TRANSITION SERVICES AGREEMENT


      This TRANSITION SERVICES AGREEMENT, dated as of June 30, 2005, is entered
into by and among Ronco Inventions, LLC, a California limited liability company
("Inventions"), Popeil Inventions, Inc., a Nevada corporation ("Popeil Inc."),
and RP Productions, Inc. ("RP") (Inventions, Popeil Inc. and RP being
collectively referred to herein as "Corporate Sellers") and Ronco Marketing
Corporation, a Delaware corporation ("Purchaser").

                                   BACKGROUND

      A. Corporate Sellers and Purchaser, together with other parties, have
entered into an Asset Purchase Agreement, dated December 10, 2004, as amended
and supplemented to the date hereof (the "Asset Purchase Agreement"), pursuant
to which Purchaser has agreed to purchase from Corporate Sellers and from
certain other seller parties certain assets of the business of Corporate Sellers
as set forth in the Asset Purchase Agreement.

      B. In connection with the Asset Purchase Agreement, Corporate Sellers and
Purchaser desire to enter into this Agreement to set forth their mutual
understanding and agreement concerning the handling and transfer to Purchaser of
certain amounts on deposit from time to time after the Closing in certain bank
accounts of Corporate Sellers maintained at Mellon 1st Business Bank, N.A.
("Mellon Bank") all as provided herein.

      C. All capitalized terms not otherwise defined herein shall have the
meanings given such terms in the Asset Purchase Agreement.

                                    AGREEMENT

      In consideration of the mutual covenants contained herein, and for other
good and valuable consideration, the receipt and sufficiency of which is hereby
acknowledged, the parties agree as follows:

      1. Cash in Seller Accounts. Until all checks or other debits written or
initiated prior to the Closing against amounts in the accounts of Corporate
Sellers at Mellon Bank listed on Schedule A hereto (the "Seller Accounts") have
cleared, but in no event later than August 15, 2005 (the period from the Closing
to August 15, 2005 being referred to as the "Transition Period"), Corporate
Sellers shall (i) maintain the existence of the Seller Accounts, (ii) permit
such uncleared checks or debits to clear or otherwise be processed through the
Seller Accounts in the ordinary course, and (iii) provide Purchaser with weekly
reports of the amounts on deposit in the Seller Accounts and the withdrawals
from such accounts with respect to such checks or debits. Purchaser and its
representatives shall not access the Seller Accounts or withdraw any amounts on
deposit in such accounts during the Transition Period. At the conclusion of the
Transition Period, Corporate Sellers shall cause all amounts remaining on
deposit in the Seller Accounts, less (a) the amount (if any) necessary to cover
any such checks or debits that have not cleared as of such time and (b) the
amount of any Collateral (as defined below) that is subject to a security
interest in favor of Mellon Bank as of such time, to be transferred to
Purchaser, as reasonably directed by Purchaser and at Purchaser's sole cost and

<PAGE>

expense. Purchaser shall promptly reimburse Corporate Sellers for all costs
associated with the Seller Accounts incurred during the Transition Period.

      2. Collateral for Letters of Credit. Purchaser acknowledges that, pursuant
to a termination letter dated as of June 29, 2005 from Mellon Bank, Mellon Bank
has retained a security interest in $150,616.96 (the "Collateral") as collateral
for certain letters of credit, and such Collateral is and may continue to be on
deposit in one or more of the Seller Accounts. Notwithstanding anything to the
contrary in this Agreement, Corporate Sellers shall not be required to deliver
the Collateral to Purchaser until such time as Mellon Bank has acknowledged in
writing that it has released all of its interest in and to such Collateral. Upon
such release, Corporate Sellers shall use commercially reasonable efforts to
arrange for the transfer of such Collateral to Purchaser, as reasonably directed
by Purchaser and at Purchaser's sole cost and expense.

      3. Post-Closing Deposits to Seller Accounts. During the Transition Period,
to the extent any additional amounts are deposited into the Seller Accounts as a
result of or with respect to operations of the Purchaser, whether by automatic
deposit of credit card payments resulting from sales by Purchaser or otherwise,
(the "Deposits"), Corporate Sellers shall use commercially reasonable efforts to
arrange for the transfer of such Deposits to Purchaser, as reasonably directed
by Purchaser and at Purchaser's sole cost and expense, within one Business Day
of the date each such Deposit was made.

