UNITED STATES SECURITIES AND
EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-K/A

(Amendment No. 2)

(Mark One)



|þ | ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
|- | ------------------------------------------------------------------------------------

For the fiscal year ended February 28, 2011

OR



| ̈ | TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
|- | ----------------------------------------------------------------------------------------

For the transition period from                  to

Commission File
No. 1-13859

American Greetings Corporation

(Exact name of registrant as specified in its charter)



|                                                              |  |                                     
|------------------------------------------------------------- |  | ------------------------------------
|Ohio                                                          |  | 34-0065325                          
|(State or other jurisdictionof incorporation or organization) |  | (I.R.S. Employer Identification No.)
|One American Road, Cleveland, Ohio                            |  | 44144                               
|(Address of principal executive offices)                      |  | (Zip Code)                          

Registrants telephone number, including area code: (216) 252-7300

Securities registered pursuant to Section 12(b) of the Act:



|                                       |  |                                          
|-------------------------------------- |  | -----------------------------------------
|Title of Each Class                    |  | Name of Each Exchange on Which Registered
|Class A Common Shares, Par Value $1.00 |  | New York Stock Exchange                  

Securities registered pursuant to Section 12(g) of the Act:

Class B Common Shares, Par Value $1.00

(Title of Class)

Indicate by check mark if the registrant is a well-known
seasoned issuer, as defined in Rule 405 of the Securities Act.    YES  þ    NO   ̈

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of
the Act.    YES   ̈    NO  þ

Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the
Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past
90 days.    YES  þ    NO   ̈

Indicate by a check mark whether the registrant has submitted electronically and posted on its corporate Website, if any, every
Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such
files).    YES  þ    NO   ̈

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and
will not be contained, to the best of registrants knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K.    þ

Indicate by check mark whether the registrant is a large accelerated filer, an
accelerated filer, a non-accelerated filer, or a smaller reporting company. See definition of large accelerated filer accelerated filer and smaller reporting company in Rule 12b-2 of the Exchange Act. (Check
one):



|                           |  |                                               |  |                             
|-------------------------- |  | --------------------------------------------- |  | ----------------------------
|Large accelerated filer  þ |  |                                               |  | Accelerated filer     ̈      
|                           |  |                                              
|Non-accelerated filer     ̈ |  | (Do not check if a smaller reporting company) |  | Smaller reporting company   ̈

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the
Act)    YES   ̈    NO  þ

State the aggregate market value of the voting stock held by non-affiliates of the registrant as of the last business day of the
registrants most recently completed second fiscal quarter, August 27, 2010  $729,061,401 (affiliates, for this purpose, have been deemed to be directors, executive officers and certain significant shareholders).

Number of shares outstanding as of April 27, 2011: CLASS A COMMON 37,482,554 CLASS B
COMMON 2,937,927

DOCUMENTS INCORPORATED BY REFERENCE

Portions of the American Greetings Corporation Definitive Proxy Statement for the Annual Meeting of Shareholders, to be filed with the Securities and Exchange Commission within 120 days after the
close of the registrants fiscal year (incorporated into Part III).









---

EXPLANATORY NOTE

On April 29, 2011, American Greetings Corporation (the Corporation) filed its Annual Report on Form 10-K for the fiscal year
ended February 28, 2011 (the Original Form 10-K). On November 14, 2011, the Corporation filed Amendment No. 1 to the Original Form 10-K (Amendment No. 1) to amend and restate in their entirety Items 6, 8 and 9A of Part II and
Item 15 of Part IV of the Original Form 10-K. In connection with this filing, however, the Corporations auditors, Ernst & Young LLP (E&Y), inadvertently omitted from its Report of Independent Registered Public Accounting
Firm that was included in Item 8 of Part II of Amendment No. 1, the city and state in which the report was issued. Therefore, the Corporation is filing this Amendment No. 2 to its Annual Report on Form 10-K (Amendment No. 2) solely to
amend the report of E&Y included in Item 8 of Amendment No. 1 to include the city and state in which the report was issued. Amendment No. 2 does not update or otherwise change any of the other information included in Item 8 of Amendment No. 1.
Accordingly, this Amendment No. 2 amends and restates in their entirety Item 8 of Part II and Item 15 of Part IV of Amendment No. 1, and no other information included in the Original Form 10-K or Amendment No. 1 is amended hereby. This Amendment No.
2 continues to speak as of the date of the filing of the Original Form 10-K, and the Corporation has not updated the disclosures contained herein to reflect any events that occurred at a later date.



---

|Item 8. | Financial Statements and Supplementary Data
|------- | -------------------------------------------



|                                                                                               |  |        |    | 
|---------------------------------------------------------------------------------------------- |  | ------ | -- | 
|                                                                                               |  | Page   |   
|Index to Consolidated Financial Statements and Supplementary Financial Data                    |  | Number |   
|Report of Independent Registered Public Accounting Firm                                        |  |        | 2  | 
|Consolidated Statement of Operations  Years ended February 28, 2011, 2010 and
2009            |  |        | 3  | 
|Consolidated Statement of Financial Position  February 28, 2011 and
2010                      |  |        | 4  | 
|Consolidated Statement of Cash Flows  Years ended February 28, 2011, 2010 and
2009            |  |        | 5  | 
|Consolidated Statement of Shareholders Equity  Years ended February 
28, 2011, 2010 and 2009 |  |        | 6  | 
|Notes to Consolidated Financial Statements  Years ended February 28, 2011, 2010 and
2009      |  |        | 7  | 
|Supplementary Financial Data:                                                                  |  |        |    | 
|Quarterly Results of Operations (Unaudited)                                                    |  |        | 46 | 



1



---

Report of Independent Registered Public Accounting Firm

The Board of Directors and Shareholders

of American Greetings Corporation

We have audited the accompanying consolidated statement of
financial position of American Greetings Corporation as of February 28, 2011 and February 28, 2010, and the related consolidated statements of operations, shareholders equity, and cash flows for each of the three years in the period ended
February 28, 2011. Our audits also included the financial statement schedule listed in the Index at Item 15(a). These financial statements and schedule are the responsibility of the Corporations management. Our responsibility is to
express an opinion on these financial statements and schedule based on our audits.

We conducted our audits in accordance with the standards of
the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. An audit includes
examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall
financial statement presentation. We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the financial
statements referred to above present fairly, in all material respects, the consolidated financial position of American Greetings Corporation at February 28, 2011 and February 28, 2010, and the consolidated results of its operations and its cash
flows for each of the three years in the period ended February 28, 2011, in conformity with U.S. generally accepted accounting principles. Also, in our opinion, the related financial statement schedule, when considered in relation to the basic
financial statements taken as a whole, presents fairly in all material respects the information set forth therein.

As discussed in Note 1A to
the consolidated financial statements each of the three years in the period ended February 28, 2011 have been restated to correct for an error in accounting for income taxes.

As discussed in Note 1 to the consolidated financial statements, in 2010 the Corporation changed its method of accounting for business combinations.

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), American Greetings
Corporations internal control over financial reporting as of February 28, 2011, based on criteria established in Internal Control  Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission and
our report dated April 29, 2011, except for the effects of the material weakness described in the sixth paragraph as to which the date is November 14, 2011, expressed an adverse opinion thereon.

/s/ Ernst & Young LLP

Cleveland, Ohio

April 29, 2011, except for Note 1A, as to which the date is November 14, 2011.



2



---

CONSOLIDATED STATEMENT OF OPERATIONS

Years ended February 28, 2011, 2010 and 2009

Thousands of dollars except share and per share amounts



|                                                         |  |      |            |   |      |   |            |      |  |   |            |  
|-------------------------------------------------------- |  | ---- | ---------- | - | ---- | - | ---------- | ---- |  | - | ---------- | -
|                                                         |  | 2011 |            |   | 2010 |   |            | 2009 | 
|Net sales                                                |  | $    | 1,560,213  |   |      | $ | 1,598,292  |      |  | $ | 1,646,399  |  
|Other revenue                                            |  |      | 32,355     |   |      |   | 37,566     |      |  |   | 44,339     |  
|                                                         |  |      |            |   |      |   |            |      |  |   |            |  
|Total revenue                                            |  |      | 1,592,568  |   |      |   | 1,635,858  |      |  |   | 1,690,738  |  
|Material, labor and other production costs               |  |      | 682,368    |   |      |   | 713,075    |      |  |   | 809,956    |  
|Selling, distribution and marketing expenses             |  |      | 478,227    |   |      |   | 507,960    |      |  |   | 618,899    |  
|Administrative and general expenses                      |  |      | 260,476    |   |      |   | 276,031    |      |  |   | 226,317    |  
|Goodwill and other intangible asset impairments          |  |      |           |   |      |   |           |      |  |   | 290,166    |  
|Other operating income  net                             |  |      | (3,205     | ) |      |   | (310       | )    |  |   | (1,396     | )
|                                                         |  |      |            |   |      |   |            |      |  |   |            |  
|Operating income (loss)                                  |  |      | 174,702    |   |      |   | 139,102    |      |  |   | (253,204   | )
|Interest expense                                         |  |      | 25,389     |   |      |   | 26,311     |      |  |   | 22,854     |  
|Interest income                                          |  |      | (853       | ) |      |   | (1,676     | )    |  |   | (3,282     | )
|Other non-operating (income) expense- net                |  |      | (5,841     | ) |      |   | (6,487     | )    |  |   | 2,157      |  
|                                                         |  |      |            |   |      |   |            |      |  |   |            |  
|Income (loss) before income tax expense (benefit)        |  |      | 156,007    |   |      |   | 120,954    |      |  |   | (274,933   | )
|Income tax expense (benefit)                             |  |      | 68,989     |   |      |   | 39,380     |      |  |   | (47,174    | )
|                                                         |  |      |            |   |      |   |            |      |  |   |            |  
|Net income (loss)                                        |  | $    | 87,018     |   |      | $ | 81,574     |      |  | $ | (227,759   | )
|                                                         |  |      |            |   |      |   |            |      |  |   |            |  
|Earnings (loss) per share  basic                        |  | $    | 2.18       |   |      | $ | 2.07       |      |  | $ | (4.89      | )
|                                                         |  |      |            |   |      |   |            |      |  |   |            |  
|Earnings (loss) per share  assuming dilution            |  | $    | 2.11       |   |      | $ | 2.03       |      |  | $ | (4.89      | )
|                                                         |  |      |            |   |      |   |            |      |  |   |            |  
|Average number of shares outstanding                     |  |      | 39,982,784 |   |      |   | 39,467,811 |      |  |   | 46,543,780 |  
|                                                         |  |      |            |   |      |   |            |      |  |   |            |  
|Average number of shares outstanding  assuming dilution |  |      | 41,244,903 |   |      |   | 40,159,651 |      |  |   | 46,543,780 |  
|                                                         |  |      |            |   |      |   |            |      |  |   |            |  
|Dividends declared per share                             |  | $    | 0.56       |   |      | $ | 0.36       |      |  | $ | 0.60       |  
|                                                         |  |      |            |   |      |   |            |      |  |   |            |  

See notes to consolidated financial statements.



3



---

CONSOLIDATED STATEMENT OF FINANCIAL POSITION

February 28, 2011 and 2010

Thousands of dollars except share and per share amounts



|                                                                                                                                                 |  |            |           |  |      |   |           |  |  | 
|------------------------------------------------------------------------------------------------------------------------------------------------ |  | ---------- | --------- |  | ---- | - | --------- |  |  | 
|                                                                                                                                                 |  | 2011       |           |  | 2010
|                                                                                                                                                 |  | (Restated) |           |  |     
|ASSETS                                                                                                                                           |  |            |          
|CURRENT ASSETS                                                                                                                                   |  |            |           |  |      |   |           |  |  | 
|Cash and cash equivalents                                                                                                                        |  | $          | 215,838   |  |      | $ | 137,949   |  |  | 
|Trade accounts receivable, net                                                                                                                   |  |            | 119,779   |  |      |   | 135,758   |  |  | 
|Inventories                                                                                                                                      |  |            | 179,730   |  |      |   | 163,956   |  |  | 
|Deferred and refundable income taxes                                                                                                             |  |            | 64,898    |  |      |   | 93,280    |  |  | 
|Assets held for sale                                                                                                                             |  |            | 7,154     |  |      |   | 15,147    |  |  | 
|Prepaid expenses and other                                                                                                                       |  |            | 128,372   |  |      |   | 148,048   |  |  | 
|                                                                                                                                                 |  |            |           |  |      |   |          
|Total current assets                                                                                                                             |  |            | 715,771   |  |      |   | 694,138   |  |  | 
|GOODWILL                                                                                                                                         |  |            | 28,903    |  |      |   | 31,106    |  |  | 
|OTHER ASSETS                                                                                                                                     |  |            | 436,137   |  |      |   | 428,161   |  |  | 
|DEFERRED AND REFUNDABLE INCOME TAXES                                                                                                             |  |            | 124,789   |  |      |   | 148,210   |  |  | 
|PROPERTY, PLANT AND EQUIPMENT  NET                                                                                                              |  |            | 241,649   |  |      |   | 242,883   |  |  | 
|                                                                                                                                                 |  |            |           |  |      |   |          
|                                                                                                                                                 |  | $          | 1,547,249 |  |      | $ | 1,544,498 |  |  | 
|                                                                                                                                                 |  |            |           |  |      |   |          
|LIABILITIES AND SHAREHOLDERS EQUITY                                                                                                             |  |            |           |  |      |   |           |  |  | 
|CURRENT LIABILITIES                                                                                                                              |  |            |           |  |      |   |           |  |  | 
|Debt due within one year                                                                                                                         |  | $          |          |  |      | $ | 1,000     |  |  | 
|Accounts payable                                                                                                                                 |  |            | 87,105    |  |      |   | 95,434    |  |  | 
|Accrued liabilities                                                                                                                              |  |            | 69,824    |  |      |   | 78,245    |  |  | 
|Accrued compensation and benefits                                                                                                                |  |            | 72,379    |  |      |   | 85,092    |  |  | 
|Income taxes payable                                                                                                                             |  |            | 10,951    |  |      |   | 13,901    |  |  | 
|Other current liabilities                                                                                                                        |  |            | 102,286   |  |      |   | 94,915    |  |  | 
|                                                                                                                                                 |  |            |           |  |      |   |          
|Total current liabilities                                                                                                                        |  |            | 342,545   |  |      |   | 368,587   |  |  | 
|LONG-TERM DEBT                                                                                                                                   |  |            | 232,688   |  |      |   | 328,723   |  |  | 
|OTHER LIABILITIES                                                                                                                                |  |            | 176,522   |  |      |   | 168,098   |  |  | 
|DEFERRED INCOME TAXES AND NONCURRENT
INCOME TAXES PAYABLE                                                                                        |  |            | 31,736    |  |      |   | 28,179    |  |  | 
|SHAREHOLDERS EQUITY                                                                                                                             |  |            |           |  |      |   |           |  |  | 
|Common shares  par value $1 per share:                                                                                                          |  |            |           |  |      |   |           |  |  | 
|Class A  82,181,659 shares issued less 44,711,736 treasury shares in2011 and 
80,884,505 shares issued less 44,627,298 treasury shares in 2010 |  |            | 37,470    |  |      |   | 36,257    |  |  | 
|Class B  6,066,092 shares issued less 3,128,841 treasury shares in 2011 and 6,066,092 shares issued
less 2,843,069 treasury shares in 2010      |  |            | 2,937     |  |      |   | 3,223     |  |  | 
|Capital in excess of par value                                                                                                                   |  |            | 492,048   |  |      |   | 461,076   |  |  | 
|Treasury stock                                                                                                                                   |  |            | (952,206) |  |      |   | (946,724) |  |  | 
|Accumulated other comprehensive loss                                                                                                             |  |            | (2,346)   |  |      |   | (29,815)  |  |  | 
|Retained earnings                                                                                                                                |  |            | 1,185,855 |  |      |   | 1,126,894 |  |  | 
|                                                                                                                                                 |  |            |           |  |      |   |          
|Total shareholders equity                                                                                                                       |  |            | 763,758   |  |      |   | 650,911   |  |  | 
|                                                                                                                                                 |  |            |           |  |      |   |          
|                                                                                                                                                 |  | $          | 1,547,249 |  |      | $ | 1,544,498 |  |  | 
|                                                                                                                                                 |  |            |           |  |      |   |          

See notes to consolidated financial statements.



4



---

CONSOLIDATED STATEMENT OF CASH FLOWS

Years ended February 28, 2011, 2010 and 2009

Thousands of dollars



|                                                                                    |  |      |          |      |  |      |  |   |         |   |  |  |  |   |          |   |  | 
|----------------------------------------------------------------------------------- |  | ---- | -------- | ---- |  | ---- |  | - | ------- | - |  |  |  | - | -------- | - |  | 
|                                                                                    |  | 2011 |          | 2010 |  | 2009
|OPERATING ACTIVITIES:                                                               |  |      |          |      |  |      |  |   |         |   |  |  |  |   |          |   |  | 
|Net income (loss)                                                                   |  | $    | 87,018   |      |  |      |  | $ | 81,574  |   |  |  |  | $ | (227,759 | ) |  | 
|Adjustments to reconcile net income (loss) to cash flows from operating activities: |  |      |          |      |  |      |  |   |         |   |  |  |  |   |          |   |  | 
|Goodwill and other intangible asset impairments                                     |  |      |         |      |  |      |  |   |        |   |  |  |  |   | 290,166  |   |  | 
|Stock-based compensation                                                            |  |      | 13,017   |      |  |      |  |   | 5,870   |   |  |  |  |   | 4,506    |   |  | 
|Net gain on dispositions                                                            |  |      | (254     | )    |  |      |  |   | (6,507  | ) |  |  |  |   |         |   |  | 
|Net (gain) loss on disposal of fixed assets                                         |  |      | (3,463   | )    |  |      |  |   | 59      |   |  |  |  |   | 1,215    |   |  | 
|Depreciation and intangible assets amortization                                     |  |      | 41,048   |      |  |      |  |   | 45,165  |   |  |  |  |   | 50,016   |   |  | 
|Deferred income taxes                                                               |  |      | 28,642   |      |  |      |  |   | 25,268  |   |  |  |  |   | (29,438  | ) |  | 
|Fixed asset impairments                                                             |  |      | 119      |      |  |      |  |   | 13,005  |   |  |  |  |   | 5,465    |   |  | 
|Other non-cash charges                                                              |  |      | 3,663    |      |  |      |  |   | 12,419  |   |  |  |  |   | 3,764    |   |  | 
|Changes in operating assets and liabilities, net of acquisitions and dispositions:  |  |      |          |      |  |      |  |   |         |   |  |  |  |   |          |   |  | 
|Trade accounts receivable                                                           |  |      | 15,296   |      |  |      |  |   | (56,105 | ) |  |  |  |   | (6,504   | ) |  | 
|Inventories                                                                         |  |      | (13,097  | )    |  |      |  |   | 14,923  |   |  |  |  |   | 2,877    |   |  | 
|Other current assets                                                                |  |      | (1,922   | )    |  |      |  |   | 16,936  |   |  |  |  |   | 17,309   |   |  | 
|Income taxes                                                                        |  |      | 19,947   |      |  |      |  |   | 18,863  |   |  |  |  |   | (5,934   | ) |  | 
|Deferred costs  net                                                                |  |      | 14,262   |      |  |      |  |   | 18,405  |   |  |  |  |   | 27,596   |   |  | 
|Accounts payable and other liabilities                                              |  |      | (31,015  | )    |  |      |  |   | (633    | ) |  |  |  |   | (68,154  | ) |  | 
|Other  net                                                                         |  |      | 6,538    |      |  |      |  |   | 8,248   |   |  |  |  |   | 7,915    |   |  | 
|                                                                                    |  |      |          |      |  |      |  |   |        
|Total Cash Flows From Operating Activities                                          |  |      | 179,799  |      |  |      |  |   | 197,490 |   |  |  |  |   | 73,040   |   |  | 
|INVESTING ACTIVITIES:                                                               |  |      |          |      |  |      |  |   |         |   |  |  |  |   |          |   |  | 
|Property, plant and equipment additions                                             |  |      | (36,346  | )    |  |      |  |   | (26,550 | ) |  |  |  |   | (55,733  | ) |  | 
|Cash payments for business acquisitions, net of cash acquired                       |  |      | (500     | )    |  |      |  |   | (19,300 | ) |  |  |  |   | (37,882  | ) |  | 
|Proceeds from sale of fixed assets                                                  |  |      | 14,242   |      |  |      |  |   | 1,124   |   |  |  |  |   | 433      |   |  | 
|Proceeds from escrow related to party goods transaction                             |  |      | 25,151   |      |  |      |  |   |        |   |  |  |  |   |         |   |  | 
|Other  net                                                                         |  |      | 5,663    |      |  |      |  |   | 4,713   |   |  |  |  |   | (44,153  | ) |  | 
|                                                                                    |  |      |          |      |  |      |  |   |        
|Total Cash Flows From Investing Activities                                          |  |      | 8,210    |      |  |      |  |   | (40,013 | ) |  |  |  |   | (137,335 | ) |  | 
|FINANCING ACTIVITIES:                                                               |  |      |          |      |  |      |  |   |         |   |  |  |  |   |          |   |  | 
|Net (decrease) increase in long-term debt                                           |  |      | (98,250  | )    |  |      |  |   | (62,350 | ) |  |  |  |   | 118,991  |   |  | 
|Net decrease in short-term debt                                                     |  |      | (1,000   | )    |  |      |  |   |        |   |  |  |  |   |         |   |  | 
|Sale of stock under benefit plans                                                   |  |      | 16,620   |      |  |      |  |   | 6,557   |   |  |  |  |   | 525      |   |  | 
|Excess tax benefit from share-based payment awards                                  |  |      | 4,512    |      |  |      |  |   | 148     |   |  |  |  |   |         |   |  | 
|Purchase of treasury shares                                                         |  |      | (13,521  | )    |  |      |  |   | (11,848 | ) |  |  |  |   | (73,983  | ) |  | 
|Dividends to shareholders                                                           |  |      | (22,354  | )    |  |      |  |   | (19,049 | ) |  |  |  |   | (22,566  | ) |  | 
|Debt issuance costs                                                                 |  |      | (3,199   | )    |  |      |  |   |        |   |  |  |  |   |         |   |  | 
|                                                                                    |  |      |          |      |  |      |  |   |        
|Total Cash Flows From Financing Activities                                          |  |      | (117,192 | )    |  |      |  |   | (86,542 | ) |  |  |  |   | 22,967   |   |  | 
|EFFECT OF EXCHANGE RATE CHANGES ON CASH                                             |  |      | 7,072    |      |  |      |  |   | 6,798   |   |  |  |  |   | (21,956  | ) |  | 
|                                                                                    |  |      |          |      |  |      |  |   |        
|INCREASE (DECREASE) IN CASH AND CASH EQUIVALENTS                                    |  |      | 77,889   |      |  |      |  |   | 77,733  |   |  |  |  |   | (63,284  | ) |  | 
|Cash and Cash Equivalents at Beginning of Year                                      |  |      | 137,949  |      |  |      |  |   | 60,216  |   |  |  |  |   | 123,500  |   |  | 
|                                                                                    |  |      |          |      |  |      |  |   |        
|Cash and Cash Equivalents at End of Year                                            |  | $    | 215,838  |      |  |      |  | $ | 137,949 |   |  |  |  | $ | 60,216   |   |  | 
|                                                                                    |  |      |          |      |  |      |  |   |        

See notes to consolidated financial statements.



5



---

CONSOLIDATED STATEMENT OF SHAREHOLDERS EQUITY

Years ended February 28, 2011, 2010 and 2009

Thousands of dollars except per share amounts



|                                                                                                        |  |               |        |   |  |  |                      |   |       |   |  |           |  |   |         |   |                                 |  |  |   |          |               |  |  |  |   |          |   |  |  |       |   |           |   |  |  |  |          |   |   |          |   |  | 
|------------------------------------------------------------------------------------------------------- |  | ------------- | ------ | - |  |  | -------------------- | - | ----- | - |  | --------- |  | - | ------- | - | ------------------------------- |  |  | - | -------- | ------------- |  |  |  | - | -------- | - |  |  | ----- | - | --------- | - |  |  |  | -------- | - | - | -------- | - |  | 
|                                                                                                        |  | Common Shares |        |   |  |  | Capital in
Excess of |   |       |   |  | Treasury  |  |   |         |   | Accumulated Other Comprehensive |  |  |   |          | Retained      |  |  |  |   |          |   |  |  |       |  
|                                                                                                        |  | Class A       |        |   |  |  | Class B              |   |       |   |  | Par Value |  |   |         |   | Stock                           |  |  |   |          | Income (Loss) |  |  |  |   | Earnings |   |  |  | Total |   |           |  
|BALANCE MARCH 1, 2008 (Restated)                                                                        |  | $             | 45,324 |   |  |  |                      | $ | 3,434 |   |  |           |  | $ | 445,696 |   |                                 |  |  | $ | (872,949 | )             |  |  |  | $ | 21,244   |   |  |  |       | $ | 1,315,508 |   |  |  |  |          |   | $ | 958,257  |   |  | 
|Net loss                                                                                                |  |               |       |   |  |  |                      |   |      |   |  |           |  |   |        |   |                                 |  |  |   |         |               |  |  |  |   |         |   |  |  |       |   | (227,759  | ) |  |  |  |          |   |   | (227,759 | ) |  | 
|Other comprehensive loss:                                                                               |  |               |        |   |  |  |                      |   |       |   |  |           |  |   |         |   |                                 |  |  |   |          |               |  |  |  |   |          |   |  |  |       |   |           |   |  |  |  |          |   |   |         
|Foreign currency translation adjustment                                                                 |  |               |       |   |  |  |                      |   |      |   |  |           |  |   |        |   |                                 |  |  |   |         |               |  |  |  |   | (80,845  | ) |  |  |       |   |          |   |  |  |  |          |   |   | (80,845  | ) |  | 
|Pension and postretirement adjustments recognized in accordance with ASC 715 (net of tax of $6,839)     |  |               |       |   |  |  |                      |   |      |   |  |           |  |   |        |   |                                 |  |  |   |         |               |  |  |  |   | (7,674   | ) |  |  |       |   |          |   |  |  |  |          |   |   | (7,674   | ) |  | 
|Unrealized loss on available-for-sale securities (net of tax of $0)                                     |  |               |       |   |  |  |                      |   |      |   |  |           |  |   |        |   |                                 |  |  |   |         |               |  |  |  |   | (3       | ) |  |  |       |   |          |   |  |  |  |          |   |   | (3       | ) |  | 
|                                                                                                        |  |               |        |   |  |  |                      |   |       |   |  |           |  |   |         |   |                                 |  |  |   |          |               |  |  |  |   |          |   |  |  |       |   |           |   |  |  |  |          |   |   |         
|Comprehensive loss                                                                                      |  |               |        |   |  |  |                      |   |       |   |  |           |  |   |         |   |                                 |  |  |   |          |               |  |  |  |   |          |   |  |  |       |   |           |   |  |  |  | (316,281 | ) |   |         
|Cash dividends  $0.60 per share                                                                        |  |               |       |   |  |  |                      |   |      |   |  |           |  |   |        |   |                                 |  |  |   |         |               |  |  |  |   |         |   |  |  |       |   | (27,491   | ) |  |  |  |          |   |   | (27,491  | ) |  | 
|Sale of shares under benefit plans, including tax benefits                                              |  |               | 26     |   |  |  |                      |   |      |   |  |           |  |   | 384     |   |                                 |  |  |   |         |               |  |  |  |   |         |   |  |  |       |   |          |   |  |  |  |          |   |   | 410      |   |  | 
|Purchase of treasury shares                                                                             |  |               | (8,311 | ) |  |  |                      |   | (10   | ) |  |           |  |   |        |   |                                 |  |  |   | (67,158  | )             |  |  |  |   |         |   |  |  |       |   |          |   |  |  |  |          |   |   | (75,479  | ) |  | 
|Stock compensation expense                                                                              |  |               |       |   |  |  |                      |   |      |   |  |           |  |   | 4,369   |   |                                 |  |  |   |         |               |  |  |  |   |         |   |  |  |       |   |          |   |  |  |  |          |   |   | 4,369    |   |  | 
|Stock grants and other                                                                                  |  |               | 4      |   |  |  |                      |   | 75    |   |  |           |  |   | (1,364  | ) |                                 |  |  |   | 2,021    |               |  |  |  |   |         |   |  |  |       |   | (486      | ) |  |  |  |          |   |   | 250      |   |  | 
|                                                                                                        |  |               |        |   |  |  |                      |   |       |   |  |           |  |   |         |   |                                 |  |  |   |          |               |  |  |  |   |          |   |  |  |       |   |           |   |  |  |  |         
|BALANCE FEBRUARY 28, 2009 (Restated)                                                                    |  |               | 37,043 |   |  |  |                      |   | 3,499 |   |  |           |  |   | 449,085 |   |                                 |  |  |   | (938,086 | )             |  |  |  |   | (67,278  | ) |  |  |       |   | 1,059,772 |   |  |  |  |          |   |   | 544,035  |   |  | 
|Net income                                                                                              |  |               |       |   |  |  |                      |   |      |   |  |           |  |   |        |   |                                 |  |  |   |         |               |  |  |  |   |         |   |  |  |       |   | 81,574    |   |  |  |  |          |   |   | 81,574   |   |  | 
|Other comprehensive income:                                                                             |  |               |        |   |  |  |                      |   |       |   |  |           |  |   |         |   |                                 |  |  |   |          |               |  |  |  |   |          |   |  |  |       |   |           |   |  |  |  |          |   |   |         
|Foreign currency translation adjustment                                                                 |  |               |       |   |  |  |                      |   |      |   |  |           |  |   |        |   |                                 |  |  |   |         |               |  |  |  |   | 22,467   |   |  |  |       |   |          |   |  |  |  |          |   |   | 22,467   |   |  | 
|Reclassification of currency translation adjustment for amounts recognized in income (net of tax of $0) |  |               |       |   |  |  |                      |   |      |   |  |           |  |   |        |   |                                 |  |  |   |         |               |  |  |  |   | 8,627    |   |  |  |       |   |          |   |  |  |  |          |   |   | 8,627    |   |  | 
|Pension and postretirement adjustments recognized in accordance with ASC 715 (net of tax of $5,837)     |  |               |       |   |  |  |                      |   |      |   |  |           |  |   |        |   |                                 |  |  |   |         |               |  |  |  |   | 6,366    |   |  |  |       |   |          |   |  |  |  |          |   |   | 6,366    |   |  | 
|Unrealized gain on available-for-sale securities (net of tax of $0)                                     |  |               |       |   |  |  |                      |   |      |   |  |           |  |   |        |   |                                 |  |  |   |         |               |  |  |  |   | 3        |   |  |  |       |   |          |   |  |  |  |          |   |   | 3        |   |  | 
|                                                                                                        |  |               |        |   |  |  |                      |   |       |   |  |           |  |   |         |   |                                 |  |  |   |          |               |  |  |  |   |          |   |  |  |       |   |           |   |  |  |  |          |   |   |         
|Comprehensive income                                                                                    |  |               |        |   |  |  |                      |   |       |   |  |           |  |   |         |   |                                 |  |  |   |          |               |  |  |  |   |          |   |  |  |       |   |           |   |  |  |  | 119,037  |   |   |         
|Cash dividends  $0.36 per share                                                                        |  |               |       |   |  |  |                      |   |      |   |  |           |  |   |        |   |                                 |  |  |   |         |               |  |  |  |   |         |   |  |  |       |   | (14,124   | ) |  |  |  |          |   |   | (14,124  | ) |  | 
|Sale of shares under benefit plans, including tax benefits                                              |  |               | 336    |   |  |  |                      |   |      |   |  |           |  |   | 6,172   |   |                                 |  |  |   |         |               |  |  |  |   |         |   |  |  |       |   |          |   |  |  |  |          |   |   | 6,508    |   |  | 
|Purchase of treasury shares                                                                             |  |               | (1,125 | ) |  |  |                      |   | (292  | ) |  |           |  |   |        |   |                                 |  |  |   | (9,111   | )             |  |  |  |   |         |   |  |  |       |   |          |   |  |  |  |          |   |   | (10,528  | ) |  | 
|Stock compensation expense                                                                              |  |               |       |   |  |  |                      |   |      |   |  |           |  |   | 5,819   |   |                                 |  |  |   |         |               |  |  |  |   |         |   |  |  |       |   |          |   |  |  |  |          |   |   | 5,819    |   |  | 
|Stock grants and other                                                                                  |  |               | 3      |   |  |  |                      |   | 16    |   |  |           |  |   |        |   |                                 |  |  |   | 473      |               |  |  |  |   |         |   |  |  |       |   | (328      | ) |  |  |  |          |   |   | 164      |   |  | 
|                                                                                                        |  |               |        |   |  |  |                      |   |       |   |  |           |  |   |         |   |                                 |  |  |   |          |               |  |  |  |   |          |   |  |  |       |   |           |   |  |  |  |         
|BALANCE FEBRUARY 28, 2010 (Restated)                                                                    |  |               | 36,257 |   |  |  |                      |   | 3,223 |   |  |           |  |   | 461,076 |   |                                 |  |  |   | (946,724 | )             |  |  |  |   | (29,815  | ) |  |  |       |   | 1,126,894 |   |  |  |  |          |   |   | 650,911  |   |  | 
|Net income                                                                                              |  |               |       |   |  |  |                      |   |      |   |  |           |  |   |        |   |                                 |  |  |   |         |               |  |  |  |   |         |   |  |  |       |   | 87,018    |   |  |  |  |          |   |   | 87,018   |   |  | 
|Other comprehensive income:                                                                             |  |               |        |   |  |  |                      |   |       |   |  |           |  |   |         |   |                                 |  |  |   |          |               |  |  |  |   |          |   |  |  |       |   |           |   |  |  |  |          |   |   |         
|Foreign currency translation adjustment                                                                 |  |               |       |   |  |  |                      |   |      |   |  |           |  |   |        |   |                                 |  |  |   |         |               |  |  |  |   | 15,165   |   |  |  |       |   |          |   |  |  |  |          |   |   | 15,165   |   |  | 
|Pension and postretirement adjustments recognized in accordance with ASC 715 (net of tax of $8,083)     |  |               |       |   |  |  |                      |   |      |   |  |           |  |   |        |   |                                 |  |  |   |         |               |  |  |  |   | 12,303   |   |  |  |       |   |          |   |  |  |  |          |   |   | 12,303   |   |  | 
|Unrealized gain on available-for-sale securities (net of tax of $0)                                     |  |               |       |   |  |  |                      |   |      |   |  |           |  |   |        |   |                                 |  |  |   |         |               |  |  |  |   | 1        |   |  |  |       |   |          |   |  |  |  |          |   |   | 1        |   |  | 
|                                                                                                        |  |               |        |   |  |  |                      |   |       |   |  |           |  |   |         |   |                                 |  |  |   |          |               |  |  |  |   |          |   |  |  |       |   |           |   |  |  |  |          |   |   |         
|Comprehensive income                                                                                    |  |               |        |   |  |  |                      |   |       |   |  |           |  |   |         |   |                                 |  |  |   |          |               |  |  |  |   |          |   |  |  |       |   |           |   |  |  |  | 114,487  |   |   |         
|Cash dividends  $0.56 per share                                                                        |  |               |       |   |  |  |                      |   |      |   |  |           |  |   |        |   |                                 |  |  |   |         |               |  |  |  |   |         |   |  |  |       |   | (22,354   | ) |  |  |  |          |   |   | (22,354  | ) |  | 
|Sale of shares under benefit plans, including tax benefits                                              |  |               | 1,213  |   |  |  |                      |   | 257   |   |  |           |  |   | 17,951  |   |                                 |  |  |   | 7,366    |               |  |  |  |   |         |   |  |  |       |   | (5,652    | ) |  |  |  |          |   |   | 21,135   |   |  | 
|Purchase of treasury shares                                                                             |  |               |       |   |  |  |                      |   | (547  | ) |  |           |  |   |        |   |                                 |  |  |   | (12,974  | )             |  |  |  |   |         |   |  |  |       |   |          |   |  |  |  |          |   |   | (13,521  | ) |  | 
|Stock compensation expense                                                                              |  |               |       |   |  |  |                      |   |      |   |  |           |  |   | 13,017  |   |                                 |  |  |   |         |               |  |  |  |   |         |   |  |  |       |   |          |   |  |  |  |          |   |   | 13,017   |   |  | 
|Stock grants and other                                                                                  |  |               |       |   |  |  |                      |   | 4     |   |  |           |  |   | 4       |   |                                 |  |  |   | 126      |               |  |  |  |   |         |   |  |  |       |   | (51       | ) |  |  |  |          |   |   | 83       |   |  | 
|                                                                                                        |  |               |        |   |  |  |                      |   |       |   |  |           |  |   |         |   |                                 |  |  |   |          |               |  |  |  |   |          |   |  |  |       |   |           |   |  |  |  |         
|BALANCE FEBRUARY 28, 2011 (Restated)                                                                    |  | $             | 37,470 |   |  |  |                      | $ | 2,937 |   |  |           |  | $ | 492,048 |   |                                 |  |  | $ | (952,206 | )             |  |  |  | $ | (2,346   | ) |  |  |       | $ | 1,185,855 |   |  |  |  |          |   | $ | 763,758  |   |  | 
|                                                                                                        |  |               |        |   |  |  |                      |   |       |   |  |           |  |   |         |   |                                 |  |  |   |          |               |  |  |  |   |          |   |  |  |       |   |           |   |  |  |  |         



