EATTORNEY GENERAL 

a3,F TEXAS 

R-519 

AU~TXN ~I.-s 

PRICE DANIEL 

ATTORNEY GENERAL 

July 16, 1947 

Eon. Bert Ford, Administrator 

Taxaa Liquor Control Board 

Opinion No, V-305 

P. 0, bx 56 Re: Signa nnd sloAustin 1, Texae gane appearing 

on trucks anf 

aged in the daivory or alcoholic bavermgae. 

Dear Mr. Ford : 

roll haor Mquaated an 0 

P 

anion er to nhethrr or 

not mrtain printad matter appear n& on trucka angagrd 

In tha dalivary Or bser and liquor era violative oi Artl016 667-24a ) ot Varnoqbs Panal Oodm.9 Iour lrttrr 18 a8 

rollon : 

‘*Next to tha last aenta,nca. in Beetion 

3, 4 (h) , Article II, pega 51 of the prlntrd 

dot reads aa followa: 

‘The sale end delivery Of beer 

from e truck of a llcrnsad Manufecturer or Distributor to e licanaed ratail dealer et the letter’s placa of 

bueinesr shall not esnstituto suoh 

truck to be a rsparate place of buai10188.’ 

*The rirst sentence or Sootion 24-A. 1, 

Artiola II, page 67 or the printed Aot reada 

a8 r0ii0w8: 

~Darlnltlons. Outdoor Advertising.? Tha trrm “outdoor advertising” 

a8 used herein shall maen any sign 

bearing an[ words, marks, desoription or et or dsvioe end naad to advcrtise the alcoholic bevsregr business of sny person engaged In the 

manufacture, sale or distribution of 

eleoholic beverages, or in the advertisement or any beverage aontaining 
Ben, Bert Ford, Pae,r 2, V-305. 

.' ,: 

.' ~. 

hlobhol in exoam 0r one-halr or 

one (1 Or 1%) per ornt by vomm, 

whra suoh sign ir displayed anywhers outside th8 wall or rku1orure or 8ny build@ or struotara 

whrra tharr exists a 1iCah80 OF 

parrnit to sol1 l loeho1lc~bov8ra(88a' 

*Wumarous Who18salera, ala88 B 'Whola8a1ars, Kanufaoturars, Barr Distributors 

and othar8, who mike deliaarias by truck8 

hava vmrioue end In 8oma instances numarou8 words printsd arm thr bodl.8 of ~aald 

troakr p 

,a1 quote balow srvrral Illustrations 

a8 to whet ia printad on thr bodirs Or tha 

nrioua truokLl* 

1, *Orand Prlzr Distrlbutln$ Colupeny,~ which ,iS l vldantly 

e trade nam8, In addition to #a 

above word6 is th-8 vrrbiagcl Vbapd 

Prize k8ra 8 

29 *Capitol Bern Bmprny,~ 

whioh is evldsntly a trade name 

fr other pl~o~s on the truok is 

thr varbia a 'Th8 Beer That Mede 

Milwaukaa 8 UILOU~.~ Thor. is also 

thr Schlitz trade-mark, which is 

a ~&J.obrp 

3* @C!apitol Baar &apany,p 

which ie rvldaatly e trade mar, 

In.othar plecrs on thr truck the 

following verbiage is to br found, 

sLono Btar &ar, s "Double Agrd, 

Double Mellowp with P largr '88~ 

oal, @ labal OR tha hick or tha 

truck silailar to thr lab.1 usad 

on the bottled beer, with a bettJ.a pictured on eithar aid80 

40 ~Qeorga mzzstti Distributiog Com&any,s whioh is l vi: 

rantly 6 trada aam In othar 

plaor8 on the truok is the vsrbia l VSouthrrn Salact Barr,O 

IF 'I rst Trial, Muahlsbaoh PllsuIr 

Bear,' 
Hon. Bert Ford, Page 3; V-305. 

59 ‘Browning Distributing 

Company,’ which is evidently a 

trade name, followed by ‘Austin, 

Texas, Phone No. 8- 264 1 

other verbiag,e is f&dw~ise?aand 

the Eagle trade,dplark with a big 

‘Al on it, 

6, ‘0. Ranseler Distributing Cqnpimy, ’ @ioh. is evidently 

a trade name, On other parts of 

the t.ruok is the verbiage *Rottie of Pearl : Please ’ tPure Bunlight, 1 fAnoihe* ,Loai of Pearl, t 

7. ,. ‘George Yezzetti D$atrlbuting Company, ’ which is evidsntlg~ a trade name, On other parts 

of the truck is the verbiage ‘Red 

Top Ale. 1 

8 'John ?ones company i f 

which lie a trade name. On othe,r 

parts of the truok is the verbiage ‘Three Feathers Whiskey,, 1 

9. fRoma wine Company, * 

which ie a trade, name. On othrr 

parts or the truok is the verbiage ‘Rome Wines, t 

Vl&se giie mq “your valued opinion aa 

to whether or not the verbiage quoted above 

in each instances or any part or the samh violates the provisions or said Section 24-A 1 

above mantioned,~ 

By Section 5 oi Artlols 667-21,a~ 0, P, C,, the 

Legislature has stated: ‘, 

“Deolaration of Wlicg, It is hereby 

emallrr surraor than therein authorized oncouragar $h4 exorsaive and lndisorlrinate 
. . . 

