Proposal to Provide Essential Air Service at

Jackson, Tennessee

Docket DOT-OST-2000-7857

Direct Inquiries Regarding this Proposal to:

Shane Storz, CEO

Air Choice One Airlines

12300 Old Tesson Road, Suite 200 F, Saint Louis, MO 63128

Phone: (866) 435-9847 Fax: (314) 843-8527 E-mail: shane@airchoiceone.com

Multi-Aero Inc. 

d/b/a

Air Choice One
Our Commitment

09/30/2011

Air Choice One is aware of the many challenges facing the Jackson, Tennessee community. Our proposal will 

give the best access to the national transportation system for the community at reasonable prices. We 

understand the efforts of a dedicated air carrier are critical to having scheduled airline service in the future. 

Air Choice One is that air carrier and we believe the strategy outlined in our proposal will support and 

complement airport development efforts. We have proven our strategy works with other EAS communities 

and we are committed to delivering these same dramatic increases in enplanements and sustaining these 

numbers over time. 

Analyzing the challenges ahead, we are prepared to offer non-sterile service to accommodate the current 

absence of TSA at McKellar-Sipes Regional Airport. As a further provision, our non-sterile service will include 

dedicated shuttle van service at your choice of either Lambert St. Louis International Airport or Nashville 

International Airport. Our private shuttle will increase the ease of travel for our passengers and simplify the 

process of connecting to other carriers. 

Additionally, our proposal allocates substantial resources to support marketing efforts. Our achievements in 

our other EAS markets demonstrate that our marketing strategies are successful. Through on-site community 

outreach, community-specific advertising, consistent flight schedules, and outstanding customer service we 

will build consumer recognition in the community and drive passengers back to your airport.

We commit to providing you with outstanding service. We believe our successes in our other EAS markets, 

our analysis, planning, and dedication to the community will enable us to overcome the current challenges in 

Jackson and recapture the confidence of local travelers. We will continue working with you throughout our 

term to provide the next level of air service that will bring us all success.
Market Growth Strategy -

Airport Partnerships

Air Choice One will team with your local airport to raise awareness about your 

communities’ air service and increase enplanements. 

• LOCAL AIRPORT INITIATIVES 

• Provide Ground Handling

• Provide Financial Support Through Discounted Fuel Costs, Landing Fees, and Rental Agreements

• Provide Telephone and Internet Service

• Educate the Community about the EAS Program and Air Choice One’s Service

• Draft and Distribute Press Releases

• Community Involvement 

• Participate in TV and Radio Coverage

• Distribute Information Pertaining to Air Choice One at Local Business Events

• High Visibility Presence on City Website(s) and Electronic Signage

09/30/2011
Market Growth Strategy -

Airport Partnerships

Air Choice One will team with your chosen destination airport to promote tourism opportunities and 

encourage air travel to your community, again, increasing enplanements. 

• LAMBERT ST. LOUIS INTERNATIONAL AIRPORT (STL) INITIATIVES 

• Aggressively pursuing EAS Communities Through Partnership Programs

– Local Visits and Financial Support

–Annual EAS Summit Held at STL Airport

–STL Currently Supports Over 50 Daily Flights to Seven EAS Communities

• EAS Communities Partnering With STL Have Benefited From a Steady Increase in Ridership

• Provide Marketing Funds to Both Air Choice One and the Local Community

• Market Vacation Packages to STL and Beyond and to Local Communities From STL

• Expedited Security Passes—Passengers With Connections Enter Security Through First/Business Class Line

• Discount Coupons for Airport Shopping and Concessions

• NASHVILLE INTERNATIONAL AIRPORT (BNA) INITIATIVES 

• EAS Communities Receiving Reliable Service to Hub Airports Have Benefited From a Steady Increase in Ridership

• Market Vacation Packages to BNA and Beyond and to Local Communities From BNA

• Air Choice One Flights will be Serviced by American Airlines

09/30/2011
Market Growth Strategy –

Partnering With the Community 

09/30/2011

Air Choice One is dedicated to working with your community 

to reinvigorate the service at your airport and sustain growth 

that will launch us into the future. 

• WE ARE YOUR NEIGHBORS

• Corporate Headquarters in Midwest

• Increase Local Career Opportunities 

• WE ARE IN YOUR COMMUNITY

• Routine On-Site Sales Visits

• Chamber of Commerce Participation and Membership 

• Airport Affiliate Participation 

• STRONG PUBLIC RELATIONS AND MEDIA OUTREACH 

• Business Incentive Programs

• Travel Agent Discounts

• Business to Business Communication

• Attendance at Public Events

• WE KEEP YOU INFORMED

• Monthly Airport Board Updates
Market Growth Strategy –

Marketing Investment

09/30/2011

Air Choice One reinvests in our served communities. 

