EXECUTION
VERSION

       

      
        	
                

              	
                SPONSORSHIP
      AGREEMENT

              	
                 

              


      

       

      This
Sponsorship Agreement (“Agreement”) is made as of the 18th day of
January, 2011 (the “Effective Date”) by and between MUSCLEPHARM Corporation, a Nevada company
(“Sponsor”), and THE CINCINNATI REDS LLC, a Delaware limited
liability company (the “Reds”), upon the following terms and
conditions:

      


      1.    Term

      


      Term. The term of this
Agreement shall commence as of the Effective Date, shall continue through the
2011 Regular Season and expire upon the conclusion of the 2011 Regular Season
(the “Term”).

      


      2.    Definitions

      


      Definitions. Capitalized
terms, not otherwise defined herein, shall have the meaning set forth
below.

      


      “Ballpark”
means Great American Ball Park.

       

      “Club
Marks” means all names, word marks, logos, uniform designs, mascots, images,
colors and color combinations, trade dress, characters, symbols, designs,
likenesses and/or visual representations owned, controlled, first used and/or
applied for or registered with the United States Patent and Trademark Office by
the Reds.

       

      “Hall of
Fame Marks”  means all names, word marks, logos, uniform designs, images,
colors and color   combinations,   trade  
dress,   characters,   symbols,  
designs,   likenesses   and/or   visual
representations owned,  controlled, first used and/or applied for or
registered with the United States Patent and Trademark Office by the Reds Hall
of Fame and Museum.

       

      “Home
Television Territory” means the territory further described in Addendum A-1.


       

      “MLB”
means Major League Baseball.

       

      “MLB 
Entity”  means  each  of  the  Office  of 
the  Commissioner,  Major  League  Baseball
Enterprises,  Inc.,  Major  League  Baseball 
Properties,  Inc.,  The  MLB  Network,  LLC,  MLB
Advanced Media, L.P., and/or any of their respective present or future
affiliates, successors or assigns.

       

      “Reds
Radio Marks” means all names, word marks, logos, uniform designs, mascots,
images, colors and color combinations, trade dress, characters, symbols,
designs, likenesses and/or visual representations owned, controlled,  first
used and/or applied for or registered with the United States Patent and
Trademark Office by the Reds for Reds On RadioTM.

       

      “Regular
Season” means the MLB championship season which consists of 162 Major League
Baseball game and which is determined by the BOC. The Regular Season begins on
or about April 1 and ends on or about September 30.


      
        
           


        

        
           


          
            

          

        

        
           


        

      


      EXECUTION
VERSION

      


      “Sponsor
Marks” means all registered trademarks, service marks, trade names, logos, and
all other trade names, service marks, trademarks and trade symbols, emblems,
signs, slogans, trade dress, logos, colors, insignias and copyrights as Sponsor
has adopted and designated for use in connection with its business and as
Sponsor may hereafter acquire or develop and designate for use in connection
with its business.

       

      “Spring
Training Season” means the Major League Baseball pre-season which consists of
approximately 30 games and begins on or about March 1 and concludes on or about
March 30. The Reds broadcast eighteen (18) Spring Training Season games on the
Reds Radio Network.

      


      3.    Official
Sponsor

      


      During
the Term, Sponsor will be designated as an "Official Sponsor of the Cincinnati
Reds”.

      


      4.    Radio

      


      Reds On RadioTM Pre/In/Post Game - Rotating - Local- Regular Season.

      


      During
the Term, the Reds will cause Sponsor's ten (10) :30-second radio commercial
announcements to air on a rotating basis Pre/In/Post game locally on the
flagship station of the Reds Radio Network.

      


      5.    License

      


      Reds License. The Reds hereby grant
Sponsor a limited, non-exclusive, non-transferable, non- sub-licensable,
royalty-free license and right to use the Club Marks (as defined in Section 6 of
Addendum A) solely and
exclusively during the Term and for the purposes set forth in this Agreement.
Each of Sponsor's uses of the Club Marks shall be subject to (i) the consent of
the Reds, which consent shall not be unreasonably withheld or delayed, and (ii)
the terms and conditions set forth in this Agreement, including, without
limitation, the restrictions set forth in paragraph 5 and 6 of Addendum A attached hereto.
Sponsor agrees and acknowledges that the license granted herein does not confer
upon or grants Sponsor the right to use the Club Marks on or in connection with
any on-line media or merchandise nor is Sponsor authorized to utilize the Club
Marks outside the Reds Home Television Territory. The Home Television Territory
is further described in Addendum
A-1.

