U. S. Securities and Exchange Commission
                            Washington, D. C. 20549

                                 FORM 10-QSB

[X]    	QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES
        EXCHANGE ACT OF 1934

        For the quarterly period ended March 31, 2004

[ ]    	TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES
        EXCHANGE ACT OF 1934

        For the transition period from _____ to _____

                          Commission File No. 0-25319

                            MAUI GENERAL STORE, INC.
                ----------------------------------------------
                (Name of Small Business Issuer in its Charter)


           New York                                    84-1275578
 ----------------------------------------------------------------------------
 (State or Other Jurisdiction of              (I.R.S. Employer I.D. No.)
  incorporation or organization)

                       P.O. Box 297, Hana, Maui, HI 96713
                   ---------------------------------------
                   (Address of Principal Executive Offices)

                  Issuer's Telephone Number: (808) 248-8787


     Indicate by check mark whether the Registrant (1) has filed all reports
required to be filed by Sections 13 or 15(d) of the Securities Exchange Act
of 1934 during the preceding 12 months (or for such shorter period that
the Registrant was required to file such reports),  and (2) has been subject
to such filing requirements for the past 90 days.   Yes [X]      No [ ]


     APPLICABLE ONLY TO CORPORATE ISSUERS:  Indicate the number of shares
outstanding of each of the Registrant's classes of common stock, as of the
latest practicable date:

                        May 12, 2004
                        Common Voting Stock: 143,606,635


Transitional Small Business Disclosure Format (check one):  Yes [ ]    No [X]


<PAGE>



PART 1 - FINANCIAL INFORMATION

                   MAUI GENERAL STORE, INC. AND SUBSIDIARY
                       (A DEVELOPMENT STAGE COMPANY)
                          (A NEW YORK CORPORATION)
                              Denver, Colorado


                         CONSOLIDATED BALANCE SHEETS



                                              (Unaudited)
                                                March 31,     December 31,
                                                 2004             2003
                                              -----------------------------

ASSETS

Current Assets
 Cash and Cash Equivalents                    $      862      $    8,647
 Inventory                                        16,668           8,568
 Receivable - Stockholder                              -           2,003
                                                --------        --------
Total Assets                                  $   17,530      $   19,218
                                                ========        ========

LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIT)

Current Liabilities
 Accounts Payable                             $   34,750      $   96,200
 Deposits                                          2,500           2,500
 Accrued Expenses                                    820             739
 Advances from Stockholder                        24,997               -
                                                --------        --------
Total Liabilities                                 63,067          99,439

Stockholders' Deficit
 Common Stock - $.001 Par; 500,000,000
  Shares Authorized, 143,731,635 and
  143,606,635 Shares Issued and
  Outstanding, Respectively                      143,732         143,607
 Additional Paid-in Capital                      279,286         254,411
 Deficit Accumulated During Development Stage   (468,555)       (478,239)
                                                --------        --------
Total Stockholders' Equity (Deficit)             (45,537)        (80,221)
                                                --------        --------
Total Liabilities and Stockholders'
 Equity (Deficit)                             $   17,530      $   19,218
                                                ========        ========


The accompanying notes are an integral part of these financial statements.


<PAGE>
                    MAUI GENERAL STORE, INC. AND SUBSIDIARY
                         (A DEVELOPMENT STAGE COMPANY)
                           (A NEW YORK CORPORATION)
                                Denver, Colorado


CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS' EQUITY (DEFICIT)

<TABLE>
                                                               Deficit
                                                             Accumulated
                                                 Additional    During        Total
                          Number of     Common   Paid-In     Development  Stockholders'
                           Shares       Stock    Capital        Stage    Equity (Deficit)
-----------------------------------------------------------------------------------------
<S>                        <C>          <C>       <C>         <C>        <C>

Inception - January 3, 1995       -   $       -    $       -   $       -   $        -

Common Stock Issued in
 Exchange for Expenses
 Paid by Stockholders    13,781,635      13,782            -           -       13,782

