##### Table of Contents





UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549





FORM 10-Q





(Mark One)

|x | Quarterly report under Section 13 or 15(d) of the Securities Exchange Act of 1934
|- | ---------------------------------------------------------------------------------

For the quarterly period ended: March 31, 2008



| ̈ | Transition report under Section 13 or 15(d) of the Exchange Act
|- | ---------------------------------------------------------------

For the transition period from  to

Commission file number: 0-25846





CCF HOLDING COMPANY

(Exact name of issuer as Specified in Its Charter)







|                                                               |  |                                     
|-------------------------------------------------------------- |  | ------------------------------------
|Georgia                                                        |  | 58-2173616                          
|(State or Other Jurisdiction of Incorporation or Organization) |  | (I.R.S. Employer Identification No.)

101 North Main Street

Jonesboro, Georgia 30236

(Address of Principal Executive Offices)

(770) 478-8881

(Issuers Telephone Number)





Check whether the issuer
(1) filed all reports required to be filed by Section 13 or 15(d) of the Exchange Act during the past 12 months (or such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days:    Yes  x    No   ̈

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting
company. See the definitions of large accelerated filer, accelerated filer, and smaller reporting company in Rule 12b-2 of the Exchange Act.



|                           |  |  |  |                             
|-------------------------- |  |  |  | ----------------------------
|Large accelerated filer   ̈ |  |  |  | Accelerated filer   ̈        
|Non-accelerated filer     ̈ |  |  |  | Smaller reporting company  x

State the number of shares outstanding of each of the issuers classes of common equity, as
of the latest practicable date: At May 11, 2008, 3,612,025 shares of the registrants common stock were outstanding.

Indicate by
checkmark whether the registrant is a shell company (as defined by Rule 12b-2 of the Exchange Act).    Yes   ̈    No  x









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##### Table of Contents

FORM 10-Q

INDEX



|             |  |                       |  |                                                                                       |  |                                                                                                              |  |     
|------------ |  | --------------------- |  | ------------------------------------------------------------------------------------- |  | ------------------------------------------------------------------------------------------------------------ |  | ----
|             |  |                       |  |                                                                                       |  |                                                                                                              |  | Page
|PART I.      |  | FINANCIAL INFORMATION |  |                                                                                      
|             |  |                       | 
|             |  | Item 1.               |  | Financial Statements:                                                                 |  |                                                                                                             
|             |  |                       |  |                                                                                      
|             |  |                       |  |                                                                                       |  | Consolidated Balance Sheets as ofMarch 31, 2008 (unaudited) and December 31, 2007 (audited)                  |  | 1   
|             |  |                       |  |                                                                                      
|             |  |                       |  |                                                                                       |  | Consolidated Statements of OperationsFor the Three Months EndedMarch 31, 2008 and March 31, 2007 (unaudited) |  | 2   
|             |  |                       |  |                                                                                      
|             |  |                       |  |                                                                                       |  | Consolidated Statements of Cash FlowsFor the Three Months EndedMarch 31, 2008 and March 31, 2007 (unaudited) |  | 3   
|             |  |                       |  |                                                                                      
|             |  |                       |  |                                                                                       |  | Notes to Unaudited Consolidated Financial Statements                                                         |  | 4   
|             |  |                       | 
|             |  | Item 2.               |  | Managements Discussion and Analysis of Financial Condition and Results of Operations |  | 7                                                                                                           
|             |  |                       | 
|             |  | Item 3.               |  | Quantitative and Qualitative Disclosures About Market Risk                            |  | 10                                                                                                          
|             |  |                       | 
|             |  | Item 4.               |  | Controls and Procedures                                                               |  | 10                                                                                                          
|             |  |                      
|PART II.     |  | OTHER INFORMATION     |  |                                                                                      
|             |  |                       | 
|             |  | Item 1.               |  | Legal Proceedings                                                                     |  | 12                                                                                                          
|             |  |                       | 
|             |  | Item 1A.              |  | Risk Factors                                                                          |  | 12                                                                                                          
|             |  |                       | 
|             |  | Item 2.               |  | Unregistered Sales of Equity Securities and Use of Proceeds                           |  | 12                                                                                                          
|             |  |                       | 
|             |  | Item 3.               |  | Defaults Upon Senior Securities                                                       |  | 12                                                                                                          
|             |  |                       | 
|             |  | Item 4.               |  | Submission of Matters to a Vote of Security Holders                                   |  | 12                                                                                                          
|             |  |                       | 
|             |  | Item 5.               |  | Other Information                                                                     |  | 12                                                                                                          
|             |  |                       | 
|             |  | Item 6.               |  | Exhibits                                                                              |  | 12                                                                                                          
|             | 
|Signatures   |  | 13                   
|             | 
|Certificates |  |                      



