UNITED STATESSECURITIES AND EXCHANGE COMMISSIONWASHINGTON, DC 20549 FORM 10-Q (Mark One) x

   QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934For the quarterly period ended June 30, 2012**or**o

   TRANSITION REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE SECURITIES EXCHANGE ACT OF 1934
 For the transition period from                                      to Commission File Number:  000-53981 BLUE CALYPSO, INC.(Exact Name of Registrant as Specified in Its Charter) Delaware

   

   20-8610073(State or Other Jurisdiction of Incorporation or Organization)

   

   (I.R.S. Employer Identification No.)19111 North Dallas Parkway, Suite 200Dallas, TX

   

   75287(Address of Principal Executive Offices)

   

   (Zip Code)
 (972) 695-4776(Registrant’s Telephone Number, Including Area Code) (Former Name, Former Address and Former Fiscal Year, if Changed Since Last Report) Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.xYesoNo Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).xYesoNo


Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company.  See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check one):
  Large accelerated filero

   

   Accelerated fileroNon-accelerated filero(Do not check if a smaller reporting company)

   

   Smaller reporting companyx
 Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).oYesxNo As of August 10, 2012 there were 125,054,907shares of the issuer’s common stock outstanding.


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TABLE OF CONTENTS
  PagePART I

   1Item 1.

   Financial Statements

   1Item 2.

   Management’s Discussion and Analysis of Financial Condition and Results of Operations

   15Item 3

   Quantitative and Qualitative Disclosures About Market Risk

   23Item 4.

   Controls and Procedures

   23PART II

   23Item 1.

   Legal Proceedings

   23Item 1A

   Risk Factors

   23Item 2

   Unregistered Sales of Equity Securities and Use of Proceeds

   23Item 3

   Defaults Upon Senior Securities

   24Item 4

   Mine Safety Disclosures

   24Item 5.

   Other Information

   24Item 6.

   Exhibits

   24


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Part 1 – Item 1 **Table of Contents** BLUE CALYPSO INC. AND SUBSIDIARY( A DEVELOPMENT STAGE COMPANY)CONSOLIDATED BALANCE SHEETS(unaudited)June 30,

   

   December 31,2012

   

   2011unaudited

   

   auditedASSETSCurrent assets:Cash and cash equivalents

   $

   91,826

   

   $

   371,393Shareholder subscriptions Receivable

   

   120,000Accounts Receivable

   

   18,700

   

   

   51,901Prepaid expenses

   

   16,928

   

   

   34,806Total current assets

   

   247,454

   

   

   458,100Property and equipment, net of accumulated depreciation of $4,775 and $2,397 in 2012 and 2011 respectively

   

   19,006

   

   

   21,384Capitalized software development costs, net of accumulated  amortization of $242,204 and $133,279 in 2012 and 2011, respectively

   

   898,090

   

   

   814,874Total assets

   $

   1,164,550

   

   $

   1,294,358LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIT)Current liabilities:Accounts payable

   

   209,948

   

   

   68,162Accounts payable-affiliate

   

   70,942

   

   

   254,838Accrued liabilities

   

   72,980

   

   

   96,962Unearned revenue

   

   20,877

   

   

   24,174Total current liabilities

   

   374,747

   

   

   444,136Notes payable – LMD Capital

   

   292,548

   

   

   -Notes payable-affiliate

   

   357,707

   

   

   -Total liabilities

   

   1,025,002

   

   

   444,136Stockholders' equity (deficit)Series A Convertible Preferred stock, par value $.0001 per share (Authorized  5,000,000 shares; issued and outstanding 1,700,000 shares)

   

   150

   

   

   150Common stock, par value $.0001 per share (Authorized 680,000,000 shares; issued and outstanding125,054,907sharesas of 6/30/12 and 126,845,641 shares at 12/31/11 respectively)

   

   12,550

   

   

   12,685Additional paid in capital

   

   8,705,970

   

   

   4,666,929Deferred compensation

   

   (2,289,230)

   

   

   (1,581,954)Accumulated deficit during development stage

   

   (6,289,892)

   

   

   (2,247,588)Total stockholders' equity (deficit)

   

   139,548

   

   

   850,222Total liabilities and stockholders' equity (deficit)

   $

   1,164,550

   

   $

   1,294,358
 See accompanying Notes to Unaudited Condensed Consolidated Financial Statements
  1


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**Table of Contents**  **BLUE CALYPSO, INC. AND SUBSIDIARY****( A DEVELOPMENT STAGE COMPANY)****CONSOLIDATED STATEMENTS OF OPERATIONS**

   ****

   ****

   ****

   ****

   ****

   ****

   ****

   ****

   ****

   ****

   ****

   ****

   ****

   ******FOR THE THREE MONTHS ENDED JUNE 30, 2012 AND 2011; SIX MONTHS ENDED JUNE 30, 2012 AND 2011AND THE PERIOD SEPTEMBER 11, 2009 (DATE OF INCEPTION) TO JUNE 30, 2012**

   ********

   **(UNAUDITED)**

   

   **(UNAUDITED)**

   

   **FROM**

   **INCEPTION**

   **SEP 11, 2009 TO**

   **June 30,2012******

   **Three months**

   **ended**

   **June 30,**

   **2012**

   ****

   ****

   **Three months**

   **ended**

   **June 30,**

   **2011**

   

   **Six months**

   **ended**

   **June 30**

   **2012**

   

   ****

   **Six months**

   **ended**

   **June 30**

   **2011**

   ************REVENUE

   $

   176

   

   $

   1,278

   

   $

   760

   

   $

   6,036

   

   $

   52,387COST OF REVENUE

   

   52,809

   

   

   12,064

   

   

   145,516

   

   

   12,136

   

   

   257,027GROSS LOSS

   

   (52,633)

   

   

   (10,786)

   

   

   (144,756)

   

   

   (6,100)

   

   

   (204,640)OPERATING EXPENSESSales and marketing

   

   190,098

   

   

   54,791

   

   

   433,523

   

   

   128,222

   

   

   1,301,185General and administrative

   

   193,206

   

   

   116,050

   

   

   377,731

   

   

   170,006

   

   

   1,401,568Other operating expenses (includes deferred compensation expense related to stock options)

   

   2,181,628

   

   

   0

   

   

   2,959,729

   

   

   14,757

   

   

   3,045,976Depreciation and Amortization

   

   55,962

   

   

   27,464

   

   

   111,303

   

   

   51,720

   

   

   247,0282,620,894

   

   

   198,305

   

   

   3,882,286

   

   

   364,705

   

   

   5,995,757LOSS FROM OPERATIONS

   

   (2,673,527)

   

   

   (209,091)

   

   

   (4,027,042)

   

   

   (370,805)

   

   

   (6,200,397)OTHER INCOME (EXPENSE)Interest income

   

   0

   

   

   0

   

   

   0

   

   

   0

   

   

   15Interest expense

   

   (9,562)

   

   

   (26,341)

   

   

   (15,262)

   

   

   (39,393)

   

   

   (89,510)(9,562)

   

   

   (26,341)

   

   

   (15,262)

   

   

   (39,393)

   

   

   (89,495)LOSS BEFORE INCOME TAX PROVISION

   

   (2,683,089)

   

   

   (235,432)

   

   

   (4,042,304)

   

   

   (410,198)

   

   

   (6,289,892)INCOME TAX PROVISION

   

   -

   

   

   -

   

   

   -

   

   

   -

   

   

   -NET LOSS

   $

   (2,683,089)

   

   $

   (235,432)

   

   $

   (4,042,304)

   

   $

   (410,198)

   

   $

   (6,289,892)Loss per share:Basic and Diluted

   $

   (0.02)

   

   $

   0.00

   

   $

   (0.03)

   

   $

   (0.01)Weighted Average Shares OutstandingBasic and Diluted

   

   125,054,906

   

   

   72,185,591

   

   

   125,054,906

   

   

   72,185,591
 See accompanying Notes to Unaudited Condensed Consolidated Financial Statements
 2






**Table of Contents**
 BLUE CALYPSO, INC. AND SUBSIDIARY( A DEVELOPMENT STAGE COMPANY)CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS' EQUITY (DEFICIT)PERIOD FROM SEPTEMBER 11, 2009 (DATE OF INCEPTION) TO JUNE 30, 2012(UNAUDITED)AccumulatedDeficit During

   

   TotalPreferred Stock

   

   Common Stock

   

   Additional

   

   Deferred

   

   Development

   

   Stockholders'Shares

   

   Amount

   

   Shares

   

   Amount

   

   Paid-In Capital

   

   Compensation

   

   Stage

   

   Equit

   (Deficit)Beginning Balance, September 11, 2009

   

   

   $ -

   

   -

   

   $ -

   

   $ -

   

   $ -

   

   $ -

   

   $ -Net Loss

   -

   

   -

   

   -

   

   -

   

   -

   

   -

   

   (23,653)

   

   (23,653)Ending Balance, December 31, 2009

   

   

   

   

   -

   

   -

   

   -

   

   -

   

   (23,653)

   

   (23,653)Shares issued at $.0001 per share-3/10/2010

   

   

   

   

   65,448,269

   

   6,545

   

   (5,525)

   

   -

   

   -

   

   1,020Affiliate payable converted to equity- 3/31/10

   

   

   

   

   -

   

   -

   

   21,958

   

   -

   

   -

   

   21,958Net loss

   -

   

   -

   

   -

   

   -

   

   -

   

   -

   

   (5,296)

   

   (5,296)Ending Balance, March 31, 2010

   

   

   

   

   65,448,269

   

   6,545

   

   16,433

   

   -

   

   (28,949)

   

   (5,971)Restricted shares issued- 6/10/2010

   

   

   

   

   5,133,198

   

   513

   

   (433)

   

   (80)

   

   -

   

   -Net loss

   -

   

   -

   

   -

   

   -

   

   -

   

   -

   

   (82,668)

   

   (82,668)Ending Balance, June 30, 2010

   

   

   

   

   70,581,467

   

   7,058

   

   16,000

   

   (80)

   

   (111,617)

   

   (88,639)Restricted shares issued- 9/20/2010

   

   

   

   

   1,604,124

   

   160

   

   (135)

   

   (25)

   

   -

   

   -Net loss

   -

   

   -

   

   -

   

   -

   

   -

   

   -

   

   (115,880)

   

   (115,880)Ending Balance, September 30, 2010

   

   

   

   

   72,185,591

   

   7,219

   

   15,864

   

   (105)

   

   (227,497)

   

   (204,519)Restricted shares vested as of 12/31/10

   

   

   

   

   -

   

   -

   

   -

   

   22

   

   -

   

   22Net loss

   -

   

   -

   

   -

   

   -

   

   -

   

   -

   

   (185,191)

   

   (185,191)Ending Balance, December 31, 2010

   

   

   

   

   72,185,591

   

   7,219

   

   15,864

   

   (83)

   

   (412,688)

   

   (389,688)Restricted shares issued- 1/10/11

   

   

   

   

   1,283,299

   

   128

   

   (108)

   

   (20)

   

   -

   

   -Additional Paid-In Capital

   

   

   

   

   -

   