See notes to consolidated financial statements.



6



---

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Years ended February 28, 2011, 2010 and 2009

Thousands of dollars except per share amounts

NOTE 1  SIGNIFICANT ACCOUNTING POLICIES

Consolidation: The consolidated financial statements include the accounts of American Greetings Corporation and its
subsidiaries (American Greetings or the Corporation). All significant intercompany accounts and transactions are eliminated. The Corporations fiscal year ends on February 28 or 29. References to a particular year
refer to the fiscal year ending in February of that year. For example, 2011 refers to the year ended February 28, 2011.

The
Corporations investments in less than majority-owned companies in which it has the ability to exercise significant influence over operating and financial policies are accounted for using the equity method except when they qualify as variable
interest entities (VIE) and the Corporation is the primary beneficiary, in which case the investments are consolidated in accordance with Accounting Standards Codification (ASC) Topic 810, Consolidation.
Investments that do not meet the above criteria are accounted for under the cost method.

The Corporation holds an approximately 15% equity
interest in Schurman Fine Papers (Schurman), which is a VIE as defined in ASC Topic 810, Consolidation. Schurman owns and operates approximately 430 specialty card and gift retail stores in the United States and Canada. The
stores are primarily located in malls and strip shopping centers. During the current period, the Corporation assessed the variable interests in Schurman and determined that a third party holder of variable interests has the controlling financial
interest in the VIE and thus, the third party, not the Corporation, is the primary beneficiary. In completing this assessment, the Corporation identified the activities that it considers most significant to the future economic success of the VIE and
determined that it does not have the power to direct those activities. As such, Schurman is not consolidated in the Corporations results. The Corporations maximum exposure to loss as it relates to Schurman as of February 28, 2011
includes:



| |  |  | the investment in the equity of Schurman of $1,935;
| | - |  | ---------------------------------------------------



| |  |  | the Liquidity Guaranty of Schurmans indebtedness of $12,000 and the Bridge Guaranty of Schurmans indebtedness of $12,000, see Note 11
for further information;
| | - |  | ----------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | normal course of business trade accounts receivable due from Schurman, the balance of which fluctuates throughout the year due to the seasonal nature
of the business;
| | - |  | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | the operating leases currently subleased to Schurman, the aggregate lease payments for the remaining life of which was $35,985 and $50,854 as of
February 28, 2011 and 2010, respectively.
| | - |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

The Corporation and Schurman are also party to a Subordinated Credit Facility
that provides Schurman with up to $10,000 of subordinated financing for an initial term of nineteen months, subject to up to three automatic one-year renewal periods (or partial-year, in the case of the last renewal), unless either party provides
the appropriate written notice prior to the expiration of the applicable term. Schurman can only borrow under the facility if it does not have other sources of financing available, and borrowings under the Subordinated Credit Facility may only be
used for specified purposes. Borrowings under the Subordinated Credit Facility are subordinate to borrowings under the Senior Credit Facility, and the Subordinated Credit Facility includes affirmative and negative covenants and events of default
customary for such financings. In addition, availability under the Subordinated Credit Facility is limited as long as the Bridge Guaranty is in place to the difference between $10,000 and the current maximum amount of the Bridge Guaranty. Because
the Bridge Guaranty remained at $12,000 as of February 28, 2011, there were no loans outstanding, or available under the Subordinated Credit Facility, as of February 28, 2011.

In accordance with its terms, on April 1, 2011, the Bridge Guaranty was terminated. As a result of the termination of the Bridge Guaranty, beginning on April 2, 2011, Schurman may now borrow up
to $10,000 under the Subordinated Credit Facility. Because the Liquidity Guaranty described above remains in place but Schurman



7



---

is now able to borrow under the Subordinated Credit Facility, the Corporations net exposure under guaranties and available financing to Schurman decreased by $2,000 due to the termination
of the Bridge Guaranty.

In addition to the investment in the equity of Schurman, the Corporation holds an investment in the common stock of
AAH Holdings Corporation (AAH). These two investments, totaling $12,546, are accounted for under the cost method. The Corporation is not aware of any events or changes in circumstances that had occurred during 2011 that the Corporation
believes are reasonably likely to have had a significant adverse effect on the carrying amount of these investments. See Note 2 for further information.

Reclassifications: Certain amounts in the prior year financial statements have been reclassified to conform to the 2011 presentation.

Use of Estimates: The preparation of financial statements in conformity with accounting principles generally accepted in the United States requires management to make estimates and assumptions
that affect the amounts reported in the financial statements and accompanying notes. Actual results could differ from those estimates. On an ongoing basis, management reviews its estimates, including those related to sales returns, allowance for
doubtful accounts, customer allowances and discounts, recoverability of intangibles and other long-lived assets, deferred tax asset valuation allowances, deferred costs and various other allowances and accruals, based on currently available
information. Changes in facts and circumstances may alter such estimates and affect the results of operations and the financial position in future periods.

Cash Equivalents: The Corporation considers all highly liquid instruments purchased with an original maturity of less than three months to be cash equivalents.

Allowance for Doubtful Accounts: The Corporation evaluates the collectibility of its accounts receivable based on a combination of factors. In
circumstances where the Corporation is aware of a customers inability to meet its financial obligations, a specific allowance for bad debts against amounts due is recorded to reduce the receivable to the amount the Corporation reasonably
expects will be collected. In addition, the Corporation recognizes allowances for bad debts based on estimates developed by using standard quantitative measures incorporating historical write-offs. See Note 6 for further information.

Customer Allowances and Discounts: The Corporation offers certain of its customers allowances and discounts including cooperative
advertising, rebates, marketing allowances and various other allowances and discounts. These amounts are recorded as reductions of gross accounts receivable or included in accrued liabilities and are recognized as reductions of net sales when
earned. These amounts are earned by the customer as product is purchased from the Corporation and are recorded based on the terms of individual customer contracts. See Note 6 for further information.

Concentration of Credit Risks: The Corporation sells primarily to customers in the retail trade, including those in the mass merchandise, drug
store, discount retailer, supermarket and other channels of distribution. These customers are located throughout the United States, Canada, the United Kingdom, Australia, New Zealand and Mexico. Net sales to the Corporations five largest
customers accounted for approximately 42%, 39% and 36% of total revenue in 2011, 2010 and 2009, respectively. Net sales to Wal-Mart Stores, Inc. and its subsidiaries accounted for approximately 15%, 14% and 15% of total revenue in 2011, 2010 and
2009, respectively. Net sales to Target Corporation accounted for approximately 14% and 13% of total revenue in 2011 and 2010, respectively, and less than 10% in 2009.

The Corporation conducts business based on periodic evaluations of its customers financial condition and generally does not require collateral to secure their obligation to the Corporation. While
the competitiveness of the retail industry presents an inherent uncertainty, the Corporation does not believe a significant risk of loss exists from a concentration of credit.

Inventories: Finished products, work in process and raw materials inventories are carried at the lower of cost or market. The last-in, first-out (LIFO) cost method is used for
certain domestic inventories, which approximate 80% of the total pre-LIFO consolidated inventories at February 28, 2011 and 2010, respectively. International inventories and the remaining domestic inventories principally use the first-in,
first-out (FIFO) method except for display material and factory supplies which are carried at average cost. The Corporation allocates fixed



8



---

production overhead to inventory based on the normal capacity of the production facilities. Abnormal amounts of idle facility expense, freight, handling costs and wasted material are treated as a
current period expense. See Note 7 for further information.

Deferred Costs: In the normal course of its business, the
Corporation enters into agreements with certain customers for the supply of greeting cards and related products. The Corporation classifies the total contractual amount of the incentive consideration committed to the customer but not yet earned as a
deferred cost asset at the inception of an agreement, or any future amendments. Deferred costs estimated to be earned by the customer and charged to operations during the next twelve months are classified as Prepaid expenses and other on
the Consolidated Statement of Financial Position and the remaining amounts to be charged beyond the next twelve months are classified as Other assets. Such costs are capitalized as assets reflecting the probable future economic benefits
obtained as a result of the transactions. Future economic benefit is further defined as cash inflow to the Corporation. The Corporation, by incurring these costs, is ensuring the probability of future cash flows through sales to customers. The
amortization of such deferred costs over the stated term of the agreement or the minimum purchase volume commitment properly matches the cost of obtaining business over the periods to be benefited. The Corporation maintains an allowance for deferred
costs based on estimates developed using standard quantitative measures incorporating historical write-offs. In instances where the Corporation is aware of a particular customers inability to meet its performance obligation, a specific
allowance is recorded to reduce the deferred cost asset to an estimate of its future value based upon expected recoverability. See Note 10 for further discussion.

Deferred Film Production Costs: The Corporation is engaged in the production of film-based entertainment, which is generally exploited in the DVD, theatrical release or broadcast format. This
entertainment is related to Strawberry Shortcake, Care Bears and other properties developed by the Corporation and is used to support the Corporations merchandise licensing strategy.

Film production costs are accounted for pursuant to ASC Topic 926 (ASC 926), Entertainment  Films, and are stated at the lower of cost or net realizable value based on
anticipated total revenue (ultimate revenue). Film production costs are generally capitalized. These costs are then recognized ratably based on the ratio of the current periods revenue to estimated remaining ultimate revenues. Ultimate
revenues are calculated in accordance with ASC 926 and require estimates and the exercise of judgment. Accordingly, these estimates are periodically updated to include the actual results achieved or new information as to anticipated revenue
performance of each title.

Production expense totaled $4,736 and $4,360 in 2011 and 2010, respectively, with no significant amounts related to
changes in ultimate revenue estimates. These production costs are included in Material, labor and other production costs on the Consolidated Statement of Operations. Amortization of production costs totaling $3,380, $2,209 and $10,513 in
2011, 2010 and 2009, respectively, are included in Other  net on the Consolidated Statement of Cash Flows. The balance of deferred film production costs was $9,246 and $11,479 at February 28, 2011 and 2010, respectively,
and are included in Other assets on the Consolidated Statement of Financial Position. The Corporation expects to recognize amortization of approximately $2,000 of production costs during the next twelve months.

Investment in Life Insurance: The Corporations investment in corporate-owned life insurance policies is recorded in Other
assets net of policy loans and related interest payable on the Consolidated Statement of Financial Position. The net balance was $21,760 and $18,330 as of February 28, 2011 and 2010, respectively. The net life insurance expense, including
interest expense, is included in Administrative and general expenses on the Consolidated Statement of Operations. The related interest expense, which approximates amounts paid, was $12,122, $12,207 and $11,101 in 2011, 2010 and 2009,
respectively.

Goodwill and Other Intangible Assets: Goodwill represents the excess of purchase price over the estimated fair value
of net assets acquired in business combinations and is not amortized in accordance with ASC Topic 350 (ASC 350), Intangibles  Goodwill and Other. This topic addresses the amortization of intangible assets with
defined lives and the impairment testing and recognition for goodwill and indefinite-lived intangible assets. The Corporation is required to evaluate the carrying value of its goodwill and indefinite-lived intangible assets for potential impairment
on an annual basis or more frequently if indicators arise.



9



---

While the Corporation may use a variety of methods to estimate fair value for impairment testing, its
primary methods are discounted cash flows and a market based analysis. The required annual impairment tests are completed during the fourth quarter. Intangible assets with defined lives are amortized over their estimated lives. See Note 9 for
further discussion.

Property and Depreciation: Property, plant and equipment are carried at cost. Depreciation and amortization of
buildings, equipment and fixtures are computed principally by the straight-line method over the useful lives of the various assets. The cost of buildings is depreciated over 40 years; computer hardware and software over 3 to 7 years;
machinery and equipment over 3 to 15 years; and furniture and fixtures over 8 to 20 years. Leasehold improvements are amortized over the lesser of the lease term or the estimated life of the leasehold improvement. Property, plant and
equipment are reviewed for impairment in accordance with ASC Topic 360 (ASC 360), Property, Plant and Equipment. ASC 360 also provides a single accounting model for the disposal of long-lived assets. In accordance with
ASC 360, assets held for sale are stated at the lower of their fair values less cost to sell or carrying amounts and depreciation is no longer recognized. See Note 8 for further information.

Operating Leases: Rent expense for operating leases, which may have escalating rentals over the term of the lease, is recorded on a
straight-line basis over the initial lease term. The initial lease term includes the build-out period of leases, where no rent payments are typically due under the terms of the lease. The difference between rent expense and rent paid is
recorded as deferred rent. Construction allowances received from landlords are recorded as a deferred rent credit and amortized to rent expense over the initial term of the lease. The Corporation records lease rent expense net of any related
sublease income. See Note 13 for further information.

Pension and Other Postretirement Benefits: The Corporation has several
defined benefit pension plans and a defined benefit health care plan that provides postretirement medical benefits to full-time United States employees who meet certain requirements. In accordance with ASC Topic 715 (ASC 715),
Compensation-Retirement Benefits, the Corporation recognizes the plans funded status in its statement of financial position, measures the plans assets and obligations as of the end of its fiscal year and recognizes the
changes in a defined benefit postretirement plans funded status in comprehensive income in the year in which the changes occur. See Note 12 for further information.

Revenue Recognition: Sales are recognized when title and the risk of loss have been transferred to the customer.

Seasonal cards and certain other seasonal products are generally sold with the right of return on unsold merchandise. The Corporation provides for estimated returns of these products when those sales are
recognized. These estimates are based on historical sales returns, the amount of current year sales and other known factors. Accrual rates utilized for establishing estimated returns reserves have approximated actual returns experience.

Products sold without a right of return may be subject to sales credit issued at the Corporations discretion for damaged, obsolete and outdated
products. The Corporation maintains an estimated reserve for these sales credits based on historical information.

For retailers with a
scan-based trading (SBT) arrangement, the Corporation owns the product delivered to its retail customers until the product is sold by the retailer to the ultimate consumer, at which time the Corporation recognizes revenue for both
everyday and seasonal products. When a SBT arrangement with a retailer is finalized, the Corporation reverses previous sales transactions based on retailer inventory turn rates and the estimated timing of the store conversions. Legal ownership of
the inventory at the retailers stores reverts back to the Corporation at the time of the conversion and the amount of sales reversal is finalized based on the actual inventory at the time of conversion.

Prior to April 17, 2009, sales at the Corporation owned retail locations were recognized upon the sale of product to the consumer.

Subscription revenue, primarily for the AG Interactive segment, represents fees paid by customers for access to particular services for the term of the
subscription. Subscription revenue is generally billed in advance and is recognized ratably over the subscription periods.



10



---

The Corporation has agreements for licensing the Care Bears and Strawberry Shortcake characters and other
intellectual property. These license agreements provide for royalty revenue to the Corporation based on a percentage of net sales and are subject to certain guaranteed minimum royalties. These license agreements may include the receipt of upfront
advances, which are recorded as deferred revenue and earned during the period of the agreement. Certain of these agreements are managed by outside agents. All payments flow through the agents prior to being remitted to the Corporation. Typically,
the Corporation receives quarterly payments from the agents. Royalty revenue is generally recognized upon receipt and recorded in Other revenue. Expenses associated with the servicing of these agreements are summarized as follows:



|                                             |  |      |        |  |      |   |        |      |  |   |        | 
|-------------------------------------------- |  | ---- | ------ |  | ---- | - | ------ | ---- |  | - | ------ | 
|                                             |  | 2011 |        |  | 2010 |   |        | 2009 | 
|Material, labor and other production costs   |  | $    | 11,806 |  |      | $ | 9,410  |      |  | $ | 24,615 | 
|Selling, distribution and marketing expenses |  |      | 14,046 |  |      |   | 17,970 |      |  |   | 29,146 | 
|Administrative and general expenses          |  |      | 1,697  |  |      |   | 2,050  |      |  |   | 2,421  | 
|                                             |  |      |        |  |      |   |        |      |  |   |        | 
|                                             |  | $    | 27,549 |  |      | $ | 29,430 |      |  | $ | 56,182 | 
|                                             |  |      |        |  |      |   |        |      |  |   |        | 

Deferred revenue, included in Other current liabilities and Other liabilities on the Consolidated
Statement of Financial Position, totaled $39,396 and $40,156 at February 28, 2011 and 2010, respectively. The amounts relate primarily to subscription revenue in the Corporations AG Interactive segment and the licensing activities
included in non-reportable segments.

Sales Taxes: Sales taxes are not included in net sales as the Corporation is a conduit for
collecting and remitting taxes to the appropriate taxing authorities.

Translation of Foreign Currencies: Asset and liability
accounts are translated into United States dollars using exchange rates in effect at the date of the Consolidated Statement of Financial Position; revenue and expense accounts are translated at average exchange rates during the related period.
Translation adjustments are reflected as a component of shareholders equity within other comprehensive income. Upon sale, or upon complete or substantially complete liquidation of an investment in a foreign entity, that component of
shareholders equity is reclassified as part of the gain or loss on sale or liquidation of the investment. Gains and losses resulting from foreign currency transactions, including intercompany transactions that are not considered permanent
investments, are included in other non-operating expense (income) as incurred.

Shipping and Handling Fees: The Corporation
classifies shipping and handling fees as part of Selling, distribution and marketing expenses. Shipping and handling costs were $119,391, $119,989 and $130,271 in 2011, 2010 and 2009, respectively.

Advertising Expenses: Advertising costs are expensed as incurred. Advertising expenses were $17,434, $16,985 and $19,784 in 2011, 2010 and
2009, respectively.

Income Taxes: Income tax expense includes both current and deferred taxes. Current tax expense represents the
amount of income taxes paid or payable (or refundable) for the year, including interest and penalties. Deferred income taxes, net of appropriate valuation allowances, are recognized for the estimated future tax effects attributable to tax
carryforwards and the temporary differences between the carrying amounts of assets and liabilities for financial reporting purposes and the amounts realized for income tax purposes. The effect of a change to the deferred tax assets or liabilities as
a result of new tax law, including tax rate changes, is recognized in the period that the tax law is enacted. Valuation allowances are recorded against deferred tax assets when it is more likely than not that such assets will not be realized. When
an uncertain tax position meets the more likely than not recognition threshold, the position is measured to determine the amount of benefit to recognize in the financial statements. See Note 17 for further discussion.

Recent Accounting Pronouncements

In
June 2009, the Financial Accounting Standards Board (the FASB) issued Accounting Standards Update (ASU) No. 2009-17 (ASU 2009-17), (Consolidations Topic 810), Improvements to Financial Reporting by
Enterprises Involved with Variable Interest Entities. ASU 2009-17 requires an ongoing reassessment of



11



---

determining whether a variable interest gives a company a controlling financial interest in a VIE. It also requires an entity to qualitatively, rather than quantitatively, determine whether a
company is the primary beneficiary of a VIE. Under the new standard, the primary beneficiary of a VIE is a party that has the controlling financial interest in the VIE and has both the power to direct the activities that most significantly impact
the VIEs economic success and the obligation to absorb losses or the right to receive benefits that could potentially be significant to the VIE. ASU 2009-17 is effective for interim and annual reporting periods beginning after
November 15, 2009. The Corporations adoption of this standard on March 1, 2010 did not have a material effect on its financial statements. See Note 2 for further information.

In January 2010, the FASB issued ASU No. 2010-06 (ASU 2010-06), Improving Disclosures about Fair Value Measurements. ASU
2010-06 provides amendments to ASC Topic 820, Fair Value Measurements and Disclosures, that require separate disclosure of significant transfers in and out of Level 1 and Level 2 fair value measurements in addition to the
presentation of purchases, sales, issuances, and settlements for Level 3 fair value measurements. ASU 2010-06 also provides amendments to subtopic 820-10 that clarify existing disclosures about the level of disaggregation, and inputs and
valuation techniques. The new disclosure requirements are effective for interim and annual periods beginning after December 15, 2009, except for the disclosures about purchases, sales, issuances, and settlements of Level 3 fair value
measurements, which becomes effective for interim and annual periods beginning after December 15, 2010. On March 1, 2010, the Corporation adopted this standard, except for the requirement to separately disclose purchases, sales, issuances,
and settlements in the Level 3 rollforward, which becomes effective in 2012. The Corporations adoption of this standard did not have a material effect on its financial statements. Also, the Corporation does not expect that the adoption of
the enhanced disclosures for Level 3 fair value measurements will have a material effect on its financial statements. See Note 14 for further information.

NOTE 1A  RESTATEMENT

The Corporation is restating its previously issued consolidated financial statements for the fiscal years ended February 28, 2011,
2010 and 2009 to correct an error in its accounting for income taxes that arose in the fiscal year ended February 29, 2004.

The Corporation
identified an understatement of a deferred tax asset in connection with a review of certain calculations used in determining the tax basis of its inventory. During this review, it was discovered that the deferred tax asset related to this matter as
reflected on the Corporations consolidated statement of financial position did not appropriately reflect certain differences between the basis of the Corporations inventory used for financial reporting purposes and the basis of the
Corporations inventory used for tax purposes. The amount of the understatement of the deferred tax asset was $14.8 million. The Corporation determined that the difference occurred as a result of an adjustment to the deferred tax asset in the
fiscal year ended February 29, 2004, which resulted in the understatement of net income, deferred and refundable income taxes, current assets, total assets and total shareholders equity by $14.8 million for the fiscal year ended February 29,
2004. The effect of the restatement had no impact on reported cash flows or any results of operations in the subsequent periods.



12



---

To correct the understatement of the deferred tax asset described above, the Corporation has recorded an
increase in a deferred tax asset of $14.8 million with a corresponding increase to retained earnings as of March 1, 2008. The correction of the error also has the effect of increasing current assets, total assets, retained earnings and total
shareholders equity. Accordingly, the restatement corrects the following line items in the Corporations consolidated financial statements as reported:



|                                     |  |                        |           |  |             |   |           | 
|------------------------------------ |  | ---------------------- | --------- |  | ----------- | - | --------- | 
|Date                                 |  | As PreviouslyReported  |           |  | As Restated |  
|                                     |  | (Thousands of dollars) |          
|As of February 28, 2011              |  |                        |           |  |             |   |           | 
|Deferred and refundable income taxes |  | $                      | 50,051    |  |             | $ | 64,898    | 
|Total current assets                 |  |                        | 700,924   |  |             |   | 715,771   | 
|Total assets                         |  |                        | 1,532,402 |  |             |   | 1,547,249 | 
|Retained earnings                    |  |                        | 1,171,008 |  |             |   | 1,185,855 | 
|Total shareholders equity           |  |                        | 748,911   |  |             |   | 763,758   | 
|As of February 28, 2010              |  |                        |           |  |             |   |           | 
|Deferred and refundable income taxes |  | $                      | 78,433    |  |             | $ | 93,280    | 
|Total current assets                 |  |                        | 679,291   |  |             |   | 694,138   | 
|Total assets                         |  |                        | 1,529,651 |  |             |   | 1,544,498 | 
|Retained earnings                    |  |                        | 1,112,047 |  |             |   | 1,126,894 | 
|Total shareholders equity           |  |                        | 636,064   |  |             |   | 650,911   | 
|As of February 28, 2009              |  |                        |           |  |             |   |           | 
|Retained earnings                    |  | $                      | 1,044,926 |  |             | $ | 1,059,772 | 
|Total shareholders equity           |  |                        | 529,189   |  |             |   | 544,035   | 
|As of March 1, 2008                  |  |                        |           |  |             |   |           | 
|Retained earnings                    |  | $                      | 1,300,662 |  |             | $ | 1,315,508 | 
|Total shareholders equity           |  |                        | 943,411   |  |             |   | 958,257   | 

NOTE 2  ACQUISITIONS AND DISPOSITIONS

Papyrus Brand & Wholesale Business Acquisition / Retail Operations Disposition

Continuing the strategy of focusing on growing its core greeting card business, on April 17, 2009, the Corporation sold all rights, title and
interest in certain of the assets of the Corporations Retail Operations segment to Schurman for $6,000 in cash and Schurmans assumption of certain liabilities related to the Retail Operations segment. The Corporation sold all 341 of its
card and gift retail store assets to Schurman, which operates stores under the American Greetings, Carlton Cards and Papyrus brands. Under the terms of the transaction, the Corporation remains subject to certain of its store leases on a contingent
basis by subleasing the stores to Schurman. See Note 13 for further information. Pursuant to the terms of the agreement, the Corporation also purchased from Schurman its Papyrus trademark and its wholesale business division, which supplies
Papyrus brand greeting cards primarily to leading specialty, mass merchandise, grocery and drug store channels, in exchange for $18,065 in cash and the Corporations assumption of certain liabilities related to Schurmans wholesale
business. In addition, the Corporation agreed to provide Schurman limited credit support through the provision of a limited guaranty (Liquidity Guaranty) and a limited bridge guaranty (Bridge Guaranty) in favor of the lenders
under Schurmans senior revolving credit facility (the Senior Credit Facility). See Note 11 for further information. The Corporation also purchased shares representing approximately 15% of the issued and outstanding equity
interests in Schurman for $1,935, which is included in Other assets on the Consolidated Statement of Financial Position. The net cash paid of $14,000 related to this transaction, which has been accounted for in accordance with
ASC 805, is included in Cash payments for business acquisitions, net of cash acquired on the Consolidated Statement of Cash Flows.



