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                                                                    EXHIBIT 10.2

                         BRONNER SLOSBERG HUMPHREY CO.
                               1999 OPTION PLAN

SECTION 1.  Purpose; Definitions

     The purpose of the Plan is to give Bronner Slosberg Humphrey Co., a
Massachusetts business trust (the "Company") and its Affiliates (each as defined
below) a competitive advantage in attracting, retaining and motivating key
employees and other individuals providing services to the Company and its
Affiliates, and to enable the Company and its Affiliates to provide incentives
linked to the financial results of the Company's and its subsidiaries'
businesses.

     For purposes of the Plan, the following terms are defined as set forth
below:

     "Affiliate" shall mean with respect to a specified Person, any Person that
directly, or indirectly through one or more intermediaries, Controls, or is
Controlled by, or is under common Control with, the specified Person.

     "Board" means the Board of Directors of the Trustee.

     "Code" means the Internal Revenue Code of 1986, as amended, and any
successor thereto.

     "Committee" has the meaning set forth in Section 2(a).

     "Company" means Bronner Slosberg Humphrey Co., a Massachusetts business
trust.

     "Control" shall mean the possession, direct or indirect, of the power to
direct or cause the direction of the management and policies of a Person,
whether through ownership of voting securities, contract, or otherwise.

     "Employment/Service" means employment with, or the performance of services
as a non-employee director, consultant or other independent contractor for, the
Company or any of its Affiliates.

     "Exchange Act" means the Securities Exchange Act of 1934, as amended from
time to time, and any successor thereto.

     "Exercise Date" has the meaning set forth in Section 6(b).

     "Exercise Notice" means a written notice by a Participant to the Company,
on such form as the Committee may prescribe from time to time, stating that an
Option is being exercised.

     "Exercise Price" shall mean the price per Share at which Shares can be
purchased pursuant to Options.
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     "Fair Market Value" of a Share as of any given date means (i) if the Shares
are not then listed on any exchange or NASDAQ, the fair market value of a Share
as determined in good faith by the Committee, and (ii) if the Shares are so
listed, the mean between the highest and lowest reported sales prices on such
date of a Share on the New York Stock Exchange or, if not listed on such
exchange, on any other national securities exchange on which the Shares is
listed or, if not so listed, on NASDAQ on the last preceding date on which there
was a sale of Shares on such exchange or on NASDAQ.

     "Incentive Stock Option" means any Option that is designated in the
applicable Option Agreements, and that qualifies as, an "incentive stock option"
within the meaning of Section 422 of the Code.

     "IPO" means the consummation of the first sale of Shares for cash by the
Company (or its successor entity), or by the holders of such Shares, in each
case in an underwritten public offering registered under the Act.

     "Mature Shares" means Shares that have been owned by the Participant in
question for at least six months.

     "NASDAQ" means the NASDAQ Stock Market, Inc.  National Market.

     "Non-Qualified Stock Option" means any Option that is not an Incentive
Stock Option.

     "Option" means a right to purchase Shares granted pursuant to this Plan.

     "Option Agreement" means an agreement setting forth the terms and
conditions of an Option or Options.

     "Participant" means any individual eligible to receive grants of Options as
set forth in Section 4 to whom an Option has been granted.

     "Person" means an individual, corporation, partnership, limited liability
company, joint venture, trust, unincorporated organization, government (or any
department or agency thereof) or other entity.

     "Plan" means the Bronner Slosberg Humphrey Co. 1999 Option Plan, as set
forth herein and as hereinafter amended from time to time.

     "Plan Shares" has the meaning set forth in Section 11(b).

     "Positano" means Positano Partners Ltd., a Bermuda exempt company.

     "Positano's Consent" means the written consent of Positano.

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     "Rule 13d-3" means Rule 13d-3, as promulgated by the SEC under the Exchange
Act, as amended from time to time.

     "SEC" means the Securities and Exchange Commission or any successor agency.

