Federal Register / Vol. 80, No. 27 / Tuesday, February 10, 2015 / Notices 7477 

ESTIMATED ANNUALIZED BURDEN HOURS

Type of respondents Form name Number of 

respondents 

Number of 

responses per 

respondent 

Average 

burden per 

response 

(in hours) 

Mine Site Leaders/Managers .......................... Mine Recruitment Script ................................. 10 1 5/60 

Pre/Mid/Post HSMS Interview/Focus Group 

Questions.

10 3 45/60 

Mine Worker .................................................... Mine Worker Recruitment Script .................... 50 1 5/60 

Mine Worker Survey ...................................... 50 2 15/60 

Pre/Mid/Post Behaviors and Helmet-CAM 

Interview Questions.

50 3 90/60 

Leroy A. Richardson, 

Chief, Information Collection Review Office, 

Office of Scientific Integrity, Office of the 

Associate Director for Science, Office of the 

Director, Centers for Disease Control and 

Prevention. 

[FR Doc. 2015–02623 Filed 2–9–15; 8:45 am] 

BILLING CODE 4163–18–P 

DEPARTMENT OF HEALTH AND 

HUMAN SERVICES 

Centers for Disease Control and 

Prevention 

[30Day–15–0572] 

Agency Forms Undergoing Paperwork 

Reduction Act Review 

The Centers for Disease Control and 

Prevention (CDC) has submitted the 

following information collection request 

to the Office of Management and Budget 

(OMB) for review and approval in 

accordance with the Paperwork 

Reduction Act of 1995. The notice for 

the proposed information collection is 

published to obtain comments from the 

public and affected agencies. 

Written comments and suggestions 

from the public and affected agencies 

concerning the proposed collection of 

information are encouraged. Your 

comments should address any of the 

following: (a) Evaluate whether the 

proposed collection of information is 

necessary for the proper performance of 

the functions of the agency, including 

whether the information will have 

practical utility; (b) Evaluate the 

accuracy of the agencies estimate of the 

burden of the proposed collection of 

information, including the validity of 

the methodology and assumptions used; 

(c) Enhance the quality, utility, and 

clarity of the information to be 

collected; (d) Minimize the burden of 

the collection of information on those 

who are to respond, including through 

the use of appropriate automated, 

electronic, mechanical, or other 

technological collection techniques or 

other forms of information technology, 

e.g., permitting electronic submission of 

responses; and (e) Assess information 

collection costs. 

To request additional information on 

the proposed project or to obtain a copy 

of the information collection plan and 

instruments, call (404) 639–7570 or 

send an email to omb@cdc.gov. Written 

comments and/or suggestions regarding 

the items contained in this notice 

should be directed to the Attention: 

CDC Desk Officer, Office of Management 

and Budget, Washington, DC 20503 or 

by fax to (202) 395–5806. Written 

comments should be received within 30 

days of this notice. 

Proposed Project 

Health Message Testing System 

(HMTS)—(0920–0572, Expiration 

February 28, 2015)—Extension—Office 

of the Associate Director for 

Communication (OADC), Centers for 

Disease Control and Prevention (CDC). 

Background and Brief Description 

Before CDC disseminates a health 

message to the public, the message 

always undergoes scientific review. 

However, even though the message is 

based on sound scientific content, there 

is no guarantee that the public will 

understand a health message or that the 

message will move people to take 

recommended action. Communication 

theorists and researchers agree that for 

health messages to be as clear and 

influential as possible, target audience 

members or representatives must be 

involved in developing the messages 

and provisional versions of the 

messages must be tested with members 

of the target audience. 

In the interest of timely health 

message dissemination, many programs 

forgo the important step of testing 

messages on dimensions such as clarity, 

salience, appeal, and persuasiveness 

(i.e., the ability to influence behavioral 

intention). Skipping this step avoids the 

delay involved in the standard OMB 

review process, but at a high potential 

cost. Untested messages can waste 

communication resources and 

opportunities because the messages can 

be perceived as unclear or irrelevant. 

Untested messages can also have 

unintended consequences, such as 

jeopardizing the credibility of Federal 

health officials. 

The Health Message Testing System 

(HMTS), a generic information 

collection, enables programs across CDC 

to collect the information they require 

in a timely manner to: 

• Ensure quality and prevent waste in 

the dissemination of health information 

by CDC to the public. 

• Refine message concepts and to test 

draft materials for clarity, salience, 

appeal, and persuasiveness to target 

audiences. 

• Guide the action of health 

communication officials who are 

responding to health emergencies, 

Congressionally-mandated campaigns 

with short timeframes, media-generated 

public concern, time-limited 

communication opportunities, trends, 

and the need to refresh materials or 

dissemination strategies in an ongoing 

campaign. 

Each testing instrument will be based 

on specific health issues or topics. 

Although it is not possible to develop 

one instrument for use in all instances, 

the same kinds of questions are asked in 

most message testing. This package 

includes generic questions and formats 

that can be used to develop health 

message testing data collection 

instruments. These include a list of 

screening questions, comprised of 

demographic and introductory 

questions, along with other questions 

that can be used to create a mix of 

relevant questions for each proposed 

message testing data collection method. 

However, programs may request to use 

additional questions if needed. 

