**Exhibit 31.1**

**CERTIFICATE OF PRINCIPALEXECUTIVE OFFICER**

I, the Chief Executive Officer, of CCF Holding Company (the “small business issuer”), certify that:

|  | 1. | I have reviewed this quarterly report on Form 10-Q of the small business issuer; |
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|  | 2. | Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which suchstatements were made, not misleading with respect to the period covered by this report; |
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|  | 3. | Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of thesmall business issuer as of, and for, the periods presented in this report; |
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|  | 4. | The small business issuer’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) for thesmall business issuer and have: |
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(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to bedesigned under our supervision, to ensure that material information relating to the small business issuer, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which thisreport is being prepared; 

(b) Evaluated the effectiveness of the small business issuer’s disclosure controls and procedures and presented in this report ourconclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and 

(c) Disclosed in this report any change in the small business issuer’s internal control over financial reporting that occurred during the small business issuer’s most recent fiscal quarter (the small business issuer’s fourthfiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the small business issuer’s internal control over financial reporting; and 

|  | 5. | The small business issuer’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the small business issuer’s auditors and theaudit committee of the small business issuer’s board of directors (or persons performing the equivalent functions): |
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(a) All significantdeficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the small business issuer’s ability to record, process, summarize and report financialinformation; and 

(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the small businessissuer’s internal control over financial reporting. 

**Dated this 14th day of August, 2003.**

 

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|        |   |   | /s/ DAVID B. TURNER                          |
|   |   |   |                                              |
|   |   |   | **David B. Turner, Chief Executive Officer** |