     "Section 162(m) Option" means an Option that is (i) granted at a time when
the Company is a "publicly held corporation" within the meaning of Section
162(m)(2) of the Code, and (ii) not exempt from the application of Section
162(m) of the Code by reason of one of the transition rules set forth in
Treasury Regulation Section 1.162-27(f) or a similar transition rule.

     "Securities Act" means the Securities Act of 1933, as amended from time to
time, and any successor thereto.

     "Shares" means the shares of beneficial interest, no par value per share,
in the Company, together with any other securities into which Shares may be
converted or exchanged, as provided herein.

     "Trustee" means Vesuvio, Inc., a Delaware corporation and the sole trustee
of the Company.

SECTION 2.  Administration

            (a) Committee.  The Plan shall be administered by a committee of the
Board designated for such purpose (the "Committee"), or, if no Committee has
been designated, by the Board (in which case all references herein to the
Committee shall include the Board).

            (b) Powers of Committee. Among other things, the Committee shall
have the authority, subject to the terms of the Plan, to:

                (i)   select the Participants to whom Options are granted;

                (ii)  determine whether and to what extent awards of Incentive
                      Stock Options and Non-Qualified Stock Options or any
                      combination thereof are to be granted hereunder;

                (iii) determine the number of Shares to be covered by each
                      Option granted hereunder;

                (iv)  determine the terms and conditions of any Option granted
                      hereunder;

                (v)   with Positano's Consent, accelerate the vesting, and
                      otherwise modify, amend or adjust the terms and
                      conditions, of any Option, at any time or from time to
                      time;

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               (vi)    adopt, alter and repeal such administrative rules,
                       guidelines and practices governing the Plan as it shall
                       from time to time deem advisable;

               (vii)   interpret the terms and provisions of the Plan and any
                       Option issued under the Plan and the Option Agreement
                       relating thereto in its sole discretion; and

               (viii)  otherwise supervise the administration of the Plan.

          (c)  Action by Majority.  The Committee may act only by a majority of
its members, except that the members thereof may authorize any one or more of
their number or any officer of the Company to execute and deliver documents on
behalf of the Committee.

          (d)  Delegation of Authority to Grant Options. The Committee, in its
discretion, may delegate to the Chief Executive Officer of the Company all or
part of the Committee's authority and duties with respect to the granting of
Options at Fair Market Value to individuals who are not subject to the reporting
and other provisions of Section 16 of the Exchange Act or "covered employees"
within the meaning of Section 162(m) of the Code. Any such delegation by the
Committee shall include a limitation as to the amount of Options that may be
granted during the period of the delegation and shall contain guidelines as to
the determination of the Fair Market Value exercise price of any Option and the
vesting criteria. The Committee may revoke or amend the terms of a delegation at
any time but such action shall not invalidate any prior actions of the
Committee's delegate or delegates that were consistent with the terms of the
Plan.

          (e) Dispute Resolution.  Any dispute or disagreement which may arise
under, or as a result of, or in any way relate to, the interpretation,
construction or application of the Plan or an Option (or related Option
Agreement) granted hereunder shall be resolved by the Committee in its sole
discretion.  All decisions made by the Committee shall be final and binding on
all Persons, including the Company and the Participants.

          (f) Indemnification.  No member of the Committee or the Board shall be
liable for any action or determination made in good faith with respect to the
Plan or any Option or Option Agreement.  To the full extent permitted by law,
the Company shall indemnify and save harmless each Person made or threatened to
be made a party to any civil or criminal action or proceeding by reason of the
fact that such Person, or such Person's testator or intestate, is or was a
member of the Committee.

SECTION 3.  Shares Subject to Plan

          (a) Number of Shares.  The total number of Shares reserved and
available for grant under the Plan shall be 226,545 Shares.  Shares subject to
Options under the Plan may be authorized and unissued shares or may be treasury
shares.  If any Option terminates without being exercised, the shares subject to
such Option shall again be available for grants of Options

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under the Plan. In addition, the maximum number of shares with respect to which
Section 162(m) Options may be granted to any one individual in any one calendar
year shall be 50,000.

