EX-4.1



 Exhibit 4.1 
 



 
 JUST ENERGY GROUP INC. 

DIVIDEND REINVESTMENT AND OPTIONAL SHARE PURCHASE PLAN 
 (to amend and replace the Predecessor Plan (as defined herein) to permit U.S. resident shareholders to participate in the new Plan. For continuity of treatment in respect of their dividends and optional
cash payments, qualified and current participants under the Predecessor Plan are not required to take any action to qualify as Participants under the new Plan) 
 MAY 1, 2013 

  
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 IMPORTANT NOTICE 
 As a holder of Common Shares of Just Energy Group Inc., you should read this document carefully before making any decision regarding the Dividend Reinvestment and Optional Share Purchase Plan.

 If you are a holder of Common Shares of Just Energy Group Inc. and are a resident of the United States, please see the prospectus
relating to the Dividend Reinvestment and Optional Share Purchase Plan, including the United States federal income tax considerations and risk factors included therein and the documents incorporated by reference therein, which forms part of the
Registration Statement on Form F -3 (the “Registration Statement”), filed with the Securities and Exchange Commission (the “SEC”) on May 1, 2013. The Registration Statement and our U.S. filings are electronically available
from the SEC’s Electronic Document Gathering and Retrieval System, which is commonly known by the acronym EDGAR and may be accessed at www.sec.gov. 

  
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 JUST ENERGY GROUP INC. 
 Dividend Reinvestment and Optional Share Purchase Plan 
  

 

	1.	Introduction 

 The Plan
(as defined herein) permits holders of a minimum of 100 Common Shares (as defined herein) wherever resident: (a) to acquire additional Common Shares by automatically reinvesting all or any portion of the cash dividends paid on their Common
Shares, and (b) to purchase additional Common Shares by making Optional Cash Payments (as defined herein) of up to a maximum of $10,000 per month, subject to a minimum of $500 per month and a maximum of $100,000 per year ($40,000 per year in
the case of residents of the United States). 
 Common Shares distributed under the Plan will, at the option of the Corporation
(as defined herein): 
  

	 	•	 	 in the case of clause (a) above, be issued from the treasury of the Corporation at a discount of up to 5% or be purchased by the Plan Agent (as
defined herein) in the Canadian open market without any discount, or a combination of both, and, in each case, in the manner specified herein; and 


  

	 	•	 	 in the case of clause (b) above, be issued from treasury of the Corporation at the Average Market Price (as defined herein) or be purchased by the
Plan Agent in the Canadian open market without any discount, or a combination of both, and, in each case, in the manner specified herein. 


 The Plan is a continuation of and replacement for the Predecessor Plan so that qualified and current participants under the Predecessor Plan are not required to take any action to continue their
participation under the Plan. 
  

	2.	Definitions 

 Unless the
context otherwise requires, capitalized terms used in this Plan have the following definitions: 
 “Average Market
Price” has, as the context dictates, the meaning set out in Section 5.6 or 5.7; 
 “beneficial owner”
means a beneficial owner of Common Shares that are registered in the name of CDS, DTC or a broker, investment dealer, financial institution or other nominee; 
 “Board” means the board of directors of the Corporation, as it may be constituted from time to time; 
 “Business Day” means any day on which the Plan Agent’s offices are generally open for the transaction of commercial business, but does not in any event include a Saturday, Sunday or
civic or statutory holiday in the Province of Ontario; 
 “CDS” refers to CDS Clearing and Depository Services
Inc. (or its nominee), which acts as a nominee for certain Canadian brokers, investment dealers, financial institutions and other nominees, as applicable; 
 “CDS Participants” refers to brokers, investment dealers, financial institutions or other nominees in their capacity as participants in the CDS depository service; 

  
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 “Common Shares” means the common shares in the capital of the Corporation;

 “Corporation” means Just Energy Group Inc.; 

“Dividend Payment Date” means a date on which cash dividends are paid on Common Shares; 

“Dividend Record Date” means a record date for the payment of cash dividends on Common Shares; 

“DRS Advice” means a Direct Registration System (DRS) Advice, which details transactions, if any, and confirms the number
of securities held in book-entry form; 
 “DTC” means The Depository Trust Company (or its nominee), which acts
as nominee for certain United States brokers, investment dealers, financial institutions and other nominees, as applicable; 

“DTC Participants” refers to brokers, investment dealers, financial institutions or other nominees in their capacity as
participants in the DTC depository service; 
 “Enrollment Form” has the meaning set out in Section 3.2;

 “Investment Date” means the Dividend Payment Date on which the Plan Agent purchases Common Shares for the
benefit of Participants pursuant to the Plan; 
 “Market Purchase” has the meaning set out in Section 5.5;

 “Market Purchase Shares” means Plan Shares acquired by the Plan Agent pursuant to a Market Purchase;

 “Nominees” refers to brokers, investment dealers, financial institutions or other nominees (other than CDS or
DTC) who hold Common Shares registered in their own names on behalf of beneficial owners of Common Shares and who are acting on behalf of such beneficial owners hereunder; 
 “Optional Cash Payments” has the meaning set out in Section 5.8 subject to the limitations therein and described in Section 1(b); 

“Optional Cash Purchase Shares” has the meaning set out in Section 5.8; 

“Optional Purchase Form” has the meaning set out in Section 5.8; 

“Participants” means registered Shareholders who, on the applicable Dividend Record Date, have all or any portion of
their Common Shares enrolled in the Plan; provided, however, that CDS, DTC and Nominees, as the case may be, shall be Participants only to the extent that CDS, DTC or the Nominees, respectively, have enrolled in the Plan on behalf of beneficial
owners of Common Shares; 
 “Plan” means this Just Energy Group Inc. Dividend Reinvestment and Optional Share
Purchase Plan, as it may be amended or supplemented from time to time; 
 “Plan Agent” means Computershare Trust
Company of Canada, or such other agent as may be appointed by the Corporation from time to time to administer the Plan; 

“Plan Shares” has the meaning set out in Section 5.1; 

  
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 “Predecessor Plan” means the Just Energy Group Inc. Dividend Reinvestment
and Share Purchase Plan as amended and restated on January 1, 2011; 
 “Shareholder” means a holder of
Common Shares; 
 “trading day” means a day on which not less than 500 Common Shares were traded on the Toronto
Stock Exchange; 
 “Treasury Purchase” has the meaning set out in Section 5.5; and 

“Treasury Purchase Shares” means Plan Shares acquired by the Plan Agent pursuant to a Treasury Purchase. 