   -

   

   10

   

   -

   

   -

   

   10Restricted shares vested as of 03/31/11

   

   

   

   

   -

   

   -

   

   -

   

   12

   

   -

   

   12Net loss

   -

   

   -

   

   -

   

   -

   

   -

   

   -

   

   (174,767)

   

   (174,767)Ending Balance, March 31, 2011

   

   

   

   

   73,468,891

   

   7,347

   

   15,766

   

   (91)

   

   (587,455)

   

   (564,433)Restricted shares issued- 4/29/11

   

   

   

   

   1,283,299

   

   128

   

   (108)

   

   (20)

   

   -

   

   -Restricted shares vested as of 06/30/11

   

   

   

   

   -

   

   -

   

   -

   

   15

   

   -

   

   15Net loss

   -

   

   -

   

   -

   

   -

   

   -

   

   -

   

   (235,432)

   

   (235,432)Ending Balance, June 30, 2011

   

   

   

   

   74,752,190

   

   7,475

   

   15,658

   

   (96)

   

   (822,887)

   

   (799,850)Restricted shares cancelled 7/25/11

   

   

   

   

   (2,887,423)

   

   (288)

   

   192

   

   96

   

   -

   

   -Restricted shares vested as of 09/30/11

   

   

   

   

   -

   

   -

   

   -

   

   -

   

   -

   

   -Conversion of Debt 9/1/11

   

   

   

   

   28,135,234

   

   2,814

   

   1,562,274

   

   -

   

   -

   

   1,565,088Reverse merger shares issued 9/1/11

   

   

   

   

   24,974,700

   

   2,497

   

   (2,497)

   

   -

   

   -

   

   -Restricted shares issued- 9/8/11

   

   

   

   

   320,825

   

   32

   

   21,752

   

   (21,784)

   

   -

   

   (0)Net loss

   -

   

   -

   

   -

   

   -

   

   -

   

   -

   

   (621,271)

   

   (621,271)Ending Balance, September 30, 2011

   

   

   

   

   125,295,526

   

   12,530

   

   1,597,379

   

   (21,784)

   

   (1,444,158)

   

   143,967Additional Paid-In Capital-Compensation Expense

   

   

   

   

   

   

   

   

   4,240

   

   

   

   

   

   4,240Conversion of Debt to Pref Stock 10/17/11

   1,500,000

   

   150

   

   

   

   

   

   1,499,850

   

   

   

   

   

   1,500,000Restricted shares vested as of 10/1/11

   

   

   

   

   

   

   

   

   

   

   5,446

   

   

   

   5,446Restricted shares issued- 12/30/11

   

   

   

   

   1,550,115

   

   155

   

   1,565,461

   

   (1,565,616)

   

   -

   

   -Net loss

   -

   

   -

   

   -

   

   -

   

   -

   

   -

   

   (803,430)

   

   (803,430)Ending Balance, December 31, 2011

   1,500,000

   

   $ 150

   

   126,845,641

   

   $ 12,685

   

   $ 4,666,929

   

   $ (1,581,954)

   

   $ (2,247,588)

   

   $ 850,222Additional Paid-In Capital-Compensation Expense

   

   

   

   

   

   

   

   

   -

   

   

   

   

   

   -Restricted Shares Issued

   

   

   

   

   200,000Purchase of Preferred Stock

   200,000

   

   

   

   

   

   

   

   200,000

   

   

   

   

   

   200,000Stock Options - Deferred Income

   

   

   

   

   

   

   

   

   

   

   763,480

   

   

   

   763,480Net loss

   -

   

   -

   

   -

   

   -

   

   -

   

   -

   

   (1,359,215)

   

   (1,359,215)Ending Balance, March 31, 2012

   1,700,000

   

   $ 150

   

   127,045,641

   

   $ 12,685

   

   $ 4,866,929

   

   $ (818,474)

   

   $ (3,606,803)

   

   $ 454,487Restricted Shares Issued

   -

   

   -

   

   -

   

   -

   

   5,234,337

   

   (5,234,337)

   

   -

   

   -Restricted Shares Cancelled

   -

   

   -

   

   (1,700,115)

   

   (155)

   

   (1,565,461)

   

   1,565,616

   

   -

   

   -Restricted Shares Unvested

   -

   

   -

   

   (290,619)

   

   (24)

   

   (16,314)

   

   16,338

   

   -

   

   -Purchase of Common Stock - related to Private Offering

   -

   

   -

   

   440,000

   

   44

   

   186,479

   

   -

   

   -

   

   186,523Release of Common from Shareholder

   -

   

   -

   

   (440,000)

   

   -

   

   -

   

   -

   

   -

   

   -Stock Options - Deferred Income

   -

   

   -

   

   -

   

   -

   

   -

   

   2,181,627

   

   -

   

   2,181,627Net loss

   -

   

   -

   

   -

   

   -

   

   -

   

   -

   

   (2,683,089)

   

   (2,683,089)Ending Balance, June 30, 2012

   1,700,000

   

   $ 150

   

   12,054,907

   

   $ 12,550

   

   $ 8,705,970

   

   $ (2,289,230)

   

   $ (6,289,892)

   

   $ 139,548
 
 See accompanying Notes to Unaudited Condensed Consolidated Financial Statements
   3


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**Table of Contents**
 BLUE CALYPSO, INC. AND SUBSIDIARY( A DEVELOPMENT STAGE COMPANY)CONSOLIDATED STATEMENTS OF CASH FLOWS(UNAUDITED)Six months ended

   

   Six months ended

   

   FROM INCEPTIONJune 30,

   

   June 30,

   

   SEP 11, 2009 TO2012

   

   2011

   

   30-Jun-12CASH FLOWS FROM OPERATING ACTIVITIESNet loss

   $

   (2,683,089)

   

   $

   (235,432)

   

   $

   (6,289,892)Adjustments to reconcile net loss to net cashused in operating activities:Depreciation and amortization expense

   

   55,962

   

   

   384

   

   

   241,561Amortization of vested restricted stock and options

   

   2,181,628

   

   

   

   

   

   2,950,576(Increase) decrease in assets:Accounts receivable

   

   -

   

   

   -

   

   

   (18,700)Prepaid expenses and other current assets

   

   21,718

   

   

   (76,411)

   

   

   (16,928)Increase (decrease) in liabilities:Accounts payable

   

   95,785

   

   

   (75,818)

   

   

   209,948Accounts payable-affiliate

   

   12,799

   

   

   -

   

   

   92,900Accrued expenses

   

   29,264

   

   

   53,374

   

   

   72,979Deferred revenue

   

   (12)

   

   

   (5,996)

   

   

   20,878Cash used in operating activities

   

   (285,945)

   

   

   (339,899)

   

   

   (2,736,678)CASH FLOWS FROM INVESTING ACTIVITIESCash paid for software development

   

   (15,169)

   

   

   (73,750)

   

   

   (1,034,877)Cash paid for purchases of fixed assets

   

   -

   

   

   (1,006)

   

   

   (23,781)Cash used in investing activities

   

   (15,169)

   

   

   (74,756)

   

   

   (1,058,658)CASH FLOWS FROM FINANCING ACTIVITIES

   

   

   

   

   

   

   

   -Contributed capital received

   

   -

   

   

   15

   

   

   1,170Increase in Notes Payable - Affiliate

   

   12,714

   

   

   100,000

   

   

   357,707Shareholder Subscriptions Receivable

   

   (120,000)

   

   

   

   

   

   (120,000)Increase in Notes Payable –LMD Capital

   

   292,548

   

   

   

   

   

   292,548Conversion of NP Affiliate to equity

   

   -

   

   

   -

   

   

   200,000Sale of Common Stock associated with Private Placement

   

   186,523

   

   

   

   

   

   186,523Convertible Notes Payable

   

   -

   

   

   500,000

   

   

   2,969,214Cash provided by financing activities

   

   371,785

   

   

   600,015

   

   

   3,887,162Net increase in cash

   

   70,671

   

   

   185,360

   

   

   91,826Cash at beginning of year

   

   21,155

   

   

   68,161

   

   

   -Cash at end of year

   $

   91,826

   

   $

   253,521

   

   $

   91,826SUPPLEMENTAL INFORMATION:Cash paid for interest

   $

   -

   

   $

   -

   

   $

   -Cash paid for taxes

   $

   -

   

   $

   -

   

   $

   -Non-cash investing and financing activities:

   

   

   

   

   

   

   $

   -Affiliate payable converted to equity

   $

   -

   

   $

   -

   

   $

   221,958Affiliate payable converted to note payable

   $

   -

   

   $

   -

   

   $

   344,993


See accompanying Notes to Unaudited Condensed Consolidated Financial Statements

4

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****  **Table of Contents** BLUE CALYPSO, INC. AND SUBSIDIARY(A DEVELOPMENT STAGE COMPANY) NOTES TO FINANCIAL STATEMENTS JUNE 30, 2012 (unaudited)  1.Organization and Nature of Business Blue Calypso Holdings, Inc. (a development stage company) a Texas corporation (“BCHI”), was formed in February 2010 as an investment entity to hold a 100% single-member ownership interest in Blue Calypso, LLC, a Texas Limited Liability Company formed on September 11, 2009.  The companies are under common control.  On September 1, 2011, Blue Calypso Inc., which was then a Nevada corporation (formerly known as JJ&R Ventures, Inc. (the “Company”)) entered into an Agreement of Merger and Plan of Reorganization (the “Merger Agreement”) with BCHI, and Blue Calypso Acquisition Corp., the Company’s newly-formed wholly-owned subsidiary (“Acquisition Sub”).  Upon the closing of the transaction contemplated under the Merger Agreement (the “Merger”), Acquisition Sub merged into and with BCHI, and BCHI, as the surviving corporation, became a wholly-owned subsidiary of the Company.  The merger was accounted for as a reverse-merger and recapitalization in accordance with the generally accepted accounting principles in the United States.  BCHI was the acquirer for financial reporting purposes and Blue Calypso, Inc. is the acquired company.  Consequently, the assets and liabilities and the operations that are reflected in the historical financial statements prior to the Merger are those of BCHI and are recorded at their historical cost basis. The operations after completion of the merger include those of BCHI and the Company.  Common stock andcorresponding capital amounts of BCHI pre-merger have been retroactively restated as capital stock shares reflecting the exchange ratio in the Merger.  October 16, 2011, the Company was merged into and with Blue Calypso, Inc., a Delaware corporation and wholly owned subsidiary for the sole purpose of changing the state of incorporation of the Company from Nevada to Delaware.  The Company is a mobile and social media marketing company that activates and measures branded word of mouth campaigns through consumers’ personal texts, posts and tweets between friends. The Company activates a friend to friend distribution of branded marketing campaigns by motivating brand loyalists to personally endorse and share these campaigns with their digital social streams. The Company compensates them for their reach with cash, prizes and VIP perks. Marketers enjoy the power of measured personal endorsements that generate buzz, ignite conversation, drive purchase intent, increase loyalty and attract new customers by leveraging the power of social influence.  2.  Summary of Significant Accounting Policies Development Stage Company  The Company is a development stage company as defined by ASC 915 Development Stage Entities and is still devoting substantial efforts on establishing the business. Its principal operations have commenced but there has been no significant revenue thus far. All losses accumulated since inception, have been considered as part of the Company’s development stage activities.  *Basis of Presentation*  The financial statements are stated in U.S. dollars and include the accounts of the Company and BCHI which were merged effective September 1, 2011. The financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America.