          (b) Adjustments.  In the event of any incorporation, merger,
reorganization, consolidation, recapitalization, spinoff, share dividend, split
or reverse split, extraordinary distribution with respect to the Shares or other
change in the structure of the Company affecting the Shares, the Committee or
the Board may make such substitution or adjustment in the aggregate number and
kind of shares or other property reserved for issuance under the Plan, in the
number, kind and Exercise Price of shares or other property subject to
outstanding Options, subject to the limitation set forth in the last sentence of
Section 3(a), and/or such other equitable substitution or adjustments as it may
determine to be fair and appropriate in its sole discretion.

SECTION 4.  Participants

     Any individual who is employed by, or performs services as a non-employee
director, consultant or other independent contractor for, the Company or any of
its Affiliates, and who is responsible for or contributes to the management,
growth and profitability of the business of the Company and/or its Affiliates,
shall be eligible to be granted Options under the Plan.

SECTION 5.  Grants of Options

            (a) Required Terms for All Options.  All Options shall have the
following terms and conditions:

                (i)   Except as otherwise approved by the Committee, the
                      Exercise Price per Share of such an Option shall be not
                      less than the Fair Market Value of a Share on the date of
                      grant;

               (ii)   Each such Option shall have a term ending at the close of
                      business on the tenth anniversary of the date of grant;
                      and

               (iii)  Subject to the limitations set forth in Section 7 below
                      and unless Positano's Consent to another vesting schedule
                      is obtained, each such Option shall vest with respect to
                      the shares issuable thereunder (the "Option Shares")
                      according to the following schedule:

                      (A) Twenty-five percent (25%) of the Option Shares shall
                          vest one year following the date of grant; and

                      (B) An additional six and one-quarter percent (6 1/4%) of
                          the Option Shares shall vest (i) one year and three
                          months following the date of grant; and (ii) at the
                          end of each three month period thereafter, until the
                          Option Shares are

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                          one hundred percent (100%) vested on the date which is
                          four years following the date of grant.

            (b) Additional Requirements Applicable to All Options. Options shall
be evidenced by Option Agreements setting forth the terms and conditions thereof
in such detail as the Committee may determine from time to time. An Option
Agreement shall expressly indicate whether it is intended to be an agreement for
an Incentive Stock Option or a Non-Qualified Stock Option. The grant of an
Option shall occur on the date the Committee by resolution selects an individual
to receive a grant of an Option, determines the number of Shares to be subject
to such Option to be granted to such individual and specifies the terms and
provisions of the Option (including the vesting schedule, if any), or on such
later date as the Committee may determine. The Company shall notify a
Participant of any grant of an Option, and a written Option Agreement shall be
duly executed and delivered by the Company to the Participant. Subject to
Section 11(a), such agreement shall become effective upon execution by the
Company and the Participant.

            (c) Change-of-Control Vesting. Notwithstanding any other provision
of this Plan, unless otherwise provided in the applicable Option Agreement, each
Option shall vest, to the extent not theretofore vested, upon the acquisition,
for consideration consisting solely of cash, by any individual, entity or group
(within the meaning of Section 13(d)(3) or 14(d)(2) of the Exchange Act) that is
not affiliated with the Company or its owners immediately before such
acquisition, of beneficial ownership (within the meaning of Rule 13d-3
promulgated under the Exchange Act) of more than 50% of the equity interests,
measured by vote or value, of the Company.

            (d) Types of Stock Options. Options granted under the Plan may be
either Incentive Stock Options or Non-Qualified Stock Options, and shall be
designated as such in the applicable Option Agreement. Incentive Stock Options
may be granted only to employees of the Company or any Affiliate that is a
"subsidiary corporation" within the meaning of Section 424(f) of the Code. To
the extent that any Option does not qualify as an Incentive Stock Option, even
if so designated, it shall be deemed to be a Non-Qualified Stock Option.