 

	3.	Participation in the Plan 

  

	3.1	Eligibility 

 Subject to
the provisions of this Part 3, all registered and beneficial Shareholders resident in Canada or in the United States can participate in the Plan. Registered and beneficial Shareholders resident in jurisdictions other than Canada and the United
States can also participate in the Plan, subject to proof of compliance with any restrictions of laws in the applicable Shareholder’s jurisdiction of residence. 
  

	3.2	Enrollment – Registered Shareholders 

 Registered Shareholders may enroll all or any portion of their Common Shares in the Plan by duly completing, signing and returning a Reinvestment Enrollment – Participation Declaration Form (the
“Enrollment Form”) to the Plan Agent, or enroll online through the Plan Agent’s self-service web portal, Investor Centre, located at www.investorcentre.com. Registered Shareholders may obtain an Enrollment Form by
contacting the Plan Agent in any manner specified in Section 10 or by following the instructions provided on the Corporation’s website at www.justenergygroup.com. Each of CDS and DTC will provide separate instructions to the Plan
Agent regarding the extent of its participation in the Plan on behalf of beneficial Shareholders. 
 The Enrollment Form or
instructions from CDS or DTC, as applicable, will direct (or be deemed to direct, as applicable) the Corporation to forward to the Plan Agent all cash dividends in respect of Common Shares registered in the name of the Participant that are enrolled
in the Plan and will direct (or be deemed to direct, as applicable) the Plan Agent to reinvest such cash dividends, and Optional Cash Payments, if any, together with cash dividends in respect of Common Shares held by the Plan Agent for the
Participant’s account under the Plan, in Plan Shares in accordance with the Plan. 
 An Enrollment Form must be received
by the Plan Agent no later than 4:00 p.m. (Toronto time) on the fifth (5th) Business Day immediately preceding a Dividend Record Date in order to take effect on the Dividend Payment Date to which such Dividend Record Date relates. If an
Enrollment Form is received by the Plan Agent from a registered Shareholder after that time, the Enrollment Form will not take effect on such Dividend Payment Date and will only take effect on the next following and subsequent Dividend Payment
Dates. Instructions from CDS or DTC must be received by the Plan Agent in accordance with the standard and customary industry practices. 
  

	3.3	Enrollment – Beneficial Owners of Common Shares 

 Beneficial owners of Common Shares registered in the name of CDS, DTC or a Nominee may not directly enroll in the Plan in respect of those Common Shares, but


  
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must instead either (i) have the Common Shares transferred into their own name and then enroll such Common Shares by completing the Enrollment Form in Section 3.2 and enrolling in the
Plan directly, or (ii) make appropriate arrangements with the broker, investment dealer, financial institution or other nominee who holds their Common Shares to enroll in the Plan on their behalf, either as a Nominee that delivers a completed
and executed Enrollment Form to the Plan Agent in any manner specified in Section 10, or, if applicable, as a CDS Participant or a DTC Participant through instructions from CDS or DTC, respectively. 

Where a beneficial owner of Common Shares wishes to enroll in the Plan through a CDS Participant or a DTC Participant in respect of Common
Shares registered through CDS or DTC, appropriate instructions must be received by CDS or DTC, as applicable, from the CDS Participant or DTC Participant not later than such deadline as may be established by CDS or DTC from time to time, in order
for the instructions to take effect on the Dividend Payment Date to which that Dividend Record Date relates. 
 Beneficial owners
of Common Shares should contact the broker, investment dealer, financial institution or other nominee who holds their Common Shares to provide instructions regarding their participation in the Plan and to inquire about any applicable deadlines that
the nominee may impose or be subject to. 
  

	3.4	Continued Enrollment 


Common Shares enrolled by a Participant (other than CDS or DTC) in the Plan will remain enrolled in and will automatically continue to be
enrolled in the Plan until such time as the Plan is terminated by the Corporation or until the Participant’s enrollment is terminated by the Participant or by the Corporation. The Plan Shares acquired under the Plan for the account of the
Participant will automatically be enrolled in the Plan. 
 CDS or DTC, as applicable, will provide instructions to the Plan Agent
regarding the extent of its participation in the Plan, on behalf of beneficial owners of Common Shares, in respect of every Dividend Payment Date on which cash dividends otherwise payable to CDS or DTC, as applicable, as Shareholder of record, are
to be reinvested under the Plan. 
 Common Shares purchased by a Participant outside of the Plan and registered in exactly the
same manner as Common Shares enrolled in the Plan will be automatically enrolled in the Plan in the same proportion as indicated on the Participant’s Enrollment Form. Common Shares purchased by a Participant outside of the Plan that are not
registered in exactly the same name or manner as Common Shares enrolled in the Plan will not be automatically enrolled in the Plan. Participants are advised to contact the Plan Agent in the event that the Participant wishes to enroll such additional
Common Shares in the Plan. 
  

	3.5	Restrictions 

 Subject to
applicable law and regulatory policy, the Corporation reserves the right to determine, from time to time, a minimum number of Common Shares (other than the current minimum holding requirement of 100 Common Shares) that a Participant must hold in
order to be eligible to participate in, or continue to participate in, the Plan. Without limitation, the Corporation further reserves the right to refuse participation in the Plan to, or terminate the participation of, any person, in the sole
opinion of the Corporation, who is participating in the Plan primarily with a view to arbitrage trading, whose participation in the Plan is part of a scheme to avoid applicable legal requirements or engage in unlawful behaviour or who has been
artificially accumulating securities of the Corporation for the purpose of taking undue advantage of the Plan to the detriment of the Corporation. The Corporation 

  
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may also deny the right to participate in the Plan to any person or terminate the participation of any Participant in the Plan if the Corporation deems it advisable under any laws or regulations.