      


      Sponsor License. Sponsor hereby grants
the Reds a limited, non-exclusive, non-transferable, non-sub-licensable,
royalty-free license and right to use Sponsor Marks (as defined in Addendum A)
solely and exclusively for the Term and for the purposes set forth in this
Agreement. The Reds use of Sponsor Marks shall be subject to the terms and
conditions set forth in this Agreement, including, without limitation, the
restrictions set forth in Section 7 of Addendum A attached hereto.

      


      6.    Fee

      


      In
consideration for the rights and promotions granted by the Reds in this
Agreement, Sponsor shall pay the Reds in product valued at $20,000.00 (the
“Sponsorship Fee”). Sponsor Product mix, quantity of each and ship to location
are all subject to Reds Baseball Operations approval.


      
        
           


        

        
          2

          
            

          

        

        
           


        

      


      EXECUTION
VERSION

      


      Sponsor
shall have ability to use photos of a Reds workout facility showing Sponsor
product; Photos subject to Reds approval. Location of Sponsor product display
and in-facility use is subject to Reds Baseball Operations
approval.

      


      7.    Notices

      


      Any
notice required hereunder shall be in writing, shall be sent via registered or
certified mail, and shall be deemed given when deposited, postage prepaid, in
the United States Mail, addressed as set forth below or to such other address as
either of the parties shall advise the other in writing:

      


      
        	
                 
      

              	
                If
      to Reds:

              	
                The
      Cincinnati Reds LLC

                100
      Joe Nuxhall Way

                Cincinnati,
      Ohio 45202

                Attn:
      Douglas Healy, Chief Financial
Officer

              


      

      


      
        	
                 
      

              	
                If
      to Sponsor:

              	
                MusclePharm
      Corporation

                4721
      Ironton Street

                Denver,
      CO 80239

                Attn:
      Joseph Lawanson

              


      

      
8.    Terms and
Conditions

      


      This
Agreement is also subject to the General Terms set forth in Addendum A, the
Sponsor Signage Terms set forth in Addendum B and the Radio Terms set forth in
Addendum C. Each addendum is incorporated herein by reference.

      


      Signature page immediately follows this
page.


      
        
           


        

        
          3

          
            

          

        

        
           


        

      


      EXECUTION
VERSION

      


      IN
WITNESS WHEREOF, the parties have executed and delivered this Agreement as of
the Effective Date.

      


      
        
          	
                  THE
      CINCINNATI REDS LLC

                	 
      	
                  MUSCLEPHARM
      CORPORTAION.

                
	 
      	 
      	 
      	 
      	 
      
	
                  By:

                	
                  /s/ Bill Reinberger

                	 
      	
                  By:

                	
                  /s/ Brad Pyatt

                
	
                  Name:
      

                	
                  Bill Reinberger

                	 
      	
                  Name:
      

                	
                  Brad Pyatt

                
	
                  Title:

                	
                  VP Corp Sale

                	 
      	
                  Title:

                	
                  CEO

                


        

      

      


      {Signature
page to Reds – 2010 Sponsorship Agreement}


      
        
           


        

        
          4

          
            

          

        

        
           


        

      

      

        Addendum
A

        GENERAL
TERMS

        


        
          	
                  1.

                	
                  Any
      failure, interruption, or delay in the execution of the Reds performance
      under this Agreement, in whole or in part, from fire or other casualty,
      the cancellation or rescheduling of any games, strikes, labor disputes,
      boycotts, epidemics, governmental restrictions, acts of God, or any other
      cause (each, a “Force Majeure Event”), shall not constitute a breach of
      this Agreement.

                


        

        


        
          	
                  2.

                	
                  This
      Agreement is the final, complete and exclusive statement and expression of
      the agreement between the parties hereto with relation to the subject
      matter of this Agreement, it being understood that there are no oral
      representations, understandings or agreements covering the same subject
      matter as this Agreement. This Agreement supersedes, and cannot be varied,
      contradicted or supplemented by evidence of any prior or contemporaneous
      discussions, correspondence, or oral or written agreement of any kind.
      This Agreement may not be modified except in a written document executed
      by both parties.

                


        

        


        
          	
                  3.

                	
                  No
      delay of or omission in the exercise of any right, power or remedy
      accruing to any party under this Agreement shall impair any such right,
      power or remedy, nor shall it be construed as a waiver of any future
      exercise of any right, power or
remedy.

