Second Amended and Restated Executive Employment Agreement



 Exhibit 10.3 
 SECOND AMENDED AND RESTATED 
 EXECUTIVE EMPLOYMENT AGREEMENT

 THIS SECOND AMENDED AND RESTATED EXECUTIVE EMPLOYMENT AGREEMENT (this “Agreement”)
is effective as of the 1st day of January, 2011 (the
“Effective Date”) by and between Affirmative Insurance Holdings, Inc. (the “Company”) and Robert A. Bondi (“Executive”). 
 PRELIMINARY STATEMENTS 
  

	 	A.	The Company has employed Executive as Executive Vice President since November 27, 2006; 


 

	 	B.	In connection with such employment, the Company and Executive entered into an Executive Employment Agreement dated November 27, 2006 (the “Anniversary
Date”), which was subsequently amended by a First Amended and Restated Executive Employment Agreement dated March 30, 2009; 

  

	 	C.	The Company and Executive desire to amend further certain terms of the Executive Employment Agreement, as amended; and 


 

	 	D.	Each party desires to set forth in writing the terms and conditions of their understandings and agreements. 


NOW, THEREFORE, in consideration of the mutual covenants and obligations contained herein, the Company hereby agrees to employ
Executive and Executive hereby accepts such employment upon the terms and conditions set forth in this Agreement: 
 STATEMENT
OF AGREEMENT 
 1. Position. 
 (a) The Company agrees to employ Executive in the position of Executive Vice President and President—Retail Agency Group. Executive shall serve and perform the duties which may from time to time be
assigned to him by the Company’s Chief Executive Officer (“CEO”) and the Board of Directors (the “Board”). 
 (b) Executive shall report directly to the Chief Executive Officer. 
 (c)
Executive agrees to serve as Executive Vice President and President—Retail Agency Group and agrees that he will devote his best efforts and substantially all of his business time and attention to all facets of the business of the Company and
will faithfully and diligently carry out the duties of these positions; provided, however that Executive may devote reasonable time to activities involving professional, charitable, and similar types of organizations, speaking engagements and
memberships on the boards of directors of other organizations, so long a such activities do not interfere with the performance of Executive’s duties hereunder, and do not represent a conflict of interest. Executive agrees to comply with all
Company policies in effect 

  
  

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from time to time, and to comply with all laws, rules and regulations applicable to the Company, including, but not limited to, those established by the Department of Insurance, the Securities
and Exchange Commission, or any self-regulatory organization having jurisdiction or authority over the Executive or the Company. 
 (d) Executive agrees to travel as reasonably necessary to perform his duties under this Agreement. 
 (e) The Company, in its sole discretion, may require that Executive be designated an employee of one or more of the Company’s subsidiaries or affiliates for such purposes as payroll and benefits
administration. The employment of Executive by any such subsidiary or affiliate to facilitate the Company’s internal administrative purposes shall be considered employment by the Company within the meaning of this Agreement and shall not
otherwise affect any of the rights or responsibilities of the Company or Executive hereunder, including, but not limited to, Executive’s level of compensation. 
 (f) The position of Executive Vice President and President—Retail Agency Group shall be located at the Company’s corporate office in Burr Ridge, Illinois. 

2. Term of Agreement. 
 (a) Term. The Initial Term of this Agreement shall be extended to seven (7) years from the Anniversary Date (“Initial Term”), unless otherwise terminated pursuant to Section 5
of this Agreement. For the avoidance of doubt, absent an earlier termination pursuant to Section 5, this Agreement shall expire on November 26, 2013. The Initial Term, and any further extension thereof shall be referred to herein as the
“Term.” 
 (b) Expiration of Term. This Agreement will terminate automatically upon the expiration of the Term,
or any extension thereof. The Company shall provide written notice of its intention to renew or extend this Agreement to Executive at least six (6) months before the last day of the Term. In the event that the Company and the Executive do not
agree to a renewal or extension of this Agreement, then as of the last day of the Term: (1) unless otherwise set forth in the award documents, Executive’s unvested stock options and restricted stock awards will immediately vest; and
(2) Executive shall be entitled to an amount equal to the previous year’s Bonus paid to Executive prorated on a daily basis for the number of days employed in the year of expiration of the Term through the date of expiration of the Term,
to be paid in full within 30 days of the expiration of the Term (the “Pro Rata Bonus”). 
 3. Compensation and
Benefits. 
 (a) Base Salary. As of the Effective Date, the Company shall pay Executive an annual salary rate of
Three Hundred Sixty-Five Thousand Dollars ($365,000), with such amounts to be paid on a bi-weekly basis (“Base Salary”) pursuant to the Company’s standard payroll practices. Executive’s Base Salary shall be reviewed at least
annually for consideration of appropriate merit increases and, once established, the Base Salary shall not decrease during the Term without the consent of Executive. 

