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                                                                   EXHIBIT 10.37


                              FIRST AMENDMENT TO
                             AMENDED AND RESTATED
                         MERKERT AMERICAN CORPORATION
                     1998 STOCK OPTION AND INCENTIVE PLAN


     This First Amendment (the "Amendment") to the Amended and Restated Merkert
American Corporation ("Merkert" or the "Company") 1998 Stock Option and
Incentive Plan, dated July 1, 1998  (the "Plan"), was adopted by the Board of
Directors (the "Board") of the Company on August 18, 1999.

     WHEREAS, the Board believes that the availability of an adequate number of
shares of common stock, $.01 par value per share (the "Stock"), under the Plan
has been, and in the future will be, an important factor in attracting and
retaining the highest caliber directors, executives, employees and consultants
of the Company;

     WHEREAS, the Board has determined that, in light of the proposed merger of
Richmont Marketing Specialists, Inc. with and into the Company and the proposed
issuance of options to purchase 800,000 shares of Stock to employees and other
persons associated with Richmont, the number of shares of Stock available for
issuance under the Plan is currently insufficient; and

     WHEREAS, the Board has determined that approximately 13% of the Company's
outstanding Stock should be reserved for issuance under the Plan.

     NOW WHEREFORE, the Plan is hereby amended in the following manner:

     Section 3 (a) is amended in its entirety as follows:

               "(a)  Stock Issuable.  The maximum number of shares of Stock
     reserved and available for issuance under the Plan (the "Maximum Share
     Number") shall be such aggregate number of shares of Stock as does not
     exceed the sum of (i) 1,847,762 shares (subject to adjustment in accordance
     with Section 3(b) hereof); plus (ii) as of January 1, 2000 and each January
     1 thereafter, 13.0 percent of any net increase since the date of this
     Amendment in the total number of shares of Stock actually outstanding.
     Notwithstanding the foregoing, the maximum number of shares of Stock for
     which Incentive Stock Options may be granted under the Plan shall not
     exceed 1,847,762 shares reduced by the aggregate number of shares subject
     to outstanding Awards granted under the Plan.  For purposes of this
     limitation, if any portion of an Award is forfeited, canceled, reacquired
     by the Company, satisfied without the issuance of Stock or otherwise
     terminated, the shares of Stock underlying such portion of the Award shall
     be added back to the shares of Stock available for
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     issuance under the Plan. Subject to such overall limitation, shares of
     Stock may be issued up to such maximum number pursuant to any type or types
     of Award; provided, however, Stock Options or Stock Appreciation Rights
     with respect to no more than 250,000 shares of Stock may be granted to any
     one individual participant during any one calendar year period. The shares
     available for issuance under the Plan may be authorized but unissued shares
     of Stock or shares of Stock reacquired by the Company."