Exhibit
4.3


 


SUBSIDIARY
GUARANTY


 


This
SUBSIDIARY GUARANTY (as amended, restated, supplemented, or otherwise modified and in effect from time to time, this “Guaranty”)
is made as of September 29, 2021, jointly and severally, by and among American Rebel Holdings, Inc., a Nevada corporation
(the “Company”), and American Rebel, Inc., a Nevada corporation (“ARSub”, and together with the Company and each
other Person who becomes a party to this Guaranty by execution of a joinder in the form of Exhibit A attached hereto, which shall
include all wholly-owned or majority-owned subsidiaries of the Company acquired or formed after the date hereof for so long as this Guaranty
remains in effect, shall each be referred to individually as a “Guarantor” and collectively as the “Guarantors”),
in favor of the purchasers listed on the signature pages of the Purchase Agreement (as defined below) (together with their respective
successors and assigns and each other purchaser of a Note (as defined below) after the date hereof and their respective successors and
assigns, each a “Purchaser” and collectively, the “Purchasers”), and Cavalry Fund I LP, a Delaware limited partnership,
as agent for the Purchasers (the “Collateral Agent”). All references to a “Purchaser” or “Purchasers”
hereunder shall include the Collateral Agent acting in its capacity as a Purchaser.


 


WHEREAS,
pursuant to and in accordance with the Purchase Agreement, the Company has executed and delivered those certain original issue discount
secured convertible promissory notes dated the date of this Guaranty (the “Closing Date”) in the aggregate principal amounts
of $1,150,000 (such notes, together with any promissory notes or other securities issued in exchange or substitution therefor or replacement
thereof, and as any of the same may be amended, supplemented, restated or modified and in effect from time to time, the “Notes”);


 


WHEREAS,
the Notes are being acquired by the Purchasers pursuant to a Securities Purchase Agreement, dated as of the Closing Date among the Company
and the Purchasers (as the same may be amended, restated, supplemented or otherwise modified from time-to-time, the “Purchase Agreement”);


 


WHEREAS,
pursuant to a Security Agreement, dated as of the Closing Date (as the same may be amended, restated, supplemented or otherwise modified
from time to time, the “Security Agreement”), the Company has granted to the Collateral Agent a lien on and security interest
in all of the issued and outstanding Equity Interests of the Subsidiaries (as such terms are defined in the Security Agreement);


 


WHEREAS,
pursuant to a Security Agreement, the Grantors (as defined in the Security Agreement) have granted the Collateral Agent, for its benefit
and the benefit of the other Purchasers, a first priority lien on and security interest in all of their respective rights in the Collateral
(as defined in the Security Agreement); and


 


WHEREAS,
the Guarantors are subsidiaries of the Company and, as such, will derive substantial benefit and advantage from the Purchase Agreement,
the Notes, the Warrants, the Security Agreement and the other related agreements (collectively, the “Transaction Documents”).


 


NOW,
THEREFORE, for and in consideration of the promises and for other good and valuable consideration, the receipt and sufficiency of which
are hereby acknowledged, each Guarantor hereby jointly and severally agrees as follows:


 


1.
Definitions: Except as otherwise provided herein, capitalized terms used herein without definition and defined in the Purchase
Agreement are used herein as defined therein. In addition, as used herein:


 


“Bankruptcy
Code” shall mean the Federal Bankruptcy Reform Act of 1978 (11 U.S.C. §101, et seq.), as amended and in effect from
time to time thereunder.


 




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“Obligations”
shall mean (i) all obligations, liabilities and indebtedness of every nature of the Company and each Guarantor from time to time owed
or owing to the Purchasers and the Collateral Agent arising under, out of or in connection with this Guaranty, the Security Agreement,
the Purchase Agreement, the Notes, the Warrants and the other Transaction Documents, including, without limitation, the principal amount
of all debts, claims and indebtedness, accrued and unpaid interest and all fees, taxes, indemnities, costs and expenses, whether primary,
secondary, direct, contingent, fixed or otherwise, heretofore, now and/or from time to time hereafter owing, due or payable, whether
before or after the filing of a bankruptcy, insolvency or similar proceeding under applicable federal, state, foreign or other law and
whether or not an allowed claim in any such proceeding, and (ii) all obligations, liabilities and indebtedness of every nature of any
subsequent Guarantor from time to time owed or owing to the Purchasers and/or the Collateral Agent, under or in respect of this Guaranty,
the Security Agreement, the Purchase Agreement, the Notes, the Warrants and the other Transaction Documents, as the case may be, including,
without limitation, the principal amount of all debts, claims and indebtedness, accrued and unpaid interest and all fees, taxes, indemnities,
costs and expenses, whether primary, secondary, direct, contingent, fixed or otherwise, heretofore, now and/or from time to time hereafter
owing, due or payable, whether before or after the filing of a bankruptcy, insolvency or similar proceeding under applicable federal,
state, foreign or other law and whether or not an allowed claim in any such proceeding.


