U. S. Securities and Exchange Commission Washington, D. C. 20549  FORM 10-QSB  [X] QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934  For the quarterly period ended September 30, 2007  [   ] TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from _____ to _____  Commission File No. 0-25319  MAUI GENERAL STORE, INC.
(Name of Small Business Issuer in its Charter)New York84-1275578(State of Other Jurisdiction of
incorporation or organization)(I.R.S.) Employer I.D. No.)  P.O. Box 297, Hana, Maui, HI   96713(Address of Principal Executive Offices)  Issuer's Telephone Number: (808) 248-8787  Indicate  by check mark  whether the  Registrant  (1) has filed all reports required to be filed by Sections 13 or 15(d) of the  Securities Exchange Act of 1934  during  the  preceding  12 months  (or for such shorter  period  that the Registrant was required to file such reports),  and (2) has been subject to such filing requirements for the past 90 days.  Yes   [X]                    No    [  ]  Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act)  Yes   [ X ]   No [   ]  APPLICABLE ONLY TO CORPORATE ISSUERS:  Indicate the number of shares outstanding of each of the Registrant's classes of common stock, as of the latest practicable date: November 6, 2007 Common Voting Stock: 140,000,000  Transitional Small Business Disclosure Format (check one):                 Yes [   ]           No [X]      Maui General Store, Inc. and SubsidiaryCondensed Balance SheetSeptember 30, 2007(Unaudited)ASSETSCurrent AssetsCash$1,042Total Assets$1,042LIABILITIES AND STOCKHOLDERS' DEFICIENCYCurrent LiabilitiesAccounts payable$12,501Loans payable - related party4,000Total Liabilities16,501Commitments and ContingenciesStockholders' DeficiencyCommon stock,  $0.001 par value; 500,000,000 shares authorized,140,000,000 shares issued and outstanding140,000Additional paid-in capital431,978Accumulated Deficit(587,437)Total Stockholders' Deficiency(15,459)Total Liabilities and Stockholders' Deficiency$1,042   See accompanying notes to condensed financial statements. 2      Maui General Store, Inc.Condensed Statements of OperationsFor the Three and Nine Months Ended September 30, 2007 and 2006(Unaudited)Three Months EndedNine Months EndedSeptember 30,September 30,2007200620072006Revenue$                    -$                  -$                -$                   -Operating ExpensesProfessional fees1,6692,81810,15516,802General and administrative4383411,9719,934Total Operating Expenses2,1073,15912,12626,736Loss from Operations(2,107)(3,159)(12,126)(26,736)Other IncomeMiscellaneous Income--35Total Other Income--35Provision for Income Taxes---Net Loss$            (2,107)$           (3,159)$      (12,091)$         (26,736)LOSS PER COMMON SHARE -BASIC AND DILUTEDNet Loss Per Share  - Basic and Diluted$              (0.00)$             (0.00)$          (0.00)$             (0.00)Weighted average number of sharesoutstanding during the period 
basic and diluted140,000,00090,000,000140,000,000105,793,704   See accompanying notes to condensed financial statements. 3     Maui General Store, Inc.Condensed Statements of Cash FlowsFor the Nine Months Ended September 30, 2007 and 2006(Unaudited)For the Nine Months EndedSeptember 30,20072006Cash Flows From Operating Activities:Net Loss$                 (12,091)$             (26,736)Adjustments to reconcile net loss to net cash used in operationsIn-kind contribution4,10110,128Changes in operating assets and liabilities:Accounts Payable5,0255,883Net Cash Used In Operating Activities(2,965)(10,725)Cash Flows From Financing Activities:Repayment of Loan payable - stockholder(5,000)(10,000)Proceeds from Loan payable - Stockholder9,00010,724Contributed Capital-10,000Net Cash Provided by Financing Activities4,00010,724Net Decrease in Cash1,035(1)Cash at Beginning of Period71Cash at End of Period$                    1,042$                        -Supplemental disclosure of cash flow information:Cash paid for interest$                            -$                        -Cash paid for taxes$                            -$                        -  See accompanying notes to condensed financial statements. 4  MAUI GENERAL STORE, INC. NOTES TO CONDENSEDFINANCIALSTATEMENTS SEPTEMBER 30, 2007 (UNAUDITED)    NOTE 1 BASIS OF PRESENTATION AND ORGANIZATION  (A) Basis of Presentation The accompanying unaudited financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America and the rules and regulations of the Securities and Exchange Commission for interim financial information.  Accordingly, they do not include all the information necessary for a comprehensive presentation of financial position and results of operations.  It is managements opinion however, that all material adjustments (consisting of normal recurring adjustments) have been made, which are necessary for a fair financial statements presentation.  