### APPLICATION UNDER SMALL COMMUNITY AIR SERVICE DEVELOPMENT PROGRAM

DOCKET DOT

- OST -2014-0133

SUMMARY INFORMATION 1



### All applicants must submit this Summary Information schedule, as the application coversheet , a completed standard form SF424 and the full application proposal on www.grants.gov

. For your preparation convenience, this Summary Information schedule is located at http://www.dot.gov/policy/aviation- policy/small -community- rural

- air

- service/SCA SDP

A. P ROVIDE THE LEGAL SPO NSOR AND ITS DUN AND BRADSTREET 

### (D&B) DATA UNIVERSAL

NUMBERING SYSTEM 

### (DUNS) NUMBER 

### , INCLUDING 

### +4, EMPLOYEE IDENTIFICAT ION NUMBER 

### (EIN) OR TAX ID



### . Legal Sponsor Name:
Name of Signatory Party for Legal Sponsor:

DUNS Number:

EIN/Tax ID:

B. L IST THE 

### N AME OF THE COMMUNITY OR CONSORTIUM OF COM MUNITIES APPLYING 

### : 1.____________________________________________________
2.____________________________________________________
3.____________________________________________________
4.____________________________________________________

C. P ROVIDE THE FULL AIRP ORT NAME AND 

### 3-L ETTER 

### IATA A IRPORT 

### C ODE FOR THE

APPLICANT 

### ( S 

### ) AIRPORT 

### ( S 

### ) (O NLY PROVIDE CODES FOR THE AIRPORT 

### ( S 

### ) THAT ARE ACTUALLY

SEEKING SERVICE 

### ).

1. 2

. 3

. 4

.

1 Note that the Summary Information does not count against the 20

- page limit of the SCASDP application.

### D OES THE AIRPORT SEEKING SERVICE HOLD AN AIRPORT OPERATING CERTIFICATE ISSUED BY

THE 

### F EDERAL 

### A VIATION 

### A DMINISTRATION UNDER 

### 14 CFR P ART 

### 139? (I F 

### “N O 

### ”, P LEASE

EXPLAIN WHETHER THE AIRPORT INTENDS TO APPLY FOR A CERTIFICATE OR WHETHER AN

APPLICATION UNDER 

### P ART 

### 139 IS PENDING 

### .)

Yes No (explain)

______________________________________________________________________________

______________________________________________________________________________ D. L IST THE 

### 2- DIGIT CONGRESSIONAL DISTRICT CODE APPLIC ABLE TO THE SPONSORI NG

ORGANIZATION 

### , AND IF A CONSORTIUM 

### , TO EACH PARTICIPATING COMMUNITY



### . 1. 2

. 3

. 4

.

E. A PPLICANT 

### I NFORMATION 

### : (C HECK 

### A LL 

### T HAT 

### A PPLY 

### )

Not a Consortium Interstate Consortium Intrastate Consortium
Community currently receives subsidized Essential Air Service
Community (or Consortium member) previously received a Small Community Air Service Development Program Grant

If previous recipient: Provide year of grant(s) :_______________________________; and, the text of the grant agreement section(s) setting forth the scope of the grant project :

_________________________________________________________________________

_________________________________________________________________________

_________________________________________________________________________

_________________________________________________________________________

_________________________________________________________________________

F. P UBLIC 

### /P RIVATE 

### P ARTNERSHIPS 

### : (L IST 

### O RGANIZATION NAMES 

### )

PUBLIC PRIVATE

1. 1.

2. 2.

3. 3.

4. 4.

5. 5.

### G. P ROJECT 

### P ROPOSAL 

### :
1. G RANT 

### G OALS 

### : ( CHECK ALL THAT APPLY 

### )

Launch New Carrier Secure Additional Service Upgrade Aircraft

First Service New Route Service Restoration Regional Service Surface Transportation Professional Services 2



### Other (explain below)

2. F INANCIAL 

### T OOLS 

### T O 

### B E 

### U SED 

### : ( CHECK ALL THAT APPLY 

### )

Marketing (including Advertising): promotion of the air service to the public

Start

- up Cost Offset : offsetting expenses to assist an air service provider in setting up a new station and starting new service (for example, ticket counter reconfiguration)