Franchise Taxes Paid by
 Stockholder on Behalf
 of the Corporation               -           -        2,811           -        2,811

Common Stock Issued in
 Exchange for Membership
 Interest in Hana Pearl,
 LLC                     10,000,000 (1)  10,000        1,000     (15,498)      (4,498)

Common Stock Issued in
 Exchange for Shares in
 Maui General Store,
 Inc.                   111,520,000 (2) 111,520      225,780    (185,000)     152,300

Common Stock Issued for
 Cash                     6,100,000       6,100            -           -         6,100

Common Stock Issued in
 Exchange for Services    1,175,000       1,175            -           -         1,175

Net Loss for the Period           -           -            -    (202,401)     (202,401)
                        ---------------------------------------------------------------
Balance - December 31,
 2002                   142,576,635   $ 142,577    $ 229,591  $ (402,899)   $  (30,731)

                                     - continued -



(1) - This transaction reflects the share exchange pursuant to the membership
      interest purchase agreement with Hana Pearl, LLC.
(2) - This transaction reflects the share exchange pursuant to the stock
      purchase agreement with Maui General Store, Inc.


The accompanying notes are an integral part of these financial statements.



<PAGE>

                    MAUI GENERAL STORE, INC. AND SUBSIDIARY
                         (A DEVELOPMENT STAGE COMPANY)
                            (A NEW YORK CORPORATION)
                                Denver, Colorado


CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS' EQUITY (DEFICIT) - continued

                                                               Deficit
                                                             Accumulated
                                                 Additional    During        Total
                          Number of     Common   Paid-In     Development  Stockholders'
                           Shares       Stock    Capital        Stage    Equity (Deficit)
----------------------------------------------------------------------------------------
Balance - December 31,
 2002                   142,576,635  $ 142,577   $ 229,591   $ (402,899) $ (30,731)

Common Stock Issued in
 Exchange for Services      800,000        800           -            -        800

Convertible Notes
 Converted to Common Stock   40,000         40        9,960           -     10,000

Net Loss for the Period           -          -            -        (226)      (226)
                        -----------------------------------------------------------
Balance - March 31, 2003
 (Unaudited)            143,416,635    143,417      239,551    (403,125)   (20,157)

Common Stock Issued in
 Exchange for Services      150,000        150        4,900           -      5,050

Convertible Notes
 Converted to Common
 Stock                       40,000         40        9,960           -     10,000

Net Loss for the Period
 (Unaudited)                      -          -            -     (75,114)   (75,114)
                        -----------------------------------------------------------
Balance - December 31,
 2003                   143,606,635    143,607      254,411    (478,239)   (80,221)

Common Stock Issued in
 Exchange for Services      125,000        125       24,875           -     25,000

Net Income for the Period         -          -            -       9,684      9,684
                        ----------------------------------------------------------
Balance - March 31, 2004
 (Unaudited)            143,731,635  $ 143,732   $  279,286   $(468,555)  $(45,537)
                        ==========================================================


</TABLE>


<PAGE>



                     MAUI GENERAL STORE, INC. AND SUBSIDIARY
                          (A DEVELOPMENT STAGE COMPANY)
                             (A NEW YORK CORPORATION)
                                Denver, Colorado


CONSOLIDATED STATEMENTS OF OPERATIONS (UNAUDITED)

                                     Period From
                                  Date of Inception      Three Months Ended
                                  (January 3, 1995)           March 31,
                                Through March 31, 2004    2004         2003
                              ------------------------- ---------------------
Revenues, Net                        $  84,811          $  10,220  $    2,650

Cost of Goods Sold                      46,115              6,255           -
                                      --------           --------    --------
Gross Profit                            38,696              3,965       2,650

Operating Expenses
 Auto Expense                            3,135                  -           -
 Business Planning                       2,449                  -           -
 Consulting Services                    58,833                  -         893
 Office Expense                         10,219              2,220       1,097
 Organizational Costs                   16,956                  -           -
 Professional Fees                     144,745                158         349
 Rent Expense                           44,068                328           -
 Telephone Expenses                      6,713                215         201
 Travel and Entertainment               31,731                633         336
                                      --------           --------    --------
Total Operating Expenses               318,849              3,554       2,876
                                      --------           --------    --------
Income (Loss) Before Other Income     (280,153)               411        (226)

