Federal Register / Vol. 80, No. 25 / Friday, February 6, 2015 / Notices 6725 

Responses: 17,268,890; Total Annual 

Hours: 15,305,484. (For policy questions 

regarding this collection contact Cheryl 

Wiseman at 410–786–1175.) 

Dated: February 3, 2015. 

William N. Parham, III, 

Director, Paperwork Reduction Staff, Office 

of Strategic Operations and Regulatory 

Affairs. 

[FR Doc. 2015–02413 Filed 2–5–15; 8:45 am] 

BILLING CODE 4120–01–P 

DEPARTMENT OF HEALTH AND 

HUMAN SERVICES 

Centers for Disease Control and 

Prevention 

[60Day–15–15MZ] 

Proposed Data Collections Submitted 

for Public Comment and 

Recommendations 

The Centers for Disease Control and 

Prevention (CDC), as part of its 

continuing effort to reduce public 

burden and maximize the utility of 

government information, invites the 

general public and other Federal 

agencies to take this opportunity to 

comment on proposed and/or 

continuing information collections, as 

required by the Paperwork Reduction 

Act of 1995. To request more 

information on the below proposed 

project or to obtain a copy of the 

information collection plan and 

instruments, call 404–639–7570 or send 

comments to Leroy A. Richardson, 1600 

Clifton Road, MS–D74, Atlanta, GA 

30333 or send an email to omb@cdc.gov. 

Comments submitted in response to 

this notice will be summarized and/or 

included in the request for Office of 

Management and Budget (OMB) 

approval. Comments are invited on: (a) 

Whether the proposed collection of 

information is necessary for the proper 

performance of the functions of the 

agency, including whether the 

information shall have practical utility; 

(b) the accuracy of the agency’s estimate 

of the burden of the proposed collection 

of information; (c) ways to enhance the 

quality, utility, and clarity of the 

information to be collected; (d) ways to 

minimize the burden of the collection of 

information on respondents, including 

through the use of automated collection 

techniques or other forms of information 

technology; and (e) estimates of capital 

or start-up costs and costs of operation, 

maintenance, and purchase of services 

to provide information. Burden means 

the total time, effort, or financial 

resources expended by persons to 

generate, maintain, retain, disclose or 

provide information to or for a Federal 

agency. This includes the time needed 

to review instructions; to develop, 

acquire, install and utilize technology 

and systems for the purpose of 

collecting, validating and verifying 

information, processing and 

maintaining information, and disclosing 

and providing information; to train 

personnel and to be able to respond to 

a collection of information, to search 

data sources, to complete and review 

the collection of information; and to 

transmit or otherwise disclose the 

information. Written comments should 

be received within 60 days of this 

notice. 

Proposed Project 

Digital Media and Tobacco Outcomes 

Study—New—National Center for 

Chronic Disease Prevention and Health 

Promotion (NCCDPHP), Centers for 

Disease Control and Prevention (CDC). 

Background and Brief Description 

In 2012, CDC launched the first 

federally funded, national mass media 

campaign to educate consumers about 

the adverse health consequences of 

tobacco use (the National Tobacco 

Prevention and Control Public 

Education Campaign, or ‘‘the 

campaign’’). The campaign continued in 

2013 and 2014 with advertisements 

known as ‘‘Tips from Former Smokers.’’ 

CDC plans to continue the campaign in 

2015 and 2016, with new ads scheduled 

for release between March and July, 

2015. CDC is conducting a series of 

longitudinal surveys to assess campaign 

impact in both smokers and nonsmokers 

(OMB No. 0920–0923, exp. 3/31/2017). 

The campaign evaluation strategy is 

based on self-reported measures of 

consumer awareness of and exposure to 

specific campaign advertisements; 

changes in consumer knowledge, 

attitudes, and beliefs relating to smoking 

and secondhand smoke; smokers’ 

behaviors related to cessation; and 

nonsmokers’ encouragement of smokers 

to quit smoking and seek cessation 

services. 

