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                         ADVERTISING SERVICES AGREEMENT


This Agreement is entered into this 17th day of July, 2003, by and between Laser
Lock Technologies, Inc., a Nevada corporation ("LLT") and GMR Marketing Inc., a
Wisconsin corporation ("GMR").

                                   BACKGROUND

LLT owns the exclusive right to sell advertising on all slot tickets
manufactured by Translucent Technologies, LLC, ("Translucent") for use with
coinless slot and gaming machines utilized in the casino and gaming industry
pursuant to a Marketing and Supply Agreement between Translucent and LLT dated
October, 2002 _(the "Translucent Agreement"). GMR and LLT have agreed that,
subject to the terms and conditions of the Translucent Agreement, GMR shall be
the exclusive sales agent of LLT during the Term (as defined below) for all slot
ticket advertising that LLT has the right to sell or solicit for sale pursuant
the terms of the Translucent Agreement within the Territory (as defined below).
All rights of LLT for the sale or placement of advertising on slot tickets,
pursuant to the Translucent Agreement or otherwise, are referred to collectively
in this Agreement as "Ticket Advertising."

NOW THEREFORE, the parties, intending to be legally bound, hereby agree as
follows:

1. Grant of Exclusive Sales Agency.

   a. Pursuant to the terms of this Agreement, LLT hereby appoints GMR as the
      exclusive agent for the sale of all Ticket Advertising on a worldwide
      basis (the "Territory") during the Term (as defined below) for the purpose
      of generating, negotiating and otherwise exploiting and entering into
      business opportunities for the solicitation, sale and placement of Ticket
      Advertising.

   b. During the Term, LLT agrees that it shall (i) not, directly or indirectly,
      sell, assign or grant any other party the right to solicit, sell,
      distribute, market or advertise Ticket Advertising within the Territory,
      and (ii) refer to GMR all inquiries or referrals relating to the sale or
      prospective of Ticket Advertising within the Territory.

   c. GMR shall during the Term have the right to use the name, logos,
      trademarks, copyrights, and other property of LLT in association with the
      sale of Ticket Advertising and the right to represent that GMR is the
      exclusive representative of LLT within the Territory for all Ticket
      Advertising.

   GMR shall have the right to sublicense sales of Ticket Advertising within
   the Territory subject to the written approval of LLT, which such approval
   shall not be unreasonably withheld or delayed.

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2. Obligations of LLT and GMR.

   a. LLT and GMR shall work cooperatively to maximize all opportunities for
      the sale of Ticket Advertising within the Territory. GMR and LLT will
      consult on a periodic basis regarding the sales initiatives and strategies
      in place or contemplated for Ticket Advertising. GMR will make
      commercially reasonable efforts to promote and sell Ticket Advertising
      within the Territory, however, GMR shall have no obligation to sell any
      minimum amount of Ticket Advertising during the Term.

   b. LLT shall provide GMR with such information and resources as reasonably
      necessary to assist GMR in the promotion and sale of Ticket Advertising,
      including, without limitation, the provision of sales promotional
      materials related to Ticket Advertising.

   c. GMR shall be responsible for negotiating and entering into advertising
      agreements with respective advertisers for all Ticket Advertising sold
      within the Territory. ("Advertising Agreements"). GMR shall also be
      responsible for the processing of billings to, and payments from
      advertisers for Ticket Advertising sold within the Territory. GMR shall
      forward to LLT payments received from advertisers and cleared by GMR for
      Ticket Advertising sold, less commissions payable to GMR pursuant to
      Section 3, below. GMR and LLT shall reconcile respective amounts due the
      parties for Ticket Advertising sold on a periodic basis, as mutually
      agreed between GMR and LLT, but no less frequently than on a quarterly
      basis.

   d. LLT shall coordinate with GMR to provide pricing applicable to all
      Ticket Advertising marketed by GMR and shall be responsible for the
      provision of the manufacturing, printing and delivery of all slot tickets
      required with respect to Ticket Advertising sold. LLT shall also be
      responsible for, and bear all liability associated with, the manufacture,
      supply and distribution of all branded slot tickets as required by, and
      pursuant to, the terms of each Advertising Agreement. GMR and LLT shall
      enter into an agreement governing the manufacture, supply, distribution
      and other deliverables to be provided by LLT and necessary to fulfill each
      order for Ticket Advertising sold by GMR as required pursuant to the terms
      of the applicable Advertising Agreement between GMR and the Advertiser.