  
  

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 (b) Bonus Opportunities. In addition to the Base Salary, Executive will be eligible
to participate in the Company’s bonus plan(s) (“Bonus”) with eligibility for an annual target bonus of no less than Seventy-Five percent (75%) of Base Salary (“Target Bonus”). Executive’s annual bonus shall be
based upon achieving objectives as determined by the Compensation Committee of the Board of Directors. 
 (c) Stock.
Executive will also be eligible to participate in the Company’s 2004 Amended and Restated Stock Incentive Plan (“Stock Plan”), as may be amended from time to time. To the extent there is any conflict between this Agreement and the
terms of any award document pursuant to which such stock, options or other long-term equity incentives are awarded to Executive (the “Award Document”), the terms of the Award Document shall be primary and controlling. 

(d) Payment. Payment of all compensation to Executive hereunder shall be made in accordance with the terms of this Agreement and
applicable Company policies in effect from time to time, including normal payroll practices, and shall be subject to all applicable withholdings and taxes. 
 (e) Benefits Generally. The Company shall make available to Executive, throughout the term of this Agreement, benefits as are generally provided by the Company to its executive officers, including
but not limited to any group life, health, dental, vision, disability or accident insurance, 401(k) plan, or other such benefit plan or policy which may presently be in effect or which may hereafter be adopted by the Company for its executive
officers and key management personnel; provided, however, that nothing herein contained shall be deemed to require the Company to adopt or maintain any particular plan or policy. 

(f) Vacation/Sick Time. Executive shall be entitled to paid time off (“PTO”) accruing at 8.31 hours per period, or
twenty seven (27) days when annualized, consistent with the policies then applicable to executive officers. 
 4.
Reimbursement of Expenses. The Company shall reimburse Executive for all business expenses, which are reasonable and necessary and are incurred by Executive while performing his duties under this Agreement, upon presentation of expense
statements, receipts and/or vouchers, or such other information and documentation as the Company may reasonably require. The CEO reserves the right to deny any unreasonable business expense. 

5. Termination. 
 (a) Termination by the Company. 
 (i) Without Cause. The Company
may terminate this Agreement for any reason or no reason upon thirty (30) days written notice to Executive. If the Company terminates this Agreement pursuant to this provision, the Company will pay Executive: (1) all earned but unpaid Base
Salary (“Accrued Compensation”), and (2) an additional severance payment equal to one (1) year of the sum of the Executive’s then-current (a) Base Salary and (b) an amount equal to the Executive’s Target Bonus
(“Additional Severance Payment”). Upon termination of this Agreement by the Company pursuant to Section 5(a)(i), the Company shall pay the cost to Executive as such costs become due for continuation coverage under COBRA


  
  

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(hereinafter referred to as the “Termination COBRA Payments”) during the Continuation Period (as hereafter defined). If and when the COBRA coverage ceases during the Continuation
Period, the Company will reimburse Executive for comparable coverage as received under COBRA during the reminder of the Continuation Period. The Continuation Period shall be the period commencing on the date of termination of this Agreement and end
twelve (12) months after the date of termination of this Agreement. 
 (ii) For Cause. The Company may terminate
this Agreement at any time for Cause. Upon termination by the Company for Cause, Executive shall only be entitled to the Accrued Compensation. “Cause” means any of the following: 

a) Executive’s commission of theft, embezzlement, any other act of dishonesty relating to his employment with the Company, or any
material violation of Company policies (including the Company’s ethics policies), or any law, rules, or regulations applicable to the Company, including, but not limited to, those established by the Department of Insurance, the Securities and
Exchange Commission, or any self-regulatory organization having jurisdiction or authority over Executive or the Company or any failure by the Executive to inform the Company of any violation of any law, rule or regulation by the Company or one of
its direct or indirect subsidiaries of which the Executive has actual knowledge; 
 b) Executive’s conviction of, or
pleading guilty or nolo contendere to, a felony or any lesser crime having as its predicate element fraud, dishonesty, misappropriation, or moral turpitude; 
 c) Executive’s neglect of duties or failure to perform obligations under this Agreement (other than due to disability) that materially causes harm to the Company or that has materially damaged or
interfered with the Company’s relationships with its customers, suppliers, employees or other agents; provided, however, that the Company shall give the Executive written notice of any actions or omissions alleged to constitute Cause under this
subsection (c) and the Executive shall have thirty (30) days to cure any such alleged Cause; 
 d) Executive’s
substance abuse or illegal use of drugs that impairs Executive’s performance, that materially causes harm to the Company or that, in the reasonable judgment of the Board, has damaged or interfered with the Company’s relationships with its
customers, suppliers, employees or other agents; 
 e) Executive’s commission of an act or acts in the performance of his
duties under this Agreement amounting to gross negligence or willful misconduct; or 
 f) Executive’s breach of Sections 7
or 8 of this Agreement; 
 g) The Company may place Executive on paid administrative leave from work during any investigation
by the Company of a “cause” reason for Executive’s termination, and may prohibit Executive from coming into work, accessing the Company’s computer system, and contacting its employees or customers during this time; provided,
however, upon a failure of the Board of Directors to find that Cause exists, such placing of Executive on leave two times during the Term shall constitute Good Reason under Section 5 below. 

  
  

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 (b) Termination by Executive. 

