EX-4.29



 Exhibit 4.29 
  

WPP GROUP PLC 
  

 
  

2004 LEADERSHIP EQUITY PLAN 
  

 
 Approved
by the Company in General Meeting on 16 April 2004 and amended by the Compensation Committee of the board of directors of the Company on 21 May 2004, 27 October 2005, 15 December 2005, 26 October 2006, 14 December 2006,

 20 February 2007, 24 October 2007, 21 October 2008 and 12 November 2012 

As approved by shareholders of WPP plc on 30 September 2008 and adopted by the Board of 

Directors of WPP plc on 30 September 2008 

As approved by shareholders of WPP Group plc on 30 October 2008 prior to the introduction 

of a new holding company by a scheme of arrangement under Part 26 of the Companies Act 2006 

 
 Squire Sanders (UK) LLP 

7 Devonshire Square 
 London

 EC2M 4YH 
 United Kingdom

 DX 136546 Bishopsgate 2 

Office: +44 (0)20 7655 1000 
 Fax: +44
(0)20 7655 1001 
 Reference WPP.002-1470 







 CONTENTS 
  

					
	 1        PURPOSE
	  	 	1	  
		
	 2        INTERPRETATION
	  	 	1	  
		
	 3        ELIGIBILITY
	  	 	6	  
		
	 4       ACQUISITION OF INVESTMENT SHARES
	  	 	7	  
		
	 5       PLAN LIMITS
	  	 	8	  
		
	 6       AWARDS
	  	 	9	  
		
	 7       COMMITMENT OF INVESTMENT SHARES
	  	 	11	  
		
	 8       PERFORMANCE CONDITIONS
	  	 	11	  
		
	 9       CESSATION OF EMPLOYMENT
	  	 	12	  
		
	 10     VARIATION OF CAPITAL
	  	 	13	  
		
	 11     CHANGE OF CONTROL
	  	 	13	  
		
	 12     DISCHARGE OF AWARDS
	  	 	15	  
		
	 13     MISCELLANEOUS
	  	 	16	  
		
	 14     AMENDMENT
	  	 	18	  
		
	 15     DURATION
	  	 	18	  
		
	 SCHEDULE 1 
	  	 	19	  
		
	 SCHEDULE 2 
	  	 	23	  
		
	 SCHEDULE 3 
	  	 	27	  
		
	 SCHEDULE 4 
	  	 	31	  


  
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	1	     PURPOSE 


  

	1.1	 The purpose of the Plan is to incentivise those executive directors of the Company and operating company executives whose contributions transcend their day to
day role. 


  

	2	     INTERPRETATION 


  

	2.1	 The following words and expressions have the following meanings in the Rules of the Plan and in the Schedule: 



“Act” means the Companies Act 1985 as amended. 

“ADR” means an American Depository Receipt representing, for the time being, 5 ordinary shares in the capital of
the Company deposited with Citibank NA as depository under the Deposit Agreement between the Company and Citibank NA dated as of 2 January 20131 as amended from time to time or any other American depository receipt arrangement sponsored by the Company.2 
 “Annual Earnings” means an Eligible Person’s annual earnings at any time comprising his basic salary and Target Bonus for a particular year. In the event of any dispute, such annual earnings
will be as determined by the Compensation Committee. 
 “Award” means an award or grant made to an
Eligible Person subject to and on the terms of the Plan. 
 “Award Period” means the period of 42 days
commencing on: 
  

	 	(a)	 the date of adoption of the Plan by the shareholders of Original3 WPP; 


  

	 	(b)	 any day on which the Company releases its results for any financial period; or 



 

	 	(c)	 the date of commencement of Employment of an Eligible Person (but only in respect of that Eligible Person). 



“Bad Leaver” means a Participant whose Employment terminates as a result of: 

 

	 	(a)	 the proper termination by a Group Company of his Employment (which shall include a termination which is not a proper termination by virtue of a procedural
error in the termination) where that Participant: 


  

	 	(i)	 shall have committed any act or omission which entitles a Group Company to terminate his contract of employment without notice; or



  

	 	(ii)	 shall have committed any serious breach or repeated or continued breach (after warning in writing) of his obligations under his contract of employment
including, without limitation, ceasing to work full time for the Group without the prior consent of the relevant Group Company except in circumstances where the Participant retires4 with the prior consent of the Company; or 



 

	1 	 Amended by Resolution of the Compensation Committee dated 12 November 2012 



	2 	 Amended by resolution of the Compensation Committee dated 29 September 2008 



	3 	 Amended by resolution of the Compensation Committee dated 29 September 2008 



	4 	 Amended by resolution of the Compensation Committee dated 14 December 2006 



  
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	 	(iii)	 shall have become prohibited by law from being a director or employee of a Group Company as a result of his own act, omission or misfeasance; or



  

	 	(iv)	 shall have been convicted of any criminal offence which is punishable by a custodial sentence or involves dishonesty or violence; or



  

	 	(v)	 shall have, otherwise than at the request of the relevant Group Company, resigned as a director or employee of the Group; or 



 

	 	(b)	 the voluntary leaving or giving notice voluntarily to leave Employment with the Group or voluntarily resigning as a director of any Group Company including,
for the avoidance of doubt, taking5 retirement without the prior consent of
the relevant Group Company; 


  

	 	(c)	 the wrongful termination by that Participant of his contract of employment with any Group Company unless the Company has agreed in writing that such
termination shall not constitute the Participant as being a Bad Leaver, 


 provided that a Participant
shall not be a Bad Leaver if he shall have been found to have been constructively dismissed by the Group.6 
 “Bonus Deferral Program” means the WPP Group plc Annual Bonus
Deferral Programme adopted by the Compensation Committee on 29 November 2000. 
 “Change of Control
Date” means the date on which a person or persons obtains Control of the Company as described in Rule 11.1(a) or 11.1(b). 
 “Close Family” means, in relation to a person, that person’s spouse, children and siblings and such other persons as may be agreed to be Close Family from time to time by the Compensation
Committee. 
 “Commitment Date” means the date by which Investment Shares must be committed to the Plan
to be eligible for an Award which shall be such date in the year in which an Award is made as is determined by the Compensation Committee but being a date which is not normally later than 30 June in that year, provided that the Compensation
Committee may, in its discretion, decide to extend the date by which the Investment Shares must be committed to the Plan to such later date as they may determine. 

“Company” means: 
  

	 	(a)	 for the period before 25 October 2005 the reference shall be to WPP 2005 Limited a private limited company incorporated in England and Wales with
registered number 1003653; 


  

	 	(b)	 for the period between 25 October 2005 and 18 November 2008 the reference shall be to WPP 2008 Limited, a private limited company incorporated in
England and Wales with registered number 5537577; 


  

	 	(c)	 for the period between 19 November 2008 and the Effective Date, the reference shall be to WPP plc, a public limited company incorporated in Jersey with
registered number 101749, to be re-named WPP 2012 plc; and 


  

 

	5 	 Amended by resolution of the Compensation Committee dated 14 December 2006 



	6 	 Amended by resolution of the Compensation Committee dated 14 December 2006 



  
 2 









	 	(d)	 for the period from and including the Effective Date the reference shall be to WPP plc, a public limited company incorporated in Jersey with registered number
111714.7 8
9 



“Company Secretary” means the company secretary of the Company from time to time. 

“Compensation Committee” means the compensation committee for the time being of the board of directors of the
Company. 
 “Control” has the same meaning as in section 840 of the Income and Corporation Taxes Act
1988. 
 “Effective Date” means the date on which the Scheme becomes effective, expected to be
2 January 2013.10 11
12 

“Eligible Person” means any employee (including an executive director) of a Group Company. 

“Employment” means employment as a director or employee of any Group Company. 

“Encumbrance” means any mortgage, charge, assignment or assignation by way of security, guarantee, debenture,
hypothecation, pledge, declaration of trust, lien, right of set-off or any other encumbrance (including any conditionality or forfeiture right) or security interest whatsoever, howsoever created or arising provided that the Compensation Committee
may determine that any particular encumbrance or security interest shall not be an Encumbrance for the purposes of this definition and, for the avoidance of doubt any Shares which are committed as Investment Shares to an existing Award under the
Plan will be treated as being subject to an Encumbrance for the purposes of this definition except in relation to the Award in respect of which they are committed. 

“ESOP” means any of the WPP Group plc Grantor Trust, the WPP Group plc ROW ESOP, the WPP Group plc UK ESOP and any
other employee benefit trust in existence at the date of adoption of the Plan or as may otherwise be nominated from time to time by the Compensation Committee to operate in conjunction with the Plan. 

 
 “Good Leaver” means a Participant whose
termination of Employment does not constitute him as a Bad Leaver, including by reason of his ceasing to be in Employment as a result of: 
  

	 	(a)	 death; 


  

	 	(b)	 wrongful or constructive dismissal; 


  

	 	(c)	 permanent disability; 


  

	 	(d)	 serious long-term illness preventing the Participant from carrying out his duties of employment; 



 

	 	(e)	 retirement on a basis agreed with the Company;13 


 provided that a Participant will cease to be treated as a Good Leaver if within six months of the date of cessation of employment he takes up an employment or engagement with another company, business or
organisation which the Compensation Committee considers to be a competitor of any part of the Group. 
  

	7 	 Amended by resolution of the Compensation Committee dated 18 August 2005 



	8 	 Amended by resolution of the Compensation Committee dated 29 September 2008 



	9 	 Amended by resolution of the Compensation Committee dated 12 November 2012 



	10 	 Amended by resolution of the Compensation Committee dated 18 August 2005 



	11 	 Amended by resolution of the Compensation Committee dated 29 September 2008 



	12 	 Amended by resolution of the Compensation Committee dated 12 November 2012 



	13 	 Amended by resolution of the Compensation Committee dated 14 December 2006 



  
 3 








 “Group” means the Company and all of its subsidiaries (as defined in
section 736 of the Act). 
 “Group Company” means any member of the Group. 

