### In the 

# United States Court of Appeals For the Seventh Circuit

____________________ No. 17

- 2308
R YAN B OUCHER , et al.
, Plaintiffs

- Appellants
,

v.

F INANCE S YSTEM OF G REEN B AY , I NC ., et al.
, Defendants

- Appellees

.

____________________ Appeal from the United States District Court for the Eastern District of Wisconsin

. No. 1: 17

- c v
- 132

— William C. Griesbach
, Judge

.

____________________
A RGUED D ECEMBER 1, 2017

— D ECIDED J ANUARY 17, 2018

____________________

Before B AUER , F LAUM , and R OVNER , Circuit Judges

. F LAUM , Circuit Judge

. Plaintiffs sued defendant, a debt collection agency, for violations of the Fair Debt Collection Practices Act (“FDCPA”). Specifically, plaintiffs allege that defendant’s dunning letters were false and misleading because they threatened to impose “late charges and other charges” that could not lawfully be imposed . The district court dismissed plaintiffs’ claims because the challenged statement mirrors the safe h arbor language that this Court instructed2 No. 17

- 2308

debt collectors to use in Miller v. McCalla, Raymer, Padrick, Cobb, Nichols, & Clark, LLC , 214 F.3d 872 (7th Cir. 2000). The district court further held that defendant’s failure to remove the reference to “late cha rges and other charges” was not materially misleading. For the reasons below, we reverse.
I. Background
Plaintiffs are Wisconsin residents who incurred and defaulted on debts for medical services. Plaintiffs’ creditors assigned these debts to defendant
, Fina nce System of Green Bay, Inc. (“FSGB”), a collection agency. In turn, FSGB sent plaintiff sa letter informing them of their principal balance, their interest balance, and their total account balance. The letter also included the following statement: As of the date of this letter, you owe $[a stated amount]. Because of interest, late charges, and other charges that may vary from day to day, the amount due on the day you pay may be greater. Hence, if you pay the amount shown above, an adjustment may be necessary after we receive your check. For further information, write to the above address or call [phone number]

.On January 30, 2017, plaintiffs filed a class action complaint against FSGB in the Eastern District of Wisconsin for violations of the FDCPA, 15 U.S.C. § § 1692

– 1692p . Plaintiffs allege that FSGB’s letter is false because under Wisconsin law, FSGB cannot lawfully or contractually impose “late charges and other charges.” Plaintiffs further allege that the letter causes unsophisticated consumers t o incorrectly believe that they will avoid such charges, and thus benefit financially, if they immediately send payment. For these reasons, plaintiffsNo. 17

- 2308 3

claim that the letter is false, misleading, and deceptive in violation of § 1692e. Plaintiffs also claim that the letter fails to properly state the amount of debt
, as required by § 1692g(a)(1).
In its motion to dismiss, FSGB argued that it complied with the FDCPA as a matter of law because the allegedly false
statement tracks the safe harbor language provid ed by this Court in Miller . FSGB further asserted that, although it may not lawfully impose “late charges and other charges, ” the reference to such charges was not materially misleading because it is entitled to charge interest. The district court granted defendants’ motion to dismiss. I n doing so, i t acknowledged that some of the Miller safe harbor language

— namely, the phrase “late charges and other charges”

— does not “strictly” apply in this case. Boucher v. Fin. Sys. of Green Ba y, Inc., No. 17

- cv

- 132, 2017 WL 2345678, at *4 (E.D. Wis. May 30, 2017). However, it reasoned that “the central purpose of Miller ’s safe harbor formula is to provide debt collectors with a way to notify debtors that the amounts they owe may ultimately vary .” Id. Accordingly, it concluded that debt collectors like FSGB may rely on the Miller safe harbor language as long as the debt is variable in some way

— regardless of “whether the increase occurred because of interest, late charges, other charges, some comb ination thereof, or all of the above.” Id. Because FSGB’s letter conveyed “the crucial fact” that plaintiffs’ debts were variable, the court concluded that FSGB was entitled to safe harbor protection under Miller . This appeal followed.4 No. 17

