SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 10-K
                                   (Mark One)

[X]          ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

                  For the fiscal year ended SEPTEMBER 30, 1998

                                       OR

[ ]        TRANSITION REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

                  For the transition period from ___________ to

                         Commission file number 1-13806
                                                -------

                             TRANSMEDIA NETWORK INC.
                             -----------------------
             (Exact name of Registrant as specified in its charter)


          DELAWARE                                              84-6028875
-------------------------------------------------------------------------------
(State or other jurisdiction of                               (I.R.S Employer
incorporation or organization)                              Identification No.)

                 11900 BISCAYNE BOULEVARD, MIAMI, FLORIDA 33181
                 ----------------------------------------------
               (Address of principal executive offices) (zip code)

                                  305-892-3300
                                  ------------
                         Registrant's telephone number,
                              including area code)

           Securities registered pursuant to Section 12(b) of the Act:

                                                          NAME OF EACH EXCHANGE
TITLE OF EACH CLASS                                        ON WHICH REGISTERED
-------------------                                        -------------------
     None                                                          None

           Securities registered pursuant to Section 12(b) of the Act:

                     COMMON STOCK, PAR VALUE $.02 PER SHARE
                     --------------------------------------
                                (Title of Class)

Indicate by (X) whether the Registrant (1) has filed all reports required to be
filed by Section 13 or 15 (d) of the Securities Exchange Act of 1934 during the
preceding 12 months and (2) has been subject to such filing requirements for the
past 90 days.
                                                          Yes  X     No -------

<PAGE>

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405
of Regulation S-K is not contained herein, and will not be contained, to the
best of Registrant's knowledge, in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K.


Aggregate market value of voting stock held by non-affiliates of the Registrant
as of December 21, 1998: $32,880,065.
                         -------------


Number of shares outstanding of Registrant's Common Stock, as of December 21,
1998: 12,831,245.
      -----------

DOCUMENTS INCORPORATED BY REFERENCE:

     None.


                                       2
<PAGE>

                                     PART I

ITEM 1.  BUSINESS

GENERAL

     Transmedia Network Inc. and subsidiaries' (the "Company") owns and markets
     a charge card ("the Transmedia Card") offering savings to the Company's
     card members on dining as well as lodging, travel, retail catalogues and
     long distance telephone calls. The Company's primary business activity is
     to acquire, principally through cash advances, the rights-to-receive food
     and beverage credits at full retail value from restaurants
     ("Rights-to-receive"), which are then sold for cash to holders of the
     Transmedia card. These Rights-to-receive are primarily purchased by the
     Company for cash but may also be acquired in exchange for services.

     The Company's areas of operation include Central and South Florida, the New
     York, Chicago and Los Angeles metropolitan areas, Boston and surrounding
     New England, Philadelphia, San Francisco, Detroit, Indianapolis, Milwaukee,
     Denver, Phoenix, North and South Carolina, Georgia, parts of Tennessee and
     Dallas/Ft Worth. Franchised areas include most of New Jersey, Washington,
     D.C., Maryland, Virginia, and parts of Texas. Licensing arrangements exist
     for the United Kingdom, Canada, and Europe, as well as the Asia-Pacific
     region.

     The Company derives income from franchising and licensing The Transmedia
     Card and related proprietary rights and know-how, including rights to
     solicit restaurants, hotels, resorts and motels and acquire food, beverage
     and lodging credits, in the United States. The Company also receives
     revenue from licensing The Transmedia Card and related proprietary rights
     and know-how outside the United States. The Company no longer engages in
     franchising.

CORPORATE STRUCTURE

     The Company commenced operations in 1984 and was reincorporated as a
     Delaware corporation in 1987. Currently, it has the following principal
     operating subsidiaries:

     /bullet/ Transmedia Restaurant Company Inc. which is responsible for
               obtaining and servicing restaurants and other service
               establishments such as hotels, resort destinations and retailers
               where the Transmedia Card may be used.

     /bullet/ Transmedia Service Company Inc., which is responsible for
               soliciting and servicing all cardmembers in the United States,
               for providing support services to Transmedia Restaurant Company,
               and for all domestic franchising of The Transmedia Card and
               related proprietary rights and know-how.

     /bullet/ TMNI International Incorporated, which licenses the Transmedia
               Card, service marks, proprietary software and know-how outside
               the United States and, has licensed rights to Europe, Turkey, the
               countries comprising the former Union of Soviet Socialist
               Republics, Australia, New Zealand and the Asia-Pacific region, to
               date.

     /bullet/ TNI Funding I, Inc., which was established as a special purpose
               corporation for purposes of the securitization of cash advances
               to merchants referred to as rights-to-receive.


                                       3
<PAGE>

DESCRIPTION OF RIGHTS TO RECEIVE AND THE TRANSMEDIA CARD

     The Company's primary business is the acquisition of Rights to Receive from
     participating establishments which are then sold for cash to holders of The
     Transmedia Card. "Rights to Receive" are rights to receive goods and
     services, principally food and beverages, which are acquired and purchased
     from participating restaurants, for an amount equal to approximately fifty
     percent (50%) of the food and beverage credits. Alternatively, the Company
     may acquire such Rights to Receive either by financing the purchase of
     other goods or services or providing advertising and media placement
     services to the participating establishments. Approximately ninety-five
     percent (95%) of Rights to Receive are purchased for cash. The Company
     typically advances cash in amounts such that the food and beverage credits
     acquired are anticipated to be utilized in a period of no more than six
     months; however, it is not always possible for the Company to predict with
     accuracy the amount of time in which such credits will be consumed, due to
     seasonality or the opening of new market areas.

     The Transmedia Card is selectively issued to applicants who are determined
     to be creditworthy by virtue of their having a current, valid MasterCard,
     Visa, Discover or American Express credit card or who are otherwise deemed
     creditworthy by Company management. The Transmedia Cardmembers have a
     choice of programs, including (i) a card which offers a 25% savings at
     participating establishments for which there is a $49 annual fee, (ii) a
     Turn Meals into Miles/registered trademark/ program which offers mileage
     credits with Continental Airlines, US Airways and United Airlines of 10
     miles for each dollar spent on food and beverage at participating
     establishments for an annual fee of $9.95, and (iii) a "Free for Life"
     Transmedia Card which affords them 20% savings at participating
     establishments. Each account may have more than one user and, accordingly,
     more than one cardmember. The Company has also offered a "family of
     savings" concept through a silver and gold Transmedia Card program designed
     to supplement the existing 25% savings on dining only fee program. Both
     the silver and gold programs are fee based, offer 25% savings at
     participating establishments and entitle the cardmember access to
     additional benefits and savings at either no-cost or a reduced fee
     depending upon the cardmembers' election. The silver program retails for
     $29.95 and the gold program for $59.95.

     In presenting The Transmedia Card, cardmembers sign for the goods or
     services rendered, as well as for the taxes and tips, as they would with
     any other charge card. The Company, upon obtaining the receipt (directly or
     via electronic point of sale transmission) from the appropriate
     establishment, gives the establishment credit against Rights to Receive
     which are owned by the Company. The Company then (i) processes the receipt
     through the cardmember's MasterCard, Visa, Discover or American Express
     card account, which remits to the Company the full amount of the bill, and
     (ii) credits to the cardmember's MasterCard, Visa, Discover or American
     Express account the appropriate discount or credits to the cardmember's
     airline account the appropriate mileage. Taxes and tips are not discounted
     and such sums are remitted to the various establishments.

DOMESTIC FRANCHISING

In 1990, the Company commenced franchising The Transmedia Card (then known as
The Restaurant Card) and related proprietary rights and know-how, including
rights to solicit restaurants and acquire Rights to Receive, in the United
States, as part of an expansion strategy to develop a national presence. The
Company has determined that it will no longer offer franchises in the United
States and a number of the franchise territories have subsequently been
reacquired. At September 30, 1998, the Company's remaining franchises were in
the following territories: a large part of New Jersey, the Washington,
D.C./Baltimore, Maryland region, southern Virginia, and parts of Texas. The
Company has also granted a certain third party an option to acquire a franchise
for the State of Hawaii.


                                       4
<PAGE>

In January 1997, the Company purchased certain of the assets of The Western
Transmedia Company, Inc., the Company's franchisee in the states of California,
Nevada, Oregon and Washington. In December 1997, the Company acquired the
Rights-to-Receive of East American Trading Company, its franchisee in the
Carolinas, Georgia and eastern Tennessee and terminated the franchise agreement.
In July 1998, the Company acquired the Rights-to-Receive and the right to
conduct business in the Dallas/Fort Worth franchise territory. In addition, the
Company has an option to acquire the remainder of the Texas franchise. The
Company now conducts the operations in all of these territories directly.

Each franchise sold by the Company is operated under a ten year franchise
agreement that is renewable for an additional ten-year term for all locations.
Each agreement provides that the Company will assist the franchisee with
marketing, advertising, training and other administrative support; relates to a
territory that contains a minimum number of full-service restaurants that accept
MasterCard, Visa, Discover or American Express credit cards; and licenses the
franchisee to use the Company's trademarks in connection with the solicitation
of new cardmembers (which is not restricted to the franchisee's territory) and
the purchase of Rights to Receive from restaurants in the territory granted to
the franchisee. The franchisee is responsible for, among other things,
soliciting cardmembers and participating establishments, purchasing Rights to
Receive from participating establishments in its territory, and maintaining
adequate insurance. In consideration for the grant of the franchise, the
franchisee pays to the Company (i) a one-time franchise fee which varies based
upon the number of full-service restaurants located within the territory granted
to the franchisee, and (ii) the following continuing fees during the term of the
franchise agreement: (A) 7 1/2% of the total meal credits used within the
franchisee's territory; (B) 2 1/2% of the total meal credits sold within the
franchisee's territory into the Company's advertising and development fund; (C)
a processing fee of $.20 per sales transaction from the franchisee's territory;
and (D) a monthly service charge of $1.00 per participating establishment in the
franchisee's territory.

U.S. LICENSING

In November 1995, the Company entered into a license arrangement under which a
licensee was authorized to solicit Rights to Receive from various types of
resorts, hotels and other entities. The territory covered by the license
agreement is the continental United States, excluding the State of Minnesota.
The term of this arrangement was ten years, with a potential renewal period of
ten years and under this arrangement, the Company compensated the licensee
through a commission. In December 1996, the Company terminated the license
agreement. (See Item 3).

NON-U.S. LICENSING

In 1993, the Company commenced licensing The Transmedia Card and related
proprietary rights and know-how outside the United States. The Company's
non-U.S. operations are conducted by its subsidiary, TMNI International
Incorporated. In 1993, the Company granted an exclusive, perpetual license to
Transmedia Europe, Inc. to establish the Company's business in Europe, Turkey
and the countries that formerly comprised the Union of Soviet Socialist
Republics. In 1994, the Company granted an exclusive perpetual license to
Transmedia Asia Pacific Inc. to establish the Company's business in Australia,
New Zealand and the Asia-Pacific region (such region covering approximately 16
major countries and areas including, among others, Japan, Hong Kong, Taiwan,
Korea, the Philippines and India). The licensee also took an option to purchase
a franchise for the State of Hawaii.

Both licenses are governed by a Master License Agreement which provides that,
among other things, (i) the licensees have the right to sublicense the rights
granted under the Master License Agreement to others within the territory,
provided that each such sublicense is approved by the Company, (ii) the Company
will assist the licensees with training relating to sales, administration,
technical and operations of the business, and (iii) the licensees are solely
responsible for developing its own market, paying its own expenses for
advertising and soliciting 


                                       5
<PAGE>

cardmembers and participating establishments in its territory. In consideration
for the licensees, the Company was paid initial fees aggregating $2,375,000,
received an equity interest in the licenses and the right to receive royalties
on gross dining volumes. In December 1996, Transmedia Europe Inc. amended the
sublicense it had granted for France and expanded the sublicensee's territory to
include Belgium and Luxemborg, Italy, Spain and Switzerland (other than the
German speaking area).

In December 1996, the Company entered into an agreement with Transmedia
Europe, Inc. and Transmedia Asia Pacific Inc. amending both of the licenses, 
among other things, to permit the companies to be reorganized under one entity 
and to allow them to acquire and operate worldwide the business of Countdown 
plc., which conducts a discount savings program in Europe and, to a lesser  
extent, in the United States. Upon closing of the Countdown acquisition, the 
Company received $250,000 in cash and a $500,000 note bearing interest at 10%, 
which was payable on April 1, 1998. The Company is in negotiations with its 
licensee to reacquire the licenses for Transmedia Europe and Asia-Pacific,Inc. 
At September 30, 1998, the licensee had not yet made payments on the note. 
Given the uncertainty regarding resolution of this matter, the Company has 
provided a reserve for the face value of the note and related accrued interest.

AREAS OF OPERATION

The Company's areas of operation include Central and South Florida, the New
York, Chicago and Los Angeles metropolitan areas, Boston and surrounding New
England, Philadelphia, San Francisco, Detroit, Indianapolis, Milwaukee, Denver,
Phoenix, North and South Carolina, Georgia, parts of Tennessee and Dallas/Forth
Worth. Franchised areas include most of New Jersey, Washington, D.C., Maryland,
Virginia and parts of Texas. Licensing arrangements exist for the United
Kingdom, Canada, and Europe, as well as the Asia-Pacific region.

PARTICIPATING RESTAURANTS AND CARDMEMBERS

As of September 30, 1998, directories published by the Company, which are
distributed to cardmembers six times a year, listed 7,274 restaurants available
to cardmembers, and The Transmedia Card was held by an aggregate of 1,203,080
cardmembers, comprised of 838,118 accounts with an average of 1.44 cardmembers
per account. The following table sets forth (i) the number of restaurants listed
in directories published by the Company and (ii) the number of cardmembers, as
of the fiscal years ended September 30, 1994 though 1998:


                       1998           1997        1996         1995      1994
--------------------------------------------------------------------------------
Restaurants              7,274        7,087       6,974        5,330     3,628
--------------------------------------------------------------------------------
Cardmembers          1,203,080     1,298,061    924,418      593,161   395,968


The increase in the number of restaurants listed in directories published by the
Company during the fiscal years ended September 30, 1994 through September 30,
1998, as indicated in the table, is attributable to the strategy of expanding
the Company from an East Coast regional operation to a national company. The
majority of all restaurants listed in the directories published by the Company
renew their contracts with the Company after the initial amount of rights to
receive is expended. At the second renewal, the Company retains approximately
eighty (80%) of those restaurants continuing in business. After the second
renewal, however, attrition tends to increase because the restaurants, with the
Company's help, have either become successful and no longer require the
Company's financial and marketing resources, the Company chooses not to renew
the restaurant, or the restaurant has gone out of business. Offsetting this drop
are new restaurants that sign on as old ones go out of business, and restaurants
that were formerly on the program that often re-sign as they further expand 
and/or desire the program's benefits again. This provides the Company with a 
continuous flow of new restaurant prospects. The Company believes that in no 
area where the Company operates is it close to restaurant or cardmember 
saturation. The number of cardmembers has increased 807,112 or 204% over the 
same period, however during the most recent fiscal year, cardmembers declined by
approximately 95,000 or 7.3%. This net decrease was partially due to a planned
reduction in certain inactive members.

