UNITED STATES


SECURITIES AND EXCHANGE COMMISSION


Washington, D.C. 20549





FORM 10-K





[X] Annual Report under Section 13 or 15(d) of the Securities Exchange Act of 1934





For the fiscal year ended December 31, 2010





Commission file number      0-50584LD Holdings Inc(formerly Leisure Direct, Inc.)(Name of Small Business Issuer in Its Charter)





Nevada
98-0335555(State or Other Jurisdiction of Incorporation or Organization)
(I.R.S. Employer Identification No.)





1070 Commerce Drive, Building II, Suite 303, Perrysburg, OH 43551


(Address of Principal Executive Offices) (Zip Code)





(419) 873-1111


(Issuer's Telephone Number, Including Area Code)





Securities registered under Section 12(b) of the Exchange Act: None.





Securities registered under Section 12(g) of the Act:





Common Stock, $.001 par value


(Title of Class)





Check whether the issuer is not required to file reports pursuant to Section 13 or 15(d) of the Exchange Act. [ ]








Check whether the issuer: (1) filed all reports required to be filed by Section 13 or 15(d) of the Exchange Act during the past 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for past 90 days. Yes X  No ___





Check if there is no disclosure of delinquent filers in response to Item 405 of Regulation S-K contained in this form, and no disclosure will be contained, to the best of registrant's knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K. |X|





Indicate by checkmark whether the registrant is a ____ large accelerated filer, ____an accelerated filer, ____a non accelerated filer, or  Xa smaller reporting company in Rule 12b-2 of the Exchange Act.





Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes____ No X





State the aggregate market value of the voting and non-voting common equity held by non-affiliates, computed by reference to the price at which the common equity was sold, or the average bid and ask prices of such common equity, as of a specified date within the past 60 days.





The aggregate market value of our common shares held by non-affiliates of the registrant on April 15, 2011 was approximately $360,330.





As of April 15, 2011, the Issuer had 19,525,061 common shares, $.001 par value, outstanding and 974,156 preferred shares, $.001 par value, outstanding.


1


PART I





Item 1. Description of Business





Forward-Looking Statements





This document contains forward-looking statements, including statements regarding the Company's strategy, plans for growth and anticipated sources of capital and revenue.  The Company's actual results may differ dramatically from those anticipated in these forward-looking statements.  The differences may be result from one or more of the risk factors described below or from events that we have not foreseen.





Risk Factors





- LD Holdings has very limited financial resources.  In order to implement our business plan we will have to raise capital.  If we are unsuccessful in raising capital, our business will not grow.





- Because of its limited operating history, LD Holdings has little historical financial data on which to base its plans for future operations.  Management will have to budget capital investment and expenses based, in large part, on its expectation of future revenues.  If those expectations are not met, LD Holdings may exhaust its capital resources before it achieves operational stability.





Corporate Strategy





LD Holdings, Inc., (Symbol LDHL), has adopted a business model that seeks to capitalize on the massive transfer of generational assets as the “Baby-Boomer” generation transitions from the ownership of small businesses into retirement.  The Baby-Boomer generation is represented by almost 78 million individuals born between 1946 and 1964.  Over the next 20 years as these Baby-Boomers are retiring, there are going to be businesses worth trillions of dollars that need to be sold by this Boomer generation.





Historically, the sellers typically wanted to provide minimal or no financing to the buyer.  These types of transactions were too large for most individuals to finance, too risky for banks based upon the company’s individual merits (as opposed to the buyer’s personal balance sheet) and too small to interest most institutional investors (hedge funds and private equity groups) to consider.  The lack of liquidity made it difficult to raise funds privately from anyone but relatives.





The company seeks to take a seemingly negative funding situation and turn it into a positive one.  Many of these Baby Boomer businesses being sold, whether the sellers want to or not, will be forced to provide a major portion, or all, of the financing in order to sell their businesses or will be forced to sell them below their true market value in order to get the business sold.





The company plans to focus its efforts on becoming a “known buyer” of small companies that meet its acquisition criteria, which it intends to widely distribute to business sellers directly and to others on its websites.  The 5-Year Plan is to accumulate at least 45 of these small companies and to slowly meld them into cohesive business units.  Using $8.33 million of revenues as an average in years 1 through 3, and $10 million of revenues as an average in years 4 and 5, will result in consolidated total revenues of $420 Million by the end of year 5.





The company also plans on entering into collaborations, affiliations, partnerships, etc., where there is a synergistic or economic benefit to the company.  The company may also enter into spin-off transactions that may become separate companies, where there is a benefit to the shareholders of LD Holdings, Inc.





The company’s objective, through aggressive use of the Internet, is to put an outside investor base in place that shares the company’s vision and objectives while the search for acquisitions is being conducted.  The company will stress on its affiliated websites and in its investor information that it is looking for long-term investors who are willing to hold their positions for a year or more.




In our first full year of operations, the company plans to acquire at least 3 companies with $25 million sales and EBIT of $2.5 million.   At 15 x EBIT, this would place a market capitalization of $37 million on the company.  In order to accomplish its objectives, and as explained in this Business Plan, the company has developed a 4-Step Process.


2





Current Business Operations





LD Holdings, Inc., (Symbol LDHL), is a Financial and Management Holding Company that has identified a significant business opportunity that will fill a void in the small business world.  That void is the sale and transfer of businesses from one generation (the Baby Boomer) to the next.





With over 25 million small businesses in the USA and 15 trillion dollars worth of businesses to be sold over the next 15-20 years, there will be many opportunities for wealth generation.  The following services will be needed:





1*  There will be a need for Marketing, Sales and other Business Services to prepare the businesses for sale.


2*  There will be a need for buyers for these businesses.


3*  There will be a need for entrepreneur managers to manage these businesses.


4*  There will be a need for the financing of these businesses.