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**Table of Contents** BLUE CALYPSO, INC. AND SUBSIDIARY (A DEVELOPMENT STAGE COMPANY) NOTES TO FINANCIAL STATEMENTS JUNE 30, 2012 (unaudited)  2.  Summary of Significant Accounting Policies, continued Segments The Company operates in a single segment. Use of Estimates The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Significant estimates include the realization of capitalized software and the realization of deferred tax assets. Actual results may differ from these estimates.  Revenue Recognition  The Company recognizes revenue in accordance with Accounting Standards Codification (“ASC”) 605 “Revenue Recognition”, when persuasive evidence of an arrangement exists, the fee is fixed or determinable, delivery of the product has occurred or services have been rendered and  collectability is reasonably assured. Revenue includes fees received from customers for advertising and marketing services provided by the Company and is recognized as earned when brand loyalists personally endorse and share the advertising campaigns with others in their digital social stream. Cash and Cash Equivalents  Cash and cash equivalents consist of cash held in bank demand deposits.  The Company considers all highly liquid debt instruments with original maturities of three months or less to be cash equivalents. Property andEquipment and Long-Lived Assets  Property and equipment consists of office equipment and is recorded at cost, less accumulated depreciation and amortization. Depreciation is computed using the straight-line method over the estimated useful lives of the related assets, which for office equipment is three to five years. Expenditures for major renewals and betterments that extend the useful lives of the property and equipment are capitalized. Expenditures for maintenance and repairs are charged to expense as incurred.  Intangible Assets  Software development costs are accounted for in accordance with FASB ASC 350-40, Intangibles – Goodwill and Other: Internal Use Software. According to ASC 350-40 capitalization of costs shall begin when both of the following occur: a) preliminary project stage is completed,  b) management, with the relevant authority, implicitly or explicitly authorizes and commits to funding a computer software project and it is probable that the project will be completed and the software will be used to perform the function intended. The costs capitalized


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**Table of Contents** BLUE CALYPSO, INC. AND SUBSIDIARY (A DEVELOPMENT STAGE COMPANY) NOTES TO FINANCIAL STATEMENTS JUNE 30, 2012 (unaudited) 2.  Summary of Significant Accounting Policies, continued  include fees paid to third parties for services provided to develop the software during the application development stage, payroll and payroll-related costs such as costs of employee benefits for employees who are directly associated with and who devote time to the internal-use computer software project on activities that include coding and testing during the application development stage and interest costs incurred while developing internal-use computer software (in accordance with ASC 835-20).  Once the software is ready for its intended use, the costs are amortized using straight-line method over the estimated useful life of up to five years.  The unamortized capitalized cost of the software is compared annually to the net realizable value. The amount by which the unamortized capitalized costs of the internal use software exceed the net realizable value of that asset is written off.  Impairment of Long-lived Tangible Assets and Definite-Lived Intangible Assets Long-lived tangible assets and definite lived intangible assets are reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of the assets might not be recoverable.  Recoverability of assets held and used is generally measured by a comparison of the carrying amount of an asset to undiscounted future net cash flows expected to be generated by that asset.  If it is determined that the carrying amount of an asset may not be recoverable, an impairment loss is recognized for the amount by which the carrying amount of the asset exceeds the fair value of the asset.  Fair Value Measurements The Company has adopted ASC Topic 820, Fair Value Measurements and Disclosures, which defines fair value, establishes a framework for measuring fair value in generally accepted accounting principles, and expands disclosures about fair value measurements.  The carrying amounts of accounts receivable and accounts payable of the Company approximate fair value because of the short maturity of these instruments.  ASC 820 establishes a hierarchy for inputs used in measuring fair value that maximizes the use of observable inputs and minimizes the use of unobservable inputs by requiring that the most observable inputs be used when available.  Level 1 inputs are quoted prices (unadjusted) in active markets for identical assets or liabilities that the reporting entity has the ability to access at the measurement date.  Level 2 inputs are inputs other than quoted prices included within level 1 that are observable for the asset or liability, either directly or indirectly.  Level 3 inputs are unobservable inputs for the asset or liability.


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**Table of Contents** BLUE CALYPSO, INC. AND SUBSIDIARY (A DEVELOPMENT STAGE COMPANY) NOTES TO FINANCIAL STATEMENTS JUNE 30, 2012 (unaudited)  2.  Summary of Significant Accounting Policies, continued Income Taxes Income taxes are accounted for using the asset and liability method pursuant to the authoritative guidance on Accounting for Income Taxes.  Deferred taxes are recognized for the tax consequences of "temporary differences" by applying enacted statutory tax rates applicable to future years to differences between the financial statement and carrying amounts and the tax bases of existing assets and liabilities.  The effect on deferred taxes for a change in tax rates is recognized in income in the period that includes the enactment date.  The Company recognizes future tax benefits to the extent that realization of such benefits is more likely than not.  The Company follows the authoritative guidance prescribing comprehensive model for how a company should recognize, measure, present, and disclose in its financial statements uncertain tax positions that it has taken or expects to take on a tax return.  This guidance requires that a company recognize in its financial statements the impact of tax positions that meet a “more likely than not” threshold, based on the technical merits of the position.  The tax benefits recognized in the financial statements from such a position should be measured based on the largest benefit that has a greater than fifty percent likelihood of being realized upon ultimate settlement.  Loss per Share We have presented basic loss per share, computed on the basis of the weighted average number of common shares outstanding during the year, and diluted loss per share, computed on the basis of the weighted average number of common shares and all potentially dilutive common shares outstanding during the year. Potential common shares result from stock options, vesting of restricted stock grants and convertible notes. However, for the years presented, all outstanding stock options, restricted stock grants and convertible notes are anti-dilutive due to the losses incurred. Anti-dilutive common stock equivalents of 290,619 were excluded from the loss per share computation for the three months ended June 30, 2012.  Stock-Based Compensation The Company granted stock options and restricted stock as compensation to employees and directors.  Compensation expense is measured in accordance with FASB ASC 718 (formerly SFAS No. 123R), Compensation - Stock Compensation.  Compensation expense is recognized over the requisite service period for awards of equity instruments to employees based on the grant date fair value of those awards expected to ultimately vest.  Forfeitures are estimated on the date of grant and revised if actual or expected forfeiture activity differs materially from original estimates.  Concentrations of Credit Risk Significant concentrations of credit risk may arise from the Company’s cash maintained in the bank.  The Company maintains cash in quality financial institution, however, at times, cash balance may exceed the federal deposit insurance limits (FDIC limits).  As of June 30, 2012, the cash balance with the bank did not exceeded the $250,000 FDIC limit.


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**Table of Contents** BLUE CALYPSO, INC. AND SUBSIDIARY (A DEVELOPMENT STAGE COMPANY) NOTES TO FINANCIAL STATEMENTS JUNE 30, 2012 (unaudited) 2.  Summary of Significant Accounting Policies, continued  Advertising and Marketing The Company's advertising and marketing costs, which consist primarily of marketing and trade show costs, business development and printed promotional and sales presentation materials, are charged to expense when incurred.  The advertising and marketing expense was $12,080 and $1,550 for the three month periods ended June 30, 2012 and 2011, respectively.  Recent Accounting Pronouncements In July 2011, the Financial Accounting Standards Board (FASB) issued ASU 2011-06-Other Expenses (Topic 720): Fees Paid to the Federal Government by Health Insurers (a consensus of the FASB Emerging Issues Task Force) . This ASU is effective for periods ending after December 31, 2013.  We do not expect this ASU 2011-06 to apply to the Company or to have a material effect on the financial position, results of operations or cash flows.  In December 2011, the Financial Accounting Standards Board (FASB) issued ASU 2011-10-Property, Plant, and Equipment (Topic 360): De-recognition of in Substance Real Estate—a Scope Clarification (a consensus of the FASB Emerging Issues Task Force). This ASU is effective for periods after June 15, 2012.  We do not expect this ASU 2011-10 to apply to the Company or to have a material effect on the financial position, results of operations or cash flows.




3.  Property and Equipment
 Property and equipment consist of the following at June 30, 2012 and December 31, 2011: 6/30/2012

   

   12/31/2011Office Equipments

   $

   23,781

   

   $

   23,781Less-Accumulated depreciation

   

   (4,775)

   

   

   (2,397)Net property and equipment

   $

   19,006

   

   $

   21,384
  Depreciation expense was $1,189 for the three months June 30, 2012.
 4.  Intangibles Intangible assets consist of the following at June 30, 2012 and December 31, 2011: 6/30/2012

   

   12/31/2011Capitalized Software Development Costs

   $

   1,140,294

   

   $

   948,153Less: Accumulated amortization

   (242,204)

   

   

   (133,279)Net capitalized development costs

   $

   898,090

   

   $

   814,874
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**Table of Contents** BLUE CALYPSO, INC. AND SUBSIDIARY (A DEVELOPMENT STAGE COMPANY) NOTES TO FINANCIAL STATEMENTS JUNE 30, 2012 (unaudited) 4.  Intangibles, continued The amortization expense relating to the capitalized development costs was $54,152 and $23,999 for the three months ended June 30, 2012 and 2011,  respectively.  Amortization expense for the next five years is estimated to be as follows:  Capitalized Development Cost Amortization2012

   $109,5452013

   229,0072014

   229,0072015

   205,8222016

   114,1712017

   10,538$898,090
  5.  Income Tax Provision The Company’s income taxes are recorded in accordance with ASC 740 “Income Taxes”. The tax effects of the Company’s temporary differences that give rise to significant portions of the deferred tax assets as of June 30, 2012 and 2011 consisted primarily of net operating losses totaling $2,683,089 and $235,432 which were fully reserved.  Deferred tax assets and liabilities are computed by applying the effective U.S. federal and state income tax rate to the gross amounts of temporary differences and other tax attributes. In assessing the realizability of deferred tax assets, management considers whether it is more likely than not that some portion or all of the deferred tax assets will not be realized. The ultimate realization of deferred tax assets is dependent upon the generation of future taxable income during the periods in which those temporary differences become deductible. Management considers the scheduled reversal of deferred tax liabilities, projected future taxable income, and tax planning strategies in making this assessment. At June 30, 2012, the Company believed it was more likely than not that future tax benefits from net operating loss carry-forwards and other deferred tax assets would not be realizable through generation of future taxable income and accordingly deferred tax assets are fully reserved. 6.  Long Term Debt - Notes Payable On April 19, 2012 the Company entered into a Securities Purchase Agreement with an existing stockholder (the “Buyer”) pursuant to which the Company issued (i) a senior secured convertible debenture in the original aggregate principal amount of $35,000 and (ii) a warrant to purchase 6,500,000 shares of common stock, $0.001 par value per share of the Company, and the Buyer covenanted to purchase up to an additional $465,000 of senior secured convertible debentures in a series of four closing at such times as may be designated by the Company in its sole discretion through October 19, 2012.  The outstanding principal of  the convertible debentures as of June 30, 2012 was $290,000.  The convertible debentures mature on October 19, 2012 and bears interest at a  rate of 8%.  10


