| | Exhibit
99.1 | 
| | ------------ | 

| | FOR
IMMEDIATE RELEASE
| | ---------------------

| | 
| | 

| | Company Contacts:  |                          | 
| | ------------------ | ------------------------ | 
| | Jacquie Ross       | Celine Allée             | 
| | Investor Relations | Publich Relations        | 
| | 408-863-2917       | 408-863-2916             | 
| | jross@borland.com  | celine.allee@borland.com | 

| | Borland
Names Scott Arnold Executive Vice President and Chief Operating Officer | 
| | ------------------------------------------------------------------------------- | 

| | SCOTTS VALLEY, Calif. November 3, 2003  Borland (Nasdaq NM: BORL) today
announced the appointment of Scott Arnold as executive vice president and chief operating
officer. In this role Arnold will be responsible for continuing to shape the companys
business strategy, product development, and sales and marketing operations. | 
| | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | 

| | As
we continue to deliver on our Application Lifecycle Management (ALM) strategy, Scott is a
welcome addition to our senior leadership, commented Dale Fuller, president and CEO
at Borland. He is a skilled strategist with a broad track record in optimizing
company performance and in aligning areas of critical organizational focus on a global
scale. Arnold will lead our established operations team to advance Borland during the
next phase of our growth. | 
| | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | 

| | I
am excited to join Borland and to build on their proud history, loyal customer base and
technology excellence, commented Arnold. We are creating value for our
customers with Borland ALM solutions that mobilize efficiency and create cost savings. My
goal is to work with the executive management team to help drive improved execution and
higher performance across the organization. | 
| | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | 

| | Arnold
joins Borland from McKinsey & Company, where over the past fifteen years he has
worked with a number of large software infrastructure companies. Arnold helped to found
and grow McKinseys Silicon Valley Office and Global High Tech and Telecom
practices, most recently leading the firms Technology Sector on the West Coast. | 
| | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | 

| | About
Borland | 
| | ------------- | 

| | Borland
Software Corporation (Nasdaq NM: BORL) is a world leader in platform independent software
development and deployment solutions that are designed to accelerate the entire
application development lifecycle. By connecting managers, testers, designers,
developers, and implementers in real time, Borland enables enterprises worldwide to
define and sustain their competitive advantage. For more information, visit:
http://www.borland.com or the Borland Developer Network at http://bdn.borland.com. | 
| | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | 

| | All
Borland brand and product names are trademarks or registered trademarks of Borland
Software Corporation in the United States and other countries. All other marks are the
property of their respective owners. | 
| | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | 

###