- 2308

II. Discussion

We rev iew de novo a district court’s decision to grant a motion to dismiss under Rule 12(b)(6). Bible v. United Student Aid Funds, Inc. , 799 F.3d 633, 639 (7th Cir. 2015). In doing so, we accept as true all factual allegations in the complaint and draw all permi ssible inferences in plaintiffs’ favor. Id. To survive a motion to dismiss, a plaintiff must allege “enough facts to state a claim to relief that is plausible on its face.” Bell Atl. Corp. v. Twombly , 550 U.S. 544, 570 (2007). “A claim has facialplausibility when the plaintiff pleads factual content that allows the court to draw the reasonable inference that the defendant is liable for the misconduct alleged.” Ashcroft v. Iqbal
, 556 U.S. 662, 678 (20 09)

. “The plausibility sta ndard is not akin to a ‘probability requirement,’ but it asks for more than a sheer possibility that a defendant has acted unlawfully.” Id. (quoting Twombly , 550 U.S. at 556).
A. FSGB’s Dunning Letter is Materially False, Misleading , and Deceptive in Violation of § 1692e The FDCPA broadly prohibits the use of any “false, deceptive, or misleading representation or means in connection with the collection of any debt.” 15 U.S.C. § 1692e. Along with this general prohibition, the statute lists specific examples of prohibited conduct. See id. ; see also Nielsen v. Dickerson , 307F.3d 623, 634 (7th Cir. 2002) (describing this list as “nonexclusive”). The following examples are relevant here: “[t]he false representation of ... the character, amo unt, or legal status of any debt”; “[t]he threat to take any action that cannot legally be taken or that is not intended to be taken”; and “[t]he use ofany false representation or deceptive means to collect or attempt to collect any debt ...

. ” 15 U.S.C. § 1 692e(2)(A), (5), (10).No. 17

- 2308 5

Even if a statement in a dunning letter is “false in some technical sense,” it does not violate § 1692e unless it would confuse or mislead an unsophisticated consumer. See Wahl v. Midland Credit Mgmt., Inc. , 556 F.3d 643, 645

– 46 (7t h Cir. 2009) ; Turner v. J.V.D.B. & Assocs., Inc. , 330 F.3d 991, 995 (7th Cir. 2003). “The unsophisticated consumer is ‘uninformed,

n ai ve, [and] trusting,’ but possesses ‘rudimentary knowledge about the financial world, is wise enough to read collection
not ices with added care, possesses “reasonable intelligence,”and is capable of making basic logical deductions and inferences.’” Williams v. OSI Educ. Servs., Inc. , 505 F.3d 675, 678 (7th Cir. 2007) (alteration in original) (quoting Pettit v. Retrieval Maste rs Creditor Bureau, Inc. , 211 F.3d 1057, 1060 (7th Cir. 2000))

. An unsophisticated consumer “may tend to read collection letters literally, [but] he does not interpret them in a bizarre or idiosyncratic fashion.” Pettit , 211 F.3d at 1060. That is, “ [t] he ‘ unsophisticated consumer’ isn’t a dimwit.” Wahl
, 556 F.3d at 645.Moreover, “[a] statement cannot mislead unless it is material.” Hahn v. Triumph P ’ hips, LLC , 557 F.3d 755, 758 (7th Cir. 2009). After all, “[t]he purpose of the Fair Debt CollectionPractices Act is to protect consumers, and they don’t need protection against false statements that are immaterial in the sense that they would not influence a consu mer’s decision.” Muha v. Encore Receivable Mgmt., Inc. , 558 F.3d 623, 628 (7th Cir. 2009). In this context, a statement is material if it would “influence a consumer’s decision ... to pay a debt in response to a dunning letter.” Id. Thus, to state a claim u nder § 1692e, plaintiffs must plausibly allege that FSGB’s dunning letter would materially mis-6 No. 17

- 2308

lead or confuse an unsophisticated consumer. Because this inquiry involves a “fact

- bound determination of how an unsophisticated consumer would perceive the state ment,” dismissal is only appropriate in “cases involving statements that plainly, on their face, are not misleading or deceptive.” Marquez v. Weinstein, Pinson & Riley, P.S. , 836 F.3d 808, 812, 814