(i) No Good Reason. Executive may terminate this Agreement for any reason upon providing thirty (30) days written notice to
the Company. If Executive terminates this Agreement pursuant to this provision, the Company will pay Executive the Accrued Compensation. 
 (ii) For Good Reason. For purposes of this Agreement, the term “Good Reason” shall mean termination of Executive’s employment with the Company by the Executive by giving at least
thirty (30) days advance written notice within thirty (30) days of the occurrence of one of the following events: 

a) Executive’s removal from his position as Executive Vice President and President—Retail Agency Group, other than for Cause
or by death or Disability, during the term of this Agreement; 
 b) without Executive’s written consent, a reduction in
Executive’s Base Salary or Target Bonus or any failure to pay Executive any compensation or benefits to which he is entitled within five (5) days of the date due; provided, however, that Executive shall give the Company written notice of
any actions or omissions alleged to constitute Good Reason under this subsection (b) and the Company shall have ten (10) business days to cure any such alleged Good Reason; 

c) in the event of a requirement that Executive relocate Executive’s principal office to a location that is more than forty
(40) miles from the location of the Company’s administrative offices in Burr Ridge, Illinois; provided, however, that travel as reasonably necessary to perform duties under this Agreement shall not be deemed a violation of this subsection
(c); 
 d) a materially adverse change in Executive’s duties and responsibilities or a material reduction of compensation
or benefits; 
 e) the Company’s material breach of any provision of this Agreement or any of the covenants contained
herein that, if capable of being cured, remains uncured after Executive has delivered a written notice of breach to the Company and after the Company has had thirty (30) days after receipt of such written notice to cure such breach; or

 f) the failure of the Company to comply with and satisfy its obligations under Section 25 hereof. 

Upon termination for “Good Reason” pursuant to this provision, Executive shall be entitled to all benefits and payments as provided in
Section 5(a)(i) hereof for a termination by the Company without Cause. Executive shall only be required to give notice one time under this Section 5(b)(ii) and shall not be required to provide notice and a cure period for any breach or
other action that is not capable of cure. 
 (c) Disability. The Company may terminate this Agreement at any time
Executive shall be deemed by the Board to have sustained a “disability.” Executive shall be 

  
  

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deemed to have sustained a “disability” if he shall have been unable to perform his duties for a period of more than ninety (90) days in any twelve (12) month period. Upon
termination of this Agreement for disability, the Company shall pay Executive his Accrued Compensation and the Pro Rata Bonus in a lump sum, subject to applicable withholdings, within thirty (30) calendar days of termination of this agreement
because of Executive’s disability. 
 (d) Death. This Agreement will terminate automatically upon Executive’s
death. Upon termination of this Agreement because of Executive’s death, the Company shall pay Executive’s estate his Accrued Compensation and the Pro Rata Bonus in a lump sum, subject to applicable withholdings, within thirty
(30) calendar days of termination of this Agreement because of Executive’s death. 
 (e) Employment. Upon
termination of this Agreement for any reason, including expiration of the Term, or a termination for a reason specified in this Section 5, Executive’s employment shall also terminate and cease, and Executive will voluntarily resign any
Director or Board positions he holds, unless otherwise requested by the Company. 
 (f) Transition Period. Upon
termination of this Agreement, and for a period of thirty (30) days thereafter (the “Transition Period”), Executive agrees to make himself available to assist the Company with transition projects assigned to him by the Board.
Executive will be paid at a daily rate of Two Thousand and no/100 ($2,000.00) dollars for any work performed for the Company during the Transition Period. 
 (g) Severance Payment. Any payment to Executive under this Section 5 will be payable in monthly installments due on the first day of each month during the course of the Non-Interference
Period. Executive shall not be entitled to, and the Company shall not pay, any severance under any other plan, program or policy of the Company. 
 (h) Section 409A. Notwithstanding the foregoing severance provisions, if the Board (or its delegate) determines in its or his or her discretion that Executive is a “Specified
Employee” (as defined in Section 409A of the United States Internal Revenue Code of 1986, as amended, and applicable guidance issued thereunder (“Section 409A”)) as of the Executive’s separation from service (as defined in
Section 409A), the following rules will apply with respect to severance payable in installments: 
 (i) For purposes of
applying the exception to Section 409A for short-term deferrals, each severance payment installment under Section 5(g) above will be treated as a separate payment for purposes of Section 409A. Accordingly, any severance payment paid
(i) within 2-1/2 months of the end of the Company’s taxable year containing Executive’s termination date, or (ii) within 2-1/2 months of Executive’s taxable year containing the termination date shall be exempt from
Section 409A and shall be paid as described above; 
 (ii) To the extent severance payments are not exempt from
Section 409A under subparagraph (i) above, if Executive’s severance payments otherwise payable in the first six months following Executive’s termination date are equal to or less than the lesser of the amounts described in
Treasury Regulation Section 1.409A-1(b)(9)(iii)(A)(1) and (2), such 

  
  

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severance payments shall be exempt from Section 409A and shall be paid as described above; and 
 (iii) Only to the extent a portion of Executive’s severance payments are not exempt from Section 409A pursuant to subparagraphs (i) and (ii) above, then, any such remaining severance
payments will not be paid to Executive until the first payroll date of the 7th month following Executive’s termination date. Any deferred payments will be paid in a lump sum and shall be equal to the portion of the severance payment that
exceeds the Section 409A limit. Thereafter, the remainder of Employee’s severance payments will continue in monthly installments through completion of the Non-Interference Period (with each monthly installment being paid in the gross sum
of the Additional Severance Payment divided by 24). 
 If the Board (or its delegate) determines that Executive is a
“Specified Employee” and Executive is entitled to a lump sum severance payment, such payment shall be made on the first day of the 7th month following Executive’s termination date 