The results for the interim period are not necessarily indicative of the results to be expected for the year.  (B) Use of Estimates In preparing financial statements in conformity with generally accepted accounting principles, management is required to make estimates and assumptions that affect the reported amounts of assets and liabilities and the disclosure of contingent assets and liabilities at the date of the financial statements and revenues and expenses during the reported period.  Actual results could differ from those estimates.  (C) Cash Equivalents For the purposes of the cash flow statement, the Company considers all highly liquid investments with original maturities of three months or less at the time of purchase to be cash equivalents.  (D) Earnings Per Share Basic and diluted net income (loss) per common share is computed based upon the weighted average common shares outstanding as defined by Financial Accounting Standards No. 128, Earnings Per Share.  As of September 30, 2007 and 2006, there were no common share equivalents outstanding.  (E) Income Taxes For the nine months ended September 30, 2007, the Company accounts for income taxes under the Statement of Financial Accounting Standards No. 109, Accounting for Income Taxes (Statement 109).  Under Statement 109, deferred tax assets and liabilities are recognized for the future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax bases.  Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years   5  MAUI GENERAL STORE, INC. NOTES TO CONDENSEDFINANCIALSTATEMENTS SEPTEMBER 30, 2007 (UNAUDITED)   in which those temporary differences are expected to be recovered or settled.  Under Statement 109, the effect on deferred tax assets and liabilities of a change in tax rates is recognized in income in the period that includes the enactment date.  (F) Recent Accounting Pronouncements  In September 2006, the FASB issued SFAS No. 157, Fair Value Measurements. The objective of SFAS 157 is to increase consistency and comparability in fair value measurements and to expand disclosures about fair value measurements.  SFAS 157 defines fair value, establishes a framework for measuring fair value in generally accepted accounting principles, and expands disclosures about fair value measurements. SFAS 157 applies under other accounting pronouncements that require or permit fair value measurements and does not require any new fair value measurements. The provisions of SFAS No. 157 are effective for fair value measurements made in fiscal years beginning after November 15, 2007. The adoption of this statement is not expected to have a material effect on the Company's future reported financial position or results of operations.  In February 2007, the Financial Accounting Standards Board (FASB) issued SFAS No. 159, The Fair Value Option for Financial Assets and Financial Liabilities  Including an Amendment of FASB Statement No. 115.  This statement permits entities to choose to measure many financial instruments and certain other items at fair value. Most of the provisions of SFAS No. 159 apply only to entities that elect the fair value option. However, the amendment to SFAS No. 115 Accounting for Certain Investments in Debt and Equity Securities applies to all entities with available-for-sale and trading securities. SFAS No. 159 is effective as of the beginning of an entitys first fiscal year that begins after November 15, 2007. Early adoption is permitted as of the beginning of a fiscal year that begins on or before November 15, 2007, provided the entity also elects to apply the provision of SFAS No. 157, Fair Value Measurements. The adoption of this statement is not expected to have a material effect on the Company's financial statements.  NOTE 2 RELATED PARTY TRANSACTIONS  For the period ended September 30, 2007, the Companys majority shareholder paid $4,100 of expenses which was treated for accounting purposes as contributed capital.  During 2007 the Companys president advanced the Company $9,000.  These advances are unsecured, non-interest bearing, and due on demand.  During 2007 the Company repaid $5,000 of the advances (see Note 3).     6  MAUI GENERAL STORE, INC. NOTES TO CONDENSEDFINANCIALSTATEMENTS SEPTEMBER 30, 2007 (UNAUDITED)   NOTE 3 ADVANCES FROM STOCKHOLDER  During 2007 the Companys president advanced the Company $9,000.  These advances are unsecured, non-interest bearing, and due on demand.  During 2007 the Company repaid $5,000 of the advances (See Note 2).  NOTE 4 STOCKHOLDERS DEFICIENCY  For the period ended September 30, 2007 the Companys majority shareholder paid $4,100 of  expenses which was treated for accounting purposes as contributed capital.  