EXHIBIT 10.1

EXECUTIVE EMPLOYMENT AGREEMENT

This Executive Employment Agreement (Agreement) made effective as of the 17th day of July, 2000, by and between
NetRadio Corporation, a Minnesota corporation (Company) and Stephen Holderman (Executive).

WHEREAS, the Executive desires to become employed by the Company on the terms set forth in this Agreement; and

WHEREAS, the Company desires to employ the Executive on the terms set forth in this Agreement.

NOW THEREFORE, in consideration of the foregoing premises, mutual covenants and obligations contained in this
Agreement, and other good and valuable consideration, the receipt and sufficiency of which are hereby
acknowledged, the parties hereto agree as follows:

1.       Employment. Subject to the terms and conditions of this Agreement, the Company hereby employs Executive, and
Executive hereby accepts employment with the Company, as its Executive Vice President of Sales and Marketing.
Executive agrees to devote substantially all of his working time and to give his best effort to performing his
duties on behalf of Company. Company agrees not to transfer Executive to another position during the term of this
Agreement without Executives consent.

2.       Term. Unless sooner terminated as provided herein, the term of Executives employment hereunder is two (2)
years from the date of execution of this Agreement (the Employment Period). This Agreement may be renewed after
the Employment Period by mutual written agreement between Executive and Company.

3.       Compensation. During the Employment Period, Executives compensation shall be as follows:



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| | 3.1. Salary. The Company will pay to Executive a base salary of $175,000 per calendar year,
prorated for partial calendar years. Executives salary will be paid in semi-monthly installments
or in accordance with the general practices of the Company. In no event will Executives salary be
reduced unless such reduction is part of a general reduction in the base salary for all executive
officers of the Company implemented as a result of financial difficulties experienced by the
Company.
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| | 3.2. Guaranteed Bonus. The Company will pay Executive a guaranteed annual bonus of $35,000 during
each year of the Employment Period, with the payments to be made as follows:                                                                                                                                                                                                                                                                                                                          

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| | (i) |  | Year One: $5,000 upon Executives commencement of employment, and payments of $7,500 at
3-month intervals until the total of $35,000 has been paid; and





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| | (ii) |  | Year Two: payments of $8,750 at 3-month intervals until the total of $35,000 has been
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| | 3.3. Incentive Compensation. Executive will be paid commission on cash-based advertising sales as follows:
Executive will receive a 4% commission on new cash-based advertising revenue, and 2% commission on cash-based
advertising revenue from companies which have previously placed ads with Company. Executive will receive
commissions on all cash-based advertising sales, and not just sales generated by his direct or indirect efforts.
Commissions will be deemed earned when the payment is received by the Company, with payment to be made in the
month following receipt of payment by the Company. The term cash based advertising revenue excludes barter
arrangements in which the Company receives something other than cash in exchange for placing advertisements.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
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| | 3.4. Fringe Benefits. Executive will be entitled to participate in and to receive benefits under such benefit
plans as the Company may establish and maintain from time to time during the term hereof and for which Executive
qualifies, subject, however, to the Companys right to amend, supplement or terminate such plans at any time in
its sole discretion.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
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| | 3.5. Vacation. Executive will be entitled to 20 days of paid vacation per calendar year of Executives
employment hereunder, pro-rated for partial calendar years.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           
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| | 3.6. Stock Options. Executive will be granted 150,000 nonqualified options for shares of NetRadio common stock,
subject to the terms of the separate Nonqualified Stock Option Agreement between the Company and Executive
entered into in connection with and in consideration of Executives commencement of employment with the Company
(the Stock Option Agreement). Those shares shall vest according to the following schedule, provided Executive
remains employed with the Company on the scheduled vesting date: 50,000 shares shall vest on the first
anniversary date of Executives employment; 50,000 shares shall vest on the second anniversary date of
Executives employment; and 50,000 shares shall vest on the third anniversary date of Executives employment;
however, if Executives employment is not continued after the Employment Period, and provided Executive has not
been terminated pursuant to Section 4.1 below, the 50,000 shares which would have otherwise vested on Executives
third anniversary date shall vest on the final day of the Employment Period. The strike price for all shares
granted to Executive hereunder shall be the market value the date the option is approved by the Companys Board
of Directors. If there is any inconsistency between the language of this Agreement and the Stock Option Agreement
with respect to stock options, the terms of the Stock Option Agreement shall control.
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| | 3.7. Expenses. The Company will reimburse Executive for all reasonable business expenses incurred in performing
services hereunder, upon Executives presentation to the Company from time to time of itemized accounts
describing such expenditures, all in accordance with the Companys policy in effect from time to time with
respect to the reimbursement of business expenses.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        

