<PAGE>

                                                                 Exhibit 10.6(e)

                                 July 7, 1997

Ms. Phyllis Rotunno
Playboy Enterprises, Inc.
730 Fifth Avenue, 4th Floor
New York, NY 100199

RE:  Addendum to Subscription Fulfillment Agreement for CDS Interactive
     Subscriber Services

Dear Ms. Rotunno:

     As a CDS client with a World Wide Web presence, you may wish to afford your
subscribers the ability to order or renew their subscription via the Internet.
You may also wish to provide them with CDS's Customer Care, the interactive
Customer Service feature enabling subscribers to review the status of their
individual subscription and perform specific transactions.

     Should your company wish to have CDS provide one or more of the Interactive
Subscriber Services listed below, we request that you sign and return this
Letter Agreement which will then be deemed an amendment to your company's
Subscription Fulfillment Agreement with CDS to add such CDS Interactive Services
for the fees and charges set forth below.

     CDS will provide on-line Services for receiving customer/subscriber orders
     or inquiries and sending responses for the following fees and charges:

<TABLE>
     <S>                                              <C>
     (a)  One-time set-up fee*........................ *****  per CDS site
     (b)  Automated order....................................... ***  each
     (c)  Automated change of address........................... ***  each
     (d)  Automated missed issue................................ ***  each
     (e)  Automated inquiry..................................... ***  each
     (f)  Other automated transactions.......................... ***  each
     (g)  Customer Service request.............................. ***  each
     (h)  Customer Service response............................. ***  each
     (i)  Other manual transactions............................. ***  each
     (j)  Monthly minimum -- to apply each month
          that charges for (b) - (i) do not total
          ***  or more................................. ***  per Publisher

          *Custom programming not included.
</TABLE>

*** Confidential information omitted pursuant to a request for confidential
    treatment filed separately with the Securities and Exchange Commission.



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CDS Interactive Services
July 7, 1997
Page 2


     While CDS has used and will continue to use its reasonable best efforts to
protect against unauthorized access, breaches of security and privacy, and
misuse of the CDS Web site, CDS makes no representation or warranty and shall
bear no liability to you or any third party for the Internet, your Web site or
for any improper acts by subscribers or other third parties in accessing and
using CDS's Web site.

     Except as expressly amended by this Letter Agreement, the Subscription
Fulfillment Agreement remains in full force and effect.

     Please indicate your acceptance by signing both copies of this Letter
Agreement and returning one signed copy to my attention at CDS and retaining the
other signed copy for your files.

                                  Sincerely,



                                  Annette M. Duffy
                                  Business Manager
                                  New Media Services


ACCEPTED AND AGREED TO:

Playboy Enterprises, Inc.

Signature:     P. Rotunno
          ------------------------------

Name Printed:  P. Rotunno
             ---------------------------

Title:         Circ Director
      ----------------------------------

Date:          8-19-97
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