# Patent

## Title
Centralized rules repository for smart phone customer care

## Abstract

A telecommunications network includes a plurality of operators, each performing customer service activities. Each operator uses an analytics engine to apply troubleshooting rules to help diagnose customer problems. In addition to a local rules repository at each of the different operators, a centralized rules repository is used to collect domain knowledge of the different operators. Additionally, rules generated by software vendors and device manufacturers are also included in the centralized rules repository. By accessing this centralized rules repository, the local rules repositories can be updated with rules from these other sources, thereby increasing the rules available for each individual operator.

## Background
Priority is claimed to U.S. Provisional Patent Application No. 60/602,017, filed in the U.S. Patent and Trademark Office on Aug. 17, 2004.


BACKGROUND
Recent advances in mobile wireless devices and telecommunications networks have permitted significant computing power to become available at the end user's device. With the proliferation of next generation smartphones and wireless PDAs, significant intelligence can be pushed out to the subscriber terminal. In addition, mobile data networks have been deployed around the world. These networks provide fast reliable packet data to subscriber's mobile devices. At the same time, intelligent mobile devices (smartphones) have emerged as capable computing platforms with considerable processing power, onboard storage and memory.
Smartphones are devices running feature rich operating systems such as Symbian, PalmOS, Microsoft WinCE, BREW (Binary Runtime Environment for Wireless) and Java MIDP compliant devices. Due to the complex nature and multitude of new features, these smartphone devices are difficult to configure; compounded with limited keyboards, entering information such as personal details and configuration settings is not only difficult but also highly prone to human errors. A combination of feature complexity and configuration requirements has increased the difficulty of providing customer support for these types of devices.
With the wide availability of downloadable services and applications available for smartphone users, and the increasing costs of customer care, ensuring efficient and less-cumbersome support when problems arise is an increasing necessity. In contrast to traditional customer service applications that are available in contact centers today, CSRs (Customer Service Representatives) must undertake the extensive and time-consuming task of asking customer's complex questions pertaining to their wireless devices for problem diagnosis. This requires CSRs to be experts on smartphones and their applications, and also requires customers to spend an increasing amount of time on the telephone to receive support for their applications. The result is increased support costs, increased call handling times, complex diagnostic processes and overall frustration.
The current method of gathering and obtaining smartphone information required for diagnostics is manual and therefore complex, time consuming and prone to human errors. These methods leave both the subscribers and customer support staff frustrated. In addition, obtaining diagnostic information requires a specialized support staff and contact centers must therefore hire and train specialized staff for specific tasks. For the service provider the customer support process is increasing in complexity. Once device-specific profiles have been obtained from subscriber devices, inconsistencies are identified in the subscriber's configuration data in order to diagnose and resolve problems. The level of expertise required by the CSR to understand numerous smartphone devices and to search for up-to-date configuration data leads to increased costs in training, call-durations, and the overall operational costs. Thus a need currently exists for improvements in providing customer support that is more efficient and economical for the service provider and faster and simpler for the subscriber.
SUMMARY
Accordingly, embodiments of the present invention relate to centralizing customer support information so that multiple customer support representatives can access this information when providing customer support and diagnostics to various subscribers. Additionally the systems and methods described herein contemplate distribution of this information to local storage repositories from a central repository and vice versa.
In particular, one aspect of the present invention relates to a telecommunications network for providing mobile device diagnostic services. According to this aspect, the network includes a respective local rules repository associated with one or more wireless operators providing wireless service, wherein each respective rules repository is configured to store a respective set of local rules. Also included in the network is a centralized rules repository in communication with each of the respective local rules repositories to, thereby, bi-directionally exchange one or more rules, wherein the centralized rules repository is configured to store a set of centralized rules. Additionally, the network includes a respective computer-implemented customer service application associated with the one or more wireless operators and in communication with the respective local rules repository of the associated wireless operator, wherein the customer service application is configured to access the respective local rules repository to provide mobile device diagnostic services.
Another aspect of the present invention relates to a centralized rules repository. In accordance with this aspect of the invention, the rules repository includes a computer-implemented storage configured to store a first set of rules and distribute a second set of rules. Also the rules repository includes a respective first communications link with each of one or more wireless operators, wherein each respective first communications link is configured to receive first incoming rules from a particular wireless operator and to transmit outgoing rules to that particular wireless operator.
Yet another aspect of the present invention relates to a method for providing customer service diagnostics. In accordance with this method, a set of rules are stored at a central repository, and selected ones of these rules are distributed to each of a plurality of wireless operators. In accordance with this method, the wireless operators can also transmit rules to the central repository.
Still another aspect of the present invention relates to a customer service system that includes an analytics engine configured to diagnose a mobile device based on a plurality of rules and a computer-implemented local rules repository in communication with the analytics engine and configured to store the plurality of rules. The system also includes a communications link between the local rules repository and a centralized rules repository, wherein the centralized rules repository includes computer-implemented storage to store additional rules.
Although a smartphone is used in embodiments of the present application, other types of mobile devices can also be used, such as a personal data assistant (PDA), or any type of wireless-networked computer, including a computer embedded in an appliance. For instance, the “smartphone” could in fact comprise a PDA or advanced PDA, a mobile terminal, a camera, a toy, a gaming station, a vending machine, a vehicle, an appliance (such as a microwave oven or a coffee maker), or practically any kind of device capable of using data transmission means for communication. In addition to operation within a wireless environment, aspects of the present invention also provide benefits within other environments where complex device configuration is part of a customer service program. For example, customer service operations of broadband Internet connection providers, e.g., cable TV companies, would also benefit from the availability of a centralized rules repository in accordance with the principles of the present invention.