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| | 3.8 Withholding. All payments to Executive under this Agreement will be subject to applicable
withholding for federal and state income taxes, FICA contributions and other required deductions.

4.       Termination. This Agreement may be terminated as follows:



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| | 4.1 By the Company for Company Cause. The Company may terminate this Agreement for Company Cause
upon Executives breach of this Agreement, as defined below. Except as to Sections 4.1(ii),
4.1(iii) and 4.1(iv) below, the Company shall give Executive sixty (60) days advance written
notice of such termination, which notice shall be via registered mail, return receipt requested,
and which shall describe in detail the acts or omissions which the Company believes constitute
such breach. The Company shall not be allowed to terminate this Agreement pursuant to
Section 4.1(i) if Executive is able to cure such breach within sixty (60) days following delivery
of such notice. However, in no event shall a breach of the provisions of Sections 4.1(ii),
4.1(iii) and 4.1(iv) be subject to cure. Acts or omissions which constitute a breach of this
Agreement constituting Company Cause shall be limited to the following:

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| | (i)   |  | Refusal of the Executive to perform the Executives reasonable duties hereunder or
substantial and habitual neglect by Executive of his obligations under this Agreement
which is not remedied by Executive within sixty (60) days after his receipt of written
notice;
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| | (ii)  |  | Gross misconduct of Executive which is materially detrimental to the Company;                                                                                                                                                                                          
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| | (iii) |  | Any fraud, theft or embezzlement by Executive of the Companys assets; or                                                                                                                                                                                              
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| | (iv)  |  | The commission of any other unlawful or criminal act which is punishable as a felony or
any crime involving dishonesty.                                                                                                                                                



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| | 4.2 Death. Subject to the provisions of Section 5, this Agreement shall terminate upon
Executives death.                                                                                                                                                                                                                                                                                                                           
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| | 4.3 Total Disability. Subject to the provisions of Section 5, this Agreement shall terminate upon
Executives Total Disability defined to mean that Executive is unable to perform the essential
duties of his position, either with or without reasonable accommodation, for a period of 180 days.                                                                                                                                 
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| | 4.4 By Executive for Executive Cause. Executive shall have the right to terminate this Agreement
upon thirty (30) days written notice to the Company upon the occurrence, without Executives
consent, of any one or more of the following events, provided that Executive shall not have the
right to terminate this Agreement if the Company is able to cure such event within thirty
(30) days following delivery of such notice:

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| | (i) |  | Executive is removed without his consent as Executive Vice President of Sales and
Marketing of the Company and such removal is not pursuant to Section 4.1 hereof;

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| | (ii)  |  | Executives duties as Executive Vice President of Sales and Marketing are reduced to
such an extent as to constitute a constructive removal of Executive from the position of
Executive Vice President of Sales and Marketing; or                                                                                                                                                                   
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| | (iii) |  | The Company requires Executive to be based anywhere other than within 50 miles of the
Minneapolis/St. Paul, Minnesota metropolitan statistical area, except for required
travel on the Companys business to an extent substantially consistent with the business
travel obligations which Executive has typically undertaken on behalf of NetRadio
Corporation prior to the date of this Agreement.



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| | 4.5. Remedies for Breach. Nothing in this section shall limit any legal remedies available to
Executive for breach of this contract provided.

