83502 Federal Register / Vol. 89, No. 200 / Wednesday, October 16, 2024 / Notices 

information will have practical utility; 

(b) the accuracy of AHRQ’s estimate of 

burden (including hours and costs) of 

the proposed collection(s) of 

information; (c) ways to enhance the 

quality, utility and clarity of the 

information to be collected; and (d) 

ways to minimize the burden of the 

collection of information upon the 

respondents, including the use of 

automated collection techniques or 

other forms of information technology. 

Comments submitted in response to 

this notice will be summarized and 

included in the Agency’s subsequent 

request for OMB approval of the 

proposed information collection. All 

comments will become a matter of 

public record. 

Dated: October 3, 2024. 

Marquita Cullom, 

Associate Director. 

[FR Doc. 2024–23708 Filed 10–15–24; 8:45 am] 

BILLING CODE 4160–90–P 

DEPARTMENT OF HEALTH AND 

HUMAN SERVICES 

Centers for Disease Control and 

Prevention 

[30Day–25–0572] 

Agency Forms Undergoing Paperwork 

Reduction Act Review 

In accordance with the Paperwork 

Reduction Act of 1995, the Centers for 

Disease Control and Prevention (CDC) 

has submitted the information 

collection request titled ‘‘CDC and 

ATSDR Health Message Testing System 

(HMTS)’’ to the Office of Management 

and Budget (OMB) for review and 

approval. CDC previously published a 

‘‘Proposed Data Collection Submitted 

for Public Comment and 

Recommendations’’ notice on June 4, 

2024 to obtain comments from the 

public and affected agencies. CDC 

received one non-substantive comment. 

This notice serves to allow an additional 

30 days for public and affected agency 

comments. 

CDC will accept all comments for this 

proposed information collection project. 

The Office of Management and Budget 

is particularly interested in comments 

that: 

(a) Evaluate whether the proposed 

collection of information is necessary 

for the proper performance of the 

functions of the agency, including 

whether the information will have 

practical utility; 

(b) Evaluate the accuracy of the 

agencies estimate of the burden of the 

proposed collection of information, 

including the validity of the 

methodology and assumptions used; 

(c) Enhance the quality, utility, and 

clarity of the information to be 

collected; 

(d) Minimize the burden of the 

collection of information on those who 

are to respond, including, through the 

use of appropriate automated, 

electronic, mechanical, or other 

technological collection techniques or 

other forms of information technology, 

e.g., permitting electronic submission of 

responses; and 

(e) Assess information collection 

costs. 

To request additional information on 

the proposed project or to obtain a copy 

of the information collection plan and 

instruments, call (404) 639–7570. 

Comments and recommendations for the 

proposed information collection should 

be sent within 30 days of publication of 

this notice to www.reginfo.gov/public/ 

do/PRAMain. Find this particular 

information collection by selecting 

‘‘Currently under 30-day Review—Open 

for Public Comments’’ or by using the 

search function. Direct written 

comments and/or suggestions regarding 

the items contained in this notice to the 

Attention: CDC Desk Officer, Office of 

Management and Budget, 725 17th 

Street NW, Washington, DC 20503 or by 

fax to (202) 395–5806. Provide written 

comments within 30 days of notice 

publication. 

Proposed Project 

CDC and ATSDR Health Message 

Testing System (HMTS) (OMB Control 

No. 0920–0572, Exp. 10/31/2024)— 

Extension—Office of Communications 

(OC), Centers for Disease Control and 

Prevention (CDC) 

Background and Brief Description 

Before CDC disseminates a health 

message to the public, the message 

always undergoes scientific review. 

However, even though the message is 

based on sound scientific content, there 

is no guarantee that the public will 

understand a health message or that the 

message will move people to take 

recommended action. Communication 

theorists and researchers agree that for 

health messages to be as clear and 

influential as possible, target audience 

members or representatives must be 

involved in developing the messages 

and provisional versions of the 

messages must be tested with members 

of the target audience. Increasingly, 

there are circumstances when CDC must 

move swiftly to protect life, prevent 

disease, or calm public anxiety. Health 

message testing is even more important 

in these instances, because of the 

critical nature of the information need. 

