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                                                                    Exhibit 10.2

                             EMPLOYMENT AGREEMENT

     Agreement dated as of the 19/th/ day of October, 2001, by and between
EDIETS.COM, INC., a Delaware corporation having its principal place of business
at 3801 W. Hillsboro Boulevard, Deerfield Beach, Florida 33442 (the
"Corporation") and TAMARA L. TOTAH (the "Executive").

                             W I T N E S S E T H:

     WHEREAS, the Corporation desires to employ Executive as an executive
officer, and Executive is willing to accept such employment, all subject to the
terms and conditions set forth herein;

     NOW, THEREFORE, in consideration of the premises and of the mutual
agreements set forth herein, the parties hereto agree as follows:

1.   EMPLOYMENT AND TERM. Subject to the terms and conditions hereof, the
Corporation hereby employs Executive, and Executive hereby accepts employment by
the Corporation, for a period of three (3) years commencing on October 19, 2001
(the "Commencement Date") and ending on the third anniversary of the
Commencement Date, unless terminated sooner pursuant to the provisions hereof.

2.   DUTIES. Executive shall serve the Corporation as its President. Executive's
primary responsibilities, subject to the direction of the Corporation's Board of
Directors and Chief Executive Officer, shall be as set forth on Exhibit "A"
attached hereto. Executive shall also be elected to the Corporation's Board of
Directors and shall serve as a Director for as long as she is employed
hereunder. However, Executive shall perform such executive, administrative,
management, marketing and other services and duties as are incidental to the
offices she holds and as may, from time to time, be assigned to her by the Board
of Directors of the Corporation or a committee thereof or the Chief Executive
Officer. Executive shall devote all of her business and professional time to the
performance of her duties hereunder. Executive further agrees to serve as an
officer or director of any parent, subsidiary or affiliate of the Corporation
upon the Corporation's request, with no additional compensation beyond that set
forth in Paragraph 3 below. The Executive's principal place of employment shall
initially be the executive offices of the Corporation's subsidiary, DietSmart,
Inc., in New York, New York for a transition period of up to six (6) months,
after which time the Corporation may relocate Executive to its home office in
Deerfield Beach, Florida, although the Executive understands and agrees that
during the transition period she will be required to travel frequently to and
spend extensive time in the Florida home office. In the event of Executive's
relocation to Deerfield Beach, Florida, at the request of the Corporation, the
Corporation shall reimburse Executive for all reasonably incurred relocation
expenses up to a maximum amount of $20,000.
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3.   COMPENSATION.

     (a)  As base compensation for the services to be rendered by Executive
hereunder, the Corporation agrees to pay to Executive an annual base salary in
the amount of One Hundred Sixty Thousand Dollars ($160,000), such salary to be
paid in equal biweekly installments for so long as Executive is employed by the
Corporation. Executive's base compensation shall be reviewed and increased at
least annually, with such increases being a minimum of six percent (6%) per
year.

     (b)  The Corporation shall institute a bonus and/or profit sharing plan
effective January 1, 2002. Such plan shall provide that all eligible full time
employees of the Corporation or its subsidiary DietSmart, Inc. shall participate
in the plan so long as the Corporation's annual operating performance
(commencing in 2002) meets or exceeds the criteria, which shall be determined
when bonus compensation is to be awarded to employees. The Executive shall be
consulted by the Corporation's Chief Executive Officer prior to the submission
of the plan to the Corporation's compensation committee.

