Proposal under the Small Community Air S

Development Program, 

Docket DOT-OST-2011-0119 

Fort Collins – Loveland Municipal Airport

4900 Earhart Road, Loveland, CO 80538 

Phone: (970)962-2850 

Fax: (970)962-2855 

Duns No. 076481407, CO-004 
Small Community Air Service Development Program: Docket DOT-OST-2011-0119 

Fort Collins – Loveland Municipal Airport Contact Information 

Fort Collins – Loveland Municipal Airport 

4900 Earhart Road, Loveland, CO 80538 

Phone: (970) 962-2850 

Fax: (970) 962-2855 

www.fortloveair.com

Jason Licon 

Airport Director 
Small Community Air Service Development Program: Docket DOT-OST-2011-0119 

Fort Collins – Loveland Municipal Airport 

Executive Summary The Fort Collins – Loveland Municipal Airport (FNL) is a partnership between the municipalities of Fort Collins, Colorado and 

The airport was established as a separate entity, equally supported by both cities in the form of a subsidy. A Director hired joinprovides on-site management of the day-to-day operations of the airport. Both communities also share the administration of th

City of Loveland is responsible for the budget, accounting, payroll, accounts payable, and the financial reporting. 

FNL is a forward thinking, innovative airport, who has used funds in the past to attract and market new services – growing its tan increasing share of its catchment area. The Cities of Fort Collins & Loveland, Colorado, under the direction of the Fort Collins-Loveland Municipal Airport is seeking 

part of $339,000. FNL will support the grant with a local match of 10% of awarded funds, but also anticipates greater participat

partnership in the business community. 

With funds made available through the Small Community Air Service Development Pilot Program, FNL plans to develop and icommunity based air service strategic plan with goals and objectives of meeting all of the growth needs of its aviation requiremecorporate and general aviation) needs for its citizens and business. This plan will work to increase awareness of airport initiativ

carriers, provide new jobs and improve the region’s access to the air transportation network. 

The Fort Collins – Loveland Municipal Airport was established in 1964 to serve Larimer and Weld Counties in Colorado, as weCounties in Wyoming. Those counties continue to be the primary market. The airport has the potential to serve a population ohouseholds. The secondary market stretches into counties in northeast Colorado, southwest Wyoming and western Nebraska. This segmen

potential of serving another 592,930 people in 214,392 more households. This region has been projected to grow at a faster rat

national averages over the next 20 years. 

Currently, FNL is served by one airline to two destinations; Allegiant Airlines serves Las Vegas on a non-stop basis 4 times per 

2 times per week. As FNL has proven that it can sustain air service and is committed to the air service needs of its communitiecorporate, general aviation), its initial market intelligence has identified the next steps in growing the access for residents to natinetwork. These include new destinations such as Los Angeles or Orlando and increased marketing efforts to bring travelers inb

Front Range. 
Small Community Air Service Development Program: Docket DOT-OST-2011-0119 

Fort Collins – Loveland Municipal Airport 

Project Proposal & Costs With funds made available through the Small Community Air Service Development Pilot Program, FNL plans to develop and ibased air service strategic plan with goals and objectives of meeting the growth needs of its aviation requirements (corporate, gecommercial) needs for its citizens and business. This plan will work to increase awareness of airport initiatives, support incumbjobs and improve the region’s access to the air transportation network. This plan will also include substantial public engagemen

sponsor communities to further enhance the relationship between the airport and community members, including the general pinterests. The Project Proposal is divided into three (3) distinct strategic platforms: 

1. Corporate and General Aviation: The focus of this platform is the establishment of critical baseline data and develop

target corporate and general aviation growth at FNL. The outcome will provide not only strategic data and planning bu

airport’s presence in the region from a business partnership standpoint. 

2. Commercial Aviation: The focus of this platform is refinement of critical market data and the development of approp

to pursue the enhancement of commercial service options for the greater than 600,000 residents of the FNL Northern 

area. It will also focus on the development of air service reciprocity by attracting passengers from the Nevada and ArizNorthern Colorado. 