“I&P Period” means the investment and performance period which, in relation to: 

 

	 	(a)	 an Award in respect of which the I&P Period commences in 2004, is the period ending on 31 December 2007; and 



 

	 	(b)	 any other Award, is the period ending on 31 December in the 5th year from the commencement of the I&P Period14. 



in either case commencing on a date specified by the Compensation Committee. 

“Investment Shares” means the Shares committed to the Plan by an Eligible Person to qualify for an Award in
accordance with Rule 7. 
 “IRC” means the United States’ Internal Revenue Code of 1986, as amended.

 “ITEPA” means the Income Tax (Earnings and Pensions) Act 2003. 

“Matching Shares” means Shares which are comprised in an Award. 

“MSS” means Sir Martin Sorrell.15
16 17
18 19
20 

“Official List” means the Daily Official List of the UK Listing Authority. 

“Original LEAP” means the Leadership Equity Acquisition Plan adopted by the Company in General Meeting on
2 September 1999 as amended from time to time and including the sub-plans set out in the appendices to that plan. 

“Participant” means a person who holds an Award including, if relevant, his legal personal representatives.

 “Performance Conditions” means the conditions set out in the Schedule or such other conditions as may
be determined from time to time by the Compensation Committee pursuant to Rule 8. 
 “Plan” means the WPP
Group plc 2004 Leadership Equity Acquisition Plan as from time to time amended in accordance with the provisions of the Rules. 
 “Relevant Event” means the date on which an Employment terminates in circumstances where the Participant is a Good Leaver. 

“Relevant Proportion” means the proportion that the length of the period from the start of an I&P Period to
the occurrence of the Relevant Event bears to the length of that I&P Period (calculated in days). 
  

	14 	 Amended by resolution of the Compensation Committee dated 21 May 2004 



	15 	 Amended by resolution of the Compensation Committee dated 18 August 2005 



	16 	 Amended by resolution of the Compensation Committee dated 29 September 2008 



	17 	 Definition of “New WPP” removed by resolution of the Compensation Committee dated 12 November 2012 



	18 	 Amended by resolution of the Compensation Committee dated 18 August 2005 



	19 	 Definition of “Old WPP” removed by resolution of the Compensation Committee dated 12 November 2012 



	20 	 Definition of “Original WPP” removed by resolution of the Compensation Committee dated 12 November 2012 



  
 4 








 “Schedule” means the Schedule to the Rules. 

“Scheme” means the scheme of arrangement set out in part 3 of the circular to share owners of WPP plc, a company
registered in Jersey with company number 101749, relating to the recommended proposals for the introduction of a new parent company by means of a scheme of arrangement under Article 125 of the Companies (Jersey) Law 1991 or with or subject to any
modification, addition or condition approved or imposed by the Royal Court of Jersey.21 22 

“Share” means an ordinary share in the capital of the Company and includes ADRs. 

“Target Bonus” means, in relation to any particular year, the target bonus which may be payable to an Eligible
Person in that particular year and which has previously been notified to them in relation to that year. 

“Trading Day” means a day (excluding Saturdays, Sundays and Bank Holidays) on which clearing banks are generally
open for business in the City of London and in New York. 
  
 “Treasury Shares” means any Shares which are purchased by the Company in accordance with Article 57 of the Companies (Jersey) Law 1991 and held by the Company as treasury shares pursuant to Article
58A of the Companies (Jersey) Law 1991.23 

“UK Listing Authority” means the United Kingdom Listing Authority, a division of the Financial Services Authority.

 “Value” means the average of: 

 

	 	(a)	 in the case of an ordinary share in the capital of the Company, the middle-market quotation of a Share on the Daily Official List; and



  

	 	(b)	 in the case of ADRs, the average of the highest and lowest price of an ADR on a Trading Day on the Nasdaq National Market System or on such other trading
market as is for the time being the principal trading market for the ADR, 


 in either case taken over
the five Trading Days before the date on which such value is to be determined. 
 “Vested Matching
Shares” means the number of Matching Shares comprised in an Award which is determined as at the end of the I&P Period as being the number of Matching Shares which vest in accordance with paragraph 5 of the Schedule. 

“Vesting Date” means the date determined by the Compensation Committee to be the date on which restrictions
attaching to Vested Matching Shares are to be released or Vested Matching Shares are to be transferred or issued to a Participant, or as he may direct, or to a depository in the case of ADRs, to discharge an Award which shall, in any event, be no
later than 15th March in the year following the end of the I&P Period unless the Company is prohibited from discharging the Award on that date in which case the Vesting Date will be the first available Trading Day when the Company is no
longer prohibited from discharging that Award.24 

 
  

	21 	 Amended by resolution of the Compensation Committee dated 29 September 2008 



	22 	 Amended by resolution of the Compensation Committee dated 12 November 2012 



	23 	 Amended by resolution of the Compensation Committee dated 29 September 2008 



	24 	 Amended by resolution of the Compensation Committee dated 24 October 2007 



  
 5 









	2.2	 An Eligible Person or Participant will be treated as “Interested” in Shares if those Shares are held by: 



 

	 	(a)	 the Eligible Person or Participant beneficially; 


  

	 	(b)	 a member of the Eligible Person’s or Participant’s Close Family beneficially; 



 

	 	(c)	 a family trust or pension trust (not including a pension scheme of any Group Company) in which the Eligible Person or Participant is interested;



  

	 	(d)	 a private company in which the Eligible Person or Participant or their Close Family is interested as to more than 25% of the voting power, income and capital
on a winding up; or 


  

	 	(e)	 a nominee for any of the above, 


 and not (save with the written consent of the Compensation Committee) subject to any Encumbrance provided that any Shares which are the subject of a Basic Share Award or a Basic Share Right will be treated as
Shares in which an Eligible Person or Participant is Interested but, for the avoidance of doubt, any Shares which are issued as Bonus Share Awards or pursuant to Bonus Shares Rights pursuant to the Bonus Deferral Program shall not be treated as
Shares in which an Eligible Person is Interested prior to: 
  

	 	(a)	 in the case of a Bonus Share Award, any contingency attaching to such award lapsing; and 



 

	 	(b)	 in the case of a Bonus Share Right, the option to acquire Shares pursuant to the rights being validly exercised, 



and, also for the avoidance of doubt any unexercised options under the WPP Executive Stock Ownership Plan adopted by the directors
of the Company on 24 June 1996 shall also not be treated as Shares in which an Eligible Person or Participant is Interested. 
  

	2.3	 The terms Basic Share Award, Basic Share Right, Bonus Share Award and Bonus Shares Right will have the same meanings as they have in the rules of the Bonus
Deferral Program as amended from time to time. 


  

	2.4	 Words importing the singular shall include the plural and vice versa and words importing the masculine shall include the feminine.



  

	2.5	 Any reference, express or implied, to an enactment includes references to: 



 

	 	(a)	 that enactment as amended, extended or applied by or under any other enactment; and 



 

	 	(b)	 any enactment which that enactment re-enacts (with or without modification). 



 

	2.6	 Any reference to a Rule is a reference to one of these Rules. 



 

	3	 ELIGIBILITY25 


  

	3.1	 No person is entitled, by virtue of the provisions of the Plan, to participate as of right in the Plan. 



 

	25 	 Amended by resolution of the Compensation Committee dated 14 December 2006 



  
 6 









	3.2	 The Compensation Committee may decide from time to time which Eligible Persons may participate and the extent of their participation in the Plan.



  

	4	 ACQUISITION OF INVESTMENT SHARES 


  

	4.1	 In order to participate in the Plan and to be eligible to receive an Award an Eligible Person must: 



 

	 	(a)	 agree to commit Shares in which he is Interested to the Plan on or before the Commitment Date which the Compensation Committee has specified in relation to an
Award; and 


  

	 	(b)	 actually commit Shares in accordance with Rule 7 in which he is Interested to the Plan on or before that Commitment Date and thereby agree to remain
Interested in those Shares from that Commitment Date to the end of the I&P Period. 


  

	4.2	 Subject to Rule 4.3 the maximum aggregate Value of Shares (being the Value determined as at the date of the letter from the Company to an Eligible Person
inviting him to receive an Award) which an Eligible Person may commit as Investment Shares over all Awards made to that Eligible Person under the Plan for which the relevant I&P Period has not yet expired shall be 400 per cent. of the
Eligible Person’s Annual Earnings. The Compensation Committee may decide a lower maximum Value of Shares for an Eligible Person in relation to any Award. 



 

	4.3	 The maximum aggregate Value of Shares (determined in accordance with Rule 4.2) which MSS may commit as Investment Shares over all Awards under the Plan for
which the relevant I&P Period has not yet expired shall be $18m provided that MSS may not commit Investment Shares with a Value of more than: 


  

	 	(a)	 $10m in respect of Awards for which the I&P Period commences in 2004; and 



 

	 	(b)	 $2m in respect of any year thereafter. 


  

	4.4	 The Compensation Committee shall establish arrangements for permitting Eligible Persons whom it has invited to participate in the Plan to acquire their
Investment Shares by the Commitment Date provided that any such arrangements shall be in accordance with the investment policy (if any) determined from time to time by the Compensation Committee. 



 

	4.5	 In the case of Eligible Persons who were not granted Awards under the Original LEAP, at least one third of the Investment Shares required to be committed to
the Plan to enable the first Award to be granted pursuant to the Plan to that Eligible Person must, unless the Compensation Committee determines otherwise, be Shares which the Eligible Person has not received or purchased pursuant to any incentive
arrangement of a Group Company (except pursuant to the exercise of a share option in respect of which the exercise price payable to acquire the shares was not less than the market value of those shares at the date of grant of the option) or which
have not been purchased in the market for cash by means of a matched sale and purchase (bed and breakfasting). 