     (c)  The Executive shall receive an initial grant of 150,000 employee stock
options (the "Options") under the Corporation's Stock Option Plan (the "Plan")
with an exercise price equal to the fair market value of the Corporation's
common stock at the Commencement Date. Such Options shall be in the form set
forth on Exhibit "B" attached hereto. The options, which shall be exercisable
for a period of five (5) years from the date of grant, shall vest over two (2)
years in four (4) equal semi-annual installments, with the first installment
vesting six (6) months after the Commencement Date. All unvested options held by
the Executive shall vest upon the following events: (i) a sale of all or
substantially all of the assets, business and goodwill of the Corporation to
another corporation; (ii) the merger or consolidation of the Corporation with
another corporation in which the Corporation is not the survivor; (iii) the
acquisition by a person or a group that is not currently a beneficial holder of
an equity interest in the Corporation of at least 51% of the outstanding stock
of the Corporation; or (iv) consummation of a "going private" transaction in
which the Corporation's securities are no longer registered under the Securities
Exchange Act of 1934 and its securities are no longer publicly traded.
Notwithstanding the specific grant of options pursuant to this Section 3(c) the
Executive may be entitled to receive additional options if so determined in the
sole discretion of the Corporation's Board of Directors or compensation
committee.

     (d)  Executive shall be entitled, on a basis consistent with the
Corporation's policy, to reimbursement for all normal and reasonable travel,
entertainment and other expenses necessarily incurred by her in the performance
of her obligations hereunder. The Corporation shall reimburse Executive for such
expenses upon presentation to the

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Corporation, within a reasonable time after such expenses are incurred, of an
itemized account of such expenses, together with such vouchers or receipts for
individual expense items as the Corporation may from time to time require under
its established policies and procedures.

     (e)  Executive shall be entitled to participate in, or benefit from, in
accordance with the eligibility and other provisions thereof, such medical
insurance, pension, retirement, or other fringe benefit plans or policies as the
Corporation may make available to, or have in effect for, its executive
personnel from time to time. Plans and benefits may be modified or eliminated by
the Corporation from time to time as it determines in its sole discretion.
However, the Corporation agrees that it will always make available a medical
insurance plan to its employees and executive personnel. Executive shall also be
entitled to two (2) weeks of vacation and an additional two (2) weeks of
personal (including sick) time annually and other similar benefits in accordance
with the policies of the Corporation from time to time in effect for executive
personnel.

     (f)  Except as hereinafter provided, the Corporation shall pay Executive,
for any period during the term of this Agreement during which she is unable
fully to perform her duties because of physical or mental disability or
incapacity, an amount equal to the compensation due her for such period in
accordance with this Agreement, less the aggregate amount of all income
disability benefits which for such period she may receive under or by reason of
(i) any applicable compulsory state disability law, (ii) the Federal Social
Security Act, (iii) any applicable workmen's compensation law or similar law,
and (iv) any plan towards which the Corporation or any parent, subsidiary or
affiliate of the Corporation has contributed or for which it has made payroll
deductions, such as group accident, disability or health policies.

4.   TERMINATION ON DISABILITY OR DEATH.

     (a)  In the event that Executive, due to physical or mental disability or
incapacity, is unable to substantially perform her duties hereunder for a period
of three (3) successive months, the Corporation or Executive shall then have the
right to terminate this Agreement and Executive's employment hereunder upon
thirty (30) days' prior written notice, provided, however, that in the event
that Executive shall recommence rendering services and performing all of her
duties hereunder within such thirty (30) day notice period, such notice shall be
vitiated, and the Corporation and the Executive shall no longer have the right
to terminate based on the disability event described in the notice. Executive's
employment shall terminate immediately upon her death.

     (b)  Upon termination of Executive's employment by reason of her death or
disability as aforesaid, Executive, or in the case of Executive's death,
Executive's personal representatives, shall be entitled to receive base
compensation earned or

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accrued to the date of such termination and not already paid, as well as a pro-
rata portion of any earned and unpaid bonus less any benefits paid to Executive
by reason of such disability. Such accrued base compensation shall be paid to
the Executive within 30 days following the date of termination.

     (c)  In the event of the termination of this Agreement for any reason other
than death, Executive shall have the right to purchase, and the Corporation
shall assign to Executive, any insurance policy maintained by the Company on the
life of Executive then in effect, for a price equal to the net cash surrender
value thereof at the time of such termination.

