Exhibit 10(x)

THIRD AMENDMENT TO AMENDED AND RESTATED

RECEIVABLES PURCHASE AGREEMENT

THIS THIRD AMENDMENT TO AMENDED AND RESTATED RECEIVABLES PURCHASE AGREEMENT (this Amendment) dated as of
March 28, 2008 is entered into among AGC FUNDING CORPORATION (the Seller), AMERICAN GREETINGS CORPORATION (in its individual capacity, Greetings), in its capacity as servicer (in such capacity, together
with its successors and permitted assigns in such capacity, the Servicer), PNC BANK, NATIONAL ASSOCIATION (in its individual capacity, PNC), as purchaser agent for Market Street Funding LLC, as Administrator for
each Purchaser Group (in such capacity, the Administrator) and as issuer of Letters of Credit (in such capacity, together with its successors and permitted assigns in such capacity, the LC Bank), MARKET STREET
FUNDING LLC (in its individual capacity, Market Street), as a Conduit Purchaser and as a Related Committed Purchaser, LIBERTY STREET FUNDING LLC (f/k/a Liberty Street Funding Corp.), as a Conduit Purchaser and THE BANK OF NOVA
SCOTIA (BNS), as a Related Committed Purchaser and as purchaser agent for itself and Liberty Street.

RECITALS

1. The Seller, the Servicer, the Administrator, PNC, Market Street, the LC Bank, LSFC and BNS are parties to the Amended
and Restated Receivables Purchase Agreement dated as of October 24, 2006 (as amended, restated, supplemented or otherwise modified from time to time, the Agreement);

2. The Seller desires to reduce the Purchase Limit under the Agreement;

3. Liberty Street and BNS (collectively, the Exiting Parties) desire to cease to be parties to the Agreement; and

4. The parties hereto desire to amend the Agreement as set forth herein.

NOW THEREFORE, for good and valuable consideration, the receipt and sufficiency of which is hereby acknowledged, the
parties agree as follows:

1. Certain Defined Terms. Capitalized terms that are used herein without definition
and that are defined in Exhibit I to the Agreement shall have the same meanings herein as therein defined.

2.
Amendments to Agreement.

(a) The amount specified as the Commitment with respect
to Market Street in its capacity as a Related Committed Purchaser and as set forth below its Purchaser Agents signature to the Agreement is hereby amended and restated in its entirety as set forth below its Purchaser Agents signature
hereto.



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(b) The amount specified as the Commitment for PNC Bank,
National Association in its capacity as LC Bank and as set forth below its signature in such capacity to the Agreement is hereby amended and restated in its entirety as set forth below its signature in such capacity hereto.

(c) The definition of Purchase Limit set forth in Exhibit I to the Agreement is hereby amended by
deleting the amount 150,000,000 therein and substituting the amount $90,000,000 therefor.

3.
Exiting Parties. Each of the parties hereto acknowledges and agrees that upon the effectiveness of this Amendment, Liberty Street shall cease to be a Conduit Purchaser and BNS shall cease to be a Related Committed Purchaser and
Purchaser Agent for itself and Liberty Street under the Agreement. Each of the Exiting Parties shall have no further rights or obligations under the Agreement or any other Transaction Documents (other than any rights or obligations that specifically
survive termination of the Agreement or any other Transaction Document). Each of the parties hereto further acknowledges and agrees that the termination of Liberty Street as a Conduit Purchaser and the termination of BNS as a Related Committed
Purchaser and Purchaser Agent for itself and Liberty Street under the Agreement as contemplated hereby shall not constitute a Facility Termination Date with respect to the Purchaser Group of which Market Street is a member.

4. Representations and Warranties. Each of the Seller and the Servicer hereby represents and warrants to each Purchaser and
the Administrator as follows:

(a) Representations and Warranties. The representations and warranties
of such Person contained in Exhibit III of the Agreement are true and correct in all material respects as of the date hereof (except to the extent that such representations and warranties relate expressly to an earlier date, and in which
case such representations and warranties shall be true and correct in all material respects as of such earlier date).

