Exhibit 10.1


DEBT CONVERSION AGREEMENT


THIS DEBT
CONVERSION AGREEMENT (the “Agreement”) is entered into as of September 15, 2015, by and between LifeApps
Digital Media, Inc., a Delaware corporation (the “Company”) and Lawrence P. Roan, a current officer and director
of the Company (“Lender”). The Company and Lender may be referred to herein individually as a “Party” and
collectively as the “Parties.”


Recitals:


WHEREAS,
during the period from April 6, 2014 through September 10, 2015, Lender made unsecured, non-interest bearing advances to the Company
(collectively, the “Loan”) for working capital purposes in the aggregate amount of $55,000 (the “Loan
Amount”); and


WHEREAS,
the Loan is not evidenced by a promissory note or other instrument; and


WHEREAS,
the Parties desire to convert $55,000 of the Loan Amount into shares of the Company’s common stock, $0.001 par value per
share (the “Common Stock”); and


WHEREAS,
the Parties desire to set forth their agreements and understandings with respect thereto.


NOW, THEREFORE,
for good and valuable consideration, the receipt and sufficiency of which is hereby acknowledged, the Parties agree as follows:


1.            
Conversion to Common Stock. Effective as of the date hereof, $55,000 of the Loan Amount (the “Converted Loan Amount”)
shall be converted into 84,615,385 shares of the Company’s Common Stock (the “Conversion Shares”), at
a conversion price equal to the lesser
of $0.068 or
60% of the lowest
trade price in the
25 trading days
previous to the conversion. (In
the event that Conversion
Shares are not
deliverable by DWAC,
an additional 10% discount
shall apply; if
the shares are
ineligible for deposit into
the DTC system
and only eligible
for Xclearing
deposit, an additional
5% discount
shall apply; and in
the case of
both, an additional
cumulative 15%
discount shall
apply.) Upon execution of this Agreement, the Company shall instruct its transfer
agent to issue such Conversion Shares in the name of Lender.


2.            
Amounts Repaid in Full. For and in consideration of the issuance of the Conversion Shares to Lender, the Converted Loan
Amount shall be deemed to be repaid in full, and the Company shall have no further obligations in connection with the Converted
Loan Amount.


3.            
Waiver and Release. Lender, on behalf of himself, and each of his successors, assigns, representatives and agents (collectively,
the “Releasing Parties”), hereby covenant not to sue and fully, finally and forever completely release the
Company and its present, future and former officers, directors, stockholders, members, employees, agents, attorneys and representatives
(collectively, the “Company Released Parties”) of and from any and all claims, actions, obligations, liabilities,
demands and/or causes of action, of whatever kind or character, whether now known or unknown, which the Releasing Parties have
or might claim to have against the Company Released Parties for any and all injuries, harm, damages (actual and punitive), costs,
losses, expenses, attorneys’ fees and/or liability or other detriment, if any, whenever incurred or suffered by the Releasing
Parties arising from, relating to, or in any way connected with, any fact, event, transaction, action or omission that occurred
or failed to occur with respect to the Converted Loan Amount on or prior to the date of this Agreement.






    

     

    

 


4.            
Restricted Stock. (a) The Conversion Shares to be issued hereunder have not been registered with the United States Securities
and Exchange Commission, or with the securities regulatory authority of any state. The Conversion Shares are subject to restrictions
imposed by federal and state securities laws and regulations on transferability and resale, and may not be transferred assigned
or resold except as permitted under the Securities Act of 1933, as amended (the “Act”), and the applicable
state securities laws, pursuant to registration thereunder or exemption therefrom.