5.   TERMINATION FOR CERTAIN CAUSES AND OTHER REASONS.

     (a)  In the event of the (i) willful material misconduct, gross negligence
or bad faith of Executive in the performance of her duties hereunder, (ii)
material breach of any provisions of Paragraphs 6, 7 or 8, or (iii) conviction
of the Executive for any felony under federal or state law, this Agreement and
Executive's employment hereunder may be terminated by the Corporation without
prior notice. This Agreement may also be terminated by the Corporation in the
event that there has been a material failure of performance by Executive of her
duties hereunder and such failure has not been cured by Executive within a
period of sixty (60) days of her receipt from the Corporation of a written
notice of proposed termination specifying the particular failure(s) of
performance, and the proposed remedy upon which the proposed termination will be
based, if not cured. In the event of termination pursuant to this subparagraph
5(a) the Corporation shall have no further obligation to the Executive except to
pay the base compensation earned or accrued to the date of termination, and the
pro-rata share of any earned and unpaid bonus, and upon such termination all
options granted to Executive shall lapse and be no longer exercisable.

     (b)  The Corporation may also terminate this Agreement if the Executive
refuses to relocate after requested to do so by the Corporation in accordance
with Paragraph 2 above. In the event of termination pursuant to this
subparagraph 5 (b), the Corporation shall have no further obligation to the
Executive except to pay the base compensation earned or accrued to the date of
termination and not already paid and the pro-rata share of any earned and unpaid
bonus. Upon such termination, Executive shall have three months to exercise any
options that are vested on the date of termination.

     (c)  The Corporation may also terminate this Agreement for any reason other
than the reasons set forth in Paragraphs 5 (a) (b) above. If the Corporation
elects to terminate under this Paragraph 5(c), or if the Executive resigns for
Good Reason (as defined below) during the first six (6) months of this
Agreement, as a severance allowance, Executive will be entitled to receive a
lump sum payment of $150,000 plus a pro-rata portion of any earned but unpaid
bonus. If the Corporation elects to terminate under this Paragraph 5(c) or if
the Executive resigns for Good Reason during

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months seven (7) through eighteen (18) of this Agreement, Executive shall
receive a lump sum payment of $200,000 plus a pro-rata portion of any earned but
unpaid bonus. If the Corporation elects to terminate under this Paragraph 5(c),
or if the Executive resigns for Good Reason after nineteen (19) months of this
Agreement, Executive shall receive a lump sum payment of $250,000 plus a pro-
rata portion of any earned but unpaid bonus. Such lump sum payment shall be paid
to the Executive within 30 days following the date of termination. If, at any
time during the initial term of this Agreement, the Corporation elects to
terminate under this Paragraph 5(c) or the Executive resigns for Good Reason:
(i) there shall be an immediate vesting of all unvested Options that would have
vested during the four (4) months succeeding the date of termination; (ii) with
respect to all of Executive's vested Options before they lapse, Executive shall
have a period of seven and one-half (7 1/2) months after the date of termination
within which to exercise such vested Options; and (iii) all health benefits in
effect for Executive as of the date of termination shall be continued by the
Corporation, at its sole cost and expense, through the last day of the initial
term of this Agreement.

     For purposes of this Agreement, "Good Reason" shall mean: (i) an adverse
and material change in the Executive's position without Executive's prior
consent, where such change has: (a) a negative financial effect on Executive; or
(b) represents a material change in role, title, nature of duties, employee
benefits or working conditions, or (ii) a requirement by the Corporation that
Executive relocate to a location other than Deerfield Beach, Florida; (iii) a
material breach by the Corporation of its obligations to Executive; (iv) a
direction to Executive to take illegal or unethical actions which direction is
not withdrawn within seven (7) days following written notice by Executive to the
directing party; and (v) where the Chief Executive Officer or any member of the
Board of Directors tells another person, whether written or oral, false and
harmful information that affects the Executive's reputation and hinders her
current and future working relationships.