Message testing questions will focus 

on issues such as comprehension, 

impressions, personal relevance, 

content and wording, efficacy of 

response, channels, and spokesperson/ 

sponsor. Such information will enable 

message developers to enhance the 


rljohnson on DSK3VPTVN1PROD with NOTICES
7478 Federal Register / Vol. 80, No. 27 / Tuesday, February 10, 2015 / Notices 

effectiveness of messages for intended 

audiences. 

Data collection methods proposed for 

HMTS includes intercept interviews, 

telephone interviews, focus groups, 

online surveys, and cognitive 

interviews. In almost all instances, data 

will be collected by outside 

organizations under contract with CDC. 

For many years CDC programs have 

used HMTS to test and refine message 

concepts and test draft materials for 

clarity, salience, appeal, and 

persuasiveness to target audiences. 

Having this generic clearance available 

has enabled them to test their 

information and get critical health 

information out to the public quickly. 

Over the last three years, more than 20 

messages have been tested using this 

clearance. For example: Evaluation of 

Emergency Preparedness Materials for 

Limited English Proficient Spanish 

Speakers. Risk communication is a top 

priority in CDC’s anthrax preparedness 

activities. The Anthrax Management 

Team developed materials to provide 

LEP Spanish-speakers with information 

needed to increase the chances for 

survival in the event that bioterrorists 

attacked the U.S. using anthrax. Once 

refined, based on participant feedback, 

these materials will be used in creating 

additional public education materials to 

be utilized during an anthrax 

emergency. The lessons learned about 

communication with vulnerable 

populations have application to others 

who are seeking to improve 

communication during a domestic or 

global public health emergency. 

The Division of Diabetes Translation 

obtained OMB approval through HMTS 

for Testing of Brand Concepts, Messages 

and Materials for CDC’s National 

Diabetes Prevention Program (National 

DPP). Materials testing was conducted 

with multiple audiences, and provided 

the detailed level of feedback needed to 

make materials that resonate with each 

audience. Findings have also been used 

to inform the development and testing 

of a new brand for the National DPP 

which will be launched in 2015. 

The National Institute for 

Occupational Safety and Health 

(NIOSH) conducted a field study, 

Spanish Trench Safety CD–ROM, to 

determine the most effective way to 

disseminate trench safety information to 

Latino immigrant workers using 

computer-based training. Using results 

of this study, NIOSH produced the CD– 

ROM and are preparing to field test the 

product. As part of this project, a 

tutorial was also created for workers 

with limited computer literacy teaching 

them how to use the computer. The 

tutorial has been field tested and the 

English and Spanish versions will 

become NIOSH numbered publications. 

Over 12,000 respondents were 

queried and over 5,500 burden hours 

used during this time period. Because 

the availability of this ICR has been so 

critical to programs in disseminating 

their materials and information to the 

public in a timely manner, OADC is 

requesting a three year extension of this 

information collection. 

There is no cost to the respondents 

other than their time. The total 

estimated annualized burden hours are 

2,470. 

ESTIMATED ANNUALIZED BURDEN HOURS

Type of respondents Form name Number of 

respondents 

Number of 

responses per 

respondent 

Average 

burden per 

response 

(in hours) 

Public Health Professionals, Health Care Providers, State and Local Public Health Officials, Emergency Responders, General 

Public.

Moderator’s Guides, Eligibility Screeners, 

Interview Guides, Opinion Surveys, Consent Forms.

18, 525 1 8/60 

Leroy A. Richardson, 

Chief, Information Collection Review Office, 

Office of Scientific Integrity, Office of the 

Associate Director for Science, Office of the 

Director, Centers for Disease Control and 

Prevention. 

[FR Doc. 2015–02592 Filed 2–9–15; 8:45 am] 

BILLING CODE 4163–18–P 

DEPARTMENT OF HEALTH AND 

HUMAN SERVICES 

Administration for Children and 

Families 

Proposed Information Collection 

Activity; Comment Request 

Proposed Projects 

Title: Child Care Development Fund 

(CCDF)—Reporting Improper 

Payments—Instructions for States. 

OMB No.: 0970–0323. 

Description: Section 2 of the Improper 

Payments Act of 2002 provides for 

estimates and reports of improper 

payments by Federal agencies. Subpart 

K of 45 CFR, Part 98 will require States 

to prepare and submit a report of errors 

occurring in the administration of CCDF 

grant funds once every three years. 

The Office of Child Care (OCC) is 

completing the third 3-year cycle of case 

record reviews to meet the requirements 

for reporting under IPIA. The current 

forms and instructions expire 

September 30, 2015. OCC is submitting 

the information collection for renewal 

clearance with minor changes. 

Responders will now have additional 

guidance and clarification in the 

instructions and errors have been 

corrected. New language incorporates 

requirements from the 2014 Child Care 

and Development Fund Block Grant Act 

passed in November 2014. 

Respondents: State grantees, the 

District of Columbia, and Puerto Rico. 

ANNUAL BURDEN ESTIMATES

Instrument Number of 

respondents 

Number of 

responses per 

respondent 

Average 

burden hours 

per response 

Total burden 

hours 

Sampling Decisions and Fieldwork Preparation Plan ..................................... 17 1 106 1802 

Record Review Worksheet .............................................................................. 17 276 6.33 29,700.36 


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