Director Stock Plan



 Exhibit 10.3 
 HARLEY-DAVIDSON, INC. 
 DIRECTOR STOCK PLAN 
 (As Amended and Restated Effective January 1, 2009) 
 ARTICLE I 
 Purpose 
 The purpose of the Harley-Davidson, Inc. Director Stock Plan is to facilitate payment of compensation to nonemployee directors in the form of Common
Stock of Harley-Davidson, Inc. or in a form the value of which is based upon the value of Common Stock of Harley-Davidson, Inc. Such payment should provide a method for nonemployee directors to meet the requirements of the Director and Senior
Executive Stock Ownership Guidelines for Harley-Davidson, Inc. and an increased incentive for nonemployee directors to contribute to the future success and prosperity of Harley-Davidson, Inc. We believe this will, in turn, enhance the value of the
stock for the benefit of the shareholders, and increase the ability of Harley-Davidson, Inc. to attract and retain directors of exceptional skill upon whom, in large measure, its sustained growth and profitability depend. 
 ARTICLE II 
 Definitions

 The following capitalized terms used in the Plan shall have the respective meanings set forth in this Article: 
 2.1. Affiliate: Each corporation, trade or business that, with the Company, forms part of a controlled group of corporations or group of trades or
businesses under common control within the meaning of Code Sections 414(b) or (c); provided that for purpose of determining when an Outside Director has incurred a Separation from Service, the phrase “at least fifty percent (50%)” shall be
used in place of “at least eighty percent (80%)” each place it appears in Code Section 414(b) and (c) and the regulations thereunder. 
 2.2. Annual Retainer Fee: The annual retainer fee then in effect for service by an Outside Director as a director, board committee chair and/or committee member, excluding grants of “Share Units”
pursuant to Article IX hereof. 
 2.3. Board: The Board of Directors of the Company. 
 2.4. Change of Control Event: 
 a. For purposes of Section 8.4, a change of control event as defined in Schedule A. 







 b. For purposes of Sections 8.5 and 9.6, a change of control event as defined in
regulations promulgated by the Secretary of the Treasury for purposes of Code Section 409A, with respect to Harley-Davidson, Inc. 
 2.5. Code: The Internal Revenue Code of 1986, as amended. 
 2.6. Committee: The Nominating and Corporate Governance
Committee of the Board; provided that if any member of the Nominating and Corporate Governance Committee is not a Disinterested Person, the Committee shall be comprised of only those members of the Nominating and Corporate Governance Committee who
are Disinterested Persons. 
 2.7. Common Stock: The common stock of the Company. 
 2.8. Company: Harley-Davidson, Inc. 
 2.9. Deferral Election: An election by an Outside Director to defer receiving all or any portion of the shares of Common Stock that would otherwise be transferred to such Outside Director pursuant to a Share Election. 
 2.10. Disinterested Persons: Nonemployee directors within the meaning of Rule 16b-3 as promulgated under the Securities Exchange Act of 1934, as
amended. 
 2.11. Fair Market Value: (From and after February 14, 2007) On the date as of which Fair Market Value is being
determined, if the Common Stock is listed for trading on the New York Stock Exchange, the closing sales price on the date in question as reported in The Wall Street Journal, or if no sales of Common Stock occur on the date in question, on the last
preceding date on which there was a sale on such exchange. 
 2.12. Option: A stock option granted under the Plan. 
 2.13. Option Price: The purchase price of a share of Common Stock under an Option. 
 2.14. Optionee: A person who has been granted one or more Options. 
 2.15. Outside Director: Each member of the Board who is not also an employee of the Company or any Subsidiary (including members of the Committee). 
 2.16. Plan: The Harley-Davidson, Inc. Director Stock Plan. 
 2.17. Separation from Service: The date on which an Outside Director ceases service as a director of the Company and all Affiliates, provided that such cessation of service constitutes a separation from service
for purposes of Code Section 409A. 
  

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 2.18. Share Accounts. An Outside Director’s Deferral Share Account and/or Grant Share
Account; provided, however, that an Outside Director’s Deferral Share Account shall consist of the following subaccounts (as applicable): 
 a. Pre-2005 Deferral Share Account. The portion of an Outside Director’s Deferral Share Account that is attributable to shares of Common Stock that would have been paid to the Outside Director prior to
January 1, 2005 except for the Outside Director’s Deferral Election, together with any additional Share Units credited as a result of deemed dividends on the Share Units credited to the subaccount. 
 b. Post-2004 Deferral Share Account. The portion of an Outside Director’s Deferral Share Account that is attributable to
shares of Common Stock that would otherwise be paid to the Outside Director after December 31, 2004 except for the Outside Director’s Deferral Election, together with any additional Share Units credited as a result of deemed dividends on
the Share Units credited to the subaccount. 
 2.19. Share Election: An election by an Outside Director to receive either 50% or 100%
of his or her Annual Retainer Fee in the form of Common Stock (subject to any Deferral Election by an Outside Director), with the receipt of such shares of Common Stock to be in lieu of any cash payment for that portion of his or her Annual Retainer
Fee; provided, however, that if, at the time an Annual Retainer Fee is payable, an Outside Director satisfies, through the ownership of Common Stock and/or Share Units credited to his or her Share Accounts, the stock ownership guidelines for
directors then in effect that the Board or any committee of the Board has established, then the Outside Director may make a Share Election to receive 0% of such Annual Retainer Fee in the form of Common Stock. 
 2.20. Share Unit: A hypothetical share of Common Stock. 
 2.21. Subsidiary: A corporation, limited partnership, general partnership, limited liability company, business trust or other entity of which more than fifty percent (50%) of the voting power or ownership
interest is directly and/or indirectly held by the Company. 
 2.22. Termination Date: The day preceding the tenth anniversary of the
date on which the Option is granted. 
 ARTICLE III 
 Administration 
 3.1. The Committee: The Committee shall administer the Plan and shall have
full power to construe and interpret the Plan, establish and amend rules and regulations for its administration, and perform all other acts relating to the Plan, including the delegation of administrative responsibilities, which it believes
reasonable and proper. 
 3.2. Actions Final: Any decision made, or action taken, by the Committee arising out of or in connection
with the interpretation and administration of the Plan shall be final and conclusive. 
  

