UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                             Washington, D. C. 20549
                                    FORM 10-Q

( X  )QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES
 EXCHANGE ACT OF 1934

For the quarterly period ended June 30, 2005 ( )TRANSITION REPORT PURSUANT TO
SECTION 13 OR 15 (d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from                  to
                               ----------------    ---------------------------
Commission File number                           000-29553
                       -------------------------------------------------------
                                 SAFE IDEA, INC.
                    ----------------------- ----------------
               (Exact name of registrant as specified in charter)

                       Nevada                              88-0492640
-----------------------------------------------------------------------------
(State or other jurisdiction of                              (I.R.S. Employer
incorporation or organization)                            Identification No.)

2000  Thrasher  Drive,  Lake  Havasu  City, Arizona                86404
-------------------------------------------------------------------------------
(Address of principal executive offices)                        (Zip Code)

                              ____770-519-0208_____
                           --- ----------------------
               Registrant's telephone number, including area code



                         (Former name, former address, and former fiscal year,
if changed since last report.)
 Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), Yes [x ] No [ ] and (2) has been
subject to such filing requirements for the past 90 days. Yes [x] No [
]APPLICABLE ONLY TO CORPORATE ISSUERS:

Indicate the number of shares outstanding of each of the issuer's classes of
common stock, as of the last practicable date.

        Class                             Outstanding as of March 31, 2005
       -------                           ---------------------------------
     Common  Stock, $0.0001                          11,550,015



<PAGE>





                                      INDEX

                                                                          Page
                                                                         Number
PART I.

          ITEM 1.           Financial Statements (unaudited)...................1

                             Balance Sheets....................................2
                             December 31, 2004, June 30, 2005

                             Statements of Operations
                              Six months ended June 30, 2005...................3

                             Statements of Cash Flows
                              Six months ended June 30, 2005...................4

                            Notes to Financial Statements......................5

          ITEM 2.           Management's Discussion and Analysis of
                             Financial Condition and Results of Operations.....8

             ITEM 3.              Controls and Procedures......................8


PART II.  Other Information 19

                            Signatures.....................................S-1
                                     Certifications


<PAGE>





PART I - FINANCIAL INFORMATION



This filing contains certain forward-looking statements within the meaning of
the Private Securities Litigation Reform Act of 1995. For this purpose any
statements contained herein that are not statements of historical fact may be
deemed to be forward-looking statements. Without limiting the foregoing, words
such as "may," "will," "expect," "believe," anticipate," "estimate" or
"continue" or comparable terminology are intended to identify forward-looking
statements. These statements by their nature involve substantial risks and
uncertainty, and actual results may differ materially depending on a variety of
factors, many of which are not within the Company's control. These factors
include but are not limited to economic conditions generally and in the
industries in which the Company and its customers participate; competition
within the Company's industry, including competition from much larger
competitors; technological advances which could render the Company's products
less competitive or obsolete; failure by the Company to successfully develop new
products or to anticipate current or prospective customers' product needs; price
increase or supply limitations for components purchased by the Company for use
in its products; and delays, reductions, or cancellations of orders previously
placed with the Company.


                          ITEM 1. FINANCIAL STATEMENTS




The accompanying balance sheets of Safe Idea, Inc. (development stage company)
at December 31, 2004 and June 30, 2005 and the statements of operations and cash
flows for the six months ended June 30, 2005, have been prepared by the
Company's management in conformity with accounting principles generally accepted
in the United States of America. In the opinion of management, all adjustments
considered necessary for a fair presentation of the results of operations and
financial position have been included and all such adjustments are of a normal
recurring nature.

Operating results for the quarter ended June 30, 2005, are not necessarily
indicative of the results that can be expected for the year ending December 31,
2005.