R evenue Guarantee : an agreement with an air service provider setting forth a minimum guaranteed profit margin, a portion of which is eligible for reimbursement by the community

Recruitment of Air Carrier: air service development activities to recruit new air service, including expenses for airport marketers to meet with air service providers to make the

case for new air service

Fee Waivers : waiver of airport fees, such as landing fees, to encourage new ai r service; counted as in-kind contributions only Ground Handling Fee : reimbursement of expenses for passenger, cabin, and ramp (below wing) services provided by third party ground handlers

Travel Bank: travel pledges, or deposited monetary funds, from pa rticipating parties for the purchas e of air travel on an air carrier , with defined procedures for the subsequent use of the pledges or the deposited funds; counted as in-kind contributions only

2 “Professional Services” involve a community contracting with a firm to produce a product such as a marketing plan, study, air carrier proposal, etc.

### Other (explain below)

______________________________________________________________________________

______________________________________________________________________________

H. E XISTING 

### L ANDING 

### A IDS AT 

### L OCAL 

### A IRPORT 

### :
Full ILS Outer/Middle Marker Published Instrument Approach

Localizer Other (specify)

I. P ROJECT 

### C OST 

### : D O NOT ENTER TEXT IN SHADED AREA



### L INE 

### D ESCRIPTION 

### S UB 

### T OTAL 

### T OTAL 

### A MOUNT



### 1 Federal amount requested

2 State cash financial contribution
Local cash financial contribution

3a Airport cash funds

3b Non

- airport cash funds

3 Total local cash funds ( 3a + 3b )

4 TOTAL CASH FUNDING ( 1+2+3 )

In

- K ind contribution

5 a Airport In

- Kind contribution **

5b Other In

- Kind contribution **

5 TOTAL IN

- KIND CONTRIBUTION
( 5a + 5b )

6 TOTAL PROJECT COST ( 4+ 5 )

J. IN- KIND CONTRIBUTIONS**
For funds in lines 5a (Airport In

- Kind contribution) and 5b (Other In

- Kind contribution), please describe the source(s) of fund(s) and the value ($) of each.

### K. I S 

### T HIS 

### A PPLICATION 

### S UBJECT 

### T O 

### R EVIEW 

### B Y AN 

### A FFECTED 

### S T ATE 

### U NDER 

### E XECUTIVE


### O RDER 

### 12372 P ROCESS 

### ?

a. This application was made available to the State under the Executive Order 12372
Process for review on (date) _____________.

b. Program is subject to E.O. 12372, but has not been selected by the S tate for review.

c. Program is not covered by E.O. 12372.

L. I S 

### T HE 

### L EAD 

### A PPLICANT OR 

### A NY 

### C O 

### -A PPLICANTS 

### D ELINQUENT 

### O N 

### A NY 

### F EDERAL 

### D EBT 

### ?
(I F 

### “Y ES 

### ”, P ROVIDE 

### E XPLANATION 

### )

No Yes (explain)

______________________________________________________________________________

______________________________________________________________________________ APPLICATION CHECKLIST

I NCLUDED ? I TEM

For Immediate Action Determine Eligibility

New Grants.gov users must r egister with www.grants.gov

. Existing Grants.gov users must verify ex isting www.grants.gov account has not expired and the Authorized Organization R epresenta tive (AOR) is current

. For Submission by 5:00 PM EDT on July 31, 2014 Communities with active SCASDP grants: notify DOT/X50 of intent to terminate existing grant in order to be eligible for selection in FY2014 Complete Application for Federal Domestic Assistance (SF424) via www.grants.gov

S ummary Information schedule complete and used as cover sheet (see Appendix B )

A pplication of up to 20 one - sided pages (excluding any letters 

### from the community or an air carrier showing support for the application ) , to include:

• A description of the community’ s air service needs or deficiencies

.

• A strategic plan for meeting those needs under the Small Community Program

.

• A detailed description of the funding necessary for implementation of the community's project.

• An explanation of how the proposed project differs from any previous projects for which the community received SCASDP funds (if applicable).

• Designation of a legal sponsor responsible for adminis tering the program

.