(b)     Lender
understands that the certificates representing the Conversion Shares shall bear a restrictive legend in substantially the following
form (and a stop-transfer order may be placed against transfer of such certificates or other instruments):


THE SECURITIES
REPRESENTED BY THIS CERTIFICATE HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED (THE “ACT”),
OR ANY STATE SECURITIES LAWS, AND NEITHER SUCH SECURITIES NOR ANY INTEREST THEREIN MAY BE OFFERED, SOLD, PLEDGED, ASSIGNED OR OTHERWISE
TRANSFERRED UNLESS (1) A REGISTRATION STATEMENT WITH RESPECT THERETO IS EFFECTIVE UNDER THE ACT AND ANY APPLICABLE STATE SECURITIES
LAWS, OR (2) AN EXEMPTION FROM SUCH REGISTRATION EXISTS AND THE COMPANY RECEIVES AN OPINION OF COUNSEL TO THE HOLDER OF SUCH SECURITIES,
WHICH COUNSEL AND OPINION ARE SATISFACTORY TO THE COMPANY, THAT SUCH SECURITIES MAY BE OFFERED, SOLD, PLEDGED, ASSIGNED OR TRANSFERRED
IN THE MANNER CONTEMPLATED WITHOUT AN EFFECTIVE REGISTRATION STATEMENT UNDER THE ACT OR APPLICABLE STATE SECURITIES LAWS.


The legend
set forth above shall be removed and the Company shall issue a certificate without such legend to the holder of the Conversion
Shares upon which it is stamped, if (a) such Conversion Shares are sold pursuant to a registration statement under the Securities
Act, or (b) such holder delivers to the Company an opinion of counsel, reasonably acceptable to the Company, that a disposition
of the Conversion Shares is being made pursuant to an exemption from such registration and that the Shares, after such transfer,
shall no longer be “restricted securities” within the meaning of Rule 144.


5.            
Lender’s Representations. The Company is issuing the Conversion Shares to Lender in reliance upon the following representations
made by Lender:


(a)     Lender
is acquiring the Conversion Shares for investment for its own account and not with the view to, or for resale in connection
with, any distribution thereof. Lender understands and acknowledges that the Conversion Shares have not been registered under
the Act or any state securities laws, by reason of a specific exemption from the registration provisions of the Act and
applicable state securities laws, which depends upon, among other things, the bona fide nature of the investment intent and
other representations of Lender as expressed herein. Lender further represents that it does not have any contract,
undertaking, agreement or arrangement with any person to sell, transfer or grant participation to any third person with
respect to any of the Conversion Shares.



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(b)     Lender
(i) has had, and continues to have, access to detailed information with respect to the business, financial condition, results of
operations and prospects of the Company; (ii) has received or has been provided access to all material information concerning an
investment in the Company; and (iii) has been given the opportunity to obtain any additional information or documents from, and
to ask questions and receive answers of, the officers, directors and representatives of the Company to the extent necessary to
evaluate the merits and risks related to an investment in the Company represented by the Conversion Shares.


(c)     As a
result of Lender’s study of the aforementioned information and Lender’s prior overall experience in financial matters,
and Lender’s familiarity with the nature of businesses such as the Company, Lender is properly able to evaluate the capital
structure of the Company, the business of the Company, and the risks inherent therein.


(d)     Lender’s
investment in the Company pursuant to this Agreement is consistent, in both nature and amount, with Lender’s overall investment
program and financial condition.


(e)     Lender’s
financial condition is such that Lender can afford to bear the economic risk of holding the Conversion Shares, and to suffer a
complete loss of Lender’s investment in the Company represented by the Conversion Shares.


(f)      Lender’s
principal business address is as set forth in Section 6(b) hereof.


(g)     Lender
understands that a thinly traded public market now exists, and there may never be an active public market for, the Company’s
Common Stock, including the Conversion Shares.


(h)     All
action on the part of Lender, and its officers, directors and partners, if applicable, necessary for the authorization, execution
and delivery of this Agreement and the performance of all obligations of Lender hereunder and thereunder has been taken, and this
Agreement, assuming due execution by the parties hereto, constitutes valid and legally binding obligations of Lender, enforceable
in accordance with its terms, subject to: (i) judicial principles limiting the availability of specific performance, injunctive
relief, and other equitable remedies and (ii) bankruptcy, insolvency, reorganization, moratorium or other similar laws now or hereafter
in effect generally relating to or affecting creditors’ rights.