  

	3.6	Fees 

 Participants will
not be responsible for any brokerage commissions, administration costs or other service charges in connection with the purchase by the Plan Agent of Plan Shares on behalf of the Participants. All such costs will be paid by the Corporation. Plan
Shares purchased on behalf of a Participant are either purchased directly from the treasury of the Corporation, in which case there are no brokerage commissions, or purchased in the open market on a stock exchange, in which case all brokerage
commissions are paid by the Corporation. 
 Beneficial owners of Common Shares who wish to participate in the Plan through the
broker, investment dealer, financial institution or other nominee who holds their Common Shares should consult that nominee to confirm what fees, if any, the nominee may charge to enroll all or any portion of such beneficial owners’ Common
Shares in the Plan on their behalf or whether the nominee’s policies might result in any costs otherwise becoming payable by such beneficial owners. 
  

	4.	The Plan Agent 

  

	4.1	Administration of the Plan 


Computershare Trust Company of Canada has been appointed to administer the Plan on behalf of the Corporation and the Participants pursuant
to an agreement between the Corporation and the Plan Agent. If Computershare Trust Company of Canada ceases to act as Plan Agent for any reason, another qualified entity will be designated by the Corporation to act as Plan Agent and Participants
will be promptly notified of the change. 
 All funds received by the Plan Agent under the Plan (which consists of cash dividends
received from the Corporation and Optional Cash Payments received pursuant to Section 5.8 hereof) will be applied to the purchase of Plan Shares. In no event will interest be paid to Participants on any funds held for reinvestment under the
Plan. 
 Notwithstanding the foregoing, all issues of interpretation arising in connection with the Plan or its application shall
be conclusively determined by the Corporation. See Section 9.5. 
  

	4.2	Dealing in Corporation Securities 

 The Plan Agent or its affiliates may, from time to time, for their own account or on behalf of accounts managed by them, deal in securities of the Corporation and will not be liable to account to the
Corporation or to Participants in respect of such dealings. 
 The Plan Agent will not exercise any direct or indirect control
over the price paid for Plan Shares purchased under the Plan. 

  
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	4.3	Adherence to Regulation 


The Plan Agent is required to comply with applicable laws, orders or regulations of any governmental authority which impose on the Plan
Agent a duty to take or refrain from taking certain actions under the Plan and to permit any properly authorized person to have access to and to examine and make copies of any records relating to the Plan. 

 

	4.4	Resignation of Plan Agent 


The Plan Agent may resign as Plan Agent under the Plan in accordance with the agreement between the Corporation and the Plan Agent, in
which case the Corporation will appoint another agent as the Plan Agent. 
  

	5.	Purchase of Common Shares Under the Plan 

  

	5.1	Aggregation of Dividends 


On each Dividend Payment Date, the Corporation will pay all cash dividends payable on Common Shares enrolled in the Plan to the Plan
Agent. Those cash dividends, after deduction of any applicable withholding tax, will be aggregated and used by the Plan Agent (with Optional Cash Payments, if any, submitted to the Plan Agent pursuant to Section 5.8 hereof) to purchase Common
Shares (including fractional Common Shares, calculated to six decimal places) (the “Plan Shares”) by way of a Treasury Purchase or a Market Purchase (each as defined herein), or a combination of both, in each case in the manner
specified below, on behalf of Participants. 
  

	5.2	Fractional Shares 

 Full
reinvestment is possible under the Plan as the Plan Agent will credit to the account of each Participant, on each reinvestment made under the Plan, fractional Common Shares, calculated to six decimal places, for any amount that cannot be reinvested
in whole Common Shares. The crediting of fractional Common Shares in favour of beneficial owners who participate in the Plan through a broker, investment dealer, financial institution or other nominee will depend on the policies of that broker,
investment dealer, financial institution or other nominee. 
 In certain events described in the Plan, a Participant or its legal
representative will be entitled to receive a cheque in payment of the value of any fractional Common Shares remaining in the Participant’s account. Upon such payment being sent to the Participant or its legal representative, the
Participant’s fractional Common Shares will be deemed to be cancelled. Any such payment will be made, pursuant to the Plan, after deduction of any applicable withholding tax, for all Participants resident in Canada, in Canadian currency and for
all other Participants, in United States currency. 
  

	5.3	Purchase Date 

 With
respect to a Market Purchase, the Plan Agent will acquire the applicable aggregate number of Market Purchase Shares, in the manner provided for herein, on the applicable Dividend Payment Date. 

With respect to a Treasury Purchase, the Plan Agent will purchase Treasury Purchase Shares from the Corporation’s treasury, in the
manner provided for herein, on the applicable Dividend Payment Date. 

  
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	5.4	Crediting of Accounts 

 On
the date of each Treasury Purchase or Market Purchase, the Plan Shares acquired by the Plan Agent on such date will be credited to the accounts of the Participants (or, in the case of CDS and DTC, credited by the Plan Agent to CDS and DTC,
respectively, which will each in turn credit the accounts of the applicable CDS Participants or DTC Participants, respectively). The number of Treasury Purchase Shares or Market Purchase Shares or combination thereof comprising the Plan Shares
acquired by the Plan Agent on each date of acquisition, credited to each Participant’s account on each such date, shall be determined, in each case, according to the relative entitlement of each Participant to Plan Shares pursuant to the Plan.

  

	5.5	Source of Plan Shares 


The Plan Shares acquired by the Plan Agent under the Plan will, at the sole option of the Corporation, either be Common Shares issued from
the treasury of the Corporation (a “Treasury Purchase”) or Common Shares acquired on the Canadian open market, which includes the facilities of the Toronto Stock Exchange or any other alternative Canadian market, as applicable (a
“Market Purchase”), or a combination of both Treasury Purchases and Market Purchases. 
  