SECTION 6.  Exercise of Options

            (a) Exercise.  Subject to the provisions of this Section 6, Options
may be exercised, in whole or in part, at any time during the option term after
they have vested by giving an Exercise Notice to the Company in accordance with
this Section 6; provided, that no Option may be exercised with respect to a
number of Shares that is less than the lesser of (i) one hundred and (ii) the
total number of Shares remaining available for exercise pursuant to the Option.

            (b) Procedures.  Unless otherwise permitted by the Committee, an
Exercise Notice shall be delivered no less than two business days in advance of
the effective date of the proposed exercise (the "Exercise Date").  An Exercise
Notice shall be accompanied by the Stock Option Agreement evidencing the Option
and shall specify the number of Shares with respect to which the Option is being
exercised, the Exercise Date and any requests with respect to the form

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of payment and withholding taxes or as provided in Sections 6(c) and 11(f),
respectively, and shall be signed by the Participant. The partial exercise of an
Option shall not cause the expiration, termination or cancellation of the
remaining portion thereof. Upon the partial exercise of an Option, the Stock
Option Agreement evidencing such Option, marked with any notations deemed
appropriate by the Committee, shall be returned to the Participant exercising
such Option.

          (c) Payment.  Each Exercise Notice shall be accompanied by payment in
full of the aggregate Exercise Price for the shares being purchased. Such
payment shall be made by certified or bank check, wire transfer, or such other
instrument as the Committee may accept. If approved by the Committee, payment,
in full or in part, may also be made in the form of unrestricted Mature Shares,
based on the Fair Market Value of the Shares on the date the Option is
exercised; provided, however, that, in the case of an Incentive Stock Option the
right to make a payment in such Shares may be authorized only at the time the
Option is granted. In the discretion of the Committee, payment for any Shares in
connection with the exercise of an Option at a time when the Shares are listed
on a national securities exchange or on NASDAQ may also be made by delivering a
properly executed exercise notice to the Company, together with a copy of
irrevocable instructions to a broker to deliver promptly to the Company the
amount of sale or loan proceeds to pay the purchase price, and, if requested by
the Company, the amount of statutory and regulatory federal, state, local or
foreign withholding taxes. To facilitate the foregoing, the Company may enter
into agreements for coordinated procedures with one or more brokerage firms.

          (d) Rights as Shareholders.  Notwithstanding any other provision of
this Plan or any Option Agreement, no Shares shall be issued pursuant to the
exercise of an Option until full payment therefor has been made.  Except as
otherwise provided in the applicable Option Agreement, subject to a
Participant's compliance with Section 11(a) hereof, a Participant shall have all
of the rights of a shareholder of the Company holding the class or series of
Shares that is subject to such Option (including, if applicable, the right to
vote the shares and the right to receive dividends and distributions), when the
Participant has given written notice of exercise, has paid in full for such
shares and, if requested, has given the representations referred to in Section
11(b).

SECTION 7.  Effect of Termination of Employment/Service

     Except as otherwise provided in the Option Agreement or as otherwise
determined by the Committee, in the event that a Participant's
Employment/Service is terminated for any reason, (A) each then-outstanding
Option granted to such Participant that had vested as of the date of such
termination of Employment/Service shall remain exercisable until the earlier of
the close of business on the 30th day following the date of such termination of
Employment/Service and the end of its term and (B) all then-outstanding Options
granted to such Participant that had not vested as of the date of such
termination of Employment/Service shall be forfeited.

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SECTION 8.  Transferability of Options

            (a) Limit on Transfers.  No Option shall be transferable by the
Participant other than (i) by designation of a beneficiary in accordance with
Section 8(b), or (ii) in the case of a Non-Qualified Stock Option, as otherwise
expressly permitted under the applicable Option Agreement including, if so
permitted, pursuant to a gift to such Participant's spouse, children,
grandchildren or other living descendants, whether directly or indirectly or by
means of a trust, partnership, limited liability company or otherwise.  All
Options shall be exercisable, subject to the terms of this Plan, during the
Participant's lifetime, only by the Participant or any Person to whom such
Option is transferred pursuant to the preceding sentence.  The term
"Participant" includes the beneficiary of the Participant pursuant to Section
8(b) and any Person to whom an Option is otherwise transferred in accordance
with this Section 8; provided, however, that references herein to
Employment/Service of a Participant or termination of Employment/Service of a
Participant shall continue to refer to the Employment/Service or termination of
Employment/Service of the Participant to whom the Option was granted hereunder.