13



---

The purchase accounting for this acquisition was completed during the fourth quarter of 2010. The fair value
of the consideration given has been allocated to the assets acquired and the liabilities assumed based upon their fair values at the date of acquisition. The following represents the final purchase price allocation:



|                                |  |      
|------------------------------- |  | -----
|Purchase price (in millions):   |  |      
|Cash paid                       |  | $20.0
|Fair value of Retail Operations |  | 6.0  
|Cash acquired                   |  | (6.0)
|                                |  |      
|                                |  | $20.0
|                                |  |      
|Allocation (in millions):       |  |      
|Current assets                  |  | $9.9 
|Property, plant and equipment   |  | 0.1  
|Other assets                    |  | 5.4  
|Intangible assets               |  | 4.7  
|Goodwill                        |  | 0.8  
|Liabilities assumed             |  | (0.9)
|                                |  |      
|                                |  | $20.0
|                                |  |      

The financial results of this acquisition are included in the Corporations consolidated results from the date of
acquisition. Pro forma results of operations have not been presented because the effect of this acquisition was not deemed material.

Recycled Paper Greetings Acquisition

During the second quarter of 2009, the Corporation paid $44,153 to acquire, at a substantial discount, the first lien debt securities of Recycled Paper Greetings, Inc., now known as Papyrus-Recycled
Greetings, Inc. The principal amount of the securities was $67,100. The cash paid for this investment is included in Other-net investing activities on the Consolidated Statement of Cash Flows. This investment was written down to fair
market value during the fourth quarter of 2009. A loss of $2,740 was recorded as a result.

During the fourth quarter of 2009, the Corporation
acquired all of the issued and outstanding capital stock of RPG Holdings, Inc. and its subsidiary, Recycled Paper Greetings, Inc. (together RPG). RPG is a Chicago-based creator and designer of humorous and alternative greeting cards.
RPGs cards are distributed primarily through mass merchandise retailers, drug stores and specialty retail stores. The acquisition was completed pursuant to a petition and pre-packaged plan of reorganization filed on January 2, 2009, by
RPG under the U.S. Bankruptcy Code and an agreement dated December 30, 2008, between the Corporation and RPG.

On February 24,
2009, the Corporation acquired all of the issued and outstanding capital stock of RPG in exchange for: (a) approximately $17,700 in cash, which includes $4,500 of U.S. Bankruptcy Court approved professional fees and other amounts owed by
RPG that were paid by the Corporation; (b) the $67,100 in principal amount of first lien debt securities held by American Greetings; (c) approximately $22,000 in aggregate principal amount of American Greetings 7.375% senior
notes due June 1, 2016, issued under American Greetings existing senior notes indenture; and (d) approximately $32,700 in aggregate principal amount of American Greetings 7.375% notes due June 1, 2016, issued under
American Greetings new indenture. Also in connection with the acquisition, approximately $6,500 of debtor-in-possession financing (the DIP) owed by RPG to American Greetings under the debtor-in-possession credit agreement put in
place in the fourth quarter of 2009 was extinguished. The Corporation also incurred approximately $4,000 in transaction costs associated with this acquisition.



14



---

The purchase accounting for the RPG acquisition was completed during the third quarter of 2010. The fair
value of the consideration given has been allocated to the assets acquired and the liabilities assumed based upon their fair values at the date of the acquisition. The following represents the final purchase price allocation:



|                                                |  |   |       |  
|----------------------------------------------- |  | - | ----- | -
|Purchase price (in millions):                   |  |   |       |  
|Cash paid in 2009                               |  | $ | 22.9  |  
|Cash paid in 2010                               |  |   | 5.3   |  
|Fair market value of first lien debt securities |  |   | 41.4  |  
|Fair market value of long-term debt issued      |  |   | 28.4  |  
|Cash acquired                                   |  |   | (0.6  | )
|                                                |  |   |       |  
|                                                |  | $ | 97.4  |  
|                                                |  |   |       |  
|                                                | 
|Allocation (in millions):                       |  |   |       |  
|Current assets                                  |  | $ | 17.6  |  
|Property, plant and equipment                   |  |   | 1.5   |  
|Other assets (including deferred tax assets)    |  |   | 24.2  |  
|Intangible assets                               |  |   | 36.4  |  
|Goodwill                                        |  |   | 28.2  |  
|Liabilities assumed                             |  |   | (10.5 | )
|                                                |  |   |       |  
|                                                |  | $ | 97.4  |  
|                                                |  |   |       |  

Included in the liabilities assumed in the table above is $4,258 of accrued severance based on a management-approved
detailed integration plan including the shutdown of RPGs manufacturing and distribution facility as well as the elimination of certain redundant back office operations. The financial results of this acquisition are included in the
Corporations consolidated results from the date of acquisition.

At the date of acquisition, there were two components of tax-deductible
goodwill specifically related to the operations of RPG. The first component of tax-deductible goodwill of approximately $28,170 is related to goodwill for financial reporting purposes, and this asset will generate deferred income taxes in the future
as the asset is amortized for income tax purposes. The second component of tax-deductible goodwill of approximately $89,806 is the amount of tax deductible goodwill in excess of goodwill for financial reporting purposes. In accordance with
ASC 740, the tax benefits associated with this excess will be applied to first reduce the amount of goodwill, and then other intangible assets for financial reporting purposes in the future, if and when such tax benefits are realized for income
tax purposes. See Note 9 for additional information.

Card Connection Acquisition

In March 2008, the Corporation acquired a card publisher and franchised distributor of greeting cards in the United Kingdom (U.K.). Cash paid,
net of cash acquired, was approximately $15,600 and is reflected in investing activities on the Consolidated Statement of Cash Flows. In connection with this acquisition, intangible assets and goodwill of $5,800 and $6,100, respectively, were
recorded. Approximately $8,400 of current assets and fixed assets were recorded and liabilities of approximately $4,700 were assumed. The purchase agreement provided for a contingent payment of up to 2 million U.K. Pounds Sterling to be paid
based on the companys operating results over an accumulated three-year period from the date of acquisition. The right to receive the contingent payment has subsequently been terminated with no additional payment required by the Corporation.
The financial results of this acquisition are included in the Corporations consolidated results from the date of acquisition. Pro forma results of operations have not been presented because the effect of this acquisition was not deemed
material.

Carlton Mexico Shutdown

On September 3, 2009, the Corporation made the determination to wind down the operations of Carlton México, S.A. de C.V. (Carlton Mexico), its subsidiary that distributes and
merchandises greeting cards, gift wrap and



15



---

related products for retail customers throughout Mexico. Going forward, the Corporation will continue to make products available to its Mexican customers by selling to a third party distributor.
The wind down resulted in the closure of Carlton Mexicos facility in Mexico City, Mexico, and the elimination of approximately 170 positions.

In connection with the closure of this facility, the North American Social Expression Products segment recorded charges of $6,935, including asset impairments, severance charges and other shut-down costs.
Additionally, during 2010, in accordance with ASC 830, Foreign Currency Matters, the Corporation recognized foreign currency translation adjustments totaling $11,300 in Other operating income  net on the
Consolidated Statement of Operations. This amount represents foreign currency adjustments attributable to Carlton Mexico that, prior to the liquidation, had been accumulated in the foreign currency translation adjustment component of equity.

Party Goods Transaction

On December 21, 2009, the Corporation entered into an Asset Purchase Agreement under which it sold certain assets, equipment and processes used in the manufacture and distribution of party goods to
Amscan Holdings, Inc. (Amscan) for a purchase price of $24,880 (the Party Goods Transaction). Amscan is a leading designer, manufacturer and distributor of party goods, and owns or franchises party good stores throughout the
United States. Amscan and certain of its subsidiaries have historically purchased party goods, greeting cards and other social expression products from the Corporation. Under the terms of the Party Goods Transaction, the Corporation will no longer
manufacture party goods, but will purchase party goods from Amscan. As a result of the Party Goods Transaction, on December 22, 2009, the Corporation announced its intention to wind down and close its party goods manufacturing and distribution
facility in Kalamazoo, Michigan (Kalamazoo facility). The phase-out of manufacturing at the Kalamazoo facility, which commenced in early March 2010, was completed by May 2010 and the distribution activities at the Kalamazoo facility
concluded as of December 2010.

In connection with the Party Goods Transaction, the Corporation also entered into various other agreements with
Amscan and/or its affiliates, including a supply and distribution agreement dated December 21, 2009, with a purchase commitment of $22,500 equally spread over five years. During 2011, the Corporation purchased party goods of $6,435 under this
agreement. As a result of entering into the supply and distribution agreement and agreeing that Amscan will no longer be required to purchase party goods from the Corporation, the Corporation also received a warrant valued at $16,274 to purchase
740.74 shares of the common stock of AAH, Amscans ultimate parent corporation at one cent per share. On December 2, 2010, the Corporation received a cash distribution from AAH totaling $6,963, which was in part a return of capital
that reduced the investment by $5,663 to $10,611. On February 10, 2011, the Corporation exercised the warrant and now owns 740.74 shares of AAH. The investment in AAH is included in Other assets on the Consolidated Statement of
Financial Position.

Through this relationship, each company will sell both DesignWare and Amscan branded party goods. The Corporation will
purchase its party goods products from Amscan and will continue to distribute party goods to various channels, including to its mass merchandise, drug, grocery and specialty retail customers. Amscan will have exclusive rights to manufacture and
distribute party goods into various channels, including the party store channel.

During the fourth quarter of 2010, the Corporation recorded a
gain on the Party Goods Transaction of $34,178, which is included in Other operating income  net on the Consolidated Statement of Operations. See Note 3 for further information. In addition, the Corporation recorded
$13,005 of asset impairment charges related to the Kalamazoo facility closure and incurred $2,798 in employee termination costs.



16



---

During 2010, the above transactions and activities generated significant gains, losses and expenses and are
reflected on the Consolidated Statement of Operations as follows:



|                                             |  |                        |       |   |                |   |      |                   |  |   |       |  |  |   |      | 
|-------------------------------------------- |  | ---------------------- | ----- | - | -------------- | - | ---- | ----------------- |  | - | ----- |  |  | - | ---- | 
|(In millions)                                |  | Party GoodsTransaction |       |   | MexicoShutdown |   |      | RetailDisposition |  |   | Total | 
|Net sales                                    |  | $                      |      |   |                | $ | 0.7  |                   |  | $ |      |  |  | $ | 0.7  | 
|Material, labor and other production costs   |  |                        | 15.6  |   |                |   | 4.4  |                   |  |   | 1.0   |  |  |   | 21.0 | 
|Selling, distribution and marketing expenses |  |                        | 0.2   |   |                |   | 1.0  |                   |  |   |      |  |  |   | 1.2  | 
|Administrative and general expenses          |  |                        |      |   |                |   | 0.6  |                   |  |   |      |  |  |   | 0.6  | 
|Other operating (income) expense  net       |  |                        | (34.2 | ) |                |   | 11.5 |                   |  |   | 28.2  |  |  |   | 5.5  | 
|                                             |  |                        |       |   |                |   |      |                   |  |   |       |  |  |   |      | 
|                                             |  | $                      | (18.4 | ) |                | $ | 18.2 |                   |  | $ | 29.2  |  |  | $ | 29.0 | 
|                                             |  |                        |       |   |                |   |      |                   |  |   |       |  |  |   |      | 

These gains, losses and expenses are reflected in the Corporations reportable segments as follows:



|                                          |  |   |      |  
|----------------------------------------- |  | - | ---- | -
|(In millions)                             |  |   |     
|North American Social Expression Products |  | $ | (0.2 | )
|Retail Operations                         |  |   | 29.2 |  
|                                          |  |   |      |  
|                                          |  | $ | 29.0 |  
|                                          |  |   |      |  

NOTE 3  OTHER INCOME AND EXPENSE



|                                                                |  |      |        |   |      |   |         |      |  |   |        |  
|--------------------------------------------------------------- |  | ---- | ------ | - | ---- | - | ------- | ---- |  | - | ------ | -
|                                                                |  | 2011 |        |   | 2010 |   |         | 2009 | 
|Loss on disposition of retail stores                            |  | $    |       |   |      | $ | 28,333  |      |  | $ |       |  
|Gain on disposition of calendar product lines                   |  |      |       |   |      |   | (547    | )    |  |   |       |  
|Gain on disposition of candy product lines                      |  |      |       |   |      |   | (115    | )    |  |   |       |  
|Gain on disposition of party goods product lines                |  |      | (254   | ) |      |   | (34,178 | )    |  |   |       |  
|Loss on recognition of foreign currency translation adjustments |  |      |       |   |      |   | 8,627   |      |  |   |       |  
|Miscellaneous                                                   |  |      | (2,951 | ) |      |   | (2,430  | )    |  |   | (1,396 | )
|                                                                |  |      |        |   |      |   |         |      |  |   |        |  
|Other operating income  net                                    |  | $    | (3,205 | ) |      | $ | (310    | )    |  | $ | (1,396 | )
|                                                                |  |      |        |   |      |   |         |      |  |   |        |  

In April 2009, the Corporation sold the rights, title and interest in certain of the assets of its retail store operations
to Schurman and recognized a loss on disposition of $28,333. See Note 2 for further information.

The Corporation sold its calendar
product lines in July 2009 and its candy product lines in October 2009, which resulted in gains totaling $547 and $115, respectively. Proceeds received from the sales of the calendar and candy product lines of $3,063 and $1,650, respectively, are
included in Other-net investing activities on the Consolidated Statement of Cash Flows.

Pursuant to the Party Goods Transaction,
in December 2009, the Corporation sold certain assets, equipment and processes of the party goods product lines and recorded a gain of $34,178. An additional gain of $254 was recorded in 2011 as amounts previously estimated were finalized. Cash
proceeds of $24,880, which were held in escrow and recorded as a receivable at February 28, 2010, were received in 2011 and are included in Proceeds from escrow related to party goods transaction on the Consolidated Statement of
Cash Flows. See Note 2 for further information.

During the fourth quarter of 2010, it was determined that the wind down of Carlton Mexico
was substantially complete. In accordance with ASC 830, the currency translation adjustments were removed from the foreign currency translation adjustment component of equity and a loss was recognized totaling $11,300. The Corporation also
recorded a loss totaling $601 and a gain of $3,274 for foreign currency translation adjustments realized in relation to two other entities determined to be liquidated in accordance with ASC 830.



17



---

|                                           |  |      |        |   |      |   |        |      |  |   |        |  
|------------------------------------------ |  | ---- | ------ | - | ---- | - | ------ | ---- |  | - | ------ | -
|                                           |  | 2011 |        |   | 2010 |   |        | 2009 | 
|Foreign exchange loss (gain)               |  | $    | 224    |   |      | $ | (4,746 | )    |  | $ | 483    |  
|Rental income                              |  |      | (1,232 | ) |      |   | (1,194 | )    |  |   | (1,432 | )
|(Gain) loss on asset disposal              |  |      | (3,463 | ) |      |   | 59     |      |  |   | 1,215  |  
|Miscellaneous                              |  |      | (1,370 | ) |      |   | (606   | )    |  |   | 1,891  |  
|                                           |  |      |        |   |      |   |        |      |  |   |        |  
|Other non-operating (income) expense  net |  | $    | (5,841 | ) |      | $ | (6,487 | )    |  | $ | 2,157  |  
|                                           |  |      |        |   |      |   |        |      |  |   |        |  

The Corporation sold the land and building associated with its Mexican operation within the North American Social
Expression Products segment in August 2010 and a manufacturing facility within the International Social Expression Products segment in January 2011, and recorded gains upon disposal of approximately $1,000 and $2,819, respectively. Both assets were
previously included in Assets held for sale at net book values on the Consolidated Statement of Financial Position as of February 28, 2010. The cash proceeds received from the sale of the Mexican assets and the manufacturing
facility of $2,000 and $9,952, respectively, are included in Proceeds from sale of fixed assets on the Consolidated Statement of Cash Flows.

Miscellaneous includes, among other things, income/loss from debt and equity securities. In 2011, miscellaneous included $1,300 of dividend income related to the Corporations investment
in AAH. In 2009, miscellaneous included a loss of $2,740 related to the Corporations investment in the first lien debt securities of RPG prior to the acquisition of the capital stock of RPG in February 2009. See Note 2 for further
information.

NOTE 4  EARNINGS (LOSS) PER SHARE

The following table sets forth the computation of earnings (loss) per share and earnings (loss) per share-assuming dilution:



|                                                        |  |      |        |  |      |   |        |      |  |   |          |  
|------------------------------------------------------- |  | ---- | ------ |  | ---- | - | ------ | ---- |  | - | -------- | -
|                                                        |  | 2011 |        |  | 2010 |   |        | 2009 | 
|Numerator (thousands):                                  |  |      |        |  |      |   |        |      |  |   |          |  
|Net income (loss)                                       |  | $    | 87,018 |  |      | $ | 81,574 |      |  | $ | (227,759 | )
|                                                        |  |      |        |  |      |   |        |      |  |   |          |  
|Denominator (thousands):                                |  |      |        |  |      |   |        |      |  |   |          |  
|Weighted average shares outstanding                     |  |      | 39,983 |  |      |   | 39,468 |      |  |   | 46,544   |  
|Effect of dilutive securities:                          |  |      |        |  |      |   |        |      |  |   |          |  
|Stock options and other                                 |  |      | 1,262  |  |      |   | 692    |      |  |   |         |  
|                                                        |  |      |        |  |      |   |        |      |  |   |          |  
|Weighted average shares outstanding  assuming dilution |  |      | 41,245 |  |      |   | 40,160 |      |  |   | 46,544   |  
|                                                        |  |      |        |  |      |   |        |      |  |   |          |  
|Earnings (loss) per share                               |  | $    | 2.18   |  |      | $ | 2.07   |      |  | $ | (4.89    | )
|                                                        |  |      |        |  |      |   |        |      |  |   |          |  
|Earnings (loss) per share  assuming dilution           |  | $    | 2.11   |  |      | $ | 2.03   |      |  | $ | (4.89    | )
|                                                        |  |      |        |  |      |   |        |      |  |   |          |  

Approximately 3.1 million and 5.7 million stock options, in 2011 and 2010, respectively, were excluded from the
computation of earnings per share-assuming dilution because the options exercise prices were greater than the average market price of the common shares during the respective years. For 2009, all options outstanding (totaling approximately
6.7 million) were excluded from the computation of earnings per share-assuming dilution, as the effect would have been antidilutive due to the net loss in the period. Had the Corporation reported income for the year, approximately
6.0 million stock options outstanding during the period would have been excluded from the computation of earnings per share-assuming dilution because the options exercise prices were greater than the average market price of the common
shares during the year.



18



---

NOTE 5  ACCUMULATED OTHER COMPREHENSIVE INCOME (LOSS)

The balance of accumulated other comprehensive income consisted of the following components:



|                                                                          |  |                   |         |   |                   |   |         |  
|------------------------------------------------------------------------- |  | ----------------- | ------- | - | ----------------- | - | ------- | -
|                                                                          |  | February 28, 2011 |         |   | February 28, 2010 |  
|Foreign currency translation adjustments                                  |  | $                 | 26,021  |   |                   | $ | 10,856  |  
|Pension and postretirement benefits adjustments, net of tax (See Note 12) |  |                   | (28,369 | ) |                   |   | (40,672 | )
|Unrealized investment gain, net of tax                                    |  |                   | 2       |   |                   |   | 1       |  
|                                                                          |  |                   |         |   |                   |   |         |  
|                                                                          |  | $                 | (2,346  | ) |                   | $ | (29,815 | )
|                                                                          |  |                   |         |   |                   |   |         |  

NOTE 6  CUSTOMER ALLOWANCES AND DISCOUNTS

Trade accounts receivable are reported net of certain allowances and discounts. The most significant of these are as follows:



|                                                          |  |                   |        |  |                   |   |         | 
|--------------------------------------------------------- |  | ----------------- | ------ |  | ----------------- | - | ------- | 
|                                                          |  | February 28, 2011 |        |  | February 28, 2010 |  
|Allowance for seasonal sales returns                      |  | $                 | 34,058 |  |                   | $ | 36,443  | 
|Allowance for outdated products                           |  |                   | 8,264  |  |                   |   | 10,438  | 
|Allowance for doubtful accounts                           |  |                   | 5,374  |  |                   |   | 2,963   | 
|Allowance for cooperative advertising and marketing funds |  |                   | 25,631 |  |                   |   | 24,061  | 
|Allowance for rebates                                     |  |                   | 24,920 |  |                   |   | 29,338  | 
|                                                          |  |                   |        |  |                   |   |         | 
|                                                          |  | $                 | 98,247 |  |                   | $ | 103,243 | 
|                                                          |  |                   |        |  |                   |   |         | 

Certain customer allowances and discounts are settled in cash. These accounts, primarily rebates, which are classified as
Accrued liabilities on the Consolidated Statement of Financial Position, totaled $11,913 and $15,326 as of February 28, 2011 and 2010, respectively.

NOTE 7  INVENTORIES



|                                      |  |                   |         |  |                   |   |         | 
|------------------------------------- |  | ----------------- | ------- |  | ----------------- | - | ------- | 
|                                      |  | February 28, 2011 |         |  | February 28, 2010 |  
|Raw materials                         |  | $                 | 21,248  |  |                   | $ | 18,609  | 
|Work in process                       |  |                   | 6,476   |  |                   |   | 6,622   | 
|Finished products                     |  |                   | 212,056 |  |                   |   | 194,283 | 
|                                      |  |                   |         |  |                   |   |         | 
|                                      |  |                   | 239,780 |  |                   |   | 219,514 | 
|Less LIFO reserve                     |  |                   | 78,358  |  |                   |   | 75,491  | 
|                                      |  |                   |         |  |                   |   |         | 
|                                      |  |                   | 161,422 |  |                   |   | 144,023 | 
|Display material and factory supplies |  |                   | 18,308  |  |                   |   | 19,933  | 
|                                      |  |                   |         |  |                   |   |         | 
|                                      |  | $                 | 179,730 |  |                   | $ | 163,956 | 
|                                      |  |                   |         |  |                   |   |         | 

There were no material LIFO liquidations in 2011 and 2009. During 2010, inventory quantities declined resulting in the
liquidation of LIFO inventory layers carried at lower costs compared with current year purchases. The income statement effect of such liquidation on material, labor and other production costs was approximately $13,000. Inventory held on location for
retailers with SBT arrangements, which is included in finished products, totaled approximately $42,000 and $38,000 as of February 28, 2011 and 2010, respectively.



19



---

NOTE 8  PROPERTY, PLANT AND EQUIPMENT



|                              |  |                   |         |  |                   |   |         | 
|----------------------------- |  | ----------------- | ------- |  | ----------------- | - | ------- | 
|                              |  | February 28, 2011 |         |  | February 28, 2010 |  
|Land                          |  | $                 | 10,552  |  |                   | $ | 10,147  | 
|Buildings                     |  |                   | 176,879 |  |                   |   | 175,086 | 
|Equipment and fixtures        |  |                   | 662,121 |  |                   |   | 651,012 | 
|                              |  |                   |         |  |                   |   |         | 
|                              |  |                   | 849,552 |  |                   |   | 836,245 | 
|Less accumulated depreciation |  |                   | 607,903 |  |                   |   | 593,362 | 
|                              |  |                   |         |  |                   |   |         | 
|                              |  | $                 | 241,649 |  |                   | $ | 242,883 | 
|                              |  |                   |         |  |                   |   |         | 

During 2011, the Corporation disposed of approximately $27,000 of property, plant and equipment that included accumulated
depreciation of approximately $24,000. During 2010, the Corporation disposed of approximately $118,000 with accumulated depreciation of approximately $102,000, including the fixed assets that were part of the Retail Operations segment and the party
goods product lines, which were sold during 2010.

During the fourth quarter of 2010, primarily due to the sale of the party goods product
lines, impairment charges of $12,206 were recorded in Material, labor and other production costs on the Consolidated Statement of Operations.

Depreciation expense totaled $36,465, $39,640 and $42,843 in 2011, 2010 and 2009, respectively.

NOTE 9  GOODWILL AND OTHER INTANGIBLE ASSETS

In accordance with ASC 350, the Corporation is required to evaluate the carrying value of its goodwill for potential impairment on
an annual basis or an interim basis if there are indicators of potential impairment. During 2011 and 2010, the Corporation completed the required annual impairment test of goodwill in the fourth quarter and based on the results of the testing, no
impairment charges were recorded.

During the third quarter of 2009, indicators emerged within the AG Interactive segment and one reporting
unit located in the United Kingdom within the International Social Expression Products segment (the UK Reporting Unit) that led the Corporations management to conclude that a goodwill impairment test was required to be performed
during the third quarter. Within the AG Interactive segment, there were three primary indicators: (1) a substantial decline in advertising revenues; (2) the e-commerce businesses not growing as anticipated; and (3) the
Corporations belief that the segments current long-term cash flow forecasts may be unattainable based on the lengthening and deepening economic deterioration. The following three primary indicators emerged within the UK Reporting Unit:
(1) the recent bankruptcy of a major customer; (2) a major customer implementing buying freezes, including on the Corporations everyday products; and (3) the Corporations belief that current long-term cash flow forecasts
may be unattainable based on the lengthening and deepening economic deterioration.

Under ASC 350, the test for, and measurement of,
impairment of goodwill consists of two steps. In the first step, the initial test for potential impairment, the Corporation compares the fair value of each reporting unit to its carrying amount. Fair values were determined using a combination of an
income approach and a market based approach which were validated by a market capitalization reconciliation. Based on this evaluation, it was determined that the fair values of the AG Interactive segment and UK Reporting Unit were less than their
carrying values, thus indicating potential impairment. In the second step, the measurement of the impairment, the Corporation hypothetically applies purchase accounting to the reporting units using the fair values from the first step. As a result,
the Corporation recorded goodwill charges of $150,208, which included all the goodwill for the AG Interactive segment, and $82,110, which included all of the goodwill for the UK Reporting Unit. The amounts recorded in the third quarter were
estimates. The AG Interactive segment impairment was adjusted down by $655 in the fourth quarter due to final purchase accounting adjustments for a final impairment total of $149,553. The required annual impairment test of goodwill was completed as
of the beginning of the fourth quarter of 2009 and based on the results of the testing, no additional impairment charges were recorded.

However, based on the continued significant deterioration of the global economic environment during the fourth quarter of 2009 and the closing share price
of the Corporations Class A common shares at February 28, 2009,



20



---

that resulted in the Corporations fair value of equity being below the carrying value of equity, an additional interim impairment analysis was performed at the end of the fourth quarter
following the same steps as described above. Based on this analysis, it was determined that the fair values of the North American Greeting Card Division (NAGCD) and the Corporations fixtures business, which are both also the
reporting units for ASC 350 purposes, were less than their carrying values. As a result, the Corporation recorded goodwill impairment charges of $47,850, which included all the goodwill for NAGCD, and $82, which included all the goodwill for
the Corporations fixtures business. NAGCD is included in the North American Social Expression Products segment and the fixtures business is included in non-reportable segments.

A summary of the changes in the carrying amount of the Corporations goodwill during the years ended February 28, 2011 and 2010 by segment, is as follows:



|                                   |  |                                         |        |   |                                       |   |       |       |  |   |        |  
|---------------------------------- |  | --------------------------------------- | ------ | - | ------------------------------------- | - | ----- | ----- |  | - | ------ | -
|                                   |  | North AmericanSocial ExpressionProducts |        |   | InternationalSocialExpressionProducts |   |       | Total | 
|Balance at February 28, 2009       |  | $                                       | 22,465 |   |                                       | $ | 4,406 |       |  | $ | 26,871 |  
|Acquisition related                |  |                                         | 6,510  |   |                                       |   |      |       |  |   | 6,510  |  
|Adjustment related to income taxes |  |                                         | (2,501 | ) |                                       |   |      |       |  |   | (2,501 | )
|Currency translation               |  |                                         |       |   |                                       |   | 226   |       |  |   | 226    |  
|                                   |  |                                         |        |   |                                       |   |       |       |  |   |        |  
|Balance at February 28, 2010       |  |                                         | 26,474 |   |                                       |   | 4,632 |       |  |   | 31,106 |  
|Adjustment related to income taxes |  |                                         | (2,509 | ) |                                       |   |      |       |  |   | (2,509 | )
|Currency translation               |  |                                         |       |   |                                       |   | 306   |       |  |   | 306    |  
|                                   |  |                                         |        |   |                                       |   |       |       |  |   |        |  
|Balance at February 28, 2011       |  | $                                       | 23,965 |   |                                       | $ | 4,938 |       |  | $ | 28,903 |  
|                                   |  |                                         |        |   |                                       |   |       |       |  |   |        |  

The above adjustment related to income taxes for 2011 is a $2,509 reduction related to second component goodwill, as
defined by ASC 740, which results in a reduction of goodwill for financial reporting purposes when amortized for tax purposes. See Note 2 for further discussion.