  

	4.6	 If, by the Commitment Date, a Participant has failed to commit the number of Investment Shares which it has been determined he should commit in relation to an
Award, then, except in such exceptional circumstances as the Compensation Committee may from time to time determine, that Award will lapse. 



  
 7 









	5	 PLAN LIMITS 


  

	5.1	 In relation to Awards granted prior to 31 December 2006 (but disregarding any awards or grants which have lapsed): 



 

	 	(a)	 on average over the 10 year period, ending on the date on which an Award is to be granted under the Plan, the number of Shares which are required to be issued
to satisfy: 


  

	 	(i)	 Awards granted under the Plan (including the Award which is about to be granted); and 



 

	 	(ii)	 options or awards granted or made under any other employees’ share scheme of the Company26 during that 10 year period 



will not exceed 10% of the issued ordinary share capital of the Company from time to time; and 

 

	 	(b)	 the number of Shares in respect of which Awards may be granted under the Plan on any day which are to be satisfied by the issue of Shares when added to the
aggregate of: 


  

	 	(i)	 the number of Shares which immediately prior to that day have been or are to be issued to satisfy outstanding Awards under the Plan; and



  

	 	(ii)	 the number of Shares which immediately prior to that day have been or are to be issued to satisfy options or awards granted or made under any other
employees’ share scheme of the Company27 in the ten years immediately
before that day 


  

	 	shall	 not exceed 13% of the issued ordinary share capital of the Company for the time being. 



 

	5.2	 In relation Awards granted after 31 December 2006 the number of Shares in respect of which Awards may be granted under the Plan on any day which are to
be satisfied by the issue of Shares when added to the aggregate of: 


  

	 	(a)	 the number of Shares which immediately prior to that day have been or are to be issued to satisfy outstanding Awards under the Plan; and



  

	 	(b)	 the number of Shares which immediately prior to that day have been or are to be issued to satisfy options or awards granted or made under any other
employees’ share scheme of the Company28 in the ten years immediately
before that day 


 shall not exceed 10% of the issued ordinary share capital of the Company for the time
being.29 

 

	26 	 Amended by resolution of the Compensation Committee dated 29 September 2008 



	27 	 Amended by resolution of the Compensation Committee dated 29 September 2008 



	28 	 Amended by resolution of the Compensation Committee dated 29 September 2008 



	29 	 Amended by resolution of the Compensation Committee dated 26 October 2006 



  
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	6	     AWARDS 


  

	6.1	 The Compensation Committee may decide, from time to time, that the grant of an Award may be subject to the satisfaction of such conditions as it determines
and as it shall notify to an Eligible Person at the time that he is invited to participate. 


  

	6.2	 By agreeing to participate in the Plan (having been invited to do so) and by agreeing to commit Investment Shares by the Commitment Date in accordance with
Rule 4, an Eligible Person shall be entitled to receive an Award granted by the Compensation Committee. Awards will normally be made during an Award Period, but exceptionally may be made at other times. 



 

	6.3	 An Award shall relate to such number of Matching Shares as the Compensation Committee may determine not exceeding five Matching Shares (four in the case of
Awards for which the I&P Period commences in 2004) per Participant for every one Investment Share committed by the Participant in question. Subject to Rule 12.7, the number of Matching Shares which become Vested Matching Shares shall be
determined at the end of the I&P Period and will depend on the extent to which the Performance Conditions or other conditions as referred to in Rule 8 are satisfied. 



 

	6.4	 The Compensation Committee shall determine the form in which the Award is made and its full terms. In particular, the Award may take the form of any one or
more of the following, provided that the terms of the Award are consistent with the Plan: 


  

	 	(a)	 an award of Matching Shares, subject to restrictions, or a promise of Matching Shares; 



 

	 	(b)	 an option to acquire the Matching Shares exercisable for a nil or a nominal consideration; or 



 

	 	(c)	 such other form which the Compensation Committee considers has a substantially similar economic purpose or effect, 



and the Compensation Committee may determine that an Award may be satisfied by a Group Company or the trustees of an ESOP (with the
agreement of such Group Company or trustees, as appropriate) or otherwise as it considers appropriate. 
  

	6.5	 A Participant shall become entitled to acquire, receive or retain (depending on the form of the Award) the number of Vested Matching Shares comprised in an
Award in accordance with the form of the Award under Rule 6.4 on the Vesting Date, only if both the following conditions are met: 


  

	 	(a)	 unless the Compensation Committee determines otherwise: 


  

	 	(i)	 the Participant remains Interested in all of the relevant Investment Shares until the end of the I&P Period; and 



 

	 	(ii)	 if a Participant ceases to be in Employment prior to the Vesting Date and is a Good Leaver, the Participant remains Interested in all of the relevant
Investment Shares until the Vesting Date; and 


  

	 	(b)	 subject to Rules 9 and 11, if the Participant continues in Employment throughout the I&P Period until the Vesting Date. 



 

	6.6	 The Participant shall cease to have any rights in respect of the number of Matching Shares comprised in an Award which are not Vested Matching Shares with
effect from the end of the 



  
 9 









	 	 
I&P Period, and shall cease to have any rights in respect of all the Matching Shares comprised in an Award which shall lapse with effect from the earliest of: 



 

	 	(a)	 subject to Rules 9 and 11, the cessation of Employment; 


  

	 	(b)	 unless the Compensation Committee determines otherwise, his failure to remain Interested in accordance with Rule 6.5 in all of the Investment Shares that
relate to that Award; 


  

	 	(c)	 subject to Rule 6.7, the date on which a Participant transfers, assigns, uses as security or otherwise charges an Award or turns an Award to account, or
attempts or purports to do any of the same; 


  

	 	(d)	 the date on which an Award lapses under Rule 6.8; and 


  

	 	(e)	 the date on which Rule 13.15 applies. 


  

	6.7	 An Award is personal to a Participant and cannot be transferred, assigned, used as security or otherwise charged or turned to account except that the Award
may be transferred if, immediately after the transfer, the Participant would be Interested in the Award within the meaning of Rule 2.2 if when applying the provisions of Rule 2.2 the word Shares in that Rule were replaced by the word Award (and
making such further changes to the wording of Rule 2.2 as are required to give effect to this Rule) but only for so long as the Participant remains so Interested. 



 

	6.8	 An Award shall lapse if the Participant commits an act of bankruptcy or enters into any arrangement with his creditors under any formal insolvency procedure.



  

	6.9	 The receipt of an Award shall not confer on the Participant (unless otherwise provided in the terms of the Award) any right to the allotment of a specified
number of Shares by the Company or to the transfer of a specified number of Shares from any particular transferor. The discharge of the Award shall be in accordance with Rule 12. 



 

	6.10	 If an Award is made in a form that does not confer on the Participant the right to receive dividends on the relevant Vested Matching Shares from the date the
Award is made, the Compensation Committee may provide that the Participant shall, subject to Rule 6.11, be entitled to receive at the time of the discharge of the Award to which the entitlement relates an issue or transfer of, or a release of
restrictions in respect of, that number of Shares which could have been purchased if: 


  

	 	(a)	 the dividends which would have been paid on such Vested Matching Shares (had the form of the Award conferred the right to receive dividends) been reinvested
in Shares on the date each dividend is paid after the date that the Award is made and during the I&P Period; and 


  

	 	(b)	 the dividends which would have been paid on Shares which would have been held pursuant to that reinvestment in Shares had those dividends been further
reinvested in Shares, again on the date each dividend is paid during the I&P Period.30 


  

	6.11	 If a Participant is a Bad Leaver any right to receive additional Shares under 6.10 shall, unless the Compensation Committee determines otherwise, lapse on the
date of termination of Employment. 


  

	30 	Amended by resolution of the Compensation Committee dated 24 October 2007 


  
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	6.12	 For the avoidance of doubt a Participant shall not be entitled to any voting rights in respect of Shares to be issued or transferred or released from
restrictions pursuant to Rule 6.10 until those Shares are actually issued or transferred or released from those restrictions to the Participant. 


  

	6.13	 If the Company and the Participant agree that an election under Section 431 ITEPA should be made, the Company and the Participant will both sign such an
election and do all such other things as are necessary to give effect to such an election. 


  

	7	     COMMITMENT OF INVESTMENT SHARES 



 

	7.1	 Any Shares in which an Eligible Person is or becomes Interested for the purposes of Rule 4 shall be committed to the Plan and held under arrangements approved
by the Compensation Committee so as to constitute the Investment Shares of the Participant for a particular Award. 


  

	7.2	 The Compensation Committee shall be entitled to rely on a declaration in a form satisfactory to it that an Eligible Person or Participant is or continues to
be (respectively) Interested in the Investment Shares. 


  

	7.3	 A Participant shall forthwith notify the Company Secretary if he ceases to be Interested in the Investment Shares or any of them.



  

	7.4	 The commitment of Shares to the Plan as Investment Shares shall not of itself affect any right of the Eligible Person to dividends or other rights attaching
to those Shares. 


  

	7.5	 Shares shall cease to be Investment Shares at the end of the I&P Period or on the Vesting Date if Rule 6.5(a)(ii) applies or, if earlier, when the
corresponding Award lapses under Rule 6.6. 


  

	8	     PERFORMANCE CONDITIONS 


  

	8.1	 Subject to Rule 8.4, the number of Matching Shares comprised in an Award which become Vested Matching Shares shall be determined as soon as practicable
following the end of the I&P Period and will depend on the extent to which such Performance Conditions or other conditions as the Compensation Committee shall, from time to time determine on the making of an Award, are satisfied.



  

	8.2	 In the absence of a determination by the Compensation Committee to the contrary under Rule 8.1 above, the Performance Conditions set out in the Schedule 1
will apply to Awards granted in respect of the year 2004, the Performance Conditions in Schedule 2 will apply to Awards granted in respect of the year 2005 and the Performance Conditions in Schedule 3 will apply to other Awards granted31 under the Plan. 