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 ARTICLE IV 
 Shares Subject to the Plan 
 4.1. The total number of shares of Common Stock available for delivery
under the Plan shall be 200,000 as of May 2, 1998 (after giving effect to a 2-for-1 stock split effected in 2000). The foregoing amount shall be subject to adjustment in accordance with Article X of the Plan. If an Option or portion thereof
shall expire, be canceled or terminate for any reason without having been exercised in full, the unpurchased shares covered by such Options shall be available for future grants of Options. Shares of Common Stock to be delivered under the Plan shall
be made available solely from authorized and issued shares of Common Stock reacquired and held as treasury shares. In no event shall the Company be required to deliver fractional shares of Common Stock under the Plan. Whenever under the terms of the
Plan a fractional share of Common Stock would otherwise be required to be delivered, there shall be delivered in lieu thereof one full share of Common Stock. Payments in respect of an Outside Director’s Share Accounts that are made in cash
shall not reduce the number of shares of Common Stock available for delivery under the Plan. 
 ARTICLE V 
 Eligibility 
 5.1. Only Outside
Directors shall be entitled to participate in the Plan. 
 ARTICLE VI 
 Options 
 6.1. Option Grants: Prior to December 31, 2002, each
Outside Director who served as a member of the Board immediately following an annual meeting of shareholders of the Company was automatically granted on the first business day after such meeting (the “Annual Grant Date”) an Option for the
purchase of such number of shares of Common Stock (rounded up to the nearest multiple of 100) whose Fair Market Value on the Annual Grant Date equaled three (3) times the Optionee’s Annual Retainer Fee other than committee chair retainer
fees. No such Option shall be granted under the Plan after December 31, 2002. 
 6.2. Option Agreements: All Options shall be
evidenced by written agreements executed by the Company. Such options shall be subject to the applicable provisions of the Plan, and shall contain such provisions as are required by the Plan and any other provisions the Committee may prescribe. All
agreements evidencing Options shall specify the total number of shares subject to each grant, the Option Price and the Termination Date. 
 6.3. Option Price: The Option Price shall be the Fair Market Value of a share of Common Stock on the Annual Grant Date. 
 6.4. Period of Exercise: Options shall be exercisable from and after the Annual Grant Date and shall terminate one year after the Optionee ceases to serve as a member of the Board for any reason, except that as to any Optionee who is
removed from the Board for cause in accordance with the Company’s Restated Articles of Incorporation, the Options held by the Optionee shall terminate immediately on such removal. In any event, no Option or portion thereof shall be exercisable
after the Termination Date. 
  

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 6.5. Manner of Exercise and Payment: An Option, or portion thereof, shall be exercised by delivery
of a written notice of exercise to the Company and provision (in a manner acceptable to the Committee) for payment of the full price of the shares being purchased pursuant to the Option and any withholding taxes due thereon. 
 6.6. Nontransferability of Options: Except as may be otherwise provided by the Committee, each Option shall, during the Optionee’s lifetime,
be exercisable only by the Optionee and neither it nor any right hereunder shall be transferable otherwise than by will or the laws of descent and distribution or be subject to attachment, execution or other similar process. In the event of any
attempt by the Optionee to alienate, assign, pledge, hypothecate or otherwise dispose of an Option or of any right hereunder, except as provided for herein, or in the event of any levy or any attachment, execution or similar process upon the rights
or interest hereby conferred, the Company may terminate the Option by notice to the Optionee and the Option shall thereupon become null and void. 
 ARTICLE VII 
 Share Election 
 7.1. Share Election: 
 a. Initial Share Election. Within 30 days of the date on
which an Outside Director first becomes an Outside Director, the Outside Director shall make a Share Election that will specify the portion of the Outside Director’s Annual Retainer Fee that is to be paid in shares of Common Stock (subject to
any deferral by the Outside Director under Section 7.2 below) and the portion that is to be paid in cash (subject to any deferral by the Outside Director under the Company’s Deferred Compensation Plan for Nonemployee Directors (the
“Cash Deferral Plan”)). An Outside Director’s Share Election (i) must be in writing and delivered to the Treasurer of the Company, (ii) shall be effective with respect to the portion of the Outside Director’s Annual
Retainer Fee that will be earned on and after the date the Treasurer of the Company receives the Share Election, or as soon thereafter as is administratively practicable, and (iii) shall remain in effect from year-to-year thereafter unless
modified or revoked by a subsequent Share Election that becomes effective in accordance with the provisions hereof. If an Outside Director elects (or is deemed to have elected) to receive only 50% of his or her Annual Retainer Fee in the form of
shares of Common Stock, then the remaining 50% shall be paid in cash (subject to any deferral by the Outside Director under the Cash Deferral Plan). If an Outside Director who is entitled to do so elects to receive 0% of his or her Annual Retainer
Fee in the form of shares of Common Stock, then all of his or her Annual Retainer Fee shall be paid in cash (subject to any deferral by the Outside Director under the Cash Deferral Plan). If an Outside Director has not made a Share Election, the
Director will be deemed to have made a Share Election to receive 50% of his or her Annual Retainer Fee in the form of Common Stock. 
  

