<PAGE>   1
                                                                  Exhibit 10.10


                                  FINDWHAT.COM

                         EXECUTIVE EMPLOYMENT AGREEMENT


         THIS EXECUTIVE EMPLOYMENT AGREEMENT is made this 23rd day of April
2001, (the "Agreement") between FindWhat.com ("FindWhat.com" or the "Company"),
a Nevada corporation, and Anthony Garcia (the "Executive").

                                    RECITALS

         The Company desires to retain the services of Executive pursuant to the
terms of this Agreement.

                             STATEMENT OF AGREEMENT

         In consideration of the foregoing, and of Executive's continued
employment, the parties agree as follows:

         1.       Employment. The Company hereby employs  Executive and
Executive accepts such employment upon the terms and conditions hereinafter set
forth to become effective on execution of this Agreement (the "Effective Time").

         2.       Duties.

                  (a) Executive shall be employed: (i) to serve as the Chief
Technology Officer of FindWhat.com, subject to the authority and direction of
the Board of Directors of FindWhat.com; and (ii) to perform such other or
additional duties and responsibilities as the Board of Directors of FindWhat.com
may, from time to time, prescribe.

                  (b) So long as employed under this Agreement, Executive agrees
to devote full time and efforts exclusively on behalf of the Company and to
competently, diligently and effectively discharge all duties of Executive
hereunder. Executive shall not be prohibited from engaging in such personal,
charitable, or other nonemployment activities as do not interfere with full time
employment hereunder and which do not violate the other provisions of this
Agreement. Executive further agrees to comply fully with all reasonable policies
of the Company as are from time to time in effect.

         3.       Compensation. As full compensation for all services rendered
to the Company pursuant to this Agreement, in whatever capacity rendered, the
Company shall pay to Executive during the term hereof a minimum base salary at
the rate of $125,000 per year (the "Basic Salary"), payable bi-weekly or in
other more frequent installments, as determined by the Company. Commencing on
July 1, 2001, the Basic Salary shall increase to $140,000 per year. The Basic
Salary thereafter may be increased, but not decreased, from time to time, by the
Board of Directors in connection with reviews and increases of the salaries of
other executives of the Company. Additionally, on October 31, 2001, the Board of
Directors or Compensation


<PAGE>   2

Committee, as applicable, will meet with the Executive and review Executive's
Basic Salary. Executive will be entitled to receive incentive compensation
pursuant to the terms of plans adopted by the Board of Directors from time to
time. Concurrently with execution of this Agreement, Executive will be granted a
stock option to purchase 200,000 shares of common stock of the Company vesting
at the rate of 50% per year from the Effective Time, but only if the Executive
has remained in the continuous employ of the Company from the Effective Time to
the date of vesting, on the terms and conditions set forth in a Stock Option
Agreement. The Board of Directors or the Compensation Committee, as applicable,
shall review Executive's performance on an annual basis. In connection with such
annual review, the Executive shall be entitled to receive additional stock
option grants. Such options will be granted, if at all, in the sole discretion
of the Board of Directors or the Compensation Committee on terms and conditions
they determine. In connection with any annual review, he shall have the right to
meet with the Board of Directors or Compensation Committee, as applicable, to
review and discuss Executive's overall compensation package.

         4.       Business Expenses. The Company shall promptly pay directly, or
reimburse Executive for, all business expenses to the extent such expenses are
paid or incurred by Executive during the term of employment in accordance with
Company policy in effect from time to time and to the extent such expenses are
reasonable and necessary to the conduct by Executive of the Company's business
and properly substantiated.

         5.       Benefits. During the term of this Agreement and Executive's
employment hereunder, the Company shall provide to Executive such insurance,
vacation, sick leave and other like benefits as are provided to other executive
officers of the Company from time to time.

         6.       Term and Termination.

                  (a) Executive is employed by the Company "at will."
Executive's employment may be terminated at any time as provided in this Section
6. For purposes of this Section 6, "Termination Date" shall mean the date on
which any notice period required under this Section 6 expires or, if no notice
period is specified in this Section 6, the effective date of the termination
referenced in the notice.

                  (b) The Company may terminate Executive's employment without
cause upon giving 30 days' advance written notice to Executive. If Executive's
employment is terminated without cause under this Section 6(b), the Company will
pay Executive the earned but unpaid portion of Executive's Basic Salary and pro
rata portion of Executive's bonus, if any, through the Termination Date, and,
until the twelve-month anniversary of the Termination Date (the "Severance
Period"), will (i) continue to pay Executive his Basic Salary, and (ii) continue
to provide executive insurance benefits.

