APPLICATION UNDER

SMALL COMMUNITY AIR SERVICE DEVELOPMENT PROGRAM

DOCKET DOT-OST-2014-0133 

SUMMARY INFORMATION1

All applicants must submit this Summary Information schedule, as the application 

coversheet, a completed standard form SF424 and the full application proposal on 

www.grants.gov. 

For your preparation convenience, this Summary Information schedule is located at 

http://www.dot.gov/policy/aviation-policy/small-community-rural-air-service/SCASDP

A. PROVIDE THE LEGAL SPONSOR AND ITS DUN AND BRADSTREET (D&B) DATA UNIVERSAL 

NUMBERING SYSTEM (DUNS) NUMBER, INCLUDING +4, EMPLOYEE IDENTIFICATION NUMBER 

(EIN) OR TAX ID.

Legal Sponsor Name: 

Name of Signatory Party for Legal Sponsor:

DUNS Number:

EIN/Tax ID:

B. LIST THE NAME OF THE COMMUNITY OR CONSORTIUM OF COMMUNITIES APPLYING: 

1.____________________________________________________ 

2.____________________________________________________ 

3.____________________________________________________ 

4.____________________________________________________ 

C. PROVIDE THE FULL AIRPORT NAME AND 3-LETTER IATA AIRPORT CODE FOR THE 

APPLICANT(S) AIRPORT(S) (ONLY PROVIDE CODES FOR THE AIRPORT(S) THAT ARE ACTUALLY 

SEEKING SERVICE).

1. 2.

3. 4.

 

1 Note that the Summary Information does not count against the 20-page limit of the SCASDP application.
DOES THE AIRPORT SEEKING SERVICE HOLD AN AIRPORT OPERATING CERTIFICATE ISSUED BY 

THE FEDERAL AVIATION ADMINISTRATION UNDER 14 CFR PART 139? (IF “NO”, PLEASE 

EXPLAIN WHETHER THE AIRPORT INTENDS TO APPLY FOR A CERTIFICATE OR WHETHER AN 

APPLICATION UNDER PART 139 IS PENDING.) 

Yes No (explain)

______________________________________________________________________________

______________________________________________________________________________ 

D. LIST THE 2-DIGIT CONGRESSIONAL DISTRICT CODE APPLICABLE TO THE SPONSORING 

ORGANIZATION, AND IF A CONSORTIUM, TO EACH PARTICIPATING COMMUNITY.

1. 2.

3. 4.

E. APPLICANT INFORMATION: (CHECK ALL THAT APPLY) 

Not a Consortium Interstate Consortium Intrastate Consortium

Community currently receives subsidized Essential Air Service

Community (or Consortium member) previously received a Small Community Air 

Service Development Program Grant

If previous recipient: Provide year of grant(s):_______________________________; and, 

the text of the grant agreement section(s) setting forth the scope of the grant project:

_________________________________________________________________________ 

_________________________________________________________________________ 

_________________________________________________________________________ 

_________________________________________________________________________ 

_________________________________________________________________________ 

F. PUBLIC/PRIVATE PARTNERSHIPS: (LIST ORGANIZATION NAMES) 

PUBLIC PRIVATE

1. 1.

2. 2.

3. 3.

4. 4.

5. 5.
G. PROJECT PROPOSAL:

 1. GRANT GOALS: (CHECK ALL THAT APPLY) 

Launch New Carrier Secure Additional Service Upgrade Aircraft

First Service New Route Service Restoration

Regional Service Surface Transportation Professional Services2

Other (explain below)

2. FINANCIAL TOOLS TO BE USED: (CHECK ALL THAT APPLY) 

Marketing (including Advertising): promotion of the air service to the public 

Start-up Cost Offset: offsetting expenses to assist an air service provider in setting up a 

new station and starting new service (for example, ticket counter reconfiguration)

Revenue Guarantee: an agreement with an air service provider setting forth a minimum 

guaranteed profit margin, a portion of which is eligible for reimbursement by the 

community 

Recruitment of Air Carrier: air service development activities to recruit new air service, 

including expenses for airport marketers to meet with air service providers to make the 

case for new air service

Fee Waivers: waiver of airport fees, such as landing fees, to encourage new air service; 

counted as in-kind contributions only 

Ground Handling Fee: reimbursement of expenses for passenger, cabin, and ramp (below 

wing) services provided by third party ground handlers 

Travel Bank: travel pledges, or deposited monetary funds, from participating parties for 

the purchase of air travel on an air carrier, with defined procedures for the subsequent use 

of the pledges or the deposited funds; counted as in-kind contributions only 

 