LD Holdings, Inc., as a Financial and Management Holding Company, will take advantage of this opportunity with its two operating divisions under the parent holding company.  These divisions are the Financial Services Division (LD Financial, Inc.) and the Operating Division that will manage the portfolio companies in which LD Holdings, Inc. will have varying percentages of ownership.





The Financial Services Division (LD Financial, Inc.) will concentrate on businesses with sales between $2 million and $20 million and EBIT between $500,000 and $3 million.  This is where the real void exists.  Owners of these businesses have a difficult time getting full value because the financing of these companies is too large for most individuals to finance, too risky for banks based upon the company’s individual merits (as opposed to the buyer’s personal balance sheet) and too small to interest most institutional investors (hedge funds and private equity groups) to consider.  The lack of liquidity make it difficult to raise funds privately from anyone but relatives.





The Financial Services Division provides the following services:





1* The Marketing, Sales and Other Business Services represent specifically target services to position client companies for both sales and profit growth in preparation for their eventual sale.    The lead service involves the client company outsourcing some portion of the sales function to us as an Independent Sales Organization (ISO).  This enhances the value of the company because it is no longer dependent upon the selling management’s relationship with the company’s customers.   We provide this service under a variety of formats and compensation arrangements.    Typically, these are long-term joint-venture marketing efforts that result in recurring revenue streams to the company.   The auxiliary consulting services provided include helping the client company to finance its growth and to prepare it for sale under the most advantageous terms possible to the client.   In many cases, we will participate in the incremental value created.





2*Financial Services will maintain an ongoing data base of businesses for sale.  This allows the company to look for synergistic opportunities to combine one or more acquisition candidates at some future date.  This database also provides the company with a historical perspective of different industries and distribution channels along with any type of geographical variation in the valuation of businesses.


3





3*  Financial Services maintains a database of individuals with specific backgrounds and expertise that will be available for both acquisition evaluation and strategizing the post-acquisition business model for each potential acquisition candidate, once the financial aspects of the transaction are determined.  Particular attention will be given to developing relationships with those entrepreneurs and managers that want to perform in a results-driven environment, which has the associated incentives in place to create personal wealth for them and an above average return for the company’s stockholders.  What distinguishes these individuals is that they are self-motivated, looking for a rewarding opportunity and are willing to put in whatever time is needed.





4* Financial Services maintains an ongoing data base of investors that share the company’s vision and objectives.  The company is looking for long-term investors who are willing to hold their positions for a year or more for superior rates of return.  Investors that want to participate in ground floor investment opportunities that the company’s Business Model represents have a special wealth building vehicle available to them.  The company’s stock is thinly traded with a relatively small float.  This will allow the company to look for synergistic opportunities to combine one or more acquisition candidates.




On September 7, 2010, Boomer's Diner, Inc., a Michigan corporation and wholly owned subsidiary of LD Holdings, Inc. (LDHL), signed a Letter of Intent to acquire the assets and lease the facilities of a former Johnny Rockets Restaurant in Monroe, Michigan.  The location is ideally suited for our Diner Model as an end cap of a commercial shopping center, with plenty of parking, on a main thorough fare and directly across the street from the world headquarters of a NYSE listed company.





This new subsidiary's business plan will compliment the business plan of LDHL, which is to help facilitate the transfer of "Baby Boomer" businesses in the $2-$20 million annual sales range to younger generations.  Collaboration of business resources, lead generation and other business services will expand and leverage the footprint of LDHL.





The company opened for business in October, 2010, and is the first restaurant in the Boomer's Diner Business Plan which is modeled after a "local" diner which has proven successful over the last six years, located near the Company's Headquarters in Perrysburg, Ohio.





This sets the stage for the company to get its tentacles into the local community and have its loyal customer base as a source for finding businesses that are for sale, entrepreneur manager candidates and investors.  It is anticipated that some of these customers will also become shareholders in the parent company.  The plan is to open or collaborate to have 10 -12 locations operating over a three state area (Ohio, Michigan, Indiana) over the next 24 - 36 months.





Personnel





LD Holding's principal, John R. Ayling, Chairman and CEO, spent a material amount of time working on behalf of the Company during the year.  The company expects to hire from time to time, independent consultants and contractors during the stages of implementing our business plan. As the Company grows, it will develop a group of full time employees that will be supplemented with temporary labor.





Item 2. Description of Property





The Company's executive offices are located at 1070 Commerce Drive, Building II, Suite 303, Perrysburg, Ohio 43551.  The Company shares a portion of an office complex located at this address with Capital First Corporation, a shareholder of the Company. The Company currently pays rent of $2,500 under a sublease agreement with Capital First for this location.





Item 3. Legal





None





Item 4. Submission of Matters to a Vote of Security Holders





None.




4





PART II





Item 5. Market for the Registrant's Common Equity, Related Stockholder Matters, and Small Business Issuer Purchases of Equity Securities





(a) Market Information





The Company's common stock has been quoted on the OTC Bulletin Board under the symbol "LDHL" since November, 2008. Prior to that date, the Company's common stock was quoted on the OTC Bulletin Board under the symbol "LDTI". Set forth below are the high and low bid prices for the fiscal quarters, 2010. The reported bid quotations reflect inter-dealer prices without retail markup, markdown or commissions, and may not necessarily represent actual transactions.





Quarter Ended
High Bid
Low BidDecember 31, 2010
$ .03
$  .02September 30, 2010
$ .02
$  .015June 30, 2010
$ .02
$  .008March 31, 2010
$ .006
$  .005





(b) Shareholders





On April 15, 2011, there were 165 holders of record of the Company's common stock.





(c) Dividends





The Company has not paid cash dividends since inception.  The Company intends to retain all of its earnings, if any, for use in its business and does not anticipate paying any cash dividends in the foreseeable future.  The payment of any future dividends will be at the discretion of the board of directors and will depend upon a number of factors, including future earnings, the success of the company's business activities, capital requirements, the general financial condition and future prospects of the company, general business conditions and such other factors as the board of directors may deem relevant.