MARKETING

The Company markets The Transmedia Card through the use of advertising, direct
mail and through promotion with co-marketing partners such as banks and affinity
groups. Additionally, the Company periodically develops promotions such as
frequent dining rewards or additional seasonal discounts to help stimulate
utilization by existing cardmembers.

                                       6
<PAGE>

Over the past three years, the Company's strategy for new cardmember acquisition
has focused to a large degree on the no-fee, 20% discount member. This strategy
was premised on the need to grow the cardmember base more rapidly, but also cost
effectively, in order to support the national expansion plans. While the fee
income was foregone, the cost per acquired member was lower and the margin on
dining transactions would be higher. While this strategy has been successful in
acquiring new members, it has also been the Company's experience that the no-fee
cardmembers annual spending and overall activity level is significantly lower
than the amount derived from the fee paying members. Accordingly, in the latter
part of fiscal 1998, the Company shifted its cardmember acquisition strategy to
focus predominantly on the fee paying, 25% discount members, using the no-fee,
lower discount approach only in large volume campaigns that have demonstrated
good spending patterns in the past. While fee based card acquisition is a more
expensive means of solicitation, the Company believes that the value proposition
to the member, appropriately conveyed and executed, will provide sufficient
response such that initial fees will be more than adequate to cover the cost of
acquisition and dining transactions from these new members will yield immediate
incremental margin.

EMPLOYEES

As of December 21, 1998, the Company employed 174 persons. The Company believes
that its relationships with its employees are good.

COMPETITION

The charge card business is highly competitive and the Company competes for both
cardmembers and participating merchants, such as restaurants, hotels and other
applicable service establishments. Competitors include discount programs offered
by major credit card companies, other companies that offer different kinds of
discount marketing programs and numerous small companies which offer services
which may compete with the services offered or to be offered by the Company. The
Company has experienced increased competition in its core dining business in
recent years as variations on the basic discount dining concept have been
introduced. Such variations include restricted usage programs and registered
credit card programs, as well as different levels of discounts and cash advances
to merchants. Certain of the Company's competitors may have substantially
greater financial resources and expend considerably larger sums than does the
Company for new product development and marketing. Further, the Company must
compete with many larger and better established companies for the hiring and
retaining of qualified marketing personnel. The Company believes that the unique
features of its program -- that The Transmedia Card can be used by cardmembers
at participating establishments with very few restrictions, that The Transmedia
Card provides substantial savings without the need for a cardmember to present
discount coupons when paying for a meal, and that participating establishments
are provided with cash in advance of customer charges -- contribute to the
Company's competitiveness and allow the Company to offer better value and
service to its cardmembers.

ITEM 2.  PROPERTIES

The Company's present executive office consists of 14,546 square feet, located
in Miami, Florida, which the Company occupies pursuant to two lease agreements
expiring on February 28, 2002 and September 30, 1999. Both leases provide for a
total annual base rental of $294,750. The Company's Miami office also houses the
Company's cardmember service center. The Company leases 5,710 square feet of
office space in New York City. The lease, which expires on June 30, 2001,
provides for minimum annual rentals of $199,850. In addition, the Company has a
five year office lease in Philadelphia, Pennsylvania for approximately 1,641
square feet, which commenced October 1, 1998. The lease provides for a base
annual rent of $27,897 in the first three years, and $29,128 for the following
two years. In Boston, Massachusetts, the Company has a sixty-four month lease
with an option for a three-year renewal, for approximately 1,500 square feet,
which commenced May 1, 1995. The lease provides for base annual rentals of


                                       7
<PAGE>

$29,400. In Chicago, the Company has a six year office lease for approximately
1,876 square feet, which commenced August 1, 1998. The lease provides for an
initial annual lease rental of $45,024 increasing by approximately 2% each year
thereafter. In Detroit, the Company leases an executive office for a
twelve-month period which began on May 1, 1998 for a total rental of $13,920. In
Tampa, the Company leases an executive office for a twelve-month period which
began on July 1, 1998 for a total rental of $9,493. In Phoenix, the Company
leases an executive office for a twelve-month period which began on February 1,
1998 for a total rental of $6,348. In Atlanta, the Company leases an executive
office for a six-month period which began on July 1, 1998 for a total rental of
$12,120. In Dallas, the Company leases an executive office for a five year
period which commenced November 1, 1998. The lease provides for base annual
rentals of $25,745. In San Francisco, the Company has a five-year lease which
commenced on May 15, 1998 for an initial annual lease rental of $40,128
increasing by approximately 5% each year thereafter. In Los Angeles, the Company
has a thirty seven month lease which commenced on February 1, 1998 for a base
annual rentals of $46,953.

ITEM 3.  LEGAL PROCEEDINGS

In December 1996, the Company terminated its license agreement (the "Agreement")
with Sports & Leisure Inc. ("S&L"). In February 1997, S&L commenced an action
against the Company in the 11th Judicial Circuit, Dade County, Florida, alleging
that the Company improperly terminated the S&L license agreement and seeking
money damages. The Company has counterclaimed against S&L for breach of the
Agreement and intends to pursue the action vigorously. Management does not
expect the outcome of this case to have a material adverse impact on the
financial position, cash flows or operating results of the Company.

ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

During the quarter ended September 30, 1998, no matters were submitted to a vote
of the security holders.


EXECUTIVE OFFICERS OF THE REGISTRANT


NAME                              POSITION                              AGE
----                              --------                              ---

Gene M. Henderson                 Director, President and Chief         51
                                  Executive Officer
James M. Callaghan                Vice President; President of          59
                                  Transmedia Restaurant Company Inc.
Stephen E. Lerch                  Executive Vice President and          44
                                  Chief Financial Officer
Paul A. Ficalora                  Executive Vice President              47
                                  of Transmedia Restaurant
                                  Company Inc.
Gregory Borges                    Treasurer                             62
Kathryn Ferara                    Secretary and Vice President of       42
                                  Operations

Mr. Henderson was hired in October 1998 as President and Chief Executive Officer
of the Company. Previously, Mr. Henderson was President and Chief Executive
Officer of DIMAC Marketing, a full service direct marketing company based in St.
Louis.

Mr. Callaghan was elected Vice President of the Company and President of
Transmedia Restaurant Company Inc., a subsidiary, in 1994. He was also a
director of the Company from 


                                       8
<PAGE>

1991 to 1998. Mr. Callaghan joined the Company in 1989 and served as its
Executive Vice President, Vice President, Sales and Marketing and Treasurer.

Mr. Lerch was elected Executive Vice President and Chief Financial Officer of
the Company, as well as Vice President of TMNI International Incorporated,
Transmedia Restaurant Company Inc. and Transmedia Service Company Inc,
subsidiaries, in 1997. Previously, Mr. Lerch was a Partner at Coopers and
Lybrand LLP, where he worked from 1978 to 1997.

Mr. Ficalora was elected Executive Vice President of the Restaurant Company in
1994, having served as Vice President, Operations of the Company from 1992 until
1994, and Director of Franchise Sales from 1991 to 1992.

Mr. Borges was elected Treasurer of the Company in 1992. He joined the Company
in 1985 as Controller.

Mrs. Ferara was elected Secretary of the Company in 1992. She joined the Company
in 1989 as Office Manager and Assistant Secretary.


PART II

ITEM 5.  MARKET FOR THE COMPANY'S COMMON STOCK AND RELATED STOCKHOLDER MATTERS

        The Company's Common Stock is traded on the New York Stock Exchange
under the symbol "TMN". The following table sets forth the high and low sale
prices for the common stock for each fiscal quarter ended from December 31, 1996
as reported on the New York Stock Exchange, as well as the dividends paid during
each such fiscal quarter.

        The payment of dividends, if any, in the future, will depend upon, among
other things, the Company's earnings and financial requirements, as well as
general business conditions.


         QUARTER ENDED          LOW             HIGH       DIVIDEND PAID
         -------------          ---             ----       -------------

        December 31, 1996      4.750            7.125           .02
        March 31, 1997         4.875            5.375            --
        June 30, 1997          3.250            5.375           .02
        September 30, 1997     3.250            4.186            --
        December 31, 1997      3.813            6.313           .02
        March 31, 1998         5.000            6.686            --
        June 30, 1998          5.438            8.313            --
        September 30, 1998     3.188            6.188            --


        The aggregate number of holders of record of the Company's Common Stock
on December 21, 1998 was approximately 432.


                                       9
<PAGE>

ITEM 6.  SELECTED FINANCIAL DATA

<TABLE>
<CAPTION>
                            YEAR ENDED SEPTEMBER 30,
                        (THOUSANDS) EXCEPT PER SHARE DATA

                                             1998        1997        1996        1995       1994
                                           --------    --------     --------    -------    -------
<S>                                   <C>          <C>          <C>         <C>         <C>      
INCOME STATEMENT DATA:

Gross dining sales                    $  95,549    $ 101,301    $  90,076   $  78,632   $  62,012

Net revenues from rights-to-receive      19,659       21,232       19,504      15,769      11,899

Membership and renewal fee income .       7,321        7,251        6,646       4,081       2,685
   Franchise fee income                   1,249        1,438        1,839       1,881       1,061
   Other income                           1,912        1,023          497         423         281

Total operating revenues                 30,141       30,944       28,486      22,154      15,926

Total operating expenses                 37,606       30,246       23,729      15,809      10,709

Operating income                         (7,465)         698        4,757       6,345       5,217

Income (loss) before taxes              (10,436)        (684)       4,107       6,879       6,974

Net income (loss)                        (7,836)   $    (424)   $   2,546   $   4,196   $   4,176
                                      =========    =========    =========   =========   =========

Operating income (loss) per share
          Basic and diluted                (.63)         .07          .46         .64         .53

Net income (loss)per share
          Basic and diluted                (.67)        (.04)         .25         .42         .42

BALANCE SHEET DATA:

Total assets                             74,425       72,685       54,514      38,383      28,477

Long-term debt:
          Recourse                           --           --       15,000       2,000          --
          Non-recourse                   33,000       33,000           --          --          --

Stockholders' equity                     27,734       25,304       25,753      24,191      18,925

Cash dividends per common share            0.02         0.02         0.04        0.04        0.04
</TABLE>

                                       10
<PAGE>


ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
        OF OPERATIONS 
                             (DOLLARS IN THOUSANDS)

RESULTS OF OPERATIONS (1998 VERSUS 1997)

Gross dining sales for the fiscal year ended September 30, 1998 decreased 5.7%
to $95,549 as compared to $101,301 for the year ended September 30, 1997. Lower
sales volume in the Company's larger, more established markets were only
partially offset by increased sales in new regions and reacquired franchises.
Sales volume in the New York metropolitan area and South Florida, two of the
Company's largest and most competitive markets, declined 17% and 19%,
respectively, compared to the prior year. Noticeable declines also occurred in
Philadelphia and Detroit. Factors driving the decline in dining sales were lower
spend per cardmember and lower overall utilization by the cardmember base.
Offsetting these decreases were higher sales volumes in other markets such as
Chicago, Denver, Phoenix, Wisconsin and Indiana. Gross dining sales associated
with the Carolinas, Georgia and Dallas/Fort Worth reacquired franchise
territories amounted to approximately $1,474 since their acquisition in 1998.

Cardmember accounts decreased 7.3% to 838,118 for the year and total cardmembers
at September 30, 1998 were 1,203,080 or 1.44 cardmembers per account. The net
decrease in accounts in fiscal 1998 is primarily due to the Company's policy of
proactively eliminating inactive no-fee accounts.

The total restaurants available to cardmembers remained fairly consistent
between years. At September 30, 1998, the Company had 7,274 restaurants listed
in its directories (7,087 at September 30, 1997), of which 5,495 were in
Company-owned sales territories and 757 were overseas. The increase in
Company-owned restaurants from 4,922 a year ago relates primarily to the
acquisition of the Carolinas, Georgia and Dallas/Fort Worth franchise
territories.

At September 30, 1998, the average Rights to Receive balance per participating
Company restaurant was $7,706 versus $8,198 at September 30, 1997.
Rights-to-Receive turnover for fiscal 1998 was 1.2, or 9.9 months on hand,
compared to 1.3, or 9.2 months on hand, in the prior year. The lower turnover is
attributable to the decreased sales volumes in New York and South Florida and an
increased investment in the California market place.

Cost of sales increased to 57.0% of gross dining sales from 56.3% a year
earlier. Provision for rights-to-receive losses, which are included in cost of
sales, amounted to 3,822 in 1998, compared to $3,209 in the prior year period.
Processing fees based on transactions processed remained constant as a
percentage of gross dining sales at 3.2% for 1998 and 1997. Cardmember discounts
as a percentage of sales remained stable.

Membership and renewal fee income slightly increased to $7,321, of which $701
was initial fee income in 1998, compared to $7,251, of which $670 was initial
fee income in 1997. Initial fee income remains lower, on a relative basis, due
to the continued marketing of the no-fee product in 1998 and does not yet
reflect the Company's new focus on marketing the 25% savings fee card. Fee
income is recognized over a twelve-month period beginning in the month the fee
is received. Cardholder membership fees are cancellable and refunded to
cardmembers, if requested, on a prorata basis based on the remaining portion of
the membership period.

Continuing franchise fee and royalty income decreased to $1,249 from $1,438.
This decrease resulted primarily from the purchase of the Carolinas, Georgia,
and Dallas/Fort Worth franchise territories in 1998.

