Exhibit 10(xliii)

AMERICAN GREETINGS CORPORATION

STOCK OPTION AGREEMENT

1997 Equity and Performance Incentive Plan

Cleveland, Ohio



WHEREAS, the individual identified on the attached form, (the Optionee) is a director of American Greetings Corporation (the
Company); and WHEREAS, the Company is authorized under the attached 1997 Equity and Performance Incentive
Plan (Plan) to grant stock options to directors including the Optionee; NOW, THEREFORE, in consideration of
their mutual promises herein, the Company and the Optionee agree as follows: Subject to the terms and conditions set
forth in the Plan: (1)    The Company hereby grants to the Optionee options (Options) to
purchase the Class of Common Shares, par value $1 per share (Shares), of the Company in the amount and at the price indicated on the attached form, the option price being the market price of the Companys Class A Common Shares
quoted by the New York Stock Exchange (NYSE) on the day on which these Options are granted, and agrees to cause certificates for any Shares purchased hereunder (or other evidence of share ownership selected by the Company) to be
delivered to the Optionee upon receipt of the purchase price either (i) in cash or check; (ii) in whole or in part, Class A and/or Class B Common Shares of the Company valued (in the case of both Class A and/or Class B
Common Shares) at the time of exercise at least equal to the option price; (iii) by surrender of any other award or grant under the Plan valued at the time of exercise at least equal to the option price; or (iv) a combination of such
payment methods. (2)    The Options shall become exercisable, from time to time, in whole or in part,
according to the attached schedule, as long as the Optionee remains a director of the Company. Once the Options have become exercisable, all or any part of the Options shall be exercisable during the balance of the option period; provided, however,
if the Optionee shall die, become permanently disabled or incompetent, or has ten (10) or more years of continuous service with the Company and shall terminate as a director at age 65 (and on such other grounds as the Compensation Committee of
the Board may hereafter determine in its sole discretion), all Options represented by this Stock Option Agreement that have not vested shall become immediately exercisable in full. (3)    The Options shall terminate on the earliest of the following dates:  (a)
Ten years from the date on which they were granted; or  (b)
One year from the date of death or permanent disability or incompetence of the Optionee if the same was the cause of, or occurred within three months
after, termination of the Optionees service as a director of the Company; or  (c)
Six months and one day from the date of termination of service as a director in all other cases. In the event the Compensation Committee determines that the Optionee has intentionally committed an act materially inimical to the
interests of the Company, this Stock Option Agreement shall terminate at the date of such act, notwithstanding any other provision hereof. Nothing in this Section (3) shall be construed to modify or enlarge the rights of the Optionee as set
forth in Section (2) hereof. Nothing contained in this Stock Option Agreement shall limit whatever right the Company might otherwise have to terminate the service of the Optionee and the terms hereof shall not be affected in any manner by any
agreement between the Optionee and the Company. (4)     Persons receiving Options by will or by the
laws of descent and distribution may exercise the Options upon the terms provided for in the Plan and this Stock Option Agreement.


(5)    The
Options shall not be exercisable if at the time of exercise such exercise would require registration of the Class A or Class B Common Shares or other securities to be purchased hereunder under the Securities Act of 1933, as amended, or under
any similar federal securities law then in effect and such registration shall not then be effective. The Company shall register the Class A or Class B Common Shares or other securities covered by this Stock Option Agreement under any such law
if such registration shall be necessary to the exercise of the Options and the Compensation Committee in its sole discretion determines that such registration would not result in undue expense or hardship to the Company and that such registration is
desirable to effect the purposes for which the Options are granted. (6)    The Options may be
exercised by the Optionee by (a) delivering to the Company (Attention of the DirectorRetirement & Payroll or successor to such job title) written notice of the number and class of Shares with respect to which the Options are
being exercised, and (b) in those cases where the Optionee does not intend to immediately sell the Shares covered by the Options, paying the purchase price of the Shares being acquired plus any required withholdings. The Optionee shall have no
rights as a shareholder with respect to any Shares covered by the Options evidenced by this Stock Option Agreement until such time that the Option is exercised and the Optionee pays the full purchase price for the underlying Shares. In those cases
where the Optionee intends to immediately sell Shares covered by the Options, after notifying the Company of his or her intention to sell, the Optionee will receive the amount by which the sale price exceeds the grant price for such Shares, after
deducting applicable taxes and brokerage fees, but not interest that might otherwise be paid on an advance of moneys to the Optionee between the exercise and settlement dates. The sale price for both Class A and Class B Common Shares shall be
the price of Class A Common Shares as quoted by NYSE as of the close of business on the date of exercise. (7)    If any provision of this Stock Option Agreement conflicts with any provision in the 1997 Equity and Performance Incentive Plan, the provisions of the 1997 Equity and Performance Incentive Plan shall govern. AMERICAN GREETINGS CORPORATION [Non-Employee Director Form]