Exhibit 10.1


 


[FORM
OF] SUBSCRIPTION AGREEMENT


 


THIS SUBSCRIPTION
AGREEMENT (this “Agreement”), among Ironclad Performance Wear Corporation, a Nevada corporation (the
“Company”), and the investor identified on the
signature page hereto (the “Investor”) is made and entered into as of the date of the Company’s
signature hereto.


 


RECITALS


 


A.               
Subject to the terms and conditions set forth in this Agreement and pursuant to Section 4(2) of the Securities Act (as defined
below), and Rule 506 promulgated thereunder, the Company proposes to issue and sell up to 2,124,691 shares of Common Stock of the
Company, par value $0.001 per share (the “Common Stock”), at a purchase price per share equal to $0.2871
(the “Offering Price”), pursuant to an offering (the “Offering”) to one
or more potential investors, including the Investor.


 


B.                
The Company desires to sell to the Investor, and the Investor desires to buy from the Company, in the Offering the number
of shares of Common Stock (the “Shares”) set
forth on the signature page of this Agreement upon the terms and conditions and subject to the provisions hereinafter set forth.


 


Agreement


 


NOW, THEREFORE,
for and in consideration of the mutual premises contained herein and for other good and valuable consideration, the receipt and
sufficiency of which are hereby acknowledged, the parties hereto agree as follows:


 


1.                 
Purchase and Sale of Shares. Subject to the terms and conditions of this Agreement, the Investor subscribes for and
agrees to purchase and acquire from the Company, and the Company agrees to sell and issue to the Investor, the Shares in the manner
set forth in Section 2 hereof, at the Offering Price and for the aggregate consideration set forth on the signature page
of this Agreement (the “Purchase Price”).


 


2.                 
Terms of Purchase and Sale of Shares.


 


2.1 
Closing. The closing of the transactions contemplated hereby (the “Closing”) shall take
place at such time and on such date as is determined by the Company as soon as practicable following satisfaction of the closing
conditions set forth in Section 6. Contemporaneously with the execution and delivery of this Agreement, the Investor shall
deliver, in addition to delivery to the Company of a duly executed signature page to this Agreement,


 


2.1.1       
A completed and duly executed Rule 506 Disqualification Event Questionnaire in the form attached hereto as Exhibit A;


 


2.1.2       
A duly executed Lock-Up Letter Agreement in the form attached hereto as Exhibit B; and





 


2.1.3       
At the option of the Investor, either (i) a certified check payable to the Company in the amount of the Purchase Price or
(ii) the Purchase Price by wire transfer of immediately available funds (net of wire transfer fees) per the following instructions:


 


Bank name: 


Account #:


ACH or Wire ABA #:


Beneficiary:Ironclad Performance Wear Corp.


 


2.2 
Release of Funds. In the event the Investor elects to pay the Purchase Price via wire transfer, the Purchase Price
will be released to the Company at the Closing against delivery to the Investor, promptly after the closing, of a stock certificate
representing the Shares.



    	 	 	 



    	 



    




2.3 
Independent Obligations. Notwithstanding that the offer and sale of the Shares pursuant to this Agreement is part
of the larger Offering, the obligations of the Company and the Investor hereunder are independent of, and not subject to the terms
and conditions of, any other agreement between the Company and any other investor in the Offering, and the Closing may occur separate
and apart from, and irrespective of, the closing, if any, of any other purchase and sale of shares of Common Stock in the Offering.


 


3.                 
Representations and Warranties of the Company. In order to induce the Investor to enter into this Agreement and consummate
the transactions contemplated hereby, the Company represents and warrants to the Investor as follows:


 


3.1 
Incorporation. The Company is a corporation duly organized, validly existing and in good standing under the laws
of the State of Nevada and is qualified to do business in each jurisdiction in which the character of its properties or the nature
of its business requires such qualification, except where the failure to so qualify would not have a material adverse effect on
the business, condition (financial or otherwise) or prospects of the Company (a “Material Adverse Effect”).
The Company has all requisite corporate power and authority to execute, deliver and perform its obligations under this Agreement
and to carry on its business as now conducted.