(d) Recent Sales of Unregistered Securities





The Company did not sell any securities during the 4th quarter of 2010 that were not registered under the Securities Act.





(e) Repurchase of Equity Securities





The Company did not repurchase any of its equity securities that were registered under Section 12 of the Securities Act during the 4th quarter of 2010.




5


Item 6. Except for historical information, the Company's reports to the
 
 Securities and Exchange Commission on Form 10-K and 10-Q and 8-K and periodic press releases, as well as other public documents and statements, contain "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934.  Forward -looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed or implied by the statements.  These risks and uncertainties include general economic and business conditions, development and market acceptance of the Company's products, current dependence on the willingness of investors to continue to fund operations of the Company and other risks and uncertainties identified in the Company's reports to the Securities and Exchange Commission, periodic press releases, or other public documents or statements.





Readers are cautioned not to place undue reliance on forward-looking statements.  The Company undertakes no obligation to republish or revise forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrences of unanticipated events.





The selected financial information presented below under the captions "Statement of Operations" and "Balance Sheet" for the years ended December 31, 2009 and 2010 is derived from the financial statements of the Company and should be read in conjunction with the financial statements and notes thereto.





The financial data are those of LD Holdings, Inc.  All inter-company accounts and transactions have been eliminated in consolidation.




6


BALANCE SHEET





2010


2009Total assets

$
42,019


$
-  -Current Liabilities


(3,380,005
)


(3,011,361
)Long-term debt


-



-Working capital


(3,350,774
)


(3,011,361
)Shareholders' equity (deficit)


(3,337,986
)


(3,011,361
)








STATEMENT OF OPERATIONS





For the years endedDecember 31,2010


2009Total revenues

$
148,413


$
60,000Cost of sales


(52,669
)


-Operating (loss)


(295,175
)

$
(284,108
)Net (loss)


(341,725
)


(388,876
)Net loss per common share


-



(.02
)Number of shares used in Computing per share data


18,275,061



16,254,617








Item 7. Management's Discussion and Analysis of Financial Condition and Results of Operations





Results of Operations





For the years ended December 31, 2010 and 2009 LD Holdings had revenues of $148,413 and $60,000, respectfully.  LD Holdings had a working capital shortage throughout 2010 and did not emphasize current operations.  Management has elected to devote all of it's time seeking financing partners to further implement its Business Plan.





LD Holdings gross margin was $95,744 and $60,000 in 2010 and 2009, respectively.  The 2010 and 2009 revenue of $45,000 and $60,000 respectively was generated from consulting services for a related entity, owned and operated by Management.  Additionally in 2010 the Company opened a family diner that generated 4th quarter revenue of $103,413.





During 2010, LD Holdings incurred general and administrative expenses of $390,919 compared to $344,108 in 2009.  The primary drivers were impairment expense, salaries and wages, rent, management fees, professional fees and consulting expenses for the change in general and administrative expenses.





The Company's net loss for 2010 was $341,725 compared to $388,876 in 2009.  The majority of the 2010 net loss stems from management fees, consulting fees, accounting and auditing fees and interest expense.  Funding of the company came from loans from LD Holdings' principal shareholder.





The Company had a loss for tax purposes in 2010 and 2009.  The Company did not recognize a deferred tax asset for tax loss carry forwards as the Company can not determine when, if ever, it will be able to use the tax loss carry forwards.





Liquidity and Capital Resources





The Company has cash of $22,820 as of December 31, 2010.  The increase of cash was attributable to the operations of the Diner which open October 18, 2010.





LD Holdings had a working capital deficit of $3,402,825 at December 31, 2010.  More than half of the debts that produce the deficit are owed to shareholders.





LD Holdings will require additional capital to remedy its working capital deficit, as well as to implement its business plan.  We are currently seeking sources of capital, either from the sale of our securities or incurring of debt.  Without additional capital, LD Holdings will have to curtail its operations and it will not be able to implement its business plan.  LD Holdings does not have any arrangements with investment banking firms or institutional lenders, but is relying on the experience of its Chairman to establish relationships with sources of capital.  In the event that additional funding is not procured, possible outcomes to LD Holdings lack of liquidity include voluntary or involuntary bankruptcy filing, or voluntary liquidation of the company.


7





Application of Critical Accounting Policies





In preparing our financial statements we are required to formulate working policies regarding valuation of our assets and liabilities and to develop estimates of those values.  In our preparation of the financial statements for 2010, there was one estimate made which was (a) subject to a high degree of uncertainty and (b) material to our results.  This estimate was our determination, detailed in the Footnotes to the Financial Statements on Income Taxes, that we should record a valuation allowance for the full value of the deferred tax asset created by our net operating loss carry forward.  The primary reason for the determination was our lack of certainty as to whether LDHL will carry on profitable operations in the future.





We made no material changes to our critical accounting policies in connection with the preparation of financial statements for 2010.





Impact of Accounting Pronouncements





There were no recent accounting pronouncements that have had or are likely to have a material effect on the Company's financial position or results of operations.





Off-Balance Sheet Arrangements





We do not have any off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on our financial condition or results of operations.





Item 8. Financial Statements and Supplementary Data





The financial statements of the Company, together with notes and the Report of Independent Certified Public Accountants, are set forth immediately following Item 14 of this Form 10-K.





Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure.





There have been no changes or disagreements with the Registered Independent Auditors during the year.