At February 28, 2011 and 2010, intangible assets, net of accumulated amortization, were $43,049 and $45,828, respectively. The following table presents information about these intangible assets,
which are included in Other assets on the Consolidated Statement of Financial Position:



|                                               |  |                     |        |  |                         |   |         |                   |  |   |                     |  |  |                         |        |  |                   |   |         |   |  |   |        | 
|---------------------------------------------- |  | ------------------- | ------ |  | ----------------------- | - | ------- | ----------------- |  | - | ------------------- |  |  | ----------------------- | ------ |  | ----------------- | - | ------- | - |  | - | ------ | 
|                                               |  | February 28, 2011   |        |  | February 28, 2010       |  
|                                               |  | GrossCarryingAmount |        |  | AccumulatedAmortization |   |         | NetCarryingAmount |  |   | GrossCarryingAmount |  |  | AccumulatedAmortization |        |  | NetCarryingAmount |  
|Intangible assets with indefinite usefullives: |  |                     |        |  |                         |   |         |                   |  |   |                     |  |  |                         |        |  |                   |   |         |   |  |   |        | 
|Tradenames                                     |  | $                   | 6,200  |  |                         | $ |        |                   |  | $ | 6,200               |  |  | $                       | 6,200  |  |                   | $ |        |   |  | $ | 6,200  | 
|                                               |  |                     |        |  |                         |   |         |                   |  |   |                     |  |  |                         |        |  |                   |   |         |   |  |   |        | 
|Subtotal                                       |  |                     | 6,200  |  |                         |   |        |                   |  |   | 6,200               |  |  |                         | 6,200  |  |                   |   |        |   |  |   | 6,200  | 
|Intangible assets withfinite useful lives:     |  |                     |        |  |                         |   |         |                   |  |   |                     |  |  |                         |        |  |                   |   |         |   |  |   |        | 
|Patents                                        |  |                     | 4,616  |  |                         |   | (3,558  | )                 |  |   | 1,058               |  |  |                         | 4,194  |  |                   |   | (3,417  | ) |  |   | 777    | 
|Trademarks                                     |  |                     | 10,901 |  |                         |   | (9,097  | )                 |  |   | 1,804               |  |  |                         | 10,071 |  |                   |   | (8,496  | ) |  |   | 1,575  | 
|Artist relationships                           |  |                     | 19,230 |  |                         |   | (3,201  | )                 |  |   | 16,029              |  |  |                         | 19,180 |  |                   |   | (1,598  | ) |  |   | 17,582 | 
|Customer relationships                         |  |                     | 24,886 |  |                         |   | (11,672 | )                 |  |   | 13,214              |  |  |                         | 24,669 |  |                   |   | (10,544 | ) |  |   | 14,125 | 
|Other                                          |  |                     | 18,586 |  |                         |   | (13,842 | )                 |  |   | 4,744               |  |  |                         | 17,633 |  |                   |   | (12,064 | ) |  |   | 5,569  | 
|                                               |  |                     |        |  |                         |   |         |                   |  |   |                     |  |  |                         |        |  |                   |   |         |   |  |   |        | 
|Subtotal                                       |  |                     | 78,219 |  |                         |   | (41,370 | )                 |  |   | 36,849              |  |  |                         | 75,747 |  |                   |   | (36,119 | ) |  |   | 39,628 | 
|                                               |  |                     |        |  |                         |   |         |                   |  |   |                     |  |  |                         |        |  |                   |   |         |   |  |   |        | 
|Total                                          |  | $                   | 84,419 |  |                         | $ | (41,370 | )                 |  | $ | 43,049              |  |  | $                       | 81,947 |  |                   | $ | (36,119 | ) |  | $ | 45,828 | 
|                                               |  |                     |        |  |                         |   |         |                   |  |   |                     |  |  |                         |        |  |                   |   |         |   |  |   |        | 



21



---

The Corporation completed the required annual impairment test of indefinite-lived intangible assets in the
fourth quarter of 2011 and 2010 and based on the results of the testing, no impairment charges were recorded for continuing operations.

In
conjunction with the goodwill impairment analysis performed in the third quarter of 2009 for the AG Interactive segment and the UK Reporting Unit discussed above, intangible assets were also tested for impairment in accordance with ASC 360.
Based on this testing, the Corporation recorded an impairment charge of $10,571 in the AG Interactive segment. The impairment charge was determined using a discounted cash flows analysis and related primarily to customer relationships, developed
technology and trademarks.

Amortization expense for intangible assets totaled $4,583, $5,533 and $7,173 in 2011, 2010 and 2009, respectively.
Estimated annual amortization expense for the next five years will approximate $4,748 in 2012, $4,681 in 2013, $4,007 in 2014, $3,121 in 2015 and $2,845 in 2016.

NOTE 10  DEFERRED COSTS

In the normal course of its business, the Corporation enters into agreements with certain customers for the supply of greeting cards
and related products. Under these agreements, the customer may receive from the Corporation a combination of cash payments, credits, discounts, allowances and other incentive considerations to be earned by the customer as product is purchased from
the Corporation over the stated term of the agreement or the minimum purchase volume commitment. In the event an agreement is not completed because a minimum purchase volume commitment is not met, in most instances, the Corporation has a claim for
unearned advances under the agreement. The agreements may or may not specify the Corporation as the sole supplier of social expression products to the customer.

A portion of the total consideration may not be paid by the Corporation at the time the agreement is consummated. All future payment commitments are classified as liabilities at inception until paid. The
payments that are expected to be made in the next twelve months are classified as Other current liabilities on the Consolidated Statement of Financial Position and the remaining payment commitments beyond the next twelve months are
classified as Other liabilities. The Corporation maintains an allowance for deferred costs related to supply agreements of $10,700 and $12,400 at February 28, 2011 and 2010, respectively. This allowance is included in Other
assets on the Consolidated Statement of Financial Position.

Deferred costs and future payment commitments were as follows:



|                           |  |                   |          |   |                   |   |          |  
|-------------------------- |  | ----------------- | -------- | - | ----------------- | - | -------- | -
|                           |  | February 28, 2011 |          |   | February 28, 2010 |  
|Prepaid expenses and other |  | $                 | 88,352   |   |                   | $ | 82,914   |  
|Other assets               |  |                   | 327,311  |   |                   |   | 310,555  |  
|                           |  |                   |          |   |                   |   |          |  
|Deferred cost assets       |  |                   | 415,663  |   |                   |   | 393,469  |  
|Other current liabilities  |  |                   | (64,116  | ) |                   |   | (53,701  | )
|Other liabilities          |  |                   | (76,301  | ) |                   |   | (51,803  | )
|                           |  |                   |          |   |                   |   |          |  
|Deferred cost liabilities  |  |                   | (140,417 | ) |                   |   | (105,504 | )
|                           |  |                   |          |   |                   |   |          |  
|Net deferred costs         |  | $                 | 275,246  |   |                   | $ | 287,965  |  
|                           |  |                   |          |   |                   |   |          |  



22



---

A summary of the changes in the carrying amount of the Corporations net deferred costs during the
years ended February 28, 2011, 2010 and 2009 is as follows:



|                               |  |   |          |  
|------------------------------ |  | - | -------- | -
|Balance at February 29, 2008   |  | $ | 338,124  |  
|Payments                       |  |   | 105,952  |  
|Amortization                   |  |   | (133,548 | )
|Currency translation and other |  |   | (7,521   | )
|                               |  |   |          |  
|Balance at February 28, 2009   |  |   | 303,007  |  
|Payments                       |  |   | 84,345   |  
|Amortization                   |  |   | (102,750 | )
|Currency translation and other |  |   | 3,363    |  
|                               |  |   |          |  
|Balance at February 28, 2010   |  |   | 287,965  |  
|Payments                       |  |   | 83,919   |  
|Amortization                   |  |   | (98,181  | )
|Currency translation and other |  |   | 1,543    |  
|                               |  |   |          |  
|Balance at February 28, 2011   |  | $ | 275,246  |  
|                               |  |   |          |  

NOTE 11  LONG AND SHORT-TERM DEBT

7.375% Notes

On May 24, 2006, the Corporation issued $200,000 of 7.375% senior unsecured notes, due on June 1, 2016 (the Original Senior Notes). The proceeds from this issuance were used to
repurchase a portion of the Corporations 6.10% senior notes, due on August 1, 2028, of which $277,310 were tendered in the Corporations tender offer and consent solicitation, that was completed on May 25, 2006.

On February 24, 2009, the Corporation issued $22,000 of additional 7.375% senior unsecured notes described above (Additional Senior
Notes) and $32,686 of new 7.375% unsecured notes due on June 1, 2016 (New Notes, together with the Original Senior Notes, and the Additional Senior Notes, the Notes) in conjunction with the acquisition of RPG. The
original issue discount from the issuance of these notes of $26,249 was recorded as a reduction of the underlying debt issuances and is being amortized over the life of the debt using the effective interest method. Including the original issue
discount, the New Notes and the Additional Senior Notes have an effective annualized interest rate of approximately 20.3%. See Note 2 for further information on the acquisition of RPG. Except as described below, the terms of the New Notes and
the Additional Senior Notes are the same.

The Notes will mature on June 1, 2016 and bear interest at a fixed rate of 7.375% per
annum, commencing June 1, 2009. The Notes constitute general, unsecured obligations of the Corporation. The Notes rank equally with the Corporations other senior unsecured indebtedness and senior in right of payment to all of the
Corporations obligations that are, by their terms, expressly subordinated in right of payment to the Notes, as applicable. The Original Senior Notes and the Additional Senior Notes are effectively subordinated to all of the Corporations
secured indebtedness, including borrowings under its revolving credit facility described below, to the extent of the value of the assets securing such indebtedness. The New Notes are contractually subordinated to amounts outstanding under the credit
agreement, and are effectively subordinated to any other secured indebtedness that the Corporation may issue from time to time to the extent of the value of the assets securing such indebtedness.

The Notes generally contain comparable covenants as described below for the Corporations credit agreement. The New Notes, however, also provide that
if the Corporation incurs more than an additional $10,000 of indebtedness (other than indebtedness under the revolving credit facility described below or certain other permitted indebtedness), such indebtedness must be (a) pari passu in right
of payment to the New Notes and expressly subordinated in right of payment to the credit agreement at least to the same extent as the New Notes, or (b) expressly subordinated in right of payment to the New Notes. Alternatively, the Corporation
can redeem the New Notes in whole, but not in part, at a purchase price equal to 100% of the principal amount thereof plus accrued but unpaid interest, if any, or have the subordination provisions removed from the New Notes.



23



---

The total fair value of the Corporations publicly traded debt, based on quoted market prices, was
$237,453 (at a carrying value of $232,688) and $224,709 (at a carrying value of $230,468) at February 28, 2011 and 2010, respectively.

Credit Facility

On
April 4, 2006, the Corporation entered into a $650,000 secured credit agreement (the Original Credit Agreement). The credit agreement included a $350,000 revolving credit facility and a $300,000 delay draw term loan. The Corporation
could request one or more term loans until April 4, 2007. The revolving credit facility was scheduled to mature on April 4, 2011 and any outstanding term loans were scheduled to mature on April 4, 2013. Each term loan was to amortize
in equal quarterly installments equal to 0.25% of the amount of such term loan, beginning on April 4, 2007, with the balance payable on April 4, 2013.

On February 26, 2007, the credit agreement dated April 4, 2006 was amended. The amendment decreased the size of the term loan facility to $100,000 and extended the period during which the
Corporation may borrow on the term loan.

On February 23, 2009, the Corporation drew down $100,000 in principal amount under the term
loan.

On June 11, 2010, the Corporation further amended and restated its Original Credit Agreement by entering into an Amended and
Restated Credit Agreement (the Amended and Restated Credit Agreement). Pursuant to the terms of the Amended and Restated Credit Agreement, the Corporation may continue to borrow, repay and re-borrow up to $350,000 under the revolving
credit facility, with the ability to increase the size of the facility to up to $400,000, subject to customary conditions. The Amended and Restated Credit Agreement also continues to provide for a $25,000 sub-limit for the issuance of swing line
loans and a $100,000 sub-limit for the issuance of letters of credit. The proceeds of the borrowings under the Amended and Restated Credit Agreement may be used to provide working capital and for other general corporate purposes.

The obligations under the Amended and Restated Credit Agreement are guaranteed by the Corporations material domestic subsidiaries and are secured by
substantially all of the personal property of the Corporation and each of its material domestic subsidiaries, including a pledge of all of the capital stock in substantially all of the Corporations domestic subsidiaries and 65% of the capital
stock of the Corporations material first tier international subsidiaries. The Amended and Restated Credit Agreement, including revolving loans thereunder, will mature on June 11, 2015. In connection with the Amended and Restated Credit
Agreement, the term loan was terminated and the Corporation repaid the full $99,000 outstanding under the term loan using cash on hand.

Revolving loans that are denominated in U.S. dollars will bear interest at either the U.S. base rate or the London Inter-Bank Offer Rate
(LIBOR), at the Corporations election, plus a margin determined according to the Corporations leverage ratio. Swing line loans will bear interest at a quoted rate agreed upon by the Corporation and the swing line lender. In
addition to interest, the Corporation is required to pay commitment fees on the unused portion of the revolving credit facility. The commitment fee rate is initially 0.50% per annum and is subject to adjustment thereafter based on the
Corporations leverage ratio.

The Amended and Restated Credit Agreement contains certain restrictive covenants that are customary for
similar credit arrangements, including covenants relating to limitations on liens, dispositions, issuance of debt, investments, payment of dividends, repurchases of capital stock, acquisitions and transactions with affiliates. There are also
financial performance covenants that require the Corporation to maintain a maximum leverage ratio and a minimum interest coverage ratio. The credit agreement also requires the Corporation to make certain mandatory prepayments of outstanding
indebtedness using the net cash proceeds received from certain dispositions, events of loss and additional indebtedness that the Corporation may incur from time to time.

Receivables Purchase Agreement

The Corporation is also party to an amended and
restated receivables purchase agreement that originally had available financing of up to $150,000. The agreement was set to expire on October 23, 2009. Under the amended and restated receivables purchase agreement, the Corporation and certain
of its subsidiaries sell accounts receivable to AGC Funding, which in turn sells undivided interests in eligible accounts receivable to third party



24



---

financial institutions as part of a process that provides funding to the Corporation similar to a revolving credit facility. Funding under the facility may be used for working capital, general
corporate purposes and the issuance of letters of credit. This arrangement is accounted for as a financing transaction.

On March 28,
2008, the amended and restated receivables purchase agreement was amended to decrease the amount of available financing from $150,000 to $90,000.

On September 23, 2009, the amended and restated receivables purchase agreement was further amended. The amendment decreased the amount of available financing under the agreement from $90,000 to
$80,000 and allows certain receivables to be excluded from the program in connection with the exercise of rights under insurance and other products that may be obtained from time to time by the Corporation or other originators that are designed to
mitigate credit risks associated with the collection of accounts receivable. The amendment also extended the maturity date to September 21, 2012; provided, however, that in addition to customary termination provisions, the receivables purchase
agreement will terminate upon termination of the liquidity commitments obtained by the purchaser groups from third party liquidity providers. Such commitments may be made available to the purchaser groups for 364-day periods only (initial 364-day
period began on September 23, 2009), and there can be no assurances that the third party liquidity providers will renew or extend their commitments under the receivables purchase agreement. If that is the case, the receivables purchase
agreement will terminate and the Corporation will not receive the benefit of the entire three-year term of the agreement. On September 22, 2010, the liquidity commitments were renewed for an additional 364-day period.

The interest rate under the accounts receivable securitization facility is based on (i) commercial paper interest rates, (ii) LIBOR rates plus
an applicable margin or (iii) a rate that is the higher of the prime rate as announced by the applicable purchaser financial institution or the federal funds rate plus 0.50%. AGC Funding pays an annual commitment fee of 60 basis points on
the unfunded portion of the accounts receivable securitization facility, together with customary administrative fees on outstanding letters of credit that have been issued and on outstanding amounts funded under the facility.

The amended and restated receivables purchase agreement contains representations, warranties, covenants and indemnities customary for facilities of this
type, including the obligation of the Corporation to maintain the same consolidated leverage ratio as it is required to maintain under its secured credit facility.

There were no balances outstanding under the amended and restated receivables purchase agreement as of February 28, 2011 or 2010.

At February 28, 2011, the Corporation was in compliance with its financial covenants under the borrowing agreements described above.

As of February 28, 2011, there were no balances outstanding under the Corporations revolving credit facility or receivables purchase agreement, neither of which is publicly traded debt. The
total fair value of the Corporations non-publicly traded debt, term loan and revolving credit facility, based on comparable publicly traded debt prices, was $99,250 (at a carrying value of $99,250) at February 28, 2010.

There was no debt due within one year as of February 28, 2011. Debt due within one year as of February 28, 2010 was $1,000.

Long-term debt and their related calendar year due dates, net of unamortized discounts, were as follows:



|                              |  |                   |         |  |  |  |                   |   |         | 
|----------------------------- |  | ----------------- | ------- |  |  |  | ----------------- | - | ------- | 
|                              |  | February 28, 2011 |         |  |  |  | February 28, 2010 |  
|7.375% senior notes, due 2016 |  | $                 | 213,077 |  |  |  |                   | $ | 212,184 | 
|7.375% notes, due 2016        |  |                   | 19,430  |  |  |  |                   |   | 18,103  | 
|Term loan facility            |  |                   | -       |  |  |  |                   |   | 98,250  | 
|6.10% senior notes, due 2028  |  |                   | 181     |  |  |  |                   |   | 181     | 
|Other                         |  |                   | -       |  |  |  |                   |   | 5       | 
|                              |  |                   |         |  |  |  |                   |   |         | 
|                              |  | $                 | 232,688 |  |  |  |                   | $ | 328,723 | 
|                              |  |                   |         |  |  |  |                   |   |         | 





25



---

The Corporation also provides financing for certain transactions with some of its vendors, which includes a
combination of various guaranties and letters of credit. At February 28, 2011, the Corporation had credit arrangements to support the letters of credit in the amount of $134,014 with $44,730 of credit outstanding.

Aggregate maturities of long-term debt, by fiscal year, are as follows:



|           |  |   |         | 
|---------- |  | - | ------- | 
|2012       |  | $ | -       | 
|2013       |  |   | -       | 
|2014       |  |   | -       | 
|2015       |  |   | -       | 
|2016       |  |   | -       | 
|Thereafter |  |   | 254,867 | 
|           |  |   |         | 
|           |  | $ | 254,867 | 
|           |  |   |         | 

Interest paid in cash on short-term and long-term debt was $21,637 in 2011, $23,294 in 2010 and $21,721 in 2009.

Guaranties

In April
2009, the Corporation sold certain of the assets of its Retail Operations segment to Schurman and purchased from Schurman its Papyrus trademark and its Papyrus wholesale business division. As part of the transaction, the Corporation agreed to
provide Schurman limited credit support through the provision of a Liquidity Guaranty and a Bridge Guaranty in favor of the lenders under Schurmans Senior Credit Facility.

Pursuant to the terms of the Liquidity Guaranty, the Corporation has guaranteed the repayment of up to $12,000 of Schurmans borrowings under the Senior Credit Facility to help ensure that Schurman
has sufficient borrowing availability under this facility. The Liquidity Guaranty is required to be backed by a letter of credit for the term of the Liquidity Guaranty, which is currently anticipated to end in January 2014. Pursuant to the terms of
the Bridge Guaranty, the Corporation has guaranteed the repayment of up to $12,000 of Schurmans borrowings under the Senior Credit Facility until Schurman is able to include the inventory and other assets of the acquired retail stores in its
borrowing base. The Bridge Guaranty is required to be backed by a letter of credit. The letters of credit required to back both guaranties are included within the $44,730 outstanding letters of credit mentioned above. The Bridge Guaranty is
scheduled to expire in January 2014; however, upon the Corporations request, the Bridge Guaranty may be reduced as Schurman is able to include such inventory and other assets in its borrowing base. Pursuant to such a request, on April 1,
2011, the Bridge Guaranty was terminated and the associated letter of credit was released. See Note 1 for further information. The Corporations obligations under the Liquidity Guaranty and the Bridge Guaranty generally may not be
triggered unless Schurmans lenders under its Senior Credit Facility have substantially completed the liquidation of the collateral under Schurmans Senior Credit Facility, or 91 days after the liquidation is started, whichever is
earlier, and will be limited to the deficiency, if any, between the amount owed and the amount collected in connection with the liquidation. There was no triggering event or liquidation of collateral as of February 28, 2011 requiring the use of
the guaranties.

NOTE 12  RETIREMENT AND POSTRETIREMENT BENEFIT PLANS

The Corporation has a discretionary profit-sharing plan with a contributory 401(k) provision covering most of its United States
employees. Corporate contributions to the profit-sharing plan were $9,759 and $9,338 for 2011 and 2010, respectively. In addition, the Corporation matches a portion of 401(k) employee contributions. The Corporations matching contributions were
$4,875 and $4,787 for 2011 and 2010, respectively. Based on the 2009 operating results, the Corporation elected not to make profit-sharing or 401(k) matching contributions for 2009.

The Corporation also participates in a multi-employer pension plan covering certain domestic employees who are part of a collective bargaining agreement. Total pension expense for the multi-employer plan,
representing contributions to the plan, was $467, $417 and $511 in 2011, 2010 and 2009, respectively.

The Corporation has nonqualified
deferred compensation plans that provide certain officers and directors with the opportunity to defer receipt of compensation and director fees, respectively, including compensation received



26



---

in the form of the Corporations common shares. The Corporation funds these deferred compensation liabilities by making contributions to a rabbi trust. In accordance with ASC Topic
710-10-25, Compensation  Recognition  Deferred Compensation  Rabbi Trust, both the trust assets and the related obligation associated with deferrals of the Corporations common shares are recorded in
equity at cost and offset each other. There were approximately 0.2 million common shares in the trust at February 28, 2011 with a cost of $3,368 compared to approximately 0.2 million common shares with a cost of $2,856 at
February 28, 2010.

In 2001, in connection with its acquisition of Gibson Greetings, Inc. (Gibson), the Corporation assumed
the obligations and assets of Gibsons defined benefit pension plan (the Gibson Retirement Plan) that covered substantially all Gibson employees who met certain eligibility requirements. Benefits earned under the Gibson Retirement
Plan have been frozen and participants no longer accrue benefits after December 31, 2000. The Gibson Retirement Plan has a measurement date of February 28 or 29. No contributions were made to the plan in either 2011 or 2010. The Gibson
Retirement Plan was under-funded at February 28, 2011 and 2010.

The Corporation also has an unfunded nonqualified defined benefit pension
plan (the Supplemental Executive Retirement Plan) covering certain management employees. The Supplemental Executive Retirement Plan has a measurement date of February 28 or 29.

The Corporation also has several defined benefit pension plans at its Canadian subsidiary. These include a defined benefit pension plan covering most
Canadian salaried employees, which was closed to new participants effective January 1, 2006, but eligible members continue to accrue benefits and an hourly plan in which benefits earned have been frozen and participants no longer accrue
benefits after March 1, 2000. There are also two unfunded plans, one that covers a supplemental executive retirement pension relating to an employment agreement and one that pays supplemental pensions to certain former hourly employees pursuant
to a prior collective bargaining agreement. All plans have a measurement date of February 28 or 29. During 2010, the Corporation settled a portion of its obligation under the Canadian hourly plan. The Corporation made a contribution to the
plan, which was used to purchase annuities for the affected participants. As a result, a settlement expense of $126 was recorded.

The
Corporation sponsors a defined benefit health care plan that provides postretirement medical benefits to full-time United States employees who meet certain age, service and other requirements. The plan is contributory, with retiree contributions
adjusted periodically, and contains other cost-sharing features such as deductibles and coinsurance. The Corporation maintains a trust for the payment of retiree health care benefits. This trust is funded at the discretion of management. The plan
has a measurement date of February 28 or 29. The Corporation made changes to its postretirement health care plan in the current year by reducing the employer subsidy by the Corporation for certain groups as well as removing the death coverage
for the spouses of active employees and removing the disability coverage for disabled employees unless the employee was already eligible for retiree medical coverage at the time of death or disability, respectively.



27



---

The following table sets forth summarized information on the defined benefit pension plans and
postretirement benefits plan:



|                                               |  |               |         |   |  |  |                         |   |         |   |  |      |  |   |         |   |      |  |  |   |         |  
|---------------------------------------------- |  | ------------- | ------- | - |  |  | ----------------------- | - | ------- | - |  | ---- |  | - | ------- | - | ---- |  |  | - | ------- | -
|                                               |  | Pension Plans |         |   |  |  | Postretirement Benefits |  
|                                               |  | 2011          |         |   |  |  | 2010                    |   |         |   |  | 2011 |  |   |         |   | 2010 | 
|Change in benefit obligation:                  |  |               |         |   |  |  |                         |   |         |   |  |      |  |   |         |   |      |  |  |   |         |  
|Benefit obligation at beginning of year        |  | $             | 162,845 |   |  |  |                         | $ | 140,116 |   |  |      |  | $ | 110,921 |   |      |  |  | $ | 120,113 |  
|Service cost                                   |  |               | 957     |   |  |  |                         |   | 730     |   |  |      |  |   | 2,290   |   |      |  |  |   | 2,365   |  
|Interest cost                                  |  |               | 8,757   |   |  |  |                         |   | 9,279   |   |  |      |  |   | 6,014   |   |      |  |  |   | 7,359   |  
|Participant contributions                      |  |               | 28      |   |  |  |                         |   | 32      |   |  |      |  |   | 4,165   |   |      |  |  |   | 4,591   |  
|Retiree drug subsidy payments                  |  |               | -       |   |  |  |                         |   | -       |   |  |      |  |   | 1,670   |   |      |  |  |   | -       |  
|Plan amendments                                |  |               | 198     |   |  |  |                         |   | 53      |   |  |      |  |   | (7,263  | ) |      |  |  |   | -       |  
|Actuarial loss (gain)                          |  |               | 5,825   |   |  |  |                         |   | 22,034  |   |  |      |  |   | (18,639 | ) |      |  |  |   | (14,649 | )
|Benefit payments                               |  |               | (10,567 | ) |  |  |                         |   | (10,080 | ) |  |      |  |   | (8,123  | ) |      |  |  |   | (8,858  | )
|Settlements                                    |  |               | 52      |   |  |  |                         |   | (3,512  | ) |  |      |  |   | -       |   |      |  |  |   | -       |  
|Currency exchange rate changes                 |  |               | 2,065   |   |  |  |                         |   | 4,193   |   |  |      |  |   | -       |   |      |  |  |   | -       |  
|                                               |  |               |         |   |  |  |                         |   |         |   |  |      |  |   |         |   |      |  |  |   |         |  
|Benefit obligation at end of year              |  |               | 170,160 |   |  |  |                         |   | 162,845 |   |  |      |  |   | 91,035  |   |      |  |  |   | 110,921 |  
|Change in plan assets:                         |  |               |         |   |  |  |                         |   |         |   |  |      |  |   |         |   |      |  |  |   |         |  
|Fair value of plan assets at beginning of year |  |               | 102,092 |   |  |  |                         |   | 86,489  |   |  |      |  |   | 66,928  |   |      |  |  |   | 61,898  |  
|Actual return on plan assets                   |  |               | 11,311  |   |  |  |                         |   | 21,691  |   |  |      |  |   | 7,130   |   |      |  |  |   | 11,180  |  
|Employer contributions                         |  |               | 3,187   |   |  |  |                         |   | 4,001   |   |  |      |  |   | (3,165  | ) |      |  |  |   | (1,883  | )
|Participant contributions                      |  |               | 28      |   |  |  |                         |   | 32      |   |  |      |  |   | 4,165   |   |      |  |  |   | 4,591   |  
|Benefit payments                               |  |               | (10,567 | ) |  |  |                         |   | (10,080 | ) |  |      |  |   | (8,123  | ) |      |  |  |   | (8,858  | )
|Settlements                                    |  |               | 52      |   |  |  |                         |   | (3,512  | ) |  |      |  |   | -       |   |      |  |  |   | -       |  
|Currency exchange rate changes                 |  |               | 1,778   |   |  |  |                         |   | 3,471   |   |  |      |  |   | -       |   |      |  |  |   | -       |  
|                                               |  |               |         |   |  |  |                         |   |         |   |  |      |  |   |         |   |      |  |  |   |         |  
|Fair value of plan assets at end of year       |  |               | 107,881 |   |  |  |                         |   | 102,092 |   |  |      |  |   | 66,935  |   |      |  |  |   | 66,928  |  
|                                               |  |               |         |   |  |  |                         |   |         |   |  |      |  |   |         |   |      |  |  |   |         |  
|Funded status at end of year                   |  | $             | (62,279 | ) |  |  |                         | $ | (60,753 | ) |  |      |  | $ | (24,100 | ) |      |  |  | $ | (43,993 | )
|                                               |  |               |         |   |  |  |                         |   |         |   |  |      |  |   |         |   |      |  |  |   |         |  

Amounts recognized on the Consolidated Statement of Financial Position consist of the following:



|                                                                 |  |               |         |   |  |  |                         |   |         |   |  |      |  |   |         |   |      |  |  |   |         |  
|---------------------------------------------------------------- |  | ------------- | ------- | - |  |  | ----------------------- | - | ------- | - |  | ---- |  | - | ------- | - | ---- |  |  | - | ------- | -
|                                                                 |  | Pension Plans |         |   |  |  | Postretirement Benefits |  
|                                                                 |  | 2011          |         |   |  |  | 2010                    |   |         |   |  | 2011 |  |   |         |   | 2010 | 
|Accrued compensation and benefits                                |  | $             | (2,347  | ) |  |  |                         | $ | (2,335  | ) |  |      |  | $ | -       |   |      |  |  | $ | -       |  
|Other liabilities                                                |  |               | (59,932 | ) |  |  |                         |   | (58,418 | ) |  |      |  |   | (24,101 | ) |      |  |  |   | (43,993 | )
|                                                                 |  |               |         |   |  |  |                         |   |         |   |  |      |  |   |         |   |      |  |  |   |         |  
|Net amount recognized                                            |  | $             | (62,279 | ) |  |  |                         | $ | (60,753 | ) |  |      |  | $ | (24,101 | ) |      |  |  | $ | (43,993 | )
|                                                                 |  |               |         |   |  |  |                         |   |         |   |  |      |  |   |         |   |      |  |  |   |         |  
|Amounts recognized in accumulated    other comprehensive income: |  |               |         |   |  |  |                         |   |         |   |  |      |  |   |         |   |      |  |  |   |         |  
|Net actuarial loss                                               |  | $             | 56,938  |   |  |  |                         | $ | 55,275  |   |  |      |  | $ | 1,268   |   |      |  |  | $ | 23,611  |  
|Net prior service cost (credit)                                  |  |               | 847     |   |  |  |                         |   | 828     |   |  |      |  |   | (11,316 | ) |      |  |  |   | (11,766 | )
|Net transition obligation                                        |  |               | 43      |   |  |  |                         |   | 46      |   |  |      |  |   | -       |   |      |  |  |   | -       |  
|                                                                 |  |               |         |   |  |  |                         |   |         |   |  |      |  |   |         |   |      |  |  |   |         |  
|Accumulated other comprehensiveincome                            |  | $             | 57,828  |   |  |  |                         | $ | 56,149  |   |  |      |  | $ | (10,048 | ) |      |  |  | $ | 11,845  |  
|                                                                 |  |               |         |   |  |  |                         |   |         |   |  |      |  |   |         |   |      |  |  |   |         |  

For the defined benefit pension plans, the estimated net loss, prior service cost and transition obligation that will be
amortized from accumulated other comprehensive income into periodic benefit cost over the next fiscal year are approximately $2,392, $180 and $6, respectively. For the postretirement benefit plan, the estimated net loss and prior service credit that
will be amortized from accumulated other comprehensive income into periodic benefit cost over the next fiscal year are approximately $0 and ($2,500), respectively.