DRAWINGS
FIG. 1 illustrates an overview of a computer-implemented environment for providing customer care in accordance with embodiments of the present invention.
FIG. 2 illustrates a schematic view of a centralized rules repository in communication with multiple operators in accordance with embodiments of the present invention.
FIGS. 3 through 5 illustrate example screens of a graphical user interface for creating and editing rules.
FIG. 6 depicts a flowchart of an example method for centralizing and distributing rules in accordance with the principles of the present invention.



DESCRIPTION
The diagram in FIG. 1 shows an example high-level architecture overview of the present system 100. This system is described briefly herein as an example environment in which a rules repository may be implemented in accordance with the embodiments of the present invention. One of ordinary skill will recognize that a variety of different computer platforms, software, and peripherals can be used to implement the example system 100.
The system component referred to in this detailed description and the figures as the “Mobile Care Engine” 101 has the logic to apply rules from the Rules Repository 104 and compare device profile data with the “reference values” to identify inaccuracies and inconsistencies. The Mobile Care Engine 101 consists of a Rule Server 102 and Analytics Engine 103.
The Rules Repository 104 contains the domain knowledge coded in the form of rules. The rules may be written in a high-level business language that relates to the domain, storing the rules in the repository 104. Both the Mobile Care Engine 101 and the Rules Authoring Interface 108 employ the Rules Repository 104.
Data Stores 105, 106 include one or more databases used to: (1) store the “Reference Values” (i.e. actual, required values for different fields) (e.g. SMTP Server, Gateway IP addresses, User name, Passwords etc.); and (2) gather, classify and store device profile data that has been collected from various devices over a period of time.
In embodiments, illustrated in FIG. 1, the system 100 includes two data stores: (1) a Mobile Care Data Store 105 to store device “Reference Values” as they should be; and (2) a Device Profile Data Store 106 to store device profiles as “Gathered Values” gathered from individual devices 106.
Preferably, the Data Stores 105, 106 are hosted by a JDBC-compliant database system. Within such an environment, as would be understood by one of ordinary skill, connection from an application server (not shown) may be handled by a connection pool (not shown) where a set number of connections are established by the application server and distributed to threads requiring a database connection. Connection from the Mobile Care Engine 101 may be handled by a dedicated connection for each analytics engine 103 process.
Once device data is collected 106, the Analytics Engine 103 compares the data against the “Reference Values” 105 for validation purposes and highlights the inconsistencies in the profile. For example, if the firmware version collected from the subscriber's device is v1.0 and the Analytics Engine 103 identifies the latest version to be 1.1, it is highlighted in the CSR-GUI 109. This leads to easier resolution of a customer's problem and the issue can further be resolved by uploading the latest version of the firmware to the subscriber's device.
The Mobile Care Engine (MCE) APIs 107 expose the mobile care engine 101 for connecting with external components. As shown in FIG. 1, the Mobile Care Engine 101 exposes an API for connectivity with any external applications either synchronously preferably using Remote Method Invocation (RMI) or asynchronously preferably using Java Message Service (JMS). As an example, both the Rules Authoring Interface 108 and the CSR-GUI 109 use the MCE-APIs 107 for interaction with the internal components.
The Rules Authoring Interface 108 is the mechanism of creating, deleting, and modifying rules that are stored in the Rules Repository 104.
The CSR-GUI 109 is a graphical user interface used by the Customer Service Representative for viewing and analysis of the smartphone's device profile data. The CSR-GUI 109 is preferably a web-based XML-driven dynamic system. It displays the inconsistencies found by the Analytics Engine 103 highlighting the areas of incorrect information.
The CSR-GUI 109 presents the incorrect values as highlighted items thus allowing the CSR to quickly diagnose and resolve problems. This automated process reduces the time spent manually collecting information and therefore reduces the amount of time a subscriber and a CSR spend on a call, thereby promoting reduced customer care expenses.
An example high level description of the process followed by the present system 100 is as follows: (1) The smartphone setting profile is gathered from the device. (2) This profile is put in the Device Profile Data Store 106. (3) Using the rule set this profile is compared with the reference data in the Mobile Care Data Store 105. (4) Rules and analytics are applied to this profile. (5) The inconsistencies in this profile are highlighted. (6) These inconsistencies are preferably presented to the CSR via the CSR-GUI 109.
The Analytics Engine 103 is a component of the Mobile Care Engine 101 that applies business intelligence and rules-based scenario/symptoms to identify common or known problems/inconsistencies with a subscriber's smartphone.
The Analytics Engine 103 may work in conjunction with other application logic to present and identify current and required device information. Such application logic may include the Smartphone Profiler described in more detail in the previously incorporated patent applications. This method of analytics and presentation greatly simplifies the overall customer care process by automatically identifying inconsistencies in a smartphone subscriber's device settings.