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 b. Revised Share Election. Except to the extent that the Company is permitted and
elects to give earlier effect to an Outside Director’s modification or revocation to his or her Share Election in accordance with regulations promulgated by the Secretary of the Treasury under Code Section 409A, an Outside Director’s
Share Election, once effective with respect to a calendar year, may not be revoked or modified with respect to the Outside Director’s Annual Retainer Fee for that calendar year. An Outside Director may revoke or modify his or her then current
Share Election by filing a revised Share Election form, properly completed and signed, with the Treasurer of the Company. However, except to the extent that the Company is permitted and elects to give earlier effect to a Director’s revised
election in accordance with regulations promulgated by the Secretary of the Treasury under Code Section 409A, the revised Share Election will become effective on January 1 of the calendar year following the calendar year during which the
revised Share Election is received by the Treasurer of the Company, or as soon thereafter as is administratively practicable. An Outside Director’s revised Share Election, once effective, shall remain in effect until again modified by the
Outside Director or otherwise revoked in accordance with the provisions hereof. 
 7.2. Transfer of Shares: Subject to any Deferral
Election by an Outside Director, shares of Common Stock issuable to an Outside Director pursuant to a Share Election shall be transferred to such Outside Director as of the first business day following each annual meeting of the shareholders of the
Company, except that, for an Outside Director elected to the Board at a time other than at an annual meeting of the shareholders of the Company, shares of Common Stock issuable to the Outside Director pursuant to a Share Election shall be
transferred to such Outside Director as of the first business day following the first meeting of the Board or a committee of the Board that the Outside Director attends. The total number of shares of Common Stock to be so transferred shall be
determined by dividing (x) the dollar amount of the Annual Retainer Fee payable to which the Share Election applies, by (y) the Fair Market Value of a share of Common Stock on the day on which the Annual Retainer Fee is payable to the
Outside Director. 
 ARTICLE VIII 
 Deferral Elections 
 8.1. Deferral Election: Each Outside Director may make a Deferral Election to defer receiving
all, 50% or none of the shares of Common Stock that would otherwise be transferred to such Outside Director pursuant to a Share Election with respect to any Annual Retainer Fees otherwise earned after the effective date of the Deferral Election.

 a. Initial Deferral Election. An Outside Director may make a Deferral Election within 30 days of the date on which
an Outside Director first becomes an Outside Director. If an Outside Director has not made a Share Election during this period, the Director will be deemed to have made a Share Election to defer none of the shares covered by the Director’s
Share Election. An Outside Director’s Deferral Election (i) must be in writing and delivered to the Treasurer of the Company, and (ii) shall remain in effect from year-to-year thereafter unless modified or revoked by a subsequent
Deferral Election that becomes effective in accordance with the provisions hereof. 
  

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 b. Revised Deferral Election. Except to the extent that the Company is permitted
and elects to give earlier effect to an Outside Director’s modification or revocation to his or her Deferral Election in accordance with regulations promulgated by the Secretary of the Treasury under Code Section 409A, an Outside
Director’s Deferral Election, once effective with respect to a calendar year, may not be revoked or modified for that calendar year. An Outside Director may revoke or modify his or her then current Deferral Election by filing a revised Deferral
Election form, properly completed and signed, with the Treasurer of the Company. However, except to the extent that the Company is permitted and elects to give earlier effect to a Director’s revised election in accordance with regulations
promulgated by the Secretary of the Treasury under Code Section 409A, the revised Deferral Election will become effective on January 1 of the calendar year following the calendar year during which the revised Deferral Election is received
by the Treasurer of the Company, or as soon thereafter as is administratively practicable. An Outside Director’s revised Deferral Election, once effective, shall remain in effect until again modified by the Outside Director or otherwise revoked
in accordance with the provisions hereof. 
 8.2. Deferral Share Accounts: An Outside Director who makes a Deferral Election shall
have the number of deferred shares of Common Stock (including fractions of a share) that would otherwise be transferred pursuant to Section 7.2 credited as whole and fractional Share Units, with fractional units calculated to four decimal
places, to a “Deferral Share Account” for the Outside Director, for recordkeeping purposes only. 
 8.3. Cash Dividends and
Deferral Share Accounts: Whenever cash dividends are paid by the Company on outstanding Common Stock, on the payment date therefor there shall be credited to the Outside Director’s Deferral Share Account a number of additional Share Units,
with fractional units calculated to four decimal places, equal to (i) the aggregate dividend that would be payable on outstanding shares of Common Stock equal to the number of Share Units credited to such Deferral Share Account on the record
date for the dividend, divided by (ii) the Fair Market Value of a share of Common Stock on the last business day immediately preceding the date of payment of the dividend. 
 8.4. Distribution of Pre-2005 Deferral Share Account: Upon cessation of an Outside Director’s service as a director of the Company for any
reason, or upon the occurrence of a Change of Control Event, the Company will make payments to the Outside Director (or, in case of the death of the Outside Director, to his or her beneficiary designated in accordance with Section 13.5 or, if
no such beneficiary is designated, to his or her estate), as compensation for prior service as a director, in respect of the Outside Director’s Pre-2005 Deferral Share Account. All payments in respect of the Pre-2005 Deferral Share Account
shall be made in shares of Common Stock by converting Share Units into Common Stock on a one-for-one basis. However, to the extent shares of Common Stock are not available for delivery under the Plan, the Committee may direct that all or any part of
the payments in respect of the Pre-2005 Deferral Share Account be made in cash rather than by delivery of Common Stock, in which case the cash payment shall be determined by multiplying the number of Share Units in the Pre-2005 Deferral Share
Account that are the subject of the cash payment by the Fair Market Value of a share of Common Stock on the last business day preceding the date on which payment is made. Similarly, any distribution payable under the Plan with respect to a fraction
of a Share Unit shall be made in cash, with the amount of the cash payment determined by multiplying the fractional Share Unit by the Fair Market Value of a share of Common Stock on the last business day preceding the date on which payment is made.