6. Release. Notwithstanding any other provision in this Agreement to the contrary, as a condition precedent to receiving any
payment set forth in Section 5 of this Agreement, Executive agrees to execute (and not revoke) a severance and release agreement acceptable to the Company (the “Release”). If Executive fails to execute and deliver the Release, or
revokes the Release, Executive agrees that he shall not be entitled to receive the above-stated severance payments. For purposes of this Agreement, the Release shall be considered to have been executed by Executive if it is signed by his legal
representative in the case of legal incompetence or on behalf of Executive’s estate in the case of his death. No payments shall be made under Section 5 until the period to revoke the release has terminated. 

7. Nondisclosure. 
 (a) The Company shall, immediately after executing this Agreement, provide Executive with some or all of the Company’s various trade secrets and confidential or proprietary information, including
information he has not received before, consisting of, but not limited to, all information: that is non-public or proprietary to the Company, or its affiliates including, but not limited to, information concerning its business activities including,
but not limited to, the present marketing and administration of certain insurance business and processes, including but not limited to any and all information concerning non-standard automobile insurance business, financial information,
administrative procedures, pricing methods and policies, client lists and information, business and marketing strategies, claims and underwriting procedures and guidelines, claims and underwriting files, utilization review and manuals, data format,
data gathering retrieval systems and methods, ideas about current and future services. Confidential Information shall not include: (i) information that Executive may furnish to third parties regarding his obligations under Sections 7 and 8; or
(ii) information that becomes generally available to the public by means other than Executive’s breach of Section 7 (for example, not as a result of Executive’s unauthorized release of marketing materials). 

(b) Executive agrees that all Confidential Information, whether prepared by Executive or otherwise coming into his possession, shall
remain the exclusive property of the Company during Executive’s employment with the Company and thereafter. Executive further 

  
  

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agrees that he shall not, without the prior written consent of the Company, use or disclose to any third party any of the Confidential Information described herein, directly or indirectly, either
during Executive’s employment with the Company or at any time following the termination of Executive’s employment with the Company, except as Executive may be required by Court Order. If such Court Order is issued, Executive shall inform
the Company a reasonable time prior to compliance. 
 (c) Upon termination of this Agreement, Executive agrees that all
Confidential Information and other files, documents, materials, records, notebooks, customer lists, business proposals, contracts, agreements and other repositories containing information concerning the Company or the business of the Company
(including all copies thereof) in Executive’s possession, custody or control, whether prepared by Executive or others, shall remain with or be returned to the Company promptly (within seventy-two (72) hours) after the termination or
expiration of this Agreement for any reason. 
 8. Noncompete, Nonsolicitation, and Non-Disparagement. 

(a) Business Relationships and Goodwill. Executive acknowledges and agrees that, as an employee and representative of the Company,
Executive will be given Confidential Information. Executive acknowledges and agrees that this creates a special relationship of trust and confidence between the Company, Executive and the Company’s current and prospective customers, limited
partners, and investors. Executive further acknowledges and agrees that there is a high risk and opportunity for any person given such responsibility and Confidential Information to misappropriate the relationship and goodwill existing between the
Company and the Company’s current and prospective customers, limited partners, and investors. Executive therefore acknowledges and agrees that it is fair and reasonable for the Company to take steps to protect itself from the risk of such
misappropriation. Consequently, Executive agrees to the following noncompetition and nonsolicitation covenants. 
 (b) Scope
of Noncompetition Obligation. 
 (i) Executive acknowledges and agrees that the period of one (1) year following the
termination or expiration of this Agreement for any reason will constitute the non-compete, non-solicit and non-divert period (the “Non-Interference Period”). During his employment and during the Non-Interference Period, Executive will not
engage in duties or provide services to a Competitor which are substantially similar to those Executive provided to the Company under this Agreement, in any capacity, upon the termination or expiration of this Agreement in states where the Company
is doing business or has expended resources in pursuit of, or in preparation to do, business (the “Prohibited Market”); provided, however, that the foregoing shall not apply in the event that the Term of this Agreement expires by reason of
the Company’s election not to renew or extend this Agreement. The term “Competitor” means (i) insurance companies providing non-standard automobile insurance coverage of any type or class as a primary line of business (in excess
of fifteen percent (15%) of aggregate revenues), (ii) underwriting agencies (or managing general agencies) that produce and administer non-standard automobile insurance as a primary line of business, and (iii) retail agencies that
sell non-standard automobile insurance policies as a primary line of business. 
 (ii) Executive agrees that he shall not at
any time during his employment divert away or attempt to divert away any business from the Company to another 

  
  