Using a flexible rules-based approach, the Analytics Engine 103 can process device-specific data and correlate device profile characteristics with known problems. The Analytics Engine 103 preferably runs on its own process to connect to the main application server (not shown). The independent process enables the Analytics Engine 103 to be upgraded, load-balanced and failed-over transparently and separately from the application engine. The Analytics Engine 103 may use its own rule-compiler to allow for complex rules and filters.
The Analytics Engine 103 compares the latest information pertaining to data applications 105—for example, latest version numbers, device configuration settings and other configuration data required for operation of data services with the ones gathered from the device 106. The inconsistencies are then highlighted and presented in the CSR-GUI 109. Alternatively, or in addition, the inconsistencies may be highlighted on a display on the device itself, or otherwise presented or communicated to the subscriber, for instance, using a web application, phone, or interactive voice response (IVR) system. The transaction may be CSR-assisted or by selfcare.
The above described system 100 is useful by a single operator. However, a service provider or carrier may have operators in many different countries or geographical locations. Additionally, other operators or service providers may also be available in a particular geographical location. Accordingly, embodiments of the present invention contemplate a rules repository arrangement that benefits from the knowledge and information of numerous different operators.
In FIG. 2, an example environment 200 is illustrated in which there are n operators each with their own analytics engine/rules server 210 and respective local rules repositories 212, 220, 222. The operation of these components at each operator location is similar to that described with reference to system 100 of FIG. 1. The environment 200 also includes a centralized rules repository 206 that is in communication with the local rules repositories 212, 220, 222. One of ordinary skill will recognize that the communications path between the rules repositories may be implemented in a variety of equivalent ways without departing from the scope of the present invention. The communications link may be dedicated or, alternatively, be created on a periodic basis or “as-needed”. For example, connecting the rules repositories via the Internet is expressly contemplated by the present invention.
In operation, there are a variety of different ways that rules may be created or edited. The example environment 200 of FIG. 2 depicts a single rules authoring interface 202 separate from the operators. Embodiments of the present invention expressly contemplate multiple such rule authoring interfaces even though they are not explicitly depicted in FIG. 2. The rules authoring interface 202 may, for example, be used by device manufacturers or software application developers to write rules 204 for the centralized rules repository 206. In this way, the manufacturers and developers, who have detailed information about their products and their updates, can provide technical information to the operators. This reduces the expertise needed on the part of the operator's CSR personnel and eliminates the need for each operator to independently discover a problem that might exist. Additionally, if the rules relates to a problem (e.g. a particular version of an operating system being incompatible with a particular application), then the manufacturers and vendors can also provide solution information such as re-configuration setting details, patches, or software updates that fix the problem. These additional technical resources can be provided to the centralized rules repository 206 and stored there when updates are needed. Alternatively, a URL or other resource identifier may be stored within the centralized rules repository 206 which allows indirect access to the update or solution information. FIG. 2 illustrates that rules 214, 216, 218 are communicated from the centralized rules repository 206 to the respective local rules repositories 212, 220, 222 where they are stored for use by the local CSR personnel.
In addition the rules authoring interface 202, each operator may have its own rules authoring interface as depicted in FIG. 1. Using such an interface, the operator creates its own rules in addition to those received from the centralized rules repository 206. In FIG. 2, rules 208 generated by Operator 1 are shown being communicated to the centralized rules repository 206. Once the rules 208 are received, they can be incorporated into the centralized rules repository 206 and subsequently be included in the distributed rules 214, 216, 218.
FIG. 2 does not explicitly show all the possible communications paths between the different rules repositories. For example, each of the local rules repositories 212, 220, 222 may communicate rules to the centralized rules repository 206. Furthermore, in some instances, rules propagated to one local rules repository (e.g., 220) may be unneeded by another local rules repository e.g., 222) and, therefore, not propagated there.
In embodiments of the present invention the rules are advantageously “checked” or “validated” before being propagated between the different rules repositories. For example, certain rules may only apply to a specific technology (e.g., GSM, CDMA, etc.); other rules may only apply to certain specific devices or certain manufacturers; while other rules may only apply to certain language environments. Thus, for example, if operator 1, uses GSM as its underlying technology, it would be uninterested in rules to pertain to CDMA technology. Similarly, if a rule applied only to Motorola devices and an operator did not support such devices, then it would be uninterested in that particular rule. Conversely, one operator's rule may be specific to their network and, therefore, would not be useful to other operators.