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**Table of Contents** BLUE CALYPSO, INC. AND SUBSIDIARY (A DEVELOPMENT STAGE COMPANY) NOTES TO FINANCIAL STATEMENTS JUNE 30, 2012 (unaudited) 6.  Long Term Debt - Notes Payable (continued) In connection with the above private placement, the Company also entered into a Security Agreement, an Intellectual Property Security Agreement, a Stockholder’s Agreement and various ancillary certificates, disclosure schedules and exhibits in support thereof, each dated April 19, 2012. In addition, the subsidiary of the Company, Blue Calypso, LLC, entered into a Subsidiary Guarantee in favor of the Buyer, dated April 19, 2012. At August 31, 2011, the Company had convertible subordinated notes payable issued to eleven entities/individuals.  The notes accrued simple interest at the rate of 8% per annum.  The principal amount of the notes, along with all accrued interest thereon was subject to automatic conversion upon the next financing transaction in which the Company sells shares of its capital stock to an outside vendor in an arm’s length transaction.  The principal balance of $1,475,000 (including notes payable to affiliate of $200,000) and accrued interest thereon of $90,088 were converted into 28,135,234 shares of common stockas of September 1, 2011. 7.  Stockholders’ Equity (Deficit) On June 14, 2012, the Company commenced a private offering (the “Private Placement”) of up to $10,000,000 of Units (the “Units”), at a purchase price of $1.00 per Unit. Each Unit consists of: (i) two shares of the Company’s common stock and (ii) a warrant to purchase one share of common stock.  The warrant is exercisable for a term of two years at an exercise price of $0.75 per share. As of June 30, 2012, the Company has issued and sold an aggregate of 100,000 Units in the Private Placement in consideration of gross cash proceeds of $100,000. As a result, the Company has issued an aggregate of 200,000 shares of common stock and warrants to purchase an aggregate of 100,000 shares of Common Stock.  WFG Investments, Inc. (“WFG”) is acting as placement agent in connection with the Private Placement and is entitled to receive a commission equal to 10% of any subscriptions received and warrants to purchase 3% of the number of shares of common stock included in the Units sold in the Private Placement. As of June 30, 2012, WFG is entitled to receive a cash fee of $10,000 and warrants to purchase 6,000 shares of common stock.  In April 2012, the Company entered into a stockholder’s agreement with Andrew Levi, our Chief Technology Officer, whereby Mr. Levi agreed to place 25,000,000 shares of Common Stock held by him in escrow for a period of one year. In the event that the Company issues shares of Common Stock in a financing transaction, such as the Private Placement, or in connection with the hiring or retention of senior management or directors during such period of time, the corresponding number of escrowed shares will be cancelled and returned to the Company’s treasury.  On September 1, 2011 and as part of the reverse merger, the Company issued convertible promissory notes (the “Promissory Notes”) to two accredited investors in a private placement transaction pursuant to a Securities Purchase Agreement (the “Securities Purchase Agreement”) in the aggregate principal amount of One Million Five Hundred Thousand Dollars ($1,500,000) and five-year warrants to purchase up to 22,091,311 shares of the Company’s common stock at an exercise price of $0.10 per share. The notes were due December 1, 2011 and accrue no interest.   On October 17, 2011, prior to their maturity, the notes automatically converted into One Million Five Hundred Thousand (1,500,000) shares of the Company’s Series A Convertible Preferred Stock (“Series A Preferred”).   In addition, pursuant to the Securities Purchase Agreement, one of theinvestors irrevocably committed to purchase an additional 200,000 shares of Series A Preferred and warrants to purchase up to 2,945,509 shares of the Company’s common stock at an exercise price of $0.10 per share. The shares of Series A Preferred are convertible into shares of the Company’s common stock at a conversion price of $0.0679 per share.  During the three months ended June 30, 2012, the investor completed the purchase of the additional 200,000 shares of Series A Preferred and warrants to purchase an additional 2,945,509 shares of common stock.  The conversion of Series A Preferred into common stock and exercise of warrants is limited to the extent that the beneficial owners own greater that 4.99% of the Company’s common stock.


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**Table of Contents**
  BLUE CALYPSO, INC. AND SUBSIDIARY (A DEVELOPMENT STAGE COMPANY) NOTES TO FINANCIAL STATEMENTS JUNE 30, 2012 (unaudited) 7.  Stockholders’ Equity (Deficit),  continued Blue Calypso, Inc. is authorized to issue 685,000,000 shares of capital stock: 680,000,000 shares of common stock at a par value of $.0001 and 5,000,000 shares of preferred stock, also at $.0001 par value per share.  There were 125,054,907 shares of common stock issued and outstanding as of June 30, 2012.  There were 1,700,000 shares of Series A Preferred were issued and outstanding as of June 30, 2012.  The Company did not make or declare any distributions to shareholders during the quarter ended June 30, 2012 or June 30, 2011.  Long-Term Incentive Plan The Blue Calypso, Inc 2011 Long Term Incentive Plan (the "Plan") was approved by the Company's stockholders on September 9, 2011. The Plan provides for the granting of incentive stock options, nonqualified stock options, stock appreciation rights, restricted stock, restricted stock units, performance awards, dividend equivalent rights, and other awards which may be granted singly, in combination, or in tandem, and which may be paid in cash or shares of common stock.  Subject to certain adjustments, the maximum number of shares of common stock that may be delivered pursuant to awards under the Plan is 35,000,000 shares.  Stock Options  During 2011, the Company granted options to purchase 2,420,000 shares of the Company’s common stock to non-employee board members and other consultants under the Plan.  The options vest pro rata quarterly over two years.  During the three months ended June 30, 2012, the Company granted options to purchase 6,608,218 shares of the Company’s common stock to employees, and non employee board members.  During this period 1,980,333 of stock options were forfeited.  These options were granted at a range of strike prices and vesting schedules.   The fair value for the Company’s options were estimated at the date of grant using the Black-Scholes option pricing model with the weighted average assumptions as noted in the following table.  The Black-Scholes option valuation model incorporate ranges of assumptions for inputs, and those ranges are disclosed below.  Expected volatilities are based on similar industry-sector indices.  The expected life of options granted is derived from the output of the option valuation model and represents the period of time that options granted are expected to be outstanding.  The risk-free interest rate assumption is based on market yield on U.S. Treasury securities at 2-year constant maturity, quoted on investment basis determined at the date of grant.  Assumtions used for employee stock options:Risk -free interest rate

   0.25%Stock price volatility

   20% - 37%Expected life

   5.75 years
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**Table of Contents**

BLUE CALYPSO, INC. AND SUBSIDIARY (A DEVELOPMENT STAGE COMPANY) NOTES TO FINANCIAL STATEMENTS JUNE 30, 2012 (unaudited) 7.  Stockholders’ Equity (Deficit), continued Using the valuation assumptions noted above, the Company estimated the value of stock options granted to be $2,181,627 and $0 for the three months ended June 30, 2012 and June 30, 2011, respectively.   The value of these options is being amortized to stock-based compensation expense consistently with the vesting events. The stock-based compensation expense recorded was $2,181,627 and $0 during quarter ended June 30, 2012 and June 30, 2011, respectively.  The following table summarizes the stock option activity as of June 30, 2012  Stock Option Activity for the six months ended 6/30/12WeightedAverageOutstanding

   

   ExerciseOptions

   

   PriceBalance, December 31, 2011

   2,420,000

   

   0.0679Granted Q1, 2012

   2,495,325

   

   0.3292Granted Q2, 2012

   6,608,218

   

   0.1536Forfeited Q2, 2012

   (1,980,333)

   

   0.0679Balance, June 30, 2012

   9,543,210

   

   0.1956Exercisable at 6/30/12

   7,602,242

   

   0.1764


Restricted Stock


The following table summarizes the restricted stock activity for the period ended June 30, 2012: The restricted stock granted prior to the reverse merger transaction, have been retroactively restated as capital stock shares reflecting the exchange ratio in the Merger.  Restricted Shares ActivityRestricted shares issued as of December 31, 2011

   

   1,870,940Granted during three months ended March 31, 2012

   

   200,000Granted during three months ended June 30, 2012

   

   13,085,842Forfeited during three months ended June 30, 2012

   

   (1,700,115)Vested at June 30, 2012

   

   (80,206)Unvested restricted shares as of June 30, 2012

   

   13,376,461
  A total of 13,085,842 shares were granted in the quarter ended June 30, 2012 and will vest 1/3 in the first year following the grant and the balance over the following 8 calendar quarters. The share based compensation expense is $0 and $0 for quarters ended June 30, 2012 and June 30, 2011, respectively. Deferred income related to the 13,085,842 restricted shares is $5,234,337 and will be recorded in the periods the restricted shares are vested.
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**Table of Contents**
 BLUE CALYPSO, INC. AND SUBSIDIARY (A DEVELOPMENT STAGE COMPANY) NOTES TO FINANCIAL STATEMENTS JUNE 30, 2012 (unaudited)  8.  Related Party Transactions Aztec Systems, Inc. (“Aztec”) is an affiliate of the Company that provides administrative and technical support services to the Company.  The majority owner of Aztec was also the majority stockholder of the Company until the date of sale of Aztec on June 15, 2012. The Company incurred management fees of $ 9,064 and $11,827 and software development fees of $18,148 and $99,770 relating to Aztec Systems for quarter ended June 30, 2012 and June 30, 2011, respectively. The Company had accounts payable to Aztec Systems of $70,942 and $99,117 as of June 30, 2012 and June 30, 2011, respectively  On January 16, 2012, the Company entered into a letter agreement with Aztec, pursuant to which Aztec agreed to extend credit to the Company in an amount requested by the Company up to a maximum of $30,000 in any single month through March 31, 2012 to assist the Company with its ongoing software development efforts. In connection with the credit extension, the Company agreed to pay Aztec a minimum of $30,000 per month beginning January 2012 to be applied against any amounts currently owed by the Company to Aztec or incurred in the future for software development or hosting services.  Aztec may terminate the credit extension immediately upon notice to the Company.  On January 17, 2012, the Company issued a promissory note to Aztec in the principal amount of $254,992.89 (the “Note”).  The principal amount of the Note reflects the balance due by the Company to Aztec as of December 31, 2011 for software development and hosting services provided by Aztec to the Company.  The note bears interest at a rate of 8% per annum and the entire principal and interest under the note is due on September 30, 2012.  There is no penalty for prepayment of the note by the Company.  9.  Liquidity-Going Concern  These financial statements have been prepared assuming that the Company is a going concern. The Company incurred a net loss in the periods ended June 30, 2012 and 2011 and for the period from September 11, 2009 (inception) to June 30, 2012.  Management believes that the current cash and revenue should fund the Company’s expected burn rate into the third quarter of 2012.  The Company will require additional funds to continue operations.  Management is currently attempting to secure additional equity investment monies through the private placement transaction described in footnote # 7 above.   There is a high level of uncertainty as to whether these efforts will be successful.  10.  Subsequent Events The Company evaluated events or transactions occurring after June 30, 2012, the balance sheet date, through August 8, 2012, the date the financial statements were available to be issued, and determined any events or transactions which could impact the financial statements as of and for the quarter ended June 30, 2012.  From July 1, 2012 through August 6, 2012, the Company has issued and sold an aggregate of 205,000 Units in the Private Placement in consideration of gross cash proceeds of $205,000. As a result, the Company has issued an aggregate of 410,000 shares of common stock and warrants to purchase an aggregate of 140,000 shares of Common Stock.  WFG is entitled to receive a commission equal to 10% of any subscriptions received and warrants to purchase and 3% of the number of shares of common stock included in the Units sold in the Private Placement. For subscriptions received subsequent to June 30, 2012, WFG is entitled to receive a cash fee of $20,500 and warrants to purchase 12,300 shares of common stock.


