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CERTIFICATION BY PRINCIPAL EXECUTIVE OFFICER PURSUANT TO
  RULE 13a-14 
  UNDER THE SECURITIES EXCHANGE ACT OF 1934

I, Chad D. Lee certify that:

|1. | I have reviewed the Quarterly Report on
        Form 10QSB of Online Innovation, Inc. (the "Company") for the period ended
        September 30, 2004;                                                                                                                                                                                                           
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|2. | Based on my knowledge, this report does
        not contain any untrue statement of a material fact or omit to state a
        material fact necessary to make the statements made, in light of the circumstances
        under which such statements were made, not misleading with respect to
        the period covered by this report;                       
|  
|3. | Based on my knowledge, the financial statements,
        and other financial information included in this report, fairly present
        in all material respects the financial condition, results of operations
        and cash flows of the Company as of, and for, the periods presented in
        this report;                                             
|  
|4. | The Company's other certifying officer(s)
        and I are responsible for establishing and maintaining disclosure controls
        and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e))
        and internal control over financial reporting (as defined in Exchange
        Act Rules 13a-15(f) and 15d-15(f)) for the Company and have:
|  
|   | a.                                                                                                                                                                                                                                                                                                                                                               
|  
|   | b.                                                                                                                                                                                                                                                                                                                                                               
|  
|   | c.                                                                                                                                                                                                                                                                                                                                                               
|  
|   | d.                                                                                                                                                                                                                                                                                                                                                               
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|5. | The Company's other certifying officer(s)
        and I have disclosed, based on our most recent evaluation of internal
        control over financial reporting, to the Company's auditors and the audit
        committee of the Company's board of directors (or persons performing the
        equivalent functions):                                        
|  
|   | a.                                                                                                                                                                                                                                                                                                                                                               
|  
|   | b.                                                                                                                                                                                                                                                                                                                                                               

|Date:                                                               | November 12, 2004 | 
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|/s/ Chad D. Lee                                                     |                  
|Chad D. Lee, President, Director,
      Principal Executive Officer |                  

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