SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                                   FORM 10-QSB

   [X]       QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D)
                 OF THE SECURITIES EXCHANGE ACT OF 1934

                  FOR THE QUARTERLY PERIOD ENDED MARCH 31, 2007

   [ ]       TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D)
                  OF THE SECURITIES EXCHANGE ACT OF 1934

                        COMMISSION FILE NUMBER 000-29249

                   TRUE PRODUCT ID, INC. (FORMERLY ONTV, INC.)
             (Exact name of registrant as specified in its charter)


                   DELAWARE                                     16-1499611
 (State or other jurisdiction of incorporation              (I.R.S. Employer
   or organization)                                          Identification No.)

          2600 CENTER SQUARE WEST
                 1500 MARKET STREET
          PHILADELPHIA, PENNSYLVANIA                               19102
      (Address of principal executive offices)                  (Zip Code)

        REGISTRANT'S TELEPHONE NUMBER, INCLUDING AREA CODE: 215-496-8102

SECURITIES REGISTERED PURSUANT TO SECTION 12(B) OF THE ACT:  NONE
SECURITIES REGISTERED PURSUANT TO SECTION 12(G) OF THE ACT:

                         COMMON STOCK, $0.001 PAR VALUE
                                (Title of Class)

                                   ONTV, Inc.
            2444 Innovation Way, Bldg. 10, Rochester, New York 14624
(Former  name,  former  address and former  fiscal year,  if changed  since last
report)

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days.
Yes   X     No      .
    ----       -----

As of May 8, 2007 there were 339,622,336 shares of the registrant's Common Stock
outstanding.

Indicated by check mark whether the registrant is a shell company (as defined by
Rule 12b-2 of the Exchange Act). Yes     No  X
                                    ---    ----



<PAGE>


TRUE PRODUCT ID, INC. (FORMERLY ONTV, INC.)

(A DELAWARE CORPORATION)

PHILADELPHIA, PENNSYLVANIA



TABLE OF CONTENTS
--------------------------------------------------------------------------------


Consolidated Balance Sheets at March 31, 2007 (Unaudited) and
June 30, 2006                                                                F-2

Consolidated Statements of Operations for the Three Months Ended
March 31, 2007 and 2006 (Unaudited)                                          F-3

Consolidated Statements of Operations for the Nine Months Ended
March 31, 2007 and 2006 (Unaudited)                                          F-4

Consolidated Statements of Cash Flows for the Nine Months Ended
March 31, 2007 and 2006 (Unaudited)                                          F-5

Notes to Consolidated Financial Statements                                   F-6












<PAGE>

<TABLE>

<CAPTION>


TRUE PRODUCT ID, INC. (FORMERLY ONTV, INC.)
(A DEVELOPMENT STAGE COMPANY)
(A DELAWARE CORPORATION)
PHILADELPHIA, PENNSYLVANIA

CONSOLIDATED BALANCE SHEETS
=======================================================================================================================
                                                                                (UNAUDITED)
                                                                                 MARCH 31,                June 30,
                                                                                    2007                    2006
-----------------------------------------------------------------------------------------------------------------------
<S>                                                                           <C>                     <C>

ASSETS

CURRENT ASSETS
Cash and Cash Equivalents                                                     $          58,030       $             -
Prepaid Expenses                                                                          1,225                     -
-----------------------------------------------------------------------------------------------------------------------

TOTAL CURRENT ASSETS                                                                     59,255                     -

Fixed Assets - Net of Accumulated Depreciation                                            7,850                     -
Interest Receivable - Related Party                                                      25,876                12,938
Investment in and Loans to Chinese Joint Venture                                      2,347,500                     -
Note Receivable - Related Party                                                         300,000               300,000
Technology License - Net of Accumulated Amortization                                    536,539               581,458
-----------------------------------------------------------------------------------------------------------------------
TOTAL ASSETS                                                                         $3,277,020              $894,396
=======================================================================================================================
LIABILITIES AND STOCKHOLDERS' EQUITY

CURRENT LIABILITIES
Accounts Payable and Accrued Expenses                                          $        954,439       $       538,821
Related Party Loan                                                                       50,000                     -
Note Payable                                                                            219,410                     -
-----------------------------------------------------------------------------------------------------------------------

TOTAL CURRENT LIABILITIES                                                             1,223,849               538,821

OTHER LIABILITIES
Note Payable - SSTY                                                                   1,095,590
Accrued Expenses - Related Party                                                        521,500               521,500
Due to Related Party                                                                    176,240               176,240
-----------------------------------------------------------------------------------------------------------------------
CONVERTIBLE DEBENTURE                                                                   500,000                     -
-----------------------------------------------------------------------------------------------------------------------
TOTAL LIABILITIES                                                                     3,517,179             1,236,561
-----------------------------------------------------------------------------------------------------------------------

STOCKHOLDERS' EQUITY
Common Stock:  $.001 Par; 1,000,000,000 Shares Authorized;
339,622,336 and 254,712,096 Shares Issued,
respectively; and 339,622,336 and 254,712,096
Shares Outstanding, respectively                                                        339,622               254,712
Additional Paid-In Capital                                                            7,614,913             1,425,075
Accumulated Deficit                                                                  (8,193,194)           (2,020,452)
-----------------------------------------------------------------------------------------------------------------------
                                                                                      (238,659)             (340,665)
Less: Stock Held in Trust                                                                 1,500                 1,500
=======================================================================================================================
TOTAL STOCKHOLDERS' EQUITY (DEFICIT)                                                  (240,159)             (342,165)

=======================================================================================================================
TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY                                    $      3,277,020        $      894,396

</TABLE>


                                      F-2
<PAGE>

<TABLE>

<CAPTION>


TRUE PRODUCT ID, INC. (FORMERLY ONTV, INC.)
(A DEVELOPMENT STAGE COMPANY)
(A DELAWARE CORPORATION)
PHILADELPHIA, PENNSYLVANIA

CONSOLIDATED STATEMENTS OF OPERATIONS (UNAUDITED)
===================================================================================================================================