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**Table of Contents**

ITEM 2.  PLAN OF OPERATIONS

MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION OR PLAN OF OPERATION Cautionary Statement Regarding Forward-Looking Statements This report contains  "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended (the "Securities Act"), and Section 21E of the Securities Exchange Act of 1934, as amended (the "Exchange Act").  All statements other than statements of historical facts included or incorporated by reference in this quarterly report on Form 10-Q, including without limitation, statements regarding our future financial position, business strategy, budgets, projected revenues, projected costs and plans and objective of management for future operations, are forward-looking statements.  In addition, forward-looking statements generally can be identified by the use of forward-looking terminology such as "may," "will," "expects," "intends," "plans," "projects," "estimates," "anticipates," or "believes" or the negative thereof or any variation thereon or similar terminology or expressions.  We have based these forward-looking statements on our current expectations and projections about future events. These forward-looking statements are not guarantees and are subject to known and unknown risks, uncertainties and assumptions about us that may cause our actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by such forward-looking statements. Important factors that could cause actual results to differ materially from our expectations include, but are not limited to: ·our ability to raise additional capital;  ·the absence of any operating history or revenue;
 ·our ability to attract and retain qualified personnel; ·market acceptance of our platform; ·our limited experience in a relatively new industry; ·regulatory and competitive developments; ·intense competition with larger companies; ·general economic conditions ·failure to adequately protect our intellectual property; ·technological obsolescence of our products and services; ·technical problems with our products and services; and ·loss or retirement of key executives, and ·other factors set forth under the caption “Risk Factors” in the Company’s Annual Report on Form 10-K for the year ended December 31, 2011 filed with the Securities and Exchange Commission. All subsequent written and oral forward-looking statements attributable to us, or persons acting on our behalf, are expressly qualified in their entirety by the foregoing.  Except as required by law, we assume no duty to update or revise our forward-looking statements.


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**Table of Contents**Recent Events



On June 14, 2012, Blue the “Company commenced a private Private Placement of up to $10,000,000 of Units , at a purchase price of $1.00 per Unit. Each Unit consists of: (i) two shares of the Company’s common stock, par value $0.0001 per shares (the “Common Stock”) and (ii) a warrant to purchase one share of Common Stock.  The Warrant is exercisable for a term of two years at an exercise price of $0.75 per share.

As of August 6, 2012, the Company has issued and sold an aggregate of 305,000 Units in the Private Placement in consideration of gross cash proceeds of $305,000. As a result, the Company has issued an aggregate of 610,000 shares of Common Stock and Warrants to purchase an aggregate of 305,000 shares of Common Stock.  WFG Investments, Inc. is acting as placement agent in connection with the Private Placement and is entitled to receive a commission equal to 10% of any subscriptions received and Warrants to purchase 3% of the number of shares of Common Stock included in the Units sold in the Private Placement. As of August 6, 2012, WFG is entitled to receive a cash fee of $30,500 and Warrants to purchase 18,300 shares of Common Stock.



In April 2012, the Company entered into a stockholder’s agreement with Andrew Levi, our Chief Technology Officer, whereby Mr. Levi agreed to place 25,000,000 shares of Common Stock held by him in escrow for a period of one year. In the event that the Company issues shares of Common Stock in a financing transaction, such as the Private Placement, or in connection with the hiring or retention of senior management or directors during such period of time, the corresponding number of escrowed shares will be cancelled and returned to the Company’s treasury.



On April 19, 2012 the “Company entered into a Securities Purchase Agreement with an existing stockholder pursuant to which the Company issued (i) a senior secured convertible debenture in the original aggregate principal amount of $35,000 and (ii) a warrant to purchase 6,500,000 shares of common stock, $0.001 par value per share of the Company, and the stockholder covenanted to purchase up to an additional $465,000 of senior secured convertible debentures in a series of four closing at such times as may be designated by the Company in its sole discretion through October 19, 2012.  The principal balance of the convertible debenture was $290.000 as of June 30, 2012. The convertible debentures mature on October 19, 2012 and bear an interest rate of 8%.



Prior to September 1, 2011, we were a public shell company without material assets or liabilities. On September 1, 2011, Blue Calypso Holdings, Inc. completed a reverse merger with us, pursuant to which Blue Calypso Holdings, Inc. became our wholly-owned subsidiary and we succeeded to the business of Blue Calypso Holdings, Inc. as our sole line of business and the former security holders of Blue Calypso Holdings, Inc. became our controlling stockholders. For financial reporting purposes, Blue Calypso Holdings, Inc. was the accounting acquirer in the reverse merger and the former public shell company is considered the acquired company. Accordingly, the historical financial statements presented and the discussion of financial condition and results of operations herein are those of Blue Calypso, Inc., and do not include the historical financial results of our former business. The accumulated earnings of Blue Calypso, Inc. were also carried forward after the reverse merger for all periods presented.  Operations reported for periods prior to the reverse merger are those of Blue Calypso Holdings, Inc.



Business Overview



We offer a patented social mobile advertising platform through which advertisers offer advertising content to our subscribers, who publicly endorse the products and services of these advertisers using their mobile smartphones as well as other internet enabled devices. Endorsers receive cash and other rewards for each endorsement they make.



Additionally, we offer a private label version of our patented platform, where the friends and advocates of the advertiser are engaged to endorse the products and services of the advertisers.  These friends and advocates receive a broad range of rewards for their participation.



Critical Accounting Policies



Development Stage Company



We are a development stage company as defined by Accounting Standards Codification (“ASC”) 915, “Development Stage Entities”and are still devoting substantial efforts to establishing our business. Our principal operations have commenced but there has been no significant revenue thus far. All losses accumulated since inception have been considered part of our development stage activities.



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**Table of Contents** Principles of Consolidation and Basis of Presentation  The consolidated financial statements are stated in U.S. dollars and include the accounts of Blue Calypso, Inc. and its subsidiary Blue Calypso, LLC, which is wholly owned. All intercompany balances and transactions have been eliminated in consolidation. The consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America.  Use of Estimates  The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenue and expenses during the reporting period. Significant estimates include: the useful lives of intangible assets and the recoverability or impairment of tangible and intangible asset values; deferred revenues; legal and other contingencies that are recorded when it is probable that a loss has been incurred and the amount is reasonably estimable; and our effective income tax rate and the valuation allowance applied against deferred tax assets, which are based upon the expectations of future taxable income, allowable deductions, and projected tax credits.  Actual results may differ from these estimates.   Revenue Recognition   We recognize revenue in accordance with ASC 605, “Revenue Recognition” when persuasive evidence of an arrangement exists, the fee is fixed or determinable, delivery of the product has occurred or services have been rendered and collectability is reasonably assured. Revenue is comprised primarily of fees received from customers for advertising and marketing services provided by us, which is generally earned when brand loyalists personally endorse and share the advertising campaigns with others in their digital social stream or when we provide services related to customer advertising campaigns. Recognition timing is based on the specific services delivered to our customer and the terms of our agreements with each customer. Agreements may be based on campaigns delivered, monthly billings or campaign activity. If the customer agreement provides, customers may pay or be invoiced for services prior to final service delivery, leading to unearned revenues being recorded.  Each endorsement event is tracked by the Blue Calypso system and any activity by the endorsers’ network of contacts is tracked and credited to the endorser. Customers receive weekly reports providing a detailed history of all initial endorser posts and subsequent activities generated by the initial endorsements, which allow them to verify that brand loyalists have personally endorsed their products. Reports can include geographic and demographic information related to the endorser.  We believe that our tracking system, as well as the fact that endorsers must provide certain identifying information, including their name, address and social security number, in order to be issued a loyalty reward card and become eligible to receive payments for any endorsements, helps reduce opportunities for fraudulent endorsements.  Making fraudulent endorsements is a violation of the terms and conditions that our endorsers agree to and any endorser discovered engaging in fraudulent or other activities violating our terms and conditions will have his or her account closed and endorser registration terminated.


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**Table of Contents** Cost of Revenue  Cost of revenue is accrued and recorded as earned by the endorser under the defined reward programs.  Expense related to our payments to endorsers is recognized when we recognize revenue for such payments, in the case of endorsements related to our customers, and when the endorsement is made, in the case of endorsements of advertisers who are endorsed through our participation in one of the affiliate programs in which we participate.  This is in accordance with the terms and conditions agreed to by the endorsers.  Rewards are delivered periodically to the endorser by loading loyalty cards.  Endorsers are required to provide certain information before loyalty cards can be issued and loaded.  Endorsers retain rights to any unpaid rewards until they have been inactive for three months or the applicable time frame specified in the endorser terms and conditions, if such time frame is changed.  There is no additional expense to us associated with compensating endorsers through cash that is reloaded on a personal Visa debit card rather than compensating endorsers through cash sent directly to them.  Cash and Cash Equivalents  Cash and cash equivalents consist of cash held in bank demand deposits. We consider all highly liquid debt instruments with original maturities of three months or less to be cash equivalents.  Property and Equipment and Long-Lived Assets  Property and equipment consists of office equipment and is recorded at cost, less accumulated depreciation and amortization. Depreciation is computed using the straight-line method over the estimated useful lives of the related assets, which for office equipment is three to five years. Expenditures for major renewals and betterments that extend the useful lives of the property and equipment are capitalized. Expenditures for maintenance and repairs are charged to expense as incurred.  Intangible Assets  Software development costs are accounted for in accordance with ASC 350-40, “Intangibles — Goodwill and Other: Internal Use Software.” According to ASC 350-40, capitalization of costs related to a computer software project should begin when both of the following occur: (a) the preliminary project stage is complete; and (b) management, with relevant authority, implicitly or explicitly authorizes and commits to funding the project and it is probable that the project will be completed and the software will be used to perform the function intended. The costs capitalized include: fees paid to third parties for services provided to develop the software during the application development stage; payroll and payroll-related costs, such as costs of employee benefits for employees who are directly associated with and who devote time to the software project on activities that include coding and testing during the application development stage; and interest costs incurred while developing the software (in accordance with ASC 835-20). The costs are amortized using straight-line amortization over the estimated useful life of up to five years, once the software is ready for its intended use.  The unamortized capitalized cost of the software is compared annually to the net realizable value.  The amount by which the unamortized capitalized costs of the internal use software exceed the net realizable value of that asset is written off.  18