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company, business, or individual. Additionally, Executive shall not, during the Non-Interference Period, solicit, divert away or attempt to divert away business from any Company Customer, either
directly or indirectly. “Company Customer” is defined as any person, company, or business that Executive contacted, solicited, serviced, or had access to Confidential Information about. “Solicit” is defined as soliciting,
inducing, attempting to induce, or assisting any other person, firm, entity, business or organization, whether direct or indirect, in any such solicitation, inducement or attempted inducement, in all cases regardless of whether the initial contact
was by Executive, the Company Customer, or any other person, firm, entity, business, or organization. 
 (iii) Executive
further agrees that during the Non-Interference Period, he will not directly or indirectly: (a) solicit, entice, persuade or induce any employee, agent or representative of the Company, who was an employee, agent or representative of the
Company upon the termination or expiration of this Agreement, to terminate such person’s relationship with the Company or to become employed by any business or person other than the Company; (b) approach any such person for any of the
foregoing purposes; (c) authorize, solicit or assist in the taking of such actions by any third party; or (d) hire or retain any such person. 
 (iv) Executive further agrees that, during the Non-Interference Period, he shall not own, manage, operate, control, invest or acquire an interest in, or otherwise similarly engage or participate in
(whether as a proprietor, owner, member, partner, stockholder, director, officer, employee, consultant, joint venturer, investor, sales representative or other participant) any Competitor or business or entity that owns or operates, or controls
another business or entity that owns or operates a Competitor located in the Prohibited Market; provided, however, that the foregoing provisions shall not prohibit the Employee from: (a) being a passive investor in any publicly traded entity,
as long as any such investment does not exceed ten percent (10%) of the outstanding equity securities of such entity; (b) continuing as a non controlling investor in any entity which subsequent to the date of the Executive’s
investment therein becomes the owner or operator of, or acquires control of another business or entity that owns or operates, a Competitor in a Prohibited Market (provided that if any entity in which the Executive is a non controlling investor
acquires a non-standard automobile insurance provider in a Prohibited Market, the Executive shall limit his participation in such entity to a passive role); or (c) investing in or becoming employed by any entity whose ownership, operation or
control of a Competitor is not material relative to its principal business activities provided Executive’s participation in such a Competitor is not a material part of Executive’s duties. 

(v) If Executive requests, the Company will notify Executive in writing within fourteen (14) business days of the request whether
any action proposed to be taken by Executive would be viewed by the Company in good faith to be inconsistent with Executive’s obligations in this Section 8(b). If the Company informs Executive that it would not consider such action to be a
violation of any of Executive’s obligations in this Section 8(b), then the Company shall have forever waived any claim that such action taken by Executive violates any of Executive’s obligations in this Section 8(b). 

(c) Non-Disparagement. During the term of Executive’s employment with the Company and following the termination or expiration
of this Agreement for any reason, Executive shall not disparage, discredit or otherwise criticize, directly or indirectly, verbally or in writing, the Company or any of its subsidiaries, or any of their respective businesses, products,


  
  

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practices, trademarks, employees, officers, or directors. Further, during the term of Executive’s employment with the Company and following the termination or expiration of this Agreement,
the Company shall not disparage, discredit or otherwise criticize, directly or indirectly, verbally or in writing, Executive. 

(d) Acknowledgement. Executive acknowledges that the compensation and Confidential Information provided to Executive pursuant to
this Agreement, give rise to the Company’s interest in restraining Executive from competing with the Company, that the noncompetition and nonsolicitation covenants are designed to enforce such consideration and that any limitations as to time,
geographic scope and scope of activity to be restrained as defined herein are reasonable and do not impose a greater restraint than is necessary to protect the goodwill or other business interest of the Company. 

(e) Survival of Covenants. Sections 7 and 8 shall survive the expiration or termination of this Agreement for any reason.
Executive agrees not to challenge the enforceability or scope of Sections 7 and 8. Executive further agrees to notify all future persons, businesses, or other entities, with which he becomes affiliated or employed by, of the restrictions set forth
in Sections 7 and 8, prior to the commencement of any such affiliation or employment. 
 9. Severability and Reformation.
If any one or more of the terms, provisions, covenants or restrictions of this Agreement shall be determined by a court of competent jurisdiction to be invalid, void or unenforceable, the remainder of the terms, provisions, covenants and
restrictions shall remain in full force and effect, and the invalid, void or unenforceable provisions shall be deemed severable. Moreover, if any one or more of the provisions contained in this Agreement shall for any reason be held to be
excessively broad as to duration, geographical scope, activity or subject, it shall be reformed by limiting and reducing it to the minimum extent necessary, so as to be enforceable to the extent compatible with the applicable law as it shall then
appear. 
 10. Entire Agreement. This Agreement sets forth the entire agreement between the parties hereto and fully
supersedes any and all prior agreements or understandings, written or oral, between the parties hereto pertaining to the subject matter hereof. 
 11. Notices. All notices and other communications required or permitted to be given hereunder shall be in writing and shall be deemed to have been duly given if delivered personally, mailed by
certified mail (return receipt requested) or sent by overnight delivery service, or electronic mail, or facsimile transmission (with electronic confirmation of successful transmission) to the parties at the following addresses or at such other
addresses as shall be specified by the parties by like notice, in order of preference of the recipient: 
  

			
	 If to the Company:
	  	 General Counsel

Affirmative Insurance Holdings, Inc.
 150 Harvester Drive, Suite 300
 Burr Ridge, Illinois 60527

		
	 If to Executive:
	  	 Robert Bondi
 26519
Southgate Trail
 Port Barrington, IL 60010


  

 
  

  
  

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 Notice so given shall, in the case of mail, be deemed to be given and received on the fifth calendar day
after posting, in the case of overnight delivery service, on the date of actual delivery and, in the case of facsimile transmission or personal delivery, on the date of actual transmission or, as the case may be, personal delivery. 

