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CERTIFICATION BY PRINCIPAL EXECUTIVE OFFICER PURSUANT TO
  RULE 13a-14
  UNDER THE SECURITIES EXCHANGE ACT OF 1934

I, Chad D. Lee certify that:

|1. | I have reviewed the Quarterly Report on Form
      10QSB of Online Innovation, Inc. (the Company) for the three
      month period ended September 30, 2003;                                                                                                                                                                                           
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|2. | Based on my knowledge, this report does not contain
      any untrue statement of a material fact or omit to state a material fact
      necessary to make the statements made, in light of the circumstances under
      which such statements were made, not misleading with respect to the period
      covered by this report;                       
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|3. | Based on my knowledge, the financial statements,
      and other financial information included in this report, fairly present
      in all material respects the financial condition, results of operations
      and cash flows of the Company as of, and for, the periods presented in this
      report;                                             
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|4. | The Companys other certifying officer(s)
      and I are responsible for establishing and maintaining disclosure controls
      and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e))
      and internal control over financial reporting (as defined in Exchange Act
      Rules 13a-15(f) and 15d-15(f)) for the Company and have:
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|   | a.                                                                                                                                                                                                                                                                                                                                                       
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|   | b.                                                                                                                                                                                                                                                                                                                                                       
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|   | c.                                                                                                                                                                                                                                                                                                                                                       
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|   | d.                                                                                                                                                                                                                                                                                                                                                       
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|5. | The Company 's other certifying officer(s) and
      I have disclosed, based on our most recent evaluation of internal control
      over financial reporting, to the Company 's auditors and the audit committee
      of the Company 's board of directors (or persons performing the equivalent
      functions):                                     
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|   | a.                                                                                                                                                                                                                                                                                                                                                       
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|   | b.                                                                                                                                                                                                                                                                                                                                                       

Date: November 14, 2003

/s/ Chad D. Lee
  Chad D. Lee, President, Director, 
  Principal Executive Officer

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