 


3.2 
Valid Issuance of the Shares. The Shares being purchased by the Investor hereunder will, upon issuance pursuant to
the terms hereof, be duly authorized and validly issued, fully paid and nonassessable. No preemptive rights or other rights to
subscribe for or purchase the Company’s capital stock exist with respect to the issuance and sale of the Shares by the Company
pursuant to this Agreement.


 


3.3 
Enforceability. The execution, delivery, and performance of this Agreement by the Company have been duly authorized
by all requisite corporate action. This Agreement, upon its execution by the Investor and the Company, shall constitute the legal,
valid, and binding obligation of the Company, enforceable in accordance with its terms, except to the extent that its enforceability
is limited by bankruptcy, insolvency, reorganization, or other laws relating to or affecting the enforcement of creditors’
rights generally and by general principles of equity.


 


3.4  No
Violations. The execution, delivery, and performance of this Agreement by the Company do not and will not violate or
conflict with any provision of the articles of incorporation as amended and in effect on the date hereof (the
“Articles of Incorporation”) and bylaws as amended and in effect on the date hereof (the
“Bylaws”) of the Company, and do not and will not, with or without the passage of time or the
giving of notice, result in the breach of, or constitute a default, cause the acceleration of performance, or require any
consent under (except such consents as have been obtained as of the date hereof), or result in the creation of any lien,
charge or encumbrance upon any property or assets of the Company pursuant to, any material instrument or agreement to which
the Company is a party or by which the Company or its properties are bound, except such consents as have been obtained as of
the date hereof. The Company is not otherwise in violation of its Articles of Incorporation, Bylaws or other organizational
documents, nor is the Company, to its knowledge, in violation of any law, administrative regulation, ordinance or order of
any court or governmental agency, arbitration panel or authority applicable to the Company, which violation, individually or
in the aggregate, would be reasonably expected to have a Material Adverse Effect. The Company is not in default (and there
exists no condition which, with the passage of time or otherwise, would constitute a default) in the performance of any
material bond, debenture, note or any other evidence of indebtedness in any indenture, mortgage, deed of trust or any other
material agreement or instrument to which the Company is a party or by which the Company is bound or by which the property of
the Company is bound, which would be reasonably expected to have a Material Adverse Effect.



    	 	 	 



    	 



    




3.5 
SEC Documents. The Company has made available to Investor true and complete copies of all reports or registration
statements the Company has filed with the Securities and Exchange Commission (“SEC”) under the Securities
Act of 1933 (“Securities Act”) and the Securities Exchange Act of 1934 (the “Exchange Act”),
for all periods subsequent to December 31, 2013, all in the form so filed (collectively the “SEC Documents”).
To the Company’s knowledge, the Company has filed all documents that the Company was required to file under the Exchange
Act subsequent to December 31, 2013. To the Company’s knowledge, as of their respective filing dates, the SEC Documents complied
as to form in all material respects with the requirements of the Securities Act or the Exchange Act, as applicable, and none of
the SEC Documents filed under the Exchange Act contained any untrue statement of a material fact or omitted to state a material
fact required to be stated therein or necessary to make the statements made therein, in light of the circumstances in which they
were made, not misleading, except to the extent corrected by a subsequently filed document with the SEC. To the Company’s
knowledge, none of the SEC Documents filed under the Securities Act contained an untrue statement of material fact or omitted to
state a material fact required to be stated therein or necessary to make the statements therein not misleading at the time such
SEC Documents became effective under the Securities Act.


 


Except as expressly
set forth in this Section 3, the Company makes no representation or warranty, express or implied, in respect of any of the
Company’s assets, liabilities or operations, or otherwise, and any such other representations or warranties, including, without
limitation, any representations, warranties or disclosures made in any presentation or marketing materials made available by the
Company, if any, are hereby expressly disclaimed.


