|Exhibit
    31.1
  Certifications
  
  I, Firoz Lalji, Chairman and
    Chief Executive Officer of Zones, Inc., certify that:
|-----------------------------------------------------------------------------------------------------------------------------



|1. | I
have reviewed           this quarterly report on Form 10-Q of Zones, Inc.;
|-- | ----------------------------------------------------------------------------

|2. | Based
on           my knowledge, this report does not contain any untrue statement of a
          material fact or omit to state a material fact necessary to make the
          statements made, in light of the circumstances under which such statements
          were made, not misleading with respect to the period covered by this
          report;
|-- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

|3. | Based
on           my knowledge, the financial statements, and other financial information
          included in this report, fairly present in all material respects the
          financial condition, results of operations and cash flows of the registrant
          as of, and for, the periods presented in this report;
|-- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

|4. | The
registrants           other certifying officer and I are responsible for establishing
and           maintaining disclosure controls and procedures (as defined in Exchange
          Act Rules 13a-15(e) and 15d-15(e)) for the registrant and we have:
|-- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | a) | designed
          such disclosure controls and procedures, or caused such disclosure controls
          and procedures to be designed under our supervision, to ensure that
          material information relating to the registrant, including its consolidated
          subsidiaries, is made known to us by others within those entities, particularly
          during the period in which this report is being prepared;
| | -- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | b) | evaluated
          the effectiveness of the registrants disclosure controls and procedures
          and presented in this report our conclusions about the effectiveness
          of the disclosure controls and procedures as of the end of the period
          covered by this report based on such evaluation; and
| | -- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | c) | disclosed
          in this report any change in the registrants internal control
          over financial reporting (as defined in Exchange Act Rules 13a-15(f)
          and 15d-15(f) that occurred during the registrants most recent
          fiscal quarter (the registrants fourth fiscal quarter in the case
          of an annual report) that has materially affected, or is reasonably
          likely to materially affect, the registrants internal control
          over financial reporting.
| | -- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

|5. | The
registrants           other certifying officer and I have disclosed, based on our most
recent           evaluation of internal control over financial reporting, to the
registrants           auditors and the audit committee of registrants board of
directors           (or persons performing the equivalent functions):
|-- | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | a) | all
significant           deficiencies and material weaknesses in the design or operation of
internal           control over financial reporting which are reasonably likely to
adversely           affect the registrants ability to record, process, summarize and
report           financial information; and
| | -- | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | b) | any
fraud,           whether or not material, that involves management or other employees
          who have a significant role in the registrants internal control over
          financial reporting.
| | -- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

|Date: May 12, 2004 |  | By:          /S/ FIROZ H. LALJI
               
               Firoz H. Lalji, Chairman and 
               Chief Executive Officer
|------------------ |  | -------------------------------------------------------------------------------------------------------------------------------------------------

|1
|-