3. Wingless Flight: FNL is leading a pioneering effort to expand options for travelers in Northern Colorado to allow tic

security screening at a regional location for service out of DEN. This effort provides a variety of potential wins includi

environmental impacts, traveler convenience, and reduced capital investment potential for DEN. The “wingless flight” 

substantial transferability to other airports throughout the nation providing both travelers and airlines tremendous opp

growth and reduced environmental impacts. 
Small Community Air Service Development Program: Docket DOT-OST-2011-0119 

Fort Collins – Loveland Municipal Airport 

Corporate and General Aviation 

Platform Focus: The focus of this platform is the establishment of critical baseline data and development of a strategy to 

general aviation growth at FNL. The outcome will provide not only strategic data and planning but a strengthening of the airporegion from a business partnership standpoint. 

1. Develop a Strategic Assessment of Market Potential - This task provides the groundwork for any aviatio

presentations and will be presented to airport staff upon completion with a final written report following the 

a. Deliverables: 

 Create a coalition of public/private partners 

 An in-depth SWOT analysis of the corporate market in target area  Need analysis from an air service development perspective for potential runway extension & control t Target strategic plan for growth and investment in the areas of finance, operations, customer service & 

2. Identify Market and Support Operations for Corporate and General Aviation – Initiatives will include, 

establishment of a corporate and general aviation air service goals & objectives for the community, financial asupport of new services growth and an understanding of the economic development value to the community will include development of proposal related to appropriate, market driven incentive considerations for corpoaviation. 

a. Deliverables: 

 Conduct in-depth competitive analysis of FNL’s current rates & charges 

 Develop incentive plan to target corporate aviation companies 

Total Timeline: 

 15 months from approval of grant 

Total Cost: 

 $117,500.00 grant  $10,000.00 FNL in-kind funding 
Small Community Air Service Development Program: Docket DOT-OST-2011-0119 

Fort Collins – Loveland Municipal Airport 

Commercial Aviation 

Platform Focus: The focus of this platform is refinement of critical market data and the development of appropriate busi

the enhancement of commercial service options for the greater than 600,000 residents of the FNL Northern Colorado catchme

1. Growth of non-leisure commercial traffic, i.e. business travel - Establishment of a strategic communications

targeted to build corporate buy-in by the major employers in the service area.

a. Deliverables: 

 Update existing catchment area research and identify target business markets for attraction of business 

 Identify cities to attract potential traffic that is currently utilizing CYS (example DCA, ORD, DFW, SA

 Continue discussions with Allegiant Air for future service to identified cities  Seek additional carriers for future service to identified cities  Identify facility improvements needed for increased traffic 

 Develop cost model, including funding options, for facility improvements related to air carrier service 

2. Identify in-bound leisure traffic to Loveland and define marketing strategies for those target market

the groundwork for an on-going communications strategy targeted to communicating the value and need for community buy-in and support for the air service development efforts. 

a. Deliverables: 

 Identify the target audience and engage local travel agencies as partners to market the airport. 

 Utilize local and regional economic development offices to market FNL 

 Create marketing tools for campaigning other low cost carriers  Develop partnerships with existing regional marketing efforts, including but not limited to the Fort Co

Conventions Bureau, City of Loveland Marketing Commission, Larimer County Ranch, and regional C

Total Timeline: 

 18 months from approval of grant 

Total Cost: 

 $115,000.00 grant  $10,000.00 FNL in-kind funding 
Small Community Air Service Development Program: Docket DOT-OST-2011-0119 

Fort Collins – Loveland Municipal Airport 

Wingless Flight 

Platform Focus: FNL is leading a pioneering effort to expand options for travelers in Northern Colorado to allow ticketi

screening at a regional location for service out of DEN. This effort provides a variety of potential wins including reduced envir

traveler convenience, and reduced capital investment potential for DEN. The “wingless flight” model may provide substantial tairports throughout the nation providing both travelers and airlines tremendous opportunities for market growth and reduced e

Explanation: Under the Wingless Flight program passengers who have booked with a partner airline would depart and ret

point of origination. Passenger ticket, check-in, and proceed through TSA security at FNL, entering the TSA sterile area for boa

secured motor coaches to proceed to DEN as in-bound “flight.” Passengers then disembark at DEN in the terminal area as if a

baggage having been previously secured enters the system as do the passengers. 