 


4.                 
Representations and Warranties of the Investor. In order to induce the Company to enter into this Agreement and consummate
the transactions contemplated hereby, the Investor represents and warrants to the Company as follows:





 


4.1 
Authority. If a corporation, partnership, limited partnership, limited liability company, or other form of entity,
the Investor is duly organized or formed, as the case may be, validly existing, and in good standing under the laws of its jurisdiction
of organization or formation, as the case may be. The Investor has all requisite individual or entity right, power, and authority
to execute, deliver, and perform this Agreement.


 


4.2 
Enforceability. The execution, delivery, and performance by the Investor of this Agreement have been duly authorized
by all requisite partnership or corporate action, as the case may be. This Agreement has been duly executed and delivered by the
Investor, and, upon its execution by the Company, shall constitute the legal, valid, and binding obligation of the Investor, enforceable
in accordance with its terms, except to the extent that its enforceability is limited by bankruptcy, insolvency, reorganization,
moratorium, or other laws relating to or affecting the enforcement of creditors’ rights generally and by general principles
of equity.


 


4.3 
No Violations. The execution, delivery, and performance by the Investor of this Agreement do not and will not, with
or without the passage of time or the giving of notice, result in the breach of, or constitute a default, cause the acceleration
of performance, or require any consent under, or result in the creation of any lien, charge or encumbrance upon any property or
assets of the Investor pursuant to, any material instrument or agreement to which the Investor is a party or by which the Investor
or its properties may be bound or affected, and, do not or will not violate or conflict with any provision of the certificate of
incorporation or bylaws, partnership agreement, operating agreement, trust agreement, or similar organizational or governing document
of the Investor, as applicable.


 


4.4 
Knowledge of Investment and its Risks. The Investor has sufficient knowledge and experience in financial and business
matters as to be capable of evaluating the merits and risks of Investor’s investment in the Shares. The Investor understands
that an investment in the Company represents a high degree of risk and there is no assurance that the Company’s business
or operations will be successful. The Investor has considered carefully the risks attendant to an investment in the Company, and
that, as a consequence of such risks, the Investor could lose the Investor’s entire investment in the Company. Other than
as expressly set forth in Section 3, the Investor is not relying on any representation, warranty or disclosure of the Company,
express or implied, in respect of any of the Company’s assets, liabilities or operations, or otherwise, including, without
limitation, any representation, warranty or disclosure made in any presentation or marketing materials made available by the Company,
if any.



    	 	 	 



    	 



    




4.5 
Investment Intent. The Shares are being acquired for investment for the Investor’s own account, and not as
a nominee or agent and not with a view to the resale or distribution of all or any part of the Shares, and the Investor has no
present intention of selling, granting any participation in, or otherwise distributing any of the Shares within the meaning of
and in violation of the Securities Act. Further, the Investor does not have any contracts, understandings, agreements, or arrangements,
directly or indirectly, with any person and/or entity to distribute, sell, transfer, or grant participations to such person and/or
entity with respect to, any of the Shares. The Investor is not purchasing the Shares as a result of any advertisement, article,
notice or other communication regarding the Shares published in any newspaper, magazine or similar media or broadcast over television
or radio or presented at any seminar or any other general solicitation or general advertisement.





 


4.6 
Investor Status. The Investor is an “accredited investor” as that term is defined by Rule 501 of Regulation
D promulgated under the Securities Act.


 


4.7 
No Registration. The Investor understands that the Investor may be required to bear the economic risk of the Investor’s
investment in the Company for an indefinite period of time. The Investor further understands that (i) neither the offering
nor the sale of the Shares has been registered under the Securities Act or any applicable state securities laws (“State
Acts”) in reliance upon exemptions from the registration requirements of such laws, (ii) the Shares must be
held by him, her or it indefinitely unless the sale or transfer thereof is subsequently registered under the Securities Act and
any applicable State Acts, or an exemption from such registration requirements is available, (iii) the Company is under no obligation
to register any of the Shares on the Investor’s behalf or to assist the Investor in complying with any exemption from registration,
and (iv) the Company will rely upon the representations and warranties made by the Investor in this Agreement in order to
establish such exemptions from the registration requirements of the Securities Act and any applicable State Acts.