5.       Consequences of Termination of Agreement.



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| | 5.1. Death. In the event that this Agreement is terminated due to Executives death, Executives
estate shall be paid, in addition to any amount due Executive under any other document or agreement
with the Company:

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| | (i)   |  | His base salary through the end of the month in which his death occurred;                                                                               
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| | (ii)  |  | Any commissions owning to Executive for sales which were made prior to the time of
death, to be paid in accordance with paragraph 3.3 of this Agreement;
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| | (iii) |  | His accrued but unpaid vacation days for the year in which his death occurred; and                                                                      
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| | (iv)  |  | Any unpaid expense reimbursement.                                                                                                                       



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| | 5.2. Total Disability. In the event that this Agreement is terminated due to Executives Total
Disability, Executive shall receive:

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| | (i)   |  | His base salary through the end of the sixth (6th) month which defines the Total
Disability;                                                                                                          
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| | (ii)  |  | Any commissions owing to Executive for sales which were made prior to the end of the
sixth (6th) month which defines the Total Disability, be paid in accordance with
paragraph 3.3 of this Agreement;
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| | (iii) |  | His accrued but unpaid vacation days for the year in which such Total Disability
occurred;                                                                                                            
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| | (iv)  |  | Any unpaid expense reimbursement; and                                                                                                                                                                 

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| | (v) |  | Any stock options which are scheduled to vest prior to the end of the sixth (6th) month
which defines the Total Disability shall vest as scheduled.



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| | 5.3. Termination by the Company for Company Cause or by Executive Without Executive Cause. If Executive is
terminated pursuant to Section 5.1 hereof, or if Executive voluntarily terminates his employment prior to the end
of the Employment Period (and such termination is not pursuant to Section 5.5) the Company shall pay to
Executive:

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| | (i)  |  | His base salary through the termination date and commissions owing for sales which were
made prior to the termination date to be paid in accordance with paragraph 3.3 of this Agreement; and
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| | (ii) |  | Any unpaid expense reimbursement                                                                                                                                                             



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| | 5.4. Termination by Executive for Executive Cause or by the Company Without Company Cause. If Executive
terminates this Agreement for Executive Cause, or if the Company terminates this Agreement other than in
accordance with Section 4.1 hereof, the Company shall pay or distribute to Executive:

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| | (i)   |  | His base salary, bonus and any other payments or distributions to which, but for such
termination, Executive would have been entitled under Section 3 hereof for the remaining term of the
Employment Period, paid in regular installments according to the Companys then current standard
payroll practices;
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| | (ii)  |  | Any commissions which, but for such termination, Executive would have been paid during
the remainder of the Employment Period;                                                                                                                                                                                
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| | (iii) |  | His accrued but unpaid vacation days through the date of termination;                                                                                                                                                                                                                                         
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| | (iv)  |  | Any unpaid expense reimbursement; and                                                                                                                                                                                                                                                                         
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| | (v)   |  | All unvested stock options previously granted to Executive shall immediately vest                                                                                                                                                                                                                             

6.       Change in Control.



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| | 6.1. Effect of Termination Due To Change in Control. If, after or due to a change in control (as that
term is defined below), and prior to the expiration of the Employment Period, Executives employment is
terminated for any reason, Executive is entitled to the following compensation and benefits:

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| | (i) |  | Executive will receive severance payments for the remainder of the employment period, in
an amount equal to remaining salary and bonuses outlined in Paragraph 3 herein, with such payments to
be made in the same manner as if Executive had remained employed hereunder;

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| | (ii)  |  | All unvested stock options previously granted to Executive shall immediately vest;                               
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| | (iii) |  | Executive shall receive payment for his accrued but unpaid vacation days remaining for
the employment period; and
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| | (iv)  |  | Any unpaid expense reimbursement                                                                                 