  

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 a. Form of Payments: An Outside Director may elect to have payments in respect of
the Pre-2005 Deferral Share Account made either in (i) a single payment, or (ii) annual installments; provided, however, that if an Outside Director making a Deferral Election under the Plan has elected to defer cash compensation under the
Cash Deferral Plan, then that Outside Director must elect a payment option with respect to the Outside Director’s Pre-2005 Deferral Share Account under the Plan that provides the same timing of deferred payments as the payment option elected
with respect to the Outside Director’s Pre-2005 Deferred Benefit Account under the Cash Deferral Plan. Under the installment payment option, at the time an Outside Director makes his or her initial Deferral Election, or thereafter in accordance
with Plan rules, the Outside Director may select (subject to the proviso in the immediately preceding sentence) the number of years over which benefits are to be paid to the Outside Director, up to a maximum of 5 years, except that the number of
installments selected may not result in any one installment payment with respect to less than 100 Share Units. The payment option elected shall apply to the Outside Director’s entire Pre-2005 Deferral Share Account. The installment payment
option does not apply upon the occurrence of a Change of Control Event. An Outside Director who fails to make any payment election with respect to his or her Pre-2005 Deferral Share Account under the Plan and has not made a payment election with
respect to the Outside Director’s Pre-2005 Deferred Benefit Account under the Cash Deferral Plan shall be deemed to have elected the single payment option. An Outside Director who fails to make any payment election with respect to his or her
Pre-2005 Deferral Share Account under the Plan but has made a payment election with respect to the Outside Director’s Pre-2005 Deferred Benefit Account under the Cash Deferral Plan will be deemed to have elected under the Plan the same payment
option with respect to the Outside Director’s Pre-2005 Deferral Share Account that he or she has made with respect to his or her Pre-2005 Deferred Benefit Account under the Cash Deferral Plan. If at the time of the cessation of an Outside
Director’s service there exists a conflict in the payment options that the Outside Director elected with respect to the Pre-2005 Deferral Share Account under the Plan and the Outside Director’s payment election with respect to his or her
Pre-2005 Deferred Benefit Account under the Cash Deferral Plan, then that Outside Director will be deemed to have made a payment election with respect to his or her Pre-2005 Deferral Share Account under the Plan that provides the same timing of
deferred payments as the payment option that the Outside Director elected with respect to his or her Pre-2005 Deferred Benefit Account under the Cash Deferral Plan. 
 b. If the Outside Director has elected the single payment option, then the Company will make payment to the Outside Director in respect of
the number of Share Units credited to the Outside Director’s Pre-2005 Deferral Share Account within 30 days after the end of the calendar quarter in which the Outside Director ceases service as a director of the Company. In addition, the
Company will make payment to the Outside Director in respect of the number of Share Units credited to the Outside Director’s Pre-2005 Deferral Share Account promptly upon the occurrence of a Change of Control Event. 
  

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 c. If the Outside Director has elected the installment payment option, then the first
installment will be made within 30 days after the end of the calendar quarter in which the Outside Director ceases service as a director of the Company, and each subsequent installment shall be paid in July of each calendar year following the
calendar year in which the first installment is paid to the Outside Director during the installment period. The annual installment payment amount for any calendar year shall be initially determined by dividing the number of Share Units credited to
the Outside Director’s Pre-2005 Deferral Share Account as of January 1 of the year for which the payment is being made and for which such an election is in effect by the number of installment payments remaining to be made, and then
rounding the quotient obtained for all but the final installment to the next lowest whole number. 
 d. Changes by an Outside
Director in the payment option elected and/or in the number of years in the installment payment period (not to exceed 5 years) shall be in writing and filed with the Treasurer of the Company not less than 12 months before the date the Outside
Director ceases service as a director of the Company for any reason. If a change is requested less than 12 months in advance of the date the Outside Director ceases service as a director of the Company for any reason, then the Outside
Director’s previous valid election of a form of payment shall be given effect. 
 8.5. Distribution of Post-2004 Deferral Share
Account. Upon an Outside Director’s Separation from Service for any reason, or upon the occurrence of a Change of Control Event, the Company will make payments to the Outside Director (or, in case of the death of the Outside Director, to
his or her beneficiary designated in accordance with Section 13.5 or, if no such beneficiary is designated, to his or her estate), as compensation for prior service as a director, in respect of the Outside Director’s Post-2004 Deferral
Share Account. All payments in respect of the Post-2004 Deferral Share Account shall be made in shares of Common Stock by converting Share Units into Common Stock on a one-for-one basis. However, to the extent shares of Common Stock are not
available for delivery under the Plan, the Committee may direct that all or any part of the payments in respect of the Post-2004 Deferral Share Account be made in cash rather than by delivery of Common Stock, in which case the cash payment shall be
determined by multiplying the number of Share Units in the Post-2004 Deferral Share Account that are the subject of the cash payment by the Fair Market Value of a share of Common Stock on the last business day preceding the date on which payment is
made. Similarly, any distribution payable under the Plan with respect to a fraction of a Share Unit shall be made in cash, with the amount of the cash payment determined by multiplying the fractional Share Unit by the Fair Market Value of a share of
Common Stock on the last business day preceding the date on which payment is made. 
 a. Form of Payments: At the time
that an Outside Director first makes a post-2004 Deferral Election under this Plan or first makes a post-2004 deferral election under the Cash Deferral Plan, whichever occurs earlier, the Outside Director shall make a payment election which shall
govern distribution of both the Outside Director’s Post-2004 Deferral Share Account under this Plan and the Outside Director’s Post-2004 Deferred Benefit Account under the Cash Deferral Plan. In such payment election, the Outside Director
may elect to have payments made either in (i) a single payment, or (ii) annual installments. Under the installment payment option, the Outside Director may select the number of years over which benefits are to be paid to the Outside
Director, up to a maximum of 5 years, except that the number of installments selected may not result in any one installment payment with respect to less than 100 Share Units. The payment option elected shall apply to the Outside Director’s