                                                                                                                    Cumulative
                                                    Three Months Ended March 31,   Nine Months Ended March 31,         Since
                                                                                                                  Reorganization
                                                                                                                 (October 1, 2005
                                                                                                                   to March 31,
                                                              2007           2006           2007           2006        2007)
-----------------------------------------------------------------------------------------------------------------------------------
<S>                                                <C>              <C>            <C>            <C>            <C>

REVENUES, NET OF RETURNS                           $             -   $           -   $          -   $           -   $            -
-----------------------------------------------------------------------------------------------------------------------------------

OPERATING EXPENSES
Amortization and Depreciation                               15,314           2,496         45,260           2,496            62,729
Payroll and Payroll Taxes                                        -              -              -           48,500            87,500
Technology License Fee                                           -               -        450,000               -           637,500
Officer and Director Compensation                          200,000          33,333      5,492,248          33,333         5,745,581
Consulting fees                                                  -               -         79,605               -           101,205
Other                                                       26,469               -        110,762               -           187,150
-----------------------------------------------------------------------------------------------------------------------------------
TOTAL EXPENSES                                             241,783          35,829      6,177,875          84,329         6,821,665
-----------------------------------------------------------------------------------------------------------------------------------
LOSS BEFORE OTHER INCOME AND
 PROVISION FOR INCOME TAXES                               (241,783)        (35,829)    (6,177,875)        (84,329)       (6,821,665)

OTHER INCOME / (EXPENSE)
Interest Expense                                           (8,000)               -         (8,000)              -            (8,000)
Interest Income - Related Party                             4,507            4,312         13,133           8,625            26,071
-----------------------------------------------------------------------------------------------------------------------------------
LOSS BEFORE PROVISION FOR INCOME TAXES                   (245,276)         (31,517)    (6,172,742)        (75,704)       (6,803,594)

Provision for Income Taxes                                       -               -              -               -                 -
-----------------------------------------------------------------------------------------------------------------------------------

LOSS FROM OPERATIONS                                      (245,276)        (31,527)    (6,172,742)        (75,704)       (6,803,594)
-----------------------------------------------------------------------------------------------------------------------------------

DISCONTINUED OPERATIONS
Loss from Operations of Disposed Subsidiaries, Net               -               -              -         (10,245)          (10,245)
of Taxes
Loss from Disposal of Subsidiaries, Net of Taxes                 -               -              -        (521,784)         (523,983)
-----------------------------------------------------------------------------------------------------------------------------------
LOSS FROM DISCONTINUED OPERATIONS                                -               -              -        (532,029)         (534,228)
-----------------------------------------------------------------------------------------------------------------------------------
NET LOSS FOR THE PERIOD                            $       (245,276)  $    (31,517)  $  (6,172,742) $    (607,733)  $    (7,337,822)
===================================================================================================================================
EARNINGS PER SHARE
===================================================================================================================================
Weighted Average Number of Common                       339,289,003      33,028,394    299,016,572     26,736,406       339,622,336
Shares Outstanding - Basic and Diluted

Earnings Per Common Share - Basic and Diluted
  Loss from Operations                             $        (0.00)   $      (0.00)  $      (0.02)   $      (0.00)   $         0.02)
  Loss from Discontinued    Operations                      (0.00)          (0.00)         (0.00)         (0.02)             (0.00)
-----------------------------------------------------------------------------------------------------------------------------------
Net Loss                                           $        (0.02)   $      (0.00)  $      (0.02)   $      (0.02)   $        (0.02)
===================================================================================================================================

</TABLE>


                                      F-3
<PAGE>

<TABLE>

<CAPTION>


TRUE PRODUCT ID, INC. (FORMERLY ONTV, INC.)
(A DEVELOPMENT STAGE COMPANY)
(A DELAWARE CORPORATION)
PHILADELPHIA, PENNSYLVANIA

CONSOLIDATED STATEMENTS OF CASH FLOWS (UNAUDITED)
=========================================================================================================
                                                                                             Cumulative
                                                                                               Since
                                                                                           Reorganization
                                                                                            (October 1,
                                                                                               2005
                                                                                            To March 31,
Nine Months Ended March 31,                                          2007            2006      2007)
---------------------------------------------------------------------------------------------------------
<S>                                                                             <C>         <C>

CASH FLOWS FROM OPERATING ACTIVITIES

NET LOSS FOR THE PERIOD                                        $(6,172,742)   $  (607,733)   $(7,337,822)

ADJUSTMENTS TO RECONCILE NET LOSS FOR THE PERIOD TO NET CASH
FLOWS FROM OPERATING ACTIVITIES:

Depreciation and amortization                                       45,260          2,496         62,729
Stock based compensation                                         4,892,248           --        4,892,248
Issuance of common stock for consulting fees                        62,500           --           62,500
Loss on Disposal of Subsidiaries                                      --          521,784        523,983
Loss from Operations of Disposed Subsidiaries                       10,245
                                                                                     --           10,245

CHANGES IN ASSETS AND LIABILITIES:
Prepaid Expenses                                                    (1,225)          --           (1,225)
Interest Receivable - Related Party                                (12,938)        (8,625)       (25,876)
Accounts Payable and Accrued Expenses                            1,053,118         33,333      1,591,939
Accrued Expenses - Related Party                                      --           48,500         87,500
=========================================================================================================
NET CASH FLOWS FROM OPERATING ACTIVITIES                          (133,779)          --         (133,779)
=========================================================================================================
CASH FLOWS FROM FINANCING ACTIVITIES
Proceeds from Sale of Convertible Debentures                       500,000           --          500,000
Loan from Related Party                                             50,000           --           50,000
Payment of Note Payable                                           (100,000)          --         (100,000)
=========================================================================================================
NET CASH FLOWS FROM INVESTING ACTIVITIES                           450,000           --          450,000
=========================================================================================================
=========================================================================================================
CASH FLOWS FROM INVESTING ACTIVITIES
Investment in and loan to Chinese Joint Venture                   (250,000)          --         (250,000)
Purchase of Fixed Assets                                            (8,191)          --           (8,191)
Cash and Cash Equivalents in Disposed
Subsidiaries                                                          --          (48,624)       (50,823)
=========================================================================================================
NET CASH FLOWS FROM INVESTING ACTIVITIES                          (258,191)       (48,624)      (309,014)
=========================================================================================================
NET CHANGE IN CASH AND CASH EQUIVALENTS                             58,030        (48,624)         7,207