NOTE 5 GOING CONCERN  As reflected in the accompanying financial statements, the Company has an accumulated deficit of $587,437, a working capital and stockholders deficiency of $15,459 and currently has no operations.  These factors raise substantial doubt about the Companys ability to continue as a going concern.  The Companys continued existence is dependent upon its ability to raise capital and to successfully market and sell its products.  The financial statements do not include any adjustments that might be necessary should the Company be unable to continue as a going concern. NOTE 6 SUBSEQUENT EVENT  On October 11, 2007 the Companys president paid $790 of expenses on behalf of the company.  The payment is treated as an-kind contribution of capital.       7    ITEM 2. MANAGEMENTS DISCUSSION AND ANALYSIS  Results of Operations  We currently have no significant assets and no operations.  During the first nine months of 2007 we realized no revenue and incurred $12,126 in operating expenses.  Our operating expenses consist of fees to lawyers and accountants necessary to maintain our standing as a fully-reporting public company and other administration expenses, which are primarily rent payments. Our operating expenses in the first nine months of 2006 were greater than in the first nine months of 2007 because we incurred expenses in 2006 in connection with the implementation of a subsequently aborted merger with Palmera Holdings.  We do not expect the level of our operating expenses to change in the future until we again undertake to implement a business plan or effect an acquisition.  Liquidity and Capital Resources  At September 30, 2007 we had a working capital deficit of ($15,459), due to the fact that we had only $1,042 in cash to constitute our assets and owed $16,501, primarily to our professional advisors.  Our operations consumed only $2,965 of cash in the first nine months of 2007, since $4,101 of our expenses were an in-kind contribution of rental space by our principal shareholder and we increased our accounts payable by $5,025 during that period.  During the first nine months of 2006, our operations consumed $10,725, most of which was funded by a capital contribution made by the shareholders of Palmera Holdings as a condition to closing of the merger agreement. In the future, unless we achieve the financial and/or operational wherewithal to sustain our operations, it is likely that we will continue to experience negative cash flow.  To date we have supplied our cash needs by making private placements of securities and obtaining loans from management and shareholders.  We expect that our President will fund our operations until we have completed an acquisition of an operating company and that we will, therefore, have sufficient cash to maintain our existence as a shell company for the next twelve months, if necessary.  Our President is not required to fund our operations, however, by any contract or other obligation.  The report from our independent accountants on our financial statements for the year ended December 31, 2006 states that there is substantial doubt as to our ability to continue as a going concern.  In order to alleviate that doubt, our management is engaged in seeking to acquire, through the issuance of capital stock, either project financing or an operating business that can sustain its operations.  We cannot tell at this time whether such an acquisition will be accomplished.  We currently do not have enough cash to continue operations for the next twelve months.   8     Critical Accounting Policies  Our financial statements and related public financial information are based on the application of accounting principles generally accepted in the United States (GAAP). GAAP requires the use of estimates; assumptions, judgments and subjective interpretations of accounting principles that have an impact on the assets, liabilities, revenue and expense amounts reported. These estimates can also affect supplemental information contained in our external disclosures including information regarding contingencies, risk and financial condition. We believe our use if estimates and underlying accounting assumptions adhere to GAAP and are consistently and conservatively applied. We base our estimates on historical experience and on various other assumptions that we believe to be reasonable under the circumstances. Actual results may differ materially from these estimates under different assumptions or conditions. We continue to monitor significant estimates made during the preparation of our financial statements.  