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| | 6.2. Change in Control. For purposes of this Section 6.2, the term Change in Control shall mean (a) the
sale, lease, exchange or other transfer of all or substantially all of the assets of the Company (in one
transaction or in a series of related transactions) to a corporation that is not controlled by the Company,
(b) the approval by the shareholders of the Company of any plan or proposal for the liquidation or dissolution of
the Company, or (c) a change in control of the Company of a nature that would be required to be reported
(assuming such event has not been previously reported) in response to Item 1(a) of the Current Report on
Form 8-K, as in effect on the effective date of this Agreement, pursuant to Section 13 or 15(d) of the Exchange
Act, whether or not the Company is then subject to such reporting requirement; provided, however, that, without
limitation, such a Change in Control shall be deemed to have occurred at such time as (d) any Person becomes
after the date of this Agreement the beneficial owner (as defined in Rule 13d-3 under the Exchange Act),
directly or indirectly, of 50% or more of the combined voting power of the Companys outstanding securities
ordinarily having the right to vote at election of directors or (e) individuals who constitute the board of
directors of the Company on the date of this Agreement cease for any reason to constitute at least a majority
thereof, provided that any person becoming a director subsequent to the date of this Agreement whose election, or
nomination for election by the Companys shareholders, was approved by a vote of at least a majority of the
directors comprising the board of directors of the Company on the date of this Agreement (either by a specific
vote or by approval of the proxy statement of the Company in which such person is named as a nominee for
director, without objection of such nomination) shall be, for the purposes of this clause (e), considered as
though such person were a member of the board of directors of the Company on the date of this Agreement.

7.        Ownership of Properties; Confidentiality; Restrictive Covenants.



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| | 7.1 Confidential Information. Executive will not, during his employment or at any time after termination
of his employment, make available or divulge to any person, firm, corporation or other entity any information of
or regarding Company or any of Companys affiliates, or any confidential information pertaining to the business
of any customer or supplier of Company, specifically including, but not limited to, any and all versions of
Companys proprietary computer software (including source code and object code, hardware, firmware and related
documentation), content development, production and programming strategies, technical information pertaining to
Companys products and services including product data, product specifications, diagrams, flow charts, drawings,
test results, processes, inventions, research projects and product development, trade secrets, customer lists and
customer information, supplier lists and supplier information, purchasing techniques, advertising strategies,
business policies, business plans, financial information including costs

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| | information, profits, sales information, accounting and unpublished financial information, methods of operation,
marketing programs and methods, customer price lists, information concerning Companys current and former
employees including their compensation, strengths, weaknesses and skills, information submitted to Company by its
customers, suppliers, employees, consultants or co-ventures, or any other confidential or secret information
concerning the business and affairs of Company or any of its affiliates that is not generally known to the public
(hereafter, collectively referred to as Confidential Information).



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| | 7.2 Prohibition Against Use of Confidential Information. Executive will not, during or subsequent to the
termination of Executives employment under this Agreement, use or disclose other than in connection with
Executives employment with the Company, any Confidential Information to any person not employed by the Company
or not authorized by the Company to receive such Confidential Information. The obligations contained in Section 7
will survive as long as the Company in its sole judgement considers the information to be Confidential
Information.



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| | 7.3 Return of Proprietary Property. Executive agrees that all property in Executives possession belonging
to the Company including, without limitation, all documents, reports, manuals, memoranda, electronic data,
computer printouts, customer lists, Company credit cards, keys, products, access cards, Company automobiles and
all other property relating to the business of the Company are the exclusive property of the Company, even if the
Executive authored, developed, created or assisted in authoring, developing or creating such property. Executive
shall return to the Company all such documents and property which are in Executives possession or subject to
Executives control, and all copies of any of the foregoing immediately upon termination of Executives
employment or at such earlier time as the Company may reasonably request.