– 15 (7th Cir. 2016) (quoting Ruth v. Triumph P ’ ships , 577 F .3d 790, 800 (7th Cir. 2009)) ; see also Zemeckis v. Glob. Credit & Collection Corp. , 679 F.3d 632, 636 (7th Cir. 2012) (“ As a general matter, w e view the confusing nature of a dunning letter as a question of fact that, if well

- pleaded, avoids dismissal on a Rule 12(b)(6) motion.”) (internal citation omitted). “We have cautioned that a district court must tread carefully before holding that a letter is not confusing as a matter of law when ruling on a Rule 12(b)(6) motion because ‘district judges are not goo d proxies for the “unsophisticated consumer” whose interest the statute protects.’” McMillan v. Collection Prof ’l s. , Inc. , 455 F.3d 754, 759 (7th Cir. 2006) (quoting Walker v. Nat’l Recovery, Inc. , 200 F.3d 500, 501

– 03 (7th Cir. 1999)).
In Lox v. CDA, Ltd. , 689 F.3d 818 , 825 (7th Cir. 2012), we held that a dunning letter is false and misleading if it “impl[ies] that certain outcomes might befall a delinquent debtor when, legally, those outcomes cannot come to pass.” The dunning letter in Lox stated the foll owing: “Our client may take legal steps against you and if the courts award judgement, the court could allow court costs and attorney fees.” Id. at 820

– 21. The plaintiff moved for summary judgment, claiming that this language was false and misleading as

a matter of law because “[the creditor] could not, under any circumstances, have recovered attorney fees from [him].” Id. at 820. This was so because, under the so

- called “ AmericanNo. 17

- 2308 7

R ule, ” courts do not award attorney fees unless there is a n explicit contract ual or statutory exception. See id. at 823. Because the debt collector failed to identify any applicable exception, it effectively “admit[ted] (through waiver) that the award of attorney fees was not a possible outcome.” Id. at 824. Thus, we concluded that the statement about attorney fees was false. Id

.In addition, the statement was misleading to an unsophisticated consumer, who “is not aware of the American Rule onattorney fees,” and “is therefore likely to believe a debt collector when it says that att orney fees are a potential consequence of nonpayment.” Id. at 824

– 25.
Here, as in Lox , the challenged statement is misleading to an unsophisticated consumer. The dunning letter states that, “[b]ecause of interest, late charges and other charges that may vary from day to day, the amount due on the day you pay may be greater.” While creditor s of medical debts may charge interest , FSGB admits that it cannot impose “late charges and other charges” under Wisconsin law. Therefore, the dunning letter falsely implies a possible outcome

— the imposition of “late charges and other charges”

— that cannot legally come to pass. See id. at 825. This statement is misleading to an unsophisticated consumer because “[t]his is not the type of legalknowledge we can presume the general public has at its disposal.” Id. at 826. 1

1 Although the dunning letter uses the word “may,” the presence of hypothetical language does not make the statement less confusing. See Lox , 689 F.3d at 825 (“[C]onditional language, particularly in the absence of any language clarifying or explaining the c onditions, does not insulate a debt collector from liability.” (quoting Gonzales v. Arrow Fin. Servs., LLC
, 660 F.3d 1055, 1063 (9th Cir. 2011))). The challenged statement in Lox also used “multiple hypothetical words” like “may” and “could.” Id. at 823

– 24. However, we explained that “[t]he clear meaning of this statement is8 No. 17