                


        

        


        
          	
                  4.

                	
                  Each
      party to this Agreement represents that it is a sophisticated commercial
      party capable of understanding all of the terms of this Agreement, that it
      has had an opportunity to review this Agreement with its counsel, and that
      it enters this Agreement with full knowledge of the terms of the
      Agreement.

                


        

        


        
          	
                  5.

                	
                  Notwithstanding
      any other provision of this Agreement, this Agreement, and any rights or
      exclusivities granted by the Reds hereunder, shall in all respects be
      subordinate to each of the following, as may be amended from time to time
      (collectively, “MLB Documents”): (i) any present or future agreements
      entered into by, or on behalf of any MLB Entity, including, without
      limitation, agreements entered into pursuant to the Major League
      Constitution, the American and National League Constitutions, the
      Professional Baseball Agreement, the Major League Rules, the Interactive
      Media Rights Agreement, and each agency agreement and operating guidelines
      among the Major League Baseball Clubs and an MLB Entity, or (ii) the
      present and future mandates, rules, regulations, policies, bulletins or
      directives issued or adopted by the Commissioner or the MLB entities. The
      issuance, entering into, amendment, or implementation of any of the MLB
      Documents shall be at no cost or liability to any MLB Entity or to any
      individual or entity related thereto. The territory within which Sponsor
      is granted rights is limited to, and nothing herein shall be construed as
      conferring on Sponsor rights in areas outside of, the Home Television
      Territory of the Reds, as established and amended from time to time. No
      rights, exclusivities or obligations involving the Internet or any
      interactive or on-line media (as defined by the MLB entities) are
      conferred by this Agreement, except as are specifically approved in
      writing by the applicable MLB
Entity.

                


        


        
          
             


          

          
            1

            
              

            

          

          
             


          

        


        
          	
                  6.

                	
                  Sponsor
      hereby acknowledges the proprietary nature of the Club Marks and the Reds
      Radio Marks. Sponsor further acknowledges that all rights, title, and
      interest to the Club Marks and Reds Radio Marks belong to the Reds.
      Sponsor agrees that during the Term and after the expiration or
      termination of this Agreement it shall refrain from any use of any of the
      Club Marks or Reds Radio Marks, any mark that is confusingly similar to
      any of the Club Marks or Reds Radio Marks, any mark that is dilutive of
      any of the Club Marks or Reds Radio Marks, and/or any mark that is likely
      to mislead the public into falsely believing that there is an affiliation
      or relationship between Sponsor and the Reds without first obtaining the
      Reds prior written consent. Sponsor further acknowledges that for purposes
      of this paragraph “use” includes, but is not limited to, trademark, fair,
      incidental, descriptive or functional
uses.

                


        

        


        Sponsor
further acknowledges the proprietary nature of all copyright rights that are
owned, controlled or licensed by the Reds including, without limitation, all
accounts, descriptions, radio broadcasts, television broadcasts, and streamed
versions of all games and events involving the Reds (and excerpts thereof).
Sponsor hereby covenants that it will not use any of the foregoing without the
prior written consent of the Reds.

        


        Sponsor
hereby covenants that it will not conduct in the future any promotions, ticket
giveaways, contests or sweepstakes relating to or associated with the Reds
without first obtaining the prior written consent of the Reds.

        


        
          	
                  7.

                	
                  The
      Reds hereby acknowledge the proprietary nature of the Sponsor Marks. The
      Reds further acknowledge that all rights, title, and interest to the
      Sponsor Marks belong to Sponsor. The Reds agree that during the Term and
      after the expiration or termination of this Agreement, it will refrain
      from any use of any of the Sponsor Marks, any mark that is confusingly
      similar to any of the Sponsor Marks, any mark that is dilutive of any of
      the Sponsor Marks and/or any mark that is likely to mislead the public
      into falsely believing that there is an affiliation or relationship
      between Sponsor and the Reds without first obtaining the Sponsor’s prior
      written consent. The Reds further acknowledge that for purposes of this
      paragraph “use” includes, but is not limited to, trademark, fair,
      incidental, descriptive or functional uses. The license granted hereby to
      the Reds in the Sponsor Marks shall terminate upon expiration or
      termination of this Agreement.

                


        

        


        The Reds
agrees to state in appropriate places on all materials using or displaying the
Sponsor Marks that such marks are the trademarks of the Sponsor and to include
the symbols or TM as appropriate.