12. Governing Law and Venue. This Agreement will be governed by and construed in accordance with the laws of the State of
Illinois, without regard to any conflict of laws rule or principle which might refer the governance or construction of this Agreement to the laws of another jurisdiction. Any action or arbitration in regard to this Agreement or arising out of its
terms and conditions, pursuant to Sections 26 and 27, shall be instituted and litigated only in Chicago, Illinois. 
 13.
Assignment. This Agreement is personal to Executive and may not be assigned in any way by Executive without the prior written consent of the Company. The Company may assign its rights and obligations under this Agreement. 

14. Counterparts. This Agreement may be executed in counterparts, each of which will take effect as an original, and all of which
shall evidence one and the same Agreement. 
 15. Amendment. This Agreement may be amended only in writing signed by
Executive and by a duly authorized representative of the Company (other than Executive). 
 16. Construction. The
headings and captions of this Agreement are provided for convenience only and are intended to have no effect in construing or interpreting this Agreement. The language in all parts of this Agreement shall be in all cases construed in accordance to
its fair meaning and not strictly for or against the Company or Executive. 
 17. Non-Waiver. The failure by either party
to insist upon the performance of any one or more terms, covenants or conditions of this Agreement shall not be construed as a waiver or relinquishment of any right granted hereunder or of any future performance of any such term, covenant or
condition, and the obligation of either party with respect hereto shall continue in full force and effect, unless such waiver shall be in writing signed by the Company (other than Executive) and Executive. 

18. Announcement. Company shall have the right to make public announcements concerning the execution of this Agreement and the
terms contained herein, at the Company’s discretion. 
 19. Use of Name, Likeness and Biography. Company shall have
the right (but not the obligation) to use, publish and broadcast, and to authorize others to do so, the name, approved likeness and approved biographical material of Executive to advertise, publicize and promote the business of Company and its
affiliates, but not for the purposes of direct endorsement without Executive’s consent. This right shall terminate upon the termination of this Agreement. An “approved likeness” and “approved biographical material” shall be,
respectively, any photograph 

  
  

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or other depiction of Executive, or any biographical information or life story concerning the professional career of Executive. 

20. Corporate Opportunities. Executive acknowledges that during the course of Executive’s employment by Company, Executive
may be offered or become aware of business or investment opportunities in which Company may or might have an interest (a “Corporate Opportunity”) and that Executive has a duty to advise Company of any such Corporate Opportunities before
acting upon them. Accordingly, Executive agrees: (a) that Executive will disclose to the Board any Corporate Opportunity offered to Executive or of which Executive becomes aware, and (b) that Executive will not act upon any Corporate
Opportunity for Executive’s own benefit or for the benefit of any Person other than Company without first obtaining consent or approval of the Board (whose consent or approval may be granted or denied solely at the discretion of the Board;
provided, that Executive, at Executive’s election, may act upon any such Corporate Opportunity for Executive’s benefit or the benefit of any other Person if the Board has not caused Company to act upon any such Corporate Opportunity within
sixty (60) days after disclosure of such Corporate Opportunity to Company by Executive. 
 21. Right to Insure.
Company shall have the right to secure, in its own name or otherwise, and at its own expense, life, health, accident or other insurance covering Executive, and Executive shall have no right, title or interest in and to such insurance. Executive
shall assist Company in procuring such insurance by submitting to examinations and by signing such applications and other instruments as may be required by the insurance carriers to which application is made for any such insurance. 

22. Assistance in Litigation. Executive shall reasonably cooperate with the Company in the defense or prosecution of any claims or
actions now in existence or that may be brought in the future against or on behalf of the Company that relate to events or occurrences that transpired while Executive was employed by the Company. Executive’s cooperation in connection with such
claims or actions shall include, but not be limited to, being available to meet with counsel to prepare for discovery or trial and to act as a witness on behalf of the Company at mutually convenient times. Executive also shall cooperate fully with
the Company in connection with any investigation or review by any federal, state, or local regulatory authority as any such investigation or review relates to events or occurrences that transpired while Executive was employed by the Company. The
Company will pay Executive Two Thousand dollars ($2,000) per eight-hour day for the Executive’s cooperation pursuant to this Section 22. 
 23. No Inconsistent Obligations. Executive represents and warrants that to his knowledge he has no obligations, legal, in contract, or otherwise, inconsistent with the terms of this Agreement or
with his undertaking employment with the Company to perform the duties described herein. Executive will not disclose to the Company, or use, or induce the Company to use, any confidential, proprietary, or trade secret information of others.
Executive represents and warrants that to his knowledge he has returned all property and confidential information belonging to all prior employers, if he is obligated to do so. 

