EXHIBIT (14)


                      Code of Business Conduct and Ethics


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                            AMERICAN CONSUMERS, INC.
                       CODE OF BUSINESS CONDUCT AND ETHICS

STATEMENT OF PURPOSE

This  Code  of  Business  Conduct  and Ethics applies to the Company's principal
executive  officer, principal financial officer, principal accounting officer or
controller,  and  any  persons  performing similar functions.  It is intended to
promote  the  highest  standards  of  honesty and ethical conduct, including the
ethical  handling  of  actual or apparent conflicts of interest between personal
and  professional  relationships;  full and understandable disclosure in reports
and documents filed with the Securities and Exchange Commission; compliance with
applicable  governmental rules and regulations; the prompt internal reporting of
violations  of  the  Code  to an appropriate person or persons identified in the
Code;  and  accountability  for  adherence  to  the  Code.

STANDARDS OF HONESTY AND ETHICS

American Consumers, Inc. and each of its employees must conduct their affairs in
accordance  with  the  highest standards of honesty and integrity.  The "tone at
the  top"  is  of  utmost  importance.  Accordingly,  the  Company's  principal
executive  officer, principal financial officer, principal accounting officer or
controller,  and  all  persons  performing similar functions will be held to the
highest ethical standards and will be expected to conduct themselves in a manner
that  will  serve  as  a  model  for  all  the  Company's  employees.

CONFLICTS OF INTEREST

Any  personal  business activity, investment or association which would place an
employee's  personal  interests  in  conflict  with those of the Company must be
strictly avoided.  Recognizing that some conflicts of interest may be matters of
degree,  or  may  involve transactions which are otherwise neutral or beneficial
from  the  Company's  standpoint, the Audit Committee of the Board is authorized
upon  full  disclosure  of  all relevant facts and circumstances, to approve the
specific  terms  of  any  transaction, or to otherwise waive this prohibition in
appropriate circumstances.  All conflicts of interest, or potential conflicts of
interest,  for  appropriate review and resolution must be disclosed to the Audit
Committee.

COMPLIANCE WITH APPLICABLE GOVERNMENTAL LAWS, RULES AND REGULATIONS.

The  Company  is  subject  to  numerous governmental rules and regulations.  All
employees  are  directed  to  inform  themselves  of  such rules and regulations
insofar  as  they apply to the Company in general and to such employee's area of
responsibility in particular.  Additionally, each such employee must conduct him
or  herself  and the company activities he or she is responsible for supervising
in  a  manner  that  complies  with  applicable law and results in the Company's
compliance  with  such  law.  Material  noncompliance  with  applicable law, and
related  governmental  rules  and  regulations,  should be reported to the Audit
Committee.


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FULL, FAIR DISCLOSURE

Among  its responsibilities for compliance with law, the Company's management is
responsible  for  full,  fair  accurate, timely and understandable disclosure in
reports and documents that the Company files with, or submits to, the SEC and in
other  public  communications  made  by  the  Company.  Recognizing  that  such
compliance  is  matter  of  informed judgment, the Company's principal executive
officer, the principal accounting officer, and others involved in the process of
preparing  and  filing  our  public communications are directed to implement and
follow  procedures  designed  to  fully  develop  and  disclose relevant factual
information,  and present such material information in compliance with published
rules  and  regulations  in  a  timely  and  understandable  manner.

REPORTING NON-COMPLIANCE

If  you  have  knowledge  of  a  violation  of this Code of Business Conduct and
Ethics,  you  have  an  obligation  to  report  it  to the Chairman of the Audit
Committee  in  the  event  that you do not believe that prompt, appropriate, and
corrective  action  will  otherwise be taken.  You may report violations knowing
that  the Company will not allow retaliation for reporting your concerns in good
faith.  Retaliation for good faith reporting is itself a violation of this Code.

ACCOUNTABILITY

Failure  to  abide by this Code of Conduct and Ethics will result in appropriate
discipline, up to and including dismissal form the Company.  Any variations from
or  exceptions  to this Code, or amendment of its terms, will require the review
and approval of the Audit Committee and will be granted only as permitted by law
and  in  extraordinary  circumstances.


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