                  (c) The Company may terminate Executive's employment upon a
determination by the Company that "Good Cause" exists for Executive's
termination and the Company serves written notice of such termination upon
Executive. As used in this Agreement, the term Good Cause shall refer only to
any one or more of the following grounds:



                                       2
<PAGE>   3

                           (i) commission of an act of dishonesty, including,
         but not limited to, misappropriation of funds or any property of
         the Company;

                           (ii) engagement in activities or conduct injurious
         to the best interests or reputation of the Company;

                           (iii) refusal to perform his assigned duties and
         responsibilities;

                           (iv) gross insubordination by the Executive;

                           (v) the clear violation of any of the material terms
         and conditions of this Agreement or any written agreement or agreements
         the Executive may from time to time have with the Company (following
         30-days' written notice from the Company specifying the violation and
         Executive's failure to cure such violation within such 30-day period);

                           (vi) the Executive's substantial dependence, as
         determined by the Board of Directors of the Company, on alcohol, or any
         narcotic drug or other controlled or illegal substance; or

                           (vii) commission of a crime which is a felony, a
         misdemeanor involving an act of moral turpitude, or a misdemeanor
         committed in connection with his employment by the Company which causes
         the Company a substantial detriment.

In the event of a termination under this Section 6(c), the Company will pay
Executive the earned but unpaid portion of Executive's Basic Salary through the
Termination Date. If any determination of substantial dependence under Section
6(c)(vi) is disputed by the Executive, the parties hereto agree to abide by the
decision of a panel of three physicians appointed in the manner as specified in
Section 6(d) of this Agreement.

                  (d) Executive's employment shall terminate upon the death or
permanent disability of Executive. For purposes hereof, "permanent disability,"
shall mean the inability of the Executive, as determined by the Board of
Directors of FindWhat.com, by reason of physical or mental illness to perform
the duties required of him under this Agreement for more than 180 days in any
one year period. Successive periods of disability, illness or incapacity will be
considered separate periods unless the later period of disability, illness or
incapacity is due to the same or related cause and commences less than 180 days
from the ending of the previous period of disability. Upon a determination by
the Board of Directors of FindWhat.com that Executive's employment shall be
terminated under this Section 6(d), the Board of Directors shall give Executive
30 days' prior written notice of the termination. If a determination of the
Board of Directors under this Section 6(d) is disputed by Executive, the parties
agree to abide by the decision of a panel of three physicians. FindWhat.com will
select a physician, Executive will select a physician and the physicians
selected by FindWhat.com and Executive will select a third physician. Executive
agrees to make himself available for and submit to examinations by such
physicians as may be directed by the Company. Failure to submit to any
examination shall constitute a breach of a material part of this Agreement.



                                       3
<PAGE>   4

                  (e) The Executive may terminate his employment for any reason
upon giving 30 days' advance written notice to the Company. If Executive's
employment is so terminated under this Section 6(e), the Company will pay
Executive the earned but unpaid portion of Executive's Basic Salary through the
Termination Date and any incentive compensation under and consistent with plans
adopted by the Company prior to the Termination Date.


         7.       Indemnity.

                  (a) Subject only to the exclusions set forth in Section 7(b)
hereof, the Company hereby agrees to hold harmless and indemnify Executive
against any and all expenses (including attorneys' fees), judgments, fines and
amounts paid in settlement actually and reasonably incurred by Executive in
connection with any threatened, pending or completed action, suit or proceeding,
whether civil, criminal, administrative or investigative (excluding an action by
or in the right of the Company) to which Executive is, was or at any time
becomes a party, or is threatened to be made a party, by reason of the fact that
Executive is, was or at any time becomes a director, officer, employee or agent
of the Company, or is or was serving or at any time serves at the request of the
Company as a director, officer, employee or agent of another corporation,
partnership, joint venture, trust or other enterprise.

                  (b) No indemnity pursuant to Section 7(a) hereof shall be paid
by the Company:

                           (i) except to the extent the aggregate losses to be
         indemnified hereunder exceed the amount of such losses for which
         Executive is indemnified pursuant to any directors and officers
         liability insurance purchased and maintained by the Company;

                           (ii) in respect to remuneration paid to Executive if
         it shall be determined by a final judgment or other final adjudication
         that such remuneration was in violation of law;

                           (iii) on account of any suit in which judgment is
         rendered against Executive for an accounting of profits made from the
         purchase or sale by Executive of securities of the Company pursuant to
         the provisions of Section 16(b) of the Securities Exchange Act of 1934
         and amendments thereto or similar provisions of any federal, state or
         local statutory law;

                           (iv) on account of Executive's breach of any
         provision of this Agreement;

                           (v) on account of Executive's act or omission being
         finally adjudged to involve intentional misconduct, a knowing violation
         of law, or grossly negligent conduct; or



                                       4
<PAGE>   5

                           (vi) if a final decision by a Court having
         jurisdiction in the matter shall determine that such indemnification is
         not lawful.

                  (c) All agreements and obligations of the Company contained
herein shall continue during the period Executive is a director, officer,
employee or agent of the Company (or is or was serving at the request of the
Company as a director, officer, employee or agent of another corporation,
partnership, joint venture, trust or other enterprise) and shall continue
thereafter so long as Executive shall be subject to any possible claim or
threatened, pending or completed action, suit or proceeding, whether civil,
criminal or investigative, by reason of the fact that Executive was an officer
or director of the Company or serving in any other capacity referred to herein.