 


2.
Guaranty of Payment.


 


(a)
Each Guarantor, jointly and severally, hereby unconditionally and irrevocably guarantees the full and prompt payment and performance
to the Purchasers and the Collateral Agent, on behalf of itself and in its capacity as agent for the benefit of Purchasers, when due,
upon demand, at maturity or by reason of acceleration or otherwise and at all times thereafter, of any and all of the Obligations.


 


(b)
Each Guarantor acknowledges that valuable consideration supports this Guaranty, including, without limitation, the consideration set
forth in the recitals above; any extension, renewal or replacement of any of the Obligations; any forbearance with respect to any of
the Obligations or otherwise; any cancellation of an existing guaranty; any purchase of any of the Company’s assets by any Purchaser
or Collateral Agent; or any other valuable consideration.


 


(c)
Each Guarantor agrees that all payments under this Guaranty shall be made in United States currency and in the same manner as provided
for the Obligations.


 


(d)
Notwithstanding any provision of this Guaranty to the contrary, it is intended that this Guaranty, and any interests, liens and security
interests granted by Guarantors as security for this Guaranty, not constitute a “Fraudulent Conveyance” (as defined below)
in the event that this Guaranty or such interest is subject to the Bankruptcy Code or any applicable fraudulent conveyance or fraudulent
transfer law or other applicable laws of any state. Consequently, the Guarantors, the Collateral Agent and the Purchasers all agree that
if this Guaranty, or any such interests, liens or security interests securing this Guaranty, would, but for the application of this sentence,
constitute a Fraudulent Conveyance, this Guaranty and each such lien and security interest shall be valid and enforceable only to the
maximum extent that would not cause this Guaranty or such interest, lien or security interest to constitute a Fraudulent Conveyance,
and this Guaranty shall automatically be deemed to have been amended accordingly at all relevant times. For purposes hereof, “Fraudulent
Conveyance” means a fraudulent conveyance under Section 548 of the Bankruptcy Code or a fraudulent conveyance or fraudulent transfer
under the provisions of any applicable fraudulent conveyance or fraudulent transfer law or other applicable laws of any state, as in
effect from time to time.


 


3.
Costs and Expenses. The Company and each Guarantor, jointly and severally, agrees to pay on demand, all reasonable Costs and Expenses
of every kind incurred by any Purchaser or the Collateral Agent: (a) in enforcing this Guaranty or any other Transaction Document, (b)
in collecting any of the Obligations from any Guarantor pursuant to this Guaranty or any other Transaction Document, (c) in realizing
upon or protecting or preserving any Collateral (as defined in the Security Agreement), and (d) in connection with any amendment of,
modification to, waiver or forbearance granted under, or enforcement or administration of this Guaranty or any other Transaction Document
or for any other purpose in connection with this Guaranty or any other Transaction Document, in each case, to the extent a Purchaser
or the Collateral Agent may take such action pursuant to the terms and conditions of this Guaranty. “Costs and Expenses”
as used in the preceding sentence shall include, without limitation, reasonable attorneys’ fees incurred by any Purchaser or the
Collateral Agent in retaining legal counsel for advice, suit, appeal, any insolvency or other proceedings under the Bankruptcy Code or
otherwise, or for any purpose specified in the preceding sentence.


 




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4.
Nature of Guaranty: Continuing, Absolute and Unconditional.


 


(a)
This Guaranty is and is intended to be a continuing guaranty of payment of the Obligations, and not of collectability, and is intended
to be independent of and in addition to any other guaranty, endorsement, collateral or other agreement held by a Purchaser or the Collateral
Agent therefor or with respect thereto, whether or not furnished by a Guarantor. None of Purchasers and Agent shall be required to prosecute
collection, enforcement or other remedies against any Company, any other Guarantor or guarantor of the Obligations or any other person
or entity, or to enforce or resort to any of the Collateral or other rights or remedies pertaining thereto, before calling on a Guarantor
for payment. The obligations of each Guarantor to repay the Obligations hereunder shall be unconditional. No Guarantor shall have a right
to exercise any right of subrogation, reimbursement, indemnity, exoneration, contribution or any other claim which it may now or hereafter
have against the Company or any other Guarantor in connection with this Guaranty until the termination of this Guaranty in accordance
with Section 8 below, and each Guarantor hereby waives any benefit of, and any right to participate in, any security or collateral given
to Purchasers to secure payment of the Obligations, and each Guarantor agrees that it will not take any action to enforce any obligations
of the Company or any other Guarantor to such Guarantor prior to the Obligations being finally and irrevocably paid in full in cash,
provided that, in the event of the bankruptcy or insolvency of the Company or any other Guarantor, to the extent the Obligations
have not been finally and irrevocably paid in full in cash, Collateral Agent, for the benefit of itself and Purchasers, and Purchasers
shall be entitled notwithstanding the foregoing, to file in the name of any Guarantor or in its own name a claim for any and all indebtedness
owing to a Guarantor by the Company or such other Guarantor (exclusive of this Guaranty), vote such claim and to apply the proceeds of
any such claim to the Obligations.