28



---

The following table presents significant weighted-average assumptions to determine benefit obligations and
net periodic benefit cost:



|                                                                                  |  |               |  |                         |  |        |  |      
|--------------------------------------------------------------------------------- |  | ------------- |  | ----------------------- |  | ------ |  | -----
|                                                                                  |  | Pension Plans |  | Postretirement Benefits
|                                                                                  |  | 2011          |  | 2010                    |  | 2011   |  | 2010 
|Weighted average discount rate used to determine:                                 |  |               |  |                         |  |        |  |      
|Benefit obligations at measurement date                                           |  |               |  |                         |  |        |  |      
|US                                                                                |  | 5.25%         |  | 5.50-5.75%              |  | 5.50%  |  | 5.75%
|International                                                                     |  | 5.15%         |  | 5.50%                   |  | N/A    |  | N/A  
|Net periodic benefit cost                                                         |  |               |  |                         |  |        |  |      
|US                                                                                |  | 5.50-5.75%    |  | 6.75%                   |  | 5.75%  |  | 6.75%
|International                                                                     |  | 5.50%         |  | 7.50%                   |  | N/A    |  | N/A  
|Expected long-term return on plan assets:                                         |  |               |  |                         |  |        |  |      
|US                                                                                |  | 7.00%         |  | 7.00%                   |  | 7.00%  |  | 7.00%
|International                                                                     |  | 5.50%         |  | 6.00%                   |  | N/A    |  | N/A  
|Rate of compensation increase:                                                    |  |               |  |                         |  |        |  |      
|US                                                                                |  | Up to 6.50%   |  | Up to 6.50%             |  | N/A    |  | N/A  
|International                                                                     |  | Up to 3.00%   |  | Up to 3.50%             |  | N/A    |  | N/A  
|Health care cost trend rates:                                                     |  |               |  |                         |  |        |  |      
|For year ending February 28 or 29                                                 |  | N/A           |  | N/A                     |  | 8.50%  |  | 9.00%
|For year following February 28 or 29                                              |  | N/A           |  | N/A                     |  | 10.00% |  | 8.50%
|Rate to which the cost trend rate is assumed to decline (the ultimate trend rate) |  | N/A           |  | N/A                     |  | 5.00%  |  | 5.00%
|Year the rate reaches the ultimate trend rate                                     |  | N/A           |  | N/A                     |  | 2021   |  | 2017 

For 2011, the net periodic pension cost for the pension plans was based on long-term asset rates of return as noted above.
In developing these expected long-term rate of return assumptions, consideration was given to expected returns based on the current investment policy and historical return for the asset classes.

For 2011, the Corporation assumed a long-term asset rate of return of 7% to calculate the expected return for the postretirement benefit plan. In
developing the 7% expected long-term rate of return assumption, consideration was given to various factors, including a review of asset class return expectations based on historical compounded returns for such asset classes.



|                                                           |  |      |        |   |      |   |        |  
|---------------------------------------------------------- |  | ---- | ------ | - | ---- | - | ------ | -
|                                                           |  | 2011 |        |   | 2010 |  
|Effect of a 1% increase in health care cost trend rate on: |  |      |        |   |      |   |        |  
|Service cost plus interest cost                            |  | $    | 915    |   |      | $ | 1,036  |  
|Accumulated postretirement benefit obligation              |  |      | 7,571  |   |      |   | 10,262 |  
|Effect of a 1% decrease in health care cost trend rate on: |  |      |        |   |      |   |        |  
|Service cost plus interest cost                            |  |      | (739   | ) |      |   | (841   | )
|Accumulated postretirement benefit obligation              |  |      | (6,030 | ) |      |   | (8,373 | )

The following table presents selected pension plan information:



|                                             |  |      |         |  |      |   |         | 
|-------------------------------------------- |  | ---- | ------- |  | ---- | - | ------- | 
|                                             |  | 2011 |         |  | 2010 |  
|For all pension plans:                       |  |      |         |  |      |   |         | 
|Accumulated benefit obligation               |  | $    | 164,823 |  |      | $ | 158,351 | 
|For pension plans that are not fully funded: |  |      |         |  |      |   |         | 
|Projected benefit obligation                 |  |      | 170,160 |  |      |   | 162,845 | 
|Accumulated benefit obligation               |  |      | 164,823 |  |      |   | 158,351 | 
|Fair value of plan assets                    |  |      | 107,881 |  |      |   | 102,092 | 



29



---

A summary of the components of net periodic benefit cost for the pension plans is as follows:



|                                                                                               |  |      |        |   |      |   |        |      |  |   |        |  
|---------------------------------------------------------------------------------------------- |  | ---- | ------ | - | ---- | - | ------ | ---- |  | - | ------ | -
|                                                                                               |  | 2011 |        |   | 2010 |   |        | 2009 | 
|Components of net periodic benefit cost:                                                       |  |      |        |   |      |   |        |      |  |   |        |  
|Service cost                                                                                   |  | $    | 957    |   |      | $ | 730    |      |  | $ | 954    |  
|Interest cost                                                                                  |  |      | 8,757  |   |      |   | 9,279  |      |  |   | 9,128  |  
|Expected return on plan assets                                                                 |  |      | (6,588 | ) |      |   | (5,637 | )    |  |   | (8,049 | )
|Amortization of transition obligation                                                          |  |      | 6      |   |      |   | 6      |      |  |   | 6      |  
|Amortization of prior service cost                                                             |  |      | 178    |   |      |   | 261    |      |  |   | 260    |  
|Amortization of actuarial loss                                                                 |  |      | 133    |   |      |   | 1,942  |      |  |   | 459    |  
|Settlements                                                                                    |  |      | (3     | ) |      |   | 126    |      |  |   | -      |  
|                                                                                               |  |      |        |   |      |   |        |      |  |   |        |  
|Net periodic benefit cost                                                                      |  |      | 3,440  |   |      |   | 6,707  |      |  |   | 2,758  |  
|Other changes in plan assets and benefit obligations recognized in other comprehensive income: |  |      |        |   |      |   |        |      |  |   |        |  
|Actuarial loss                                                                                 |  |      | 1,175  |   |      |   | 6,069  |      |  |   | 27,681 |  
|Prior service cost                                                                             |  |      | 198    |   |      |   | 53     |      |  |   | -      |  
|Amortization of prior service cost                                                             |  |      | (178   | ) |      |   | (261   | )    |  |   | (260   | )
|Amortization of actuarial loss                                                                 |  |      | (133   | ) |      |   | (1,942 | )    |  |   | (459   | )
|Amortization of transition obligation                                                          |  |      | (6     | ) |      |   | (6     | )    |  |   | (6     | )
|Settlements                                                                                    |  |      | 3      |   |      |   | (126   | )    |  |   | -      |  
|                                                                                               |  |      |        |   |      |   |        |      |  |   |        |  
|Total recognized in net periodic benefit cost and other comprehensive income                   |  | $    | 4,499  |   |      | $ | 10,494 |      |  | $ | 29,714 |  
|                                                                                               |  |      |        |   |      |   |        |      |  |   |        |  

A summary of the components of net periodic benefit cost for the postretirement benefit plan is as follows:



|                                                                                               |  |      |         |   |  |  |      |   |         |   |  |      |  |   |         |  
|---------------------------------------------------------------------------------------------- |  | ---- | ------- | - |  |  | ---- | - | ------- | - |  | ---- |  | - | ------- | -
|                                                                                               |  | 2011 |         |   |  |  | 2010 |   |         |   |  | 2009 | 
|Components of net periodic benefit cost:                                                       |  |      |         |   |  |  |      |   |         |   |  |      |  |   |         |  
|Service cost                                                                                   |  | $    | 2,290   |   |  |  |      | $ | 2,365   |   |  |      |  | $ | 3,495   |  
|Interest cost                                                                                  |  |      | 6,014   |   |  |  |      |   | 7,359   |   |  |      |  |   | 8,682   |  
|Expected return on plan assets                                                                 |  |      | (4,503  | ) |  |  |      |   | (4,107  | ) |  |      |  |   | (5,100  | )
|Amortization of prior service credit                                                           |  |      | (7,712  | ) |  |  |      |   | (7,418  | ) |  |      |  |   | (7,418  | )
|Amortization of actuarial loss                                                                 |  |      | 1,078   |   |  |  |      |   | 2,386   |   |  |      |  |   | 4,224   |  
|                                                                                               |  |      |         |   |  |  |      |   |         |   |  |      |  |   |         |  
|Net periodic benefit cost                                                                      |  |      | (2,833  | ) |  |  |      |   | 585     |   |  |      |  |   | 3,883   |  
|Other changes in plan assets and benefit obligations recognized in other comprehensive income: |  |      |         |   |  |  |      |   |         |   |  |      |  |   |         |  
|Actuarial gain                                                                                 |  |      | (21,265 | ) |  |  |      |   | (21,723 | ) |  |      |  |   | (14,739 | )
|Prior service credit added during the year                                                     |  |      | (7,263  | ) |  |  |      |   | -       |   |  |      |  |   | -       |  
|Amortization of actuarial loss                                                                 |  |      | (1,078  | ) |  |  |      |   | (2,386  | ) |  |      |  |   | (4,224  | )
|Amortization of prior service credit                                                           |  |      | 7,712   |   |  |  |      |   | 7,418   |   |  |      |  |   | 7,418   |  
|                                                                                               |  |      |         |   |  |  |      |   |         |   |  |      |  |   |         |  
|Total recognized in net periodic benefit cost and other comprehensive income                   |  | $    | (24,727 | ) |  |  |      | $ | (16,106 | ) |  |      |  | $ | (7,662  | )
|                                                                                               |  |      |         |   |  |  |      |   |         |   |  |      |  |   |         |  



30



---

At February 28, 2011 and 2010, the assets of the plans are held in trust and allocated as follows:



|                           |  |               |     |  |  |  |                         |  |     |  |  |      |  |     |  |      |  |     |  |                   |  |          
|-------------------------- |  | ------------- | --- |  |  |  | ----------------------- |  | --- |  |  | ---- |  | --- |  | ---- |  | --- |  | ----------------- |  | ---------
|                           |  | Pension Plans |     |  |  |  | Postretirement Benefits
|                           |  | 2011          |     |  |  |  | 2010                    |  |     |  |  | 2011 |  |     |  | 2010 |  |     |  | Target Allocation
|Equity securities:         |  |               |     |  |  |  |                         |  |     |  |  |      |  |     |  |      |  |     |  |                   |  |          
|US                         |  |               | 51% |  |  |  |                         |  | 46% |  |  |      |  | 43% |  |      |  | 37% |  |                   |  | 15% - 35%
|International              |  |               | 31% |  |  |  |                         |  | 31% |  |  |      |  | N/A |  |      |  | N/A |  |                   |  | N/A      
|Debt securities:           |  |               |     |  |  |  |                         |  |     |  |  |      |  |     |  |      |  |     |  |                   |  |          
|US                         |  |               | 48% |  |  |  |                         |  | 53% |  |  |      |  | 54% |  |      |  | 59% |  |                   |  | 55% - 75%
|International              |  |               | 67% |  |  |  |                         |  | 67% |  |  |      |  | N/A |  |      |  | N/A |  |                   |  | N/A      
|Cash and cash equivalents: |  |               |     |  |  |  |                         |  |     |  |  |      |  |     |  |      |  |     |  |                   |  |          
|US                         |  |               | 1%  |  |  |  |                         |  | 1%  |  |  |      |  | 3%  |  |      |  | 4%  |  |                   |  | 0% - 20% 
|International              |  |               | 2%  |  |  |  |                         |  | 2%  |  |  |      |  | N/A |  |      |  | N/A |  |                   |  | N/A      

As of February 28, 2011, the investment policy for the U.S. pension plans targets an approximately even
distribution between equity securities and debt securities with a minimal level of cash maintained in order to meet obligations as they come due. The investment policy for the international pension plans targets an approximately 30/60/10
distribution between equity securities, debt securities and cash and cash equivalents.

The investment policy for the postretirement benefit
plan targets a distribution among equity securities, debt securities and cash and cash equivalents as noted above. All investments are actively managed, with debt securities averaging 2.5 years to maturity with a credit rating of A
or better. This policy is subject to review and change.

The following table summarizes the fair value of the defined benefit pension plan
assets at February 28, 2011:



|                       |  |                                |         |  |  |  |                                                             |   |       |  |  |                                             |  |   |         | 
|---------------------- |  | ------------------------------ | ------- |  |  |  | ----------------------------------------------------------- | - | ----- |  |  | ------------------------------------------- |  | - | ------- | 
|                       |  | Fair value atFebruary 28, 2011 |         |  |  |  | Quoted prices inactive markets foridentical assets(Level 1) |   |       |  |  | Significant otherobservable inputs(Level 2) | 
|U.S. plans:            |  |                                |         |  |  |  |                                                             |   |       |  |  |                                             |  |   |         | 
|Short-term investments |  | $                              | 689     |  |  |  |                                                             | $ | 689   |  |  |                                             |  | $ | -       | 
|Equity securities      |  |                                | 42,776  |  |  |  |                                                             |   | -     |  |  |                                             |  |   | 42,776  | 
|Fixed-income funds     |  |                                | 40,717  |  |  |  |                                                             |   | -     |  |  |                                             |  |   | 40,717  | 
|International plans:   |  |                                |         |  |  |  |                                                             |   |       |  |  |                                             |  |   |         | 
|Short-term investments |  |                                | 639     |  |  |  |                                                             |   | 639   |  |  |                                             |  |   | -       | 
|Equity securities      |  |                                | 7,191   |  |  |  |                                                             |   | -     |  |  |                                             |  |   | 7,191   | 
|Fixed-income funds     |  |                                | 15,869  |  |  |  |                                                             |   | -     |  |  |                                             |  |   | 15,869  | 
|                       |  |                                |         |  |  |  |                                                             |   |       |  |  |                                             |  |   |         | 
|Total:                 |  | $                              | 107,881 |  |  |  |                                                             | $ | 1,328 |  |  |                                             |  | $ | 106,553 | 
|                       |  |                                |         |  |  |  |                                                             |   |       |  |  |                                             |  |   |         | 

The following table summarizes the fair value of the defined benefit pension plan assets at February 28, 2010:



|                       |  |                                |         |  |  |  |                                                             |   |     |  |  |                                             |  |   |         | 
|---------------------- |  | ------------------------------ | ------- |  |  |  | ----------------------------------------------------------- | - | --- |  |  | ------------------------------------------- |  | - | ------- | 
|                       |  | Fair value atFebruary 28, 2010 |         |  |  |  | Quoted prices inactive markets foridentical assets(Level 1) |   |     |  |  | Significant otherobservable inputs(Level 2) | 
|U.S. plans:            |  |                                |         |  |  |  |                                                             |   |     |  |  |                                             |  |   |         | 
|Short-term investments |  | $                              | 683     |  |  |  |                                                             | $ | 683 |  |  |                                             |  | $ | -       | 
|Equity securities      |  |                                | 38,079  |  |  |  |                                                             |   | -   |  |  |                                             |  |   | 38,079  | 
|Fixed-income funds     |  |                                | 43,073  |  |  |  |                                                             |   | -   |  |  |                                             |  |   | 43,073  | 
|International plans:   |  |                                |         |  |  |  |                                                             |   |     |  |  |                                             |  |   |         | 
|Short-term investments |  |                                | 241     |  |  |  |                                                             |   | 241 |  |  |                                             |  |   | -       | 
|Equity securities      |  |                                | 6,487   |  |  |  |                                                             |   | -   |  |  |                                             |  |   | 6,487   | 
|Fixed-income funds     |  |                                | 13,529  |  |  |  |                                                             |   | -   |  |  |                                             |  |   | 13,529  | 
|                       |  |                                |         |  |  |  |                                                             |   |     |  |  |                                             |  |   |         | 
|Total:                 |  | $                              | 102,092 |  |  |  |                                                             | $ | 924 |  |  |                                             |  | $ | 101,168 | 
|                       |  |                                |         |  |  |  |                                                             |   |     |  |  |                                             |  |   |         | 



31



---

The following table summarizes the fair value of the postretirement benefit plan assets at February 28,
2011:



|                       |  |                                |        |  |  |  |                                                             |   |        |  |  |                                             |  |   |        | 
|---------------------- |  | ------------------------------ | ------ |  |  |  | ----------------------------------------------------------- | - | ------ |  |  | ------------------------------------------- |  | - | ------ | 
|                       |  | Fair value atFebruary 28, 2011 |        |  |  |  | Quoted prices inactive markets foridentical assets(Level 1) |   |        |  |  | Significant otherobservable inputs(Level 2) | 
|Short-term investments |  | $                              | 1,176  |  |  |  |                                                             | $ | 1,176  |  |  |                                             |  | $ | -      | 
|Equity securities      |  |                                | 29,229 |  |  |  |                                                             |   | 29,229 |  |  |                                             |  |   | -      | 
|Fixed-income funds     |  |                                | 36,530 |  |  |  |                                                             |   | -      |  |  |                                             |  |   | 36,530 | 
|                       |  |                                |        |  |  |  |                                                             |   |        |  |  |                                             |  |   |        | 
|Total:                 |  | $                              | 66,935 |  |  |  |                                                             | $ | 30,405 |  |  |                                             |  | $ | 36,530 | 
|                       |  |                                |        |  |  |  |                                                             |   |        |  |  |                                             |  |   |        | 

The following table summarizes the fair value of the postretirement benefit plan assets at February 28, 2010:



|                       |  |                                |        |  |  |  |                                                             |   |        |  |  |                                             |  |   |        | 
|---------------------- |  | ------------------------------ | ------ |  |  |  | ----------------------------------------------------------- | - | ------ |  |  | ------------------------------------------- |  | - | ------ | 
|                       |  | Fair value atFebruary 28, 2010 |        |  |  |  | Quoted prices inactive markets foridentical assets(Level 1) |   |        |  |  | Significant otherobservable inputs(Level 2) | 
|Short-term investments |  | $                              | 2,565  |  |  |  |                                                             | $ | 2,565  |  |  |                                             |  | $ | -      | 
|Equity securities      |  |                                | 25,035 |  |  |  |                                                             |   | 25,035 |  |  |                                             |  |   | -      | 
|Fixed-income funds     |  |                                | 39,328 |  |  |  |                                                             |   | -      |  |  |                                             |  |   | 39,328 | 
|                       |  |                                |        |  |  |  |                                                             |   |        |  |  |                                             |  |   |        | 
|Total:                 |  | $                              | 66,928 |  |  |  |                                                             | $ | 27,600 |  |  |                                             |  | $ | 39,328 | 
|                       |  |                                |        |  |  |  |                                                             |   |        |  |  |                                             |  |   |        | 

Short-term investments: Short-term investments are valued at the closing price on the active
market based on exchange rate to the United States dollar.

Equity securities: The fair value of
common / collective trust funds are determined based on the quoted prices of the underlying investments. Common stock is valued at the closing price reported on the active market on which the individual securities are traded.

Fixed-income funds: The fair value of common / collective trust funds are determined based on the quoted prices of
the underlying investments. Fixed income funds, which primarily consist of corporate and government bonds, are valued using evaluated prices, such as dealer quotes, available trade information, spreads, bids and offers, prepayment speeds,
U.S. Treasury curves and interest rate movements, provided by a pricing vendor.

Although the Corporation does not anticipate that
contributions to the Gibson Retirement Plan will be required in 2012, it may make contributions in excess of the legally required minimum contribution level. Any voluntary contributions by the Corporation are not expected to exceed deductible limits
in accordance with Internal Revenue Service (IRS) regulations.

Based on historic patterns and currently scheduled benefit
payments, the Corporation expects to contribute $2,196 to the Supplemental Executive Retirement Plan in 2012. The plan is a nonqualified and unfunded plan, and annual contributions, which are equal to benefit payments, are made from the
Corporations general funds.

In addition, the Corporation does not anticipate contributing to the postretirement benefit plan in 2012.

The benefits expected to be paid out are as follows:



|            |  |              |        |  |  |  |                                            |   |        |  |  |                                            |  |   |        | 
|----------- |  | ------------ | ------ |  |  |  | ------------------------------------------ | - | ------ |  |  | ------------------------------------------ |  | - | ------ | 
|            |  |              |        |  |  |  | Postretirement Benefits                    |  
|            |  | PensionPlans |        |  |  |  | Excluding Effect ofMedicare Part D Subsidy |   |        |  |  | Including Effect ofMedicare Part D Subsidy | 
|2012        |  | $            | 11,131 |  |  |  |                                            | $ | 5,289  |  |  |                                            |  | $ | 4,529  | 
|2013        |  |              | 11,334 |  |  |  |                                            |   | 5,609  |  |  |                                            |  |   | 4,792  | 
|2014        |  |              | 11,392 |  |  |  |                                            |   | 5,826  |  |  |                                            |  |   | 4,874  | 
|2015        |  |              | 11,317 |  |  |  |                                            |   | 6,085  |  |  |                                            |  |   | 5,030  | 
|2016        |  |              | 11,784 |  |  |  |                                            |   | 6,305  |  |  |                                            |  |   | 6,059  | 
|2017  2021 |  |              | 57,969 |  |  |  |                                            |   | 33,717 |  |  |                                            |  |   | 32,433 | 



32



---

NOTE 13  LONG-TERM LEASES AND COMMITMENTS

The Corporation is committed under noncancelable operating leases for commercial properties (certain of which have been subleased) and
equipment, terms of which are generally less than 10 years. Rental expense under operating leases for the years ended February 28, 2011, 2010 and 2009 is as follows:



|                   |  |      |         |   |  |  |      |   |         |   |  |      |  |   |        |  
|------------------ |  | ---- | ------- | - |  |  | ---- | - | ------- | - |  | ---- |  | - | ------ | -
|                   |  | 2011 |         |   |  |  | 2010 |   |         |   |  | 2009 | 
|Gross rentals      |  | $    | 33,452  |   |  |  |      | $ | 47,473  |   |  |      |  | $ | 48,332 |  
|Sublease rentals   |  |      | (16,387 | ) |  |  |      |   | (24,891 | ) |  |      |  |   | (460   | )
|                   |  |      |         |   |  |  |      |   |         |   |  |      |  |   |        |  
|Net rental expense |  | $    | 17,065  |   |  |  |      | $ | 22,582  |   |  |      |  | $ | 47,872 |  
|                   |  |      |         |   |  |  |      |   |         |   |  |      |  |   |        |  

At February 28, 2011, future minimum rental payments for noncancelable operating leases, net of aggregate future
minimum noncancelable sublease rentals, are as follows:



|                 |  |   |         |  
|---------------- |  | - | ------- | -
|Gross rentals:   |  |   |         |  
|2012             |  | $ | 16,195  |  
|2013             |  |   | 11,599  |  
|2014             |  |   | 8,075   |  
|2015             |  |   | 6,143   |  
|2016             |  |   | 4,831   |  
|Later years      |  |   | 10,525  |  
|                 |  |   |         |  
|                 |  |   | 57,368  |  
|Sublease rentals |  |   | (36,052 | )
|                 |  |   |         |  
|Net rentals      |  | $ | 21,316  |  
|                 |  |   |         |  

The majority of the sublease rentals in the table above are being paid by Schurman. These amounts relate to retail stores
acquired by Schurman that are being subleased to Schurman. See Note 2 for additional information. The failure of Schurman to operate the retail stores successfully could have a material adverse effect on the Corporation, because if Schurman is
not able to comply with its obligations under the subleases, the Corporation remains contractually obligated, as primary lessee, under those leases.

NOTE 14  FAIR VALUE MEASUREMENTS

Assets and liabilities measured at fair value are classified using the fair value hierarchy based upon the transparency of inputs as of
the measurement date. The classification of fair value measurements within the hierarchy is based upon the lowest level of input that is significant to the measurement. The three levels are defined as follows:



| |  |  | Level 1  Valuation is based upon quoted prices (unadjusted) in active markets for identical assets or liabilities.
| | - |  | -------------------------------------------------------------------------------------------------------------------



| |  |  | Level 2  Valuation is based upon quoted prices for similar assets and liabilities in active markets, or other inputs that are
observable for the asset or liability, either directly or indirectly, for substantially the full term of the financial instrument.
| | - |  | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Level 3  Valuation is based upon unobservable inputs that are significant to the fair value measurement.
| | - |  | ---------------------------------------------------------------------------------------------------------



33



---

The following table summarizes the financial assets measured at fair value as of the measurement date,
February 28, 2011, and the basis for that measurement, by level within the fair value hierarchy:



|                                           |  |                              |        |  |  |  |                                                                           |   |        |  |  |                                                                         |  |   |       |  |                                         |  |  |   |   | 
|------------------------------------------ |  | ---------------------------- | ------ |  |  |  | ------------------------------------------------------------------------- | - | ------ |  |  | ----------------------------------------------------------------------- |  | - | ----- |  | --------------------------------------- |  |  | - | - | 
|                                           |  | Balanceas
ofFebruary 28,2011 |        |  |  |  | Quoted pricesin activemarkets foridentical assetsand liabilities(Level
1) |   |        |  |  | Quoted pricesin activemarkets forsimilar assetsand liabilities(Level
2) |  |   |       |  | Significantunobservableinputs(Level
 3) | 
|Assets measured on a recurring basis:      |  |                              |        |  |  |  |                                                                           |   |        |  |  |                                                                         |  |   |       |  |                                         |  |  |   |   | 
|Active employees medical plan trustassets |  | $                            | 3,223  |  |  |  |                                                                           | $ | 3,223  |  |  |                                                                         |  | $ | -     |  |                                         |  |  | $ | - | 
|Deferred compensation plan assets(1)       |  |                              | 6,871  |  |  |  |                                                                           |   | 6,871  |  |  |                                                                         |  |   | -     |  |                                         |  |  |   | - | 
|                                           |  |                              |        |  |  |  |                                                                           |   |        |  |  |                                                                         |  |   |       |  |                                         |  |  |   |   | 
|Total                                      |  | $                            | 10,094 |  |  |  |                                                                           | $ | 10,094 |  |  |                                                                         |  | $ | -     |  |                                         |  |  | $ | - | 
|                                           |  |                              |        |  |  |  |                                                                           |   |        |  |  |                                                                         |  |   |       |  |                                         |  |  |   |   | 
|Assets measured on a non-recurringbasis:   |  |                              |        |  |  |  |                                                                           |   |        |  |  |                                                                         |  |   |       |  |                                         |  |  |   |   | 
|Assets held for sale                       |  | $                            | 5,282  |  |  |  |                                                                           | $ | -      |  |  |                                                                         |  | $ | 5,282 |  |                                         |  |  | $ | - | 
|                                           |  |                              |        |  |  |  |                                                                           |   |        |  |  |                                                                         |  |   |       |  |                                         |  |  |   |   | 
|Total                                      |  | $                            | 5,282  |  |  |  |                                                                           | $ | -      |  |  |                                                                         |  | $ | 5,282 |  |                                         |  |  | $ | - | 
|                                           |  |                              |        |  |  |  |                                                                           |   |        |  |  |                                                                         |  |   |       |  |                                         |  |  |   |   | 

The following table summarizes the financial assets measured at fair value as of the measurement date, February 28,
2010, and the basis for that measurement, by level within the fair value hierarchy:



|                                           |  |                              |       |  |  |  |                                                                           |   |       |  |  |                                                                         |  |   |       |  |                                         |  |  |   |   | 
|------------------------------------------ |  | ---------------------------- | ----- |  |  |  | ------------------------------------------------------------------------- | - | ----- |  |  | ----------------------------------------------------------------------- |  | - | ----- |  | --------------------------------------- |  |  | - | - | 
|                                           |  | Balanceas
ofFebruary 28,2010 |       |  |  |  | Quoted pricesin activemarkets foridentical assetsand liabilities(Level
1) |   |       |  |  | Quoted pricesin activemarkets forsimilar assetsand liabilities(Level
2) |  |   |       |  | Significantunobservableinputs(Level
 3) | 
|Assets measured on a recurring basis:      |  |                              |       |  |  |  |                                                                           |   |       |  |  |                                                                         |  |   |       |  |                                         |  |  |   |   | 
|Active employees medical plan trustassets |  | $                            | 4,087 |  |  |  |                                                                           | $ | 4,087 |  |  |                                                                         |  | $ | -     |  |                                         |  |  | $ | - | 
|Deferred compensation plan assets(1)       |  |                              | 4,785 |  |  |  |                                                                           |   | 4,785 |  |  |                                                                         |  |   | -     |  |                                         |  |  |   | - | 
|                                           |  |                              |       |  |  |  |                                                                           |   |       |  |  |                                                                         |  |   |       |  |                                         |  |  |   |   | 
|Total                                      |  | $                            | 8,872 |  |  |  |                                                                           | $ | 8,872 |  |  |                                                                         |  | $ | -     |  |                                         |  |  | $ | - | 
|                                           |  |                              |       |  |  |  |                                                                           |   |       |  |  |                                                                         |  |   |       |  |                                         |  |  |   |   | 
|Assets measured on a non-recurringbasis:   |  |                              |       |  |  |  |                                                                           |   |       |  |  |                                                                         |  |   |       |  |                                         |  |  |   |   | 
|Assets held for sale                       |  | $                            | 5,557 |  |  |  |                                                                           | $ | -     |  |  |                                                                         |  | $ | 5,557 |  |                                         |  |  | $ | - | 
|                                           |  |                              |       |  |  |  |                                                                           |   |       |  |  |                                                                         |  |   |       |  |                                         |  |  |   |   | 
|Total                                      |  | $                            | 5,557 |  |  |  |                                                                           | $ | -     |  |  |                                                                         |  | $ | 5,557 |  |                                         |  |  | $ | - | 
|                                           |  |                              |       |  |  |  |                                                                           |   |       |  |  |                                                                         |  |   |       |  |                                         |  |  |   |   | 





|(1) | There is an offsetting liability for the obligation to its employees on the Corporations books.
|--- | ------------------------------------------------------------------------------------------------

The fair value of the investments in the active employees medical plan trust was considered a Level 1 valuation as it is based on the quoted
market value per share of each individual security investment in an active market.

The deferred compensation plan is comprised of mutual fund
assets and the Corporations common shares. The fair value of the mutual fund assets was considered a Level 1 valuation as it is based on each funds quoted market value per share in an active market. The fair value of the
Corporations common shares was considered a Level 1 valuation as it is based on the quoted market value per share of the Class A common shares in an active market. Although the Corporation is under no obligation to fund
employees nonqualified accounts, the fair value of the related non-qualified deferred compensation liability is based on the fair value of the mutual fund assets and the Corporations common shares.

Certain assets are measured at fair value on a nonrecurring basis and are subject to fair value adjustments only in certain circumstances. In accordance
with ASC 360, during the fourth quarter of 2010, assets held for sale relating to the Corporations party goods product lines with a carrying value of $13,936 were written down to



34



---

fair value of $5,875, less cost to sell of $318, or $5,557. This resulted in an impairment charge of $8,379, which was recorded in Material, labor and other production costs on the
Consolidated Statement of Operations. The assets held for sale included land and buildings related to the Kalamazoo facility within the North American Social Expression Products segment. During the fourth quarter of 2011, these assets were
subsequently re-measured, at fair value less cost to sell, and an additional impairment charge of $275 was recorded. The fair value of the assets held for sale was considered a Level 2 valuation as it was based on observable selling prices for
similar assets that were sold within the past twelve to eighteen months. In addition, land, buildings and certain equipment associated with a distribution facility in the International Social Expression Products segment have been reclassified to
Assets held for sale on the Consolidated Statement of Financial Position, for all periods presented, as the location met the criteria to be classified as such during 2011. Bids from third parties for the purchase of these assets exceed
current book value, therefore no adjustments to the carrying values were required in 2011. The assets included in Assets held for sale are expected to sell within one year.

NOTE 15  COMMON SHARES AND STOCK BASED COMPENSATION

At February 28, 2011 and 2010, common shares authorized consisted of 187,600,000 Class A and 15,832,968 Class B common
shares.