6.   DISCLOSURE AND ASSIGNMENT OF DISCOVERIES.

     (a)  Executive hereby covenants and agrees to disclose promptly and fully,
in writing, whenever possible, to the Corporation and its attorneys and
designated representatives, without additional compensation, all ideas,
formulae, programs, systems, devices, inventions, processes, business concepts,
discoveries, improvements, developments, works of authorship, product marks and
designations, technical information and know-how, whether or not patentable,
copyrightable or otherwise protectable relating to personalized diet and
nutrition programs (together, the "Developments"), which she may conceive,
develop, reduce to practice, acquire or make, alone or jointly with others:

          (i)  during the term of her employment with the Corporation, whether
during or outside of the usual hours of work; and

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          (ii)  during the Post-Termination Period, as defined in Section 8
below.

     Notwithstanding the foregoing, no obligation is being imposed on Executive
to assign to the Corporation any Development for which no equipment, supplies,
facility, or trade secret information of the Corporation was used and that was
developed entirely on Executive's own time, unless: (a) such Development relates
(1) to the Corporation's business or (2) to the Corporation's actual or
demonstrably anticipated research or development, or (b) the Development results
from any work performed by Executive for the Corporation.

     Executive hereby agrees that all of her right, title and interest in and to
such Developments shall be deemed the sole and exclusive property of the
Corporation and shall be subject to the confidentiality provisions of Section 7
as confidential information of the Corporation.

     (b)  Executive, when requested and required to do so, either during or
after the term of her employment with the Corporation, shall:

          (i)   assign and convey to the Corporation her entire right, title and
interest in and to the Developments to the extent not owned by the Corporation
as a matter of law from the time of their creation and execute, acknowledge and
deliver all such further instruments and documents, in form and substance
satisfactory to the Corporation, as it shall deem reasonably necessary or
advisable to evidence the vesting in the Corporation of all right, title and
interest of Executive in and to the Developments;

          (ii)  assist the Corporation and its agents in preparing patent
applications, domestic and foreign, covering the Developments;

          (iii) sign and deliver all such applications and assignments of the
same to the Corporation; and

          (iv)  generally give all information and testimony, sign all papers
and do all things which may be needed or requested by the Corporation to the end
that the Corporation may obtain, extend, reissue, maintain and enforce United
States and foreign patents covering the Developments.

     (c)  The Corporation shall bear all costs and expenses which it causes to
be incurred in obtaining, extending, issuing, reissuing, maintaining and
enforcing such patents and in investing and perfecting title thereto in the
Corporation, and agrees further to pay Executive for any time which it may
require of her therefor, and for any services that may be required of her
pursuant to subparagraph 6(b), subsequent to the termination of her employment
with the Corporation, such payment to be at an hourly

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rate equivalent to that at which Executive is paid at the time of the
termination of her employment by the Corporation.

     (d)  In the event of the unenforceability of all or part of the foregoing
provisions of this Paragraph 6, as determined by a court of competent
jurisdiction, Executive hereby transfers and assigns to the Corporation such
lesser interests in the Developments, including, without limitations, any and
all United States and foreign patent rights therein and renewals thereof, as may
be determined by such a court to be a reasonable grant of interests under the
circumstances, but, in any event, and without limitation, Executive shall be
deemed to have granted to the Corporation not less than an irrevocable, non-
exclusive license, with the right to sublicense others, to manufacture, use,
lease and sell the Developments which have not been assigned to the Corporation
under the provisions of subparagraph 6(b), without payment of any royalty.

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7.   CONFIDENTIALITY

     (a)  Executive understands and hereby acknowledges that as a result of her
employment with the Corporation, she will necessarily become informed of, and
have access to, certain valuable and confidential information of the Corporation
and any of its subsidiaries, joint ventures and affiliates, including, without
limitation, inventions, trade secrets, technical information, know-how, plans,
specifications, identity of customers and suppliers, and that such information,
even though it may be developed or otherwise acquired by Executive, is the
exclusive property of the Corporation to be held by Executive in trust and
solely for the Corporation's benefit. Accordingly, except as provided under this
Agreement, Executive hereby agrees that she shall not, at any time, either
during or subsequent to her employment hereunder, use, reveal, report, publish,
transfer or otherwise disclose to any person, corporation or other entity, any
of the Corporation's confidential information without the prior written consent
of the Corporation, except: (i) to officers and employees of the Corporation and
to responsible persons who are in a contractual, employment or fiduciary
relationship with the Corporation or who have a need for such information for
purposes in the interest of the Corporation, (ii) as required by a court or in a
legal or administrative proceeding; and (iii) for such information that legally
and legitimately is or becomes of public knowledge from sources other than
Executive. The Corporation's confidential information shall not include any
information known by the Executive prior to the Commencement Date or that
becomes known to the Executive from sources other than the Corporation.