Accordingly, the centralized rules repository 206 may check rules received from different operators against a variety of criteria to ensure they have some usefulness to other operators. If not, then the received rules are not necessarily added to the centralized rules repository 206. As an additional step, received rules may be “quarantined” until their validity is confirmed before being added to the centralized rules repository 206. In the other direction, the rules received from the centralized rules repository 206 at the local locations may be checked to see if they are applicable to the devices and technology used by that particular operator. Those rules that are not of interest can be discarded while those rules that are of interest can be stored.
One of ordinary skill will recognize that such selective rules propagation can be performed in a variety of functionally equivalent ways. For example, the central rules repository 206 may maintain a list of applicable devices and technologies for each operator. The central rules repository 206, then would be responsible for sending only pertinent rules to the appropriate operator. Alternatively, a protocol may be developed in which a request for updated rules received from an operator includes within itself an identification of which types of rules it is interested in. Another alternative is for the rule filtering process to be implemented at each local rules repository while the centralized rules repository 206 sends all new rules to each operator. Various combinations of these and other communications schemes can be used to selectively propagate rules between the repositories 206, 212, 220, 222 without departing from embodiments of the present invention.
Thus, in general, rules can be broadly classified into different categories. Three such categories are described below, merely by way of example. Other rule categorization scheme are contemplated within the scope of the invention that may provide more or less levels of specificity.
These are the type of rules that can be applied across a broad spectrum of situations and their efficacy remains the same. Preferably these would be authored by software application vendors. As an example a known problem with a particular application version having a memory leak across various supported platforms can be implemented as a Global Rule. Preferably, such a rule could be propagated to various wireless operators where these applications may be in use by their respective subscribers.
These are the type of rules that can be applied to only specific devices. Their applicability scope may be narrower than the Global Rules, but since the same device may be used by more than one wireless operator, they are still usable in more than one situation. Preferably, the device specific rules would be authored by device or software manufacturers. As an example a device firmware issue with a specific model of wireless data device having a problem may be implemented as a Device Specific Rule. Such a rule would be propagated to only those wireless operators who support this particular model of device.
These are the type of rules that can only be applied to specific wireless carriers/operators since these may be dependent on certain installed infrastructure. Their applicability scope is quite narrow and they can not be used every where. Preferably, these would be authored by an operator's personnel. As an example a rule to check certain “feature codes” for service activation can be implemented as a Carrier/Operator Specific Rule. Such a rule would only be of use to the wireless carrier/operator for whom it was created, and may not be shared with other operators because of its lack of applicability.
As a result of the environment depicted in FIG. 2 and described above, the centralized rules repository 206 includes a collection of rules that have been created by device manufacturers, software vendors, and various operators' CSR's. Each operator has a local rules repository (e.g., 212, 220, 222) that includes its own self-generated rules but also rules received from the centralized rules repository 206. As a result, the CSR personnel at each operator can benefit from the knowledge, experience, and information available through the centralized rules repository.
FIGS. 3-5 depict example interface screens for generating a rule using the rules authoring interface. Embodiments of the present invention are not intended to be limited to the specific example rules described herein but, rather, are intended to include any of the numerous different type of rules that can be used to capture business logic useful within a wireless customer care environment.
The example interface screen 300 of FIG. 3 includes a number of different components. For example, during rule creation, information regarding the rules status, priority, severity, and other characteristics can be specified. The screen 300 depicts drop down lists; however, other methods for receiving input can be used as well. In the example rule being created, three conditions are specified that must be satisfied: (1) the device is a “Blackberry 7280”, (2) the OS version is “4.1”, and (3) the IP address is “555.0.23.0.555”. If these conditions are satisfied, then the rule can specify some action or result. The drop down box 302 shows the variety of different conditions that can be specified when defining a rule. One of ordinary skill will appreciate that other types and numbers of conditions can be specified within a rule. For example, the “+” and “−” buttons 304 can be used to add an additional condition within a rule or to delete a condition from the rule.
FIG. 4 depicts another example rule editing interface screen 400. This screen 400 includes an “if” portion 402 of the rule and a “then” portion 404. This example rule is used by the analytics engine to determine if the “Access Point” is “internet.com” and the “User Name” is not “wapuser1”. If these conditions are met, then the analytics engine determines the User Name is incorrect and can facilitate its correction. This rule is not device specific but is applied to all devices. The setting within the “if” portion 402 specifies that “all” of the conditions must be met; one alternative would be to specify that “any” of the conditions must be met. The “if” portion 402 can be considered as defining a problem, while the “then” portion 404 defines a solution.