• A motion for confidential treatment (if applicable)

– see Appendix D below.Small Community Air Service Development Program OST

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## Grant Application Under The


# Small Community Air Service Development Grant Program

Docket DOT

- OST

- 2014

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# Jackson

- Medgar Wiley Evers International Airport (

JAN )

Jackson, Mississippi

DUNS # 7844257380000 Congressional District # MS

- 03Grant Application of the Jackson Municipal Airport Authority (JMA A )

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## Table of Contents

TECHNICAL OUTLINE

................................ ................................ ................................ .. 3

P

AST S MALL C OMMUNITY A IR S ERVICE G RANTS

................................ ................................ ......... 3 E LIGIBILITY

................................ ................................ ................................ ...................... 3

STATEMENT OF THE D EFICIENCY

................................ ................................ ............... 4

P LUMMETING T RAFFIC & S ERVICE L EVELS

................................ ................................ ................. 4 L OSS OF S OUTHWEST = L OSS OF F ARE D ISCIPLINE

................................ ................................ ..... 5

THE JACKSON MARKET

................................ ................................ ............................... 7

A IR S ERVICE R ECRUITMENT & R ETENTION A RE T OP P RIORITIES

................................ .................... 7

SUMMARY OF GRANT REQ UEST

................................ ................................ ................ 10

T HE G RANT

- B ASED S OLUTION

................................ ................................ ............................. 10 F U NDING D ISTRIBUTION

................................ ................................ ................................ ..... 11 P OST

- G RANT S UPPORT

................................ ................................ ................................ ....... 12

APPENDIX A LLEGIANT MARKETING PLANSmall Community Air Service Development Program OST

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## Technical Outline

A

. Jackson

- Medgar Wiley Evers International Airport

Point of Contact For This Application :

Mr. Dirk Vanderleest CEO Jackson Municipal Airport Authority 100 International Dr. Suite 300 Jackson, MS 39208

B . Additional Community Members

The Greater Jackson Chamber of Commerce is the community representative of this application

C . Project Sponsor

The Jackson Municipal Airport Authority (JMAA) is the sponsor of this application, and will be responsible for all grant administration responsibilities.

D . Project Description :

The continued consolidation of the US airline industry has resulted in Southwest Airlines’ determination to cease service at Jackson. J MAA has held preliminary discussions with Allegiant to fill in part of the service deficiency caused by the Southwest departure , with leisure flights t o points in Florida . The airport and the community are seeking a grant in the amount of $ 2 00,000 to provide funding to support the first year of ground handling for Allegiant

. This will be matched by $ 4 0,000 in local community funding.



### Past Small Community Air Service Grants

Jackson was awarded a grant to implement and support nonstop service to New York/Newark. The service was initially a success, but the costs of operation were increasingly hampered by the congestion and air traffic control issu es in the New York area, ultimately making the economics of the flight untenable for the operator, Continental.



### Eligibility

Jackson Municipal Airport Authority is fully compliant with the eligibility requirements as outlined in the Docket

. The departure of Southwest Airlines has left a major air service deficiency at Jackson.Grant Application of the Jackson Municipal Airport Authority (JMA A )

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## Statement of The Deficiency

In June of 2014, Southwest Airlines ended almost 20 years of service at Jackson, citing a need to shift aircraft resources as a result of its acquisition of AirTran Airways

. The airline had provided the region with nonstop low

- fare service to Chicago , Houston, Baltimore and Orlando.

This grant application is intended to assist Allegiant to enter the Jackson market and restore low fare service to Florida. While Orlando was the destination for Southwest, the nature of Florida leisure traffic

– which tends to choose destinations on the basis of fares

– would allow another airline to fill this gap with service to St. Petersburg

- Clearwater International Airport ( PIE )

, Fort Lauderdale

- Hollywood International airport ( FLL ) or Orlando Sanford Intern ational Airport (SFB). The grant requested is structured to recruit another “Low Cost Carrier” (LCC) to restore the traffic and fare viability that were lost with the merger

induced removal of Southwest from the JAN market.