Class A common shares have one vote per share and Class B common shares have ten votes per share. There is no public market
for the Class B common shares of the Corporation. Pursuant to the Corporations Amended and Restated Articles of Incorporation, a holder of Class B common shares may not transfer such Class B common shares (except to permitted
transferees, a group that generally includes members of the holders extended family, family trusts and charities) unless such holder first offers such shares to the Corporation for purchase at the most recent closing price for the
Corporations Class A common shares. While it is the Corporations general policy to repurchase Class B common shares whenever they are offered by a holder, if the Corporation does not purchase such Class B common shares,
the holder must convert such shares, on a share for share basis, into Class A common shares prior to any transfer, other than to a permitted transferee.

Total stock-based compensation expense, recognized in Administrative and general expenses on the Consolidated Statement of Operations, was $13,017 ($10,204 net of tax), which reduced
earnings per share and earnings per share  assuming dilution by $0.26 and $0.25 per share, respectively, during the year ended February 28, 2011. During 2010, total stock-based compensation expense was $5,819 ($3,648 net of
tax), which reduced both earnings per share and earnings per share  assuming dilution by $0.09 per share. During 2009, total stock-based compensation expense was $4,369 ($2,738 net of tax), which reduced both earnings per share and
earnings per share  assuming dilution by $0.06 per share.

Under the Corporations stock option plans, options to purchase
common shares are granted to directors, officers and other key employees at the then-current market price. In general, subject to continuing service, options become exercisable commencing twelve months after the date of grant in annual installments
and expire over a period of not more than ten years from the date of grant. The Corporation generally issues new shares when options to purchase Class A common shares are exercised and treasury shares when options to purchase Class B
common shares are exercised.

Stock option transactions and prices are summarized as follows:



|                                 |  |                         |            |   |  |  |                                |   |       |  |  |                                                     |  |  |     |  |                                         |  |  |   |        | 
|-------------------------------- |  | ----------------------- | ---------- | - |  |  | ------------------------------ | - | ----- |  |  | --------------------------------------------------- |  |  | --- |  | --------------------------------------- |  |  | - | ------ | 
|                                 |  | Number ofClass AOptions |            |   |  |  | Weighted-AverageExercise Price |   |       |  |  | Weighted-AverageRemainingContractualTerm (in years) |  |  |     |  | Aggregate 
IntrinsicValue(in thousands) | 
|Outstanding at February 28, 2010 |  |                         | 5,305,132  |   |  |  |                                | $ | 19.00 |  |  |                                                     |  |  |     |  |                                         |  |  |   |        | 
|Granted                          |  |                         | 587,394    |   |  |  |                                |   | 24.52 |  |  |                                                     |  |  |     |  |                                         |  |  |   |        | 
|Exercised                        |  |                         | (1,010,493 | ) |  |  |                                |   | 23.92 |  |  |                                                     |  |  |     |  |                                         |  |  |   |        | 
|Cancelled                        |  |                         | (348,102   | ) |  |  |                                |   | 21.70 |  |  |                                                     |  |  |     |  |                                         |  |  |   |        | 
|                                 |  |                         |            |   |  |  |                                |   |       |  |  |                                                     |  |  |     |  |                                         |  |  |   |        | 
|Outstanding at February 28, 2011 |  |                         | 4,533,931  |   |  |  |                                | $ | 16.01 |  |  |                                                     |  |  | 6.0 |  |                                         |  |  | $ | 14,260 | 
|                                 |  |                         |            |   |  |  |                                |   |       |  |  |                                                     |  |  |     |  |                                         |  |  |   |        | 
|Exercisable at February 28, 2011 |  |                         | 3,557,127  |   |  |  |                                | $ | 20.96 |  |  |                                                     |  |  | 5.5 |  |                                         |  |  | $ | 8,291  | 



35



---



|                                 |  |                         |           |   |  |  |                                |   |       |  |  |                                                      |  |     |  |                                        |  |   |       | 
|-------------------------------- |  | ----------------------- | --------- | - |  |  | ------------------------------ | - | ----- |  |  | ---------------------------------------------------- |  | --- |  | -------------------------------------- |  | - | ----- | 
|                                 |  | Number ofClass BOptions |           |   |  |  | Weighted-AverageExercise Price |   |       |  |  | Weighted-AverageRemainingContractualTerm
 (in years) |  |     |  | AggregateIntrinsic Value(in thousands) | 
|Outstanding at February 28, 2010 |  |                         | 1,210,520 |   |  |  |                                | $ | 20.19 |  |  |                                                      |  |     |  |                                        |  |   |       | 
|Granted                          |  |                         | 118,375   |   |  |  |                                |   | 24.69 |  |  |                                                      |  |     |  |                                        |  |   |       | 
|Exercised                        |  |                         | (162,500  | ) |  |  |                                |   | 24.91 |  |  |                                                      |  |     |  |                                        |  |   |       | 
|                                 |  |                         |           |   |  |  |                                |   |       |  |  |                                                      |  |     |  |                                        |  |   |       | 
|Outstanding at February 28, 2011 |  |                         | 1,166,395 |   |  |  |                                | $ | 19.96 |  |  |                                                      |  | 5.7 |  |                                        |  | $ | 2,578 | 
|                                 |  |                         |           |   |  |  |                                |   |       |  |  |                                                      |  |     |  |                                        |  |   |       | 
|Exercisable at February 28, 2011 |  |                         | 865,187   |   |  |  |                                | $ | 22.96 |  |  |                                                      |  | 5.2 |  |                                        |  | $ | 639   | 

The fair value of the options granted is estimated using the Black-Scholes option-pricing model with the following
assumptions:



|                          |  |      |      |   |  |  |      |  |      |   |  |      |  |  |      |  
|------------------------- |  | ---- | ---- | - |  |  | ---- |  | ---- | - |  | ---- |  |  | ---- | -
|                          |  | 2011 |      |   |  |  | 2010 |  |      |   |  | 2009 | 
|Risk-free interest rate   |  |      | 1.4  | % |  |  |      |  | 1.3  | % |  |      |  |  | 2.5  | %
|Dividend yield            |  |      | 2.3  | % |  |  |      |  | 6.0  | % |  |      |  |  | 2.7  | %
|Expected stock volatility |  |      | 0.81 |   |  |  |      |  | 0.71 |   |  |      |  |  | 0.31 |  
|Expected life in years    |  |      | 2.3  |   |  |  |      |  | 2.4  |   |  |      |  |  | 2.4  |  

The weighted average fair value per share of options granted during 2011, 2010 and 2009 was $10.43, $2.83 and $3.13,
respectively. The total intrinsic value of options exercised was $9,377, $1,985 and $116 in 2011, 2010 and 2009, respectively.

During 2009,
approximately 60,000 performance shares were awarded to certain executive officers under the American Greetings 2007 Omnibus Incentive Compensation Plan (the Plan). The performance shares represent the right to receive Class B
common shares, at no cost to the officer, upon achievement of management objectives over a performance period of up to two years. The number of performance shares actually earned is based on the percentage of the officers target incentive
award, if any, that the officer achieves during the performance period under the Corporations Key Management Annual Incentive Plan. The Corporation recognizes compensation expense related to performance shares ratably over the estimated period
during which the shares could be earned. During 2009, the target incentive awards were not earned as operating targets were not reached and thus, no compensation expense related to the performance shares was recognized. During 2010, the management
objectives were met and the executives earned all 59,864 performance shares.

In 2010, the shareholders approved an amendment to the Plan
reserving an additional 1,600,000 Class A common shares and 400,000 Class B common shares for issuance under the Plan. In connection with this amendment, in April 2009, performance shares were awarded to certain of the Corporations
employees, including executive officers under the Plan. The performance shares represent the right to receive Class A common shares or Class B common shares, at no cost to the employee, upon achievement of management objectives over up to
three annual performance periods and the satisfaction of a service-based vesting period.

The number of performance shares actually credited to
a participant is based on achieving a corporate consolidated earnings before interest and taxes (EBIT) goal at the end of each of the three annual performance periods. Each of the three annual performance periods are subject to the same
EBIT goals, which were established as of the date of grant. At the end of each performance period, provided that the performance objectives are met, the shares are then subject to a vesting requirement of two years of continuing service. The
Corporation recognizes compensation expense related to performance shares ratably over the estimated combined performance and vesting period. During 2010, the required performance objectives for the first year performance period were satisfied and
709,000 performance shares were credited to participants. During 2011, the required performance objectives for the second year performance period were satisfied and 742,000 performance shares were credited to participants.



36



---

The following table summarizes the activity related to performance shares during 2011:



|                              |  |                                   |          |   |  |  |                                                     |  |     |  |  |                                        |  |   |        | 
|----------------------------- |  | --------------------------------- | -------- | - |  |  | --------------------------------------------------- |  | --- |  |  | -------------------------------------- |  | - | ------ | 
|                              |  | Number ofClass
APerformanceShares |          |   |  |  | Weighted-AverageRemainingContractualTerm (in years) |  |     |  |  | AggregateIntrinsic Value(in thousands) | 
|Unvested at February 28, 2010 |  |                                   | 615,000  |   |  |  |                                                     |  |     |  |  |                                        |  |   |        | 
|Credited                      |  |                                   | 648,000  |   |  |  |                                                     |  |     |  |  |                                        |  |   |        | 
|Vested                        |  |                                   | (286,483 | ) |  |  |                                                     |  |     |  |  |                                        |  |   |        | 
|Forfeited                     |  |                                   | (227,017 | ) |  |  |                                                     |  |     |  |  |                                        |  |   |        | 
|                              |  |                                   |          |   |  |  |                                                     |  |     |  |  |                                        |  |   |        | 
|Unvested at February 28, 2011 |  |                                   | 749,500  |   |  |  |                                                     |  | 1.3 |  |  |                                        |  | $ | 16,227 | 
|                              |  |                                   |          |   |  |  |                                                     |  |     |  |  |                                        |  |   |        | 
|                              |  |                                   |          |   | 
|                              |  | Number ofClass BPerformanceShares |          |   |  |  |                                                     |  |     |  |  |                                        | 
|Unvested at February 28, 2010 |  |                                   | 153,864  |   |  |  |                                                     |  |     |  |  |                                        |  |   |        | 
|Credited                      |  |                                   | 94,000   |   |  |  |                                                     |  |     |  |  |                                        |  |   |        | 
|Vested                        |  |                                   | (106,864 | ) |  |  |                                                     |  |     |  |  |                                        |  |   |        | 
|Forfeited                     |  |                                   | -        |   |  |  |                                                     |  |     |  |  |                                        |  |   |        | 
|                              |  |                                   |          |   |  |  |                                                     |  |     |  |  |                                        |  |   |        | 
|Unvested at February 28, 2011 |  |                                   | 141,000  |   |  |  |                                                     |  | 1.3 |  |  |                                        |  | $ | 3,053  | 
|                              |  |                                   |          |   |  |  |                                                     |  |     |  |  |                                        |  |   |        | 

The fair value of the performance shares is estimated using the Black-Scholes option-pricing model with the following
assumptions:



|                          |  |      |      |   |  |  |      |  |      |  
|------------------------- |  | ---- | ---- | - |  |  | ---- |  | ---- | -
|                          |  | 2011 |      |   |  |  | 2010 | 
|Risk-free interest rate   |  |      | 1.62 | % |  |  |      |  | 1.54 | %
|Dividend yield            |  |      | 4.38 | % |  |  |      |  | 4.48 | %
|Expected stock volatility |  |      | 0.76 |   |  |  |      |  | 0.78 |  
|Expected life in years    |  |      | 2.5  |   |  |  |      |  | 2.3  |  

The fair value per share of the performance shares in 2011 and 2010 was $10.20 and $9.67, respectively.

During 2011, the Company awarded restricted share units to officers and other key employees. The restricted share units represent the right to receive
Class A common shares or Class B common shares, at no cost to the employee, upon the satisfaction of a two-year continuous service-based vesting period. The Corporation recognizes compensation expense related to restricted share units
ratably over the vesting period.



37



---

The following table summarizes the activity related to restricted stock units during 2011:



|                              |  |                                       |         |   |                                                     |  |     |                                        |  |   |       | 
|----------------------------- |  | ------------------------------------- | ------- | - | --------------------------------------------------- |  | --- | -------------------------------------- |  | - | ----- | 
|                              |  | Number ofClass ARestricted StockUnits |         |   | Weighted-AverageRemainingContractual Term(in years) |  |     | AggregateIntrinsic Value(in thousands) | 
|Unvested at February 28, 2010 |  |                                       | -       |   |                                                     |  |     |                                        |  |   |       | 
|Granted                       |  |                                       | 124,920 |   |                                                     |  |     |                                        |  |   |       | 
|Vested                        |  |                                       | -       |   |                                                     |  |     |                                        |  |   |       | 
|Forfeited                     |  |                                       | (13,921 | ) |                                                     |  |     |                                        |  |   |       | 
|                              |  |                                       |         |   |                                                     |  |     |                                        |  |   |       | 
|Unvested at February 28, 2011 |  |                                       | 110,999 |   |                                                     |  | 0.7 |                                        |  | $ | 2,403 | 
|                              |  |                                       |         |   |                                                     |  |     |                                        |  |   |       | 
|                              |  |                                       |        
|                              |  | Number ofClass BRestricted StockUnits |         |   |                                                     |  |     |                                        | 
|Unvested at February 28, 2010 |  |                                       | -       |   |                                                     |  |     |                                        |  |   |       | 
|Granted                       |  |                                       | 29,675  |   |                                                     |  |     |                                        |  |   |       | 
|Vested                        |  |                                       | -       |   |                                                     |  |     |                                        |  |   |       | 
|Forfeited                     |  |                                       | -       |   |                                                     |  |     |                                        |  |   |       | 
|                              |  |                                       |         |   |                                                     |  |     |                                        |  |   |       | 
|Unvested at February 28, 2011 |  |                                       | 29,675  |   |                                                     |  | 1.1 |                                        |  | $ | 642   | 
|                              |  |                                       |         |   |                                                     |  |     |                                        |  |   |       | 

The fair value of the restricted stock units is estimated using the Black-Scholes option-pricing model with the following
assumptions:



|                          |  |      |      |  
|------------------------- |  | ---- | ---- | -
|                          |  | 2011 |     
|Risk-free interest rate   |  |      | 1.09 | %
|Dividend yield            |  |      | 2.3  | %
|Expected stock volatility |  |      | 0.90 |  
|Expected life in years    |  |      | 1.6  |  

The fair value per share of the restricted share units in 2011 was $23.65 at the date of the grant.

The risk-free interest rate was based upon the U.S. Treasury yield curve at the time of the grant. Dividend yield was estimated using the
Corporations annual dividend in the year when the award was granted. Historical information was the primary basis for the estimates of expected stock volatility and expected life of the award.

As of February 28, 2011, the Corporation had unrecognized compensation expense of approximately $3,157, $4,659, and $1,326 before taxes, related to
stock options, performance shares and restricted stock units, respectively.

The unrecognized compensation expense is expected to be recognized
over an average period of approximately one year. Cash received from stock options exercised for the years ended February 28, 2011, 2010 and 2009, was $18,842, $5,834, and $366, respectively. The actual tax benefit realized from the exercise of
share-based payment arrangements totaled $6,510, $762, and $45 for the years ended February 28, 2011, 2010 and 2009, respectively.

The
number of shares available for future grant at February 28, 2011 is 924,164 Class A common shares and 134,054 Class B common shares.



38



---

NOTE 16  BUSINESS SEGMENT INFORMATION

The Corporation is organized and managed according to a number of factors, including product categories, geographic locations and
channels of distribution.

The North American Social Expression Products and International Social Expression Products segments primarily
design, manufacture and sell greeting cards and other related products through various channels of distribution with mass merchandise retailers as the primary channel. As permitted under ASC Topic 280, Segment Reporting, certain
operating divisions have been aggregated into both the North American Social Expression Products and International Social Expression Products segments. The aggregated operating divisions have similar economic characteristics, products, production
processes, types of customers and distribution methods. Approximately 54%, 51% and 54% of the North American Social Expression Products segments revenue in 2011, 2010 and 2009, respectively, is attributable to its top five customers.
Approximately 44%, 45% and 39% of the International Social Expression Products segments revenue in 2011, 2010 and 2009, respectively, is attributable to its top three customers.

At February 28, 2009, the Corporation owned and operated 341 card and gift retail stores in the United States and Canada through its Retail Operations segment. The stores were primarily located in
malls and strip shopping centers. The stores sold products purchased from the North American Social Expression Products segment as well as products purchased from other vendors. During the first quarter of 2010, the Corporation sold all of its card
and gift retail store assets to Schurman, which operates stores under the American Greetings, Carlton Cards and Papyrus brands. See Note 2 for further information.

AG Interactive distributes social expression products, including electronic greetings, personalized printable greeting cards and a broad range of graphics and digital services and products, through a
variety of electronic channels, including Web sites, Internet portals, instant messaging services and electronic mobile devices.

The
Corporations non-reportable operating segments primarily include licensing activities and the design, manufacture and sale of display fixtures.

The Corporations senior management evaluates segment performance based on earnings before foreign currency exchange gains or losses, interest income, interest expense, centrally-managed costs and
income taxes. The accounting policies of the reportable segments are the same as those described in Note 1  Significant Accounting Policies, except those that are related to LIFO or applicable to only corporate items.

Prior to the sale of the Retail Operations segment, intersegment sales from the North American Social Expression Products segment to the Retail Operations
segment were recorded at estimated arms-length prices. Intersegment sales and profits were eliminated in consolidation. All inventories resulting from intersegment sales were carried at cost. Accordingly, the Retail Operations segment recorded
full profit upon its sales to consumers.

The reporting and evaluation of segment assets include net accounts receivable, inventory on a FIFO
basis, display materials and factory supplies, prepaid expenses, other assets and net property, plant and equipment. Unallocated and intersegment items include primarily cash, taxes and LIFO.

Segment results are internally reported and evaluated at consistent exchange rates between years to eliminate the impact of foreign currency fluctuations. An exchange rate adjustment is included in the
reconciliation of the segment results to the consolidated results; this adjustment represents the impact on the segment results of the difference between the exchange rates used for segment reporting and evaluation and the actual exchange rates for
the periods presented.

Centrally incurred and managed costs are not allocated back to the operating segments. The unallocated items include
interest expense on centrally-incurred debt, domestic profit-sharing expense, settlement charges and stock-based compensation expense. In addition, the costs associated with corporate operations including the senior management, corporate finance,
legal and human resource functions, among other costs, are included in the unallocated items. In 2010, unallocated items included the negotiated settlement of a lawsuit totaling $24,000, all of which was paid as of February 28, 2010.



39



---

Operating Segment Information



|                                          |  |               |           |   |  |  |                         |   |           |   |  |      |  |   |           |   |      |  |  |   |          |      |  |  |  |   |          |   |  |  |  |   |          |  
|----------------------------------------- |  | ------------- | --------- | - |  |  | ----------------------- | - | --------- | - |  | ---- |  | - | --------- | - | ---- |  |  | - | -------- | ---- |  |  |  | - | -------- | - |  |  |  | - | -------- | -
|                                          |  | Total Revenue |           |   |  |  | Segment Earnings (Loss) |  
|                                          |  | 2011          |           |   |  |  | 2010                    |   |           |   |  | 2009 |  |   |           |   | 2011 |  |  |   |          | 2010 |  |  |  |   | 2009     |  
|North American Social Expression Products |  | $             | 1,173,599 |   |  |  |                         | $ | 1,231,624 |   |  |      |  | $ | 1,139,203 |   |      |  |  | $ | 210,154  |      |  |  |  | $ | 236,125  |   |  |  |  | $ | 106,311  |  
|Intersegment items                        |  |               |          |   |  |  |                         |   | (5,104    | ) |  |      |  |   | (52,805   | ) |      |  |  |   |         |      |  |  |  |   | (3,511   | ) |  |  |  |   | (38,899  | )
|Exchange rate adjustment                  |  |               | 17,884    |   |  |  |                         |   | 8,659     |   |  |      |  |   | 9,050     |   |      |  |  |   | 8,170    |      |  |  |  |   | 3,800    |   |  |  |  |   | 2,539    |  
|                                          |  |               |           |   |  |  |                         |   |           |   |  |      |  |   |           |   |      |  |  |   |          |      |  |  |  |   |          |   |  |  |  |   |          |  
|Net                                       |  |               | 1,191,483 |   |  |  |                         |   | 1,235,179 |   |  |      |  |   | 1,095,448 |   |      |  |  |   | 218,324  |      |  |  |  |   | 236,414  |   |  |  |  |   | 69,951   |  
|International Social Expression Products  |  |               | 256,507   |   |  |  |                         |   | 250,026   |   |  |      |  |   | 245,331   |   |      |  |  |   | 19,536   |      |  |  |  |   | 16,693   |   |  |  |  |   | (68,545  | )
|Exchange rate adjustment                  |  |               | 5,205     |   |  |  |                         |   | 4,006     |   |  |      |  |   | 25,396    |   |      |  |  |   | 36       |      |  |  |  |   | 153      |   |  |  |  |   | (9,124   | )
|                                          |  |               |           |   |  |  |                         |   |           |   |  |      |  |   |           |   |      |  |  |   |          |      |  |  |  |   |          |   |  |  |  |   |          |  
|Net                                       |  |               | 261,712   |   |  |  |                         |   | 254,032   |   |  |      |  |   | 270,727   |   |      |  |  |   | 19,572   |      |  |  |  |   | 16,846   |   |  |  |  |   | (77,669  | )
|Retail Operations                         |  |               |          |   |  |  |                         |   | 11,727    |   |  |      |  |   | 170,066   |   |      |  |  |   |         |      |  |  |  |   | (34,830  | ) |  |  |  |   | (19,727  | )
|Exchange rate adjustment                  |  |               |          |   |  |  |                         |   | 112       |   |  |      |  |   | 8,746     |   |      |  |  |   |         |      |  |  |  |   | (285     | ) |  |  |  |   | 496      |  
|                                          |  |               |           |   |  |  |                         |   |           |   |  |      |  |   |           |   |      |  |  |   |          |      |  |  |  |   |          |   |  |  |  |   |          |  
|Net                                       |  |               |          |   |  |  |                         |   | 11,839    |   |  |      |  |   | 178,812   |   |      |  |  |   |         |      |  |  |  |   | (35,115  | ) |  |  |  |   | (19,231  | )
|AG Interactive                            |  |               | 78,407    |   |  |  |                         |   | 80,320    |   |  |      |  |   | 82,623    |   |      |  |  |   | 14,103   |      |  |  |  |   | 11,319   |   |  |  |  |   | (159,670 | )
|Exchange rate adjustment                  |  |               | (201      | ) |  |  |                         |   | 126       |   |  |      |  |   | 790       |   |      |  |  |   | (112     | )    |  |  |  |   | 100      |   |  |  |  |   | (2,021   | )
|                                          |  |               |           |   |  |  |                         |   |           |   |  |      |  |   |           |   |      |  |  |   |          |      |  |  |  |   |          |   |  |  |  |   |          |  
|Net                                       |  |               | 78,206    |   |  |  |                         |   | 80,446    |   |  |      |  |   | 83,413    |   |      |  |  |   | 13,991   |      |  |  |  |   | 11,419   |   |  |  |  |   | (161,691 | )
|Non-reportable segments                   |  |               | 61,167    |   |  |  |                         |   | 53,975    |   |  |      |  |   | 62,338    |   |      |  |  |   | 9,477    |      |  |  |  |   | 7,634    |   |  |  |  |   | (7,627   | )
|Unallocated                               |  |               |          |   |  |  |                         |   | 387       |   |  |      |  |   |          |   |      |  |  |   | (106,259 | )    |  |  |  |   | (116,476 | ) |  |  |  |   | (80,193  | )
|Exchange rate adjustment                  |  |               |          |   |  |  |                         |   |          |   |  |      |  |   |          |   |      |  |  |   | 902      |      |  |  |  |   | 232      |   |  |  |  |   | 1,527    |  
|                                          |  |               |           |   |  |  |                         |   |           |   |  |      |  |   |           |   |      |  |  |   |          |      |  |  |  |   |          |   |  |  |  |   |          |  
|Net                                       |  |               |          |   |  |  |                         |   | 387       |   |  |      |  |   |          |   |      |  |  |   | (105,357 | )    |  |  |  |   | (116,244 | ) |  |  |  |   | (78,666  | )
|                                          |  |               |           |   |  |  |                         |   |           |   |  |      |  |   |           |   |      |  |  |   |          |      |  |  |  |   |          |   |  |  |  |   |          |  
|                                          |  | $             | 1,592,568 |   |  |  |                         | $ | 1,635,858 |   |  |      |  | $ | 1,690,738 |   |      |  |  | $ | 156,007  |      |  |  |  | $ | 120,954  |   |  |  |  | $ | (274,933 | )
|                                          |  |               |           |   |  |  |                         |   |           |   |  |      |  |   |           |   |      |  |  |   |          |      |  |  |  |   |          |   |  |  |  |   |          |  



|                                          |  |                               |        |   |  |  |                      |   |        |  |  |      |  |   |        |  |      |  |  |   |        |      |  |  |  |   |        |   |  |  |  |   |        | 
|----------------------------------------- |  | ----------------------------- | ------ | - |  |  | -------------------- | - | ------ |  |  | ---- |  | - | ------ |  | ---- |  |  | - | ------ | ---- |  |  |  | - | ------ | - |  |  |  | - | ------ | 
|                                          |  | Depreciation and Amortization |        |   |  |  | Capital Expenditures |  
|                                          |  | 2011                          |        |   |  |  | 2010                 |   |        |  |  | 2009 |  |   |        |  | 2011 |  |  |   |        | 2010 |  |  |  |   | 2009   |  
|North American Social Expression Products |  | $                             | 30,045 |   |  |  |                      | $ | 32,504 |  |  |      |  | $ | 28,174 |  |      |  |  | $ | 28,880 |      |  |  |  | $ | 22,144 |   |  |  |  | $ | 43,460 | 
|Exchange rate adjustment                  |  |                               | 20     |   |  |  |                      |   | 11     |  |  |      |  |   | 22     |  |      |  |  |   |       |      |  |  |  |   | 8      |   |  |  |  |   | 52     | 
|                                          |  |                               |        |   |  |  |                      |   |        |  |  |      |  |   |        |  |      |  |  |   |        |      |  |  |  |   |        |   |  |  |  |   |        | 
|Net                                       |  |                               | 30,065 |   |  |  |                      |   | 32,515 |  |  |      |  |   | 28,196 |  |      |  |  |   | 28,880 |      |  |  |  |   | 22,152 |   |  |  |  |   | 43,512 | 
|International Social Expression Products  |  |                               | 4,409  |   |  |  |                      |   | 4,585  |  |  |      |  |   | 5,120  |  |      |  |  |   | 3,495  |      |  |  |  |   | 1,273  |   |  |  |  |   | 1,226  | 
|Exchange rate adjustment                  |  |                               | 22     |   |  |  |                      |   | 74     |  |  |      |  |   | 578    |  |      |  |  |   | 7      |      |  |  |  |   | 20     |   |  |  |  |   | 107    | 
|                                          |  |                               |        |   |  |  |                      |   |        |  |  |      |  |   |        |  |      |  |  |   |        |      |  |  |  |   |        |   |  |  |  |   |        | 
|Net                                       |  |                               | 4,431  |   |  |  |                      |   | 4,659  |  |  |      |  |   | 5,698  |  |      |  |  |   | 3,502  |      |  |  |  |   | 1,293  |   |  |  |  |   | 1,333  | 
|Retail Operations                         |  |                               |       |   |  |  |                      |   | 395    |  |  |      |  |   | 4,653  |  |      |  |  |   |       |      |  |  |  |   | 29     |   |  |  |  |   | 4,330  | 
|Exchange rate adjustment                  |  |                               |       |   |  |  |                      |   | 18     |  |  |      |  |   | 268    |  |      |  |  |   |       |      |  |  |  |   | (2     | ) |  |  |  |   | 228    | 
|                                          |  |                               |        |   |  |  |                      |   |        |  |  |      |  |   |        |  |      |  |  |   |        |      |  |  |  |   |        |   |  |  |  |   |        | 
|Net                                       |  |                               |       |   |  |  |                      |   | 413    |  |  |      |  |   | 4,921  |  |      |  |  |   |       |      |  |  |  |   | 27     |   |  |  |  |   | 4,558  | 
|AG Interactive                            |  |                               | 4,150  |   |  |  |                      |   | 5,105  |  |  |      |  |   | 8,633  |  |      |  |  |   | 2,762  |      |  |  |  |   | 2,610  |   |  |  |  |   | 3,916  | 
|Exchange rate adjustment                  |  |                               | (7     | ) |  |  |                      |   | 17     |  |  |      |  |   | 330    |  |      |  |  |   |       |      |  |  |  |   | 1      |   |  |  |  |   | 2      | 
|                                          |  |                               |        |   |  |  |                      |   |        |  |  |      |  |   |        |  |      |  |  |   |        |      |  |  |  |   |        |   |  |  |  |   |        | 
|Net                                       |  |                               | 4,143  |   |  |  |                      |   | 5,122  |  |  |      |  |   | 8,963  |  |      |  |  |   | 2,762  |      |  |  |  |   | 2,611  |   |  |  |  |   | 3,918  | 
|Non-reportable segments                   |  |                               | 1,701  |   |  |  |                      |   | 1,820  |  |  |      |  |   | 1,628  |  |      |  |  |   | 1,130  |      |  |  |  |   | 260    |   |  |  |  |   | 2,218  | 
|Unallocated                               |  |                               | 708    |   |  |  |                      |   | 636    |  |  |      |  |   | 610    |  |      |  |  |   | 72     |      |  |  |  |   | 207    |   |  |  |  |   | 194    | 
|                                          |  |                               |        |   |  |  |                      |   |        |  |  |      |  |   |        |  |      |  |  |   |        |      |  |  |  |   |        |   |  |  |  |   |        | 
|                                          |  | $                             | 41,048 |   |  |  |                      | $ | 45,165 |  |  |      |  | $ | 50,016 |  |      |  |  | $ | 36,346 |      |  |  |  | $ | 26,550 |   |  |  |  | $ | 55,733 | 
|                                          |  |                               |        |   |  |  |                      |   |        |  |  |      |  |   |        |  |      |  |  |   |        |      |  |  |  |   |        |   |  |  |  |   |        | 



40



---

|                                          |  |            |           |  |  |  |      |   |           |  
|----------------------------------------- |  | ---------- | --------- |  |  |  | ---- | - | --------- | -
|                                          |  | Assets     |          
|                                          |  | 2011       |           |  |  |  | 2010 |  
|                                          |  | (Restated) |          
|North American Social Expression Products |  | $          | 956,169   |  |  |  |      | $ | 961,057   |  
|Exchange rate adjustment                  |  |            | 4,876     |  |  |  |      |   | 2,273     |  
|                                          |  |            |           |  |  |  |      |   |           |  
|Net                                       |  |            | 961,045   |  |  |  |      |   | 963,330   |  
|International Social Expression Products  |  |            | 117,928   |  |  |  |      |   | 136,551   |  
|Exchange rate adjustment                  |  |            | 6,934     |  |  |  |      |   | (1,539    | )
|                                          |  |            |           |  |  |  |      |   |           |  
|Net                                       |  |            | 124,862   |  |  |  |      |   | 135,012   |  
|Retail Operations                         |  |            | 2,080     |  |  |  |      |   | 1,738     |  
|Exchange rate adjustment                  |  |            | -         |  |  |  |      |   | -         |  
|                                          |  |            |           |  |  |  |      |   |           |  
|Net                                       |  |            | 2,080     |  |  |  |      |   | 1,738     |  
|AG Interactive                            |  |            | 17,983    |  |  |  |      |   | 20,352    |  
|Exchange rate adjustment                  |  |            | 56        |  |  |  |      |   | (77       | )
|                                          |  |            |           |  |  |  |      |   |           |  
|Net                                       |  |            | 18,039    |  |  |  |      |   | 20,275    |  
|Non-reportable segments                   |  |            | 39,204    |  |  |  |      |   | 39,026    |  
|Unallocated and intersegment items        |  |            | 386,818   |  |  |  |      |   | 378,200   |  
|Exchange rate adjustment                  |  |            | 15,201    |  |  |  |      |   | 6,917     |  
|                                          |  |            |           |  |  |  |      |   |           |  
|Net                                       |  |            | 402,019   |  |  |  |      |   | 385,117   |  
|                                          |  |            |           |  |  |  |      |   |           |  
|                                          |  | $          | 1,547,249 |  |  |  |      | $ | 1,544,498 |  
|                                          |  |            |           |  |  |  |      |   |           |  

Geographical Information



|                    |  |               |           |  |                    |   |           |      |  |   |           |  |  |      |         |  |  |   |         | 
|------------------- |  | ------------- | --------- |  | ------------------ | - | --------- | ---- |  | - | --------- |  |  | ---- | ------- |  |  | - | ------- | 
|                    |  | Total Revenue |           |  | Fixed Assets - Net |  
|                    |  | 2011          |           |  | 2010               |   |           | 2009 |  |   | 2011      |  |  | 2010 |        
|United States       |  | $             | 1,205,915 |  |                    | $ | 1,266,876 |      |  | $ | 1,235,828 |  |  | $    | 218,354 |  |  | $ | 220,626 | 
|United Kingdom      |  |               | 216,309   |  |                    |   | 209,059   |      |  |   | 222,918   |  |  |      | 21,099  |  |  |   | 20,041  | 
|Other international |  |               | 170,344   |  |                    |   | 159,923   |      |  |   | 231,992   |  |  |      | 2,196   |  |  |   | 2,216   | 
|                    |  |               |           |  |                    |   |           |      |  |   |           |  |  |      |         |  |  |   |         | 
|                    |  | $             | 1,592,568 |  |                    | $ | 1,635,858 |      |  | $ | 1,690,738 |  |  | $    | 241,649 |  |  | $ | 242,883 | 
|                    |  |               |           |  |                    |   |           |      |  |   |           |  |  |      |         |  |  |   |         | 

Product Information



|                        |  |               |           |  |      |   |           |      |  |   |           | 
|----------------------- |  | ------------- | --------- |  | ---- | - | --------- | ---- |  | - | --------- | 
|                        |  | Total Revenue |          
|                        |  | 2011          |           |  | 2010 |   |           | 2009 | 
|Everyday greeting cards |  | $             | 753,027   |  |      | $ | 764,199   |      |  | $ | 704,380   | 
|Seasonal greeting cards |  |               | 377,282   |  |      |   | 368,781   |      |  |   | 356,762   | 
|Gift packaging          |  |               | 222,541   |  |      |   | 221,167   |      |  |   | 240,452   | 
|Other revenue           |  |               | 32,355    |  |      |   | 37,566    |      |  |   | 44,339    | 
|All other products      |  |               | 207,363   |  |      |   | 244,145   |      |  |   | 344,805   | 
|                        |  |               |           |  |      |   |           |      |  |   |           | 
|                        |  | $             | 1,592,568 |  |      | $ | 1,635,858 |      |  | $ | 1,690,738 | 
|                        |  |               |           |  |      |   |           |      |  |   |           | 

The All other products classification includes, among other things, giftware, party goods, calendars, custom
display fixtures, stickers, online greeting cards and other digital products.