        


        
          	
                  8.

                	
                  If
      Sponsor fails to pay any amounts owed hereunder, the Reds are hereby
      authorized at any time and from time to time, to the fullest extent
      permitted by law, and without prior notice to Sponsor, any such notice
      being expressly waived by Sponsor, to set off and appropriate and apply
      any and all amounts owed by the Reds to or for the credit or the account
      of Sponsor against any and all of the obligations of Sponsor now or
      hereafter existing or arising under this Agreement, whether direct or
      indirect, absolute or contingent, matured or unmatured, and irrespective
      of whether or not the Reds shall have made any demand under this
      Agreement. The rights of the Reds under this Section are in addition to
      other rights and remedies (including other rights of set-off) that the
      Reds may have. The Reds agree to notify Sponsor promptly after any such
      set off and appropriation and application; provided that the failure to
      give such notice shall not affect the validity of such set off and
      appropriation and application.

                


        


        
          
             


          

          
            2

            
              

            

          

          
             


          

        


        
          	
                  9.

                	
                  If
      Sponsor was represented by an advertising agency in the purchase of the
      sponsorship which is the subject of this Agreement, Sponsor covenants and
      agrees that is shall be solely responsible for payment of any and all
      commissions to its agent. Sponsor acknowledges and agrees that the
      Sponsorship Fee is exclusive of any and all commissions which are due or
      may come due to agent as a result of entering into this
      Agreement.

                


        

        


        
          	
                  10.

                	
                  Neither
      party may assign its rights or delegate its duties under this Agreement
      without prior written consent of the other
  party.

                


        

        


        
          	
                  11.

                	
                  The
      parties will maintain in confidence all privileged and confidential
      information of the other parties and the terms and conditions of this
      Agreement except, to the extent necessary to implement the Agreement, and
      except that a proposed disclosure of any specific term or condition hereof
      by either party is authorized in advance by the other party, or required
      by applicable law.

                


        

        


        
          	
                  12.

                	
                  Except
      as otherwise provided in this Agreement, neither party will use the other
      party’s name, marks or logos without the prior written consent of the
      other party.

                


        

        


        
          	
                  13.

                	
                  This
      Agreement shall be governed by and construed in accordance with the laws
      of the State of Ohio without respect to its conflicts of laws
      principles.

                


        

        


        
          	
                  14.

                	
                  This
      Agreement may be signed in any number of counterparts. It is not necessary
      that the parties sign any particular counterpart, only that the parties
      sign at least one counterpart for this Agreement to be enforceable by or
      against either party.

                


        

        


        
          	
                  15.

                	
                  If
      any provision of this Agreement shall be found by a court of competent
      jurisdiction to be invalid or unenforceable, such finding shall not affect
      the validity or enforceability of this Agreement as a whole or of any
      other provision of this Agreement.

                


        

        


        
          	
                  16.

                	
                  This
      Agreement shall be binding upon and inure to the benefit of the parties
      hereto and their respective executors, administrators, successors and
      assigns.

                


        


        
          
             


          

          
            3

            
              

            

          

          
             


          

        


        
          	
                  17.

