Exhibit 10.1

                              Consulting Agreement

This CONSULTING AGREEMENT is made effective the 4th day of December, 2003 by and
between Kevin Murray,  with offices at 12 Harben  Court,  Collingwood,  Ontario,
Canada  ("Consultant")  and  Maximum  Awards,  Inc.  a Nevada  Corporation  (the
"Company"),  with its  principal  offices at 50 West Libery  Street,  Suite 880,
Reno, NV 89501

WHEREAS, Consultant has experience in corporate finance, management, mergers and
acquisitions: and ,

WHEREAS, the Company desires to employ Consultant,  to provide advice concerning
mergers and acquisitions,  corporate finance,  day-to-day  management,  guidance
with respect to general business decisions,  and other duties commonly performed
by the Consultant of a Corporation.

NOW, THEREFORE, in consideration of the mutual promises, covenants and
agreements contained herein, and for other good and valuable consideration,  the
receipt  and  sufficiency  of which is  hereby  acknowledged,  the  Company  and
Consultant agree as follows:

1.   Engagement

The Company hereby  engages Kevin Murray as  Consultant,  to provide the Company
with advice and  leadership  as provided  herein  effective  the date hereof and
continuing through the Engagement Period (as defined below).

2.   Scope of Services

The  services to be provided by  Consultant  under this  Agreement  shall be all
those necessary or proper to supervise the Company's  management  personnel and,
as needed, to evaluate and advise on transactions  between the Company and third
parties. Specifically excluded from the scope of this agreement are any services
related to the Company's efforts to raise capital.

3.   Term of Engagement

This  Agreement  shall  have  an  initial  term  of  three  months  (3)  months.
Thereafter,  this Agreement will  automatically  be extended on a month to month
basis unless  Consultant or the Company shall serve written  notice on the other
party terminating the Agreement (the "Engagement  Period");  provided,  however,
that  Consultant  and the  Company  shall  agree in writing  as to  Consultant's
continuing  compensation  for the  Management  term  following the initial term.
Notice to terminate shall be in writing and shall be delivered at least ten (10)
days prior to the end of the Engagement Period, as extended, as provided herein.



<PAGE>


Consulting Agreement - Kevin Murray                                     Page 2
December 4, 2003

4.   Duties of Consultant

Consultant  shall devote that amount of time as  Consultant  deems  necessary to
fulfilling his obligations  under as set forth herein.  The Company  understands
that  Consultant  serves as an officer and/or director for other companies which
require some of Consultant's  professional  time, but which do not conflict with
Consultant's obligations hereunder. Consultant agrees that he will at all times,
faithfully and to the best of their experiences, abilities, and talents, perform
all the duties required of them under this Agreement.

5.   Compensation

Compensation  to Consultant  for services  provided  pursuant to this  Agreement
shall consist of 1,100,000  shares of the Company's common stock issued pursuant
to the registration statement referred in paragraph 6 below.


6.   Registration of Company Shares

The  Company  will  register  any  securities  referred  to  in  paragraph  5 in
connection  with the Services with the Securities and Exchange  Commission  (the
"Commission")  on a  registration  statement  on Form  S-8 or  other  applicable
registration  statement  within  three (3) months of the  effective  date of the
Company's  registration  statement Form 10-SB. Any Option Shares issued prior to
registration  will be done so only in reliance on exemptions  from  registration
provided by Section 4(2) of the Securities Act of 1933 (the "Act"), Regulation D
of the Act, and  applicable  state  securities  laws.  Such issuance shall be in
reliance on  representations  and  warranties of Advisor set forth  herein,  and
updated upon written request by the Company.

7.   Place of Services

The  services  provided  by  Consultant  hereunder  will be  performed  from the
Consultants  offices,  except as otherwise  mutually  agreed in writing  between
Consultant and the Company.

8.   Status

The Company will not be responsible for payment of all federal, state, and local
taxes on  compensation  paid under this Agreement,  including  income and social
security taxes, unemployment insurance, and any other taxes as may be required.

<PAGE>

Consulting Agreement - Kevin Murray                                     Page 3
December 4, 2003


9.   Termination


     (A)  Death.  In the  event  of  Consultant's  death,  except  for the  Life
     Insurance,  this Agreement and all rights and  obligations  hereunder shall
     immediately be terminated.

     (B) Termination for Cause.  The Company may, at its option,  terminate this
     Agreement by giving written  notice of  termination  to Consultant  without
     prejudice to any other  remedy to which the Company may be entitled  either
     at law, in equity, if Consultant:

          (i)  Willfully  breaches or neglects the duties that he is required to
          perform under the terms of this Agreement; or

          (ii) Fails to promptly comply with and carry out all directives of the
          Company's  management not otherwise in conflict or banned by the terms
          hereof, in which case, the terms hereof shall prevail; or

          (iii) Is convicted of committing any dishonest or unlawful act.