	5.6	Price of Market Purchase Shares 

 The price of Market Purchase Shares will be 100 percent of the average purchase price of the Common Shares purchased by the Plan Agent on behalf of the Participants on the Toronto Stock Exchange or any
other alternative Canadian market, as applicable, on the date that such Market Purchase Shares were acquired by the Plan Agent pursuant to a Market Purchase (in respect of the Market Purchase Shares, the “Average Market Price”).

 Neither the Corporation nor the Plan Agent will exercise any direct or indirect control over the price paid for Market
Purchase Shares acquired under the Plan. 
  

	5.7	Price of Treasury Purchase Shares 

 The price allocated to each Plan Share, or fraction thereof, acquired by the Plan Agent through a Treasury Purchase will be 100 percent of the average closing prices of the Common Shares traded on the
Toronto Stock Exchange during the last five (5) trading days preceding the relevant Dividend Payment Date (in respect of Treasury Purchase Shares, the “Average Market Price”), less a discount of 2% for any Treasury Purchase
Shares other than any Treasury Purchase Shares issued pursuant to Section 5.8 hereof in respect of Optional Cash Payments. 

Notwithstanding the preceding paragraph, the Board may, in their sole discretion, at any time, with effect at the time of declaration of
the next dividend payment, determine that Treasury Purchase Shares, other than Common Shares issued pursuant to Section 5.8 in respect of Optional Cash Payments, are to be issued at a discount to the Average Market Price other than 2%; provided
that such discount shall not exceed 5%. Participants will be promptly notified by way of press release as to any such change and until so notified, the applicable Treasury Purchase Shares will be issued at a discount of 2% to the Average Market
Price. 
 In the event that the Board determines Treasury Purchase Shares are to be issued at a discount to the Average Market
Price other than 2%, such discount will apply in respect of Treasury Purchase Shares, if any, until such time as the Board, in their sole discretion, with effect at the time of declaration of the next dividend payment,


  
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determines to further change or eliminate the discount then applicable in respect of Treasury Purchase Shares. Treasury Shares issued pursuant to Section 5.8 shall not be issued at a
discount. Participants will be promptly notified of any further change by way of press release. 
  

	5.8	Optional Cash Payments 


To the extent permitted by applicable law and regulatory rulings, Participants will be entitled to make Optional Cash Payments directly
through the Plan Agent. Registered Participants may make optional cash purchases by submitting to the Plan Agent an Optional Cash Payment – Participant Declaration Form (“Optional Purchase Form”) together with sufficient funds
via a certified cheque in Canadian dollars payable to Computershare Trust Company. The Optional Purchase Form and Optional Cash Payment must be received by the Plan Agent no later than 5:00 p.m. (Toronto time) on the business day immediately
preceding the Dividend Record Date and Optional Cash Payments will be used by the Plan Agent to purchase Common Shares (“Optional Cash Purchase Shares”) on the related Dividend Payment Date. Any Optional Purchase Forms received
after such time will be held and processed for the next applicable Dividend Payment Date. There is no obligation on a Participant to make Optional Cash Payments nor to make all such payments in the same amount. 

Any Participant may invest a minimum of $500 and a maximum of $10,000 per Optional Cash Payment per month, provided a Participant may not
invest more than $100,000 per year ($40,000 per year in the case of Participants resident in the United States). Optional Cash Payments will be invested in Common Shares on the same basis as dividends (as described above, excluding any discount on
Common Shares purchased in a Treasury Purchase). 
 Anti-money laundering laws require that the Plan Agent collect and record
specific information and take other compliance measures relating to new or existing Participants who elect to make an initial share purchase or additional optional share purchase under the Plan. In order to participate in the Optional Cash Payment
purchase feature of the Plan, all Participants must have passed the requisite requirements under applicable anti-money laundering laws, which are contained in the Enrollment Form and Optional Purchase Form. 

The aggregate number of Common Shares that may be purchased with Optional Cash Payments in a financial year from the Corporation‘s
treasury may not exceed 2% of the number of outstanding Common Shares at the commencement of such financial year or such greater or lower percentage provided for from time to time pursuant to applicable regulation. Any Optional Cash Payments
received by the Plan Agent will be irrevocable and no interest will be paid to Participants on any funds held for investment pursuant to the Plan. 
 Pre-Authorized Debits 
 To be eligible to participate in the pre-authorized
debit (“PAD”) service for the Optional Cash Payment purchase component of the Plan, a Participant must already be enrolled in the Plan, such Participant’s Plan account must already be coded compliant with applicable anti-money
laundering requirements and such Participant’s Plan bank account must be held with a Canadian financial institution. A Participant has the option of selecting either a one-time and/or recurring PAD. Both options can be initiated online through
the Plan Agent’s self-service web portal, Investor Centre, at www.investorcentre.com. In the case of recurring PAD service only, a Participant may mail its PAD request to the Plan Agent. The Plan Agent must receive the PAD request no later than
10 Business Days prior to the Investment Date for which the Participant wishes to apply the debit. If the duly completed request is received after this date, such debit will be applied to the next Investment Date. 

  
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 A more detailed description of each option is described below. 

One-Time Pre-Authorized Debits 
 One-time PADs can only be initiated online. If a Participant authorizes a one-time debit, such Participant’s bank account will be debited within five to ten Business Days from the time the PAD
request is received. Monies will be applied to purchase Common Shares on the next available Investment Date after the funds have been withdrawn from the account. No interest will be paid for any funds held awaiting investment. 

Recurring Pre-Authorized Debits 
 Recurring PADs can be initiated online through the Plan Agent’s self-service web portal or by duly completing and signing a PAD agreement. A PAD agreement will be enclosed with a
Participant’s Plan account statement once such Participant’s Plan account has been coded compliant with applicable anti-money laundering laws. A Participant must return its completed PAD agreement along with a VOID cheque indicating the
name(s) on the bank account or a letter from its financial institution confirming its banking details and the names associated to the account. The bank account names must match the name(s) on the Plan account. 

If a Participant authorizes a monthly recurring PAD, then its account will be debited on the 22nd of every month. If a Participant
authorizes a quarterly recurring PAD, then its account will be debited on the 22nd of January, April, July and October. If the 22nd is not a Business Day, then the debit shall occur on the next succeeding Business Day. 

