| | Exhibit
99.1 | 
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| | FOR
IMMEDIATE RELEASE
| | ---------------------

| | 
| | 

| | Company Contacts:  |                          | 
| | ------------------ | ------------------------ | 
| | Jacquie Ross       | Celine Allée             | 
| | Investor Relations | Publich Relations        | 
| | 408-863-2917       | 408-863-2916             | 
| | jross@borland.com  | celine.allee@borland.com | 

Borland Appoints New Senior Vice President of Worldwide Sales

| | SCOTTS    VALLEY,
Calif.October 15,  2003Borland  (Nasdaq NM: BORL) today announced
the  appointment  of Matt Thompson,  senior vice  president of worldwide  sales,
reporting to Dale Fuller,  president  and CEO of Borland  Software  Corporation. | 
| | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | 

| | Thompson
is responsible for the overall direction of Borland sales execution worldwide, as well as
the integration and cross training of the Borland sales organization. As senior vice
president of worldwide sales, Thompson is charged with aligning effective sales processes
as Borland moves further ahead with its Application Lifecycle Management (ALM) strategy,
designed to help businesses establish software as a competitive advantage by increasing
their software capabilities. | 
| | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | 

| | Thompson
offers extensive global experience in enterprise sales and services. He is adept at
selling at the executive level and at refining both the sales process and sales team
around large-scale solution sales, commented Dale L. Fuller, president and CEO of
Borland. Thinking strategically and executing tactically go hand in hand, Thompson is a
seasoned proven leader and builder of both effective sales teams and long-term customer
relationships. | 
| | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | 

| | Thompson
brings over 21 years of sales experience to Borland, and has spent a large part of his
career in senior executive positions at enterprise software organizations such as Cadence
Design Systems and EDS. At Cadence, he helped grow revenue from $300 million to $1.3
billion between 1994 and 2000. Furthermore, between 1986 to 1994 he was part of the team
at EDS that helped lead the companys transition to a multi-billion dollar organization. | 
| | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | 

| | Thompson
most recently served as vice president of worldwide sales and field operations at
Marimba, Inc., a software change management organization, where he was instrumental in
establishing partnerships with ISVs, OEMs, and systems integrators to extend the reach of
the company to Fortune 2000 accounts. During his two-year tenure he was responsible for
upgrading and improving the direct sales organization and rearchitecting the companys
sales process to include solutions selling. | 
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| | About
Borland | 
| | ------------- | 

| | Borland
Software Corporation (Nasdaq NM: BORL) is a world leader in platform independent software
development and deployment solutions that are designed to accelerate the entire
application development lifecycle. By connecting managers, testers, designers,
developers, and implementers in real time, Borland enables enterprises worldwide to
define and sustain their competitive advantage. For more information, visit:
http://www.borland.com or the Borland Developer Network at http://bdn.borland.com. | 
| | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | 

| | All
Borland brand and product names are trademarks or registered trademarks of Borland
Software Corporation in the United States and other countries. All other marks are the
property of their respective owners. | 
| | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | 

###