2 “Professional Services” involve a community contracting with a firm to produce a product such as a marketing 

plan, study, air carrier proposal, etc.
Other (explain below) 

______________________________________________________________________________ 

______________________________________________________________________________ 

H. EXISTING LANDING AIDS AT LOCAL AIRPORT: 

Full ILS Outer/Middle Marker Published Instrument Approach 

Localizer Other (specify)

I. PROJECT COST: DO NOT ENTER TEXT IN SHADED AREA

LINE DESCRIPTION SUB TOTAL TOTAL AMOUNT

1 Federal amount requested

2 State cash financial contribution

Local cash financial contribution

3a Airport cash funds

3b Non-airport cash funds

3 Total local cash funds (3a + 3b)

4 TOTAL CASH FUNDING (1+2+3)

In-Kind contribution

5a Airport In-Kind contribution**

5b Other In-Kind contribution**

5 TOTAL IN-KIND CONTRIBUTION 

(5a + 5b) 

6 TOTAL PROJECT COST (4+5)

J. IN-KIND CONTRIBUTIONS**

For funds in lines 5a (Airport In-Kind contribution) and 5b (Other In-Kind contribution), please 

describe the source(s) of fund(s) and the value ($) of each.
K. IS THIS APPLICATION SUBJECT TO REVIEW BY AN AFFECTED STATE UNDER EXECUTIVE 

ORDER 12372 PROCESS? 

a. This application was made available to the State under the Executive Order 12372 

Process for review on (date) _____________. 

b. Program is subject to E.O. 12372, but has not been selected by the State for review.

c. Program is not covered by E.O. 12372. 

L. IS THE LEAD APPLICANT OR ANY CO-APPLICANTS DELINQUENT ON ANY FEDERAL DEBT?

(IF “YES”, PROVIDE EXPLANATION) 

No Yes (explain)

______________________________________________________________________________

______________________________________________________________________________ 

APPLICATION CHECKLIST

INCLUDED? ITEM

For Immediate Action

Determine Eligibility

New Grants.gov users must register with www.grants.gov.

Existing Grants.gov users must verify existing www.grants.gov account has not expired 

and the Authorized Organization Representative (AOR) is current.

For Submission by 5:00 PM EDT on July 31, 2014

Communities with active SCASDP grants: notify DOT/X50 of intent to terminate 

existing grant in order to be eligible for selection in FY2014 

Complete Application for Federal Domestic Assistance (SF424) via www.grants.gov

Summary Information schedule complete and used as cover sheet (see Appendix B)

Application of up to 20 one-sided pages (excluding any letters from the 

community or an air carrier showing support for the application), to include:

• A description of the community’s air service needs or deficiencies.

• A strategic plan for meeting those needs under the Small Community Program.

• A detailed description of the funding necessary for implementation of the 

community's project. 

• An explanation of how the proposed project differs from any previous projects 

for which the community received SCASDP funds (if applicable). 

• Designation of a legal sponsor responsible for administering the program.

• A motion for confidential treatment (if applicable) – see Appendix D below.
Small Community Air Service Development Program OST – 2014-0113

1

Grant Application Under The

Small Community Air Service

Development Grant Program

Docket DOT-OST-2014-0113

Jackson-Medgar Wiley Evers

International Airport

(JAN)

Jackson, Mississippi

DUNS # 7844257380000

Congressional District # MS-03
Grant Application of the Jackson Municipal Airport Authority (JMAA)

Small Community Air Service Development Program DOT-OST–2014-0113

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Table of Contents

TECHNICAL OUTLINE ..................................................................................................3

PAST SMALL COMMUNITY AIR SERVICE GRANTS ......................................................................... 3

ELIGIBILITY ...................................................................................................................... 3

STATEMENT OF THE DEFICIENCY ...............................................................................4

PLUMMETING TRAFFIC & SERVICE LEVELS................................................................................. 4

LOSS OF SOUTHWEST = LOSS OF FARE DISCIPLINE..................................................................... 5

THE JACKSON MARKET ...............................................................................................7

AIR SERVICE RECRUITMENT & RETENTION ARE TOP PRIORITIES .................................................... 7

SUMMARY OF GRANT REQUEST ................................................................................10

THE GRANT- BASED SOLUTION .............................................................................................10