- 2308

The next question is whether the chal lenged statement is material

— i.e., whether the potential imposition of “latecharges and other charges” would influence an unsophisticated consumer’s decision to pay the debt. The district court reasoned that, as long as the debt collector communicates tha t the debt is variable, the ultimate basis for an increase is immaterial. Similarly, FSGB argues that “[a]ny consumer who owes a variable debt must decide whether to pay sooner than later to avoid that variance, regardless of whether any increase in the am ount of the debt is due to the addition of interest, late charges, other charges, or some combination thereof.” We disagree. Of course, debtors always have some incentive to pay variable debts as quickly as possible , regardless of the source of variabilit y . However, this incentive is even greater if the debt collector threatens to impose “late charges and other charges” in addition to interest. 2 Here, the letter does not say how much the “late charges” are or what “other charges” might apply, so consumers are left to guess about the

that if [the debt collector] decided to bring legal action against [the debtor] and was victorious, the award of attorney fees to [the debt collector] was one possible outcome .” Id. Because the debt collector conceded that this was not possible, the statement was misleading. Id. Similarly, the challenged statement here falsely suggests that the imposition of late charges and other charges is a possible consequence of nonpayment

.
2 It is worth noting that plaintiffs owed little to no interest on their medical debts in this case

. For example, plaintiffs Christopher and MicheleDettloff had an interest balance of $0.00; plaintiff Adam Duch had an interest balance of $0.00; and pla intiffs Ryan and Heather Boucher had aninterest balance of just $0.09. Because the amount of interest was negligible, the purported “late charges and other charges” would likely have played an even more important role in the consumer’s decision whether
to pay the debt.No. 17

- 2308 9

economic consequences of failing to pay immediately. But regardless of the amount of such charges, an unsophisticated consumer understands that these additional charges could further increase the amount of debt owed, thus potent iallymaking it “more costly” for the consumer to hold off on payment. I d. at 827. E ven if these additional charges are minimal,such that they might not “alter [the consumer’s] course of action,” they are still material because they would be “a factor in his decision

- making process.” Id. 3 This is especially true for consumers who are subject to debt collection activity. We have acknowledged that “[w]hen default occurs, it is nearly always due to an unforeseen event such as unemployment, overextension, ser ious illness, or marital difficulties or divorce.” McMillan , 455 F.3d at 762 (quoting S. Rep. No. 95

– 382, at 2 (1977), as reprinted in 1977 U.S.C.C.A.N. 1695, 1697). Because these consumers must often make difficult decisions about how to use scarce financ ial

resource s, it is plausible that the fear of “late charges and other charges” might influence these consumers’ choices

. Therefore, the challenged statement is material. In sum, plaintiffs have plausibly alleged that the dunning letter was materially false and misleading to an unsophisticated consumer in violation of § 1692e.

3 Moreover, even unsophisticated consumers understand that interest payments represent a contractual arrangement to pay more for the benefit of delaying full payment. In contrast, the purpose of “late charges” is to punish the consumer for violating the contract. The punitive nature of “late charges” might further incentivize an unsophisticated consumer to pay off the debt.10 No. 17

- 2308

B. The Miller Safe Harbor Does Not Apply FSGB argues that it is nevertheless immune from liability because it used the safe harbor language provided by this Court in Miller

. In Miller , we addressed whether defendants had violated a separate provision of the FDCPA: § 1692g(a)(1). See 214 F.3d
at 875

– 76. That provision requires debt collectors to send the consumer a written notice containing “the amount of the debt.” 15 U.S.C. § 16 92g(a)(1). The dunning letter in Miller stated the unpaid principal balance, but added that “this amount does not include accrued but unpaid interest, unpaid late charges, escrow advances or other charges.” 214 F.3d at 875. The letter also stated that the amount owed “changes daily.” Id. We held that this letter violated § 1692g(a)(1) because the unpaid principal balance “is only a part of the debt” and the statute requires debt collectors “to state the total amount due

— interest and other charges as well as principal

— on the date the dunning letter [is] sent.” Id. at 875

– 76.
We further held that the defendants were not excused from complying with § 1692g(a)(1) simply because theamount owed changed daily. However, “in an effort to minimize litigation,” we fa shioned the following safe harbor language for debt collectors to use if the amount owed is variable: As of the date of this letter, you owe $___ [the exact amount due]. Because of interest, late charges, and other charges that may vary from day to day, th e amount due on the day you pay may be greater. Hence, if you pay the amount shown above, an adjustment may be necessary after we receive your check, in which event we will inform you before depositing the checkNo. 17