                	
                  Each
      party shall, at its sole cost, indemnify and defend the other and its
      affiliates, and their officers, directors and employees from and against
      any and all liability, cost, loss, damage, injury or expense, including
      reasonable attorneys’ fees, arising in connection with any claim made by a
      third party that (i) is proximately caused by a breach of any obligation,
      representation or warranty of the Indemnifying Party (as defined below) in
      this Agreement; or (ii) the Indemnifying Party’s services or products or
      their use, the web site(s) operated by the Indemnifying Party or their
      use, the marks of the Indemnifying Party or their use infringe upon any
      copyright, patent, trademark, trade secret or other proprietary or other
      right, contain material that is libelous or defamatory, invade any right
      of privacy or publicity, or otherwise violate any other right of any kind
      of any third party or any applicable law or regulation. The Indemnified
      Party (as defined below) shall: (i) promptly notify the Indemnifying Party
      in writing of any losses for which the Indemnified Party seeks
      indemnification; (ii) provide reasonable cooperation to the Indemnifying
      Party and its legal representatives in the investigation of any matter
      which is the subject of indemnification; and (iii) subject to this
      paragraph 16, permit the Indemnifying Party to have full control over the
      defense and settlement of any matter subject to indemnification. The
      Indemnified Party shall have the right to participate in the defense at
      its expense. Notwithstanding anything to the contrary contained herein,
      the Indemnifying Party shall not consent to the entry of any judgment or
      enter into any settlement that does not include as an unconditional term
      thereof the giving by the claimant or plaintiff to the Indemnified Party
      of a release from all liability in respect of such claim. The Indemnifying
      Party shall not be entitled to control, and the Indemnified Party shall be
      entitled to have sole control over, the defense or settlement of any claim
      to the extent that claim seeks an order, injunction or other equitable
      relief against the Indemnified which, if successful, would be reasonably
      likely to materially interfere with the business, operations, assets,
      condition (financial or otherwise) or prospects of the Indemnified Party.
      If the Indemnifying Party directs the defense of any claim or proceeding,
      the Indemnified Party shall not pay, or permit to be paid, any part of
      such third party claim unless the Indemnifying Party consents in writing
      to such payment or unless the Indemnifying Party withdraws from the
      defense of such third party claim liability or unless a final judgment
      from which no appeal may be taken by or on behalf of the Indemnifying
      Party is entered against the Indemnified for such Third Party Claim. If
      the Indemnified Party assumes the defense of any such claims or proceeding
      and proposes to settle such claims or proceeding prior to a final judgment
      thereon or to forgo any appeal with respect thereto, then the Indemnified
      Party shall give the Indemnifying Party prompt written notice thereof and
      the Indemnifying Party shall have the right to participate in the
      settlement or assume or reassume the defense of such claims or
      proceeding.

                


        

        


        For
purposes of this Agreement, "Indemnifying Party" means a party obligated to
provide indemnification under this Agreement.

        


        For
purposes of this Agreement, "Indemnified Party" means a party entitled to
indemnification under this Agreement.

        


        
          
            	
                    18.

                  	
                    Except
      in the event of a breach of Section 6 or Section 7 of this Addendum,
      claims, causes of action, penalties or fines arising from the content of
      radio advertising and/or a breach of a party’s indemnification obligations
      hereunder, neither party shall be liable to the other party for indirect,
      incidental, consequential, special or exemplary damages (even if a party
      has been advised of the possibility of such damage) such as, but not
      limited to, loss of revenue or anticipated profits or lost
      business.

                  


          

        

        


        
          	
                  19.

                	
                  This
      Addendum A shall survive the expiration or termination of the
      Agreement.

                


        


        
          
             


          

          
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        20.    Addendum A-1

        HOME
TELEVISION TERRITORY

        


        
          	
                  1.

                	
                  State
      of Ohio, except
      for Cleveland and Youngstown ADI Ohio counties which consists
      of:

                


        

        
          
            	 	
                    Ashland

                  	
                    Lorain

                  
	 	
                    Ashtabula

                  	
                    Mahoning

                  
	 	
                    Columbiana

                  	
                    Medina

                  
	 	
                    Cuyahoga

                  	
                    Portage

                  
	 	
                    Geauga

                  	
                    Erie

                  
	 	
                    Huron

                  	
                    Holmes

                  
	 	
                    Richland

                  	
                    Lake

                  
	 	
                    Summit

                  	
                    Stark

                  
	 	
                    Wayne

                  	
                    Tuscarawas

                  
	 	
                    Mercer

                  	
                    Trumbell

                  


          

        

        


        
          	
                  2.

                	
                  State
      of Indiana, except for
      Chicago ADI Indiana counties which consists
of:

                


        

        
          
            	 	
                    Jasper

                  	
                    Newton

                  
	 	
                    Lake

                  	
                    Porter

                  
	 	
                    La
      Porte

                  	 
      


          

        

        


        3. State
of Kentucky

        


        
          	
                  4.

                	
                  Charleston-Huntington,
      West Virginia ADI counties, which
includes:

                


        

        
          
            	 	
                    Boone

                  	
                    Mingo

                  
	 	
                    Braxton

                  	
                    Nicholas

                  
	 	
                    Cabell

                  	
                    Putnam

                  
	 	
                    Calhoun

                  	
                    Roane

                  
	 	
                    Clay

                  	
                    Wayne

                  
	 	
                    Jackson

                  	
                    Webster

                  
	 	
                    Kanawha

                  	
                    Wirt

                  
	 	
                    Lincoln

                  	
                    Wyoming

                  
	 	
                    Logan

                  	
                    Mason

                  


          

        

        


        5. State
of Tennessee

        


        6.
Western North Carolina from Winston Salem/Charlotte, including Winston
Salem/Charlotte

         

        
          	
                  7.