FUNDING DISTRIBUTION .....................................................................................................11

POST-GRANT SUPPORT.......................................................................................................12

APPENDIX

 ALLEGIANT MARKETING PLAN
Small Community Air Service Development Program OST – 2014-0113

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Technical Outline

A. Jackson-Medgar Wiley Evers International Airport

Point of Contact For This Application:

Mr. Dirk Vanderleest

CEO

Jackson Municipal Airport Authority

100 International Dr. Suite 300

Jackson, MS 39208

B. Additional Community Members

The Greater Jackson Chamber of Commerce is the community 

representative of this application

C. Project Sponsor

The Jackson Municipal Airport Authority (JMAA) is the sponsor of this 

application, and will be responsible for all grant administration 

responsibilities.

D. Project Description: 

The continued consolidation of the US airline industry has resulted in 

Southwest Airlines’ determination to cease service at Jackson. JMAA has 

held preliminary discussions with Allegiant to fill in part of the service 

deficiency caused by the Southwest departure, with leisure flights to 

points in Florida. The airport and the community are seeking a grant in 

the amount of $200,000 to provide funding to support the first year of 

ground handling for Allegiant. This will be matched by $40,000 in local 

community funding.

Past Small Community Air Service Grants

Jackson was awarded a grant to implement and support nonstop service

to New York/Newark. The service was initially a success, but the costs of 

operation were increasingly hampered by the congestion and air traffic 

control issues in the New York area, ultimately making the economics of 

the flight untenable for the operator, Continental.

Eligibility

Jackson Municipal Airport Authority is fully compliant with the eligibility

requirements as outlined in the Docket.

The departure of 

Southwest Airlines 

has left a major air 

service deficiency at 

Jackson.
Grant Application of the Jackson Municipal Airport Authority (JMAA)

Small Community Air Service Development Program DOT-OST–2014-0113

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Statement of The Deficiency

In June of 2014, Southwest Airlines ended almost 20 years of service at 

Jackson, citing a need to shift aircraft resources as a result of its 

acquisition of AirTran Airways. The airline had provided the region with 

nonstop low-fare service to Chicago, Houston, Baltimore and Orlando.

This grant application is intended to assist Allegiant to enter the Jackson 

market and restore low fare service to Florida. While Orlando was the 

destination for Southwest, the nature of Florida leisure traffic – which 

tends to choose destinations on the basis of fares – would allow another 

airline to fill this gap with service to St. Petersburg-Clearwater 

International Airport (PIE), Fort Lauderdale-Hollywood International 

airport (FLL) or Orlando Sanford International Airport (SFB). The grant 

requested is structured to recruit another “Low Cost Carrier” (LCC) to 

restore the traffic and fare viability that were lost with the mergerinduced removal of Southwest from the JAN market.

Plummeting Traffic & Service Levels

The consolidation and mergers in the airline industry have not been 

positive for Jackson. Subsequent to the Southwest (WN) pull-down, the 

airport will see a 35% drop in capacity, and a 30% decline in flight 

departures.1

 1 Source; Airline schedule filings analyzed by Aviation DataMiner.

Carrier Hub 2010 2014 Change % Change 2010 2014 Change % Change

AA 1,405 1,292 (113) -8.0% 69,020 64,294 -4,726 -6.8%

DFW 1,405 1,292 (113) -8.0% 69,020 64,294 -4,726 -6.8%

CO 836 (836) -100.0% 41,800 -41,800 -100.0%

IAH 836 (836) -100.0% 41,800 -41,800 -100.0%

DL 2,519 1,218 (1,301) -51.6% 161,023 140,036 -20,987 -13.0%

ATL 1,537 1,218 (319) -20.8% 105,458 140,036 34,578 32.8%

DCA 155 (155) -100.0% 9,810 -9,810 -100.0%

DTW 299 (299) -100.0% 17,653 -17,653 -100.0%

MEM 528 (528) -100.0% 28,102 -28,102 -100.0%

UA 1,352 1,352 67,600 67,600

IAH 1,015 1,015 50,750 50,750

ORD 337 337 16,850 16,850

US 653 836 183 28.0% 32,650 44,140 11,490 35.2%

CLT 653 652 (1) -0.2% 32,650 34,940 2,290 7.0%

DCA 184 184 9,200 9,200 #NUM!