Processing income relates to the Company's full service electronic processing
services that commenced during fiscal 1997 and comprises the sale or lease of
point-of-sale terminals to merchants, principally restaurants, as well as fees
received for serving as the merchants' processor for all of their credit card
transactions.


                                       11
<PAGE>

Overall selling, general and administrative expenses increased $1,200 or 4.7%
over the prior year. As a percentage of gross dining usage, selling general and
administrative expenses were 28% in 1998 compared to 25.3% in 1997. The
principal components of the increase include salaries and related expenses
($8,189 in 1998 versus $7,923 in 1997), depreciation and amortization, 
principally on the software development costs ($3,194 in 1998 versus $2,232 in 
1997), office related expenses ($2,882 in 1998 versus $2,688 in 1997), and legal
($1,418 in 1998 versus $983 in 1997). Additionally, the acquisition of the 
Carolina and Georgia franchise in December 1997, and the Dallas/Fort Worth 
territory in July 1998, resulted in additional costs associated with 
establishing these sales territories.

In 1998, cardmember acquisition expenses were $5,097 versus $4,650 in 1997.
Included in cardmember acquisition expenses is the amortization of deferred
acquisitions costs, which amounted to $701 in 1998 and $670 in 1997. Costs
capitalized in 1998 and 1997 were $1,184 and $446, respectively. The Company
used various techniques at different levels of cost to solicit new cardmembers.
Solicitation is accomplished through direct mail, telemarketing and the use of
affinity and loyalty programs with major metropolitan newspapers and
corporations. Third party and strategic marketing partners are often utilized on
either a fee per acquisition or activation basis or through wholesaling of the
fee based savings card. The card is also marketed as an enhancement or
additional benefit, on a co-branded basis or most frequently on a stand alone
basis. The mix of solicitation programs used has a direct correlation to the
overall acquisition cost per member and the spending profile of cardmembers
acquired. The Company seeks to employ the most cost effective means of acquiring
active and frequent users of the card. 

The amended employment agreement and termination of the consulting agreement of
the Chief Executive Officer resulted in a one-time $3,081 charge in the first
quarter of 1998. Components included in the charge were a lump-sum cash payment
of $2,750, cancellation of indebtness of $135, and health insurance for the
remainder of his life. The after tax impact of the charge was approximately
$1,900. Also, the Company recorded a charge of $463 relating to the remaining
outstanding obligation under consulting agreements with former employees that
the Company has determined it no longer requires nor intends to utilize.

The continued lag in dining sales in California, reacquired from a former
franchise in January 1997, indicated that presently the undiscounted cash flows
from this former franchise are less than the carrying value of the excess of
cost over net assets acquired. Additional investments in both merchants and new
card members as well as expansion into new markets in the reacquired franchise
territory will be required to generate sales sufficient to realize the value of 
the intangible asset. Accordingly, the Company recognized an asset impairment 
loss of $2,169 ($.18 per share).

Operating loss in 1998 was $7,465, a $8,163 decrease from 1997.

Other income, net of expense in 1998 was a net expense amounting to $2,971
versus $1,382 in 1997, an increased expense of $1,589. The principal reasons for
the change included $449 additional interest expense and financing costs in
1998, as a result of the $33 million securitization and the write-down of $710
relating to the Company's international licensees. Offsetting these expenses was
a realized gain of $200 on securities available-for-sale

Earnings before taxes amounted to a loss of $10,436 in 1998 compared with loss
of $684 in 1997. The effective tax rate in 1998 and 1997 was 25% and 38.0%,
respectively. The change in the effective tax rate for fiscal 1998 reflects
the valuation reserve of $972 applied to the net deferred tax asset.

Net loss was $7,836 or $.67 per share in 1998, versus net income of $424 or $.04
per share in 1997.



                                       12
<PAGE>


RESULTS OF OPERATIONS (1997 VERSUS 1996)

Gross dining sales for the fiscal year ended September 30, 1997 increased 12.5%
to $101,301 as compared to $90,076 for the year ended September 30, 1996. The
sales increase is attributable to an increased base of cardholders and the
acquisition of the Western Transmedia franchise in January 1997. Gross dining
sales associated with the Western Transmedia sales territories, principally Los
Angeles, Orange County and San Francisco, amounted to approximately $7,900 since
the acquisition in January 1997. Sales volume in the New York metropolitan area,
the Company's largest market, declined 10% compared to the prior year.
Offsetting this decrease were increases in other large markets such as Chicago,
Boston and Detroit, as well as in new markets such as Phoenix and Denver.
Overall, gross dining sales have not grown proportionately with the increase in
the cardmember base.

Cardmember accounts increased 42% to over 900,000 for the year and total
cardmembers at September 30, 1997 were 1,289,061 or 1.4 cardmembers per account.
While the introduction of a 20% discount, no-fee card in 1996 was very effective
in building a desired critical mass of cardmembers, the no fee cardholders, to
date, have not been as active as the traditional fee-paying cardmembers and
spending per account has decreased from prior years. The Company has instituted
a number of programs that make the card easier to both activate and use and to
stimulate more frequent usage. The initial results from the programs implemented
in the latter part of fiscal 1997, as measured in incremental sales, have been
positive, particularly the frequent dining rewards program. The Company intends
to continue to focus on activation and stimulation of its existing cardholder
base to better leverage its card solicitation investment.

The total restaurants available to cardmembers remained consistent between
years. At September 30, 1997, the Company had 7,087 restaurants listed in its
directories (6,974 at September 30, 1996), of which 4,922 were in Company-owned
sales territories and 876 were overseas. The increase in Company-owned
restaurants from 4,047 a year ago relates primarily to the acquisition of the
California franchise discussed above.

At September 30, 1997, the average Rights to Receive balance per participating
Company restaurant was $8,198 versus $9,220 at September 30, 1996.
Rights-to-receive turnover for fiscal 1997 was 1.3, or 9.2 months on hand,
compared to 1.415, or 8.5 months on hand, in the prior year. The lower turnover
relates to an increase in rights-to-receive in the California marketplace as
additional restaurants have been signed on in the reacquired franchise.
Additionally, the continued development of new markets such as Denver and
Phoenix traditionally take longer to achieve expected turnover. As markets
mature, however, additional cardmembers are acquired and dining usage tends to
stabilize at more predictable levels, allowing for more normal carrying amounts
of rights-to-receive.

Cardmember discounts as a percentage of sales declined to 22.7% from 23.8% in
the 1996 comparable period reflecting the continued growth of new memberships in
the 20% discount category. Provision for rights-to-receive losses, which are
included in cost of sales, amounted to $3,209 in 1997, compared to $2,075 in the
prior year period. Processing fees (i.e., the standard fees established by the
major credit card companies for which the Company is responsible for) based on
transactions processed, declined as a percentage of gross dining sales to 3.2%
from 


                                       13
<PAGE>

3.8% in the prior year reflecting economies of scale associated with higher
volume and the Company's quality initiatives.

Membership and renewal fee income increased to $7,251, of which $670 was initial
fee income in 1997, compared to $6,646, of which $1,165 was initial fee income
in 1996. The anticipated decline in initial fee income reflects the Company's
continued focus on marketing the 20% savings, no-fee card which was introduced
in 1996. Offsetting this decrease, however, were strong renewals of the 25%
savings, fee-based cardholders. Fee income is recognized over a twelve-month
period beginning in the month the fee is received.

Continuing franchise fee and royalty income decreased to $1,438 from $1,839.
This decrease resulted primarily from the purchase of the California franchisee
in January 1997. On a same territory basis however, exclusive of California,
franchise dining sales increased 17% over the prior year.

Processing income relates to the Company's full service electronic processing
initiative and comprises the sale or lease of point-of-sale terminals to
merchants, principally restaurants, as well as fees received for serving as the
merchants' processor for all of their credit card transactions.

In 1997, selling, general and administrative expenses were significantly
impacted by the 40% net increase in the cardmember base and the related
increases in gross dining volume and other revenue items. The opening of new
territories in the latter part of fiscal 1996 and the acquisition of the
California franchise in January 1997 resulted in additional costs associated
with establishing five new sales territories. The Company also expanded its
support services infrastructure in fiscal 1997 to address gross dining sales
volume that now exceeds $100 million per year and a cardholder base of almost
1.3 million. Increased expenditures, principally personnel related costs, were
made in important functional areas such as cardmember services, merchant support
for credit card processing and marketing. Overall selling, general and
administrative expenses increased $6,323, or 32.8% over the prior year. As a
percentage of gross dining usage, selling general and administrative expenses
were 25.3% in 1997 compared to 21.4% in 1996. The principal components of the
increase include salaries and related expenses ($7,923 in 1997 versus $5,620 in
1996), depreciation and amortization, principally on the software development
costs ($2,232 in 1997 versus $1,163 in 1996), sales commissions ($2,457 in 1997
versus $1,672 in 1996), postage (2,878 in 1997 versus $2,524 in 1996), office
related expenses ($2,688 in 1997 versus $1,810 in 1996) and legal ($983 in 1997
versus $529 in 1996).

In 1997, cardmember acquisition expenses were $4,650 versus $4,456 in 1996.
Included in cardmember acquisition expenses is the amortization of deferred
advertising costs, which amounted to $670 in 1997 and $1,165 in 1996. Costs
capitalized in 1997 and 1996 were $446 and $969, respectively, again reflecting
the acquisition of fewer fee paying cardmembers and correspondingly, lower
initial fee income. The Company uses various techniques at different levels of
cost to solicit new cardmembers. Solicitation is accomplished through direct
mail, telemarketing and the use of affinity and loyalty programs with major
metropolitan newspapers, charitable and other not-for-profit organizations,
alumnae associations and corporations. Third party and strategic marketing
partners are often utilized on either a fee per acquisition or activation basis
or through wholesaling of the fee based savings card. The Company also generates
a significant amount of new cardmembers internally using its in-house business
development group as well as the sales force in the field. The card is marketed
as an enhancement or additional benefit, on a co-branded basis or most
frequently on a stand alone basis. The mix of solicitation programs used has a
direct correlation to the overall acquisition cost per member and the spending
profile of cardmembers acquired. The Company seeks to employ the most cost
effective means of acquiring active and frequent users of the card.

Operating income in 1997 was $698, a 85.0% decrease from $4,757 in 1996.


                                       14
<PAGE>

Other income, net of expense in 1997 was a net expense amounting to $1,382
versus $650 in 1996, an increased expense of $732. The principal reasons for the
change included $1,719 additional interest expense and financing costs in 1997
as a result of a $33 million securitization transaction that closed in December
1996, offset by $750 of license income from the Company's international
licensees and a $401 increase in interest and other income in 1997.

Earnings before taxes amounted to a loss of $684 in 1997 compared with income of
$4,107 in 1996. The effective tax rate in 1997 and 1996 was 38.0%.

Net loss was $424 or $.04 per share in 1997, versus net income of $2,546 or $.25
per share in 1996.


LIQUIDITY AND CAPITAL RESOURCES

The Company's working capital increased to $46,195 at September 30, 1998 from
$42,062 at September 30, 1997. This is due primarily to an increase in the
Company's rights-to-receive of $1,992 and an increase in other current assets of
$2,788.

On December 24, 1996, the Company made an initial transfer of $33 million of
rights-to-receive to a special purpose corporation ("SPC"), an indirect wholly
owned subsidiary, as part of a revolving securitization. The rights-to-receive,
which were sold to the SPC without recourse, were in turn transferred to a
limited liability corporation ("Issuer"), which issued $33 million of fixed rate
securities in a private placement to various third party investors.

In exchange for the rights-to-receive, which have a retail value of
approximately $66 million before cardmember discounts, the Company received
approximately $32 million, after transaction costs, and a 1% equity interest in
the Issuer. Future excess cash flows, expected to be generated from the
securitized assets as the rights-to-receive are exchanged for meals by Company
cardholders, are remitted to the Company on a monthly basis as a return on
capital from the Issuer. Excess cash flows are determined after payments of
interest to noteholders and investors, as well as trustee and servicing fees. It
is anticipated that the net revenue from securitized assets will be received in
approximately the same amount and within the same time frame that such revenue
would have been received had the securitization not taken place.
Rights-to-receive currently held by the Issuer, as well as cash and certain
deposits restricted under the securitization agreement, have been separately
depicted in the consolidated balance sheet.

The private placement certificates have a five-year term before amortization of
principal and have an interest rate of 7.4%. During this revolving period, the
Issuer is responsible for the ongoing purchase of rights-to-receive from the
Company to ensure that the initial pool of $33 million is continually
replenished as the rights-to-receive are utilized by cardholders. It is
anticipated that replenishment of rights-to-receive will provide for a
continuous stream of additional net revenue throughout the period.

The Company's intention in executing the revolving securitization transaction
was to provide current liquidity, as well as a platform for future growth, at a
cost of funds lower than has historically been available to the Company. The
Company also has the ability to securitize additional tranches or pools of
rights-to-receive in the future at a more economical transaction cost should it
so desire.

The Company also has a $10 million line of credit with a bank to be used
principally to finance the purchase of rights-to-receive. This line of credit is
unsecured and may be drawn down based on an advance rate calculated as a
percentage of unrestricted rights-to-receive. The line of credit matures on
February 1, 1999 and bears interest at the prime rate with a LIBOR option. There
is presently nothing outstanding under the line.


                                       15
<PAGE>

On March 4, 1998, the Company issued and sold 2.5 million common shares and
non-transferable warrants to purchase an additional 1.2 million common shares
for a total of $10,625 to affiliates of Equity Group Investments, Inc., a
privately held investment company. Net proceeds amounted to $9,825 after
transaction costs. The non-transferable warrants have a term of five years; one
third of the warrants are exercisable at $6.00 per share, another third are
exercisable at $7.00 per share and the third are exercisable at $8.00 per share.
As part of this strategic investment, Equity Group nominated and the
stockholders elected two candidates for the Board of Directors who joined three
of the Company's existing directors and two new independent directors.

Capital expenditures by the Company over the past three fiscal years
(approximately $8.9 million) have been due almost exclusively to the Company's
development and acquisition of computer hardware and software necessary for the
operation of the Cardmember Service Center. The Company estimates that it will
spend approximately $2.6 million on capital expenditures, consisting primarily
of computer software in fiscal year 1999.

The Company believes that cash on hand at September 30, 1998, together with cash
generated from operations and the existing line of credit, if need be, will
satisfy the Company's operating capital needs during the 1999 fiscal year.