                                       1
<PAGE>



                                 SAFE IDEA, INC.
                          ( Development Stage Company)
                                  BALANCE SHEET
                       June 30, 2005 and December 31, 2004



                                                           Jun 30,      Dec 31,
                                                            2005         2004

ASSETS
CURRENT ASSETS

Cash                                                     $ 232,169    $ 234,823
                                                           -------     --------

Total Current Assets                                      232,169       234,823
                                                          -------       -------

LICENSE - net of amortization                              12,750        14,250
                                                          -------        ------

                                                        $ 244,919     $ 249,073
                                                         ========       =======
LIABILITIES AND STOCKHOLDERS' EQUITY
CURRENT LIABILITIES

Accounts payable                                        $  11,576     $   9,258
Note payable
                                                                              -
                                                            5,000         5,000
                                                            -----         -----

Total Current Liabilities                                  16,576        14,258
                                                           ------        ------

STOCKHOLDERS' EQUITY

Common stock
50,000,000 shares authorized,
at $0.0001 par value, 11,550,015
shares issued outanding
                                                            1,155         1,155

Capital in excess of par value                            498,551       498,551

Deficit accumulated during the development stage         (271,363)     (264,891)
                            -------------------------------------     ---------

Total Stockholders' Equity                                228,343       234,815
                                                        ---------       -------


                                                        $ 244,919     $ 249,073
                                                          =======      ========



                    The accompanying notes are an integral part of these
financial statements.



                                       2
<PAGE>







                                 SAFE IDEA, INC.
                           (Development Stage Company)
                             STATEMENT OF OPERATIONS
        For the Three and Six Months Ended June 30, 2005 and 2004 and the
           Period March 20, 1996 (Date of Inception) to June 30, 2005




                                                 Three Months         Six Months
                                                 Jun 30,       Jun 30,   Jun 30,
                                                  2005           2004      2005

REVENUES                                      $    -        $    -        $   -

EXPENSES

Amortization - license agreement                 750             -        1,500
Administrative                                 2,118             -        4,972
                                             -------      --------      -------



NET LOSS - before other expenses              (2,868)            -       (6,472)
                                                                              (

OTHER INCOME AND EXPENSES

Interest income                                    -             -            -
Domain name expensed                               -             -            -
Goodwill expensed                                  -             -            -


NET LOSS                                    $ (2,868)    $       -     $ (6,472)
                                             =======      =====================



NET PROFIT (LOSS) PER COMMON
SHARE

Basic                                      $       -      $      -     $      -
                                            --------  ------------  -----------

AVERAGE OUTSTANDING
SHARES - (stated in 1,000's)

Basic                                         11,550           800       11,550

Diluted                                       16,550         1,300       16,550
                                                           --------------------







                                                     Six Months  March 20, 1996
                                                      June 30     to June 30
                                                      2004           2005



REVENUES                                                $     -        $      -

EXPENSES

Amortization - license agreement                              -           3,917
Administrative                                                -          58,286


NET LOSS - before other expenses                              -         (62,203)

OTHER INCOME AND EXPENSES

Interest income                                               -              95
Domain name expensed                                          -          (3,333)
Goodwill expensed                                             -        (205,922)


NET LOSS                                               $      -       $(271,363)



NET PROFIT (LOSS) PER COMMON
SHARE

Basic                                                 $       -


AVERAGE OUTSTANDING
SHARES - (stated in 1,000's)

Basic                                                       800

Diluted                                                   1,300








    The accompanying notes are an integral part of these financial statements


                                       3
<PAGE>


                                 SAFE IDEA, INC.
                          ( Development Stage Company)
                             STATEMENT OF CASH FLOWS
             For the Six Months Ended June 30, 2005 and 2004 and the
           Period March 20, 1996 (Date of Inception) to June 30, 2005


                                        June 30       June 30    March 20, 1996
                                         2005          2004     to June 30, 2005
CASH FLOWS FROM
OPERATING ACTIVITIES

Net loss                                $  (6,472)       $     -      $(271,363)
Adjustments to reconcile
net loss to
net cash provided
by operating
activities

Amortization                                1,500              -          3,917
Domain name
write off                                       -              -          3,333
Good will
write off                                       -              -        205,922
Issuance of capital
stock for expenses                              -              -          1,250
Contributions to capital                        -              -          6,905
Change in accounts
payable                                     2,318              -         39,705

Net Cash From
Operations                                 (2,654)             -        (10,331)
                                     ---------------------------     ----------