Other Income
 Forgiveness of Debt                     9,450              9,450           -
 Interest Income                         2,823                  -           -
                                      --------           --------    --------
Income (Loss) Before Provision for
 Taxes                                (267,880)             9,861        (226)

Provision for Taxes                        177                177           -
                                      --------           --------    --------
Net Income (Loss) for the Period    $ (268,057)         $   9,684   $    (226)
                                      ========           ========    ========
Weighted Average Number
 of Common Shares Outstanding:
 Basic                             136,622,788        143,689,053 142,576,635
                                   ===========        =========== ===========

 Diluted                           136,627,188        143,689,053 142,616,635
                                   ===========        =========== ===========
Loss Per Common Share:
 Basic                            $          -        $         - $         -
 Diluted                          $          -                  - $         -



<PAGE>


                   MAUI GENERAL STORE, INC. AND SUBSIDIARY
                       (A DEVELOPMENT STAGE COMPANY)
                         (A NEW YORK CORPORATION)
                              Denver, Colorado


CONSOLIDATED STATEMENTS OF CASH FLOWS (UNAUDITED)

                                     Period From
                                  Date of Inception      Three Months Ended
                                  (January 3, 1995)           March 31,
                                Through March 31, 2004    2004         2003
                              ------------------------- ---------------------
Cash Flows from Operating
 Activities
 Net Income (Loss) for the Period     $ (268,057)        $  9,684   $   (226)
 Non-Cash Adjustments
 Organizational Expenses Paid by
  Shareholders                            13,782                -          -
  Franchise Taxes Paid by Shareholders     2,811                -          -
  Issuance of Shares for Acquisition of
   Subsidiaries                          147,802
  Issuance of Shares for Services
   Rendered
   - Directors and Consultants             7,025                -        800

 Changes in Assets and Liabilities
  Inventory                              (16,668)          (8,100)      (700)
  Receivable - Stockholder                 2,003            2,003          -
  Accounts Payable                        84,747          (11,453)         -
  Deposits                                 2,500                -          -
  Accrued Expenses                           820               81          -
                                       ---------         --------   --------
Net Cash Flows from Operating
 Activities                              (23,235)          (7,785)      (126)
                                       ---------         --------   --------

Cash Flows from Investing Activities           -                -          -
                                       ---------         --------   --------

Cash Flows from Financing Activities
 Advances from (Advances to)
  Stockholder, Net                         2,003                -        780
 Proceeds from (Repayment on) Loan
  Payable                                      -                -        713
 Proceeds from Issuance of Convertible
  Notes                                   20,000                -          -
 Proceeds from Issuance of Stock           6,100                -          -
                                       ---------         --------   --------
Cash Flows from Financing Activities      24,097                -         67
                                       ---------         --------   --------
Net Change in Cash and Cash Equivalents      862           (7,785)      (659)

Cash and Cash Equivalents - Beginning of
 Period                                        -            8,647        331

Cash and Cash Equivalents - End of
 Period                               $      862         $  8,062    $   272
                                       =========          =======     ======


Supplemental Disclosures

Interest Paid                         $        -         $      -    $     -
Income Taxes Paid                     $        -         $      -    $     -



<PAGE>



                     MAUI GENERAL STORE, INC. AND SUBSIDIARY
                           (A DEVELOPMENT STAGE COMPANY)
                              (A NEW YORK CORPORATION)
                                  Denver, Colorado


CONSOLIDATED STATEMENTS OF CASH FLOWS (UNAUDITED) - continued

                                     Period From
                                  Date of Inception      Three Months Ended
                                  (January 3, 1995)           March 31,
                                Through March 31, 2004    2004         2003
                              ------------------------- ----------------------
NON-CASH INVESTING AND FINANCING ACTIVITIES