Cash and Cash Equivalents - Beginning Year                            --           50,823         50,823
=========================================================================================================
CASH AND CASH EQUIVALENTS - END OF PERIOD                      $    58,030    $     2,199    $    58,030

</TABLE>


                                      F-4
<PAGE>

<TABLE>

<CAPTION>



TRUE PRODUCT ID, INC. (FORMERLY ONTV, INC.)
(A DEVELOPMENT STAGE COMPANY)
(A DELAWARE CORPORATION)
PHILADELPHIA, PENNSYLVANIA


CONSOLIDATED STATEMENTS OF CASH FLOWS - CONTINUED
=========================================================================================================================
                                                                                                          Cumulative
                                                                                                     Since Reorganization
                                                                                                       (October 1, 2005
Nine Months Ended March 31,                                                2007            2006       To March 31, 2007
-------------------------------------------------------------------------------------------------------------------------
<S>                                                                             <C>  <C>                <C>

NON-CASH INVESTING AND FINANCING ACTIVITIES
=========================================================================================================================

ISSUANCE OF COMMON STOCK AS PART OF CONSULTING AGREEMENT            $    62,500      $        -         $       62,500

ISSUANCE OF COMMON STOCK AND NOTES PAYABLE AND ELIMINATION          $ 2,097,500      $        -         $    2,097,500
OF ACCRUED ROYALTY AS PART OF ACQUISITION OF 40% INTEREST IN
CHINESE JOINT VENTURE

ISSUANCE OF COMMON STOCK TO EXECUTIVE OFFICERS AS PART OF           $ 4,892,248      $        -         $    4,892,248
SERVICES AND EMPLOYMENT AGREEMENTS

ISSUANCE OF COMMON STOCK AND NOTES PAYABLE AND ELIMINATION          $         -      $2,097,500         $    2,097,500
OF ACCRUED ROYALTIES AS PART OF SSTV RESTRUCTURING AGREEMENT

SALE OF SUBSIDIARY VIA THE ISSUANCE OF NOTE RECEIVABLE              $         -      $  300,000         $      300,000

ISSUANCE OF COMMON AND PREFERRED STOCK FOR ACQUISITION OF           $         -      $  598,927         $      598,927
TECHNOLOGY LICENSE

ASSETS AND LIABILITIES TRANSFERRED TO RELATED PARTY
  IN CONNECTION WITH SALE OF SUBSIDIARIES:
  Cash and Cash Equivalents                                         $  -             $   48,624         $       50,823
  Inventory                                                         $  -             $  296,544         $      296,544
  Property and Equipment                                            $  -             $   54,189         $       54,189
  Accounts Receivable - Related Party                               $  -             $   37,850         $       37,850
  Deposits                                                          $  -             $    6,667         $        6,667
  Due from Officer                                                  $  -             $   82,193         $       82,193
  Intangible Assets                                                 $  -             $  260,542         $      260,542
  Investments in Affiliates                                         $  -             $  107,561         $      107,561
  Accounts Payable and Accrued Expenses                             $  -             $ (210,769)        $    (210,769)
  Debt                                                              $  -             $  (6,321)         $      (6,321)
  Due to Related Party                                              $  -             $  137,240         $      137,240
  Treasury Stock                                                    $  -             $   17,709         $       17,709
=========================================================================================================================

</TABLE>


                                      F-5
<PAGE>


TRUE PRODUCT ID, INC. (FORMERLY ONTV, INC.)

(A DELAWARE CORPORATION)

PHILADELPHIA, PENNSYLVANIA

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

NOTE A - BASIS OF PRESENTATION

The  condensed  consolidated  financial  statements  of True  Product ID, Inc. &
Subsidiaries  (formerly ONTV,  Inc.) (the  "Company")  included herein have been
prepared by the Company, pursuant to the rules and regulations of the Securities
and Exchange Commission (the "SEC").

Certain  information  and footnote  disclosures  normally  included in financial
statements prepared in conjunction with generally accepted accounting principles
have been condensed or omitted pursuant to such rules and regulations,  although
the Company  believes that the  disclosures are adequate to make the information
presented not misleading.  These  condensed  consolidated  financial  statements
should be read in  conjunction  with the annual audited  consolidated  financial
statements  and the notes thereto  included in the Company's  Form 10-KSB Annual
Report and other reports filed with the SEC.

The accompanying unaudited interim consolidated financial statements reflect all
adjustments  of a normal  and  recurring  nature  which are,  in the  opinion of
management,  necessary  to present  fairly the  financial  position,  results of
operations and cash flows of the Company for the interim periods presented.  The
results of  operations or these periods are not  necessarily  comparable  to, or
indicative  of, results of any other interim period or for the fiscal year taken
as a whole.

RECENT ACCOUNTING PRONOUNCEMENTS

In July 2006, the Financial  Accounting  Standards  Board  ("FASB")  issued FASB
Interpretation No. 48 ("FIN 48"), "Accounting for Uncertainty in Income Taxes-an
Interpretation  of FASB Statement No. 109, " which  clarifies the accounting for
uncertainty  in income  taxes.  FIN 48  prescribes a  recognition  threshold and
measurement criteria for the financial statement  recognition and measurement of
a tax  position  taken or  expected  to be taken  in a tax  return.  FIN 48 also
provides  guidance on  de-recognition,  classification,  interest and penalties,
accounting in interim periods,  disclosure and transition. The provisions of FIN
48 are effective as of the beginning of the Company's 2007 fiscal year, with the
cumulative  effect  of  the  change  in  accounting  principle  recorded  as  an
adjustment to opening retained earnings.  We do not anticipate that the adoption
of FIN 48 will have a material  effect on the Company's  results of  operations,
cash flows, or financial condition.

In September 2006, FASB issued Statement of Financial  Accounting  Standards No.
157 ("SFAS No.  157"),  "Fair Value  Measurements."  SFAS No. 157  defines  fair
value,  establishes a framework for measuring  fair value and requires  enhanced
disclosures about fair value  measurements.  SFAS No. 157 requires  companies to
disclose the fair value of its financial  instruments  according to a fair value
hierarchy.  Additionally,  companies are required to provide certain disclosures
regarding  instruments  within the hierarchy,  including a reconciliation of the
beginning and ending balances for each major category of assets and liabilities.
SFAS 157 is effective for the Company's  fiscal year  beginning July 1, 2007. We
do not anticipate  that the adoption of SFAS No. 157 will have a material effect
on the Company's results of operations, cash flows, or financial condition.