Item 9A. Controls and Procedures





The Chief Executive Officer of the Company has evaluated the effectiveness of the Company's disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as amended (the "Exchange Act")) as of the end of the fiscal year covered by this Annual Report on Form 10-K.  Based on that evaluation, the Chief Executive Officer of the Company has concluded that the Company's disclosure controls and procedures as of the end of the fiscal year covered by this Annual Report on Form 10-K are not effective to provide reasonable assurance the information required to be disclosed by the Company in the reports that it files or submits under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in the rules and forms of the Securities and Exchange Commission and that the information required to be disclosed in the reports is accumulated and communicated to the Chief Executive Officer to allow timely decisions regarding required disclosure.





We identified a material weakness as defined in Public Accounting Oversight Board Standard No. 2 in our internal control over financial reporting.  Management identified the following material weaknesses in our internal controls as of December 31, 2010 and December 31, 2009:


8





A material weakness in the Company's internal controls exists in that there is limited segregation of duties amongst the Company's employees with respect to the Company's preparation and review of the Company's financial statements.  This material weakness is a result of the Company's limited number of personnel.  This material weakness may affect management's ability to effectively review and analyze elements of the financial statement closing process and prepare financial statements in accordance with U.S. GAAP.





This annual report does not include an attestation report of our registered public accounting firm regarding internal control over financial reporting.  Management's report was not subject to attestation by our registered public accounting firm pursuant to temporary rules of the Securities and Exchange Commission that permit us to provide only management's report in this annual report.  Our registered public accounting firm will be required to attest to our management's assessment of internal control over financial reporting beginning with our annual report for the year ended December 31, 2010.





CHANGES IN INTERNAL CONTROLS.





The Chief Executive Officer of the Company has evaluated any change in the Company's internal control over financial reporting (s defined in Rules 13a-15(f) and 15d-15(f) under the Exchange Act) that occurred during the year covered by this Annual Report on Form 10-K.  There was no change in the Company's internal control over financial reporting identified in that evaluation that occurred during the fiscal year covered by this Annual Report on Form 10-K that has materially affected, or is reasonably likely to materially affect, the Company's internal control over financial reporting, other than what has been reported above.





RISK FACTOR RELATED TO CONTROLS AND PROCEDURES





The Company has limited segregation of duties with respect to the Company's preparation and review of the Company's financial statements due to the limited number of employees, which is a material weakness in internal controls and if the Company fails to maintain an effective system of internal controls, it may not be able to accurately report its financial results or prevent fraud.  As a result, current and potential stockholders could lose confidence in the Company's financial reporting which could harm the trading price of the Company's stock.





Effective internal controls are necessary for the Company to provide reliable financial reports and prevent fraud.  Inferior internal controls could cause investors to lose confidence in the Company's reported financial information, which could have a negative financial effect on the trading price of the company.  The Company's Chief Executive Officer believes the Company's administrative employees are capable of following its disclosure controls and procedures effectively.





The Company has found it necessary to limit its administrative staffing in order to conserve cash, until the Company's level of business activity increases.  As a result, there is very limited segregation of duties.  The Company intends to remedy this material weakness by hiring additional employees and reallocating duties, including responsibilities for financial reporting, among the employees as soon as there are sufficient resources available.  However, until such time, this material weakness will continue to exist.  Despite the limited number of administrative employees and limited segregation of duties, the Company believes that its administrative employees are capable of following its disclosure controls and procedures effectively.





There have been no significant changes in the Company's internal controls or in other factors that could significantly affect those controls subsequent to the date on which Mr. Ayling performed his evaluation.


9





PART III





Item 10. Directors and Executive Officers of the Registrant





The persons listed below are the current directors and officers of the Company:





DirectorName
Age
Position
SinceJohn R. Ayling
67
CEO and Director (Chairman of the Board)
2003





John R. Ayling -CEO and Chairman of the Board. John R. Ayling, 67, has been CEO of the Company since October of 2003.  Since 1989 to present, he has served as President of Capital First Management, Inc., a Perrysburg, Ohio money management firm.  From 1983 to 1988, he served as a Vice President at Oberweis Securities.  From 1969 to 1982, he managed accounts for individuals and institutions with Bell & Beckwith, a Toledo, Ohio financial investment broker.  Mr. Ayling was a NASD or FINRA registered representative and held Series 7, 24 and 63 licenses.  From 1966 to 1968, he served as a Captain with the U.S. Army, and served in Vietnam as a company commander with the 23rd Infantry, American Division.  Mr. Ayling has helped launch several start-up operations and financed several business enterprises and provided management support and development for all phases of management, with an emphasis on business integration and financial controls.





AUDIT COMMITTEE





The Board of Directors has not appointed an Audit Committee of the Board.  The Board of Directors has determined that John R. Ayling is qualified to serve as an "audit committee financial expert", as defined in the Regulations of the Securities and Exchange Commission, by reason of his work and educational experience.  Mr. Ayling is not an "independent director", as defined in the Regulations of the Securities and Exchange Commission.





CODE OF ETHICS





The Company has not adopted a written code of ethics applicable to executive officers.  The Board of Directors has determined that a code of ethics is not needed at this time until its management staff is grown.





COMPLIANCE WITH SECTION 16(a) OF THE EXCHANGE ACT





None of the directors, officers, or beneficial owners of more than 10% of our common stock failed to file on a timely basis reports required during 2010 by Section 16(a) of the Exchange Act.





Item 11. Executive Compensation





In both 2010 and 2009, no officer or director received any cash compensation from the Company.





This table itemizes the compensation we paid to John Ayling, who served as our Chief Executive Officer during 2010.  There was no other officer whose salary and bonus for services rendered during the year ended December 31, 2010 exceeded $100,000.





CompensationYear
Mgmt Fee
Stock GrantJohn Ayling
2010
$120,000
0John Ayling
2009
$120,000
0




10





The following tables set forth certain information regarding the stock options acquired by the Company's Chief Executive Officer during the years ended December 31, 2010 and 2009.