 Organizational Expenses Paid by
  Shareholders                    $   13,782            $      -      $      -
  Franchise Taxes Paid by
   Shareholders                   $    2,811            $      -      $      -
  Issuance of Shares for
   Acquisition of Subsidiaries    $  147,802            $      -      $
  Issuance of Shares for Services
   Rendered - Directors and
   Consultants in Payment of
   Accounts Payable               $   32,025            $ 25,000

  Payment of Expenses by
   Stockholder on Behalf of
   Corporation                    $   27,000            $ 27,000      $      -
  Convertible Notes Converted
   to Common Stock                $   20,000            $             $ 10,000




<PAGE>


                     MAUI GENERAL STORE, INC. AND SUBSIDIARY
                          (A DEVELOPMENT STAGE COMPANY)
                             (A NEW YORK CORPORATION)
                                 Denver, Colorado


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


Note A - The Company

	The Company was incorporated under the laws of the State of New York
on January 3, 1995 as Kelly Green Products, Inc.  Kelly Green Products, Inc.
did not have any operating activities prior to the acquisitions of Maui
General Store, Inc. (A Colorado Corporation) and Hana Pearl, LLC.

	On October 10, 2001, the Company acquired 100% of the outstanding
shares of Maui General Store, Inc. (A Colorado Corporation).  The shareholders
of Maui General Store, Inc. (A Colorado Corporation) exchanged their
stock for 111,520,000 shares of the Company's common stock. The majority
stockholder of the Company also holds the majority interest in Maui
General Store, Inc. (A Colorado Corporation). There was no change to the
business, management, location, policies or the assets and liabilities of
Maui General Store, Inc. (A Colorado Corporation).

	On October 10, 2001, in a separate transaction, the Company acquired a
100% interest in Hana Pearl, LLC (A Hawaii LLC) by exchanging 10,000,000
shares of the Company's common stock for the membership interest in Hana
Pearl, LLC. Hana Pearl, LLC was initially formed on November 9, 2000 as a
limited liability company under the laws of the state of Hawaii.

	On October 30, 2001, the Company changed its name to Maui General Store,
Inc.

	The noted acquisitions constitute a Recapitalization of the Companies
and as a reverse acquisition. Accordingly, the historical operations of Maui
General Store, Inc. (A Colorado Corporation) and Hana Pearl, LLC became
the operations of Maui General Store, Inc. (A New York Corporation).  The
accompanying financial statements reflect the financial position, results
of operations, and cash flows for all periods presented as if the
acquisitions had occurred at the beginning of the earliest period
presented.

        In the first quarter, Maui General Store, Inc. (A Colorado Corporation)
was dissolved.  The assets and liabilities of the Colorado Corporation
have been retained by Maui General Store, Inc. (A New York Corporation)

        Description of Business

        The Company was formed to merchandise "island products", initially
Hawaiian goods, and later, products from other islands. The products the
Company plans to offer will span a variety of categories, ranging from
coffee, candy, soaps and lotions to apparel. There will, however, be a
common island theme in all of the Company's products. Hana Pearl, LLC is
also a wholesaler of black and golden pearls, with the possibility of
opening a retail store in Maui, Hawaii. In addition, the Company intends
to create mail order catalogs of its products.

Note B - Principles of Consolidation

	The consolidated financial statements include the accounts of the
Company and its wholly owned subsidiary, Maui General Store, Inc. (A New York
Corporation) and Hana Pearl, LLC.  All significant intercompany balances
and transactions have been eliminated in consolidation.


                  MAUI GENERAL STORE, INC. AND SUBSIDIARY
                       (A DEVELOPMENT STAGE COMPANY)
                         (A NEW YORK CORPORATION)
                             Denver, Colorado


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


Note C - Basis of Presentation

	The condensed financial statements of Maui General Store, Inc. (the
"Company") included herein have been prepared by the Company, without
audit, pursuant to the rules and regulations of the Securities and
Exchange Commission (the "SEC").  Certain information and footnote
disclosures normally included in financial statements prepared in
conjunction with generally accepted accounting principles have been
condensed or omitted pursuant to such rules and regulations, although the
Company believes that the disclosures are adequate to make the
information presented not misleading.  These condensed financial
statements should be read in conjunction with the annual audited
financial statements and the notes thereto included in the Company's
annual report on Form 10-KSB.