The campaign includes digital 

advertising, which is now a mainstay of 

tobacco prevention campaigns because 

of the efficiency of digital ad placement, 

lower costs associated with digital ads, 

and the ability to reach individuals who 

do not use traditional media. Digital 

advertising also offers a unique 

opportunity to examine the relationship 

between ad exposure and consumer 

behavior. For example, Internet analytic 

tools can be used to verify an 

individual’s exposure to a digital ad or 

to ascertain whether an individual has 

visited Web-based sources of 

information about tobacco use or 

tobacco cessation. These tools and 

methods provide objective measures of 

ad exposure and information-seeking 

behavior and are not subject to the recall 

bias inherent in self-reported data. 

To supplement ongoing campaign 

evaluation efforts, CDC proposes to 

employ Internet analytic tools as part of 

an enhanced evaluation of the digital ad 

component of the mass media 

campaign. The evaluation study will not 

be conducted in the general U.S. 

population of Internet users. Individuals 

who participate in the proposed 

evaluation will be smokers recruited 

from an existing panel of adult Internet 

users who have agreed to allow 

monitoring of their Internet usage. 

Panels of this type are established and 

utilized by market research firms to 

elucidate consumer behavior. Panelists 

agree to download software on their 

computers that enables the market 

research company to unobtrusively 

track their web behavior, including Web 

sites visited, searches they conduct, 

purchases they make, and ads that are 

delivered on sites visited, regardless of 

whether the ads are selected (clicked) or 

not. These data are then aggregated and 

weighted to provide estimates of online 

consumer behaviors. 

CDC will employ an evaluation 

contractor to interface with a market 

research company and tobacco smokers 

who are part of an existing panel. For 

panelists who agree to participate in the 

Digital Media and Tobacco Outcomes 

Study, the contractor will analyze 

Internet usage data in conjunction with 

additional information collected 

directly from the study participants. All 

information collection will be 

coordinated with key events in the 2015 

mass media campaign. 

In the recruitment phase of the study, 

panelists will be notified about the CDCsponsored study and will have the 

opportunity to voluntarily consent to 

participate or decline to participate. 

They will also provide demographic 

information and be screened for 

eligibility. In the second phase, 

respondents will complete an online 

questionnaire soon after the digital ads 

have been aired (Wave 1 survey). 

Information will be collected about 

smokers’ exposure to campaign digital 

advertisements and self-reported 

knowledge, attitudes, and beliefs related 

to smoking, and smoking-related 

information seeking. The questionnaire 

will also measure behaviors related to 

smoking cessation and intentions to quit 

smoking. In the third phase of the study, 

the same online questionnaire will be 

administered to respondents 

approximately 30 days after completion 

of the first survey (Wave 2 survey). 


asabaliauskas on DSK5VPTVN1PROD with NOTICES
6726 Federal Register / Vol. 80, No. 25 / Friday, February 6, 2015 / Notices 

CDC and the evaluation contractor 

will use the Internet usage data and the 

survey information collected from study 

participants to examine the statistical 

relationships between confirmed 

exposure (or non-exposure) to the 

campaign’s digital and social media 

advertising and outcomes of interest for 

campaign evaluation. The study will 

provide CDC with new, timely, and 

relevant information regarding the reach 

and efficacy of the digital advertising 

component of the campaign in 2015. All 

findings will be interpreted in light of 

known limitations of the methodology, 

such as use of a convenience sample of 

respondents. 

OMB approval is requested for one 

year. Participation is voluntary and 

there are no costs to respondents other 

than their time. 

ESTIMATED ANNUALIZED BURDEN HOURS

Type of respondent Form name Number of 

respondents 

Number of 

responses per 

respondent 

Average 

burden per 

response 

(in hours) 

Total burden 

(in hours) 

Market Research Panelists ............... Screening and Consent Questionnaire.50,000 1 2/60 1,667 

Adult Panelists Who Are Tobacco 

Smokers.

Digital Media and Tobacco Outcomes Questionnaire (Wave 1).5,000 1 20/60 1,667 

Digital Media and Tobacco Outcomes Questionnaire (Wave 2).2,400 1 20/60 800 

Total ........................................... ........................................................... ........................ ........................ ........................ 4,134 

Leroy A. Richardson, 

Chief, Information Collection Review Office, 

Office of Scientific Integrity, Office of the 

Associate Director for Science, Office of the 

Director, Centers for Disease Control and 

Prevention. 