To modify or cancel a recurring PAD service, a Participant must notify the Plan Agent in writing or online through the Plan
Agent’s self-service web portal, Investor Centre, at www.investorcentre.com. Cancellation requests can also be taken over the phone by calling the Plan Agent’s Customer Contact Centre toll-free at 1-800-564-6253. Participants should
allow 10 Business Days from the date the Plan Agent receives instructions for the modification or cancellation to take effect. 
  

	6.	Withdrawal and Disposition of Plan Shares 

  

	6.1	Withdrawal of Plan Shares 


Participants may withdraw some or all of their whole Plan Shares without terminating from the Plan by duly completing the withdrawal
portion of the voucher located on the reverse of the Participant’s periodic statement of account and sending such completed voucher to the Plan Agent or by following the instructions online through the Plan Agent’s self-service web portal,
Investor Centre, at www.investorcentre.com. Upon receipt of such duly completed voucher, the Plan Agent will, in accordance with Section 8.1, send to the Participant a certificate or DRS Advice representing the specified number of whole
Common Shares held for the Participant’s account under the Plan which have been withdrawn. 
  

	6.2	Disposition of Plan Shares 


Plan Shares may not be sold, pledged, hypothecated, assigned or otherwise disposed of or transferred. Participants who wish to sell,
pledge, hypothecate, assign, or otherwise dispose of or transfer all or any portion of their Plan Shares must withdraw such Plan Shares from the Plan in the manner specified in Section 6.1 prior to such sale, pledge, hypothecation, assignment,
disposal or transfer. 

  
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	6.3	Plan Shares Remaining in Plan 

 If a Participant withdraws less than all of their Plan Shares, the participation of the Participant in the Plan will continue. 

 

	7.	Termination of Enrollment 

  

	7.1	Termination by Participant 


Participants may terminate their participation in the Plan at any time by duly completing and signing the termination portion of the
voucher located on the reverse of the Participant’s periodic statement of account and sending such completed voucher to the Plan Agent, no later than 4:00 p.m. (Toronto time) on the fifth (5th) business day immediately preceding a Dividend
Record Date or by following the instructions at the Plan Agent’s self-service web portal, Investor Centre, at www.investorcentre.com. On the termination becoming effective, the Plan Agent will, in accordance with Section 8.1, send
to the Participant a certificate or DRS Advice representing all whole Plan Shares held for the Participant’s account under the Plan and a cheque in payment of the value (less any applicable withholding tax) for any fractional Common Share
interest remaining in the Participant’s account, which will be calculated using the price obtained at the time of sale, which sale will occur on a comingled basis, on the applicable stock exchange in the applicable currency (the Toronto Stock
Exchange in respect of Participants resident in Canada or the New York Stock Exchange in respect of Participants resident in any jurisdiction other than Canada, denominated in the currency of the applicable stock exchange). 

If a notice of termination is not received by the Plan Agent before 4:00 p.m. (Toronto time) on the fifth (5th) Business Day
immediately preceding a Dividend Record Date, the Participant’s account will not be closed, and the Participant’s enrollment in the Plan will not be terminated, until after the Dividend Payment Date to which that Dividend Record Date
relates. No certificate or DRS Advice requests will be processed between the Dividend Record Date and the related Dividend Payment Date. 
  

	7.2	Death of a Participant 


Participation in the Plan will be terminated automatically following receipt by the Plan Agent of written notice of a Participant’s
death. On the termination becoming effective, the Participant’s account will be closed and the Plan Agent will, in accordance with Section 8.1, issue a certificate or DRS Advice representing all whole Common Shares held for the
Participant’s account under the Plan together with a cheque in payment of the value (less any applicable withholding tax) of any fractional Common Shares remaining in the Participant’s account, which will be calculated in the manner
described in Section 7.1. The certificate or DRS Advice and cheque will be issued in the name of the deceased Participant. 

If a notice of a Participant’s death is not received by the Plan Agent before 4:00 p.m. (Toronto time) on the fifth
(5th) Business Day immediately preceding a Dividend Record Date, the Participant’s account will not be closed, and the Participant’s enrollment in the Plan will not be terminated, until after the Dividend Payment Date to which that
Dividend Record Date relates. 

  
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	7.3	Termination by the Corporation 

 On a Participant’s participation in the Plan being terminated by the Corporation in the circumstances described above under Section 3.5, the Plan Agent will send to the Participant a certificate
or DRS Advice representing all whole Common Shares held for the Participant’s account under the Plan and a cheque in payment of the value (less any applicable withholding tax) of any fractional Common Shares remaining in the Participant’s
account, which will be calculated in the manner described in Section 7.1. 
  

	8.	Administration 

  

	8.1	Registration of Plan Shares and Issuance of Certificates 

 All Plan Shares purchased under the Plan will be registered in the name of the Plan Agent or its nominee. This service protects against loss, theft or destruction of share certificates. The number of
Common Shares held by each Participant under the Plan (less the Common Shares which have previously been withdrawn from the Plan) will be shown on each statement of account provided under Section 8.2. 

Certificates or DRS Advice for Plan Shares will only be issued to Participants if the Plan is terminated by the Corporation, participation
in the Plan is terminated by a Participant or by the Corporation, a Participant withdraws all or any portion of its Plan Shares from its account, or upon the death of the Participant. Physical certificates or DRS Advice will only be issued in the
name of the applicable Participant and will be issued within three (3) weeks of the relevant event or, in certain circumstances, in respect of beneficial owners of Common Shares whose Common Shares are enrolled in the Plan and registered in the
name of CDS or DTC, Plan Shares may, where allowed for or permitted by applicable law and subject to the eligibility and participation by the Corporation, from time to time, in any applicable direct registration system, be electronically issued
without a certificate as soon as practicable following the relevant event. No person shall be entitled to receive a certificate, by way of electronic issuance or otherwise, for any fraction of a Common Share. 

