[Federal Register Volume 80, Number 37 (Wednesday, February 25, 2015)]
[Notices]
[Pages 10095-10096]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2015-03825]


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DEPARTMENT OF HEALTH AND HUMAN SERVICES

Centers for Disease Control and Prevention

[60 Day-15-15PI]


Proposed Data Collections Submitted for Public Comment and 
Recommendations

    The Centers for Disease Control and Prevention (CDC), as part of 
its continuing effort to reduce public burden and maximize the utility 
of government information, invites the general public and other Federal 
agencies to take this opportunity to comment on proposed and/or 
continuing information collections, as required by the Paperwork 
Reduction Act of 1995. To request more information on the below 
proposed project or to obtain a copy of the information collection plan 
and instruments, call 404-639-7570 or send comments to Leroy A. 
Richardson, 1600 Clifton Road, MS-D74, Atlanta, GA 30333 or send an 
email to <a href="/cdn-cgi/l/email-protection#412e2c23012225226f262e37"><span class="__cf_email__" data-cfemail="9ff0f2fddffcfbfcb1f8f0e9">[email protected]</span></a>.
    Comments submitted in response to this notice will be summarized 
and/or included in the request for Office of Management and Budget 
(OMB) approval. Comments are invited on: (a) Whether the proposed 
collection of information is necessary for the proper performance of 
the functions of the agency, including whether the information shall 
have practical utility; (b) the accuracy of the agency's estimate of 
the burden of the proposed collection of information; (c) ways to 
enhance the quality, utility, and clarity of the information to be 
collected; (d) ways to minimize the burden of the collection of 
information on respondents, including through the use of automated 
collection techniques or other forms of information technology; and (e) 
estimates of capital or start-up costs and costs of operation, 
maintenance, and purchase of services to provide information. Burden 
means the total time, effort, or financial resources expended by 
persons to generate, maintain, retain, disclose or provide information 
to or for a Federal agency. This includes the time needed to review 
instructions; to develop, acquire, install and utilize technology and 
systems for the purpose of collecting, validating and verifying 
information, processing and maintaining information, and disclosing and 
providing information; to train personnel and to be able to respond to 
a collection of information, to search data sources, to complete and 
review the collection of information; and to transmit or otherwise 
disclose the information. Written comments should be received within 60 
days of this notice.

[[Page 10096]]

Proposed Project

    Extended Evaluation of the National Tobacco Prevention and Control 
Public Education Campaign--New--National Center for Chronic Disease 
Prevention and Health Promotion (NCCDPHP), Centers for Disease Control 
and Prevention (CDC).

Background and Brief Description

    In 2012, Centers for Disease Control and Prevention (CDC) launched 
the first federally funded, national mass media campaign to educate 
consumers about the adverse health consequences of tobacco use (the 
National Tobacco Prevention and Control Public Education Campaign, or 
``The Campaign''). The Campaign continued in 2013 and 2014 with 
advertisements known as ``Tips from Former Smokers.'' Activities for 
Phase 3 of the campaign are ongoing. To assess the impact of The 
Campaign in Phases 1-3, CDC obtained OMB approval to conduct a series 
of longitudinal surveys of smokers and nonsmokers (OMB Control Number 
0920-0923, exp. 3/31/2017).
    New media activities for Phases 4 and 5 of The Campaign are 
scheduled to launch in March 2015. To support evaluation of The 
Campaign through Phase 5, CDC plans to field four new waves of 
information collection. The surveys will be fielded in English and 
Spanish and will occur during late 2015, 2016, and early 2017. Once 
enrolled in the first wave of data collection, all participants will be 
re-contacted for follow-up at subsequent survey waves.
    The sample for the data collection will originate from two sources: 
(1) An online longitudinal cohort of smokers and nonsmokers, sampled 
randomly from postal mailing addresses in the United States (address-
based sample, or ABS); and (2) the existing GfK KnowledgePanel, an 
established long-term online panel of U.S. adults. The ABS-sourced 
longitudinal cohort will consist of smokers and nonsmokers who have not 
previously participated in any established online panels to reduce 
potential panel conditioning bias from previous participation. The new 
cohort will be recruited by GfK, utilizing similar recruitment methods 
that are used in the recruitment of KnowledgePanel. The GfK 
KnowledgePanel will be used in combination with the new ABS-sourced 
cohort to support larger sample sizes that will allow for more in-depth 
subgroup analysis, which is a key objective for CDC. All online 
surveys, regardless of sample source, will be conducted via the GfK 
KnowledgePanel Web portal for self-administered surveys.
    Information will be collected through Web surveys to be self-
administered on computers in the respondents' homes or in another 
convenient location. Information will be collected about smokers' and 
nonsmokers' awareness of and exposure to specific campaign 
advertisements; knowledge, attitudes, beliefs related to smoking and 
secondhand smoke; and other marketing exposure. The surveys will also 
measure behaviors related to smoking cessation (among the smokers in 
the sample) and behaviors related to nonsmokers' encouragement of 
smokers to quit smoking, recommendations of cessation services, and 
attitudes about other tobacco and nicotine products.
    It is important to evaluate The Campaign in a context that assesses 
the dynamic nature of tobacco product marketing and uptake of various 
tobacco products, particularly since these may affect successful 
cessation rates. Survey instruments may be updated to include new or 
revised items on relevant topics, including cigars, noncombustible 
tobacco products, and other emerging trends in tobacco use.
    OMB approval is requested for two years. Participation is voluntary 
and there are no costs to respondents other than their time.

                                                            Estimated Annualized Burden Hours
--------------------------------------------------------------------------------------------------------------------------------------------------------
                                                                                                                              Average
                                                                                             Number of       Number of      burden per     Total burden
               Type of respondent                               Form name                   respondents    responses per   response (in     (in hours)
                                                                                                            respondent        hours)
--------------------------------------------------------------------------------------------------------------------------------------------------------
General Population.............................  Screening and Consent Questionnaire....          25,000               1            5/60           2,083
Adults Smokers and Nonsmokers, ages 18-54, in    Smoker Survey (Wave A).................           6,500               1           30/60           3,250
 the United States.                              Smoker Survey (Wave B).................           4,000               1           30/60           2,000
                                                 Smoker Survey (Wave C).................           4,000               1           30/60           2,000
                                                 Smoker Survey (Wave D).................           4,000               1           30/60           2,000
                                                 Nonsmoker Survey (Wave A)..............           2,500               1           30/60           1,250
                                                 Nonsmoker Survey (Wave B)..............           2,000               1           30/60           1,000
                                                 Nonsmoker Survey (Wave C)..............           2,000               1           30/60           1,000
                                                 Nonsmoker Survey (Wave D)..............           2,000               1           30/60           1,000
                                                                                         ---------------------------------------------------------------
    Total......................................  .......................................  ..............  ..............  ..............          15,583
--------------------------------------------------------------------------------------------------------------------------------------------------------


Leroy A. Richardson,
Chief, Information Collection Review Office, Office of Scientific 
Integrity, Office of the Associate Director for Science, Office of the 
Director, Centers for Disease Control and Prevention.
[FR Doc. 2015-03825 Filed 2-24-15; 8:45 am]
BILLING CODE 4163-18-P


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