Our significant accounting policies are summarized in Note 1 of our financial statements. While all these significant accounting policies impact its financial condition and results of operations, the Company views certain of these policies as critical. Policies determined to be critical are those policies that have the most significant impact on the Companys financial statements and require management to use a greater degree of judgment and estimates. Actual results may differ from those estimates. Our management believes that given current facts and circumstances, it is unlikely that applying any other reasonable judgments or estimate methodologies would cause effect on our consolidated results of operations, financial position or liquidity for the periods presented in this report.  Recent Accounting Pronouncements  In September 2006, the FASB issued SFAS No. 157, Fair Value Measurements. The objective of SFAS 157 is to increase consistency and comparability in fair value measurements and to expand disclosures about fair value measurements. SFAS 157 defines fair value, establishes a framework for measuring fair value in generally accepted accounting principles, and expands disclosures about fair value measurements. SFAS 157 applies under other accounting pronouncements that require or permit fair value measurements and does not require any new fair value measurements. The provisions of SFAS No. 157 are effective for fair value measurements made in fiscal years beginning after November 15, 2007. The adoption of this statement is not expected to have a material effect on the Company's future reported financial position or results of operations.  In February 2007, the Financial Accounting Standards Board (FASB) issued SFAS No. 159, The Fair Value Option for Financial Assets and Financial Liabilities - Including an Amendment of FASB Statement No. 115. This statement permits entities to choose to measure many financial instruments and certain other items at fair value. Most of the provisions of SFAS No. 159 apply only to entities that elect the fair value option. However, the amendment to SFAS No. 115 Accounting for Certain Investments in Debt and Equity Securities applies to all entities with available-for-sale and trading securities. SFAS No. 159 is effective as of the   9    beginning of an entitys first fiscal year that begins after November 15, 2007. Early adoption is permitted as of the beginning of a fiscal year that begins on or before November 15, 2007, provided the entity also elects to apply the provision of SFAS No. 157, Fair Value Measurements. The adoption of this statement did not have a material effect on the Company's financial statements.  Off-Balance Sheet Arrangements  We do not have any off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on our financial condition or results of operations.  ITEM 3.  CONTROLS AND PROCEDURES  Evaluation of Disclosure Controls and Procedures.  Richard Miller, our Chief Executive Officer and Chief Financial Officer, carried out an evaluation of the effectiveness of the Companys disclosure controls and procedures as of September 30, 2007.  Pursuant to Rule13a-15(e) promulgated by the Securities and Exchange Commission pursuant to the Securities Exchange Act of 1934, disclosure controls and procedures means controls and other procedures that are designed to insure that information required to be disclosed by the Company in the reports that it files with the Securities and Exchange Commission is recorded, processed, summarized and reported within the time limits specified in the Commissions rules.  Disclosure controls and procedures include, without limitation, controls and procedures designed to insure that information the Company is required to disclose in the reports it files with the Commission is accumulated and communicated to our Chief Executive Officer and Chief Financial Officer as appropriate to allow timely decisions regarding required disclosure.  Based on his evaluation, Mr. Miller concluded that the Companys system of disclosure controls and procedures was effective as of September 30, 2007 for the purposes described in this paragraph.  Changes in Internal Controls.  There was no change in internal controls over financial reporting (as defined in Rule 13a-15(f) promulgated under the Securities Exchange Act or 1934) identified in connection with the evaluation described in the preceding paragraph that occurred during the Companys third fiscal quarter that has materially affected or is reasonably likely to materially affect the Companys internal control over financial reporting.  PART II   -   OTHER INFORMATION Item 6. Exhibits  31 Rule 13a-14(a) Certification 32 Rule 13a-14(b) Certification   10     SIGNATURES  Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the Registrant  has duly  caused  this  Report  to be  signed  on its  behalf by the undersigned thereunto duly authorized.  MAUI GENERAL STORE, INC.  Date: November 6, 2007 By: /s/ Richard Miller Richard Miller, Chief Executive Officer and Chief Financial Officer   11