 

	8.3	 If the Compensation Committee determines that exceptional circumstances have occurred or have prevailed at any time during the I&P Period applicable to an
Award, the Compensation Committee shall have the power to determine that the number of Matching Shares which may become Vested Matching Shares at the end of an I&P Period, in respect of all Awards having the same I&P Period, shall be varied
by such number as the Compensation Committee considers appropriate. 


  

	31 	Amended by resolution of the Compensation Committee dated 26 October 2006 


  
 11 









	8.4	 If a Participant ceases to be in Employment by reason of his death or serious long term illness preventing the Participant from carrying out his duties of
employment, and unless the Compensation Committee determines otherwise, in respect of that Participant’s Award, the I&P Period will be treated as ending on the date of the Participant’s death or cessation of employment (or such other
date as the Compensation Committee may determine).32



  

	9	     CESSATION OF EMPLOYMENT 


  

	9.1	 Subject to Rules 9.2 and 9.3, if a Participant ceases to be in Employment prior to the Vesting Date of an Award, that Award shall lapse except to the extent
that the Compensation Committee determines otherwise. 


  

	9.2	 If a Participant ceases to be in Employment in the first year of an I&P Period and is a Good Leaver the Award applicable to that I&P Period shall
lapse except to the extent that the Compensation Committee determines otherwise. 


  

	9.3	 Subject to Rule 9.2, if a Participant ceases to be in Employment prior to the Vesting Date and is a Good Leaver, Rule 6 shall apply as if:



  

	 	(a)	 the number of Matching Shares which the Participant could become entitled to acquire at the end of the I&P Period, depending on the extent to which the
Performance Conditions are satisfied at the end of the I&P Period under Rule 8; and 


  

	 	(b)	 the number of Shares which the Participant could become entitled to pursuant to Rule 6.10 



were reduced to the Relevant Proportion of the number of Matching Shares and Shares respectively to which the Participant would
have been entitled if his Employment had not terminated. 
  

	9.4	 In consequence of Rule 9.3: 


  

	 	(a)	 Rule 6.5(b) shall cease to apply; and 


  

	 	(b)	 the Participant shall become entitled to acquire, receive or retain (depending on the form of the Award) on the date determined pursuant to Rule 12:



  

	 	(i)	 a number of Matching Shares; and 


  

	 	(ii)	 the Shares issued, transferred or retained pursuant to Rule 6.10, 



(reduced in either case to the Relevant Proportion in accordance with Rule 9.3), and dependent, in both cases, on the extent to
which the Performance Conditions are satisfied. 
  

	9.5	 Subject to any relevant legal or regulatory requirements prevailing in any relevant jurisdiction, for the purposes of this Rule a woman who ceases to be in
Employment due to pregnancy or confinement will be regarded as having ceased Employment on the date on which she indicates that she does not intend to return to work. In the absence of such indication and if she has not already returned to work she
will be regarded as having ceased Employment on the last day on which she is entitled to return to work. A woman who exercises her statutory right or any equivalent contractual right to return to work following pregnancy or confinement shall not be
treated as having ceased to be in Employment. 


  

	32 	Amended by resolution of the Compensation Committee dated 15 December 2005 


  
 12 









	10	     VARIATION OF CAPITAL 


  

	10.1	 In the event of any increase or variation in the capital of the Company arising out of or in connection with a capitalisation issue, an offer to the holders
of Shares, a rights issue, a subdivision, consolidation or reduction of capital, special dividend, demerger, or other variation of capital, the terms of outstanding Awards and the terms on which Investment Shares have been contributed to the Plan
may be adjusted in such manner and on such terms as the Compensation Committee considers appropriate. An adjustment shall not have effect unless the auditors or other advisers appointed by the Compensation Committee acting as experts and not
arbitrators confirm that in their opinion the adjustment is fair and reasonable and such confirmation shall be final and binding. 


  

	10.2	 Participants shall be notified of any adjustment made under this Rule. 



 

	11	     CHANGE OF CONTROL 


  

	11.1	 Subject to Rule 11.4: 


  

	 	(a)	 if any person (and/or persons acting in concert) obtains Control of the Company as a result or in consequence of making a general offer to acquire the whole
of the issued share capital of the Company which is made subject to a condition such that if satisfied the person making the offer will have Control of the Company, or 



 

	 	(b)	 if any person (and/or persons acting in concert) obtains Control of the Company other than as a result of or in consequence of making such general offer but
the offeror is bound by Rule 9 of the City Code on Takeovers and Mergers to make a general offer for the minority, 


 then: 
  

	 	(i)	 in relation to all outstanding Awards the I&P Period shall be deemed to end on the Change of Control Date; 



 

	 	(ii)	 the number of Vested Matching Shares which a Participant may become entitled to acquire shall be determined as at the Change of Control Date dependent on the
extent to which the Performance Conditions are satisfied at that date, having regard to Rule 11.2 below; and 


  

	 	(iii)	 on the Change of Control Date the Participant shall cease to have any rights in respect of outstanding Awards except in relation to the Vested Matching Shares
under Rule 11.1(b)(ii) 


 provided that if the value (as determined pursuant to Section 280G of
IRC) of the Vested Matching Shares which a Participant may become entitled to acquire upon a person or persons obtaining Control of the Company when aggregated with any other amounts which the Participant becomes entitled to receive or acquire upon
that person or persons obtaining Control and which in either case must be aggregated for the purposes of calculating the imposition of any excise tax pursuant to Section 4999 of IRC is equal to or exceeds by 20% or less three times the
“base amount” (as defined in Section 280G(b)(3) of IRC) for that Participant the number of Vested Matching Shares will be reduced, but only if the Participant would be better off by such reduction after taking into account all
arrangements between the Participant and the Company, by such number as shall be necessary to avoid the imposition of the excise tax imposed by Section 4999 of IRC on the amounts which the Participant is entitled to acquire or receives upon
that person or persons obtaining Control of the Company. 

  
 13 









	11.2	 For the purpose of Rule 11.1 in determining the Company’s TSR the End Period (as defined in the Schedule) shall be deemed to be a period ending on the
Change of Control Date. 


  

	11.3	 If: 


  

	 	(a)	 under Part 18A of the Companies (Jersey) Law 1991 the Court sanctions a compromise or arrangement for the purposes of or in connection with a scheme for the
reconstruction of the Company or its amalgamation with any other company or companies; or 


  

	 	(b)	 a resolution is passed for the winding up of the Company for the purposes of or in connection with a reconstruction or division of the Company or its
business, 


 the terms of outstanding Awards and the terms on which Investment Shares have been
contributed to the Plan will be varied in such manner as the Compensation Committee considers appropriate. A variation shall not have effect unless the auditors or other advisers appointed by the Compensation Committee acting as experts and not as
arbitrators confirm that in their opinion the variation is fair and reasonable and such confirmation shall be final and
binding.33 

 

	11.4	 If any company (the “Acquiring Company”) obtains Control of the Company in accordance with Rule 11.1 and: 



 

	 	(a)	 the Acquiring Company also obtains Control of another company (the “Target Company”) within such period as the Compensation Committee may determine
and, as a consequence of obtaining such Control, the Company and the Target Company become subsidiaries of the Acquiring Company; and 


  

	 	(b)	 the shareholders of the Company and the Target Company before the Acquiring Company obtained Control of the Company and the Target Company are the same
persons who substantially comprise the shareholders of the Acquiring Company after the Acquiring Company obtained such Control, 


 then in relation any outstanding Awards the Compensation Committee may determine that the I&P Period shall not be deemed to end on the Change of Control Date under Rule 11.1(i) and it may determine (with the
agreement of the Acquiring Company) that a Participant is required to release any outstanding Awards in consideration of the grant to the Participant by the Acquiring Company of an equivalent award. 

 

	11.5	 For the purpose of Rule 11.4 an award granted pursuant to Rule 11.4 is an equivalent award to an Award if, but only if: 



 

	 	(a)	 the shares to which it relates are in the Acquiring Company, and it is subject to the provisions of the Plan in the same manner as the Award immediately prior
to its release; 


  

	 	(b)	 the shares to which it relates are of an equivalent value to the value of the Shares which were subject to the Award immediately prior to the release, and for
this purpose the Compensation Committee shall determine such equivalent value provided that the release of an Award and the grant of an equivalent award under Rule 11.4 shall not have effect unless the auditors or other advisers appointed by the
Compensation Committee acting as experts and not arbitrators confirm that in their opinion the equivalent value is fair and reasonable and such confirmation shall be final and binding; and 



 

	33 	Amended by resolution of the Compensation Committee dated 29 September 2008 


  
 14 









	 	(c)	 such award is subject to the Performance Conditions or such other performance conditions that the Compensation Committee determines are substantially no more
and no less onerous than the Performance Conditions. 


  

	11.6	 With effect from the release of an Award and the grant of an equivalent award pursuant to Rule 11.4 the Plan will be construed as if:



  

	 	(a)	 the equivalent award had been granted at the same time as the Award it replaces; 



 

	 	(b)	 references to the Company in the Rules were references to the Acquiring Company; and 



 

	 	(c)	 references to Shares were references to shares in the Acquiring Company 



and the Compensation Committee may make such amendments as may be necessary to give effect to Rule 11.4. 

 

	12	     DISCHARGE OF AWARDS 


  

	12.1	 The manner in which an Award is discharged on the Vesting Date will depend on the form of the Award determined by the Compensation Committee under Rule 6.4.



  

	12.2	 Awards will be discharged by the transfer or issue of or the release of restrictions relating to the number of Vested Matching Shares to the Participant (or
as he may direct, or to a depository in the case of ADRs) normally from an ESOP or from Treasury Shares held by the Company. 


