# C_2015114EN.01000401.xml

| 9.4.2015 | EN | Official Journal of the European Union | C 114/4 |
| --- | --- | --- | --- |

9.4.2015

EN

Official Journal of the European Union

C 114/4

---

Prior notification of a concentration

(Case M.7568 — M1 Fashion/LVMH/Pepe Jeans Group)

Candidate case for simplified procedure

(Text with EEA relevance)

(2015/C 114/05)

| 1. | On 27 March 2015, the Commission received a notification of a proposed concentration pursuant to Article 4 of Council Regulation (EC) No 139/2004 (1) by which the undertaking L Capital Asia 2 Pte. Limited (‘L Capital Asia’, Singapore), controlled by LVMH Moët Hennessy — Louis Vuitton S.A. (‘LVMH’, France) and the undertaking M1 Fashion Limited (‘M1 Fashion’, British Virgin Islands) acquire within the meaning of Article 3(1)(b) of the Merger Regulation joint control of the whole of the undertaking Pepe Jeans S.L. (‘Pepe Jeans Group’, Spain) by way of purchase of shares. |
| --- | --- |

1.

On 27 March 2015, the Commission received a notification of a proposed concentration pursuant to Article 4 of Council Regulation (EC) No 139/2004 (1) by which the undertaking L Capital Asia 2 Pte. Limited (‘L Capital Asia’, Singapore), controlled by LVMH Moët Hennessy — Louis Vuitton S.A. (‘LVMH’, France) and the undertaking M1 Fashion Limited (‘M1 Fashion’, British Virgin Islands) acquire within the meaning of Article 3(1)(b) of the Merger Regulation joint control of the whole of the undertaking Pepe Jeans S.L. (‘Pepe Jeans Group’, Spain) by way of purchase of shares.

1

| 2. | The business activities of the undertakings concerned are:
  —   for LVMH: production and sale of luxury goods (wines and spirits; fashion and leather goods, including accessories; perfumes and cosmetics; watches and jewellery; selective retailing as well as the luxury yachts industry). LVMH is controlled by Groupe Arnault, which also controls Christian Dior Couture,
  —   for M1 Fashion: investing in different economic sectors including sale of luxury fashion and leather goods under Façonnable brand,
  —   for Pepe Jeans Group: sale of luxury fashion products under Hackett brand and of denim fashion under Pepe Jeans brand. |
| --- | --- |

2.

The business activities of the undertakings concerned are:

—   for LVMH: production and sale of luxury goods (wines and spirits; fashion and leather goods, including accessories; perfumes and cosmetics; watches and jewellery; selective retailing as well as the luxury yachts industry). LVMH is controlled by Groupe Arnault, which also controls Christian Dior Couture,

for LVMH

—   for M1 Fashion: investing in different economic sectors including sale of luxury fashion and leather goods under Façonnable brand,

for M1 Fashion

—   for Pepe Jeans Group: sale of luxury fashion products under Hackett brand and of denim fashion under Pepe Jeans brand.

for Pepe Jeans Group

| 3. | On preliminary examination, the Commission finds that the notified transaction could fall within the scope of the Merger Regulation. However, the final decision on this point is reserved. Pursuant to the Commission Notice on a simplified procedure for treatment of certain concentrations under Council Regulation (EC) No 139/2004 (2) it should be noted that this case is a candidate for treatment under the procedure set out in this Notice. |
| --- | --- |

3.

On preliminary examination, the Commission finds that the notified transaction could fall within the scope of the Merger Regulation. However, the final decision on this point is reserved. Pursuant to the Commission Notice on a simplified procedure for treatment of certain concentrations under Council Regulation (EC) No 139/2004 (2) it should be noted that this case is a candidate for treatment under the procedure set out in this Notice.

2

| 4. | The Commission invites interested third parties to submit their possible observations on the proposed operation to the Commission.
  Observations must reach the Commission not later than 10 days following the date of this publication. Observations can be sent to the Commission by fax (+32 22964301), by email to COMP-MERGER-REGISTRY@ec.europa.eu or by post, under reference number M.7568 — M1 Fashion/LVMH/Pepe Jeans Group, to the following address:





  European Commission |
| --- | --- |
| Directorate-General for Competition |
| Merger Registry |
| 1049 Bruxelles/Brussel |
| BELGIQUE/BELGIË |

4.

The Commission invites interested third parties to submit their possible observations on the proposed operation to the Commission.

Observations must reach the Commission not later than 10 days following the date of this publication. Observations can be sent to the Commission by fax (+32 22964301), by email to COMP-MERGER-REGISTRY@ec.europa.eu or by post, under reference number M.7568 — M1 Fashion/LVMH/Pepe Jeans Group, to the following address:

European Commission

Directorate-General for Competition

Merger Registry

1049 Bruxelles/Brussel

BELGIQUE/BELGIË

---

(1)  OJ L 24, 29.1.2004, p. 1 (the ‘Merger Regulation’).

1

(2)  OJ C 366, 14.12.2013, p. 5.

2

---