  

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entire Post-2004 Deferral Share Account under this Plan and the Outside Director’s entire Post-2004 Deferred Benefit Account under the Cash Deferral
Plan. The installment payment option does not apply upon the occurrence of a Change of Control Event. An Outside Director who fails to make a payment election shall be deemed to have elected the single payment option. Prior to January 1, 2009,
an Outside Director may change his or her payment election by filing a revised payment election form, properly completed and signed, with the Treasurer of the Company; provided that a revised election submitted during calendar year 2006, 2007 or
2008 may not operate to defer into a subsequent calendar year the distribution of amounts that otherwise would have been paid in the calendar year in which the revised election is submitted, or to accelerate into the calendar year in which the
revised election is submitted amounts that otherwise were scheduled for distribution in a subsequent calendar year. Changes in a payment election are not permitted on or after January 1, 2009. 
 b. If the Outside Director has elected the single payment option, then the Company will make payment to the Outside Director in respect of
the number of Share Units credited to the Outside Director’s Post-2004 Deferral Share Account within 30 days after the end of the calendar quarter in which occurs the Outside Director’s Separation from Service. In addition, the Company
will make payment to the Outside Director in respect of the number of Share Units credited to the Outside Director’s Post-2004 Deferral Share Account within 30 days following the occurrence of a Change of Control Event. 
 8.6. If the Outside Director has elected the installment payment option, then the first installment will be made within 30 days after the end of the
calendar quarter in which occurs the Outside Director’s Separation from Service, and each subsequent installment shall be paid in July of each calendar year following the calendar year in which the first installment is paid to the Outside
Director during the installment period. The annual installment payment amount for any calendar year shall be initially determined by dividing the number of Share Units credited to the Outside Director’s Post-2004 Deferral Share Account as of
January 1 of the year for which the payment is being made and for which such an election is in effect by the number of installment payments remaining to be made, and then rounding the quotient obtained to the next lowest whole number; provided
that the final installment shall be the entire remaining undistributed balance. 
 8.7. Hardship Payments: The Committee may, in its
sole discretion, upon the finding that an Outside Director has suffered an “unforeseeable emergency”, pay to the Outside Director part or all of his or her Deferral Share Account, as needed to meet the Outside Director’s need. An
“unforeseeable emergency” means a severe financial hardship to the Outside Director resulting from an illness or accident of the Outside Director, the Outside Director’s spouse, or the Outside Director’s dependent (as defined in
Code Section 152(a) without regard to Code Sections 152(b)(1), (b)(2) and (d)(1)(B)), loss of the Outside Director’s property due to casualty, or other similar extraordinary and unforeseeable circumstances arising as a result of
events beyond the control of the Outside Director. The amount authorized by the Committee for distribution with respect to an emergency may not exceed the amounts necessary to satisfy the emergency plus amounts necessary to pay taxes reasonably
anticipated as a result of the distribution, after taking into account the extent to which such hardship is or may be relieved through reimbursement or compensation by insurance or otherwise or by liquidation of the Outside Director’s assets,
to the extent that liquidation of such assets would not itself cause severe financial hardship. 
  

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 ARTICLE IX 
 Share Unit Grants 
 9.1. Share Unit Grants. Each Outside Director shall automatically be
granted Share Units under the Plan in the manner set forth in this Article IX. All grants of Share Units pursuant to this Article IX shall immediately vest in full on the date of grant. 
 9.2. Annual Share Unit Grants to Outside Directors. Beginning with the first annual meeting of shareholders held after April 28, 2006, each
Outside Director shall, as of the first business day following such annual meeting, receive a grant of such number of Share Units as the Board shall determine at the meeting of the Board coinciding with such annual meeting. 
 9.3. Grant of Share Units to Newly-Elected Outside Directors. Any person who is first elected as an Outside Director after April 29, 2006 at
a time other than at an annual meeting of the shareholders of the Company shall automatically be granted, as of the first business day following the first meeting of the Board or a committee of the Board that the Outside Director attends, a number
of Share Units equal to the number of Share Units last granted to each of the Outside Directors pursuant to Section 9.2. 
 9.4.
Grant Share Accounts: An Outside Director who receives a grant of Share Units pursuant to Section 9.2 or Section 9.3 shall have the number of Share Units granted to such Outside Director credited to a “Grant Share Account”
established for the Outside Director, for recordkeeping purposes only. 
 9.5. Cash Dividends and Grant Share Accounts: Whenever cash
dividends are paid by the Company on outstanding Common Stock, on the payment date therefor there shall be credited to the Outside Director’s Grant Share Account a number of additional Share Units, with fractional units calculated to four
decimal places, equal to (i) the aggregate dividend that would be payable on outstanding shares of Common Stock equal to the number of Share Units credited to such Grant Share Account on the record date for the dividend, divided by
(ii) the Fair Market Value of a share of Common Stock on the last business day immediately preceding the date of payment of the dividend. 
 9.6. Payments: Within 30 days after the end of the calendar quarter in which occurs an Outside Director’s Separation from Service for any reason, or upon the occurrence of a Change of Control Event, the Company will make a
payment to the Outside Director (or, in case of the death of the Outside Director, to his or her beneficiary designated in accordance with Section 13.5 or, if no such beneficiary is designated, to his or her estate), as compensation for prior
service as a director, in respect of the Outside Director’s Grant Share Account. All payments in respect of a Grant Share Account shall be made in a single sum in shares of Common Stock by converting Share Units into Common Stock on a
one-for-one basis. However, to the extent shares of Common Stock are not available for delivery under the Plan, the Committee may direct that all or any part of the payments in respect of a Grant Share Account be 