  

	12.3	 Following the end of the last financial year of the I&P Period, the Compensation Committee will determine the extent to which the Performance Conditions
have been satisfied such determination to be made at least one week before the Vesting Date. 


  

	12.4	 Subject to Rule 12.7, once the Compensation Committee has determined the extent to which the Performance Conditions have been satisfied in relation to an
Award and, subject to the Participant being in Employment on the Vesting Date (or if the Participant has been a Good Leaver and the provisions of Rule 9.3 apply or if the Compensation Committee has otherwise exercised its discretion under Rule 9),
the Compensation Committee will procure that the Award is discharged on the Vesting Date in accordance with Rule 12.2. 


  

	12.5	 Any transfer or issue of or release of restrictions relating to Vested Matching Shares to a Participant (or as he may direct or to a depository in the case of
ADRs) is subject to the Compensation Committee being satisfied that the transfer, issue or release would be lawful in any relevant jurisdiction. 


  

	12.6	 The transfer or issue of, or release of restrictions relating to, Shares under the Plan is subject to obtaining any approval or consent required under the
Listing Rules published by the United Kingdom Listing Authority, the Rules of the London Stock Exchange, the Admission and Disclosure Standards of the London Stock Exchange, and otherwise complying with the provision of City Code on Take-overs and
Mergers and any other applicable regulations or enactment (whether in the United Kingdom or overseas). The Participant shall do all things necessary to obtain, or obviate the need for, such approval or consent. 



  
 15 









	12.7	 If a Participant ceases to be in Employment by reason of his death or serious long term illness preventing the Participation from carrying out his duties of
employment, and unless the Compensation Committee exercises its discretion under Rule 8.4: 


  

	 	(a)	 the Participant’s Award shall be discharged in favour of his personal representatives prior to the Vesting Date (in the case of a Participant’s
death); 


  

	 	(b)	 the date upon which such discharge should occur within 6 months of the Participant ceasing to be in Employment34; and 


  

	 	(c)	 the number of Matching Shares to be treated as Vested Matching Shares at the date the I&P Period shall be treated as ending under Rule 8.4 based upon the
extent to which the Performance Conditions would have been satisfied as at the date of death or termination of employment by reason of serious illness.35 


  

	13	     MISCELLANEOUS 


  

	13.1	 The Plan shall be administered by the Compensation Committee whose decision on any matter concerning the Plan shall be final and binding unless it is a matter
in respect of which the Rules provide that the decision of the auditors or any other adviser is final and binding. 


  

	13.2	 The Compensation Committee or any committee or agent that they may from time to time delegate authority to, shall approve all documents required in connection
with Awards. 


  

	13.3	 The Compensation Committee may establish arrangements under which the cash value of an Award may be paid to an Eligible Person in lieu of the discharge of the
Award under Rule 12. 


  

	13.4	 The cost of establishing and operating the Plan (including but not limited to stamp duty and stamp duty reserve tax, if any, arising on a transfer of Shares
pursuant to Rule 12) shall be borne by the Company but may be recharged to the relevant Group Companies on such arm’s length basis as is considered appropriate from time to time.36 


  

	13.5	 Any notice given under the Plan is to be in writing and signed by or on behalf of the party giving it. The notice may be served by hand or by sending it by
pre-paid post to: 


  

	 	(a)	 in the case of the Company, its registered office from time to time marked for the attention of the Company Secretary; and 



 

	 	(b)	 in the case of a Participant, the address which he shall have given to the Company for the purpose or which shall be known to the Company to be his address
from time to time. 


  

	13.6	 Any notice served shall be deemed to have been received: 


  

	 	(a)	 at the time of delivery if delivery is by hand; or 


  

	 	(b)	 in the case of pre-paid post, on the fifth Trading Day after the date of posting. 



 

	13.7	 Evidence that the notice was properly addressed, stamped and put in the post shall be conclusive evidence of posting. 



 

	34 	Amended by resolution of the Compensation Committee dated 15 December 2005 


	35 	Amended by resolution of the Compensation Committee dated 15 December 2005 


	36 	Amended by resolution of the Compensation Committee dated 29 September 2008 


  
 16 









	13.8	 Participation in the Plan is a matter separate from any contract of employment or other agreement and any benefit conferred by the Plan shall not be counted
for pension or any other purpose. 


  

	13.9	 The rights and obligations of any individual under the terms of his office or employment with any Group Company will not be affected by his participation in
the Plan and the Plan does not form part of any contract of employment between any individual and any Group Company. 


  

	13.10	 A Participant shall have no entitlement by way of compensation or damages resulting from the termination of the office or employment (for any reason and
whether lawful or not) by virtue of which he is or may be eligible to participate in the Plan or for the loss or reduction of any right or benefit or prospective right or benefit under the Plan which he might otherwise have enjoyed whether the
compensation is claimed for wrongful dismissal or otherwise. 


  

	13.11	 The Plan is intended to operate on a worldwide basis and, accordingly, the Compensation Committee may adopt any rate of exchange for converting any currency
into any other currency as it decides at any time and from time to time for any purpose in connection with the Plan. 


  

	13.12	 No obligation to transfer, issue or release any restrictions or procure the transfer or release of any restrictions of Shares shall arise, nor shall there be
any obligation to do any other thing in relation to a Participant under or in connection with the Plan or the making or vesting of any Award unless and until the Compensation Committee is satisfied in its discretion that either:



  

	 	(a)	 the Participant has made payment or has made arrangements (which may include where specified at the date of grant of an Award by the Compensation Committee,
validly electing for the Participant to be liable directly for any employer’s National Insurance contributions) satisfactory to the Compensation Committee for the payment to the relevant Group Company or other person of such sum as is, in the
sole discretion of the Compensation Committee, sufficient to settle any liability for any tax and/or, unless the Compensation Committee otherwise determines, social security contributions (which, within the UK shall include employees’ National
Insurance contributions, and where determined by the Compensation Committee at the time of the grant of the Award, employer’s National Insurance contributions) or the like (in any jurisdiction) which are or may be recovered from such person in
connection with the Plan or any Award and in respect of which the relevant Group Company or other person is or may be liable to account for or pay in any jurisdiction; or 



 

	 	(b)	 the Participant has entered into an agreement satisfactory to the Compensation Committee to ensure that such a payment will be made by the Participant.



  

	13.13	 Receipt of an Award shall authorise the Company or any person nominated by the Company at its sole discretion to sell such number of Vested Matching Shares as
it may estimate as being necessary to produce a cash sum sufficient to meet the liabilities referred to in Rule 13.12 and account to the relevant Group Company or other person and/or the relevant authorities in respect of such tax and/or social
security liabilities (in any jurisdiction) at the appropriate time. 


  

	13.14	 If a Participant owes a debt or other monetary obligation to a Group Company, the relevant Group Company has a charge over the Participant’s interest in
the Plan (but not over his Investment Shares). Satisfaction of an Award may be withheld until the Participant has discharged, to the satisfaction of the Compensation Committee, the debt or other monetary obligation. 



  
 17 









	13.15	 If a Participant who has ceased to be in Employment breaches any contractual obligation owed to any Group Company relating to restrictions on that Participant
following the termination of his Employment the Participant’s Award shall be forfeited. 


  

	13.16	 The Plan and any Award shall be governed by and construed in accordance with the laws of England and Wales and the Company and the Participants (together with
any Eligible Persons who do not become Participants) shall submit to the exclusive jurisdiction of the Courts of England and Wales. 


  

	14	     AMENDMENT 


  

	14.1	 Subject to Rules 14.2 and 14.4, the Compensation Committee may at any time alter or add to all or any provisions of the Plan, or the terms of all or any
Awards made under it, in any respect. 


  

	14.2	 No alteration or addition to the advantage of Eligible Persons or Participants shall be made under Rule 14.1 without the prior approval of the Company in
general meeting, other than a minor amendment to benefit the administration of the Plan, to take account of a change in legislation or to obtain or maintain favourable tax, exchange control or regulatory treatment for Eligible Persons, Participants
or Group Companies. 


  

	14.3	 The Compensation Committee may make such amendments and modifications to all or any provisions of the Plan as are necessary or required in order to take
account of laws and regulations in any jurisdiction which enable non-UK resident Eligible Persons to participant in the Plan including the establishment of separate plans in any such jurisdictions which replicate in all substantial respects the
provisions of the Plan. 


  

	14.4	 No alteration or addition shall be made to the terms of any Award made prior to the date of the alteration or addition which would adversely affect a
Participant’s interest in that Award in any material respect without the consent of the relevant Participant. 


  

	15	     DURATION 


 No Award may be granted under the Plan after the fifth anniversary of the approval of the Plan in General Meeting without the prior approval of the Company in general meeting. 

  
 18 








 SCHEDULE 1 

	1	     DEFINITIONS 


  

	1.1	 The following words and expressions have the following meanings in this Schedule. 



“Comparator Group” means the group of companies which the Compensation Committee shall from time to time,
determine should be the Comparator Group (which shall be set out in the documentation granting the Award) and which shall be, at the date of adoption of the Plan the companies listed below (the ticker numbers for the following companies are those
used on the companies’ respective domestic exchanges): 
 Aegis Group plc (GB:965756), Arbitron Inc (US:ARB), Dentsu
Inc (US:DTSUF), Digitas LLC (US:DTAS), GfK AG (DE:587530), Grey Global Group Inc (GREY), Havas SA (FR:12188), Interpublic Group of Companies Inc (US:IPG), Ipsos SA (FR:7329), Omnicom Group Inc (US:OMC), Publicis Groupe SA (FR:13057), Taylor Nelson
Sofres PLC (GB:191539) and VNU nv (NL:VNUA). 
 “Comparator Group Company” means a company in the
Comparator Group. 
 “End Period” means a period of 6 months, ending on the last day of the I&P
Period. 
 “Matching Factor” means the factor determined pursuant to paragraph 4 of this Schedule which
is to be multiplied by the number of Investment Shares committed to the Plan in respect of an Award which shall determine the extent to which Matching Shares become Vested Matching Shares in relation to that Award under the terms of the Plan which,
for the avoidance of doubt, will not be greater than 4 in respect of Awards in respect of which the I&P Period commences in 2004 and 5 in respect of Awards made in respect of other years and will not, in any circumstances, be less than 0.