In September 2006, the Securities and Exchange  Commission  ("SEC") issued Staff
Accounting   Bulletin   No.  108,   "Considering   the  Effects  of  Prior  Year
Misstatements   when   Quantifying   Misstatements  in  Current  Year  Financial
Statements"  ("SAB  108").  SAB 108  provides  interpretive  guidance on how the
effects of the  carryover  or  reversal  of prior year  misstatements  should be
considered in  quantifying a current year  misstatement.  The SEC staff believes
that registrants  should quantify errors using both the balance sheet and income
statement approach when quantifying a misstatement. SAB 108 is effective for the
Company's fiscal year ending June 30, 2007. The adoption of SAB 108 did not have
a  material  effect on the  Company's  results of  operations,  cash  flows,  or
financial condition.


On February 15,  2007,  the FASB issued FASB  Statement  No. 159, The Fair Value
Option for Financial  Assets and Financial  Liabilities - Including an Amendment
of FASB Statement No. 115. This standard  permits an entity to choose to measure
many financial  instruments  and certain other items at fair value.  Most of the
provisions  in  Statement  159 are  elective;  however,  the  amendment  to FASB
Statement  No.  115,  Accounting  for  Certain  Investments  in Debt and  Equity
Securities,   applies  to  all  entities  with  available-for-sale  and  trading
securities.  The FASB's stated objective in issuing this standard is as follows:

                                      F-6
<PAGE>

"to improve  financial  reporting by providing  entities with the opportunity to
mitigate  volatility in reported earnings caused by measuring related assets and
liabilities  differently  without  having  to  apply  complex  hedge  accounting
provisions."  The fair value option  established  by  Statement  159 permits all
entities to choose to measure eligible items at fair value at specified election
dates. A business  entity will report  unrealized  gains and losses on items for
which the fair value option has been elected in earnings (or another performance
indicator if the business  entity does not report  earnings) at each  subsequent
reporting  date.  The  fair  value  option:  (a) may be  applied  instrument  by
instrument,  with a few exceptions,  such as investments otherwise accounted for
by the equity method;  (b) is  irrevocable  (unless a new election date occurs);
and  (c)  is  applied  only  to  entire  instruments  and  not  to  portions  of
instruments.  Statement  159 is effective as of the  beginning of the  Company's
fiscal 2008 (July 1, 2007)..  Early adoption is permitted as of the beginning of
the previous fiscal year provided that the entity makes that choice in the first
120 days of that  fiscal year and also  elects to apply the  provisions  of FASB
Statement  No.  157,  Fair Value  Measurements.  We do not  anticipate  that the
adoption  of FASB  Statement  159 will have a material  effect on the  Company's
results of operations, cash flows, or financial condition.

NOTE B - DISCONTINUED OPERATIONS

In September 2005, the stockholders of the Company approved the sale of the Seen
OnTV, Inc.  subsidiary,  along with all of the Company's assets  associated with
the operations of Seen OnTV, Inc., which included all of the other  wholly-owned
subsidiaries,  to the Company's Former  President,  Daniel M. Fasano. In return,
Mr.  Fasano has agreed to pay the Company  $300,000,  through a Note  Receivable
bearing  interest at 5.75%  annually,  and assume  responsibility  of all of the
Company's   liabilities,   including   all  potential   outstanding   litigation
liabilities,  except for any amounts  owed to Mr.  Fasano for accrued and unpaid
compensation and amounts owed to Seen OnTV, Inc. by ONTV, Inc. In addition,  25%
of the net,  after-tax income from the operations of Seen OnTV, Inc will be paid
to ONTV, Inc. until the purchase price, plus accrued interest,  is paid in full.
As a result of this sale,  ONTV, Inc. had no subsidiaries or revenue  generating
operations.

NOTE C - CHANGE IN CONTROL

On March 16, 2006, the Company  acquired a Technology  License  ("License") from
Sure Trace Security  Corporation ("STC") for an initial term of five years, with
an  automatic  renewal  for an  additional  five years.  The License  grants the
Company  the  worldwide  rights to  manufacture  and sell  products  using STC's
"anti-counterfeiting  technology".  In exchange  for this  License,  the Company
issued  52,349,249  shares of common stock and 16,000 shares of preferred stock,
valued  in total at  $598,927.  The  License  will be  amortized  as a charge to
operations on a straight-line method over the ten-year term of the License.

Estimated  annual  amortization  expense for the five years succeeding March 31,
2007 is as follows:

                   2007        2008        2009        2010             2011
           -----------------------------------------------------------------
                $59,893     $59,893     $59,893     $59,893          $59,893
           =================================================================

On March 21, 2006, Daniel M. Fasano, Former President and Director,  sold 20,000
shares of the Series A Preferred  Stock owned and under his  control,  to STC, a
related party.

As a result of the above transactions, there has been a change in control of the
Company,  as STC owned and/or  controlled 78.8% of the outstanding  common stock
voting rights of the Company as of March 21, 2006.

An additional  154,919,125 shares were issued for the purchase of the technology
license.

The outstanding preferred shares were cancelled.

In May 2006 the  stockholders  of STC were issued a stock dividend of 1 share of
True Product ID, Inc. (TPDI)  (formerly  ONTV,  Inc.) for every 19 shares of STC
(SSTY) that each STC  stockholder  owned.  The Payable  Date for these  dividend
shares was May 30, 2006.  The Payable Date was the date the  Company's  transfer
agent issued and mailed the stock dividend  certificates to STC  shareholders as
of the May 25, 2006 Record Date.


