EXHIBIT 31: Rule 13a-14(a) Certifications

I, Richard Miller, certify that:

       1.  I have reviewed this quarterly report on Form 10-QSB of Maui
General Store, Inc.;

       2.  Based on my knowledge, this report does not contain any
untrue statement of a material fact or omit to state a material fact
necessary to make the statements made, in light of the circumstances
under which such statements were made, not misleading with respect to
the period covered by this  report;

       3.   Based on my knowledge, the financial statements, and other
financial information included in this  report, fairly present in all
material respects the financial condition, results of operations and
cash flows of the small business issuer as of, and for, the periods
presented in this  report;

       4.  The small business issuer's other certifying officers and I
are responsible for establishing and maintaining disclosure controls
and procedures (as defined in Exchange Act Rules 13a-14 and 15d-14)
for the small business issuer and have:

       a)  Designed such disclosure controls and procedures, or caused
such disclosure controls and procedures to be designed under our
supervision,  to ensure that material information relating to the
small business issuer, including its consolidated subsidiaries, is
made known to us by others within those entities, particularly during
the period in which this  report is being prepared;

       b)  Evaluated the effectiveness of the small business issuer's
disclosure controls and procedures and presented in this report our
conclusions about the effectiveness of the disclosure controls and
procedures, as of the end of the period covered by this report based
on such evaluation; and

       c) Disclosed in this report any change in the small business
issuer's internal controls over financial reporting that occurred
during the small business issuer's most recent fiscal quarter (the
small business issuer's fourth fiscal quarter in the case of an annual
report) that has materially affected, or is reasonably likely to
materially affect, the small business issuer's internal control over
financial reporting; and

       5.  The small business issuer's other certifying officers and I
have disclosed, based on our most recent evaluation of internal
controls over financial reporting, to the small business issuer's
auditors and the audit committee of the small business issuer's board
of directors (or persons performing the equivalent functions):

       a)  All significant deficiencies and material weaknesses in the
design or operation of internal controls over financial reporting
which are reasonably likely to  adversely affect the small business
issuer's ability to record, process, summarize and report financial
information; and

       b)  Any fraud, whether or not material, that involves management
or other employees who have a significant role in the small business
issuer's internal controls over financial reporting.

Date: August 9, 2006             /s/ Richard Miller
                                 -------------------------------------------
                                 Richard Miller, Chief Executive Officer
                                  and Chief Financial Officer