• TRADITIONAL MEDIA

• Radio-Talk Shows/Commercials

• TV Commercials and Event Coverage

• Print-Newspaper/Magazines

• Billboards

• Web Based

– E-Blasts- Constant Contact

– Monthly E-Mail Promotions

– City Representation on Our Website 

• SOCIAL MEDIA

• Twitter, Facebook, Linked In

• INTERACTIVE MEDIA

• Contests

• You Tube/Videos 

• EVENTS AND SPONSORSHIPS

• Local Charitable Support - March of Dimes, Make-A-Wish Foundation, Red Cross, etc.

• Business/Community Support - Golf Tournaments, Business Luncheons, Air Shows, etc.

• COMMUNITY TICKET OFFICE
Market Growth Strategy –

Reliability & Growth

• CONSISTENT SERVICE IS KEY

• Proven Success in Other EAS Markets

• Builds Passenger Confidence in Carrier

• Dedicated Aircraft for your Airport

– 102% Flight Completion Ratio as 

Reported by DOT YR 2010

– Spare Aircraft Availability

• AIR CHOICE ONE’S REVENUE INCREASED 

BY OVER 20% YE 2010 VS. 2009

09/30/2011

75

80

85

90

95

100

105

Am. 

Eagle

Gr. Lakes Sea Port Air 

Choice

Completion %

Airline

Airline Completion Ratios

Works Cited: T-100 Segment 

Report DOT 2010 Calendar Year
Market Growth Strategy –

Accessibility

• VISIBILITY

• Global Distribution Systems

–Apollo, Worldspan, Travelport, 

Amadeus, etc.

• Consumer Sites

–Expedia, Travelocity, Priceline, 

Orbitz, etc.

• Web based booking

–www.airchoiceone.com

• Call Center

–Open 7 Days a Week

• CONNECTIVITY

• United Airlines Agreement

• Additional Legacy Agreements Pending

09/30/2011
Market Growth Strategy –

Pricing 

Air Choice One offers the right price for the 

right ticket at the right time. 

We take all things into consideration and 

enter the market with low fares. We work 

hard to establish a winning price point 

through targeted market analysis. We 

believe consistent pricing builds consumer 

confidence. 

• BUILDING & SUSTAINING RIDERSHIP 

THROUGH PRICE

• Introductory Fares Peak Interest and 

Drive Passengers to Air Choice One 

and Your Airport

• On-Going Affordable Fares = Full 

Planes!

• Full Planes Establish the Customer 

Base Needed to Reduce Future 

Subsidy Requirements 

09/30/2011

0

500

1000

1500

2000

2500

3000

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

# of Passengers

Month of Service

Air Choice One Ridership Growth

EAS Markets 2010-2011*

2010

2011 *Numbers Reflect O & D
Marketing Growth Strategy -

New Hub, New Beginnings

ST. LOUIS’ COMBO OF LOW FARE CARRIERS AND ENDLESS CONNECTIONS ARE THE 

KEY TO SELLING MORE TICKETS!

09/30/2011

*Source : Southwest Airlines Website, September 2011, 14 Day Advance Purchase 

• Air Choice One Operates from Gate 

E33, Terminal 2

• 244 Daily Flights to 60 Domestic & 

International Markets as of August, 

2011.

• More than 24,700 Daily Outbound 

Seats.

Destinations

(One Way)

ACO 

Fare 

Southwest 

Fare*

Total 

Fare 

LAS: Las Vegas, NV $49 $183 $232 

LAX: Los Angeles, CA $49 $141 $190 

LGA: New York, NY $49 $134 $183 

FLL: Fort Lauderdale, FL $49 $154 $203 

DAL: Dallas, TX $49 $88 $137 
Marketing Growth Strategy -

New Hub, New Opportunities

09/30/2011

NON-STERILE OPERATION

Due to absence of TSA services in the local community, we are offering non-sterile 

service in STL. 

ST. LOUIS SHUTTLE SERVICE

To enhance our hassle-free travel 

experience Air Choice One provides ramp 

side transfer service to and from all 

concourses for connecting flights at 

Lambert St. Louis International Airport. 
Marketing Growth Strategy –

Establish Presence in Nashville

AIR CHOICE ONE HAS SECURED ON-SITE OPERATIONAL AREAS AT NASHVILLE 

INTERNATIONAL AIRPORT - KEY TO SELLING MORE TICKETS!