     (b)  Upon the termination of her employment with the Corporation for any
reason whatsoever, Executive shall promptly deliver to the Corporation all
drawings, manuals, letters, notes, notebooks, reports and copies thereof, and
all other materials, including, without limitation, those of a secret and
confidential nature, relating to the Corporation's business which are in
Executive's possession or control.

8.   NON-COMPETITION. Executive agrees that, during the term of this Agreement
and for the Post-Termination Period (as defined below), she shall not, anywhere
in the United States of America or elsewhere in the world (or in such smaller
area or for such lesser period as may be determined by a court of competent
jurisdiction to be a reasonable limitation on the competitive activity of
Executive), directly or indirectly:

          (i)  engage in a directly competitive line of business to the business
carried on by the Corporation to be defined as any diet and fitness business,
both on- and offline, either for her own account or with or for anyone else;

          (ii) solicit or attempt to solicit business of any customers of the
Corporation for diet and fitness products or services the same or similar to
those offered, sold, produced or under development by the Corporation at the
time of the beginning of the Post-Termination Period;

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          (iii) intentionally attempt to induce any person, firm or entity with
a material business relationship of the Corporation to cease or materially
reduce the level of business it conducts with the Corporation;

          (iv)  solicit or attempt to solicit (except through general newspaper
or other print media solicitations) for any business endeavor any employee of
the Corporation;

          (v)   render any services as an officer, director, employee, partner,
consultant or otherwise to, or have any interest as a stockholder, partner,
lender or otherwise in, any person which is so engaged in a diet and fitness
business.

     Notwithstanding anything to the contrary contained in this Paragraph 8, the
provisions hereof shall not prevent the Executive from purchasing or owning up
to five percent (5%) of the voting securities of any corporation, the stock of
which is publicly traded.

     The Post-Termination Period shall be as follows: (a) in the event that the
Executive's employment terminates during the first six (6) months of this
Agreement, the Post-Termination Period shall be one (1) year; (b) in the event
the Executive's employment terminates for any reason during months seven (7)
through eighteen (18), then the Post-Termination Period shall be one (1) year
and three (3) months; and (c) if Executive's employment terminates after
nineteen (19) months of this Agreement, then the Post-Termination Period shall
be for a period of one (1) year and nine (9) months after the expiration or
termination of employment.

9.   REMEDIES. Because the Corporation does not have an adequate remedy at law
to protect its business from Executive's competition or to protect its interests
in its trade secrets, privileged, proprietary or confidential information and
similar commercial assets, the Corporation shall be entitled to injunctive
relief, in addition to such other remedies and relief that would, in the event
of a breach of the provisions of Paragraphs 6, 7 and 8, be available to the
Corporation.

10.  SURVIVAL. The provisions of Paragraphs 6, 7 and 8 shall survive termination
of this Agreement for any reason.

11.  ENTIRE AGREEMENT. This Agreement sets forth the entire understanding of the
parties and merges and supersedes any prior or contemporaneous agreements
between the parties pertaining to the subject matter hereof. This Agreement may
not be changed or terminated orally, and no change, termination or attempted
waiver of any of the provisions hereof shall be binding unless in writing and
signed by the party against whom the same is sought to be enforced; PROVIDED,
HOWEVER, that Executive's compensation may be increased at any time by the
Corporation without in any way affecting any of the other terms and conditions
of this Agreement, which in all other respects shall remain in full force and
effect. Failure of a party to enforce one or more

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of the provisions of this Agreement or to require at any time performance of any
of the obligations hereof shall not be construed to be a waiver of such
provisions by such party nor to in any way affect the validity of this Agreement
of such party's right thereafter to enforce any provision of this Agreement, nor
to preclude such party from taking any other action at any time which it would
legally be entitled to take.