 


(b)
For the further security of Purchasers and without in any way diminishing the liability of the Guarantors, following the occurrence and
during the continuance of an Event of Default (as defined in the Notes), all debts and liabilities, present or future, of the Company
to the Guarantors, and all monies received from any Company or for its account by the Guarantors in respect thereof shall be received
in trust for Purchasers and Agent and promptly following receipt shall be paid over to Agent, for its benefit and in its capacity as
Agent for the benefit of Purchasers, until all of the Obligations have been paid in full in cash. This assignment and postponement is
independent of and severable from this Guaranty and shall remain in full effect whether or not any Guarantor is liable for any amount
under this Guaranty.


 


(c)
This Guaranty is absolute and unconditional and shall not be changed or affected by any representation, oral agreement, act or thing
whatsoever, except as herein provided. This Guaranty is intended by the Guarantors to be the final, complete and exclusive expression
of the guaranty agreement among the Company, the Guarantors, the Purchasers and the Collateral Agent (except as expressly limited by
the express terms of this Guaranty). No modification or amendment of any provision of this Guaranty shall be effective against any party
hereto unless in writing and signed by a duly authorized officer of such party. This Guaranty, together with the other Transaction Documents,
supersedes all other prior oral or written agreements between the Purchasers, the Company, the Guarantors and the Collateral Agent, their
respective Affiliates and Persons acting on their respective behalves with respect to the matters discussed herein, and this Guaranty,
together with the other Transaction Documents and the other instruments referenced herein and therein, contain the entire understanding
of the parties with respect to the matters covered herein and therein and, except as specifically set forth herein or therein, neither
the Company, any Guarantor, the Collateral Agent nor any Purchaser makes any representation, warranty, covenant or undertaking with respect
to such matters. As of the date of this Guaranty, there are no unwritten agreements between the parties with respect to the matters discussed
herein. No provision of this Guaranty may be amended, modified or supplemented other than by an instrument in writing signed by the parties
hereto.


 


(d)
Each Guarantor hereby releases each Purchaser and the Collateral Agent from all, and agrees not to assert or enforce (whether by or in
a legal or equitable proceeding or otherwise) any, “claims” (as defined in Section 101(5) of the Bankruptcy Code), whether
arising under any law, ordinance, rule, regulation, order, policy or other requirement of any domestic or foreign governmental authority
or any instrumentality or agency thereof, having jurisdiction over the conduct of its business or assets or otherwise, to which the Guarantors
are or would at any time be entitled by virtue of its obligations hereunder, any payment made pursuant hereto or the exercise by any
Purchaser or the Collateral Agent of its rights with respect to the Collateral (as defined in the Security Agreement), including any
such claims to which such Guarantor may be entitled as a result of any right of subrogation, exoneration or reimbursement.


 




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5.
Certain Rights and Obligations.


 


(a)
Each Guarantor acknowledges and agrees that the Collateral Agent may, without notice, demand or any reservation of rights against such
Guarantor and without affecting such Guarantor’s obligations hereunder, from time to time:


 


(i)
renew, extend, increase, accelerate or otherwise change the time for payment of, the terms of or the interest on the Obligations or any
part thereof or grant other indulgences to any Guarantor or others;


 


(ii)
accept from any Person and hold Collateral (as defined in the Security Agreement) for the payment of the Obligations or any part thereof,
and modify, exchange, enforce or refrain from enforcing, or release, compromise, settle, waive, subordinate or surrender, with or without
consideration, such Collateral or any part thereof;


 


(iii)
accept and hold any endorsement or guaranty of payment of the Obligations or any part thereof, and discharge, release or substitute any
such obligation of any such endorser or guarantor, or discharge and release or compromise any Guarantor, or any other Person who has
given any security interest in any Collateral (as defined in the Security Agreement) as security for the payment of the Obligations or
any part thereof, or any other Person in any way obligated to pay the Obligations or any part thereof, and enforce or refrain from enforcing,
or compromise or modify, the terms of any obligation of any such endorser, guarantor or Person;


 


(iv)
dispose of any and all Collateral (as defined in the Security Agreement) securing the Obligations in its reasonable discretion, as it
may deem appropriate, and direct the order or manner of such disposition and the enforcement of any and all endorsements and guaranties
relating to the Obligations or any part thereof as the Collateral Agent in its reasonable discretion may determine;


 


(v)
subject to the terms of the Notes, determine the manner, amount and time of application of payments and credits, if any, to be made on
all or any part of any component or components of the Obligations (whether principal, interest, fees, costs, and expenses, or otherwise),
including, without limitation, the application of payments received from any source to the payment of Indebtedness other than the Obligations
even though one or more Purchasers might lawfully have elected to apply such payments to the Obligations or to amounts which are not
covered by this Guaranty;


 


(vi)
take advantage or refrain from taking advantage of any security or accept or make or refrain from accepting or making any compositions
or arrangements when and in such manner as Collateral Agent, in its sole discretion, may deem appropriate; and


 


(vii)
generally do or refrain from doing any act or thing which might otherwise, at law or in equity, release the liability of such Guarantor
as a guarantor or surety in whole or in part, and in no case shall any Purchaser or Collateral Agent be responsible or shall any Guarantor
be released either in whole or in part for any act or omission in connection with a Purchaser or Collateral Agent having sold any security
at less than its fair market value.


