UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 10-K

(Mark One)

|x | ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
|- | ------------------------------------------------------------------------------------

For the fiscal year ended February 29, 2008

OR



| ̈ | TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
|- | ----------------------------------------------------------------------------------------

For the transition period from                      to
                    .

Commission File
No. 1-13859

American Greetings Corporation

(Exact name of registrant as specified in its charter)



|                                                               |  |                                     
|-------------------------------------------------------------- |  | ------------------------------------
|Ohio                                                           |  | 34-0065325                          
|(State or other jurisdiction of incorporation or organization) |  | (I.R.S. Employer Identification No.)
|                                                               | 
|One American Road, Cleveland, Ohio                             |  | 44144                               
|(Address of principal executive offices)                       |  | (Zip Code)                          

Registrants telephone number, including area code: (216) 252-7300

Securities registered pursuant to Section 12(b) of the Act:



|                                       |  |                                          
|-------------------------------------- |  | -----------------------------------------
|Title of each class                    |  | Name of each exchange on which registered
|Class A Common Shares, Par Value $1.00 |  | New York Stock Exchange                  

Securities registered pursuant to Section 12(g) of the Act:

Class B Common Shares, Par Value $1.00

(Title of Class)

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the
Securities Act.    YES  x    NO   ̈

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.    YES   ̈    NO  x

Indicate by check mark whether the
registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and
(2) has been subject to such filing requirements for the past 90 days.    YES  x    NO   ̈

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained,
to the best of registrants knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K.  x

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company.
See definition of large accelerated filer accelerated filer and smaller reporting company in Rule 12b-2 of the Exchange Act. (Check one):



|                                                                       |  |                             
|---------------------------------------------------------------------- |  | ----------------------------
|Large accelerated filer  x                                             |  | Accelerated filer   ̈        
|Non-accelerated filer   ̈ (Do not check if a smaller reporting company) |  | Smaller reporting company   ̈

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the
Act)    YES   ̈    NO  x

State the aggregate market value of the voting stock held by non-affiliates of the registrant as of the last business day of the registrants most recently completed second fiscal quarter, August 24,
2007$1,314,865,089 (affiliates, for this purpose, have been deemed to be directors, executive officers and certain significant shareholders).

Number of shares outstanding as of April 25, 2008:

CLASS A COMMON45,341,634

CLASS B COMMON3,432,619

DOCUMENTS
INCORPORATED BY REFERENCE

Portions of the American Greetings Corporation Definitive Proxy Statement for the Annual Meeting of
Shareholders, to be filed with the Securities and Exchange Commission within 120 days after the close of the registrants fiscal year (incorporated into Part III).









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AMERICAN GREETINGS CORPORATION

INDEX



|         |  |            |  |                                                                                                                  |  |           
|-------- |  | ---------- |  | ---------------------------------------------------------------------------------------------------------------- |  | ----------
|         |  |            |  |                                                                                                                  |  | PageNumber
|         |  |           
|PART I   |  |            |  |                                                                                                                 
|         |  |            | 
|         |  | Item 1.    |  | Business                                                                                                         |  | 1         
|         |  |            | 
|         |  | Item 1A.   |  | Risk Factors                                                                                                     |  | 5         
|         |  |            | 
|         |  | Item 1B.   |  | Unresolved Staff Comments                                                                                        |  | 12        
|         |  |            | 
|         |  | Item 2.    |  | Properties                                                                                                       |  | 13        
|         |  |            | 
|         |  | Item 3.    |  | Legal Proceedings                                                                                                |  | 14        
|         |  |            | 
|         |  | Item 4.    |  | Submission of Matters to a Vote of Security Holders                                                              |  | 14        
|         |  |           
|PART II  |  |            |  |                                                                                                                 
|         |  |            | 
|         |  | Item 5.    |  | Market for the Registrants Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities |  | 17        
|         |  |            | 
|         |  | Item 6.    |  | Selected Financial Data                                                                                          |  | 20        
|         |  |            | 
|         |  | Item 7.    |  | Managements Discussion and Analysis of Financial Condition and Results of Operations                            |  | 21        
|         |  |            | 
|         |  | Item 7A.   |  | Quantitative and Qualitative Disclosures About Market Risk                                                       |  | 42        
|         |  |            | 
|         |  | Item 8.    |  | Financial Statements and Supplementary Data                                                                      |  | 43        
|         |  |            | 
|         |  | Item 9.    |  | Changes in and Disagreements with Accountants on Accounting and Financial Disclosure                             |  | 82        
|         |  |            | 
|         |  | Item 9A.   |  | Controls and Procedures                                                                                          |  | 82        
|         |  |            | 
|         |  | Item 9B.   |  | Other Information                                                                                                |  | 84        
|         |  |           
|PART III |  |            |  |                                                                                                                 
|         |  |            | 
|         |  | Item 10.   |  | Directors and Executive Officers of the Registrant                                                               |  | 84        
|         |  |            | 
|         |  | Item 11.   |  | Executive Compensation                                                                                           |  | 84        
|         |  |            | 
|         |  | Item 12.   |  | Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters                   |  | 84        
|         |  |            | 
|         |  | Item 13.   |  | Certain Relationships and Related Transactions, and Director Independence                                        |  | 85        
|         |  |            | 
|         |  | Item 14.   |  | Principal Accounting Fees and Services                                                                           |  | 85        
|         |  |           
|PART IV  |  |            |  |                                                                                                                 
|         |  |            | 
|         |  | Item 15.   |  | Exhibits, Financial Statement Schedules                                                                          |  | 86        
|         |  |           
|         |  | SIGNATURES |  | 94                                                                                                              



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PART I

Unless otherwise indicated or the context otherwise requires, the Corporation, we,
our, us and American Greetings are used in this report to refer to the businesses of American Greetings Corporation and its consolidated subsidiaries.



|Item 1. | Business
|------- | --------

OVERVIEW

Founded in 1906, American Greetings operates predominantly in a single industry: the design, manufacture and sale of everyday and seasonal greeting cards and other social
expression products. Greeting cards, gift wrap, party goods, stationery and giftware are manufactured or sold by us in North America, including the United States, Canada and Mexico, and throughout the world, primarily in the United Kingdom,
Australia and New Zealand. In addition, our subsidiary, AG Interactive, Inc., distributes social expression products, including electronic greetings, personalized printable greeting cards and a broad range of graphics and digital services and
products, through a variety of electronic channels, including Web sites, Internet portals, instant messaging services and electronic mobile devices. Design licensing is done primarily by our subsidiary AGC, LLC, and character licensing is done
primarily by our subsidiaries, Those Characters From Cleveland, Inc. and Cloudco, Inc. Our A.G. Industries, Inc. subsidiary manufactures custom display fixtures for our products and products of others. As of February 29, 2008, we also owned and
operated 414 card and gift retail stores throughout North America.

Our fiscal year ends on February 28 or 29. References to a particular year refer
to the fiscal year ending in February of that year. For example, 2008 refers to the year ended February 29, 2008.

PRODUCTS

American Greetings creates, manufactures and distributes social expression products including greeting cards, gift wrap, party goods, calendars and stationery as well as
custom display fixtures. Our major domestic greeting card brands are American Greetings, Carlton Cards, and Gibson, and other domestic products include DesignWare party goods, Plus Mark gift wrap and boxed cards, DateWorks calendars and AGI In-Store
(formerly AGI Schutz) display fixtures. Electronic greetings and other digital content, services and products are available through our subsidiary, AG Interactive, Inc. Through our AG Interactive business, in October 2007, we acquired the online
assets of the Webshots brand from CNET Networks, Inc., and in January 2008, we acquired PhotoWorks, Inc., an online photo sharing and personal publishing company. These acquisitions provided us with an entry into the online photo sharing space, a
significant number of unique visitors and a platform to provide consumers the ability to use their own photos to create unique, high quality physical products, including greeting cards, calendars, online photo albums and photo books. We also create
and license our intellectual properties, such as the Care Bear and Strawberry Shortcake characters. Information concerning sales by major product classifications is included in Part II, Item 7.

Prior to the sale of our Learning Horizons, Inc. subsidiary on March 16, 2007, we also created and distributed supplemental childrens educational products.
For information concerning our discontinued operations, see Note 17 to the Consolidated Financial Statements included in Part II, Item 8.

BUSINESS
SEGMENTS

At February 29, 2008, we operated in five business segments:North American Social Expression Products, International Social
Expression Products, Retail Operations, AG Interactive and non-reportable operating segments. For information regarding the various business segments comprising our business, see the discussion included in Part II, Item 7 and in Note 15 to the
Consolidated Financial Statements included in Part II, Item 8.



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CONCENTRATION OF CREDIT RISKS

Net sales to our five largest customers, which include mass merchandisers and national drug store and supermarket chains, accounted for approximately 37%, 36% and 34% of total revenue in 2008, 2007 and 2006, respectively. Net sales to
Wal-Mart Stores, Inc. and its subsidiaries accounted for approximately 16% of total revenue in 2008, 2007 and 2006. No other customer accounted for 10% or more of our consolidated total revenue.

CONSUMERS

We believe that women purchase the majority of all
greeting cards sold and that the median age of our consumers is approximately 47. We also believe that 86% of American households purchase greeting cards each year, the average number of greeting cards purchased per transaction is approximately 2.7,
and consumers make approximately ten card purchasing trips per year.

COMPETITION

The greeting card and gift wrap industries are intensely competitive. Competitive factors include quality, design, customer service and terms, which may include payments and other concessions to retail customers under
long-term agreements. These agreements are discussed in greater detail below. There are an estimated 3,000 greeting card publishers in the United States, ranging from small family-run organizations to major corporations. In general, however, the
greeting card business is extremely concentrated. We believe that we are one of only two main suppliers offering a full line of social expression products that, together, are estimated to encompass approximately 85% of the overall market. Our
principal competitor is Hallmark Cards, Inc. Based upon our general familiarity with the greeting card and gift wrap industry and limited information as to our competitors, we believe that we are the second-largest company in the industry and the
largest publicly owned greeting card company.

The market for consumer photofinishing and digital imaging services is highly competitive and still
emerging. Competitive factors include brand awareness, innovative and differentiated products and services, quality and competitive prices. The major competitors in the consumer photofinishing and digital imaging market are Kodak, Snapfish (owned by
HP) and Shutterfly. In addition to these major competitors, there are numerous other companies that offer online photofinishing services. There are no significant proprietary or other barriers to entry into the digital or consumer photofinishing
industry.

PRODUCTION AND DISTRIBUTION

In 2008, our
channels of distribution continued to be primarily through mass retail, which is comprised of mass merchandisers, chain drug stores and supermarkets. Other major channels of distribution included card and gift retail stores, department stores,
military post exchanges, variety stores and combo stores (stores combining food, general merchandise and drug items). We also sell our products through our card and gift retail stores. As of February 29, 2008, we owned and operated 414 card and
gift retail stores in the United States and Canada through our Retail Operations segment, which are primarily located in malls and strip shopping centers. From time to time, we also sell our products to independent, third-party distributors. Our AG
Interactive segment provides social expressions content through the Internet and wireless platforms.

Many of our products are manufactured at common
production facilities and marketed by a common sales force. Our manufacturing operations involve complex processes including printing, die cutting, hot stamping and embossing. We employ modern printing techniques which allow us to perform short runs
and multi-color printing, have a quick changeover and utilize direct-to-plate technology, which minimizes time to market. Our products are manufactured globally, primarily at facilities located in North America and the United Kingdom. We also source
products from domestic and foreign third party suppliers. The photofinishing products provided



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through our AG Interactive segment are provided by third party vendors. Additionally, information by geographic area is included in Note 15 to the
Consolidated Financial Statements included in Part II, Item 8.

Production of our products is generally on a level basis throughout the year. Everyday
inventories (such as birthday and anniversary related products) remain relatively constant throughout the year, while seasonal inventories peak in advance of each major holiday season, including Christmas, Valentines Day, Easter, Mothers
Day, Fathers Day and Graduation. Payments for seasonal shipments are generally received during the month in which the major holiday occurs, or shortly thereafter. Extended payment terms may also be offered in response to competitive situations
with individual customers. Payments for both everyday and seasonal sales from customers that have been converted to a scan-based trading model are received generally within 10 to 15 days of the product being sold by those customers at their retail
locations. As of February 29, 2008, three of our five largest customers in 2008 conduct business with us under a scan-based trading model. The core of this business model rests with American Greetings owning the product delivered to its retail
customers until the product is sold by the retailer to the ultimate consumer, at which time we record the sale.American Greetings and many of its competitors sell seasonal greeting cards with the right of return. Sales of non-seasonal
products are generally sold without the right of return. Sales credits for non-seasonal product are issued at our discretion for damaged, obsolete and outdated products. Information regarding the return of product is included in Note 1 to the
Consolidated Financial Statements included in Part II, Item 8.

During the year, we experienced no material difficulties in obtaining raw materials
from our suppliers.

INTELLECTUAL PROPERTY RIGHTS

We
have a number of trademarks, service marks, trade secrets, copyrights, inventions, patents, and other intellectual property, which are used in connection with our products and services. Our designs, artwork, musical compositions, photographs and
editorial verse are protected by copyright. In addition, we seek to register our trademarks in the United States and elsewhere. From time to time, we seek protection of our inventions by filing patent applications for which patents may be granted.
We also obtain license agreements for the use of intellectual property owned or controlled by others. Although the licensing of intellectual property produces additional revenue, we do not believe that our operations are dependent upon any
individual invention, trademark, service mark, copyright, patent or other intellectual property license. Collectively, our intellectual property is an important asset to us. As a result, we follow an aggressive policy of protecting our rights in our
intellectual property and intellectual property licenses.

EMPLOYEES

At February 29, 2008, we employed approximately 8,800 full-time employees and approximately 18,500 part-time employees which, when jointly considered, equate to approximately 18,000 full-time equivalent
employees. Approximately 1,700 of our hourly plant employees are unionized and covered by collective bargaining agreements. The following table sets forth by location the unions representing our domestic employees, together with the expiration date
of the applicable governing collective bargaining agreement.



|                                       |  |                                    |  |                         
|-------------------------------------- |  | ---------------------------------- |  | ------------------------
|Union                                  |  | Location                           |  | Contract Expiration Date
|International Brotherhood of Teamsters |  | Bardstown, Kentucky;               |  | March 20, 2011          
|                                       |  | Kalamazoo, Michigan;               |  | April 30, 2010          
|                                       |  | Cleveland, Ohio                    |  | March 31, 2010          
|UNITE-HERE Union                       |  | Greeneville, Tennessee (Plus Mark) |  | October 19, 2008        

Other locations with unions are the United Kingdom, Mexico and Australia. We believe that labor relations at each
location where we operate have generally been satisfactory.



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SUPPLY AGREEMENTS

In
the normal course of business, we enter into agreements with certain customers for the supply of greeting cards and related products. We view the use of such agreements as advantageous in developing and maintaining business with our retail
customers. Under these agreements, the customer typically receives from American Greetings a combination of cash payments, credits, discounts, allowances and other incentive considerations to be earned by the customer as product is purchased from us
over the effective time period of the agreement to meet a minimum purchase volume commitment. The agreements are negotiated individually to meet competitive situations and, therefore, while some aspects of the agreements may be similar, important
contractual terms vary. The agreements may or may not specify American Greetings as the sole supplier of social expression products to the customer. In the event an agreement is not completed, we have a claim for unearned advances under the
agreement.

Although risk is inherent in the granting of advances, we subject such customers to our normal credit review. We maintain an allowance for
deferred costs based on estimates developed by using standard quantitative measures incorporating historical write-offs. In instances where we are aware of a particular customers inability to meet its performance obligation, we record a
specific allowance to reduce the deferred cost asset to our estimate of its value based upon expected performance. These agreements are accounted for as deferred costs. Losses attributed to these specific events have historically not been material.
The balances and movement of the valuation allowance accounts are disclosed on Schedule II of this Annual Report on Form 10-K. See Note 10 to the Consolidated Financial Statements in Part II, Item 8, and the discussion under the Deferred
Costs heading in the Critical Accounting Policies in Part II, Item 7 for further information and discussion of deferred costs.

ENVIRONMENTAL REGULATIONS

Our business is subject to numerous foreign and domestic environmental laws and regulations maintained to protect
the environment. These environmental laws and regulations apply to chemical usage, air emissions, wastewater and storm water discharges and other releases into the environment as well as the generation, handling, storage, transportation, treatment
and disposal of waste materials, including hazardous waste. Although we believe that we are in substantial compliance with all applicable laws and regulations, because legal requirements frequently change and are subject to interpretation, these
laws and regulations may give rise to claims, uncertainties or possible loss contingencies for future environmental remediation liabilities and costs. We have implemented various programs designed to protect the environment and comply with
applicable environmental laws and regulations. The costs associated with these compliance and remediation efforts have not and are not expected to have a material adverse effect on our financial condition, cash flows or operating results. In
addition, the impact of increasingly stringent environmental laws and regulations, regulatory enforcement activities, the discovery of unknown conditions and third party claims for damages to the environment, real property or persons could also
result in additional liabilities and costs in the future.

AVAILABLE INFORMATION

We make available, free of charge, on or through the Investors section of our www.corporate.americangreetings.com Web site, our Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, Current Reports on Form 8-K
and, if applicable, amendments to those reports as soon as reasonably practicable after such material is electronically filed with or furnished to the Securities and Exchange Commission (SEC). Copies of our filings with the SEC also can
be obtained at the SECs Internet site, www.sec.gov. Information contained on our Web site shall not be deemed incorporated into, or be part of, this report.

Our Corporate Governance Guidelines, Code of Business Conduct and Ethics, and the charters of the Boards Audit Committee, Compensation and Management Development Committee, and Nominating and Governance Committee are available on or
through the Investors section of our www.corporate.americangreetings.com Web site, and will be made available, free of charge, in print upon request by any shareholder to the Secretary of American Greetings.



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|Item 1A. | Risk Factors
|-------- | ------------

You should carefully consider each of the risks and
uncertainties we describe below and all other information in this report. The risks and uncertainties we describe below are not the only ones we face. Additional risks and uncertainties of which we are currently unaware or that we currently believe
to be immaterial may also adversely affect our business.

The growth of our greeting card business is critical to future profitability and cash flow.

One of our key business strategies has been to gain profitable market share by revamping our core greeting card business. Although the majority of
the expense associated with these efforts has now been incurred, the need to continuously update and refresh our product offerings is an ongoing, evolving process that will continue to impact net sales, earnings and cash flows over future periods.
The actual amount and timing of the expenditures will depend on the success of the strategy and the schedules of our retail partners. Moreover, our long-term success will depend in part on how well we implement our strategy to revamp the greeting
card business and we cannot assure you that this strategy will either increase our revenue or profitability. Even if we are able to implement, to a significant degree, this strategy, we may experience systemic, cultural and operational challenges
that may prevent any significant increase in profitability or that may otherwise negatively influence our cash flow. In addition, even if our strategy is successful, our profitability may be adversely affected if consumer demand for lower priced,
value cards continues to expand, thereby eroding our average selling prices. Our strategy may also have flaws and may not be successful. For example, we may not be able to anticipate or respond in a timely manner to changing customer demands and
preferences for greeting cards. If we misjudge the market, we may significantly overstock unpopular products and be forced to grant significant credits or accept significant returns, which would have a negative impact on our results of operations
and cash flow. Conversely, shortages of key items could materially and adversely impact our results of operations and financial condition.

We rely
on a few mass-market retail customers for a significant portion of oursales.

A few of our customers are material to our
business and operations. Net sales to our five largest customers, which include mass merchandisers and chain drug stores, accounted for approximately 37%, 36% and 34% of total revenue for fiscal years 2008, 2007 and 2006, respectively. Approximately
40% of the International Social Expression Products segments revenue in 2008 and 2007 was attributable to three customers. Net sales to Wal-Mart Stores, Inc. and its subsidiaries accounted for approximately 16% of total revenue in 2008, 2007
and 2006, respectively. There can be no assurance that our large customers will continue to purchase our products in the same quantities that they have in the past. The loss of sales to one of our large customers could materially and adversely
affect our business, results of operations and financial condition.

We operate in extremely competitive markets, and our business, results of
operations and financial condition will suffer if we are unable to compete effectively.

We operate in highly competitive industries. There are an
estimated 3,000 greeting card publishers in the United States ranging from small family-run organizations to major corporations. In general, however, the greeting card business is extremely concentrated. We believe that we are one of only two main
suppliers offering a full line of social expression products that, together, are estimated to encompass approximately 85% of the overall market. Our main competitor, Hallmark Cards, Inc., may have substantially greater financial, technical or
marketing resources, a greater customer base, stronger name recognition and a lower cost of funds than we do. That competitor may also have longstanding relationships with certain large customers to which it may offer products that we do not
provide, putting us at a competitive disadvantage. As a result, this competitor as well as other competitors that may be smaller than us, may be able to:



| |  |  | adapt to changes in customer requirements or consumer preferences more quickly;
| | - |  | -------------------------------------------------------------------------------



| |  |  | take advantage of acquisitions and other opportunities more readily;
| | - |  | --------------------------------------------------------------------



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| |  |  | devote greater resources to the marketing and sale of its products; and
| | - |  | -----------------------------------------------------------------------



| |  |  | adopt more aggressive pricing policies.
| | - |  | ---------------------------------------

There can
be no assurance that we will be able to continue to compete successfully in this market or against such competition. If we are unable to introduce new and innovative products that are attractive to our customers and ultimate consumers, or if we are
unable to allocate sufficient resources to effectively market and advertise our products to achieve widespread market acceptance, we may not be able to compete effectively, our sales may be adversely affected, we may be required to take certain
financial charges, including goodwill impairments, and our results of operations and financial condition could otherwise be adversely affected.

Our
business, results of operations and financial condition may be adversely affected by retail consolidations.

With the growing trend toward retail
trade consolidation, we are increasingly dependent upon a reduced number of key retailers whose bargaining strength is growing. We may be negatively affected by changes in the policies of our retail customers, such as inventory de-stocking,
limitations on access to display space, scan-based trading and other conditions. Increased consolidations in the retail industry could result in other changes that could damage our business, such as a loss of customers, decreases in volume and less
favorable contractual terms. In addition, as the bargaining strength of our retail customers grows, we may be required to grant greater credits, discounts, allowances and other incentive considerations to these customers. We may not be able to
recover the costs of these incentives if the customer does not purchase a sufficient amount of products during the term of its agreement with us, which could materially and adversely affect our business, results of operations and financial
condition.

Our business, results of operations and financial condition may be adversely affected by volatility in the demand for our products.

Our success depends on the sustained demand for our products. Many factors affect the level of consumer spending on our products, including, among
other things, general business conditions, interest rates, the availability of consumer credit, taxation, the effects of war, terrorism or threats of war or terrorism, fuel prices and consumer confidence in future economic conditions. Our business,
and that of most of our customers, may experience periodic downturns in direct relation to downturns in the general economy. A general slowdown in the economies in which we sell our products, or even an uncertain economic outlook, could adversely
affect consumer spending on discretionary items, such as our products, and, in turn, could adversely affect our sales, results of operations and financial condition.

Rapidly changing trends in the childrens entertainment market could adversely affect our business.

A
portion of our business and results of operations depends upon the appeal of our licensed character properties, which are used to create various toy and entertainment items for children. Consumer preferences, particularly among children, are
continuously changing. The childrens entertainment industry experiences significant, sudden and often unpredictable shifts in demand caused by changes in the preferences of children to more on trend entertainment properties. In
recent years, there have been trends towards shorter life cycles for individual youth entertainment products. Our ability to maintain our current market share and increase our market share in the future depends on our ability to satisfy consumer
preferences by enhancing existing entertainment properties and developing new entertainment properties. If we are not able to successfully meet these challenges in a timely and cost-effective manner, demand for our collection of entertainment
properties could decrease and our business, results of operations and financial condition may be materially and adversely affected. In addition, we may incur significant costs developing entertainment properties that may not generate future revenues
at the levels that we anticipated, which could in turn create fluctuations in our reported results based on when those costs are expensed and could otherwise materially and adversely affect our results of operations and financial condition.



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Our results of operations fluctuate on a seasonal basis.

The social expression industry is a seasonal business, with sales generally being higher in the second half of our fiscal year due to the concentration of major holidays
during that period. Consequently, our overall results of operations in the future may fluctuate substantially based on seasonal demand for our products. Such variations in demand could have a material adverse effect on the timing of cash flow and
therefore our ability to meet our obligations with respect to our debt and other financial commitments. Seasonal fluctuations also affect our inventory levels, since we usually order and manufacture merchandise in advance of peak selling periods and
sometimes before new trends are confirmed by customer orders or consumer purchases. We must carry significant amounts of inventory, especially before the holiday season selling period. If we are not successful in selling the inventory during the
holiday period, we may have to sell the inventory at significantly reduced prices, or we may not be able to sell the inventory at all.

We may not be
able to grow or profitably maintain our Retail Operations.

We have reduced the number of our retail stores from 542 as of February 28, 2005,
to 414 as of February 29, 2008. If we cannot operate our retail stores in locations and formats that attract consumers and increase sales to allow us to earn a reasonable long-term return on capital, we may have to continue closing retail
stores. Additional store closings may result in significant costs and associated charges to our earnings. Many of our retail stores are located in shopping malls. Sales at these stores are derived, in part, from the high volume of traffic
attributable to mall anchor tenants (generally large department stores) and other area attractions, as well as from the continued appeal of malls as shopping destinations. Sales volume related to mall traffic may be adversely affected by
economic downturns in a particular area, competition from non-mall retailers or from other malls where we do not have stores, or from the closing of anchor department stores. In addition, a decline in the popularity of a particular mall, or a
decline in the appeal of mall shopping generally among our target consumers, would adversely affect our business. Our ability to grow or profitably maintain our Retail Operations is dependent on our ability to attract consumers, which will depend in
part on our ability to operate stores in desirable formats and locations with capital investment and lease costs that allow us to earn a reasonable return. We cannot be sure as to when or whether such desirable locations will become available at
reasonable costs. In addition, to the extent that shopping mall owners are not satisfied with the sales volume of our current retail stores, we may lose existing store locations.

We rely on foreign sources of production and face a variety of risks associated with doing business in foreign markets.

We rely to a significant extent on foreign manufacturers and suppliers for various products we distribute to customers. In addition, many of our domestic suppliers purchase a portion of their products from foreign
sources. We generally do not have long-term supply contracts and some of our imports are subject to existing or potential duties, tariffs or quotas. In addition, a portion of our current operations are conducted and located abroad. The success of
our sales to, and operations in, foreign markets depends on numerous factors, many of which are beyond our control, including economic conditions in the foreign countries in which we sell our products. We also face a variety of other risks generally
associated with doing business in foreign markets and importing merchandise from abroad, such as:



| |  |  | political instability, civil unrest and labor shortages;
| | - |  | --------------------------------------------------------



| |  |  | imposition of new legislation and customs regulations relating to imports that may limit the quantity and/or increase the cost of goods which may be imported
into the United States from countries in a particular region;
| | - |  | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | lack of effective product quality control procedures by foreign manufacturers and suppliers;
| | - |  | --------------------------------------------------------------------------------------------



| |  |  | currency and foreign exchange risks; and
| | - |  | ----------------------------------------



| |  |  | potential delays or disruptions in transportation as well as potential border delays or disruptions.
| | - |  | ----------------------------------------------------------------------------------------------------



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Also, new regulatory initiatives may be implemented that have an impact on the trading status of certain countries and
may include antidumping and countervailing duties or other trade-related sanctions, which could increase the cost of products purchased from suppliers in such countries.

Additionally, as a large, multinational corporation, we are subject to a host of governmental regulations throughout the world, including antitrust and tax requirements, anti-boycott regulations, import/export/customs
regulations and other international trade regulations, the USA Patriot Act and the Foreign Corrupt Practices Act. Failure to comply with any such legal requirements could subject us to criminal or monetary liabilities and other sanctions, which
could harm our business, results of operations and financial condition.

Our inability to protect our intellectual property rights could reduce the
value of our products and brand.

Our trademarks, trade secrets, copyrights, patents and all of our other intellectual property rights are important
assets. We rely on copyright, trademark, patent and trade secret laws in the United States and other jurisdictions and on confidentiality agreements with some employees and others to protect our proprietary rights. If these rights were infringed or
invalidated, our business could be materially and adversely affected. In addition, our activities could infringe upon the proprietary rights of others, who could assert infringement claims against us. We could face costly litigation if we are forced
to defend these claims. If we are unsuccessful in doing so, our business, results of operations and financial condition may be materially and adversely affected.

We seek to register our trademarks and file for patents or significant inventions in the United States and elsewhere. These registrations could be challenged by others or invalidated through administrative process or litigation. In
addition, our confidentiality agreements with some employees or others may not provide adequate protection in the event of unauthorized use or disclosure of our proprietary information, or if our proprietary information otherwise becomes known, or
is independently developed by competitors.

We may not realize the full benefit of the material we license from third parties if the licensed
material has less market appeal than expected or if sales revenue from the licensed products is not sufficient to earn out the minimum guaranteed royalties.

An important part of our business involves obtaining licenses to produce products based on various popular brands, character properties, design and other licensed material owned by third parties. Such license agreements usually require that
we pay an advance and/or provide a minimum royalty guarantee that may be substantial, and in some cases may be greater than what we will be able to recoup in profits from actual sales, which could result in write-offs of such amounts that would
adversely affect our results of operations. In addition, we may acquire or renew licenses requiring minimum guarantee payments that may result in us paying higher effective royalties, if the overall benefit of obtaining the license outweighs the
risk of potentially losing, not renewing or otherwise not obtaining a valuable license. When obtaining a license, we realize there is no guarantee that a particular licensed property will make a successful greeting card or other product in the eye
of the ultimate consumer. Furthermore, there can be no assurance that a successful licensed property will continue to be successful or maintain a high level of sales in the future. In the event that we are not able to acquire or maintain
advantageous licenses, our business, results of operations and financial condition may be materially and adversely affected.

The terms of our
indebtedness may restrict our ability to pursue our growth strategy.

The terms of our borrowing arrangements may impose restrictions on our ability
to, among other things, borrow and make investments, acquire other businesses, and make capital expenditures and distributions on our capital stock. In addition, certain of these arrangements, including our credit agreement, require us to satisfy
specified financial covenants. Our ability to comply with these provisions depends, in part, on factors over which we may not have control. These restrictions could adversely affect our ability to pursue our growth strategy. If we were to breach any
of our financial covenants or fail to make scheduled payments, our creditors could declare all amounts owed to them to be immediately due and payable. We may not have available funds sufficient to repay



8



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the amounts declared due and payable, and may have to sell our assets to repay those amounts. Our credit agreement is secured by substantially all of our
domestic assets, including the stock of certain of our subsidiaries. If we cannot repay all amounts that we have borrowed under our credit agreement, our lenders could proceed against our assets.

Bankruptcy of key customers could give rise to an inability to pay us and increase our exposure to losses from bad debts.

Many of our largest customers are mass-market retailers. The mass-market retail channel in the U.S. has experienced significant shifts in market share among competitors
in recent years, causing large retailers to experience liquidity problems and file for bankruptcy protection. There is a risk that these key customers will not pay us, or that payment may be delayed because of bankruptcy or other factors beyond our
control, which could increase our exposure to losses from bad debts and our deferred cost assets. Additionally, our business, results of operations and financial condition could be materially and adversely affected if these mass-market retailers
were to cease doing business as a result of bankruptcy, or significantly reduce the number of stores they operate.

Difficulties in integrating
acquisitions could adversely affect our business.

We recently acquired two photo sharing and personal publishing businesses and continue to
regularly evaluate potential acquisition opportunities to support and strengthen our business. We cannot be sure that we will be able to locate suitable acquisition candidates, acquire candidates on acceptable terms or integrate acquired businesses
successfully. Future acquisitions could cause us to take on additional compliance obligations as well as incur debt, dilution, contingent liabilities, increased interest expense, restructuring charges and amortization expenses related to intangible
assets, which may materially and adversely affect our business, results of operations and financial condition. Furthermore, the process of integrating acquired businesses effectively involves the following risks:



| |  |  | unexpected difficulty in assimilating operations and products;
| | - |  | --------------------------------------------------------------



| |  |  | diverting managements attention from other business concerns;
| | - |  | --------------------------------------------------------------



| |  |  | entering into markets in which we have limited or no direct experience; and
| | - |  | ---------------------------------------------------------------------------



| |  |  | losing key employees of an acquired business.
| | - |  | ---------------------------------------------

We may be unsuccessful in increasing revenues or generating a profit from the recent acquisitions of PhotoWorks and Webshots in the digital services markets, which could adversely affect our results of operations.

Our recent acquisitions of two photo sharing and personal publishing businesses are designed to provide us with an entry into the online photo sharing space, a
significant number of unique visitors and a platform to provide consumers the ability to use their own photos to create unique, high quality physical products, including greeting cards, calendars, photo albums and photo books. However, the market
for consumer photofinishing and digital imaging services is highly competitive and still emerging. The major competitors in our market are Kodak, Snapfish (acquired by HP in April 2005) and Shutterfly (an independent company). In addition to these
major competitors, there are numerous other companies that offer online photofinishing services. Even if we establish a strong position among consumers for digital products and services, we may not be able to generate significant revenues or a
profit from this market. The photography industry is also currently characterized by rapidly evolving technology and consumer demand for services and products. The introduction of digital services and products that use new technologies could render
existing services and products obsolete. Our future success in this market will depend on our ability to adapt to new technologies and develop new or modify existing services, products and marketing techniques to satisfy changing consumer needs and
attract new customers.



9



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Increases in raw material and energy costs may materially raise our cost of goods sold and materially impact our
profitability.

Paper is a significant expense in the production of our greeting cards. Significant increases in paper prices, which have been
volatile in past years, or increased costs of other raw materials or energy, such as fuel, may result in declining margins and operating results if market conditions prevent us from passing these increased costs on to our customers through timely
price increases on our greeting cards and other social expression products.

The loss of key members of our senior management and creative teams
could adversely affect our business.

Our success and continued growth depend largely on the efforts and abilities of our current senior management
team as well as upon a number of key members of our creative staff, who have been instrumental in our success thus far, and upon our ability to attract and retain other highly capable and creative individuals. The loss of some of our senior
executives or key members of our creative staff, or an inability to attract or retain other key individuals, could materially and adversely affect us. We seek to compensate our key executives, as well as other employees, through competitive
salaries, stock ownership, bonus plans, or other incentives, but we can make no assurance that these programs will enable us to retain key employees or hire new employees.

If we fail to extend or renegotiate our primary collective bargaining contracts with our labor unions as they expire from time to time, or if our unionized employees were to engage in a strike, or other work
stoppage, our business and results of operations could be materially adversely affected.

We are party to collective bargaining contracts with our
labor unions, which represent a significant number of our employees. In particular, approximately 1,700 of our employees are unionized and are covered by collective bargaining agreements. Although we believe our relations with our employees are
satisfactory, no assurance can be given that we will be able to successfully extend or renegotiate our collective bargaining agreements as they expire from time to time. If we fail to extend or renegotiate our collective bargaining agreements, if
disputes with our unions arise, or if our unionized workers engage in a strike or other work related stoppage, we could incur higher ongoing labor costs or experience a significant disruption of operations, which could have a material adverse effect
on our business.

Various environmental regulations and risks applicable to a manufacturer and/or distributor of consumer products may require us to
take actions, which will adversely affect our results of operations.

Our business is subject to numerous federal, state, provincial, local and
foreign laws and regulations, including regulations with respect to chemical usage, air emissions, wastewater and storm water discharges and other releases into the environment as well as the generation, handling, storage, transportation, treatment
and disposal of waste materials, including hazardous materials. Although we believe that we are in substantial compliance with all applicable laws and regulations, because legal requirements frequently change and are subject to interpretation, we
are unable to predict the ultimate cost of compliance with these requirements, which may be significant, or the effect on our operations as these laws and regulations may give rise to claims, uncertainties or possible loss contingencies for future
environmental remediation liabilities and costs. We cannot be certain that existing laws or regulations, as currently interpreted or reinterpreted in the future, or future laws or regulations, will not have a material and adverse effect on our
business, results of operations and financial condition. The impact of environmental laws and regulations, regulatory enforcement activities, the discovery of unknown conditions, and third party claims for damages to the environment, real property
or persons could result in additional liabilities and costs in the future.

We may be subject to product liability claims and our products could be
subject to voluntary or involuntary recalls and other actions.

We are subject to numerous federal and state regulations governing product safety
including, but not limited to, those regulations enforced by the Consumer Product Safety Commission. A failure to comply with such



10



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regulations, or concerns about product safety may lead to a recall of selected products. We have experienced, and in the future may experience, recalls and
defects or errors in products after their production and sale to customers. Such recalls and defects or errors could result in the rejection of our products by our retail customers and consumers, damage to our reputation, lost sales, diverted
development resources and increased customer service and support costs, any of which could harm our business. Individuals could sustain injuries from our products, and we may be subject to claims or lawsuits resulting from such injuries.
Governmental agencies could pursue us and issue civil fines and/or criminal penalties for a failure to comply with product safety regulations. There is a risk that these claims or liabilities may exceed, or fall outside the scope of, our insurance
coverage. Additionally, we may be unable to obtain adequate liability insurance in the future. Recalls, post-manufacture repairs of our products, product liability claims, absence or cost of insurance and administrative costs associated with recalls
could harm our reputation, increase costs or reduce sales.

Information technology infrastructure failures could significantly affect our business.

We depend heavily on our information technology (IT) infrastructure in order to achieve our business objectives. If we experience a
problem that impairs this infrastructure, such as a computer virus, a problem with the functioning of an important IT application, or an intentional disruption of our IT systems, the resulting disruptions could impede our ability to record or
process orders, manufacture and ship in a timely manner, or otherwise carry on our business in the ordinary course. Any such event could cause us to lose customers or revenue and could require us to incur significant expense to eliminate these
problems and address related security concerns.

We are refreshing our IT systems in stages in an effort to redesign and deploy new processes, organization
structures and a common information system over a period of seven to ten years. Such an implementation carries substantial operations risk, including loss of data or information, unanticipated increases in costs, disruption of operations or business
interruption. Further, we may not be successful implementing new systems or any new system may not perform as expected. This could have a material adverse effect on our business.

Acts of nature could result in an increase in the cost of raw materials; other catastrophic events, including earthquakes, could interrupt critical functions and otherwise adversely affect our business and
results of operations.

Acts of nature could result in an increase in the cost of raw materials or a shortage of raw materials, which could
influence the cost of goods supplied to us. Additionally, we have significant operations, including our largest manufacturing facility, near a major earthquake fault line in Arkansas. A catastrophic event, such as an earthquake, fire, tornado, or
other natural or man-made disaster, could disrupt our operations and impair production or distribution of our products, damage inventory, interrupt critical functions or otherwise affect our business negatively, harming our results of operations.

Members of the Weiss family and related entities, whose interests may differ from those of other shareholders, own a substantial portion of our
common shares.

Our authorized capital stock consists of Class A common shares and Class B common shares. The economic rights of each class of
common shares are identical, but the voting rights differ. Class A common shares are entitled to one vote per share and Class B common shares are entitled to ten votes per share. There is no public trading market for the Class B common shares,
which are held by members of the extended family of American Greetings founder, officers and directors of American Greetings and their extended family members, family trusts, institutional investors and certain other persons. As of
April 21, 2008, Morry Weiss, the Chairman of the Board of Directors, Zev Weiss, the Chief Executive Officer, Jeffrey Weiss, the President and Chief Operating Officer, and Erwin Weiss, the Senior Vice President, Enterprise Resource Planning,
together with other members of the Weiss family and certain trusts and foundations established by the Weiss family beneficially owned approximately 90% in the aggregate of our outstanding Class B common shares, which, together with Class A



11



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common shares beneficially owned by them, represents approximately 43% of the voting power of our outstanding capital stock. Accordingly, these members of
the Weiss family, together with the trusts and foundations established by them, would be able to significantly influence the outcome of shareholder votes, including votes concerning the election of directors, the adoption or amendment of provisions
in our Articles of Incorporation or Code of Regulations, and the approval of mergers and other significant corporate transactions, and their interests may not be aligned with your interests. The existence of these levels of ownership concentrated in
a few persons makes it less likely that any other shareholder will be able to affect our management or strategic direction. These factors may also have the effect of delaying or preventing a change in our management or voting control or its
acquisition by a third party.

Our charter documents and Ohio law may inhibit a takeover and limit our growth opportunities, which could adversely
affect the market price of our common shares.

Certain provisions of Ohio law and our Articles of Incorporation could have the effect of making it
more difficult or discouraging for a third party to acquire or attempt to acquire control of American Greetings. Our Articles of Incorporation provide for the Board of Directors to be divided into three classes of directors serving staggered
three-year terms. Such classification of the Board of Directors expands the time required to change the composition of a majority of directors and may tend to discourage a proxy contest or other takeover bid for the Corporation. In addition, the
Articles of Incorporation provide for Class B common shares, which have ten votes per share.

As an Ohio corporation, we are subject to the provisions of
Section 1701.831 of the Ohio Revised Code, known as the Ohio Control Share Acquisition Statute. The Ohio Control Share Acquisition Statute provides that notice and information filings, and special shareholder meeting and voting
procedures, must occur prior to any persons acquisition of an issuers shares that would entitle the acquirer to exercise or direct the voting power of the issuer in the election of directors within specified ranges of share ownership.
The Ohio Control Share Acquisition Statute does not apply to a corporation if its articles of incorporation or code of regulations so provide. We have not opted out of the application of the Ohio Control Share Acquisition Statute.

We are also subject to Chapter 1704 of the Ohio Revised Code, known as the Merger Moratorium Statute. If a person becomes the beneficial owner of 10% or more
of an issuers shares without the prior approval of its board of directors, the Merger Moratorium Statute prohibits a merger, consolidation, combination or majority share acquisition between us and such shareholder or an affiliate of such
shareholder for a period of three years from the date on which the shareholder first became a beneficial owner of 10% or more of the issuers shares. The prohibition imposed by Chapter 1704 continues indefinitely after the initial three-year
period unless the transaction is approved by the holders of at least two-thirds of the voting power of the issuer or satisfies statutory conditions relating to the fairness of the consideration to be received by the shareholders. The Merger
Moratorium Statute does not apply to a corporation if its articles of incorporation or code of regulations so provide. We have not opted out of the application of the Merger Moratorium Statute.



|Item 1B. | Unresolved Staff Comments
|-------- | -------------------------

None.



12



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|Item 2. | Properties
|------- | ----------

As of February 29, 2008, we own or lease
approximately 10 million square feet of plant, warehouse and office space throughout the world, of which approximately 150,000 square feet is leased space. We believe our manufacturing and distribution facilities are well maintained and are
suitable and adequate, and have sufficient productive capacity to meet our current needs.

The following table summarizes, as of February 29, 2008,
our principal plants and materially important physical properties and identifies as of such date the respective segments that use the properties described. In addition to the following, as of February 29, 2008, our Retail Operations segment
owned and operated approximately 414 card and gift retail stores throughout North America. Most of these stores operate on premises that we lease from third parties.

