# C_2016094EN.01000701.xml

| 10.3.2016 | EN | Official Journal of the European Union | C 94/7 |
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10.3.2016

EN

Official Journal of the European Union

C 94/7

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Prior notification of a concentration

(Case M.7952 — Bridgepoint Group/Smyk Group)

Candidate case for simplified procedure

(Text with EEA relevance)

(2016/C 94/04)

| 1. | On 23 February 2016, the Commission received a notification of a proposed concentration pursuant to Article 4 of Council Regulation (EC) No 139/2004 (1) by which the undertaking Bridgepoint Group Limited (United Kingdom) acquires within the meaning of Article 3(1)(b) of the Merger Regulation control over the undertakings belonging to Smyk Group, namely the following companies: Kids International sp. z o.o. (Poland); Smyk All for Kids SRL (Romania); Madras Enterprises Limited (Cyprus); Prolex Services Ltd (Cyprus); Spiele Max Holding GmbH (Germany); E-Commerce Services sp. z o.o. (Poland); Paritet-Smyk LLC (Ukraine); LLC Smyk Rus (Russia); Spiele Max AG (Germany); Beteiligungs und Dienstleistungs GmbH (Germany); Smyk sp. z o.o. (Poland); Smyk Global Assets sp. z o.o. (Poland); Mexvet Enterprises Limited (Cyprus); and Smyk Global Assets GmbH (Switzerland) by way of purchase of shares. |
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1.

On 23 February 2016, the Commission received a notification of a proposed concentration pursuant to Article 4 of Council Regulation (EC) No 139/2004 (1) by which the undertaking Bridgepoint Group Limited (United Kingdom) acquires within the meaning of Article 3(1)(b) of the Merger Regulation control over the undertakings belonging to Smyk Group, namely the following companies: Kids International sp. z o.o. (Poland); Smyk All for Kids SRL (Romania); Madras Enterprises Limited (Cyprus); Prolex Services Ltd (Cyprus); Spiele Max Holding GmbH (Germany); E-Commerce Services sp. z o.o. (Poland); Paritet-Smyk LLC (Ukraine); LLC Smyk Rus (Russia); Spiele Max AG (Germany); Beteiligungs und Dienstleistungs GmbH (Germany); Smyk sp. z o.o. (Poland); Smyk Global Assets sp. z o.o. (Poland); Mexvet Enterprises Limited (Cyprus); and Smyk Global Assets GmbH (Switzerland) by way of purchase of shares.

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| 2. | The business activities of the undertakings concerned are:
  —   for Bridgepoint Group Limited: private equity company specialised in investments in European middle market companies active in a range of sectors including consumer/retail, business services, financial services, healthcare and media,
  —   for Smyk Group: retail sale, including online sale, of products for children such as toys, children’s apparel and child/baby care products and accessories. |
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2.

The business activities of the undertakings concerned are:

—   for Bridgepoint Group Limited: private equity company specialised in investments in European middle market companies active in a range of sectors including consumer/retail, business services, financial services, healthcare and media,

for Bridgepoint Group Limited

—   for Smyk Group: retail sale, including online sale, of products for children such as toys, children’s apparel and child/baby care products and accessories.

for Smyk Group

| 3. | On preliminary examination, the Commission finds that the notified transaction could fall within the scope of the Merger Regulation. However, the final decision on this point is reserved. Pursuant to the Commission Notice on a simplified procedure for treatment of certain concentrations under Council Regulation (EC) No 139/2004 (2) it should be noted that this case is a candidate for treatment under the procedure set out in this Notice. |
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3.

On preliminary examination, the Commission finds that the notified transaction could fall within the scope of the Merger Regulation. However, the final decision on this point is reserved. Pursuant to the Commission Notice on a simplified procedure for treatment of certain concentrations under Council Regulation (EC) No 139/2004 (2) it should be noted that this case is a candidate for treatment under the procedure set out in this Notice.

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| 4. | The Commission invites interested third parties to submit their possible observations on the proposed operation to the Commission.
  Observations must reach the Commission not later than 10 days following the date of this publication. Observations can be sent to the Commission by fax (+32 22964301), by email to COMP-MERGER-REGISTRY@ec.europa.eu or by post, under reference M.7952 — Bridgepoint Group/Smyk Group, to the following address:





  European Commission |
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| Directorate-General for Competition |
| Merger Registry |
| 1049 Bruxelles/Brussel |
| BELGIQUE/BELGIË |

4.

The Commission invites interested third parties to submit their possible observations on the proposed operation to the Commission.

Observations must reach the Commission not later than 10 days following the date of this publication. Observations can be sent to the Commission by fax (+32 22964301), by email to COMP-MERGER-REGISTRY@ec.europa.eu or by post, under reference M.7952 — Bridgepoint Group/Smyk Group, to the following address:

European Commission

Directorate-General for Competition

Merger Registry

1049 Bruxelles/Brussel

BELGIQUE/BELGIË

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(1)  OJ L 24, 29.1.2004, p. 1 (the ‘Merger Regulation’).

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(2)  OJ C 366, 14.12.2013, p. 5.

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