WN 1,339 (1,339) -100.0% 182,798 -182,798 -100.0%

BWI 299 (299) -100.0% 40,888 -40,888 -100.0%

HOU 520 (520) -100.0% 70,940 -70,940 -100.0%

MCO 184 (184) -100.0% 25,103 -25,103 -100.0%

MDW 336 (336) -100.0% 45,867 -45,867 -100.0%

Total 6,752 4,698 (2,054) -30.4% 487,291 316,070 -171,221 -35.1%

Jackson Air Service Capacity Comparison - Second Half 2014 v Second Half 2010

Departures Seats

The decision to 

delete Southwest

from JAN was 

entirely due to 

airline-centric 

issues, and not the 

viability of the 

market.
Grant Application of the Jackson Municipal Airport Authority (JMAA)

Small Community Air Service Development Program DOT-OST–2014-0113

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It is also noted that in the last four years, due to airline consolidation –

including the Southwest pull-down – Jackson has lost service to Detroit, 

Memphis, Houston/Hobby, Baltimore/Washington, Chicago/Midway, and 

Orlando.

This has created a major shortfall in air service at Jackson, and one that 

can be partially resolved with Allegiant service to Florida.

Loss of Southwest = Loss of Fare Discipline

A review of the market shares for carriers in the full year 2013 shows the 

importance of Southwest (WN) to the Jackson market.

Of key importance are the comparative fares, and the fact that 57% of all 

Southwest (WN) passengers were originating their trip at JAN – meaning, 

they were locally-generated. These passengers will need to now use 

other incumbents – all of which have much higher fares:

In & Outbound

Carrier Psgr PDEW Originating AVG TTL OW 

Fare % Net. Rev. Nonstop Yield

AA 184,993 253.4 51.0% $275.78 18.1% 25.24¢

DL 363,492 497.9 54.3% $296.99 36.8% 31.57¢

UA 131,731 180.5 48.7% $264.58 12.3% 25.15¢

US 132,417 181.4 48.5% $272.58 12.9% 27.49¢

WN 307,129 420.7 57.0% $196.00 19.9% 23.87¢

Avg JAN 1,119,773 1,533.9 53.1% $259.73 100.0% 27.21¢

Airline Share at Airport

2013Q01 to 2013Q04 Airport: JAN

$275.78

$296.99

$264.58 $272.58

$196.00

$259.73

$150.00

$170.00

$190.00

$210.00

$230.00

$250.00

$270.00

$290.00

$310.00

AA DL UA US WN Avg JAN
Grant Application of the Jackson Municipal Airport Authority (JMAA)

Small Community Air Service Development Program DOT-OST–2014-0113

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Note that Delta’s average fare in 2013 was over 51% higher 

than that of Southwest, and it is a certainty that the consumers 

that used Southwest will now pay much higher fares.

2

The loss of Southwest service to Orlando – where that carrier captured 

over 73% of the market – will also end fare discipline and result in higher 

consumer costs. A look at average one-way fares, inclusive of federal 

fees and taxes again demonstrates how important this grant will be to 

the region:

With the loss of Southwest (WN), it will be natural for Delta – the #2 

carrier in the market – to raise fares not only to Orlando, but to other 

Florida points where the “shadow-effect” of WN flights to Orlando had an 

effect on ticket prices.

 2 Full year 2013 data, expressed as average OW fares inclusive of federal fees and taxes.

$209.08

$218.09

$212.10

$166.53

$125.00

$135.00

$145.00

$155.00

$165.00

$175.00

$185.00

$195.00

$205.00

$215.00

$225.00

Delta United US Airways Southwest

Orlando Fares - 2013 Without Southwest, 

Jackson can expect 

to see overall fares 

– particularly to 

Florida – go up 

significantly.
Grant Application of the Jackson Municipal Airport Authority (JMAA)

Small Community Air Service Development Program DOT-OST–2014-0113

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The Jackson Market

Jackson-Medgar Wiley Evers International Airport (JAN) is currently 

served by four network airline systems. These are American, Delta, 

United, and US Airways. 