3. Compensation; Expenses.

   a. In consideration of its services under this Agreement, LLT shall pay
      GMR a commission equal to _________________________ of the "net sales" of
      all Ticket Advertising sold. For purposes of this Agreement, "net sales"
      shall mean the gross revenue generated by the sale of all Ticket
      Advertising within the Territory by GMR, LLT their sub-licensors, or any
      other party, less any returns or allowances relating to such sales and
      less applicable "agreed manufacturing costs" but before any other
      deduction from sales revenue. For purposes of this Agreement, "agreed
      manufacturing costs" means the direct out of pocket manufacturing costs
      incurred by LLT for the printing of tickets for applicable Ticket
      Advertising sold, without markup and net of any rebate or discount. Agreed
      manufacturing costs applicable to any order of Ticket Advertising shall be
      provided by LLT to GMR upon request in advance of the placement of any
      order by GMR for Ticket Advertising and no increase in such agreed
      manufacturing costs applicable to any Ticket Advertising order shall be
      allowed unless agreed in writing by GMR prior to such costs being
      incurred. Commissions due GMR shall be credited against payments due from
      GMR to LLT for Ticket Advertising sold.

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   b. While GMR is responsible for the billing, collection and administration
      of Ticket Advertising sold by GMR pursuant to applicable Advertising
      Agreements, for the avoidance of doubt, it is understood that any payments
      due to LLT hereunder for Ticket Advertising sold by GMR shall be based on,
      and "net sales" of GMR shall be deemed to include only payments actually
      received by GMR from Advertisers for Ticket Advertising sold. In the event
      of any delay or failure of an Advertiser to pay amounts due with respect
      to purchased Ticket Advertising (a "Payment Default"), GMR shall
      exclusively have the right to direct and manage the collection of amounts
      due and LLT agrees that it shall not, without the prior written consent of
      GMR, contact any Advertiser client of GMR or take any action, directly or
      indirectly, regarding collection of any amounts due for Ticket Advertising
      sold. In the event a Payment Default, any amounts actually received shall
      first be allocated between GMR and LLT on a pro-rata basis based upon the
      percentage each party's costs bears to the total amount due for such
      Ticket Advertising, and the remainder, if any, shall then be allocated
      based on the Commission percentages described in 3(a), above.

   c. GMR shall be responsible for its marketing, travel, administrative and
      overhead expenses related to the sale of Ticket Advertising by GMR. LLT
      shall be responsible for all costs related to the printing, manufacturing,
      shipping, handling, distribution, market placement and all other costs
      incurred with respect to branded slot tickets required for Ticket
      Advertising sold.

   d. LLT and GMR each agree that they shall, upon request, provide the other
      with access to business records necessary to review and verify costs and
      payments received or due with respect to all Ticket Advertising sold and
      agree to provide each other with such other reasonable assistance as may
      be necessary to carry out the intent of this Agreement.

4. Term; Termination.

   a. The term ("Term") of this Agreement shall begin as of the date hereof
      and shall continue for an initial period expiring on the date of
      expiration of the initial term of the Translucent Agreement in October,
      2004, provided, however, that GMR shall have the option to renew, and LLT
      grants GMR the exclusive right to renew, this Agreement for an additional
      two (2) year period if the "total sales" attributable to Ticket
      Advertising sold or committed to advertisers within the Territory is at
      least ____________ during the initial Term of this Agreement. For purposes
      of this Agreement, "total sales" shall mean the net sales attributable to
      Ticket Advertising sold or committed to during the applicable period
      without deduction for any agreed manufacturing costs applicable to such
      Ticket Advertising. Notwithstanding the Term, this Agreement is subject to
      earlier termination as described in this Section 4.

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   b. Either party shall have the right to terminate this Agreement in the
      event of a material default by the other party of this Agreement upon
      thirty (30) days prior written notice to the defaulting party stating with
      specificity the alleged default. During such 30-day period, the defaulting
      party shall have an opportunity to cure any such default or present to the
      non-defaulting party a plan acceptable to the non-defaulting party for
      cure of any default which cannot reasonably be cured within the 30-day
      period. Failure to cure the alleged default within the 30-day period or to
      comply with the plan for cure may result in immediate termination of this
      Agreement at the non-defaulting party's discretion.

   c. This Agreement may be terminated immediately upon notice to the other
      party, if GMR or LLT is prohibited by law, regulation or order from
      engaging in or utilizing the services or activities described or referred
      to in this Agreement.