CASH FLOWS FROM INVESTING
ACTIVITIES
Purchase domain
name                                            -              -         (5,000)
                                         --------       --------       --------

CASH FLOWS FROM FINANCING
ACTIVITIES
Proceeds from issuance
of common stock                                 -              -        247,500
                                         --------       --------        -------

Net Increase (Decrease)
in Cash                                    (2,654)             -        232,169

Cash at Beginning of Period               234,823              -              -
                                        ---------        -------    -----------

Cash at End of Period                   $ 232,169        $     -      $ 232,169
                                        =========        =======       ========



SCHEDULE OF NONCASH OPERATING   ACTIVITIES

     Issuance of 5,560,006 shares of
common stock for services - 1999 to 2004            $   1,250

   Contributions to capital - 2000 to 2002              6,905



              The accompanying notes are an integral part of these
                             financial statements.



                                       4
<PAGE>





                                 SAFE IDEA, INC.
                          ( Development Stage Company)
                          NOTES TO FINANCIAL STATEMENTS
                                  June 30, 2005



1. ORGANIZATION

The Company was incorporated under the laws of the state of Nevada on March 20,
1996 with authorized common stock of 25,000 shares with no par with the name of
"Shell, Inc,." On October 27, 2000 made a name change to "Safe Idea, Inc." as
part of a change in the authorized common capital stock to 50,000,000 shares
with a par value of $.0001.

The company has been in the development stage since inception and has been
engaged in providing a repository of information and an interactive forum and a
comprehensive directory of services catering to entrepreneurs where they can
publish their business plans and share their ideas in a collaborative
environment. During 2001 the company abandoned its activity and on June 30, 2005
had no operations, however, the Company entered into a license agreement, as
outlined in note 3, and issued 490,000 common shares for $245,000, in a private
placement, to pursue its interest in the license.

2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES


Accounting Methods

The Company recognizes income and expenses based on the accrual method of
accounting.

Dividend Policy

The Company has not yet adopted a policy regarding payment of dividends.

Earnings (Loss) Per Share

Basic net income (loss) per share amounts are computed based on the weighted
average number of shares actually outstanding. Diluted net income (loss) per
share amounts are computed using the weighted average number of common shares
and common equivalent shares outstanding as if shares had been issued on the
exercise of any common share rights unless the exercise becomes antidilutive and
then only the basic per share amounts are shown in the report.

Financial Instruments

The carrying amounts of financial instruments are considered by management to be
their estimated fair values, due to their short term maturities.


                                       5
<PAGE>

                                 SAFE IDEA, INC.
                          ( Development Stage Company)
                    NOTES TO FINANCIAL STATEMENTS (Continued)
                                  June 30, 2005



2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)

Estimates and Assumptions

Management uses estimates and assumptions in preparing financial statements in
accordance with generally accepted accounting principles. Those estimates and
assumptions affect the reported amounts of the assets and liabilities, the
disclosure of contingent assets and liabilities, and the reported revenues and
expenses. Actual results could vary from the estimates that were assumed in
preparing these financial statements.

Income Taxes

The Company utilizes the liability method of accounting for income taxes. Under
the liability method deferred tax assets and liabilities are determined based on
the differences between financial reporting and the tax bases of the assets and
liabilities and are measured using the enacted tax rates and laws that will be
in effect, when the differences are expected to reverse. An allowance against
deferred tax assets is recorded, when it is more likely than not, that such tax
benefits will not be realized.

On June 30, 2005, the Company had a net operating loss available for carry
forward of $271,363. The tax benefit of approximately $84,000 from the loss
carry forward has been fully offset by a valuation reserve because the use of
the future tax benefit is doubtful since the Company has no operations. The loss
carryforward expires beginning in the years 2017 through 2026.

Financial and Concentrations Risk

The Company does not have any concentration or related financial credit risk.

 Revenue Recognition

Revenue will be recognized on the sale and delivery of a product or the
completion of a service provided.

Advertising and Market Development

The company will expense advertising and market development costs as incurred.