**Table of Contents** Impairment of Long-Lived Tangible Assets and Definite-Lived Intangible Assets  Long-lived tangible assets and definite lived intangible assets are reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of the assets might not be recoverable. Recoverability of assets held and used is generally measured by a comparison of the carrying amount of an asset to undiscounted future net cash flows expected to be generated by that asset. If it is determined that the carrying amount of an asset may not be recoverable, an impairment loss is recognized for the amount by which the carrying amount of the asset exceeds the fair value of the asset.  Fair Value Measurements  We have adopted ASC Topic 820, “Fair Value Measurements and Disclosures,” which defines fair value, establishes a framework for measuring fair value in generally accepted accounting principles, and expands disclosures about fair value measurements. ASC 820 establishes a hierarchy for inputs used in measuring fair value that maximizes the use of observable inputs and minimizes the use of unobservable inputs by requiring that the most observable inputs be used when available.  Level 1 inputs are quoted prices (unadjusted) in active markets for identical assets or liabilities that the reporting entity has the ability to access at the measurement date.  Level 2 inputs are inputs other than quoted prices included within Level 1 that are observable for the asset or liability, either directly or indirectly.  Level 3 inputs are unobservable inputs for the asset or liability.  Income Taxes  Income taxes are recorded in accordance with ASC 740, “Income Taxes.” Deferred income taxes are recognized for the future tax consequences attributable to temporary differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax bases. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled. The effect on deferred tax assets and liabilities of a change in tax rates is recognized in income in the period that includes the enactment date. An allowance is provided when it is more likely than not that tax benefits will not be utilized, which is the case as of the June 30, 2012 financial statements.  Stock-Based Compensation  We grant stock options and restricted stock as compensation to employees, directors and consultants. Compensation expense is measured in accordance with FASB ASC 718 (formerly Statement of Financial Accounting Standards No. 123R), “Compensation — Stock Compensation.” Compensation expense is recognized over the requisite service period for awards of equity instruments based on the grant date fair value of those awards expected to ultimately vest. Forfeitures are estimated on the date of grant and revised if actual or expected forfeiture activity differs materially from original estimates.  Concentrations of Credit Risk  Significant concentrations of credit risk may arise from our cash maintained in the bank. We maintain cash in quality financial institutions; however, at times, cash balances may exceed the federal deposit insurance limits.  Advertising and Marketing  Our advertising and marketing costs, which consist primarily of marketing and trade show costs, business development and printed promotional and sales presentation materials, are charged to expense when incurred.   Results of Operations  Comparison of Three Months Ended June 30, 2012 and 2011  NetLoss.  For the three months ended June 30, 2012, we had a net loss of $2,683,089, as compared to a net loss of $235,432 for the three months ended June 30, 2011.  The increase in net loss was due to two factors.  The first was related to an increase in investment in sales, marketing, operations and administration in comparison to the three months ended June 30, 2011 of $212,463.  The second was related to the recording of a deferred compensation expense of $2,181,628 related to options vested during the three months ended June 30, 2012.  Revenue.Revenue for the three months ended June 30, 2012 was $176, as compared to $1,278 in revenues for the same period in 2011.  We are a development stage company and have had modest revenue to date.  19






**Table of Contents** Cost of Revenue.Cost of revenue is primarily comprised of payments to endorsers for promoting advertiser content.  Our cost of revenue was $52,809 for the three months ended June 30, 2012, as compared to $12.064 for the same period in 2011.  The increase was due to company-sponsored advertising activity intended to attract an endorser base.  Sales and Marketing.For the three months ended June 30, 2012 sales and marketing expenses increased by $135,307 to $190,098 compared to the same period in 2011.  The increase was due primarily to increased costs related to additional sales and marketing staff.Sales and marketing expense included the compensation and benefit expense of the five sales and marketing staff members employees as well as travel, entertainment and advertising expense directly attributable to the sales and marketing function.  General and Administrative.For the three months ended June 30, 2012, general and administrative expense were $193,206, as compared to $116,050 for the three months ended June 30, 2011.  The increase was due primarily to legal and professional expenses related to statutory filing process, patent legal and legal and accounting related to continued fund raising activities. . General and administrative expenses primarily consisted of contract labor, outside services and professional fees.  Other Operating Expenses.Other operating expenses for the quarter ended June 30, 2012 were $2,181,628 versus zero for the same period in 2011.  The increase was due to non-cash deferred compensation expense related to stock options that vested in the current quarter totaling $2,181,628.  Depreciation and Amortization.Depreciation and amortization expenses relate primarily to the amortization of capitalized software development.  The increase from $27,464 for the three months ended June 30, 2011 to $55,962 for the three months ended June 30, 2012 was due to our ongoing software development initiative and implementation of improvements and new services related to our network.  Our development activities are outsourced to Aztec Systems, Inc., a company that was majority owned by Mr. Levi, our chief technology officer and a member of our board of directors.  For the quarter ended June 30, 2012, we incurred $18,148 of software development costs versus $99,770 for the quarter ended June 30, 2012.  Interest Expense.Interest expense was $9,562 for the three months ended June 30, 2012 in comparison to $26,341 for the three months ended June 30, 2011.  The current period interest expense related to two (2) notes payable.  The first to related party, Aztec Systems, Inc  (see footnote #8 in financial statements above).  The note has a per annum interest rate of 8%.  The balance at June 30, 2012 was $357,707 including accumulated accrued interest of $12,714.  The second is for a senior secured debentures  to LMD Capital, LLC in the amount of $292,548 including accrued interest of $2,548.  Comparison of Six Months Ended June 30, 2012 and 2011  NetLoss.  For the six months ended June 30, 2012, we had a net loss of $4,042,304 as compared to a net loss of $410,198 for the six months ended June 30, 2011.  The increase in net loss was due to two factors.  The first was related to an increase in investment in sales, marketing, operations and administration in comparison to the six months ended June 30, 2012 of $513,026.  The second was related to the recording of a deferred compensation expense of $2,945,108 related to options vested during the six months ended June 30, 2012.  Revenue.Revenue for the six months ended June 30, 2012 was $760, as compared to $6,036 in revenues for the same period in 2011.  We are a development stage company and have had modest revenue to date.  Cost of Revenue.Cost of revenue is primarily comprised of payments to endorsers for promoting advertiser content.  Our cost of revenue was $145,516 for the six months ended June 30, 2012, as compared to $12,136 for the same period in 2011.  The increase was due to company-sponsored advertising activity intended to attract an endorser base.  Sales and Marketing.For the six months ended June 30, 2012 sales and marketing expenses increased by $305,301 to $433,523 compared to the same period in 2011.  The increase was due primarily to increased costs related to additional sales and marketing staff.Sales and marketing expense included the compensation and benefit expense of the five sales and marketing staff members employees as well as travel, entertainment and advertising expense directly attributable to the sales and marketing function.   General and Administrative.For the six months ended June 30, 2012, general and administrative expenses were $377,731, as compared to $170,006 for the six months ended June 30, 2011.  The increase was due primarily to legal and professional expenses related to statutory filing process, patent legal and legal and accounting related to continued fund raising activities. . General and administrative expenses primarily consisted of contract labor, outside services and professional fees.


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Other Operating Expenses.Other operating expenses for the quarter ended June 30, 2011 were $2,959,729 versus $14,757 for the same period in 2011.  The increase was due to non-cash deferred compensation expense related to stock options that vested in the current quarter totaling $2,945,108.  Depreciation and Amortization.Depreciation and amortization expenses relate primarily to the amortization of capitalized software development.  The increase from $51,720 for the six months ended June 30, 2011 to $111,303 for the six months ended June 30, 2012 was due to our ongoing software development initiative and implementation of improvements and new services related to our network.  Our development activities are outsourced to Aztec Systems, Inc., a company that was majority owned by Mr. Levi, our chief technology officer and a member of our board of directors.  For the six months ended June 30, 2012, we incurred $194,923 of software development costs versus $170,340 for the six months ended June 30, 2011.  Interest Expense.Interest expense was $15,262 for the six months ended June 30, 2012 in comparison to $39,393 for the six months ended June 30, 2011.  The current period interest expense related to two (2) notes payable.  The first to related party, Aztec Systems, Inc., interest expense was $12,714 and the second is for a senior secured debentures  to LMD Capital, LLC., interest expense was $2,548.  At June 30, 2011, the Company had a total of $1,475,000 of subordinated convertible debt outstanding.  The Company incurred interest expense of $39,393 for the six month period ended June 30, 2011.  Cash Flows  Comparison of Three Months Ended June 30, 2012 and 2011  Cash used in operating activities during the three months ended June 30, 2012 was $285,945 and was comparable to $339,899 for the three months ended June 30, 2011.  The change was due to a $2,447,657 increase in net loss, offset by the non-cash expense for deferred stock option compensation of $2,181,628.  The other significant factor was the increase in accounts payable balance of $171,603.  Cash used in investing activities during the three months ended June 30, 2012 was $15,169, as compared to $74,756 for the three months ended June 30, 2011.  This was attributed to reduced investment in the development of software to help retain cash reserves.  During the three months ended June 30, 2012, cash provided by financing was $371,785, as compared to $600,015 for the same period in 2011. During the current quarter, net cash of $82,523 (gross subscriptions of $100,000 less $10,000 of fees and $7,477 of printing expense) was provided from our private placement transaction and $290,000 was provided from the senior secured convertible debentures from LMD Capital, LLC.   This compares to the prior year when the Company secured cash from a note payable from Aztec Systems, Inc of $100,000 and cash relative to a $500,000 convertible note payable.  Comparison of Six Months Ended June 30, 2012 and 2011  Cash used in operating activities during the six months ended June 30, 2012 was $1,004,203 and was comparable to $432,591 for the six months ended June 30, 2011.  The change was due to a $3,632,106 increase in net loss, offset by the non-cash expense for deferred stock option compensation of $2,945,108.  The other significant factor was the non-cash  increase in depreciation and amortization of $110,662.  Cash used in investing activities during the six months ended June 30, 2012 was $192,142, as compared to $127,435 for the six months ended June 30, 2011.  This was attributed to increased investment in the development of software.  During the six months ended June 30, 2012, cash provided by financing was $916,778, as compared to $700,037 for the same period in 2011.  During the six months ended June 30, 2012, cash of $82,523 was provided from our private placement transaction and $292,548 was provided from the senior secured convertible debentures from LMD Capital, LLC; and $357,707 was provided from a note payable to related party, Aztec.   This compares to the prior year when the Company secured cash from a note payable from Aztec Systems, Inc of $200,000 and cash relative to a $500,000 convertible note payable.  21