### Plummeting Traffic & Service Levels

The consolidation and mergers in the airline industry have not been positive for Jackson. Subsequent to the Southwest (WN) pull

- down, the airport will see a 35% drop in capacity , and a 30% decline in flight departures. 1

1 Source; Airline schedule filings analyzed by Aviation DataMiner. Carrier Hub 2010 2014 Change % Change 2010 2014 Change % Change

AA 1,405 1,292 (113) -8.0% 69,020 64,294 -4,726 -6.8%

DFW 1,405 1,292 (113) -8.0% 69,020 64,294 -4,726 -6.8% CO 836 (836) -100.0% 41,800 -41,800 -100.0%

IAH 836 (836) -100.0% 41,800 -41,800 -100.0% DL 2,519 1,218 (1,301) -51.6% 161,023 140,036 -20,987 -13.0%

ATL 1,537 1,218 (319) -20.8% 105,458 140,036 34,578 32.8%

DCA 155 (155) -100.0% 9,810 -9,810 -100.0%

DTW 299 (299) -100.0% 17,653 -17,653 -100.0%

MEM 528 (528) -100.0% 28,102 -28,102 -100.0% UA 1,352 1,352 67,600 67,600

IAH 1,015 1,015 50,750 50,750

ORD 337 337 16,850 16,850 US 653 836 183 28.0% 32,650 44,140 11,490 35.2%

CLT 653 652 (1) -0.2% 32,650 34,940 2,290 7.0%

DCA 184 184 9,200 9,200 #NUM! WN 1,339 (1,339) -100.0% 182,798 -182,798 -100.0%

BWI 299 (299) -100.0% 40,888 -40,888 -100.0%

HOU 520 (520) -100.0% 70,940 -70,940 -100.0%

MCO 184 (184) -100.0% 25,103 -25,103 -100.0%

MDW 336 (336) -100.0% 45,867 -45,867 -100.0% 6,752 4,698 (2,054) -30.4% 487,291 316,070 -171,221 -35.1% Total Jackson Air Service Capacity Comparison - Second Half 2014 v Second Half 2010 Departures Seats The decision to delete Southwest

from JAN was entirely due to airline

- centric issues, and not the

viability of the market.Grant Application of the Jackson Municipal Airport Authority (JMA A )

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It is also noted that in the last four years, due to airline consolidation

– including the Southwest pull

- down

– Jackson h as lost service to Detroit, Memphis, Houston/Hobby, Baltimore/Washington, Chicago/Midway, and Orlando.

This has created a major shortfall in air service at Jackson, and one that can be partially resolved with Allegiant service to Florida.



### Loss of Southwest = Loss of Fare Discipline

A review of the market shares for carriers in the full year 2013 shows the importance of Southwest (WN) to the Jackson market.

Of key importance are the comparative fares, and the fact that 57% of all Southwest (WN) pass engers were originating their trip at JAN

– meaning, they were locally

- generated. These passengers will need to now use other incumbents

– all of which have much higher fares:

In & Outbound

Carrier Psgr PDEW Originating AVG TTL OW Fare % Net. Rev. Nonstop Yield

AA 184,993 253.4 51.0% $275.78 18.1% 25.24¢
DL 363,492 497.9 54.3% $296.99 36.8% 31.57¢
UA 131,731 180.5 48.7% $264.58 12.3% 25.15¢
US 132,417 181.4 48.5% $272.58 12.9% 27.49¢
WN 307,129 420.7 57.0% $196.00 19.9% 23.87¢ Avg JAN 1,119,773 1,533.9 53.1% $259.73 100.0% 27.21¢ Airline Share at Airport

2013Q01 to 2013Q04 Airport: JAN



### $275.78 $296.99

$264.58 $272.58



## $196.00 $259.73

$150.00 $170.00 $190.00 $210.00 $230.00 $250.00 $270.00 $290.00 $310.00



### AA DL UA US WN Avg JANGrant Application of the Jackson Municipal Airport Authority (JMA A )

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Note that Delta’s average fare in 2013 was over 51% higher than that of South west, and it is a certainty that the consumers that used Southwest will now pay much higher fares

. 2

The loss of Southwest service to Orlando

– where that carrier captured over 73% of the market

– will also end fare discipline and result in higher consumer costs. A look at average one

- way fares, inclusive of federal fees and taxes again demonstrates how i mportant this gran t will be to the region:

With the loss of Southwest (WN) , it will be natural for Delta

– the #2 carrier in the market

– to raise fares not only to Orlando, but to other Florida points where the “ shadow

- effect ” of WN flights to Orlando had an effect on ticket prices

.