     (C)  Termination  Other  Than For Cause.  This  Agreement  shall  terminate
          immediately on the occurrence of any one of the following events:

          (i) The occurrence of circumstances,  in the judgment of the Company's
          management, that make it impracticable for the Company to continue its
          present line(s) of business; or

          (ii) The  decision of and upon  notice by  Consultant  to  voluntarily
          terminate this Agreement; or

          (iii) The loss by Consultant of legal capacity; or

          (iv) If the  Company  makes a general  assignment  for the  benefit of
          creditors, or institutes,  or has instituted against it any bankruptcy
          proceeding  for  reorganization  for  rearrangement  of its  financial
          affairs, or has a receiver of its assets or property appointed because
          of insolvency, or otherwise becomes insolvent or

<PAGE>

Consulting Agreement - Kevin Murray                                     Page 4
December  4, 2004


          unable to timely  satisfy all  obligations  in the ordinary  course of
          business.


     (D) Effect of  Termination  on  Compensation.  In the event of  Termination
     Other Than For Cause  prior to the  completion  of the  Engagement  Period,
     Consultant  shall be entitled to a lump sum payment equal to the balance of
     all compensation due to Consultant under this Agreement.

10.  Representations and Warranties of the Company

The Company represents and warrants to Consultant that:

     (A) Limited  Liability  Corporate  Existence.  The Company is a corporation
     duly organized,  validly  existing,  and in good standing under the laws of
     the State of Nevada,  with power to own  property and carry on its business
     as it is now being conducted.

     (B) No Conflict.  This  Agreement has been duly executed by the Company and
     the execution and performance of this Agreement will not violate, or result
     in a breach  of, or  constitute  a default  in any  agreement,  instrument,
     judgment,  decree or order to which the  Company is a party or to which the
     Company is subject,  nor will such execution and  performance  constitute a
     violation  or  conflict  of any  fiduciary  duty to which  the  Company  is
     subject.

     (C) Full  Disclosure.  The information  concerning the Company  provided to
     Consultant  pursuant  to this  Agreement  is, to the best of the  Company's
     knowledge  and belief,  complete and accurate in all material  respects and
     does not contain any untrue statement of a material fact or omit to state a
     material  fact  required  to make  the  statements  made,  in  light of the
     circumstances under which they were made, not misleading.

     (D) Date of Representations and Warranties. Each of the representations and
     warranties  of the Company set forth in this  Agreement is true and correct
     at and as of the date of execution of this Agreement.


11.  Indemnification

The Company and Consultant  each agree to indemnify,  defend and hold each other
harmless from and against all demands, claims, actions, losses, damages,

<PAGE>

Consulting Agreement - Kevin Murray                                     Page 5
December 4, 2004


liabilities,  costs  and  expenses,  including  without  limitation,   interest,
penalties  and  attorneys'  fees and  expenses  asserted  against  or imposed or
incurred  by  either  party by  reason  of or  resulting  from a  breach  of any
representation,  warranty, covenant,  condition, or agreement of the other party
to this Agreement.

The Company further agrees to indemnify defend and hold Consultant harmless from
and against all demands,  claims, actions, losses, damages,  liabilities,  costs
and expenses,  including without limitation,  interest, penalties and attorneys'
fees and expenses asserted against or imposed or incurred by Consultant  arising
from  Consultant's  fulfillment  of his duties as the  Consultant to the maximum
extent permitted by the Nevada Revised Statutes.

In addition to the foregoing indemnity, the Company agrees to indemnify and hold
harmless Consultant,  and each other person controlling Consultant or any of its
affiliates  (collectively,  the  "Indemnified  Parties" and each an "Indemnified
Party"),  within the  meaning of either  Section 15 of the Act, or Section 20 of
the Securities  Exchange Act of 1934,  (the "Exchange Act") from and against any
losses, claims,  damages and liabilities (or actions in respect thereof),  joint
or several, which are related to or arise out of or are based upon any untrue or
alleged untrue statement of material fact or any omission or alleged omission of
material  fact required to be stated or necessary to make other  statements,  in
light of the  circumstances in which they are made, not misleading  contained in
any  document,  report or material  provided to and relied upon by Consultant to
prepare any registration statement, prospectus,  prospectus,  application of any
kind or other  materials  or reports  filed by the Company  with any  regulatory
agency.

12.  Miscellaneous

     (A) Subsequent Events.  Consultant and the Company each agree to notify the
     other party if,  subsequent  to the date of this  Agreement,  either  party
     incurs  obligations  which could  compromise  their efforts and obligations
     under this Agreement.

     (B) Amendment. This Agreement may be amended or modified at any time and in
     any manner only by an instrument in writing executed by the parties hereto.

     (C) Further Actions and Assurances. At any time and from time to time, each
     party agrees,  at its or their expense,  to take actions and to execute and
     deliver documents a may be reasonably necessary to effectuate the purposes

<PAGE>

Consulting Agreement - Kevin Murray                                     Page 6
December  4, 2004


of this Agreement.

