## EATTORNEY GENERAL a3,F TEXAS R-519

AU~TXN ~I.-s PRICE DANIEL ATTORNEY

GENERAL July 16, 1947

Eon. Bert Ford, Administrator Taxaa Liquor Control Board Opinion No, V-305 P. 0, bx 56 Re: Signa nndsloAustin 1, Texae gane appearing on trucks anfaged in the daivory or alcoholic bavermgae. Dear Mr. Ford:

roll haor Mquaated an 0 Panion er to nhethrr or not mrtain printad matter appear n&on trucka angagrd In tha dalivary Or bser and liquor era violative oi Artl016 667-24a ) ot Varnoqbs Panal Oodm.9Iour lrttrr 18 a8 rollon :

‘*Nextto tha last aenta,nca.in Beetion 3, 4 (h), Article II, pega 51 of the prlntrd dot reads aa followa:

‘The sale end delivery Ofbeer from e truck of a llcrnsad Manufecturer or Distributor to e licanaed ratail dealer et the letter’s placa of bueinesr shall not esnstituto suoh truck to be a rsparate place of buai10188.’ *The rirst sentence or Sootion 24-A. 1, Artiola II, page 67 or the printed Aot reada a8 r0ii0w8: ~Darlnltlons. Outdoor Advertising.? Thatrrm “outdoor advertising” a8 used herein shall maenany sign bearing an[ words, marks, desoription or et or dsvioe end naad to advcrtise the alcoholic bevsregr business of sny person engaged In the manufacture, sale or distribution of eleoholic beverages, or 

### in the advertisement or any beverage aontainingBen, Bert Ford, Pae,r2, V-305.

.' ,: .' ~. hlobhol in exoam 0r one-halr or

one (1 Or 1%) per ornt by vomm, whra suoh sign ir displayed anywhers outside th8 wall or rku1orure or 8ny build@ or 

### struotara whrra tharr exists a 1iCah80 OF parrnit to sol1 l

loeho1lc~bov8ra(88a' *WumarousWho18salera, ala88 B'Whola8a1ars, Kanufaoturars, Barr Distributors and othar8, whomike deliaarias bytruck8 hava vmrioue end In 8omainstances numarou8words printsd arm thr bodl.8 of~aald 

### troakrp ,a1quote balow srvrral Illustrations a8 to whet ia printad on thr bodirs Ortha 

### nrioua truokLl*

1, *OrandPrlzr Distrlbutln$ Colupeny,~which ,iS 

### l vldantly e trade nam8, In addition to #a above word6 is th-8vrrbiagcl Vbapd Prize k8ra 8

29 *Capitol 

### Bern Bmprny,~ whioh 

### is evldsntly a trade name 

### fr other pl~o~s onthe 

### truokis thr varbia a 'Th8 Beer That Mede Milwaukaa 8

UILOU~.~Thor. is also thr Schlitz trade-mark, which is a~&J.obrp 

## 3* @C!apitol Baar &apany,p which ie rvldaatly e trade mar, In.othar plecrs on thr truck the following verbiage is to br found, sLonoBtar &ar, s "Double Agrd, Double Mellowp with Plargr '88~ oal, @ labal ORtha hick or tha truck silailar to thr lab.1 usad on the bottled beer, with a bettJ.apictured on eithar aid80 40 ~Qeorga mzzstti Distributiog Com&any,swhioh is 

### l vi: rantly 6 trada aam In othar plaor8 on the truok is the vsrbia l VSouthrrn Salact Barr,O IFrst 'I Trial, Muahlsbaoh PllsuIr Bear,'Hon. Bert Ford, Page 3; V-305.

59 ‘Browning Distributing Company,’ which is evidently a trade name, followed by ‘Austin, Texas, PhoneNo. 8- 264 1 other verbiag,e is f&dw~ise?aand the Eagle trade,dplarkwith a big

‘Al on it, 6, ‘0. Ranseler Distributing Cqnpimy,’ @ioh. is evidently a trade name, Onother parts of the t.ruok is the verbiage *Rottie of Pearl :Please ’ tPure Bunlight, 1 fAnoihe* ,Loai of Pearl, t 7. ,. ‘George Yezzetti D$atrlbuting Company,’ which is evidsntlg~a trade name, Onother parts of the truck is the verbiage ‘Red TopAle. 1 8 'John ?ones companyif which liea trade name. Onothe,r parts of the truok is the verbiage ‘Three Feathers Whiskey,,1
9. fRomawine Company,* which ie a trade, name. Onothrr parts or the truok is the verbiage ‘RomeWines, t Vl&se giie mq“your valued opinion aa to whether or not the verbiage quoted above in each instances or anypart or the samh violates the provisions or said Section 24-A 1 above mantioned,~ BySection 5 oi Artlols 667-21,a~ 0, P, C,, the Legislature has stated: ‘,

“Deolaration of Wlicg, It is hereby

emallrr surraor than therein authorized oncouragar $h4exorsaive and lndisorlrinate. ..

