[Federal Register Volume 65, Number 228 (Monday, November 27, 2000)]
[Notices]
[Pages 70699-70700]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 00-30128]


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DEPARTMENT OF DEFENSE

Department of the Air Force


Proposed Collection; Comment Request

AGENCY: Department of the Air Force, DoD.

ACTION: Notice.

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    In compliance with section 3506(c)(2)(A) of the Paperwork Reduction 
Act of 1995, the Department of Defense Medical Examination Review Board 
announces the proposed public information collection and seeks public 
comment on the provisions thereof. Comments are invited on: (a) Whether 
the proposed collection of information is necessary for the proper 
performance of the functions of the agency, including whether the 
information shall have practical utility; (b) the accuracy of the 
agency's estimate of the burden of the proposed information collection; 
(c) ways to enhance the quality, utility, and clarity of the 
information to be collected; and (d) ways to minimize the burden of the 
information collection on respondents, including through the use of 
automated collection techniques or other forms or information 
technology.

DATES: Consideration will be given to all comments received by January 
26, 2001.

ADDRESSES: Written comments and recommendations on the proposed 
information collection should be sent to SAF/PAX, Air Force Public 
Affairs, 1690 Air Force Pentagon, Washington, DC 20330-1690, Attention: 
Lt Col Anne Morris.

FOR FURTHER INFORMATION CONTACT: To request more information on this 
proposed information collection or to obtain a copy of the proposal and 
associated collection instruments, please write to the above address, 
or call SAF/PAX at (703) 692-6228.
    Title: The Public and the United States Air Force (USAF): 
Recruiting and Retention Challenges.
    Needs and Uses: For the first time in its history, the USAF is 
struggling to meet its recruiting goals. The USAF also faces the 
challenge of improving retention levels for those people who have 
joined the Air Force. A combination of environmental factors, including 
increasing operations tempo, frequency and length of deployments and 
the robust American economy of the past few years have rendered 
continuing service in the USAF less desirable for some of its members. 
Both recruitment and retention challenges impact the Air Force's 
ability to sustain mandated end strength. To address these requirements 
and challenges, the USAF has launched the first paid network television 
advertising campaign in its history. New television advertisements 
began airing in September 2000 as a primary element of a focused 
national campaign to tell the Air Force story to Americans and, in the 
process, address recruiting and retention challenges. Continued 
audience research is needed to guide evaluation of the campaign's

[[Page 70700]]

effectiveness and planning of future campaigns.
    Affected Public: Residents (15 years and older) of telephone-
equipped households in the U.S.
    Annual Burden Hours: 1,000.
    Number of Respondents: 4,500.
    Responses Per Respondent: 1.
    Average Burden Per Response: 13.3 Minutes.
    Frequency: At roughly 3-month intervals.

SUPPLEMENTARY INFORMATION:

Summary of Information Collection

    These three surveys will serve multiple purposes. They will gauge 
recruitment-age youth's and their influencers' awareness of, 
familiarity with, attitudes about and feelings toward the Air Force. 
These measures will be made at roughly 3-month intervals during the 
course of the current USAF television advertising campaign, giving 
insight into the communication initiative's ongoing performance. The 
surveys will allow direct comparison of target youth and influential 
adult thinking about factors affecting recruitment decision-making. 
Findings from these surveys of the civilian population also will be 
compared with similar data to be gathered from the internal USAF 
population at approximately the same time, providing a valuable head-
to-head comparison of civilians' and Air Force people's perceptions of 
what the Air Force does and why a young person should want to join.

Janet A. Long,
Air Force Federal Register Liaison Officer.
[FR Doc. 00-30128 Filed 11-24-00; 8:45 am]
BILLING CODE 5001-05-U