[FR Doc. 2015–02327 Filed 2–5–15; 8:45 am] 

BILLING CODE 4163–18–P 

DEPARTMENT OF HEALTH AND 

HUMAN SERVICES 

Centers for Medicare & Medicaid 

Services 

[Document Identifiers CMS–10410, CMS–R– 

74, CMS–2552–10 and CMS–855R] 

Agency Information Collection 

Activities: Proposed Collection; 

Comment Request 

AGENCY: Centers for Medicare & 

Medicaid Services. 

ACTION: Notice. 

SUMMARY: The Centers for Medicare & 

Medicaid Services (CMS) is announcing 

an opportunity for the public to 

comment on CMS’ intention to collect 

information from the public. Under the 

Paperwork Reduction Act of 1995 (the 

PRA), federal agencies are required to 

publish notice in the Federal Register 

concerning each proposed collection of 

information (including each proposed 

extension or reinstatement of an existing 

collection of information) and to allow 

60 days for public comment on the 

proposed action. Interested persons are 

invited to send comments regarding our 

burden estimates or any other aspect of 

this collection of information, including 

any of the following subjects: (1) The 

necessity and utility of the proposed 

information collection for the proper 

performance of the agency’s functions; 

(2) the accuracy of the estimated 

burden; (3) ways to enhance the quality, 

utility, and clarity of the information to 

be collected; and (4) the use of 

automated collection techniques or 

other forms of information technology to 

minimize the information collection 

burden. 

DATES: Comments must be received by 

April 7, 2015. 

ADDRESSES: When commenting, please 

reference the document identifier or 

OMB control number (OCN). To be 

assured consideration, comments and 

recommendations must be submitted in 

any one of the following ways: 

1. Electronically. You may send your 

comments electronically to http://

www.regulations.gov. Follow the 

instructions for ‘‘Comment or 

Submission’’ or ‘‘More Search Options’’ 

to find the information collection 

document(s) that are accepting 

comments. 

2. By regular mail. You may mail 

written comments to the following 

address: CMS, Office of Strategic 

Operations and Regulatory Affairs, 

Division of Regulations Development, 

Attention: Document Identifier/OMB 

Control Number llllll, Room 

C4–26–05, 7500 Security Boulevard, 

Baltimore, Maryland 21244–1850. 

To obtain copies of a supporting 

statement and any related forms for the 

proposed collection(s) summarized in 

this notice, you may make your request 

using one of following: 

1. Access CMS’ Web site address at 

http://www.cms.hhs.gov/

PaperworkReductionActof1995. 

2. Email your request, including your 

address, phone number, OMB number, 

and CMS document identifier, to 

Paperwork@cms.hhs.gov. 

3. Call the Reports Clearance Office at 

(410) 786–1326. 

FOR FURTHER INFORMATION CONTACT: 

Reports Clearance Office at (410) 786– 

1326. 

SUPPLEMENTARY INFORMATION: 

Contents 

This notice sets out a summary of the 

use and burden associated with the 

following information collections. More 

detailed information can be found in 

each collection’s supporting statement 

and associated materials (see 

ADDRESSES). 

CMS–10410 Medicaid Program; Eligibility 

Changes under the Affordable Care Act 

of 2010 

CMS–R–74 Income and Eligibility 

Verification System Reporting and 

Supporting Regulations 

CMS–2552–10 Hospital and Hospital 

Health Care Complex Cost Report 

CMS–855R Medicare Enrollment 

Application: Reassignment of Medicare 

Benefits 

Under the PRA (44 U.S.C. 3501– 

3520), federal agencies must obtain 

approval from the Office of Management 

and Budget (OMB) for each collection of 

information they conduct or sponsor. 

The term ‘‘collection of information’’ is 

defined in 44 U.S.C. 3502(3) and 5 CFR 

1320.3(c) and includes agency requests 

or requirements that members of the 

public submit reports, keep records, or 

provide information to a third party. 

Section 3506(c)(2)(A) of the PRA 

requires federal agencies to publish a 

60-day notice in the Federal Register 

concerning each proposed collection of 

information, including each proposed 

extension or reinstatement of an existing 


asabaliauskas on DSK5VPTVN1PROD with NOTICES