Option Grants in the Last Fiscal Year





Percent

Potential realizableof total

value at assumedNumber of
options

annual rates ofsecurities
granted to

appreciation ofunderlying
employees
Exercise
Expiration foroption
in fiscal
Price
option termName
granted
year
($/share)  Date
5%
10%John Ayling





Aggregated Fiscal Year-End Option Values





Number of securities underlying
Value of unexercised in-the-moneyunexercised options at fiscal
options at fiscal year-end ($)Name
year-end (#) (All exercisable)
(All exercisable)John Ayling
0
0








Item 12. Security Ownership of Certain Beneficial Owners and Management





The following table shows the beneficial shareholdings of the Company's officers and directors and the holders of 5% or more of the Company's outstanding voting securities as of December 31, 2010.





Amount andNature ofName and Address
Beneficial
Percentage
Percentageof Beneficial Owner(1)
Ownership(2)
of Common
of PreferredJohn R. Ayling
2,161,847(3)
15.5%974,156

100.0%All Officers and Directors As a Group
2,161,847(3)
15.5%DABE Inc
1,028,410(3)
7.4%Capital First Corporation, LLC
974,156

100.0%Olympic Pools, Inc.
1,133,437
8.1%





(1) The address of Mr. Ayling is c/o LD Holdings, Inc., 1070 Commerce Drive, Building II, Suite 303, Perrysburg, OH 43551





(2) All shares are owned of record unless otherwise indicated.





(3) The shares beneficially owned by Mr. Ayling include 974,156 preferred shares owned by Capital First Corporation, LLC, and 1,133,437 shares owned by Olympic Pools, Inc., and 1,028,410 shares owned by DABE, Inc. all of which are owned and managed by Mr. Ayling.





Item 13. Certain Relationships and Related Transactions





Olympic Pools, Inc. (OPI) is a shareholder of the Company.  OPI is wholly owned by John Ayling, President and Chairman of the Company.  The Company is indebted to OPI for loans made to the Company.




During 2010 and 2009, the Company issued demand notes, net, in the amount of $0 and $0, respectively payable to DABE, Inc., with interest accruing at a rate of 10% per annum, computed on a 360-day basis.  Any and all of these notes are guaranteed by a security interest in all present and hereafter acquired inventory, receivables, equipment, general intangibles, chattel paper, documents and contract rights of the Company as collateral.  Mr. Ayling is the sole shareholder of DABE, Inc.


11





Item 14 Principal Accountant Fees and Services





Audit Fees





Rosenberg Rich Baker Berman & Co. billed $24,000 and $20,500 to the Company for professional services rendered for the audit of our 2010 and 2009 financial statements and review of the financial statements included in our 10-Q filings for the first three quarters of 2010 and 2009.




Audit-Related Fees





Rosenberg Rich Baker Berman & Co. billed $0.00 to the Company in 2010 and 2009 for assurance and related services that are reasonably related to the performance of the 2010 audit or review of the quarterly financial statements.





Tax Fees





Rosenberg Rich Baker Berman & Co. billed $0.00 to the Company in 2010 and 2009 for professional services rendered for tax compliance, tax advice and tax planning.





All Other Fees





Rosenberg Rich Baker Berman & Co. billed $0.00 to the Company in 2010 and 2009 for services not described above.





It is the policy of the Company's Board of Directors that all services other than audit, review or attest services, must be pre-approved by the Board of Directors.  All of the services described above were approved by the Board of Directors.





12





PART IV





Item 15. Exhibit List and Reports





(a) Financial Statements





(b) Exhibits





Incorporated ByExhibit

Reference from
No. inNumber
Description
Document
Document3.1
Certificate of Incorporation
A
3.13.2
Bylaws
A
3.24.1
Form of Common Stock Certificate
A
4.131
Rule 13a-14(a) Certification32
Rule 13a-14(b) Certification





A. Registrant's Registration Statement on Form SB-2 (Registration Statement No. 333-53186).





(c) Reports on Form 8-K. None.








Date:  April 15, 2011
/s/  John R. AylingJohn R. Ayling, ChiefExecutive Officer








SIGNATURES





In accordance with Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant caused this Report to be signed on its behalf by the undersigned, thereunto duly authorized.





LD HOLDINGS, INC.


(Registrant)








Dated: April 15, 2011By:   /S/ John R. AylingName:  John R. AylingTitle: Chairman and CEO





13





Pursuant to the requirements of the Securities Exchange Act of 1934, this Report has been signed below by the following persons on behalf of the Registrant and in the capacities and on the dates indicated.









Name
Title
Date/S/ John R. Ayling
Chairman & CEO, Director
April 15, 2011John R. Ayling





14





Report of Independent Registered Public Accounting Firm





Consolidated Balance Sheets





Consolidated Statements of Operations





Consolidated Statements of Changes in Stockholders' Impairment





Consolidated Statements of Cash Flows





Notes to the Consolidated Financial Statements














15




REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM











To the Board of Directors and Stockholders of LD Holdings, Inc.





We have audited the accompanying consolidated balance sheets of LD Holdings, Inc. as of December 31, 2010 and 2009 and the related consolidated statements of operations, changes in stockholder's impairment and cash flows for each of the two years in the two-year period ended December 31, 2010.  These consolidated financial statements are the responsibility of the Company's Management.  Our responsibility is to express an opinion on these consolidated financial statements based on our audits.





We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States).  Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement.  The Company is not required to have, nor were we engaged to perform, an audit of its internal control over financial reporting.  Our audits included consideration of internal control over financial reporting as a basis for designing audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the company’s internal control over financial reporting.  Accordingly, we express no such opinion.   An audit also includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements, assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation.  We believe that our audits provide a reasonable basis for our opinion.





In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the consolidated financial position of LD Holdings, Inc. as of December 31, 2010 and 2009 and the results of its operations, changes in shareholder's impairment and cash flows for each of the two years in the two-year period ended December 31, 2010 in conformity with accounting principles generally accepted in the United States of America.