The Company's inventory of Rights to Receive increased by $1,992 to a total of
$42,347 at September 30, 1998.

In many instances the Rights to Receive purchased by the Company are secured by
the furniture, fixtures and kitchen equipment of the related restaurants as
filed pursuant to the Uniform Commercial Code. The Company also attempts to
obtain personal guarantees from the restaurant owners.



                          Analysis of Rights to Receive

                                           1998        1997        1996
--------------------------------------------------------------------------------
Rights to Receive, beginning of year     $ 40,355    $ 37,526    $ 26,147
--------------------------------------------------------------------------------
Purchase of Rights to Receive              53,625      56,244      59,181
--------------------------------------------------------------------------------
Write-offs of Rights to Receive            (3,550)     (2,764)     (2,655)
                                         --------    --------    --------
                                           90,430      91,006      82,673
--------------------------------------------------------------------------------
Cost of  Rights to  Receive,  included
in cost of sales                           48,083      50,651      45,147
                                         --------    --------    --------
--------------------------------------------------------------------------------
Rights to Receive, end of year           $ 42,347    $ 40,355    $ 37,526
                                         ========    ========    ========

Management of the Company believes that continued increase in the number of
restaurants which honor the Transmedia Card (and, therefore, increases in the
inventory of Rights to Receive purchased) is essential to attract additional
cardmembers and satisfy existing cardmembers. Further, management believes that
the purchase of Rights to Receive can be funded generally from cash on hand,
operations and the new line of credit, as well as from funds made available
through future securitizations.

Operating activities have resulted in either reduced cash generated from
operations or a net use of cash during the most recent three fiscal years,
principally due to the growth in rights-to-receive and in fiscal 1998, to fund
the operating loss sustained. Further expansion into new markets and planned
increases in existing markets could continue this trend depending on the rate of
growth management deems appropriate. As described in the preceding paragraph,
funds generated from operations, supplemented by the line of credit, if needed,
should be sufficient to fund such growth over the next twelve months.
Additionally, the Company's recent initiative to focus on acquiring fee paying
card members is expected to generate net positive cash flow in fiscal 1999.


                                       16
<PAGE>

Cash used in investing activities was $3,407 in the fiscal year ended September
30, 1998, compared with $9,450 used in 1997 and $3,354 used in 1996. Cash flow
deficits from investing activities were due primarily to the development and
acquisition of computer hardware and software necessary for the operation of the
Company's Cardmember Service Center and the acquisition of the California,
Georgia and the North and South Carolina franchises. Management believes that
cash to be used in investing activities associated with capital expenditures in
the fiscal year ended September 30, 1999 will approximate $2,600.

Cash flows provided by financing activities was $8,353 for the fiscal year ended
September 30, 1998, compared with cash flows provided by financing activities of
$14,499 in 1997 and $12,629 in 1996. In 1998, the principal source of cash flow
was proceeds from the issuance of common stock in connection with the investment
by the Equity Group Investment, Inc. In 1997, the principal source of cash flow
was proceeds from the issuance of secured non-recourse notes relating to the
securitization. In 1996, the principal source of cash flow was from borrowings
under the Company's bank line of credit.


YEAR 2000

In 1998, the Company initiated a plan ("Plan") to identify, assess, and
remediate "Year 2000" issues within each of its computer programs and certain
equipment which contain micro-processors. The Plan is addressing the issue of
computer programs and embedded computer chips being unable to distinguish
between the year 1900 and 2000, if a program or chip uses only two digits rather
than four to define the applicable year. The Company has divided the Plan into
six major phases-assessment, planning, validation, conversion, implementation
and testing. After completing the assessment and planning phase late this year,
the Company hired an independent consulting firm to validate the Plan. All
software development and installation effected in the past year is already in
compliance. The Company is working with an outside vendor on the conversion,
implementation and testing phases. Systems which have been determined not to be
Year 2000 compliant are being either replaced or reprogrammed, and thereafter
tested for Year 2000 compliance. The Plan anticipates that by June 1999 the
conversion, implementation and testing phases will be completed. The current
budget for the total cost of remediation (including replacement software and
hardware) and testing, as set forth in the Plan, is $500.

The Company is in the process of identifying and contacting critical suppliers
and customers whose computerized systems interface with the Company's systems,
regarding their plans and progress in addressing their Year 2000 issues. The
Company has received varying information from such third parties on the state of
compliance or expected compliance. Contingency plans are being developed in the
event that any critical supplier or customer is not compliant.

The failure to correct a material Year 2000 problem could result in an
interruption in, or a failure of, certain normal business activities or
operations. Such failures could materially and adversely affect the Company's
operations, liquidity and financial conditions. Due to the general uncertainty
inherent in the Year 2000 problem, resulting in part from the uncertainty of the
Year 2000 readiness of third-party suppliers and customers, the Company is
unable to determine at this time whether the consequences of Year 2000 failures
will have a material impact on the Company's operations, liquidity or financial
conditions.

FORWARD-LOOKING STATEMENTS
The Company has made, and continues to make, various forward-looking statements
with respect to its financial position, business strategy, projected costs, 
projected savings and plans and objectives of management. Such forward-looking 
statements are identified by the use of forward-looking words or phases such as 
"anticipates,""intends," "expects," "plans," "believes," "estimates," or words 
or phases of similar import. Although the Company believes that its expectations
are based on reasonable assumptions within the bounds of its knowledge, 
investors and prospective investors are cautioned that such statements are only 
projections and that actual events or results may differ materially from those 
expressed in any such forward-looking statements. The Company's actual 
consolidated quarterly or annual operating results have been affected in the 
past, or could be affected in the future, by factors, including, without 
limitation, general economic, business and market conditions; relationships 
with credit card issuers and other marketing partners; extreme weather 
conditions; participating restaurants' continued acceptance of discount dining 
programs and the availability of other alternative sources of capital to them.


     
                                       17
<PAGE>


ITEM 8. FINANCIAL STATEMENTS

                          INDEX TO FINANCIAL STATEMENTS


Independent Auditors' Report                                        F - 1

Financial Statements:
    Consolidated Balance Sheets,                                    F - 2
      September 30, 1998 and 1997

    Consolidated Statements of Income                               F - 3, 4
      and Comprehensive Income/(Loss)
      for each of the years in the three-year
      period ended September 30, 1998

    Consolidated Statements of Stockholders'                        F - 5
      Equity for each of the years in the three-year
       period ended September 30, 1998

    Consolidated Statements of Cash Flows                           F - 6,7
      for each of the years in the three-year
      period ended September 30, 1998

    Notes to Consolidated Financial Statements                      F - 8

    Schedule II - Valuation and Qualifying Accounts                 F - 22



                                       18
<PAGE>


                         [KPMG PEAT MARWICK LETTERHEAD]


                          INDEPENDENT AUDITORS' REPORT



The Board of Directors and
  Stockholders
Transmedia Network Inc.:


We have audited the accompanying consolidated balance sheets of Transmedia
Network Inc. and subsidiaries as of September 30, 1998 and 1997, and the related
consolidated statements of income and comprehensive income, shareholders' equity
and cash flows for each of the years in the three-year period ended September
30, 1998. These consolidated financial statements are the responsibility of the
Company's management. Our responsibility is to express an opinion on these
consolidated financial statements based on our audits.

We conducted our audits in accordance with generally accepted auditing 
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the consolidated financial statements referred to above present
fairly, in all material respects, the consolidated financial position of
Transmedia Network Inc. and subsidiaries at September 30, 1998 and 1997, and
the results of their operations and their cash flows for each of the years in
the three-year period ended September 30, 1998, in conformity with generally
accepted accounting principles.


                                        /s/ KPMG PEAT MARWICK LLP
                                        -------------------------
                                        KPMG PEAT MARWICK LLP

December 10, 1998


<PAGE>
                           TRANSMEDIA NETWORK INC.
                               AND SUBSIDIARIES

                         CONSOLIDATED BALANCE SHEETS

                         September 30, 1998 and 1997

                                (in thousands)

                        ASSETS                             1998      1997
                                                         -------   -------
Current assets:
   Cash and cash equivalents                             $ 4,632   $ 7,223
   Restricted cash (note 4)                                3,518     2,166
   Accounts receivable, net                                2,061     2,260
   Rights-to-receive, net (note 4)
      Unrestricted                                         7,909     5,110
      Securitized and owned by Trust                      34,438    35,245
   Prepaid expenses and other current assets               5,067     2,279
                                                         -------   -------
             Total current assets                         57,625    54,283

Securities available for sale, at fair value (note 5)      1,267     1,988
Equipment held for sale or lease, net (note 6)               988       981
Property and equipment, net (note 7)                       6,832     7,275
Other assets                                               1,142     1,375
Restricted deposits and investments (note 4)               1,980     1,980
Excess of cost over net assets acquired and other
   intangible assets(note 12)                              4,591     4,803
             Total assets                                $74,425   $72,685
                                                         =======   =======

         LIABILITIES AND STOCKHOLDERS' EQUITY

Current liabilities:
   Accounts payable - rights-to-receive                  $ 4,181   $ 4,768
   Accounts payable - trade                                3,348     2,996
   Accrued expenses and other                              1,507     1,201
   Deferred membership fee income                          2,594     3,256
                                                         -------   -------
             Total current liabilities                    11,630    12,221

Secured non-recourse notes payable (note 4)               33,000    33,000
Other long-term liabilities                                2,061     2,160
                                                         -------   -------
             Total liabilities                            46,691    47,381
                                                         -------   -------

Commitments (notes 9, 14, 15, 17 and 18)                      --        --

Shareholders' equity (notes 9 and 10):
   Preferred stock                                            --        --
   Common stock                                              258       204
   Additional paid-in capital                             21,496    10,635
   Cumulative other comprehensive income                     612     1,059
   Retained earnings                                       5,368    13,406
                                                         -------   -------
             Total shareholders' equity                   27,734    25,304
                                                         -------   -------

             Total liabilities and shareholders'equity   $74,425   $72,685
                                                         =======   =======

See accompanying notes to consolidated financial statements.


                                      F-2
<PAGE>

                             TRANSMEDIA NETWORK INC.
                                 AND SUBSIDIARIES

            CONSOLIDATED STATEMENTS OF INCOME AND COMPREHENSIVE INCOME

     For each of the years in the three-year period ended September 30, 1998
                    (in thousands, except income per share)

                                                   1998        1997      1996
                                                   ----        ----      ----
Operating revenue:
   Sales of rights-to-receive:
      Owned by Company                          $  5,566      23,189     90,076
      Owned by Trust (note 4)                     89,983      78,112         --
                                                --------    --------    -------

         Gross dining sales                       95,549     101,301     90,076

      Cost of sales                               54,446      57,065     49,096
      Cardmember discounts                        21,444      23,004     21,476
                                                --------    --------    -------

   Net revenue from rights-to-receive             19,659      21,232     19,504

   Membership and renewal fee income               7,321       7,251      6,646
   Franchise fee income                            1,249       1,438      1,839
   Commission income                                 369         403        497
   Processing income                               1,543         620         --
                                                --------    --------    -------

        Total operating revenues                  30,141      30,944     28,486
                                                --------    --------    -------

Operating expenses:
   Selling, general and administrative            26,796      25,596     19,273
   expenses
   Cardmember acquisition expenses                 5,097       4,650      4,456
   Amended compensation agreements                 3,544          --         -- 
   Asset impairment loss                           2,169          --         --
                                                --------    --------    -------

        Total operating expenses                  37,606      30,246     23,729
                                                --------    --------    -------

             Operating income                     (7,465)        698      4,757

Other income (expense):
   Initial franchise fee and license                (710)        740         30
      fee income, net
   Realized gains on sale of
      securities available for sale                  200          --         -- 
   Interest and other income                         560         450        172
   Interest expense and financing cost            (3,021)     (2,572)      (852)
                                                --------    --------    -------

             Income (loss) before income taxes   (10,436)       (684)     4,107

Income tax provision (benefit) (note 11)          (2,600)       (260)     1,561
                                                --------    --------    -------

             Net income (loss)                  $ (7,836)       (424)     2,546
                                                ========    ========    =======

                                                                     (Continued)

                                      F-3
<PAGE>


                             TRANSMEDIA NETWORK INC.
                                 AND SUBSIDIARIES

      CONSOLIDATED STATEMENTS OF INCOME AND COMPREHENSIVE INCOME, CONTINUED

     For each of the years in the three-year period ended September 30, 1998

<TABLE>
<CAPTION>
                                                            1998       1997        1996
                                                            ----       ----        ----
<S>                                                      <C>           <C>         <C>   
             Net income (loss)                           $ (7,836)       (424)      2,546
                                                         --------   ---------   ---------

Other comprehensive income
     Unrealized holding gain (loss) on securities            (607)        119        (989)
         available -for-sale held at end of period
     Beginning unrealized gain for all securities sold       (114)         --          -- 
     Tax effect of unrealized gain (loss)                     274         (45)        376
                                                         --------   ---------   ---------

             Comprehensive (loss) income                 $ (8,283)       (350)      1,933
                                                         --------   ---------   ---------

Operating income (loss) per common and common
     equivalent share:
       Basic and Diluted                                 $   (.63)        .07         .46
                                                         ========   =========   =========

Net income (loss) per common and common
     equivalent share:
       Basic and Diluted                                 $   (.67)       (.04)        .25
                                                         ========   =========   =========

Weighted average number of common and common
     equivalent shares outstanding:
       Basic                                               11,773      10,166      10,121
                                                         ========   =========   =========

       Diluted                                             11,825      10,180      10,299
                                                         ========   =========   =========
</TABLE>

See accompanying notes to consolidated financial statements.