1. Support Development with Critical Partners 

a. Deliverables: 

 Create a coalition of critical partners including DEN, TSA and airline partners 

 Define responsibility for security – Complete TSA security approval  Complete operational plan and workbook for all partners, including on airfield operations at DEN  Create/define RFP for transportation providers 

 Develop and refine pricing structure for all service components  Develop marketing plan for service and develop funding mechanisms for service launch and maintena

Total Timeline: 

 17 months from approval of grant 

Total Cost: 

 $106,500.00 grant 

 $10,000.00 FNL in-kind funding 
Small Community Air Service Development Program: Docket DOT-OST-2011-0119 

Fort Collins – Loveland Municipal Airport 

Grant funding will be used in whole or in part to fund the above strategies using consultants and/or professional services for p

FNL strongly believes that if funding is provided additional funding to support the project, through local and regional business 

enhance the funding package and further leverage the grant funds provided. The Airport is willing to accept all or partial funding for its initiatives. If partial funding occurs, scope modification discussions grant funding.
Small Community Air Service Development Program: Docket DOT-OST-2011-0119 

Fort Collins – Loveland Municipal Airport Synopsis of Current System FNL: 620,000 people within 30 mile radius 

X ‐ FNL

Total Bookings within the service area

More than within a 3airport. Textending Colorado to well ovResidents educated ahousehold $75,000.00
Small Community Air Service Development Program: Docket DOT-OST-2011-0119 

Fort Collins – Loveland Municipal Airport 

Commercial Air Service Overview 

The communities of Fort Collins, Loveland, Greeley, Cheyenne, Longmont, Northglenn, Thornton, Westminster, Sterling, Arv

combined generate 64,093 bookings or 39% of the researched service area total; giving FNL the greatest immediate potential to 

air service. Boulder generates 100,668 bookings or 60.0% of the researched service area bookings. Cheyenne (CYS) currently captures a significant portion of bookings from the northern FNL service area, zip codes; 82005 (17

92009 (12%). In identifying potential markets to draw from whose airport of origin is Cheyenne (CYS), top markets are: DCA, ORD, DFW, MCO. The immediate markets that provide the greatest opportunities for success are LAX and SAN via service from FNL’s current ai

97.1% of all bookings in the analyzed FNL service area’s Airport of Origin is Denver. FNL generates 3,951 annual corporate or general aviation operations or 26% of the corporate and general aviation operations a

airports in the FNL region. Overall, research indicates a definite connection that aviation has on the local economy, from a global economic impact perspec
Small Community Air Service Development Program: Docket DOT-OST-2011-0119 

Fort Collins – Loveland Municipal Airport FNL Monthly Capacity Trend  Reflects Allegiant Airlines Capacity @ FNL, source: Innovata Schedules 

0

1,0002,0003,0004,0005,0006,000

Sep-03

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S09

Monthly Departing Seats

Year Ended
Small Community Air Service Development Program: Docket DOT-OST-2011-0119 

Fort Collins – Loveland Municipal Airport 

FNL Annual Capacity Trends  Reflects Allegiant Airlines Capacity @ FNL, source: OAG Schedules 

0

5,000

10,00015,00020,00025,00030,00035,00040,00045,00050,000

Aug-04

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Annual Departing Seats

Year Ended
Small Community Air Service Development Program: Docket DOT-OST-2011-0119 

Fort Collins – Loveland Municipal Airport 

FNL Allegiant Enplanements  Reflects Allegiant Airlines @ FNL, Source: D.O.T. Report T-100 

0

5,000

10,00015,00020,00025,00030,00035,00040,000

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Small Community Air Service Development Program: Docket DOT-OST-2011-0119 

Fort Collins – Loveland Municipal Airport Top FNL O&D Markets: 2009, source: D.O.T. 10% Coupon SampleFort Collins – Loveland Municipal Airport currently has an average of 81.8 passengers each way to Lan average fare of $58.00 each way. 