   d. This Agreement may be terminated by GMR or LLT, if lawful, if the other
      party makes a general assignment for the benefit of creditors, shall have
      been adjudicated bankrupt, shall have filed voluntary petition for
      bankruptcy or for reorganization, or effectuated a plan or other similar
      arrangement with creditors, shall have filed an answer to a creditor's
      petition, or if a petition is filed against it for an adjudication in
      bankruptcy or reorganization, or if the other party shall have applied for
      or permitted the employment of a receiver or trustee or custodian for any
      of its property or assets.

   e. This Agreement shall terminate automatically, without notice, in the
      event of any material default by LLT of the terms of the Translucent
      Agreement or in the event of termination of the Translucent Agreement for
      any reason.

   f. GMR shall have the right to terminate this Agreement, in its sole
      discretion, for any reason upon sixty (60) days prior notice.

   g. GMR may terminate this Agreement, in its reasonable discretion, applying
      reasonable business standards, upon thirty (30) days notice if GMR
      determines that LLT is unlikely to be able to fulfill its obligations
      hereunder, under the Translucent Agreement or under any subsequent
      agreement between GMR and LLT for the manufacture, supply or delivery of
      tickets required for any order for Ticket Advertising or if GMR otherwise
      determines that the financial standing or credit of LLT has been impaired
      or is, in GMR's opinion, unsatisfactory. for any reason.

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   h. Upon termination pursuant to the terms hereof, (i) the rights granted
      hereunder shall, except as otherwise set forth in this Agreement, revert
      to LLT, (ii) each party shall return all materials and property in its
      possession or under its control belonging to the other party, and (iii)
      GMR shall, except as otherwise set forth in this Agreement, refrain from
      further efforts to promote or sell Ticket Advertising. Notwithstanding the
      foregoing, in the event this Agreement is terminated by GMR due to (i) the
      default of LLT pursuant to Section 4 (b), above, (ii) a default by LLT of
      the terms of the Translucent Agreement, (iii) termination of the
      Translucent Agreement for any reason (other than non-renewal of the term
      of Translucent Agreement due to non-achievement of required sales targets
      specified in Section 7(a) thereof), or (iv) any of the provisions of
      Section 4 (g), above, GMR shall have the right to assume all rights of LLT
      under the Translucent Agreement.

   i. Termination of this Agreement for any reason shall not relieve either
      party of their respective obligations to any advertisers for Ticket
      Advertising accrued prior to termination under any Advertising Agreement
      or otherwise, or relieve either party of their obligation to pay the other
      any amounts due, including, without limitation, commissions for Ticket
      Advertising sold, that accrue under this Agreement, or any other agreement
      between the parties, prior to the effective date of termination.

5. Warranties of GMR and LLT.

   a. LLT represents and warrants that (i) it is in compliance with, and will
      continue throughout the term of this Agreement to comply with, all
      applicable federal, state and local laws, rules, regulations, ordinances
      and orders, (ii) it is a corporation duly organized, validly existing and
      in good standing under the laws of Nevada, (iii) no consent, approval,
      authorization or order of any other person, including, without limitation,
      Translucent, is required to be obtained in connection with the execution,
      delivery and performance of this Agreement by it, (iv) the execution,
      delivery and performance of the Agreement are not prohibited by, and do
      not violate, any provision or result in any material breach of, the
      articles, bylaws or any contract, agreement, permit or license to which it
      is subject, (v) this Agreement has been duly executed and delivered by it
      and constitutes the legal, valid and binding obligation of the LLT,
      enforceable in accordance with its terms, (vi) it has all right title and
      interest with respect to Ticket Advertising rights and other rights or
      licenses granted by it to GMR hereunder, and has the full power and
      authority, without further action, consent or approval, to grant all such
      rights, and (vii) it has not granted to any other person or entity other
      than GMR the right to promote, exploit, sell or represent Ticket
      Advertising within the Territory.

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   b. GMR represents and warrants that (i) it is in compliance with, and will
      continue throughout the term of this Agreement to comply with, all
      applicable federal, state and local laws, rules, regulations, ordinances
      and orders, (ii) it is a corporation duly organized, validly existing and
      in good standing under the laws of the state of Wisconsin, (iii) no
      consent, approval, authorization or order of any other person or is
      required to be obtained in connection with the execution, delivery and
      performance of this Agreement by it, (iv) the execution, delivery and
      performance of the Agreement are not prohibited by, and do not violate,
      any provision or result in any material breach of, the articles, bylaws or
      any contract, agreement, permit or license to which it is subject, and (v)
      this Agreement has been duly executed and delivered by it and constitutes
      the legal, valid and binding obligation of GMR, enforceable in accordance
      with its terms.