                                      F-4
<PAGE>

                          TRANSMEDIA NETWORK INC.
                             AND SUBSIDIARIES

              CONSOLIDATED STATEMENTS OF SHAREHOLDERS' EQUITY 

    For each of the years in the three-year period ended September 30, 1998
                                 (in thousands)

<TABLE>
<CAPTION>
                                                       COMMON STOCK                    CUMULATIVE
                                                   ------------------      ADDITIONAL     OTHER
                                                    NUMBER                   PAID-IN   COMPREHENSIVE   RETAINED
                                                   OF SHARES    AMOUNT       CAPITAL      INCOME       EARNINGS       TOTAL
                                                   ---------    ------       -------      ------       --------       -----
<S>                                                 <C>             <C>       <C>           <C>          <C>           <C>   
Balance, September 30, 1995                         10,119          202       10,513        1,598        11,878        24,191

   Net income                                           --           --           --           --         2,546         2,546

   Exercise of stock options                             8           --           34           --            --            34

   Dividend                                             --           --           --           --          (405)         (405)

   Cumulative other comprehensive income, net           --           --           --         (613)           --          (613)
                                                   -------      -------      -------      -------       -------       -------

Balance, September 30, 1996                         10,127          202       10,547          985        14,019        25,753

   Net loss                                             --           --           --           --          (424)         (424)

   Exercise of stock options                            63            2           64           --            --            66

   Income tax benefit related to stock                  --           --           24           --            --            24
      option plan

   Dividend                                             --           --           --           --          (189)         (189)

   Cumulative other comprehensive income, net           --           --           --           74            --            74
                                                   -------      -------      -------      -------       -------       -------

Balance, September 30, 1997                         10,190      $10,635        1,059       13,406        25,304
                                                                                                                          204

   Net loss                                             --           --           --           --        (7,836)       (7,836)

   Issuance of common stock                          2,674           53       10,797           --            --        10,850

   Exercise of stock options                            12            1           54           --            --            55

   Income tax benefit related to stock                  --           --           10           --            --            10
      option plan

   Dividend                                             --           --           --           --          (202)         (202)

   Cumulative other comprehensive income, net           --           --           --         (447)           --          (447)
                                                   -------      -------      -------      -------       -------       -------

Balance, September 30, 1998                         12,876          258       21,496          612         5,368        27,734
                                                   =======      =======      =======      =======       =======       =======
</TABLE>

See accompanying notes to consolidated financial statements.


                                      F-5
<PAGE>


                             TRANSMEDIA NETWORK INC.
                                AND SUBSIDIARIES

                      CONSOLIDATED STATEMENTS OF CASH FLOWS

     For each of the years in the three-year period ended September 30, 1998
                                 (in thousands)

<TABLE>
<CAPTION>
                                                       1998          1997        1996
                                                       ----          ----        ----
<S>                                                  <C>             <C>          <C>  
Cash flows from operating activities:
   Net income (loss)                                 $(7,836)         (424)        2,546

   Adjustments to reconcile net income (loss)
      to net cash used in operating activities:
        Depreciation and amortization                  5,346         2,232         1,163
        Amortization of deferred financing
          cost                                           278           158            -- 
        Provision for losses on
          rights-to-receive                            3,822         3,209         2,075
        Gain on sale of investments                     (200)           --            -- 
        Deferred income taxes                         (1,980)         (256)          304

        Changes in assets and liabilities:
          Accounts receivable                            199           357          (845)
          Rights-to-receive                           (6,148)       (6,055)      (13,603)
          Prepaid expenses and other current
            assets                                      (457)          886          (131)
          Other assets                                  (381)         (372)       (1,175)
          Accounts payable                               554           242         1,073
          Income taxes receivable (payable)             (378)         (791)         (330)
          Accrued expenses and other                     306           232          (255)
          Deferred membership fee income                (662)         (847)        1,236
                                                     -------       -------       -------
               Net cash used in operating
                  activities                          (7,537)       (1,429)       (7,942)
                                                     -------       -------       -------

Cash flow from investing activities:
   Additions to property and equipment                (2,066)       (3,443)       (3,354)
   Excess of cost over net assets acquired
      and other intangible assets                     (1,541)       (5,017)           -- 
   Proceeds from sale of securities
      available for sale                                 200            --            -- 
   Increase in restricted deposits and
      investments                                         --          (990)           --
                                                     -------       -------       -------
               Net cash used in investing
                  activities                          (3,407)       (9,450)       (3,354)
                                                     -------       -------       -------

Cash flows from financing activities:
   Proceeds from issuance of secured
           non-recourse notes                             --        31,978            -- 
   Net borrowings (repayments) on revolving
      line of credit                                      --       (15,000)       13,000
   Net proceeds from issuance of common
      stock                                            9,854            --            -- 
   Increase in restricted cash                        (1,352)       (2,166)           -- 
   Conversion of warrants and options for
      common stock, net of tax benefits                   65            90            34
   Dividends paid                                       (202)         (403)         (405)
                                                                   -------       -------

               Net cash provided by
                  financing activities                 8,353        14,499        12,629
                                                     -------       -------       -------
</TABLE>



                                      F-6
<PAGE>

<TABLE>
<CAPTION>
                                                 1998          1997        1996
                                                 ----          ----        ----
<S>                                            <C>             <C>          <C>  
               Net increase (decrease) in
                  cash                         $(2,591)        3,620        1,333

Cash and cash equivalents:
   Beginning of year                             7,223         3,603        2,270
                                               -------       -------      -------

   End of year                                 $ 4,632         7,223        3,603
                                               =======       =======      =======

Supplemental disclosures of cash flow
   information:

   Cash paid during the year for:
      Interest                                 $ 2,454         2,219          580
                                               =======       =======      =======

      Income taxes                             $    23           764        1,382
                                               =======       =======      =======
</TABLE>


Supplemental schedule of noncash investing and financing activities: 
   Noncash investing and financing activities:
      At September 30, 1998, 1997 and 1996, the Company adjusted its available
        for sale investment portfolio to fair value resulting in a net
        (decrease) increase to Shareholders' equity of ($447), $74 and ($613),
        net of deferred income taxes.
      At September 30, 1996, dividends payable of $214, is recorded as accrued
        expenses. There is no dividend payable outstanding as of September 30,
        1998 and 1997.
      The acquisition of the rights-to-receive and cancellation of the franchise
        of East American Trading Company, for 170,000 shares of common stock,
        was recorded during the first quarter of fiscal year 1998 as follows:

        Fair value of assets acquired:
            Rights-to-receive                         $     267
            Excess of cost over net assets acquired         740
                                                      ---------
                  Net assets acquired                 $   1,007
                                                      =========


      The acquisition of the West Coast franchisee in fiscal year 1997 (see Note
12) was recorded as follows:

        Fair value of assets acquired:
            Rights-to-receive                         $   2,659
            Other assets                                     45
            Excess of cost over net assets acquired       5,017
                                                      ---------
                                                          7,721

        Less:  Cash paid                                  7,454

                  Liabilities assumed                 $     267
                                                      =========


See accompanying notes to consolidated financial statements.



                                      F-7
<PAGE>

                             TRANSMEDIA NETWORK INC.
                                AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                 (IN THOUSANDS, EXCEPT SHARE AND PER SHARE DATA)


(1)   DESCRIPTION OF BUSINESS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

      (a)  DESCRIPTION OF BUSINESS

           Transmedia Network Inc. and subsidiaries' (the "Company") owns and
           markets a charge card ("the Transmedia Card") offering savings to the
           Company's card members on dining as well as lodging, travel, retail
           catalogues and long distance telephone calls. The Company's primary
           business activity is to acquire, principally through cash advances,
           the rights-to-receive food and beverage credits at full retail value
           from restaurants ("Rights-to-receive"), which are then sold for cash
           to holders of the Transmedia card. These Rights-to-receive are
           primarily purchased by the Company for cash but may also be acquired
           in exchange for services.

           The Company's areas of operation include Central and South Florida,
           the New York, Chicago and Los Angeles metropolitan areas, Boston and
           surrounding New England, Philadelphia, San Francisco, Detroit,
           Indianapolis, Milwaukee, Denver, Phoenix, North and South Carolina,
           Georgia, parts of Tennessee and Dallas/Ft Worth. Franchised areas
           include most of New Jersey, Washington, D.C., Maryland, Virginia, and
           parts of Texas. Licensing arrangements exist for the United Kingdom,
           Canada, and Europe, as well as the Asia-Pacific region.

           Transmedia Network Inc.'s corporate structure consists of three
           wholly owned subsidiaries: Transmedia Restaurant Company Inc.,
           functions as the sales organization and is responsible for merchant
           acquisition and relationship management; TMNI International
           Incorporated is responsible for all foreign licensing; and Transmedia
           Service Company Inc., is responsible for all card member-related
           facets of the business, including the card member service center,
           domestic franchising, and support services to Transmedia Restaurant
           Company. In 1997, TNI Funding I, Inc. was established as a special
           purpose corporation as part of the securitization discussed in note
           4. TNI Funding I, Inc. is a wholly owned subsidiary of Transmedia
           Service Company, Inc. All intercompany accounts and transactions have
           been eliminated in consolidation.

      (b)  CASH AND CASH EQUIVALENTS

           Cash and cash equivalents are instruments with original maturities at
           the date of purchase of three months or less.

      (c)  RIGHTS-TO-RECEIVE

           Rights-to-receive ("Rights") are composed primarily of food and
           beverage credits acquired from restaurants. Rights are stated at the
           gross amount of the commitment to the establishment (approximately 50
           percent of the retail value of Rights obtained). Accounts
           payable-rights-to-receive represent the unfunded portion of the total
           commitments. Cost is determined by the first-in, first-out method.
           The Company reviews the realizability of the Rights on a periodic
           basis and provides for anticipated losses on Rights-to-receive from
           restaurants that have ceased operations or whose credits are not
           utilized by cardholders. These losses are offset by recoveries from
           restaurants previously written off.

      (d)  SECURITIES AVAILABLE FOR SALE

           All of the Company's investment are available to be sold in response
           to the Company's liquidity needs and asset-liability management
           strategies, among other reasons. Investments available-for-sale on
           the balance sheet are stated at fair value. Unrealized gains and
           losses are excluded from earnings and are reported in a separate
           component of shareholders' equity (cumulative other comprehensive
           income), net of related deferred income taxes.


                                      F-8
<PAGE>

                             TRANSMEDIA NETWORK INC.
                                AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                 (IN THOUSANDS, EXCEPT SHARE AND PER SHARE DATA)


           A decline in the fair value of an available-for-sale security below
           cost that is deemed other than temporary results in a charge to
           income, resulting in the establishment of a new cost basis for the
           security. All declines in fair values of the Company's investment
           securities in 1998 and 1997 were deemed to be temporary.

           Dividends are recognized when earned. Realized gains and losses are
           included in earnings and are derived using the
           specific-identification method for determining the cost of securities
           sold.

      (e)  PROPERTY AND EQUIPMENT

           Property and equipment are stated at cost. Depreciation on property
           and equipment used in the business is calculated on the straight-line
           method over an estimated useful life of five years. Amortization of
           leasehold improvements is calculated over the shorter of the lease
           term or estimated useful life of the asset.

           Equipment held for sale or lease consists primarily of electronic
           terminals used for credit card processing and is stated at cost.
           Depreciation is calculated on a straight-line basis over a three-year
           life.

      (f)  EXCESS OF COST OVER NET ASSETS ACQUIRED

           Excess of cost over net assets acquired has resulted primarily from
           the acquisition of franchise territories (see note 12) and is
           amortized on a straight line basis over the expected periods to be
           benefited, generally 20 years. The Company assesses the
           recoverability of this intangible asset by determining whether the
           amortization of the goodwill balance over its remaining life can be
           recovered through undiscounted future operating cash flows of the
           acquired operation. The amount of goodwill impairment, if any, is
           measured based on projected discounted future operating cash flows
           using a discount rate reflecting the Company's average cost of funds.
           The assessment of the recoverability of goodwill will be impacted if
           estimated future operating cash flows are not achieved.

      (g)  DEFERRED MEMBERSHIP AND RENEWAL FEE INCOME

           Initial membership and renewal fees are billed in advance and
           amortized on a straight-line basis over 12 months, which represents
           the standard cardholder's membership period. Membership fees are
           cancelable and are refunded to cardmembers, if requested, on a
           prorata basis based on the remaining portion of the membership
           period.

           Certain costs of acquiring cardmembers are deferred and amortized, on
           a straight-line basis over 12 months. The acquisition costs
           capitalized as assets by the Company represent initial fee-paying
           member acquisition costs resulting from direct-response campaign
           costs that are recorded as incurred. Campaign costs include
           incremental direct costs of direct-response advertising, such as
           printing of brochures, campaign applications and mailing.Such costs 
           are deferred only to the extent of initial membership fees generated 
           by the campaign.

           Card member acquisition expenses represent the cost of acquiring
           cardmembers and consist primarily of direct-response advertising
           costs incurred in excess of fees received and amortization of
           previously deferred costs and costs associated with soliciting no-fee
           cardmembers.


                                      F-9
<PAGE>

                             TRANSMEDIA NETWORK INC.
                                AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                 (IN THOUSANDS, EXCEPT SHARE AND PER SHARE DATA)


      (h)  REVENUE RECOGNITION

           Gross dining sales represent the retail value of the
           rights-to-receive that are recognized when cardmembers use the
           Transmedia Card at a dining establishment.

           Continuing franchise fee revenue represents royalties calculated as a
           percentage of the franchisees' sales and is recognized when earned.
           Initial franchise fees and license fees are recognized when material
           services or conditions relating to the sale of the franchise have
           been substantially performed.

           Commission income represents income earned on discounted products and
           services provided by third parties to the Company's cardholders. Such
           services consist of retail catalogues, phone cards and travel
           services.

      (i)  COST OF SALES AND CARDMEMBER DISCOUNTS

           Cost of sales is composed of the cost of rights-to-receive sold,
           related processing fees and provision for rights-to-receive losses.

           Cardmember discount represents the specific discount given to
           cardmembers whenever the Transmedia Card is used.

      (j)  INCOME TAXES

           The Company recognizes deferred tax liabilities and assets for the
           expected future tax consequences of events that have been included in
           the financial statements or tax returns. Under this method, deferred
           tax liabilities and assets are determined based on the difference
           between the financial statement and tax basis of assets and
           liabilities using enacted tax rates in effect for the year in which
           the differences are expected to reverse. The effect on deferred tax
           assets and liabilities of a change in tax rates is recognized in
           income in the period that includes the enactment date.

      (k)  STOCK BASED COMPENSATION

           In fiscal 1997, the Company adopted the disclosure only provision of
           Statement of Financial Accounting Standards ("SFAS") No.123,
           "Accounting for Stock-Based Compensation." The Company continues to
           account for its stock compensation arrangements using the intrinsic
           value method in accordance with Accounting Principles Board ("APB")
           Opinion No.25, "Accounting for Stock Issued to Employees."