12.  SUCCESSORS AND ASSIGNS. Neither party shall have the right to assign this
personal Agreement, or any rights or obligations hereunder, without the consent
of the other party; PROVIDED, HOWEVER, that upon the sale of all or
substantially all of the assets, business and goodwill of the Corporation to
another corporation, or upon the merger or consolidation of the Corporation with
another corporation, this Agreement shall inure to the benefit of, and be
binding upon, both Executive and the corporation purchasing such assets,
business and goodwill, or surviving such merger or consolidation, as the case
may be, in the same manner and to the same extent as though such other
corporation were the Corporation. Subject to the foregoing, this Agreement shall
inure to the benefit of, and bind, the parties hereto and their legal
representatives, heirs, successors and assigns.

13.  ADDITIONAL ACTS. Executive and the Corporation each agrees that she or it
shall, as often as requested to do so, execute, acknowledge and deliver and
file, or cause to be executed, acknowledged and delivered and filed, any and all
further instruments, agreements or documents as may be necessary or expedient in
order to consummate the transactions provided for in this Agreement and do any
and all further acts and things as may be necessary or expedient in order to
carry out the purpose and intent of this Agreement.

14.  COMMUNICATIONS. All notices, requests, demands and other communications
under this Agreement shall be in writing and shall be deemed to have been given
at the time when mailed in any United States post office enclosed in a
registered or certified postage prepaid envelope or via personal delivery,
messenger, reputable overnight courier or fax (with hard copy to follow) and
addressed to the addresses set forth at the beginning of this Agreement, or to
such other address as any party may specify by notice to the other party;
PROVIDED, HOWEVER, that any notice of change of address shall be effective only
upon receipt.

15.  CONSTRUCTION. The headings of the Paragraphs of this Agreement have been
inserted for convenience of reference only and shall in no way restrict or
otherwise affect the construction of the terms or provisions hereof. References
in this Agreement to Sections are to the sections of this Agreement. All terms
and words used in this Agreement, regardless of the number, letter or gender
used, shall be deemed to include any other gender, letter or number as the
context or use thereof may require or permit.

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16.  COUNTERPARTS. This Agreement may be executed in multiple counterparts, each
of which shall be deemed to be an original and all of which together shall be
deemed to be one and the same instrument.

17.  SEVERABILITY. If any provision of this Agreement is held to be invalid or
unenforceable by a court or tribunal of competent jurisdiction, such invalidity
or unenforceability shall not affect the validity and enforceability of the
other provisions of this Agreement and the provision held to be invalid or
unenforceable shall be carried out as nearly as possible according to its
original terms and intent to eliminate such invalidity or unenforceability.

18.  LAW; VENUE. This Agreement will be construed in accordance with the laws of
the State of Florida. The party seeking to enforce the provisions of this
Agreement will choose the venue of such action, and the non-enforcing party
agrees to submit to and waives any objections to jurisdiction or venue in that
proceeding.

19.  TIME. Time is of the essence of each and every covenant, condition and
obligation of this Agreement. Except as herein expressly permitted, neither
party hereto shall have the right to extend any date, the date of expiration of
any period of time or the date for the performance of any act or the
satisfaction of any condition. Failure by a party hereto to perform timely its
covenants, agreements and obligations hereunder shall, unless waived in writing
by the other party hereto, be a material default under this Agreement. Any time
period provided for herein which ends on a Saturday, Sunday or a legal holiday
in the State of Florida will extend to 5:00 p.m. of the next business day.

20.  EXHIBITS. All of the exhibits attached to this Agreement are hereby
incorporated into, and made a part of, this Agreement.