The accompanying consolidated financial statements have been prepared assuming that LD Holdings, Inc. will continue as a going concern.  As more fully described in the notes to the consolidated financial statements, the company has suffered recurring losses from operations and has a working capital deficiency as of December 31, 2010.  These conditions raise substantial doubt about its ability to continue as a going concern.  Management's plans in regard to these matters are also described in the notes.  These consolidated financial statements do not include any adjustments that might result from the outcome of this uncertainty.














/s/Rosenberg Rich Baker Berman & Company





Somerset, New Jersey


April 15, 2011





16





LD Holdings, Inc.


Consolidated Balance Sheets





AssetsDecember 31,2010


2009Current AssetsCash

$
22,820



-Inventory


6,411



-Total Current Assets


29,231Equipment, net of accumulated depreciation


12,788



-Total Assets

$
42,019


$
-Liabilities and Stockholder's ImpairmentCurrent LiabilitiesAccounts payable and accrued expenses


1,408,298



1,247,284Accrued interest payable


174,480



195,951Accrued interest payable - related parties


352,150



285,498Promissory notes payable


178,940



178,940Promissory notes payable - related parties


1,266,137



1,103,688Total Current Liabilities


3,380,005



3,011,361Stockholders' ImpairmentCommon stock, par value $0.001; 900,000,000 shares authorized 18,275,061 (2010) and 16,575,061 (2009) shares issued and outstanding, respectively


18,275



16,575Preferred stock, par value $0.001; 10,000,000 shares authorized 974,156 shares issued and outstanding


9,742



9,742Additional paid in capital


4,051,935



4,038,535Accumulated deficit


(7,417,938
)


(7,076,213
)Total Stockholders' Impairment


(3,337,986
)


(3,011,361
)Total Liabilities and Stockholders' Impairment

$
42,019


$
-








The attached notes are an integral part of these consolidated financial statements.


17





LD Holdings, Inc.


Consolidated Statements of Operations





Year Ended December 31,2010


2009Net Sales - Related Party

$
45,000


$
60,000Net Sales - Diner


103,413



-Total Net Sales


148,413



60,000Cost of Goods Sold


52,669



-Gross Profit


95,744



60,000Selling, General & Administrative Expenses


390,919



344,108Operating Loss


(295,175
)


(284,108
)Other Income (Expense)Interest Expense


(75,837
)


(104,968
)Gain on Debt Settlement


29,287



-Total Other Income (Expense)


(46,550
)


(104,968
)Net Loss

$
(341,725
)

$
(388,876
)Loss Per Share, basic and diluted

$
(.02
)

$
(.02
)Weighted Average Common Shares Outstanding


17,504,924



16,254,617








The attached notes are an integral part of these consolidated financial statements.


18





LD Holdings, Inc.


Consolidated Statement of Changes in Stockholders' Impairment


Years Ended December 31, 2010 and 2009





Additional





TotalCommon Stock


Preferred Stock


Paid in


Retained


Stockholders'Shares


Amount


Shares


Amount


Capital


(Deficit)


ImpairmentBalance,January 1,2009


14,838,128


$
14,838



974,156


$
9,742


$
3,975,164


$
(6,687,337
)

$
2,687,593Shares issuedfor services


1,736,933



1,737



-



-



63,371



-



65,108Net loss, 2009


-



-



-



-



-



(388,876
)


(388,876
)Balance,December 31,2009


16,575,061


$
16,575



974,156


$
9,742


$
4,038,535


$
(7,076,213
)

$
(3,011,361
)Shares issuedfor service


1,700,000



1,700



-



-



13,400



-



15,100Net loss, 2010






















(341,725
)


(341,725
)18,275,061


$
18,275



974,156


$
9,742


$
4,051,935



(7,417,938
)

$
(3,337,986
)








The attached notes are an integral part of these consolidated financial statements.




19


LD Holdings, Inc.


Consolidated Statements of Cash Flows





Year Ended December 31,2010


2009Cash Flows From Operating Activities:Net Loss

$
(341,725
)

$
(388,876
)Adjustments to Reconcile Net Loss to Net Cash Used in Operating Activities:Depreciation


474



-Shares issued for services


15,100



65,108Gain from settlement


(29,287
)Changes in Operating Assets and LiabilitiesInventory


(6,411
)


-Accounts payable and accrued expenses


161,014



91,067Accrued interest payable - related party notes


66,652



66,653Accrued interest payable


7,816



37,881Net Cash Used in Operating Activities


(126,367
)


(128,167
)Cash Flows From Investing ActivitiesPurchase of equipment


(13,262
)


-Net Cash Used in Investing Activities


(13,262
)


-Cash Flows From Financing Activities:Proceeds from notes payable-related party


162,449



128,167Net Cash Provided by Financing Activities


162,449



128,167Net Increase in Cash


22,820



-Cash at Beginning of Year


-



-Cash at End of Year

$
22,820


$
-Supplemental Disclosure of Cash Flow Information:Cash paid during the year for:Interest


-



-Income taxes


-



-








The attached notes are an integral part of these consolidated financial statements.




20


1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES





Nature of Organization





LD Holdings, Inc. (the Company), formerly Leisure Direct, Inc., was formed on January 1, 2000. The Company’s corporate offices are located in Perrysburg, Ohio.  In October 2010 the Company opened the first of a series of diners it plans to open in the Midwest.  The diners cater to the baby boomer generation with a family orientation.  Additionally, the Company performs business development consulting for a related entity.





Basis of Presentation





The accompanying financial statements included herein have been prepared in conformity with accounting principles generally accepted in the United States of America and pursuant to the rules and regulations of the Securities and Exchange Commission ("SEC").