  

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made in cash rather than by delivery of Common Stock, in which case the cash payment shall be determined by multiplying the number of Share Units in the
Grant Share Account that are the subject of the cash payment by the Fair Market Value of a share of Common Stock on the last business day preceding the date on which payment is made. Similarly, any distribution payable under the Plan with respect to
a fraction of a Share Unit shall be made in cash, with the amount of the cash payment determined by multiplying the fractional Share Unit by the Fair Market Value of a share of Common Stock on the last business day preceding the date on which
payment is made. 
 ARTICLE X 
 Adjustments 
 10.1. If (a) the Company shall at any time be involved in a merger or other transaction in which the
Common Stock is changed or exchanged; or (b) the Company shall subdivide or combine its Common Stock or the Company shall declare a dividend payable in its Common Stock, other securities (other than any associated preferred stock purchase
rights issued pursuant to that certain Rights Agreement, dated February 17, 2000, between the Company and ComputerShare Investor Services, LLC, as successor rights agent, or similar stock purchase rights that the Company might authorize and
issue in the future) or other property; or (c) the Company shall effect a cash dividend the amount of which exceeds 15% of the trading price of the Common Stock at the time the dividend is declared or any other dividend or other distribution on
the Common Stock in the form of cash, or a repurchase of Common Stock, that the Board determines by resolution is special or extraordinary in nature or that is in connection with a transaction that the Company characterizes publicly as a
recapitalization or reorganization involving the Common Stock; or (d) any other event shall occur which, in the case of this clause (d), in the judgment of the Committee necessitates an adjustment to prevent dilution or enlargement of the
benefits or potential benefits intended to be made available under the Plan, then the Committee shall, in such manner as it may deem equitable, adjust any or all of (i) the number and type of securities subject to the Plan; (ii) the number
and type of securities subject to outstanding Options; (iii) the Option Price with respect to any Option; and (iv) the number of Share Units credited to each Outside Director’s Share Accounts; provided, however, that Options subject
to grant or previously granted to Optionees and the number of Share Units credited to each Outside Director’s Share Accounts under the Plan at the time of any such event shall be subject to only such adjustment as shall be necessary to maintain
the proportionate interest of the Optionee or Outside Director and preserve, without exceeding, the value of such Options and Outside Director’s Share Accounts. Unless the Committee determines otherwise, any such adjustment to an Option that is
exempt from Code Section 409A shall be made in manner that permits the Option to continue to be so exempt, and any adjustment to an Option that is subject to Code Section 409A shall be made in a manner that complies with the provisions
thereof. The judgment of the Committee with respect to any matter referred to in this Article shall be conclusive and binding upon each Optionee and Outside Director. 
  

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 ARTICLE XI 
 Amendment and Termination of Plan 
 11.1. General Powers: The Committee of the Board of
Directors may at any time terminate or suspend the Plan. Subject to applicable limitations set forth in New York Stock Exchange rules, the Code or Rule 16b-3 under the Securities Exchange Act of 1934, the Committee of the Board of Directors may
amend the Plan as it shall deem advisable including (without limiting the generality of the foregoing) any amendments deemed by the Committee of the Board of Directors to be necessary or advisable to assure conformity of the Plan with any
requirements of state and federal laws or regulations now or hereafter in effect; provided, however, that the Committee of the Board of Directors may not amend either the provisions of Section 6.1 or the amount of the Annual Retainer Fee more
often than once in any six month period. In addition, no amendment shall be made to any Option to reduce the Option Price thereof except as permitted by Section 10.1, and any amendment or other action that is required, under applicable law or
under applicable stock exchange rules, to be adopted by the Board of Directors shall be valid only if it is adopted by the full Board of Directors rather than by the Committee of the Board of Directors. 
 11.2. No Impairment: No amendment, suspension or termination of this Plan shall, without the Outside Director’s consent, alter or impair any
of the rights or obligations under any Option theretofore granted to an Outside Director under the Plan or other entitlement of an Outside Director under the Plan. But, the Committee need not obtain Outside Director (or other interested party)
consent for the adoption, amendment or rescission of rules and regulations relating to this Plan that do not materially and adversely affect the Outside Director in respect of any Option or other entitlement of an Outside Director under the Plan
then outstanding. 
 11.3. Section 409A: The provisions of Code Section 409A are incorporated herein by reference to the
extent necessary for any Option or other entitlement of an Outside Director under the Plan that is subject to Code Section 409A to comply therewith. 
 11.4. Distribution of Benefits Following Plan Termination. Termination of the Plan will operate to accelerate distribution of benefits only to the extent permitted under Code Section 409A, including:

 a. The Plan is terminated within twelve (12) months of a corporate dissolution taxed under Code Section 331, or
with the approval of a bankruptcy court pursuant to 11 U.S.C. §503(b)(1)(A), and the amounts accrued under the Plan but not yet paid are distributed to Outside Directors or their beneficiaries, as applicable, in a single sum payment, regardless
of any distribution election then in effect, by the latest of: (1) the last day of the calendar year in which the Plan termination and liquidation occurs, (2) the last day of the calendar year in which the amount is no longer subject to a
substantial risk of forfeiture, or (3) the last day of the first calendar year in which payment is administratively practicable. 
  

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 b. The Plan is terminated at any other time, provided that such termination does not
occur proximate to a downturn in the financial health of the Company or an Affiliate. In such event, all amounts accrued under the Plan but not yet paid will be distributed to all Outside Directors and their beneficiaries, as applicable, in a single
sum payment no earlier than twelve (12) months (and no later than twenty-four (24) months) after the date of termination, regardless of any distribution election then in effect. This provision shall not be effective unless all other plans
required to be aggregated with this Plan under Code Section 409A are also terminated and liquidated. Notwithstanding the foregoing, any payment that would otherwise be paid during the twelve (12)-month period beginning on the Plan termination
date pursuant to the terms of the Plan shall be paid in accordance with such terms. In addition, the Company or any Affiliate shall be prohibited from adopting a similar arrangement within three (3) years following the date of the Plan’s
termination, unless any individual who was eligible under this Plan is excluded from participating thereunder for such three (3) year period. 
 Except
as provided in Paragraphs a. and b. above or as otherwise permitted in regulations promulgated by the Secretary of the Treasury under Code Section 409A, any action that terminates the Plan but that does not qualify for accelerated distribution
under Code Section 409A shall instead be construed as an amendment to discontinue further benefit accruals, but the Plan will continue to operate, in accordance with its terms as from time to time amended and in accordance with applicable
elections by the Outside Director, with respect to the Outside Director’s benefit accrued through the date of termination, and in no event shall any such action purporting to terminate the Plan form the basis for accelerating distributions to
the Outside Director or a beneficiary. 
 ARTICLE XII 
 Government and Other Regulations 
 12.1. The obligation of the Company to make payments or issue or
transfer and deliver shares of Common Stock under the Plan shall be subject to all applicable laws, regulations, rules, orders and approvals which shall then be in effect and required by governmental entities and the stock exchanges on which Common
Stock is traded. 
 ARTICLE XIII 
 Miscellaneous Provisions 
 13.1. Plan Does Not Confer Shareholder Rights: Neither an Outside Director nor any person
entitled to exercise the Outside Director’s rights in the event of the Outside Director’s death shall have any rights of a shareholder with respect to the shares subject to an Option, Share Election or any Share Units held in the Outside
Director’s Share Accounts, except to the extent that, and until, such shares shall have been issued upon the exercise of each Option, transfer of shares pursuant to a Share Election or the delivery of shares in respect of the Outside
Director’s Share Accounts. 
 13.2. No Assets: No stock, cash or other property shall be deliverable to an Outside Director in
respect of the Outside Director’s Share Accounts until the date or dates identified pursuant to Article VIII or Article IX, and an Outside Director’s Share Units shall be reflected in an unfunded account established for such Outside
Director by the Company. Payment of the Company’s obligation with respect to an Outside Director’s Share Accounts shall be from general funds, and no special assets (stock, cash or otherwise) have been or shall be set aside as security for
this obligation. 
  

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 13.3. No Transfers: An Outside Director’s rights to payments under Article VIII and/or
Article IX are not subject in any manner to anticipation, alienation, sale, transfer, assignment, pledge, encumbrance, or garnishment by an Outside Director’s creditors or the creditors of his or her beneficiaries, whether by operation of law
or otherwise, and any attempted sale, transfer, assignment, pledge, or encumbrance with respect to such payment shall be null and void, and shall be without legal effect and shall not be recognized by the Company. 
 13.4. Unsecured Creditor; No Trust Fund: The right of an Outside Director to receive payments under Article VIII and/or Article IX is that of a
general, unsecured creditor of the Company, and the obligation of the Company to make payments constitutes a mere promise by the Company to pay such benefits in the future. Further, the arrangements contemplated by Article VIII and Article IX are
intended to be unfunded for tax purposes and for purposes of Title I of ERISA. 
 13.5. Designation of Beneficiary: Each Outside
Director or former Outside Director entitled to any payments under Article VIII and/or Article IX from time to time may designate a beneficiary or beneficiaries to whom any such payments are to be paid in case of the Outside Director’s death
before receipt of any or all of such payments. Any designation shall revoke all prior designations by the Outside Director or former Outside Director, shall be in a form prescribed by the Company and shall be effective only when filed by the Outside
Director or former Outside Director, during his or her lifetime, in writing with the Treasurer of the Company. References in this Plan to an Outside Director’s “beneficiary” at any date shall include such persons designated as
concurrent beneficiaries on the director’s beneficiary designation form then in effect. In the absence of any such designation, any balance remaining in an Outside Director’s or former Outside Director’s Share Accounts at the time of
the director’s death shall be paid to such Outside Director’s estate. 
 13.6. Plan Expenses: Any expenses of administering
this Plan shall be borne by the Company. 
 13.7. Use of Exercise Proceeds: Payment received from Optionees upon the exercise of
Options shall be used for the general corporate purposes of the Company, except that any stock received in payment may be retired, or retained in the Company’s treasury and reissued. 
 13.8. Indemnification: In addition to such other rights of indemnification as they may have as members of the Board or the Committee, the members
of the Committee and the Board shall be indemnified by the Company against all costs and expenses reasonably incurred by them in connection with any action, suit or proceeding to which they or any of them may be party by reason of any action taken
or failure to act in connection with the adoption, administration, amendment or termination of the Plan, and against all amounts paid by them in settlement thereof (provided such settlement is approved by independent legal counsel selected by the
Company) or paid by them in satisfaction of a judgment in any such action, suit or proceeding, except a judgment based upon a 