NOTE D - EMPLOYMENT AGREEMENTS

Starting March 2006,  James MacKay  ("MacKay")  agreed to serve as the Company's
Chairman  of the  Board  of  Directors  for a  three-year  term  with an  annual
compensation  of $300,000.  As reported in the  Company's  Form  10-KSB/A  filed

                                      F-7
<PAGE>

November  13,  2006,  the Company and MacKay  entered  into a formal  consulting
agreement,  memorializing  their  arrangement  on November  11,  2006. A copy of
MacKay's November 11, 2006 Consulting  Agreement with the Company is attached as
an exhibit to the Company's  November 13, 2006 Form 10-KSB/A.  At March 31, 2007
Mr. MacKay is owed $312,500 representing all compensation earned by him since he
joined the Company.  On November 13, 2006 Mr. MacKay vested 39,559,961 shares of
the Company's common stock as part of the aforementioned Services Agreement. The
common  shares of the  Company's  stock  closed  trading on November 13, 2006 at
$0.07 per share  resulting in a valuation of  $2,769,197,  which was expensed in
the quarter ending  December 31, 2006. Mr.  MacKay's common shares vested to him
prior to the vesting of common shares to Mr. Bendis.

On March 12, 2007,  James MacKay  resigned as the interim  Chairman of the Board
and a director of the  Company and the  Company's  Chief  Executive  Officer and
President,  Richard A. Bendis,  has  replaced Mr.  MacKay as the Chairman of the
Board.  Mr. MacKay will continue to support the Company's  initiatives  in China
and elsewhere.

In March 2006, the Company entered into an Executive  Employment  Agreement with
Richard A. Bendis ("Bendis"), where Bendis will serve as the Company's President
and Chief Executive  Officer for a three-year term, with annual  compensation of
$500,000.  At March  31,  2007 Mr.  Bendis  is owed  $520,833  representing  all
compensation  earned by him since he joined the Company.  Additionally,  accrued
liabilities  include $33,437  representing  unreimbursed  employee  expenditures
primarily for travel.  On November 13, 2006 Mr. Bendis vested  30,329,303 shares
of the Company's common stock as part of the aforementioned Executive Employment
Agreement.  The common shares of the Company's  stock closed trading on November
13, 2006 at $0.07 per share  resulting in a valuation of  $2,123,051,  which was
expensed in the quarter ending December 31, 2006.

On March 31, 2007, Mr. Bendis loaned the Company  $50,000 on a short-term  basis
to cover current  working  capital  requirements.  It is expected that this loan
will be repaid from the  proceeds  from  financings  contemplated  in the fourth
quarter of fiscal 2007.

NOTE E - EQUITY MATTERS

On May 4, 2006, the Company amended the articles of  incorporation to change the
name of the Corporation to True Product ID, Inc. (formerly ONTV, Inc.).

On May 4, 2006,  the Company  also  amended the  articles  of  incorporation  to
increase   the   authorized   shares  of  common  stock  from   100,000,000   to
1,000,000,000,  of  which  800,000,000  shares  are  designated  as  Class A and
200,000,000 shares are designated as Class B.

On May 8,  2006,  the  Company  declared  a 2 for 1 forward  stock  split of the
Company's common stock, to be effective on May 23, 2006.

NOTE F - RESTRUCTURING AGREEMENT


On January 4, 2007 the Company entered into a Restructuring  Agreement with Sure
Trace  Security  Corporation  ("SSTY"),  Sure Trace Asia  Limited  ("STA"),  and
William Chan ("Chan") (the "Restructuring  Agreement");  and (2) an Amendment to
the March 21, 2006 SSTY-Fasano Agreement entered into on January 4, 2007 between
the Company, SSTY, and Fasano, (the "Amended Payment Agreement"). These material
events were  reported in the  Company's  Form 8-K filed on January 10, 2007,  to
which a copy of the  Restructuring  Agreement and Amended Payment Agreement were
attached as exhibits.


Pursuant to the  Restructuring  Agreement,  the Company acquired a 40% ownership
interest in a Chinese  joint  venture  company  named True Product ID Technology
(Beijing)  Limited (the "Chinese Joint  Venture"),  held by SSTY, STA, and Chan.
The  remaining  60%  ownership  interest in the Chinese Joint Venture is held by
unrelated Chinese entities.

Under the Restructuring Agreement:

(a) SSTY agreed:

(i) To terminate in its entirety the March 16, 2006 licensing  agreement between
SSTY and the Company (then known as ONTV,  Inc.),  wherein SSTY licensed to TPID
certain  contractual rights of SSTY in exchange for, inter alia, a royalty,  and
certain  payments to SSTY and others and  repayment,  so that the Company has no
liability (past,  present, and future) thereunder (accrued royalties of $637,500
were therefore eliminated as part of the accounting for this transaction); and

                                      F-8
<PAGE>


(ii) To strike and negate in its entirety  Article I and Article V, Section 5.02
(the "Stricken  Provisions")  of the March 17, 2006 Agreement to Issue Stock for
Technology  License  between  SSTY and the Company  (then  known as ONTV,  Inc.)
("March  17  Agreement"),so  that as of  January 4,  2007,  the  Company  has no
obligation  (past,  present,  and future) under the March 17, 2006  Agreement to
issue  shares of the  Company to SSTY in addition to the shares SSTY had already
received and had distributed to its shareholders as a dividend.



(b) The Company agreed:

(i) To pay SSTY a royalty  in the amount of 2% of its gross  receipts  which the
Company actually  receives and collects from customers outside China, Hong Kong,
and Macau for a period of 2 years  commencing as of January 4, 2007. As the were
no gross  receipts  through  March 31,  2007,  no royalty was  recorded for this
period;

(ii) To pay SSTY all  reasonable,  direct  out-of-pocket  expenses SSTY incurred
and/or  paid  on the  Company's  behalf  after  the  Registrant  ceased  being a
subsidiary of SSTY,  provided that such post-spinout  expenses are substantiated
by original invoices and other proper documentation;

(iii) To assume,  pursuant to the Amended  Payment  Agreement,  all  outstanding
payments owed by SSTY to the former control block holder of ONTV, Inc. (Fasano),
which relates to the  acquisition  of ONTV. As of August 2006,  SSTY owed Fasano
$285,000, excluding certain interest and penalties, plus 6 million common shares
of the Company, which SSTY had previously agreed post-SSTY's acquisition of ONTV
but pre-spinout,  in return for, inter alia, Fasano agreeing to waive $85,000 of
the balance owed by SSTY and all interest  and  penalties on the $85,000.  Under
the Amended Payment Agreement, the Company has agreed [a] to pay Fasano $100,000
by January 31, 2007;  $185,000 by March 31, 2007;  and interest and penalties by
June 30,  2007 and [b] to assume  SSTY's  obligation  to issue  Fasano 6 million
common shares of the  Registrant  (valued at $1,320,000 on January 6, 2007,  the
issue date of the stock). If the Company timely makes payments under the Amended
Payment Agreement,  the amount of such penalties and interest is $34,410; in the
event that the Company fails to make timely  payments under the Amended  Payment
Agreement,  interest will accrue on the unpaid  portions at 25% simple  interest
per annum.  A note  payable of $319,410  was  recorded to reflect  this  assumed
liability  and a $100,000  payment was made in January  2007  against  this note
payable.  TPID is  currently  in default of the  payment  due March 31, 2007 and
plans to make the required payment from the next round of financing  received by
TPID.