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(i)      Lender
represents that neither it nor, to its knowledge, any person or entity controlling, controlled by or under common control
with it, nor any person having a beneficial interest in it, nor any person on whose behalf Lender is acting: (i) is a person
listed in the Annex to Executive Order No. 13224 (2001) issued by the President of the United States (Executive Order
Blocking Property and Prohibiting Transactions with Persons Who Commit, Threaten to Commit, or Support Terrorism); (ii) is
named on the List of Specially Designated Nationals and Blocked Persons maintained by the U.S. Office of Foreign Assets
Control; (iii) is a non-U.S. shell bank or is providing banking services indirectly to a non-U.S. shell bank; (iv) is a
senior non-U.S. political figure or an immediate family member or close associate of such figure; or (v) is otherwise
prohibited from investing in the Company pursuant to applicable U.S. anti-money laundering, anti-terrorist and asset control
laws, regulations, rules or orders (categories (i) through (v), each a “Prohibited Noteholder”). Lender
agrees to provide the Company, promptly upon request, all information that the Company reasonably deems necessary or
appropriate to comply with applicable U.S. anti-money laundering, anti-terrorist and asset control laws, regulations, rules
and orders. Lender consents to the disclosure to U.S. regulators and law enforcement authorities by the Company and its
affiliates and agents of such information about Lender as the Company reasonably deems necessary or appropriate to comply
with applicable U.S. antimony laundering, anti-terrorist and asset control laws, regulations, rules and orders. If Lender is
a financial institution that is subject to the USA Patriot Act, Noteholder represents that it has met all of its obligations
under the USA Patriot Act. Lender acknowledges that if, following its investment in the Company, the Company reasonably
believes that Lender is a Prohibited Noteholder or is otherwise engaged in suspicious activity or refuses to promptly provide
information that the Company requests, the Company has the right or may be obligated to prohibit additional
investments, segregate the assets constituting the investment in accordance with applicable regulations or immediately
require Lender to transfer the Conversion Shares. Lender further acknowledges that Lender will have no claim against the
Company or any of its affiliates or agents for any form of damages as a result of any of the foregoing actions.


(j)      If Lender
is affiliated with a non-U.S. banking institution (a “Foreign Bank”), or if Lender receives deposits from, makes
payments on behalf of, or handles other financial transactions related to a Foreign Bank, Lender represents and warrants to the
Company that: (1) the Foreign Bank has a fixed address, other than solely an electronic address, in a country in which the Foreign
Bank is authorized to conduct banking activities; (2) the Foreign Bank maintains operating records related to its banking activities;
(3) the Foreign Bank is subject to inspection by the banking authority that licensed the Foreign Bank to conduct banking activities;
and (4) the Foreign Bank does not provide banking services to any other Foreign Bank that does not have a physical presence in
any country and that is not a regulated affiliate.


(k)     Lender
realizes that because of the inherently speculative nature of businesses of the kind conducted and contemplated by the Company,
the Company’s financial results may be expected to fluctuate from month to month and from period to period and will, generally,
involve a high degree of financial and market risk that could result in substantial or, at times, even total losses for investors
in securities of the Company.


