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Exhibit 31.1

CERTIFICATION BY PRINCIPAL EXECUTIVE OFFICER PURSUANT TO RULE
13a-14UNDER THE SECURITIES EXCHANGE ACT OF 1934

I, Chad D. Lee certify that:

|1. | I have reviewed the Quarterly Report on Form 10QSB of
      Online Innovation, Inc. (the Company) for the period ended September 30,
      2005;                                                                                                                                                                                                       
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|2. | Based on my knowledge, this report does not contain any
      untrue statement of a material fact or omit to state a material fact
      necessary to make the statements made, in light of the circumstances under
      which such statements were made, not misleading with respect to the period
      covered by this report;                       
|   |                                                                                                                                                                                                                                                                                                                                                          
|3. | Based on my knowledge, the financial statements, and
      other financial information included in this report, fairly present in all
      material respects the financial condition, results of operations and cash
      flows of the Company as of, and for, the periods presented in this report;                                                   
|   |                                                                                                                                                                                                                                                                                                                                                          
|4. | The Companys other certifying officer(s) and I are
      responsible for establishing and maintaining disclosure controls and
      procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and
      internal control over financial reporting (as defined in Exchange Act
      Rules 13a-15(f) and 15d-15(f)) for the Company and have:
|   |                                                                                                                                                                                                                                                                                                                                                          
|   | a.                                                                                                                                                                                                                                                                                                                                                       
|   |                                                                                                                                                                                                                                                                                                                                                          
|   | b.                                                                                                                                                                                                                                                                                                                                                       
|   |                                                                                                                                                                                                                                                                                                                                                          
|   | c.                                                                                                                                                                                                                                                                                                                                                       
|   |                                                                                                                                                                                                                                                                                                                                                          
|   | d.                                                                                                                                                                                                                                                                                                                                                       

|5. | The Company's other certifying officer(s) and I have
      disclosed, based on our most recent evaluation of internal control over
      financial reporting, to the Company's auditors and the audit committee of
      the Company's board of directors (or persons performing the equivalent
      functions):
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|   |                                                                                                                                                                                                                                                                                                                  
|   | a.                                                                                                                                                                                                                                                                                                               
|   |                                                                                                                                                                                                                                                                                                                  
|   | b.                                                                                                                                                                                                                                                                                                               

|Date:                                   | November 15, 2005 | 
|--------------------------------------- | ----------------- | 
|                                        |                   | 
|                                        |                   | 
|/s/ Chad
      D. Lee                   |                  
|Chad D.
      Lee, President, Director, |                  
|Principal Executive Officer             |                  

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