 


4.8 
Transfer Restrictions. The Investor will not transfer any of the Shares unless such transfer is registered or exempt
from registration under the Securities Act and applicable State Acts, and, if requested by the Company in the case of an exempt
transaction, the Investor has furnished an opinion of counsel reasonably satisfactory to the Company that such transfer is so exempt.
The Investor understands and agrees that (i) the Company shall have no obligation to honor transfers of any of the Shares in violation
of such transfer restrictions, (ii) the Company shall be entitled to instruct any transfer agent or agents for the securities of
the Company to refuse to honor such transfers and (iii) the certificate and other documents evidencing the Shares will bear the
following legend:


 


“THE SHARES
REPRESENTED BY THIS CERTIFICATE HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED, OR THE SECURITIES LAWS OF
ANY STATE, AND MAY NOT BE SOLD, TRANSFERRED, ASSIGNED, PLEDGED OR HYPOTHECATED UNLESS AND UNTIL REGISTERED UNDER SUCH ACT AND/OR
APPLICABLE STATE SECURITIES LAWS, OR UNLESS THE COMPANY HAS RECEIVED AN OPINION OF COUNSEL OR OTHER EVIDENCE, REASONABLY SATISFACTORY
TO THE COMPANY AND ITS COUNSEL, THAT SUCH REGISTRATION IS NOT REQUIRED.”


 


5.                 
Independent Nature of Investor’s Obligations and Rights. The obligations of the Investor under this Agreement
are several and not joint with the obligations of any other purchaser of shares of Common Stock, and the Investor shall not be
responsible in any way for the performance of the obligations of any other purchaser of shares of Common Stock under any other
agreement executed in connection with the Offering. The decision of the Investor to purchase Shares pursuant to this Agreement
has been made by the Investor independently of any other purchaser of shares of Common Stock in the Offering. Nothing contained
herein or in any other agreement executed in connection with the Offering, and no action taken by any purchaser of shares of Common
Stock pursuant thereto, shall be deemed to constitute such purchasers as a partnership, an association, a joint venture, or any
other kind of entity, or create a presumption that the purchasers of shares of Common Stock in the Offering are in any way acting
in concert or as a group with respect to such obligations or the transactions contemplated by any other agreement executed in
connection with the Offering. The Investor acknowledges that no other purchaser of shares of Common Stock in the Offering has
acted as agent for the Investor in connection with making its investment hereunder and that no other purchaser of shares of Common
Stock in the Offering will be acting as agent of the Investor in connection with monitoring its investment in the Shares or enforcing
its rights under this Agreement. The Investor shall be entitled to independently protect and enforce its rights, including without
limitation the rights arising out of this Agreement, and it shall not be necessary for any other purchaser of shares of Common
Stock to be joined as an additional party in any proceeding for such purpose.



    	 	 	 



    	 



    




6.                 
Conditions Precedent.


 


6.1 
Conditions to the Obligation of the Investor to Consummate the Closing. The obligation of the Investor to consummate
the Closing and to purchase and pay for the Shares being purchased by it pursuant to this Agreement is subject to the satisfaction
of the following conditions precedent:


 


(a)               
The representations and warranties of the Company contained herein shall be true and correct in all material respects on
and as of the Closing Date with the same force and effect as though made on and as of the Closing Date.


 


(b)              
The Company shall have performed all obligations and conditions required to be performed or observed by the Company under
this Agreement on or prior to the Closing Date.


 


(c)               
The Investor shall have received a certificate in form and substance acceptable to the Investor signed by an appropriate
officer of the Company: (i) certifying to the fulfillment of the conditions set forth in Sections 6.1(a) and (b);
and (ii) attaching true and correct copies of the resolutions adopted by the board of directors of the Company approving the transactions
contemplated hereby, and certifying that such resolutions have not been in any way amended, annulled, rescinded or revoked and
are in full force and effect as of the Closing Date.


