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Exhibit31.1

PRINCIPAL EXECUTIVE OFFICER CERTIFICATION

I, Roy Roberts, certify that:

(1)    I havereviewed this quarterly report on Form 10-KSB of Ckrush, Inc.;

(2)    Based on my knowledge, this annual report does not containany untrue statement of a material fact or omit to state a materialfact necessary to make the statements made, in light of thecircumstances under which such statements were made, not misleadingwith respect to the period covered by this quarterly report;

(3)    Based on my knowledge, the financial statements, and otherfinancial information included in this annual report, fairly present inall material respects the financial condition, results of operationsand cash flows of the small business issuer as of, and for, the periodspresented in this annual report;

(4)    The small businessissuer's other certifying officers and I are responsible forestablishing and maintaining disclosure controls and procedures (asdefined in Exchange Act Rules 13a-15(e) and 15d-15(e)) for the smallbusiness issuer and we have:

(a)    Designed such disclosure controls andprocedures, or caused such disclosure controls and procedures to bedesigned under our supervision, to ensure that material informationrelating to the small business issuer, including its consolidatedsubsidiaries, is made known to us by others within those entities,particularly during the period in which this annual report is beingprepared;

(b)    Evaluated theeffectiveness of the small business issuer’s disclosure controlsand procedures and presented in this report our conclusions about theeffectiveness of the disclosure controls and procedures, as of the endof the period covered by this report based upon based such evaluation;and

(c)    Disclosed in this report anychange in the small business issuer’s internal control overfinancial reporting that occurred during the small businessissuer’s most recent fiscal quarter that has materiallyaffected, or is reasonably likely to materially affect, the smallbusiness issuer’s internal control over financial reporting;

(5)    The small business issuer's other certifying officersand I have disclosed, based on our most recent evaluation of internalcontrol over financial reporting, to the small business issuer’sauditors and the audit committee of the small business issuer'sboard of directors (or persons performing the equivalent function):

(a)    All significant deficiencies andmaterial weaknesses in the design or operation of internal control overfinancial reporting which are reasonably likely to adversely affect thesmall business issuer's ability to record, process, summarize andreport financial information; and

(b)    Any fraud, whether or not material, thatinvolves management or other employees who have a significant role inthe small business issuer's internal controls over financialreporting.

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| Dated: April 12, 2006 |  | By:    |  | /s/ Roy Roberts                   |
|                  |  |   |  | Roy RobertsChief ExecutiveOfficer |
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