# C_2014150EN.01001001.xml

| 17.5.2014 | EN | Official Journal of the European Union | C 150/10 |
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17.5.2014

EN

Official Journal of the European Union

C 150/10

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Prior notification of a concentration

(Case M.7214 — PAG/Ibericar/Ibericar Keldenich)

Candidate case for simplified procedure

(Text with EEA relevance)

2014/C 150/10

| 1. | On 12 May 2014, the Commission received a notification of a proposed concentration pursuant to Article 4 of Council Regulation (EC) No 139/2004 (1) by which the undertakings Penske Automotive Group Inc (‘PAG’, USA) and Ibericar, Sociedad Ibérica del Automóvil S.A. (‘Ibericar’, Spain ) acquire within the meaning of Article 3(1)(b) of the Merger Regulation joint control over Ibericar Keldenich S.L.(‘Ibericar K’, Spain) and the BMW's car dealership business in Spain (‘Car dealership business’) by way of purchase of assets. |
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1.

On 12 May 2014, the Commission received a notification of a proposed concentration pursuant to Article 4 of Council Regulation (EC) No 139/2004 (1) by which the undertakings Penske Automotive Group Inc (‘PAG’, USA) and Ibericar, Sociedad Ibérica del Automóvil S.A. (‘Ibericar’, Spain ) acquire within the meaning of Article 3(1)(b) of the Merger Regulation joint control over Ibericar Keldenich S.L.(‘Ibericar K’, Spain) and the BMW's car dealership business in Spain (‘Car dealership business’) by way of purchase of assets.

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| 2. | The business activities of the undertakings concerned are:
  —   for PAG: automobile dealership business including sale, maintenance and repair of motor vehicles and other ancillary products such as finance and insurance products in North America, the UK, Germany and Italy;
  —   for Ibericar: retail sale of new cars, used cars, aftersales, paint and repair, parts and distribution of financial products in Spain;
  —   for Ibericar K: car retailing and related activities in Spain;
  —   for the Car dealership business: car retailing and ancillary activities in Spain. |
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2.

The business activities of the undertakings concerned are:

—   for PAG: automobile dealership business including sale, maintenance and repair of motor vehicles and other ancillary products such as finance and insurance products in North America, the UK, Germany and Italy;

for PAG

—   for Ibericar: retail sale of new cars, used cars, aftersales, paint and repair, parts and distribution of financial products in Spain;

for Ibericar

—   for Ibericar K: car retailing and related activities in Spain;

for Ibericar K

—   for the Car dealership business: car retailing and ancillary activities in Spain.

for the Car dealership business

| 3. | On preliminary examination, the Commission finds that the notified transaction could fall within the scope of the Merger Regulation. However, the final decision on this point is reserved. Pursuant to the Commission Notice on a simplified procedure for treatment of certain concentrations under the Council Regulation (EC) No 139/2004 (2) it should be noted that this case is a candidate for treatment under the procedure set out in the Notice. |
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3.

On preliminary examination, the Commission finds that the notified transaction could fall within the scope of the Merger Regulation. However, the final decision on this point is reserved. Pursuant to the Commission Notice on a simplified procedure for treatment of certain concentrations under the Council Regulation (EC) No 139/2004 (2) it should be noted that this case is a candidate for treatment under the procedure set out in the Notice.

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| 4. | The Commission invites interested third parties to submit their possible observations on the proposed operation to the Commission.
  Observations must reach the Commission not later than 10 days following the date of this publication. Observations can be sent to the Commission by fax (+32 22964301), by email to COMP-MERGER-REGISTRY@ec.europa.eu or by post, under reference number M.7214 — PAG/Ibericar/Ibericar Keldenich, to the following address:





  European Commission |
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| Directorate-General for Competition |
| Merger Registry |
| 1049 Bruxelles/Brussel |
| BELGIQUE/BELGIË |

4.

The Commission invites interested third parties to submit their possible observations on the proposed operation to the Commission.

Observations must reach the Commission not later than 10 days following the date of this publication. Observations can be sent to the Commission by fax (+32 22964301), by email to COMP-MERGER-REGISTRY@ec.europa.eu or by post, under reference number M.7214 — PAG/Ibericar/Ibericar Keldenich, to the following address:

European Commission

Directorate-General for Competition

Merger Registry

1049 Bruxelles/Brussel

BELGIQUE/BELGIË

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(1)  OJ L 24, 29.1.2004, p. 1 (the ‘Merger Regulation’).

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(2)  OJ C 366, 14.12.2013, p. 5.

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