* Indicates calendar year



|                                          |  |                                 |  |                                    |  |      |                    |                                                                                                                                                                                                                                                                                         
|----------------------------------------- |  | ------------------------------- |  | ---------------------------------- |  | ---- | ------------------ | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|                                          |  | Approximate SquareFeet Occupied |  | ExpirationDate ofMaterial Leases * |  |     
|Location                                  |  | Owned                           |  | Leased                             |  |      | Principal Activity
|Cleveland,(1) (3) (4) (5) Ohio            |  | 1,700,000                       |  |                                    |  |      |                    | World Headquarters: General offices of North American Greeting Card Division; Plus Mark, Inc.; Carlton Cards Retail, Inc.; AG Interactive, Inc.; and AGC, LLC; creation and design of greeting
cards, gift wrap, party goods, stationery and giftware; marketing of electronic greetings
|                                          |  |                                 |  |                                   
|Bardstown,(1) Kentucky                    |  | 413,500                         |  |                                    |  |      |                    | Cutting, folding, finishing and packaging of greeting cards                                                                                                                                                                                                                             
|                                          |  |                                 |  |                                   
|Danville,(1) Kentucky                     |  | 1,374,000                       |  |                                    |  |      |                    | Distribution of everyday products including greeting cards                                                                                                                                                                                                                              
|                                          |  |                                 |  |                                   
|Burgaw,(1) North Carolina                 |  |                                 |  | 59,000                             |  | 2008 |                    | Manufacture of plastic molded partyware                                                                                                                                                                                                                                                 
|                                          |  |                                 |  |                                   
|Osceola,(1) Arkansas                      |  | 2,552,000                       |  |                                    |  |      |                    | Cutting, folding, finishing and packaging of greeting cards and warehousing; distribution of seasonal products                                                                                                                                                                          
|                                          |  |                                 |  |                                   
|Ripley,(1) Tennessee                      |  | 165,000                         |  |                                    |  |      |                    | Greeting card printing (lithography)                                                                                                                                                                                                                                                    
|                                          |  |                                 |  |                                   
|Kalamazoo,(1) Michigan                    |  | 602,500                         |  |                                    |  |      |                    | Manufacture and distribution of party goods                                                                                                                                                                                                                                             
|                                          |  |                                 |  |                                   
|Forest City,(5) North Carolina            |  | 498,000                         |  |                                    |  |      |                    | Manufacture of display fixtures and other custom display fixtures by A.G. Industries, Inc.                                                                                                                                                                                              
|                                          |  |                                 |  |                                   
|Greeneville,(1) Tennessee (Two Locations) |  | 1,410,000                       |  |                                    |  |      |                    | Printing and packaging of seasonal greeting cards and wrapping items and order filling and shipping for Plus Mark, Inc.                                                                                                                                                                 
|                                          |  |                                 |  |                                   
|Toronto,(1) Ontario, Canada               |  |                                 |  | 87,000                             |  | 2008 |                    | General office of Carlton Cards Limited (Canada)                                                                                                                                                                                                                                        
|                                          |  |                                 |  |                                   
|Clayton,(2) Australia                     |  | 208,000                         |  |                                    |  |      |                    | General offices of John Sands companies                                                                                                                                                                                                                                                 
|                                          |  |                                 |  |                                   
|Dewsbury,(2) England (Two Locations)      |  | 394,000                         |  |                                    |  |      |                    | General offices of UK Greetings Ltd. and manufacture and distribution of greeting cards and related products                                                                                                                                                                            



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|                       |  |                                |  |                                    |  |  |                    |                                                                                                        
|---------------------- |  | ------------------------------ |  | ---------------------------------- |  |  | ------------------ | -------------------------------------------------------------------------------------------------------
|                       |  | ApproximateSquare FeetOccupied |  | ExpirationDate ofMaterial Leases * |  | 
|Location               |  | Owned                          |  | Leased                             |  |  | Principal Activity
|Corby,(2) England      |  | 85,000                         |  |                                    |  |  |                    | Distribution of greeting cards and related products                                                    
|                       |  |                                |  |                                   
|Telford,(2) England    |  | 45,000                         |  |                                    |  |  |                    | General offices and distribution for UK Greetings Ltd.                                                 
|                       |  |                                |  |                                   
|Mexico City,(1) Mexico |  | 89,000                         |  |                                    |  |  |                    | General offices of Carlton Mexico, S.A. de C.V. and distribution of greeting cards and related products



|1 | North American Social Expression Products
|- | -----------------------------------------

|2 | International Social Expression Products
|- | ----------------------------------------

|3 | Retail Operations
|- | -----------------

|4 | AG Interactive
|- | --------------

|5 | Non-reportable
|- | --------------



|Item 3. | Legal Proceedings
|------- | -----------------

We are involved in certain legal proceedings
arising in the ordinary course of business. We, however, do not believe that any of the litigation in which we are currently engaged, either individually or in the aggregate, will have a material adverse effect on our business, consolidated
financial position or results of operations.



|Item 4. | Submission of Matters to Vote of Security Holders
|------- | -------------------------------------------------

None.

Executive Officers of the Registrant

The following
table sets forth our executive officers, their ages as of April 29, 2008, and their positions and offices:



|                     |  |     |  |                                                                                   
|-------------------- |  | --- |  | ----------------------------------------------------------------------------------
|Name                 |  | Age |  | Current Position and Office                                                       
|Morry Weiss          |  | 67  |  | Chairman                                                                          
|Zev Weiss            |  | 41  |  | Chief Executive Officer                                                           
|Jeffrey Weiss        |  | 44  |  | President and Chief Operating Officer                                             
|John W. Beeder       |  | 48  |  | Senior Vice President, Executive Sales and Marketing Officer                      
|John S. N. Charlton  |  | 61  |  | Senior Vice President, International and Managing Director, UK Greetings          
|Michael L. Goulder   |  | 48  |  | Senior Vice President, Executive Supply Chain Officer                             
|Thomas H. Johnston   |  | 60  |  | Senior Vice President, Creative and Merchandising; President, Carlton Cards Retail
|Catherine M. Kilbane |  | 45  |  | Senior Vice President, General Counsel and Secretary                              
|William R. Mason     |  | 63  |  | Senior Vice President, Wal-Mart Team                                              
|Brian T. McGrath     |  | 57  |  | Senior Vice President, Human Resources                                            
|Stephen J. Smith     |  | 44  |  | Senior Vice President and Chief Financial Officer                                 
|Erwin Weiss          |  | 59  |  | Senior Vice President, Enterprise Resource Planning                               
|Steven S. Willensky* |  | 53  |  | Senior Vice President                                                             
|Joseph B. Cipollone  |  | 49  |  | Vice President, Corporate Controller                                              
|Josef Mandelbaum     |  | 41  |  | CEOAG Intellectual Properties                                                    
|Douglas W. Rommel    |  | 52  |  | Vice President, Information Services                                              



|* | As previously announced, Mr. Willensky will retire from the Corporation as of April 30, 2008.
|- | ---------------------------------------------------------------------------------------------



14



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Morry Weiss and Erwin Weiss are brothers. Jeffrey Weiss and Zev Weiss are the sons of Morry Weiss. The Board of Directors
annually elects all executive officers; however, executive officers are subject to removal, with or without cause, at any time; provided, however, that the removal of an executive officer would be subject to the terms of their respective employment
agreements, if any.



| |  |  | Morry Weiss has held various positions with the Corporation since joining in 1961, including most recently Chief Executive Officer of the Corporation from October
1987 until June 2003. Mr. Morry Weiss has been Chairman since February 1992.
| | - |  | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Zev Weiss has held various positions with the Corporation since joining in 1992, including most recently Executive Vice President from December 2001 until June 2003
when he was named Chief Executive Officer.
| | - |  | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Jeffrey Weiss has held various positions with the Corporation since joining in 1988, including most recently Executive Vice President, North American Greeting Card
Division of the Corporation from March 2000 until June 2003 when he was named President and Chief Operating Officer.
| | - |  | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | John W. Beeder held various positions with Hallmark Cards, Inc. since 1983, most recently as Senior Vice President and General ManagerGreeting Cards from 2002
to 2006. Thereafter, Mr. Beeder served as the President and Chief Operating Officer of Handleman Corporation (international music distribution company) in 2006, and the Managing Partner and Chief Operating Officer of Compact Clinicals (medical
publishing company) in 2007. He became Senior Vice President, Executive Sales and Marketing Officer of the Corporation in April 2008.
| | - |  | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | John S. N. Charlton has been Managing Director of UK Greetings Ltd. (a wholly-owned subsidiary of American Greetings which owns certain of our operating
subsidiaries in the United Kingdom) since 1998, and became Senior Vice President, International in October 2000.
| | - |  | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Michael L. Goulder was a Vice President in the management consulting firm of Booz Allen Hamilton from October 1998 until September 2002. He became a Senior Vice
President of the Corporation in November 2002 and is currently the Senior Vice President, Executive Supply Chain Officer.
| | - |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Thomas H. Johnston was Managing Director of Gruppo, Levey & Co., an investment banking firm focused on the direct marketing and specialty retail
industries, from November 2001 until May 2004, when he became Senior Vice President and President of Carlton Cards Retail. Mr. Johnston became Senior Vice President, Creative and Merchandising in December 2004.
| | - |  | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Catherine M. Kilbane was a partner with the law firm of Baker & Hostetler LLP until becoming Senior Vice President, General Counsel and Secretary in
October 2003.
| | - |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | William R. Mason has held various positions with the Corporation since joining in 1970, including most recently Senior Vice President, General Sales Manager from
June 1991 until becoming Senior Vice President, Wal-Mart Team in September 2002.
| | - |  | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Brian T. McGrath has held various positions with the Corporation since joining in 1989, including most recently Vice President, Human Resources from November 1998
until July 2006, when he became Senior Vice President, Human Resources.
| | - |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Stephen J. Smith was Vice President and Treasurer of General Cable Corporation, a wire and cable company, from 1999 until 2002. He became Vice President, Treasurer
and Investor Relations of the Corporation in April 2003, and became Senior Vice President and Chief Financial Officer in November 2006.
| | - |  | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Erwin Weiss has held various positions with the Corporation since joining in 1977, including most recently Senior Vice President, Program Realization from June 2001
to June 2003, and Senior Vice President, Specialty Business from June 2003 until becoming Senior Vice President, Enterprise Resource Planning in February 2007.
| | - |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



15



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| |  |  | Steven S. Willensky was President and Chief Executive Officer of Westec Interactive, a provider of interactive security and remote monitoring systems, from 2000
until 2002. He became Senior Vice President, Executive Sales and Marketing Officer of the Corporation in September 2002 and is retiring at the end of April 2008.
| | - |  | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Joseph B. Cipollone has held various positions with the Corporation since joining in 1991, including most recently Executive Director, International Finance from
December 1997 until becoming Vice President and Corporate Controller in April 2001.
| | - |  | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Josef Mandelbaum has held various positions with the Corporation since joining in 1995, including most recently President and Chief Executive Officer of the
Corporations subsidiary, AG Interactive, Inc. from May 2000 until becoming CEOAG Intellectual Properties, which consists of the Corporations AG Interactive, outbound licensing and entertainment businesses, in February 2005.
| | - |  | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Douglas W. Rommel has held various positions with the Corporation since joining in 1978, including most recently Executive Director of e-business within the
Information Services division from July 2000 until becoming the Corporations Vice President, Information Services in November 2001.
| | - |  | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



16



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PART II



|Item 5. | Market for the Registrants Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities
|------- | ----------------------------------------------------------------------------------------------------------------

(a) Market Information.    Our Class A common shares are listed on the New York Stock Exchange under the symbol AM. The high and low sales
prices, as reported in the New York Stock Exchange listing, for the years ended February 29, 2008 and February 28, 2007, were as follows:



|           |  |      |       |      |   |       |  |     |       |  |   |      
|---------- |  | ---- | ----- | ---- | - | ----- |  | --- | ----- |  | - | -----
|           |  | 2008 |       | 2007
|           |  | High |       | Low  |   | High  |  | Low
|1stQuarter |  | $    | 26.26 |      | $ | 22.23 |  | $   | 23.60 |  | $ | 20.55
|2ndQuarter |  |      | 29.10 |      |   | 22.12 |  |     | 25.03 |  |   | 20.65
|3rdQuarter |  |      | 28.49 |      |   | 22.65 |  |     | 25.07 |  |   | 22.32
|4thQuarter |  |      | 24.35 |      |   | 17.77 |  |     | 26.00 |  |   | 22.74

There is no public market for our Class B common shares. Pursuant to our Amended Articles of Incorporation, a
holder of Class B common shares may not transfer such Class B common shares (except to permitted transferees, a group that generally includes members of the holders extended family, family trusts and charities) unless such holder first offers
such shares to American Greetings for purchase at the most recent closing price for our Class A common shares. If we do not purchase such Class B common shares, the holder must convert such shares, on a share for share basis, into Class A
common shares prior to any transfer.

National City Bank, Cleveland, Ohio, is our registrar and transfer agent.

Shareholders.    At February 29, 2008, there were approximately 15,311 holders of Class A common shares and 138 holders of Class B
common shares of record and individual participants in security position listings.

Dividends.    The following table sets forth
the dividends paid by us in 2008 and 2007.



|                                |  |      |      |      |   |     
|------------------------------- |  | ---- | ---- | ---- | - | ----
|Dividends per share declared in |  | 2008 |      | 2007
|1stQuarter                      |  | $    | 0.10 |      | $ | 0.08
|2ndQuarter                      |  |      | 0.10 |      |   | 0.08
|3rdQuarter                      |  |      | 0.10 |      |   | 0.08
|4thQuarter                      |  |      | 0.10 |      |   | 0.08
|                                |  |      |      |      |   |     
|Total                           |  | $    | 0.40 |      | $ | 0.32
|                                |  |      |      |      |   |     

In March 2008, we announced that the Board of Directors increased our quarterly dividend from $0.10 to $0.12 per
share. Although we expect to continue paying dividends, payment of future dividends will be determined by the Board of Directors in light of appropriate business conditions. In addition, our senior secured credit facility restricts our ability to
pay shareholder dividends. Our credit facility also contains certain other restrictive covenants that are customary for similar credit arrangements, including covenants relating to financial reporting and notification, compliance with laws,
preservation of existence, maintenance of books and records, use of proceeds, maintenance of properties and insurance, and limitations on liens, dispositions, issuance of debt, investments, repurchases of capital stock, acquisitions and transactions
with affiliates. There are also financial covenants that require us to maintain a maximum leverage ratio (consolidated indebtedness minus unrestricted cash over consolidated EBITDA) and a minimum interest coverage ratio (consolidated EBITDA over
consolidated interest expense). These restrictions are subject to customary baskets and financial covenant tests. For a further description of the limitations imposed by our senior secured credit facility, see the discussion in Part II, Item 7,
under the heading Liquidity and Capital Resources, and Note 11 to the Consolidated Financial Statements included in Part II, Item 8.



17



---

COMPARISON OF FIVE YEAR CUMULATIVE TOTAL RETURN AMONG

AMERICAN GREETINGS CORPORATION, THE S&P 400 INDEX AND PEER GROUP INDEX

Set forth below is a line graph comparing the cumulative total return of a hypothetical investment in our Class A common shares with the cumulative total return of hypothetical investments in the S&P 400
Index and the Peer Group based on the respective market price of each investment at February 28, 2003, February 27, 2004, February 28, 2005, February 28, 2006, February 28, 2007 and February 29, 2008.

LOGO

|                   |  |      |     |      |   |      |  |      |     |      |   |      |  |   |     |  |   |    
|------------------ |  | ---- | --- | ---- | - | ---- |  | ---- | --- | ---- | - | ---- |  | - | --- |  | - | ---
|                   |  | 2/03 |     | 2/04 |   | 2/05 |  | 2/06 |     | 2/07 |   | 2/08
|American Greetings |  | $    | 100 |      | $ | 173  |  | $    | 189 |      | $ | 163  |  | $ | 184 |  | $ | 151
|S & P 400          |  | $    | 100 |      | $ | 150  |  | $    | 168 |      | $ | 197  |  | $ | 216 |  | $ | 206
|Peer Group*        |  | $    | 100 |      | $ | 143  |  | $    | 162 |      | $ | 149  |  | $ | 170 |  | $ | 182



|Source: | Bloomberg L.P.
|------- | --------------

*Peer Group

|                                                                           |  |                                                                           |  |                                                                                                          
|-------------------------------------------------------------------------- |  | ------------------------------------------------------------------------- |  | ---------------------------------------------------------------------------------------------------------
|Blyth Inc. (BTH) Central Garden & Pet Co. (CENT) CSS Industries Inc. (CSS) |  | Fossil Inc. (FOSL) Jo-Ann Stores Inc. (JAS)
Lancaster Colony Corp. (LANC) |  | McCormick & Co.-Non Vtg Shrs (MKC) Scotts
Miracle-Gro Co. (The)  CL A (SMG) Tupperware Corporation (TUP)

The Peer Group Index takes into account companies selling cyclical nondurable consumer goods with the following
attributes, among others, that are similar to those of American Greetings: customer demographics, sales, market capitalizations and distribution channels.



18



---

Securities Authorized for Issuance Under Equity Compensation Plans.    Please refer to the
information set forth under the heading Equity Compensation Plan Information included in Part III, Item 12 of this Annual Report on Form 10-K.

(b) Not applicable.

(c) The following table provides information with respect to our purchases of our common shares made during the three months
ended February 29, 2008.



|              |  |                                 |  |                  |                             |  |     |                                                                             |     |  |                                                                                                        |     |  |   |           
|------------- |  | ------------------------------- |  | ---------------- | --------------------------- |  | --- | --------------------------------------------------------------------------- | --- |  | ------------------------------------------------------------------------------------------------------ | --- |  | - | ----------
|Period        |  | Total Number ofShares Purchased |  |                  | Average PricePaid per Share |  |     | TotalNumber of SharesPurchased asPart of PubliclyAnnounced Plansor Programs |     |  | Maximum Number(or ApproximateDollar Value)of Shares that MayYet Be PurchasedUnder the Plans
orPrograms
|December 2007 |  | Class A  Class B              |  | 1,863,900 1,829  | (1)                         |  | $ $ | 22.75 24.11                                                                 | (2) |  | 1,863,900                                                                                             | (3) |  | $ | 5,852,332 
|              |  |                                 |  |                  |                            
|January 2008  |  | Class A  Class B              |  | 1,494,672       |                             |  | $   | 19.00                                                                      | (2) |  | 1,494,672                                                                                             | (3) |  | $ | 77,453,222
|              |  |                                 |  |                  |                            
|February 2008 |  | Class A  Class B              |  | 1,300,000 12,540 | (1)                         |  | $ $ | 20.40 21.39                                                                 | (2) |  | 1,300,000                                                                                             | (3) |  | $ | 50,935,815
|              |  |                                 |  |                  |                            
|Total         |  | Class A  Class B              |  | 4,658,572 14,369 | (1)                         |  |     |                                                                             |     |  | 4,658,572                                                                                             | (3) |  |   |           



|(1) | There is no public market for our Class B common shares. Pursuant to our Amended Articles of Incorporation, all of the Class B common shares were repurchased by American Greetings
for cash pursuant to its right of first refusal.
|--- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

|(2) | Excludes commissions paid, if any, related to the share repurchase transactions.
|--- | --------------------------------------------------------------------------------

|(3) | On April 17, 2007, American Greetings announced that its Board of Directors authorized a program to repurchase up to $100 million of its Class A common shares. There was
no set expiration date for this repurchase program and these repurchases were made through a 10b5-1 program in open market or privately negotiated transactions which were intended to be in compliance with the SECs Rule 10b-18. This program was
completed in January 2008.On January 8, 2008, American Greetings announced that its Board of Directors authorized a program to repurchase up to an additional $100 million of its Class A common shares. There is no set expiration
date for this repurchase program and the repurchases reflected above were made through a 10b5-1 program in open market or privately negotiated transactions, which were intended to be in compliance with the SECs Rule 10b-18. The amounts
repurchased in December 2007 were purchased under the repurchase program announced in April 2007. The amounts repurchased in January 2008 were purchased under both programs. The amounts repurchased in February 2008 were purchased under the
repurchase program announced in January 2008.
|--- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



19



---

|Item 6. | Selected Financial Data
|------- | -----------------------

Thousands of dollars except share and
per share amounts



|                                                                      |  |      |            |   |      |   |            |      |  |   |            |   |  |      |            |   |  |   |            |  
|--------------------------------------------------------------------- |  | ---- | ---------- | - | ---- | - | ---------- | ---- |  | - | ---------- | - |  | ---- | ---------- | - |  | - | ---------- | -
|                                                                      |  | 2008 |            |   | 2007 |   |            | 2006 |  |   | 2005       |   |  | 2004 |           
|Summary of Operations                                                 |  |      |            |   |      |   |            |      |  |   |            |   |  |      |            |   |  |   |            |  
|Net sales                                                             |  | $    | 1,730,784  |   |      | $ | 1,744,798  |      |  | $ | 1,875,472  |   |  | $    | 1,871,386  |   |  | $ | 1,926,470  |  
|Total revenue                                                         |  |      | 1,776,451  |   |      |   | 1,794,290  |      |  |   | 1,928,136  |   |  |      | 1,935,109  |   |  |   | 1,971,350  |  
|Goodwill impairment                                                   |  |      |           |   |      |   | 2,196      |      |  |   | 43,153     |   |  |      |           |   |  |   |           |  
|Interest expense                                                      |  |      | 20,006     |   |      |   | 34,986     |      |  |   | 35,124     |   |  |      | 79,397     |   |  |   | 85,690     |  
|Income from continuing operations                                     |  |      | 83,320     |   |      |   | 39,938     |      |  |   | 89,219     |   |  |      | 67,605     |   |  |   | 99,236     |  
|(Loss) income from discontinued operations, net of tax                |  |      | (317       | ) |      |   | 2,440      |      |  |   | (4,843     | ) |  |      | 27,674     |   |  |   | 5,434      |  
|Net income                                                            |  |      | 83,003     |   |      |   | 42,378     |      |  |   | 84,376     |   |  |      | 95,279     |   |  |   | 104,670    |  
|Earnings per share:                                                   |  |      |            |   |      |   |            |      |  |   |            |   |  |      |            |   |  |   |            |  
|Income from continuing operations                                     |  |      | 1.54       |   |      |   | 0.69       |      |  |   | 1.35       |   |  |      | 0.99       |   |  |   | 1.49       |  
|(Loss) income from discontinued operations, net of tax                |  |      | (0.01      | ) |      |   | 0.04       |      |  |   | (0.07      | ) |  |      | 0.40       |   |  |   | 0.08       |  
|Earnings per share                                                    |  |      | 1.53       |   |      |   | 0.73       |      |  |   | 1.28       |   |  |      | 1.39       |   |  |   | 1.57       |  
|Earnings per shareassuming dilution                                  |  |      | 1.52       |   |      |   | 0.71       |      |  |   | 1.16       |   |  |      | 1.25       |   |  |   | 1.40       |  
|Cash dividends declared per share                                     |  |      | 0.40       |   |      |   | 0.32       |      |  |   | 0.32       |   |  |      | 0.12       |   |  |   |           |  
|Fiscal year end market price per share                                |  |      | 18.82      |   |      |   | 23.38      |      |  |   | 20.98      |   |  |      | 24.63      |   |  |   | 22.67      |  
|Average number of shares outstanding                                  |  |      | 54,236,961 |   |      |   | 57,951,952 |      |  |   | 65,965,024 |   |  |      | 68,545,432 |   |  |   | 66,509,332 |  
|                                                                      |  |      |            |   |     
|Financial Position                                                    |  |      |            |   |      |   |            |      |  |   |            |   |  |      |            |   |  |   |            |  
|Accounts receivablenet                                               |  | $    | 61,902     |   |      | $ | 104,000    |      |  | $ | 139,385    |   |  | $    | 179,833    |   |  | $ | 223,101    |  
|Inventories                                                           |  |      | 216,671    |   |      |   | 182,618    |      |  |   | 213,109    |   |  |      | 216,255    |   |  |   | 232,520    |  
|Working capital                                                       |  |      | 216,949    |   |      |   | 425,228    |      |  |   | 603,797    |   |  |      | 828,484    |   |  |   | 819,925    |  
|Total assets                                                          |  |      | 1,804,428  |   |      |   | 1,778,214  |      |  |   | 2,218,962  |   |  |      | 2,524,207  |   |  |   | 2,475,535  |  
|Property, plant and equipment additions                               |  |      | 56,623     |   |      |   | 41,716     |      |  |   | 46,177     |   |  |      | 47,179     |   |  |   | 31,526     |  
|Long-term debt                                                        |  |      | 200,518    |   |      |   | 223,915    |      |  |   | 300,516    |   |  |      | 486,087    |   |  |   | 665,835    |  
|Shareholders equity                                                  |  |      | 943,411    |   |      |   | 1,012,574  |      |  |   | 1,220,025  |   |  |      | 1,386,780  |   |  |   | 1,267,540  |  
|Shareholders equity per share                                        |  |      | 19.35      |   |      |   | 18.37      |      |  |   | 20.22      |   |  |      | 20.09      |   |  |   | 18.79      |  
|Net return on average shareholders equity from continuing operations |  |      | 8.5        | % |      |   | 3.6        | %    |  |   | 6.8        | % |  |      | 5.1        | % |  |   | 8.5        | %



20



---

|Item 7. | Managements Discussion and Analysis of Financial Condition and Results of Operations
|------- | -------------------------------------------------------------------------------------

This Managements Discussion and Analysis of Financial Condition and Results of Operations should be read in conjunction with the audited consolidated financial statements. This discussion and analysis, and other
statements made in this Report, contain forward-looking statements. See Factors That May Affect Future Results at the end of this discussion and analysis for a discussion of the uncertainties, risks and assumptions associated with these
statements.

OVERVIEW

Founded in 1906, we are the
world's largest publicly owned creator, manufacturer and distributor of social expression products. Headquartered in Cleveland, Ohio, we employ approximately 18,000 associates around the world and are home to one of the world's largest creative
studios.

Our major domestic greeting card brands are American Greetings, Carlton Cards and Gibson and other domestic products include DesignWare party
goods, Plus Mark gift wrap and boxed cards, DateWorks calendars and AGI In-Store (formerly AGI Schutz) display fixtures. We also create and license our intellectual properties such as the Care Bear and Strawberry Shortcake
characters. The Internet and wireless business unit, AG Interactive, is a leading provider of electronic greetings and other content for the digital marketplace. As of February 29, 2008, the Retail Operations segment owned and operated 414 card
and gift retail stores throughout North America.

Our international operations include wholly-owned subsidiaries in the United Kingdom (U.K.),
Canada, Australia, New Zealand and Mexico, as well as licensees in approximately 60 other countries.

Our business exhibits seasonality, which is typical
for most companies in the retail industry. Sales are higher in the second half of our fiscal year due to the concentration of major holidays during that period. Net earnings are highest during the months of September through December when sales
volume provides significant operating leverage. Working capital requirements needed to finance operations fluctuate during the year and reach their highest levels during the second and third fiscal quarters as inventory is increased in preparation
for the peak selling season.

Two years ago we launched an operating strategy focused on investing in growth through improving the core greeting card
business (investment in cards strategy). As we noted in our 2006 Annual Report on Form 10-K, we estimated that we would spend at least $100 million over two years for the combination of the investment in cards strategy and scan-based
trading (SBT) implementations. The investment in cards strategy is focused on improving the design, production, display and promotion of our cards, creating relevant and on-trend products, brought to market quickly and merchandised in a
manner that enhances the shopping experience. The most significant costs associated with this strategy are incentive allowances for new fixtures and removal of product at retail (to improve productivity), as credits issued to customers exceed new
product shipments. Due to the nature of these costs, generally sales incentives and credits for removed product, they are reported as reductions to net sales. In addition, there are costs to implement the strategy, including installation services,
information system improvements, point of purchase materials, scrap and order filling costs, which are reported within the appropriate expense lines of the Consolidated Statement of Income.

The investment in cards strategy and SBT implementation activities have significantly reduced our sales and operating earnings over the past two years. For the year
ended February 29, 2008, total revenue was reduced by approximately $6 million for actions related to our investment in cards strategy and approximately $25 million for SBT implementations, compared to approximately $38 million and $21 million,
respectively, in the prior year. Other related costs to implement the strategy were approximately $3 million in the current year, compared to approximately $7 million in the prior year, none of which were individually significant. In total, actions
related to our investment in cards strategy and SBT implementations reduced current year consolidated pre-tax income by approximately $34 million, compared with approximately $66 million in the prior year, for a total of $100 million in the two-year
period as expected.



21



---

Through the investment in cards strategy, we have reset thousands of retailers stores with new products and
fixtures and also placed new cards in tens-of-thousands of retailers stores. The goal of the strategy was to drive sales improvement and our card units and sales are beginning to track to our expectations. While this two-year initiative has
been completed, many of the processes, activities and lessons learned in implementing the strategy have become embedded in our business model and methodology for bringing products to market. Going forward, our focus will be on creative content,
product freshness and merchandising.

We were impacted during the year by an unexpected challenge created by the weakening of the U.S. dollar versus the
Canadian dollar. Historically, most of our products have been dual priced, with both the U.S. and Canadian currency prices printed on them. With the parity of the currency exchange rates, we have encountered some challenges in the marketplace. To
address these challenges, we have created a new Canadian line of single priced products. The impact on the company of this situation has been a temporary reduction in revenues due to promotional activities and a temporary increase in costs to
create, manufacture and distribute the new product line.

Through our AG Interactive business, we made two acquisitions during the year, Webshots and
PhotoWorks. These acquisitions will provide us with entry into the online photo sharing space, a significant number of unique visitors and a platform to provide consumers the ability to use their own photos to create unique, high quality physical
products, including greeting cards, calendars, photo albums and photo books. Our overall photo strategy is designed to bring together the strengths of both acquisitions, and then leverage the users across all of our existing websites. This
integration, which is currently in process, should also enhance our online advertising model by driving consumer traffic across all our websites. In addition, we are developing products to link our websites and our retail stores.

Looking forward to fiscal 2009, we are concerned about the strength of the U.S. economy and the ensuing impact it may have on our retail partners and our consumers.
Depending on how our retail partners are impacted by weakness in the economy, including consumer foot traffic at retail and potential changes to consumer discretionary purchasing patterns, we could see events such as retailer consolidation or store
closures impacting our results.

We recognized net income of $83.0 million in 2008 compared to $42.4 million in 2007, on total revenue of $1.78 billion in
2008 compared to $1.79 billion in 2007.

The lower consolidated revenues were the result of reductions in all segments except the International Social
Expression Products segment, partially offset by the favorable impact of foreign currency movements. Revenues in the North American Social Expression Products segment declined primarily due to the prior year divestiture of the candle product lines
and lower sales of gift packaging products, partially offset by lower costs related to our investment in cards strategy. We also had lower revenues in our Retail Operations segment, despite positive year over year comparative store sales growth, due
to a reduced number of stores. Our AG Interactive segment also had lower revenues driven by the reduced offerings in the mobile products group, partially offset by revenues from the photo acquisitions and increased memberships in the core online
greeting card product line. The revenue improvement in the International Social Expression Products segment was primarily driven by additional distribution obtained during the year.

The improvement to pre-tax earnings was driven by a change in the mix of product sold to a richer mix (as defined by higher gross margins) of card versus non-card products, a favorable shift in business mix, the
impact of continued cost savings programs, particularly in the areas of manufacturing and supply chain, and lower interest expense. Within the segments, the International Social Expression Products segment and the Retail Operations segment saw
dramatic improvement over the prior year. The international improvement was driven by operations in the U.K. where expanded distribution, product mix and cost savings initiatives in manufacturing and supply chain drove favorable results. The
improvement within the Retail Operations segment was due to the impact of closing underperforming stores in the prior year, same-store sales growth, improvements in product mix and cost reductions.



22



---

The prior year results included a gain of approximately $20 million as a result of retailer consolidations, wherein,
multiple long-term supply agreements were terminated and a new agreement was negotiated with a new legal entity with substantially different terms and sales commitments. We received cash of approximately $60 million during the fourth quarter of 2007
as a result of this transaction. The prior year also included a pre-tax loss of approximately $16 million in connection with the sale of our candle product lines and a pre-tax charge of approximately $7 million related to the closing of 60
underperforming retail stores.

During 2008, we repurchased 6.7 million of our Class A common shares under share repurchase programs for $149.2
million compared to 11.1 million shares for $257.5 million in the prior year.

RESULTS OF OPERATIONS

Comparison of the years ended February 29, 2008 and February 28, 2007

In 2008, net income was $83.0 million, or $1.52 per diluted share, compared to net income of $42.4 million, or $0.71 per diluted share, in 2007. During the fourth quarter of 2008, it was determined that our
entertainment development and production joint venture no longer met all of the criteria necessary to be classified as held for sale in accordance with Statement of Financial Accounting Standards (SFAS) No. 144, Accounting for
the Impairment or Disposal of Long-Lived Assets. As a result, this business unit has been reclassified into continuing operations for all periods presented. These reclassifications had no material impact on earnings or cash flows.

Our results for 2008 and 2007 are summarized below:



|                                                            |  |      |           |   |                |       |    |      |   |           |                |  |       |   
|----------------------------------------------------------- |  | ---- | --------- | - | -------------- | ----- | -- | ---- | - | --------- | -------------- |  | ----- | --
|(Dollars in thousands)                                      |  | 2008 |           |   | % TotalRevenue |       |    | 2007 |   |           | % TotalRevenue | 
|Net sales                                                   |  | $    | 1,730,784 |   |                | 97.4  | %  |      | $ | 1,744,798 |                |  | 97.2  | % 
|Other revenue                                               |  |      | 45,667    |   |                | 2.6   | %  |      |   | 49,492    |                |  | 2.8   | % 
|                                                            |  |      |           |   |                |       |    |      |   |           |                |  |       |   
|Total revenue                                               |  |      | 1,776,451 |   |                | 100.0 | %  |      |   | 1,794,290 |                |  | 100.0 | % 
|Material, labor and other production costs                  |  |      | 780,771   |   |                | 43.9  | %  |      |   | 826,791   |                |  | 46.1  | % 
|Selling, distribution and marketing                         |  |      | 621,478   |   |                | 35.0  | %  |      |   | 627,940   |                |  | 35.0  | % 
|Administrative and general                                  |  |      | 246,722   |   |                | 13.9  | %  |      |   | 253,035   |                |  | 14.1  | % 
|Goodwill impairment                                         |  |      |          |   |                | 0.0   | %  |      |   | 2,196     |                |  | 0.1   | % 
|Other operating incomenet                                  |  |      | (1,325    | ) |                | (0.1  | %) |      |   | (5,252    | )              |  | (0.3  | %)
|                                                            |  |      |           |   |                |       |    |      |   |           |                |  |       |   
|Operating income                                            |  |      | 128,805   |   |                | 7.3   | %  |      |   | 89,580    |                |  | 5.0   | % 
|Interest expense                                            |  |      | 20,006    |   |                | 1.1   | %  |      |   | 34,986    |                |  | 2.0   | % 
|Interest income                                             |  |      | (7,758    | ) |                | (0.4  | %) |      |   | (8,135    | )              |  | (0.5  | %)
|Other non-operating incomenet                              |  |      | (7,411    | ) |                | (0.4  | %) |      |   | (2,682    | )              |  | (0.1  | %)
|                                                            |  |      |           |   |                |       |    |      |   |           |                |  |       |   
|Income from continuing operations before income tax expense |  |      | 123,968   |   |                | 7.0   | %  |      |   | 65,411    |                |  | 3.6   | % 
|Income tax expense                                          |  |      | 40,648    |   |                | 2.3   | %  |      |   | 25,473    |                |  | 1.4   | % 
|                                                            |  |      |           |   |                |       |    |      |   |           |                |  |       |   
|Income from continuing operations                           |  |      | 83,320    |   |                | 4.7   | %  |      |   | 39,938    |                |  | 2.2   | % 
|(Loss) income from discontinued operations, net of tax      |  |      | (317      | ) |                | (0.0  | %) |      |   | 2,440     |                |  | 0.2   | % 
|                                                            |  |      |           |   |                |       |    |      |   |           |                |  |       |   
|Net income                                                  |  | $    | 83,003    |   |                | 4.7   | %  |      | $ | 42,378    |                |  | 2.4   | % 
|                                                            |  |      |           |   |                |       |    |      |   |           |                |  |       |   

Revenue Overview

Consolidated net sales in 2008 were $1.73 billion, a decrease of $14.0 million from the prior year. This decrease was primarily the result of lower sales in our North American Social Expression Products segment, our Retail Operations
segment, AG Interactive and our fixtures business partially offset by an increase in our International Social Expression Products segment and the impact of favorable foreign currency translation.



23



---

The North American Social Expression Products segment decreased approximately $22 million. Our candle product lines,
which were sold in January 2007, contributed approximately $33 million to net sales in the prior year. As a result, sales of products other than candles increased approximately $11 million. Approximately $32 million of the increase was due to lower
spending on our investment in cards strategy and improvements in everyday and seasonal card sales provided approximately $27 million. These increases were partially offset by approximately $3 million of increased SBT implementations in the current
year, a decline in specialty product sales, which include stationery, calendars and stickers, of approximately $12 million, a decline in gift packaging sales of approximately $19 million as well as the impact of the temporary promotional activities
related to the Canadian dual-priced products of approximately $13 million.

The Retail Operations segment decreased approximately $17 million as the
reduction in stores more than offset the increase in same-store sales. Net sales in our fixtures business were lower by approximately $10 million.

The
reduction of approximately $7 million in AG Interactives net sales was due to lower sales in the mobile product group partially offset by growth in the online product group and digital photography revenue from the two acquisitions made in the
second half of 2008.

These decreases were partially offset by an increase of approximately $5 million in our International Social Expression Products
segment as well as favorable foreign currency of approximately $37 million.

The contribution of each major product category as a percentage of net sales
for the past two fiscal years was as follows:



|                        |  |      |   |  |      |  
|----------------------- |  | ---- | - |  | ---- | -
|                        |  | 2008 |   |  | 2007 |  
|Everyday greeting cards |  | 41   | % |  | 38   | %
|Seasonal greeting cards |  | 22   | % |  | 21   | %
|Gift packaging          |  | 15   | % |  | 16   | %
|All other products*     |  | 22   | % |  | 25   | %



|* | The all other products classification includes giftware, party goods, calendars, custom display fixtures, stickers, online greeting cards and other digital products in
both years. Candles and balloons are included in 2007 only.
|- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Other revenue, primarily royalty revenue, decreased $3.8 million from $49.5
million in 2007 to $45.7 million in 2008.

Wholesale Unit and Pricing Analysis for Greeting Cards

Unit and pricing comparatives (on a sales less returns basis) for 2008 and 2007 are summarized below:



|                              |  |                                         |    |  |                |    |  |                      |    |  |      |    |  |      |    |  |       |   
|----------------------------- |  | --------------------------------------- | -- |  | -------------- | -- |  | -------------------- | -- |  | ---- | -- |  | ---- | -- |  | ----- | --
|                              |  | Increase (Decrease) From the Prior Year |   
|                              |  | Everyday Cards                          |    |  | Seasonal Cards |    |  | Total Greeting Cards |   
|                              |  | 2008                                    |    |  | 2007           |    |  | 2008                 |    |  | 2007 |    |  | 2008 |    |  | 2007  |   
|Unit volume                   |  | 9.6                                     | %  |  | (10.6          | %) |  | 7.0                  | %  |  | (9.6 | %) |  | 8.8  | %  |  | (10.3 | %)
|Selling prices                |  | (5.6                                    | %) |  | 4.8            | %  |  | (4.4                 | %) |  | 5.7  | %  |  | (5.2 | %) |  | 5.1   | % 
|Overall increase / (decrease) |  | 3.5                                     | %  |  | (6.3           | %) |  | 2.3                  | %  |  | (4.5 | %) |  | 3.1  | %  |  | (5.7  | %)

During 2008, combined everyday and seasonal greeting card sales less returns increased 3.1% compared to the prior
year, with increases in both everyday and seasonal cards.

Everyday card unit volume was up 9.6% compared to the prior year. Approximately one-third of the
increase was related to SBT implementation activities. The remaining improvement was driven by increases in the North



24



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American Social Expression Products segment where, through the investment in cards strategy, we have been focused on driving card productivity. The decrease
in selling prices, down 5.6%, was the result of significant volume increases in the sales of value line cards.

Seasonal card unit volume increased 7.0%
compared to the prior year. This increase was driven by improvements in the Valentines Day, Christmas and Easter seasons, slightly offset by a decline in the Mothers Day season. The overall unit increase was within the North American
Social Expression Products segment, with the International Social Expression Products segment flat compared to the prior year. Seasonal selling prices decreased 4.4% compared to the prior year. This decline in average selling prices was the result
of significant volume increases in the sales of value line cards.

Expense Overview

Material, labor and other production costs (MLOPC) for 2008 were $780.8 million, a decrease from $826.8 million in 2007. As a percentage of total revenue, these costs were 43.9% in 2008 compared to 46.1%
in 2007. The decrease of $46.0 million is due to favorable mix ($55 million) and volume variances ($16 million) due to lower sales volume in the current year partially offset by unfavorable spending variances ($8 million) and the impact of foreign
currency translation ($17 million). The favorable product mix is due to a change to a richer mix of card versus non-card products. The mix impact was accentuated by the increase in card sales and the significant reduction of non-card sales,
primarily as a result of the sale of our candle product lines in January 2007 and lower sales of gift packaging products. The increased spending is attributable to higher SBT scrap and shrink costs, which continue to increase as more customers are
moved to the SBT business model, as well as higher expenses associated with our production of film-based entertainment, which is used to support our merchandise licensing strategies by increasing the awareness of our properties within the target
audience.

Selling, distribution and marketing expenses were $621.5 million in 2008, decreasing from $627.9 million in the prior year. The decrease of $6.4
million is due primarily to reduced spending ($20 million) partially offset by the impact of unfavorable foreign currency translation ($14 million). The lower spending is the direct result of strategic actions taken in the prior and current periods.
In the prior year, we closed 60 underperforming retail stores and exited lower margin products within the AG Interactive mobile products group. The store closures resulted in exit costs in the prior year ($7 million) and reduced store expenses ($10
million), including rent, depreciation and personnel costs, in the current year. The reduced offerings in the mobile products group drove lower current year marketing-related expenses in AG Interactive ($7 million). The current year also includes
savings from supply chain cost reduction programs ($2 million). These amounts were partially offset by higher advertising and research expenses ($6 million), a portion of which is attributable to our focus on our core greeting card business.

Administrative and general expenses were $246.7 million in 2008, compared to $253.0 million in 2007. The $6.3 million decrease in expense in 2008 is due
primarily to reduced spending ($10 million) partially offset by unfavorable foreign currency translation impacts ($4 million). The lower spending is the direct result of cost savings initiatives taken in the prior and current periods. The decreased
spending is attributable to lower payroll and benefits-related expenses ($3 million), reduced information technology-related expenses ($2 million), less profit-sharing plan expense ($2 million), lower non-income related business taxes ($2 million),
reduced consulting expenses ($2 million) and less stock-based compensation expense ($1 million). These were partially offset by higher amortization expense ($2 million) of intangible assets, primarily due to the acquisitions in 2008 and 2007.

A goodwill impairment charge of $2.2 million was recorded in 2007 representing all the goodwill of our entertainment development and production joint
venture. There were no goodwill impairment charges in 2008.

Interest expense was $20.0 million in 2008, compared to $35.0 million in 2007. The decrease of
$15.0 million is primarily attributable to interest savings ($11 million) associated with the reduced balances outstanding of our



25



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6.10% notes, 7.00% convertible notes and facility borrowings. The reduced balances for our 6.10% notes and the 7.00% convertible notes are due to the
financing activities undertaken in 2007. The remaining decrease in interest expense in 2008 is also attributable to the prior year refinancing activities. As a result of those activities, certain additional expenses were incurred in 2007, such as
the write-off of deferred financing fees, which did not recur in 2008. Also, certain expenses were reduced in the current year due to the 2007 activities such as commitment fees, which decreased as a result of the reduced availability under the term
loan facility. See Note 11 to the Consolidated Financial Statements for further information on the financing activities in 2007.

Other operating
incomenet was $1.3 million in 2008 compared to $5.3 million in 2007. The decrease of $4.0 million is due primarily to a gain ($20 million) related to terminations of long-term supply agreements associated with retailer consolidations partially
offset by the loss ($16 million) on the sale of our candle product lines, both of which were recorded in 2007. Other non-operating income  net was $7.4 million in 2008 compared to $2.7 million in 2007. The $4.7 million increase is attributable
primarily to higher foreign exchange gains in 2008 compared to 2007.

The effective tax rate for 2008 and 2007 was 32.8% and 38.9%, respectively. These
rates reflect the United States statutory rate of 35% combined with the additional net impact of the various foreign, state and local income tax rates. The lower rate in 2008 compared to 2007 is primarily the result of the restructuring and
consolidation of several foreign entities that reduced our future tax liabilities and the recognition of additional interest income on our net tax positions during the current year. See Note 16 to the Consolidated Financial Statements for further
information.