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| | 7.4 Restrictive Covenants. During the term of Executives employment with Company, and for a period of
six (6) months thereafter, Executive will not:

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| | (i)  |  | Own, manage, operate or control, or participate in the ownership, management, operation or
control of, or be employed by, or act as a consultant or advisor to or be connected in any
manner with, any corporation, person, firm or other entity that is competitive with the
Company. Nothing herein will prevent Executive from owning any percentage of a publicly-traded
company, provided it does not compete with the Company;                                   
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| | (ii) |  | Solicit customers, or the business of any person, firm, corporation or other entity who shall
have been a customer or account of Company or any of Companys affiliates while Executive was
employed by Company for the purpose of selling to such customer or account any product or
service similar to or which competes with any product or service which shall have been sold by
Company or any of Companys affiliates during Executives employment with Company;

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| | (iii) |  | Induce or attempt to induce any employee of or consultant to Company to do any of the
foregoing or to discontinue such persons association with Company; or                                                                                                                                               
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| | (iv)  |  | During Executives employment with Company, Executive shall not engage in any business
activity that is competitive with Companys business activities. Further, during Executives
employment with Company, Executive shall not engage in any other activities that conflict with
Companys best interests



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| | 7.5 Acknowledgment of Outside Interests. The parties acknowledge that Executive may provide consultation
from time to time, and/or sit on the board of directors of the following entities, and agree that such activity
shall not violate the terms of this Agreement, provided that Executive continues to devote substantially all of
his time and to give his best effort to performing his duties on behalf of Company:

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| | (i)   |  | Asylum Associates, Ltd., and its successors and assigns (which produces humor-related apparel
and gift items);
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| | (ii)  |  | Sam & Johns Cookie Company (which produces humor-related apparel and gift items); and                        
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| | (iii) |  | Pacificnet.com                                                                                                

8.       Miscellaneous.



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| | 8.1 Successors and Assigns. This Agreement is binding on and inures to the benefit of the Companys
successors and assigns, provided, however, that this Agreement may not be assigned by any of the parties hereto
without the prior written consent of each of the parties hereto. This Agreement shall be binding upon and inure
to the benefit of any successor of the Company, including a purchaser of either the stock or assets of the
Company, and any such successor shall absolutely and unconditionally assume all of the Companys obligations
hereunder.



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| | 8.2 Counterparts. This Agreement may be executed in one or more counterparts, each of which shall be
deemed to be an original but all of which together shall constitute one and the same instrument.



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| | 8.3 Construction. Wherever possible, each provision of this Agreement will be interpreted so that it is
valid under the applicable law. If any provision of this Agreement is to any extent invalid under the applicable
law, that provision will still be effective to the extent it remains valid. The remainder of this Agreement also
will continue to be valid, and the entire Agreement will continue to be valid in other jurisdictions.

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| | 8.4 Waivers. No failure or delay by either the Company or Executive in exercising any right or remedy
under this Agreement will waive any provision of this Agreement, nor will any single or partial exercise by
either the Company or Executive of any right or remedy under this Agreement preclude either of them from
otherwise or further exercising these rights or remedies, or any other rights or remedies granted by any law or
any related document.



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| | 8.5 Captions. The headings in this Agreement are for convenience of reference only and do not affect the
interpretation of this Agreement.



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| | 8.6 Modification/Entire Agreement. This Agreement may not be altered, modified or amended except by an
instrument in writing signed by all of the parties hereto. No person, whether or not an officer, agent, employee
or representative of any party, has made or has any authority to make for or on behalf of that party any
agreement, representation, warranty, statement, promise, arrangement or understanding not expressly set forth in
this Agreement or in any other document executed by the parties concurrently herewith. This Agreement and all
other documents executed by the parties concurrently herewith, including the Stock Option Agreement, constitute
the entire agreement between the parties on the subject matters contained herein and supersedes all express or
implied, prior or concurrent, with respect to the subject matter hereof.



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| | 8.7 Governing Law. The laws of the State of Minnesota shall govern the validity, construction and
performance of this Agreement. Courts in the State of Minnesota shall be the exclusive forum for resolving any
disputes relating to this Agreement.

IN WITNESS WHEREOF, the parties hereto have executed this Agreement as of the day and year first above written.



| | EXECUTIVE:
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| | /s/ STEVE HOLDERMANStephen Holderman
| | ------------------------------------



| | NETRADIO CORPORATION
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| | By: /s/ EDWARD TOMECHKOEdward Tomechko
Its: President & CEO
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