      (l)  INCOME (LOSS) PER COMMON AND COMMON EQUIVALENT SHARE

           Basic income or (loss) per share is based on the weighted average
           number of common shares outstanding during the period presented.

           Diluted income or (loss) per share is computed using the weighted
           average number of common and dilutive common equivalent shares
           outstanding in the periods, assuming exercise of options and warrants
           calculated under the treasury stock method, based on average stock
           market prices at the end of the periods.



                                      F-10
<PAGE>

                             TRANSMEDIA NETWORK INC.
                                AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                 (IN THOUSANDS, EXCEPT SHARE AND PER SHARE DATA)


       (m) COMPREHENSIVE INCOME

           On October 1, 1997, the Company adopted SFAS No. 130, "Reporting
           Comprehensive Income." Comprehensive income presents a measure of all
           changes in shareholders' equity except for changes in equity
           resulting from transactions with shareholders in their capacity as
           shareholders. The Company's other comprehensive income presently
           consists of net unrealized holding (losses) gains on investments
           available for sale. Total comprehensive (loss) income were ($8,283),
           ($350) and $1,933 for the years ended September 30, 1998, 1997 and
           1996, respectively. The Statement also requires the separate
           presentation of the accumulated balance of comprehensive income other
           than net earnings in the consolidated balance sheets.

       (n) RECLASSIFICATION

           Certain prior year amounts have been reclassified to conform to the
           1998 presentation.

       (o) USE OF ESTIMATES

           Management of the Company has made a number of estimates and
           assumptions relating to the reporting of assets and liabilities and
           the disclosure of contingent assets and liabilities to prepare these
           financial statements in conformity with generally accepted accounting
           principles. Actual results could differ from those estimates.

 (2)  INVESTMENT BY EQUITY GROUP INVESTMENTS, INC.

      On March 4, 1998, the Company sold 2.5 million new-issued common shares
      and non-transferable warrants to purchase an additional 1.2 million common
      shares for a total of $10,625 to affiliates of Equity Group Investments,
      Inc., a privately held investment company. Net proceeds amounted to $9,825
      after transaction costs. The non-transferable warrants have a term of five
      years; one third of the warrants are exercisable at $6.00 per share,
      another third are exercisable at $7.00 per share and the final third are
      exercisable at $8.00 per share. As part of this strategic investment,
      Equity Group nominated and the stockholders elected two candidates to the
      Board of Directors who joined three of the Company's existing directors
      and two new independent directors.

(3)   AMENDED COMPENSATION AGREEMENTS

      On December 29, 1997, the Company and Melvin Chasen, former Chairman of
      the Board, Chief Executive Officer and President, agreed to amend his
      employment agreement and to terminate his consulting agreement. As part of
      the agreement, Mr. Chasen agreed to a five year non-compete and
      confidentiality agreement with the Company and relinquished his right to
      receive $1 million in the event of the sale of a control block of stock,
      as described in Note 2 above. Pursuant to this agreement, the Company made
      a cash payment of $2.75 million to Mr. Chasen and recognized a one-time
      pre-tax charge of $3.1 million in the quarter ending December 31, 1997.

      During 1998, the Company entered into consulting agreements with certain
      former senior management personnel. These agreements required these 
      personnel to perform services at the Company's request for a period not to
      exceed more than one year. The Company has determined that it no longer 
      requires, nor intends to utilize the service of these individuals, and has
      recorded a charge of $463 relating to these remaining outstanding 
      obligations under the consulting agreements.


                                      F-11
<PAGE>

                             TRANSMEDIA NETWORK INC.
                                AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                 (IN THOUSANDS, EXCEPT SHARE AND PER SHARE DATA)


(4)   SALE OF RIGHTS-TO-RECEIVE

      On December 24, 1996, the Company made an initial transfer of $33 million
      of rights-to-receive to a special purpose corporation ("SPC"), an indirect
      wholly owned subsidiary, as part of a revolving securitization. The
      rights-to-receive, which were sold to the SPC without recourse, were in
      turn transferred to a limited liability corporation ("Issuer"), which
      issued $33 million of fixed rate securities in a private placement to
      various third party investors.

      In exchange for the rights-to-receive, which have a retail value of
      approximately $66 million before cardmember discounts, the Company
      received approximately $32 million, after transaction costs, and a 1%
      equity interest in the Issuer. Future excess cash flows, expected to be
      generated from the securitized assets as the rights-to-receive are
      exchanged for meals by Company cardholders, are remitted to the Company on
      a monthly basis as a return on capital from the Issuer. Excess cash flows
      are determined after payments of interest to noteholders and investors, as
      well as trustee and servicing fees. It is anticipated that the net revenue
      from securitized assets will be received in approximately the same amount
      and within the same time frame that such revenue would have been received
      had the securitization not taken place. Rights-to-receive currently held
      by the Issuer, as well as cash and certain deposits restricted under the
      securitization agreement, have been separately depicted in the
      consolidated balance sheet.

      The private placement certificates have a five-year term before
      amortization of principal and have an interest rate of 7.4%. During this
      revolving period, the Issuer is responsible for the ongoing purchase of
      rights-to-receive from the Company to ensure that the initial pool of $33
      million is continually replenished as the rights-to-receive are utilized
      by cardholders. It is anticipated that replenishment of rights-to-receive
      will provide for a continuous stream of additional net revenue throughout
      the period.

      The Company's intention in executing the revolving securitization
      transaction was to provide current liquidity, as well as a platform for
      future growth, at a cost of funds lower than has been historically
      available to the Company. This was accomplished by, among other things,
      isolating the rights-to-receive beyond the reach of the Company or its
      creditors in the event of bankruptcy or other receivership through a
      transfer of assets that constitutes a true sale at law.

(5)   SECURITIES AVAILABLE FOR SALE

      Securities available for sale consist of marketable equitable securities
      that are recorded at fair value and have an aggregate basis of $280 as of
      September 30, 1998 and 1997. Gross unrealized gains were $1,030, $1,774
      and $1,750 and gross unrealized losses were $43, $66 and $161 as of
      September 30, 1998, 1997 and 1996, respectively. Realized gains were $200
      for the year ended September 30, 1998. There were no realized gains in 
      1997 and 1996. Deferred income taxes associated with the net unrealized 
      gains were $375, $649 and $604 at September 30, 1998, 1997 and 1996, 
      respectively.

(6)   EQUIPMENT HELD FOR SALE OR LEASE

      Equipment held for sale and lease consists primarily of electronic
      terminals used for credit card processing. The cost of the terminals on
      hand is determined on a first in, first out basis. The amount presented on
      the balance sheet represents the net book value of terminals after
      reduction 


                                      F-12
<PAGE>

      for terminals sold and accumulated depreciation of $490 and $172 on
      terminals under lease at September 30, 1998 and 1997.

(7)   PROPERTY AND EQUIPMENT

      Property and equipment consist of the following:

                                                SEPTEMBER 30,
                                             ----------------------
                                               1998          1997
                                               ----          ----

            Furniture and fixtures           $     651        644
            Office equipment                    11,993     10,463
            Leasehold improvements                 135        131
                                             ---------  ---------
                                                12,779     11,238

            Less accumulated depreciation 
               and amortization                 (5,947)    (3,963)
                                             ---------  ---------

                                             $   6,832      7,275
                                             =========  =========

      Depreciation and amortization expense for the years ended September 30,
      1998, 1997 and 1996 was $2,711, $1,812 and $1,153, respectively.


(8)   FAIR VALUES OF FINANCIAL INSTRUMENTS

      The fair value of a financial instrument is the amount at which the
      instrument could be exchanged in a current transaction between willing
      parties. The fair value of cash and cash equivalents, restricted cash,
      accounts receivable, rights-to-receive, securities available for sale,
      accounts payable and notes payable approximate the carrying amounts at
      September 30, 1998 and 1997. The fair value of the rights-to-receive is
      based upon the sale described in note 2. The fair value of the securities
      available for sale is based upon quoted market prices for these or similar
      instruments.

(9)   STOCK OPTION PLANS

      In March 1996, the 1996 Long-Term Incentive Plan (the "1996 Plan") was
      approved for adoption by the 


                                      F-13
<PAGE>

                             TRANSMEDIA NETWORK INC.
                                AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                 (IN THOUSANDS, EXCEPT SHARE AND PER SHARE DATA)


      Company's stockholders as a successor plan to the 1987 Stock Option and
     Rights Plan (the "1987 Plan") the 1996 Plan was amended August 5, 1998 to
     allow for non-employee directors to choose to take directors fees in either
     cash or a current or deferred stock award. In addition, the amount of
     shares available for grant under the 1996 Plan was increased to 1,505,966.
     Under the 1996 Plan, the Company may grant awards, which may include stock
     options, stock appreciation rights, restricted stock, deferred stock, stock
     granted as a bonus or in lieu of other awards, dividend equivalents and
     other stock based awards to directors, officers and other key employees and
     consultants of the Company. Stock options granted under the 1996 Plan may
     not include more than 505,966 incentive stock options for federal income
     tax purposes. The exercise price under an incentive stock option to a
     person owning stock representing more than 10 percent of the common stock
     must equal at least 110 percent of the fair market value at the date of
     grant. Options are exercisable beginning not less than one year after date
     of grant. All options expire either five or ten years from the date of
     grant and each becomes exercisable in installments of 25 percent of the
     underlying shares for each year the option is outstanding, commencing on
     the first anniversary of the date of grant.

      At September 30, 1998, there were 1,000,641 shares available for grant
      under the 1996 Stock Plan. The per share weighted average fair
      value of stock options granted during 1998 and 1997 was approximately
      $4.95 and $2.63 on the date of grant using the Black-Scholes
      option-pricing model with the following assumption: 1998-no expected 
      dividend yield, risk-free interest rate of 5.25%, and expected lives
      ranging from five to ten years; 1997-expected dividend yield is 4%,
      risk-free interest rate or 5.8%, and expected lives ranging from five to
      ten years.

      The Company has continued to comply with APB No.25 to account for stock
      options and accordingly, no compensation expense has been recognized in
      the financial statements. Had the Company determined compensation expense
      based on the fair value at the grant date for its stock options under SFAS
      No. 123, the Company's net income would have been reduced to the pro forma
      amounts indicated below:

                                          1998         1997        1996
                                          ----         ----        ----
      Net Income
         As reported                    $(7,836)     $(424)       $2,546
         Pro forma                       (8,919)      (719)        2,365

      Net Income per Common and
      Common Equivalent Share
         As reported                       (.67)      (.04)          .25
         Pro forma                         (.76)      (.06)          .24

      The full impact of the calculation of compensation expense for stock
      options under SFAS No. 123 is not reflected in the pro forma net income
      amounts presented above because compensation expense is reflected over the
      option's vesting period which could be up to five years. Also, the
      provisions of SFAS 123 apply to grants awarded subsequent to December 15,
      1994.


                                      F-14
<PAGE>

                             TRANSMEDIA NETWORK INC.
                                AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                 (IN THOUSANDS, EXCEPT SHARE AND PER SHARE DATA)


      Stock option activity during the periods indicated is as follows:
 
                                      INCENTIVE STOCK        NONQUALIFIED
                                          OPTIONS               OPTIONS
                                    --------------------  --------------------
                                               WEIGHTED              WEIGHTED
                                                AVERAGE               AVERAGE
                                               EXERCISE              EXERCISE
                                      SHARES     PRICE      SHARES     PRICE
                                      ------     -----      ------     -----

      Balance at September 30, 1996   586,373   $  9.82     421,250    $ 5.23
            Granted                   206,800      4.52           -         -
            Exercised                 (26,156)     3.88    (168,748)     3.88
            Cancellations             (57,049)      9.3      (5,002)    11.37
                                      -------   -------    --------    ------
      Balance at September 30, 1997   709,968      8.54     247,500      6.02
                                      -------   -------    --------    ------
            Granted                   364,500      5.16           -         -
            Exercised                 (23,250)     4.38           -         -
            Cancellations            (279,550)     9.72    (112,500)     7.44
                                      -------   -------    --------    ------
      Balance at September 30, 1998   771,668   $  6.57     135,000    $ 4.83
                                      =======   =======    ========    ======

      At September 30, 1998, the range of weighted average exercise prices and
      remaining contractual life of outstanding options was $4.38 to $15.00 and
      1 to 10 years, respectively.

      At September 30, 1998 and 1997, the number of options exercisable was
      630,918 and 635,718 and the weighted-average exercise price of those
      options was $6.99 and $8.29, respectively.

(10)  SHAREHOLDERS' EQUITY

      The Company has 1 million authorized shares of preferred stock, $.10 par
      value per share; none of which has been issued.

      The Company has 20 million authorized shares of common stock, $.02 par
      value per share; with 12,876,206 and 10,189,956 issued and outstanding at
      September 30, 1998 and 1997, respectively.



                                      F-15
<PAGE>

                             TRANSMEDIA NETWORK INC.
                                AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                 (IN THOUSANDS, EXCEPT SHARE AND PER SHARE DATA)


(11)  INCOME TAXES

      The tax effects of the temporary differences that give rise to significant
      portions of the deferred tax assets and liabilities at September 30, 1998
      and 1997 are as follows:

                                                             1998       1997
                                                             ----       ----

      Deferred tax assets:
         Reserve for rights-to-receive losses            $      394  $      298
         Travel programs and reserve for frequent
            flyer miles obligation                               78         252
         Charitable contributions                                65          72
         Net operating loss carryforward                      1,610           -
         Consulting charges                                     234           -
         Intangible assets                                      864          34
         Other                                                  557          19
                                                         ----------  ----------

              Gross deferred tax assets                       3,802         675
                    Less valuation allowance                   (972)          -
                                                         ----------  ----------

              Deferred tax assets                             2,830         675
                                                         ----------  ----------


      Deferred tax liabilities:
         Unrealized gain on securities available for sale       375         649
         Deferred acquisition costs                             229          47
         Property and equipment                                 467         474
                                                         ----------  ----------

              Deferred tax liabilities                        1,071       1,170
                                                         ----------  ----------

                    Net deferred tax asset (liability)        1,759        (495)
                                                         ==========  ===========

      SFAS No. 109 requires that deferred tax assets be reduced by a valuation
      allowance if it is more likely than not that some portion or all of the
      deferred tax asset will not be realized. The valuation allowance at
      September 30, 1998 was $972. There was no valuation allowance for deferred
      tax assets as of September 30, 1997. The increase/(decrease) in deferred
      tax liability related to securities available for sale was ($274) and $45
      during 1998 and 1997, respectively.