 

	8.2	Statements of Account 

 An
account will be maintained by the Plan Agent for each Participant with respect to purchases of Plan Shares under the Plan for the account of such Participant. An unaudited statement regarding purchases under the Plan will be mailed on a monthly
basis to each Participant setting out, among other things, the number of Plan Shares purchased through the Plan, the applicable Average Market Price per Plan Share and the amount of any applicable withholding tax. These statements are a
Participant’s continuing record of purchases of Plan Shares made on behalf of such Participant pursuant to the Plan and should be retained for income tax purposes. 
 Participants are responsible for calculating and monitoring their own adjusted cost base in Common Shares for Canadian federal income tax purposes, and for calculating and monitoring their own adjusted
tax basis in Common Shares for U.S. federal income tax purposes, as certain averaging and other rules may apply and such calculations may depend on the cost of other Common Shares held by a Shareholder and certain other factors. 

Beneficial owners of Common Shares who are enrolled in the Plan through a broker, investment dealer, financial institution or other
nominee may or may not be provided with such reports or forms from their broker, investment dealer, financial institution or other nominee. 

  
 13 










	8.3	Liabilities of the Corporation and Plan Agent 

 Neither the Corporation nor the Plan Agent will be liable: 
  

	 	(a)	for any act or omission to act, or will have any duties, responsibilities or liabilities except as expressly set forth in the Plan or required by law;


  

	 	(b)	in respect of the prices at which Plan Shares are purchased on behalf of 

 Participants under this Plan or the timing of purchases made under the Plan; 
  

	 	(c)	in respect of any decision to amend, suspend, terminate or replace the Plan in accordance with the terms hereof; 


 

	 	(d)	in respect of the involuntary termination of a shareholder’s enrollment in the 


Plan in the circumstances described herein; 
  

	 	(e)	in respect of any failure to terminate an individual Participant’s enrollment in the Plan upon such Participant’s death before receipt of actual notice of
death; or 

  

	 	(f)	in respect of income taxes or other liabilities payable by any Participant or beneficial owner in connection with their participation in the Plan.


 Neither the Corporation nor the Plan Agent can assure a profit or protect against a loss on Plan Shares
purchased under the Plan. 
 The Corporation and the Plan Agent shall have the right to reject any request regarding enrollment,
withdrawal or termination from the Plan if such request is not received in proper form. Any such request will be deemed to be invalid until any irregularities have been resolved to the satisfaction of the Corporation and/or the Plan Agent.

  

	9.	Miscellaneous 

  

	9.1	Voting of Plan Shares 


Whole Common Shares held under the Plan by the Plan Agent for a Participant’s account on the record date for a vote of Shareholders
will be voted in accordance with the instructions of the Participant, or its duly appointed proxy, given on a form to be furnished to the Participant. Common Shares for which voting instructions are not received will not be voted. No voting rights
will attach to any fractional Common Shares held for a Participant’s account under the Plan. 
  

	9.2	Subdivisions, Consolidations, Stock Dividends or Rights Offerings 

 In the event of a subdivision, consolidation or similar pro rata change in the number of outstanding Common Shares into a greater or lesser number of Common Shares, the Plan Agent will proportionately
credit or debit the account of each Participant maintained under the Plan according to the number of Common Shares held for the account of that Participant prior to the effective time of the subdivision, consolidation or similar pro rata change.

 If the Corporation makes available to Shareholders any rights to subscribe for additional Common Shares or other securities,
rights certificates will be forwarded to a Participant in the Plan in proportion to the number of whole Common Shares owned, including Common Shares being held for the Participant by the Plan Agent. Such rights will not be made available for any
fraction of a Common Share held for a Participant. 

  
 14 









 Any stock dividend paid by the Corporation or other entitlements (other than cash) to
securities that a registered holder of Common Shares may be eligible to receive as a direct consequence of being a Shareholder at the relevant time as determined by the Corporation, if any, will be credited to a Participant’s account or, if not
Common Shares, issued in certificate form to the Participant, in each case based on whole Common Shares being held for a Participant by the Plan Agent. The date of acquisition of such Common Shares or such other security will be the Dividend Payment
Date on which the stock dividend is paid or the applicable date of the issuance of securities, respectively, and any Common Shares, if any, so issued by the Corporation will be entitled to future dividend reinvestment in the same manner as other
Common Shares held in the Participant’s account. Such stock dividend or other entitlement will not be made available for any fraction of a Common Share held for a Participant. 

 

	9.3	Amendment or Termination of the Plan 

 The Corporation reserves the right to amend or terminate the Plan at any time, but such action shall have no retroactive effect that would prejudice the interests of Shareholders. In the event that the
Corporation amends the Plan, unless otherwise provided for herein, no written notice of any such amendment will be sent to Participants unless the interests of Participants are, in the opinion of the Corporation, materially prejudiced as a result of
such amendment. Generally, no notice will be given to Participants regarding any amendments to the Plan intended to cure, correct or rectify any ambiguities, defective or inconsistent provisions, errors, mistakes or omissions. Where required,
amendments to the Plan will be subject to prior regulatory approvals, including those of stock exchanges. 
 In the event that
the Corporation terminates the Plan, all Participants will be sent written notice of such termination and the Plan Agent will send to each Participant a certificate or DRS Advice for whole Common Shares held for the Participant’s accounts under
the Plan and a cheque for the value (less any applicable withholding tax) of any remaining fractional Common Shares in such Participant’s account, which will be calculated in the manner described in Section 7.1. In the event that the
Corporation terminates the Plan, no investment will be made by the Plan Agent on the Dividend Payment Date immediately following the effective date of such termination, and any cash dividends paid after the effective date of such termination that
would, but for the termination, be reinvested under the Plan, will be remitted to Participants in the ordinary manner. 
  

	9.4	Assignment 

 A Shareholder
may not assign such Shareholder’s right to participate in the Plan. 
  

	9.5	Rules 

 The Corporation
may make rules and regulations to facilitate the administration of this Plan and reserves the right to regulate and interpret the Plan text as the Corporation deems necessary or desirable. Any issues of interpretation arising in connection with the
Plan or its application shall be conclusively determined by the Corporation. The Corporation may also adopt rules and regulations concerning the establishment of Internet-based or other electronic mechanisms with respect to the enrollment in the
Plan, the communication of information concerning the Plan to the Participants and any other aspects of the Plan. 