(iv) Pay SSTY, on an interest-free  basis,  within 3 years of the effective date
of the  Restructuring  Agreement  $1,130,000,  minus the amount of penalties and
interest TPID must pay the former control block holder under the Amended Payment
Agreement (the "Subject Payment").  TPID is also obligated to make the following
prepayments  towards the Subject Payment:  (a) $50,000 upon receipt of the first
$1 million of investment  raised by TPID after  January 4, 2007;  and (b) 25% of
any  investment  raised by TPID after the  initial $1  million  investment.  The
obligations  of SSTY to make the  Subject  Payment  are  secured  by a  security
interest in the Registrant's  ownership  interest in Chinese Joint Venture until
the Subject  Payment is paid in full. SSTY is authorized to file the appropriate
UCC-1  financing   statements  to  perfect  such  a  security  interest  in  all
appropriate  jurisdictions.  A note  payable  of  $1,095,590  note  payable  was
recorded to reflect this  obligation.  The recorded amount is net of the $34,410
of  penalties  and  interest  reflected  in the note  payable  discussed  in the
previous paragraph.

Under the  Restructuring  Agreement,  SSTY and the Company  further  agreed,  to
non-competition  provisions  in which (1) SSTY in general  agreed not to compete
with the Registrant in the  anti-counterfeiting  and/or  product  authentication
business;  and (2) the Company agreed in general not to compete with SSTY in the
geo-tracking-related business or any business related to All-in-One-Key.

The Effective Date of the Restructuring Agreement is the earlier of (a) February
18,  2007,  (b)  upon  the  conclusion  of  aspects,  if  any,  of  the  ongoing
investigation by the Securities and Exchange  Commission  relating to SSTY which
may affect the transactions contemplated in the Restructuring Agreement. The SEC
commenced a formal  investigation of SSTY in August 2005, which remained ongoing
during the period when SSTY acquired and owned the  controlling  interest in the
Registrant  and delivered the shares it held in the  Registrant as a dividend to
SSTY stockholders.  As part of the  investigation,  the SEC Staff has questioned
whether the delivery of the shares to SSTY  shareholders  required  registration
with the SEC. The Effective Date of the Restructuring Agreement was subsequently
determined to be February 18, 2007.

The total value of the  transaction is $2,097,500 and is recorded on the balance
sheet as investment in the Chinese Joint Venture  Company,  which is included as
part of long term assets.  In future quarters,  the Company will recognize their
proportionate  share of the  Chinese  Joint  Venture  Company's  income  or loss

                                      F-9
<PAGE>

subsequent to the Effective Date discussed in the aforementioned  paragraph. The
Company will  recognize  such equity  income/loss  in the Chinese  Joint Venture
Company upon receipt and review of all the relevant  financial  information from
the Chinese Joint Venture Company.

SUBSEQUENT EVENTS
-----------------

On May  11,  2007  the  Company  entered  into  an  acquisition  agreement  (the
"Acquisition  Agreement")  with Sichuan  Valencia  Trading Limited  ("SVTL"),  a
Chinese limited liability company duly organized under Chinese law.

Immediately prior to the execution of the Acquisition Agreement,  SVTL owned 20%
of the total interests, rights, assets, shares, and/or other ownership interests
of True Product ID Technology  (Beijing)  Limited,  formerly known as Sure Trace
Technology  (Beijing) Limited (the "Chinese JV Company"),  a Chinese  technology
limited  liability  corporation duly formed and organized under Chinese law (the
"SVTL 20% Chinese JV Interest").  Under the Acquisition Agreement,  SVTL sold to
the  Company  the STVL  20%  Chinese  JV  Interest  in  return  for 100  million
restricted  common  shares of the  Company.  As set forth in more  detail in the
Acquisition  Agreement  and prior SEC filings,  the 100 million  shares was less
than 50% of the  approximately  209  million  shares  provided  as a dividend to
shareholders of TPID US' former parent, Sure Trace Security  Corporation,  which
resulted  in TPID US' being a separate  independent  entity  entitled to receive
approximately 42.5% of the revenues of the Chinese JV Company.  With its January
2007  acquisition  of 40% of the Chinese JV Company and the  acquisition  of the
SVTL 20% Chinese JV  Interest,  the Company now owns 60% of the total  ownership
interests  of the Chinese JV  Company,  allowing  the  Company  to,  among other
things,  recognize  100% of the revenues of the Chinese JV Company in accordance
with  applicable  consolidation,  revenue  recognition,  accounting,  and  other
principles, guidelines and standards.

Under  the  Acquisition  Agreement,  SVTL  representative,  Sergio  da Luz,  was
appointed to the Company's  Board of Directors,  and SVTL agreed to, inter alia,
standard non-competition and confidentiality provisions.

A copy of the  Acquisition  Agreement is attached as an exhibit to the Company's
Form 8-K filed May 14, 2007.


NOTE G - BRIDGE FINANCING

On January  17,  2007 the  Company  closed an initial  bridge  financing  with a
private  investor for $500,000;  a portion of these  proceeds will go to fulfill
existing orders in China; and the Company has sent a representative  from the US
to Beijing  to work with its  Chinese  joint  venture  partner to fulfill  these
orders.