41



---

Termination Benefits and Facility Closings

Termination benefits are primarily considered part of an ongoing benefit arrangement, accounted for in accordance with ASC Topic 712, Compensation  Nonretirement Postemployment
Benefits, and are recorded when payment of the benefits is probable and can be reasonably estimated.

The Corporation recorded severance
charges of $6,944, $10,814 and $15,688 in 2011, 2010 and 2009, respectively, related to headcount reductions and facility closures at several locations. During 2010, severance charges totaling $1,397 and $2,798 were recorded in the North American
Social Expression Products segment related to the planned facility closures in Mexico City, Mexico and Kalamazoo, Michigan, respectively. See Note 2 for further information. The expense of $15,688 recorded in 2009 included enhanced benefits
provided to certain domestic employees that were severed in connection with the headcount reductions announced in the fourth quarter of 2009. These one-time termination benefits were accounted for in accordance with ASC Topic 420, Exit or
Disposal Cost Obligations.

The following table summarizes the severance charges by segment:



|                                          |  |      |       |  |      |   |        |      |  |   |        | 
|----------------------------------------- |  | ---- | ----- |  | ---- | - | ------ | ---- |  | - | ------ | 
|                                          |  | 2011 |       |  | 2010 |   |        | 2009 | 
|North American Social Expression Products |  | $    | 4,737 |  |      | $ | 8,517  |      |  | $ | 6,247  | 
|International Social Expression Products  |  |      | 773   |  |      |   | 263    |      |  |   | 4,119  | 
|Retail Operations                         |  |      | -     |  |      |   | 618    |      |  |   | 1,787  | 
|AG Interactive                            |  |      | 900   |  |      |   | 802    |      |  |   | 1,626  | 
|Non-reportable                            |  |      | 37    |  |      |   | 232    |      |  |   | 1,108  | 
|Unallocated                               |  |      | 497   |  |      |   | 382    |      |  |   | 801    | 
|                                          |  |      |       |  |      |   |        |      |  |   |        | 
|Total                                     |  | $    | 6,944 |  |      | $ | 10,814 |      |  | $ | 15,688 | 
|                                          |  |      |       |  |      |   |        |      |  |   |        | 

The remaining balance of the severance accrual was $8,002 and $14,030 at February 28, 2011 and 2010, respectively.
The payments expected within the next twelve months are included in Accrued liabilities while the remaining payments beyond the next twelve months are included in Other liabilities on the Consolidated Statement of Financial
Position.

NOTE 17  INCOME TAXES

Income (loss) from continuing operations before income taxes:



|              |  |      |         |  |  |  |      |   |         |   |  |      |  |   |          |  
|------------- |  | ---- | ------- |  |  |  | ---- | - | ------- | - |  | ---- |  | - | -------- | -
|              |  | 2011 |         |  |  |  | 2010 |   |         |   |  | 2009 | 
|United States |  | $    | 135,859 |  |  |  |      | $ | 129,115 |   |  |      |  | $ | (136,523 | )
|International |  |      | 20,148  |  |  |  |      |   | (8,161  | ) |  |      |  |   | (138,410 | )
|              |  |      |         |  |  |  |      |   |         |   |  |      |  |   |          |  
|              |  | $    | 156,007 |  |  |  |      | $ | 120,954 |   |  |      |  | $ | (274,933 | )
|              |  |      |         |  |  |  |      |   |         |   |  |      |  |   |          |  

Income tax expense (benefit) from the Corporations continuing operations has been provided as follows:



|                |  |      |        |  |  |  |      |   |        |  |  |      |  |   |         |  
|--------------- |  | ---- | ------ |  |  |  | ---- | - | ------ |  |  | ---- |  | - | ------- | -
|                |  | 2011 |        |  |  |  | 2010 |   |        |  |  | 2009 | 
|Current:        |  |      |        |  |  |  |      |   |        |  |  |      |  |   |         |  
|Federal         |  | $    | 23,263 |  |  |  |      | $ | 7,730  |  |  |      |  | $ | (21,530 | )
|International   |  |      | 8,980  |  |  |  |      |   | 2,079  |  |  |      |  |   | 2,918   |  
|State and local |  |      | 8,104  |  |  |  |      |   | 4,303  |  |  |      |  |   | 876     |  
|                |  |      |        |  |  |  |      |   |        |  |  |      |  |   |         |  
|                |  |      | 40,347 |  |  |  |      |   | 14,112 |  |  |      |  |   | (17,736 | )
|Deferred        |  |      | 28,642 |  |  |  |      |   | 25,268 |  |  |      |  |   | (29,438 | )
|                |  |      |        |  |  |  |      |   |        |  |  |      |  |   |         |  
|                |  | $    | 68,989 |  |  |  |      | $ | 39,380 |  |  |      |  | $ | (47,174 | )
|                |  |      |        |  |  |  |      |   |        |  |  |      |  |   |         |  



42



---

Reconciliation of the Corporations income tax expense (benefit) from continuing operations from the
U.S. statutory rate to the actual effective income tax rate is as follows:



|                                                         |  |      |        |   |  |  |      |   |        |   |  |      |  |   |         |  
|-------------------------------------------------------- |  | ---- | ------ | - |  |  | ---- | - | ------ | - |  | ---- |  | - | ------- | -
|                                                         |  | 2011 |        |   |  |  | 2010 |   |        |   |  | 2009 | 
|Income tax expense (benefit) at statutory rate           |  | $    | 54,602 |   |  |  |      | $ | 42,334 |   |  |      |  | $ | (96,227 | )
|State and local income taxes, net of federal tax benefit |  |      | 5,568  |   |  |  |      |   | 1,431  |   |  |      |  |   | (1,128  | )
|Corporate-owned life insurance                           |  |      | (1,909 | ) |  |  |      |   | (4,688 | ) |  |      |  |   | (633    | )
|Nondeductible goodwill                                   |  |      | -      |   |  |  |      |   | -      |   |  |      |  |   | 61,445  |  
|International items, net of foreign tax credits          |  |      | 697    |   |  |  |      |   | (2,490 | ) |  |      |  |   | (7,613  | )
|Worthless stock deduction on international subsidiary    |  |      | (53    | ) |  |  |      |   | (6,043 | ) |  |      |  |   | (9,460  | )
|Charitable contributions carryforward expiration         |  |      | -      |   |  |  |      |   | -      |   |  |      |  |   | 2,434   |  
|Exchange loss of international liquidation               |  |      | -      |   |  |  |      |   | 2,562  |   |  |      |  |   | -       |  
|Valuation allowance                                      |  |      | (1,067 | ) |  |  |      |   | 302    |   |  |      |  |   | (2,000  | )
|Accruals and settlements                                 |  |      | 8,866  |   |  |  |      |   | 6,313  |   |  |      |  |   | 486     |  
|Other                                                    |  |      | 2,285  |   |  |  |      |   | (341   | ) |  |      |  |   | 5,522   |  
|                                                         |  |      |        |   |  |  |      |   |        |   |  |      |  |   |         |  
|Income tax at effective tax rate                         |  | $    | 68,989 |   |  |  |      | $ | 39,380 |   |  |      |  | $ | (47,174 | )
|                                                         |  |      |        |   |  |  |      |   |        |   |  |      |  |   |         |  

During 2011, estimated accruals and settlements increased because the Corporation received new information associated with
anticipated settlements related to open years which are currently under examination.

During 2010, the Corporation determined it was eligible
for a worthless stock deduction related to one of its international subsidiaries, which resulted in the recording of a benefit of $6,043.

During 2009, of the $290,166 of goodwill and other intangible assets impairment charge, $175,558 had no tax basis, and therefore, is permanently
nondeductible. As a result, the prior year tax benefit was reduced by $61,445. Also, in 2009, $2,434 of a prior year net charitable contribution carryforward expired. Prior to 2009, the Corporations taxable income projections for 2009
supported the utilization of that carryforward in 2009. During 2009, the Corporation determined it was eligible for a worthless stock deduction related to one of its international subsidiaries, which resulted in the recording of a benefit of $9,460.

Income taxes paid from continuing operations were $23,519 in 2011, $12,881 in 2010 and $19,555 in 2009.



43



---

Significant components of the Corporations deferred tax assets and liabilities are as follows:



|                                      |  |                   |         |   |                   |   |         |  
|------------------------------------- |  | ----------------- | ------- | - | ----------------- | - | ------- | -
|                                      |  | February 28, 2011 |         |   | February 28, 2010 |  
|                                      |  | (Restated)        |        
|Deferred tax assets:                  |  |                   |         |   |                   |   |         |  
|Employee benefit and incentive plans  |  | $                 | 54,186  |   |                   | $ | 59,859  |  
|Net operating loss carryforwards      |  |                   | 29,850  |   |                   |   | 37,722  |  
|Deferred capital loss                 |  |                   | 8,490   |   |                   |   | 8,379   |  
|Deferred revenue                      |  |                   | 13,327  |   |                   |   | 9,539   |  
|Net reserves not currently deductible |  |                   | 39,989  |   |                   |   | 39,364  |  
|Charitable contributions carryforward |  |                   | 1,271   |   |                   |   | 2,094   |  
|Foreign tax credit carryforward       |  |                   | 26,638  |   |                   |   | 35,948  |  
|Goodwill and other intangible assets  |  |                   | 50,371  |   |                   |   | 58,104  |  
|Inventory costing                     |  |                   | -       |   |                   |   | 1,562   |  
|Other                                 |  |                   | 9,242   |   |                   |   | 2,959   |  
|                                      |  |                   |         |   |                   |   |         |  
|                                      |  |                   |         |   |                   |   |         |  
|                                      |  |                   | 233,364 |   |                   |   | 255,530 |  
|Valuation allowance                   |  |                   | (24,042 | ) |                   |   | (25,109 | )
|                                      |  |                   |         |   |                   |   |         |  
|Total deferred tax assets             |  |                   | 209,322 |   |                   |   | 230,421 |  
|Deferred tax liabilities:             |  |                   |         |   |                   |   |         |  
|Property, plant and equipment         |  |                   | 18,132  |   |                   |   | 20,647  |  
|Inventory costing                     |  |                   | 2,453   |   |                   |   | -       |  
|Other                                 |  |                   | 6,340   |   |                   |   | 1,057   |  
|                                      |  |                   |         |   |                   |   |         |  
|Total deferred tax liabilities        |  |                   | 26,925  |   |                   |   | 21,704  |  
|                                      |  |                   |         |   |                   |   |         |  
|Net deferred tax assets               |  | $                 | 182,397 |   |                   | $ | 208,717 |  
|                                      |  |                   |         |   |                   |   |         |  

Net deferred tax assets are included on the Consolidated Statement of Financial Position in the following captions:



|                                                          |  |                   |         |   |                   |   |         |  
|--------------------------------------------------------- |  | ----------------- | ------- | - | ----------------- | - | ------- | -
|                                                          |  | February 28, 2011 |         |   | February 28, 2010 |  
|                                                          |  | (Restated)        |        
|Deferred and refundable income taxes (current)            |  | $                 | 61,475  |   |                   | $ | 66,776  |  
|Deferred and refundable income taxes (noncurrent)         |  |                   | 121,806 |   |                   |   | 143,770 |  
|Deferred income taxes and noncurrent income taxes payable |  |                   | (884    | ) |                   |   | (1,829  | )
|                                                          |  |                   |         |   |                   |   |         |  
|Net deferred tax assets                                   |  | $                 | 182,397 |   |                   | $ | 208,717 |  
|                                                          |  |                   |         |   |                   |   |         |  

Deferred income tax balances reflect the effects of temporary differences between the carrying amounts of assets and
liabilities and their tax bases as well as from net operating loss and tax credit carryforwards, and are stated at tax rates expected to be in effect when taxes are actually paid or recovered. Deferred income tax assets represent amounts available
to reduce income tax payments in future years.

The Corporation periodically reviews the need for valuation allowances against deferred tax
assets and recognizes these deferred tax assets to the extent that realization is more likely than not. Based upon a review of earnings history and trends, forecasted earnings and the relevant expiration of carryforwards, the Corporation believes
that the valuation allowances provided are appropriate. At February 28, 2011, the valuation allowance of $24,042 related principally to certain international and domestic net operating loss carryforwards and deferred capital losses.

At February 28, 2011, the Corporation had deferred tax assets of approximately $8,961 for international net operating loss carryforwards, of which
$4,710 has no expiration dates and $4,251 has expiration dates ranging from 2014 through 2020. In addition, the Corporation had deferred tax assets related to domestic net operating loss, state net operating loss, charitable contribution and foreign
tax credit (FTC) carryforwards of approximately $15,231, $8,612, $1,271 and $26,638, respectively. The federal net operating loss carryforwards



44



---

have expiration dates ranging from 2019 to 2027. The state net operating loss carryforwards have expiration dates ranging from 2012 to 2031. The charitable contribution carryforward has an
expiration date of 2014. The FTC carryforwards have expiration dates ranging from 2015 to 2020.

Deferred taxes have not been provided on
approximately $81,256 of undistributed earnings of international subsidiaries since substantially all of these earnings are necessary to meet their business requirements. It is not practicable to calculate the deferred taxes associated with these
earnings; however, foreign tax credits would be available to reduce federal income taxes in the event of distribution.

At February 28,
2011, the Corporation had unrecognized tax benefits of $43,323 that, if recognized, would have a favorable effect on the Corporations income tax expense of $32,811, compared to unrecognized tax benefits of $45,661 that, if recognized, would
have a favorable effect on the Corporations income tax expense of $33,765 at February 28, 2010. It is reasonably possible that the Corporations unrecognized tax positions as of February 28, 2011 could decrease approximately
$9,498 during 2012 due to anticipated settlements and resulting cash payments related to open years after 1996, which are currently under examination.

The following chart reconciles the Companys total gross unrecognized tax benefits for the years ended February 28, 2011, 2010 and 2009:



|                                                              |  |      |        |   |  |  |      |   |        |   |  |      |  |   |        |  
|------------------------------------------------------------- |  | ---- | ------ | - |  |  | ---- | - | ------ | - |  | ---- |  | - | ------ | -
|                                                              |  | 2011 |        |   |  |  | 2010 |   |        |   |  | 2009 | 
|Balance at beginning of year                                  |  | $    | 45,661 |   |  |  |      | $ | 34,760 |   |  |      |  | $ | 27,523 |  
|Additions based on tax positions related to the current year  |  |      | 2,177  |   |  |  |      |   | 12,673 |   |  |      |  |   | 229    |  
|Reductions based on tax positions related to the current year |  |      | -      |   |  |  |      |   | -      |   |  |      |  |   | (408   | )
|Additions for tax positions of prior years                    |  |      | 1,239  |   |  |  |      |   | 4,656  |   |  |      |  |   | 18,744 |  
|Reductions for tax positions of prior years                   |  |      | (2,405 | ) |  |  |      |   | (6,345 | ) |  |      |  |   | (6,581 | )
|Settlements                                                   |  |      | (2,972 | ) |  |  |      |   | (83    | ) |  |      |  |   | (4,747 | )
|Statute lapse                                                 |  |      | (377   | ) |  |  |      |   | -      |   |  |      |  |   | -      |  
|                                                              |  |      |        |   |  |  |      |   |        |   |  |      |  |   |        |  
|Balance at end of year                                        |  | $    | 43,323 |   |  |  |      | $ | 45,661 |   |  |      |  | $ | 34,760 |  
|                                                              |  |      |        |   |  |  |      |   |        |   |  |      |  |   |        |  

The Corporation recognizes interest and penalties accrued on unrecognized tax benefits and income taxes as a component of
income tax expense. During the year ended February 28, 2011, the Corporation recognized a net expense of $16,621 for interest and penalties on unrecognized tax benefits and income taxes. As of February 28, 2011, the total amount of gross
accrued interest and penalties related to unrecognized tax benefits and income taxes netted to a payable of $16,312. During the year ended February 28, 2010, the Corporation recognized a net benefit of $812 for interest expense and penalties
related to unrecognized tax benefits and refundable income taxes. As of February 28, 2010, the total amount of gross accrued interest and penalties included on the Consolidated Statement of Financial Position related to unrecognized tax
benefits and refundable income taxes netted to a refundable of $1,042.

The Corporation is subject to examination by the IRS and various
U.S. state and local jurisdictions for tax years 1996 to the present. The Corporation is also subject to tax examination in various international tax jurisdictions, including Canada, the United Kingdom, Australia, Italy, Mexico and New Zealand
for tax years 2006 to the present.

NOTE 18  SUBSEQUENT EVENTS

Continuing the strategy of focusing on growing its core greeting card business, on March 1, 2011, the Corporations European
subsidiary, UK Greetings Ltd., acquired Watermark Publishing Limited and its wholly owned subsidiary Watermark Packaging Limited (Watermark). Watermark is a privately held company located in Corby, England, and is considered a leader in
the United Kingdom in the innovation and design of greeting cards. Under the terms of the transaction, the Corporation acquired 100% of the equity interests of Watermark in exchange of approximately $17,069 in cash, which was held in an escrow
account as of February 28, 2011.



45



---

QUARTERLY RESULTS OF OPERATIONS (UNAUDITED)

Thousands of dollars except per share amounts

The following is a summary of the unaudited quarterly results of operations for the years ended February 28, 2011 and 2010:



|                                       |  |               |         |  |        |   |         |        |  |   |         |  |  |   |         | 
|-------------------------------------- |  | ------------- | ------- |  | ------ | - | ------- | ------ |  | - | ------- |  |  | - | ------- | 
|                                       |  | Quarter Ended |        
|Fiscal 2011                            |  | May 28        |         |  | Aug 27 |   |         | Nov 26 |  |   | Feb 28  | 
|Net sales                              |  | $             | 392,105 |  |        | $ | 333,339 |        |  | $ | 421,990 |  |  | $ | 412,779 | 
|Total revenue                          |  |               | 396,308 |  |        |   | 342,819 |        |  |   | 430,138 |  |  |   | 423,303 | 
|Gross profit                           |  |               | 234,092 |  |        |   | 187,626 |        |  |   | 222,813 |  |  |   | 233,314 | 
|Net income                             |  |               | 30,839  |  |        |   | 8,532   |        |  |   | 32,163  |  |  |   | 15,484  | 
|Earnings per share                     |  | $             | 0.78    |  |        | $ | 0.21    |        |  | $ | 0.80    |  |  | $ | 0.39    | 
|Earnings per share  assuming dilution |  |               | 0.75    |  |        |   | 0.21    |        |  |   | 0.78    |  |  |   | 0.37    | 
|Dividends declared per share           |  |               | 0.14    |  |        |   | 0.14    |        |  |   | 0.14    |  |  |   | 0.14    | 

The fourth quarter of 2011 included a pretax charge of $5,503 related to scan-based trading implementations in the North
American Social Expression Products segment.



|                                       |  |               |         |  |        |   |         |        |  |   |         |  |  |   |         | 
|-------------------------------------- |  | ------------- | ------- |  | ------ | - | ------- | ------ |  | - | ------- |  |  | - | ------- | 
|                                       |  | Quarter Ended |        
|Fiscal 2010                            |  | May 29        |         |  | Aug 28 |   |         | Nov 27 |  |   | Feb 28  | 
|Net sales                              |  | $             | 409,277 |  |        | $ | 348,639 |        |  | $ | 431,512 |  |  | $ | 408,864 | 
|Total revenue                          |  |               | 412,922 |  |        |   | 356,350 |        |  |   | 440,166 |  |  |   | 426,420 | 
|Gross profit                           |  |               | 242,108 |  |        |   | 195,391 |        |  |   | 226,515 |  |  |   | 221,203 | 
|Net income                             |  |               | 9,961   |  |        |   | 23,122  |        |  |   | 29,695  |  |  |   | 18,796  | 
|Earnings per share                     |  | $             | 0.25    |  |        | $ | 0.59    |        |  | $ | 0.75    |  |  | $ | 0.48    | 
|Earnings per share  assuming dilution |  |               | 0.25    |  |        |   | 0.59    |        |  |   | 0.75    |  |  |   | 0.46    | 
|Dividends declared per share           |  |               | -       |  |        |   | 0.12    |        |  |   | 0.12    |  |  |   | 0.12    | 

The first quarter of 2010 included a pre-tax loss on disposition of $28,333 in the Retail Operations segment. A pre-tax
benefit of $6,993 was recorded during the second quarter due to higher than average death benefit income reported by our third party administrators, in relation to our corporate-owned life insurance programs. During the third quarter of 2010, the
shut down of Carlton Mexico operations within the North American Social Expression Products segment resulted in pre-tax charges totaling $5,901.

The fourth quarter of 2010 included a pre-tax asset impairment charge totaling $13,005, a pre-tax gain of $34,178 related to the Party Goods Transaction,
and a pre-tax severance charge of $6,555 in the North American Social Expression Products segment. Currency translation reclassification adjustments for amounts recognized in income were also recorded in the fourth quarter within the North American
Social Expression Products segment and AG Interactive segment totaling pre-tax charge of $11,300 and pre-tax benefit of $3,274, respectively. The fourth quarter also included a pre-tax charge of $19,000 in relation to a legal settlement.

Quarterly earnings per share amounts do not add to the full year primarily due to share repurchases during the periods.



46



---

PART IV



|Item 15. | Exhibits, Financial Statement Schedules
|-------- | ---------------------------------------



|(a) | The following documents are filed as part of this Annual Report on Form 10-K
|--- | ----------------------------------------------------------------------------



|   |  |                                                                                               |  |  |     | 
|-- |  | --------------------------------------------------------------------------------------------- |  |  | --- | 
|1. |  | Financial Statements                                                                          |  |  |     | 
|   |  | Report of Independent Registered Public Accounting Firm                                       |  |  | 2   | 
|   |  | Consolidated Statement of Operations  Years ended February 28, 2011, 2010 and 2009           |  |  | 3   | 
|   |  | Consolidated Statement of Financial Position  February 28, 2011 and 2010                     |  |  | 4   | 
|   |  | Consolidated Statement of Cash Flows  Years ended February 28, 2011, 2010 and 2009           |  |  | 5   | 
|   |  | Consolidated Statement of Shareholders Equity  Years ended February 28, 2011, 2010 and 2009 |  |  | 6   | 
|   |  | Notes to Consolidated Financial Statements  Years ended February 28, 2011, 2010 and 2009     |  |  | 7   | 
|   |  | Quarterly Results of Operations (Unaudited)                                                   |  |  | 46  | 
|2. |  | Financial Statement Schedules                                                                 |  |  |     | 
|   |  | Schedule II  Valuation and Qualifying Accounts                                               |  |  | S-1 | 
|3. |  | Exhibits required by Item 601 of Regulation S-K                                               |  |  |     | 



|     |  |  |                                                                              |  |             |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
|---- |  |  | ---------------------------------------------------------------------------- |  | ----------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|Item |  |  |                                                                              |  | Description
|2    |  |  | Plan of acquisition, reorganization, arrangement, liquidation or succession.
|     |  | 
|     |  |  | 2.1                                                                          |  |             | Binding Letter Agreement, dated July 20, 2008, between Cookie Jar Entertainment Inc. and the Corporation.                                                                                                                                                                                                                                                                                                                                                                               
|     |  | 
|     |  |  |                                                                              |  |             | This Exhibit has been previously filed as an Exhibit to the Corporations Annual Report on Form 10-K for the fiscal year ended February 28, 2009, and is
incorporated herein by reference.                                                                                                                                                                                                                                                                                              
|     |  | 
|     |  |  | 2.2                                                                          |  |             | Settlement Agreement, dated as of May 7, 2010, by and among the Corporation, Those Characters From Cleveland, Inc., Cookie Jar Entertainment, Inc., Cookie Jar Entertainment
(USA), Inc. and Cookie Jar Entertainment Holdings (USA) Inc., amending that certain Binding Letter Agreement, dated July 20, 2008, between Cookie Jar Entertainment Inc. and the Corporation (confidential treatment requested as to certain
portions which are omitted and filed separately with the SEC).
|     |  | 
|     |  |  |                                                                              |  |             | This Exhibit has been previously filed as an Exhibit to the Corporations Quarterly Report on Form 10-Q for the fiscal quarter ended May 28, 2010, and is
incorporated herein by reference.                                                                                                                                                                                                                                                                                             
|     |  | 
|     |  |  | 2.3                                                                          |  |             | Binding Term Sheet between MoonScoop SAS and the Corporation, dated March 24, 2009.                                                                                                                                                                                                                                                                                                                                                                                                     
|     |  | 
|     |  |  |                                                                              |  |             | This Exhibit has been previously filed as an Exhibit to the Corporations Quarterly Report on Form 10-Q for the quarter ended May 29, 2009.                                                                                                                                                                                                                                                                                                                                             
|     |  | 
|     |  |  | 2.4                                                                          |  |             | Asset Purchase Agreement by and among the Corporation and Amscan Holdings, Inc., dated December 21, 2009.                                                                                                                                                                                                                                                                                                                                                                               
|     |  | 
|     |  |  |                                                                              |  |             | This Exhibit has been previously filed as an Exhibit to the Corporations Annual Report on Form 10-K for the fiscal year ended February 28, 2010, and is
incorporated herein by reference.                                                                                                                                                                                                                                                                                              
|     | 
|3    |  |  | Articles of Incorporation and By-laws.                                      
|     |  | 
|     |  |  | 3.1                                                                          |  |             | Amended and Restated Articles of Incorporation of the Corporation. This Exhibit has been previously filed as an Exhibit to the Corporations Current Report on Form 8-K,
dated July 1, 2008, and is incorporated herein by reference.                                                                                                                                                                                                                                                   
|     |  | 
|     |  |  | 3.2                                                                          |  |             | Amended and Restated Code of Regulations of the Corporation.                                                                                                                                                                                                                                                                                                                                                                                                                            
|     |  | 
|     |  |  |                                                                              |  |             | This Exhibit has been previously filed as an Exhibit to the Corporations Current Report on Form 8-K, dated July 1, 2008, and is incorporated herein by
reference.                                                                                                                                                                                                                                                                                                                      