 


(b)
Following the occurrence and during the continuance of an Event of Default (as defined in the Notes), and upon demand by the Collateral
Agent, each Guarantor, jointly and severally, hereby agrees to pay the Obligations to the extent hereinafter provided and to the extent
unpaid:


 


(i)
without deduction by reason of any setoff, defense (other than payment) or counterclaim of the Company or any other Guarantor;


 


(ii)
without requiring presentment, protest or notice of nonpayment or notice of default to the Company, any other Guarantor or any other
Person;


 


(iii)
without demand for payment or proof of such demand or filing of claims with a court in the event of receivership, bankruptcy or reorganization
of the Company or any other Guarantor;


 




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(iv)
without requiring any Purchaser or the Collateral Agent to resort first to the Company (this being a guaranty of payment and not of collection),
to any other Guarantor, or to any other guaranty or any collateral which a Purchaser or the Collateral Agent may hold;


 


(v)
without requiring notice of acceptance hereof or assent hereto by any Purchaser or the Collateral Agent; and


 


(vi)
without requiring notice that any of the Obligations has been incurred, extended or continued or of the reliance by any Purchaser or
the Collateral Agent upon this Guaranty;


 


all
of which each Guarantor hereby irrevocably waives.


 


(c)
Each Guarantor’s obligation hereunder shall not be affected by any of the following, all of which such Guarantor hereby waives:


 


(i)
any failure to perfect or continue the perfection of any security interest in or other Lien on any Collateral (as defined in the Security
Agreement) securing payment of any of the Obligations or any Guarantor’s obligation hereunder;


 


(ii)
the invalidity, unenforceability, propriety of manner of enforcement of, or loss or change in priority of any document or security interest
or other Lien or guaranty of the Obligations;


 


(iii)
any failure to protect, preserve or insure any Collateral (as defined in the Security Agreement);


 


(iv)
failure of a Guarantor to receive notice of any intended disposition of any Collateral (as defined in the Security Agreement);


 


(v)
any defense arising by reason of the cessation from any cause whatsoever of liability of any Guarantor including, without limitation,
any failure, negligence or omission by any Purchaser or the Collateral Agent in enforcing its claims against the Company;


 


(vi)
any release, settlement or compromise of any Obligation of the Company, any other Guarantor or any other Person guaranteeing the Obligations;


 


(vii)
the invalidity or unenforceability of any of the Obligations;


 


(viii)
any change of ownership of the Company, any other Guarantor or any other Person guaranteeing the Obligations or the insolvency, bankruptcy
or any other change in the legal status of the Company, any Guarantor or any other Person guaranteeing the Obligations;


 


(ix)
any change in, or the imposition of, any law, decree, regulation or other governmental act which does or might impair, delay or in any
way affect the validity, enforceability or the payment when due of the Obligations;


 


(x)
the existence of any claim, setoff or other rights which the Company, the Guarantor, any other Guarantor or guarantor of the Obligations
or any other Person may have at any time against any Purchaser or the Collateral Agent in connection herewith or any unrelated transaction;


 




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(xi)
any Purchaser’s or the Collateral Agent’s election in any case instituted under chapter 11 of the Bankruptcy Code, of the
application of section 1111(b)(2) of the Bankruptcy Code;


 


(xii)
any use of cash Collateral (as defined in the Security Agreement), or grant of a security interest by the Company or any Guarantor, as
debtor in possession, under sections 363 or 364 of the Bankruptcy Code;


 


(xii)
the disallowance of all or any portion of any of any Purchaser’s or the Collateral Agent’s claims for repayment of the Obligations
under sections 502 or 506 of the Bankruptcy Code;


 


(xiii)
any stay or extension of time for payment by the Company or any Guarantor resulting from any proceeding under the Bankruptcy Code or
any other applicable law; or


 


(xiv)
any other fact or circumstance which might otherwise constitute grounds at law or equity for the discharge or release of a Guarantor
from its obligations hereunder, all whether or not such Guarantor shall have had notice or knowledge of any act or omission referred
to in the foregoing clauses (i) through (xiv) of this Section 5(c).


 


6.
Representations and Warranties. Each Guarantor further represents and warrants to each Purchaser and the Collateral Agent that:
(a) such Guarantor is a corporation or other entity duly incorporated or organized, as applicable, validly existing and in good standing
under the laws of the jurisdiction of its incorporation or formation, as applicable, and has full power, authority and legal right to
own its property and assets and to transact the business in which it is presently engaged; (b) such Guarantor has full power, authority
and legal right to execute and deliver, and to perform its obligations under, this Guaranty, and has taken all necessary action to authorize
the guarantee hereunder on the terms and conditions of this Guaranty and to authorize the execution, delivery and performance of this
Guaranty; (c) this Guaranty has been duly executed and delivered by such Guarantor and constitutes a legal, valid and binding obligation
of such Guarantor enforceable against such Guarantor in accordance with its terms, except to the extent that such enforceability is subject
to applicable bankruptcy, insolvency, reorganization, fraudulent conveyance and moratorium laws and other laws of general application
affecting enforcement of creditors’ rights generally, or the availability of equitable remedies, which are subject to the discretion
of the court before which an action may be brought; (d) the execution, delivery and performance by each Guarantor of this Guaranty does
not require any action by or in respect of, or filing with, any governmental body, agency or official and do not violate, conflict with
or cause a breach or a default under any provision of (i) applicable law or regulation, (ii) the organizational documents of such Guarantor,
(iii) any judgment, injunction, order, decree or other instrument binding upon it, or (iv) any agreement binding upon it; and (e) the
Guarantors are all of the subsidiaries of the Company.