	The accompanying unaudited interim financial statements reflect all
adjustments of a normal and recurring nature which are, in the opinion of
management, necessary to present fairly the financial position, results
of operations and cash flows of the Company for the interim periods
presented.  The results of operations for these periods are not
necessarily comparable to, or indicative of, results of any other interim
period or for the fiscal year taken as a whole.  Factors that affect the
comparability of financial data from year to year and for comparable
interim periods include non-recurring expenses associated with the
Company's registration with the SEC, costs incurred to raise capital, and
stock awards.

Note D - Common Stock

	In February, 2004, 125,000 shares of .001 par common stock were issued
in exchange for past legal services at .20 a share to reduce accounts
payable.

Note E - Advances from Stockholder

        Advances from stockholder consist of advances due on demand for working
capital purposes.  The amount due has an unstated interest rate and
contains no formal repayment terms.  During the fist quarter, there was
payment by stockholder for $27,000 for past accounting fees which reduced
accounts payable.

Note F - Going Concern

        The Company's financial statements have been presented on the basis
that it is a going concern, which contemplates the realization of assets and
the satisfaction of liabilities in the normal course of business. The
Company has reported net losses totaling $267,880 for the period from
date of inception (January 3, 1995) through March 31, 2004.  As a result,
there is an accumulated deficit of $468,555 at March 31, 2004.

        The Company's continued existence is dependent upon its ability to
raise capital or to successfully market and sell its products.  The financial
statements do not include any adjustments that might be necessary should
the Company be unable to continue as a going concern.




ITEM 2.  MANAGEMENT DISCUSSION AND ANALYSIS

         Results of Operations

         All of our revenue during the first quarter of 2004 was produced by
the operations of our subsidiary, Hana Pearl, LLC.  The revenue and direct
expenses of that business remained relatively unchanged from 2002 to 2003.
We do not expect any significant change in the business of Hana Pearl unless
we obtain the capital resources needed to expand its business into Internet
and catalog sales.

         Our administrative expenses during the quarter ended March 31, 2004
likewise was not significantly changed from the quarter ended March 31, 2003.
The expenses remain disproportionate to our revenue, since we incur legal and
accounting expenses, as well as travel expenses, as a result of being a
public company.

         Since we are now engaged in an ongoing effort to obtain the capital
resources needed to implement our business plan, we expect to continue to
incur administrative expenses that exceed our gross profit.  Therefore we
expect that we will continue to report net losses until we do obtain the
necessary capital investment.

Liquidity and Capital Resources

         At March 31, 2004 we had a working capital deficit of ($45,537),
primarily due to the fact that we had no accounts receivable and had $34,750
in accounts payable.  Our operations consumed $7,785 of cash in the quarter
ended March 21, 2004 despite our net income of $9,684, primarily due to the
fact that we reduced our accounts payable by $61,450 during the quarter.

         To date we have supplied our cash needs by making private placements
of securities and obtaining loans from management and shareholders.  We will
endeavor to continue this practice in the near-term.  However, no one has
committed to lend us any funds or purchase our securities in the future.

         Our management is engaged in seeking sources of capital to fund the
implementation of our business plan.  We cannot tell at this time whether such
funds will become available, nor what terms and conditions might be applicable
if we did obtain funding.

ITEM 3.  CONTROLS AND PROCEDURES

         Richard Miller, our Chief Executive Officer and Chief Financial
Officer, performed an evaluation of the Company's disclosure controls and
procedures as of March 31, 2004.  Based on his evaluation, he concluded that
the controls and procedures in place are sufficient to assure that material
information concerning the Company which could affect the disclosures in the
Company's quarterly and annual reports is made known to him by the other
officers and employees of the Company, and that the communications occur with
promptness sufficient to assure the inclusion of the information in the then-
current report.