The  financing  took the form of a  convertible  note with an 8% interest  rate.
Additionally,  investors will receive warrants to purchase  additional shares of
Company's  common stock at a price per share equal to the price per share of the
shares issued in the First Equity  Financing,  with 20% warrant  coverage if the
bridge  converts  within 4 months;  35% warrant  coverage if the bridge converts
within 8 months; and 50% warrant coverage if the bridge converts after 8 months.
The "First  Equity  Financing" is defined as the first  financing  following the
date of Closing  in which the  Company  sells  preferred  stock or other  equity
securities and obtains net proceeds (including debt conversion) in an amount not
less than $2 million  (including the conversion of the Debt). The warrants shall
have a seven-year exercise period.

The Debt  (including  accrued  interest)  shall  automatically  convert into the
Company's  preferred  stock issued in  connection  with the closing of the First
Equity  Financing  at 100% of the price per share paid to the  Company  for such
securities.

If the Debt does not convert in connection  with a First Equity  Financing on or
before  the  Maturity  Date,  the Debt  shall be  converted  into  shares of the
Company's  common stock at a price equal to the average  closing price per share
for the 30day period preceding the Maturity Date.

The  maturity  date is the  earliest  to occur of (i) the date of closing of the
First  Equity  Financing,   (ii)  the  date  of  the  closing  of  a  merger  or
reorganization of the Company with or into any other entity, or a sale of all or
substantially all of the assets of the corporation,  or any other transaction or
series of related transactions in which the Company's  stockholders  immediately
prior to such transaction(s) own immediately after such transaction(s) less than
fifty percent (50%) of the equity securities of the surviving corporation or its
parent or (iii) any time after the second anniversary of the date of Closing.


                                      F-10
<PAGE>

ITEM 2. MANAGEMENT'S  DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS

OF OPERATIONS

On January  17,  2007 the  Company  closed an initial  bridge  financing  with a
private  investor for $500,000;  a portion of these  proceeds will go to fulfill
orders in China and to enhance the ability of the Company and its Chinese  joint
venture partner and their facilities and staff to address growing  opportunities
for our products and services in China and elsewhere.

On a related  front,  the Company  took a step in its  restructuring  efforts by
entering into a January 4, 2007 Restructuring Agreement with Sure Trace Security
Corporation,   Sure  Trace  Asia   Limited  and  William   Chan.   This  initial
restructuring  effort  resulted in the Company's  acquisition  of an initial 40%
interest in the Chinese Joint Venture Company,  which  strengthens the Company's
operations and revenue recognition  ability, and which will enable East and West
to develop  stronger  working  relationships.  Further,  it completes  the steps
envisioned  months ago whereby the  Company  can now grow  separate  and totally
independent  from Sure Trace Security  Corporation  and Sure Trace Asia Limited.
The Company is continuing to further its restructuring  efforts in China. A copy
of the  Restructuring  Agreement is attached as an exhibit to the Company's Form
8-K filed January 10, 2007.

The Restructuring Agreement provided, among other things, that the Company issue
6,000,000 shares of our common stock (valued at $1,320,000),  assume a liability
of  approximately  $319,000 of which  $100,000 paid in the third fiscal  quarter
against the  liability,  with the remainder due through June 30, 2007 and agreed
to pay SSTV  approximately  $1.2  million  within three years of the date of the
Restructuring Agreement. Additionally, the Restructuring Agreement provided that
the Company is not obligated to pay SSTV any accrued  royalties,  which resulted
in the reversal of $637,500  previously  accrued.  The net effect of this was to
record an  approximate  $2.1  million  investment  in joint  venture for our 40%
interest.

In January  2007,  subsequent  to our  acquisition  of the 40%  interest  in the
Chinese  Joint Venture  Company we provided the Chinese  Joint  Venture  Company
$250,000 to help support operations in China.

As set forth above,  on May 11, 2007 the Company  entered  into the  Acquisition
Agreement with SVTL for an additional  20% ownership  interest in the Chinese JV
Company.

Immediately prior to the execution of the Acquisition Agreement,  SVTL owned 20%
of the total interests, rights, assets, shares, and/or other ownership interests
of the Chinese JV Company.  Under the  Acquisition  Agreement,  SVTL sold to the
Company the STVL 20%  Chinese JV  Interest in return for 100 million  restricted
common shares of the Company.  With its January 2007  acquisition  of 40% of the
Chinese JV Company and the acquisition of the SVTL 20% Chinese JV Interest,  the
Company now owns 60% of the total ownership interests of the Chinese JV Company,
allowing the Company to, among other things,  recognize  100% of the revenues of
the Chinese JV Company in  accordance  with  applicable  consolidation,  revenue
recognition, accounting, and other principles, guidelines and standards.


Given the strategic  alliances  already  formed there,  China and its tremendous
market  remain the  immediate  focus and priority  for the Company.  The Company
however is also  cultivating  the  United  States and  European  markets  and is
pursuing  similar  government and industry  strategic  alliances in the U.S. and
Europe.  Our technology  continues to gain respect and  recognition in China and
with  organizations  and  potential  customers  and  applications  in China.  As
reported   on  the   website   sponsored   by   the   Association   of   Chinese
Anti-Counterfeiting Technology,  www.21cata.com.cn,  our technology was recently
recognized by representatives  from the Chinese Ministry of Public Security.  As
reported on the Chinese Joint Venture's website,  the Company's  technology also
received a favorable initial assessment from the Chinese Ministry of Science and
Technology.  For more  information,  see the Chinese Joint Venture's  website at
www.trueproductid.com.

The  Company  continues  to  take  the  necessary  precautions  to  protect  our
intellectual  property through patent  applications and to make certain that our
technology  continues  to evolve  and be state of the art.  As  reported  in the
Company's May 4, 2007 Form 8-K, the Chinese State Intellectual  Property Office,
acting as an  International  Preliminary  Examining  Authority  (IPEA) under the
Patent  Cooperation  Treaty (PCT), has issued a favorable  International  Search
Report (ISR) with respect to the PCT application which the Chinese Joint Venture
filed on August 2, 2006.  In the ISR, the IPEA did not identify any  publication
that,  alone or in  combination,  would  prevent the  invention  as claimed from
meeting the novelty and inventive step requirements for patentability  under the
PCT. While the ISR identified three publications (a Chinese patent, a US patent,
and a published paper), each of these publications was classified as a "category
A" publication  designating it as "a document  defining the general state of the
art which is not considered to be of particular relevance." The application will
be further examined at the national/regional  stage, and additional publications
affecting  patentability  may be identified at that time.  The Company  believes
that the favorable ISR is a great development, bodes well for the future success
of the application  and the  patentability  of our technology,  and represents a
significant  step in  protecting  its  technology  worldwide and in securing its
place as a global leader in the authentication and anti-counterfeiting industry.


