Electronic Arts Discretionary Bonus Plan Addendum



 Exhibit 10.1 

Electronic Arts Discretionary Bonus Plan 

Addendum 
 FY11 Bonus
Formula for 
 Corporate, Labels, Studios and Publishing 

Subject to all other terms and conditions of the Electronic Arts Discretionary Bonus Plan (“Plan”)* each Plan Participant who has been specifically
identified by EA as eligible to receive a bonus for work performed during the Performance Period and for the Business Unit(s) set forth in this Addendum shall be eligible to receive a discretionary bonus calculated in accordance with the following:

 Additional eligibility criteria, if any: 

n/a (see Plan eligibility criteria) 
 Business
Unit(s): 
  

	 	¡	 	 Corporate groups: participants in an Eligible Position who perform a corporate function, including, but not limited to, executive, administrative, legal,
finance, human resources, and information systems. 



	 	¡	 	 Labels: participants in an Eligible Position who work in a major business unit as defined by EA; for example, EA Games, EA Sports, EA Play.




	 	¡	 	 Studios: participants in an Eligible Position who work in a grouping of game titles or projects that are combined for management purposes as a studio.




	 	¡	 	 Publishing: participants in an Eligible Position who work in the Global Publishing Organization as defined by EA, including the Central Development Services and
Online groups. 


 Bonus Component(s), weightings, Performance Measure(s), and Measurement Period(s) for all eligible employees other
than the CEO: 
  

							
	 Bonus
Component(s)
	  	 Weight
	  	 Performance Measure(s)
	  	 Measurement Period(s)

	Company Performance	  	20%	  	EA’s external guidance targets for Non-GAAP Earnings Per Share and Non-GAAP Net Revenue with 50% of this component based on Non-GAAP Earnings Per Share and 50% of this component
based on Non-GAAP Net Revenue	  	Q1 through Q4 of Fiscal Year 2011
				
	Individual Performance	  	80%	  	Individual contributions and the achievement of measurable business objectives, including, but not limited to, business unit financial and operational performance metrics, such as
profit and revenue targets	  	Q1 through Q4 of Fiscal Year 2011








 Bonus Component(s), weightings, Performance Measure(s), and Measurement Period(s) for the CEO: 

 

							
	 Bonus
Component(s)
	  	 Weight
	  	 Performance Measure(s)
	  	 Measurement Period(s)

	Company Performance	  	65%	  	Non-GAAP Earnings Per Share, Non-GAAP Net Revenue and Non-GAAP digital revenue	  	Q1 through Q4 of Fiscal Year 2011
				
	Individual Performance	  	35%	  	Individual contributions and the achievement of measurable business objectives	  	Q1 through Q4 of Fiscal Year 2011

 How a bonus award is
funded 
  

													
	 Annual Target

 Bonus
	  	x    	  	 Company

 Weight     %
	  	x    	  	 Company

 Performance

Factor
	  	=    	  	Company Bonus Component
		  		  		  		  		  		  	
	 Annual Target

 Bonus
	  	x    	  	
Individual
 Weight
    %
	  		  		  	=    	  	
Individual
 Performance

 Bonus Component

		  		  		  		  		  		  	
	 Company Bonus

 Component
	  	+    	  	
Individual
 Performance

 Bonus

Component
	  	=    	  	 Total
Bonus
 Funding

(multiplied by
 pro-ration factor, if
applicable)
	  		  	

 The funding for the Company Bonus Component will be determined based on Performance Measure results and attainment. Performance
Measure targets and funding curves will be established for each weighted Performance Measure in the Company Performance Bonus Component. The Individual Performance Bonus Component shall be funded at 100%. 

How a bonus award payout is determined 
 The
actual earning and payout of a Participant’s bonus award payout is discretionary and will be calculated based upon a Participant’s Individual Achievement Factor, which takes into account the Participant’s contributions to EA relative
to individual performance expectations and overall Company performance. Accordingly, the actual bonus award payout is calculated as: 
  

									
	 TOTAL
BONUS
 FUNDING
	  	x    	  	
INDIVIDUAL
 ACHIEVEMENT

 FACTOR
	  	=    	  	
ACTUAL BONUS
 AWARD
PAYOUT


 Payment schedule: 
  

	 	¡	 	 As soon as administratively practicable following the completion of Q4 of FY2011 and Compensation Committee determination and approval of the bonus award.



  

	*	Including, but not limited to: (1) the Plan Participant must be actually employed by EA or one of its subsidiaries or affiliates on the date that each payment is made
pursuant to the Plan in order to earn the right to receive each such payment, (2) except where otherwise required by local law, at any time until the date that bonuses are paid under the Plan, the individual must not have (i) violated any
provision of EA’s Code of Conduct, any other written EA policy and any law, rule or regulation applicable to EA and EA employees, or (ii) entered into an employment termination or separation agreement (not including agreements entered into
in connection with the commencement or continuation of employment), and (3) eligibility to receive a bonus calculated pursuant to this Addendum does not guarantee the payment of any bonus for a specific Performance Period, nor does it guarantee
employment for any specific period of time. 

  

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