Loss from discontinued operations was $0.3 million for 2008 compared to income from discontinued operations of $2.4 million in 2007. The loss
in 2008 primarily relates to income tax expense on the sale of Learning Horizons in the first quarter of 2008. The 2007 amount included a gain based on the closing balance sheet adjustments for the sale of Magnivision ($3 million after tax) and a
tax benefit on the South African business unit sale ($2 million) partially offset by a loss from Learning Horizons ($3 million after tax). The Learning Horizons loss included goodwill and fixed asset impairment charges ($1 million). The impairments
for Learning Horizons were primarily recorded as a result of the intention to sell the business, and therefore, present the operation at its estimated fair value.

Segment Results

The Corporations management reviews segment results using consistent exchange rates between years to eliminate the
impact of foreign currency fluctuations. For additional segment information, see Note 15 to the Consolidated Financial Statements.

North American
Social Expression Products Segment



|                       |  |      |           |      |   |           |  |      |   
|---------------------- |  | ---- | --------- | ---- | - | --------- |  | ---- | --
|(Dollars in thousands) |  | 2008 |           | 2007 |   | % Change  | 
|Total revenue          |  | $    | 1,124,225 |      | $ | 1,146,555 |  | (2.0 | %)
|Segment earnings       |  |      | 175,287   |      |   | 161,362   |  | 8.6  | % 

In 2008, total revenue of the North American Social Expression Products segment, excluding the impact of foreign
exchange and intersegment items, decreased $22.3 million, or 2.0%, from 2007. Our candle product lines, which were sold in January 2007, contributed approximately $33 million to net sales in the prior year. As a result, sales of products other than
candles increased approximately $11 million. Approximately $32 million of the increase was due to lower spending on our investment in cards strategy and improvements in everyday and seasonal card sales provided approximately $27 million. These
increases were partially offset by approximately $3 million of increased SBT implementations in the current year, a decline in specialty product sales, which include stationery, calendars and stickers, of approximately $12 million, a decline in gift
packaging sales of approximately $19 million as well as the impact of the temporary promotional activities related to the Canadian dual-priced products of approximately $13 million.



26



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Segment earnings, excluding the impact of foreign exchange and intersegment items, increased $13.9 million, or 8.6%, in
2008 compared to the prior year. Approximately $32 million of the increase was due to lower spending on our investment in cards strategy and SBT conversions. Segment earnings were impacted by a favorable product mix due to a change to a richer mix
of card versus non-card products, driven by improved everyday and seasonal card sales and decreased sales of non-card products, primarily as a result of the sale of our candle product lines in January 2007 and lower sales of gift packaging products.
These improvements were partially offset by increases in card product costs associated with more technology cards (paper cards that include lights and/or sound), increased SBT scrap, higher creative content costs and the impact on earnings of the
decrease in total revenue. Segment earnings in 2007 benefited from the gain related to terminations of long-term supply agreements associated with retailer consolidations ($20 million), but was unfavorably impacted by the loss incurred on the sale
of the candle product lines ($16 million).

International Social Expression Products Segment



|                       |  |      |         |      |   |          |  |       |  
|---------------------- |  | ---- | ------- | ---- | - | -------- |  | ----- | -
|(Dollars in thousands) |  | 2008 |         | 2007 |   | % Change | 
|Total revenue          |  | $    | 285,658 |      | $ | 279,845  |  | 2.1   | %
|Segment earnings       |  |      | 22,208  |      |   | 9,434    |  | 135.4 | %

Total revenue of the International Social Expression Products segment, excluding the impact of foreign exchange,
increased $5.8 million, or 2.1%, in 2008 compared to 2007. This increase was driven by additional distribution obtained during the year, primarily in the U.K.

Segment earnings, excluding the impact of foreign exchange, increased $12.8 million compared to 2007. This increase is attributable to improvements in our U.K. operations, including expanded distribution, changes in product mix and cost
savings initiatives in manufacturing and supply chain. Also, the prior year earnings included severance charges ($3 million) primarily as a result of facility closures, including the manufacturing facility in Australia.

Retail Operations Segment



|                       |  |      |         |   |      |   |         |          |  |      |   
|---------------------- |  | ---- | ------- | - | ---- | - | ------- | -------- |  | ---- | --
|(Dollars in thousands) |  | 2008 |         |   | 2007 |   |         | % Change | 
|Total revenue          |  | $    | 190,149 |   |      | $ | 207,441 |          |  | (8.3 | %)
|Segment loss           |  |      | (4,482  | ) |      |   | (16,415 | )        |  | 72.7 | % 

The Retail Operations segment exhibits considerable seasonality, which is typical for most retail store
operations. A significant amount of the total revenue and segment earnings occur during the fourth quarter in conjunction with the major holiday season.

Total revenue in our Retail Operations segment, excluding the impact of foreign exchange, decreased $17.3 million, or 8.3%, year over year. Total revenue at stores open one year or more was up approximately 3.6%, or approximately $7
million, from 2007 but was more than offset by the reduction in store doors. The average number of stores decreased approximately 13.0% compared to the prior year, which reduced revenues by approximately $24 million. The current year benefited from
the performance of childrens gifting products, which was the driver of the same-store sales increase.

Segment loss, excluding the impact of foreign
exchange, was $4.5 million in 2008 compared to $16.4 million in 2007. Approximately half of the $11.9 million improvement in earnings is due to the prior year charges associated with the closure of 60 underperforming stores during the fourth
quarter. The remaining improvement is attributable to lower store and administrative expenses due to fewer doors as well as improved product mix. Gross margins increased by approximately 2 percentage points, partially due to less promotional pricing
compared to the prior year.



27



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AG Interactive Segment



|                       |  |      |        |      |   |          |  |      |   
|---------------------- |  | ---- | ------ | ---- | - | -------- |  | ---- | --
|(Dollars in thousands) |  | 2008 |        | 2007 |   | % Change | 
|Total revenue          |  | $    | 78,051 |      | $ | 85,347   |  | (8.6 | %)
|Segment earnings       |  |      | 6,323  |      |   | 5,813    |  | 8.8  | % 

Total revenue, excluding the impact of foreign exchange, decreased $7.3 million, or 8.6%, from 2007. This decrease
is the result of the lower revenue in the mobile product group ($16 million) due to reduced offerings in 2008 partially offset by advertising and subscription revenue growth in the online product group ($4 million) and digital photography revenue
($5 million) in the current year associated with the two acquisitions made in the second half of the year. At the end of 2008, AG Interactive had approximately 3.8 million paid subscriptions versus 3.5 million in 2007.

Segment earnings, excluding the impact of foreign exchange, increased $0.5 million in 2008 compared to 2007. Growth in advertising and subscription revenue as well as
lower expenses in the mobile product group due to the reduced offerings in that group were substantially offset by expenses incurred in the current year associated with the two digital photography acquisitions in the second half of the year.

Unallocated Items

Centrally incurred and managed
costs, excluding the impact of foreign exchange and totaling $83.9 million and $106.5 million in 2008 and 2007, respectively, are not allocated back to the operating segments. The unallocated items included interest expense for centrally incurred
debt of $20.0 million and $35.0 million in 2008 and 2007, respectively, and domestic profit-sharing expense of $5.2 million and $6.8 million in 2008 and 2007, respectively. Unallocated items also included stock-based compensation expense in
accordance with SFAS No. 123 (revised 2004) (SFAS 123R) of $6.5 million and $7.6 million in 2008 and 2007, respectively. In addition, unallocated items included costs associated with corporate operations including the senior
management staff, corporate finance, legal and human resource functions, as well as insurance programs and other strategic costs. These costs totaled $52.2 million and $57.1 million in 2008 and 2007, respectively.



28



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Comparison of the years ended February 28, 2007 and 2006

Net income was $42.4 million, or $0.71 per diluted share, in 2007 compared to net income of $84.4 million, or $1.16 per diluted share, in 2006.

Our results for 2007 and 2006 are summarized below:



|                                                            |  |      |           |   |                |       |    |      |   |           |                |  |       |   
|----------------------------------------------------------- |  | ---- | --------- | - | -------------- | ----- | -- | ---- | - | --------- | -------------- |  | ----- | --
|(Dollars in thousands)                                      |  | 2007 |           |   | % TotalRevenue |       |    | 2006 |   |           | % TotalRevenue | 
|Net sales                                                   |  | $    | 1,744,798 |   |                | 97.2  | %  |      | $ | 1,875,472 |                |  | 97.3  | % 
|Other revenue                                               |  |      | 49,492    |   |                | 2.8   | %  |      |   | 52,664    |                |  | 2.7   | % 
|                                                            |  |      |           |   |                |       |    |      |   |           |                |  |       |   
|Total revenue                                               |  |      | 1,794,290 |   |                | 100.0 | %  |      |   | 1,928,136 |                |  | 100.0 | % 
|Material, labor and other production costs                  |  |      | 826,791   |   |                | 46.1  | %  |      |   | 846,958   |                |  | 43.9  | % 
|Selling, distribution and marketing                         |  |      | 627,940   |   |                | 35.0  | %  |      |   | 631,988   |                |  | 32.8  | % 
|Administrative and general                                  |  |      | 253,035   |   |                | 14.1  | %  |      |   | 244,851   |                |  | 12.7  | % 
|Goodwill impairment                                         |  |      | 2,196     |   |                | 0.1   | %  |      |   | 43,153    |                |  | 2.2   | % 
|Other operating income  net                                |  |      | (5,252    | ) |                | (0.3  | %) |      |   | (416      | )              |  | (0.0  | %)
|                                                            |  |      |           |   |                |       |    |      |   |           |                |  |       |   
|Operating income                                            |  |      | 89,580    |   |                | 5.0   | %  |      |   | 161,602   |                |  | 8.4   | % 
|Interest expense                                            |  |      | 34,986    |   |                | 2.0   | %  |      |   | 35,124    |                |  | 1.8   | % 
|Interest income                                             |  |      | (8,135    | ) |                | (0.5  | %) |      |   | (10,910   | )              |  | (0.6  | %)
|Other non-operating income  net                            |  |      | (2,682    | ) |                | (0.1  | %) |      |   | (712      | )              |  | (0.0  | %)
|                                                            |  |      |           |   |                |       |    |      |   |           |                |  |       |   
|Income from continuing operations before income tax expense |  |      | 65,411    |   |                | 3.6   | %  |      |   | 138,100   |                |  | 7.2   | % 
|Income tax expense                                          |  |      | 25,473    |   |                | 1.4   | %  |      |   | 48,881    |                |  | 2.6   | % 
|                                                            |  |      |           |   |                |       |    |      |   |           |                |  |       |   
|Income from continuing operations                           |  |      | 39,938    |   |                | 2.2   | %  |      |   | 89,219    |                |  | 4.6   | % 
|Income (loss) from discontinued operations, net of tax      |  |      | 2,440     |   |                | 0.2   | %  |      |   | (4,843    | )              |  | (0.2  | %)
|                                                            |  |      |           |   |                |       |    |      |   |           |                |  |       |   
|Net income                                                  |  | $    | 42,378    |   |                | 2.4   | %  |      | $ | 84,376    |                |  | 4.4   | % 
|                                                            |  |      |           |   |                |       |    |      |   |           |                |  |       |   

Revenue Overview

Consolidated net sales in 2007 were $1.74 billion, a decrease of $130.7 million from the prior year. This decrease was primarily the result of lower sales in the North American Social Expression Products segment. Lower sales in our Retail
Operations segment, our International Social Expression Products segment and AG Interactive were substantially offset by an increase in our fixtures business and a favorable foreign currency translation impact.

The North American Social Expression Products segment decreased approximately $130 million. Approximately $38 million of the decrease was due to the implementation of
our investment in cards strategy and approximately $21 million resulted from SBT implementations during 2007. The remaining decrease was attributable to a significant decline in gift packaging sales of approximately $30 million as well as lower
sales of everyday cards, party goods, seasonal cards and ornaments.

The Retail Operations segment decreased approximately $13 million due to fewer stores
while our International Social Expression Products segment was down approximately $4 million, primarily in the U.K. These decreases were partially offset by an increase of approximately $8 million in our fixtures business as well as favorable
foreign currency of approximately $17 million.

The reduction of approximately $4 million in AG Interactives net sales was due to the additional two
months included in the prior year as a result of the fiscal year change partially offset by growth in the online product group, including the current year acquisition of an online greeting card business. The additional two months in the prior year
added approximately $11 million to net sales in 2006.



29



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The contribution of each major product category as a percentage of net sales for the past two fiscal years was as
follows:



|                        |  |      |   |  |      |  
|----------------------- |  | ---- | - |  | ---- | -
|                        |  | 2007 |   |  | 2006 |  
|Everyday greeting cards |  | 38   | % |  | 38   | %
|Seasonal greeting cards |  | 21   | % |  | 22   | %
|Gift packaging          |  | 16   | % |  | 16   | %
|All other products*     |  | 25   | % |  | 24   | %



|* | The all other products classification includes giftware, party goods, candles, balloons, calendars, custom display fixtures, stickers, online greeting cards and other
digital products.
|- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Other revenue, primarily royalty revenue, decreased $3.2 million from $52.7 million in 2006 to $49.5 million in 2007.

Wholesale Unit and Pricing Analysis for Greeting Cards

Unit and pricing comparatives (on a sales less returns basis) for 2007 and 2006 are summarized below:



|                              |  |                                         |    |  |               |    |  |                     |    |  |      |    |  |       |    |  |      |   
|----------------------------- |  | --------------------------------------- | -- |  | ------------- | -- |  | ------------------- | -- |  | ---- | -- |  | ----- | -- |  | ---- | --
|                              |  | Increase (Decrease) From the Prior Year |   
|                              |  | Everyday Cards                          |    |  | SeasonalCards |    |  | Total GreetingCards |   
|                              |  | 2007                                    |    |  | 2006          |    |  | 2007                |    |  | 2006 |    |  | 2007  |    |  | 2006 |   
|Unit volume                   |  | (10.6                                   | %) |  | (0.2          | %) |  | (9.6                | %) |  | (4.8 | %) |  | (10.3 | %) |  | (1.6 | %)
|Selling prices                |  | 4.8                                     | %  |  | 0.9           | %  |  | 5.7                 | %  |  | 5.2  | %  |  | 5.1   | %  |  | 2.2  | % 
|Overall increase / (decrease) |  | (6.3                                    | %) |  | 0.7           | %  |  | (4.5                | %) |  | 0.2  | %  |  | (5.7  | %) |  | 0.5  | % 

During 2007, combined everyday and seasonal greeting card sales less returns fell 5.7% compared to the prior year.
Approximately 18% of this decrease was the result of the SBT buybacks during the period.

Everyday card unit volume, down 10.6%, and selling prices, up
4.8%, were significantly impacted during the year by the SBT buybacks. Approximately 39% of the decrease in everyday card unit volume and approximately 65% of the increase in selling prices was the direct result of the product mix of the SBT
buybacks. The remaining everyday card sales less returns decreased 4.8%, including a decline in unit volume of 6.4% and an increase in selling prices of 1.7%. Of the remaining unit decrease, approximately 25% was related to the investment in cards
strategy with the balance due to shortfalls in North America and the U.K. Selling prices increased due to a lower overall mix of value cards compared to the prior year period.

Seasonal card unit volume decreased 9.6% compared to the prior year. Approximately 60% of this decrease relates to the timing of shipments for the upcoming Easter, Mothers Day and Graduation seasons compared to
the prior year and the impact of ongoing SBT conversions. The implementation of SBT impacts the timing of sales with these customers compared to the prior year because, under SBT, American Greetings owns the product delivered to the retail customer
until the product is sold by the retailer to the ultimate consumer, at which time we record the sale. From a timing perspective, we expect a recovery during the first quarter of 2008. The remaining decrease in units relates to weakness in all other
seasons, particularly Christmas and Valentines Day. Seasonal selling prices increased 5.7% compared to the prior year. The overall increase in pricing from the prior year is driven by the timing of shipments discussed above and the mix of
price points that shipped in the current year relative to the total pricing of those seasons. We expect this favorable average price to reverse in the first quarter of 2008. In addition, favorable pricing from changes in mix from the current year
Mothers Day and Graduation seasons were partially offset by slight decreases from the Christmas and Valentines Day seasons, both driven by changes in product mix.



30



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Expense Overview

MLOPC for 2007 were $826.8 million, a decrease from $847.0 million in 2006. As a percentage of total revenue, these costs were 46.1% in 2007 compared to 43.9% in 2006. The $20.2 million decrease from the prior year is due to favorable
volume variances ($59 million) due to the lower sales volume in the current year partially offset by unfavorable product and business mix ($12 million) and unfavorable spending ($27 million). The spending increases are attributable to higher
inventory and SBT scrap costs ($15 million), increased creative content costs and royalties ($7 million) and severance charges ($3 million) primarily due to the facility closure in Australia.

Selling, distribution and marketing expenses were $627.9 million in 2007, decreasing from $632.0 million in the prior year. The decrease of $4.1 million is due primarily
to reductions in order filling and freight expense ($8 million) and field sales expenses ($2 million). Also contributing to the decrease was our Retail Operations segment. The Retail Operations segment was favorably impacted by reduced store
expenses ($6 million) and lower depreciation expense and fixed asset impairment charges ($4 million) due to fewer doors compared to the prior year, but did incur incremental store exit costs ($5 million) associated with the 60 stores closed in the
fourth quarter of 2007. These decreases were partially offset by higher advertising expenses ($5 million) and unfavorable foreign currency translation impacts ($6 million).

Administrative and general expenses were $253.0 million in 2007, compared to $244.9 million in 2006. The $8.1 million increase in expense in 2007 is due primarily to stock-based compensation expense in the current
year in accordance with SFAS 123R ($8 million). Increases in severance charges ($3 million), payroll and benefits-related expenses ($2 million), amortization of intangible assets ($1 million), postretirement benefit obligation expense ($1 million)
and non-income related business taxes ($1 million) were substantially offset by reduced profit-sharing plan expense ($6 million) and bad debt expense ($3 million) due primarily to recoveries recorded in the current year. Unfavorable foreign currency
translation impacts ($1 million) also contributed to the increased expense.

A goodwill impairment charge of $2.2 million was recorded in 2007 representing
all the goodwill of our entertainment development and production joint venture compared to a goodwill impairment charge of $43.2 million in 2006. The charge in 2006 was recorded in the third quarter, as indicators emerged during that period that led
us to conclude that an impairment test was required prior to the annual test. As a result, impairment was recorded in one reporting unit in the International Social Expression Products segment, located in Australia ($25 million), and in our Retail
Operations segment ($18 million). These amounts represented all of the goodwill of these reporting units. See Note 9 to the Consolidated Financial Statements for further discussion of the facts and circumstances that led to the recording of these
goodwill impairment charges.

Interest expense was $35.0 million in 2007, compared to $35.1 million in 2006. The decrease of $0.1 million is attributable
to interest savings ($21 million) associated with the reduced balance outstanding of 6.10% notes and the 7.00% convertible notes, the net gain recognized on the interest rate derivative entered into and settled during 2007 ($2 million) and the prior
year expenses for the retirement of $10.2 million of the 11.75% notes ($1 million). Partially offsetting these decreases are expenses including the consent payment, fees paid and the write-off of deferred financing costs related to the early
retirement of the 6.10% notes ($5 million) and additional interest expense ($14 million) associated with the new 7.375% notes and the borrowings under the credit and receivable facilities during the year. Expenses associated with both the new and
old credit facilities ($5 million), which included the write-off of deferred financing fees for the old facility, increased commitment fees for the new facility and the write-off of deferred financing fees for the term loan facility due to the
reduction in the available borrowing, also offset the decreases.

Other operating income  net was $5.3 million in 2007 compared to $0.4 million in
2006. The increase of $4.9 million is due primarily to a gain ($20 million) related to terminations of long-term supply agreements associated with retailer consolidations offset by the loss ($16 million) on the sale of our candle product lines, both
of which were recorded in 2007. Other non-operating income  net was $2.7 million in 2007 compared to $0.7 million in 2006. The $2.0 million increase is attributable primarily to a smaller loss on disposal of fixed assets in 2007 compared to
2006.



31



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The effective tax rate for 2007 and 2006 was 38.9% and 35.4%, respectively. These rates reflect the United States
statutory rate of 35% combined with the additional net impact of the various foreign, state and local income tax rates. See Note 16 to the Consolidated Financial Statements for causes of the differences between tax expense at the federal statutory
rate and actual tax expense.

Income from discontinued operations was $2.4 million for 2007 compared to a loss from discontinued operations of $4.8 million
in 2006. The 2007 amount included a gain based on the closing balance sheet adjustments for the sale of Magnivision ($3 million after tax) and a tax benefit on the South African business unit sale ($2 million) partially offset by a loss from
Learning Horizons ($3 million after tax). The Learning Horizons loss included goodwill and fixed asset impairment charges ($1 million). Loss from discontinued operations for 2006 included a loss from the South African business unit ($8 million)
partially offset by income from Learning Horizons ($1 million) and a tax benefit from the Magnivision sale ($2 million). The loss from the South African business unit included a goodwill impairment charge ($2 million) and a long-lived asset
impairment charge ($6 million). The charges and impairments for Learning Horizons and the South African business unit were primarily recorded as a result of the intention to sell the businesses, and therefore, present the operations at their
estimated fair values.

Segment Results

We review
segment results using consistent exchange rates between years to eliminate the impact of foreign currency fluctuations. For additional segment information, see Note 15 to the Consolidated Financial Statements.

North American Social Expression Products Segment



|                       |  |      |           |      |   |           |  |       |   
|---------------------- |  | ---- | --------- | ---- | - | --------- |  | ----- | --
|(Dollars in thousands) |  | 2007 |           | 2006 |   | % Change  | 
|Total revenue          |  | $    | 1,146,555 |      | $ | 1,277,067 |  | (10.2 | %)
|Segment earnings       |  |      | 161,362   |      |   | 259,158   |  | (37.7 | %)

In 2007, total revenue of the North American Social Expression Products segment, excluding the impact of foreign
exchange and intersegment items, decreased $130.5 million, or 10.2%, from 2006. The implementation of our investment in cards strategy and SBT conversions reduced revenue by approximately $38 million and $21 million, respectively, during the current
year. The remainder of the decrease was due to significantly lower gift packaging sales as well as lower sales of party goods, everyday cards, seasonal cards and ornaments.

Segment earnings, excluding the impact of foreign exchange and intersegment items, decreased $97.8 million, or 37.7%, in 2007 compared to the prior year. The implementation of our investment in cards strategy and SBT
conversions reduced segment earnings by approximately $66 million during the current year. The decrease in revenue also contributed to the lower segment earnings in the current year. Segment earnings in 2007 benefited from the gain related to
terminations of long-term supply agreements associated with retailer consolidations ($20 million), but was unfavorably impacted by the loss incurred on the sale of the candle product lines ($16 million), increased severance charges ($3 million) and
higher advertising expenses ($4 million).

International Social Expression Products Segment



|                        |  |      |         |      |   |         |          |  |       |   
|----------------------- |  | ---- | ------- | ---- | - | ------- | -------- |  | ----- | --
|(Dollars in thousands)  |  | 2007 |         | 2006 |   |         | % Change | 
|Total revenue           |  | $    | 279,845 |      | $ | 284,899 |          |  | (1.8  | %)
|Segment earnings (loss) |  |      | 9,434   |      |   | (11,357 | )        |  | 183.1 | % 

Total revenue of the International Social Expression Products segment, excluding the impact of foreign exchange,
decreased $5.1 million, or 1.8%, in 2007 compared to 2006. This decrease was due to continued weak economic conditions in the U.K., which drove down revenue in both everyday and seasonal card categories. This decrease was partially offset by a
slight increase in revenue in Australia.



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Segment earnings, excluding the impact of foreign exchange, increased $20.8 million compared to 2006. This overall
increase is due to the goodwill impairment charge in the Australian reporting unit of approximately $25 million that occurred in 2006. Partially offsetting the favorable impact of the prior year goodwill impairment on segment earnings was the lower
revenue in the current year and severance charges recorded in 2007 ($3 million). The severance charges were incurred in the current year primarily as a result of facility closures, including the manufacturing facility in Australia.

Retail Operations Segment



|                       |  |      |         |   |      |   |         |          |  |      |   
|---------------------- |  | ---- | ------- | - | ---- | - | ------- | -------- |  | ---- | --
|(Dollars in thousands) |  | 2007 |         |   | 2006 |   |         | % Change | 
|Total revenue          |  | $    | 207,441 |   |      | $ | 221,009 |          |  | (6.1 | %)
|Segment loss           |  |      | (16,415 | ) |      |   | (32,179 | )        |  | 49.0 | % 

The Retail Operations segment exhibits considerable seasonality, which is typical for most retail store
operations. A significant amount of the total revenue and segment earnings occur during the fourth quarter in conjunction with the major holiday season.

Total revenue in our Retail Operations segment, excluding the impact of foreign exchange, decreased $13.6 million, or 6.1%, year over year. Total revenue at stores open one year or more was up approximately 0.7% from 2006 but was more than
offset by the reduction in store doors. The average number of stores decreased approximately 7.0% compared to the prior year, which reduced total revenue by approximately $15 million.

Segment loss, excluding the impact of foreign exchange, was $16.4 million in 2007 compared to $32.2 million in 2006. The current year included charges associated with the closure of 60 underperforming stores during
the fourth quarter ($7 million) and fixed asset impairment charges ($2 million). The prior year loss included charges for goodwill impairment ($18 million) and fixed asset impairment ($4 million). Also, 2006 was unfavorably impacted by certain
noncapitalizable implementation costs associated with a systems infrastructure upgrade. Lower store expenses including depreciation expense due to fewer doors favorably impacted segment earnings, but was substantially offset by the impact of the
decrease in revenue.

AG Interactive Segment



|                       |  |      |        |      |   |          |  |      |   
|---------------------- |  | ---- | ------ | ---- | - | -------- |  | ---- | --
|(Dollars in thousands) |  | 2007 |        | 2006 |   | % Change | 
|Total revenue          |  | $    | 85,347 |      | $ | 89,616   |  | (4.8 | %)
|Segment earnings       |  |      | 5,813  |      |   | 4,237    |  | 37.2 | % 

For 2006, AG Interactive changed its fiscal year-end from December 31 to February 28/29. As a result,
2006 included fourteen months of AG Interactives operations.

Total revenue, excluding the impact of foreign exchange, decreased $4.3 million, or
4.8%, from 2006. This decrease is the result of the additional two months of activity ($11 million) in 2006 and lower revenue in the mobile product group ($5 million) due to reduced offerings in 2007. This is partially offset by advertising and
subscription revenue growth in the online product group due to both ongoing business operations ($8 million) and the current year acquisition of an online greeting card business ($4 million). At the end of 2007, AG Interactive had approximately
3.5 million paid subscriptions versus 2.6 million in 2006. Approximately 0.6 million of the subscription increase was due to the current year acquisition.

Segment earnings, excluding the impact of foreign exchange, increased $1.6 million in 2007 compared to 2006. The improvement is attributable to the prior year including costs associated with the fiscal 2005
acquisitions, higher technology costs and the costs of new business initiatives. Segment earnings also benefited from the current year acquisition. The additional two months of activity in the prior year had no significant impact on segment
earnings.



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Unallocated Items

Centrally incurred and managed costs, excluding the impact of foreign exchange and totaling $106.5 million and $100.7 million in 2007 and 2006, respectively, are not allocated back to the operating segments. The unallocated items included
interest expense for centrally incurred debt of $35.0 million and $35.1 million in 2007 and 2006, respectively, and domestic profit-sharing expense of $6.8 million and $12.4 million in 2007 and 2006, respectively. Unallocated items in 2007 also
included stock-based compensation expense in accordance with SFAS 123R of $7.6 million. In addition, unallocated items included costs associated with corporate operations including the senior management staff, corporate finance, legal and human
resource functions, as well as insurance programs and other strategic costs. These costs totaled $57.1 million and $53.2 million in 2007 and 2006, respectively.

Liquidity and Capital Resources

Cash flow generation remained strong in 2008 and we ended the year with a combined balance of cash
and cash equivalents of $123.5 million. In the past two years, we have reduced our debt by approximately $232 million, improving our debt to total capital ratio from 28.0% in 2006 to 20.5% in 2008.

Operating Activities

During the year, cash flow from operating
activities provided cash of $243.5 million compared to $264.7 million in 2007, a decrease of $21.2 million. Cash flow from operating activities for 2007 compared to 2006 resulted in a decrease of $2.6 million from $267.3 million in 2006.

Accounts receivable, net of the effect of acquisitions and dispositions, provided a source of cash of $41.8 million in 2008, compared to $42.2 million in 2007 and
$33.9 million in 2006. As a percentage of the prior twelve months net sales, net accounts receivable was 3.6% at February 29, 2008, compared to 6.0% at February 28, 2007. This source of cash is primarily attributable to our lower
level of sales and additional customers moving to the SBT business model. In general, customers on the SBT business model tend to have shorter payment terms than non-SBT customers.

Inventories, net of the effect of acquisitions and dispositions, were a use of cash of $28.5 million in 2008 compared to sources of cash of $22.2 million in 2007 and $1.5 million in 2006. The increase in inventory in
2008 from 2007 is attributable to the North American Social Expression Products segment, primarily due to the increase in technology cards and the inventory build related to the new Canadian product line. The decrease in inventory in 2007 from 2006
was primarily due to decreased inventory levels in the North American Social Expression Products and Retail Operations segments. The reduced inventory in our Retail Operations segment is due to both fewer stores as well as reduced inventory levels
in those stores.

Other current assets, net of the effect of acquisitions and dispositions, were a source of cash of $28.0 million in 2008 compared to uses
of cash of $36.1 million in 2007 and $13.4 million in 2006. Both the current year cash provided and the prior year cash usage are attributable to a receivable of approximately $90 million recorded as part of the termination of several long-term
supply agreements in the third quarter of 2007. Approximately $60 million of this receivable was collected in the fourth quarter of 2007 and the balance was received in 2008.

Deferred costs  net generally represents payments under agreements with retailers net of the related amortization of those payments. During 2008, 2007 and 2006, amortization exceeded payments by $38.5 million,
$52.4 million and $56.6 million, respectively. In 2008, deferred costs  net also includes the impact of a reduction of deferred contract costs of approximately $15 million associated with the termination of a long-term supply agreement and
related refund received. In 2007, deferred costs  net also included the reduction of approximately $76 million of deferred contract costs associated with retailer consolidations. None of our major customer agreements are scheduled to expire in
fiscal 2009.



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Accounts payable and other liabilities, net of the effect of acquisitions and dispositions, were a source of cash of
$18.9 million in 2008 compared to a source of cash of $0.6 million in 2007 and a use of cash of $33.3 million in 2006. The increase in accounts payable and other liabilities in 2008 was attributable to accrued compensation and benefits and income
taxes payable. The change in accounts payable and other liabilities in 2007 was primarily due to a reduction in trade payables and the profit-sharing accrual partially offset by an increase in income taxes payable. The decrease in accounts payable
and other liabilities in 2006 was primarily due to a reduction in severance accruals and income taxes payable.

Investing Activities

Cash used by investing activities was $125.6 million during 2008, compared to cash provided of $177.5 million during 2007 and cash used of $50.1 million in 2006. The use
of cash in the current year is primarily related to business acquisitions. During 2008, we acquired two businesses for $70.2 million. In October 2007, we acquired the online assets of the Webshots brand from CNET Networks, Inc., and in January 2008,
we acquired PhotoWorks, Inc., an online photo sharing and personal publishing company. Also, the final payment of $6.1 million for the online greeting card business acquired in 2007 was made during the first quarter of 2008. These outflows were
partially offset by cash inflows of $3.1 million from the sale of fixed assets and $4.3 million related to discontinued operations.

Capital expenditures
totaled $56.6 million, $41.7 million and $46.2 million in 2008, 2007 and 2006, respectively. We currently expect 2009 capital expenditures to total in the range of $50 million to $70 million.

Cash flows from investing activities in 2007 also included the net proceeds from sales of short-term investments. Short-term investments decreased $208.7 million as
sales of short-term investments exceeded purchases. In addition, $12.6 million was received related to discontinued operations, $6.2 million was received from the sale of the candle product lines and $4.8 million was received from the sale of fixed
assets. These sources of cash were partially offset by a use of cash of $13.1 million for the acquisition of the online greeting card business and the final payment for the acquisition of Collage, which occurred in 2005.

Cash flows from investing activities in 2006 also included an outflow of $15.3 million related to the acquisition of Collage and the buyout of the remaining portion of
the minority interest of AG Interactive and an inflow of $11.4 million for the proceeds from the sale of fixed assets.

Financing Activities

Financing activities used $146.9 million of cash in 2008 compared to $518.5 million in 2007 and $249.5 million in 2006. The current year amount relates
primarily to our Class A common share repurchase programs. During 2008, $149.2 million was paid to repurchase 6.7 million shares under the repurchase programs. We paid $23.1 million to repurchase 0.9 million Class B common shares
during 2008, in accordance with our Amended Articles of Incorporation. The majority of the Class B common shares repurchased were held by the American Greetings Retirement Profit Sharing and Savings Plan (the Plan) on behalf of
participants investing in the Plans company stock fund. In connection with the Plans determination that the company stock fund should consist solely of Class A common shares to facilitate participant transactions, during November
2007, the Plan sold the remaining Class B common shares back to American Greetings in accordance with our Amended Articles of Incorporation. The cash outflow for repurchases was partially offset by net borrowings of $20.1 million under our credit
facility.

In 2007, cash used for financing activities related primarily to our debt activities in the period. We retired $277.3 million of our 6.10%
senior unsecured notes and issued $200.0 million of 7.375% senior unsecured notes. We repaid $159.1 million of our 7.00% convertible subordinated notes. We paid $8.5 million of debt issuance costs during the period for our new credit facility, the
7.375% senior unsecured notes and the exchange offer on our 7.00% convertible subordinated notes. These amounts were deferred and are being amortized over the respective



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periods of the instruments. Our Class A common share repurchase programs also contributed to the cash used for financing activities in 2007. During
2007, $257.5 million was paid to repurchase 11.1 million shares under the repurchase programs. We paid $0.3 million to repurchase Class B common shares during 2007, in accordance with our Amended Articles of Incorporation.

In 2006, cash used for financing activities related primarily to our two programs to repurchase Class A common shares. In total under both programs, we paid $243.1
million to repurchase 10.3 million Class A common shares during the year. In addition, we paid $1.5 million to repurchase Class B common shares primarily related to options that were exercised, which shares were repurchased by us in
accordance with our Amended Articles of Incorporation. We also paid $10.8 million to repurchase the remaining portion of our 11.75% senior subordinated notes.

Our receipt of the exercise price on stock options provided $27.2 million, $6.8 million and $27.1 million in 2008, 2007 and 2006, respectively. In accordance with SFAS 123R, tax benefits associated with share-based payments are classified
as financing activities in the Consolidated Statement of Cash Flows, rather than as operating cash flows as required under previous accounting guidance. Prior year amounts, which totaled approximately $5 million in 2006, were not reclassified.

We paid dividends totaling $21.8 million, $18.4 million and $21.2 million in 2008, 2007 and 2006, respectively.

Credit Sources

Substantial credit sources are available to us. In
total, we had available sources of approximately $600 million at February 29, 2008. This included our $450 million senior secured credit facility and our $150 million accounts receivable securitization facility. We had $20.1 million outstanding
under the revolving credit facility at February 29, 2008. In addition to these borrowings, we had, in the aggregate, $25.7 million outstanding under letters of credit, which reduces the total credit availability thereunder.

The credit agreement includes a $350 million revolving credit facility and a $100 million delay draw term loan. The obligations under the credit agreement are guaranteed
by our material domestic subsidiaries and are secured by substantially all of the personal property of American Greetings and each of our material domestic subsidiaries, including a pledge of all of the capital stock in substantially all of our
domestic subsidiaries and 65% of the capital stock of our first tier foreign subsidiaries. The revolving credit facility will mature on April 4, 2011, and any outstanding term loans will mature on April 4, 2013. Each term loan will
amortize in equal quarterly installments equal to 0.25% of the amount of such term loan, beginning on April 4, 2008, with the balance payable on April 4, 2013.

Revolving loans denominated in U.S. dollars under the credit agreement will bear interest at a rate per annum based on the then applicable London Inter-Bank Offer Rate (LIBOR) or the alternate base rate
(ABR), as defined in the credit agreement, in each case, plus margins adjusted according to our leverage ratio. Term loans will bear interest at a rate per annum based on either LIBOR plus 150 basis points or based on the ABR, as defined
in the credit agreement, plus 25 basis points. We pay an annual commitment fee of 75 basis points on the undrawn portion of the term loan. The commitment fee on the revolving facility fluctuates based on our leverage ratio.

The credit agreement contains certain restrictive covenants that are customary for similar credit arrangements, including covenants relating to limitations on liens,
dispositions, issuance of debt, investments, payment of dividends, repurchases of capital stock, acquisitions and transactions with affiliates. There are also financial performance covenants that require us to maintain a maximum leverage ratio and a
minimum interest coverage ratio. The credit agreement also requires us to make certain mandatory prepayments of outstanding indebtedness using the net cash proceeds received from certain dispositions, events of loss and additional indebtedness that
we may incur from time to time.



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The credit agreement was amended on March 28, 2008 to extend the period during which we may borrow on the term loan
until April 3, 2009 and change the start of the amortization period from April 4, 2008 until April 3, 2009. We are also party to an amended and restated receivables purchase agreement with available financing of up to $150 million.
The agreement expires on October 23, 2009. Under the amended and restated receivables purchase agreement, American Greetings and certain of its subsidiaries sell accounts receivable to AGC Funding Corporation (AGC Funding), a
wholly-owned, consolidated subsidiary of American Greetings, which in turn sells undivided interests in eligible accounts receivable to third party financial institutions as part of a process that provides funding similar to a revolving credit
facility. Funding under the facility may be used for working capital, general corporate purposes and the issuance of letters of credit.

The interest rate
under the accounts receivable securitization facility is based on (i) commercial paper interest rates, (ii) LIBOR rates plus an applicable margin or (iii) a rate that is the higher of the prime rate as announced by the applicable
purchaser financial institution or the federal funds rate plus 0.50%. AGC Funding pays an annual commitment fee of 28 basis points on the unfunded portion of the accounts receivable securitization facility, together with customary administrative
fees on outstanding letters of credit that have been issued and on outstanding amounts funded under the facility.

The amended and restated receivables
purchase agreement contains representations, warranties, covenants and indemnities customary for facilities of this type, including the obligation of American Greetings to maintain the same consolidated leverage ratio as it is required to maintain
under its secured credit facility.

On March 28, 2008, the receivables facility was further amended to decrease the amount of available financing from
$150 million to $90 million.

Our future operating cash flow and borrowing availability under our credit agreement and our accounts receivable
securitization facility are expected to meet currently anticipated funding requirements. The seasonal nature of the business results in peak working capital requirements that may be financed through short-term borrowings.

Contractual Obligations

The following table presents our contractual
obligations and commitments to make future payments as of February 29, 2008:



|                                      |  |                                               |         |      |   |        |  |      |        |      |   |            |  |       |        |  |   |         |  |   |        
|------------------------------------- |  | --------------------------------------------- | ------- | ---- | - | ------ |  | ---- | ------ | ---- | - | ---------- |  | ----- | ------ |  | - | ------- |  | - | -------
|                                      |  | Payment Due by Period as of February 29, 2008
|(In thousands)                        |  | 2009                                          |         | 2010 |   | 2011   |  | 2012 |        | 2013 |   | Thereafter |  | Total
|Long-term debt                        |  | $                                             | 22,690  |      | $ | 518    |  | $    |       |      | $ |           |  | $     |       |  | $ | 200,000 |  | $ | 223,208
|Operating leases                      |  |                                               | 30,986  |      |   | 23,829 |  |      | 18,381 |      |   | 12,943     |  |       | 8,414  |  |   | 12,860  |  |   | 107,413
|Commitments under customer agreements |  |                                               | 68,457  |      |   | 25,259 |  |      | 24,806 |      |   | 426        |  |       |       |  |   |        |  |   | 118,948
|Commitments under royalty agreements  |  |                                               | 12,844  |      |   | 8,871  |  |      | 3,659  |      |   | 750        |  |       | 375    |  |   |        |  |   | 26,499 
|Interest payments                     |  |                                               | 17,273  |      |   | 16,477 |  |      | 16,290 |      |   | 15,572     |  |       | 15,500 |  |   | 48,006  |  |   | 129,118
|Severance                             |  |                                               | 7,726   |      |   | 1,499  |  |      | 273    |      |   | 150        |  |       |       |  |   |        |  |   | 9,648  
|                                      |  |                                               |         |      |   |        |  |      |        |      |   |            |  |       |        |  |   |         |  |   |        
|                                      |  | $                                             | 159,976 |      | $ | 76,453 |  | $    | 63,409 |      | $ | 29,841     |  | $     | 24,289 |  | $ | 260,866 |  | $ | 614,834
|                                      |  |                                               |         |      |   |        |  |      |        |      |   |            |  |       |        |  |   |         |  |   |        

In addition to the contracts noted in the table, we issue purchase orders for products, materials and
supplies used in the ordinary course of business. These purchase orders typically do not include long-term volume commitments, are based on pricing terms previously negotiated with vendors and are generally cancelable with
the appropriate notice prior to receipt of the materials or supplies. Accordingly, the foregoing table excludes open purchase orders for such products, materials and supplies as of February 29, 2008.



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Our 6.10% senior notes due on August 1, 2028 may be put back to us on August 1, 2008, at the option of the
holders, at 100% of the principal amount provided the holders exercise this option between July 1, 2008 and August 1, 2008. As such, this amount is included in the 2009 column in the above table.

Although we do not anticipate that contributions will be required in 2009 to the defined benefit pension plan that we assumed in connection with our acquisition of
Gibson Greetings, Inc. in 2001, we may make contributions in excess of the legally required minimum contribution level. Refer to Note 12 to the Consolidated Financial Statements.

Critical Accounting Policies

Our consolidated financial statements are prepared in accordance with accounting
principles generally accepted in the United States. The preparation of these financial statements require us to make estimates and assumptions that affect the reported amounts of assets and liabilities at the date of the financial statements and the
reported amounts of revenues and expenses during the periods presented. Refer to Note 1 to the Consolidated Financial Statements. The following paragraphs include a discussion of the critical areas that required a higher degree of judgment or are
considered complex.

Allowance for Doubtful Accounts

We evaluate the collectibility of our accounts receivable based on a combination of factors. In circumstances where we are aware of a customers inability to meet its financial obligations (evidenced by such events as bankruptcy or
insolvency proceedings), a specific allowance for bad debts against amounts due is recorded to reduce the receivable to the amount we reasonably expect will be collected. In addition, we recognize allowances for bad debts based on estimates
developed by using standard quantitative measures incorporating historical write-offs and current economic conditions. The establishment of allowances requires the use of judgment and assumptions regarding the potential for losses on receivable
balances. Although we consider these balances adequate and proper, changes in economic conditions in the retail markets in which we operate could have a material effect on the required allowance balances.

Goodwill and Other Intangible Assets

Goodwill represents the excess
of purchase price over the estimated fair value of net assets acquired in business combinations accounted for by the purchase method. In accordance with SFAS No. 142, Goodwill and Other Intangible Assets, goodwill and certain
intangible assets are presumed to have indefinite useful lives and are thus not amortized, but subject to an impairment test annually or more frequently if indicators of impairment arise. We have no intangible assets with indefinite useful lives. We
complete the annual goodwill impairment test during the fourth quarter. To test for goodwill impairment, we are required to estimate the fair market value of each of our reporting units. While we use a variety of methods to estimate fair value for
impairment testing, our primary methods are discounted cash flows and a market based analysis. We estimate future cash flows and allocations of certain assets using estimates for future growth rates and our judgment regarding the applicable discount
rates. Changes to our judgments and estimates could result in a significantly different estimate of the fair market value of the reporting units, which could result in an impairment of goodwill.