      4. Establishment of Bank Accounts. As promptly as practicable following
the Closing, but in any event within 15 days of the Closing, Purchaser shall
establish accounts for its operations in its own name at one or more financial
institutions, including but not limited to accounts into which automatic
deposits of credit card payments may be made, and shall arrange for all deposits
being made or otherwise directed to the Seller Accounts to be made to such
accounts of Purchaser, such that no further Deposits relating to Purchaser or
its business shall be made to the Seller Accounts after the Transition Period.

      5. Further Assurances. During the Transition Period, each of Corporate
Sellers and Purchaser shall cooperate with each other, and take such further
actions and do such additional things, as may reasonably necessary in order to
effectuate the agreements herein.

      6. Miscellaneous.

      (a) This Agreement, and all rights and obligations hereunder, shall not
      be assigned by any of the parties hereto to any third party, by
      operation of law or otherwise, without the prior written consent by the
      other parties. Any permitted assignment shall be subject to and
      conditioned on the issuance of any governmental validations,
      authorizations, licenses or rulings then required under applicable law
      in connection with such assignment.

      (b) All notices required or permitted by this Agreement shall be given
      in accordance with the terms of the Asset Purchase Agreement.

      (c) Subject to paragraph (h) of this Section, this Agreement
      constitutes the entire agreement of the parties with respect to the
      subject matter hereof.

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<PAGE>

      (d) The validity, construction and performance of this Agreement shall
      be governed by and interpreted in accordance with the laws of the State
      of California.

      (e) This Agreement shall not be deemed or construed to be modified,
      amended, rescinded, cancelled or waived, in whole or in part, except by
      written amendment signed by the parties hereto.

      (f) The waiver, express or implied, by any of the parties hereto of any
      right hereunder or of any failure to perform or breach hereof by the
      other party shall not constitute or be deemed a waiver of any other
      right hereunder or of any other failure to perform or breach hereof by
      such other party(s), whether of a similar or dissimilar nature.

      (g) In the event that any of the terms of this Agreement are in
      conflict with any rule of law or statutory provision or are otherwise
      unenforceable under the laws or regulations of any government or
      subdivision thereof, such terms shall be deemed stricken from this
      Agreement, but such invalidity or unenforceability shall not invalidate
      any of the other terms of this Agreement and this Agreement shall
      continue in force.

      (h) Notwithstanding anything herein, if any provision of this Agreement
      shall be in conflict with or in contravention of any term or provision
      of the Asset Purchase Agreement, then such term or provision of the
      Asset Purchase Agreement shall govern and control, and nothing herein
      shall be deemed to alter, modify, limit, override or in any way affect
      any term, condition or provision of the Asset Purchase Agreement.

      (i) Any dispute arising out of or relating to this Agreement shall be
      resolved in accordance with the procedures set forth in Section 11.10
      of the Asset Purchase Agreement, which section shall be incorporated
      herein by reference. In the event of any arbitration or other action
      for the breach of this Agreement or misrepresentation by any party, the
      prevailing party in such arbitration or other action shall be entitled,
      in addition to all other relief, to reasonable attorneys' and experts'
      fees relating to such arbitration or other action, including attorneys'
      and experts' fees incurred in any proceeding to compel arbitration. The
      non-prevailing party shall be responsible for all costs of the
      arbitration or litigation, including but not limited to, the
      arbitration fees, court reporter fees, and other fees and costs.

      (j) This Agreement may be executed in counterparts, each of which shall
      be deemed an original, but which together shall constitute one and the
      same instrument.

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<PAGE>

      IN WITNESS WHEREOF, the parties have caused this Agreement to be duly
executed as of the day and year first above written.

                                         CORPORATE SELLERS:

                                         RONCO INVENTIONS, LLC



                                         By:
                                             ---------------------------------
                                              Name:
                                              Title:


                                         POPEIL INVENTIONS, INC.



                                         By:
                                             ---------------------------------
                                              Name:
                                              Title:


                                         RP PRODUCTIONS, INC.



                                         By:
                                             ---------------------------------
                                              Name:
                                              Title:



                                         PURCHASER:

                                         RONCO MARKETING CORPORATION



                                         By:
                                             ---------------------------------
                                              Name:
                                              Title:



                                    S-1                      Transition Services
                                                                       Agreement