In the interest of timely health 

message dissemination, many programs 

forgo the important step of testing 

messages on dimensions such as clarity, 

salience, appeal, and persuasiveness 

(i.e., the ability to influence behavioral 

intention). Skipping this step avoids the 

delay involved in the standard OMB 

review process, but at a high potential 

cost. Untested messages can waste 

communication resources and 

opportunities because the messages can 

be perceived as unclear or irrelevant. 

Untested messages can also have 

unintended consequences, such as 

jeopardizing the credibility of federal 

health officials. 

The CDC/ATSDR Health Message 

Testing System (HMTS), a Generic 

information collection, enables 

programs across CDC and ATSDR to 

collect the information they require in a 

timely manner to: 

• Ensure quality and prevent waste in 

the dissemination of health information 

by CDC to the public; 

• Refine message concepts and test 

draft materials for clarity, salience, 

appeal, and persuasiveness to target 

audiences; 

• Guide the action of health 

communication officials who are 

responding to health emergencies, 

Congressionally-mandated campaigns 

with short timeframes, media-generated 

public concern, time-limited 

communication opportunities, trends, 

and the need to refresh materials or 

dissemination strategies in an ongoing 

campaign. 

Each testing instrument will be based 

on specific health issues or topics. 

Although it is not possible to develop 

one instrument for use in all instances, 

the same kinds of questions are asked in 

most message testing. This package 

includes generic questions and formats 

that can be used to develop health 

message testing data collection 

instruments. These include a list of 

screening questions, comprised of 

demographic and introductory 

questions, along with other questions 

that can be used to create a mix of 

relevant questions for each proposed 

message testing data collection method. 

However, programs may request to use 

additional questions if needed. Message 

testing questions will focus on issues 

such as comprehension, impressions, 

personal relevance, content and 

wording, efficacy of response, channels, 

and spokesperson/sponsor. Such 

information will enable message 

developers to enhance the effectiveness 

of messages for intended audiences. 

Data collection methods proposed for 


lotter on DSK11XQN23PROD with NOTICES1
Federal Register / Vol. 89, No. 200 / Wednesday, October 16, 2024 / Notices 83503 

HMTS include intercept interviews, 

telephone interviews, focus groups, 

online surveys, and cognitive 

interviews. In almost all instances, data 

will be collected by outside 

organizations under contract with CDC. 

For many years, CDC programs have 

used HMTS to test and refine message 

concepts and test draft materials for 

clarity, salience, appeal, and 

persuasiveness to target audiences. 

Having this Generic Clearance available 

has enabled them to test their 

information and get critical health 

information out to the public quickly. 

Over the last three years, more than 27 

messages have been tested using this 

OMB Clearance package. 

CDC’s Division of Tuberculosis 

Elimination was approved to conduct 

program evaluation for their Latent 

Tuberculosis Infection (LTBI) 

Awareness Campaign within target 

audiences—non-US-born Vietnamese 

and Filipino persons and the healthcare 

professionals (primary care physicians, 

nurse practitioners, and physician 

assistants) that serve them. Assessing 

the immediate effects of campaign 

materials provides helpful insights that 

can be used to inform adjustments of 

campaign materials for intended 

audiences. 

CDC’s Division of Nutrition, Physical 

Activity, and Obesity (DNPAO) is tasked 

with leading our nation’s efforts to 

prevent chronic diseases by promoting 

good nutrition, regular physical activity, 

and a healthy weight. One of the key 

ways DNPAO does this is by providing 

state and community partners with 

practical tools to promote healthy 

lifestyles such as the SCHMC 

communication resources. It is 

imperative that this ad testing be 

conducted so that CDC/DNPAO can best 

support grantees and local partners by 

providing timely information about how 

specific ads resonate with key 

audiences. The insights gained from the 

ad testing also provided DNPAO with 

timely information to inform 

development of additional ads and 

communication materials that they will 

resonate with audiences and lead to 

intended actions/behavior changes 

related to increasing physical activity, 

reducing sugary drink consumption, 

and improving infant and toddler 

nutrition. 