                	
                  Memphis,
      Tennessee ADI counties in Mississippi which
  includes:

                


        

        


        
          
            	 	
                    Alcorn

                  	
                    Panola

                  
	 	
                    Benton

                  	
                    Pontotoc

                  
	 	
                    Coahoma

                  	
                    Quitman

                  
	 	
                    De
      Sota

                  	
                    Tate

                  
	 	
                    Grenada

                  	
                    Tippah

                  
	 	
                    Lafayette

                  	
                    Tunica

                  
	 	
                    Sponsorhall

                  	
                    Union

                  
	 	
                    Yalobusha

                  	 
      


          

        


        
          
             


          

          
            5

            
              

            

          

          
             


          

        


        Addendum
B

        SPONSOR
SIGNAGE TERMS

        


        
          	
                  1.

                	
                  Unless
      otherwise specified in the Agreement, Sponsor shall furnish all copy,
      designs and artwork, including color designations, corrected, approved and
      scaled and in sufficient quantity for proper execution of display. The
      Reds shall use its reasonable best efforts to faithfully reproduce all
      designs within the limits of the designated manner of
    display.

                


        

        


        
          	
                  2.

                	
                  Unless
      otherwise specified in the Agreement, The Reds shall perform all
      maintenance required to keep panel displays in good and proper condition,
      as reasonably determined by the
Reds.

                


        

        


        
          	
                  3.

                	
                  Displays
      shall be used for advertising or public relations purposes for the benefit
      of Sponsor only. Sponsor may not resell, either directly or indirectly, by
      assignment of this Agreement or otherwise, its rights hereunder to any
      other party. Sponsor may not display material advertising a product of a
      class in which the Reds have given another sponsor the exclusive right to
      so advertise.

                


        

        


        
          	
                  4.

                	
                  The
      Reds reserve the right before posting of any display, to censor, reject or
      remove any inappropriate copy, design or artwork submitted by
      Sponsor.

                


        

        


        
          	
                  5.

                	
                  Sponsor
      assumes full and complete responsibility for the content of all
      advertising displayed pursuant to this Agreement and shall indemnify and
      hold the Reds and its owners, officers, directors, employees and agents
      harmless from any claims, costs, expenses or damages by any party
      resulting from any allegation that any display posted pursuant to this
      Agreement that has been provided by Sponsor in accordance with paragraph 1
      in this Addendum constitutes illegal or unfair competition or trade
      practice, contains infringement of trademarks or trade names, or
      constitutes a violation of rights of privacy or infringement of copyright
      or other proprietary rights or any other claim whatsoever arising out of a
      display’s character, contents or subject
matter.

                


        


        
          
             


          

          
            6

            
              

            

          

          
             


          

        


        Addendum
C 

        RADIO
TERMS

        


        
          
            	
                    1.

                  	
                    
                      The Reds reserve the right to
      approve the content of all radio advertising. Sponsor and advertising agencies
      assume liability for all content of radio advertisements and copy
      broadcast, and also assume responsibility for any claims arising there
      from, including indemnity of the Reds arising from such claims. Sponsor
      and advertising agencies are jointly responsible for payment of all radio
      spots and  all production costs of such spots. Cancellations are not
      accepted and copy corrections not guaranteed unless submitted within a
      reasonable time prior to broadcast. Any revision of radio advertisements
      and/or copy will be at the cost of Sponsor. Requested positions are not
      guaranteed unless stated as a paid preferred position at a premium.
      Standard contracts or change orders may be accepted from advertising
      agencies. Sponsor will be responsible for and cause pre-production of
      radio advertising to be "broadcast
  ready."

                    

                  


          

        

        


        
          	
                  2.

                	
                  
                    If
      the Reds are unable to broadcast any of the above-described sponsorship
      radio advertisements or program containing such sponsorship radio
      advertisements due to public emergency or necessity, restrictions imposed
      by applicable law, or for any other cause beyond the Reds control
      (including, without limitation, the occurrence of a Force Majeure Event as
      defined in Addendum A), the Reds will not be liable to Sponsor; provided
      however, the Reds will use commercially reasonable efforts to "make good"
      such sponsorship advertisements in future radio broadcasts or other
      mutually agreeable terms.

                  

                


        


        
          
             


          

          
            7