 “Start Period” means a period of 6 months, ending on the day before the start of the relevant I&P
Period. 
 “TSR” means the total return to the holders of ordinary shares or units of common stock in the
capital of the Company or Comparator Group Company (as appropriate) based on: 
  

	 	(a)	 share price appreciation; and 


  

	 	(b)	 the assumed reinvestment of dividends, 


 calculated in accordance with paragraph 3 of this Schedule below. 
  

	2	     PERFORMANCE CONDITIONS 


  

	2.1	 Subject to the Compensation Committee determining otherwise (pursuant to Rule 8.1) the Performance Condition that will apply to Awards under the Plan will be
the TSR Condition. 


  

	2.2	 The TSR Condition is the extent to which the TSR of the Company over the I&P Period compares to the TSR of the respective Comparator Group Companies over
the same period determined in accordance with paragraph 4 below. 


  

	37 	 Amended by resolution of the Compensation Committee dated 24 October 2007 



  
 19 









	2.3	 The TSR for each Company, and Comparator Group Company over the I&P Period shall be calculated as follows: 



TSR = (End Value / Start Value) - 1 
 Where: 
  

			
	End Value =	  	the average daily closing price of an ordinary share or unit of common stock in the capital of the Company or Comparator Group Company (as ascertained from the Official List or other
relevant exchange on which that share or unit of common stock is quoted and as determined from time to time by the Compensation Committee) during the End Period, multiplied by the End Shareholding
		
	End Shareholding =	  	the Start Shareholding increased by that number of notional shares that could be acquired using dividends paid during the course of the I&P Period. For this purpose, dividends are
assumed to be paid without any deduction or withholding in respect of tax on the Start Shareholding and the notional shares acquired from previous dividend payments during the I&P Period and on the basis that dividends are assumed to be
reinvested in full in notional shares at the closing price of a Share on the ex-dividend date relative to each such dividend. For the avoidance of doubt, the number of notional shares may include fractions of one share.
		
	Start Shareholding =	  	1,000
shares.38

  

	2.4	 Notwithstanding the provisions of paragraph 0, the Compensation Committee may determine that the TSR of the Company and/or any Comparator Group Company shall
be performed using appropriate alternative data sources (including, but not limited to “total-return” data supplied by Bloomberg or Datastream). In this case, references to End Value and Start Value shall be construed accordingly.



  

	3	     CALCULATION OF THE MATCHING FACTOR 



 

	3.1	 At the end of the I&P Period the TSR for the Company and each Comparator Group Company shall be determined in accordance with paragraph 3 of this
Schedule. 


  

	3.2	 The Comparator Group Companies will then be ranked according to the TSR of each of them with the Comparator Group Company with the highest TSR ranking first.



  

	3.3	 If the TSR of the Company is equal to or better than the Comparator Group Company ranked second pursuant to paragraph 4.2, the Matching Factor shall be four
in respect of Awards for which the I&P Period commences in 2004 and five in respect of other Awards. 


  

	3.4	 If the TSR of the Company is less than the TSR of the median Comparator Group Company the Matching Factor shall be zero. 



 

	38 	 Amended by resolution of the Compensation Committee dated 27 October 2005 



  
 20 









	3.5	 If the TSR of the Company is equal to the TSR of the median Comparator Group Company the Matching Factor shall be 1.2 in respect of Awards for which the
I&P Period commences in 2004 and 1.5 in respect of other Awards. 


  

	3.6	 If the TSR of the Company is equal to the TSR of any Comparator Group Company ranked between the median Comparator Group Company and the Comparator Group
Company ranked second, the Matching Factor shall be determined by the following table (depending on whether the Awards are granted in respect of which the I&P Period commences in 2004 or otherwise): 



 

									
	 	  	No. of Matching Shares for each Investment Share	 
	 WPP Rank within
 Comparator Group
	  	Reduced four year I&P
Period (F)	 	  	Five year I&P Period	 
	 1st
	  	 	4	  	  	 	5	  
	 2nd
	  	 	4	  	  	 	5	  
	 3rd
	  	 	3.6	  	  	 	4.5	  
	 4th
	  	 	2.8	  	  	 	3.5	  
	 5th
	  	 	2	  	  	 	2.5	  
	 6th
	  	 	1.6	  	  	 	2.0	  
	 7th
	  	 	1.2	  	  	 	1.5	  
	 Lower than 7th
	  	 	Nil	  	  	 	Nil	  

 Provided that if the Comparator Group Companies relevant to any particular Award are determined by
the Compensation Committee to be different to those set in the definition of that term, the Compensation Committee may amend this table or any part of it as it considers appropriate but on the basis that no such amendment shall materially

  

																							
	 Matching Factor
	 	 	=	  	 	 	{	  	 	 (F(a) – F(b))x(TSR(wpp) – TSR(b))
	 	 	}	  	 	 	+	  	 	 	F(b)	  
	 	 	 	TSR(a) – TSR(b)	 	 	 

 advantage any Participants in respect of any existing Awards without the prior approval of the
Company in general meeting. 
  

	3.7	 If the TSR of the Company is not equal to the TSR of a Comparator Group Company but is above the TSR of the median ranked Comparator Group Company and below
the TSR of the second ranked Comparator Group Company the Matching Factor will be determined by the following formula39: 


  

																							
	 Matching Factor
	 	 	=	  	 	 	{	  	 	 (F(a) – F(b))x(TSR(wpp) – TSR(b))
	 	 	}	  	 	 	+	  	 	 	F(b)	  
	 	 	 	TSR(a) – TSR(b)	 	 	 

  

	39 	 Formula amended by resolution of the Compensation Committee dated 20 February 2007 



  
 21 








 Where: 

 

			
	a =	  	 refers to the Comparator Group Company that has the lowest recorded TSR result that is also greater than the TSR of
the Company.

		
	b =	  	 refers to the Comparator Group Company that has the highest recorded TSR result that is also less than the TSR of the Company.

		
	TSR(a) =	  	the TSR result relating to company a.
		
	TSR(b) =	  	the TSR result relating to company b.
		
	F(a) =	  	the Factor given by this Schedule at 4.6 relating to company a.
		
	F(b) =	  	the Factor given by this Schedule at 4.6 relating to company b.
		
	TSR(wpp) =	  	the TSR of the Company.

  

	4	     APPLICATION OF THE MATCHING FACTOR 



The Matching Factor determined pursuant to paragraph 4 of this Schedule will be multiplied by the number of Investment Shares
relevant to an Award and the result of that calculation shall be the number of Vested Matching Shares in respect of that Award. 

  
 22 








 SCHEDULE 2 
  

 

	1	     DEFINITIONS 


  

	1.1	 The following words and expressions have the following meanings in this Schedule. 



“Comparator Group” means the group of companies which the Compensation Committee shall from time to time,
determine should be the Comparator Group (which shall be set out in the documentation granting the Award) and which shall be, at the date of adoption of the Plan the companies listed below (the ticker numbers for the following companies are those
used on the companies’ respective domestic exchanges): 
 Aegis Group plc (GB:965756), Arbitron Inc (US:ARB), Dentsu
Inc (US:DTSUF), GfK AG (DE:587530), Havas SA (FR:12188), Interpublic Group of Companies Inc (US:IPG), Ipsos SA (FR:7329), Omnicom Group Inc (US:OMC), Publicis Groupe SA (FR:13057), Taylor Nelson Sofres PLC (GB:191539) and VNU nv (NL:VNUA).

 “Comparator Group Company” means a company in the Comparator Group. 

“End Period” means a period of 6 months, ending on the last day of the I&P Period. 

“Matching Factor” means the factor determined pursuant to paragraph 4 of this Schedule which is to be multiplied
by the number of Investment Shares committed to the Plan in respect of an Award which shall determine the extent to which Matching Shares become Vested Matching Shares in relation to that Award under the terms of the Plan which, for the avoidance of
doubt, will not be greater than 5 and will not be less than 0. 
 “Start Period” means a period of 6
months, ending on the day before the start of the relevant I&P Period. 
 “TSR” means the total
return to the holders of ordinary shares or units of common stock in the capital of the Company or Comparator Group Company (as appropriate) based on: 
  

	 	(a)	 share price appreciation; and 


  

	 	(b)	 the assumed reinvestment of dividends, 


 calculated in accordance with paragraph 3 of this Schedule below. 
  

	2	     PERFORMANCE CONDITIONS 


  

	2.1	 Subject to the Compensation Committee determining otherwise (pursuant to Rule 8.1) the Performance Condition that will apply to Awards under the Plan will be
the TSR Condition. 


  

	2.2	 The TSR Condition is the extent to which the TSR of the Company over the I&P Period compares to the TSR of the respective Comparator Group Companies over
the same period determined in accordance with paragraph 4 below. 