Deferred Costs

In the normal course of our business, we enter into
agreements with certain customers for the supply of greeting cards and related products. We view such agreements as advantageous in developing and maintaining business with our retail customers. The customer typically receives a combination of cash
payments, credits, discounts, allowances and other incentive considerations to be earned as product is purchased from us over the stated time period of the agreement to meet a minimum purchase volume commitment. These agreements are negotiated
individually to meet competitive situations and therefore, while some aspects of the agreements may be similar, important contractual terms may vary. In addition, the agreements may or may not specify us as the sole supplier of social expression
products to the customer.



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Although risk is inherent in the granting of advances, we subject such customers to our normal credit review. We maintain
a general allowance for deferred costs based on estimates developed by using standard quantitative measures incorporating historical write-offs. In instances where we are aware of a particular customer's inability to meet its performance obligation,
we record a specific allowance to reduce the deferred cost asset to an estimate of its future value based upon expected performance. Losses attributed to these specific events have historically not been material.

For contractual arrangements that are based upon a minimum purchase volume commitment, we periodically review the progress toward the volume commitment and estimate
future sales expectations for each customer. Factors that can affect our estimate include store door openings and closings, retail industry consolidation, amendments to the agreements, consumer shopping trends, addition or deletion of participating
products and product productivity. Based upon our review, we may modify the remaining amortization periods of individual agreements to reflect the changes in the estimates for the attainment of the minimum volume commitment in order to align
amortization expense with the periods benefited. We do not make retroactive expense adjustments to prior fiscal years as amounts, if any, have historically not been material. The aggregate average remaining life of our contract base is 6.4 years.

The accuracy of our assessments of the performance-related value of a deferred cost asset related to a particular agreement and of the estimated time
period of the completion of a volume commitment is based upon our ability to accurately predict certain key variables such as product demand at retail, product pricing, customer viability and other economic factors. Predicting these key variables
involves uncertainty about future events; however, the assumptions used are consistent with our internal planning. If the deferred cost assets are assessed to be recoverable, they are amortized over the periods benefited. If the carrying value of
these assets is considered to not be recoverable through performance, such assets are written down as appropriate.

Deferred Income Taxes

Deferred income taxes are recognized at currently enacted tax rates for temporary differences between the financial reporting and income tax bases of
assets and liabilities and operating loss and tax credit carryforwards. In assessing the realizability of deferred tax assets, we assess whether it is more likely than not that a portion or all of the deferred tax assets will not be realized. We
consider the scheduled reversal of deferred tax liabilities, tax planning strategies and projected future taxable income in making this assessment. The assumptions used in this assessment are consistent with our internal planning. A valuation
allowance is recorded against those deferred tax assets determined to not be realizable based on our assessment. The amount of net deferred tax assets considered realizable could be increased or decreased in the future if our assessment of future
taxable income or tax planning strategies change.

Sales Returns

We provide for estimated returns of seasonal cards and certain other seasonal products in the same period as the related revenues are recorded. These estimates are based upon historical sales returns, the amount of
current year seasonal sales and other known factors. Estimated return rates utilized for establishing estimated returns reserves have approximated actual returns experience. However, actual returns may differ significantly, either favorably or
unfavorably, from these estimates if factors such as the historical data we used to calculate these estimates do not properly reflect future returns or as a result of changes in economic conditions of the customer and/or its market. We regularly
monitor our actual performance to estimated rates and the adjustments attributable to any changes have historically not been material.

New
Accounting Pronouncements

In September 2006, the Financial Accounting Standards Board (the FASB) issued SFAS No. 157
(SFAS 157), Fair Value Measurements, which provides a definition of fair value, establishes a framework for measuring fair value and requires expanded disclosures about fair value measurements. In November 2007, the



39



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FASB deferred the effective date of SFAS 157 for non-financial assets and liabilities until fiscal years and interim periods beginning after
November 15, 2008. SFAS 157 is still effective for the Corporation in fiscal 2009 for financial assets and liabilities. The provisions of SFAS 157 will be applied prospectively. We are currently evaluating the impact that SFAS 157 will have on
our consolidated financial statements upon adoption.

In February 2007, the FASB issued SFAS No. 159 (SFAS 159), The Fair Value
Option for Financial Assets and Financial Liabilities. SFAS 159 allows companies to choose to measure financial instruments and certain other financial assets and financial liabilities at fair value. SFAS 159 also establishes presentation and
disclosure requirements designed to facilitate comparisons between entities that choose different measurement attributes for similar types of assets and liabilities. SFAS 159 is effective for fiscal years beginning after November 15, 2007.
We are currently evaluating the impact that SFAS 159 will have on our consolidated financial statements upon adoption.

In December 2007, the FASB
issued SFAS No. 141 (revised 2007) (SFAS 141R), Business Combinations. SFAS 141R provides revised guidance on the recognition and measurement of the consideration transferred, identifiable assets acquired, liabilities
assumed, noncontrolling interests and goodwill acquired in a business combination. SFAS 141R also expands required disclosures surrounding the nature and financial effects of business combinations. SFAS 141R is effective, on a prospective basis, for
fiscal years beginning after December 15, 2008.

In December 2007, the FASB issued SFAS No. 160 (SFAS 160), Noncontrolling
Interests in Consolidated Financial Statements  an amendment of ARB No. 51. SFAS 160 establishes accounting and reporting standards for noncontrolling interests (i.e. minority interests) in a subsidiary and for the deconsolidation
of a subsidiary. Under the standard, noncontrolling interests are considered equity and should be clearly identified, presented and disclosed in the consolidated statement of financial position within equity, but separate from the parents
equity. SFAS 160 is effective, on a prospective basis, for fiscal years beginning after December 15, 2008. However, presentation and disclosure requirements must be retrospectively applied to comparative financial statements. We are currently
evaluating the impact that SFAS 160 will have on our consolidated financial statements upon adoption.

In September 2006, the FASB ratified the Emerging
Issues Task Force (EITF) consensus on EITF Issue No. 06-4 (EITF 06-4), Accounting for Deferred Compensation and Postretirement Benefit Aspects of Endorsement Split-Dollar Life Insurance Arrangements. EITF
06-4 indicates that for an endorsement split-dollar life insurance arrangement, an employer should recognize a liability for future postemployment benefits based on the substantive agreement with the employee. EITF 06-4 is effective for fiscal years
beginning after December 15, 2007. We are currently evaluating the impact that EITF 06-4 will have on our consolidated financial statements upon adoption.

In March 2007, the FASB ratified the EITF consensus on EITF Issue No. 06-10 (EITF 06-10), Accounting for Collateral Assignment Split-Dollar Life Insurance. EITF 06-10 indicates that for collateral assignment
split-dollar life insurance, an employer should recognize a liability for postretirement benefits based on the substantive agreement with the employee. In addition, it provides guidance for the recognition and measurement of an asset related to a
collateral assignment split-dollar life insurance arrangement. EITF 06-10 is effective for fiscal years beginning after December 15, 2007. We are currently evaluating the impact that EITF 06-10 will have on our consolidated financial statements
upon adoption.

Factors That May Affect Future Results

Certain statements in this report may constitute forward-looking statements within the meaning of the Federal securities laws. These statements can be identified by the fact that they do not relate strictly to historic or current facts.
They use such words as anticipate, estimate, expect, project, intend, plan, believe and other



40



---

words and terms of similar meaning in connection with any discussion of future operating or financial performance. These forward-looking statements are based
on currently available information, but are subject to a variety of uncertainties, unknown risks and other factors concerning our operations and business environment, which are difficult to predict and may be beyond our control. Important factors
that could cause actual results to differ materially from those suggested by these forward-looking statements, and that could adversely affect our future financial performance, include, but are not limited to, the following:



| |  |  | a weak retail environment;
| | - |  | --------------------------



| |  |  | retail consolidations, acquisitions and bankruptcies, including the possibility of resulting adverse changes to retail contract terms;
| | - |  | --------------------------------------------------------------------------------------------------------------------------------------



| |  |  | competitive terms of sale offered to customers;
| | - |  | -----------------------------------------------



| |  |  | the ability to successfully implement our strategy to invest in our core greeting card business;
| | - |  | ------------------------------------------------------------------------------------------------



| |  |  | the timing and impact of investments in new retail or product strategies as well as new product introductions and achieving the desired benefits from those
investments;
| | - |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | consumer acceptance of products as priced and marketed;
| | - |  | -------------------------------------------------------



| |  |  | the impact of technology on core product sales;
| | - |  | -----------------------------------------------



| |  |  | the timing and impact of converting customers to a scan-based trading model;
| | - |  | ----------------------------------------------------------------------------



| |  |  | escalation in the cost of providing employee health care;
| | - |  | ---------------------------------------------------------



| |  |  | the ability to successfully integrate acquisitions;
| | - |  | ---------------------------------------------------



| |  |  | the ability to successfully implement, or achieve the desired benefits associated with any information systems refresh we may implement;
| | - |  | ----------------------------------------------------------------------------------------------------------------------------------------



| |  |  | the ability to execute share repurchase programs or the ability to achieve the desired accretive effect from such repurchases;
| | - |  | ------------------------------------------------------------------------------------------------------------------------------



| |  |  | the ability to comply with our debt covenants;
| | - |  | ----------------------------------------------



| |  |  | our ability to successfully complete, or achieve the desired benefits associated with, dispositions;
| | - |  | ----------------------------------------------------------------------------------------------------



| |  |  | fluctuations in the value of currencies in major areas where we operate, including the U.S. Dollar, Euro, U.K. Pound Sterling and Canadian Dollar; and
| | - |  | ------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | the outcome of any legal claims known or unknown.
| | - |  | -------------------------------------------------

Risks pertaining specifically to AG Interactive include the viability of online advertising, subscriptions as revenue generators, the public's acceptance of online greetings and other social expression products, and the ability to gain a
leadership position in the digital photo sharing space.

The risks and uncertainties identified above are not the only risks we face. Additional risks and
uncertainties not presently known to us or that we believe to be immaterial also may adversely affect us. Should any known or unknown risks or uncertainties develop into actual events, or underlying assumptions prove inaccurate, these developments
could have material adverse effects on our business, financial condition and results of operations. For further information concerning the risks we face and issues that could materially affect our financial performance related to forward-looking
statements, refer to the Risk Factors section included in Part I, Item 1A of this Annual Report on Form 10-K.



41



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|Item 7A. | Quantitative and Qualitative Disclosures About Market Risk
|-------- | ----------------------------------------------------------

Derivative Financial InstrumentsDuring 2007, we entered into an interest rate derivative designed to offset the interest rate risk related to the forecasted issuance of $200 million of senior indebtedness. The interest rate
derivative agreement expired during the year. We did not designate this agreement as a hedging instrument pursuant to the provisions of SFAS No. 133, Accounting for Derivative Instruments and Hedging Activities. Accordingly, the
change in fair value of this agreement was recognized and included in Interest expense in the Consolidated Statement of Income in 2007. We have no derivative financial instruments as of February 29, 2008.

Interest Rate ExposureWe manage interest rate exposure through a mix of fixed and floating rate debt. Currently, the majority of our debt is carried at
fixed interest rates. Therefore, our overall interest rate exposure risk is minimal. Based on our interest rate exposure on our non-fixed rate debt as of and during the year ended February 29, 2008, a hypothetical 10% movement in interest rates
would not have had a material impact on interest expense. Under the terms of our current credit agreement, we have the ability to borrow significantly more floating rate debt, which, if incurred could have a material impact on interest expense in a
fluctuating interest rate environment.

Foreign Currency ExposureOur international operations expose us to translation risk when the local
currency financial statements are translated into U.S. dollars. As currency exchange rates fluctuate, translation of the statements of operations of international subsidiaries to U.S. dollars could affect comparability of results between years.
Approximately 28%, 26% and 23% of our 2008, 2007 and 2006 total revenue from continuing operations, respectively, were generated from operations outside the United States. Operations in Australasia, Canada, Mexico, the European Union and the U.K.
are denominated in currencies other than U.S. dollars. No assurance can be given that future results will not be affected by significant changes in foreign currency exchange rates.



42



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|Item 8. | Financial Statements and Supplementary Data
|------- | -------------------------------------------



|                                                                                                                      |  |           
|--------------------------------------------------------------------------------------------------------------------- |  | ----------
|Index to Consolidated Financial Statements and Supplementary Financial Data                                           |  | PageNumber
|                                                                                                                      | 
|Report of Independent Registered Public Accounting Firm                                                               |  | 44        
|                                                                                                                      | 
|Consolidated Statement of IncomeYears ended February 29, 2008, February 28, 2007 and February 28,
2006               |  | 45        
|                                                                                                                      | 
|Consolidated Statement of Financial PositionFebruary 29, 2008 and February 28, 2007                                  |  | 46        
|                                                                                                                      | 
|Consolidated Statement of Cash FlowsYears ended February 29, 2008, February 28, 2007 and February 28,
2006           |  | 47        
|                                                                                                                      | 
|Consolidated Statement of Shareholders EquityYears ended February 29, 2008, February 28, 2007 and
February 28, 2006 |  | 48        
|                                                                                                                      | 
|Notes to Consolidated Financial StatementsYears ended February 29, 2008, February 28, 2007 and February 28, 2006     |  | 49        
|                                                                                                                      | 
|Supplementary Financial Data:                                                                                         |  |           
|                                                                                                                      | 
|Quarterly Results of Operations (Unaudited)                                                                           |  | 80        



43



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REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

Board of Directors and Shareholders

American Greetings Corporation

We have audited the accompanying consolidated statement of financial position of American Greetings Corporation as of February 29, 2008 and
February 28, 2007, and the related consolidated statements of income, shareholders equity, and cash flows for each of the three years in the period ended February 29, 2008. Our audits also included the financial statement schedule
listed in the Index at Item 15(a). These financial statements and schedule are the responsibility of the Corporations management. Our responsibility is to express an opinion on these financial statements and schedule based on our audits.

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we
plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial
statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for
our opinion.

In our opinion, the financial statements referred to above present fairly, in all material respects, the consolidated financial position of
American Greetings Corporation at February 29, 2008 and February 28, 2007, and the consolidated results of their operations and their cash flows for each of the three years in the period ended February 29, 2008, in conformity with
U.S. generally accepted accounting principles. Also, in our opinion, the related financial statement schedule, when considered in relation to the basic financial statements taken as a whole, presents fairly in all material respects the information
set forth therein.

As discussed in Note 1 to the consolidated financial statements, the Corporation adopted the provisions of (i) FASB Interpretation
No. 48, "Accounting for Uncertainty in Income Taxes an interpretation of FASB Statement No. 109," in fiscal 2008, (ii) SFAS No. 123(R), Share Based Payment, effective March 1, 2006; (iii) SFAS
No. 158, Employers Accounting for Defined Benefit Pension and Other Postretirement Plans, an amendment of FASB Statements No. 87, 88, 106 and 132(R), effective February 28, 2007; and (iv) SAB No. 108,
Considering the Effects of Prior Year Misstatements when Quantifying Misstatements in Current Year Financial Statements, applying the one-time special transition provisions, in fiscal 2007.

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), American Greetings Corporations internal
control over financial reporting as of February 29, 2008, based on criteria established in Internal ControlIntegrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission and our report dated
April 25, 2008 expressed an unqualified opinion thereon.

/s/ Ernst & Young LLP

Cleveland, Ohio

April 25, 2008



44



---

CONSOLIDATED STATEMENT OF INCOME

Years ended February 29, 2008, February 28, 2007 and February 28, 2006

Thousands of dollars except share and per share amounts



|                                                            |  |      |            |   |      |   |            |      |  |   |            |  
|----------------------------------------------------------- |  | ---- | ---------- | - | ---- | - | ---------- | ---- |  | - | ---------- | -
|                                                            |  | 2008 |            |   | 2007 |   |            | 2006 | 
|Net sales                                                   |  | $    | 1,730,784  |   |      | $ | 1,744,798  |      |  | $ | 1,875,472  |  
|Other revenue                                               |  |      | 45,667     |   |      |   | 49,492     |      |  |   | 52,664     |  
|                                                            |  |      |            |   |      |   |            |      |  |   |            |  
|Total revenue                                               |  |      | 1,776,451  |   |      |   | 1,794,290  |      |  |   | 1,928,136  |  
|                                                            |  |      |           
|Material, labor and other production costs                  |  |      | 780,771    |   |      |   | 826,791    |      |  |   | 846,958    |  
|Selling, distribution and marketing                         |  |      | 621,478    |   |      |   | 627,940    |      |  |   | 631,988    |  
|Administrative and general                                  |  |      | 246,722    |   |      |   | 253,035    |      |  |   | 244,851    |  
|Goodwill impairment                                         |  |      |           |   |      |   | 2,196      |      |  |   | 43,153     |  
|Other operating incomenet                                  |  |      | (1,325     | ) |      |   | (5,252     | )    |  |   | (416       | )
|                                                            |  |      |            |   |      |   |            |      |  |   |            |  
|                                                            |  |      |           
|Operating income                                            |  |      | 128,805    |   |      |   | 89,580     |      |  |   | 161,602    |  
|                                                            |  |      |           
|Interest expense                                            |  |      | 20,006     |   |      |   | 34,986     |      |  |   | 35,124     |  
|Interest income                                             |  |      | (7,758     | ) |      |   | (8,135     | )    |  |   | (10,910    | )
|Other non-operating incomenet                              |  |      | (7,411     | ) |      |   | (2,682     | )    |  |   | (712       | )
|                                                            |  |      |            |   |      |   |            |      |  |   |            |  
|                                                            |  |      |           
|Income from continuing operations before income tax expense |  |      | 123,968    |   |      |   | 65,411     |      |  |   | 138,100    |  
|Income tax expense                                          |  |      | 40,648     |   |      |   | 25,473     |      |  |   | 48,881     |  
|                                                            |  |      |            |   |      |   |            |      |  |   |            |  
|                                                            |  |      |           
|Income from continuing operations                           |  |      | 83,320     |   |      |   | 39,938     |      |  |   | 89,219     |  
|                                                            |  |      |           
|(Loss) income from discontinued operations, net of tax      |  |      | (317       | ) |      |   | 2,440      |      |  |   | (4,843     | )
|                                                            |  |      |            |   |      |   |            |      |  |   |            |  
|Net income                                                  |  | $    | 83,003     |   |      | $ | 42,378     |      |  | $ | 84,376     |  
|                                                            |  |      |            |   |      |   |            |      |  |   |            |  
|                                                            |  |      |           
|Earnings per sharebasic:                                   |  |      |            |   |      |   |            |      |  |   |            |  
|Income from continuing operations                           |  | $    | 1.54       |   |      | $ | 0.69       |      |  | $ | 1.35       |  
|(Loss) income from discontinued operations                  |  |      | (0.01      | ) |      |   | 0.04       |      |  |   | (0.07      | )
|                                                            |  |      |            |   |      |   |            |      |  |   |            |  
|Net income                                                  |  | $    | 1.53       |   |      | $ | 0.73       |      |  | $ | 1.28       |  
|                                                            |  |      |            |   |      |   |            |      |  |   |            |  
|                                                            |  |      |           
|Earnings per shareassuming dilution:                       |  |      |            |   |      |   |            |      |  |   |            |  
|Income from continuing operations                           |  | $    | 1.53       |   |      | $ | 0.67       |      |  | $ | 1.22       |  
|(Loss) income from discontinued operations                  |  |      | (0.01      | ) |      |   | 0.04       |      |  |   | (0.06      | )
|                                                            |  |      |            |   |      |   |            |      |  |   |            |  
|Net income                                                  |  | $    | 1.52       |   |      | $ | 0.71       |      |  | $ | 1.16       |  
|                                                            |  |      |            |   |      |   |            |      |  |   |            |  
|                                                            |  |      |           
|Average number of shares outstanding                        |  |      | 54,236,961 |   |      |   | 57,951,952 |      |  |   | 65,965,024 |  
|                                                            |  |      |            |   |      |   |            |      |  |   |            |  
|                                                            |  |      |           
|Average number of shares outstandingassuming dilution      |  |      | 54,506,048 |   |      |   | 62,362,794 |      |  |   | 79,226,384 |  
|                                                            |  |      |            |   |      |   |            |      |  |   |            |  
|                                                            |  |      |           
|Dividends declared per share                                |  | $    | 0.40       |   |      | $ | 0.32       |      |  | $ | 0.32       |  
|                                                            |  |      |            |   |      |   |            |      |  |   |            |  

See notes to consolidated financial statements.



45



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CONSOLIDATED STATEMENT OF FINANCIAL POSITION

February 29, 2008 and February 28, 2007

Thousands of dollars except share and per share amounts



|                                                                                                                                                |  |      |           |   |      |   |           |  
|----------------------------------------------------------------------------------------------------------------------------------------------- |  | ---- | --------- | - | ---- | - | --------- | -
|                                                                                                                                                |  | 2008 |           |   | 2007 |  
|ASSETS                                                                                                                                          |  |      |           |   |      |   |           |  
|CURRENT ASSETS                                                                                                                                  |  |      |           |   |      |   |           |  
|Cash and cash equivalents                                                                                                                       |  | $    | 123,500   |   |      | $ | 144,713   |  
|Trade accounts receivable, net                                                                                                                  |  |      | 61,902    |   |      |   | 104,000   |  
|Inventories                                                                                                                                     |  |      | 216,671   |   |      |   | 182,618   |  
|Deferred and refundable income taxes                                                                                                            |  |      | 72,280    |   |      |   | 135,379   |  
|Assets of businesses held for sale                                                                                                              |  |      |          |   |      |   | 2,810     |  
|Prepaid expenses and other                                                                                                                      |  |      | 195,017   |   |      |   | 227,496   |  
|                                                                                                                                                |  |      |           |   |      |   |           |  
|Total current assets                                                                                                                            |  |      | 669,370   |   |      |   | 797,016   |  
|GOODWILL                                                                                                                                        |  |      | 285,072   |   |      |   | 224,105   |  
|OTHER ASSETS                                                                                                                                    |  |      | 420,219   |   |      |   | 419,071   |  
|DEFERRED AND REFUNDABLE INCOME TAXES                                                                                                            |  |      | 133,762   |   |      |   | 52,869    |  
|PROPERTY, PLANT AND EQUIPMENT  NET                                                                                                             |  |      | 296,005   |   |      |   | 285,153   |  
|                                                                                                                                                |  |      |           |   |      |   |           |  
|                                                                                                                                                |  | $    | 1,804,428 |   |      | $ | 1,778,214 |  
|                                                                                                                                                |  |      |           |   |      |   |           |  
|                                                                                                                                                |  |     
|LIABILITIES AND SHAREHOLDERS EQUITY                                                                                                            |  |      |           |   |      |   |           |  
|CURRENT LIABILITIES                                                                                                                             |  |      |           |   |      |   |           |  
|Debt due within one year                                                                                                                        |  | $    | 42,790    |   |      | $ |          |  
|Accounts payable                                                                                                                                |  |      | 123,713   |   |      |   | 118,250   |  
|Accrued liabilities                                                                                                                             |  |      | 79,345    |   |      |   | 80,389    |  
|Accrued compensation and benefits                                                                                                               |  |      | 68,669    |   |      |   | 61,192    |  
|Income taxes payable                                                                                                                            |  |      | 29,037    |   |      |   | 26,386    |  
|Liabilities of businesses held for sale                                                                                                         |  |      |          |   |      |   | 674       |  
|Other current liabilities                                                                                                                       |  |      | 108,867   |   |      |   | 84,897    |  
|                                                                                                                                                |  |      |           |   |      |   |           |  
|Total current liabilities                                                                                                                       |  |      | 452,421   |   |      |   | 371,788   |  
|                                                                                                                                                |  |     
|LONG-TERM DEBT                                                                                                                                  |  |      | 200,518   |   |      |   | 223,915   |  
|OTHER LIABILITIES                                                                                                                               |  |      | 181,720   |   |      |   | 163,623   |  
|DEFERRED INCOME TAXES AND NONCURRENT INCOME TAXES PAYABLE                                                                                       |  |      | 26,358    |   |      |   | 6,314     |  
|                                                                                                                                                |  |     
|SHAREHOLDERS EQUITY                                                                                                                            |  |      |           |   |      |   |           |  
|Common shares  par value $1 per share:                                                                                                         |  |      |           |   |      |   |           |  
|Class A  80,522,153 shares issued less 35,198,300 treasury shares in 2008 and 79,301,976 shares issued less 28,462,579 treasury
shares in 2007 |  |      | 45,324    |   |      |   | 50,839    |  
|Class B  6,066,092 shares issued less 2,632,087 treasury shares in 2008 and 6,066,092 shares issued less 1,782,695 treasury shares in
2007     |  |      | 3,434     |   |      |   | 4,283     |  
|Capital in excess of par value                                                                                                                  |  |      | 445,696   |   |      |   | 414,859   |  
|Treasury stock                                                                                                                                  |  |      | (872,949  | ) |      |   | (710,414  | )
|Accumulated other comprehensive income (loss)                                                                                                   |  |      | 21,244    |   |      |   | (1,013    | )
|Retained earnings                                                                                                                               |  |      | 1,300,662 |   |      |   | 1,254,020 |  
|                                                                                                                                                |  |      |           |   |      |   |           |  
|Total shareholders equity                                                                                                                      |  |      | 943,411   |   |      |   | 1,012,574 |  
|                                                                                                                                                |  |      |           |   |      |   |           |  
|                                                                                                                                                |  | $    | 1,804,428 |   |      | $ | 1,778,214 |  
|                                                                                                                                                |  |      |           |   |      |   |           |  

See notes to consolidated financial statements.



46



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CONSOLIDATED STATEMENT OF CASH FLOWS

Years ended February 29, 2008, February 28, 2007 and February 28, 2006

Thousands of dollars



|                                                                                   |  |      |          |   |      |   |           |      |  |   |            |  
|---------------------------------------------------------------------------------- |  | ---- | -------- | - | ---- | - | --------- | ---- |  | - | ---------- | -
|                                                                                   |  | 2008 |          |   | 2007 |   |           | 2006 | 
|OPERATING ACTIVITIES:                                                              |  |      |          |   |      |   |           |      |  |   |            |  
|Net income                                                                         |  | $    | 83,003   |   |      | $ | 42,378    |      |  | $ | 84,376     |  
|Loss (income) from discontinued operations                                         |  |      | 317      |   |      |   | (2,440    | )    |  |   | 4,843      |  
|                                                                                   |  |      |          |   |      |   |           |      |  |   |            |  
|Income from continuing operations                                                  |  |      | 83,320   |   |      |   | 39,938    |      |  |   | 89,219     |  
|Adjustments to reconcile to net cash provided by operating activities:             |  |      |          |   |      |   |           |      |  |   |            |  
|Goodwill impairment                                                                |  |      |         |   |      |   | 2,196     |      |  |   | 43,153     |  
|Net loss on disposal of fixed assets                                               |  |      | 961      |   |      |   | 1,726     |      |  |   | 4,355      |  
|Loss on purchase of debt                                                           |  |      |         |   |      |   | 5,055     |      |  |   | 863        |  
|Loss on disposal of product lines                                                  |  |      |         |   |      |   | 15,969    |      |  |   |           |  
|Depreciation and amortization                                                      |  |      | 48,535   |   |      |   | 49,412    |      |  |   | 54,202     |  
|Deferred income taxes                                                              |  |      | (7,562   | ) |      |   | (16,277   | )    |  |   | 23,225     |  
|Other non-cash charges                                                             |  |      | 9,303    |   |      |   | 13,891    |      |  |   | 7,219      |  
|Changes in operating assets and liabilities, net of acquisitions and dispositions: |  |      |          |   |      |   |           |      |  |   |            |  
|Decrease in trade accounts receivable                                              |  |      | 41,758   |   |      |   | 42,206    |      |  |   | 33,850     |  
|(Increase) decrease in inventories                                                 |  |      | (28,456  | ) |      |   | 22,227    |      |  |   | 1,541      |  
|Decrease (increase) in other current assets                                        |  |      | 27,970   |   |      |   | (36,082   | )    |  |   | (13,371    | )
|Decrease in deferred costsnet                                                     |  |      | 53,438   |   |      |   | 128,752   |      |  |   | 56,610     |  
|Increase (decrease) in accounts payable and other liabilities                      |  |      | 18,934   |   |      |   | 553       |      |  |   | (33,257    | )
|Othernet                                                                          |  |      | (4,664   | ) |      |   | (4,836    | )    |  |   | (302       | )
|                                                                                   |  |      |          |   |      |   |           |      |  |   |            |  
|Cash Provided by Operating Activities                                              |  |      | 243,537  |   |      |   | 264,730   |      |  |   | 267,307    |  
|                                                                                   |  |      |         
|INVESTING ACTIVITIES:                                                              |  |      |          |   |      |   |           |      |  |   |            |  
|Proceeds from sale of short-term investments                                       |  |      | 692,985  |   |      |   | 1,026,280 |      |  |   | 1,733,470  |  
|Purchases of short-term investments                                                |  |      | (692,985 | ) |      |   | (817,540  | )    |  |   | (1,733,470 | )
|Property, plant and equipment additions                                            |  |      | (56,623  | ) |      |   | (41,716   | )    |  |   | (46,177    | )
|Cash payments for business acquisitions, net of cash acquired                      |  |      | (76,338  | ) |      |   | (13,122   | )    |  |   | (15,315    | )
|Cash receipts related to discontinued operations                                   |  |      | 4,283    |   |      |   | 12,559    |      |  |   |           |  
|Proceeds from sale of fixed assets                                                 |  |      | 3,104    |   |      |   | 4,847     |      |  |   | 11,416     |  
|Othernet                                                                          |  |      |         |   |      |   | 6,160     |      |  |   |           |  
|                                                                                   |  |      |          |   |      |   |           |      |  |   |            |  
|Cash (Used) Provided by Investing Activities                                       |  |      | (125,574 | ) |      |   | 177,468   |      |  |   | (50,076    | )
|                                                                                   |  |      |         
|FINANCING ACTIVITIES:                                                              |  |      |          |   |      |   |           |      |  |   |            |  
|Increase in long-term debt                                                         |  |      |         |   |      |   | 200,000   |      |  |   |           |  
|Reduction of long-term debt                                                        |  |      |         |   |      |   | (440,588  | )    |  |   | (10,782    | )
|Increase in short-term debt                                                        |  |      | 20,100   |   |      |   |          |      |  |   |           |  
|Sale of stock under benefit plans                                                  |  |      | 27,156   |   |      |   | 6,834     |      |  |   | 27,068     |  
|Purchase of treasury shares                                                        |  |      | (172,328 | ) |      |   | (257,817  | )    |  |   | (244,642   | )
|Dividends to shareholders                                                          |  |      | (21,803  | ) |      |   | (18,418   | )    |  |   | (21,184    | )
|Debt issuance costs                                                                |  |      |         |   |      |   | (8,533    | )    |  |   |           |  
|                                                                                   |  |      |          |   |      |   |           |      |  |   |            |  
|Cash Used by Financing Activities                                                  |  |      | (146,875 | ) |      |   | (518,522  | )    |  |   | (249,540   | )
|                                                                                   |  |      |         
|DISCONTINUED OPERATIONS:                                                           |  |      |          |   |      |   |           |      |  |   |            |  
|Cash (used) provided by operating activities from discontinued operations          |  |      | (59      | ) |      |   | 1,283     |      |  |   | (640       | )
|Cash provided by investing activities from discontinued operations                 |  |      |         |   |      |   | 1,634     |      |  |   | 687        |  
|                                                                                   |  |      |          |   |      |   |           |      |  |   |            |  
|Cash (Used) Provided by Discontinued Operations                                    |  |      | (59      | ) |      |   | 2,917     |      |  |   | 47         |  
|                                                                                   |  |      |         
|EFFECT OF EXCHANGE RATE CHANGES ON CASH                                            |  |      | 7,758    |   |      |   | 4,507     |      |  |   | (1,924     | )
|                                                                                   |  |      |          |   |      |   |           |      |  |   |            |  
|DECREASE IN CASH AND CASH EQUIVALENTS                                              |  |      | (21,213  | ) |      |   | (68,900   | )    |  |   | (34,186    | )
|Cash and Cash Equivalents at Beginning of Year                                     |  |      | 144,713  |   |      |   | 213,613   |      |  |   | 247,799    |  
|                                                                                   |  |      |          |   |      |   |           |      |  |   |            |  
|Cash and Cash Equivalents at End of Year                                           |  | $    | 123,500  |   |      | $ | 144,713   |      |  | $ | 213,613    |  
|                                                                                   |  |      |          |   |      |   |           |      |  |   |            |  

See notes to consolidated financial statements.



47



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CONSOLIDATED STATEMENT OF SHAREHOLDERS EQUITY

Years ended February 29, 2008, February 28, 2007 and February 28, 2006

Thousands of dollars except per share amounts



|                                                                                                     |  |               |         |   |                              |   |       |               |  |   |                                            |   |                  |   |          |       |  |          |  |   |           |   |  |   |           |  
|---------------------------------------------------------------------------------------------------- |  | ------------- | ------- | - | ---------------------------- | - | ----- | ------------- |  | - | ------------------------------------------ | - | ---------------- | - | -------- | ----- |  | -------- |  | - | --------- | - |  | - | --------- | -
|                                                                                                     |  | Common Shares |         |   | Capital inExcess ofPar Value |   |       | TreasuryStock |  |   | AccumulatedOtherComprehensiveIncome (Loss) |   | RetainedEarnings |   |          | Total | 
|                                                                                                     |  | Class A       |         |   | Class B                      |   |       |               |  |   |                                           
|BALANCE MARCH 1, 2005                                                                                |  | $             | 64,867  |   |                              | $ | 4,160 |               |  | $ | 368,777                                    |   |                  | $ | (445,618 | )     |  | $29,039  |  | $ | 1,365,555 |   |  | $ | 1,386,780 |  
|Net income                                                                                           |  |               |        |   |                              |   |      |               |  |   |                                           |   |                  |   |         |       |  |         |  |   | 84,376    |   |  |   | 84,376    |  
|Other comprehensive income (loss):                                                                   |  |               |         |   |                              |   |       |               |  |   |                                            |   |                  |   |          |       |  |          |  |   |           |   |  |   |           |  
|Foreign currency translation adjustment                                                              |  |               |        |   |                              |   |      |               |  |   |                                           |   |                  |   |         |       |  | (19,657) |  |   |          |   |  |   | (19,657   | )
|Minimum pension liability (net of tax of $123)                                                       |  |               |        |   |                              |   |      |               |  |   |                                           |   |                  |   |         |       |  | 193      |  |   |          |   |  |   | 193       |  
|Unrealized gain on available-for-sale securities (net of tax of $49)                                 |  |               |        |   |                              |   |      |               |  |   |                                           |   |                  |   |         |       |  | 125      |  |   |          |   |  |   | 125       |  
|Other                                                                                                |  |               |        |   |                              |   |      |               |  |   |                                           |   |                  |   |         |       |  | 123      |  |   |          |   |  |   | 123       |  
|                                                                                                     |  |               |         |   |                              |   |       |               |  |   |                                            |   |                  |   |          |       |  |          |  |   |           |   |  |   |           |  
|Comprehensive income                                                                                 |  |               |        |   |                              |   |      |               |  |   |                                           |   |                  |   |         |       |  |         |  |   |          |   |  |   | 65,160    |  
|Cash dividends$0.32 per share                                                                       |  |               |        |   |                              |   |      |               |  |   |                                           |   |                  |   |         |       |  |         |  |   | (21,184   | ) |  |   | (21,184   | )
|Sale of shares under benefit plans, including tax benefits                                           |  |               | 1,491   |   |                              |   | 58    |               |  |   | 27,839                                     |   |                  |   | 1,688    |       |  |         |  |   | (490      | ) |  |   | 30,586    |  
|Purchase of treasury shares                                                                          |  |               | (10,252 | ) |                              |   | (59   | )             |  |   |                                           |   |                  |   | (234,331 | )     |  |         |  |   |          |   |  |   | (244,642  | )
|Stock compensation expense                                                                           |  |               |        |   |                              |   |      |               |  |   | 1,256                                      |   |                  |   |         |       |  |         |  |   |          |   |  |   | 1,256     |  
|Stock grants and other                                                                               |  |               | 24      |   |                              |   | 59    |               |  |   | 633                                        |   |                  |   | 1,825    |       |  |         |  |   | (472      | ) |  |   | 2,069     |  
|                                                                                                     |  |               |         |   |                              |   |       |               |  |   |                                            |   |                  |   |          |       |  |          |  |   |           |   |  |   |           |  
|BALANCE FEBRUARY 28, 2006                                                                            |  |               | 56,130  |   |                              |   | 4,218 |               |  |   | 398,505                                    |   |                  |   | (676,436 | )     |  | 9,823    |  |   | 1,427,785 |   |  |   | 1,220,025 |  
|Cumulative effect adjustment, adoption of SAB 108 (net of tax of $1,808)                             |  |               |        |   |                              |   |      |               |  |   |                                           |   |                  |   |         |       |  |         |  |   | 3,348     |   |  |   | 3,348     |  
|                                                                                                     |  |               |         |   |                              |   |      
|Net income                                                                                           |  |               |        |   |                              |   |      |               |  |   |                                           |   |                  |   |         |       |  |         |  |   | 42,378    |   |  |   | 42,378    |  
|Other comprehensive income (loss):                                                                   |  |               |         |   |                              |   |       |               |  |   |                                            |   |                  |   |          |       |  |          |  |   |           |   |  |   |           |  
|Foreign currency translation adjustment                                                              |  |               |        |   |                              |   |      |               |  |   |                                           |   |                  |   |         |       |  | 30,990   |  |   |          |   |  |   | 30,990    |  
|Minimum pension liability (net of tax of $55)                                                        |  |               |        |   |                              |   |      |               |  |   |                                           |   |                  |   |         |       |  | 150      |  |   |          |   |  |   | 150       |  
|Unrealized loss on available-for-sale securities (net of tax of $1)                                  |  |               |        |   |                              |   |      |               |  |   |                                           |   |                  |   |         |       |  | (10)     |  |   |          |   |  |   | (10       | )
|Reclassification adjustment for amounts recognized in income (net of tax of $216)                    |  |               |        |   |                              |   |      |               |  |   |                                           |   |                  |   |         |       |  | 359      |  |   |          |   |  |   | 359       |  
|                                                                                                     |  |               |         |   |                              |   |       |               |  |   |                                            |   |                  |   |          |       |  |          |  |   |           |   |  |   |           |  
|Comprehensive income                                                                                 |  |               |        |   |                              |   |      |               |  |   |                                           |   |                  |   |         |       |  |         |  |   |          |   |  |   | 73,867    |  
|Adjustment recognized upon adoption of SFAS 158 (net of tax of $32,909)                              |  |               |        |   |                              |   |      |               |  |   |                                           |   |                  |   |         |       |  | (42,325) |  |   |          |   |  |   | (42,325   | )
|Cash dividends$0.32 per share                                                                       |  |               |        |   |                              |   |      |               |  |   |                                           |   |                  |   |         |       |  |         |  |   | (18,418   | ) |  |   | (18,418   | )
|Sale of shares under benefit plans, including tax benefits                                           |  |               | 351     |   |                              |   |      |               |  |   | 6,462                                      |   |                  |   |         |       |  |         |  |   |          |   |  |   | 6,813     |  
|Purchase of treasury shares                                                                          |  |               | (11,149 | ) |                              |   | (12   | )             |  |   |                                           |   |                  |   | (246,656 | )     |  |         |  |   |          |   |  |   | (257,817  | )
|Debt conversion and settlement                                                                       |  |               | 5,506   |   |                              |   |      |               |  |   | 107                                        |   |                  |   | 210,726  |       |  |         |  |   | (200,680  | ) |  |   | 15,659    |  
|Stock compensation expense                                                                           |  |               |        |   |                              |   |      |               |  |   | 7,559                                      |   |                  |   |         |       |  |         |  |   |          |   |  |   | 7,559     |  
|Stock grants and other                                                                               |  |               | 1       |   |                              |   | 77    |               |  |   | 2,226                                      |   |                  |   | 1,952    |       |  |         |  |   | (393      | ) |  |   | 3,863     |  
|                                                                                                     |  |               |         |   |                              |   |       |               |  |   |                                            |   |                  |   |          |       |  |          |  |   |           |   |  |   |           |  
|BALANCE FEBRUARY 28, 2007                                                                            |  |               | 50,839  |   |                              |   | 4,283 |               |  |   | 414,859                                    |   |                  |   | (710,414 | )     |  | (1,013)  |  |   | 1,254,020 |   |  |   | 1,012,574 |  
|Cumulative effect adjustment, adoption of FIN 48                                                     |  |               |        |   |                              |   |      |               |  |   |                                           |   |                  |   |         |       |  |         |  |   | (14,017   | ) |  |   | (14,017   | )
|                                                                                                     |  |               |         |   |                              |   |      
|Net income                                                                                           |  |               |        |   |                              |   |      |               |  |   |                                           |   |                  |   |         |       |  |         |  |   | 83,003    |   |  |   | 83,003    |  
|Other comprehensive income (loss):                                                                   |  |               |         |   |                              |   |       |               |  |   |                                            |   |                  |   |          |       |  |          |  |   |           |   |  |   |           |  
|Foreign currency translation adjustment                                                              |  |               |        |   |                              |   |      |               |  |   |                                           |   |                  |   |         |       |  | 18,691   |  |   |          |   |  |   | 18,691    |  
|Pension and postretirement adjustments recognized in accordance with SFAS 158 (net of tax of $7,093) |  |               |        |   |                              |   |      |               |  |   |                                           |   |                  |   |         |       |  | 3,567    |  |   |          |   |  |   | 3,567     |  
|Unrealized loss on available-for-sale securities (net of tax of $1)                                  |  |               |        |   |                              |   |      |               |  |   |                                           |   |                  |   |         |       |  | (1)      |  |   |          |   |  |   | (1        | )
|                                                                                                     |  |               |         |   |                              |   |       |               |  |   |                                            |   |                  |   |          |       |  |          |  |   |           |   |  |   |           |  
|Comprehensive income                                                                                 |  |               |        |   |                              |   |      |               |  |   |                                           |   |                  |   |         |       |  |         |  |   |          |   |  |   | 105,260   |  
|Cash dividends$0.40 per share                                                                       |  |               |        |   |                              |   |      |               |  |   |                                           |   |                  |   |         |       |  |         |  |   | (21,803   | ) |  |   | (21,803   | )
|Sale of shares under benefit plans, including tax benefits                                           |  |               | 1,220   |   |                              |   | 2     |               |  |   | 25,533                                     |   |                  |   | 79       |       |  |         |  |   | (43       | ) |  |   | 26,791    |  
|Purchase of treasury shares                                                                          |  |               | (6,736  | ) |                              |   | (928  | )             |  |   |                                           |   |                  |   | (164,664 | )     |  |         |  |   |          |   |  |   | (172,328  | )
|Stock compensation expense                                                                           |  |               |        |   |                              |   |      |               |  |   | 6,547                                      |   |                  |   |         |       |  |         |  |   |          |   |  |   | 6,547     |  
|Stock grants and other                                                                               |  |               | 1       |   |                              |   | 77    |               |  |   | (1,243                                     | ) |                  |   | 2,050    |       |  |         |  |   | (498      | ) |  |   | 387       |  
|                                                                                                     |  |               |         |   |                              |   |       |               |  |   |                                            |   |                  |   |          |       |  |          |  |   |           |   |  |   |           |  
|BALANCE FEBRUARY 29, 2008                                                                            |  | $             | 45,324  |   |                              | $ | 3,434 |               |  | $ | 445,696                                    |   |                  | $ | (872,949 | )     |  | $21,244  |  | $ | 1,300,662 |   |  | $ | 943,411   |  
|                                                                                                     |  |               |         |   |                              |   |       |               |  |   |                                            |   |                  |   |          |       |  |          |  |   |           |   |  |   |           |  

See notes to consolidated financial statements.