Passengers Daily Each Way

Laughlin

Revenue Daily Each Way
Small Community Air Service Development Program: Docket DOT-OST-2011-0119 

Fort Collins – Loveland Municipal Airport FNL O&D Trends FNL Initiated Traffic 

Goal: Continue to grow number of in-bound travelers to FNL by increased service opt

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Rev (000) D.E.W. Passengers D.E.W. Avg One-Way Fare

United Express & Continental Express End

Service

Allegiant Started Service

40 00050,00060,000 Initiated from FNL Destined to FNL
Small Community Air Service Development Program: Docket DOT-OST-2011-0119 

Fort Collins – Loveland Municipal Airport 
Small Community Air Service Development Program: Docket DOT-OST-2011-0119 

Fort Collins – Loveland Municipal Airport Current FNL Air Service Overview 

G4 non-stop service to AZA 

starts in October, 2010

Allegiant Airlines

* Based on 4 weekly 
Small Community Air Service Development Program: Docket DOT-OST-2011-0119 

Fort Collins – Loveland Municipal Airport Total Passengers by Point of Sale in FNL Service A 

Passengers by Point of Sale Town

BOULDER 60.4% 100,668

LOVELAND 8.0% 13,268

GREELEY 6.9% 11,578

CHEYENNE 5.3% 8,769

LONGMONT 4.6% 7,611

FORT COLLINS 4.1% 6,836

NORTHGLENN 2.9% 4,855

THORNTON 2.3% 3,864

WESTMINSTER 1.6% 2,606

STERLING 1.2% 2,072

ARVADA 0.9% 1,571

OGALLALA 0.6% 1,063

LOUISVILLE 0.5% 875

STEAMBOAT SPRINGS 0.3% 548

ESTES PARK 0.1% 138

WHEATLAND 0.1% 119

NORTH PLATTE 0.1% 90

SCOTTSBLUFF 0.0% 57

LARAMIE 0.0% 9

166,597

Source: Sabre MIDT YEARAPL09 

The communities of Fort Collins, Loveland, Greeley, Cheyenne, Longmont, Northglenn, Thornton, Westminster, Sterling,

Arvada and Ogallala combined generate 64,093 bookings or 39% of the researched service area total.

X ‐ FNL
Small Community Air Service Development Program: Docket DOT-OST-2011-0119 

Fort Collins – Loveland Municipal Airport 

.Total Bookings by Airport of Origin from Defined Zip Codes 97.1 % currently use DIA as Their Airport of Origin. 

Airport of Origin

DEN 97.1% 161,733

COS 1.9% 3,155

CYS 0.7% 1,195

LA

R 0.3% 514

166,597

Increased Service Options at FNL would increase quality 

Collin’s Loveland Residents as it relates to travel. Mainly to drive to DIA. Less drive means greater safety factors, expenses and less environmental impact on the region dInterstate 25, supporting the state-wide Go Green Initia
Small Community Air Service Development Program: Docket DOT-OST-2011-0119 