Use of Estimates





The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenue and expenses during the reporting period. Actual results could differ from those estimates.





Fair Value of Financial Instruments





The fair values of accounts payable and accrued expenses and other short-term obligations approximate their carrying values because of the short-term maturity of these financial instruments.





Cash and Cash Equivalents





For the purpose of the statements of cash flows, cash equivalents include time deposits, certificates of deposit and all highly liquid debt instruments with original maturities of three months or less.





Inventories





Inventories are valued at the lower cost (first-in, first out) or market.  At December 31, 2010, inventories consisted of food and beverage associated with the diner valued at $6,411.





21





Property and Equipment





Amortizable and depreciable assets are reported at original cost less accumulate depreciation.  Amortization and depreciation is provided for in amounts sufficient to relate the cost of such assets to operations over their service lives by the straight-line method.  For federal income tax purposes, amortization and depreciation is computed using the accelerated cost recovery system and the modified accelerated cost recovery system.  The cost of assets sold or retired and the accumulated amortization or depreciation are removed from the accounts in the year of disposal and any gain or loss is included in operations.  Maintenance, repairs and minor improvements are charged to operations as incurred while betterments which substantially extend service lives are capitalized.





Impairment of Long-lived Assets





The Company evaluates its long-lived assets for impairment when events or changes in the circumstances indicate, in management’s judgment, that the carrying value of such assets may not be recoverable.  The determination of whether an impairment has occurred is based on management’s estimate of undiscounted future cash flows attributable to the assets as compared to the carrying value of the assets.  If an impairment has occurred, the Company determines the amount of the impairment by estimated the fair value of the assets and recording a loss for the amount that the carrying value exceeds the estimated fair value.  No impairment losses were recognized during the years ended December 31, 2010 and December 31, 2009.





Fair Value Measurements





The FASB issued ASC 820-10, Fair Value Measurement (“ASC 820-10”), which provides guidance for using fair value to measure assets and liabilities, including a fair value hierarchy that prioritizes the information used to develop fair value assumptions.  ASC 820-10 also requires expanded disclosure about the extent to which companies measure assets and liabilities at fair value, the information used to measure fair value and the effect of fair value measurements on earnings.  ASC 820-10 applies whenever other standards require (or permit) assets or liabilities to be measured at fair value and does not expand the use of fair value in any new circumstances.




Revenue Recognition
 
 The Company maintains its accounting records on the accrual basis of accounting.  Accordingly, revenues are recognized as income when the product or service has been sold or rendered.  Revenue is recognized at the time the service is rendered.
 
 Advertising Expense
 
 The Company expenses advertising costs as incurred.  Advertising expenses for the year ended December 31, 2010 and December 31, 2009 were $2,646 and $0. respectively.


Income Taxes





The Company accounts for income taxes using the asset and liability method.  Deferred tax assets and liabilities are recognized for the future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax basis. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled.  The effect on deferred tax assets and liabilities of a change in tax rates is recognized in income in the period that includes the enactment date.





The Company adopted authoritative guidance relating to the accounting for  uncertainty in income taxes.  The impact of an uncertain income tax provision on the income tax return must be recognized at the largest amount that is more likely than not to be sustained upon audit by the relevant taxing authority. An uncertain tax position will not be recognized if it has a less than 50% likelihood of being sustained.  There are no unrecognized tax benefits included in the Company’s balance sheet at December 31, 2010 and 2009.





22





Principles of Consolidation





The accompanying consolidated financial statements include the accounts of the Company and its majority owned subsidiaries.  All inter-company transactions and balances have been eliminated in consolidation.





Stock-Based Compensation





The Company’s Board of Directors adopted the Employee/Consultant Stock Compensation Plan (the “Plan”).  The Plan was established to further the growth of the Company by allowing the Company to compensate employees, consultants and other persons who provide bona-fide services to the Company through the award of Common Stock.





We recognize expense for our share-based compensation based on the fair value of the awards at the time they are granted.  We estimate the value of stock option awards on the date of grant using the Black-Scholes-Merton option-pricing model (the”Black-Scholes model”).  The determination of the fair value of share-based payment awards on the date of grant is affected by our stock price as well as assumptions regarding a number of complex and subjective variables.  These variables include our expected stock price volatility over the term of the awards, expected term, risk-free interest rate, expected dividends and expected forfeiture rates.  The forfeiture rate is estimated using historical option cancellation information, adjusted for anticipated changes in expected exercise and employment termination behavior.  Our outstanding awards do not contain market or performance conditions therefore we have elected to recognize share-based employee compensation expense on a straight-line basis over the requisite service period.





Net Loss Per Share





FASB Accounting Standards Codification (“ASC”) 260-10 (Prior authoritative literature: FASB Statement 128, “Earnings Per Share”) requires the presentation of basic earnings per share ("basic EPS") and diluted earnings per share ("diluted EPS").





Basic net loss per share attributable to common stockholders is computed by dividing the net loss by the weighted-average number of common shares outstanding during the period.  Diluted loss per share is computed by dividing the net loss by the weighted-average number of common shares outstanding during the period, including common stock equivalents, such as conversions, exercise or contingent exercise of securities. There were no common stock equivalents outstanding at December 31, 2010 and 2009.





2. GOING CONCERN





The accompanying financial statements have been prepared assuming that the Company will continue as a going concern.  The Company incurred losses of $341,725 and $388,876 for the years ended December 31, 2010 and 2009, respectively.  Also, as of December 31, 2010, the Company had $22,820 in cash, and current liabilities exceeded its current assets by $3,350,774.  These factors all raise substantial doubt about the ability of the Company to continue as a going concern.  Due to these conditions, the auditors have issued a going concern note.