            (b) Beneficiaries.  A Participant shall have the right to designate
a beneficiary who shall be entitled to exercise the Participant's Options
(subject to their terms and conditions) following the Participant's death, and
to whom any amounts payable or Shares deliverable following the Participant's
death shall be paid or delivered, as applicable. Such designations shall be made
in accordance with procedures established by the Committee from time to time. If
no beneficiary designation form is on file with the Committee at the time of a
Participant's death, or the Committee determines in good faith that the form on
file is invalid, then the Participant's beneficiary shall be deemed to be the
Participant's estate.

SECTION 9.  Amendment, Termination and Cancellation

            (a) Plan.  The Board may amend, alter, or terminate the Plan,
prospectively or retroactively, but no amendment, alteration or termination
shall impair the rights of any Participant under an Option theretofore granted
without the Participant's consent.

            (b) Options.  The Committee may amend the terms of any Option,
prospectively or retroactively, but no such amendment shall impair the rights of
any Participant thereunder without the Participant's consent.

            (c) Cancellation.  Notwithstanding any other provision of this Plan
or any Option Agreement, the Committee may elect at any time before or upon
receipt of notice of exercise of an Option to cancel all or any portion of any
Option by delivering to the Participant Shares having a Fair Market Value equal
to (i) the excess of the Fair Market Value of one Share on the effective date of
such cancellation over the Exercise Price per Share of the Option, times (ii)
the number of Shares as to which the Option is being canceled.

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SECTION 10.  Unfunded Status of Plan

     It is presently intended that the Plan constitute an "unfunded" plan for
incentive and deferred compensation.  The Committee may authorize the creation
of trusts or other arrangements to meet the obligations created under the Plan
to deliver Shares or make payments; provided, however, that unless the Committee
otherwise determines, the existence of such trusts or other arrangements is
consistent with the "unfunded" status of the Plan.

SECTION 11.  General Provisions

             (a) Options and Certificates.  Shares issuable upon the exercise of
an Option (each, a "Plan Share") shall be evidenced in such manner as the
Committee may deem appropriate, including book-entry registration or issuance of
one or more share certificates. Any certificate issued in respect of Plan Shares
shall be registered in the name of such Participant and shall bear appropriate
legends referring to the terms, conditions, and restrictions applicable to such
Option, substantially in the following form:

             "The transferability of this certificate and the shares represented
             hereby are subject to the terms, conditions and restrictions set
             forth in a certain Stock Option Agreement, dated as of
             _______,_____ by and between the issuer and the registered holder
             hereof. Copies of such agreement are on file at the offices of
             Bronner Slosberg Humphrey Co., Prudential Tower, 800 Boylston
             Street, Boston, MA 02199."

             "The securities represented by this certificate have not been
             registered under the Securities Act of 1933, as amended, or under
             the securities laws of any state, and may not be sold or otherwise
             disposed of except pursuant to an effective registration statement
             under said Act and applicable state securities laws or an
             applicable exemption to the registration requirements of such Act
             and laws."

Such Plan Shares may bear other legends to the extent the Committee determines
it to be necessary or appropriate, including any required pursuant to any
applicable Option Agreement. If and when all restrictions expire without a prior
forfeiture of the Plan Shares theretofore subject to such restrictions, new
certificates for such shares shall be delivered to the Participant without the
first legend listed above.

                    (ii) The Committee may require that any certificates
evidencing Plan Shares be held in custody by the Company until the restrictions
thereon shall have lapsed and that the Participant deliver a share power,
endorsed in blank, relating to the Plan Shares.