6. Confidential Information.

   a. GMR and LLT acknowledge and agree that each will have access to, or
      become acquainted with, Confidential Information of the other. For the
      purposes of this Agreement, "Confidential Information" shall mean any
      information of either party, whether or not developed by the other, that
      is communicated as confidential or proprietary or is information, that by
      its nature should reasonably be considered confidential to the other party
      to the extent it is not readily available to the general public, including
      but not limited information which relates to ideas, designs, methods,
      discoveries, improvements, products, trade secrets, product data and
      specifications, proprietary rights, business affairs, product
      developments, customer information or employee information.

   b. Confidential Information does not include any information that (i)
      either party can prove was known prior to the date of this Agreement,
      without an obligation of confidentiality, (ii) either party can prove was
      lawfully obtained from a third party without any obligation of
      confidentiality, (iii) is or becomes part of the public domain through no
      act or violation of any obligation of either party, or (iv) is required to
      be disclosed by court order or operation of law.

   c. The parties acknowledge and agree that the respective Confidential
      Information of the other constitutes valuable trade secrets. GMR and LLT
      each agree that they shall keep all Confidential Information of the other
      in confidence and shall not, at any time during or after the term of this
      Agreement, without the other's prior written consent, disclose or
      otherwise make available, directly or indirectly, any item of the other's
      Confidential Information to anyone. The parties shall use the Confidential
      Information only in connection with this Agreement and for no other
      purpose.

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7. Indemnification; Limitation of Liability.

   a. GMR agrees to indemnify, defend and hold harmless LLT, its successors,
      assigns, parents and subsidiaries and the officers, directors and
      employees of each of them, from and against any and all claims, losses,
      actions, damages, expenses and all other liabilities, including, but not
      limited to, costs and attorneys' fees (collectively, "Claim(s)") arising
      out of or in connection with (i) the inaccuracy or breach of any
      representation, warranty, covenant or other terms or conditions of this
      Agreement by GMR or any of its agents, assigns, contractors or their
      employees, or (ii) the negligence or misconduct of GMR or any of its
      agents, assigns, contractors or their employees.

   b. LLT agrees to indemnify, defend and hold harmless GMR, its successors,
      assigns, parents and subsidiaries and the officers, directors and
      employees of each of them, from and against any and all Claims arising out
      of or in connection with (i) the inaccuracy or breach of any
      representation, warranty, covenant or other term or condition of this
      Agreement by LLT or any of its agents, assigns, contractors or their
      employees, (ii) the negligence or misconduct of LLT or any of its agents,
      assigns, contractors or their employees, or (iii) any claim related to the
      manufacture, distribution or use of slot tickets with respect to Ticket
      Advertising sold.

   c. The obligations of GMR and LLT to indemnify, defend and hold harmless
      the other will survive the termination or expiration of this Agreement.
      Except for third party claims for which a party may be required to provide
      indemnification hereunder, NEITHER PARTY SHALL, UNDER ANY CIRCUMSTANCES,
      BE LIABLE FOR ANY SPECIAL, INDIRECT, CONSEQUENTIAL OR INCIDENTAL DAMAGES,
      LOST PROFITS, LOST OPPORTUNITIES OR LOST REVENUES OR PUNITIVE OR EXEMPLARY
      DAMAGES, HOWSOEVER ARISING UNDER OR IN CONNECTION WITH THIS AGREEMENT.

8. Insurance.

   a. Each party shall, at its own expense, secure and maintain commercial
      general liability insurance acceptable to the other in the amount of not
      less than Five Million Dollars ($5,000,000) to insure against liability
      arising from personal injury, death or property damage, and advertiser's
      liability insurance in an amount not less than Five Million Dollars
      ($5,000,000).

   b. Each party shall provide the other with certificates of insurance
      naming the other as an additional insured, evidencing the existence of
      such insurance upon request. In addition, each party shall also carry
      worker's compensation insurance in the amount required by applicable law.