FIG. 5 depicts an interface screen 500 for editing yet another rule. This rule applies to Nokia 7610 devices and checks whether the application “Movie Director” is present. If so, then the rule specifies the URL for locating a solution. The interface screens and example rules just described are intended to show the variety of information that can be specified by a rule and the variety of ways of defining a rule. One of ordinary skill will recognize that other formats, computer languages, and data objects can be used to implement similar rules without departing from the scope of the present invention. Similarly, almost any customer care problem can be defined in terms of a “rule” using the example rules creation interface described herein.
FIG. 6 depicts a flowchart of an example method for sharing and distributing rules within a wireless customer care environment. In step 602, hardware manufacturers and/or software vendors create rules that relate to their products. These rules are then transmitted to a centralized rules repository. This gives the vendors a centralized mechanism to distribute and disseminate rules and bug fixes. Concurrently, in step 604, one or more operators generate rules as well based on their service personnel's knowledge and experiences. These rules are transmitted to the centralized rules repository also. This allows different operators to benefit from one another's knowledge and experience. Because some of these rules may not be applicable to all operators, a validation 608, or filtering, step may optionally be performed. This step can be performed at the operator's system to prevent any non-global rules from being transmitted out or can be performed at the centralized repository to eliminate any non-global rules that are received from an operator.
In step 606, the centralized repository stores all the rules from both the vendors and the operators. A number of different entities may host the centralized rules repository. For example, a wireless operator headquarters (or other administrative location), a software vendor, a hardware manufacturer, or a third party business entity are all entities that could host the centralized rules repository. In addition to the different host entities, the computer platform and technology to host the rules repository can vary as well. The centralized rules repository may resemble the technology of the local rules repositories described earlier or be implemented using functionally similar database systems and organizational structure.
The rules from the centralized rules repository are distributed or replicated to the various operators in step 610. The replication can occur in a “push model” where the centralized rules repository initiates the distribution of rules or in a “pull model” where each local rules repository initiates the transfer. One of ordinary skill will appreciate that a number of various schemes (e.g., timestamps, file flags, etc.) may be implemented to ensure new rules, or updated rules, are replicated in a timely manner to the local rules repositories without wasting bandwidth exchanging old rules. In step 612, the rules are received from the centralized rules repository and, if desired, filtered so that only rules pertinent to that particular operator are retained for storage. Ultimately, in step 614, the local rules repository is used in conjunction with other components of the customer care system to help efficiently diagnose and fix subscribers' problems.
The foregoing is considered as illustrative only of embodiments of the invention. Further, since numerous modifications and changes will readily occur to those skilled in the art, it is not desired to limit the invention to the exact processes, components and applications shown and described, and accordingly, all suitable modifications and equivalents may be resorted to, falling within the scope of the invention and the appended claims and their equivalents. For instance, the “smartphone” could in fact comprise a PDA or advanced PDA, a mobile terminal, a camera, a toy, a gaming station, a vending machine, a vehicle, an appliance (such as a microwave oven or a coffee maker), or practically any kind of device capable of using data transmission means for communication. Thus, by operation of embodiments of the present invention, most wireless customer care scenarios no longer require the same problem to be solved over and over again by a different CSR from ab initio.
By having a mechanism where business logic can be translated into rules that can be reused, shared and modified on the fly, tremendous efficiency can be achieved. This way once a problem has been solved, the next time a different subscriber calls with the same issue the CSR does not have to start from scratch; instead he leverages the already existing solution that his colleague may have come up with earlier. Furthermore, a centralize repository for business rules is created such that different operators can share and leverage the individual solutions that they each came up with as well as a centralized mechanism for software and hardware vendors to distribute solutions. A centralized rules repository also allows easy rule life cycle management and thus improves response time; thereby increasing overall customer satisfaction.
The present application is also related to the following pending U.S. patent applications all of which are incorporated herein by reference in their entirety: U.S. patent application Ser. No. 10/822,092 filed Apr. 9, 2004 entitled, MOBILE CARE FRAMEWORK; U.S. patent application Ser. No. 10/999,606 filed Nov. 29, 2004 entitled, SMARTPHONE PROFILER SYSTEM AND METHOD (based on U.S. Provisional Patent Application No. 60/525,794); and U.S. patent application Ser. No. 10/889,693 filed Jul. 12, 2004 entitled, MOBILE CARE ENGINE SYSTEM.
The foregoing embodiments (e.g. centralized rules repository for smart phone customer care) and advantages are merely examples and are not to be construed as limiting the appended claims. The above teachings can be applied to other apparatuses and methods, as would be appreciated by one of ordinary skill in the art. Many alternatives, modifications, and variations will be apparent to those skilled in the art.

