<TABLE> <S> <C>


<ARTICLE>                     5


<LEGEND>
                                  EXHIBIT 27.1

                       PLAY CO. TOYS & ENTERTAINMENT CORP.
                             FINANCIAL DATA SCHEDULE

This  schedule  contains  summary  information   extracted  from  the  condensed
consolidated  balance  sheet,  statements of operations and cash flows and notes
thereto  incorporated in Part 1, Item 1, of this Form 10-QSB and is qualified in
its entirety by reference to such financial statements.
</LEGEND>

<S>                             <C>
                <PERIOD-TYPE>                                                                         9-mos
                <FISCAL-YEAR-END>                                                               Mar-31-2000
                <PERIOD-END>                                                                    Dec-31-1999
                <CASH>                                                                           12,295,195
                <SECURITIES>                                                                              0
                <RECEIVABLES>                                                                       985,442
                <ALLOWANCES>                                                                              0
                <INVENTORY>                                                                      14,175,841
                <CURRENT-ASSETS>                                                                 28,689,217
                <PP&E>                                                                           12,144,350
                <DEPRECIATION>                                                                            0
                <TOTAL-ASSETS>                                                                   40,448,964
                <CURRENT-LIABILITIES>                                                            10,198,081
                <BONDS>                                                                                   0
                <PREFERRED-MANDATORY>                                                                     0
                <PREFERRED>                                                                      12,600,132
                <COMMON>                                                                                  0
                <OTHER-SE>                                                                        8,313,580
                <TOTAL-LIABILITY-AND-EQUITY>                                                     16,258,600
                <SALES>                                                                          30,691,580
                <TOTAL-REVENUES>                                                                 30,691,580
                <CGS>                                                                            17,370,835
                <TOTAL-COSTS>                                                                    14,785,816
                <OTHER-EXPENSES>                                                                          0
                <LOSS-PROVISION>                                                                          0
                <INTEREST-EXPENSE>                                                                1,648,089
                <INCOME-PRETAX>                                                                  (2,928,213)
                <INCOME-TAX>                                                                              0
                <INCOME-CONTINUING>                                                              (2,928,213)
                <DISCONTINUED>                                                                            0
                <EXTRAORDINARY>                                                                           0
                <CHANGES>                                                                                 0
                <NET-INCOME>                                                                     (2,928,213)
                <EPS-BASIC>                                                                            (.92)
                <EPS-DILUTED>                                                                          (.92)



</TABLE>