48



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NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Years ended February 29, 2008, February 28, 2007 and February 28, 2006

Thousands of dollars except per share amounts

NOTE 1SIGNIFICANT ACCOUNTING POLICIES

Consolidation:    The consolidated financial statements include the accounts of American Greetings Corporation and its subsidiaries (the
Corporation). All significant intercompany accounts and transactions are eliminated. The Corporations fiscal year ends on February 28 or 29. References to a particular year refer to the fiscal year ending in February of that
year. For example, 2008 refers to the year ended February 29, 2008. For 2005, the Corporations subsidiary, AG Interactive, Inc. (AG Interactive), was consolidated on a two-month lag corresponding with its fiscal year-end of
December 31. For 2006, AG Interactive changed its fiscal year-end to coincide with the Corporations fiscal year-end. As a result, the year ended February 28, 2006 included fourteen months of AG Interactives operations. The
additional two months of activity generated revenues of approximately $11,000 for the year ended February 28, 2006, but had no significant impact on earnings.

The Corporations investments in less than majority-owned companies in which it has the ability to exercise significant influence over operating and financial policies are accounted for using the equity method except when they qualify
as variable interest entities in which case the investments are consolidated in accordance with Interpretation No. 46 (revised December 2003), Consolidation of Variable Interest Entities.

Reclassifications:    Certain amounts in the prior year financial statements have been reclassified to conform to the 2008 presentation.
Previously included in Other incomenet, royalty revenue is now reported as Other revenue and interest income is now included as a separate line item on the Consolidated Statement of Income. The remaining items
previously included in Other incomenet have been segregated between operating and non-operating. During the fourth quarter of 2008, it was determined that the Corporations entertainment development and production joint
venture no longer met all of the criteria necessary to be classified as held for sale in accordance with Statement of Financial Accounting Standards (SFAS) No. 144 (SFAS 144), Accounting for the Impairment or
Disposal of Long-Lived Assets. As a result, this business unit has been reclassified into continuing operations for all periods presented. These reclassifications had no material impact on earnings or cash flows.

Use of Estimates:    The preparation of financial statements in conformity with accounting principles generally accepted in the United States
requires management to make estimates and assumptions that affect the amounts reported in the financial statements and accompanying notes. Actual results could differ from those estimates. On an ongoing basis, management reviews its estimates,
including those related to seasonal returns, allowance for doubtful accounts, customer allowances and discounts, recoverability of intangibles and other long-lived assets, deferred tax asset valuation allowances, deferred costs and various other
operating allowances and accruals, based on currently available information. Changes in facts and circumstances may alter such estimates and affect results of operations and financial position in future periods.

Cash Equivalents:    The Corporation considers all highly liquid instruments purchased with a maturity of less than three months to be cash
equivalents.

Short-term Investments:    At times, the Corporation invests in auction rate securities, which are variable-rate
debt securities associated with bond offerings. While the underlying security has a long-term nominal maturity, the interest rate is reset through Dutch auctions that are typically held every 7, 28 or 35 days, creating short-term liquidity for the
Corporation. The securities trade at par and are callable at par on any interest payment date at the option of the issuer. Interest is paid at the end of each auction period. The investments are classified as available-for-sale and are recorded at
cost, which approximates market value. There were no short-term investments as of February 29, 2008 or February 28, 2007.



49



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Allowance for Doubtful Accounts:    The Corporation evaluates the collectibility of its
accounts receivable based on a combination of factors. In circumstances where the Corporation is aware of a customers inability to meet its financial obligations (evidenced by such events as bankruptcy or insolvency proceedings), a specific
allowance for bad debts against amounts due is recorded to reduce the receivable to the amount the Corporation reasonably expects will be collected. In addition, the Corporation recognizes allowances for bad debts based on estimates developed by
using standard quantitative measures incorporating historical write-offs and current economic conditions. See Note 6 for further information.

Customer
Allowances and Discounts:    The Corporation offers certain of its customers allowances and discounts including cooperative advertising, rebates, marketing allowances and various other allowances and
discounts. These amounts are recorded as a reduction of gross accounts receivable and are recognized as reductions of net sales when earned. These amounts are earned by the customer as product is purchased from the Corporation and are
recorded based on the terms of individual customer contracts. See Note 6 for further information.

Financial Instruments:    The
carrying value of the Corporation's financial instruments approximate their fair market values. See Note 11 for further discussion. The Corporation had no derivative financial instruments as of February 29, 2008 or February 28, 2007.

Concentration of Credit Risks:    The Corporation sells primarily to customers in the retail trade, including those in the mass
merchandise, drug store, supermarket and other channels of distribution. These customers are located throughout the United States, Canada, the United Kingdom, Australia, New Zealand and Mexico. Net sales from continuing operations to the
Corporations five largest customers accounted for approximately 37%, 36% and 34% of total revenue in 2008, 2007 and 2006, respectively. Net sales to Wal-Mart Stores, Inc. and its subsidiaries accounted for approximately 16% of total revenue
from continuing operations in 2008, 2007 and 2006.

The Corporation conducts business based on periodic evaluations of its customers financial
condition and generally does not require collateral to secure their obligation to the Corporation. While the competitiveness of the retail industry presents an inherent uncertainty, the Corporation does not believe a significant risk of loss from a
concentration of credit exists.

Deferred Costs:    In the normal course of its business, the Corporation enters into agreements
with certain customers for the supply of greeting cards and related products. The Corporation classifies the total contractual amount of the incentive consideration committed to the customer but not yet earned as a deferred cost asset at the
inception of an agreement, or any future amendments. Deferred costs estimated to be earned by the customer and charged to operations during the next twelve months are classified as Prepaid expenses and other in the Consolidated Statement
of Financial Position and the remaining amounts to be charged beyond the next twelve months are classified as Other assets. The periods of amortization are continually evaluated to determine if later circumstances warrant revisions of
the estimated amortization periods. Such costs are capitalized as assets reflecting the probable future economic benefits obtained as a result of the transactions. Future economic benefit is further defined as cash inflow to the Corporation. The
Corporation, by incurring these costs, is ensuring the probability of future cash flows through sales to customers. The amortization of such deferred costs properly matches the cost of obtaining business over the periods to be benefited. The
Corporation believes that it maintains an adequate allowance for deferred contract costs related to supply agreements. See Note 10 for further discussion.

Deferred Film Production Costs:    The Corporation is engaged in the production of film-based entertainment, which is generally exploited in the DVD, theatrical release or broadcast format. This entertainment is
related to Strawberry Shortcake, Care Bears and other properties developed by the Corporation and is used to support the Corporations merchandise licensing strategy.



50



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Film production costs are accounted for pursuant to American Institute of Certified Public Accountants Statement of
Position 00-2 (SOP 00-2), Accounting by Producers or Distributors of Films, and are stated at the lower of cost or net realizable value based on anticipated total revenue (ultimate revenue). Film production costs are
generally capitalized and amortized based on the ratio of the current periods revenue to estimated remaining ultimate revenues. Ultimate revenues are calculated in accordance with SOP 00-2 and require estimates and the exercise of judgment.
Accordingly, these estimates are periodically updated to include the actual results achieved or new information as to anticipated revenue performance of each title.

During 2008, production expense totaled $8,560 and included amounts related to changes in ultimate revenue estimates of approximately $4,035. The balance of deferred film production costs was $12,899 and $6,818 at
February 29, 2008 and February 28, 2007, respectively. The Corporation expects to amortize approximately $4,000 of production costs during the next twelve months.

Inventories:    Finished products, work in process and raw materials inventories are carried at the lower of cost or market. The last-in, first-out (LIFO) cost method is used for certain
domestic inventories, which approximate 70% and 65% of the total pre-LIFO consolidated inventories in 2008 and 2007, respectively. Foreign inventories and the remaining domestic inventories principally use the first-in, first-out (FIFO) method
except for display material and factory supplies which are carried at average cost. See Note 7 for further information.

In November 2004, the Financial
Accounting Standards Board (the FASB) issued SFAS No. 151 (SFAS 151), Inventory Costs  an amendment of ARB No. 43, Chapter 4. SFAS 151 seeks to clarify the accounting for abnormal amounts of idle
facility expense, freight, handling costs and wasted material (spoilage) in the determination of inventory carrying costs. The statement requires such costs to be treated as a current period expense. SFAS 151 also establishes the concept of
normal capacity and requires the allocation of fixed production overhead to inventory based on the normal capacity of the production facilities. Any unallocated overhead would be treated as a current period expense in the period
incurred. This statement was effective for fiscal years beginning after July 15, 2005. The adoption of SFAS 151, effective March 1, 2006, did not significantly impact the Corporations consolidated financial statements.

Investment in Life Insurance:    The Corporation's investment in corporate-owned life insurance policies is recorded in Other
assets net of policy loans. The net life insurance expense, including interest expense, is included in Administrative and general expenses in the Consolidated Statement of Income. The related interest expense, which approximates
amounts paid, was $10,779, $10,938 and $10,728 in 2008, 2007 and 2006, respectively.

In September 2006, the FASB ratified the Emerging Issues Task Force
(EITF) consensus on EITF Issue No. 06-4 (EITF 06-4), Accounting for Deferred Compensation and Postretirement Benefit Aspects of Endorsement Split-Dollar Life Insurance Arrangements. EITF 06-4 indicates that
for an endorsement split-dollar life insurance arrangement, an employer should recognize a liability for future postemployment benefits based on the substantive agreement with the employee. EITF 06-4 is effective for fiscal years beginning after
December 15, 2007. The Corporation is currently evaluating the impact that EITF 06-4 will have on its consolidated financial statements upon adoption.

In March 2007, the FASB ratified the EITF consensus on EITF Issue No. 06-10 (EITF 06-10), Accounting for Collateral Assignment Split-Dollar Life Insurance. EITF 06-10 indicates that for collateral assignment
split-dollar life insurance, an employer should recognize a liability for postretirement benefits based on the substantive agreement with the employee. In addition, it provides guidance for the recognition and measurement of an asset related to a
collateral assignment split-dollar life insurance arrangement. EITF 06-10 is effective for fiscal years beginning after December 15, 2007. The Corporation is currently evaluating the impact that EITF 06-10 will have on its consolidated
financial statements upon adoption.



51



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Goodwill and Other Intangible Assets:    Goodwill represents the excess of purchase price over
the estimated fair value of net assets acquired in business combinations and is not amortized in accordance with SFAS No. 142 (SFAS 142), Goodwill and Other Intangible Assets. This statement addresses the amortization of
intangible assets with defined lives and addresses the impairment testing and recognition for goodwill and indefinite-lived intangible assets. The Corporation is required to evaluate the carrying value of its goodwill for potential impairment on an
annual basis or more frequently if indicators arise. While the Corporation uses a variety of methods to estimate fair value for impairment testing, its primary methods are discounted cash flows and a market based analysis. The required annual
goodwill impairment test is completed during the fourth quarter. Intangible assets with defined lives are amortized over their estimated lives. See Note 9 for further discussion.

Translation of Foreign Currencies:    Asset and liability accounts are translated into United States dollars using exchange rates in effect at the date of the Consolidated Statement of
Financial Position; revenue and expense accounts are translated at average exchange rates during the related period. Translation adjustments are reflected as a component of shareholders equity. Gains and losses resulting from foreign currency
transactions, including intercompany transactions that are not considered permanent investments, are included in net income as incurred.

Property and
Depreciation:    Property, plant and equipment are carried at cost. Depreciation and amortization of buildings, equipment and fixtures are computed principally by the straight-line method over the useful lives of the various
assets. The cost of buildings is depreciated over 25 to 40 years; computer hardware and software over 3 to 7 years; machinery and equipment over 10 to 15 years; and furniture and fixtures over 20 years. Leasehold improvements are amortized over the
lesser of the lease term or the estimated life of the leasehold improvement. Property, plant and equipment are reviewed for impairment in accordance with SFAS 144. SFAS 144 also provides a single accounting model for the disposal of long-lived
assets. In accordance with SFAS 144, assets held for sale are stated at the lower of their fair values or carrying amounts and depreciation is no longer recognized. See Note 8 for further information.

Operating Leases:    Rent expense for operating leases, which may have escalating rentals over the term of the lease, is recorded on a
straight-line basis over the initial lease term. The initial lease term includes the build-out period of leases, where no rent payments are typically due under the terms of the lease. The difference between rent expense
and rent paid is recorded as deferred rent. Construction allowances received from landlords are recorded as a deferred rent credit and amortized to rent expense over the initial term of the lease. See Note 13 for further information.

In October 2005, the FASB issued FASB Staff Position No. FAS 13-1 (FSP 13-1), Accounting for Rental Costs Incurred During a Construction
Period, to clarify the proper accounting for rental costs incurred on building or ground operating leases during a construction period. FSP 13-1 requires that rental costs incurred during a construction period be expensed, not capitalized. The
statement is effective for the first reporting period beginning after December 15, 2005. The adoption of FSP 13-1, effective March 1, 2006, did not materially affect the Corporations consolidated financial statements.

Revenue Recognition:    Sales of seasonal product to unrelated, third party retailers are recognized at the approximate date the product is
received by the customer, commonly referred to in the industry as the ship-to-arrive date (STA). The Corporation maintains STA data due to the large volume of seasonal product shipment activity and the lead time required to achieve
customer-requested delivery dates. Seasonal cards and certain other seasonal products are generally sold with the right of return on unsold merchandise. In addition, the Corporation provides for estimated returns of seasonal cards and certain other
seasonal products when those sales to unrelated, third party retailers are recognized. Accrual rates utilized for establishing estimated returns reserves have approximated actual returns experience. At Corporation-owned retail locations, sales of
seasonal product are recognized upon the sales of products to the consumer.

Except for seasonal products and retailers with a scan-based trading
(SBT) arrangement, sales are generally recognized by the Corporation upon shipment of products to unrelated, third party retailers and upon the sale of



52



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products to the consumer at Corporation-owned retail locations. Sales of these products are generally sold without the right of return. Sales credits for
non-seasonal product are issued at the Corporations discretion for damaged, obsolete and outdated products.

For retailers with an SBT arrangement,
the Corporation owns the product delivered to its retail customers until the product is sold by the retailer to the ultimate consumer, at which time the Corporation recognizes revenue, for both everyday and seasonal products. When a retailer commits
to convert to an SBT arrangement, the Corporation reverses previous sales transactions. Legal ownership of the inventory at the retailers stores reverts back to the Corporation at the time of conversion. The timing and amount of the sales
reversal depends on retailer inventory turn rates and the estimated timing of the store conversions.

Subscription revenue, primarily for AG Interactive,
represents fees paid by customers for access to particular services for the term of the subscription. Subscription revenue is generally billed in advance and is recognized ratably over the subscription periods.

The Corporation has agreements for licensing the Care Bear and Strawberry Shortcake characters and other intellectual property. These license
agreements provide for royalty revenue to the Corporation based on a percentage of net sales and are subject to certain guaranteed minimum royalties. Certain of these agreements are managed by outside agents. All payments flow through the agents
prior to being remitted to the Corporation. Typically, the Corporation receives quarterly payments from the agents. Royalty revenue is generally recognized upon receipt and recorded in Other revenue and expenses associated with the
servicing of these agreements are primarily recorded as Selling, distribution and marketing.

Deferred revenue, included in Other current
liabilities on the Consolidated Statement of Financial Position, totaled $37,895 and $35,519 at February 29, 2008 and February 28, 2007, respectively. The amounts relate primarily to the Corporations AG Interactive segment and
the licensing activities included in non-reportable segments.

In June 2006, the FASB ratified EITF Issue No. 06-3 (EITF 06-3), How
Taxes Collected from Customers and Remitted to Governmental Authorities Should Be Presented in the Income Statement (That Is, Gross versus Net Presentation). The scope of EITF 06-3 includes any tax assessed by a governmental authority
that is directly imposed on a revenue-producing transaction between a seller and a customer. This issue provides that a company may adopt a policy of presenting taxes either gross within revenue or net. If taxes subject to this issue are
significant, a company is required to disclose its accounting policy for presenting taxes and the amount of such taxes that are recognized on a gross basis. EITF 06-3 is effective for the first interim or annual reporting period beginning after
December 15, 2006. The Corporation accounts for taxes on a net basis; therefore the adoption of EITF 06-3 did not have a material impact on the Corporations consolidated financial statements.

Shipping and Handling Fees:    The Corporation classifies shipping and handling fees as part of Selling, distribution and
marketing expenses. Shipping and handling costs were $128,177, $126,880 and $133,329 in 2008, 2007 and 2006, respectively.

Advertising
Expense:    Advertising costs are expensed as incurred. Advertising expense was $45,099, $43,314 and $39,516 in 2008, 2007 and 2006, respectively.

Income Taxes:    Income tax expense includes both current and deferred taxes. Current tax expense represents the amount of income taxes paid or payable (or refundable) for the year,
including interest and penalties. Deferred income taxes, net of appropriate valuation allowances, are provided for temporary differences between the carrying amounts of assets and liabilities for financial reporting purposes and amounts used for
income tax purposes. See Note 16 for further discussion.



53



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In July 2006, the FASB issued FASB Interpretation No. 48 (FIN 48), Accounting for
Uncertainty in Income Taxesan Interpretation of FASB Statement No. 109. FIN 48 clarifies the accounting for uncertain tax positions recognized in a companys financial statements in accordance with SFAS No. 109,
Accounting for Income Taxes, including what criteria must be met prior to recognition of the financial statement benefit of a position taken or expected to be taken in a tax return. FIN 48 requires a company to include additional
qualitative and quantitative disclosures within its financial statements. The disclosures include potential tax benefits from positions taken for tax return purposes that have not been recognized for financial reporting purposes and a tabular
presentation of significant changes during each annual period. The disclosures also include a discussion of the nature of uncertainties, factors that could cause a change and an estimated range of reasonably possible changes in tax uncertainties.
FIN 48 requires a company to recognize a financial statement benefit for a position taken for tax return purposes when it is more likely than not that the position will be sustained. The cumulative effect of adopting FIN 48 is recorded as an
adjustment to the opening balance of retained earnings in the period of adoption. FIN 48 is effective for fiscal years beginning after December 15, 2006. The Corporation adopted FIN 48 on March 1, 2007. See Note 16.

Pension and Other Postretirement Benefits:    In September 2006, the FASB issued SFAS No. 158 (SFAS 158),
Employers Accounting for Defined Benefit Pension and Other Postretirement Plans  an amendment of FASB Statements No. 87, 88, 106, and 132(R). SFAS 158 requires an employer to recognize a plans funded status in
its statement of financial position, measure a plans assets and obligations as of the end of the employers fiscal year and recognize the changes in a defined benefit postretirement plans funded status in comprehensive income in the
year in which the changes occur. SFAS 158s requirement to recognize the funded status of a benefit plan and new disclosure requirements were adopted by the Corporation effective February 28, 2007. See Note 12.

Stock-Based Compensation:    Effective March 1, 2006, the Corporation adopted SFAS No. 123 (revised 2004) (SFAS 123R),
Share-Based Payment, utilizing the modified prospective method as described in SFAS 123R. In the modified prospective method, compensation cost is recognized for all share-based payments granted after the
effective date and for all unvested awards granted prior to the effective date. In accordance with SFAS 123R, prior period amounts were not restated. See Note 14.

Staff Accounting Bulletin No. 108:    In 2007, the Corporation determined that the reported February 28, 2006 Trade accounts receivable, net was understated by $5,156 ($3,348 after-tax) as a
result of an accounting error in which the allowance for rebates was overstated. The Corporation assessed the error amounts considering Securities and Exchange Commission (SEC) Staff Accounting Bulletin (SAB) No. 99,
Materiality, as well as SEC SAB No. 108, Considering the Effects of Prior Year Misstatements When Quantifying Misstatements in Current Year Financial Statements. The error was not deemed to be material to any prior
period reported consolidated financial statements, but was deemed material in the current year. Accordingly, the Corporation recorded the correction of the overstatement of the allowance for rebates (correspondingly, an understatement of net income
of prior periods) as an adjustment to beginning retained earnings pursuant to the special transition provision detailed in SAB No. 108.

Recent
Accounting Pronouncements:    In September 2006, the FASB issued SFAS No. 157 (SFAS 157), Fair Value Measurements, which provides a definition of fair value, establishes a framework for
measuring fair value and requires expanded disclosures about fair value measurements. In November 2007, the FASB deferred the effective date of SFAS 157 for non-financial assets and liabilities until fiscal years and interim periods beginning
after November 15, 2008. SFAS 157 is still effective for the Corporation in fiscal 2009 for financial assets and liabilities. The provisions of SFAS 157 will be applied prospectively. The Corporation is currently evaluating the impact that SFAS
157 will have on its consolidated financial statements upon adoption.

In February 2007, the FASB issued SFAS No. 159 (SFAS 159),
The Fair Value Option for Financial Assets and Financial Liabilities. SFAS 159 allows companies to choose to measure financial instruments and certain other financial assets and financial liabilities at fair value. SFAS 159 also
establishes presentation and disclosure



54



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requirements designed to facilitate comparisons between entities that choose different measurement attributes for similar types of assets and liabilities.
SFAS 159 is effective for fiscal years beginning after November 15, 2007. The Corporation is currently evaluating the impact that SFAS 159 will have on its consolidated financial statements upon adoption.

In December 2007, the FASB issued SFAS No. 141 (revised 2007) (SFAS 141R), Business Combinations. SFAS 141R provides revised guidance
on the recognition and measurement of the consideration transferred, identifiable assets acquired, liabilities assumed, noncontrolling interests and goodwill acquired in a business combination. SFAS 141R also expands required disclosures surrounding
the nature and financial effects of business combinations. SFAS 141R is effective, on a prospective basis, for fiscal years beginning after December 15, 2008.

In December 2007, the FASB issued SFAS No. 160 (SFAS 160), Noncontrolling Interests in Consolidated Financial Statements  an amendment of ARB No. 51. SFAS 160 establishes accounting and reporting
standards for noncontrolling interests (i.e. minority interests) in a subsidiary and for the deconsolidation of a subsidiary. Under the standard, noncontrolling interests are considered equity and should be clearly identified, presented and
disclosed in the consolidated statement of financial position within equity, but separate from the parents equity. SFAS 160 is effective, on a prospective basis, for fiscal years beginning after December 15, 2008. However, presentation
and disclosure requirements must be retrospectively applied to comparative financial statements. The Corporation is currently evaluating the impact that SFAS 160 will have on its consolidated financial statements upon adoption.

NOTE 2ACQUISITIONS

During the second half of 2008, the
Corporation acquired Webshots and PhotoWorks, Inc. (PhotoWorks) for $45,200 and $26,484, respectively. The financial results of these acquisitions are included in the Corporations consolidated results from their respective dates of
acquisition. Pro forma results of operations have not been presented as the effects of these acquisitions were not deemed material.

Webshots is an
online digital photography business. The $45,200 cash payment is reflected in investing activities in the Consolidated Statement of Cash Flows. Although the allocation of the purchase price has not yet been finalized, preliminary estimates of
$9,300 and $41,100 were recorded for intangible assets and goodwill, respectively. Liabilities of approximately $5,000 were also assumed as part of the acquisition.

PhotoWorks is a leading online photo sharing and personal publishing company that allows consumers to use their digital images to create quality photo-personalized products like greeting cards, calendars, online photo
albums and photo books. In accordance with the terms of its agreement with PhotoWorks, on December 13, 2007, the Corporation commenced a cash tender offer to acquire all outstanding common stock of PhotoWorks at a price of 59.5 cents per share.
Cash paid, net of cash acquired, was $25,082 and is reflected in investing activities in the Consolidated Statement of Cash Flows. The allocation of the purchase price has not yet been finalized, but preliminary estimates were recorded for
intangible assets and goodwill totaling approximately $9,000 and $15,200, respectively. A deferred tax asset of approximately $10,000 was recorded in connection with a net operating loss carryforward that was acquired in the transaction and
liabilities of approximately $10,000 were also assumed as part of the acquisition.

In March 2008, the Corporation acquired a greeting card business in
the United Kingdom for approximately $15,000.

During the second quarter of 2007, the Corporation acquired an online greeting card business for
approximately $21,000. Approximately $15,000 was paid in the second quarter of 2007 and approximately $6,000, which was recorded in Accrued liabilities on the Consolidated Statement of Financial Position as of February 28, 2007,



55



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was paid in the first quarter of 2008. Cash paid, net of cash acquired, was $11,154 in 2007 and $6,056 in 2008 and is reflected in investing activities in
the Consolidated Statement of Cash Flows. In connection with this acquisition, intangible assets and goodwill of $11,200 and $12,500, respectively, were recorded. The financial results of this acquisition are included in the Corporations
consolidated results from the date of acquisition. The pro forma results of operations have not been presented because the effect of this acquisition was not deemed material.

During the fourth quarter of 2005, the Corporation acquired 100% of the equity interests of Collage Designs Limited (Collage). The financial results of this acquisition are included in the
Corporations consolidated results from the date of acquisition. Pro forma results of operations have not been presented because the effect of this acquisition was not deemed material. Collage is a European manufacturer of gift wrap products.
The Corporation acquired the net assets of Collage valued at approximately $300 and recorded goodwill of approximately $6,000. Approximately $2,700 was paid at the closing and $1,300 was paid in 2006. The remainder, totaling $1,968, was paid in
February 2007.

During 2006, the Corporation paid approximately $14,000 to acquire the outstanding shares representing the 10% interest in AG Interactive
held by minority shareholders. As a result, the Corporation recorded additional goodwill of approximately $700. As of February 28, 2006, the Corporation owns 100% of AG Interactive.

NOTE 3OTHER INCOME AND EXPENSE



|                                         |  |      |        |   |      |   |         |      |  |   |      |  
|---------------------------------------- |  | ---- | ------ | - | ---- | - | ------- | ---- |  | - | ---- | -
|                                         |  | 2008 |        |   | 2007 |   |         | 2006 | 
|Gain on contract terminations            |  | $    |       |   |      | $ | (20,004 | )    |  | $ |     |  
|Loss on disposal of candle product lines |  |      |       |   |      |   | 15,969  |      |  |   |     |  
|Other                                    |  |      | (1,325 | ) |      |   | (1,217  | )    |  |   | (416 | )
|                                         |  |      |        |   |      |   |         |      |  |   |      |  
|Other operating incomenet               |  | $    | (1,325 | ) |      | $ | (5,252  | )    |  | $ | (416 | )
|                                         |  |      |        |   |      |   |         |      |  |   |      |  

During 2007, the $20,004 gain on contract terminations was a result of retailer consolidations, wherein, multiple
long-term supply agreements were terminated and a new agreement was negotiated with a new legal entity with substantially different terms and sales commitments. Also, in 2007, the Corporation sold substantially all of the assets associated with its
candle product lines and recorded a loss of $15,969. This sale reflects the Corporations strategy to focus its resources on businesses and product lines closely related to its core social expression business. The proceeds of $6,160 received
from the sale of the candle product lines in 2007 are included in Othernet investing activities in the Consolidated Statement of Cash Flows.



|                               |  |      |        |   |      |   |        |      |  |   |        |  
|------------------------------ |  | ---- | ------ | - | ---- | - | ------ | ---- |  | - | ------ | -
|                               |  | 2008 |        |   | 2007 |   |        | 2006 | 
|Foreign exchange gain          |  | $    | (7,206 | ) |      | $ | (2,733 | )    |  | $ | (3,292 | )
|Rental income                  |  |      | (1,225 | ) |      |   | (1,326 | )    |  |   | (1,576 | )
|Other                          |  |      | 1,020  |   |      |   | 1,377  |      |  |   | 4,156  |  
|                               |  |      |        |   |      |   |        |      |  |   |        |  
|Other non-operating incomenet |  | $    | (7,411 | ) |      | $ | (2,682 | )    |  | $ | (712   | )
|                               |  |      |        |   |      |   |        |      |  |   |        |  

Other includes, among other things, gains and losses on asset disposals and equity income.



56



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NOTE 4EARNINGS PER SHARE

The following table sets forth the computation of earnings per share and earnings per shareassuming dilution:



|                                                                |  |      |        |      |   |        |  |   |       
|--------------------------------------------------------------- |  | ---- | ------ | ---- | - | ------ |  | - | ------
|                                                                |  | 2008 |        | 2007 |   | 2006  
|Numerator:                                                      |  |      |        |      |   |        |  |   |       
|Income from continuing operations                               |  | $    | 83,320 |      | $ | 39,938 |  | $ | 89,219
|Add-backinterest on convertible subordinated notes, net of tax |  |      |       |      |   | 1,967  |  |   | 7,498 
|                                                                |  |      |        |      |   |        |  |   |       
|Income from continuing operationsassuming dilution             |  | $    | 83,320 |      | $ | 41,905 |  | $ | 96,717
|                                                                |  |      |        |      |   |        |  |   |       
|Denominator (thousands):                                        |  |      |        |      |   |        |  |   |       
|Weighted average shares outstanding                             |  |      | 54,237 |      |   | 57,952 |  |   | 65,965
|Effect of dilutive securities:                                  |  |      |        |      |   |        |  |   |       
|Convertible debt                                                |  |      |       |      |   | 4,015  |  |   | 12,576
|Stock options and other                                         |  |      | 269    |      |   | 396    |  |   | 685   
|                                                                |  |      |        |      |   |        |  |   |       
|Weighted average shares outstandingassuming dilution           |  |      | 54,506 |      |   | 62,363 |  |   | 79,226
|                                                                |  |      |        |      |   |        |  |   |       
|Income from continuing operations per share                     |  | $    | 1.54   |      | $ | 0.69   |  | $ | 1.35  
|                                                                |  |      |        |      |   |        |  |   |       
|Income from continuing operations per shareassuming dilution   |  | $    | 1.53   |      | $ | 0.67   |  | $ | 1.22  
|                                                                |  |      |        |      |   |        |  |   |       

Approximately 1.7 million, 3.2 million and 1.2 million stock options, in 2008, 2007 and 2006,
respectively, were excluded from the computation of earnings per shareassuming dilution because the options exercise prices were greater than the average market price of the common shares during the respective years.

NOTE 5ACCUMULATED OTHER COMPREHENSIVE INCOME (LOSS)

The
balance of accumulated other comprehensive income (loss) consisted of the following components:



|                                                                          |  |                   |         |   |                   |   |         |  
|------------------------------------------------------------------------- |  | ----------------- | ------- | - | ----------------- | - | ------- | -
|                                                                          |  | February 29, 2008 |         |   | February 28, 2007 |  
|Foreign currency translation adjustments                                  |  | $                 | 60,607  |   |                   | $ | 41,916  |  
|Pension and postretirement benefits adjustments, net of tax (See Note 12) |  |                   | (39,364 | ) |                   |   | (42,931 | )
|Unrealized investment gain, net of tax                                    |  |                   | 1       |   |                   |   | 2       |  
|                                                                          |  |                   |         |   |                   |   |         |  
|                                                                          |  | $                 | 21,244  |   |                   | $ | (1,013  | )
|                                                                          |  |                   |         |   |                   |   |         |  

NOTE 6TRADE ACCOUNTS RECEIVABLE, NET

Trade accounts receivable are reported net of certain allowances and discounts. The most significant of these are as follows:



|                                                          |  |                   |         |                   |   |        
|--------------------------------------------------------- |  | ----------------- | ------- | ----------------- | - | -------
|                                                          |  | February 29, 2008 |         | February 28, 2007
|Allowance for seasonal sales returns                      |  | $                 | 59,626  |                   | $ | 57,584 
|Allowance for doubtful accounts                           |  |                   | 3,778   |                   |   | 6,350  
|Allowance for cooperative advertising and marketing funds |  |                   | 33,662  |                   |   | 24,048 
|Allowance for rebates                                     |  |                   | 41,435  |                   |   | 40,053 
|                                                          |  |                   |         |                   |   |        
|                                                          |  | $                 | 138,501 |                   | $ | 128,035
|                                                          |  |                   |         |                   |   |        



57



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NOTE 7INVENTORIES



|                                      |  |                   |         |                   |   |        
|------------------------------------- |  | ----------------- | ------- | ----------------- | - | -------
|                                      |  | February 29, 2008 |         | February 28, 2007
|Raw materials                         |  | $                 | 17,701  |                   | $ | 17,590 
|Work in process                       |  |                   | 10,516  |                   |   | 11,315 
|Finished products                     |  |                   | 244,379 |                   |   | 207,676
|                                      |  |                   |         |                   |   |        
|                                      |  |                   | 272,596 |                   |   | 236,581
|Less LIFO reserve                     |  |                   | 82,085  |                   |   | 79,145 
|                                      |  |                   |         |                   |   |        
|                                      |  |                   | 190,511 |                   |   | 157,436
|Display material and factory supplies |  |                   | 26,160  |                   |   | 25,182 
|                                      |  |                   |         |                   |   |        
|                                      |  | $                 | 216,671 |                   | $ | 182,618
|                                      |  |                   |         |                   |   |        

There were no material LIFO liquidations in 2008, 2007 or 2006. Inventory held on location for retailers with SBT
arrangements totaled approximately $32,000 and $29,000 as of February 29, 2008 and February 28, 2007, respectively.

NOTE 8PROPERTY,
PLANT AND EQUIPMENT



|                              |  |                   |         |                   |   |        
|----------------------------- |  | ----------------- | ------- | ----------------- | - | -------
|                              |  | February 29, 2008 |         | February 28, 2007
|Land                          |  | $                 | 16,568  |                   | $ | 15,005 
|Buildings                     |  |                   | 263,682 |                   |   | 264,935
|Equipment and fixtures        |  |                   | 693,823 |                   |   | 664,706
|                              |  |                   |         |                   |   |        
|                              |  |                   | 974,073 |                   |   | 944,646
|Less accumulated depreciation |  |                   | 678,068 |                   |   | 659,493
|                              |  |                   |         |                   |   |        
|                              |  | $                 | 296,005 |                   | $ | 285,153
|                              |  |                   |         |                   |   |        

During 2008, the Corporation disposed of approximately $38,000 of property, plant and equipment that included
accumulated depreciation of approximately $34,000 compared to disposals in 2007 of approximately $62,000 with accumulated depreciation of approximately $45,000. The disposals in 2007 included the fixed assets that were part of the candle product
lines. Also, continued operating losses and negative cash flows led to testing for impairment of long-lived assets in the Retail Operations segment in accordance with SFAS 144. As a result, fixed asset impairment charges of $1,436, $1,760 and $3,956
were recorded in Selling, distribution and marketing on the Consolidated Statement of Income for 2008, 2007 and 2006, respectively.

Depreciation expense totaled $43,903, $47,006 and $52,828 in 2008, 2007 and 2006, respectively.

NOTE 9GOODWILL AND OTHER INTANGIBLE
ASSETS

In 2007, the required annual goodwill impairment test resulted in an impairment charge of $2,196 for the Corporations entertainment
development and production joint venture, which is included in the non-reportable segments. This charge represented all of the goodwill of this entity. A discounted cash flow method was used for testing purposes.

In 2006, during the third quarter, indicators emerged within the Retail Operations segment and one international reporting unit in the International Social Expression
Products segment that led the Corporations management to conclude that a SFAS 142 goodwill impairment test was required to be performed during the third quarter. A discounted cash flow method was used for testing purposes.

Within the international reporting unit, located in Australia, there were two primary indicators. First, continued failure to meet operating and cash flow performance
indicators and secondly, a revised long-term cash flow forecast that was significantly lower than prior estimates. As a result of the testing, the Corporation concluded the goodwill value had declined to zero and recorded an impairment charge of
$25,318.



58



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There were three primary indicators that emerged within the Retail Operations segment during the third quarter:
(1) continued operating losses and negative cash flows led to the testing and impairment of long-lived assets in some retail stores in accordance with SFAS 144. As a result, a fixed asset impairment charge was recorded in the third quarter
of 2006. Fixed asset recovery testing under SFAS 144 is an indicator of potential goodwill impairment under SFAS 142; (2) recent negotiations indicated the potential loss of approximately 40 to 60 retail locations due to the inability to renew
or extend lease terms; and (3) a revised long-term cash flow forecast that was significantly lower than prior estimates. As a result of the testing, the Corporation recorded an impairment charge of $17,835, representing all of the goodwill for
the Retail Operations segment.

The Corporation completed the required annual impairment test of goodwill in the fourth quarter of 2008 and 2006 and based
on the results of the testing, no impairment charges were recorded for continuing operations.

A summary of the changes in the carrying amount of the
Corporations goodwill during the years ended February 29, 2008 and February 28, 2007 by segment, is as follows:



|                             |  |                                       |        |   |                                       |   |               |  |                        |         |  |       |        |   |  |   |         |  
|---------------------------- |  | ------------------------------------- | ------ | - | ------------------------------------- | - | ------------- |  | ---------------------- | ------- |  | ----- | ------ | - |  | - | ------- | -
|                             |  | NorthAmericanSocialExpressionProducts |        |   | InternationalSocialExpressionProducts |   | AGInteractive |  | Non-ReportableSegments |         |  | Total |       
|Balance at February 28, 2006 |  | $                                     | 48,172 |   |                                       | $ | 76,784        |  | $                      | 75,725  |  | $     | 2,278  |   |  | $ | 202,959 |  
|Acquisition related          |  |                                       |       |   |                                       |   |              |  |                        | 12,500  |  |       |       |   |  |   | 12,500  |  
|Impairment                   |  |                                       |       |   |                                       |   |              |  |                        |        |  |       | (2,196 | ) |  |   | (2,196  | )
|Currency translation         |  |                                       | (329   | ) |                                       |   | 9,257         |  |                        | 1,914   |  |       |       |   |  |   | 10,842  |  
|                             |  |                                       |        |   |                                       |   |               |  |                        |         |  |       |        |   |  |   |         |  
|Balance at February 28, 2007 |  |                                       | 47,843 |   |                                       |   | 86,041        |  |                        | 90,139  |  |       | 82     |   |  |   | 224,105 |  
|Acquisition related          |  |                                       |       |   |                                       |   |              |  |                        | 56,349  |  |       |       |   |  |   | 56,349  |  
|Currency translation         |  |                                       | 19     |   |                                       |   | 1,009         |  |                        | 3,590   |  |       |       |   |  |   | 4,618   |  
|                             |  |                                       |        |   |                                       |   |               |  |                        |         |  |       |        |   |  |   |         |  
|Balance at February 29, 2008 |  | $                                     | 47,862 |   |                                       | $ | 87,050        |  | $                      | 150,078 |  | $     | 82     |   |  | $ | 285,072 |  
|                             |  |                                       |        |   |                                       |   |               |  |                        |         |  |       |        |   |  |   |         |  

At February 29, 2008 and February 28, 2007, intangible assets subject to the amortization provisions of
SFAS 142, net of accumulated amortization, were $27,438 and $12,687, respectively. The Corporation does not have any indefinite-lived intangible assets.

The following table presents information about other intangible assets, which are included in Other assets on the Consolidated Statement of Financial Position:



|                   |  |                     |        |                         |   |         |                   |  |                     |        |                         |   |        |                   |   |         |   |  |   |       
|------------------ |  | ------------------- | ------ | ----------------------- | - | ------- | ----------------- |  | ------------------- | ------ | ----------------------- | - | ------ | ----------------- | - | ------- | - |  | - | ------
|                   |  | February 29, 2008   |        | February 28, 2007      
|                   |  | GrossCarryingAmount |        | AccumulatedAmortization |   |         | NetCarryingAmount |  | GrossCarryingAmount |        | AccumulatedAmortization |   |        | NetCarryingAmount
|Patents            |  | $                   | 3,686  |                         | $ | (3,207  | )                 |  | $                   | 479    |                         | $ | 3,540  |                   | $ | (3,124  | ) |  | $ | 416   
|Trademarks         |  |                     | 35,735 |                         |   | (10,262 | )                 |  |                     | 25,473 |                         |   | 16,926 |                   |   | (6,318  | ) |  |   | 10,608
|Leasehold interest |  |                     | 4,824  |                         |   | (4,824  | )                 |  |                     |       |                         |   | 4,427  |                   |   | (4,427  | ) |  |   |      
|Other              |  |                     | 2,177  |                         |   | (691    | )                 |  |                     | 1,486  |                         |   | 2,002  |                   |   | (339    | ) |  |   | 1,663 
|                   |  |                     |        |                         |   |         |                   |  |                     |        |                         |   |        |                   |   |         |   |  |   |       
|                   |  | $                   | 46,422 |                         | $ | (18,984 | )                 |  | $                   | 27,438 |                         | $ | 26,895 |                   | $ | (14,208 | ) |  | $ | 12,687
|                   |  |                     |        |                         |   |         |                   |  |                     |        |                         |   |        |                   |   |         |   |  |   |       

Amortization expense for intangible assets totaled $4,632, $2,406 and $1,374 in 2008, 2007 and 2006, respectively.
Estimated annual amortization expense for the next five years will approximate $9,455 in 2009, $6,667 in 2010, $6,042 in 2011, $3,037 in 2012 and $1,562 in 2013. The weighted average remaining amortization period is approximately 4 years.



59



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NOTE 10DEFERRED COSTS

In the normal course of its business, the Corporation enters into agreements with certain customers for the supply of greeting cards and related products. Under these agreements, the customer typically receives from the Corporation a
combination of cash payments, credits, discounts, allowances and other incentive considerations to be earned by the customer as product is purchased from the Corporation over the effective time period of the agreement to meet a minimum purchase
volume commitment. In the event a contract is not completed, the Corporation has a claim for unearned advances under the agreement. The Corporation periodically reviews the progress toward the commitment and adjusts the estimated amortization period
accordingly to match the costs with the revenue associated with the agreement. The agreements may or may not specify the Corporation as the sole supplier of social expression products to the customer.

A portion of the total consideration may be payable by the Corporation at the time the agreement is consummated. All future payment commitments are classified as
liabilities at inception until paid. The payments that are expected to be made in the next twelve months are classified as "Other current liabilities" in the Consolidated Statement of Financial Position and the remaining payment commitments beyond
the next twelve months are classified as "Other liabilities." The Corporation maintains an allowance for deferred costs related to supply agreements of $29,700 and $28,000 at February 29, 2008 and February 28, 2007, respectively. This
allowance is included in Other assets in the Consolidated Statement of Financial Position.

Deferred costs and future payment commitments were
as follows:



|                           |  |                   |          |   |                   |   |         |  
|-------------------------- |  | ----------------- | -------- | - | ----------------- | - | ------- | -
|                           |  | February 29, 2008 |          |   | February 28, 2007 |  
|Prepaid expenses and other |  | $                 | 119,069  |   |                   | $ | 131,972 |  
|Other assets               |  |                   | 338,003  |   |                   |   | 355,115 |  
|                           |  |                   |          |   |                   |   |         |  
|Deferred cost assets       |  |                   | 457,072  |   |                   |   | 487,087 |  
|Other current liabilities  |  |                   | (68,457  | ) |                   |   | (47,692 | )
|Other liabilities          |  |                   | (50,491  | ) |                   |   | (49,648 | )
|                           |  |                   |          |   |                   |   |         |  
|Deferred cost liabilities  |  |                   | (118,948 | ) |                   |   | (97,340 | )
|                           |  |                   |          |   |                   |   |         |  
|Net deferred costs         |  | $                 | 338,124  |   |                   | $ | 389,747 |  
|                           |  |                   |          |   |                   |   |         |  

A summary of the changes in the carrying amount of the Corporations net deferred costs during the years
ended February 29, 2008, February 28, 2007 and February 28, 2006 is as follows:



|                               |  |   |          |  
|------------------------------ |  | - | -------- | -
|Balance at February 28, 2005   |  | $ | 574,329  |  
|Payments                       |  |   | 105,173  |  
|Amortization                   |  |   | (161,783 | )
|Currency translation and other |  |   | (2,077   | )
|                               |  |   |          |  
|Balance at February 28, 2006   |  |   | 515,642  |  
|Payments                       |  |   | 102,265  |  
|Net contract termination       |  |   | (76,438  | )
|Amortization                   |  |   | (154,579 | )
|Currency translation and other |  |   | 2,857    |  
|                               |  |   |          |  
|Balance at February 28, 2007   |  |   | 389,747  |  
|Payments                       |  |   | 104,705  |  
|Net contract termination       |  |   | (14,920  | )
|Amortization                   |  |   | (143,223 | )
|Currency translation and other |  |   | 1,815    |  
|                               |  |   |          |  
|Balance at February 29, 2008   |  | $ | 338,124  |  
|                               |  |   |          |  



60



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NOTE 11LONG AND SHORT-TERM DEBT

On June 29, 2001, the Corporation issued $175,000 of 7.00% convertible subordinated notes, due on July 15, 2006. The notes were convertible at the option of the holders into Class A common shares of the
Corporation at any time before the close of business on July 15, 2006, at a conversion rate of 71.9466 common shares per $1 principal amount of notes. During 2006, $208 of these notes were converted into approximately 15,000 Class A common
shares.

