| | FOR
IMMEDIATE RELEASE
| | ---------------------

| | 
| | 

| | Company Contacts:  |                          | 
| | ------------------ | ------------------------ | 
| | Jacquie Ross       | Celine Allée             | 
| | Investor Relations | Publich Relations        | 
| | 408-863-2917       | 408-863-2916             | 
| | jross@borland.com  | celine.allee@borland.com | 

Borland Names Keith E. Gottfried Senior Vice President of Corporate Affairs

| | SCOTTS VALLEY, Calif.October 9, 2003Borland
Software Corporation (Nasdaq NM: BORL) today announced that Keith E. Gottfried will move
from his current position as general counsel and chief legal officer to assume the role of
senior vice president of corporate affairs. Timothy J. Stevenswill assume
Gottfrieds previous position, effective immediately*. | 
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| | Gottfried
has worked tirelessly as our general counsel and chief legal officer, assembling a
first-class legal department at Borland. As Borland continues to increase its focus on
geographic and vertical markets and seeks to increase its profile in Washington, D.C. with
the U.S. Federal government, local, state and foreign governments, I believe this is an
opportune time to present Keith with new challenges, and to ask him to assume the role of
senior vice president for corporate affairs, commented Dale L Fuller, CEO of
Borland. In this capacity, he will continue to be pivotal in establishing Borland as
a key voice in the software industry on matters of trade and legislation on an
international scale. | 
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| | Gottfried
is a member of the board of directors of the Business Software Alliance (BSA), the leading
trade association of the software industry. He also serves on an U.S. Department of
Commerce industry sector advisory council to which he was jointly appointed by U.S.
Secretary of Commerce, Donald L. Evans, and U.S. Trade Representative, Robert B. Zoelick.
As senior vice president of corporate affairs, Gottfried will be responsible for managing
the companys relationships with local, state, federal and foreign governments. | 
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| | *Note
to Editors | 
| | ---------------- | 

| | Please
see the related press release, Borland Names Timothy J. Stevens Senior Vice
President and General Counsel, for additional details on this appointment. | 
| | --------------------------------------------------------------------------------------------------------------------------------------------------------------- | 

| | About
Borland | 
| | ------------- | 

| | Borland
Software Corporation (Nasdaq NM: BORL) is a world leader in platform independent software
development and deployment solutions that are designed to accelerate the entire
application development lifecycle. By connecting managers, testers, designers, developers,
and implementers in real time, Borland enables enterprises worldwide to define and sustain
their competitive advantage. For more information, visit: http://www.borland.com or the
Borland Developer Network at http://bdn.borland.com. | 
| | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | 

| | All
Borland brand and product names are trademarks or registered trademarks of Borland
Software Corporation in the United States and other countries. All other marks are the
property of their respective owners. | 
| | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | 

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