47



---

|     |  |  |                                                                            |  |             |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
|---- |  |  | -------------------------------------------------------------------------- |  | ----------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|Item |  |  |                                                                            |  | Description
|     | 
|4    |  |  | Instruments defining the rights of security holders, including indentures.
|     |  | 
|     |  |  | 4.1                                                                        |  |             | Trust Indenture, dated as of July 27, 1998.                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
|     |  | 
|     |  |  |                                                                            |  |             | This Exhibit has been previously filed as an Exhibit to the Corporations Annual Report on Form 10-K for the fiscal year ended February 28, 1999, and is
incorporated herein by reference.                                                                                                                                                                                                                                                                                                                         
|     |  | 
|     |  |  | 4.2                                                                        |  |             | First Supplemental Indenture, dated May 25, 2006, to the Indenture dated July 27, 1998, with respect to the Corporations 6.10% Senior Notes due April 1,
2028, between the Corporation, as issuer, and JP Morgan Trust Company, National Association, as Trustee.                                                                                                                                                                                                                                                 
|     |  | 
|     |  |  |                                                                            |  |             | This Exhibit has been previously filed as an Exhibit to the Corporations Current Report on Form 8-K, dated May 26, 2006, and is incorporated herein by
reference.                                                                                                                                                                                                                                                                                                                                                 
|     |  | 
|     |  |  | 4.3                                                                        |  |             | Form of Trust Indenture, dated May 24, 2006, between the Corporation, as Issuer, and The Bank of Nova Scotia Trust Company of New York, as Trustee, with respect to
the Corporations 73/8% Senior Notes due
June 1, 2016.                                                                                                                                                                                                                                                                                         
|     |  | 
|     |  |  |                                                                            |  |             | This Exhibit has been previously filed as an Exhibit to the Corporations Current Report on Form 8-K, dated May 22, 2006, and is incorporated herein by
reference.                                                                                                                                                                                                                                                                                                                                                 
|     |  | 
|     |  |  | 4.4                                                                        |  |             | Form of Global Note for the
73/8% Senior Notes due June 1,
2016.                                                                                                                                                                                                                                                                                                                                                                                                                                                   
|     |  | 
|     |  |  |                                                                            |  |             | This Exhibit is included in the Form of Trust Indenture between the Corporation, as Issuer, and The Bank of Nova Scotia Trust Company of New York, as Trustee, which has
been previously filed as an Exhibit to the Corporations Current Report on Form 8-K, dated May 22, 2006, and is incorporated herein by reference.                                                                                                                                                                                         
|     |  | 
|     |  |  | 4.5                                                                        |  |             | First Supplemental Indenture, dated February 24, 2009, between the Corporation, as Issuer, and The Bank of Nova Scotia Trust Company of New York, as Trustee, with
respect to the Corporations 73/8% Senior
Notes due June 1, 2016.                                                                                                                                                                                                                                                                               
|     |  | 
|     |  |  |                                                                            |  |             | This Exhibit has been previously filed as an Exhibit to the Corporations Annual Report on Form 10-K for the fiscal year ended February 28, 2009, and is
incorporated herein by reference.                                                                                                                                                                                                                                                                                                                         
|     |  | 
|     |  |  | 4.6                                                                        |  |             | Trust Indenture, dated February 24, 2009, between the Corporation, as Issuer, and The Bank of Nova Scotia Trust Company of New York, as Trustee, with respect to
the Corporations 73/8% Notes due
June 1, 2016.                                                                                                                                                                                                                                                                                                   
|     |  | 
|     |  |  |                                                                            |  |             | This Exhibit has been previously filed as an Exhibit to the Corporations Annual Report on Form 10-K for the fiscal year ended February 28, 2009, and is
incorporated herein by reference.                                                                                                                                                                                                                                                                                                                         
|     |  | 
|     |  |  | 4.7                                                                        |  |             | Form of Global Note for the 73/8% Notes due June 1, 2016.                                                                                                                                                                                                                                                                                                                                                                                                                                                          
|     |  | 
|     |  |  |                                                                            |  |             | This Exhibit is included in the Trust Indenture, dated February 24, 2009, between the Corporation, as Issuer, and The Bank of Nova Scotia Trust Company of New
York, as Trustee, with respect to the Corporations 73/8% Notes due June 1, 2016, which has been previously filed as an Exhibit to the Corporations Annual Report on Form 10-K for the fiscal year ended February 28, 2009, and is
incorporated herein by reference.                                                                               
|     | 
|10   |  |  | Material Contracts                                                        
|     |  | 
|     |  |  | 10.1                                                                       |  |             | Amended and Restated Credit Agreement, dated as of June 11, 2010, among the Corporation, various lending institutions party thereto, PNC Bank, National Association, as the
Global Administrative Agent, as the Swing Line Lender, a LC Issuer and the Collateral Agent, JPMorgan Chase Bank, N.A. and Bank of America, N.A., as Co-Syndication Agents, KeyBank National Association and The Bank of Nova Scotia as Co-Documentation
Agents, and PNC Capital Markets LLC, as the Lead Arranger and Sole Bookrunner.
|     |  | 
|     |  |  |                                                                            |  |             | This Exhibit has been previously filed as an Exhibit to the Corporations Quarterly Report on Form 10-Q for the quarter ended May 28, 2010, and is incorporated
herein by reference.                                                                                                                                                                                                                                                                                                                               



48



---

|     |  |  |        |  |             |                                                                                                                                                                                                                                                                                                                                                                                                                       
|---- |  |  | ------ |  | ----------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|Item |  |  |        |  | Description
|     |  | 
|     |  |  | 10.2   |  |             | Amended and Restated Pledge and Security Agreement, dated as of June 11, 2010, by and among the Corporation, each of the domestic subsidiaries of the Corporation identified
therein and PNC Bank, National Association, as Collateral Agent.                                                                                                                                                                         
|     |  | 
|     |  |  |        |  |             | This Exhibit has been previously filed as an Exhibit to the Corporations Quarterly Report on Form 10-Q for the quarter ended May 28, 2010, and is incorporated
herein by reference.                                                                                                                                                                                                                                  
|     |  | 
|     |  |  | 10.3   |  |             | Amended and restated Guaranty of Payment of Debt, dated as of June 11, 2010, by and among each of the domestic subsidiaries of the Corporation identified therein, and PNC
Bank, National Association as global administrative agent.                                                                                                                                                                                 
|     |  | 
|     |  |  |        |  |             | This Exhibit has been previously filed as an Exhibit to the Corporations Quarterly Report on Form 10-Q for the quarter ended May 28, 2010, and is incorporated
herein by reference.                                                                                                                                                                                                                                  
|     |  | 
|     |  |  | 10.4   |  |             | Amended and Restated Receivables Purchase Agreement, dated as of October 24, 2006, among AGC Funding Corporation, the Corporation, as Servicer, members of the various
Purchaser Groups from time to time party thereto and PNC Bank, National Association, as Administrator and as issuer of Letters of Credit (the Receivables Purchase Agreement).                                                               
|     |  | 
|     |  |  |        |  |             | This Exhibit has been previously filed as an Exhibit to the Corporations Current Report on Form 8-K, dated October 26, 2006, and is incorporated herein by
reference.                                                                                                                                                                                                                                                
|     |  | 
|     |  |  | 10.5   |  |             | First Amendment to Receivables Purchase Agreement, dated January 12, 2007.                                                                                                                                                                                                                                                                                                                                            
|     |  | 
|     |  |  |        |  |             | This Exhibit has been previously filed as an Exhibit to the Corporations Annual Report on Form 10-K for the fiscal year ended February 28, 2007, and is
incorporated herein by reference.                                                                                                                                                                                                                            
|     |  | 
|     |  |  | 10.6   |  |             | Omnibus Amendment to Receivables Sale Agreement, Sale and Contribution Agreement and Receivables Purchase Agreement, dated as of February 28, 2007, among AGC Funding
Corporation, the Corporation, Gibson Greetings, Inc., Plus Mark, Inc., members of the various Purchaser Groups from time to time party thereto, and PNC Bank, National Association, as Administrator and as issuer of Letters of Credit.        
|     |  | 
|     |  |  |        |  |             | This Exhibit has been previously filed as an Exhibit to the Corporations Annual Report on Form 10-K for the fiscal year ended February 28, 2007, and is
incorporated herein by reference.                                                                                                                                                                                                                            
|     |  | 
|     |  |  | 10.7   |  |             | Third Amendment to Receivables Purchase Agreement, dated March 28, 2008.                                                                                                                                                                                                                                                                                                                                              
|     |  | 
|     |  |  |        |  |             | This Exhibit has been previously filed as an Exhibit to the Corporations Annual Report on Form 10-K for the fiscal year ended February 29, 2008, and is
incorporated herein by reference.                                                                                                                                                                                                                            
|     |  | 
|     |  |  | 10.8   |  |             | Fourth Amendment to Receivables Purchase Agreement, dated as of September 23, 2009. This Exhibit has been previously filed as an Exhibit to the Corporations Current
Report on Form 8-K, dated September 24, 2009, and is incorporated herein by reference.                                                                                                                                                          
|     |  | 
|     |  |  | 10.9  |  |             | Omnibus Amendment and Consent to Receivables Sale Agreement, Sale and Contribution Agreement and Receivables Purchase Agreement, dated as of March 1, 2011, among AGC Funding
Corporation, the Corporation, Gibson Greetings, Inc., Plus Mark, Inc., members of the various Purchaser Groups from time to time party thereto, and PNC Bank, National Association, as Administrator and as Issuer of Letters of Credit.
|     |  | 
|     |  |  | 10.10 |  |             | Loan Agreement by and between Schurman Fine Papers, d/b/a Papyrus, as Borrower, and the Corporation, as Lender, dated as of April 17, 2009.                                                                                                                                                                                                                                                                           
|     |  | 
|     |  |  | 10.11 |  |             | Limited Guaranty, issued by the Corporation to Wells Fargo Retail Finance, LLC, dated April 17, 2009.                                                                                                                                                                                                                                                                                                                 
|     |  | 
|     |  |  | *10.12 |  |             | Form of Employment Contract with Specified Officers.                                                                                                                                                                                                                                                                                                                                                                  
|     |  | 
|     |  |  |        |  |             | This Exhibit has been previously filed as an Exhibit to the Corporations Annual Report on Form 10-K for the fiscal year ended February 28, 2007, and is
incorporated herein by reference.                                                                                                                                                                                                                            



49



---

|     |  |  |         |  |             |                                                                                                                                                                                                                                                                             
|---- |  |  | ------- |  | ----------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|Item |  |  |         |  | Description
|     |  | 
|     |  |  | *10.13  |  |             | Amendment to Form of Employment Contract with Specified Officers.                                                                                                                                                                                                           
|     |  | 
|     |  |  |         |  |             | This Exhibit has been previously filed as an Exhibit to the Corporations Annual Report on Form 10-K for the fiscal year ended February 28, 2009, and is
incorporated herein by reference.                                                                                  
|     |  | 
|     |  |  | *10.14  |  |             | American Greetings Severance Benefits Plan (Officers)  Summary Plan Description. This Exhibit has been previously filed as an Exhibit to the Corporations Annual
Report on Form 10-K for the fiscal year ended February 28, 2009, and is incorporated herein by reference.
|     |  | 
|     |  |  | *10.15  |  |             | Amendment to American Greetings Severance Benefits Plan (Officers).                                                                                                                                                                                                         
|     |  | 
|     |  |  |         |  |             | This Exhibit has been previously filed as an Exhibit to the Corporations Annual Report on Form 10-K for the fiscal year ended February 28, 2009, and is
incorporated herein by reference.                                                                                  
|     |  | 
|     |  |  | *10.16  |  |             | American Greetings Corporation Executive Deferred Compensation Plan. This Exhibit has been previously filed as an Exhibit to the Corporations Quarterly Report on
Form 10-Q for the quarter ended August 31, 2005, and is incorporated herein by reference.                
|     |  | 
|     |  |  | *10.17  |  |             | Amendment One to American Greetings Corporation Executive Deferred Compensation Plan.                                                                                                                                                                                       
|     |  | 
|     |  |  |         |  |             | This Exhibit has been previously filed as an Exhibit to the Corporations Quarterly Report on Form 10-Q for the quarter ended August 31, 2005, and is incorporated
herein by reference.                                                                                     
|     |  | 
|     |  |  | *10.18  |  |             | Amendment Two to American Greetings Corporation Executive Deferred Compensation Plan.                                                                                                                                                                                       
|     |  | 
|     |  |  |         |  |             | This Exhibit has been previously filed as an Exhibit to the Corporations Quarterly Report on Form 10-Q for the quarter ended August 31, 2005, and is incorporated
herein by reference.                                                                                     
|     |  | 
|     |  |  | *10.19  |  |             | Amendment Number Three to American Greetings Corporation Executive Deferred Compensation Plan  American Greetings Corporation Executive Third Party Option
Plan.                                                                                                           
|     |  | 
|     |  |  |         |  |             | This Exhibit has been previously filed as an Exhibit to the Corporations Quarterly Report on Form 10-Q for the quarter ended August 31, 2005, and is incorporated
herein by reference.                                                                                     
|     |  | 
|     |  |  | *10.20  |  |             | Amendment Number Four to American Greetings Corporation Executive Deferred Compensation Plan and Amendment Number One to the American Greetings Corporation Executive Third Party
Option Plan.                                                                              
|     |  | 
|     |  |  |         |  |             | This Exhibit has been previously filed as an Exhibit to the Corporations Current Report on Form 8-K, dated December 14, 2005, and is incorporated herein by
reference.                                                                                                     
|     |  | 
|     |  |  | *10.21 |  |             | Amendment Number Five to American Greetings Corporation Executive Deferred Compensation Plan.                                                                                                                                                                               
|     |  | 
|     |  |  | *10.22  |  |             | Form of Agreement under American Greetings Corporation Executive Deferred Compensation Plan Executive Third Party Option Plan.                                                                                                                                              
|     |  | 
|     |  |  |         |  |             | This Exhibit has been previously filed as an Exhibit to the Corporations Quarterly Report on Form 10-Q for the quarter ended August 31, 2005, and is incorporated
herein by reference.                                                                                     
|     |  | 
|     |  |  | *10.23  |  |             | American Greetings Corporation Outside Directors Deferred Compensation Plan.                                                                                                                                                                                               
|     |  | 
|     |  |  |         |  |             | This Exhibit has been previously filed as an Exhibit to the Corporations Current Report on Form 8-K, dated December 14, 2005, and is incorporated herein by
reference.                                                                                                     
|     |  | 
|     |  |  | *10.24  |  |             | 1992 Stock Option Plan.                                                                                                                                                                                                                                                     
|     |  | 
|     |  |  |         |  |             | This Exhibit has been previously filed as an Exhibit to the Corporations Registration Statement on Form S-8 (Registration No. 33-58582), dated February 22,
1993, and is incorporated herein by reference.                                                                 



50



---

|     |  |  |         |  |             |                                                                                                                                                                                                             
|---- |  |  | ------- |  | ----------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|Item |  |  |         |  | Description
|     |  | 
|     |  |  | *10.25  |  |             | 1995 Director Stock Plan.                                                                                                                                                                                   
|     |  | 
|     |  |  |         |  |             | This Exhibit has been previously filed as an Exhibit to the Corporations Registration Statement on Form S-8 (Registration No. 33-61037), dated July 14, 1995,
and is incorporated herein by reference.     
|     |  | 
|     |  |  | *10.26  |  |             | 1996 Employee Stock Option Plan.                                                                                                                                                                            
|     |  | 
|     |  |  |         |  |             | This Exhibit has been previously filed as an Exhibit to the Corporations Registration Statement on Form S-8 (Registration No. 333-08123), dated July 15,
1996, and is incorporated herein by reference.    
|     |  | 
|     |  |  | *10.27  |  |             | 1997 Equity and Performance Incentive Plan (as amended on June 25, 2004).                                                                                                                                   
|     |  | 
|     |  |  |         |  |             | This Exhibit has been previously filed as an Exhibit to the Corporations Registration Statement on Form S-8 (Registration No. 333-121982), dated January 12,
2005, and is incorporated herein by reference.
|     |  | 
|     |  |  | *10.28  |  |             | American Greetings Corporation 2007 Omnibus Incentive Compensation Plan, as Amended April 27, 2009.                                                                                                         
|     |  | 
|     |  |  |         |  |             | This Exhibit has been previously filed as an Exhibit to the Corporations Current Report on Form 8-K, dated June 26, 2009, and is incorporated herein by
reference.                                         
|     |  | 
|     |  |  | *10.29  |  |             | Description of Compensation Payable to Non-Employee Directors (Fiscal 2010; 2011).                                                                                                                          
|     |  | 
|     |  |  |         |  |             | This Exhibit has been previously filed as an Exhibit to the Corporations Quarterly Report on Form 10-Q for the quarter ended May 29, 2009, and is incorporated
herein by reference.                        
|     |  | 
|     |  |  | *10.30 |  |             | Description of Compensation Payable to Non-Employee Directors (Fiscal 2011; 2012).                                                                                                                          
|     |  | 
|     |  |  | *10.31  |  |             | American Greetings Corporation Second Amended and Restated Supplemental Executive Retirement Plan (Effective October 31, 2007).                                                                             
|     |  | 
|     |  |  |         |  |             | This Exhibit has been previously filed as an Exhibit to the Corporations Quarterly Report on Form 10-Q for the quarter ended November 23, 2007, and is
incorporated herein by reference.                   
|     |  | 
|     |  |  | *10.32 |  |             | Severance Agreement, dated as of February 28, 2011, between Robert Swellie and the Corporation.                                                                                                             
|     |  | 
|     |  |  | *10.33  |  |             | Employment Agreement, dated as of October 17, 2002, between Michael Goulder and the Corporation.                                                                                                            
|     |  | 
|     |  |  |         |  |             | This Exhibit has been previously filed as an Exhibit to the Corporations Annual Report on Form 10-K for the fiscal year ended February 28, 2003, and is
incorporated herein by reference.                  
|     |  | 
|     |  |  | *10.34  |  |             | Amendment to Employment Agreement, effective as of January 1, 2009, between Michael Goulder and the Corporation.                                                                                            
|     |  | 
|     |  |  |         |  |             | This Exhibit has been previously filed as an Exhibit to the Corporations Annual Report on Form 10-K for the fiscal year ended February 28, 2009, and is
incorporated herein by reference.                  
|     |  | 
|     |  |  | *10.35  |  |             | Employment Agreement, dated as of May 6, 2002, between Erwin Weiss and the Corporation.                                                                                                                     
|     |  | 
|     |  |  |         |  |             | This Exhibit has been previously filed as an Exhibit to the Corporations Annual Report on Form 10-K for the fiscal year ended February 28, 2003, and is
incorporated herein by reference.                  



51



---

|     |  |  |        |  |             |                                                                                                                                                                                           
|---- |  |  | ------ |  | ----------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|Item |  |  |        |  | Description
|     |  | 
|     |  |  | *10.36 |  |             | Amendment to Employment Agreement, effective as of January 1, 2009, between Erwin Weiss and the Corporation.                                                                              
|     |  | 
|     |  |  |        |  |             | This Exhibit has been previously filed as an Exhibit to the Corporations Annual Report on Form 10-K for the fiscal year ended February 28, 2009, and is
incorporated herein by reference.
|     |  | 
|     |  |  | *10.37 |  |             | Employment Agreement, dated as of August 22, 2003, between Catherine M. Kilbane and the Corporation.                                                                                      
|     |  | 
|     |  |  |        |  |             | This Exhibit has been previously filed as an Exhibit to the Corporations Annual Report on Form 10-K for the fiscal year ended February 29, 2004, and is
incorporated herein by reference.
|     |  | 
|     |  |  | *10.38 |  |             | Employment Agreement, dated as of March 4, 2004, between Thomas H. Johnston and the Corporation, as amended on March 11, 2004.                                                            
|     |  | 
|     |  |  |        |  |             | This Exhibit has been previously filed as an Exhibit to the Corporations Annual Report on Form 10-K for the fiscal year ended February 28, 2005, and is
incorporated herein by reference.
|     |  | 
|     |  |  | *10.39 |  |             | Employment Agreement, dated as of June 1, 1991, between Jeffrey M. Weiss and the Corporation.                                                                                             
|     |  | 
|     |  |  |        |  |             | This Exhibit has been previously filed as an Exhibit to the Corporations Annual Report on Form 10-K for the fiscal year ended February 29, 2004, and is
incorporated herein by reference.
|     |  | 
|     |  |  | *10.40 |  |             | Employment Agreement, dated as of May 1, 1997, between Zev Weiss and the Corporation.                                                                                                     
|     |  | 
|     |  |  |        |  |             | This Exhibit has been previously filed as an Exhibit to the Corporations Annual Report on Form 10-K for the fiscal year ended February 29, 2004, and is
incorporated herein by reference.
|     |  | 
|     |  |  | *10.41 |  |             | Employment Agreement, dated April 14, 2003, between Stephen J. Smith and the Corporation.                                                                                                 
|     |  | 
|     |  |  |        |  |             | This Exhibit has been previously filed as an Exhibit to the Corporations Annual Report on Form 10-K for the fiscal year ended February 28, 2007, and is
incorporated herein by reference.
|     |  | 
|     |  |  | *10.42 |  |             | Executive Employment Agreement, dated as of June 12, 2008, between John W. Beeder and the Corporation.                                                                                    
|     |  | 
|     |  |  |        |  |             | This Exhibit has been previously filed as an Exhibit to the Corporations Quarterly Report on Form 10-Q for the quarter ended May 30, 2008, and is incorporated
herein by reference.      
|     |  | 
|     |  |  | *10.43 |  |             | Amendment to Employment Agreement, effective January 1, 2009, between John W. Beeder and the Corporation.                                                                                 
|     |  | 
|     |  |  |        |  |             | This Exhibit has been previously filed as an Exhibit to the Corporations Annual Report on Form 10-K for the fiscal year ended February 28, 2009, and is
incorporated herein by reference.
|     |  | 
|     |  |  | *10.44 |  |             | Key Management Annual Incentive Plan (fiscal year 2010 Description).                                                                                                                      
|     |  | 
|     |  |  |        |  |             | This Exhibit has been previously filed as an Exhibit to the Corporations Quarterly Report on Form 10-Q for the quarter ended May 29, 2009, and is incorporated
herein by reference.      
|     |  | 
|     |  |  | *10.45 |  |             | Key Management Annual Incentive Plan (fiscal year 2011 Description).                                                                                                                      
|     |  | 
|     |  |  |        |  |             | This Exhibit has been previously filed as an Exhibit to the Corporations Quarterly Report on Form 10-Q for the quarter ended May 28, 2010, and is incorporated
herein by reference.      



52



---

|     |  |  |        |  |             |                                                                                                                                                                                                                                                                    
|---- |  |  | ------ |  | ----------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|Item |  |  |        |  | Description
|     |  | 
|     |  |  | *10.46 |  |             | Form of Employee Stock Option Agreement under 1997 Equity and Performance Incentive Plan (as amended on June 25, 2004).                                                                                                                                            
|     |  | 
|     |  |  |        |  |             | This Exhibit has been previously filed as an Exhibit to the Corporations Annual Report on Form 10-K for the fiscal year ended February 28, 2005, and is
incorporated herein by reference.                                                                         
|     |  | 
|     |  |  | *10.47 |  |             | Form of Employee Stock Option Agreement (Revised) under 1997 Equity and Performance Incentive Plan (as amended on June 25, 2004) for grants on or after May 1,
2007.                                                                                               
|     |  | 
|     |  |  |        |  |             | This Exhibit has been previously filed as an Exhibit to the Corporations Annual Report on Form 10-K for the fiscal year ended February 28, 2007, and is
incorporated herein by reference.                                                                         
|     |  | 
|     |  |  | *10.48 |  |             | Form of Director Stock Option Agreement under 1997 Equity and Performance Incentive Plan (as amended on June 25, 2004).                                                                                                                                            
|     |  | 
|     |  |  |        |  |             | This Exhibit has been previously filed as an Exhibit to the Corporations Annual Report on Form 10-K for the fiscal year ended February 28, 2005, and is
incorporated herein by reference.                                                                         
|     |  | 
|     |  |  | *10.49 |  |             | Form of Director Stock Option Agreement (Revised) under 1997 Equity and Performance Incentive Plan (as amended on June 25, 2004) for grants on or after May 1,
2007.                                                                                               
|     |  | 
|     |  |  |        |  |             | This Exhibit has been previously filed as an Exhibit to the Corporations Annual Report on Form 10-K for the fiscal year ended February 28, 2007, and is
incorporated herein by reference.                                                                         
|     |  | 
|     |  |  | *10.50 |  |             | Form of Employee Stock Option Agreement under 2007 Omnibus Incentive Compensation Plan.                                                                                                                                                                            
|     |  | 
|     |  |  |        |  |             | This Exhibit has been previously filed as an Exhibit to the Corporations Quarterly Report on Form 10-Q for the quarter ended May 25, 2007, and is incorporated
herein by reference.                                                                               
|     |  | 
|     |  |  | *10.51 |  |             | Form of Director Stock Option Agreement under 2007 Omnibus Incentive Compensation Plan.                                                                                                                                                                            
|     |  | 
|     |  |  |        |  |             | This Exhibit has been previously filed as an Exhibit to the Corporations Quarterly Report on Form 10-Q for the quarter ended August 24, 2007, and is incorporated
herein by reference.                                                                            
|     |  | 
|     |  |  | *10.52 |  |             | Form of Restricted Shares Grant Agreement.                                                                                                                                                                                                                         
|     |  | 
|     |  |  |        |  |             | This Exhibit has been previously filed as an Exhibit to the Corporations Annual Report on Form 10-K for the fiscal year ended February 28, 2005, and is
incorporated herein by reference.                                                                         
|     |  | 
|     |  |  | *10.53 |  |             | Split-Dollar Agreement, dated May 7, 2001, between American Greetings and the Morry Weiss and Judith S. Weiss 2001 Irrevocable Insurance Trust, dated March 1, 2001,
Gary Weiss, Jeffrey Weiss, Zev Weiss and Elie Weiss, co-trustees.                             
|     |  | 
|     |  |  |        |  |             | This Exhibit has been previously filed as an Exhibit to the Corporations Annual Report on Form 10-K for the fiscal year ended February 28, 2009, and is
incorporated herein by reference.                                                                         
|     |  | 
|     |  |  | *10.54 |  |             | Agreement to Terminate Split-Dollar Agreement, dated February 16, 2009, between American Greetings and the Morry Weiss and Judith S. Weiss 2001 Irrevocable Insurance Trust,
dated March 1, 2001, Gary Weiss, Jeffrey Weiss, Zev Weiss and Elie Weiss, co-trustees.
|     |  | 
|     |  |  |        |  |             | This Exhibit has been previously filed as an Exhibit to the Corporations Annual Report on Form 10-K for the fiscal year ended February 28, 2009, and is
incorporated herein by reference.                                                                         



53



---

|      |  |  |         |  |             |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
|----- |  |  | ------- |  | ----------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|Item  |  |  |         |  | Description
|      |  | 
|      |  |  | *10.55  |  |             | Agreement between American Greetings Corporation and Morry Weiss in connection with Termination of the Split-Dollar Agreement, dated February 16, 2009.                                                                                                                                                                                                                                                                                                                                                                                                 
|      |  | 
|      |  |  |         |  |             | This Exhibit has been previously filed as an Exhibit to the Corporations Annual Report on Form 10-K for the fiscal year ended February 28, 2009, and is
incorporated herein by reference.                                                                                                                                                                                                                                                                                                                                                              
|      |  | 
|      |  |  | *10.56  |  |             | Form of Performance Share Award Agreement.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
|      |  | 
|      |  |  |         |  |             | This Exhibit has been previously filed as an Exhibit to the Corporations Annual Report on Form 10-K for the fiscal year ended February 28, 2009, and is
incorporated herein by reference.                                                                                                                                                                                                                                                                                                                                                              
|      |  | 
|      |  |  | *10.57 |  |             | Form of Employee Restricted Stock Unit Agreement.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
|      |  | 
|      |  |  | *10.58 |  |             | Form of Director Restricted Stock Unit Agreement.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
|      |  | 
|21   |  |  |         |  |             | Subsidiaries of the Corporation.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
|      |  | 
|23    |  |  |         |  |             | Consent of Independent Registered Public Accounting Firm.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
|      |  | 
|      |  |  |         |  |             | This Exhibit is filed herewith.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
|      |  | 
|(31)a |  |  |         |  |             | Certification of Principal Executive Officer Pursuant to Rule 13a-14(a) of the Securities Exchange Act of 1934.                                                                                                                                                                                                                                                                                                                                                                                                                                         
|      |  | 
|      |  |  |         |  |             | This Exhibit is filed herewith.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
|      |  | 
|(31)b |  |  |         |  |             | Certification of Principal Financial Officer Pursuant to Rule 13a-14(a) of the Securities Exchange Act of 1934.                                                                                                                                                                                                                                                                                                                                                                                                                                         
|      |  | 
|      |  |  |         |  |             | This Exhibit is filed herewith.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
|      |  | 
|32    |  |  |         |  |             | Certification Pursuant to 18 U.S.C. Section 1350 as adopted pursuant to Section 906 of the Sarbanes- Oxley Act of 2002.                                                                                                                                                                                                                                                                                                                                                                                                                                 
|      |  | 
|      |  |  |         |  |             | This Exhibit is filed herewith.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
|      |  | 
|101 |  |  |         |  |             | The following materials from the Corporations Annual Report on Form 10-K/A for the year ended February 28, 2011, formatted in XBRL (Extensible Business Reporting
Language): (i) Consolidated Statement of Operations for the years ended February 28, 2011, 2010 and 2009, (ii) Consolidated Statement of Financial Position at February 28, 2011 and 2010, (iii) Consolidated Statement of Cash
Flows for the years ended February 28, 2011, 2010 and 2009, and (iv) Notes to Consolidated Financial Statements for the year ended February 28, 2011.
|      |  | 
|      |  |  |         |  |             | In accordance with Rule 406T of Regulation S-T, the XBRL related information in Exhibit 101 to this Annual Report on Form 10-K/A shall not be deemed to be
filed for purposes of Section 18 of the Securities Exchange Act of 1934 (the Exchange Act), or otherwise subject to the liability of that section, and shall not be part of any registration statement or other document
filed under the Securities Act of 1933 or the Exchange Act, except as shall be expressly set forth by specific reference in such filing.                        



|* | Management contracts or compensatory plans or arrangements required to be filed as an exhibit hereto pursuant to Item 601 of Regulation S-K.
|- | --------------------------------------------------------------------------------------------------------------------------------------------



| | Previously filed as an exhibit to the Corporations original Annual Report on Form 10-K for the fiscal year ended February 28, 2011, as filed on April 29, 2011.
|- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------



| | Previously furnished as an exhibit to the Corporations Amendment No. 1 to Annual Report on Form 10-K for the fiscal year ended February 28, 2011, as filed on
November 14, 2011.
|-- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



|(b) | Exhibits listed in Item 15 (a) 3. are included herein or incorporated herein by reference.
|--- | ------------------------------------------------------------------------------------------



54



---

|(c) | Financial Statement Schedules
|--- | -----------------------------

The response to this portion of Item 15 is submitted below.



|3. | Financial Statement Schedules included in Part IV of the report:
|-- | ----------------------------------------------------------------

Schedule II  Valuation and Qualifying Accounts (Previously filed with the Corporations original Annual Report on Form 10-K for the fiscal year ended February 28, 2011, as filed on
April 29, 2011).

All other schedules for which provision is made in the applicable accounting regulations of the SEC are not required under
the related instructions or are inapplicable, and therefore have been omitted.



55



---

SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed
on its behalf by the undersigned, thereunto duly authorized.



|                       |  |                                              |  |                                        
|---------------------- |  | -------------------------------------------- |  | ---------------------------------------
|                       |  | AMERICAN GREETINGS CORPORATION
(Registrant).
|                       |  |                                             
|Date: January 27, 2012 |  | By:                                          |  | /s/    Stephen J. Smith                
|                       |  |                                              |  | Stephen J. Smith, Senior Vice President
|                       |  |                                              |  | and Chief Financial Officer            



56