2 Full year 2013 data, expressed as average OW fares inclusive of federal fees and taxes. $209.08 $218.09 $212.10



# $166.53

$125.00 $135.00 $145.00 $155.00 $165.00 $175.00 $185.00 $195.00 $205.00 $215.00 $225.00

Delta United US Airways Southwest 

## Orlando Fares

- 2013 Without Southwest, Jackson can expect to see overall fares

– particularly to Florida

– go up

significantly.Grant Application of the Jackson Municipal Airport Authority (JMA A )

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## The J ackson Market

Jackson

- Medgar Wiley Evers International Airport (JAN) is currently served by four network airline systems. These are American, Delta, United, and US Airways.

Until June of 2014

, Southwest provided low

- fare service to Florida, which as noted above, was successful and provided a demonstrable measure of fare discipline in the JAN marketplace.

The decision by Southwest resulted in Jackson losing nonstops to three of that carriers de facto connecting hubs

– Chicago/ Midway (MDW)

, Baltimore/Washington International (BWI) , and Houston/Hobby (HOU)

, plus loss of nonstop service to Florida with the loss of nonstop flights to Orlando International (MCO)

.



### Air Service Recruitment & Retention Are Top Priorities

While the Jackson Municipal Airport Authority has worked diligently to build service to and through incumbent’s connecting hubs, there is noGrant Application of the Jackson Municipal Airport Authority (JMA A )

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full

- schedule airline that has a connecting hub in Florida that can support Jackson nonstops. 3

It is emphasized that this loss of service has been experienced in spite of the strength of the Jackson economy. This grant will help reverse this situation.

Just the nonstop markets deleted by Southwest alone represent almost half of the top 10 Origin and D estination (O&D) passengers, and over 20% of the total 2013 market traffic. In the case of Houston/Hobby (HOU) and Chicago/Midway (MDW)

, Southwest was the sole carrier, and there are no other airlines in the US system that have substantial flight operations at these airports. Therefore, a replacement carrier to thes e points is non

- existent.

3 American has a Latin American hub at Miami, which is not viable for the size of the Jackson market.

Rank Market Psgr PDEW % Originating % of JAN O&D Pax

1 HOU 77,214 105.8 52.2% 6.9%
2 MCO 65,841 90.2 72.4% 5.9%
3 DCA 57,093 78.2 59.2% 5.1%
4 DFW 54,375 74.5 42.3% 4.9%
5 IAH 43,942 60.2 44.7% 3.9%
6 BWI 43,518 59.6 47.4% 3.9%
7 MDW 41,726 57.2 56.6% 3.7%
8 ATL 38,360 52.5 41.3% 3.4%
9 LAX 27,915 38.2 49.1% 2.5%
10 LGA 26,764 36.7 65.8% 2.4%
Totals 476,747 653.1 53.7% 42.6%Grant Application of the Jackson Municipal Airport Authority (JMA A )

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The above map shows the loss of the Southwest service, which was in addition to the end of Delta service to Memphis, which unlike the Southwest ( WN ) routes, carried less local O&D.

The J ackson Municipal Airport Authority (JMAA) is making progress with incumbents to stabili ze service levels, and add at least marginal additional capacity, but there are no airlines other than Allegiant that are interested in implementing nonstops to Florida to replace Southwest. For this reason, the grant requested is critical in revers ing this air service deficiency.Grant Application of the Jackson Municipal Airport Authority (JMA A )

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## Summary of Grant Request

The situation at Jackson is one for which the Small Community Air Service Development Program was designed.

• It now has a situation where fares are definitely going up materially, with the end of Southwest service.

• It has a very clear and material deficiency in air service

. Over 20% of the airport’s O&D traffic has been eliminated due to decisions by Southwest A irlines in the wake of that carrier’s merger with AirTran.

• One part of the deficiency

– loss of fare

- reasonable service to Florida

- can be remedied easily with this grant.

J ackson Municipal Airport Authority ( J MAA ) and the Community would respectfully ask the Department to carefully review this document, and allow JAN to demonstrate how the SCASD program can benefit small communities.



### The Grant

- Based Solution

J MAA has engaged in preliminary discussions with Allegiant, the country’s leading air

- based travel company. Allegiant has expressed an interest in filling the gap in the important Jackson

- Florida market.