Management's plans include raising additional funding from debt and equity transactions that will be used for acquisitions that should in turn increase sales.  Also, the implementation of strong cost management practices and an increased focus on business development should result in the elimination of the operating losses suffered and improvement of cash flows; however, any results of the Company's plans cannot be assumed.  These financial statements do not include any adjustments that might result from the outcome of this uncertainty.





23





3.  PROPERTY AND EQUIPMENT
 
 12/31/2010Equipment & Fixtures

$
5,237Computer Equipment


8,02513,262Less accumulated depreciation


(474
)$
12,788
 
 Depreciation expense for the year ended December 31, 2010 was $474.




4.  RELATED PARTY TRANSACTIONS





Service revenue was derived from a related entity, through common ownership and management, for the years ended December 31, 2010 and 2009 in the amounts of $45,000 and $60,000, respectively





Notes payable - related parties at December 31, 2010 and 2009 consist of the following:





2010


2009Notes payable - DABE, Inc. - with interest accruing at 10% per annum and due on demand.  The notes are guaranteed by a security interestin inventory, receivables, intangibles, chattel paper and contract rights.  John Ayling, the CEO of LD Holdings, Inc is the sole shareholderof DABE, Inc.

$
343,652


$
343,652Note payable - Capital First Management, Inc. - secured, and due on demand.  The notes are guaranteed by a security interest in inventory,receivables, intangibles, chattel paper and contract rights.  John Ayling, the CEO Leisure Direct, Inc. is the sole shareholder of CapitalFirst Management, Inc.


603,559



441,110Notes payable – former president.  The former president has advanced $290,000 with various notes bearing interest at 12%.


290,000



290,000Notes payable - OPI, PCPI; OMC and LD LLC - non-interest bearing and due on demand.  John Ayling, the CEO of Leisure Direct, Inc., isthe sole member of OPI & PCPI.


28,926



28,926$
1,266,137


$
1,103,688








24




5.  PROMISSORY NOTES PAYABLE





Notes payable at December 31, 2010 and 2009 consist of the following:





2010


2009Notes payable - $100,000 bearing interest  at 30% due March 9, 2006.  The loan is currently in default.

$
100,000


$
100,000Note payable - unsecured bearing interest at 6%. Payment was due March 24, 2008 in full plus unpaid interest.  The note is currently in default.


15,000



15,000Notes payable - Bank - line of credit of $25,000 bearing interest at prime plus 6 1/2%. The loan is currently in default.


11,897



11,897Notes payable - Individuals at 10% - 12%   Notes are currently in default.


52,043



52,043$
178,940


$
178,940








6.  Stockholders’ Impairment





On May 13, 2010 the company issued 1,700,000 shares valued at $15,100 in exchange for consulting services.





25





7. INCOME TAXES





The differences between income tax provisions in the financial statements and the tax expense (benefit) computed at the U.S. Federal Statutory rate are as follows:





Year Ended December 31,2010

2009Tax provision at the U. S. Federal Statutory rate


34
%


34
%Valuation allowance


(34
)%


(34
)%Effective tax rates


-
%


-
%





The Company's provision for income taxes differs from applying the statutory U.S. federal income tax rate to income before income taxes.  The primary differences result from recognition of net operating loss carry forwards and from deducting goodwill impairment/amortization expense for financial statement purposes but not for federal income tax purposes.





Those amounts have been presented in the Company's financial statements as follows:





December 31,2010


2009Deferred tax asset, non-current

$
2,837,371


$
2,634,916Total valuation allowance recognized for deferred taxes


(2,837,371
)


(2,634,916
)Net deferred tax asset

$
-


$
-





The valuation allowance was established to reduce the net deferred tax asset to the amount that will more likely than not be realized.  This reduction is necessary due to uncertainty of the Company's ability to utilize the net operating loss and tax credit carry forwards before they expire.





The Company has available net operating loss carry forwards which may be used to reduce Federal and State taxable income and tax liabilities in future years as follows:





Federal


StateAvailable Through2020

$
413,465


$
413,4652021


262,952



262,9522022


121,232



121,2322023


127,017



127,0172024


3,020,391



3,020,3912025


1,014,436



1,014,4362026


1,064,000



1,064,0002027


406,645



406,6452028


274,414



274,4142029


388,876



388,8762030


341,725



341,725Total

$
7,435,153


$
7,435,153





26


8.  COMMITMENTS AND CONTINGENCIES





The Company leases its office space from a related party, through common management and ownership, on a month-to-month basis.  Rent expense for the years ended December 31, 2010 and 2009 was $30,000 each year.





The Company entered into a sublease agreement with an unrelated Limited Liability Company effective October 18, 2010.  The agreement was for a term of three months and month to month thereafter on the rent commencement date at a rate of $5,000 per month inclusive of minimum monthly combined area maintenance charges.  Rent expense was $12,198 and $0 for the years ended December 31, 2010 and 2009, respectively.





The Company, under a separate asset acknowledgement, the tenant and landlord agree that certain restaurant equipment used in the day to day operations of the tenant are the property of the Landlord.  Until such time that the Landlord is able to obtain clear and unencumbered title to said equipment the tenant will lease the equipment for $1,250 per month.  Once equipment is clear and unencumbered the Company agreed to purchase the equipment in exchange for convertible note payable of $200,000.  Note is due three years after purchase date and convertible into common stock at a fixed rate of $0.20/share.  Rent expense charged to operations was $3,064 in 2010.




9.  LITIGATION





In 2006, a note holder commenced action against the Company for outstanding obligations owed by the Company.  In 2009, a consent judgment was awarded to lender against the Company for the sum of $200,000.  This amount was included in accrued interest and notes payable as of December 31, 2010 and 2009, with no additional interest to be charged.  In 2010, Company recorded gain from debt settlement in the amount of $29,287.





10. SUBSEQUENT EVENTS





On January 3, 2011 the Company issued 1,250,000 shares in exchange for current and future rent at Boomer’s Diner, Inc.






27