**Table of Contents** Going Concern Consideration
  Our registered independent auditors have issued an opinion on our financial statements for the year ended December 31, 2011 which includes a statement describing our going concern status.  This means that there is substantial doubt that we can continue as an on-going business for the next 12 months unless we obtain additional capital to pay our bills and meet our other financial obligations.  Our ability to continue as a going concern is dependent upon our ability to obtain additional equity or debt financing, attain further operating efficiencies, reduce expenditures, dispose of selective assets, and ultimately, generate additional revenue. The going concern opinion may also limit our ability to access certain types of financing, prevent us from obtaining financing on acceptable terms, and limit our ability to obtain new business due to potential customers’ concern about our ability to deliver products or services.  We must raise capital to implement our project and stay in business.  Liquidity and Capital Resources  We are a development stage company and have incurred cumulative losses of $6,289,892 since beginning operations on September 11, 2009.  At June 30, 2012, we had a cash balance of $91,826 and negative working capital of $127,293.  On June 13, 2012, the Company commenced a private placement (the “Private Placement”) of up to $10,000,000 of Units (the “Units”), at a purchase price of $1.00 per Unit. Each Unit consists of: (i) two shares of common stock and (ii) a warrant to purchase one share of the Company’s common stock (the “Warrant”). The Warrant is exercisable for a term of two years at an exercise price of $0.75 per share. As of June 30, 2012, we have received subscriptions for $100,000.  On April 19, 2012 the Company entered into a securities purchase agreement with an existing stockholder pursuant to which the Company issued  (i) a senior secured convertible debenture in the original aggregate principal amount of $35,000  and  (ii) a warrant to purchase 6,500,000 shares of common stock of the Company, and the buyer covenanted to purchase up to an additional $465,000 of senior secured convertible debentures in a series of four closing at such times as may be designated by the Company in its sole discretion through October 19, 2012.  The balance outstanding under this agreement was $292,548.  The convertible debentures mature on October 19, 2012 and bear an interest rate of 8%.  In connection  with this private placement, the Company also entered into a Security Agreement, an Intellectual Property Security Agreement, Amendment No. 1 to the Common Stock Purchase Warrant, a Stockholder's Agreement and various ancillary certificates, disclosure schedules and exhibits in support thereof, each dated April 19, 2012.  Pursuant to the Security Agreement and the Intellectual Property Security Agreement, the Company’s obligations under the debentures are secured by a first priority perfected security interest in all of the assets and properties of the Company, including the stock of Blue Calypso, LLC.In addition, the subsidiary of the Company, Blue Calypso, LLC, entered into a Subsidiary Guarantee in favor of the investor.  On October 17, 2011, $1,500,000 of our convertible promissory notes converted into 1,500,000 shares of our Series A Convertible Preferred Stock.   On September 1, 2011, $1,475,000 of notes payable converted to 28,135,234 shares of common stock as part of the reverse merger.  Funding for our operations has been primarily dependent upon the proceeds from the issuance of debt and equity securities.  As a development stage company, we have been and continue to be dependent upon outside sources of cash to pay operating expenses.  We have had only nominal revenue and we expect operating losses to continue through the foreseeable future.  Until we develop a consistent source of revenue to achieve a profitable level of operations that generates sufficient cash flow, we will need additional capital resources to fund growth and operations.  We are continuing our efforts to raise capital through equity and/or debt offerings.  However, there can be no assurance that we will be able to raise equity or debt capital on terms we consider reasonable and prudent, or at all.   The availability of capital to us may be subject to the volatility in the financial markets, our future financial condition and credit rating, and whether sufficient assets are available to be used as debt collateral in connection with any future debt financing, among other factors.  Future financings through equity investments are likely to be dilutive to the existing stockholders. Also, the terms of securities we issue in future capital transactions may be more favorable for our new investors. Newly issued securities may include preferences, superior voting rights, and the issuance of warrants or other derivative securities, which may have additional dilutive effects. Further, we may incur substantial costs in pursuing future capital and/or financing, including investment banking fees, legal fees, accounting fees, securities law compliance fees, printing and distribution expenses and other costs. We may also be required to recognize non-cash expenses in connection with certain securities we may issue, such as convertible notes and warrants, which may adversely impact our financial condition.  If we are unable to raise sufficient funding through the Private Placement, we will need to seek funding from alternative sources. We have no assurance that future financing will be made available to us, and if made available to us, in amounts or on terms acceptable to us.  If we are unable to raise any additional funding in the Private Placement or from other sources, we will either have to suspend operations until we do raise capital or cease operations entirely.  Contractual Obligations  During 2011, the Company had a significant contractual obligation consisting of convertible promissory notes payable of $1,500,000 that would have been due on December 1, 2011.  These promissory notes automatically converted into 1,500,000 shares of Series A Convertible Preferred Stock on October 17, 2011.  During the three months ended March 31, 2012, an additional 200,000 shares of Series A Convertible Preferred Stock were issued that provided $200,000 of funding in the quarter.   As indicated in footnote 8 of the financial statements, Blue Calypso has engaged the services of the related party, Aztec Systems, Inc., for software development, use of network operating center, and accounting.  We have warrants outstanding for a total of 31,536,818 shares at a price of $0.10 per share.  .  We have warrants outstanding for a total of 106,000 shares at a price of $0.75 per share.


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**Table of Contents**  ITEM 3.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.  Since we are a “smaller reporting company,” as defined by SEC regulation, we are not required to provide the information required by this Item.  ITEM 4 CONTROLS AND PROCEDURES.  Evaluation of Disclosure Controls and Procedures  As indicated in the certifications in Exhibit 31 of this report, our chief executive officer (“CEO”) and chief financial officer (“CFO”) have evaluated the effectiveness of our disclosure controls and procedures as of June 30, 2012.  Based on that evaluation, we have concluded that due to our small size, we are unable to sufficiently segregate conflicting duties and, as of June 30, 2012, our disclosure controls and procedures were not effective, due to our inability to sufficiently segregate conflicting duties, to provide reasonable assurance that information required to be disclosed in our periodic filings under the Securities Exchange Act of 1934 is accumulated and communicated to management, including the officers, to allow timely decisions regarding required disclosure. As additional resources and personnel become available we will implement appropriate procedures and segregation of duties to mitigate any material weaknesses.  Based upon this assessment, our CEO and CFO concluded that, as of June 30, 2012, there existed a material weakness in our processes, procedures and controls related to the preparation of our annual or interim financial statements.  We have concluded that our internal control over financial reporting was not effective as of June 30, 2012. Due to this material weakness, in preparing our annual or interim financial statements, we performed compensating additional procedures designed to ensure that such financial statements were fairly presented in all material respects in accordance with generally accepted accounting principles.  PART IIOTHER INFORMATION  ITEM 1.  LEGAL PROCEEDINGS.  On July 31, 2012, the Company field a patent infringement complaint against Groupon, Inc. alleging infringement of two of its patents, 7,664,516 and 8,155,679, focused on its peer-to-peer marketing technology. The complaint was filed in the U.S. District Court in the Eastern District of Texas.  Other than as noted above, the Company is not a party to any pending legal proceeding nor is its property the subject of any pending legal proceeding that is not in the ordinary course of business or otherwise material to the financial condition of its business. Further, to the knowledge of management, no director or executive officer is party to any action in which any has an interest adverse to us.    ITEM 1A.Risk Factors.  Since we are a “smaller reporting company,” as defined by SEC regulation, we are not required to provide the information required by this Item.   ITEM 2.unregistered sales of equity securities and use of proceeds.  None.


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**Table of Contents**  ITEM 3. Defaults Upon Senior Securities.  None.  ITEM 4.Mine Safety Disclosures.  None.  ITEM 5. OTHER INFORMATION.  None.  ITEM 6.   EXHIBITS AND REPORTS ON FORM 8-K. Copies of the following documents are included as exhibits to this report pursuant to Item 601 of Regulation S-K. ExhibitNumber

   

   Description2.1

   

   Agreement and Plan of Merger and Reorganization, dated as of September 1, 2011, by and among Blue Calypso, Inc., Blue Calypso Acquisition Corp., and Blue Calypso Holdings, Inc. (incorporated by reference to Exhibit 2.1 to Current Report on Form 8-K filed with the Securities and Exchange Commission on September 8, 2011)2.2

   

   Agreement and Plan of Merger, dated September 9, 2011, by and between Blue Calypso, Inc., a Nevada corporation, and Blue Calypso, Inc., a Delaware corporation (incorporated by reference to Exhibit 10.1 to Current Report on Form 8-K filed with the Securities and Exchange Commission on September 15, 2011)3.1

   

   Certificate of Incorporation (incorporated by reference to Exhibit 3.1 to Current Report on Form 8-K filed with the Securities and Exchange Commission on October 19, 2011)3.2

   

   Certificate of Designation of Series A Convertible Preferred Stock (incorporated by reference to Exhibit 3.2 to Current Report on Form 8-K filed with the Securities and Exchange Commission on October 19, 2011)3.3

   

   Bylaws of Blue Calypso, Inc., a Delaware corporation, adopted September 9, 2011 (incorporated by reference to Exhibit 3.3 to Current Report on Form 8-K filed with the Securities and Exchange Commission on October 19, 2011)10.1

   

   2011 Long-Term Incentive Plan (incorporated by reference to Exhibit 10.1 to Current Report on Form 8-K filed with the Securities and Exchange Commission on September 8, 2011)10.2

   

   Form of Incentive Stock Option Agreement (incorporated by reference to Exhibit 10.2 to Current Report on Form 8-K filed with the Securities and Exchange Commission on September 8, 2011)10.3

   

   Form of Non-Qualified Stock Option Agreement (incorporated by reference to Exhibit 10.3 to Current Report on Form 8-K filed with the Securities and Exchange Commission on September 8, 2011)10.4

   

   Form Restricted Stock Award Agreement (incorporated by reference to Exhibit 10.4 to Current Report on Form 8-K filed with the Securities and Exchange Commission on September 8, 2011)10.5

   

   Agreement of Conveyance, Transfer and Assignment of Assets and Assumption of Obligations, dated as of September 1, 2011 (incorporated by reference to Exhibit 10.5 to Current Report on Form 8-K filed with the Securities and Exchange Commission on September 8, 2011)10.6

   

   Stock Purchase Agreement, by and between Blue Calypso, Inc. and Deborah Flores, dated as of September 1, 2011 (incorporated by reference to Exhibit 10.6 to Current Report on Form 8-K filed with the Securities and Exchange Commission on September 8, 2011)10.7

   

   Securities Purchase Agreement, dated as of September 1, 2011, by and among Blue Calypso, Inc. and certain purchasers set forth therein (incorporated by reference to Exhibit 10.7 to Current Report on Form 8-K filed with the Securities and Exchange Commission on September 8, 2011)10.8

   

   Registration Rights Agreement, dated as of September 1, 2011, by and among Blue Calypso, Inc. and certain purchasers set forth therein (incorporated by reference to Exhibit 10.9 to Current Report on Form 8-K filed with the Securities and Exchange Commission on September 8, 2011)10.9

   

   Form of Warrant (incorporated by reference to Exhibit 10.10 to Current Report on Form 8-K filed with the Securities and Exchange Commission on September 8, 2011)10.10

   

   Letter Agreement, dated January 16, 2012, by and between Blue Calypso, Inc. and Aztec Systems, Inc. (incorporated by reference to Exhibit 10.1 to our Current Report on Form 8-K filed with the Securities and Exchange Commission on January 20, 2012)10.11