The airline, however, is requesting incentives to enter the Jackson market. In particular, risk

- offsets for ground handling at the airport. To this end, the ai rport is proposing a grant in the amount of $200,000 to cover these costs for a schedule pattern of two flights per week for the first year of operations. Additional flights (which the airport feels are highly probable after service is established) would b e at the airline’s own expense. 4

In addition, the community will match the grant with $ 4 0,000, for a total of $2 4 0,000.

The proposed structure of the funding will be as follows:

• The ground handling costs

– ground handling at Jackson , baggage handling an d airport passenger processing will be offset by up to a maximum of $ 2,000 per flight, operated with MD

- 80 or A

319/320 equipment. Fueling into

- plane charges will be considered as part of the risk

- offset, however

, items such fuel, inflight

4 Allegiant typically opens a new market with 2

– 3 weekly flights.Grant Application of the Jackson Municipal Airport Authority (JMA A )

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catering, on

- ca ll maintenance and passenger amenities will not be covered.

• The Department will be provided with an itemized accounting of the fees and charges to reimbursed to the airline, with a deduction for the local match, on a quarterly basis.

• The airline will sc hedule at least two weekly flights to a key Florida destination

– Orlando, St. Petersburg, Ft. Lau derdale, or another major leisure destination.

• All expense factors will be covered/reimbursed at cost to the airline.

• The community will apply $3 2 ,000 of t he total funding to a regional marketing and advertising program to assure the flights have rapid traffic build.

• The maximum exposure of this program will be based on $2,000 per flight operation (one rotation) based on a min imum commitment by Allegiant for 2 weekly flights. It is expected that the airline will add additional flights. However, only two weekly rotations will be covered, and only for the first year of operations.

J MAA and the commu nity have carefully reviewed the history of Allegiant service at points across the nation, and are fully versed in marketing and support mechanisms that can successfully retain Allegiant service.



### Funding Distribution

The payment mechanism will be ve ry straight

- forward. The $2,000 support cap per fight is an upper estimate, and the actual may be less.

JMAA will directly be invoiced and pay for the services covered in the agreement with Allegiant. JMAA will keep an accounting of rages and fees

nor mally collected from air carriers and will designate those costs as in

kind contributions to support Allegiant. The accounting under the grant award will be settled on a three

- month basis, including marketing expenditures. JMAA will make all efforts to assure that all areas of Application Grant Funds Local Match Total

Risk-Abatement $173,333 $34,667 $208,000 Marketing $26,667 $5,333 $32,000

Totals $200,000 $40,000 $240,000Grant Application of the Jackson Municipal Airport Authority (JMA A )

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operations under this agreement will be accomplished in the most cost

efficient manner possible.



### Post

- Grant Support

The expectation is that the strength of the Jackson economy will result in further additions to the Allegian t system, such as has been experienced at other points on the carrier’s system.

The community stands ready to assure that the service incubated by this grant develops into a permanent part of the Jackson air service base. In this regard, the airport’s cur rent air service marketing program

– available to all incumbent and qualifying new entrants

– will be applied to assist Allegiant in not only maintaining the initial service, but also potentially adding additional destinations.Grant Application of the Jackson Municipal Airport Authority (JMA A )

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## Appendix

- ALLEGIANT MARKETING PLAN

Marketing proposal for anticipation of Allegiant entering the Jackson, MS market.
Marketing Budget: $3 2
, 000.00

Traditional Media COST

WLBT/Fox 4 0, WAPT, WJTV, Clarion Ledger, Free MS Business Journal, Jackson Free Press Jackson Advocate, MS Link, Gannett, Rankin Record, MS Public Broadcasting

• Develop “coming soon” press release and Pre Allegia nt story pitch for broadcast. Social Media COST
JMAA Facebook/JMAA website/I fly Jackson.com ad placement $300.00

Twitter

• Produce in

- house Allegiant Facebook video

• Create social media Allegiant banner ad

• Create Allegiant Twitter content

- “follow us"

Cable Television/Broadcast TV/Internet Branding COST

• Produce in

- house 30 sec ond paid cable commercials $3

, 000

• Broadcast Television Commercials $5

, 000

• Produce in

- house Allegiant graphic/logo $3

, 000
MS

- News Now internet advertisement

BILLBOARDS COST

• Allegiant “coming soon“ digital billboards $20,700

Allegiant Ceremony COST

• Allegiant opening day ribbon cutting/media blitz Free

TOTAL: $32,000.00