## Claims

1. A telecommunications network for providing mobile device diagnostic services, comprising:
a respective local rules repository associated with one or more wireless operators providing wireless service, wherein each respective rules repository is configured to store a respective set of local rules;
a centralized rules repository in communication with each of the respective local rules repositories to, thereby, bi-directionally exchange one or more rules, said centralized rules repository configured to store a set of centralized rules; and
a respective computer-implemented customer service application associated with the one or more wireless operators and in communication with the respective local rules repository of the associated wireless operator, said customer service application configured to access the respective local rules repository to provide mobile device diagnostic services.

2. The network of claim 1, wherein the set of centralized rules includes one or more rules provided by one or more software developers or device manufacturers.

3. The network of claim 2, wherein the centralized rules repository is configured to transmit to the one or more wireless operators the one or more rules provided by one or more software developers or device manufacturers.

4. The network of claim 1, wherein each of the local rules repositories is configured to transmit a subset of the respective set of local rules, the subset being limited to rules that are applicable to another one of the one or more wireless operators.

5. The network of claim 4, wherein the centralized repository is configured to transmit one or more of the subset of the respective set of local rules to the one or more wireless operators.

6. A centralized rules repository in a telecommunications network for providing mobile device diagnostic services, the repository comprising:
a computer-implemented storage configured to store a first set of rules and distribute a second set of rules; and
a respective first communications link with each of one or more wireless operators, wherein each respective first communications link is configured to receive first incoming rules from a particular wireless operator and to transmit outgoing rules to that particular wireless operator.

7. The centralized rules repository of claim 6, further comprising:
a second communications link configured to receive second incoming rules from one or more device manufacturers or software vendors.