               (b) Representations and Warranties.  The Committee may require
each Person purchasing or receiving Plan Shares to (i) represent to and agree
with the Company in writing that such Person is acquiring the shares without a
view to the distribution thereof and (ii) make any other representations and
warranties that the Committee deems appropriate.

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               (c) Additional Compensation.  Nothing contained in the Plan shall
prevent the Company or any of its Affiliates from adopting other or additional
compensation arrangements for its employees.

               (d) No Right of Employment/Service.  Adoption of the Plan or
grant of any Option shall not confer upon any individual eligible for grants of
Options any right to continued Employment/Service, nor shall it interfere in any
way with the right of the Company or any of its Affiliates thereof to terminate
the Employment/Service of any such individual at any time.

               (e) Withholding Taxes.  No later than the date as of which an
amount first becomes includible in the gross income of a Participant for federal
income tax purposes with respect to any Option under the Plan, such Participant
shall pay to the Company or, if appropriate, any of its Affiliates, or make
arrangements satisfactory to the Committee regarding the payment of, any
federal, state, local or foreign taxes of any kind required by law to be
withheld with respect to such amount. If approved by the Committee, and subject
to Positano's Consent, withholding obligations may be settled with Mature
Shares. The obligations of the Company under the Plan shall be conditional on
such payment or arrangements, and the Company and its Affiliates shall, to the
extent permitted by law, have the right to deduct any such taxes from any
payment otherwise due to the Participant. The Committee may establish such
procedures as it deems appropriate, including making irrevocable elections, for
the settlement of withholding obligations with Shares.

               (f) Governing Law.  Except to the extent that provisions of the
Plan are governed by applicable provisions of the Code or other substantive
provisions of Federal law, the Plan and all Options made and actions taken
thereunder shall be governed by and construed and enforced in accordance with
the laws of the Commonwealth of Massachusetts without regard to the principles
of conflicts of law thereof.

               (g) Compliance with Laws.  If any law or any regulation of any
commission or agency having jurisdiction shall require the Company or a
Participant seeking to exercise Options to take any action with respect to the
Plan Shares to be issued upon the exercise of Options, then the date upon which
the Company shall issue or cause to be issued the certificate or certificates
for the Plan Shares shall be postponed until full compliance has been made with
all such requirements of law or regulation; provided, that the Company shall use
its reasonable efforts to take all necessary action to comply with such
requirements of law or regulation. Moreover, in the event that the Company shall
determine that, in compliance with the Securities Act or other applicable
statutes or regulations, it is necessary to register any of the Plan Shares with
respect to which an exercise of an Option has been made, or to qualify any such
Plan Shares for exemption from any of the requirements of the Securities Act or
any other applicable statute or regulation, no Option may be exercised and no
Plan Shares shall be issued to the exercising Participant until the required
action has been completed; provided, that the Company shall use its reasonable
efforts to take all necessary action to comply with such requirements of law or
regulation. Notwithstanding anything to the contrary contained herein, neither
the Board nor the members of the Committee owes a fiduciary duty to any
Participant in his or her capacity as such.

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          (h) Notices.  All Exercise Notices, notices, requests, demands or
other communications required by or otherwise given with respect to the Plan
shall be in writing and shall be deemed to have been duly given to any party
when delivered by hand, by messenger, or by a nationally recognized overnight
delivery company, when delivered by facsimile, or when delivered by first-class
mail, postage prepaid and return receipt requested, in each case to the
applicable addresses set forth below:

     If to the Participant:

          To the address shown on the Stock Option Agreement.


     If to the Company:

          Bronner Slosberg Humphrey Co.
          Prudential Tower
          800 Boylston Street
          Boston, MA 02199
          Attention:  President

          Facsimile: (617) 867-1111

(or to such other address as the party in question shall from time to time
designate by written notice to the other parties).  Notices sent by registered
or certified mail in accordance with this Section shall be deemed delivered as
of the date posted in the United States mail.

SECTION 12.  Effective Date of Plan

     The Plan shall be effective as of September 29, 1999.



ADOPTED BY BOARD:        September 29, 1999

APPROVED BY POSITANO:    September 29, 1999

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