     (D) Waiver.  Any failure of any party to this  Agreement to comply with any
     of its obligations,  agreements,  or conditions  hereunder may be waived in
     writing by the party to whom such  compliance  is owed.  The failure of any
     party to this  Agreement  to enforce at any time any of the  provisions  of
     this  Agreement  shall in no way be  construed  to be a waiver  of any such
     provision or a waiver of the right of such party thereafter to enforce each
     and every such provision. No waiver of any breach of or non-compliance with
     this  Agreement  shall be held to be a waiver  of any  other or  subsequent
     breach or non-compliance.

     (E)  Assignment.  Neither the Company nor  Consultant  shall  assign  their
     rights or obligations under the Agreement without the prior written consent
     of the other.

     (F)  Notices.  Any notice or other  communication  required or permitted by
     this  Agreement must be in writing and shall be deemed to be properly given
     when  delivered in person to an officer of the other party,  when deposited
     in the United States mails for transmittal by certified or registered mail,
     postage  prepaid,  or when  deposited with a public  telegraph  company for
     transmittal,  or when  sent by  facsimile  transmission  charges  prepared,
     provided that the communication is addressed:

          (1)  In the case of the Company:

               50 West Libery Street,
               Suite 880,
               Reno, NV 89501
               United States of America.

          (2)  In the case of Consultant:

               Kevin Murray
               12 Harben Court
               Collingwood
               Ontario, L9Y 4L8

     or to such other person or address  designated by the Company or Consultant
     to receive notice.

<PAGE>

Consulting Agreement - Kevin Murray                                     Page 7
December 4, 2004

     (G) Headings.  The section and  subsection  headings in this  agreement are
     inserted for  convenience  only and shall not affect in any way the meaning
     or interpretation of this Agreement.

     (H) Counterparts.  This Agreement may be executed  simultaneously in two or
     more  counterparts,  each of which shall be deemed an original,  but all of
     which together shall constitute one and the same instrument.

     (I) Governing Law. This  Agreement was  negotiated and is being  contracted
     for in the State of  California,  and shall be  governed by the laws of the
     State of California,  notwithstanding any conflict-of-law  provision to the
     contrary.

     (J) Binding Effect. This Agreement shall be binding upon the parties hereto
     and  inure  to  the  benefit  of  the  parties,   their  respective  heirs,
     administrators, executors, successors, and assigns.

     (K) Entire Agreement.  This Agreement contains the entire agreement between
     the  parties  hereto  and   supersedes   any  and  all  prior   agreements,
     arrangements, or understandings between the parties relating to the subject
     matter of this Agreement. No oral understandings,  statements, promises, or
     inducements   contrary   to  the  terms  of  this   Agreement   exist.   No
     representations,  warranties, covenants, or conditions, express or implied,
     other than as set forth herein, have been made by any party.

     (L)  Severability.   If  any  part  of  this  Agreement  is  deemed  to  be
     unenforceable  the balance of the Agreement  shall remain in full force and
     effect.

     (M) Facsimile Counterparts. A facsimile, telecopy, or other reproduction of
     this  Agreement  may be  executed  by one or more  parties  hereto and such
     executed  copy may be  delivered  by  facsimile  of  similar  instantaneous
     electronic  transmission  device  pursuant to which the  signature of or on
     behalf of such party can be seen,  and such execution and delivery shall be
     considered valid, binding and effective for all purposes. At the request of
     any  party  hereto,  all  parties  agree to  execute  an  original  of this
     Agreement as well as any facsimile, telecopy or other reproduction hereof.

     (N)  Termination of Any Prior  Agreements.  Effective the date hereof,  all
     prior rights of  Consultant  relating to the accrual or payment of any form
     of  compensation  or  other  benefits  from  the  Company  based  upon  any
     agreements other than this Agreement, whether written or oral, entered into

<PAGE>

Consulting Agreement - Kevin Murray                                     Page 8
December  4, 2004


     prior to the date hereof, are hereby terminated.

     (O) Consolidation or Merger. Subject to the provisions hereof, in the event
     of a sale of the stock, or substantially  all of the stock, of the Company,
     or consolidation or merger of the Company with or into another  corporation
     or entity,  or the sale of substantially all of the operating assets of the
     Company to another  corporation,  entity or  individual,  the  Company  may
     assign  its   rights  and   obligations   under  this   Agreement   to  its
     successor-in-interest  and such  successor-in-interest  shall be  deemed to
     have  acquired  all rights  and  assumed  all  obligations  of the  Company
     hereunder;  provided,  however,  that in no  event  shall  the  duties  and
     services  of  Consultant  provided  for  herein,  or the  responsibilities,
     authority or powers commensurate therewith,  change in any material respect
     as a result of such sale of stock, consolidation, merger or sale of assets.

     (P) Time is of the Essence. Time is of the essence of this Agreement and of
     each and every provision hereof.




IN WITNESS WHEREOF,  the parties have executed this Agreement effective the date
first written above.



"Consultant"
Kevin Murray.




"Company"
Maximum Awards Inc.
a Nevada Corporation


Title:  President