English Translation of Trademark License Agreement, dated as of October 14, 2007



 Exhibit 10.40 

English Translation 

October 14, 2007 
  

	1.	Yili Wu 

  

	2.	Shanghai Mecox Lane Information Technology Co., Ltd. 

  

 
 Trademark
License Agreement 
  
  

 

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 THIS AGREEMENT is made on October 14, 2007 

BETWEEN: 
  

	1.	Yili Wu (the “Licensor”); and 

  

	2.	Shanghai Mecox Lane Information Technology Co., Ltd. (the “Licensee”). 


WHEREAS the Licensor is the proprietor of the Trade Mark (as hereinafter defined) and is prepared to grant the Licensee and its affiliates a licence to
use the Trade Mark upon the terms hereinafter contained. 
 NOW in accordance with Article 40 of the Trademark Law of the People’s Republic
of China and Article 43 of the Implementing Regulations of the Trademark Law of the People’s Republic of China, the Licensor agrees to authorize the Licensee to use its registered trade mark “Weilin”



 with its registration No. 4314866 (the “Licensed Trade Mark”) on the products of non-medical nutrient fluid; non-medical nutrient cream; non-medical nutrient powder; non-medical nutrient capsule; edible
propolis (bee glue); non-medical royal jelly; herbal jelly; young pigeon fine; bird’s nest with rock candy; and chicken essence with cordyceps of Class 30. 
  

	1.	DEFINITIONS 

 1.1 In this Agreement unless
the context otherwise requires: 
  

			
	“Duration”	  	means from October 14, 2007 till October 13, 2017.
		
	“Trade Mark”	  	“Weilin”




		
	“PRC”	  	means the People’s Republic of China
		
	“Products”	  	Consistent with the Registration Certificate of the Trademark.


1.2 The headings to and numbering of the clauses of this Agreement are for ease of reference only and will not affect the interpretation, application or
construction of this Agreement. 
  

	2.	LICENCE 

 2.1 For the Duration of this
Agreement, the Licensee and its affiliates are hereby granted a licence to use the Trade Mark on the Products for free provided that the Licensee complies with the terms of this Agreement regarding such use. Affiliates of the Licensee shall refer to
any entities controlled by, under the common control with, or controlling the Licensee. 
  

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 2.2 This licence shall be exclusive, and the Licensor shall not permit anyone else other than the Licensee
to use the Trade Mark, unless otherwise stipulated by both parties. 
 2.3 The Licensee undertakes not to use the Trade Mark whether by itself
or as part of any other identification or name upon any goods not manufactured according to specifications supplied by the Licensor and according to the Standard of Quality as hereinafter defined nor in any documents or otherwise except in relations
to the goods so manufactured. 
 2.4 The Licensed Trade Mark and its feature: No. 4314866, “Weilin” 



 
 2.5 The licensed items with respect to the Trade Mark: consistent with the Registration Certificate of the
Trademark. 
 2.6 The term of the license: from October 14, 2007 till October 13, 2017. 

 

	3.	STANDARD OF QUALITY 

 3.1 The Licence to
Use shall apply to the Products provided that them complies with the Standard of Quality in materials and workmanship set by the Licensor particulars of which shall on the signing hereof be disclosed in confidence to the Licensee (herein called
“the Standard of Quality”). 
 3.2 The Licensee shall ensure that the Products manufactured comply with the sampling and testing in
the next clause mentioned and otherwise are subject to screening for compliance with the Standard of Quality. 
 3.3 It shall not be necessary
for the Licensor to provide constant supervision of the production for the Licensee of the Products. It shall be sufficient that the Licensee will from time to time on request by the Licensor supply at its own cost random samples of the Products to
the Licensor and that the Licensor may on reasonable notice during business hours by its authorised representative visit places of production materials used and storage and packaging of the finished Products. 

3.4 The Licensor has the right and obligation to supervise the quality of products on which the Licensee uses the Licensed Trade Mark. The Licensee shall
ensure that the quality of its products complies with the national laws and related standards. 
  

