Exhibit 23

Consent of Independent Registered Public Accounting Firm

We consent to the incorporation by
reference in the Registration Statements of American Greetings Corporation listed below of our reports dated April 29, 2011, except for Note 1A, as to which the date is November 14, 2011, with respect to the consolidated financial
statements and schedule of American Greetings Corporation and our report dated April 29, 2011, except for the effects of the material weakness described in the sixth paragraph as to which the date is November 14, 2011, on the effectiveness
of internal control over financial reporting of American Greetings Corporation included in this Annual Report (Form 10-K/A Amendment No. 2) for the year ended February 28, 2011.



|                    |  |                                                                                                                                           |  |                   
|------------------- |  | ----------------------------------------------------------------------------------------------------------------------------------------- |  | ------------------
|Registration
Number |  | Description                                                                                                                               |  | Filing Date       
|                    |  |                                                                                                                                          
|2-89471             |  | Post-Effective Amendment No. 1 to Form S-3 Registration Statement                                                                         |  | May 27, 1986      
|                    |  |                                                                                                                                          
|33-45673            |  | American Greetings Corporation Employees Retirement Profit Sharing Plan  Form S-8 Registration Statement                                |  | February 4, 1992  
|                    |  |                                                                                                                                          
|33-58582            |  | American Greetings Corporation 1992 Stock Option Plan  Form S-8 Registration Statement                                                   |  | February 22, 1993 
|                    |  |                                                                                                                                          
|33-61037            |  | American Greetings Corporation 1995 Director Stock Plan  Form S-8 Registration Statement                                                 |  | July 14, 1995     
|                    |  |                                                                                                                                          
|333-08123           |  | American Greetings Corporation 1996 Employee Stock Option Plan  Form S-8 Registration Statement                                          |  | July 15, 1996     
|                    |  |                                                                                                                                          
|333-41912           |  | American Greetings Corporation 1997 Equity and Performance Incentive Plan (as amended June 24, 2000)  Form S-8 Registration Statement    |  | July 21, 2000     
|                    |  |                                                                                                                                          
|333-65534           |  | American Greetings Corporation 1997 Equity and Performance Incentive Plan (as amended June 22, 2001)  Form S-8 Registration Statement    |  | July 20, 2001     
|                    |  |                                                                                                                                          
|333-121982          |  | American Greetings Corporation 1997 Equity and Performance Incentive Plan (as amended on June 25, 2004)  Form S-8 Registration Statement |  | January 12, 2005  
|                    |  |                                                                                                                                          
|333-123041          |  | American Greetings Corporation 1995 Director Stock Plan  Form S-8 Registration Statement                                                 |  | February 28, 2005 
|                    |  |                                                                                                                                          
|333-134029          |  | American Greetings Corporation Form S-3 Registration Statement                                                                            |  | May 11, 2006      
|                    |  |                                                                                                                                          
|333-144220          |  | American Greetings Corporation 2007 Omnibus Incentive Compensation Plan  Form S-8 Registration Statement                                 |  | June 29, 2007     
|                    |  |                                                                                                                                          
|333-146244          |  | American Greetings Corporation Employees Retirement Profit Sharing Plan  Form S-8 Registration Statement                                |  | September 21, 2007
|                    |  |                                                                                                                                          
|333-160303          |  | American Greetings Corporation 2007 Omnibus Incentive Compensation Plan  Form S-8 Registration Statement                                 |  | June 29, 2009     
|                    |  |                                                                                                                                          
|333-175424          |  | American Greetings Corporation 2007 Omnibus Incentive Compensation Plan  Form S-8 Registration Statement                                 |  | July 8, 2011      
|                    |  |                                                                                                                                          
|333-177986          |  | American Greetings Corporation Form S-3 Registration Statement                                                                            |  | November 15, 2011 

/s/ Ernst & Young LLP

Cleveland, Ohio

January 24, 2012