APPENDIX 6-A. DETAILED DATA FOR PRODUCT PRICE MARKUPS 

TABLE OF CONTENTS 

6-A.1 INTRODUCTION .................................................................................................6-A-1


6-A.2 DETAILED RETAILER DATA ...........................................................................6-A-2


6-A.3 DETAILED DISTRIBUTOR DATA ....................................................................6-A-2


6-A.4 DETAILED BUILDER DATA .............................................................................6-A-3


6-A.5 MARKUP VALIDATION DATA ........................................................................6-A-4


LIST OF TABLES 

Table 6-A.2.1 Disaggregated Costs and Expenses for Retailers.......................................6-A-2


Table 6-A.3.1 Disaggregated Costs and Expenses for Distributors..................................6-A-3


Table 6-A.4.1 Disaggregated Costs and Expenses for Builders .......................................6-A-4


Table 6-A.5.1 Gas Storage Water Heater Markup Validation (Prices in $2007)..............6-A-5


6-A-i 

EE-2006-STD-0129 and EERE-2006-BT-STD-0129 COMMENT 32.2
APPENDIX 6-A. DETAILED DATA FOR PRODUCT PRICE MARKUPS 

6-A.1 INTRODUCTION 

This appendix provides further details on the retailer, distributor, and builder markups 

and markups validation presented in Chapter 6, Markups to Determine Product Price. For 

retailers and distributors, the Department presents a breakdown of revenues and expenses 

(previously presented in Chapter 6 in an aggregated form). DOE identified expenses which scale 

with direct “labor” costs (such as payroll) and “all costs” (such as advertising). The sum of all 

expenses that scale with “all costs” is the non-labor-scaling costs (NLSC) used for incremental 

markup calculations in Chapter 6. For builders, DOE presents the by-state sales, payroll, subcontract, and cost of materials data used to estimate the baseline and incremental builder 

markups presented in Chapter 6. For the markups validation, DOE presents an example of the 

validation calculation for 40 gallon gas storage water heaters. 

6-A-1 

EE-2006-STD-0129 and EERE-2006-BT-STD-0129 COMMENT 32.2
6-A.2 DETAILED RETAILER DATA 

Table 6-A.2.1 shows the complete breakdown of costs and expenses for retailers, as 

1 provided by the U.S. Census Bureau.

Table 6-A.2.1 Disaggregated Costs and Expenses for Retailers


Item Million Dollars


Sales (revenue) 10343 

Cost of Goods Sold (CGS) 7151 

Gross Margin (GM) 3192 

Labor Scaling Costs 

Payroll 1366 

Fringe Benefits 208 

Contract Labor 69 

Taxes and License Fees 53 

Lease and Rental Payments 264 

Telephone and Communications 58 

Utilities 70 

Repair and Maintenance 36 

Total Labor Scaling Costs 2124 

Non-Labor Scaling Costs 

Computer and Office Supplies 37 

Advertising Services 274 

Legal Services 8 

Accounting, Auditing and Bookkeeping 19 

Computer Services 10 

Depreciation and Amortization Charges 94 

Other Operating Expenses 363 

Net Profit Before Taxes 263 

Total Non-Labor Scaling Costs 805 

Baseline Markup 1.45 

Incremental Markup 1.15 

6-A.3 DETAILED DISTRIBUTOR DATA 

Table 6-A.3.1 shows the complete breakdown of costs and expenses for distributors, as 

1 provided by the U.S. Census Bureau.

6-A-2 

EE-2006-STD-0129 and EERE-2006-BT-STD-0129 COMMENT 32.2
Table 6-A.3.1 Disaggregated Costs and Expenses for Distributors


Electrical Goods Hardware, Plumbing and 

Merchant Wholesalers Heating Equipment and 

Supplies Merchant 

Wholesalers 

Item (Million Dollars) (Million Dollars) 

Sales (revenue) 205688 74080


Cost of Goods Sold (CGS) 160435 54835


Gross Margin (GM) 45253 19245


Labor Scaling Costs 

Payroll 19402 9154 

Fringe Benefits 3233 1543 

Contract Labor 954 ­

Taxes and License Fees 450 203 

Lease and Rental Payments 1980 985 

Telephone and Communications 958 350 

Utilities 478 219 

Repair and Maintenance 436 226 

Commissions 1309 190 

Total Labor Scaling Costs 71310 29351 

Non-Labor Scaling Costs 

Computer and Office Supplies 663 261 

Packaging 425 121 

Advertising Services 1842 371 

Legal Services 292 88 

Accounting, Auditing, and 215 106 

Bookkeeping 

Computer Services 498 127 

Depreciation and Amortization 1947 517 

Charges 

Other Operating Expenses 6759 1835 

Net Profit Before Taxes 3143 2764 

Total Non-Labor Scaling Costs 12641 3426 

Baseline Markup 1.28 1.35


Incremental Markup 1.10 1.11


6-A.4 DETAILED BUILDER DATA 

Table 6-A.4.1 shows the complete breakdown of costs and expenses for builders, as 

2 provided in the 2002 Economic Census Geographic Area Series for Construction. Eight states 

were omitted due to incomplete data reporting. 