                                       6
<PAGE>






                                 SAFE IDEA, INC.
                          ( Development Stage Company)
                    NOTES TO FINANCIAL STATEMENTS (Continued)
                                  June 30, 2005



2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)

Recent Accounting Pronouncements

The Company does not expect that the adoption of other recent accounting
pronouncements will have a material impact on its financial statements.

3.  ACQUISTION OF LICENSE AGREEMENT

On September 29, 2004 the Company acquired an exclusive, perpetual license to
manufacture and distribute a passive fire control coating material with the
trademark name "Wetwool" to include the territories of the United States and
Canada in exchange for 3,000,000 common shares of the Company.

The license is estimated to have an economic useful life of five years.

4.  NOTE PAYABLE

The Company has an outstanding no interest, demand, note payable due of $5,000.
The note can be converted to 5,000,000 common shares at any time at the option
of the holder.

5.  SIGNIFICANT TRANSACTIONS WITH RELATED PARTIES

Officers-directors and a control shareholder have acquired 26% of the company
outstanding stock.




                                       7
<PAGE>






ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION  AND
  RESULTS OF OPERATION


Plan of Operations

The Company had no operations for the current quarter. As of June 30, 2005, the
Company is actively negotiating with potential manufacturers and distributors of
the Company's products. As of June 30, 2005, there have been no agreements
entered into with manufacturers and distributors of the Company's products and
no sales of the Company's product.


Results of Operations

   Comparison of the quarter ended June 30, 2005 to the quarter ended June 30,
 2004

The Company had no income and expenses of $2868 for this quarter and no income
or expense for the same quarter last year.

 Liquidity and Capital Resources

The Company has $232,169 in cash from a private placement sale of its capital
stock and a note payable of $5,000.

ITEM 3   CONTROL AND PROCEDURES


(a) Evaluation of disclosure controls and procedures. Our chief executive
officer and our chief financial officer, after evaluating the effectiveness of
the Company's "disclosure controls and procedures" (as defined in the Securities
Exchange Act of 1934 Rule 13a-14(c) and 15-d-14(c) as of a date (the "Evaluation
Date") within 90 days before the filling date of this quarterly report, have
concluded that as of the Evaluation Date, our disclosure controls and procedures
were adequate and designed to ensure that material information relating to us
and our consolidated subsidiaries would be made known to them by others within
those entities.

(c) Changes in internal controls. There were no significant changes in our
internal controls or to our knowledge, in other factors that could significantly
affect our disclosure controls and procedures subsequent to the Evaluation Date.

                                       8
<PAGE>

                           PART II - OTHER INFORMATION


                            ITEM 1. LEGAL PROCEEDINGS


                                      None.


                          ITEM 2. CHANGES IN SECURITIES



                                      None

                     ITEM 3. DEFAULTS UPON SENIOR SECURITIES

                                      None.


           ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

                                      None

                            ITEM 5. OTHER INFORMATION

The Company filed a Form 3 on April 28, 2005 to report beneficial ownership of
3,000,000 shares of the 11,550,015 issued and outstanding shares of common stock
(25.97%) of the Company. The holder of these 3,000,000 shares is Cease Fire
Technologies, Inc., the licensor for the manufacturing, marketing and
distribution of technologies harnessing a passive fire control coating material
with the trademark name "Wetwool" in North America.



                    ITEM 6. EXHIBITS AND REPORTS ON FORM 8-K

                                      None


                                       9
<PAGE>

                                   SIGNATURES

In accordance with Section 13 or 15(d) of the Exchange Act, the registrant
caused this report to be signed on its behalf by the undersigned, thereunto duly
authorized.

                                             SAFE IDEA, INC.

                                    By:

                       David Campbell - Executive Officer
Dated: August 4, 2005


In accordance with the Exchange Act, this report has been signed below by the
following persons on behalf of the Registrant and in the capacities and on the
dates indicated.


       Name                           Title                          Date
      -------------          --------               -----------
      David Campbell         Pres /Dir                  August 4, 2005
      Carol Allen                 Sec /Dir              August 4, 2005



David Campbell- Chief Executive Officer and Director
August 4, 2005



Carol Allen - Financial Officer & Director
August 4, 2005
S-10
<PAGE>