  
 15 










	9.6	Governing Law 

 The Plan
will be governed by and construed in accordance with the laws of the Province of Ontario and the federal laws of Canada applicable therein. 
  

	10.	Notices and Correspondence 


All notices or other documents required to be given to Participants under the Plan, including certificates or DRS Advice for Common Shares
and cheques, shall be mailed to Participants who are registered holders of Common Shares at their addresses as shown in the register of Shareholders maintained by the registrar and transfer agent of the Corporation. 

Notices or inquiries to the Plan Agent shall be sent, in the manner directed by the Plan or otherwise, as applicable, to: 

Computershare Trust Company of Canada 
 100 University Avenue, 9th Floor 
 North Tower Toronto Ontario M5J 2Y1 

Attention: Dividend Reinvestment Department 
 Or the National Customer Contact Centre at 1-800-564-6253 (Toll free in North America) or (514) 982-7555 
 Or by visiting www.investorcentre.com/service. 
 Notices to Just Energy
Group Inc. shall be sent to: 
 Just Energy Group Inc. 
 100 King Street West, Suite 2630 
 Toronto, Ontario M5X 1E1 

Attention: Corporate Secretary 
 Telephone:    (416) 367-2452 

Facsimile:     (416) 367-4749 
  

	11.	Effective Date 

 The
effective date of the Plan is May 1, 2013. 

  
 16 









 INCOME TAX CONSIDERATIONS RELATING TO THE PLAN 

The following is a general summary of the principal Canadian federal income tax considerations generally applicable to a beneficial owner of Common
Shares (i) who is a Participant, or (ii) who is not a registered holder of Common Shares but who has instructed the CDS, DTC, or a Nominee, as the case may be, to be a Participant on behalf of such beneficial owner (a “Plan
Participant”). This summary is of a general nature only, is not exhaustive of all possible tax considerations and is not intended to be legal or tax advice to any particular Plan Participant. As a Plan Participant, it is your responsibility
to consult your own tax advisor on the tax consequences of participating in the Plan, including those tax considerations applicable in your country of residence. 
 This summary is based on the provisions of the Income Tax Act (Canada) (the “Act”) and the regulations thereunder, all specific proposals to amend the Act or the regulations
publicly announced by or on behalf of the Minister of Finance (Canada) (the “Proposed Amendments”), and the published written administrative practices of the Canada Revenue Agency (the “CRA”), all as of
April 21, 2010. This summary does not otherwise take into account or anticipate any changes in law or administrative practice, nor does it take into account provincial or territorial laws of Canada or the tax laws of any other country.

 This summary assumes that all Common Shares held by a Plan Participant, including Common Shares acquired under the Plan, are held by the Plan
Participant as capital property. Generally, the Common Shares will be considered to be capital property of a Plan Participant unless the Plan Participant holds the shares in the course of carrying on a business of trading or dealing in securities or
otherwise as part of a business of buying and selling securities or the Plan Participant acquired the shares in one or more transactions considered to be part of an adventure or concern in the nature of trade. Certain Plan Participants who are
residents of Canada and who might not otherwise be considered to hold their Common Shares as capital property may, in certain circumstances, be entitled to make the irrevocable election under subsection 39 (4) of the Act to treat all of their
“Canadian securities” (as defined in the Act) as capital property. 
 This summary is not applicable to a Plan Participant that is a
“specified financial institution” (as defined in the Act), or to a Plan Participant an interest in which is a “tax shelter investment” (as defined in the Act), or, for the purposes of certain rules applicable to securities held
by financial institutions (referred to as the “mark -to-market” rules), a “financial institution” (as defined in the Act). 

Generally, for the purposes of the Act, all amounts relating to the acquisition, holding or disposition of Common Shares, including the receipt or deemed
receipt of dividends, must be converted into Canadian dollars based on exchange rates as determined in accordance with the Act. 
 Canadian
Participants 
 This portion of this summary applies to Plan Participants who, at all relevant times and for the purposes of the Act, are or
are deemed to be residents of Canada (each, a “Canadian Participant”). 







 Dividends 
 The reinvestment of cash dividends pursuant to the Plan does not relieve a Canadian 
 Participant
of any liability for income taxes that may otherwise be payable on such amounts. 
 A Canadian Participant will be treated, for tax purposes, as
having received, on each Dividend Payment Date, a taxable dividend equal to the full amount of the cash dividend payable on such date, which dividend will be subject to the same tax treatment accorded to taxable dividends received by the Canadian
Participant from a taxable Canadian corporation resident in Canada. For example, in the case of a Canadian Participant who is an individual, dividends will be subject to the gross-up and credit rules contained in the Act, and, in the case of a
Canadian Participant that is a “private corporation” or a “subject corporation” (both as defined in the Act), a refundable tax will apply to the amount of the dividend. The Corporation has designated that all of its taxable
dividends paid from November 30, 2009 will be “eligible dividends” within the meaning of the Act unless the Corporation makes a contrary notification. The fact that cash dividends are reinvested pursuant to the Plan will not affect
the status of any dividend as an “eligible dividend” for the purposes of the Act. 
 Acquisition of Common Shares at a Discount

 The Corporation may, in its sole discretion, permit the issuance of Treasury Purchase Shares at a discount to the Average Market Price
(the “Discounted Average Market Price”). Pursuant to the administrative position of the CRA, the acquisition of a Common Share by a Canadian Participant at the Discounted Average Market Price should not result in a taxable benefit
for the purposes of the Act, provided that the Discounted Average Market Price is not less than 95% of the value of the Common Share. 