  

 

	40 	 amended by resolution of the Copensation Committee dated 24 October 2007 



  
 23 









	3	     CALCULATION OF TSR 


  

	3.1	 The TSR for each Company, and Comparator Group Company over the I&P Period shall be calculated as follows: 



TSR = (End Value / Start Value) - 1 
 where: 
  

			
	End Value =	  	the average daily closing price of an ordinary share or unit of common stock in the capital of the Company or Comparator Group Company (as ascertained from the Official List or other
relevant exchange on which that share or unit of common stock is quoted and as determined from time to time by the Compensation Committee) during the End Period, multiplied by the End Shareholding
		
	Start Value =	  	the average daily closing price of an ordinary share or unit of common stock in the capital of the Company or Comparator Group Company (as ascertained from the Official List or other
relevant exchange on which that share or unit of common stock is quoted and as determined from time to time by the Compensation Committee) during the Start Period, multiplied by the Start Shareholding
		
	End Shareholding =	  	the Start Shareholding increased by that number of notional shares that could be acquired using dividends paid during the course of the I&P Period. For this purpose, dividends are
assumed to be paid without any deduction or withholding in respect of tax on the Start Shareholding and the notional shares acquired from previous dividend payments during the I&P Period and on the basis that dividends are assumed to be
reinvested in full in notional shares at the closing price of a Share on the ex-dividend date relative to each such dividend. For the avoidance of doubt, the number of notional shares may include fractions of one share.
		
	Start Shareholding =	  	1,000
shares.41

  

	3.2	 Notwithstanding the provisions of paragraph 3.1, the Compensation Committee may determine that the TSR of the Company and/or any Comparator Group Company
shall be performed using appropriate alternative data sources (including, but not limited to “total-return” data supplied by Bloomberg or Datastream). In this case, references to End Value and Start Value shall be construed accordingly.



  

	4	     CALCULATION OF THE MATCHING FACTOR 



 

	4.1	 At the end of the I&P Period the TSR for the Company and each Comparator Group Company shall be determined in accordance with paragraph 3 of this
Schedule. 


  

	4.2	 The Comparator Group Companies will then be ranked according to the TSR of each of them with the Comparator Group Company with the highest TSR ranking first.



  

	4.3	 If the TSR of the Company is equal to or better than the Comparator Group Company ranked second pursuant to paragraph 4.2, the Matching Factor shall be four
in respect of Awards for which the I&P Period commences in 2004 and five in respect of other Awards. 


  


	41 	 Amended by resolution of the Compensation Committee dated 27 October 2005 



  
 24 









	4.4	 If the TSR of the Company is less than the TSR of the median Comparator Group Company the Matching Factor shall be zero. 



 

	4.5	 If the TSR of the Company is equal to the TSR of the median Comparator Group Company the Matching Factor shall be 1.2 in respect of Awards for which the
I&P Period commences in 2004 and 1.5 in respect of other Awards. 


  

	4.6	 If the TSR of the Company is equal to the TSR of any Comparator Group Company ranked between the median Comparator Group Company and the Comparator Group
Company ranked second, the Matching Factor shall be determined by the following table (depending on whether the Awards are granted in respect of which the I&P Period commences in 2004 or
otherwise).42 



 

			
	WPP Rank within	  	No. of Matching Shares for each Investment Share
	Comparator Group	  	Five year I&P Period
	 1st
	  	5
	 2nd
	  	5
	 3rd
	  	4.5
	 4th
	  	3.5
	 5th
	  	2.5
	 6th
	  	1.5
	 Lower than 6th
	  	0

 Provided that if the Comparator Group Companies relevant to any particular Award are determined by
the Compensation Committee to be different to those set in the definition of that term, the Compensation Committee may amend this table or any part of it as it considers appropriate but on the basis that no such amendment shall materially advantage
any Participants in respect of any existing Awards without the prior approval of the Company in general meeting. 
  

	4.7	 If the TSR of the Company is not equal to the TSR of a Comparator Group Company but is above the TSR of the median ranked Comparator Group Company and below
the TSR of the second ranked Comparator Group Company the Matching Factor will be determined by the following
formula:43 



 

																							
	 Matching Factor
	 	 	=	  	 	 	{	  	 	 (F(a) – F(b))x(TSR(wpp) – TSR(b))
	 	 	}	  	 	 	+	  	 	 	F(b)	  
	 	 	 	TSR(a) – TSR(b)	 	 	 

  

	42 	 Amended by resolution of the Compensation Committee dated 27 October 2005 



	43 	 Formula amended by resolution of the Compensation Committee dated 20 February 2007 



  
 25 








 where: 

 

			
	a =	  	 refers to the Comparator Group Company that has the lowest recorded TSR result that is also greater than the TSR of
the Company.

		
	b =	  	 refers to the Comparator Group Company that has the highest recorded TSR result that is also less than the TSR of the Company.

		
	TSR(a) =	  	 the TSR result relating to company a.

		
	TSR(b) =	  	 the TSR result relating to company b.

		
	F(a) =	  	 the Factor given by this Schedule at 4.6 relating to company a.

		
	F(b) =	  	 the Factor given by this Schedule at 4.6 relating to company b.

		
	TSR(wpp) =	  	 the TSR of the Company.


  

	5	     APPLICATION OF THE MATCHING FACTOR 



The Matching Factor determined pursuant to paragraph 4 of this Schedule will be multiplied by the number of Investment Shares
relevant to an Award and the result of that calculation shall be the number of Vested Matching Shares in respect of that Award. 

  
 26 








 SCHEDULE 3 
  

 

	1	 DEFINITIONS 


  

	1.1	 The following words and expressions have the following meanings in this Schedule. 



“Comparator Group” means the group of companies which the Compensation Committee shall from time to time,
determine should be the Comparator Group (which shall be set out in the documentation granting the Award) and which shall be, at the date of adoption of the Plan the companies listed below (the ticker numbers for the following companies are those
used on the companies’ respective domestic exchanges): 
 Aegis Group plc (GB:965756), Arbitron Inc (US:ARB), Dentsu
Inc (US:DTSUF), GfK AG (DE:587530), Havas SA (FR:12188), Interpublic Group of Companies Inc (US:IPG), Ipsos SA (FR:7329), Omnicom Group Inc (US:OMC), Publicis Groupe SA (FR:13057), and Taylor Nelson Sofres PLC (GB:191539). 

“Comparator Group Company” means a company in the Comparator Group. 

“End Period” means a period of 6 months, ending on the last day of the I&P Period. 

“Matching Factor” means the factor determined pursuant to paragraph 4 of this Schedule which is to be multiplied
by the number of Investment Shares committed to the Plan in respect of an Award which shall determine the extent to which Matching Shares become Vested Matching Shares in relation to that Award under the terms of the Plan which, for the avoidance of
doubt, will not be greater than 5 and will not be less than 0. 
 “Median” means a TSR exactly half way
between the TSR of the 5th ranked Comparator Group Company and the 6th ranked Comparator Group Company. 
 “Start
Period” means a period of 6 months, ending on the day before the start of the relevant I&P Period. 

“TSR” means the total return to the holders of ordinary shares or units of common stock in the capital of the
Company or Comparator Group Company (as appropriate) based on: 
  

	 	(c)	 share price appreciation; and 


  

	 	(d)	 the assumed reinvestment of dividends, 


 calculated in accordance with paragraph 3 of this Schedule below. 
  

	2	 PERFORMANCE CONDITIONS 


  

	2.1	 Subject to the Compensation Committee determining otherwise (pursuant to Rule 8.1) the Performance Condition that will apply to Awards under the Plan will be
the TSR Condition. 


  

	44 	 Amended by resolution of the Compensation Committee dated 24 October 2007 



  
 27 









	2.2	 The TSR Condition is the extent to which the TSR of the Company over the I&P Period compares to the TSR of the respective Comparator Group Companies over
the same period determined in accordance with paragraph 4 below. 


  

	3	 CALCULATION OF TSR 


  

	3.1	 The TSR for each Company, and Comparator Group Company over the I&P Period shall be calculated as follows: 



TSR = (End Value / Start Value) - 1 
 where: 
  

			
	 End Value =
	  	the average daily closing price of an ordinary share or unit of common stock in the capital of the Company or Comparator Group Company (as ascertained from the Official List or other
relevant exchange on which that share or unit of common stock is quoted and as determined from time to time by the Compensation Committee) during the End Period, multiplied by the End Shareholding
		
	 Start Value =
	  	the average daily closing price of an ordinary share or unit of common stock in the capital of the Company or Comparator Group Company (as ascertained from the Official List or other
relevant exchange on which that share or unit of common stock is quoted and as determined from time to time by the Compensation Committee) during the Start Period, multiplied by the Start Shareholding
		
	 End Shareholding =
	  	the Start Shareholding increased by that number of notional shares that could be acquired using dividends paid during the course of the I&P Period. For this purpose, dividends are
assumed to be paid without any deduction or withholding in respect of tax on the Start Shareholding and the notional shares acquired from previous dividend payments during the I&P Period and on the basis that dividends are assumed to be
reinvested in full in notional shares at the closing price of a Share on the ex-dividend date relative to each such dividend. For the avoidance of doubt, the number of notional shares may include fractions of one share.
		
	 Start Shareholding =
	  	1,000 shares.

  

	3.2	 Notwithstanding the provisions of paragraph 3.1, the Compensation Committee may determine that the TSR of the Company and/or any Comparator Group Company
shall be performed using appropriate alternative data sources (including, but not limited to “total-return” data supplied by Bloomberg or Datastream). In this case, references to End Value and Start Value shall be construed accordingly.



  

	4	 CALCULATION OF THE MATCHING FACTOR 


  

	4.1	 At the end of the I&P Period the TSR for the Company and each Comparator Group Company shall be determined in accordance with paragraph 3 of this
Schedule. 


  

	4.2	 The Comparator Group Companies will then be ranked according to the TSR of each of them with the Comparator Group Company with the highest TSR ranking first.




  
 28 









	4.3	 If the TSR of the Company is equal to or better than the Comparator Group Company ranked second pursuant to paragraph 4.2, the Matching Factor shall be four
in respect of Awards for which the I&P Period commences in 2004 and five in respect of other Awards. 