Until June of 2014, Southwest provided low-fare service to Florida, which 

as noted above, was successful and provided a demonstrable measure of 

fare discipline in the JAN marketplace.

The decision by Southwest resulted in Jackson losing nonstops to three of 

that carriers de facto connecting hubs – Chicago/Midway (MDW),

Baltimore/Washington International (BWI), and Houston/Hobby (HOU), 

plus loss of nonstop service to Florida with the loss of nonstop flights to 

Orlando International (MCO).

Air Service Recruitment & Retention Are Top Priorities

While the Jackson Municipal Airport Authority has worked diligently to 

build service to and through incumbent’s connecting hubs, there is no 
Grant Application of the Jackson Municipal Airport Authority (JMAA)

Small Community Air Service Development Program DOT-OST–2014-0113

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full-schedule airline that has a connecting hub in Florida that can support 

Jackson nonstops.3

It is emphasized that this loss of service has been experienced in spite of 

the strength of the Jackson economy. This grant will help reverse this 

situation.

Just the nonstop markets deleted by Southwest alone represent almost 

half of the top 10 Origin and Destination (O&D) passengers, and over 

20% of the total 2013 market traffic. In the case of Houston/Hobby

(HOU) and Chicago/Midway (MDW), Southwest was the sole carrier, and 

there are no other airlines in the US system that have substantial flight 

operations at these airports. Therefore, a replacement carrier to these 

points is non-existent.

 3 American has a Latin American hub at Miami, which is not viable for the size of the Jackson market.

Rank Market Psgr PDEW % Originating % of JAN O&D Pax

1 HOU 77,214 105.8 52.2% 6.9%

2 MCO 65,841 90.2 72.4% 5.9%

3 DCA 57,093 78.2 59.2% 5.1%

4 DFW 54,375 74.5 42.3% 4.9%

5 IAH 43,942 60.2 44.7% 3.9%

6 BWI 43,518 59.6 47.4% 3.9%

7 MDW 41,726 57.2 56.6% 3.7%

8 ATL 38,360 52.5 41.3% 3.4%

9 LAX 27,915 38.2 49.1% 2.5%

10 LGA 26,764 36.7 65.8% 2.4%

Totals 476,747 653.1 53.7% 42.6%
Grant Application of the Jackson Municipal Airport Authority (JMAA)

Small Community Air Service Development Program DOT-OST–2014-0113

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The above map shows the loss of the Southwest service, which was in 

addition to the end of Delta service to Memphis, which unlike the 

Southwest (WN) routes, carried less local O&D.

The Jackson Municipal Airport Authority (JMAA) is making progress with 

incumbents to stabilize service levels, and add at least marginal additional 

capacity, but there are no airlines other than Allegiant that are interested 

in implementing nonstops to Florida to replace Southwest. For this 

reason, the grant requested is critical in reversing this air service 

deficiency.
Grant Application of the Jackson Municipal Airport Authority (JMAA)

Small Community Air Service Development Program DOT-OST–2014-0113

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Summary of Grant Request

The situation at Jackson is one for which the Small Community Air Service 

Development Program was designed.

• It now has a situation where fares are definitely going up 

materially, with the end of Southwest service.

• It has a very clear and material deficiency in air service. Over 

20% of the airport’s O&D traffic has been eliminated due to 

decisions by Southwest Airlines in the wake of that carrier’s 

merger with AirTran.

• One part of the deficiency – loss of fare-reasonable service to 

Florida - can be remedied easily with this grant.

Jackson Municipal Airport Authority (JMAA) and the Community would 

respectfully ask the Department to carefully review this document, and 

allow JAN to demonstrate how the SCASD program can benefit small 

communities.

The Grant- Based Solution

JMAA has engaged in preliminary discussions with Allegiant, the country’s 

leading air-based travel company. Allegiant has expressed an interest in 

filling the gap in the important Jackson-Florida market.

The airline, however, is requesting incentives to enter the Jackson 

market. In particular, risk-offsets for ground handling at the airport. To 

this end, the airport is proposing a grant in the amount of $200,000 to 

cover these costs for a schedule pattern of two flights per week for the 

first year of operations. Additional flights (which the airport feels are 

highly probable after service is established) would be at the airline’s own 

expense.4

In addition, the community will match the grant with $40,000, for a total 

of $240,000.