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     IN WITNESS WHEREOF, the parties hereto have duly executed this Agreement as
of the date first set forth above.


                                   CORPORATION: EDIETS.COM, INC.


                                   By:   /s/ David R. Humble
                                      --------------------------
                                      David R. Humble, Chairman


                                   EXECUTIVE:


                                   By:   /s/ Tamara L. Totah
                                      --------------------------
                                      Tamara L. Totah

Exhibits
--------

"A" - Primary Responsibilities

"B" - Option Agreement

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                                   EXHIBIT A
                                   ---------


                                TAMARA L. TOTAH

Will be President of the Corporation, and will report to the Chief Executive
Officer, with the following primary responsibilities:

 .    Public relations (consumer and financial community)

 .    Corporate strategy

 .    International strategy

 .    General strategic decisions (financial, strategic and operational)

 .    Budget Process

 .    Brand management decisions

 .    Brand expansion decisions

 .    Different revenue streams, including, but not limited to, mergers and
     acquisitions
<PAGE>

                                  EXHIBIT "B"


                      NONSTATUTORY STOCK OPTION AGREEMENT


     THIS AGREEMENT is made as of this ____ day of ___________, 2001, between
eDiets.com, Inc., a Delaware corporation (the "Company"), and _________________
(the "Optionee").

     WHEREAS, the Company desires to grant to the Optionee an option to purchase
shares of its common capital stock (the "Shares") pursuant to Optionee's
Employment Agreement dated as of _______________, 2001 (the "Employment
Agreement") under the Company's Stock Option Plan (the "Plan"); and

     WHEREAS, the Company and the Optionee understand and agree that any terms
used herein have the same meanings as in the Plan (the "Optionee" being referred
to in the Plan as a "Participant").

     NOW, THEREFORE, in consideration of the following mutual covenants and for
other good and valuable consideration, the parties agree as follows:

1.   GRANT OF OPTION

     The Company grants to the Optionee the right and option to purchase all or
     any part of an aggregate of 150,000 Shares (the "Option") on the terms and
     conditions and subject to and with the benefit of all the limitations set
     forth herein and in the Plan, which is incorporated herein by reference.
     The Optionee acknowledges receipt of a copy of the Plan. The Option granted
     herein is intended to be a Nonstatutory Option as defined in the Plan. In
     the event of any inconsistencies between the terms of the Employment
     Agreement and the Plan, the expressed terms of the Employment Agreement
     shall govern.

2.   PURCHASE PRICE

     The purchase price of the Shares subject to the Option shall be ______
     Dollar __________ Cents ($_____) per Share.
<PAGE>

3.   EXERCISE OPTION

     The Option shall be exercisable as follows:

                                             EXERCISE PERIOD
                                  Commencement              Expiration
        Number of Shares              Date                     Date
        ----------------          ------------              ----------
             37,500             ____________, 2002       ___________, 2006
             37,500             ____________, 2002       ___________, 2006
             37,500             ____________, 2003       ___________, 2006
             37,500             ____________, 2003       ___________, 2006


     The Employment Agreement shall govern those events that require
     acceleration of the foregoing vesting schedule.

4.   TERMINATION OF EMPLOYMENT

     The terms and conditions of Article V, Sections F of the Plan shall not
     apply, and the provisions of the Employment Agreement shall govern
     Optionee's exercise rights in the event of termination of employment.
     Optionee shall have 7.5 months after the expiration of the term of the
     Employment Agreement to exercise any vested options.

