|Exhibit 31.1


CERTIFICATION OF
CHIEF EXECUTIVE OFFICERIN ACCORDANCE WITH SECTION 302 OF THE SARBANES-OXLEY ACT


I, Parris H. Holmes, Jr., certify
that:
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|1. | I have reviewed this quarterly report on Form 10-Q of New Century Equity
          Holdings Corp.;
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|2. | Based on my knowledge, this report does not contain any untrue
          statement of a material fact or omit to state a material fact necessary to make
          the statements made, in light of the circumstances under which such statements
          were made, not misleading with respect to the period covered by this report;
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|3. | Based on my knowledge, the financial statements, and other financial information
          included in this report, fairly present in all material respects the
          financial condition, results of operations and cash flows of the registrant as
          of, and for, the periods presented in this report;
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|4. | The registrants other certifying officer and I are responsible for establishing and maintaining disclosure controls and
         procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as
         defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:
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| | (a) | Designed such disclosure controls and procedures, or caused such disclosure
controls and procedures to be designed under our supervision, to ensure that
material information relating to the registrant, including its consolidated
subsidiaries, is made known to us by others within those entities, particularly
during the period in which this report is being prepared;
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| | (b) | Designed such internal control over financial reporting, or caused such
internal control over financial reporting to be designed under our supervision,
to provide reasonable assurance regarding the reliability of financial reporting
and the preparation of financial statements for external purposes in accordance
with generally accepted accounting principles;
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| | (c) | Evaluated the effectiveness of the registrants disclosure controls and
procedures and presented in this report our conclusions about the effectiveness
of the disclosure controls and procedures, as of the end of the period covered
by this report based on such evaluation; and
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| | (d) | Disclosed in this report any change in the registrants internal control
over financial reporting that occurred during the registrant's most recent
fiscal quarter (the registrants fourth fiscal quarter in the case of an annual
report) that has materially affected, or is reasonably likely to materially
affect, the registrant's internal control over financial reporting; and
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|5. | The registrants other certifying officer and I have disclosed, based on our
most recent evaluation of internal control over financial reporting, to the
registrants auditors and the audit committee of the registrant's board of
directors (or persons performing the equivalent functions):
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| | (a) | All significant deficiencies and material weaknesses in the design or
operation of internal control over financial reporting which are reasonably
likely to adversely affect the registrants ability to record, process,
summarize and report financial information; and
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| | (b) | Any fraud, whether or not material, that involves management or other
employees who have a significant role in the registrants internal control over
financial reporting.
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|Date:
      August 13, 2003 |  | /s/
      PARRIS H. HOLMES JR 
      
                          Parris H. Holmes, Jr. 
                    Chairman of the Board and
                      Chief Executive Officer
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