6.            
Miscellaneous.


(a)     THIS
AGREEMENT IS MADE UNDER, AND SHALL BE CONSTRUED AND ENFORCED IN ACCORDANCE WITH, THE LAWS OF THE STATE OF NEW YORK
APPLICABLE TO AGREEMENTS MADE AND TO BE PERFORMED SOLELY THEREIN, WITHOUT GIVING EFFECT TO PRINCIPLES OF CONFLICTS OF LAW. In
any action between or among any of the Parties arising out of this Agreement, (i) each of the Parties irrevocably and
unconditionally consents and submits to the exclusive jurisdiction and venue of the state and federal courts having
jurisdiction over New York County, New York; (ii) if any such action is commenced in a state court, then, subject to
applicable law, no party shall object to the removal of such action to any federal court having jurisdiction over New York
County, New York; (iii) each of the parties irrevocably waives the right to trial by jury; and (iv) each of the parties
irrevocably consents to service of process by first class certified mail, return receipt requested, postage prepared, to the
address at which such party is to receive notice in accordance with this Agreement.



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   (b)     All
notices, requests, demands, claims, and other communications hereunder shall be in writing. Any notice, request, demand, claim
or other communication hereunder shall be deemed duly delivered four business days after it is sent by registered or certified
mail, return receipt requested, postage prepaid, or one business day after it is sent for next business day delivery via a reputable
nationwide overnight courier service, in each case to the intended recipient as set forth below:


	
        If to the Company:

        LifeApps Digital Media, Inc.

        10636 Scripps Court, Suite 166

        San Diego, CA 92131

        Attention:  Robert Gayman

        Telephone:  858.577.0500
	 	
        Copy to (which copy shall not constitute notice
        hereunder):

        CKR Law LLP

        1330 Avenue of the Americas, 14th Floor

        New York, NY 10019

        Attention:  Paul C. Levites, Esq.

        Telephone:  212.259.7300

        Facsimile:  212.259.8200

	
        If to Lender:

        [Lender Name]

        [Lender Address]

         
	 	 




Any
Party may give any notice, request, demand, claim or other communication hereunder using any other means (including personal delivery,
expedited courier, messenger service, telecopy, telex, ordinary mail or electronic mail), but no such notice, request, demand,
claim or other communication shall be deemed to have been duly given unless and until it actually is received by the Party for
whom it is intended. Any Party may change the address to which notices, requests, demands, claims, and other communications hereunder
are to be delivered by giving the other Parties notice in the manner herein set forth.


(c)     This
Agreement constitutes the entire agreement between the Parties and supersedes all prior oral or written negotiations and agreements
between the Parties with respect to the subject matter hereof. No modification, variation or amendment of this Agreement (including
any exhibit hereto) shall be effective unless made in writing and signed by both Parties.



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(d)     Each
Party to this Agreement hereby represents and warrants to the other Party that it has had an opportunity to seek the advice of
its own independent legal counsel with respect to the provisions of this Agreement and that its decision to execute this Agreement
is not based on any reliance upon the advice of any other Party or its legal counsel. Each Party represents and warrants to the
other Party that in executing this Agreement such Party has completely read this Agreement and that such Party understands the
terms of this Agreement and its significance. This Agreement shall be construed neutrally, without regard to the Party responsible
for its preparation.


(e)     Each
Party to this Agreement hereby represents and warrants to the other Party that (i) the execution, performance and delivery of this
Agreement has been authorized by all necessary action by such Party; (ii) the representative executing this Agreement on behalf
of such Party has been granted all necessary power and authority to act on behalf of such Party with respect to the execution,
performance and delivery of this Agreement; and (iii) the representative executing this Agreement on behalf of such Party is of
legal age and capacity to enter into agreements which are fully binding and enforceable against such Party.


(f)      This
Agreement may be executed in any number of counterparts, all of which taken together shall constitute a single instrument.


[The Remainder of this
Page is Left Blank Intentionally. Signature Page Follows.]



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IN WITNESS
WHEREOF, the parties have duly executed this Agreement as of the day and year first above written.


LIFEAPPS DIGITAL MEDIA,
INC.


By:/s/Robert Gayman


Name:  Robert Gayman


Title:  Chief
Executive Officer


/s/Lawrence P. Roan


Lawrence P. Roan


 


 


 


 


 


 


 


 


 


 




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