On May 26, 2006, $159,122 of the 7.00% convertible subordinated notes were exchanged (modified) for a new series of 7.00% convertible
subordinated notes due on July 15, 2006. The Corporation paid an exchange fee of $796 that was deferred at May 26, 2006 and amortized over the remaining term of the new convertible subordinated notes. The terms of the new notes were
substantially the same as the old notes except that upon conversion, the new notes were settled in cash and Class A common shares. Upon conversion, the old notes could only be settled in Class A common shares. During 2007, the Corporation
issued 1,126,026 Class A common shares upon conversion of $15,651 of the old series of 7.00% convertible subordinated notes. Upon settlement of the new series of 7.00% convertible subordinated notes, the Corporation paid $159,122 in cash and
issued 4,379,339 Class A common shares. The 5,505,365 Class A common shares issued upon conversion of the convertible notes were issued from the Corporations treasury shares. This issuance resulted in a treasury stock loss of
approximately $200,000, which was recorded against retained earnings.

On May 24, 2006, the Corporation issued $200,000 of 7.375% senior unsecured
notes, due on June 1, 2016. The proceeds from this issuance were used for the repurchase of the Corporations 6.10% senior notes due on August 1, 2028 that were tendered in the Corporations tender offer and consent solicitation
that was completed on May 25, 2006.

On May 25, 2006, the Corporation repurchased $277,310 of its 6.10% senior notes due on August 1, 2028
and recorded a charge of $5,055 for the consent payment and other fees associated with the notes repurchased, as well as for the write-off of related deferred financing costs. In conjunction with the tender, the indenture governing the 6.10% senior
notes was amended to eliminate certain restrictive covenants and events of default. The balance of the 6.10% senior notes was reclassified to current during the second quarter of 2008 as these notes may be put back to the Corporation on
August 1, 2008, at the option of the holders, at 100% of the principal amount provided the holders exercise this option between July 1, 2008 and August 1, 2008.

The total fair value of the Corporations publicly traded debt, based on quoted market prices, was $220,406 (at a carrying value of $222,690) and $229,906 (at a carrying value of $222,690) at February 29,
2008 and February 28, 2007, respectively.

On April 4, 2006, the Corporation entered into a new $650,000 secured credit agreement. The new credit
agreement included a $350,000 revolving credit facility and a $300,000 delay draw term loan. The Corporation could request one or more term loans until April 4, 2007. In connection with the execution of this new agreement, the
Corporations amended and restated credit agreement dated May 11, 2004 was terminated and deferred financing fees of $1,013 were written off. The obligations under the new credit agreement are guaranteed by the Corporations material
domestic subsidiaries and are secured by substantially all of the personal property of American Greetings Corporation and each of its material domestic subsidiaries, including a pledge of all of the capital stock in substantially all of the
Corporations domestic subsidiaries and 65% of the capital stock of the Corporations first tier foreign subsidiaries. The revolving credit facility will mature on April 4, 2011 and any outstanding term loans will mature on
April 4, 2013. Each term loan will amortize in equal quarterly installments equal to 0.25% of the amount of such term loan, beginning on April 4, 2007, with the balance payable on April 4, 2013.

Revolving loans denominated in U.S. dollars under the new credit agreement will bear interest at a rate per annum based on the then applicable London Inter-Bank Offer
Rate (LIBOR) or the alternate base rate (ABR), as defined in the credit agreement, in each case, plus margins adjusted according to the Corporations



61



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leverage ratio. Term loans will bear interest at a rate per annum based on either LIBOR plus 150 basis points or based on the ABR, as defined in the credit
agreement, plus 25 basis points. The Corporation pays an annual commitment fee of 25 basis points on the undrawn portion of the revolving credit facility and 62.5 basis points on the undrawn portion of the term loan. As of November 30, 2006, in
accordance with the terms of the new credit agreement, the commitment fee on the revolving facility fluctuates based on the Corporations leverage ratio.

On February 26, 2007, the credit agreement dated April 4, 2006 was amended. The amendment decreased the size of the term loan facility to $100,000 and extended the period during which the Corporation may borrow on the term loan
until April 4, 2008. In connection with the reduction of the term loan facility, deferred financing fees of $1,128 were written off. Further, it extended the commitment fee on the term loan through April 4, 2008 and increased the fee to 75
basis points on the undrawn portion of the loan. The start of the amortization period was also changed from April 4, 2007 to April 4, 2008.

The
credit agreement contains certain restrictive covenants that are customary for similar credit arrangements, including covenants relating to limitations on liens, dispositions, issuance of debt, investments, payment of dividends, repurchases of
capital stock, acquisitions and transactions with affiliates. There are also financial performance covenants that require the Corporation to maintain a maximum leverage ratio and a minimum interest coverage ratio. The credit agreement also requires
the Corporation to make certain mandatory prepayments of outstanding indebtedness using the net cash proceeds received from certain dispositions, events of loss and additional indebtedness that the Corporation may incur from time to time.

On March 28, 2008, the aforementioned credit agreement was further amended. The amendment extends the period during which the Corporation may borrow
on the term loan until April 3, 2009 and changes the start of the amortization period from April 4, 2008 until April 3, 2009.

The
Corporation is also party to an amended and restated receivables purchase agreement that had available financing of up to $150,000. The agreement expires on October 23, 2009. Under the amended and restated receivables purchase agreement, the
Corporation and certain of its subsidiaries sell accounts receivable to AGC Funding Corporation (AGC Funding), a wholly-owned, consolidated subsidiary of the Corporation, which in turn sells undivided interests in eligible accounts
receivable to third party financial institutions as part of a process that provides funding to the Corporation similar to a revolving credit facility. Funding under the facility may be used for working capital, general corporate purposes and the
issuance of letters of credit. This arrangement is accounted for as a financing transaction.

The interest rate under the accounts receivable
securitization facility is based on (i) commercial paper interest rates, (ii) LIBOR rates plus an applicable margin or (iii) a rate that is the higher of the prime rate as announced by the applicable purchaser financial institution or
the federal funds rate plus 0.50%. AGC Funding pays an annual commitment fee of 28 basis points on the unfunded portion of the accounts receivable securitization facility, together with customary administrative fees on outstanding letters of credit
that have been issued and on outstanding amounts funded under the facility.

The amended and restated receivables purchase agreement contains
representations, warranties, covenants and indemnities customary for facilities of this type, including the obligation of the Corporation to maintain the same consolidated leverage ratio as it is required to maintain under its secured credit
facility.

On March 28, 2008, the amended and restated receivables purchase agreement was further amended. The amendment decreased the amount of
available financing from $150,000 to $90,000. There were no balances outstanding under the amended and restated receivables purchase agreement as of February 29, 2008.

At February 29, 2008, the Corporation was in compliance with its financial covenants under the borrowing agreements described above.



62



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As of February 29, 2008, debt due within one year was as follows:



|                             |  |                   |       
|---------------------------- |  | ----------------- | ------
|                             |  | February 29, 2008
|Revolving credit facility    |  | $                 | 20,100
|6.10% senior notes, due 2028 |  |                   | 22,690
|                             |  |                   |       
|                             |  | $                 | 42,790
|                             |  |                   |       

There was no debt due within one year as of February 28, 2007.

At February 29, 2008, the balances outstanding on the revolving credit facility bear interest at a rate of approximately 4.7%. In addition to the balances
outstanding under the aforementioned agreement, the Corporation provides financing for certain transactions with some of its vendors, which includes a combination of various guarantees and letters of credit. At February 29, 2008, the
Corporation had credit arrangements to support the letters of credit in the amount of $124,317 with $25,748 of credit outstanding.

Long-term debt and
their related calendar year due dates were as follows:



|                              |  |                   |         |                   |   |        
|----------------------------- |  | ----------------- | ------- | ----------------- | - | -------
|                              |  | February 29, 2008 |         | February 28, 2007
|7.375% senior notes, due 2016 |  | $                 | 200,000 |                   | $ | 200,000
|6.10% senior notes, due 2028  |  |                   |        |                   |   | 22,690 
|Other (due 2010)              |  |                   | 518     |                   |   | 1,225  
|                              |  |                   |         |                   |   |        
|                              |  | $                 | 200,518 |                   | $ | 223,915
|                              |  |                   |         |                   |   |        

Aggregate maturities of long-term debt are as follows:



|           |  |   |        
|---------- |  | - | -------
|2009       |  | $ | 22,690 
|2010       |  |   | 518    
|2011       |  |   |       
|2012       |  |   |       
|2013       |  |   |       
|Thereafter |  |   | 200,000
|           |  |   |        
|           |  | $ | 223,208
|           |  |   |        

Interest paid in cash on short-term and long-term debt was $18,512 in 2008, $32,410 in 2007 and $32,797 in 2006.
In 2007, interest expense included $5,055 related to the early retirement of substantially all of our 6.10% senior notes including the consent payment, fees paid and the write-off of deferred financing costs. Deferred financing costs of $1,013 and
$1,128 associated with the termination of the credit facility in April 2006 and the amendment of the term loan facility in February 2007, respectively, were also written off during the year. These amounts were partially offset by $2,390 for the net
gain recognized on an interest rate derivative entered into and settled during 2007. In 2006, interest expense included $863 for the payment of the premium associated with the remaining 11.75% senior subordinated notes repurchased as well as the
write-off of related deferred financing costs.

NOTE 12RETIREMENT AND POSTRETIREMENT BENEFIT PLANS

The Corporation has a non-contributory profit-sharing plan with a contributory 401(k) provision covering most of its United States employees. Corporate contributions to
the profit-sharing plan were $5,184, $6,751 and $12,384 for 2008, 2007 and 2006, respectively. In addition, the Corporation matches a portion of 401(k) employee contributions contingent upon meeting specified annual operating results goals. The
Corporations matching contributions were $4,521, $4,545 and $4,296 for 2008, 2007 and 2006, respectively.



63



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Employees of certain foreign subsidiaries are covered by local pension or retirement plans. Annual expense and
accumulated benefits of these foreign plans were not material to the consolidated financial statements. For the defined benefit plans, in the aggregate, the actuarially computed plan benefit obligation approximates the fair value of plan assets.

The Corporation also participates in a multi-employer pension plan covering certain domestic employees who are part of a collective bargaining agreement.
Total pension expense for the multi-employer plan, representing contributions to the plan, was $554, $753 and $988 in 2008, 2007 and 2006, respectively.

The Corporation has deferred compensation plans that provide executive officers and directors with the opportunity to defer receipt of compensation and director fees, respectively, including compensation received in the form of the
Corporation's common shares. The Corporation funds these deferred compensation liabilities by making contributions to a rabbi trust. In accordance with EITF Issue No. 97-14, Accounting for Deferred Compensation Arrangements Where Amounts
Earned Are Held in a Rabbi Trust and Invested, both the trust assets and the related obligation associated with deferrals of the Corporations common shares are recorded in equity at cost and offset each other. There was approximately
0.2 million common shares in the trust at February 29, 2008 with a cost of $3,571 compared to approximately 0.1 million common shares with a cost of $2,129 at February 28, 2007.

In 2001, the Corporation assumed the obligations and assets of Gibsons defined benefit pension plan (the Retirement Plan) that covered substantially
all Gibson employees who met certain eligibility requirements. Benefits earned under the Retirement Plan have been frozen and participants no longer accrue benefits after December 31, 2000. The Retirement Plan has a measurement date of
February 28 or 29. No contributions were made to the plan in either 2008 or 2007. The Retirement Plan was fully funded at both February 29, 2008 and February 28, 2007.

The Corporation also has a defined benefit pension plan (the Supplemental Executive Retirement Plan) covering certain management employees. The Supplemental Executive Retirement Plan has a measurement date
of February 28 or 29. The Supplemental Executive Retirement Plan was amended in 2005 to change the twenty-year cliff-vesting period with no minimum plan service requirements to a ten-year cliff-vesting period with a requirement that at least
five years of that service must be as a plan participant. The plan was amended in 2008 to authorize the Corporation to make a one-time offer to each participant who is no longer employed by American Greetings, but is either currently receiving
payments under the plan or has a deferred vested benefit under the plan to receive a lump sum cash payment in 2008 in satisfaction of all future benefit payments under the Supplemental Executive Retirement Plan. As a result, a settlement expense of
$105 was recorded during the year.

The Corporation also has several defined benefit pension plans at its Canadian subsidiary. These include a defined
benefit pension plan covering most Canadian salaried employees, which was closed to new participants effective January 1, 2006, but eligible members continue to accrue benefits and an hourly plan in which benefits earned have been frozen and
participants no longer accrue benefits after March 1, 2000. There are also two unfunded plans, one that covers a supplemental executive retirement pension relating to an employment agreement and one that pays supplemental pensions to certain
former hourly employees pursuant to a prior collective bargaining agreement. All plans have a measurement date of February 28 or 29. During 2008, the Corporation settled a portion of its obligation under one of the defined benefit pension plans
at its Canadian subsidiary. For the affected participants, the plan was converted to a defined contribution plan. As a result, a settlement expense of $1,067 was recorded.

The Corporation sponsors a defined benefit health care plan that provides postretirement medical benefits to full-time United States employees who meet certain age, service and other requirements. The plan is
contributory; with retiree contributions adjusted periodically, and contains other cost-sharing features such as deductibles and coinsurance. The plan has a measurement date of February 28 or 29. The Corporation made significant changes to its
retiree health care plan in 2002 by imposing dollar maximums on the per capita cost paid by the



64



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Corporation for future years. The plan was amended in 2004 and 2005 to further limit the Corporations contributions at certain locations. The
Corporation maintains a trust for the payment of retiree health care benefits. This trust is funded at the discretion of management.

On February 28,
2007, the Corporation adopted SFAS 158. SFAS 158 requires the Corporation to recognize the funded status of its defined benefit plans in the Consolidated Statement of Financial Position as of February 28, 2007, with a corresponding adjustment
to accumulated other comprehensive income, net of tax. The adjustment to accumulated other comprehensive income at adoption represents the net unrecognized actuarial losses, unrecognized prior service costs (credits) and unrecognized transition
obligation remaining from the initial adoption of SFAS No. 87 (SFAS 87), Employers Accounting for Pensions, and SFAS No. 106 (SFAS 106), Employers Accounting for Postretirement Benefits
Other Than Pension, all of which were previously netted against the plans funded status in the Corporations Consolidated Statement of Financial Position in accordance with the provisions of SFAS 87 and SFAS 106. These
amounts will be subsequently recognized as net periodic benefit cost in accordance with the Corporations historical accounting policy for amortizing these amounts. In addition, actuarial gains and losses that arise in subsequent periods and
are not recognized as net periodic benefit cost in the same periods will be recognized as a component of other comprehensive income. Those amounts will be subsequently recognized as a component of net periodic benefit cost on the same basis as the
amounts recognized in accumulated other comprehensive income at adoption of SFAS 158.

The following table sets forth summarized information on the
defined benefit pension plans and postretirement benefits plan:



|                                               |  |               |         |   |                         |   |         |      |  |   |         |   |  |   |         |  
|---------------------------------------------- |  | ------------- | ------- | - | ----------------------- | - | ------- | ---- |  | - | ------- | - |  | - | ------- | -
|                                               |  | Pension Plans |         |   | Postretirement Benefits |  
|                                               |  | 2008          |         |   | 2007                    |   |         | 2008 |  |   | 2007    |  
|Change in benefit obligation:                  |  |               |         |   |                         |   |         |      |  |   |         |   |  |   |         |  
|Benefit obligation at beginning of year        |  | $             | 162,434 |   |                         | $ | 164,780 |      |  | $ | 143,803 |   |  | $ | 133,119 |  
|Service cost                                   |  |               | 987     |   |                         |   | 924     |      |  |   | 3,885   |   |  |   | 3,681   |  
|Interest cost                                  |  |               | 8,919   |   |                         |   | 8,668   |      |  |   | 8,229   |   |  |   | 7,733   |  
|Participant contributions                      |  |               | 54      |   |                         |   | 43      |      |  |   | 4,618   |   |  |   | 4,371   |  
|Retiree drug subsidy payments                  |  |               |        |   |                         |   |        |      |  |   |        |   |  |   | 212     |  
|Plan amendments                                |  |               | 90      |   |                         |   |        |      |  |   |        |   |  |   | (211    | )
|Actuarial (gain) loss                          |  |               | (7,147  | ) |                         |   | (1,232  | )    |  |   | (12,255 | ) |  |   | 4,097   |  
|Benefit payments                               |  |               | (10,502 | ) |                         |   | (9,832  | )    |  |   | (8,615  | ) |  |   | (9,199  | )
|Settlements                                    |  |               | (7,280  | ) |                         |   |        |      |  |   |        |   |  |   |        |  
|Currency exchange rate changes                 |  |               | 5,010   |   |                         |   | (917    | )    |  |   |        |   |  |   |        |  
|                                               |  |               |         |   |                         |   |         |      |  |   |         |   |  |   |         |  
|Benefit obligation at end of year              |  |               | 152,565 |   |                         |   | 162,434 |      |  |   | 139,665 |   |  |   | 143,803 |  
|                                               |  |               |         |  
|Change in plan assets:                         |  |               |         |   |                         |   |         |      |  |   |         |   |  |   |         |  
|Fair value of plan assets at beginning of year |  |               | 135,526 |   |                         |   | 129,479 |      |  |   | 77,114  |   |  |   | 77,155  |  
|Actual return on plan assets                   |  |               | 500     |   |                         |   | 11,746  |      |  |   | 3,761   |   |  |   | 5,275   |  
|Employer contributions                         |  |               | 3,134   |   |                         |   | 4,860   |      |  |   | (192    | ) |  |   | (488    | )
|Participant contributions                      |  |               | 54      |   |                         |   | 43      |      |  |   | 4,618   |   |  |   | 4,371   |  
|Benefit payments                               |  |               | (10,502 | ) |                         |   | (9,832  | )    |  |   | (8,615  | ) |  |   | (9,199  | )
|Settlements                                    |  |               | (7,280  | ) |                         |   |        |      |  |   |        |   |  |   |        |  
|Currency exchange rate changes                 |  |               | 4,591   |   |                         |   | (770    | )    |  |   |        |   |  |   |        |  
|                                               |  |               |         |   |                         |   |         |      |  |   |         |   |  |   |         |  
|Fair value of plan assets at end of year       |  |               | 126,023 |   |                         |   | 135,526 |      |  |   | 76,686  |   |  |   | 77,114  |  
|                                               |  |               |         |   |                         |   |         |      |  |   |         |   |  |   |         |  
|Funded status at end of year                   |  | $             | (26,542 | ) |                         | $ | (26,908 | )    |  | $ | (62,979 | ) |  | $ | (66,689 | )
|                                               |  |               |         |   |                         |   |         |      |  |   |         |   |  |   |         |  



65



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Amounts recognized in the Consolidated Statement of Financial Position consist of the following:



|                                                              |  |               |         |   |                         |   |         |      |  |   |         |   |  |   |         |  
|------------------------------------------------------------- |  | ------------- | ------- | - | ----------------------- | - | ------- | ---- |  | - | ------- | - |  | - | ------- | -
|                                                              |  | Pension Plans |         |   | Postretirement Benefits |  
|                                                              |  | 2008          |         |   | 2007                    |   |         | 2008 |  |   | 2007    |  
|Other assets                                                  |  | $             | 7,861   |   |                         | $ | 7,444   |      |  | $ |        |   |  | $ |        |  
|Accrued compensation and benefits                             |  |               | (2,018  | ) |                         |   | (2,002  | )    |  |   |        |   |  |   |        |  
|Other liabilities                                             |  |               | (32,385 | ) |                         |   | (32,350 | )    |  |   | (62,979 | ) |  |   | (66,689 | )
|                                                              |  |               |         |   |                         |   |         |      |  |   |         |   |  |   |         |  
|Net amount recognized                                         |  | $             | (26,542 | ) |                         | $ | (26,908 | )    |  | $ | (62,979 | ) |  | $ | (66,689 | )
|                                                              |  |               |         |   |                         |   |         |      |  |   |         |   |  |   |         |  
|Amounts recognized in accumulated other comprehensive income: |  |               |         |   |                         |   |         |      |  |   |         |   |  |   |         |  
|Net actuarial loss                                            |  | $             | 24,345  |   |                         | $ | 24,991  |      |  | $ | 66,683  |   |  | $ | 83,644  |  
|Net prior service cost (credit)                               |  |               | 1,296   |   |                         |   | 1,465   |      |  |   | (26,602 | ) |  |   | (34,020 | )
|Net transition obligation                                     |  |               | 63      |   |                         |   | 59      |      |  |   |        |   |  |   |        |  
|                                                              |  |               |         |   |                         |   |         |      |  |   |         |   |  |   |         |  
|Accumulated other comprehensive income                        |  | $             | 25,704  |   |                         | $ | 26,515  |      |  | $ | 40,081  |   |  | $ | 49,624  |  
|                                                              |  |               |         |   |                         |   |         |      |  |   |         |   |  |   |         |  

For the defined benefit pension plans, the estimated net loss, prior service cost and transition obligation that
will be amortized from accumulated other comprehensive income into periodic benefit cost over the next fiscal year are approximately $1,285, $260, and $10, respectively. For the postretirement benefit plan, the estimated net loss and prior service
credit that will be amortized from accumulated other comprehensive income into periodic benefit cost over the next fiscal year are approximately $4,400 and ($7,400), respectively.

The following table presents significant weighted-average assumptions to determine benefit obligations and net periodic benefit cost:



|                                                                                  |  |               |   |  |                         |   |  |      |   |  |       |  
|--------------------------------------------------------------------------------- |  | ------------- | - |  | ----------------------- | - |  | ---- | - |  | ----- | -
|                                                                                  |  | Pension Plans |   |  | Postretirement Benefits |  
|                                                                                  |  | 2008          |   |  | 2007                    |   |  | 2008 |   |  | 2007  |  
|Weighted average discount rate used to determine:                                 |  |               |   |  |                         |   |  |      |   |  |       |  
|Benefit obligations at measurement date                                           |  |               |   |  |                         |   |  |      |   |  |       |  
|US                                                                                |  | 6.50%         |   |  | 5.75%                   |   |  | 6.50 | % |  | 5.75  | %
|International                                                                     |  | 5.75%         |   |  | 5.25%                   |   |  | N/A  |   |  | N/A   |  
|Net periodic benefit cost                                                         |  |               |   |  |                         |   |  |      |   |  |       |  
|US                                                                                |  | 5.75%         |   |  | 5.50%                   |   |  | 5.75 | % |  | 5.50  | %
|International                                                                     |  | 5.25%         |   |  | 5.25%                   |   |  | N/A  |   |  | N/A   |  
|Expected long-term return on plan assets:                                         |  |               |   |  |                         |   |  |      |   |  |       |  
|US                                                                                |  | 7.00%         |   |  | 7.00%                   |   |  | 7.00 | % |  | 7.00  | %
|International                                                                     |  | 6.00%         |   |  | 6.00%                   |   |  | N/A  |   |  | N/A   |  
|Rate of compensation increase:                                                    |  |               |   |  |                         |   |  |      |   |  |       |  
|US                                                                                |  | Up to 6.50    | % |  | Up to 6.50              | % |  | N/A  |   |  | N/A   |  
|International                                                                     |  | 3.50  4.00   | % |  | 3.50  4.00             | % |  | N/A  |   |  | N/A   |  
|Health care cost trend rates:                                                     |  |               |   |  |                         |   |  |      |   |  |       |  
|For year ending February 28 or 29                                                 |  | N/A           |   |  | N/A                     |   |  | 9.50 | % |  | 10.00 | %
|For year following February 28 or 29                                              |  | N/A           |   |  | N/A                     |   |  | 9.00 | % |  | 9.50  | %
|Rate to which the cost trend rate is assumed to decline (the ultimate trend rate) |  | N/A           |   |  | N/A                     |   |  | 6.00 | % |  | 6.00  | %
|Year the rate reaches the ultimate trend rate                                     |  | N/A           |   |  | N/A                     |   |  | 2014 |   |  | 2014  |  

For 2008, the net periodic pension cost for the pension plans was based on long-term asset rates of return as
noted above. In developing these expected long-term rate of return assumptions, consideration was given to expected returns based on the current investment policy and historical return for the asset classes.



66



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For 2008, the Corporation assumed a long-term asset rate of return of 7% to calculate the expected return for the
postretirement benefit plan. In developing the 7% expected long-term rate of return assumption, consideration was given to various factors, including a review of asset class return expectations based on historical 15-year compounded returns for such
asset classes. This rate is also consistent with actual compounded returns earned by the plan over several years.



|                                                           |  |      |        |   |      |   |        |  
|---------------------------------------------------------- |  | ---- | ------ | - | ---- | - | ------ | -
|                                                           |  | 2008 |        |   | 2007 |  
|Effect of a 1% increase in health care cost trend rate on: |  |      |        |   |      |   |        |  
|Service cost plus interest cost                            |  | $    | 1,105  |   |      | $ | 1,005  |  
|Accumulated postretirement benefit obligation              |  |      | 10,311 |   |      |   | 10,431 |  
|                                                           |  |     
|Effect of a 1% decrease in health care cost trend rate on: |  |      |        |   |      |   |        |  
|Service cost plus interest cost                            |  |      | (935   | ) |      |   | (740   | )
|Accumulated postretirement benefit obligation              |  |      | (8,883 | ) |      |   | (8,092 | )

The following table presents selected pension plan information:



|                                             |  |      |         |      |   |        
|-------------------------------------------- |  | ---- | ------- | ---- | - | -------
|                                             |  | 2008 |         | 2007
|For all pension plans:                       |  |      |         |      |   |        
|Accumulated benefit obligation               |  | $    | 149,054 |      | $ | 158,844
|                                             |  |     
|For pension plans that are not fully funded: |  |      |         |      |   |        
|Projected benefit obligation                 |  |      | 37,798  |      |   | 37,408 
|Accumulated benefit obligation               |  |      | 34,374  |      |   | 34,035 
|Fair value of plan assets                    |  |      | 3,395   |      |   | 3,056  

A summary of the components of net periodic benefit cost for the pension plans is as follows:



|                                                                                               |  |      |        |   |      |   |        |      |  |   |        |  
|---------------------------------------------------------------------------------------------- |  | ---- | ------ | - | ---- | - | ------ | ---- |  | - | ------ | -
|                                                                                               |  | 2008 |        |   | 2007 |   |        | 2006 | 
|Components of net periodic benefit cost:                                                       |  |      |        |   |      |   |        |      |  |   |        |  
|Service cost                                                                                   |  | $    | 987    |   |      | $ | 924    |      |  | $ | 1,071  |  
|Interest cost                                                                                  |  |      | 8,919  |   |      |   | 8,668  |      |  |   | 8,602  |  
|Expected return on plan assets                                                                 |  |      | (8,761 | ) |      |   | (8,524 | )    |  |   | (8,215 | )
|Amortization of transition obligation                                                          |  |      | 6      |   |      |   | 6      |      |  |   | 95     |  
|Amortization of prior service cost                                                             |  |      | 260    |   |      |   | 254    |      |  |   | 254    |  
|Amortization of actuarial loss                                                                 |  |      | 1,454  |   |      |   | 2,218  |      |  |   | 1,438  |  
|Settlements/curtailments                                                                       |  |      | 1,172  |   |      |   |       |      |  |   | 914    |  
|                                                                                               |  |      |        |   |      |   |        |      |  |   |        |  
|Net periodic benefit cost                                                                      |  |      | 4,037  |   |      |   | 3,546  |      |  | $ | 4,159  |  
|                                                                                               |  |      |        |   |      |   |        |      |  |   |        |  
|Other changes in plan assets and benefit obligations recognized in other comprehensive income: |  |      |        |   |      |   |        |      |  |   |        |  
|Actuarial loss                                                                                 |  |      | 1,047  |   |      |   | 24,991 |      |  |   | N/A    |  
|Prior service cost                                                                             |  |      | 90     |   |      |   | 1,465  |      |  |   | N/A    |  
|Transition obligation                                                                          |  |      |       |   |      |   | 59     |      |  |   | N/A    |  
|Amortization of prior service cost                                                             |  |      | (260   | ) |      |   |       |      |  |   | N/A    |  
|Amortization of actuarial loss                                                                 |  |      | (1,454 | ) |      |   |       |      |  |   | N/A    |  
|Amortization of transition obligation                                                          |  |      | (6     | ) |      |   |       |      |  |   | N/A    |  
|Settlement loss                                                                                |  |      | (1,172 | ) |      |   |       |      |  |   | N/A    |  
|                                                                                               |  |      |        |   |      |   |        |      |  |   |        |  
|Total recognized in net periodic benefit cost and other comprehensive income                   |  | $    | 2,282  |   |      | $ | 30,061 |      |  |   | N/A    |  
|                                                                                               |  |      |        |   |      |   |        |      |  |   |        |  



67



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A summary of the components of net periodic benefit cost for the postretirement benefit plan is as follows:



|                                                                                               |  |      |         |   |      |   |         |      |  |   |        |  
|---------------------------------------------------------------------------------------------- |  | ---- | ------- | - | ---- | - | ------- | ---- |  | - | ------ | -
|                                                                                               |  | 2008 |         |   | 2007 |   |         | 2006 | 
|Components of net periodic benefit cost:                                                       |  |      |         |   |      |   |         |      |  |   |        |  
|Service cost                                                                                   |  | $    | 3,885   |   |      | $ | 3,681   |      |  | $ | 3,224  |  
|Interest cost                                                                                  |  |      | 8,229   |   |      |   | 7,733   |      |  |   | 7,060  |  
|Expected return on plan assets                                                                 |  |      | (5,097  | ) |      |   | (5,098  | )    |  |   | (4,804 | )
|Amortization of prior service credit                                                           |  |      | (7,418  | ) |      |   | (7,418  | )    |  |   | (7,395 | )
|Amortization of actuarial loss                                                                 |  |      | 6,042   |   |      |   | 7,022   |      |  |   | 6,562  |  
|                                                                                               |  |      |         |   |      |   |         |      |  |   |        |  
|Net periodic benefit cost                                                                      |  |      | 5,641   |   |      |   | 5,920   |      |  | $ | 4,647  |  
|                                                                                               |  |      |         |   |      |   |         |      |  |   |        |  
|Other changes in plan assets and benefit obligations recognized in other comprehensive income: |  |      |         |   |      |   |         |      |  |   |        |  
|Actuarial (gain) loss                                                                          |  |      | (10,919 | ) |      |   | 83,644  |      |  |   | N/A    |  
|Prior service credit                                                                           |  |      |        |   |      |   | (34,020 | )    |  |   | N/A    |  
|Amortization of actuarial loss                                                                 |  |      | (6,042  | ) |      |   |        |      |  |   | N/A    |  
|Amortization of prior service credit                                                           |  |      | 7,418   |   |      |   |        |      |  |   | N/A    |  
|                                                                                               |  |      |         |   |      |   |         |      |  |   |        |  
|Total recognized in net periodic benefit cost and other comprehensive income                   |  | $    | (3,902  | ) |      | $ | 55,544  |      |  |   | N/A    |  
|                                                                                               |  |      |         |   |      |   |         |      |  |   |        |  

At February 29, 2008 and February 28, 2007, the assets of the plans are held in trust and allocated as
follows:



|                           |  |               |  |                         |  |      |  |      |  |                  
|-------------------------- |  | ------------- |  | ----------------------- |  | ---- |  | ---- |  | -----------------
|                           |  | Pension Plans |  | Postretirement Benefits
|                           |  | 2008          |  | 2007                    |  | 2008 |  | 2007 |  | Target Allocation
|Equity securities:         |  |               |  |                         |  |      |  |      |  |                  
|US                         |  | 53%           |  | 55%                     |  | 35%  |  | 35%  |  | 15%  35%        
|International              |  | 23%           |  | 52%                     |  | N/A  |  | N/A  |  | N/A              
|Debt securities:           |  |               |  |                         |  |      |  |      |  |                  
|US                         |  | 46%           |  | 44%                     |  | 60%  |  | 62%  |  | 55%  75%        
|International              |  | 64%           |  | 31%                     |  | N/A  |  | N/A  |  | N/A              
|Cash and cash equivalents: |  |               |  |                         |  |      |  |      |  |                  
|US                         |  | 1%            |  | 1%                      |  | 5%   |  | 3%   |  | 0%  20%         
|International              |  | 13%           |  | 17%                     |  | N/A  |  | N/A  |  | N/A              

As of February 29, 2008, the investment policy for the U.S. pension plans target an approximately even
distribution between equity securities and debt securities with a minimal level of cash maintained in order to meet obligations as they come due. The investment policy for the international pension plans target an approximately 20/60/10 distribution
between equity securities, debt securities and cash and cash equivalents.

The investment policy for the postretirement benefit plan targets a distribution
among equity securities, debt securities and cash and cash equivalents as noted above. All investments are actively managed, with debt securities averaging 2.5 years to maturity with a credit rating of A or better. This policy is subject
to review and change.

Although the Corporation does not anticipate that contributions to the Retirement Plan will be required in 2009, it may make
contributions in excess of the legally required minimum contribution level. Any voluntary contributions by the Corporation are not expected to exceed deductible limits in accordance with Internal Revenue Service (IRS) regulations.

Based on historic patterns and currently scheduled benefit payments, the Corporation expects to contribute $1,950 to the Supplemental Executive Retirement
Plan in 2009. The plan is a non-qualified and unfunded plan, and annual contributions, which are equal to benefit payments, are made from the Corporations general funds.



68



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In addition, the Corporation does not anticipate contributing to the postretirement benefit plan in 2009.

The benefits expected to be paid out are as follows:



|            |  |              |                                            |                         |                                            |        |  |   |       
|----------- |  | ------------ | ------------------------------------------ | ----------------------- | ------------------------------------------ | ------ |  | - | ------
|            |  | PensionPlans |                                            | Postretirement Benefits
|            |  |              | Excluding Effect ofMedicare Part D Subsidy |                         | Including Effect ofMedicare Part D Subsidy
|2009        |  | $            | 10,164                                     |                         | $                                          | 9,935  |  | $ | 9,020 
|2010        |  |              | 10,313                                     |                         |                                            | 10,483 |  |   | 9,467 
|2011        |  |              | 10,400                                     |                         |                                            | 11,021 |  |   | 9,898 
|2012        |  |              | 10,405                                     |                         |                                            | 11,517 |  |   | 10,598
|2013        |  |              | 10,575                                     |                         |                                            | 11,713 |  |   | 10,700
|2014  2018 |  |              | 54,769                                     |                         |                                            | 62,467 |  |   | 59,264

NOTE 13LONG-TERM LEASES AND COMMITMENTS

The Corporation is committed under noncancelable operating leases for commercial properties (certain of which have been subleased) and equipment, terms of which are generally less than 25 years. Rental expense under
operating leases for the years ended February 29, 2008, February 28, 2007 and February 28, 2006 are as follows:



|                   |  |      |        |   |      |   |        |      |  |   |        |  
|------------------ |  | ---- | ------ | - | ---- | - | ------ | ---- |  | - | ------ | -
|                   |  | 2008 |        |   | 2007 |   |        | 2006 | 
|Gross rentals      |  | $    | 47,536 |   |      | $ | 55,537 |      |  | $ | 56,258 |  
|Sublease rentals   |  |      | (241   | ) |      |   | (235   | )    |  |   | (436   | )
|                   |  |      |        |   |      |   |        |      |  |   |        |  
|Net rental expense |  | $    | 47,295 |   |      | $ | 55,302 |      |  | $ | 55,822 |  
|                   |  |      |        |   |      |   |        |      |  |   |        |  

At February 29, 2008, future minimum rental payments for noncancelable operating leases, net of aggregate
future minimum noncancelable sublease rentals, are as follows:



|                 |  |   |         |  
|---------------- |  | - | ------- | -
|Gross rentals:   |  |   |         |  
|2009             |  | $ | 30,986  |  
|2010             |  |   | 23,829  |  
|2011             |  |   | 18,381  |  
|2012             |  |   | 12,943  |  
|2013             |  |   | 8,414   |  
|Later years      |  |   | 12,860  |  
|                 |  |   |         |  
|                 |  |   | 107,413 |  
|Sublease rentals |  |   | (1,062  | )
|                 |  |   |         |  
|Net rentals      |  | $ | 106,351 |  
|                 |  |   |         |  

NOTE 14COMMON SHARES AND STOCK OPTIONS

At February 29, 2008 and February 28, 2007, common shares authorized consisted of 187,600,000 Class A and 15,832,968 Class B common shares.

Class A common shares have one vote per share and Class B common shares have ten votes per share. There is no public market for the Class B common shares of the Corporation. Pursuant to the Corporations
Amended Articles of Incorporation, a holder of Class B common shares may not transfer such Class B common shares (except to permitted transferees, a group that generally includes members of the holders extended family, family trusts and
charities) unless such holder first offers such shares to the Corporation for purchase at the most recent closing price for the Corporations Class A common shares. If the Corporation does not purchase such Class B common shares, the
holder must convert such shares, on a share for share basis, into Class A common shares prior to any transfer.



69



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Total stock-based compensation expense, recognized in Administrative and general expenses on the Consolidated
Statement of Income, was $6,547 ($4,114 net of tax), which reduced earnings per share and earnings per share  assuming dilution by $0.08 and $0.08 per share, respectively, during the year ended February 29, 2008. During 2007, total
stock-based compensation was $7,559 ($4,604 net of tax), which reduced earnings per share and earnings per share  assuming dilution by $0.08 and $0.07 per share, respectively.

Prior to March 1, 2006, the Corporation followed Accounting Principles Board Opinion No. 25, Accounting for Stock Issued to Employees, and related interpretations for its stock options granted to
employees and directors. Because the exercise price of the Corporations stock options equals the fair market value of the underlying stock on the date of grant, no compensation expense was recognized. The Corporation had adopted the
disclosure-only provisions of SFAS No. 123, Accounting for Stock-Based Compensation, as amended by SFAS No. 148, Accounting for Stock-Based Compensation  Transition and Disclosure. Pro forma information
regarding the impact of total stock-based compensation on net income and earnings per share for prior periods is required by SFAS 123R. SFAS 123R also requires the tax benefits associated with the share-based payments to be classified as financing
activities in the Consolidated Statement of Cash Flows, rather than as operating cash flows as required under previous accounting guidance.

The following
illustrates the pro forma information, determined as if the Corporation had applied the fair value method of accounting for stock options, for the fiscal year ended February 28, 2006:



|                                                                                              |  |      |       
|--------------------------------------------------------------------------------------------- |  | ---- | ------
|                                                                                              |  | 2006
|Net income as reported                                                                        |  | $    | 84,376
|Add: Stock-based compensation expense included in net income, net of tax                      |  |      | 767   
|Deduct: Stock-based compensation expense determined under fair value based method, net of tax |  |      | 6,273 
|                                                                                              |  |      |       
|Pro forma net income                                                                          |  | $    | 78,870
|                                                                                              |  |      |       
|Earnings per share:                                                                           |  |      |       
|As reported                                                                                   |  | $    | 1.28  
|Pro forma                                                                                     |  |      | 1.20  
|Earnings per shareassuming dilution:                                                         |  |      |       
|As reported                                                                                   |  | $    | 1.16  
|Pro forma                                                                                     |  |      | 1.09  

Under the Corporation's stock option plans, options to purchase common shares are granted to directors, officers
and other key employees at the then-current market price. In general, subject to continuing service, options become exercisable commencing twelve months after date of grant in annual installments and expire over a period of not more than ten years
from the date of grant. The Corporation, from time to time, makes certain grants whereby the vesting or exercise periods have the potential to be accelerated if the market value of the Corporations Class A common shares reaches certain
specified prices. These grants are subject to the terms of the applicable option plans and agreements. There were none of these types of grants outstanding at February 29, 2008. The Corporation generally issues new shares when options to
purchase Class A common shares are exercised and treasury shares when options to purchase Class B common shares are exercised.



70



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Stock option transactions and prices are summarized as follows:



|                                 |  |                         |   |  |                                |       |                                                      |     |                                        |   |       
|-------------------------------- |  | ----------------------- | - |  | ------------------------------ | ----- | ---------------------------------------------------- | --- | -------------------------------------- | - | ------
|                                 |  | Number ofClass AOptions |   |  | Weighted-AverageExercise Price |       | Weighted-AverageRemaining ContractualTerm (in years) |     | AggregateIntrinsic Value(in
thousands)
|Outstanding at February 28, 2007 |  | 5,386,446               |   |  | $                              | 21.87 |                                                      |     |                                        | $ | 12,844
|Granted                          |  | 1,025,650               |   |  |                                | 25.53 |                                                      |     |                                        |   |       
|Exercised                        |  | (1,220,177              | ) |  |                                | 26.79 |                                                      |     |                                        |   |       
|Cancelled                        |  | (261,140                | ) |  |                                | 29.16 |                                                      |     |                                        |   |       
|                                 |  |                         |   |  |                                |       |                                                      |     |                                        |   |       
|Outstanding at February 29, 2008 |  | 4,930,779               |   |  | $                              | 22.81 |                                                      | 6.2 |                                        | $ | 2,629 
|                                 |  |                         |   |  |                                |       |                                                      |     |                                        |   |       
|Exercisable at February 29, 2008 |  | 3,444,192               |   |  | $                              | 22.07 |                                                      | 5.4 |                                        | $ | 2,629 
|                                 |  |                         |   | 
|                                 |  | Number ofClass BOptions |   |  | Weighted-AverageExercise Price |       | Weighted-AverageRemaining ContractualTerm (in years) |     | AggregateIntrinsic Value(in
thousands)
|Outstanding at February 28, 2007 |  | 633,920                 |   |  | $                              | 22.94 |                                                      |     |                                        | $ | 664   
|Granted                          |  | 193,000                 |   |  |                                | 25.57 |                                                      |     |                                        |   |       
|Exercised                        |  | (2,400                  | ) |  |                                | 25.97 |                                                      |     |                                        |   |       
|Cancelled                        |  |                        |   |  |                                |      |                                                      |     |                                        |   |       
|                                 |  |                         |   |  |                                |       |                                                      |     |                                        |   |       
|Outstanding at February 29, 2008 |  | 824,520                 |   |  | $                              | 23.59 |                                                      | 7.4 |                                        |   |      
|                                 |  |                         |   |  |                                |       |                                                      |     |                                        |   |       
|Exercisable at February 29, 2008 |  | 447,521                 |   |  | $                              | 22.86 |                                                      | 6.8 |                                        |   |      

The fair value of the options granted is the estimated present value at the grant date using the Black-Scholes
option-pricing model with the following assumptions:



|                          |  |      |   |  |      |   |  |      |  
|------------------------- |  | ---- | - |  | ---- | - |  | ---- | -
|                          |  | 2008 |   |  | 2007 |   |  | 2006 |  
|Risk-free interest rate   |  | 4.6  | % |  | 5.0  | % |  | 3.5  | %
|Dividend yield            |  | 1.25 | % |  | 1.41 | % |  | 0.08 | %
|Expected stock volatility |  | 0.25 |   |  | 0.24 |   |  | 0.33 |  
|Expected life in years    |  | 2.3  |   |  | 2.2  |   |  | 4.1  |  

The weighted average fair value per share of options granted during 2008, 2007 and 2006 was $4.44, $3.81 and
$7.69, respectively. The total intrinsic value of options exercised was $8,937, $2,192 and $14,963 in 2008, 2007 and 2006, respectively.

During 2006,
approximately 180,000 performance shares were awarded to certain executive officers under the American Greetings 1997 Equity and Performance Incentive Plan. The performance shares represent the right to receive Class B common shares, at no cost to
the officer, upon achievement of management objectives over a five-year performance period. The performance shares are in lieu of a portion of the officers annual cash bonus. The number of performance shares actually earned will be based on
the percentage of the officers target incentive award, if any, that the officer achieves during the performance period under the Annual Incentive Plan. The Corporation recognizes compensation expense related to performance shares ratably over
the estimated vesting period.