Fort Collins – Loveland Municipal Airport 

Top Destinations Details from Defined FNL Zip Codes 

Annual Departing 

Passengers YE APR09 Average Fare YE APR09 

Annual Departing 

Revenue YE APR09 

Destination Total COS CYS DIA LAR COS CYS DIA LAR COS CYS DIA LAR

LGA 5716 85 9 5617 5 $ 178 $ 288 $ 218 $ 321 $ 15,161 $ 2,594 $ 1,225,145 $1,603 LAX 5613 52 13 5541 7 $ 197 $ 303 $ 143 $ 651 $ 10,264 $ 3,934 $ 793,684 $4,557 SFO 5599 52 10 5530 7 $ 204 $ 299 $ 163 $ 241 $ 10,606 $ 2,986 $ 903,293 $1,686 PHX 5059 113 54 4877 15 $ 142 $ 203 $ 110 $ 193 $ 16,033 $ 10,951 $ 535,631 $2,895 ORD 4922 102 40 4762 18 $ 183 $ 234 $ 168 $ 241 $ 18,695 $ 9,360 $ 800,088 $4,338 SAN 4791 41 29 4710 11 $ 137 $ 226 $ 133 $ 197 $ 5,626 $ 6,560 $ 625,137 $2,166 LAS 4620 56 30 4522 12 $ 107 $ 197 $ 111 $ 202 $ 6,009 $ 5,906 $ 500,312 $2,424 DFW 4306 221 35 4035 15 $ 134 $ 234 $ 139 $ 189 $ 29,558 $ 8,196 $ 562,882 $2,831 MCO 4262 161 16 4072 13 $ 146 $ 244 $ 187 $ 309 $ 23,513 $ 3,910 $ 761,578 $4,022 DCA 4218 65 68 4070 15 $ 212 $ 294 $ 205 $ 382 $ 13,762 $ 20,023 $ 834,674 $5,737 ATL 3854 36 26 3775 17 $ 233 $ 237 $ 203 $ 223 $ 8,393 $ 6,172 $ 766,285 $3,796 BOS 3479 96 15 3351 17 $ 154 $ 337 $ 261 $ 249 $ 14,825 $ 5,055 $ 874,114 $4,238 SEA 3277 50 14 3198 15 $ 167 $ 215 $ 147 $ 220 $ 8,342 $ 3,014 $ 469,572 $3,303 SNA 3125 25 19 3075 6 $ 190 $ 304 $ 147 $ 182 $ 4,746 $ 5,777 $ 450,608 $1,092 IAD 3061 37 10 3009 5 $ 269 $ 380 $ 256 $ 362 $ 9,941 $ 3,803 $ 770,510 $1,811 MSP 2849 103 10 2726 10 $ 156 $ 285 $ 164 $ 367 $ 16,031 $ 2,845 $ 448,000 $3,673 

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Small Community Air Service Development Program: Docket DOT-OST-2011-0119 

Fort Collins – Loveland Municipal Airport 

Corporate & General Air Service Overview 

Destination Analysis – Corporate & General Aviation In an effort to further define the economic and Global reach directly related to aviation, a destination analysis of corporate & goperations was conducted on the following airports within the FNL service area: Fort Collins/Loveland (FNL), Cheyenne (CYGreeley/Weld County (GXY), Longmont (LMO), and Laramie (LAR) 

 The time period analyzed was from 06/01/08 to 05/31/09. Flights analyzed were IFR flights only. 

 The top 200 destinations generated 12,278 operations during the analyzed time period. 

 The overall destinations flown during this period was 1,129 with at least one trip.  The total number of trips (operations) during the period was 15,450 

 The top 200 destinations accounted for 79.4% of the total operations. 

 FNL accounted for 3,951 of the total operations or 26% 

It should be noted that Sabre was not able to ascertain the number of total passengers on each operation. Flight Explorer only tr

Details by Airport of Origin from Defined Zip Codes 

(Highlights note international operations) 

Destination Airport Name CYS FNL FTG GXY LAR LMO TOTALSCPR Casper 254 53 10 21 439 8 785APA Arapahoe County 224 252 46 116 56 52 746GCC Gillette, Wyoming 323 90 27 7 145 3 595BJC Jeffco 144 107 22 66 49 20 408JAC Jackson Hole 119 47 8 4 44 10 232CYS Cheyenne 26 46 10 4 106 18 210ICT Wichita 77 66 18 17 16 14 208SLC Salt Lake City 135 28 14 6 17 2 202
Small Community Air Service Development Program: Docket DOT-OST-2011-0119 