The National Center for Injury 

Prevention and Control (NCIPC) 

collected data to assess older adults’ 

perceptions of products developed as 

part of the expansion phase of CDC’s 

Still Going Strong Campaign. Digital 

products were developed as part of this 

effort to expand the campaign to address 

social connectedness and isolation. The 

messages conveyed the importance of 

social connectedness to health to 

maintaining a high quality of life as we 

age. Participants learned about how 

social connectedness as well as physical 

and mental health are interconnected 

and critical to the well-being of older 

adults. 

Over 5,400 burden hours were used 

during the previous approval period. 

Because the availability of this ICR has 

been so critical to programs in 

disseminating their materials and 

information to the public in a timely 

manner, the Office of Communications 

is requesting approval for an estimated 

2,470 annual burden hours for this 

three-year Extension of the information 

collection. There is no cost to the 

respondents other than their time. 

ESTIMATED ANNUALIZED BURDEN HOURS

Type of respondents Form name Number of 

respondents 

Number of 

responses per 

respondent 

Average 

burden per 

response 

(in hours) 

Public Health Professionals, Health Care Providers, State and Local Public Health Officials, Emergency Responders, General 

Public.

Moderator’s Guides, Eligibility Screeners, 

Interview Guides, Opinion Surveys, Consent Forms.

18,525 1 8/60 

Jeffrey M. Zirger, 

Lead, Information Collection Review Office, 

Office of Public Health Ethics and 

Regulations, Office of Science, Centers for 

Disease Control and Prevention. 

[FR Doc. 2024–23860 Filed 10–15–24; 8:45 am] 

BILLING CODE 4163–18–P 

DEPARTMENT OF HEALTH AND 

HUMAN SERVICES 

Centers for Disease Control and 

Prevention 

[30Day-25–24GU] 

Agency Forms Undergoing Paperwork 

Reduction Act Review 

In accordance with the Paperwork 

Reduction Act of 1995, the Centers for 

Disease Control and Prevention (CDC) 

has submitted the information 

collection request titled ‘‘Assessing 

Adoption and Implementation of the 

National Institute of Occupational 

Safety and Health’s (NIOSH) Outputs’’ 

to the Office of Management and Budget 

(OMB) for review and approval. CDC 

previously published a ‘‘Proposed Data 

Collection Submitted for Public 

Comment and Recommendations’’ 

notice on June 28, 2024, to obtain 

comments from the public and affected 

agencies. CDC received two nonsubstantive comments related to the 

previous notice. This notice serves to 

allow an additional 30 days for public 

and affected agency comments. 

CDC will accept all comments for this 

proposed information collection project. 

The Office of Management and Budget 

is particularly interested in comments 

that: 

(a) Evaluate whether the proposed 

collection of information is necessary 

for the proper performance of the 

functions of the agency, including 

whether the information will have 

practical utility; 

(b) Evaluate the accuracy of the 

agencies estimate of the burden of the 

proposed collection of information, 

including the validity of the 

methodology and assumptions used; 

(c) Enhance the quality, utility, and 

clarity of the information to be 

collected; 

(d) Minimize the burden of the 

collection of information on those who 

are to respond, including, through the 

use of appropriate automated, 

electronic, mechanical, or other 

technological collection techniques or 

other forms of information technology, 

e.g., permitting electronic submission of 

responses; and 

(e) Assess information collection 

costs. 

To request additional information on 

the proposed project or to obtain a copy 

of the information collection plan and 

instruments, call (404) 639–7570. 

Comments and recommendations for the 

proposed information collection should 

be sent within 30 days of publication of 

this notice to www.reginfo.gov/public/ 

do/PRAMain. Find this particular 


lotter on DSK11XQN23PROD with NOTICES1