- 2308 11

for collection. For further information, wri te the undersigned or call 1

- 800

- [phone number].
Id. at 876 (alterations in original)

. D ebt collectors are not required to use this language

. Id. However, “[a] debt collectorwho uses this form will not violate the ‘amount of debt’ provision, provided, of course, that the information he furnishes is accurate and he does not obscure it by adding confusing other information (or misinformation).” Id. Assuming this “essential qualification” is met, a debt collector who uses this language “will as a matter of la w have discharged his duty to state clearly the amount due.” Id.
Because the Miller decision only addressed § 1692g(a)(1), we have not previously addressed whether the safe harbor language also immunize s debt collectors from liability under § 1692e. However, most district courts in this Circuit have concluded that it does

. See, e.g. , Washington v. Portfolio Recovery Assocs., LLC , 211 F. Supp. 3d 1041, 1051

– 52 (N.D. Ill. 2016); Wilder v. J.C. Christensen & Assocs., Inc. , No. 16

- cv

- 1979, 2016 WL 7104283, at *4 (N.D. Ill. Dec. 6, 2016); Tilmon v. LVNV Funding, LLC , No. 12

- cv

- 734

- WDS, 2014 WL 335234, a t *3 (S.D. Ill. Jan. 30, 2014); b ut see O’Chaney v. Shapiro & Kreisman, LLC , No. 02

- cv

- 3866, 2004 WL 635060, a t *4 (N.D. Ill. Mar. 29, 2004).We agree with the majority of district courts that have addressed the issue for two reasons. First, the two statutory provisions at issue sometimes overlap: § 1692g(a)(1) requires debt collectors to state “the amount of the debt,” and § 1692e(2) prohibits debt collectors from making a “false representation of ... the character, amount, or legal status of any debt.” 15 U.S.C. §§ 1692g(a)(1), e(2). Thus, it makes sense to consider Miller ’s safe harbor protection where, as here, p lain-12 No. 17

- 2308

tiffs allege that the debt collector violated § 1692e by misrepresenting the amount of the debt “in a manner identical to a Section 1692g claim.” Wilder , 2016 WL 7104283 at *4. Second,

“ Miller would not offer much of a safe harbor if this language (or its equivalent) subjected debt collectors to liability under a different FDCPA provision as ‘misleading’ or ‘deceptive’ on its face.” Id. ; see also Washington , 211 F. Supp. 3d at 1051

– 52(“[I]t would be inappropriate to hold that Defendants violated [§ 169 2e] where they used the precise language that the Seventh Circuit has instructed creditors to use in cases where [the debt is variable].”). However, even if a debt collector may generally rely on the safe harbor language to avoid liability under § 1692e, Miller ’s accuracy requirement still applies. As we explained in Miller
, a debt collector is only entitled to safe harbor protection if “the information he furnishes is accurate and he does not obscureit by adding confusing other information (or misinforma tion).” 214 F.3d at 876. And, although the Miller language is not misleading or deceptive on its face, it may nevertheless be inaccurate under certain circumstances. See, e.g. , Ruge v. Delta Outsource G r p

. , Inc. , No. 15

- cv

- 10865, 2017 WL 959017, at *3 (N.D. Ill. Mar. 13, 2017) (holding that, although “[ the defendant’s] letter is nearly identical to the safe harbor language in Miller ,” the defendant was not immune from liability because “[t]he safe harbor language that says the amount of the debt might c hange because of interest was not true in this particular case” ) (footnote omitted) . Here, FSGB’s use of the safeharbor language was inaccurate because FSGB could not lawfully impose “late charges and other charges.” Therefore, FSGB is not entitled to saf e harbor protection under Miller

.No. 17

- 2308 13

In support of its position to the contrary, FSGB relies heavily on a single statement

— indeed, a single word

— in Chuway v. Natl’s Action Fin. Servs., Inc. , 362 F.3d 944 (7th Cir. 2004). Unlike the variable debt at issue in Miller , the debt at issue in Chuway was fixed. Id. at 947. Accordingly, we concluded that Miller was “not on point.” Id. Although the debt in Chuway was fixed, the dunning letter encouraged the debtor to call to obtain their “most current balance informat ion.” Id. We concluded that this statement was confusing because it suggestedto the consumer that the defendant was trying to collect additional debt. Id. at 947

