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CERTIFICATION BY PRINCIPAL EXECUTIVE OFFICER PURSUANT TO
  RULE 13a-14 
  UNDER THE SECURITIES EXCHANGE ACT OF 1934

I, Chad D. Lee certify that:

|1. | I have reviewed the Quarterly
        Report on Form 10QSB of Online Innovation, Inc. (the Company)
        for the three month period ended December 31, 2003;                                                                                                                                                                                                
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|2. | Based on my knowledge, this
        report does not contain any untrue statement of a material fact or omit
        to state a material fact necessary to make the statements made, in light
        of the circumstances under which such statements were made, not misleading
        with respect to the period covered by this report;                       
|   |                                                                                                                                                                                                                                                                                                                                                                  
|3. | Based on my knowledge, the
        financial statements, and other financial information included in this
        report, fairly present in all material respects the financial condition,
        results of operations and cash flows of the Company as of, and for, the
        periods presented in this report;                                             
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|4. | The Companys other
        certifying officer(s) and I are responsible for establishing and maintaining
        disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e)
        and 15d-15(e)) and internal control over financial reporting (as defined
        in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the Company and have:
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|   | a.                                                                                                                                                                                                                                                                                                                                                               
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|   | b.                                                                                                                                                                                                                                                                                                                                                               
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|   | c.                                                                                                                                                                                                                                                                                                                                                               
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|   | d.                                                                                                                                                                                                                                                                                                                                                               
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|5. | The Company's other certifying
        officer(s) and I have disclosed, based on our most recent evaluation of
        internal control over financial reporting, to the Company's auditors and
        the audit committee of the Company's board of directors (or persons performing
        the equivalent functions):                                        

| | a. | All significant deficiencies and material
        weaknesses in the design or operation of internal control over financial
        reporting which are reasonably likely to adversely affect the Company's
        ability to record, process, summarize and report financial information;
        and
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| |    |                                                                                                                                                                                                                                                                                                       
| | b. | Any fraud, whether or not material,
        that involves management or other employees who have a significant role
        in the Company's internal control over financial reporting.                                                                                                               

|Date:                                                               | February
      12, 2004 | 
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|                                                                    |                         | 
|/s/
      Chad D. Lee                                               |                        
|Chad D. Lee, President, Director,
      Principal Executive Officer |                        

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