[DO NOT PUBLISH]

IN THE UNITED STATES COURT OF APPEALS
FOR THE ELEVENTH CIRCUIT

________________________ No. 14

- 11 466 Non

- Argument Calendar

________________________ D.C. Docket No. 1 :13

- c v - 22541

- MGC

NEW WAVE INNOVATIONS, INC. , Plaintiff

- Appell ant ,
versus JAMES MCCLIMOND, an individual, MR. FOAMER, INC., a Florida corporation, CAR WASH EXPERTS, INC., a Florida corporation , Defendant s - Appell ees .

________________________ Appeal from the United States District Court for the South ern District of Florida

________________________ ( January 21, 2015 ) Case: 14-11466 Date Filed: 01/21/2015 Page: 1 of 42 Before HULL, MARCUS , and ANDERSON , Circuit Judges.
PER CURIAM: New Wave Innovations appeals the district court’s adoption of the magistrate judge’s recommendation of denial of New Wave’s motion for Preliminary Injunction. New Wave argues that the court erred when it accepted the magistrate judge’s finding that New Wave failed to show use of the “Mr. Foamer” mark in commerce in connection with the sale of any good or service and that New Wave could o nly establish de minimis or token use of the mark.
New Wave brought suit against the Appellees for trademark infringement, unfair competition/false designation of origin, unfair competition/trade dress infringement, violation of the Florida Deceptive and Unfair Trade Practices Act, and breach of confidential busin ess relationship. It moved for a preliminary injunction, seeking to enjoin Appellees from operatin g any business using the
name Mr . F oamer or using the name in conjunction with its business. New Wave asserts that it used the name Mr. Foamer before Appell ees did and that Appellees’ use of the name has caused confusion. Specifically, New Wave used the name in a Christmas card that it sent in November 2011; the card depicted a foam generator as a cartoon character and said “Christmas Wishes from Mr. Foamer. ” Appellees incorporated Mr. Foamer, Inc., in July 2012.

Case: 14-11466 Date Filed: 01/21/2015 Page: 2 of 43 We review the district court ’ s decision to deny a preliminary injunction for abuse of discretion. Forsyth Cnty. v. U.S. Army Corps of Eng ’ rs , 633 F.3d 1032, 1039 (11th Cir. 2011). We review the c ourt ’ s findings of fact for clear error and its legal conclusions de novo. Id. “This scope of review will lead to reversal only if the district court applies an incorrect legal standard, or applies improper procedures, or relies on clearly erroneous fact finding, or if it reaches a conclusion that is clearly unreasonable or incorrect.” Schiavo ex rel. Schindler v. Schiavo , 403 F.3d 1223, 1226 (11th Cir. 2005) (per curiam). A party seek ing a preliminary injunction must establish that “(1) it has a substantial likelihood of success on the merits; (2) irreparable injury will be suffered unless the injunction issues; (3) the threatened injury to the movant outweighs whatever damage the propose d injunction may cause the opposing party; and (4) if issued, the injunction would not be adverse to the public interest.” Siegel v. LePore , 234 F.3d 1163, 1176 (11th Cir. 2000) (en banc) (per curiam). “[A] preliminary injunction is an extraordinary and dr astic remedy not to be granted unless the movant clearly established the ‘burden of persuasion’ for each prong of the analysis.” Am.’ s Health Ins. Plans v. Hudgens , 742 F.3d 1319, 1329 (11th Cir. 2014) (quoting Siegel , 234 F.3d at 1176). A party who bri ng an action for trademark infringement must show “ that its mark has priority and that the defendant ’ s mark is likely to cause cons umer

Case: 14-11466 Date Filed: 01/21/2015 Page: 3 of 44 confusion. ” Frehling Enters., Inc. v. Int’l Select Grp., Inc. , 192 F.3d 1330, 1335 (11th Cir. 1999). Trademark rights are gained in the common law via actual prior use in commerce. Tally

- Ho, Inc. v. Coast Comm. Coll. Dist. , 889 F.2d 1018, 1022 (11th Cir. 1990). We have stated that, “[i]n general, uses that are de minimis may not establish trademark ownership rights.” Planetary Motion, Inc. v. Techplosion,
Inc. , 261 F.3d 1188, 1196 (11th Cir. 2001). The district court did not abuse its discretion. New Wave used the mark a single time, in a Christmas card that purpor tedly contained a coupon; this coupon and its terms have not been entered into evidence. Thus we do not know how the coupon acted in placing Mr. Foamer in commerce. The card did not infer that New Wave had a new name or was marketing a product with the n ame Mr. Foamer; it was a cartoon of one of its products in a Santa hat with a greeting attached. As such, it was a de minimis use of the mark. 1 Thus, New Wave has not established trademark ownership rights and has not demonstrated substantial likelihood of success on the merits.
AFFIRMED.

1 We reject New Wave’s reliance on the Trademark Manual of Examining Procedure for its discussion of token use in this context. The discussion in the manual is about seasonal products, not a seasonal ad campaign. New Wave’s Christmas card was not akin to “test markets, infrequent sales of large of exp ensive items, or ongoing shipments of a new drug to clinical investigators.” TMEP § 902.02 (citing S. Rep. No. 515, 100th Cong. 2d Sess. 44

- 45 (1988)). Case: 14-11466 Date Filed: 01/21/2015 Page: 4 of 4