 


7.
Covenants. Each Guarantor covenants with each Purchaser and the Collateral Agent that such Guarantor shall not grant any security
interest in or permit any Lien upon any of its assets in favor of any Person other than Permitted Liens (as defined in the Notes) and
security interests in favor of the Purchasers and the Collateral Agent. Each Guarantor agrees that it shall not take any action or engage
in any transaction that such Guarantor is prohibited from taking or engaging in pursuant to the terms of the Transaction Documents. In
addition, each Guarantor agrees to comply with the terms of the Transaction Documents to the same extent that the Company is required
to cause the Guarantors to comply with such terms of the Transaction Documents. Each Guarantor, by its signature hereto, hereby acknowledges
and agrees that a breach by such Guarantor of this Guaranty constitutes an “Event of Default” under the Notes and the other
Transaction Documents. For so long as this Guaranty remains in effect, the Company covenants and agrees to cause any wholly-owned or
majority-owned subsidiary of the Company acquired or formed after the Closing Date to become a party to this Guaranty by execution of
a joinder in the form of Exhibit A attached hereto.


 




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8.
Termination. This Guaranty shall not terminate until the full and complete performance and indefeasible satisfaction of all of
the Obligations (including, without limitation, the indefeasible payment in full in cash of all such Obligations) (i) in respect of the
Transaction Documents, and (ii) with respect to which claims have been asserted by Collateral Agent and/or a Purchaser arising out of
or relating to the Transaction Documents. Thereafter, but subject to the following, the Collateral Agent, on behalf of itself and as
agent for the Purchasers, shall take such actions and execute such documents as the Guarantors may reasonably request (and at the Guarantors’
cost and expense) in order to evidence the termination of this Guaranty. Payment of all of the Obligations owing from time to time shall
not operate as a discontinuance of this Guaranty. Each Guarantor further agrees that, to the extent that the Company or a Guarantor makes
a payment to the Purchasers or the Collateral Agent on the Obligations, or the Purchasers or the Collateral Agent receive any proceeds
from the Collateral (as defined in the Security Agreement) securing the Obligations or any other payments with respect to the Obligations,
which payment or receipt of proceeds or any part thereof is subsequently invalidated, declared to be fraudulent or preferential, set
aside or required to be returned or repaid to the Company, a Guarantor or any of their respective estates, trustees, receivers, debtors
in possession or any other Person under any insolvency or bankruptcy law (including, but not limited to the Bankruptcy Code), state or
federal law, common law or equitable cause, then to the extent of such payment, return or repayment, the obligation or part thereof which
has been paid, reduced or satisfied by such amount shall be reinstated and continued in full force and effect as of the date when such
initial payment, reduction or satisfaction occurred, and this Guaranty shall continue in full force notwithstanding any contrary action
which may have been taken by any Purchaser or the Collateral Agent in reliance upon such payment, and any such contrary action so taken
shall be without prejudice to any Purchaser’s or the Collateral Agent’s rights under this Guaranty and shall be deemed to
have been conditioned upon such payment having become final and irrevocable. Upon satisfaction of the Obligations in accordance with
this Section 8, the Guarantors’ obligations under this Guaranty shall immediately terminate and the Guaranty shall be void.


 


9.
Guaranty of Performance. Each Guarantor also, jointly and severally, guarantees the full, prompt and unconditional performance
of all Obligations and agreements of every kind owed or hereafter to be owed by the Company or the other Guarantors to the Purchasers
or the Collateral Agent under this Guaranty and the other Transaction Documents. Every provision for the benefit of the Purchasers or
the Collateral Agent contained in this Guaranty shall apply to the guaranty of performance given in this Section 9.


 


10.
Assumption of Liens and Obligations. To the extent that a Guarantor has received or shall hereafter receive distributions or transfers
from the Company of property or cash that are subject, at the time of such distribution or transfer, to Liens in favor of Purchasers
or the Collateral Agent in accordance with the Transaction Documents, such Guarantor hereby expressly agrees that (i) it shall hold such
assets subject to such Liens, and (ii) it shall be liable for the payment of the Obligations secured thereby. Each Guarantor’s
obligations under this Section 10 shall be in addition to its obligations as set forth in other sections of this Guaranty and not in
substitution therefor or in lieu thereof.


 


11.
Miscellaneous.


 


(a)
The terms “Company” and “Guarantor” as used in this Guaranty shall include: (i) any successor individuals, associations,
partnerships, limited liability companies, corporations or other entities to which all or substantially all of the business or assets
of such Company or such Guarantor shall have been transferred and (ii) any other associations, partnerships, limited liability companies,
corporations or entities into or with which such Company or such Guarantor shall have been merged, consolidated, reorganized, or absorbed.