Fort Collins – Loveland Municipal Airport 

COS Colorado Springs 23 67 33 28 11 14 176LAR Laramie, Wy 104 16 8 10 37 175ASE Aspen 15 61 62 15 6 11 170PUB Pueblo 16 56 54 21 6 11 164HDN Hayden 7 133 14 6 2 162RAP Rapid City 21 48 45 19 7 8 148GXY Greely/ Weld County 20 28 48 36 2 8 142OMA Omaha 34 46 9 21 7 5 122GJT Grand Junction 17 45 17 14 7 13 113COD Cody, Wy 58 21 4 7 19 2 111DEN Denver 19 33 2 4 48 2 108LNK Lincoln, Ne 22 46 12 11 9 8 108FTG Front Range 14 6 36 36 8 4 104SDL Sundsvall Airport 27 43 14 7 3 1 95EGE Eagle County 10 26 32 11 8 3 90BOI Boise, Idaho 36 18 6 17 10 2 89AAO Anaco, Venezuela 48 6 16 6 7 83BIL Billings, Mt 27 10 11 9 19 5 81GLD Goodland , KS 1 8 27 2 1 41 80PWA Wiley Post, OK City 26 18 15 19 2 80BFF Scottsbluff, Ne 30 14 17 5 9 3 78LAS Las Vegas, Nevada 13 32 11 7 8 3 74SBS Steamboat Springs 42 9 2 9 7 5 74RIL Garfield County 5 26 21 14 3 69SNY Sidney, Ne 15 15 15 18 3 3 69MKC Downtown Kansas City 8 37 1 15 1 5 67AMA Amarillo, Tx 7 18 15 14 1 9 64TUL Tulsa 15 18 20 3 5 3 64HND Tokyo Haneda International 9 13 24 7 5 58ADS Addison, Tx 15 29 5 4 3 56DAL Dallas Love 5 21 5 20 4 1 56
Small Community Air Service Development Program: Docket DOT-OST-2011-0119 

Fort Collins – Loveland Municipal Airport 

SAF Santa Fe, New Mexico 10 17 4 6 7 12 56HOU Houston Hobby 23 11 6 11 4 55BZN Bozeman, Mt 11 14 5 3 18 3 54

OGD Ogden, Utah 20 13 5 9 5 2 54SLN Salina, Ks 12 9 19 7 3 4 54LIT Little Rock, AK 23 8 16 4 2 53DRO Durango 8 15 19 7 3 52GRI Grand Island, Ne 6 14 5 18 6 3 52LBL Liberal, Ks 2 17 7 9 2 15 52PNA Pamplona, Spain 29 5 4 10 3 51SUS Spirit of St. Louis 8 23 13 3 3 1 51DSM Des Moines, IA 11 22 2 7 3 4 49GRB Austin Straubel Field 5 27 17 49GCK Garden City, Ks 7 8 17 13 1 2 48FSD Sioux Falls, Ia 10 13 2 7 1 14 47OJC Johnson County, KS 9 14 15 4 5 47DIJ Dijon, France 34 1 4 6 1 46SJC San Jose, Ca 11 20 4 4 6 45Source: SABRE Flight Explorer 6/01/08 – 5/31/09 
Small Community Air Service Development Program: Docket DOT-OST-2011-0119 

Fort Collins – Loveland Municipal Airport 

Conclusions FNL’s proposal will result in: new and increased passenger demand for the FNL Airport, increased jobs, infrastructure develop

service, resulting in millions of dollars in economic impact for the Fort Collins - Loveland region. 

Through an aggressive public/private marketing initiative, FNL should be able to garner more of the domestic and connecting 

is being generated out of its primary catchment/service area further increasing the economic impact to the region. In the area of potential new service (routes), FNL has identified several potential markets that will require an aggressive marketi

efforts. The leading candidates are Southern California, and Western Washington. 

But airlines require low risk opportunities in these economically uncertain times, hence the need for financial, community and m

airlines to deter startup and even ongoing operating costs. This will be the use of proposed SCASD funds. 
Small Community Air Service Development Program: Docket DOT-OST-2011-0119 

Fort Collins – Loveland Municipal Airport 

Acknowledgements The Fort Collins Loveland Airport and the cities of Fort Collins and Loveland are grateful for the opportunity to apply for this 

that this money is critical to the future of our airport. We believe the opportunities to serve the public are substantial given the regional market (evidence of that commitment is the substantial match we are willing to commit today). This “seed money” co

realities. Thank you for your consideration. Please contact our airport director with any questions about our operation.