(b) Enforceability. The execution and delivery by such Person of this Amendment, and the performance of each of its obligations under this Amendment and the Agreement, as amended hereby, are within each of its
organizational powers and have been duly authorized by all necessary organizational action on its part. This Amendment and the Agreement, as amended hereby, are such Persons valid and legally binding obligations, enforceable in accordance with
its terms, except as enforceability may be limited by bankruptcy, insolvency, reorganization or other similar laws from time to time in effect affecting the enforcement of creditors rights generally and by general principles of equity,
regardless of whether such enforceability is considered in a proceeding in equity or at law.

(c) No
Default. Both before and immediately after giving effect to this Amendment and the transactions contemplated hereby, no Termination Event or Unmatured Termination Event exists or shall exist.

5. Effect of Amendment. All provisions of the Agreement, as expressly amended and modified by this Amendment, shall remain
in full force and effect. After this Amendment



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becomes effective, all references in the Agreement (or in any other Transaction Document) to this Agreement, hereof,
herein or words of similar effect referring to the Agreement shall be deemed to be references to the Agreement as amended by this Amendment. This Amendment shall not be deemed, either expressly or impliedly, to waive, amend or supplement
any provision of the Agreement other than as set forth herein.

6. Effectiveness. This Amendment shall become
effective as of the date hereof upon receipt (i) by the Administrator of counterparts of this Amendment (including by facsimile or email) executed by each of the other parties hereto, in form and substance satisfactory to the Administrator in
its sole discretion and (ii) by each of the Exiting Parties from the Seller of all fees and other amounts owed to such Person pursuant to the Agreement and the other Transaction Documents as such amounts are set forth on Schedule I
hereto.

7. Counterparts. This Amendment may be executed in any number of counterparts and by different
parties on separate counterparts, each of which when so executed shall be deemed to be an original and all of which when taken together shall constitute but one and the same instrument. Delivery by facsimile or email of an executed signature page of
this Agreement shall be effective as delivery of an executed counterpart hereof.

8. Governing Law. This
Amendment shall be governed by, and construed in accordance with, the internal laws of the State of New York (including for such purpose Sections 5-1401 and 5-1402 of the general obligations law of the State of New York).

9. Section Headings. The various headings of this Amendment are included for convenience only and shall not affect the
meaning or interpretation of this Amendment, the Agreement or any provision hereof or thereof.

(continued on following page)



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IN WITNESS WHEREOF, the parties have executed this Amendment as of the date first written
above.



AGC FUNDING CORPORATION, as SellerBy:

/s/ Gregory M. SteinbergName:

Gregory M. SteinbergTitle:

Vice President and TreasurerAMERICAN GREETINGS CORPORATION, as ServicerBy:

/s/ Gregory M. SteinbergName:

Gregory M. SteinbergTitle:

Treasurer




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PNC BANK, NATIONAL ASSOCIATION, as AdministratorBy:

/s/ William P. FalconName:

William P. FalconTitle:

Vice PresidentPNC BANK, NATIONAL ASSOCIATION, as Purchaser Agent for Market Street Funding LLCBy:

/s/ William P. FalconName:

William P. FalconTitle:

Vice PresidentCommitment: $90,000,000PNC BANK, NATIONAL ASSOCIATION, as LC BankBy:

/s/ Joseph G. MoranName:

Joseph G. MoranTitle:

Managing DirectorCommitment: $90,000,000




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MARKET STREET FUNDING LLC, as a Conduit Purchaser and as a Related Committed PurchaserBy:

/s/ Doris J. HearnName:

Doris J. HearnTitle:

Vice President




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THE EXITING PARTIES:

THE BANK OF NOVA SCOTIA, as a Related Committed Purchaser and as Purchaser Agent for itself and Liberty Street Funding
LLCBy:

/s/ Darren WardName:

Darren WardTitle:

DirectorCommitment: $0LIBERTY STREET FUNDING LLC,as a Conduit PurchaserBy:

/s/ Jill A. GordonName:

Jill A. GordonTitle:

Vice President




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SCHEDULE I



|                                                   |  |        |         
|-------------------------------------------------- |  | ------ | --------
|Exiting Party                                      |  | Amount
|The Bank of Nova Scotia/Liberty Street Funding LLC |  | $      | 1,586.67



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