5.   EXERCISE OF OPTION AND ISSUANCE OF STOCK

     The Option may be exercisable in whole or in part (to the extent that it is
     exercisable in accordance with its terms) by the giving written notice to
     the Company. Such written notice shall be signed by the person exercising
     the Option, shall state the number of Shares with respect to which the
     Option is being exercised, shall contain the warranty, if any, required
     under the Plan and shall specify a date (other than a Saturday, Sunday or
     legal holiday) not less than five (5) nor more than ten (10) days after the
     date of such written notice, as the date on which the Shares will be
     purchased, at the principal office of the Company during ordinary business
     hours, or at such other hour and place agreed upon by the Company and the
     person or persons exercising the Option, and shall otherwise comply with
     the terms and conditions of this Agreement and the Plan. On the date
     specified in such written notice (which date may be extended by the Company
     on one occasion for up to 30 days if any law or regulation requires the
     Company to take any action with respect to the Shares prior to the issuance
     thereof) the Company shall accept payment for the Shares and shall deliver
     to the Optionee an appropriate certificate or certificates for the Shares
     as to which the Option was exercised.

     The Option price of any Shares shall be payable at the time of exercise as
     determined by the Optionee either:

     (a)  in cash, by certified check or bank check, or by wire transfer; or

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<PAGE>

     (b)  in whole shares of the Company's common stock; or

     (c)  any combination of (a) or (b) above.

     The fair market value of the stock to be applied toward the purchase price
     shall be determined as of the date of exercise of the Option in a manner
     consistent with the determination of fair market value with respect to the
     grant of an Option under the Plan. Any certificate for shares of
     outstanding stock of the Company used to pay the purchase price shall be
     accompanied by a stock power duly endorsed in blank by the registered
     holder of the certificate, with signature guaranteed in the event the
     certificate shall also be accompanied by instructions from the Optionee to
     the Company's transfer agent with respect to disposition of the balance of
     the shares covered thereby. The Company shall pay all original issue taxes
     with respect to the issuance of Shares pursuant hereto and all other fees
     and expenses necessarily incurred by the Company in connection therewith.
     The holder of this Option shall have the rights of a stockholder only with
     respect to those Shares covered by the Option which have been registered in
     the holder's name in the share register of the Company upon the due
     exercise of the Option.

     {The provision in the last sentence of Section I of Article V of the Plan
     shall not apply.}

6.   NON-ASSIGNABILITY

     Unless otherwise permissible under Article V. Section K. of the Plan, this
     Option shall not be transferable by the Optionee and shall be exercisable
     only by the Optionee, or the Optionee's heirs and legatees in the event of
     Optionee's death except as the Plan may otherwise provide.

7.   PURCHASE FOR INVESTMENT

     {Section M. of Article V.} of the Plan shall apply, with the following
     modifications: (a) Optionee shall only be required to represent that she is
     not purchasing the Shares with a view towards distribution in violation of
     the applicable securities laws; and (b) in the event of a placement of a
     legend on the Option shares, the opinion of counsel required shall be of a
     counsel reasonably acceptable to the Corporation.}

8.   AMENDMENT

     No amendment of the Plan shall be effective to amend this Agreement or
     alter or impair the rights of the Optionee hereunder.

9.   NOTICES

     Any notices required or permitted by the terms of this Agreement or the
     Plan shall be given by registered or certified mail, return receipt
     requested, addressed as follows:

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     To the Company:          eDiets.com, Inc.
                              3801 W. Hillsboro Boulevard
                              Deerfield Beach, Florida 33442
                              Attention: David R. Humble, Chairman

     To the Optionee:         ______________________________
                              ______________________________
                              ______________________________
                              ______________________________

     or to such other address or addresses of which notice in the same manner
     has previously been given. Any such notice shall be deemed to have been
     given when mailed in accordance with the foregoing provisions.

10.  GOVERNING LAW

     This Agreement shall be construed and enforced in accordance with the laws
     of the State of Florida.

11.  BINDING EFFECT

     This Agreement shall (subject to the provisions of Section 6 hereof) be
     binding upon the heirs, executors, administrators, successors and assigns
     of the parties hereto.

     IN WITNESS WHEREOF, the Company has caused these presents to be executed on
its behalf by its duly authorized representative and the Optionee has hereunder
set her/her hand, all on the day and year first above written.

                                             eDiets.com, Inc.


                                             By:________________________________
                                                David R. Humble
                                                Its: Chairman

                                             ___________________________________
                                             ________________________, Optionee

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