      A net operating loss carryforward of $4,237 was generated during the year
      (net of carryback). The loss will expire in 2018.

      Income tax provision (benefit) for the years ended September 30, 1998,
      1997 and 1996 is as follows:

                                          CURRENT     DEFERRED     TOTAL
                                          -------     --------     -----

           1998:
              U.S. federal             $      (587)    (1,774)      (2,361)
              State and local                  (33)      (206)        (239)
                                       -----------     ------       ------ 

                                       $      (620)    (1,980)      (2,600)
                                       ===========     ======       ====== 

                                      F-16
<PAGE>

                             TRANSMEDIA NETWORK INC.
                                AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                 (IN THOUSANDS, EXCEPT SHARE AND PER SHARE DATA)


           1997:
              U.S. federal             $        (4)      (206)        (210)
              State and local                    -        (50)         (50)
                                       -----------     ------       ------ 

                                       $        (4)      (256)        (260)
                                       ===========     ======       ====== 

           1996:
              U.S. federal             $       922        336        1,258
              State and local                  335        (32)         303
                                       -----------     ------       ------ 

                                       $     1,257        304        1,561
                                       ===========     ======       ====== 

      Reconciliation of the statutory federal income tax rate and the Company's
      effective rate for the years ended September 30, 1998, 1997 and 1996, is
      as follows:

<TABLE>
<CAPTION>
                                           1998                      1997                   1996
                                -----------------------   -----------------------    ------------------------
                                            % OF PRETAX               % OF PRETAX                 % OF PRETAX
                                AMOUNT        EARNINGS     AMOUNT       EARNINGS     AMOUNT         EARNINGS
                                ------      -----------   ------       ----------    ------         --------
<S>                            <C>              <C>       <C>              <C>       <C>              <C>  
      Federal tax rate         $(3,548)         34.0      $  (232)         34.0      $ 1,396          34.0%
      State and local
         taxes, net
         of federal
         income tax
         benefit                  (417)          4.0          (33)          4.8          200           4.9
     Valuation allowance
         change                    972          (9.3)          --          --             --          --
     Other                         393          (3.8)           5          (0.8)         (35)         (0.9)
                               -------          ----      -------          ----      -------          ---- 

                               $(2,600)         24.9%     $  (260)         38.0%     $ 1,561          38.0%
                               =======          ====      =======          ====      =======          ==== 
</TABLE>


(12)  FRANCHISE AGREEMENTS

      The Company, as franchiser, had previously entered into various ten-year
      franchising agreements to assist in its national expansion. In accordance
      with these agreements, franchisees were granted a territory with a defined
      minimum of full-service restaurants that accept certain major credit
      cards. The Company continues to develop trademarks for itself and the
      system of franchisees and, in addition, provides marketing, advertising,
      training and other administrative support.

      The franchisees are responsible for soliciting restaurants and
      cardholders, advancing consideration to the restaurants to obtain
      rights-to-receive food and beverage credits, and maintaining adequate
      insurance.

      In consideration for granting the franchises, the franchisees paid the
      Company initial franchise fees and an initial fee to the Company's
      advertising and development fund. Continuing fees to be paid by the
      franchisees are as follows:

         /bullet/ 7.5 percent of the total food and beverage credits used within
                  the franchisee's territory.

         /bullet/ 2.5 percent of the total credits used within the franchisee's
                  territory to be deposited into the advertising and development
                  fund.


                                      F-17
<PAGE>

                             TRANSMEDIA NETWORK INC.
                                AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                 (IN THOUSANDS, EXCEPT SHARE AND PER SHARE DATA)


         /bullet/ A processing fee of twenty cents per sale transaction.

         /bullet/ A weekly service charge of twenty-three cents per
                  participating restaurant in the franchisee's territory.

      There were no franchise territories sold during 1998, 1997 and 1996.

      On November 15, 1996, the Company entered into a purchase agreement with
      The Western Transmedia Company, Inc. ("Western"), a franchisee of the
      Company. Under the terms of the agreement, the Company reacquired for cash
      the right to operate its business in California, Oregon, Washington and a
      portion of Nevada, Western's rights-to-receive and its furniture, fixtures
      and equipment, as well as the assumption of certain obligations. The
      transaction closed on January 2, 1997. The purchase price was
      approximately $7,454 of which $4,750 represented the cost of the
      franchise, which has been recorded as the excess of cost over net assets
      acquired. The Company had previously received 60,000 shares of publicly
      traded common stock in connection with the initial sale of this franchise,
      representing 2.3 percent of the franchisee's common stock. The shares are
      included in securities available for sale. In addition, a director of the
      Company owns 6.5 percent of the franchisee's common stock.

      In accordance with Statement of Financial Accounting Standards No. 121,
      "Accounting for the Impairment of Long-Lived Assets and for Long-Lived
      Assets to Be Disposed Of," the Company recorded an impairment loss on the
      excess of cost over net assets acquired relating to the purchase of the
      Western Transmedia franchise. Lagging performance in the reacquired sales
      territories indicated that the undiscounted cash flows from this former
      franchise would be less than the carrying value of the long-lived assets
      related to the franchise. Accordingly, on September 30, 1998, the Company
      recognized an asset impairment loss of $2,169 ($.18 per share). This loss
      is the difference between the carrying value of the related excess of cost
      over net assets acquired and the fair value of the asset based on
      discounted estimated future cash flows.

      On December 4, 1997, the Company acquired all the rights-to-receive of,
      and the right to conduct business in East America Trading Company, its 
      franchisee in the Carolinas and Georgia, and terminated and canceled the 
      franchise agreement in exchange for 170,000 shares of Transmedia Network 
      stock. The Company assumed operational control of these sales territories.

      On July 15, 1998, the Company acquired all the rights-to-receive of the
      Dallas/Fort Worth sales territory from its franchisee, the Texas
      Restaurant Card, Inc. The purchase price was approximately $1,758 of which
      $1,541 represented the cost of the franchise, which has been recorded as
      the excess of cost over net assets acquired. The Company assumed
      operational control of the territory and has an option to acquire the 
      remaining territories in the franchise.

(13)  LICENSE AGREEMENTS

      The Company has an agreement for exclusive perpetual licenses of its
      software and trademark in the Asia-Pacific region and the continent of
      Europe. In accordance with the agreements, the Company agreed to assist
      the licensees with training relating to sales, administration, technology
      and operations of the business. All material services or conditions
      relating to the license sales have been substantially performed or
      satisfied by the Company. The licensee may grant sublicenses in the
      territories and is responsible for the operations of the business in the
      respective regions, including procuring member restaurants and providing
      related services and activities throughout the territory.

      In consideration for granting the exclusive licenses, the licensee paid
      the Company license fees 


                                      F-18
<PAGE>

                             TRANSMEDIA NETWORK INC.
                                AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                 (IN THOUSANDS, EXCEPT SHARE AND PER SHARE DATA)


      aggregating $2,375 for the master license agreements and has granted to
      the Company a five percent equity interest in the new entities which will
      operate in the United Kingdom, Australia and New Zealand. The shares
      comprising the equity interests are included in securities available for
      sale. Continuing fees to be paid by the licensee are as follows:

         /bullet/ 25 percent of any amounts that the licensee receives from any
                  sublicensee within the territory, other than Australia, New
                  Zealand and the United Kingdom. Such amounts shall include,
                  but not be limited to, royalty payments, transfer fee payments
                  and up-front sublicense fee payments. The portion of the
                  up-front sublicense fee paid to the Company shall not be less
                  than $250, unless otherwise agreed to by the Company, and in
                  no event less than $500, for each of the People's Republic of
                  China and Japan.

         /bullet/ Royalty of two percent of gross sales of the Australia and New
                  Zealand sublicensee and the United Kingdom sublicensee, and 25
                  percent of any other amounts that the licensee receives from
                  the sublicensee.

      In December 1996, the Company amended its agreements with its
      international licensees, Transmedia Europe, Inc. and Transmedia
      Asia-Pacific, Inc. permitting them to acquire, on a worldwide basis, the
      business of Countdown, plc Holding Corp. ("Countdown"). Upon closing of
      the Countdown acquisition, the Company received $250 in cash and a $500
      note bearing interest at 10%, which was payable on April 1, 1998.

      The Company is in negotiations with its licensee to reacquire the licenses
      for Transmedia Europe and Asia-Pacific, Inc. To date, the Company has not
      received payment on either the aforementioned note receivable or certain
      outstanding royalty obligations. At September 30, 1998, the Company has
      provided a reserve of $710 relating to the note and accrued interest.

 (14) LEASES

      The Company leases certain equipment and office space under long-term
      lease agreements.

      Future minimum lease payments under noncancelable operating leases as of
      September 30, 1998 are as follows:

                             YEAR ENDING
                            SEPTEMBER 30,                     AMOUNT
                            -------------                     ------

                                1999                       $      729
                                2000                              685
                                2001                              529
                                2002                              252
                                2003                              122
                             Thereafter                            40
                                                           ----------
                    Total minimum lease payments           $    2,357
                                                           ==========

      Rent expense charged to operations was $710, $625, and $387 for the years
      ended September 30, 1998, 1997 and 1996, respectively.


                                      F-19
<PAGE>

                             TRANSMEDIA NETWORK INC.
                                AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                 (IN THOUSANDS, EXCEPT SHARE AND PER SHARE DATA)


(15)  COMMITMENTS

      On July 14, 1995, the Company entered into an unconditional guaranty
      agreement with a financial institution, to extend credit in the amount of
      $450 to a franchisee, which agreement is still outstanding at September
      30, 1998.

      The Company has amended its employment agreement with the president of its
      wholly owned subsidiary, Transmedia Reastaurant Company. The agreement 
      provides for salary at an annual rate of $335 through September 30, 2001, 
      plus eligibility for a bonus up to 50% of his salary.

(16)  LINE OF CREDIT

      The Company maintains a line of credit with a bank for $10 million to be
      used principally to finance the purchase of rights-to-receive. This line
      of credit is unsecured and may be drawn down based on an advance rate
      calculated as a percentage of unrestricted rights-to-receive. The line of
      credit matures on February 1, 1999 and bears interest at the prime rate
      with a LIBOR option.

(17)  YEAR 2000

      The Company has initiated a plan ("Plan") to identify, assess, and
      remediate "Year 2000" issues within each of its computer programs and
      certain equipment which contain micro-processors. The Plan addresses the
      issue of computer programs and embedded computer chips being unable to
      distinguish between the year 1900 and 2000, if a program or chip uses only
      two digits rather than four to define the applicable year. The Company has
      divided the Plan into six major phases-assessment, planning, validation,
      conversion, implementation and testing. After completing the assessment
      and planning phase earlier this year, the Company hired an independent
      consulting firm to validate the Plan. All software development and
      installation effected in the past year is already in compliance. The
      Company is working with an outside vendor on the conversion,
      implementation and testing phases. Systems which have been determined not
      to be Year 2000 compliant are being either replaced or reprogrammed, and
      thereafter tested for Year 2000 compliance. The Plan anticipates that by
      June 1999 the conversion, implementation and testing phases will be
      completed. The current budget for the total cost of remediation (including
      replacement software and hardware) and testing, as set forth in the Plan,
      is $500.

      The Company is in the process of identifying and contacting critical
      suppliers and customers whose computerized systems interface with the
      Company's systems, regarding their plans and progress in addressing their
      Year 2000 issues. The Company has received varying information from such
      third parties on the state of compliance or expected compliance.
      Contingency plans are being developed in the event that any critical
      supplier or customer is not compliant.

      The failure to correct a material Year 2000 problem could result in an
      interruption in, or a failure of, certain normal business activities or
      operations. Such failures could materially and adversely affect the
      Company's operations, liquidity and financial conditions. Due to the
      general uncertainty inherent in the Year 2000 problem, resulting in part
      from the uncertainty of the Year 2000 readiness of third-party suppliers
      and customers, the Company is unable to determine at this time whether the
      consequences of Year 2000 failures will have a material impact on the
      Company's operations, liquidity or financial conditions.


                                      F-20
<PAGE>

                             TRANSMEDIA NETWORK INC.
                                AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                 (IN THOUSANDS, EXCEPT SHARE AND PER SHARE DATA)


(18)  BUSINESS AND CREDIT CONCENTRATIONS

      Most of the Company's customers are located in the New York City,
      California, Massachusetts and Florida areas. No single customer accounted
      for more than 5 percent of the Company's sales in any fiscal year
      presented.

      No single restaurant's rights-to-receive balance was greater than 5
      percent of the total rights-to-receive balance at September 30, 1998 or
      1997.

 (19) LITIGATION

      In December 1996, the Company terminated its license agreement (the
      "Agreement") with Sports & Leisure Inc. ("S&L"). In February 1997, S&L
      commenced an action against the Company in the 11th Judicial Circuit, Dade
      County, Florida, alleging that the Company improperly terminated the S&L
      license agreement and seeking money damages. The Company has
      counterclaimed against S&L for breach of the Agreement and intends to
      pursue the action vigorously. Management does not expect the outcome of
      this case to adversely impact the financial position of the Company.

(20)  SELECTED QUARTERLY FINANCIAL DATA

      Selected quarterly financial data is as follows:

<TABLE>
<CAPTION>
                                               THREE MONTHS ENDED                   YEAR ENDED
                           ------------------------------------------------------  -------------
                           SEPTEMBER 30,   JUNE 30,      MARCH 31,   DECEMBER 31,  SEPTEMBER 30,
                               1998          1998          1998          1997          1998
                               ----          ----          ----          ----          ----
<S>                           <C>           <C>           <C>           <C>           <C>   
Gross dining sales:           24,091        23,661        24,761        23,036        95,549

Operating revenue:             7,244         7,556         7,664         7,677        30,141

Operating income(loss):       (4,263)         (245)         (165)       (2,792)       (7,465)

Net income:                   (4,739)         (502)         (490)       (2,105)       (7,836)

Basic and diluted
   earnings per share:          (.37)         (.04)         (.04)         (.21)         (.67)
</TABLE>

<TABLE>
<CAPTION>
                                             THREE MONTHS ENDED                   YEAR ENDED      YEAR ENDED  
                         ------------------------------------------------------  -------------   -------------
                         SEPTEMBER 30,   JUNE 30,      MARCH 31,   DECEMBER 31,  SEPTEMBER 30,   SEPTEMBER 30,
                             1998          1998          1998          1997          1998            1998     
                             ----          ----          ----          ----          ----            ----     
<S>                      <C>             <C>           <C>            <C>           <C>             <C>   
Gross dining sales:      $ 26,507        25,640        26,473         22,681        101,301         90,076

Operating revenue:          8,982         7,702         7,283          6,977         30,944         28,486

Operating income:             855           118          (271)            (4)           698          4,757

Net Income:                   183           184          (587)          (204)          (424)         2,546

Earnings per share:           .02           .02          (.06)          (.02)          (.04)           .25
</TABLE>



                                      F-21
<PAGE>


                            TRANSMEDIA NETWORK, INC.