6-A-3 

EE-2006-STD-0129 and EERE-2006-BT-STD-0129 COMMENT 32.2
Table 6-A.4.1 Disaggregated Costs and Expenses for Builders 

Value of Construction Subcontracted Baseline State # of Firms Cost of Materials Construction Payroll Work Cost Markup 

Thousand Dollars Thousand Dollars Thousand Dollars Thousand Dollars 

AL 625 621596 34491 219447 238657 1.26 

AZ 1022 1624290 94033 355310 863488 1.24 

CA 5524 6687563 660997 1516936 2637976 1.39 

CO 1683 1694526 127205 574850 663001 1.24 

DE 282 321797 19884 80878 112716 1.51 

FL 3342 6715061 255354 1923959 2705273 1.37 

GA 1402 1665422 80051 608070 619846 1.27 

HI 264 707731 69177 183672 294540 1.29 

IL 2306 1952884 170913 546704 719301 1.36 

IN 1283 1302913 155256 559830 428344 1.14 

IA 739 370207 34795 146490 105194 1.29 

KS 603 468596 37696 150681 168272 1.31 

KY 586 547314 56437 186311 165726 1.34


LA 456 367627 27770 142457 119715 1.27


ME 588 433835 41420 139087 149814 1.31


MA 963 1350052 104444 396834 502107 1.35


MI 2580 2008409 184591 737948 672114 1.26


MN 1409 1384067 97220 411900 478584 1.40


MT 571 490475 45767 168316 186907 1.22


NE 427 272811 20008 91958 105480 1.25


NH 337 356830 25981 115120 131246 1.31


NJ 1530 2242274 189670 600881 837618 1.38


NM 591 440864 41657 126967 155652 1.36


NY 2812 2265480 165474 703889 871477 1.30


NC 2488 2386858 160435 831415 838182 1.30


ND 115 70417 9223 27293 15817 1.35


OH 2176 2123600 124602 695612 717457 1.38


OK 570 438084 33609 158829 136306 1.33


OR 1112 706038 47012 237685 247540 1.33


PA 2316 2701233 175321 886125 1009063 1.30


RI 260 219953 18137 103547 83347 1.07


SC 994 1020532 69041 395786 380231 1.21


SD 278 185576 13150 83969 57714 1.20


TN 823 686823 69934 234449 209053 1.34


TX 2412 3359463 182477 1125797 1422079 1.23


UT 735 654146 48009 207171 260917 1.27


VT 348 317156 28690 84640 82994 1.62


VA 1774 2030808 157808 596727 658787 1.44


WA 2180 1518492 111803 443597 589553 1.33


WV 527 239153 25920 79762 66543 1.39


WI 1916 2003070 150226 745314 742608 1.22


WY 278 238912 31477 71910 86807 1.26


Avg 1267 1361737 99933 421384 512811 1.31 

6-A.5 MARKUP VALIDATION DATA 

Table 6-A.5.1 provides an example of baseline markup validation for 40 gallon gas 

storage water heaters. The markup is calculated as for distribution channel “Replacement A,” 

described in Chapter 6, Markups to Determine Product Price. 

6-A-4 

EE-2006-STD-0129 and EERE-2006-BT-STD-0129 COMMENT 32.2
Table 6-A.5.1 Gas Storage Water Heater Markup Validation (Prices in $2007)


Energy 

Efficiency 

(EF) 

Mfr. 

Production 

Cost 

Mfr. 

Selling 

Price 

Implied 

Mfr. 

Markup 

Average 

Retail 

Price 

Implied 

Retail 

Markup 

Sales 

Tax 

Total 

Markup 

0.59 $160 $221 1.38 $243.60 1.63 6.84% 2.41 

6-A-5 

EE-2006-STD-0129 and EERE-2006-BT-STD-0129 COMMENT 32.2
REFERENCES


1.	 U.S. Department of Commerce - Bureau of the Census, 1997 Economic Census: Business 

Expenses, 2000. Washington, DC. 

2.	 U. S. Department of Commerce - Bureau of the Census, 2002 Economic Census 

Geographic Area Series Construction., 2005. Washington, DC. 

6-A-6 

EE-2006-STD-0129 and EERE-2006-BT-STD-0129 COMMENT 32.2