09/30/2011

• Air Choice One will Operate from 

Gate C13 

• 380 Daily Flights to 70 Markets as 

of June, 2011

• Serving More than 10 Million 

Passengers Per Year

*Source : Southwest Airlines Website, September 2011, 14 Day Advance Purchase 

Destinations

(One Way)

ACO 

Fare 

Southwest 

Fare*

Total 

Fare 

LAS: Las Vegas, NV $39 $193 $232 

LAX: Los Angeles, CA $39 $157 $196 

LGA: New York, NY $39 $99 $138 

FLL: Fort Lauderdale, FL $39 $113 $152 

DAL: Dallas, TX $39 $128 $167 
Marketing Growth Strategy -

New Hub, New Opportunities

09/30/2011

SHUTTLE SERVICE

We provide curbside service to 

connecting flights to and from all 

terminals at Nashville International 

Airport. Our shuttle van service offers a 

hassle-free travel experience. 

NON-STERILE OPERATION

Due to absence of TSA services in the 

local community, we are offering nonsterile service in BNA. 
Options Index

Jackson, Tennessee

OPTION 2, 2 YEAR SERVICE – BNA SERVICE

CESSNA GRAND CARAVAN

Jackson, Tennessee – Nashville International Airport

Cessna Grand Caravan 18 Round Trips Per Week

09/30/2011

OPTION 1, 2 YEAR SERVICE – STL SERVICE

CESSNA GRAND CARAVAN

Jackson, Tennessee – Lambert St. Louis International Airport

Cessna Grand Caravan 18 Round Trips Per Week
Operation Revenues

MKL-STL Revenues $ 445,900.00

Other Revenues 4,459.00

Total Operating Revenues $ 450,359.00

Direct Operating Expenses

Flying Operations $ 264,902.40

Fuel and Oil 576,217.91

Maintenance 474,616.80

Aircraft Leases 375,000.00

Total Direct $1,690,737.11

Marketing 60,000.00

Indirect 402,643.18

Total Operating Expenses $2,153,380.29

Operating Loss $1,703,021.29

Profit Element (5% total Oper. Exp.) 107,669.01

Compensation Required $1,810,690.30

Compensation per PAX $198.98

Compensation per Departure $984.28

Jackson, Tennessee – Cessna Grand Caravan

Option 1: 2 Year Service

18 Total Round Trips Per Week – Based on 98% Completion Rate

Jackson, Tennessee – Lambert St. Louis International Airport – Caravan

# Passengers: 9,100

Average Fare: $49.00

Departures: 1,840

Block Hours: 2,208

Revenue Passenger Miles: 2,102,100

Available Seat Miles: 3,814,050

09/30/2011

Representative Schedule

Departure Arrival

MKL 6:00 AM STL 7:10 AM

STL 10:30 AM MKL 11:40 AM

MKL 12:10 PM STL 1:20 PM

STL 3:00 PM MKL 4:10 PM

MKL 5:10 PM STL 6:20 PM

STL 7:00 PM MKL 8:10 PM
Jackson, Tennessee – Cessna Grand Caravan

Option 2: 2 Year Service

18 Total Round Trips Per Week – Based on 98% Completion Rate

Jackson, Tennessee – Nashville International Airport – Caravan

Operation Revenues

MKL-BNA Revenues $ 347,100.00

Other Revenues 3,471.00

Total Operating Revenues $ 350,571.00

Direct Operating Expenses

Flying Operations $ 254,324.70

Fuel and Oil 384,538.95

Maintenance 472,317.30

Aircraft Leases 375,000.00

Total Direct $1,486,180.95

Marketing 60,000.00

Indirect 446,459.42

Total Operating Expenses $1,992,640.37

Operating Loss $1,642,069.37

Profit Element (5% total Oper. Exp.) 99,632.02

Compensation Required $1,741,701.39

Compensation per PAX $195.70

Compensation per Departure $946.78

# Passengers: 8,900

Average Fare: $39.00

Departures: 1,840

Block Hours: 1,453

Revenue Passenger Miles: 1,165,900

Available Seat Miles: 2,162,946

09/30/2011

Representative Schedule

Departure Arrival

MKL 6:00 AM BNA 6:40 AM

BNA 10:30 AM MKL 11:10 AM

MKL 12:30 PM BNA 1:10 PM

BNA 3:00 PM MKL 3:40 PM

MKL 5:00 PM BNA 5:40 PM

BNA 7:00 PM MKL 7:40 PM
The Best Choice to Succeed

09/30/2011

• Proven Enplanement Increases in EAS 

Markets

• Successful Pricing Strategy

• Demonstrated Growth in Community Support 

• Proven Reliability 

• Outstanding Completion Ratio

• Great Hub Connectivity

• Successful Marketing and Public Relations 

Outreach

• Raise Awareness About Local Air Service

• We Cater to Community and Business Needs

We Look Forward to Serving You!