24. Notification of New Employer. Upon termination of this Agreement for any reason, or expiration of this Agreement, Executive
hereby consents to the notification by the Company to Executive’s new employer of Executive’s rights and obligations under this 

  
  

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Agreement. In addition, in the event that Executive plans to render services to a company that works in a similar field as the Company, Executive agrees to provide the Company with as much notice
as possible of Executive’s intention to join that company or business but in no event will Executive provide less than two weeks notice of that intention; provided, however, the provision of such notice and the Company’s receipt thereof
shall not constitute a waiver of any breach of any provision of this Agreement. 
 25. Binding Agreement. This Agreement
shall inure to the benefit of and be binding upon Executive, his heirs and personal representatives, and the Company, its successors and assigns. 
 26. Remedies. The parties recognize and affirm that in the event of a breach of Sections 7 and 8 of this Agreement, money damages would be inadequate and the Company would not have an adequate
remedy at law. Accordingly, the parties agree that in the event of a breach or a threatened breach of Sections 7 and 8, the Company may, in addition and supplementary to other rights and remedies existing in its favor, apply to any court of law or
equity of competent jurisdiction for specific performance and/or injunctive or other relief in order to enforce or prevent any violations of the provisions hereof (without posting a bond or other security). In addition, Executive agrees that in the
event a court of competent jurisdiction or an arbitrator finds that Executive violated Sections 7 or 8, the time periods set forth in those Sections shall be tolled until such breach or violation has been cured. Executive further agrees that the
Company shall have the right to offset the amount of any damages resulting from a breach by Executive of Sections 7 or 8 against any payments due Executive under this Agreement. The parties agree that if one of the parties is found to have breached
this Agreement by a court of competent jurisdiction, the breaching party will be required to pay the non-breaching party’s attorneys’ fees. 
 27. Arbitration. Other than as stated in Section 26, the parties agree that any controversy or claim arising out of or relating to this Agreement, or the breach thereof, shall be resolved by
arbitration administered by the American Arbitration Association (“AAA”) under its Commercial Arbitration Rules. The arbitration will take place in Chicago, Illinois. All disputes shall be resolved by a one (1) arbitrator. The method
for selecting the arbitrator is set forth in the AAA’s Commercial Arbitration Rules. The arbitrator will have the authority to award the same remedies, damages, and costs that a court could award, and will have the additional authority to award
those remedies set forth in Section 26. The arbitrator shall issue a reasoned award explaining the decision, the reasons for the decision, and any damages awarded, including those set forth in Section 26 where the arbitrator finds
Executive violated Sections 7 or 8. The arbitrator’s decision will be final and binding. The judgment on the award rendered by the arbitrator may be entered in any court having jurisdiction thereof. The arbitration proceedings, any record of
the same, and the award shall be considered Confidential Information under this Agreement. This provision and any decision and award hereunder can be enforced under the Federal Arbitration Act. 

28. Indemnification. The Company agrees that if Executive is made a party to or involved in, or is threatened to be made a party
to or otherwise to be involved in, any action, suit or proceeding, whether civil, criminal, administrative or investigative (a “Proceeding”), by reason of the fact that he is or was an officer or employee of the Company or is or was
serving at 

  
  

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the request of the Company as an officer, member, employee or agent of another corporation, limited liability corporation, partnership, joint venture, trust or other enterprise, including service
with respect to employee benefit plans, whether or not the basis of such Proceeding is Executive’s alleged action in an official capacity while serving as an officer, member, employee or agent, Executive shall be indemnified and held harmless
by the Company against any and all liabilities, losses, expenses, judgments, penalties, fines and amounts reasonably paid in settlement in connection therewith, to the fullest extent legally permitted or authorized by the Company’s By-laws or,
if greater, by the laws of the State of Delaware, as may be in effect from time to time, except that this Section 28 shall not apply to the following Proceedings: (a) any Proceeding initiated or brought voluntarily by Executive against the
Company or its directors, officers employees or other indemnitees, unless the Board of Directors has authorized or consented to the initiation of the Proceeding (or any part of the Proceeding), and (b) for an accounting of profits made from the
purchase and sale (or sale and purchase) by Executive of securities of the Company within the meaning of Section 16(b) of the Exchange Act or any similar successor statute. The rights conferred on Executive by this Section 28 shall not be
exclusive of any other rights which Executive may have or hereafter acquire under any statute, the By-laws, agreement, vote of stockholders or disinterested directors, or otherwise. The indemnification provided for by this Section 28 shall
continue until and terminate upon the latest of: (a) the statute of limitations applicable to any claim that could be asserted against Executive with respect to which he may be entitled to indemnification under this Section 28,
(b) ten years after the date that Executive has ceased to serve as a director or officer of the Company or as a director, officer, employee, member, or agent of any other corporation, limited liability corporation, partnership, joint venture,
trust or other enterprise at the request of the Company, or (c) if, at the later of the dates referred to in (a) and (b) above, there is a pending Proceeding in respect of which Executive is granted rights of indemnification under
this Section 28, one year after the final termination of such Proceeding, including any and all appeals. The indemnification provided for by this Section 28 shall inure to the benefit of his heirs, executors and administrator 

29. Fees and Expenses. To induce the Executive to execute this Agreement and to provide the Executive with reasonable assurance
that the purposes of this Agreement will not be frustrated by the cost of its enforcement should the Company fail to perform its obligations under this Agreement: 
 (a) In the event that the Executive’s employment is terminated by the Company prior to a Change in Control either for Cause or without Cause, the Company shall reimburse the Executive for any
reasonable attorneys’ fees, expenses and court costs incurred by the Executive as a result of any litigation by the Executive regarding the validity, enforceability or interpretation of any provision of this Agreement (except as stated in
Section 8(e), and including as a result of any litigation by the Executive regarding the benefits payable to the Executive pursuant to this Agreement); provided, however, that such reimbursement shall only be payable by the Company (i) if
the Executive prevails on any material issues involved in such litigation and (ii) upon receipt of proof of such expenses. 