 


(b)
Without limiting any other right of any Purchaser or the Collateral Agent, whenever any Purchaser or the Collateral Agent has the right
to declare any of the Obligations to be immediately due and payable (whether or not it has been so declared), the Collateral Agent, on
its behalf and in its capacity as agent for the benefit of the Purchasers, at its sole election without notice to the undersigned may
appropriate and set off against the Obligations:


 


(i)
any and all indebtedness or other moneys due or to become due the Company or to any Guarantor by any Purchaser or the Collateral Agent
in any capacity and whether arising out of or related to the Transaction Documents or otherwise; and


 


(ii)
any credits or other property belonging to the Company or any Guarantor (including all account balances, whether provisional or final
and whether or not collected or available) at any time held by or coming into the possession of any Purchaser or the Collateral Agent,
or any Affiliate of any Purchaser or the Collateral Agent, whether for deposit or otherwise;


 


in
each case, whether or not then due and owing, and the applicable Purchaser or the Collateral Agent, as applicable, shall be deemed to
have exercised such right of set off immediately at the time of such election even though any charge therefore is made or entered on
such Purchaser’s or the Collateral Agent’s records subsequent thereto. The Collateral Agent agrees to notify such Guarantor
in a reasonable time of any such set-off; however, failure of the Collateral Agent to so notify such Guarantor shall not affect the validity
of any set-off.


 




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(c)
Each Guarantor’s obligation hereunder is to pay the Obligations in full in cash when due according to this Guaranty, the Notes,
the Warrants, the other Transaction Documents, and any other agreements, documents and instruments governing the Obligations to the extent
provided herein, and shall not be affected by any stay or extension of time for payment for the benefit of the Company or any other Guarantor
resulting from any proceeding under the Bankruptcy Code or any other applicable law.


 


(d)
No course of dealing between the Company or any Guarantor, on the one hand, and a Purchaser or the Collateral Agent, on the other hand,
and no act, delay or omission by a Purchasers or the Collateral Agent in exercising any right or remedy hereunder or with respect to
any of the Obligations shall operate as a waiver thereof or of any other right or remedy, and no single or partial exercise thereof shall
preclude any other or further exercise thereof or the exercise of any other right or remedy. The rights and remedies of each Purchaser
and the Collateral Agent hereunder are cumulative and may be exercised singly or concurrently, and are not exclusive of any rights and
remedies provided by law.


 


(e)
This Guaranty shall inure to the benefit of the parties hereto and their respective successors and assigns.


 


(f)
Collateral Agent may assign its rights hereunder, in which event such assignee shall be deemed to be the Collateral Agent hereunder with
respect to such assigned rights.


 


(g)
Captions of the sections of this Guaranty are solely for the convenience of the parties hereto, and are not an aid in the interpretation
of this Guaranty and do not constitute part of the agreement of the parties set forth herein.


 


(h)
If any provision of this Guaranty is unenforceable in whole or in part for any reason, the remaining provisions shall continue to be
effective.


 


(i)
All questions concerning the construction, validity, enforcement and interpretation of this Guaranty shall be governed by the internal
laws of the State of New York, without giving effect to any choice of law or conflict of law provision or rule (whether of the State
of New York or any other jurisdiction) that would cause the application of the laws of any jurisdiction other than the State of New York.
Each Guarantor hereby irrevocably submits to the exclusive jurisdiction of the state and federal courts sitting in New York County, New
York, for the adjudication of any dispute hereunder or in connection herewith or with any transaction contemplated hereby or discussed
herein, and hereby irrevocably waives, and agrees not to assert in any suit, action or proceeding, any claim that it is not personally
subject to the jurisdiction of any such court, that such suit, action or proceeding is brought in an inconvenient forum or that the venue
of such suit, action or proceeding is improper. Each Guarantor hereby irrevocably waives personal service of process and consents to
process being served in any such suit, action or proceeding by mailing by registered or certified mail a copy thereof to such party at
the address for such notices to it under this Guaranty and agrees that such service shall constitute good and sufficient service of process
and notice thereof as of the date that is five business days after the mailing thereof. Nothing contained herein shall be deemed to limit
in any way any right to serve process in any manner permitted by law.


 


12.
Notices. All notices, approvals, requests, demands and other communications hereunder shall be delivered or made in the manner
set forth in, and shall be effective in accordance with the terms of, the Purchase Agreement; provided, that any communication
shall be effective as to any Guarantor if made or sent to the Company in accordance with the foregoing.


 


13.
Waivers.


 


(a)
Each Guarantor waives the benefit of all valuation, appraisal and exemption laws.


 


(b)
Upon the occurrence of a default or Event of Default (as defined in the Notes), each Guarantor hereby waives all rights to notice and
hearing of any kind prior to the exercise by any Purchaser or the Collateral Agent, on its behalf and in its capacity as agent for the
benefit of Purchasers, of its rights to repossess the Collateral without judicial process or to replevy, attach or levy upon the Collateral
without prior notice or hearing. Each Guarantor acknowledges that it has been advised by counsel of its choice with respect to this transaction
and this Guaranty.