   

   Promissory Note, dated January 17, 2012, issued by Blue Calypso, Inc. to Aztec Systems, Inc. (incorporated by reference to Exhibit 10.2 to our Current Report on Form 8-K filed with the Securities and Exchange Commission on January 20, 2012)10.12

   

   Securities Purchase Agreement, dated April 19, 2012, by and between Blue Calypso, Inc. and the Buyer thereto (incorporated by reference to Exhibit 10.1 to our Current Report on Form 8-K filed with the Securities and Exchange Commission on April 24, 2012)10.13

   

   Senior Secured Convertible Note issued April 19, 2012 (incorporated by reference to Exhibit 10.2 to our Current Report on Form 8-K filed with the Securities and Exchange Commission on April 24, 2012)10.14

   

   Common Stock Purchase Warrant issued April 19, 2012 (incorporated by reference to Exhibit 10.3 to our Current Report on Form 8-K filed with the Securities and Exchange Commission on April 24, 2012)10.15

   

   Security Agreement, dated April 19, 2012, by and between the Company, Blue Calypso, LLC and the Buyer (incorporated by reference to Exhibit 10.4 to our Current Report on Form 8-K filed with the Securities and Exchange Commission on April 24, 2012)10.16

   

   Intellectual Property Security Agreement, dated April 19, 2012, by and between the Company, Blue Calypso, LLC, and the Buyer (incorporated by reference to Exhibit 10.5 to our Current Report on Form 8-K filed with the Securities and Exchange Commission on April 24, 2012)10.17

   

   Subsidiary Guarantee, dated April 19, 2012, by Blue Calypso, LLC, in favor of the Buyer (incorporated by reference to Exhibit 10.6 to our Current Report on Form 8-K filed with the Securities and Exchange Commission on April 24, 2012)10.18

   

   Form of Lock-Up Agreement (incorporated by reference to Exhibit 10.7 to our Current Report on Form 8-K filed with the Securities and Exchange Commission on April 24, 2012)10.19

   

   Amendment No. 1 to Common Stock Purchase Warrant (incorporated by reference to Exhibit 10.8 to our Current Report on Form 8-K filed with the Securities and Exchange Commission on April 24, 2012)10.20

   

   10.21

   

   Stockholder’s Agreement, dated April 19, 2012, by and between Andrew Levi and the Company.(incorporated by reference to Exhibit 10.9 to our Current Report on Form 8-K filed with the Securities and Exchange Commission on April 24, 2012)

   Letter Agreement dated June 1, 2012, between Blue Calypso, Inc. and Bill Ogle effective as of June 1, 2012 (incorporated by reference to Exhibit 10.1 to our Current Report on Form 8-K filed with the Securities and Exchange Commission on June 4, 2012)10.22

   

   Form of Subscription Agreement – June 2012 Private Placement (incorporated by reference to Exhibit 10.1 to our Current Report on Form 8-K filed with the Securities and Exchange Commission on July 30, 2012)10.23

   

   Form of Warrant – June 2012 Private Placement (incorporated by reference to Exhibit 10.1 to our Current Report on Form 8-K filed with the Securities and Exchange Commission on July 30, 20132.1

   

   Certification of Principal Executive Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.32.2

   

   Certification of Chief Financial Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.101.1

   

   The following information from the Company’s Quarterly Report on Form 10-Q for the quarter ended September 30, 2011, formatted in XBRL (eXtensible Business Reporting Language): (i) Consolidated Balance Sheets; (ii) Consolidated Statements of Operations; (iii) Consolidated Statements of Stockholders’ Equity and (iv) Consolidated Statements of Cash Flows


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SIGNATURES Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.  BLUE CALYPSO, INC.Date:

   August 14, 2012

   

   

   By:

   /s/ David S. PolsterName:

   David S. PolsterTitle:

   Chief Financial Officer


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EXHIBIT INDEX ExhibitNumber

   

   Description2.1

   

   Agreement and Plan of Merger and Reorganization, dated as of September 1, 2011, by and among Blue Calypso, Inc., Blue Calypso Acquisition Corp., and Blue Calypso Holdings, Inc. (incorporated by reference to Exhibit 2.1 to Current Report on Form 8-K filed with the Securities and Exchange Commission on September 8, 2011)2.2

   

   Agreement and Plan of Merger, dated September 9, 2011, by and between Blue Calypso, Inc., a Nevada corporation, and Blue Calypso, Inc., a Delaware corporation (incorporated by reference to Exhibit 10.1 to Current Report on Form 8-K filed with the Securities and Exchange Commission on September 15, 2011)3.1

   

   Certificate of Incorporation (incorporated by reference to Exhibit 3.1 to Current Report on Form 8-K filed with the Securities and Exchange Commission on October 19, 2011)3.2

   

   Certificate of Designation of Series A Convertible Preferred Stock (incorporated by reference to Exhibit 3.2 to Current Report on Form 8-K filed with the Securities and Exchange Commission on October 19, 2011)3.3

   

   Bylaws of Blue Calypso, Inc., a Delaware corporation, adopted September 9, 2011 (incorporated by reference to Exhibit 3.3 to Current Report on Form 8-K filed with the Securities and Exchange Commission on October 19, 2011)10.1

   

   2011 Long-Term Incentive Plan (incorporated by reference to Exhibit 10.1 to Current Report on Form 8-K filed with the Securities and Exchange Commission on September 8, 2011)10.2

   

   Form of Incentive Stock Option Agreement (incorporated by reference to Exhibit 10.2 to Current Report on Form 8-K filed with the Securities and Exchange Commission on September 8, 2011)10.3

   

   Form of Non-Qualified Stock Option Agreement (incorporated by reference to Exhibit 10.3 to Current Report on Form 8-K filed with the Securities and Exchange Commission on September 8, 2011)10.4

   

   Form Restricted Stock Award Agreement (incorporated by reference to Exhibit 10.4 to Current Report on Form 8-K filed with the Securities and Exchange Commission on September 8, 2011)10.5

   

   Agreement of Conveyance, Transfer and Assignment of Assets and Assumption of Obligations, dated as of September 1, 2011 (incorporated by reference to Exhibit 10.5 to Current Report on Form 8-K filed with the Securities and Exchange Commission on September 8, 2011)10.6

   

   Stock Purchase Agreement, by and between Blue Calypso, Inc. and Deborah Flores, dated as of September 1, 2011 (incorporated by reference to Exhibit 10.6 to Current Report on Form 8-K filed with the Securities and Exchange Commission on September 8, 2011)10.7

   

   Securities Purchase Agreement, dated as of September 1, 2011, by and among Blue Calypso, Inc. and certain purchasers set forth therein (incorporated by reference to Exhibit 10.7 to Current Report on Form 8-K filed with the Securities and Exchange Commission on September 8, 2011)10.8

   

   Registration Rights Agreement, dated as of September 1, 2011, by and among Blue Calypso, Inc. and certain purchasers set forth therein (incorporated by reference to Exhibit 10.9 to Current Report on Form 8-K filed with the Securities and Exchange Commission on September 8, 2011)10.9

   

   Form of Warrant (incorporated by reference to Exhibit 10.10 to Current Report on Form 8-K filed with the Securities and Exchange Commission on September 8, 2011)10.10

   

   Letter Agreement, dated January 16, 2012, by and between Blue Calypso, Inc. and Aztec Systems, Inc. (incorporated by reference to Exhibit 10.1 to our Current Report on Form 8-K filed with the Securities and Exchange Commission on January 20, 2012)10.11

   

   Promissory Note, dated January 17, 2012, issued by Blue Calypso, Inc. to Aztec Systems, Inc. (incorporated by reference to Exhibit 10.2 to our Current Report on Form 8-K filed with the Securities and Exchange Commission on January 20, 2012)10.12

   

   Securities Purchase Agreement, dated April 19, 2012, by and between Blue Calypso, Inc. and the Buyer thereto (incorporated by reference to Exhibit 10.1 to our Current Report on Form 8-K filed with the Securities and Exchange Commission on April 24, 2012)10.13

   

   Senior Secured Convertible Note issued April 19, 2012 (incorporated by reference to Exhibit 10.2 to our Current Report on Form 8-K filed with the Securities and Exchange Commission on April 24, 2012)10.14

   

   Common Stock Purchase Warrant issued April 19, 2012 (incorporated by reference to Exhibit 10.3 to our Current Report on Form 8-K filed with the Securities and Exchange Commission on April 24, 2012)10.15

   

   Security Agreement, dated April 19, 2012, by and between the Company, Blue Calypso, LLC and the Buyer (incorporated by reference to Exhibit 10.4 to our Current Report on Form 8-K filed with the Securities and Exchange Commission on April 24, 2012)10.16

   

   Intellectual Property Security Agreement, dated April 19, 2012, by and between the Company, Blue Calypso, LLC, and the Buyer (incorporated by reference to Exhibit 10.5 to our Current Report on Form 8-K filed with the Securities and Exchange Commission on April 24, 2012)10.17

   

   Subsidiary Guarantee, dated April 19, 2012, by Blue Calypso, LLC, in favor of the Buyer (incorporated by reference to Exhibit 10.6 to our Current Report on Form 8-K filed with the Securities and Exchange Commission on April 24, 2012)10.18

   

   Form of Lock-Up Agreement (incorporated by reference to Exhibit 10.7 to our Current Report on Form 8-K filed with the Securities and Exchange Commission on April 24, 2012)10.19

   

   Amendment No. 1 to Common Stock Purchase Warrant (incorporated by reference to Exhibit 10.8 to our Current Report on Form 8-K filed with the Securities and Exchange Commission on April 24, 2012)10.20

   

   Stockholder’s Agreement, dated April 19, 2012, by and between Andrew Levi and the Company (incorporated by reference to Exhibit 10.9 to our Current Report on Form 8-K filed with the Securities and Exchange Commission on April 24, 2012)10.21

   

   Letter Agreement dated June 1, 2012, between Blue Calypso, Inc. and Bill Ogle effective as of June 1, 2012 (incorporated by reference to Exhibit 10.1 to our Current Report on Form 8-K filed with the Securities and Exchange Commission on June 4, 2012)10.22

   

   Form of Subscription Agreement – June 2012 Private Placement (incorporated by reference to Exhibit 10.1 to our Current Report on Form 8-K filed with the Securities and Exchange Commission on July 30, 2012)10.23

   

   Form of Warrant – June 2012 Private Placement (incorporated by reference to Exhibit 10.1 to our Current Report on Form 8-K filed with the Securities and Exchange Commission on July 30, 2012)32.2

   

   Certification of Chief Financial Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.101.1

   

   The following information from the Company’s Quarterly Report on Form 10-Q for the quarter ended September 30, 2011, formatted in XBRL (eXtensible Business Reporting Language): (i) Consolidated Balance Sheets; (ii) Consolidated Statements of Operations; (iii) Consolidated Statements of Stockholders’ Equity and (iv) Consolidated Statements of Cash Flows
  (b)  Reports on Form 8-K




None.



(c)  Financial Statement Schedules



None.

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