– 48. After reaching this conclusion, we advised debt collectors who are collecting fixed debts to simply state the amount due and “stop[] there, without talk of the ‘current balance.’” Id. at 949. We continued: “ I f, instead, the debt collector is trying to collect the listed balance plus the interest running on it or other charges, he should use th e safe

harbor language of Miller .” Id. FSGB argues that this sentence, and in particular the word “or,” advises debt collectors to use the safe harbor language “any time there is reason for theamount owed to increase in the future, whether due to interest , late charges, other charges, or some combination thereof.”Admittedly, debt collectors may have followed our guidance in Chuway in a good

- faith attempt to comply with theFDCPA. However, this statement was dicta because we concluded that Miller did not a pply to the fixed debt in Chuway

. Moreover, our statement in Chuway must be read in conjunction with Miller , which explained that a defendant is not entitled to safe harbor protection if it provides inaccurate information. In any event, our judicial interp retations cannot override the statute itself, which clearly prohibits debt collectors from making false and misleading misrepresentations. See Oliva v. Blatt, Hasenmiller, Leibsker & Moore LLC , 864 F.3d 492,14 No. 17

- 2308

500 (7th Cir. 2017) (acknowledging debt collectors’ good faith reliance on our precedent, but explaining that “the controlling law is and always has been the statute itself” and “the statute remains the law even if judges err”). Thus, FSGB’s reliance on Ch uway is not persuasive. At bottom, FSGB argues that debt collectors should be able to copy and paste the Miller safe harbor language to avoid liability under § 1692e , regardless of whether that language is accurate under the circumstances. This argument f ails for two reasons. First, “[a]lthough the safe harbor was offered in anattempt both to bring predictability to this area and to conserve judicial resources, it is compliance with the statute, not our suggested language, that counts.” Williams , 505 F.3d at 680. As explained above, FSGB’s letter fails that decisive testbecause it is false and misleading to an unsophisticated consumer. Second, debt collectors are required to tailor boilerplate language to avoid ambiguity. See Lox , 689 F.3d at 825 (holding that the dunning letter would violate § 1692e even if it was “a form letter”). If they fail to do so, they run the risk of liability. See id. (“When language in a debt collection letter can reasonably be interpreted to imply that the debt collector will t ake action it has no intention or ability to undertake, the debt collector that fails to clarify that ambiguity does so at its peril.” (quoting Gonzale z v. Arrow Fin. Servs., LLC , 660 F.3d 1055, 1063 (9th Cir. 2011) ) )

. In sum, debt collectors cannot immun ize themselves from FDCPA liability by blindly copying and pasting the Miller safe harbor language without regard for whether that language is accurate under the circumstances. Therefore, the district court erred by dismissing plaintiffs’ claims on this gr ound.No. 17

- 2308 15

C. Plaintiffs Did Not Forfeit Their § 1692g(a)(1) Claim The final issue is whether plaintiffs have forfeited their claim under § 1692g(a)(1). FSGB argues that plaintiffs abandoned this claim on appeal because their issue statement does not reference i t and they dedicate just one paragraph of their opening brief to it. FSGB is wrong. As explained above, the claims under § 1692e and § 1692g(a)(1) overlap because plaintiffs allege that FSGB violated both provisions by misrepresenting the amount of the de bt. Thus, as plaintiffs point out, their discussion of whether the statement was misleading under § 1692e “goes hand

- in

- hand with whether the amount of the debt has been accurately disclosed” under § 1692g(a)(1). Moreover, the safe harbor analysis is the s ame because, as FSGB argues in its briefing, Miller applies equally to claims brought under both provisions. Therefore, plaintiffs have not forfeited their claims under § 1692g(a)(1). For the reasons outlined above, plaintiffs have stated a claim under bot h § 1692g(a)(1) and § 1692e.
III. Conclusion For the foregoing reasons, we R EVERSE the judgment of the district court.