<PAGE>

9. Miscellaneous

   a. Neither party shall be liable for any default or delay in such party's
      performance if such default or delay is caused by any event beyond the
      reasonable control of such party, including but not limited to: act of
      God; war or insurrection; civil commotion; destruction of essential
      facilities or materials by earthquake, fire, flood or storm; labor
      disturbance; epidemic; terrorist activity or other similar event;
      provided, however, that the party so affected will give prompt notice of
      such event, and shall use its best efforts to avoid, remove, or alleviate
      such causes of nonperformance and shall continue performance hereunder
      with the utmost dispatch whenever such causes are removed.

   b. This Agreement sets forth and constitutes the entire agreement and
      understanding between the parties with respect to the subject matter
      hereof, and supersedes any and all prior agreements, understandings,
      promises and representation, whether written or oral, between the parties
      with respect to the subject matter hereof. This Agreement may not be
      released, discharged, amended or modified in any manner except by an
      instrument in writing, making specific reference to this Agreement, and
      signed by duly authorized representatives of both parties.

   c. The relationship hereby established between GMR and LLT is solely that
      of independent contractors. This Agreement shall not create an agency,
      partnership, joint venture, or employer-employee relationship, and nothing
      hereunder shall be deemed to authorize either party to act for, represent
      or bind the other except as expressly provided in this Agreement.

   d. If and solely to the extent that any provision of this Agreement shall
      be invalid or unenforceable, or shall render this entire Agreement to be
      unenforceable or invalid, such offending provision shall be of no effect
      and shall not affect the validity of the remainder of this Agreement or
      any of its provisions; provided, however, the parties shall use their
      respective reasonable efforts to renegotiate the offending provisions to
      best accomplish the original intentions of the parties.

   e. Neither party may assign any right or obligation hereunder without the
      written consent of the other party. This Agreement shall be binding upon
      and inure to the benefit of the parties' respective successors and
      assigns. Any attempted assignment in violation of this provision shall be
      void and of no effect.

   f. This Agreement is deemed to have been entered into in the state of
      Wisconsin, and its interpretation, construction, and the remedies for its
      enforcement or breach are to be applied pursuant to and in accordance with
      the laws of the state of Wisconsin.

   g. No waiver of any right under this Agreement shall be deemed effective
      unless contained in writing and signed by the party charged with such
      waiver, and no waiver of any right shall be deemed to be a waiver of any
      future right or any other right arising under this Agreement. All rights,
      remedies, undertakings, obligations, and agreements contained in this
      Agreement shall be cumulative and none of them shall be a limitation of
      any other remedy, right, undertaking, obligation, or agreement.

<PAGE>


   h. Any notice, consent, or approval permitted or required under this
      Agreement shall be in writing and shall be deemed to be effective upon
      receipt and shall be sent by registered or certified mail, postage
      pre-paid, or by overnight courier, or by facsimile or telex (confirmed by
      mail), to the addresses set forth below or to such other address in the
      United States that the parties may hereafter specify:

      If to GMR:                    GMR Marketing Inc.
                                    5000 South Towne Drive
                                    New Berlin, WI 53151
                                    Attn. Gary M. Reynolds
                                    Fax (262) 786-0687

      With a copy to:               General Counsel
                                    GMR Marketing Inc.
                                    5000 South Towne Drive
                                    New Berlin, WI
                                    Fax (262) 786-579

      If to LLT:                    Laser Lock Technologies, Inc.
                                    837 Lindy Lane
                                    Bala Cynwyd, PA 19004
                                    Attn. Norman A. Gardner
                                    Fax:

      With a copy to:               Joel A. Pinsky, Esq.
                                    Gross, Pinsky
                                    2 Place Alexis Nihon, Ste 1000
                                    Montreal, Quebec  H3Z3C1

   i. Neither party shall issue any press release or other publicity materials,
      or make any presentation with respect to the existence of this Agreement
      or the terms and conditions hereof without the prior written consent of
      the other party, which consent shall not be unreasonably withheld. This
      restriction shall not apply to disclosures required by law or regulation,
      including as may be required in connection with any filings made with the
      Securities and Exchange Commission or by the disclosure policies of a
      major Stock Exchange.


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   j. This Agreement may be executed in counterparts each of which when so
      executed and delivered shall be deemed to be an original and all of which
      together shall constitute one instrument.

IN WITNESS WHEREOF, the parties have executed this Agreement effective as of the
date and year first written above.


Laser Lock Technologies, Inc.               GMR Marketing Inc.


By:     Norman Gardner                      By:    Gary M. Reynolds
      -------------------------------             ------------------------------
Name:   Norman Gardner                      Name:  Gary M. Reynolds
      -------------------------------             ------------------------------
Date:   July 10, 2003                       Date:
      -------------------------------             ------------------------------
Title:                                      Title:
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