  

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finding of bad faith; provided that upon the institution of any such action, suit or proceeding a Committee or Board member shall, in writing, give the
Company notice thereof and an opportunity, at its own expense, to handle and defend the same before such Committee or Board member undertakes to handle and defend it on such member’s own behalf. To the extent that Code Section 409A applies
to payments made pursuant to this Section, the payments shall be completed on or before the latest date permitted for payments made pursuant to an indemnification or expense reimbursement provision. 
 13.9. Withholding Taxes: The Company may, in its discretion, require an Outside Director to pay to the Company at the time of exercise of an
Option or issuance of Common Stock under the Plan the amount that the Company deems necessary to satisfy its obligation, if any, to withhold Federal, state or local income, FICA or other taxes incurred by the reason of the exercise or issuance. An
Outside Director shall satisfy the federal, state and local withholding tax obligations arising in connection with the exercise of an Option or issuance of Common Stock under the Plan in a manner acceptable to the Committee. 
 13.10. No Guarantee Of Tax Treatment: The Company does not guarantee to any Outside Director or any other person with an interest in an Option or
other entitlement of an Outside Director under the Plan that any such Option or other entitlement intended to be exempt from Code Section 409A shall be so exempt, or that any Option or other entitlement intended to comply with Code
Section 409A shall so comply, and nothing in this Plan obligates the Company or any affiliate to indemnify, defend or hold harmless any individual with respect to the tax consequences of any such failure. 
 13.11. Miscellaneous Distribution Rules. 
 a. Accelerated Distribution Following Section 409A Failure. If an amount under this Plan is required to be included in a Participant’s income under Code Section 409A prior to the date such amount
is actually distributed, the Outside Director shall receive a distribution, in a single sum, within ninety (90) days after the date it is finally determined that the Plan fails to meet the requirements of Code Section 409A. The
distribution shall equal the amount required to be included in the Outside Director’s income as a result of such failure. 
 b. Permitted Delay in Payment. If a distribution required under the terms of this Plan would jeopardize the ability of the Company or of an Affiliate to continue as a going concern, the Company or the Affiliate shall not be required
to make such distribution. Rather, the distribution shall be delayed until the first date that making the distribution does not jeopardize the ability of the Company or of an Affiliate to continue as a going concern. Further, if any distribution
pursuant to the Plan will violate the terms of Section 16(b) of the Securities Exchange Act of 1934 or other Federal securities laws, or any other applicable law, then the distribution shall be delayed until the earliest date on which making
the distribution will not violate such law. 
  

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 ARTICLE XIV 
 Effective Date 
 14.1. The Plan became effective on May 2, 1998 and was amended on May 3,
2003 and April 29, 2006. The Plan, as further amended herein, shall become effective on January 1, 2009. 
  

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 SCHEDULE A TO THE 
 HARLEY-DAVIDSON, INC. 
 DIRECTOR STOCK PLAN, AS AMENDED 
 A Change of Control Event, for purposes of Section 8.4, means any one of the following: 
 a. Continuing directors no longer constitute at least two-thirds of the directors of Harley-Davidson, Inc. “Continuing director” means any
individual who is either (i) a member of the Board on May 3, 2003, or (ii) a member of the Board whose election or nomination to the Board was approved by a vote of at least two-thirds (2/3) of the Continuing Directors (other
than a person whose election was as a result of an actual or threatened proxy or other control contest); 
 b. Any person or group of persons
(as defined in Rule 13d-5 under the Securities Exchange Act of 1934, as amended (the “Exchange Act”)), together with its affiliates, becomes the beneficial owner, directly or indirectly, of twenty percent (20%) or more of the then
outstanding common stock of Harley-Davidson, Inc. or twenty percent (20%) or more of the voting power of the then outstanding securities of Harley-Davidson, Inc. entitled generally to vote for the election of the members of the Board;

 c. The approval by the shareholders of Harley-Davidson, Inc. of the merger or consolidation of Harley-Davidson, Inc. with any other
corporation, the sale of substantially all of the assets of Harley-Davidson, Inc., or the liquidation or dissolution, of Harley-Davidson, Inc., unless, in the case of a merger or consolidation, the then Continuing Directors in office immediately
prior to such merger or consolidation will constitute at least two-thirds (2/3) of the directors of the surviving corporation of such merger or consolidation and any parent (as such term is defined in Rule 12b-2 under the Exchange) of such
corporation; or 
 d. At least two-thirds (2/3) of the then Continuing Directors in office immediately prior to any other action
proposed to be taken by the shareholders of Harley-Davidson, Inc. or by the Board determines that such proposed action, if taken, would constitute a change of control of Harley-Davidson, Inc. and such action is taken.