Capital Gains 
 A Canadian Participant
will not realize any taxable income, gain or loss on the receipt of a share certificate for the whole Common Shares in his or her account. 
 A
Canadian Participant who holds Common Shares as capital property may realize a capital gain (or loss) on the disposition of whole and fractional Common Shares acquired through the Plan, equal to the amount by which the proceeds of disposition exceed
(or are less than) the adjusted cost base to the Canadian Participant of such Common Shares plus reasonable costs of disposition. For purposes of determining the amount of any capital gain (or loss) which may result from the disposition of Common
Shares, the adjusted cost base of Common Shares owned by a Canadian Participant will be the average cost of all Common Shares owned and acquired by a Canadian Participant, whether acquired through reinvesting dividends or otherwise acquired outside
the Plan. The cost of a Common Share credited to a Canadian Participant’s account pursuant to the Plan will be equal to the Average Market Price (or Discounted Average Market Price, if applicable) of such Common Share, calculated in the manner
described in Sections 5.6 and 5.7, as applicable. 
 One-half of any capital gain (a “taxable capital gain”) realized by a Canadian
Participant on a disposition of Common Shares must be included in the Canadian Participant’s income for the year of disposition and one-half of any capital loss (an “allowable capital loss”) realized by a Canadian Participant must be
deducted against taxable capital gains realized by the Canadian Participant in the year of disposition. Any allowable capital losses in excess of taxable capital gains for the year of disposition generally may be carried back up to three taxation
years or carried forward indefinitely and deducted against taxable capital gains in such other years to the extent and under the circumstances described in the Act. A Canadian Participant that is throughout the relevant taxation year a
“Canadian-controlled 







 
private corporation” (as defined in the Act) may be liable to pay an additional refundable tax of 6 2/3% on its “aggregate investment income” (as defined in the Act) for the year
which will include an amount in respect of taxable capital gains. If the Canadian Participant is a corporation, the amount of any capital loss arising from a disposition or deemed disposition of such Common Shares may be reduced by the amount of
dividends received or deemed to have been received by it on such shares to the extent and under circumstances prescribed by the Act. Similar rules may apply where a corporation is a member of a partnership or a beneficiary of a trust that owns
Common Shares. Canadian Participants to whom these rules may be relevant should consult their own tax advisors. 
 Termination of
Participation 
 When a Canadian Participant’s participation in the Plan is terminated by the Canadian Participant or the Corporation or
when the Plan is terminated by the Corp oration, the Canadian Participant will receive a cash payment equal to the value of any fractional Common Share interest remaining in the Canadian Participant’s account. A deemed dividend may arise if the
cash payment for a fractional Common Share exceeds the paid-up capital (within the meaning of the Act) in respect of such fractional Common Share and a capital gain (or loss) may also be realized in certain circumstances. A deemed dividend is
treated in the manner described above under the heading “Canadian Participants – Dividends”. 
 Minimum Tax 

For the purpose of calculating the minimum tax of a Canadian Participant who is an individual, the actual amount of dividends received (exclusive of the
gross-up) and 80% of capital gains are included in the “adjusted taxable income” (as defined in the Act) of that Canadian Participant. 
 Non-Resident Participants 
 This portion of this summary applies to Plan Participants who,
at all relevant times and for the purposes of the Act, are not and are not deemed to be residents of Canada (each, a “Non-Resident Participant”). 
 Dividends 
 Any dividends paid or credited to the Plan Agent in respect of a Non-Resident
Participant’s Common Shares will be subject to a non-resident withholding tax for Canadian income tax purposes. Under the Act, the rate of withholding tax on dividends is 25%. This rate may be subject to reduction under the provisions of any
income tax treaty between Canada and the country in which the Non-Resident Participant is resident. For example, under the provisions of the Canada-United States Income Tax Convention, 1980 (the “Canada-US Treaty”), where the
Non-Resident Participant is a “resident” of the United States, is fully entitled to the benefits of the Canada-US Treaty, and does not maintain a “permanent establishment” in Canada (each within the meaning of the Canada-US
Treaty) to which the holding of the Common Shares on which the dividends are paid is effectively connected, the rate of Canadian withholding tax will generally not exceed 15% of the gross dividend amount. 

Dividends paid on the Common Shares to a Non-Resident Participant will generally be reduced by Canadian withholding tax before reinvestment. 

Non-Resident Participants may be liable for additional tax on dividends paid on Common Shares held in their Plan account in their respective countries of
residence. 







 Capital Gains 
 A Non-Resident Participant is not subject to Canadian income tax under the Act for any capital gain realized on the disposition or deemed disposition of Common Shares unless such shares are “taxable
Canadian property” (as defined in the Act) to such Non-Resident Participant. Pursuant to the Proposed Amendments, provided that the Common Shares are listed on a designated stock exchange (which currently includes the Toronto Stock Exchange and
the New York Stock Exchange) at the time of disposition, Common Shares acquired through the Plan generally will not be taxable Canadian property to a Non -Resident Participant unless: 

 

	(a)	at any time during the 60-month period that ends at the time of disposition: 


 

	 	(i)	25% or more of the issued shares of any class of the Corporation’s capital stock were owned by or belonged to the Non-Resident Participant and/or persons with whom
the Non-Resident Participant did not deal at “arm’s length” (within the meaning of the Act); and 

  

	 	(ii)	more than 50% of the fair market value of the Common Shares was derived directly or indirectly from one or any combination of real or immoveable property situated in
Canada, Canadian resource properties, timber resource properties or options in respect of, or interests in, the foregoing; 

  

	(b)	the Common Shares are used by the Non -Resident Participant in carrying on business in Canada; or 


 

	(c)	the Common Shares are otherwise deemed by a provision of the Act to be taxable Canadian property. 


Generally it would not be expected that the Common Shares would be taxable Canadian property as a result of paragraph (a)(ii) applying. 

Termination of Participation 
 When a
Non-Resident Participant’s participation in the Plan is terminated by the Non-Resident Participant or the Corporation or when the Plan is terminated by the Corporation, the Non-Resident Participant will receive a cash payment of the value of
any fractional Common Share interest remaining in the Non-Resident Participant’s account. A deemed dividend, subject to Canadian withholding tax, may arise if the cash payment for a fractional Common Share exceeds the paid-up capital (within
the meaning of the Act) in respect of such fractional Common Share. A deemed dividend is treated in the manner described above under the heading “Non-Resident Participants – Dividends”.