	4.	TRADEMARK 

 4.1 The Licensee shall use the
Trade Mark precisely as spelt or drawn by the Licensor and shall observe any reasonable direction given by the Licensor as to colours and the size of the representations of the Trade Mark and the manner and disposition thereof on the Products or
their containers. The identification of the Licensed Trade Mark: after the identification of the Licensed Trade Mark is confirmed and consented by the Licensor, the Licensee can print and use it by itself. The Licensee shall not change the feature
of the registered trademark without permit. 
  

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 4.2 The Trade Mark shall where it is reasonable so to do be accompanied by words descriptive of the Products
or shall be composed of capital letters entirely or otherwise distinguished from the accompanying text to make clear that the words are Trade Mark. 

4.3 The Licensee shall indicate the name of the Licensee and the place of production on the products on which the Licensed Trade Mark is used.

 4.4 Any advertising material to be used by the Licensee shall first be submitted to the Licensor for its approval. Each of the parties hereto
agrees to co-operate in the devising of appropriate advertisements. 
  

	5.	RIGHTS TO TRADEMARK 

 5.1 The Licensor
ensures that the Trade Mark is a registered trademark legally owned by the Licensor and the Licensor is the rights owner of the Trade Mark and have absolute right to dispose of the Trade Mark. No security in any form has been set up on the Trade
Mark. The Trade Mark is attached with positive goodwill. The Licensee agrees that the Licensor owns all the rights to the Trade Mark both during the term of this Agreement and thereafter and the Licensee agrees never to challenge the validity or
ownership of the Trade Mark or that the use thereof by the Licensee is on behalf of the Licensor as a licensee under its control. 
 5.2 Within
the term of this Agreement, if the Licensor needs to transfer the Trade Mark, it shall obtain a written consent of the Licensee and ensure that the Licensee shall have the priority to purchase the Trade Mark on the same conditions. 

 

	6.	REGISTRATION OF THE TRADEMARK IN THE PRC 


6.1 As the registration of the Trade Mark in PRC has been vested in the Licensor, the Licensee shall be entitled to the rights under such registrations as
are granted by this Agreement and the Licensor shall at the request and expense of the Licensee do all acts and execute all documents for establishing the Licensee as a user hereunder and where applicable for the registration of the Licensee’s
permitted use at the Trade Mark Registry. 
 6.2 As the Trade Mark have been registered, the Licensee shall in the representation of the Trade
Mark used by the Licensee in relation to the Products append or place adjacent to or related to the Trade Mark such inscriptions for indicating that the Trade Mark are registered. 

 

	7.	MARKETING 

 7.1 Unless otherwise agreed in
writing between the parties hereto, the Licensee hereby agrees not to market any Products which do not bear the Trade Mark without the prior written consent of the Licensor. 

7.2 The Licensee shall prior to the acceptance of any order for Products refer the same to the Licensor and shall not accept or execute the same without
the permission of the Licensor. 
  

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	8.	PROTECTION OF NAME OR STYLE 

 8.1 In the
event of any infringement of the Trade Mark coming to the notice or knowledge of any of the parties hereto, it shall forthwith notify the other party and thereupon any party may put forward proposals for dealing with the situation and call a meeting
with a view to reaching a decision on the action to be taken. 
 8.2 No party hereto shall be obliged to commence proceedings against any
infringer but should any party decide so to do the other party shall at its own expense provide any information documents or things in its possession relevant to such proceedings. Any party so deciding to commence proceedings shall have the control
thereof and shall be entitled to claim any damages awarded in its favour. 
 8.3 In the event that both parties hereto decide to commence
proceedings against an infringer they shall subject to any agreement of the contrary made at the time share the cost and expense equally and they shall share any damages awarded in their favour equally except that if either party can show that the
losses which it suffered by such infringement during the period in respect of which damages are awarded exceeds the losses suffered by the other party, such party shall be entitled to a greater share of the damages. 