 




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(c)
Each Guarantor waives its rights to a trial by jury of any claim or cause of action based upon or arising out of or related to this guaranty,
or the other transaction documents, in any action, proceeding or other litigation of any type brought by any Purchaser or the Collateral
Agent. Each Guarantor agrees that any such claim or cause of action shall be tried by a court without a jury. Without limiting the foregoing,
each Guarantor further agrees that its right to a trial by jury is waived by operation of this section as to any action, counterclaim
or other proceeding which seeks, in whole or in part, to challenge the validity or enforceability of this Guaranty or any provision hereof.
This waiver shall apply to any subsequent amendments, renewals, supplements or modifications to this Guaranty.


 


14.
Agent. The terms and provisions of the Purchase Agreement which set forth the appointment of the Collateral Agent, the indemnifications
and defenses to which the Collateral Agent is entitled and the limitations on the Collateral Agent’s duties and liabilities are
hereby incorporated by reference herein as if fully set forth herein and binding on the Guarantors hereby.


 


15.
Payments Free of Taxes.


 


(a)
Definitions. In this Section 15:


 


(i)
“Excluded Taxes” means, with respect to the Collateral Agent or the Purchasers, or any other recipient of any payment to
be made by or on account of any obligations of any Guarantor under this Guaranty, or under any other Transaction Document, income or
franchise taxes imposed on (or measured by) its net income by the United States of America or such other jurisdiction under the laws
of which such recipient is organized or in which its principal office is located.


 


(ii)
“Governmental Authority” means the government of the United States of America or any other nation, or any political subdivision
thereof, whether state or local, or any agency, authority, instrumentality, regulatory body, court, central bank or other entity exercising
executive, legislative, judicial, taxing, regulatory or administrative powers or functions of or pertaining to government over the Company
or any of the Guarantors, or any of their respective properties, assets or undertakings.


 


(iii)
“Indemnified Taxes” means Taxes other than Excluded Taxes.


 


(iv)
“Taxes” means any and all present or future taxes, levies, imposts, duties, deductions, charges or withholdings imposed by
any Governmental Authority.


 


(b)
Any and all payments by or on account of the Obligations of any of the Guarantors under this Guaranty or any other Transaction Document
shall be made without any set-off, counterclaim or deduction and free and clear of and without deduction for any Indemnified Taxes; provided
that if any Guarantor shall be required to deduct any Indemnified Taxes from such payments, then (i) the sum payable shall be increased
as necessary so that after making all required deductions (including deductions applicable to additional sums payable under this Section
15(b)), the Collateral Agent or the Purchasers, as applicable, receives an amount equal to the sum it would have received had no such
deductions been made, (ii) such Guarantor shall make such deductions and (iii) such Guarantor shall pay the full amount deducted to the
relevant Governmental Authority in accordance with applicable law.


 


16.
Indemnification by the Guarantors. Each Guarantor shall indemnify the Collateral Agent and the Purchasers, within 10 days after
written demand therefor, for the full amount of any Indemnified Taxes paid by the Collateral Agent or Purchasers, as applicable, on or
with respect to any payment by or on account of any obligation of such Guarantor under this Guaranty and the other Transaction Documents
(including Indemnified Taxes or imposed or asserted on or attributable to amounts payable under this Section 16) and any penalties, interest
and reasonable expenses including reasonable attorneys’ fees arising therefrom or with respect thereto, whether or not such Indemnified
Taxes were correctly or legally imposed or asserted by the relevant Governmental Authority. A certificate of the Collateral Agent or
any Purchaser as to the amount of such payment or liability under this Section 16 shall be delivered to such Guarantor and shall be conclusive
absent manifest error.


 




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17.
Counterparts; Headings. This Guaranty may be executed in two or more identical counterparts, all of which together shall be considered
one and the same agreement and shall become effective when counterparts have been signed by each party and delivered to each other party;
provided that a facsimile, “.pdf” format data file or similar electronically transmitted signature shall be considered
due execution and shall be binding upon the signatory thereto with the same force and effect as if the signature were an original signature.
The headings in this Guaranty are for convenience of reference only and shall not alter or otherwise affect the meaning hereof.


 