 


6.2 
Conditions to the Obligation of the Company to Consummate the Closing. The obligation of the Company to consummate
the Closing and to issue and sell to the Investor the Shares to be purchased by it at the Closing is subject to the satisfaction
of the following conditions precedent:


 


(a)               
The representations and warranties of the Investor contained herein shall be true and correct in all material respects on
and as of the Closing Date with the same force and effect as though made on and as of the Closing Date.


 


(b)              
The Investor shall have performed all obligations and conditions required to be performed or observed by the Investor under
this Agreement on or prior to the Closing Date.





 


7.                 
Further Assurances. The parties hereto will, upon reasonable request, execute and deliver all such further assignments,
endorsements and other documents as may be necessary in order to perfect the purchase by the Investor of the Shares.


 


8.                 
Entire Agreement; No Oral Modification. This Agreement contains the entire agreement among the parties hereto with
respect to the subject matter hereof and supersedes all prior agreements and understandings with respect thereto and may not be
amended or modified except in a writing signed by both of the parties hereto.


 


9.                 
Binding Effect; Benefits. This Agreement shall inure to the benefit of and be binding upon the parties hereto and
their respective heirs, successors and assigns; however, nothing in this Agreement, expressed or implied, is intended to
confer on any other person other than the parties hereto, or their respective heirs, successors or assigns, any rights, remedies,
obligations or liabilities under or by reason of this Agreement.


 


10.             
Counterparts. This Agreement may be executed in any number of counterparts (including via facsimile or digital image
format), each of which shall be deemed to be an original and all of which together shall be deemed to be one and the same instrument.


 


11.             
Governing Law. This Agreement shall be governed by, and construed and enforced in accordance with, the laws of the
United States of America and the State of California (without giving effect to conflicts of laws principles), both substantive
and remedial.



    	 	 	 



    	 



    




12.             
Prevailing Parties. In any action or proceeding brought to enforce any provision of this Agreement, or where any
provision hereof is validly asserted as a defense, the prevailing party shall be entitled to receive and the nonprevailing party
shall pay upon demand reasonable attorneys’ fees in addition to any other remedy.


 


13.             
Notices. All communication hereunder shall be in writing and, if sent to the Investor shall be mailed, delivered
or sent by facsimile or electronic mail, and confirmed to the Investor at the address set forth on the signature page of this Agreement,
or if sent to the Company, shall be mailed, delivered or sent by facsimile or electronic mail and confirmed to the Company at Ironclad
Performance Wear Corporation, 2201 Park Place, Suite 101, El Segundo,
CA 90245, Attention: William M. Aisenberg, facsimile number (310) 643-0300.


 


14.             
Headings. The section headings herein are included for convenience only and are not to be deemed a part of this Agreement.


 


[Signature Pages
Follow]




    	 



    	 



    

IN WITNESS WHEREOF,
the parties hereto have executed this Subscription Agreement as of the dates set forth on the signature pages hereto.


 





	COMPANY:
	  
	 	 
	IRONCLAD PERFORMANCE WEAR CORPORATION
	a Nevada Corporation
	 	 	 
	 	 	 
	By:	 	 
	Name:	 	 
	Title:	 	 
	 	 	 
	Date:	 	 








    	 



    	 



    

INVESTOR SIGNATURE PAGE TO


 


IRONCLAD PERFORMANCE WEAR CORPORATION


 


SUBSCRIPTION AGREEMENT


	
         

         

         

	
         

         
	
         

        (Signature)

	
         

         
	
         

         

	
         

         
	
         

        (Type or print name as it should appear on
        certificate)




 





	Social Security Number:	 	 
	 	 	 
	Address:	 	 
	 	 	 
	Telephone:	 	(     )
	Fascimile:	 	(     )
	Email:	 	 



 


 


 


		 	x	 	$	 	 	=	 	 
	Number of Shares	 	 	 	Offering Price	 	 	 	Purchase Price