Hon. B8rt Ford, Page bp V-305. 

: 

, 

nsr or outdoor advertising, and should br 

prohibitrd by la%* (lkpha~i8 supplird), 

The fourth paragraph Of SaotiOn Ic Of 

ale provides z 

*It &ml1 bs unlawiul ror aay mzwog 

to r?aot, maintain or display any outdoor 

rd or slectrio sign 

in ::l kx3Ft6, tQ the wror4ions or thir Act ; and any billboard or 

rleotrio sikd diswiared oontrarr thereto 

the Artila hrrrby dklarrd IiJrgal equipment and 

snbjsot to sr,izure and, rorrelture aa proridrd ror suoh action in respect to illloit beverages and other illrgal aquipwnti und8r ths provisions or this Aot,s 

(Wphasis supplird). 

_. Bmotion 2 of thr same Artlolr provldcm: 

mAl1 outdoor adrortialng as heroin 

drilnrd is heroby prohibit8d within the 

Statr or Texas exorpt as hrrein 8rpr8srl~ 

~ev1d.d~ .* 

" 0 '. 0"' 

bation 1 or the sane Artiolr providrr: 

nD8rinition3. Outdoor Advertisina. 

!&a t8rm ~outdoor~advertislng~ a3 ~3rd~- 

of aikohoiio beverages, or in ths adtrrtisrunt or,ang brv8ragr contain1 alcohol‘ln excwm or one-halr or one of l$) 

advertising appraring in a nrWkapap8r,~magaxinr, or sthrr litrrarg publie@tion publiSh8d prriodioa11~. A~J rudh sign 8r8Ot8d 
Hon. Bert Ford, Page 5, V-305. 

inside a building and within rive (5) 

feet of any exterior wall or suoh building facing a street or highway and so 

plaoed that it may be observed by a prrson of ordinary vision rrom outside the 

building, shall be deemed outdoor advertising. For the purposes of this Section the,word 'sign' shall not inoluds 

any identji'ying label afrixed to any 

oontainer as authorized by law, (Emphasis supplied)~, 

Article 667-24.a obviously prohibit3 generally the use of any sign advertising alooholic beveragsn 

axoept a3 otherwise provided or allowed by that Artiol8. 

W8 construe the words "outside the walls or enclosure of 

any building or structure" to mean anywhere except inside 3uch building or structure, All. of the illustrations described by you appaar to be within the tarma Qi 

&&ion 1 of the Artiol.8 derining "outdoor advertising" 

as meaning "any sign bearing any word3,market description or other davioe and ua8d to advertise the alcohollo 

beverage business or any parson engaged in the manufaature, sale, or distribution of alcoholic beveragss . . I 

whrn suab sign i3 display8d.anywh8rQ outside the walls 

or enclosure of any building or stru8turr where there 

8XistS a license or permit to 3811 slooholic beverages", 

The described use is therefore prohibited unless otherwise provided or allowed by the Artiole. 

The only permissible use of signs and advertissments on d8livery trucke would be under theprovisions of Subseotlon (e) of Seotion 2 of the Artiole whioh 

provides: 

"The Board shall have th8 power and 

authority and it is' hereby mad8 its duty 

to adopt rulrs and regulation3 authorizing suoh use of business cards, menu cards, 

stationery, and service equipment or delivrry equipment bearing advartisemenroi 

alaoholio baverades as the Board mav find 

not to be in conflict with the purposes 

or this A&" (Emphasis supplied), 

You are thereford advised thrat unless su6h advertising on trucks is authorized by rules and regulations adopted by the Board pursuant tQ Subseation @) of 
Hon. Bert Ford, Ps&r 6, V-305, 

Saotlon 2 of thi Artlolr, the display a? sach mtrrial 

on suoh trucks is prohibitad. 

The display or a 83&n ad+ritl8lla: 

the alooholic barwag buslnrss or a parsga~mngagad ‘in the erauraca2ar0, sala, or 

ds8tribution or el00holi0 hr0nl;rn 08 

d.Ilrrry truokr ir prohibit4 by Artlelr 

667-w” v. PP CO wlr88 l uthorimd by 

l’tl188 aad ra@datiena adopt& by the Liqb 

aer Contra1 Board an(Lor Bubmrtioa Ja) 

or amfen 2 or that ikrtitm. 

A??RO?.SD: 

‘,,.