18.
Rights of Contribution. The Guarantors hereby agree as among themselves that, if any Guarantor shall make an Excess Payment (as
defined below), such Guarantor shall have a right of contribution from each other Guarantor in an amount equal to such other Guarantor’s
Contribution Share (as defined below) of such Excess Payment. The payment obligations of any Guarantor under this Section 18 shall be
subordinate and subject in right of payment to the Obligations until such time as the Obligations have been paid in full in cash, and
none of the Guarantors shall exercise any right or remedy under this Section 18 against any other Guarantor until such Obligations have
been paid in full in cash. For purposes of this Section 18, (a) “Excess Payment” shall mean the amount paid by any Guarantor
in excess of its Ratable Share of any Obligations; (b) “Ratable Share” shall mean, for any Guarantor in respect of any payment
of Obligations, the ratio (expressed as a percentage) as of the date of such payment of Obligations of (i) the amount by which the aggregate
present fair salable value of all of its assets and properties exceeds the amount of all debts and liabilities of such Guarantor (including
contingent, subordinated, unmatured, and unliquidated liabilities, but excluding the obligations of such Guarantor hereunder) to (ii)
the amount by which the aggregate present fair salable value of all assets and other properties of the Company and the Guarantors exceeds
the amount of all of the debts and liabilities (including contingent, subordinated, unmatured, and unliquidated liabilities, but excluding
the obligations of the Guarantors hereunder) of the Company and the Guarantors, provided, that, for purposes of calculating the
Ratable Shares of the Guarantors in respect of any payment of Obligations, any Guarantor that became a Guarantor subsequent to the date
of any such payment shall be deemed to have been a Guarantor on the date of such payment and the financial information for such Guarantor
as of the date such Guarantor became a Guarantor shall be utilized for such Guarantor in connection with such payment; and (c) “Contribution
Share” shall mean, for any Guarantor in respect of any Excess Payment made by any other Guarantor, the ratio (expressed as a percentage)
as of the date of such Excess Payment of (i) the amount by which the aggregate present fair salable value of all of its assets and properties
exceeds the amount of all debts and liabilities of such Guarantor (including contingent, subordinated, unmatured, and unliquidated liabilities,
but excluding the Obligations) of the Company and the Guarantors other than the maker of such Excess Payment; provided, however,
that, for purposes of calculating the Contribution Shares of the Guarantors in respect of any Excess Payment, any Guarantor that became
a Guarantor subsequent to the date of any such Excess Payment shall be deemed to have been a Guarantor on the date of such Excess Payment
and the financial information for such Guarantor as of the date such Guarantor became a Guarantor shall be utilized for such Guarantor
in connection with such Excess Payment. 


 


[Signature
page follows]


 




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IN
WITNESS WHEREOF, the Company and each of the Guarantors have executed this Guaranty as of the date first written above.


 


COMPANY:


 


	AMERICAN
    REBEL HOLDINGS, INC., a Nevada corporation	 
	 	 	 
	By:		 
	Name:		 
	Title:	Chief
    Executive Officer	 


 





GUARANTORS:


 


	AMERICAN
    REBEL, INC., a Nevada corporation 	 
	 	 	 
	By:		 
	Name:		 
	Title:		 


 










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	 	COLLATERAL AGENT:
	 	 
	 	Cavalry
    Fund I LP, a Delaware limited partnership, in its capacity as Collateral Agent for the Purchasers
	 	 	 
	 	By:	             
	 	Name:	 
	 	Title:	 


 










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EXHIBIT
A


 


Form
of Joinder to


Subsidiary
Guaranty


 


This
Joinder Agreement is made between the undersigned, __________________________ a [_________], (the “New Subsidiary”) and [
          ], a [           ], as Collateral Agent under that certain Subsidiary Guaranty dated as of __________ ___, 20__ (as amended, restated, supplemented
or otherwise modified from time to time, the “Guaranty”) by and among the Company, the Guarantors and the Collateral Agent;
together with each other Person that becomes a Guarantor thereunder after the date and pursuant to the terms thereof, to and in favor
of the Purchasers. Capitalized terms herein and not otherwise defined herein shall have the meanings assigned to such terms in the Guaranty.


 








1.
The New Subsidiary hereby acknowledges, agrees and confirms that, by its execution of this Joinder Agreement, the New Subsidiary will
be deemed to be a party to the Guaranty and a “Guarantor” for all purposes of the Guaranty, and shall have all of the obligations
of a Guarantor thereunder as if it had executed the Guaranty. The New Subsidiary hereby ratifies, as of the date hereof, and agrees to
be bound by, all of the terms, provisions and conditions applicable to the Guarantors contained in the Guaranty. Without limiting the
generality of the foregoing terms of this paragraph 1, the New Subsidiary hereby jointly and severally together with the other Guarantors,
guarantees to the Purchasers and the Collateral Agent, as provided in the Guaranty, the prompt payment and performance of the Obligations
in full when due (whether at stated maturity, as a mandatory prepayment, by acceleration or otherwise) strictly in accordance with the
terms thereof.


 


2.
The New Subsidiary represents and warrants that the representations and warranties set forth in Section 6 of the Guaranty are, with respect
to the undersigned, true and correct as of the date hereof.


 


3.
From and after the date hereof, each reference to a Guarantor in the Guaranty shall be deemed to include the undersigned.


 


4.
This Joinder Agreement may be executed in multiple counterparts, each of which shall constitute an original but all of which when taken
together shall constitute one contract.


 


5.
THIS JOINDER AGREEMENT SHALL BE GOVERNED BY THE INTERNAL LAWS OF THE STATE OF NEW YORK, WITHOUT GIVING EFFECT TO ANY CHOICE OF LAW OR
CONFLICT OF LAW PROVISION OR RULE (WHETHER OF THE STATE OF NEW YORK OR ANY OTHER JURISDICTION) THAT WOULD CAUSE THE APPLICATION OF THE
LAWS OF ANY JURISDICTION OTHER THAN THE STATE OF NEW YORK.


 


[Signature
page follows] 


 




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IN
WITNESS WHEREOF, the undersigned has executed this Joinder this ___ day of _____________, 20___.


 





[____________________________]


 







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