Hon. B8rt Ford, Page bp V-305.

:

, nsr or outdoor advertising, and should br prohibitrd by la%* (lkpha~i8 supplird), The fourth paragraph OfSaotiOn IcOf ale provides z

*It &ml1 bs unlawiul ror aay mzwog to r?aot, maintain or display any outdoor rd or slectrio sign in ::l kx3Ft6, tQ the wror4ions or thir Act; andany billboard or rleotrio sikd diswiared oontrarr thereto the Artila hrrrby dklarrd IiJrgal equipment and snbjsot to sr,izure and,rorrelture aa proridrd ror suoh action in respect to illloit beverages and other illrgal aquipwnti und8r ths provisions or this Aot,s (Wphasis supplird).

_. Bmotion 2 of thr sameArtlolr provldcm: mAl1outdoor adrortialng as heroin drilnrd is heroby prohibit8d within the Statr or Texas exorpt as hrrein 8rpr8srl~ ~ev1d.d~ .* " 0'. 0"' bation 1 or the sane Artiolr providrr: nD8rinition3. Outdoor Advertisina. !&a t8rm ~outdoor~advertislng~ a3 ~3rd~-

of aikohoiio beverages, or in ths adtrrtisrunt or,ang brv8ragr contain1 alcohol‘ln excwm or one-halr or one of l$)

advertising appraring in a nrWkapap8r,~magaxinr, or sthrr litrrarg publie@tion publiSh8d prriodioa11~. A~J rudh sign 8r8Ot8dHon. Bert Ford, Page 5, V-305.

inside a building andwithin rive (5) feet of any exterior wall or suoh building facing a street or highway and so plaoed that it maybe observed by a prrson of ordinary vision rrom outside the building, shall be deemedoutdoor advertising. For the purposes of this Section the,word 'sign' shall not inoluds any identji'ying label afrixed to any oontainer as authorized by law, (Emphasis supplied)~,

Article 667-24.a obviously prohibit3 generally the use of any sign advertising alooholic beveragsn axoept a3 otherwise provided or allowed by that Artiol8. W8construe the words "outside the walls or enclosure of any building or structure" to meananywhere except inside 3uch building or structure, All. of the illustrations described by you appaar to be within the tarma Qi &&ion 1 of the Artiol.8 derining "outdoor advertising" as meaning "any sign bearing any word3,market description or other davioe and ua8d to advertise the alcohollo beverage business or any parson engaged in the manufaature, sale, or distribution of alcoholic beveragss

. . I whrnsuab sign i3 display8d.anywh8rQ outside the walls or enclosure of any building or stru8turr where there 8XistS a license or permit to 3811 slooholic beverages", The described use is therefore prohibited unless otherwise provided or allowed by the Artiole.

The only permissible use of signs andadvertissments on d8livery trucke would be under theprovisions of Subseotlon (e) of Seotion 2 of the Artiole whioh provides: "The Board shall have th8 power and authority and it is' hereby mad8its duty to adopt rulrs and regulation3 authorizing suoh use of business cards, menucards, stationery, and service equipment or delivrry equipment bearing advartisemenroi alaoholio baverades as the Board mavfind not to be in conflict with the purposes or this A&" (Emphasis supplied), Youare thereford advised thratunless su6h advertising on trucks is authorized by rules and regulations adopted by the Board pursuant tQ Subseation @) of

### Hon. Bert Ford,

### Ps&r6, V-305,



### Saotlon 2 

### of thi Artlolr, the display a? sach mtrrial on suoh trucks is prohibitad.

Thedisplay or a 83&nad+ritl8lla: 

### the alooholic barwag buslnrss or a parsga~mngagad ‘in the

### erauraca2ar0, sala, or ds8tribution or el00holi0 

### hr0nl;rn 08 d.Ilrrry truokr ir prohibit4 by Artlelr 667-w” 

### v. PPCO wlr88 l 

### uthorimd by l’tl188

### aad ra@datiena adopt& by the Liqb aer Contra1Boardan(LorBubmrtioa Ja) or amfen 2 or that ikrtitm.

A??RO?.SD:

‘,,.