The fair value of the performance shares is the estimated present value at March 1 of each respective fiscal year using
the Black-Scholes option-pricing model with the following assumptions:



|                          |  |      |   |  |      |   |  |      |  
|------------------------- |  | ---- | - |  | ---- | - |  | ---- | -
|                          |  | 2008 |   |  | 2007 |   |  | 2006 |  
|Risk-free interest rate   |  | 4.95 | % |  | 4.74 | % |  | 3.20 | %
|Dividend yield            |  | 1.38 | % |  | 1.52 | % |  | 0.24 | %
|Expected stock volatility |  | 0.25 |   |  | 0.24 |   |  | 0.24 |  
|Expected life in years    |  | 1.0  |   |  | 1.0  |   |  | 1.0  |  



71



---

The fair value per share of the performance shares in 2008, 2007 and 2006 was $22.79, $20.73 and $24.88, respectively.
Compensation costs recognized for approximately 60,000 performance shares vesting in each of 2008, 2007 and 2006 were approximately $1,400 (included in the $6,547 stock compensation expense disclosed above), $1,200 (included in the $7,559 stock
compensation expense disclosed above) and $1,300, respectively. Approximately 60,000 Class B common shares were issued in both 2008 and 2007 related to the performance shares earned and vested in 2007 and 2006, respectively.

As of February 29, 2008, the Corporation had unrecognized compensation expense of approximately $2,800, before taxes, related to stock options. The unrecognized
compensation expense is expected to be recognized over an average period of approximately one year.

The number of shares available for future grant at
February 29, 2008 is 2,745,948 Class A common shares and 550,939 Class B common shares.

NOTE 15BUSINESS SEGMENT INFORMATION

The Corporation is organized and managed according to a number of factors, including product categories, geographic locations and channels of
distribution.

The North American Social Expression Products and International Social Expression Products segments primarily design, manufacture and sell
greeting cards and other related products through various channels of distribution with mass retailers as the primary channel. As permitted under SFAS No. 131, Disclosures about Segments of an Enterprise and Related Information,
certain operating divisions have been aggregated into both the North American Social Expression Products and International Social Expression Products segments. The aggregated operating divisions have similar economic characteristics, products,
production processes, types of customers and distribution methods. Approximately 40% of the International Social Expression Products segments revenue in 2008 and 2007 is attributable to its top three customers.

At February 29, 2008, the Corporation owned and operated 414 card and gift retail stores in the United States and Canada through its Retail Operations segment. The
stores are primarily located in malls and strip shopping centers. The stores sell products purchased from the North American Social Expression Products segment as well as products purchased from other vendors.

AG Interactive distributes social expression products, including electronic greetings, personalized printable greeting cards and a broad range of graphics and digital
services and products, through a variety of electronic channels, including Web sites, Internet portals, instant messaging services and electronic mobile devices. The two acquisitions in 2008, which are included in this segment, provide the
Corporation entry into the online photo sharing space and a platform to provide consumers the ability to use their own photos to create unique, high quality physical products, including greeting cards, calendars, photo albums and photo books.

The Corporations non-reportable operating segments primarily include licensing activities and the design, manufacture and sale of display fixtures.

The Corporations senior management evaluates segment performance based on earnings before foreign currency exchange gains or losses, interest
income, interest expense, centrally-managed costs and income taxes. The accounting policies of the reportable segments are the same as those described in Note 1  Significant Accounting Policies, except those that are related to LIFO or
applicable to only corporate items.

Intersegment sales from the North American Social Expression Products segment to the Retail Operations segment are
recorded at estimated arms-length prices. Intersegment sales and profits are eliminated in consolidation. All inventories resulting from intersegment sales are carried at cost. Accordingly, the Retail Operations segment records full profit
upon its sales to consumers.



72



---

The reporting and evaluation of segment assets include net accounts receivable, inventory on a FIFO basis, display
materials and factory supplies, prepaid expenses, other assets and net property, plant and equipment.

Segment results are internally reported and
evaluated at consistent exchange rates between years to eliminate the impact of foreign currency fluctuations. An exchange rate adjustment is included in the reconciliation of the segment results to the consolidated results; this adjustment
represents the impact on the segment results of the difference between the exchange rates used for segment reporting and evaluation and the actual exchange rates for the periods presented.

Centrally incurred and managed costs are not allocated back to the operating segments. The unallocated items include interest expense on centrally-incurred debt,
domestic profit-sharing expense and stock-based compensation expense. In addition, the costs associated with corporate operations including the senior management, corporate finance, legal and human resource functions, among other costs, are included
in the unallocated items.

Geographical Information



|               |  |               |           |                  |   |           |  |      |           |      |   |         |  |   |        
|-------------- |  | ------------- | --------- | ---------------- | - | --------- |  | ---- | --------- | ---- | - | ------- |  | - | -------
|               |  | Total Revenue |           | Fixed AssetsNet
|               |  | 2008          |           | 2007             |   | 2006      |  | 2008 |           | 2007
|United States  |  | $             | 1,286,213 |                  | $ | 1,336,241 |  | $    | 1,478,631 |      | $ | 244,405 |  | $ | 232,378
|United Kingdom |  |               | 260,288   |                  |   | 228,779   |  |      | 221,951   |      |   | 30,785  |  |   | 35,556 
|Other foreign  |  |               | 229,950   |                  |   | 229,270   |  |      | 227,554   |      |   | 20,815  |  |   | 17,219 
|               |  |               |           |                  |   |           |  |      |           |      |   |         |  |   |        
|Consolidated   |  | $             | 1,776,451 |                  | $ | 1,794,290 |  | $    | 1,928,136 |      | $ | 296,005 |  | $ | 285,153
|               |  |               |           |                  |   |           |  |      |           |      |   |         |  |   |        

Product Information



|                        |  |               |           |      |   |           |  |   |          
|----------------------- |  | ------------- | --------- | ---- | - | --------- |  | - | ---------
|                        |  | Total Revenue
|                        |  | 2008          |           | 2007 |   | 2006     
|Everyday greeting cards |  | $             | 709,824   |      | $ | 656,906   |  | $ | 717,622  
|Seasonal greeting cards |  |               | 379,603   |      |   | 363,793   |  |   | 404,227  
|Gift packaging          |  |               | 264,040   |      |   | 278,140   |  |   | 293,549  
|Other revenue           |  |               | 45,667    |      |   | 49,492    |  |   | 52,664   
|All other products      |  |               | 377,317   |      |   | 445,959   |  |   | 460,074  
|                        |  |               |           |      |   |           |  |   |          
|Consolidated            |  | $             | 1,776,451 |      | $ | 1,794,290 |  | $ | 1,928,136
|                        |  |               |           |      |   |           |  |   |          



73



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Operating Segment Information



|                                          |  |                               |           |   |                         |   |           |      |  |   |           |   |  |      |         |   |      |   |          |   |  |   |          |  
|----------------------------------------- |  | ----------------------------- | --------- | - | ----------------------- | - | --------- | ---- |  | - | --------- | - |  | ---- | ------- | - | ---- | - | -------- | - |  | - | -------- | -
|                                          |  | Total Revenue                 |           |   | Segment Earnings (Loss) |  
|                                          |  | 2008                          |           |   | 2007                    |   |           | 2006 |  |   | 2008      |   |  | 2007 |         |   | 2006 |  
|North American Social Expression Products |  | $                             | 1,178,961 |   |                         | $ | 1,206,361 |      |  | $ | 1,338,113 |   |  | $    | 216,354 |   |      | $ | 204,079  |   |  | $ | 303,071  |  
|Intersegment items                        |  |                               | (54,736   | ) |                         |   | (59,806   | )    |  |   | (61,046   | ) |  |      | (41,067 | ) |      |   | (42,717  | ) |  |   | (43,913  | )
|Exchange rate adjustment                  |  |                               | 5,417     |   |                         |   | (254      | )    |  |   | (4,180    | ) |  |      | 1,941   |   |      |   | (87      | ) |  |   | (1,787   | )
|                                          |  |                               |           |   |                         |   |           |      |  |   |           |   |  |      |         |   |      |   |          |   |  |   |          |  
|Net                                       |  |                               | 1,129,642 |   |                         |   | 1,146,301 |      |  |   | 1,272,887 |   |  |      | 177,228 |   |      |   | 161,275  |   |  |   | 257,371  |  
|                                          |  |                               |           |   |                         |  
|International Social Expression Products  |  |                               | 285,658   |   |                         |   | 279,845   |      |  |   | 284,899   |   |  |      | 22,208  |   |      |   | 9,434    |   |  |   | (11,357  | )
|Exchange rate adjustment                  |  |                               | 25,668    |   |                         |   | 1,885     |      |  |   | (7,641    | ) |  |      | 2,528   |   |      |   | 259      |   |  |   | (2,082   | )
|                                          |  |                               |           |   |                         |   |           |      |  |   |           |   |  |      |         |   |      |   |          |   |  |   |          |  
|Net                                       |  |                               | 311,326   |   |                         |   | 281,730   |      |  |   | 277,258   |   |  |      | 24,736  |   |      |   | 9,693    |   |  |   | (13,439  | )
|                                          |  |                               |           |   |                         |  
|Retail Operations                         |  |                               | 190,149   |   |                         |   | 207,441   |      |  |   | 221,009   |   |  |      | (4,482  | ) |      |   | (16,415  | ) |  |   | (32,179  | )
|Exchange rate adjustment                  |  |                               | 7,200     |   |                         |   | (255      | )    |  |   | (4,693    | ) |  |      | 829     |   |      |   | (22      | ) |  |   | (343     | )
|                                          |  |                               |           |   |                         |   |           |      |  |   |           |   |  |      |         |   |      |   |          |   |  |   |          |  
|Net                                       |  |                               | 197,349   |   |                         |   | 207,186   |      |  |   | 216,316   |   |  |      | (3,653  | ) |      |   | (16,437  | ) |  |   | (32,522  | )
|                                          |  |                               |           |   |                         |  
|AG Interactive                            |  |                               | 78,051    |   |                         |   | 85,347    |      |  |   | 89,616    |   |  |      | 6,323   |   |      |   | 5,813    |   |  |   | 4,237    |  
|Exchange rate adjustment                  |  |                               | 664       |   |                         |   | 101       |      |  |   | (47       | ) |  |      | 132     |   |      |   | (39      | ) |  |   | 27       |  
|                                          |  |                               |           |   |                         |   |           |      |  |   |           |   |  |      |         |   |      |   |          |   |  |   |          |  
|Net                                       |  |                               | 78,715    |   |                         |   | 85,448    |      |  |   | 89,569    |   |  |      | 6,455   |   |      |   | 5,774    |   |  |   | 4,264    |  
|                                          |  |                               |           |   |                         |  
|Non-reportable segments                   |  |                               | 59,356    |   |                         |   | 73,441    |      |  |   | 68,621    |   |  |      | 3,779   |   |      |   | 11,852   |   |  |   | 23,372   |  
|                                          |  |                               |           |   |                         |  
|Unallocated                               |  |                               | 63        |   |                         |   | 184       |      |  |   | 3,485     |   |  |      | (83,939 | ) |      |   | (106,544 | ) |  |   | (100,701 | )
|Exchange rate adjustment                  |  |                               |          |   |                         |   |          |      |  |   |          |   |  |      | (638    | ) |      |   | (202     | ) |  |   | (245     | )
|                                          |  |                               |           |   |                         |   |           |      |  |   |           |   |  |      |         |   |      |   |          |   |  |   |          |  
|Net                                       |  |                               | 63        |   |                         |   | 184       |      |  |   | 3,485     |   |  |      | (84,577 | ) |      |   | (106,746 | ) |  |   | (100,946 | )
|                                          |  |                               |           |   |                         |   |           |      |  |   |           |   |  |      |         |   |      |   |          |   |  |   |          |  
|Consolidated                              |  | $                             | 1,776,451 |   |                         | $ | 1,794,290 |      |  | $ | 1,928,136 |   |  | $    | 123,968 |   |      | $ | 65,411   |   |  | $ | 138,100  |  
|                                          |  |                               |           |   |                         |   |           |      |  |   |           |   |  |      |         |   |      |   |          |   |  |   |          |  
|                                          |  |                              
|                                          |  | Depreciation and Amortization |           |   | Capital Expenditures    |  
|                                          |  | 2008                          |           |   | 2007                    |   |           | 2006 |  |   | 2008      |   |  | 2007 |         |   | 2006 |  
|North American Social Expression Products |  | $                             | 29,304    |   |                         | $ | 31,831    |      |  | $ | 34,203    |   |  | $    | 43,371  |   |      | $ | 27,711   |   |  | $ | 36,432   |  
|Exchange rate adjustment                  |  |                               | 8         |   |                         |   | (1        | )    |  |   | (8        | ) |  |      | 17      |   |      |   |         |   |  |   | (2       | )
|                                          |  |                               |           |   |                         |   |           |      |  |   |           |   |  |      |         |   |      |   |          |   |  |   |          |  
|Net                                       |  |                               | 29,312    |   |                         |   | 31,830    |      |  |   | 34,195    |   |  |      | 43,388  |   |      |   | 27,711   |   |  |   | 36,430   |  
|                                          |  |                               |           |   |                         |  
|International Social Expression Products  |  |                               | 4,650     |   |                         |   | 5,280     |      |  |   | 5,704     |   |  |      | 847     |   |      |   | 5,365    |   |  |   | 1,776    |  
|Exchange rate adjustment                  |  |                               | 396       |   |                         |   | 21        |      |  |   | (174      | ) |  |      | 87      |   |      |   | 22       |   |  |   | (56      | )
|                                          |  |                               |           |   |                         |   |           |      |  |   |           |   |  |      |         |   |      |   |          |   |  |   |          |  
|Net                                       |  |                               | 5,046     |   |                         |   | 5,301     |      |  |   | 5,530     |   |  |      | 934     |   |      |   | 5,387    |   |  |   | 1,720    |  
|                                          |  |                               |           |   |                         |  
|Retail Operations                         |  |                               | 5,425     |   |                         |   | 6,353     |      |  |   | 7,607     |   |  |      | 6,151   |   |      |   | 3,435    |   |  |   | 6,097    |  
|Exchange rate adjustment                  |  |                               | 200       |   |                         |   | (7        | )    |  |   | (131      | ) |  |      | 297     |   |      |   | (5       | ) |  |   | (72      | )
|                                          |  |                               |           |   |                         |   |           |      |  |   |           |   |  |      |         |   |      |   |          |   |  |   |          |  
|Net                                       |  |                               | 5,625     |   |                         |   | 6,346     |      |  |   | 7,476     |   |  |      | 6,448   |   |      |   | 3,430    |   |  |   | 6,025    |  
|                                          |  |                               |           |   |                         |  
|AG Interactive                            |  |                               | 6,194     |   |                         |   | 3,953     |      |  |   | 4,891     |   |  |      | 3,326   |   |      |   | 3,751    |   |  |   | 1,566    |  
|Exchange rate adjustment                  |  |                               | 330       |   |                         |   | 19        |      |  |   | (6        | ) |  |      |        |   |      |   | 6        |   |  |   | 137      |  
|                                          |  |                               |           |   |                         |   |           |      |  |   |           |   |  |      |         |   |      |   |          |   |  |   |          |  
|Net                                       |  |                               | 6,524     |   |                         |   | 3,972     |      |  |   | 4,885     |   |  |      | 3,326   |   |      |   | 3,757    |   |  |   | 1,703    |  
|                                          |  |                               |           |   |                         |  
|Non-reportable segments                   |  |                               | 1,425     |   |                         |   | 1,375     |      |  |   | 1,125     |   |  |      | 2,492   |   |      |   | 1,428    |   |  |   | 241      |  
|                                          |  |                               |           |   |                         |  
|Unallocated                               |  |                               | 603       |   |                         |   | 588       |      |  |   | 991       |   |  |      | 35      |   |      |   | 3        |   |  |   | 58       |  
|                                          |  |                               |           |   |                         |   |           |      |  |   |           |   |  |      |         |   |      |   |          |   |  |   |          |  
|                                          |  | $                             | 48,535    |   |                         | $ | 49,412    |      |  | $ | 54,202    |   |  | $    | 56,623  |   |      | $ | 41,716   |   |  | $ | 46,177   |  
|                                          |  |                               |           |   |                         |   |           |      |  |   |           |   |  |      |         |   |      |   |          |   |  |   |          |  



74



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|                                          |  |        |           |      |   |           |  
|----------------------------------------- |  | ------ | --------- | ---- | - | --------- | -
|                                          |  | Assets |          
|                                          |  | 2008   |           | 2007 |  
|North American Social Expression Products |  | $      | 914,628   |      | $ | 964,524   |  
|Exchange rate adjustment                  |  |        | 574       |      |   | (187      | )
|                                          |  |        |           |      |   |           |  
|Net                                       |  |        | 915,202   |      |   | 964,337   |  
|                                          |  |       
|International Social Expression Products  |  |        | 243,297   |      |   | 257,718   |  
|Exchange rate adjustment                  |  |        | 19,947    |      |   | 13,268    |  
|                                          |  |        |           |      |   |           |  
|Net                                       |  |        | 263,244   |      |   | 270,986   |  
|                                          |  |       
|Retail Operations                         |  |        | 53,832    |      |   | 52,009    |  
|Exchange rate adjustment                  |  |        | 3,123     |      |   | (630      | )
|                                          |  |        |           |      |   |           |  
|Net                                       |  |        | 56,955    |      |   | 51,379    |  
|                                          |  |       
|AG Interactive                            |  |        | 188,615   |      |   | 114,570   |  
|Exchange rate adjustment                  |  |        | 5,520     |      |   | 1,396     |  
|                                          |  |        |           |      |   |           |  
|Net                                       |  |        | 194,135   |      |   | 115,966   |  
|                                          |  |       
|Non-reportable segments                   |  |        | 45,615    |      |   | 40,607    |  
|                                          |  |       
|Unallocated and intersegment items        |  |        | 312,289   |      |   | 332,883   |  
|Exchange rate adjustment                  |  |        | 16,988    |      |   | 2,056     |  
|                                          |  |        |           |      |   |           |  
|Net                                       |  |        | 329,277   |      |   | 334,939   |  
|                                          |  |        |           |      |   |           |  
|Consolidated                              |  | $      | 1,804,428 |      | $ | 1,778,214 |  
|                                          |  |        |           |      |   |           |  

Termination Benefits and Facility Closings

Termination benefits are primarily considered part of an ongoing benefit arrangement, accounted for in accordance with SFAS No. 112, Employers Accounting for Postemployment Benefits, and are
recorded when payment of the benefits is probable and can be reasonably estimated.

The Corporation recorded severance charges of $6,288 and $10,347 in
2008 and 2007, respectively, related to certain headcount reductions and facility closures including manufacturing facilities in the North American Social Expression Products segment in 2008 and a manufacturing facility in the International Social
Expression Products segment in 2007. During 2006, the Corporation recorded a severance charge of $4,443 related to the Lafayette, Tennessee plant closure and other headcount reductions. In connection with the 2005 Franklin plant closing, the North
American Social Expression Products segment incurred costs of $5,345 in 2006 for the write-down of the building, the write-off of equipment disposed, moving costs and various other related expenses.

The following table summarizes these charges by segment:



|                                          |  |      |       |      |   |        |  |   |      
|----------------------------------------- |  | ---- | ----- | ---- | - | ------ |  | - | -----
|                                          |  | 2008 |       | 2007 |   | 2006  
|North American Social Expression Products |  | $    | 4,902 |      | $ | 5,486  |  | $ | 2,952
|International Social Expression Products  |  |      | 71    |      |   | 3,199  |  |   |     
|Retail Operations                         |  |      | 74    |      |   | 362    |  |   | 466  
|AG Interactive                            |  |      | 22    |      |   | 1,020  |  |   | 880  
|Non-reportable                            |  |      | 27    |      |   |       |  |   |     
|Unallocated                               |  |      | 1,192 |      |   | 280    |  |   | 145  
|                                          |  |      |       |      |   |        |  |   |      
|Total                                     |  | $    | 6,288 |      | $ | 10,347 |  | $ | 4,443
|                                          |  |      |       |      |   |        |  |   |      

The remaining balance of the severance accrual was $9,648 and $8,389 at February 29, 2008 and
February 28, 2007, respectively.



75



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NOTE 16INCOME TAXES

Income from continuing operations before income taxes:



|              |  |      |         |      |   |        |  |   |         |  
|------------- |  | ---- | ------- | ---- | - | ------ |  | - | ------- | -
|              |  | 2008 |         | 2007 |   | 2006   | 
|United States |  | $    | 89,409  |      | $ | 49,766 |  | $ | 149,510 |  
|Foreign       |  |      | 34,559  |      |   | 15,645 |  |   | (11,410 | )
|              |  |      |         |      |   |        |  |   |         |  
|              |  | $    | 123,968 |      | $ | 65,411 |  | $ | 138,100 |  
|              |  |      |         |      |   |        |  |   |         |  

Income taxes (benefit) from the Corporations continuing operations have been provided as follows:



|                |  |      |        |   |      |   |         |      |  |   |       
|--------------- |  | ---- | ------ | - | ---- | - | ------- | ---- |  | - | ------
|                |  | 2008 |        |   | 2007 |   |         | 2006
|Current:        |  |      |        |   |      |   |         |      |  |   |       
|Federal         |  | $    | 21,849 |   |      | $ | 27,703  |      |  | $ | 13,792
|Foreign         |  |      | 18,496 |   |      |   | 8,313   |      |  |   | 4,707 
|State and local |  |      | 8,075  |   |      |   | 1,719   |      |  |   | 510   
|                |  |      |        |   |      |   |         |      |  |   |       
|                |  |      | 48,420 |   |      |   | 37,735  |      |  |   | 19,009
|Deferred        |  |      | (7,772 | ) |      |   | (12,262 | )    |  |   | 29,872
|                |  |      |        |   |      |   |         |      |  |   |       
|                |  | $    | 40,648 |   |      | $ | 25,473  |      |  | $ | 48,881
|                |  |      |        |   |      |   |         |      |  |   |       

Significant components of the Corporations deferred tax assets and liabilities are as follows:



|                                      |  |                   |         |   |                   |   |         |  
|------------------------------------- |  | ----------------- | ------- | - | ----------------- | - | ------- | -
|                                      |  | February 29, 2008 |         |   | February 28, 2007 |  
|Deferred tax assets:                  |  |                   |         |   |                   |   |         |  
|Employee benefit and incentive plans  |  | $                 | 44,775  |   |                   | $ | 46,741  |  
|Net operating loss carryforwards      |  |                   | 51,364  |   |                   |   | 43,826  |  
|Deferred capital loss                 |  |                   | 9,071   |   |                   |   | 9,256   |  
|Reserves not currently deductible     |  |                   | 65,178  |   |                   |   | 53,681  |  
|Charitable contributions carryforward |  |                   | 2,434   |   |                   |   | 6,016   |  
|Foreign tax credit carryforward       |  |                   | 25,101  |   |                   |   | 19,945  |  
|Other                                 |  |                   | 7,751   |   |                   |   | 13,922  |  
|                                      |  |                   |         |   |                   |   |         |  
|                                      |  |                   | 205,674 |   |                   |   | 193,387 |  
|Valuation allowance                   |  |                   | (38,544 | ) |                   |   | (40,322 | )
|                                      |  |                   |         |   |                   |   |         |  
|Total deferred tax assets             |  |                   | 167,130 |   |                   |   | 153,065 |  
|                                      |  |                  
|Deferred tax liabilities:             |  |                   |         |   |                   |   |         |  
|Intangible assets                     |  |                   | 4,153   |   |                   |   | 9,009   |  
|Property, plant and equipment         |  |                   | 17,892  |   |                   |   | 24,025  |  
|Other                                 |  |                   | 2,216   |   |                   |   | 1,665   |  
|                                      |  |                   |         |   |                   |   |         |  
|Total deferred tax liabilities        |  |                   | 24,261  |   |                   |   | 34,699  |  
|                                      |  |                   |         |   |                   |   |         |  
|Net deferred tax assets               |  | $                 | 142,869 |   |                   | $ | 118,366 |  
|                                      |  |                   |         |   |                   |   |         |  

Net deferred tax assets are included in the Consolidated Statement of Financial Position in the following
captions:



|                                                          |  |                   |         |   |                   |   |         |  
|--------------------------------------------------------- |  | ----------------- | ------- | - | ----------------- | - | ------- | -
|                                                          |  | February 29, 2008 |         |   | February 28, 2007 |  
|Deferred and refundable income taxes (current)            |  | $                 | 70,923  |   |                   | $ | 71,811  |  
|Deferred and refundable income taxes (noncurrent)         |  |                   | 78,363  |   |                   |   | 52,869  |  
|Deferred income taxes and noncurrent income taxes payable |  |                   | (6,417  | ) |                   |   | (6,314  | )
|                                                          |  |                   |         |   |                   |   |         |  
|Net deferred tax assets                                   |  | $                 | 142,869 |   |                   | $ | 118,366 |  
|                                                          |  |                   |         |   |                   |   |         |  



76



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Deferred income tax balances reflect the effects of temporary differences between the carrying amounts of assets and
liabilities and their tax bases as well as from net operating loss and tax credit carryforwards, and are stated at tax rates expected to be in effect when taxes are actually paid or recovered. Deferred income tax assets represent amounts available
to reduce income tax payments in future years.

The Corporation periodically reviews the need for a valuation allowance against deferred tax assets and
recognizes these deferred tax assets to the extent that realization is more likely than not. Based upon a review of earnings history and trends, forecasted earnings and the relevant expiration of carryforwards, the Corporation believes that the
valuation allowances provided are appropriate. At February 29, 2008, the valuation allowance of $38,544 related principally to certain foreign and domestic net operating loss carryforwards and deferred capital losses.

Reconciliation of the Corporations income tax expense from continuing operations from the U.S. statutory rate to the actual effective income tax rate is as
follows:



|                                                         |  |      |        |   |      |   |        |      |  |   |        |  
|-------------------------------------------------------- |  | ---- | ------ | - | ---- | - | ------ | ---- |  | - | ------ | -
|                                                         |  | 2008 |        |   | 2007 |   |        | 2006 | 
|Income tax expense at statutory rate                     |  | $    | 43,389 |   |      | $ | 22,894 |      |  | $ | 48,335 |  
|State and local income taxes, net of federal tax benefit |  |      | 3,744  |   |      |   | (1,825 | )    |  |   | 5,757  |  
|Canada income tax audit assessment                       |  |      |       |   |      |   | 5,133  |      |  |   |       |  
|Tax-exempt interest                                      |  |      | (548   | ) |      |   | (1,396 | )    |  |   | (2,788 | )
|Nondeductible goodwill                                   |  |      |       |   |      |   |       |      |  |   | 4,170  |  
|Research and experimental tax credits                    |  |      | (60    | ) |      |   | (570   | )    |  |   | (4,069 | )
|Foreign differences                                      |  |      | (1,793 | ) |      |   | 1,554  |      |  |   | 2,028  |  
|Foreign tax credit related matters                       |  |      | (4,977 | ) |      |   | (3,163 | )    |  |   | (2,447 | )
|Mexico valuation allowance                               |  |      |       |   |      |   | 2,707  |      |  |   |       |  
|Accruals and settlements related to federal tax audits   |  |      | 3,491  |   |      |   | 2,585  |      |  |   |       |  
|Other                                                    |  |      | (2,598 | ) |      |   | (2,446 | )    |  |   | (2,105 | )
|                                                         |  |      |        |   |      |   |        |      |  |   |        |  
|Income tax at effective tax rate                         |  | $    | 40,648 |   |      | $ | 25,473 |      |  | $ | 48,881 |  
|                                                         |  |      |        |   |      |   |        |      |  |   |        |  

Income taxes paid from continuing operations were $40,205 in 2008, $30,375 in 2007 and $43,267 in 2006. As of
February 29, 2008, the Corporation has projected income tax refunds of $56,756 related primarily to federal amended returns filed, IRS exam adjustments for 1999 through 2006 and Canadian exam adjustments for 2000 through 2002.

At February 29, 2008, the Corporation had approximately $29,845 of foreign net operating loss carryforwards, of which $15,927 has no expiration dates and $13,918
has expiration dates ranging from 2008 through 2017. In addition, the Corporation had deferred tax assets related to domestic net operating loss, state net operating loss, charitable contribution and foreign tax credit (FTC)
carryforwards of approximately $27,616, $12,929, $2,434 and $25,101, respectively. The federal net operating loss carryforwards have expiration dates ranging from 2020 to 2027. The state net operating loss carryforwards have expiration dates ranging
from 2008 to 2028. The charitable contribution carryforwards have expiration dates ranging from 2008 to 2009. The FTC carryforwards have expiration dates ranging from 2011 to 2014.

During 2007, the Corporation re-evaluated its position regarding the expected outcome of the assessments from the Canada Customs and Revenue Agency and revised the amount of expected Canadian refund and associated FTC
by $5,133. Also, in 2007, during the fourth quarter, the Corporation re-evaluated its position regarding its ability to utilize the deferred tax assets of its subsidiary in Mexico. Based on the cumulative operating losses, the Corporation believes a
full valuation allowance is necessary. Tax expense of $2,707 was recorded in 2007 to increase the Mexican valuation allowance in order to fully reserve against the net deferred tax assets.

Deferred taxes have not been provided on approximately $29,470 of undistributed earnings of foreign subsidiaries since substantially all of these earnings are necessary
to meet their business requirements. It is not



77



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practicable to calculate the deferred taxes associated with these earnings; however, foreign tax credits would be available to reduce federal income taxes in
the event of distribution.

Effective March 1, 2007, the Corporation adopted FIN 48, including the provisions of FASB Staff Position No. FIN-48-1,
Definition of Settlement in FASB Interpretation No. 48. In connection with the adoption of FIN 48, the Corporation recorded a decrease to retained earnings of $14,017 to recognize an increase in its liability (or decrease to its
refundable) for unrecognized tax benefits, interest and penalties under the recognition and measurement criteria of FIN 48. A reconciliation of the beginning and ending amount of gross unrecognized tax benefits is as follows:



|                                                             |  |   |        |  
|------------------------------------------------------------ |  | - | ------ | -
|Balance at March 1, 2007                                     |  | $ | 24,722 |  
|Additions based on tax positions related to the current year |  |   | 1,401  |  
|Additions for tax positions of prior years                   |  |   | 9,339  |  
|Reductions for tax positions of prior years                  |  |   | (7,939 | )
|                                                             |  |   |        |  
|Balance at February 29, 2008                                 |  | $ | 27,523 |  
|                                                             |  |   |        |  

Included in the balance of unrecognized tax benefits at February 29, 2008, is $21,003 in unrecognized tax
benefits, the recognition of which would have a favorable effect on the effective tax rate. It is reasonably possible that the Corporations unrecognized tax positions as of February 29, 2008 could decrease approximately $2,000 during 2009
due to anticipated settlements and resulting cash payments related to open years after 1999, which are currently under examination.

The Corporation
recognizes interest and penalties accrued on any unrecognized tax benefits as a component of income tax expense. During the year ended February 29, 2008, the Company recognized $1,061 of net interest and penalties. As of February 29, 2008,
the total amount of gross accrued interest and penalties included in the Consolidated Statement of Financial Position is $6,516.

The Corporation is
subject to examination by the IRS and various U.S. state and local jurisdictions for tax years 1996 to the present. The Corporation is also subject to tax examination in various foreign tax jurisdictions, including Canada, the United Kingdom,
Australia, France, Italy, Mexico and New Zealand for tax years 2003 to the present.

NOTE 17DISCONTINUED OPERATIONS

Discontinued operations include the Corporations educational products business, its South African business unit and its nonprescription reading glasses business.
Learning Horizons, Magnivision and the South African business units each meet the definition of a component of an entity and have been accounted for as discontinued operations under SFAS 144. Accordingly, the Corporations
consolidated financial statements and related notes have been presented to reflect all three as discontinued operations for all periods presented. Learning Horizons and Magnivision were previously included within the Corporations
non-reportable segments and the South African business unit was included within the former Social Expression Products segment.

The
following summarizes the results of discontinued operations for the periods presented:



|                                                       |  |      |      |   |      |   |        |      |  |   |        |  
|------------------------------------------------------ |  | ---- | ---- | - | ---- | - | ------ | ---- |  | - | ------ | -
|                                                       |  | 2008 |      |   | 2007 |   |        | 2006 | 
|Total revenue                                          |  | $    | 299  |   |      | $ | 14,457 |      |  | $ | 28,674 |  
|                                                       |  |      |     
|Pre-tax loss from operations                           |  |      | (47  | ) |      |   | (5,553 | )    |  |   | (7,544 | )
|Gain on sale                                           |  |      | 34   |   |      |   | 5,784  |      |  |   |       |  
|                                                       |  |      |      |   |      |   |        |      |  |   |        |  
|                                                       |  |      | (13  | ) |      |   | 231    |      |  |   | (7,544 | )
|Income tax expense (benefit)                           |  |      | 304  |   |      |   | (2,209 | )    |  |   | (2,701 | )
|                                                       |  |      |      |   |      |   |        |      |  |   |        |  
|(Loss) income from discontinued operations, net of tax |  | $    | (317 | ) |      | $ | 2,440  |      |  | $ | (4,843 | )
|                                                       |  |      |      |   |      |   |        |      |  |   |        |  



78



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In February 2007, the Corporation entered into an agreement to sell its educational products subsidiary, Learning
Horizons. The sale reflects the Corporations strategy to focus its resources on business units closely related to its core social expression business. The sale closed in March 2007 and the Corporation received cash proceeds of $2,183, which is
included in Cash receipts related to discontinued operations in the Consolidated Statement of Cash Flows. The pre-tax loss from operations in 2007 included $108 of fixed asset impairment charges in accordance with SFAS 144 and $640 of
goodwill impairment charges in accordance with SFAS 142, representing all the goodwill of the reporting unit. Additional charges of $3,472 were recorded for other inventory and receivable reductions. The charges and impairments were primarily
recorded as a result of the intention to sell Learning Horizons, and therefore, present the operation at its estimated fair value.

In February 2006, the
Corporation committed to a plan to sell its South African business unit. It had been determined that the business unit was no longer a strategic fit for the Corporation. The sale closed in the second quarter of 2007 during which the Corporation
recorded a pre-tax gain of $703. Immediately prior to, but in conjunction with, the sale of the South African business, approximately 50% of the shares owned by the Corporation were sold back to the South African business for approximately $4,000.
The remaining outstanding shares owned by the Corporation were sold to a third party for proceeds of approximately $5,500. The total of approximately $9,500 is included in Cash receipts related to discontinued operations in the
Consolidated Statement of Cash Flows. The pre-tax loss from operations in 2006 included $3,494 of fixed asset impairment charges in accordance with SFAS 144 and $2,453 of goodwill impairment charges in accordance with SFAS 142, representing all the
goodwill of the reporting unit. Additional charges of $5,921 were recorded for the write-off of deferred costs and other inventory and receivable reductions. The charges and impairments were primarily recorded as a result of the intention to sell
the South African business, and therefore, present the operation at its estimated fair value.

On July 30, 2004, the Corporation announced it had
signed a letter of agreement to sell its Magnivision nonprescription reading glasses business to AAiFosterGrant, a unit of sunglasses maker Foster Grant. The sale reflected the Corporations strategy to focus its resources on business units
closely related to its core social expression business. The sale of Magnivision closed in the third quarter of 2005 during which the Corporation received cash proceeds of $77,000 and recorded a pre-tax gain of $35,525. In the third quarter of 2006,
a modification of the differential of the tax basis of the gain on the sale of Magnivision resulted in a $2,620 tax benefit. In the third quarter of 2007, the Corporation recorded an additional pre-tax gain of $5,100 based on the final closing
balance sheet adjustments for the sale of Magnivision. Proceeds of $2,100 and $3,000 are included in Cash receipts related to discontinued operations in the Consolidated Statement of Cash Flows in 2008 and 2007, respectively.

Assets of businesses held for sale and Liabilities of businesses held for sale in the Consolidated Statement of Financial Position include the
following:



|                                         |  |                   |      
|---------------------------------------- |  | ----------------- | -----
|                                         |  | February 28, 2007
|Assets of businesses held for sale:      |  |                   |      
|Current assets                           |  | $                 | 2,810
|                                         |  |                   |      
|                                         |  | $                 | 2,810
|                                         |  |                   |      
|Liabilities of businesses held for sale: |  |                   |      
|Current liabilities                      |  | $                 | 564  
|Noncurrent liabilities                   |  |                   | 110  
|                                         |  |                   |      
|                                         |  | $                 | 674  
|                                         |  |                   |      



79



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QUARTERLY RESULTS OF OPERATIONS (UNAUDITED)

Thousands of dollars except per share amounts

The business exhibits seasonality, which is typical for most companies in the
retail industry. Sales are higher in the second half of the fiscal year due to the concentration of major holidays during that period. Net earnings are highest during the months of September through December when sales volume provides significant
operating leverage. Working capital requirements needed to finance operations fluctuate during the year and reach their highest levels during the second and third fiscal quarters as inventory is increased in preparation for the peak selling season.

The following is a summary of the unaudited quarterly results of operations for the years ended February 29, 2008 and February 28, 2007:



|                                              |  |               |         |   |        |   |         |  |   |         |   |  |   |        
|--------------------------------------------- |  | ------------- | ------- | - | ------ | - | ------- |  | - | ------- | - |  | - | -------
|                                              |  | Quarter Ended
|                                              |  | May 25        |         |   | Aug 24 |   | Nov 23  |  |   | Feb 29 
|Fiscal 2008                                   |  |               |         |   |        |   |         |  |   |         |   |  |   |        
|Net sales                                     |  | $             | 418,016 |   |        | $ | 365,878 |  | $ | 475,015 |   |  | $ | 471,875
|Total revenue                                 |  |               | 419,967 |   |        |   | 377,485 |  |   | 485,766 |   |  |   | 493,233
|Gross profit                                  |  |               | 256,888 |   |        |   | 202,826 |  |   | 251,686 |   |  |   | 238,613
|Income from continuing operations             |  |               | 30,263  |   |        |   | 8,375   |  |   | 29,120  |   |  |   | 15,562 
|Loss from discontinued operations, net of tax |  |               | (213    | ) |        |   |        |  |   | (104    | ) |  |   |       
|Net income                                    |  |               | 30,050  |   |        |   | 8,375   |  |   | 29,016  |   |  |   | 15,562 
|Earnings per share:                           |  |               |         |   |        |   |         |  |   |         |   |  |   |        
|Continuing operations                         |  | $             | 0.54    |   |        | $ | 0.15    |  | $ | 0.53    |   |  | $ | 0.31   
|Net income                                    |  |               | 0.54    |   |        |   | 0.15    |  |   | 0.53    |   |  |   | 0.31   
|Earnings per shareassuming dilution:         |  |               |         |   |        |   |         |  |   |         |   |  |   |        
|Continuing operations                         |  |               | 0.54    |   |        |   | 0.15    |  |   | 0.52    |   |  |   | 0.31   
|Net income                                    |  |               | 0.54    |   |        |   | 0.15    |  |   | 0.52    |   |  |   | 0.31   
|                                              |  |               |         |  
|Dividends declared per share                  |  |               | 0.10    |   |        |   | 0.10    |  |   | 0.10    |   |  |   | 0.10   

During the fourth quarter of 2008, it was determined that the Corporations entertainment development and
production joint venture no longer met all of the criteria necessary to be classified as held for sale in accordance with SFAS 144. As a result, this business unit has been reclassified into continuing operations for all periods presented.

The fourth quarter included a pre-tax fixed asset impairment charge of $1,436 in the Retail Operations segment and a pre-tax severance charge of $4,331.
The fourth quarter also included a pre-tax charge of $13,500 associated with the Canadian dual-priced products, primarily temporary promotional activities.

Quarterly earnings per share amounts do not add to the full year primarily due to share repurchases during the periods.



80



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|                                                       |  |               |         |   |        |   |         |        |  |        |         |  |   |         |  
|------------------------------------------------------ |  | ------------- | ------- | - | ------ | - | ------- | ------ |  | ------ | ------- |  | - | ------- | -
|                                                       |  | Quarter Ended |        
|                                                       |  | May 26        |         |   | Aug 25 |   |         | Nov 24 |  | Feb 28 |        
|Fiscal 2007                                            |  |               |         |   |        |   |         |        |  |        |         |  |   |         |  
|Net sales                                              |  | $             | 404,182 |   |        | $ | 357,486 |        |  | $      | 510,161 |  | $ | 472,969 |  
|Total revenue                                          |  |               | 405,624 |   |        |   | 371,530 |        |  |        | 521,212 |  |   | 495,924 |  
|Gross profit                                           |  |               | 228,945 |   |        |   | 184,678 |        |  |        | 264,974 |  |   | 239,410 |  
|Income (loss) from continuing operations               |  |               | 16,088  |   |        |   | (13,027 | )      |  |        | 46,668  |  |   | (9,791  | )
|(Loss) income from discontinued operations, net of tax |  |               | (696    | ) |        |   | 2,529   |        |  |        | 3,039   |  |   | (2,432  | )
|Net income (loss)                                      |  |               | 15,392  |   |        |   | (10,498 | )      |  |        | 49,707  |  |   | (12,223 | )
|Earnings (loss) per share:                             |  |               |         |   |        |   |         |        |  |        |         |  |   |         |  
|Continuing operations                                  |  | $             | 0.27    |   |        | $ | (0.22   | )      |  | $      | 0.79    |  | $ | (0.18   | )
|Net income (loss)                                      |  |               | 0.26    |   |        |   | (0.18   | )      |  |        | 0.84    |  |   | (0.22   | )
|Earnings (loss) per shareassuming dilution:           |  |               |         |   |        |   |         |        |  |        |         |  |   |         |  
|Continuing operations                                  |  |               | 0.25    |   |        |   | (0.22   | )      |  |        | 0.78    |  |   | (0.18   | )
|Net income (loss)                                      |  |               | 0.24    |   |        |   | (0.18   | )      |  |        | 0.83    |  |   | (0.22   | )
|Dividends declared per share                           |  |               | 0.08    |   |        |   | 0.08    |        |  |        | 0.08    |  |   | 0.08    |  

During the fourth quarter of 2008, it was determined that the Corporations entertainment development and
production joint venture no longer met all of the criteria necessary to be classified as held for sale in accordance with SFAS 144. As a result, this business unit has been reclassified into continuing operations for all periods presented.

The first quarter included a pre-tax charge of $4,963 for the consent payment and other fees associated with the repurchase of substantially all the
Corporations $300,000 6.10% senior notes and pre-tax income of $2,390 for the net gain recognized on the interest rate derivative entered into and settled during the first quarter. The second quarter included a tax benefit of $2,120, recorded
in discontinued operations, related to the sale of the Corporations South African business unit. The third quarter included a pre-tax severance charge of $3,806 and a $20,004 gain as a result of retailer consolidations, wherein, multiple
long-term supply agreements were terminated and a new agreement was negotiated with a new legal entity with substantially different terms and sales commitments. The Corporation also recorded a pre-tax gain of $5,100, recorded in discontinued
operations, based on the final closing balance sheet adjustments for the sale of Magnivision. The fourth quarter included a pre-tax charge of $6,567 related to the closure of 60 stores in the Retail Operations segment, a pre-tax fixed asset
impairment charge of $1,760 in the Retail Operations segment, a pre-tax severance charge of $6,033 and a pre-tax loss of $15,969 from the sale of the candle product lines. Within discontinued operations, the fourth quarter included a pre-tax charge
of $4,220 associated with impairments at Learning Horizons, which were primarily recorded as a result of the intent to sell the business.

Quarterly
earnings per share amounts do not add to the full year primarily due to share repurchases during the periods, the conversion and settlement of certain debt securities during the period, as well as the anti-dilutive impact of potentially dilutive
securities in periods in which the Corporation recorded a net loss.



81



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|Item 9. | Changes in and Disagreements with Accountants on Accounting and Financial Disclosure
|------- | ------------------------------------------------------------------------------------

There were no disagreements with our independent registered public accounting firm on accounting or financial disclosure matters within the three year period ended February 29, 2008, or in any period subsequent
to such date.



|Item 9A. | Controls and Procedures
|-------- | -----------------------

Evaluation of
Disclosure Controls and Procedures.