(b) In the event that the Executive’s employment is terminated after a Change in Control either by the Company either for Cause or
without Cause or by the Executive for Good Reason, the Company shall reimburse the Executive for any reasonable attorneys’ fees, expenses 

  
  

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and court costs incurred by the Executive as a result of any litigation by the Executive regarding the validity, enforceability or interpretation of any provision of this Agreement (except as
stated in Section 8(e)), and including as a result of any litigation by the Executive regarding the benefits payable to the Executive pursuant to this Agreement) upon receipt of proof of such expenses regardless of which party, if any, prevails
in the contest. 
 (c) The term “Change in Control” shall mean a transaction or event (or series of transactions or
events) as a result of which any “person” as such term is used in Section 13(d) and 14(d) of the Exchange Act (other than any Excluded Person, the Company or any Company employee benefit plan, including its trustees) is or becomes the
“beneficial owner” (as defined in Rule 13d-3 under the Exchange Act), directly or indirectly, of all of the securities of the Company held by New Affirmative LLC held immediately prior to such transaction or event (or series of
transactions or events) and all director designees of New Affirmative LLC are no longer on the Company’s Board; provided, however, that in no event shall the distribution, sale, transfer, or acquisition of securities of the Company held by New
Affirmative LLC or any Excluded Persons (or any successor thereof) to any Excluded Person trigger a “Change in Control.” “Excluded Person” shall mean any of New Affirmative LLC, Affirmative Investment LLC, The Enstar Group, Inc.
and any of their respective stockholders, members, affiliates, subsidiaries, or any such persons under common control. 
 30.
Voluntary Agreement. Each party to this Agreement has read and fully understands the terms and provisions hereof, has had an opportunity to review this Agreement with legal counsel, has executed this Agreement based upon such party’s own
judgment and advice of counsel (if any), and knowingly, voluntarily, and without duress, agrees to all of the terms set forth in this Agreement. The parties have participated jointly in the negotiation and drafting of this Agreement. If an ambiguity
or question of intent or interpretation arises, this Agreement will be construed as if drafted jointly by the parties and no presumption or burden of proof will arise favoring or disfavoring any party because of authorship of any provision of this
Agreement. Except as expressly set forth in this Agreement, neither the parties nor their affiliates, advisors and/or their attorneys have made any representation or warranty, express or implied, at law or in equity with respect of the subject
matter contained herein. Without limiting the generality of the previous sentence, the Companies, their affiliates, advisors, and/or attorneys have made no representation or warranty to Executive concerning the state or federal tax consequences to
Executive regarding the transactions contemplated by this Agreement. 
 31. Section 409A. To the extent any amounts
payable hereunder are deferred compensation within the meaning of Section 409A, this Agreement is intended to comply with Section 409A and the terms of this Agreement shall be applied consistent with the requirements of Section 409A.
To the extent that any provision of this Agreement is or will be in violation of Section 409A, the Company and Executive agree to amend this Agreement so that it complies with Section 409A. If any amounts payable under this Agreement would
be subject to any penalty tax by reason of the application of Section 409A, the Company will use commercially reasonable efforts to take such reasonable steps as it may determine to be necessary or desirable, with Executive’s consent, to
ensure that such amounts are not subject to such penalty tax. However, any such tax under Section 409A is ultimately the responsibility of the Executive. Executive is advised to seek tax advice and agrees to assume such personal tax liability
as may be incurred under this Agreement. 

  
  

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 Each amount to be paid or benefit to be provided to Executive pursuant to this Agreement
shall be construed as a separate identified payment for purposes of Section 409A. Amounts reimbursable under Section 5(a)(iii) and Section 28 of this Agreement shall be paid on or before the last day of the year following the year in
which the applicable expense was incurred, the amount of expenses eligible for reimbursement (and in-kind benefits provided to Executive) during any one year may not effect amounts reimbursable or provided in any subsequent year, and the right to
reimbursement (and in-kind benefits provided to Executive) shall not be subject to liquidation or exchange for another benefit. 

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 IN WITNESS WHEREOF, the Company and Executive have executed this Agreement, as of the
Effective Date. 
  

							
		 		 	COMPANY
			
	Dated: January 4, 2011	 		 	By: /s/ Joseph G. Fisher
		 		 	Name: Joseph G. Fisher
		 		 	Title: EVP & General Counsel
			
		 		 	EXECUTIVE
			
	Dated: January 7, 2011	 		 	By: /s/ Robert Bondi
		 		 	Name: Robert Bondi


  
  

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