  

	4.4	 If the TSR of the Company is less than the TSR of the Median the Matching Factor shall be zero. 



 

	4.5	 If the TSR of the Company is equal to the Median the Matching Factor shall be 1.5 in respect of other Awards. 



 

	4.6	 If the TSR of the Company is equal to the TSR of any Comparator Group Company ranked between the Median and the Comparator Group Company ranked second, the
Matching Factor shall be determined by the following table: 


  

			
	 WPP Rank within
 Comparator Group
	  	 No. of Matching Shares for
 each Investment Share

		
	 1st
	  	5
		
	 2nd
	  	5
		
	 3rd
	  	4.5
		
	 4th
	  	3.5
		
	 5th
	  	2.5
		
	 Median
	  	1.5
		
	 Lower than Median
	  	0

 Provided that if the Comparator Group Companies relevant to any particular Award are determined by
the Compensation Committee to be different to those set in the definition of that term, the Compensation Committee may amend this table or any part of it as it considers appropriate but on the basis that no such amendment shall materially advantage
any Participants in respect of any existing Awards without the prior approval of the Company in general meeting. 
  

	4.7	 If the TSR of the Company is not equal to the TSR of a Comparator Group Company but is above the Median and below the TSR of the second ranked Comparator
Group Company the Matching Factor will be determined by the following
formula45: 



 

																							
	 Matching Factor
	 	 	=	  	 	 	{	  	 	 (F(a) – F(b))x(TSR(wpp) – TSR(b))
	 	 	}	  	 	 	+	  	 	 	F(b)	  
	 	 	 	TSR(a) – TSR(b)	 	 	 

  

	45 	 Formula amended by resolution of the Compensation Committee dated 20 February 2007 



  
 29 








 where: 

 

			
	 a =
	  	 refers to the Comparator Group Company that has the lowest recorded TSR result that is also greater than the TSR of the Company.

		
	 b =
	  	 refers to the Comparator Group Company that has the highest recorded TSR result that is also less than the TSR of the Company.

		
	 TSR(a) =
	  	the TSR result relating to company a.
		
	 TSR(b) =
	  	the TSR result relating to company b.
		
	 F(a) =
	  	the Factor given by this Schedule at 4.6 relating to company a.
		
	 F(b) =
	  	the Factor given by this Schedule at 4.6 relating to company b.
		
	 TSR(wpp) =
	  	the TSR of the Company.

 Provided that where company b would otherwise be the 6th ranked Comparator Group Company, company b
shall a notional company with a TSR exactly half way between the TSR of 5th ranked Comparator Group Company and the 6th ranked Comparator Group Company and in respect of which the Factor given by this schedule at 4.6 shall be 1.5. 

 

	5	 APPLICATION OF THE MATCHING FACTOR 


 The Matching Factor determined pursuant to paragraph 4 of this Schedule will be multiplied by the number of Investment Shares relevant to an Award and the result of that calculation shall be the number of Vested
Matching Shares in respect of that Award.46 

 

	46 	 Amended by resolution of the Compensation Committee dated 26 October 2006 



  
 30 








 SCHEDULE 4 
  

	1	 DEFINITIONS 


 The following words and expressions have the following meanings in this Schedule. 

“Comparator Group” means the group of companies which the Compensation Committee shall from time to time,
determine should be the Comparator Group (which shall be set out in the documentation granting the Award) and which shall be, at the date of adoption of the Plan the companies listed below (the ticker numbers for the following companies are those
used on the companies’ respective domestic exchanges): 
 Aegis Group plc (GB:965756), Arbitron Inc (US:ARB), Dentsu
Inc (US:DTSUF), GfK AG (DE:587530), Havas SA (FR:12188), Interpublic Group of Companies Inc (US:IPG), Ipsos SA (FR:7329), Omnicom Group Inc (US:OMC) and Publicis Groupe SA (FR:13057). 

“Comparator Group Company” means a company in the Comparator Group. 

“End Period” means a period of 6 months, ending on the last day of the I&P Period. 

“Matching Factor” means the factor determined pursuant to paragraph 4 of this Schedule which is to be multiplied
by the number of Investment Shares committed to the Plan in respect of an Award which shall determine the extent to which Matching Shares become Vested Matching Shares in relation to that Award under the terms of the Plan which, for the avoidance of
doubt, will not be greater than 5 and will not be less than 0. 
 “Start Period” means a period of 6
months, ending on the day before the start of the relevant I&P Period. 
 “TSR” means the total
return to the holders of ordinary shares or units of common stock in the capital of the Company or Comparator Group Company (as appropriate) based on: 
  

	 	(e)	 share price appreciation; and 


  

	 	(f)	 the assumed reinvestment of dividends, 


 calculated in accordance with paragraph 3 of this Schedule below. 
  

	2	 PERFORMANCE CONDITIONS 


 Subject to the Compensation Committee determining otherwise (pursuant to Rule 8.1) the Performance Condition that will apply to Awards under the Plan will be the TSR Condition. 

 
 The TSR Condition is the extent to which the TSR of the
Company over the I&P Period compares to the TSR of the respective Comparator Group Companies over the same period determined in accordance with paragraph 4 below. 

 

	47 	 Amended by resolution of the Compensation Committee dated 21 October 2008 



  
 31 









	3	CALCULATION OF TSR 

  

	3.1	 The TSR for each Company, and Comparator Group Company over the I&P Period shall be calculated as follows: 



TSR = (End Value / Start Value) - 1 

where: 
  

			
	 End Value =
	  	the average daily closing price of an ordinary share or unit of common stock in the capital of the Company or Comparator Group Company (as ascertained from the Official List or other
relevant exchange on which that share or unit of common stock is quoted and as determined from time to time by the Compensation Committee) during the End Period, multiplied by the End Shareholding
		
	 Start Value =
	  	the average daily closing price of an ordinary share or unit of common stock in the capital of the Company or Comparator Group Company (as ascertained from the Official List or other
relevant exchange on which that share or unit of common stock is quoted and as determined from time to time by the Compensation Committee) during the Start Period, multiplied by the Start Shareholding
		
	 End Shareholding =
	  	the Start Shareholding increased by that number of notional shares that could be acquired using dividends paid during the course of the I&P Period. For this purpose, dividends are
assumed to be paid without any deduction or withholding in respect of tax on the Start Shareholding and the notional shares acquired from previous dividend payments during the I&P Period and on the basis that dividends are assumed to be
reinvested in full in notional shares at the closing price of a Share on the ex-dividend date relative to each such dividend. For the avoidance of doubt, the number of notional shares may include fractions of one share.
		
	 Start Shareholding =
	  	1,000 shares.

  

	3.2	 Notwithstanding the provisions of paragraph 3.1, the Compensation Committee may determine that the TSR of the Company and/or any Comparator Group Company
shall be performed using appropriate alternative data sources (including, but not limited to “total-return” data supplied by Bloomberg or Datastream). In this case, references to End Value and Start Value shall be construed accordingly.



  

	4	 CALCULATION OF THE MATCHING FACTOR 


  

	4.1	 At the end of the I&P Period the TSR for the Company and each Comparator Group Company shall be determined in accordance with paragraph 3 of this
Schedule. 



  
 32 









	4.2	 The Comparator Group Companies will then be ranked according to the TSR of each of them with the Comparator Group Company with the highest TSR ranking first.



  

	4.3	 If the TSR of the Company is equal to or better than the Comparator Group Company ranked second pursuant to paragraph 4.2, the Matching Factor shall be 5.



  

	4.4	 If the TSR of the Company is less than the TSR of the median Comparator Group Company the Matching Factor shall be zero. 



 

	4.5	 If the TSR of the Company is equal to the median Comparator Group Company the Matching Factor shall be 1.5. 



 

	4.6	 If the TSR of the Company is equal to the TSR of any Comparator Group Company ranked between the median Comparator Group Company and the Comparator Group
Company ranked second, the Matching Factor shall be determined by the following table: 


  

			
	 WPP Rank within
 Comparator Group
	  	 No. of Matching Shares for
 each Investment Share

		
	 1st
	  	5
		
	 2nd
	  	5
		
	 3rd
	  	4
		
	 4th
	  	3
		
	 5th
	  	1.5

 Provided that if the Comparator Group Companies relevant to any particular Award are determined by
the Compensation Committee to be different to those set in the definition of that term, the Compensation Committee may amend this table or any part of it as it considers appropriate but on the basis that no such amendment shall materially advantage
any Participants in respect of any existing Awards without the prior approval of the Company in general meeting. 
  

	4.7	 If the TSR of the Company is not equal to the TSR of a Comparator Group Company but is above the TSR of the median ranked Comparator Group Company and below
the TSR of the second ranked Comparator Group Company the Matching Factor will be determined by the following formula48: 


  

																							
	 Matching Factor
	 	 	=	  	 	 	{	  	 	 (F(a) – F(b))x(TSR(wpp) – TSR(b))
	 	 	}	  	 	 	+	  	 	 	F(b)	  
	 	 	 	TSR(a) – TSR(b)	 	 	 

  

	48 	 Formula amended by resolution of the Compensation Committee dated 20 February 2007 



  
 33 








 where: 

 

			
	 a =
	  	 refers to the Comparator Group Company that has the lowest recorded TSR result that is also greater than the TSR of the Company.

		
	 b =
	  	 refers to the Comparator Group Company that has the highest recorded TSR result that is also less than the TSR of the Company.

		
	 TSR(a) =
	  	the TSR result relating to company a.
		
	 TSR(b) =
	  	the TSR result relating to company b.
		
	 F(a) =
	  	the Factor given by this Schedule at 4.6 relating to company a.
		
	 F(b) =
	  	the Factor given by this Schedule at 4.6 relating to company b.
		
	 TSR(wpp) =
	  	the TSR of the Company.

  

	5	 APPLICATION OF THE MATCHING FACTOR 


 The Matching Factor determined pursuant to paragraph 4 of this Schedule will be multiplied by the number of Investment Shares relevant to an Award and the result of that calculation shall be the number of Vested
Matching Shares in respect of that Award. 

  
 34