                  SCHEDULE II-VALUATION AND QUALIFYING ACCOUNTS

        For each of the years in the three-years ended September 30, 1998
                                 (in thousands)

<TABLE>
<CAPTION>
                                             BALANCE,     CHARGED                BALANCE,
                                            BEGINNING        TO                   END OF
                                             OF YEAR      EXPENSES   WRITE-OFFS    YEAR
                                             -------      --------   ----------    ----
<S>                                          <C>            <C>        <C>           <C>
Accounts receivable:
    Year ended September 30, 1998:
       Allowance for doubtful accounts       $    15          497        (497)        15
                                             =======       ======      ======      =====

    Year ended September 30, 1997:
       Allowance for doubtful accounts       $    15          501        (501)        15
                                             =======       ======      ======      =====

    Year ended September 30, 1996:
       Allowance for doubtful accounts       $    15          425        (425)        15
                                             =======       ======      ======      =====

Rights to receive:
    Year ended September 30, 1998:
       Allowance for doubtful accounts       $   765        3,822      (3,550)     1,037
                                             =======       ======      ======      =====

    Year ended September 30, 1997:
       Allowance for doubtful accounts       $   320        3,209      (2,764)       765
                                             =======       ======      ======      =====

    Year ended September 30, 1996:
       Allowance for doubtful accounts       $   900        2,075      (2,655)       320
                                             =======       ======      ======      =====
</TABLE>


                                      F-22

<PAGE>

ITEM 9.   CHANGES AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL
          DISCLOSURE

        None.

PART III

ITEM 10.  DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

        Information called for by Item 10 is set forth under the heading
        "Executive Officers of the Registrant" in Part I hereof and in "Election
        of Directors" in the Company's 1998 Proxy Statement, which is
        incorporated herein by this reference.

ITEM 11.  EXECUTIVE COMPENSATION

        Information called for by Item 11 is set forth under the heading
        "Executive Compensation" in the Company's 1998 Proxy Statement, which is
        incorporated herein by this reference.

ITEM 12.  SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

        Information called for by Item 12 is set forth under the heading
        "Security Ownership of Certain Beneficial Owners and Management" in the
        Company's 1998 Proxy Statement, which is incorporated herein by this
        reference.

ITEM 13.  CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

        Information called for by Item 13 is set forth under the heading
        "Certain Relationships and Related Transactions" in the Company's 1998
        Proxy Statement, which is incorporated herein by this reference.

PART IV

ITEM 14.  EXHIBITS, FINANCIAL STATEMENTS SCHEDULES, AND REPORTS ON FORM 8-K

        The following documents are being filed as part of this Report:

        (a)(1) Financial Statements:
                 Transmedia Network Inc.
                 See "Index to Financial Statements" contained in Part II, 
                 Item 8.

        (a)(2) Financial Statement Schedules

        Schedule II - Valuation and Qualifying Accounts

        (a)(3) Exhibits


DESIGNATION                  DESCRIPTION
-----------                  -----------

2.1     Assignment and Assumption of Franchise Agreements dated September 30,
        1994 between Transmedia Network Inc. and the Service Company.(1)

2.2     Capital Contribution dated September 30, 1994 by Transmedia Network Inc.
        to the Service Company.(1)


                                       19
<PAGE>

2.3     Trademark Contribution dated September 30, 1994 from Transmedia Network
        to the Service Company.(1)

2.4     Capital Contribution dated September 30, 1994 from Transmedia Network
        Inc. to the Restaurant Company.(1)

2.5     Administrative Services Agreement dated as of September 30, 1994 between
        Transmedia Service Company Inc. and Transmedia Restaurant Company
        Inc.(1)

2.6     Franchise Agreement dated September 30, 1994 between Transmedia Service
        Company Inc. and Transmedia Restaurant Company Inc.(1)

3.1     Certificate of Incorporation of the Company, as amended.(2)

3.2     Certificate of Amendment to the Certificate of Incorporation of the
        Company.(9)

3.3     Certificate of Amendment to the Certificate of Incorporation of the
        Company, as filed with the Delaware Secretary of State on March 22,
        1994.(1)

3.4     By-Laws of the Company.(3)

10.2    1987 Stock Option and Rights Plan, as amended.(1)(10)

10.3    Form of Stock Option Agreement (as modified) between the Company and
        certain Directors.(13)

10.4    Amended and Restated Employment Agreement dated as of November 15, 1996
        between the Company and Melvin Chasen.(12)

10.5    Amended and Restated Consulting Agreement dated as of November 15, 1996
        between the Company and Melvin Chasen.(12)

10.6    Employment Agreement effective April 1, 1992 between the Company and
        James Callaghan.(9) (10)

10.7    Amendment dated October 1, 1994, to Employment Agreement between the
        Company and James Callaghan.(1)(10)

10.8    Employment Agreement dated as of October 1, 1995 between the
        Company and Barry Kaplan. (10)(12)

10.9    Amendment dated January 20, 1997 to Employment Agreement between Company
        and James Callaghan (10)

10.10   Amendment dated January 20, 1997 to Employment Agreement between Company
        and Barry Kaplan (10)

10.11   Master License Agreement dated December 14, 1992 between the Company and
        Conestoga Partners, Inc.(8)

10.12   First Amendment to Master License Agreement dated April 12, 1993,
        between the Company and Conestoga Partners, Inc.(9)


                                       20
<PAGE>

10.13   Second Amendment to Master License Agreement -- Assignment and
        Assumption Agreement dated August 11, 1993 among the Company, TMNI
        International Incorporated and Transmedia Europe, Inc.(9)

10.14   Master License Agreement Amendment No. 3 dated November 22, 1993 between
        TMNI International Incorporated and Transmedia Europe, Inc.(9)

10.15   Master License Agreement dated March 21, 1994 between TMNI International
        Incorporated and Conestoga Partners II, Inc. licensing rights in the
        Asia Pacific region.(1)

10.16   Agreement, dated as of December 6, 1996, among the Company, TMNI
        International Incorporated, Transmedia Europe Inc. and Transmedia Asia
        Pacific Inc.(12)

10.17   Agreement, dated as of November 15, 1996 between the Company and The
        Western Transmedia Company Inc.(12)

10.18   Stock Purchase and Sale Agreement, dated as of November 6, 1997, among
        Transmedia Network Inc., Samstock, L.L.C., and Transmedia Investors,
        L.L.C. (14)

10.19   Form of Warrant to purchase Common Stock (14)


10.20   Investment Agreement, dated as of November 6, 1997, among Transmedia
        Network Inc., Samstock, L.L.C., and Transmedia Investors, L.L.C. (14)

10.21   Agreement Among Stockholders Agreement, dated as of November 6, 1997,
        among Transmedia Network Inc., Samstock, L.L.C., Transmedia Investors,
        L.L.C., Melvin Chasen and Iris Chasen (14)

10.22   Stockholder Cooperation Agreement, dated as of November 6, 1997, among
        Transmedia Investors, L.L.C., Samstock, L.L.C. and Melvin Chasen and
        Iris Chasen. (14)

10.23   Security Agreement dated as of December 1, 1996 among TNI Funding
        Company I, L.L.C. as Issuer, The Chase Manhattan Bank as Trustee and as
        Collateral Agent, TNI Funding I, Inc., as Seller and Transmedia Network
        Inc., as Servicer. (13)

10.24   Purchase Agreement dated as of December 1, 1996 among Transmedia Network
        Inc., Transmedia Restaurant Company Inc., Transmedia Service Company
        Inc. and TNI Funding I, Inc., as Purchaser. (13)

10.25   Purchase and Servicing Agreement dated as of December 1, 1996 among TNI
        Funding Company I, L.L.C., as Issuer, TNI Funding I, Inc. as Seller,
        Transmedia Network Inc., as Servicer, Frank Felix Associates, Ltd., as
        Back-up Servicer and The Chase Manhattan Bank, as Trustee. (13)

10.26   Indenture dated as of December 1, 1996 between TNI Funding Company I,
        L.L.C., as Issuer and The Chase Manhattan Bank, as Trustee. (13)

10.27   Comerica Bank and Transmedia Network Inc., Transmedia Restaurant Company
        Inc., TMNI International Incorporated, Transmedia Service Company Inc.,
        - $10,000,000.00 Line of Credit. (13)

10.28   Letter of Agreement dated January 29, 1997 between Company and Stephen
        E. Lerch.(13)

10.29   Transmedia Network Inc. 1996 Long Term Incentive Plan (including
        amendments through August 5, 1998).

21.1    Subsidiaries of Transmedia Network Inc.(1)


                                       21
<PAGE>

23.1    Consent of Independent Auditors.(13)

27.1    Financial Data Schedule

99.1    Prospectus of the Company dated July 10, 1992 filed pursuant to the
        Securities Act of 1933.(5)

99.2    Prospectus of the Company dated August 12, 1992 filed pursuant to the
        Securities Act of 1933.(6)

99.3    Form of Subscription Agreement.(7)

99.4    Agency Agreement dated April 9, 1992 between the Company and Janney
        Montgomery Scott Inc.(8)

99.5    Warrant Purchase Agreement dated June 15, 1992 between the Company and
        Janney Montgomery Scott.(8)

        (1)    Filed as an exhibit to the Company's Annual Report on Form 10-K
               for the fiscal year ended September 30, 1994 and incorporated by
               reference.

        (2)    Filed as an exhibit to the Company's Annual Report on Form 10-K
               for the fiscal year ended September 30, 1988, and incorporated by
               reference thereto.

        (3)    Filed as an exhibit to the Post Effective Amendment to the
               Registration Statement on Form S-1 (Registration No. 33-5036),
               and incorporated by reference thereto.

        (4)    Filed as an exhibit to the Company's Annual Report on Form 10-K
               for the fiscal year ended September 30, 1990, and incorporated by
               reference thereto.

        (5)    Filed as an exhibit to the Company's Registration Statement on
               Form S-8 (Registration No. 33-494460), and incorporated by
               reference thereto.

        (6)    Filed as an exhibit to the Company's Registration Statement on
               Form S-3 (Registration No. 33-49374), and incorporated by
               reference thereto.

        (7)    Filed as an exhibit to the Company's Form 8-K Current Report
               dated June 15, 1992, and incorporated by reference thereto.

        (8)    Filed as an exhibit to the Company's Annual Report on Form 10-K
               for the fiscal year ended September 30, 1992, and incorporated by
               reference thereto.

        (9)    Filed as an exhibit to the Company's Annual Report on Form 10-K
               for the fiscal year ended September 30, 1993, and incorporated by
               reference thereto.

        (10)   Management contract or compensatory plan or arrangement required
               to be filed as an exhibit to this Annual Report on Form 10-K
               pursuant to Item 14(c) hereof.

        (11)   Filed as an exhibit to the Company's Annual Report on Form 10-K
               for the fiscal year ended September 30, 1995 and incorporated by
               reference.

        (12)   Filed as an exhibit to the Company's Annual Report on Form 10-K
               for the fiscal year ended September 30, 1996, and incorporated by
               reference.

        (13)   Filed as an exhibit to the Company's Annual Report on Form 10-K
               for the fiscal year ended September 30, 1997, and incorporated by
               reference


                                       22
<PAGE>

        (14)   Filed as an exhibit to the Company's Current Report on Form 8-K
               as of November 6, 1997


        (b)    The Company did not file any Form 8-K Current Reports during the
               fourth quarter of the fiscal year ended September 30, 1998.

        (c)    Exhibits:

               See paragraph (a) (3) above for items filed as exhibits to this
               Annual Report on Form 10-K as required by Item 601 of Regulation
               S-K.

        (d)    Financial Statement Schedules:
               See paragraphs (a)(1) and (a)(2) above for financial statement
               schedules and supplemental financial statements filed as part of
               this Annual Report on Form 10-K.

<PAGE>

                                   SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange
Act of 1934, the Registrant has duly caused this Annual Report to be signed on
its behalf by the undersigned, thereunto duly authorized, on the 29th day of
December, 1998.

                                            TRANSMEDIA NETWORK INC.



                                           By: /s/ STEPHEN E. LERCH
                                               ------------------------
                                           Name:   Stephen E. Lerch
                                           Title:  Executive Vice President
                                                   and Chief Financial Officer


Pursuant to the requirements of the Securities Exchange Act of 1934, this
Annual Report has been signed below by the following persons on behalf of the
Registrant, Transmedia Network Inc., in the capacities and on the dates indated.

                                 CAPACITY IN
      SIGNATURE                 WHICH SIGNED                DATE
      ---------                 ------------                ----

/s/ F. PHILIP HANDY         Chairman of the Board        December 29, 1998
----------------------
    F. Philip Handy


/s/ GENE M. HENDERSON       Director                     December 29, 1998
----------------------      President and
    Gene M. Henderson       Chief Executive Officer


/s/ ROD DAMMEYER            Director                     December 29, 1998
----------------------
    Rod Dammeyer


/s/ MELVIN CHASEN           Director                     December 29, 1998
----------------------
    Melvin Chasen


/s/ GEORGE WIEDEMANN        Director                     December 29, 1998
----------------------
    George Wiedemann


/s/ JACK AFRICK             Director                     December 30, 1998
----------------------
    Jack Africk
                                       23
<PAGE>

                                 EXHIBIT INDEX


EXHIBIT                                DESCRIPTION
-------                                -----------

 10.29               Transmedia Network Inc. 1996 Long Term Incentive Plan
                     (including amendments through August 5, 1998).

 27.1                Financial Data Schedule