<PAGE>

Among the  industries/applications  in China  which the  Company and its Chinese
joint  venture  partner  have  been  approached  to use our  technology  are (1)
automobile,  motorcycles  and  automobile/motorcycle  parts  and auto  insurance
policies and other  documentations;  (2) cigarettes;  (3) currency,  checks, and
other  financial  documentation;  (4)  computer  software,  hardware,  and other
electronics;  (5) national  welfare and sports lottery  tickets;  (6) government
records  and other  items,  such as property  records,  official  invoices,  and
military  uniforms;  (7)  sports  tickets;  (8) soft  drink,  liquor,  and other
beverages; (9) art and antiques; and (10) building-related materials.

Our cash balance as of March 31, 2007 was $58,030. The majority of the March 31,
2007 cash balance was due to a short-term  loan in March 2007 from our President
and Chief Executive  Officer.  Of the $500,000 raised in the January 2007 bridge
financing;  $250,000 was loaned to the joint venture to provide working capital,
$100,000 was paid against the $319,000  assumed  liability  and the remainder of
approximately  $150,000 was utilized to pay accounts payable generated since the
change in control in March 2006.

Since the change in control of the Company on March 16, 2006,  the  employees of
the Company have not received any payroll. It is the Company's intention to seek
strategic partnerships that result in an infusion of cash into the Company.

Based  upon  our  business  plan  for the  current  year we do not  expect  that
significant expenditures for the purchase of plant and equipment or research and
development as our existing products are not labor intensive. We expect that our
existing  cash  balances and cash flows from  operations  (as of March 31, 2007)
will not be sufficient to finance our working  capital and capital  expenditures
requirements  through  Fiscal  2007.  We intend to seek  capital via the sale of
shares in the  equity  markets or from cash  generated  from  product  licensing
transactions. However, if events occur or circumstances change such that we fail
to meet our  operating  plan as  expected,  we may require  additional  funds to
support our working  capital  requirements or for other purposes and may seek to
raise  additional  funds through  public or private  equity or debt financing or
from other sources. If additional financing is needed, we cannot be assured that
such financing will be available on commercially reasonable terms or at all.

Starting March 2006,  James MacKay  ("MacKay")  agreed to serve as the Company's
Chairman  of the  Board  of  Directors  for a  three-year  term  with an  annual
compensation  of $300,000.  As reported in the  Company's  Form  10-KSB/A  filed
November  13,  2006,  the Company and MacKay  entered  into a formal  consulting
agreement,  memorializing  their  arrangement,  on November  11, 2006. A copy of
MacKay's November 11, 2006 Consulting  Agreement with the Company is attached as
an exhibit to the Company's  November 13, 2006 Form 10-KSB/A.  At March 31, 2007
Mr. MacKay is owed $312,500 representing all compensation earned by him since he
joined the Company.  On November 13, 2006 Mr. MacKay vested 39,559,961 shares of
the Company's common stock as part of the aforementioned Services Agreement. The
common  shares of the  Company's  stock  closed  trading on November 13, 2006 at
$0.07 per share  resulting in a valuation of  $2,769,197,  which was expensed in
the quarter ending  December 31, 2006. Mr.  MacKay's common shares vested to him
prior to the vesting of common shares to Mr. Bendis.

On March 12, 2007,  James MacKay  resigned as the interim  Chairman of the Board
and a director of the Company and that the Company's Chief Executive Officer and
President,  Richard A. Bendis,  has  replaced Mr.  MacKay as the Chairman of the
Board.  Mr. MacKay will continue to support the Company's  initiatives  in China
and elsewhere.

In March 2006, we entered into an Executive Employment Agreement with Richard A.
Bendis ("Bendis"),  where Bendis will serve as our President and Chief Executive
Officer for a three-year  term, with annual  compensation of $500,000.  At March
31, 2007 Mr. Bendis is owed $520,833 representing all compensation earned by him
since  he  joined  us.   Additionally,   accrued   liabilities  include  $33,437
representing   unreimbursed  employee  expenditures  primarily  for  travel.  On
November 13, 2006 Mr.  Bendis  vested  30,329,303  shares of our common stock as
part of the  aforementioned  Executive  Employment  Agreement.  Our common stock
closed trading on November 13, 2006 at $0.07 per share  resulting in a valuation
of $2,123,051, which was expensed in the quarter ending December 31, 2006.

ITEM 3.  CONTROLS AND PROCEDURES

Richard A.  Bendis,  the  Company's  Chief  Executive  and  Principal  Financial
Officer,  has evaluated the effectiveness of the Company's  disclosure  controls
and  procedures  as of the end of the period  covered by this  report and in his
opinion,  the Company's  disclosure controls and procedures ensure that material
information relating to the Company is made known to them by others within those
entities, particularly during the period in which this report is being prepared,
so as to allow timely decisions regarding required disclosure.  To the knowledge
of Mr. Bendis there has not been any change in the Company's  internal  controls
over  financial  reporting  during the  quarter  ended  March 31,  2007 that has
materially affected, or is reasonably likely to materially affect, the Company's
controls.




<PAGE>



                                    PART III


ITEM 6. EXHIBITS AND REPORTS ON FORM 8 K



 (a) Exhibits



 Number           Title

 ------           -----



   31             Rule 13a-14(a) Certifications



   32             Section 1350 Certifications




<PAGE>




                                   SIGNATURES





In accordance  with the  requirements  of the Exchange Act, the  Registrant  has
caused this report to be signed on its behalf by the undersigned, thereunto duly
authorized.



                                    True Product ID, Inc.

May 14, 2007                        /s/ Richard A. Bendis
                                        -----------------
                                        Richard A. Bendis
                                        Chairman of the Board, President & CEO