         There have been no significant changes in the Company's internal
controls or in other factors that could significantly affect those controls
subsequent to the date on which Mr. Miller performed his evaluation.

PART II   -   OTHER INFORMATION

Item 6.	Exhibits and reports on Form 8-K.

        Reports on Form 8-K.  None

        Exhibits:

 	31	Rule 13a-14(a) Certification
        32      Rule 13a-14(b) Certification


                                   SIGNATURES

         Pursuant to the requirements of the Securities Exchange Act of 1934,
the Registrant has duly caused this Report to be signed on its behalf by the
undersigned thereunto duly authorized.

                                        MAUI GENERAL STORE, INC.


Date: May 13, 2004			By: /s/ Richard Miller
                                        -----------------------------------
                                        Richard Miller, Chief Executive
                                         Officer, Chief Financial Officer,
                                         Chief Accounting Officer



                      *       *       *       *       *

EXHIBIT 31: Rule 13a-14(a) Certification

I, Richard Miller, certify that:

   1.  I have reviewed this quarterly report on Form 10-QSB of Maui General
Store, Inc.;

   2.  Based on my knowledge, this  report does not contain any untrue
   statement of a material fact or omit to state a material fact necessary to
   make the statements made, in light of the circumstances under which such
   statements were made, not misleading with respect to the period covered by
   this  report;

   3.   Based on my knowledge, the financial statements, and other financial
information included in this  report, fairly present in all material respects
the financial condition, results of operations and cash flows of the small
business issuer as of, and for, the periods presented in this  report;

   4.  The small business issuer's other certifying officers and I are
responsible for establishing and maintaining disclosure controls and procedures
(as defined in Exchange Act Rules 13a-14 and 15d-14) for the small business
issuer and have:

   a)  Designed such disclosure controls and procedures, or caused such
disclosure controls and procedures to be designed under our supervision, to
ensure that material information relating to the small business issuer,
including its consolidated subsidiaries, is made known to us by others within
those entities, particularly during the period in which this  report is
being prepared;

   b)  Evaluated the effectiveness of the small business issuer's disclosure
controls and procedures and presented in this report our conclusions about the
effectiveness of the disclosure controls and procedures, as of the end of the
period covered by this report based on such evaluation; and

   c) Disclosed in this report any change in the small business issuer's
   internal controls over financial reporting that occurred during the small
   business issuer's most recent fiscal quarter (the small business issuer's
   fourth fiscal quarter in the case of an annual report) that has materially
   affected, or is reasonably likely to materially affect, the small business
   issuer's internal control over financial reporting; and

   5.  The small business issuer's other certifying officers and I have
disclosed, based on our most recent evaluation of internal controls over
financial reporting, to the small business issuer's auditors and the audit
committee of the small business issuer's board of directors (or persons
performing the equivalent functions):

   a)  All significant deficiencies and material weaknesses in the design or
operation of internal controls over financial reporting which are reasonably
likely to adversely affect the small business issuer's ability to record,
process, summarize and report financial information; and

   b)  Any fraud, whether or not material, that involves management or other
employees who have a significant role in the small business issuer's internal
controls over financial reporting.

Date: May 13, 2004             /s/ Richard Miller
                               --------------------------------------------
                               Richard Miller, Chief Executive Officer, Chief
                                Financial Officer



                     *       *       *       *       *


                EXHIBIT 32: Rule 13a-14(b) Certification


         The undersigned officer certifies that this report fully complies
with the requirements of Section 13(a) of the Securities Exchange Act of 1934,
and that the information contained in the report fairly presents, in all
material respects, the financial condition and results of operations of Maui
General Store, Inc.

         A signed original of this written statement required by Section 906
has been provided to Maui General Store, Inc. and will be retained by Maui
General Store, Inc. and furnished to the Securities and Exchange Commission
or its staff upon request.

Date: May 13, 2004                 /s/ Richard Miller
                                   -----------------------------------------
                                   Richard Miller (Chief executive officer,
                                   Chief financial officer)