                  (d) Promptly after receipt by Executive of notice of the
commencement of any action, suit or proceeding, Executive will, if a claim in
respect thereof is to be made against the Company under this Section 7, notify
the Company of the commencement thereof; but the omission so to notify the
Company will not relieve it from any liability which it may have to Executive
otherwise than under this Section 7. With respect to any such action, suit or
proceeding as to which Executive notifies the Company under this Section 7(d):

                           (i) The Company will be entitled to participate
         therein at its own expense.

                           (ii) Except as otherwise provided below, to the
         extent that it may wish, the Company jointly with any other
         indemnifying party similarly notified will be entitled to assume the
         defense thereof, with counsel selected by the Company. After notice
         from the Company to Executive of its election so to assume the defense
         thereof, the Company will not be liable to Executive under this Section
         7 for any legal or other expenses subsequently incurred by Executive in
         connection with the defense thereof other than reasonable costs of
         investigation or as otherwise provided below. Executive shall have the
         right to employ his counsel in such action, suit or proceeding but the
         fees and expenses of such counsel incurred after notice from the
         Company of its assumption of the defense thereof shall be at the
         expense of Executive, unless (A) the employment of counsel by Executive
         has been authorized by the Company, or (B) the Company shall not in
         fact have employed counsel to assume the defense of such action, in
         each of which cases the fees and expenses of counsel shall be at the
         expense of the Company. The Company shall not be entitled to assume the
         defense of any action, suit or proceeding brought by or on behalf of
         the Company.

                           (iii) The Company shall not be liable to indemnify
         Executive under this Agreement for any amounts paid in settlement of
         any action or claim effected without its written consent. The Company
         shall not settle in any manner which would impose any penalty or
         limitation on Executive without Executive's written consent. Neither
         the Company nor Executive will unreasonably withhold their consent to
         any proposed settlement.



                                       5
<PAGE>   6
                  (e) Executive agrees that Executive will reimburse the Company
for all customary and reasonable expenses paid by the Company in defending any
civil or criminal action, suit or proceeding against Executive in the event and
only to the extent that it shall be ultimately determined that Executive is not
entitled to be indemnified by the Company for such expenses under the provisions
of Nevada law, federal securities laws, the Company's By-laws or this Agreement.

         8.       Assignment. This Agreement is personal to Executive and
Executive may not assign or delegate any of his rights or obligations hereunder.
Subject to the foregoing, this Agreement shall be binding upon and inure to the
benefit of the respective parties hereto, their heirs, executors,
administrators, successors and assigns.

         9.       Waiver. The waiver by either party hereto of any breach or
violation of any provision of this Agreement by the other party shall not
operate as or be construed to be a waiver of any subsequent breach by such
waiving party.

         10.      Notices. Any and all notices required or permitted to be given
under this Agreement will be sufficient and deemed effective three (3) days
following deposit in the United States mail if furnished in writing and sent by
certified mail to Executive at:

                  Anthony Garcia
                  13800 Silver Lake Ct.
                  Ft. Myers, FL 33912

and to the Company at:

                  FindWhat.com
                  127 West 27th Street
                  New York, NY 10001
                  Attention: Chief Executive Officer

with a copy to:

                  John B. Pisaris
                  Porter, Wright, Morris & Arthur LLP
                  41 S. High St.
                  Columbus, OH 43215

         11.      Governing Law. This Agreement shall be interpreted, construed
and governed according to the laws of the State of Florida.

         12.      Amendment. This Agreement may be amended in any and every
respect only by agreement in writing executed by both parties hereto.

         13.      Section Headings. Section headings contained in this Agreement
are for convenience only and shall not be considered in construing any provision
hereof.


                                       6
<PAGE>   7

         14.      Entire Agreement. With the exception of the Confidentiality,
Assignment and Noncompetition Agreement of even date herewith, and the
Executive's stock option agreements with the Company, this Agreement terminates,
cancels and supersedes all previous employment or other agreements relating to
the employment of Executive with the Company or any predecessor, written or
oral, and this Agreement contains the entire understanding of the parties with
respect to the subject matter of this Agreement. This Agreement was fully
reviewed and negotiated on behalf of each party and shall not be construed
against the interest of either party as the drafter of this Agreement. EXECUTIVE
ACKNOWLEDGES THAT, BEFORE SIGNING THIS AGREEMENT, HE HAS READ THE ENTIRE
AGREEMENT AND HAS THIS DAY RECEIVED A COPY HEREOF.

         15.      Severability. The invalidity or unenforceability of any one
or more provisions of this Agreement shall not affect the validity or
enforceability of any other provisions of this Agreement or parts thereof.

         16.      Survival. Sections 6 and 7 of this Agreement and this Section
16 shall survive any termination or expiration of this Agreement.

         IN WITNESS WHEREOF, the parties hereto have executed this Agreement as
of the day and year first above written.

                                            EXECUTIVE:


                                            /s/ Anthony Garcia
                                            --------------------------------
                                            Anthony Garcia



                                            FINDWHAT.COM


                                            By: /s/ Phillip R. Thune
                                                ----------------------------
                                            Its: Chief Operating Officer
                                                 and Chief Financial Officer
                                                 ---------------------------



                                       7