American Greetings maintains disclosure controls and procedures that are designed to ensure that information
required to be disclosed in its reports under the Securities Exchange Act of 1934, as amended, is recorded, processed, summarized and reported within the time periods specified in the Commissions rules and forms and that such information is
accumulated and communicated to the Corporations management, including its Chief Executive Officer and Chief Financial Officer, as appropriate, to allow for timely decisions regarding required disclosure. In designing and evaluating the
disclosure controls and procedures, management recognizes that any controls and procedures, no matter how well designed and operated, can provide only reasonable assurance of achieving the desired control objectives.

American Greetings carries out a variety of on-going procedures, under the supervision and with the participation of the Corporations management, including its
Chief Executive Officer and Chief Financial Officer, to evaluate the effectiveness of the design and operation of the Corporations disclosure controls and procedures. Based on the foregoing, the Chief Executive Officer and Chief Financial
Officer of American Greetings concluded that the Corporations disclosure controls and procedures were effective as of February 29, 2008.

Changes in Internal Controls.

There has been no change in our internal control over financial reporting during our most recent fiscal
quarter that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.

Report of Management on Internal Control Over Financial Reporting.

The management of American Greetings is responsible for establishing and
maintaining adequate internal control over financial reporting for the Corporation. American Greetings internal control system was designed to provide reasonable assurance regarding the preparation and fair presentation of published financial
statements. Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also projections of any evaluation of effectiveness to future periods are subject to the risk that controls may
become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

American
Greetings management assessed the effectiveness of the Corporations internal control over financial reporting as of February 29, 2008. In making this assessment, it used the criteria set forth by the Committee of Sponsoring
Organizations of the Treadway Commission (COSO). Based on managements assessment under COSOs Internal Control-Integrated Framework, management believes that as of February 29, 2008, American Greetings internal
control over financial reporting is effective.

Ernst & Young LLP, independent registered public accounting firm, has issued an audit report on
the effectiveness of internal control over financial reporting. This attestation report is set forth below.



82



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REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

ON INTERNAL CONTROL OVER FINANCIAL REPORTING

The
Board of Directors and Shareholders of

American Greetings Corporation

We have audited American Greetings Corporations internal control over financial reporting as of February 29, 2008, based on criteria established in Internal ControlIntegrated Framework issued by the Committee of Sponsoring
Organizations of the Treadway Commission (the COSO criteria). American Greetings Corporations management is responsible for maintaining effective internal control over financial reporting, and for its assessment of the effectiveness of
internal control over financial reporting included in the accompanying Report of Management on Internal Control Over Financial Reporting. Our responsibility is to express an opinion on the Corporations internal control over financial reporting
based on our audit.

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those
standards require that we plan and perform the audit to obtain reasonable assurance about whether effective internal control over financial reporting was maintained in all material respects. Our audit included obtaining an understanding of internal
control over financial reporting, assessing the risk that a material weakness exists, testing and evaluating the design and operating effectiveness of internal control based on the assessed risk, and performing such other procedures as we considered
necessary in the circumstances. We believe that our audit provides a reasonable basis for our opinion.

A companys internal control over financial
reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles. A
companys internal control over financial reporting includes those policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the
assets of the company; (2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures of
the company are being made only in accordance with authorizations of management and directors of the company; and (3) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the
companys assets that could have a material effect on the financial statements.

Because of its inherent limitations, internal control over financial
reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance
with the policies or procedures may deteriorate.

In our opinion, American Greetings Corporation maintained, in all material respects, effective internal
control over financial reporting as of February 29, 2008, based on the COSO criteria.

We also have audited, in accordance with the standards of the
Public Company Accounting Oversight Board (United States), the consolidated statement of financial position of American Greetings Corporation as of February 29, 2008 and February 28, 2007, and the related consolidated statements of income,
shareholders equity, and cash flows for each of the three years in the period ended February 29, 2008 of American Greetings Corporation and our report dated April 25, 2008 expressed an unqualified opinion thereon.

/s/ Ernst & Young

Cleveland,
Ohio

April 25, 2008



83



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|Item 9B. | Other Information
|-------- | -----------------

Not applicable.

PART III



|Item 10. | Directors and Executive Officers of the Registrant
|-------- | --------------------------------------------------

We hereby
incorporate by reference the information called for by this Item 10 from the information contained in (i) our Proxy Statement in connection with our Annual Meeting of Shareholders to be held on June 27, 2008 under the headings
Proposal No. 1 Election of Directors, Security OwnershipSection 16(a) Beneficial Ownership Reporting Compliance and Corporate Governance and (ii) for information regarding executive officers,
Part I of this Annual Report on Form 10-K.



|Item 11. | Executive Compensation
|-------- | ----------------------

We hereby incorporate by reference the
information called for by this Item 11 from the information contained in our Proxy Statement in connection with our Annual Meeting of Shareholders to be held on June 27, 2008 under the headings Compensation Discussion and
Analysis, Information Concerning Executive Officers, Director Compensation and Report of the Compensation and Management Development Committee.



|Item 12. | Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters
|-------- | ----------------------------------------------------------------------------------------------

We hereby incorporate by reference the information called for by this Item 12 from the information contained in our Proxy Statement in connection with our Annual Meeting of Shareholders to be held on
June 27, 2008 under the heading Security Ownership.

EQUITY COMPENSATION PLAN INFORMATION

The following table provides information about our common shares that may be issued under our equity compensation plans as of February 29, 2008.



|                                                           |  |                                                                                       |  |                                                                         |       |                                                                                                                                       |          
|---------------------------------------------------------- |  | ------------------------------------------------------------------------------------- |  | ----------------------------------------------------------------------- | ----- | ------------------------------------------------------------------------------------------------------------------------------------- | ---------
|Plan Category                                              |  | Number ofsecurities to beissued uponexercise ofoutstandingoptions, warrantsand rights |  | Weighted-averageexercise price ofoutstandingoptions, warrantsand rights |       | Number of securitiesremaining available forfuture issuance underequity compensationplans
(excludingsecurities reflected incolumn (a))
|                                                           |  | (a)                                                                                   |  | (b)                                                                     |       | (c)                                                                                                                                  
|Equity compensation plans approved by security holders (1) |  | 5,988,300                                                                             |  | $                                                                       | 22.92 |                                                                                                                                       | 3,296,887
|Equity compensation plans not approved by security holders |  |                                                                                      |  |                                                                         | N/A   |                                                                                                                                       |         
|                                                           |  |                                                                                       |  |                                                                         |       |                                                                                                                                       |          
|Total                                                      |  | 5,988,300                                                                             |  | $                                                                       | 22.92 |                                                                                                                                       | 3,296,887
|                                                           |  |                                                                                       |  |                                                                         |       |                                                                                                                                       |          



|(1) | Column (a) includes 4,930,779 Class A common shares and 824,520 Class B common shares that may be issued in connection with the exercise of outstanding
stock options. The amount in column (a) also includes 59,864 Class B common shares that may be issued upon the settlement of outstanding performance shares that have been awarded under the Corporations equity compensation plans, assuming
the maximum performance or other criteria have been achieved. The amount in column (a) also includes 173,137 Class B common shares representing share equivalents that have been credited to the account of certain officers or
|--- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



84



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| | directors who have deferred receipt of shares earned and vested under our 1997 Equity and Performance Incentive Plan or our 2007 Omnibus Incentive
Compensation Plan or that were to be paid in lieu of cash directors fees under the 1995 Director Stock Plan, which will be issued under these plans upon the expiration of the deferral period.
| | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Column (b) is the weighted-average exercise price of outstanding stock options; excludes restricted stock, performance shares and deferred
compensation share equivalents.

Column (c) includes 2,745,948 Class A common shares and 550,939 Class B common shares, which
shares may generally be issued under the Corporations equity compensation plans upon the exercise of stock options or stock appreciation rights and/or awards of deferred shares, performance shares or restricted stock.



|Item 13. | Certain Relationships and Related Transactions, and Director Independence
|-------- | -------------------------------------------------------------------------

We hereby incorporate by reference the information called for by this Item 13 from the information contained in our Proxy Statement in connection with our Annual Meeting of Shareholders to be held on June 27, 2008 under the
headings Certain Relationships and Related Transactions and Corporate Governance.



|Item 14. | Principal Accounting Fees and Services
|-------- | --------------------------------------

We hereby incorporate by
reference the information called for by this Item 14 from the information contained in our Proxy Statement in connection with our Annual Meeting of Shareholders to be held on June 27, 2008 under the heading Independent Registered
Public Accounting Firm.



85



---

PART IV



|Item 15. | Exhibits, Financial Statement Schedules
|-------- | ---------------------------------------



|(a) | The following documents are filed as part of this Annual Report on Form 10-K
|--- | ----------------------------------------------------------------------------



| | 1. | Financial Statements
| | -- | --------------------

|                                                                                                                      |  |   
|--------------------------------------------------------------------------------------------------------------------- |  | --
|                                                                                                                      | 
|Report of Independent Registered Public Accounting Firm                                                               |  | 44
|                                                                                                                      | 
|Consolidated Statement of IncomeYears ended February 29, 2008, February 28, 2007 and February 28,
2006               |  | 45
|                                                                                                                      | 
|Consolidated Statement of Financial PositionFebruary 29, 2008 and February 28, 2007                                  |  | 46
|                                                                                                                      | 
|Consolidated Statement of Cash FlowsYears ended February 29, 2008, February 28, 2007 and February 28,
2006           |  | 47
|                                                                                                                      | 
|Consolidated Statement of Shareholders EquityYears ended February 29, 2008, February 28, 2007 and February 28,
2006 |  | 48
|                                                                                                                      | 
|Notes to Consolidated Financial StatementsYears ended February 29, 2008, February 28, 2007 and February 28,
2006     |  | 49
|                                                                                                                      | 
|Quarterly Results of Operations (Unaudited)                                                                           |  | 80



| | 2. | Financial Statement Schedules
| | -- | -----------------------------



|                                              |  |    
|--------------------------------------------- |  | ---
|                                              | 
|Schedule IIValuation and Qualifying Accounts |  | S-1



| | 3. | Exhibits required by Item 601 of Regulation S-K
| | -- | -----------------------------------------------



|     |  |                                                                            |  |                                                                                                                                                                                                                                            
|---- |  | -------------------------------------------------------------------------- |  | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|Item |  | Description                                                               
|3    |  | Articles of Incorporation and By-laws.                                    
|     |  |                                                                           
|     |  | (i)                                                                        |  | Amended Articles of Incorporation of the Corporation.                                                                                                                                                                                      
|     |  |                                                                           
|     |  |                                                                            |  | This Exhibit has been previously filed as an Exhibit to the Corporations Annual Report on Form 10-K for the fiscal year ended February 28, 1999, and is incorporated herein by reference.                                                 
|     |  |                                                                           
|     |  | (ii)                                                                       |  | Amendment to Amended Articles of Incorporation of the Corporation.                                                                                                                                                                         
|     |  |                                                                           
|     |  |                                                                            |  | This Exhibit has been previously filed as an Exhibit to the Corporations Annual Report on Form 10-K for the fiscal year ended February 29, 2004, and is incorporated herein by reference.                                                 
|     |  |                                                                           
|     |  | (iii)                                                                      |  | Amended Code of Regulations of the Corporation.  This Exhibit has been previously filed as an Exhibit to the Corporations Annual Report on Form 10-K for the fiscal year ended February 28, 1999, and is incorporated
herein by reference.
|     | 
|4    |  | Instruments Defining the Rights of Security Holders, including indentures.
|     |  |                                                                           
|     |  | (i)                                                                        |  | Trust Indenture, dated as of July 27, 1998.                                                                                                                                                                                                
|     |  |                                                                           
|     |  |                                                                            |  | This Exhibit has been previously filed as an Exhibit to the Corporations Annual Report on Form 10-K for the fiscal year ended February 28, 1999, and is incorporated herein by reference.                                                 



86



---

|     |  |                     |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
|---- |  | ------------------- |  | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|Item |  | Description        
|     |  |                    
|     |  | (ii)                |  | First Supplemental Indenture, dated May 25, 2006, to the Indenture dated July 27, 1998, with respect to the Corporations 6.10% Senior Notes due April 1, 2028, between the Corporation,
as issuer, and JP Morgan Trust Company, National Association, as Trustee.                                                                                                                                                                                                                    
|     |  |                    
|     |  |                     |  | This Exhibit has been previously filed as an Exhibit to the Corporations Current Report on Form 8-K, dated May 26, 2006, and is incorporated herein by reference.                                                                                                                                                                                                                                                                                                                    
|     |  |                    
|     |  | (iii)               |  | Form of Trust Indenture between the Corporation, as Issuer, and The Bank of Nova Scotia Trust Company of New York, as Trustee, with respect to the Corporations 73/8% Senior Notes due 2016.                                                                                                                                                                                                                                                                                         
|     |  |                    
|     |  |                     |  | This Exhibit has been previously filed as an Exhibit to the Corporations Current Report on Form 8-K, dated May 22, 2006, and is incorporated herein by reference.                                                                                                                                                                                                                                                                                                                    
|     |  |                    
|     |  | (iv)                |  | Form of Global Note for the 73/8% Senior Notes due
2016.                                                                                                                                                                                                                                                                                                                                                                                                                              
|     |  |                    
|     |  |                     |  | This Exhibit is included in the Form of Trust Indenture between the Corporation, as Issuer, and The Bank of Nova Scotia Trust Company of New York, as Trustee, which has been previously filed
as an Exhibit to the Corporations Current Report on Form 8-K, dated May 22, 2006, and is incorporated herein by reference.                                                                                                                                                            
|     | 
|10   |  | Material Contracts.
|     |  |                    
|     |  | (i)                 |  | Credit Agreement, dated April 4, 2006, among the Corporation, various lending institutions party thereto, National City Bank, as the global agent, joint lead arranger, joint bookrunner, Swing
Line Lender, LC Issuer and collateral agent, UBS Securities LLC, as joint lead arranger, joint bookrunner and syndication agent, and KeyBank National Association, JPMorgan Chase Bank, N.A., and LaSalle Bank National Association, as documentation
agents (the Credit Agreement).
|     |  |                    
|     |  |                     |  | This Exhibit has been previously filed as an Exhibit to the Corporations Current Report on Form 8-K, dated April 4, 2006, and is incorporated herein by reference.                                                                                                                                                                                                                                                                                                                   
|     |  |                    
|     |  | (ii)                |  | Amendment No. 1 to Credit Agreement, dated as of July 3, 2006.                                                                                                                                                                                                                                                                                                                                                                                                                        
|     |  |                    
|     |  |                     |  | This Exhibit has been previously filed as an Exhibit to the Corporations Annual Report on Form 10-K for the fiscal year ended February 28, 2007, and is incorporated herein by reference.                                                                                                                                                                                                                                                                                            
|     |  |                    
|     |  | (iii)               |  | Amendment No. 2 to Credit Agreement, dated as of February 26, 2007.                                                                                                                                                                                                                                                                                                                                                                                                                   
|     |  |                    
|     |  |                     |  | This Exhibit has been previously filed as an Exhibit to the Corporations Annual Report on Form 10-K for the fiscal year ended February 28, 2007, and is incorporated herein by reference.                                                                                                                                                                                                                                                                                            
|     |  |                    
|     |  | (iv)                |  | Amendment No. 3 to Credit Agreement, dated as of April 16, 2007. This Exhibit has been previously filed as an Exhibit to the Corporations Annual Report on Form 10-K for the fiscal year ended February 28, 2007, and is incorporated herein by reference.                                                                                                                                                                                                                           
|     |  |                    
|     |  | (v)                 |  | Amendment No. 4 to Credit Agreement, dated as of March 28, 2008. 
This Exhibit is filed herewith.                                                                                                                                                                                                                                                                                                                                                                                     
|     |  |                    
|     |  | (vi)                |  | Pledge and Security Agreement, dated as of April 4, 2006, by and among, the Corporation, each of the domestic subsidiaries of American Greetings Corporation identified therein and National
City Bank, as collateral agent.                                                                                                                                                                                                                                                          
|     |  |                    
|     |  |                     |  | This Exhibit has been previously filed as an Exhibit to the Corporations Current Report on Form 8-K, dated April 4, 2006, and is incorporated herein by reference.                                                                                                                                                                                                                                                                                                                   



87



---

|     |  |             |  |                                                                                                                                                                                                                                                                                                                                                                                                               
|---- |  | ----------- |  | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|Item |  | Description
|     |  |            
|     |  | (vii)       |  | Amended and Restated Receivables Purchase Agreement, dated as of October 24, 2006, among AGC Funding Corporation, the Corporation, as Servicer, members of the various Purchaser Groups
from time to time party thereto and PNC Bank, National Association, as Administrator and as issuer of Letters of Credit (Receivables Purchase Agreement).                                                           
|     |  |            
|     |  |             |  | This Exhibit has been previously filed as an Exhibit to the Corporations Current Report on Form 8-K, dated October 26, 2006, and is incorporated herein by reference.                                                                                                                                                                                                                                        
|     |  |            
|     |  | (viii)      |  | First Amendment to Receivables Purchase Agreement, dated January 12, 2007.                                                                                                                                                                                                                                                                                                                                    
|     |  |            
|     |  |             |  | This Exhibit has been previously filed as an Exhibit to the Corporations Annual Report on Form 10-K for the fiscal year ended February 28, 2007, and is incorporated herein by reference.                                                                                                                                                                                                                    
|     |  |            
|     |  | (ix)        |  | Omnibus Amendment to Receivables Sale Agreement, Sale and Contribution Agreement and Receivables Purchase Agreement, dated as of February 28, 2007, among AGC Funding Corporation, the
Corporation, Gibson Greetings, Inc., Plus Mark, Inc., members of the various Purchaser Groups from time to time party thereto, and PNC Bank, National Association, as Administrator and as issuer of Letters of Credit.
|     |  |            
|     |  |             |  | This Exhibit has been previously filed as an Exhibit to the Corporations Annual Report on Form 10-K for the fiscal year ended February 28, 2007, and is incorporated herein by reference.                                                                                                                                                                                                                    
|     |  |            
|     |  | (x)         |  | Third Amendment to Receivables Purchase Agreement, dated March 28, 2008.                                                                                                                                                                                                                                                                                                                                      
|     |  |            
|     |  |             |  | This Exhibit is filed herewith.                                                                                                                                                                                                                                                                                                                                                                               
|     |  |            
|     |  | *(xi)       |  | Form of Employment Contract with Specified Officers.                                                                                                                                                                                                                                                                                                                                                          
|     |  |            
|     |  |             |  | This Exhibit has been previously filed as an Exhibit to the Corporations Annual Report on Form 10-K for the fiscal year ended February 28, 2007, and is incorporated herein by reference.                                                                                                                                                                                                                    
|     |  |            
|     |  | *(xii)      |  | American Greetings Corporation Executive Deferred Compensation Plan.                                                                                                                                                                                                                                                                                                                                          
|     |  |            
|     |  |             |  | This Exhibit has been previously filed as an Exhibit to the Corporations Quarterly Report on Form 10-Q for the quarter ended August 31, 2005, and is incorporated herein by reference.                                                                                                                                                                                                                       
|     |  |            
|     |  | *(xiii)     |  | Amendment One to American Greetings Corporation Executive Deferred Compensation Plan.                                                                                                                                                                                                                                                                                                                         
|     |  |            
|     |  |             |  | This Exhibit has been previously filed as an Exhibit to the Corporations Quarterly Report on Form 10-Q for the quarter ended August 31, 2005, and is incorporated herein by reference.                                                                                                                                                                                                                       
|     |  |            
|     |  | *(xiv)      |  | Amendment Two to American Greetings Corporation Executive Deferred Compensation Plan.                                                                                                                                                                                                                                                                                                                         
|     |  |            
|     |  |             |  | This Exhibit has been previously filed as an Exhibit to the Corporations Quarterly Report on Form 10-Q for the quarter ended August 31, 2005, and is incorporated herein by reference.                                                                                                                                                                                                                       
|     |  |            
|     |  | *(xv)       |  | Amendment Number Three to American Greetings Corporation Executive Deferred Compensation PlanAmerican Greetings Corporation Executive Third Party Option Plan.                                                                                                                                                                                                                                               
|     |  |            
|     |  |             |  | This Exhibit has been previously filed as an Exhibit to the Corporations Quarterly Report on Form 10-Q for the quarter ended August 31, 2005, and is incorporated herein by reference.                                                                                                                                                                                                                       
|     |  |            
|     |  | *(xvi)      |  | Amendment Number Four to American Greetings Corporation Executive Deferred Compensation Plan and Amendment Number One to the American Greetings Corporation Executive Third Party Option Plan.                                                                                                                                                                                                                
|     |  |            
|     |  |             |  | This Exhibit has been previously filed as an Exhibit to the Corporations Current Report on Form 8-K, dated December 14, 2005, and is incorporated herein by reference.                                                                                                                                                                                                                                       



88



---

|     |  |             |  |                                                                                                                                                                                                             
|---- |  | ----------- |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|Item |  | Description
|     |  |            
|     |  | *(xvii)     |  | Forms of Agreement for Deferred Compensation Benefits (Officer form).                                                                                                                                       
|     |  |            
|     |  |             |  | This Exhibit is filed herewith.                                                                                                                                                                             
|     |  |            
|     |  | *(xviii)    |  | Form of Agreement under American Greetings Corporation Executive Deferred Compensation Plan Executive Third Party Option Plan.                                                                              
|     |  |            
|     |  |             |  | This Exhibit has been previously filed as an Exhibit to the Corporations Quarterly Report on Form 10-Q for the quarter ended August 31, 2005, and is incorporated herein by reference.                     
|     |  |            
|     |  | *(xix)      |  | American Greetings Corporation Outside Directors Deferred Compensation Plan.                                                                                                                               
|     |  |            
|     |  |             |  | This Exhibit has been previously filed as an Exhibit to the Corporations Current Report on Form 8-K, dated December 14, 2005, and is incorporated herein by reference.                                     
|     |  |            
|     |  | *(xx)       |  | Form of Deferral Agreement under the American Greetings Corporation Outside Directors Deferred Compensation Plan.                                                                                          
|     |  |            
|     |  |             |  | This Exhibit is filed herewith.                                                                                                                                                                             
|     |  |            
|     |  | *(xxi)      |  | 1992 Stock Option Plan.                                                                                                                                                                                     
|     |  |            
|     |  |             |  | This Exhibit has been previously filed as an Exhibit to the Corporations Registration Statement on Form S-8 (Registration No. 33-58582), dated February 22, 1993, and is incorporated
herein by reference. 
|     |  |            
|     |  | *(xxii)     |  | 1995 Director Stock Plan.                                                                                                                                                                                   
|     |  |            
|     |  |             |  | This Exhibit has been previously filed as an Exhibit to the Corporations Registration Statement on Form S-8 (Registration No. 33-61037), dated July 14, 1995, and is incorporated herein
by reference.     
|     |  |            
|     |  | *(xxiii)    |  | 1996 Employee Stock Option Plan.                                                                                                                                                                            
|     |  |            
|     |  |             |  | This Exhibit has been previously filed as an Exhibit to the Corporations Registration Statement on Form S-8 (Registration No. 333-08123), dated July 15, 1996, and is incorporated herein
by reference.    
|     |  |            
|     |  | *(xxiv)     |  | 1997 Equity and Performance Incentive Plan (as amended on June 25, 2004).                                                                                                                                   
|     |  |            
|     |  |             |  | This Exhibit has been previously filed as an Exhibit to the Corporations Registration Statement on Form S-8 (Registration No. 333-121982), dated January 12, 2005, and is incorporated
herein by reference.
|     |  |            
|     |  | (xxv)       |  | 2007 Omnibus Incentive Compensation Plan.                                                                                                                                                                   
|     |  |            
|     |  |             |  | This Exhibit has been previously filed as an Exhibit to the Corporations Current Report on Form 8-K, dated June 22, 2007, and is incorporated herein by reference.                                         
|     |  |            
|     |  | *(xxvi)     |  | CEO and Named Executive Officers Compensation Plan.                                                                                                                                                         
|     |  |            
|     |  |             |  | This Exhibit has been previously filed as an Exhibit to the Corporations Annual Report on Form 10-K for the fiscal year ended February 28, 2001, and is incorporated herein by reference.                  
|     |  |            
|     |  | *(xxvii)    |  | Description of Compensation Payable to Non-Employee Directors.                                                                                                                                              
|     |  |            
|     |  |             |  | This Exhibit has been previously filed as an Exhibit to the Corporations Current Report on Form 8-K, dated July 14, 2006, and is incorporated herein by reference.                                         
|     |  |            
|     |  | *(xxviii)   |  | American Greetings Corporation Second Amended and Restated Supplemental Executive Retirement Plan (Effective October 31, 2007).                                                                             



89



---

|     |  |             |  |                                                                                                                                                                                                                                                                                                                           
|---- |  | ----------- |  | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|Item |  | Description
|     |  |            
|     |  |             |  | This Exhibit has been previously filed as an Exhibit to the Corporations Quarterly Report on Form 10-Q for the quarter ended November 23, 2007, and is incorporated herein by reference.                                                                                                                                 
|     |  |            
|     |  | *(xxix)     |  | Employment Agreement, dated as of March 1, 2001, between William R. Mason and the Corporation.                                                                                                                                                                                                                            
|     |  |            
|     |  |             |  | This Exhibit has been previously filed as an Exhibit to the Corporations Current Report on Form 8-K, dated December 14, 2005, and is incorporated herein by reference.                                                                                                                                                   
|     |  |            
|     |  | *(xxx)      |  | Employment Agreement, dated as of October 17, 2002, between Michael Goulder and the Corporation.                                                                                                                                                                                                                          
|     |  |            
|     |  |             |  | This Exhibit has been previously filed as an Exhibit to the Corporations Annual Report on Form 10-K for the fiscal year ended February 28, 2003, and is incorporated herein by reference.                                                                                                                                
|     |  |            
|     |  | *(xxxi)     |  | Employment Agreement, dated as of May 6, 2002, between Erwin Weiss and the Corporation.  This Exhibit has been previously filed as an Exhibit to the Corporations Annual Report on Form
10-K for the fiscal year ended February 28, 2003, and is incorporated herein by reference.                                       
|     |  |            
|     |  | *(xxxii)    |  | Employment Agreement, dated as of September 9, 2002, between Steven Willensky and the Corporation.  This Exhibit has been previously filed as an Exhibit to the Corporations Annual Report on Form
10-K for the fiscal year ended February 28, 2003, and is incorporated herein by reference.                            
|     |  |            
|     |  | *(xxxiii)   |  | Retirement Agreement, dated as of March 31, 2008, between Steven Willensky and the Corporation.  This Exhibit is filed herewith.                                                                                                                                                                                          
|     |  |            
|     |  | *(xxxiv)    |  | Employment Agreement, dated as of August 22, 2003, between Catherine M. Kilbane and the Corporation.  This Exhibit has been previously filed as an Exhibit to the Corporations Annual Report on Form
10-K for the fiscal year ended February 29, 2004, and is incorporated herein by reference.                          
|     |  |            
|     |  | *(xxxv)     |  | Employment Agreement, dated as of March 4, 2004, between Thomas H. Johnston and the Corporation, as amended on March 11, 2004.  This Exhibit has been previously filed as an Exhibit to the Corporations Annual Report on Form
10-K for the fiscal year ended February 28, 2005, and is incorporated herein by reference.
|     |  |            
|     |  | *(xxxvi)    |  | Employment Agreement, dated as of June 1, 1991, between Jeffrey M. Weiss and the Corporation. This Exhibit has been previously filed as an Exhibit to the Corporations Annual Report on Form 10-K for the fiscal year ended February 29, 2004, and is incorporated
herein by reference.                                  
|     |  |            
|     |  | *(xxxvii)   |  | Employment Agreement, dated as of May 1, 1997, between Zev Weiss and the Corporation.  This Exhibit has been previously filed as an Exhibit to the Corporations Annual Report on Form
10-K for the fiscal year ended February 29, 2004, and is incorporated herein by reference.                                         



90



---

|     |  |             |  |                                                                                                                                                                                                                                                                                                                                                                 
|---- |  | ----------- |  | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|Item |  | Description
|     |  |            
|     |  | *(xxxviii)  |  | Executive Service Contract, dated May 8, 1998, between the Corporation and John S.N. Charlton.  This Exhibit has been previously filed as an Exhibit to the Corporations Annual Report on Form
10-K for the fiscal year ended February 28, 2006, and is incorporated herein by reference.                                                                      
|     |  |            
|     |  | *(xxxvix)   |  | Employment Agreement, dated April 14, 2003, between Stephen J. Smith and the Corporation.  This Exhibit has been previously filed as an Exhibit to the Corporations Annual Report on Form
10-K for the fiscal year ended February 28, 2007, and is incorporated herein by reference.                                                                           
|     |  |            
|     |  | *(xl)       |  | Employment Agreement, dated February 4, 2000, between Josef A. Mandelbaum and AG Interactive, Inc. (fka AmericanGreetings.com, Inc.).
 This Exhibit has been previously filed as an Exhibit to the Corporations Annual Report on
Form 10-K for the fiscal year ended February 28, 2007, and is incorporated herein by reference.                               
|     |  |            
|     |  | *(xli)      |  | Key Management Annual Incentive Plan (fiscal year 2008 Description).  This Exhibit has been previously filed as an Exhibit to the Corporations Quarterly Report on
Form 10-Q for the quarter ended August 24, 2007, and is incorporated herein by reference.                                                                                                   
|     |  |            
|     |  | *(xlii)     |  | Form of Employee Stock Option Agreement under 1997 Equity and Performance Incentive Plan (as amended on June 25, 2004).  This Exhibit has been previously filed as an Exhibit to the Corporations Annual Report on Form
10-K for the fiscal year ended February 28, 2005, and is incorporated herein by reference.                                             
|     |  |            
|     |  | *(xliii)    |  | Form of Director Stock Option Agreement under 1997 Equity and Performance Incentive Plan (as amended on June 25, 2004).  This Exhibit has been previously filed as an Exhibit to the Corporations Annual Report on Form
10-K for the fiscal year ended February 28, 2005, and is incorporated herein by reference.                                             
|     |  |            
|     |  | *(xliv)     |  | Form of Employee Stock Option Agreement (Revised) under 1997 Equity and Performance Incentive Plan (as amended on June 25, 2004) for grants
on or after May 1, 2007.  This Exhibit has been previously filed as an Exhibit to
the Corporations Annual Report on Form 10-K for the fiscal year ended February 28, 2007, and is incorporated herein by reference.
|     |  |            
|     |  | *(xlv)      |  | Form of Director Stock Option Agreement (Revised) under 1997 Equity and Performance Incentive Plan (as amended on June 25, 2004) for grants on or after May 1, 2007.                                                                                                                                                                                            
|     |  |            
|     |  |             |  | This Exhibit has been previously filed as an Exhibit to the Corporations Annual Report on Form 10-K for the fiscal year ended February 28, 2007, and is incorporated herein by reference.                                                                                                                                                                      
|     |  |            
|     |  | *(xlvi)     |  | Form of Employee Stock Option Agreement under 2007 Omnibus Incentive Compensation Plan.                                                                                                                                                                                                                                                                         
|     |  |            
|     |  |             |  | This Exhibit has been previously filed as an Exhibit to the Corporations Quarterly Report on Form 10-Q for the quarter ended May 25, 2007, and is incorporated herein by
reference.                                                                                                                                                                            



91



---

|      |  |             |  |                                                                                                                                                                                                                                                                                            
|----- |  | ----------- |  | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|Item  |  | Description
|      |  |            
|      |  | *(xlvii)    |  | Form of Director Stock Option Agreement under 2007 Omnibus Incentive Compensation Plan.                                                                                                                                                                                                    
|      |  |            
|      |  |             |  | This Exhibit has been previously filed as an Exhibit to the Corporations Quarterly Report on Form 10-Q for the quarter ended August 24, 2007, and is incorporated herein by reference.                                                                                                    
|      |  |            
|      |  | *(xlviii)   |  | Form of Restricted Shares Grant Agreement.   This Exhibit has been previously filed as an Exhibit to the Corporations Annual Report on Form
10-K for the fiscal year ended February 28, 2005, and is incorporated herein by reference.                                                    
|      |  |            
|      |  | *(xlvix)    |  | Performance Share Grant Agreement, dated August 2, 2005, between the Corporation andZev Weiss.                                                                                                                                                                                             
|      |  |            
|      |  |             |  | This Exhibit has been previously filed as an Exhibit to the Corporations Quarterly Report on Form 10-Q for the quarter ended August 31, 2005, and is incorporated herein by reference.                                                                                                    
|      |  |            
|      |  | *(l)        |  | Performance Share Grant Agreement dated August 2, 2005, between the Corporation and Jeffrey Weiss.  This Exhibit has been previously filed as an Exhibit to the Corporations Quarterly Report on
Form 10-Q for the quarter ended August 31, 2005, and is incorporated herein by reference.
|      |  |            
|      |  | *(li)       |  | Performance Share Grant Agreement, dated April 22, 2008, between the Corporation andZev Weiss.                                                                                                                                                                                             
|      |  |            
|      |  |             |  | This Exhibit is filed herewith.                                                                                                                                                                                                                                                            
|      |  |            
|      |  | *(lii)      |  | Performance Share Grant Agreement, dated April 22, 2008, between the Corporation and Jeffrey Weiss.                                                                                                                                                                                        
|      |  |            
|      |  |             |  | This Exhibit is filed herewith.                                                                                                                                                                                                                                                            
|      |  |            
|      |  | *(liii)     |  | Independent Contractor Agreement, dated December 14, 2005, between American Greetings and Joseph S. Hardin, Jr.  This Exhibit has been previously filed as an Exhibit to the Corporations Current Report on Form
8-K, dated December 14, 2005, and is incorporated herein by reference.   
|      |  |            
|21    |  |             |  | Subsidiaries of the Corporation.                                                                                                                                                                                                                                                           
|      |  |            
|      |  |             |  | This Exhibit is filed herewith.                                                                                                                                                                                                                                                            
|      |  |            
|23    |  |             |  | Consent of Independent Registered Public Accounting Firm.                                                                                                                                                                                                                                  
|      |  |            
|      |  |             |  | This Exhibit is filed herewith.                                                                                                                                                                                                                                                            
|      |  |            
|(31)a |  |             |  | Certification of Principal Executive Officer Pursuant to Rule 13a-14(a) of the Securities Exchange Act of 1934.                                                                                                                                                                            
|      |  |            
|      |  |             |  | This Exhibit is filed herewith.                                                                                                                                                                                                                                                            
|      |  |            
|(31)b |  |             |  | Certification of Principal Financial Officer Pursuant to Rule 13a-14(a) of the Securities Exchange Act of 1934.                                                                                                                                                                            
|      |  |            
|      |  |             |  | This Exhibit is filed herewith.                                                                                                                                                                                                                                                            
|      |  |            
|32    |  |             |  | Certification Pursuant to 18 U.S.C. Section 1350 as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.                                                                                                                                                                     
|      |  |            
|      |  |             |  | This Exhibit is filed herewith.                                                                                                                                                                                                                                                            



|* | Management contracts or compensatory plans or arrangements required to be filed as an exhibit hereto pursuant to Item 601 of Regulation S-K.
|- | --------------------------------------------------------------------------------------------------------------------------------------------



92



---

|(b) | Exhibits listed in Item 15 (a) 3. are included herein or incorporated herein by reference.
|--- | ------------------------------------------------------------------------------------------



|(c) | Financial Statement Schedules
|--- | -----------------------------

The response to this
portion of Item 15 is submitted below.



|3. | Financial Statement Schedules included in Part IV of the report:
|-- | ----------------------------------------------------------------

Schedule IIValuation and Qualifying Accounts

All other schedules for which provision is made in the applicable accounting
regulations of the SEC are not required under the related instructions or are inapplicable, and therefore have been omitted.



93



---

SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant
has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.



|                     |  |                                |  |              |  |                                                                           
|-------------------- |  | ------------------------------ |  | ------------ |  | --------------------------------------------------------------------------
|                     |  | AMERICAN GREETINGS CORPORATION
|                     |  |                                |  | (Registrant)
|                     |  |                                | 
|Date: April 29, 2008 |  | By:                            |  |              |  | /S/    CATHERINE M.
KILBANE                                               
|                     |  |                                |  |              |  | Catherine M. Kilbane, Senior Vice President, General Counsel and Secretary

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the
following persons on behalf of the Registrant and in the capacities and on the dates indicated:



|                                                           |  |                                                                                                  |  |       |  |               
|---------------------------------------------------------- |  | ------------------------------------------------------------------------------------------------ |  | ----- |  | --------------
|SIGNATURE                                                  |  | TITLE                                                                                            |  |       |  | DATE          
|                                                           |  |                                                                                                  | 
|/S/    MORRY
WEISS Morry Weiss                             |  | Chairman of the Board; Director                                                                  |  | ) ) ) |  |               
|/S/    ZEV
WEISS Zev Weiss                                 |  | Chief Executive Officer (principal executive officer);
Director                                  |  | ) ) ) |  |               
|/S/    JEFFREY
WEISS Jeffrey Weiss                         |  | President and Chief Operating Officer; Director                                                  |  | ) ) ) |  |               
|/S/    SCOTT S.
COWEN Scott S. Cowen                       |  | Director                                                                                         |  | ) ) ) |  |               
|/S/    JEFFREY D.
DUNN Jeffrey D. Dunn                     |  | Director                                                                                         |  | ) ) ) |  |               
|/S/    JOSEPH S. HARDIN,
JR. Joseph S. Hardin, Jr.         |  | Director                                                                                         |  | ) ) ) |  |               
|/S/    STEPHEN R.
HARDIS Stephen R. Hardis                 |  | Director                                                                                         |  | ) ) ) |  | April 29, 2008
|/S/    WILLIAM E.
MACDONALD, III William E. MacDonald, III |  | Director                                                                                         |  | ) ) ) |  |               
|/S/    MICHAEL J. MERRIMAN,
JR. Michael J. Merriman, Jr.   |  | Director                                                                                         |  | ) ) ) |  |               
|/S/    CHARLES A.
RATNER Charles A. Ratner                 |  | Director                                                                                         |  | ) ) ) |  |               
|/S/    JERRY SUE
THORNTON Jerry Sue Thornton               |  | Director                                                                                         |  | ) ) ) |  |               
|/S/    STEPHEN J.
SMITH Stephen J. Smith                   |  | Senior Vice President and Chief Financial Officer
(principal financial officer)                  |  | ) ) ) |  |               
|/S/    JOSEPH B.
CIPOLLONE Joseph B. Cipollone             |  | Vice President and Corporate Controller; Chief Accounting Officer (principal accounting officer) |  | ) ) ) |  |               



94



---

SCHEDULE IIVALUATION AND QUALIFYING ACCOUNTS

AMERICAN GREETINGS CORPORATION AND SUBSIDIARIES

(In thousands of dollars)



|                                     |  |                              |        |     |                                 |   |         |                                                |  |   |                     |         |  |                        |         |        |  |   |        |    
|------------------------------------ |  | ---------------------------- | ------ | --- | ------------------------------- | - | ------- | ---------------------------------------------- |  | - | ------------------- | ------- |  | ---------------------- | ------- | ------ |  | - | ------ | ---
|COLUMN A                             |  | COLUMN B                     |        |     | COLUMN C                        |   |         | COLUMN D                                       |  |   | COLUMN E            |        
|                                     |  |                              |        |     | ADDITIONS                       |   |         |                                                |  |   |                     |        
|Description                          |  | Balance atBeginning ofPeriod |        |     | (1)Charged to Costsand Expenses |   |         | (2)Charged (Credited)to OtherAccounts-Describe |  |   | Deductions-Describe |         |  | Balance atEnd ofPeriod |        
|Year ended February 29, 2008:        |  |                              |        |     |                                 |   |         |                                                |  |   |                     |         |  |                        |         |        |  |   |        |    
|Deduction from asset account:        |  |                              |        |     |                                 |   |         |                                                |  |   |                     |         |  |                        |         |        |  |   |        |    
|Allowance for doubtful accounts      |  | $                            | 6,350  |     |                                 | $ | (205    | )                                              |  | $ | 271                 | (B)     |  | $                      | 2,638   | (C)    |  | $ | 3,778  |    
|                                     |  |                              |        |     |                                 |   |         |                                                |  |   |                     |         |  |                        |         |        |  |   |        |    
|Allowance for seasonal sales returns |  | $                            | 57,584 | (A) |                                 | $ | 223,096 |                                                |  | $ | 1,539               | (B)     |  | $                      | 222,593 | (D)    |  | $ | 59,626 |    
|                                     |  |                              |        |     |                                 |   |         |                                                |  |   |                     |         |  |                        |         |        |  |   |        |    
|Allowance for other assets           |  | $                            | 28,000 |     |                                 | $ | 5,300   |                                                |  | $ |                    |         |  | $                      | 3,600   | (E)    |  | $ | 29,700 |    
|                                     |  |                              |        |     |                                 |   |         |                                                |  |   |                     |         |  |                        |         |        |  |   |        |    
|Year ended February 28, 2007:        |  |                              |        |     |                                 |   |         |                                                |  |   |                     |         |  |                        |         |        |  |   |        |    
|Deduction from asset account:        |  |                              |        |     |                                 |   |         |                                                |  |   |                     |         |  |                        |         |        |  |   |        |    
|Allowance for doubtful accounts      |  | $                            | 8,075  |     |                                 | $ | 2,905   |                                                |  | $ | 137                 | (B)     |  | $                      | 4,767   | (C)    |  | $ | 6,350  |    
|                                     |  |                              |        |     |                                 |   |         |                                                |  |   |                     |         |  |                        |         |        |  |   |        |    
|Allowance for seasonal sales returns |  | $                            | 67,159 | (A) |                                 | $ | 227,496 | (A)                                            |  | $ | 1,064               | (B)(A)  |  | $                      | 238,135 | (D)(A) |  | $ | 57,584 | (A)
|                                     |  |                              |        |     |                                 |   |         |                                                |  |   |                     |         |  |                        |         |        |  |   |        |    
|Allowance for other assets           |  | $                            | 30,600 |     |                                 | $ |        |                                                |  | $ |                    |         |  | $                      | 2,600   | (E)    |  | $ | 28,000 |    
|                                     |  |                              |        |     |                                 |   |         |                                                |  |   |                     |         |  |                        |         |        |  |   |        |    
|Year ended February 28, 2006:        |  |                              |        |     |                                 |   |         |                                                |  |   |                     |         |  |                        |         |        |  |   |        |    
|Deduction from asset account:        |  |                              |        |     |                                 |   |         |                                                |  |   |                     |         |  |                        |         |        |  |   |        |    
|Allowance for doubtful accounts      |  | $                            | 16,208 |     |                                 | $ | 2,504   |                                                |  | $ | (112                | )(B)    |  | $                      | 10,525  | (C)    |  | $ | 8,075  |    
|                                     |  |                              |        |     |                                 |   |         |                                                |  |   |                     |         |  |                        |         |        |  |   |        |    
|Allowance for seasonal sales returns |  | $                            | 85,369 | (A) |                                 | $ | 252,008 | (A)                                            |  | $ | (649                | )(B)(A) |  | $                      | 269,569 | (D)(A) |  | $ | 67,159 | (A)
|                                     |  |                              |        |     |                                 |   |         |                                                |  |   |                     |         |  |                        |         |        |  |   |        |    
|Allowance for other assets           |  | $                            | 37,500 |     |                                 | $ |        |                                                |  | $ |                    |         |  | $                      | 6,900   | (E)    |  | $ | 30,600 |    
|                                     |  |                              |        |     |                                 |   |         |                                                |  |   |                     |         |  |                        |         |        |  |   |        |    



Note A: Amount changed from prior year due to a reclassification entry.

Note B: Translation adjustment on foreign subsidiary balances.

Note C: Accounts charged off, less recoveries.

Note D: Sales returns
charged to the allowance account for actual returns.

Note E: Deferred contract costs charged to the allowance account and reduction to the account.



S-1