The proposed structure of the funding will be as follows:

• The ground handling costs – ground handling at Jackson, baggage 

handling and airport passenger processing will be offset by up to 

a maximum of $2,000 per flight, operated with MD-80 or A319/320 equipment. Fueling into-plane charges will be considered 

as part of the risk-offset, however, items such fuel, inflight 

 4 Allegiant typically opens a new market with 2 – 3 weekly flights.
Grant Application of the Jackson Municipal Airport Authority (JMAA)

Small Community Air Service Development Program DOT-OST–2014-0113

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catering, on-call maintenance and passenger amenities will not be 

covered.

• The Department will be provided with an itemized accounting of 

the fees and charges to reimbursed to the airline, with a 

deduction for the local match, on a quarterly basis. 

• The airline will schedule at least two weekly flights to a key 

Florida destination – Orlando, St. Petersburg, Ft. Lauderdale, or 

another major leisure destination.

• All expense factors will be covered/reimbursed at cost to the 

airline. 

• The community will apply $32,000 of the total funding to a 

regional marketing and advertising program to assure the flights 

have rapid traffic build.

• The maximum exposure of this program will be based on $2,000 

per flight operation (one rotation) based on a minimum 

commitment by Allegiant for 2 weekly flights. It is expected that 

the airline will add additional flights. However, only two weekly 

rotations will be covered, and only for the first year of operations.

JMAA and the community have carefully reviewed the history of Allegiant 

service at points across the nation, and are fully versed in marketing and 

support mechanisms that can successfully retain Allegiant service.

Funding Distribution

The payment mechanism will be very straight-forward. The $2,000 

support cap per fight is an upper estimate, and the actual may be less.

JMAA will directly be invoiced and pay for the services covered in the 

agreement with Allegiant. JMAA will keep an accounting of rages and fees 

normally collected from air carriers and will designate those costs as inkind contributions to support Allegiant. The accounting under the grant 

award will be settled on a three-month basis, including marketing 

expenditures. JMAA will make all efforts to assure that all areas of 

Application Grant Funds Local Match Total

Risk-Abatement $173,333 $34,667 $208,000

Marketing $26,667 $5,333 $32,000

Totals $200,000 $40,000 $240,000
Grant Application of the Jackson Municipal Airport Authority (JMAA)

Small Community Air Service Development Program DOT-OST–2014-0113

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operations under this agreement will be accomplished in the most costefficient manner possible.

Post-Grant Support

The expectation is that the strength of the Jackson economy will result in 

further additions to the Allegiant system, such as has been experienced 

at other points on the carrier’s system.

The community stands ready to assure that the service incubated by this 

grant develops into a permanent part of the Jackson air service base. In 

this regard, the airport’s current air service marketing program – available 

to all incumbent and qualifying new entrants – will be applied to assist 

Allegiant in not only maintaining the initial service, but also potentially 

adding additional destinations.
Grant Application of the Jackson Municipal Airport Authority (JMAA)

Small Community Air Service Development Program DOT-OST–2014-0113

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Appendix - ALLEGIANT MARKETING PLAN

Marketing proposal for anticipation of Allegiant entering the Jackson, MS 

market.

Marketing Budget: $32,000.00

 Traditional Media COST

WLBT/Fox 40, WAPT, WJTV, Clarion Ledger, Free 

MS Business Journal, Jackson Free Press

Jackson Advocate, MS Link, Gannett, Rankin Record,

MS Public Broadcasting 

• Develop “coming soon” press release and Pre Allegiant story pitch for 

broadcast. 

 Social Media COST

JMAA Facebook/JMAA website/I fly Jackson.com ad placement $300.00

Twitter 

• Produce in-house Allegiant Facebook video 

• Create social media Allegiant banner ad

• Create Allegiant Twitter content-“follow us" 

 Cable Television/Broadcast TV/Internet Branding COST 

• Produce in-house 30 second paid cable commercials $3,000 

• Broadcast Television Commercials $5,000 

• Produce in-house Allegiant graphic/logo $3,000

MS-News Now internet advertisement 

 

 BILLBOARDS COST 

• Allegiant “coming soon“ digital billboards $20,700 

 Allegiant Ceremony COST 

• Allegiant opening day ribbon cutting/media blitz Free

 TOTAL: $32,000.00