8. The centralized rules repository of claim 6, further comprising:
an incoming rules checker configured to determine which of the first incoming rules are applicable to more than one wireless operator and to store those rules in the computer-implemented storage.

9. The centralized rules repository of claim 6, further comprising:
an outgoing rules checker configured to determine which of the outgoing rules to that particular wireless operator are applicable to that particular wireless operator and transmitting those rules so determined.

10. The centralized rules repository of claim 6, further comprising:
a rules replicator configured to initiate transmitting outgoing rules to a specific wireless operator, wherein said rules replicator is configured to select which of the stored first set of rules to transmit as outgoing rules.

11. A method for providing customer service diagnostics in a wireless telecommunications network, the method comprising the steps of:
storing at a central rules repository a set of rules;
distributing a respective subset of the set of rules to each of a plurality of wireless operators;
receiving incoming rules from a particular wireless operator; and
transmitting outgoing rules to the particular wireless operator.

12. The method of claim 11, further comprising the steps of:
receiving first rules from one or more software vendors or device manufacturers; and
including the first rules in the stored set of rules.

13. The method of claim 11, further comprising the steps of:
receiving, from one of the plurality or wireless operators, second rules; and
including the second rules in the stored set of rules.

14. The method of claim 13, further comprising the steps of:
determining which of the second rules are operator-specific rules,
discarding the operator-specific rules; and
storing any remaining second rules in the stored set of rules.

15. The method of claim 11, wherein the step of distributing further includes the step of:
selecting the subset of rules to distribute to a particular wireless operator based on characteristics of that particular wireless operator.

16. The method of claim 15, wherein the characteristics include at least one of:
a technology infrastructure; an identity of one or more supported devices;
a list of supported languages; and
an identity of rules previously distributed to the particular wireless operator.

17. The method of claim 11, wherein the step of distributing further includes the steps of:
determining an updated set of rules, the updated set of rules including those rules in the stored set of rules that have changed since a previous distribution to a particular wireless operator;
determining an applicable set of rules, the applicable set of rules including those rules in the updated set of rules that are applicable to the particular wireless operator; and
distributing the applicable set of rules to the particular wireless operator.

18. A customer service system of a wireless operator for providing mobile device diagnostic services, comprising:
an analytics engine configured to diagnose a mobile device based on a plurality of rules;
a computer-implemented local rules repository in communication with the analytics engine and configured to store the plurality of rules; and
a communications link between the local rules repository and a centralized rules repository, wherein the centralized rules repository includes computer-implemented storage to store additional rules, and wherein the communications link is to receive incoming rules from the local rules repository and to transmit outgoing rules to the local rules repository.

19. The customer service system of claim 18, further comprising:
a rules transmitter configured to use the communications link to transmit a subset of the local rules to the centralized rules repository.

20. The customer service system of claim 19, wherein the subset includes rules that are applicable to another wireless operator.

21. The customer service system of claim 18, further comprising:
a rules receiver configured to use the communications link to receive an incoming set of rules from the centralized rules repository.

22. The customer service system of claim 21, wherein the rules receive is further configured to:
determine which of the incoming rules are applicable to the wireless operator and to store those rules in the local rules repository.

23. The customer service system of claim 18, further comprising:
a rules authoring interface configured to create or edit rules in the local rules repository.

24. The customer service system of claim 18, wherein the additional rules in the centralized rules repository include rules generated by another wireless operator.

25. The customer service system of claim 18, wherein the additional rules in the centralized rules repository include rules generated by a device manufacturer or software vendor.

26. A centralized rules repository used by a plurality of service providers to provide customer support, comprising:
a computer-implemented storage configured to store a first set of rules and distribute a second set of rules; and
a respective communications link with each of the plurality of service providers, wherein each respective communications link is configured to receive incoming rules from a local rules repository of a particular service provider and to transmit outgoing rules to the local rules repository of that particular service provider.

27. The centralized rules repository of claim 26, wherein the first set of rules includes rules provided by one or more of the plurality of service providers.

28. The centralized rules repository of claim 26, wherein the first set of rules includes rules applicable to all of the plurality of service providers.

29. The centralized rules repository of claim 26, wherein the outgoing set of rules for a particular service provider is comprised of those rules in the centralized rule repository that are applicable to that particular service provider.