 

	9	SUBLICENSE 

  

	9.1	The Licensee has the right to sublicense the Trade Mark to any other parties for use. 


 

	10.	TERMINATION 

 10.1 The Licensor shall have
the right to terminate this licence Agreement forthwith on the occurrence of any one of the following events: 
  

	 	(1)	if a receiver is appointed for the business, properties or assets, or any other part of the Licensee; 


 

	 	(2)	if the Licensee fails to perform or observe any of the other terms of this Agreement on its part to be performed or observed and fails to remedy the breach within 30
days of a notice from the Licensor to remedy the same; 

  

	 	(3)	if the Licensee enters into liquidation whether compulsorily or voluntarily (other than for the purpose of amalgamation or reconstruction) or compounds with its
creditors or takes or suffers any similar action in consequence of debt. 

  

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 10.2 If the Licensee shall fail to obtain Products of a quality which meets the approval of the Licensor or
if the Licensee shall abandon the marketing and sale of the Products or if the Licensee shall be in breach of any of the terms of this Agreement regarding the use of the Trade Mark, the Licensor shall be entitled to terminate this Licence by 30 days
notice in writing to the Licensee. 
 10.3 In any other circumstances the Licensor shall be entitled to terminate this licence by giving twelve
months notice in writing at any time to the Licensee. 
  

	10.4	On termination of this licence however arising the Licensee shall: 

  

	 	(1)	forthwith cause notice of the termination of this licence Agreement to be given to all manufacturers and suppliers with whom the Licensee has previously dealt;


  

	 	(2)	ensure that all such manufacturers and suppliers forthwith cease to make the Products or any part thereof; 


 

	 	(3)	obtain from such manufacturers and suppliers and from the Licensee’s own stocks such quantities of the Products as shall have been produced bearing the Trade Mark
together with all advertising and promotional material packaging and stationery referring to the Trade Mark and cause the same to be delivered or made available to the Licensor or as the Licensor may direct upon re-imbursement to the Licensee of the
cost price to the Licensee of such Products; 

  

	 	(4)	cease to use the Trade Mark in any manner whatsoever. 


10.5 Upon the termination (howsoever arising) of this Agreement the Licensee shall join with the Licensor in any application which may be necessary to
cancel the registration of the Licensee as registered use in respect of the Trade Mark. 
  

	11.	MISCELLANEOUS 

 11.1 Any notice required
to be given hereunder may be given by telex or by sending the same through the post via prepaid envelope air-mail (in the case of an overseas address) addressed to the party concerned at its address above stated or any other address notified to the
other party for the purposes of this clause and any notice so given shall be deemed to have been served on the second day after the day on which it was posted in the case of inland mail, on the day on which it was dispatched in the case of local
telex, on the next day after the day on which it was dispatched (reckoned at the place of dispatch) in the case of international telex and on the tenth day after the day on which it was posted in the case of air-mail. In proving service by mail it
will be sufficient to prove that the envelope containing the notice was duly stamped addressed and posted as aforesaid. 
  

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 11.2 The clause headings in this Agreement are inserted for convenience only and should be ignored in
construing this Agreement. 
 11.3 This Agreement shall be governed by the laws of the China Mainland. Both parties hereto agree that the
people’s court in the place where the Licensee is located (Xuhui district of Shanghai) shall have the non-exclusive jurisdiction. 
 11.4
In the event that any clauses hereof are inconsistent with provisions in the Trademark Law and the Implementing Regulations of the Trademark Law, such clauses shall be automatically invalid and the provisions in the Trademark Law and the
Implementing Regulations of the Trademark Law shall prevail. 
  

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 IN WITNESS whereof the parties hereto have caused this Agreement to be executed by their authorized
representatives on the date first written above. 
  

			
	Yili Wu
		
	Signature:	 	/s/ Yili Wu

  

Shanghai Mecox Lane Information Technology Co., Ltd. 

Signature: 
 [seal: Shanghai Mecox Lane
Information Technology Co., Ltd.] 
  

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