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##### Table of Contents

PART I. FINANCIAL INFORMATION

|Item 1. | Financial Statements
|------- | --------------------

CCF HOLDING COMPANY AND SUBSIDIARY

Consolidated Balance Sheets



|                                                                                                                                                      |  |               |             |                  |            
|----------------------------------------------------------------------------------------------------------------------------------------------------- |  | ------------- | ----------- | ---------------- | -----------
|                                                                                                                                                      |  | March 31,2008 |             | December 31,2007
|                                                                                                                                                      |  | (Unaudited)   |             | (Audited)       
|Assets                                                                                                                                                |  |               |             |                  |            
|Cash and due from banks                                                                                                                               |  | $             | 10,922,044  |                  | 6,771,957  
|Interest-bearing deposits in other financial institutions                                                                                             |  |               | 2,928,344   |                  | 877,457    
|Federal funds sold                                                                                                                                    |  |               | 10,843,000  |                  |           
|                                                                                                                                                      |  |               |             |                  |            
|Cash and cash equivalents                                                                                                                             |  |               | 24,693,388  |                  | 7,649,414  
|                                                                                                                                                      |  |              
|Investment securities available-for-sale                                                                                                              |  |               | 72,272,086  |                  | 71,894,670 
|Federal Home Loan Bank stock, at cost                                                                                                                 |  |               | 984,800     |                  | 1,216,000  
|Loans, net                                                                                                                                            |  |               | 305,172,402 |                  | 316,892,969
|Premises and equipment, net                                                                                                                           |  |               | 7,721,977   |                  | 7,383,551  
|Accrued interest receivable                                                                                                                           |  |               | 2,125,730   |                  | 2,554,514  
|Cash surrender value of life insurance                                                                                                                |  |               | 5,846,656   |                  | 5,763,825  
|Other assets owned                                                                                                                                    |  |               | 8,273,180   |                  | 4,998,394  
|Other assets                                                                                                                                          |  |               | 5,118,292   |                  | 4,427,500  
|                                                                                                                                                      |  |               |             |                  |            
|Total assets                                                                                                                                          |  | $             | 432,208,511 |                  | 422,780,837
|                                                                                                                                                      |  |               |             |                  |            
|                                                                                                                                                      |  |              
|Liabilities and Shareholders Equity                                                                                                                  |  |               |             |                  |            
|Deposits:                                                                                                                                             |  |               |             |                  |            
|Noninterest-bearing deposits                                                                                                                          |  | $             | 36,276,452  |                  | 34,962,318 
|Interest-bearing demand deposits                                                                                                                      |  |               | 155,168,811 |                  | 186,701,077
|Savings accounts                                                                                                                                      |  |               | 5,020,733   |                  | 4,388,618  
|Time deposits less than $100,000                                                                                                                      |  |               | 119,678,690 |                  | 80,088,123 
|Time deposits greater than $100,000                                                                                                                   |  |               | 42,134,778  |                  | 40,243,246 
|                                                                                                                                                      |  |               |             |                  |            
|Total deposits                                                                                                                                        |  |               | 358,279,464 |                  | 346,383,382
|                                                                                                                                                      |  |              
|Securities sold under agreement to repurchase                                                                                                         |  |               | 23,954,497  |                  | 19,876,316 
|Federal Home Loan Bank advances                                                                                                                       |  |               | 5,000,000   |                  | 10,000,000 
|Federal funds purchased                                                                                                                               |  |               |            |                  | 2,132,000  
|Junior subordinated debentures                                                                                                                        |  |               | 8,765,000   |                  | 8,765,000  
|Accrued interest payable and other liabilities                                                                                                        |  |               | 3,748,677   |                  | 3,520,723  
|                                                                                                                                                      |  |               |             |                  |            
|Total liabilities                                                                                                                                     |  |               | 399,747,638 |                  | 390,677,421
|                                                                                                                                                      |  |               |             |                  |            
|Commitments                                                                                                                                           |  |               |             |                  |            
|Shareholders Equity:                                                                                                                                 |  |               |             |                  |            
|Preferred stock, no par value; 1,000,000 shares authorized; none issued and outstanding                                                               |  |               |            |                  |           
|Common stock, $.10 par value, 4,000,000 shares authorized; 3,612,025 issued and outstanding in 2008; 3,591,473 shares issued and outstanding
in 2007. |  |               | 361,203     |                  | 359,147    
|Additional paid-in capital                                                                                                                            |  |               | 9,054,961   |                  | 8,935,296  
|Retained earnings                                                                                                                                     |  |               | 21,512,631  |                  | 22,198,567 
|Accumulated other comprehensive gain                                                                                                                  |  |               | 1,532,078   |                  | 610,406    
|                                                                                                                                                      |  |               |             |                  |            
|Total shareholders equity                                                                                                                            |  |               | 32,460,873  |                  | 32,103,416 
|                                                                                                                                                      |  |               |             |                  |            
|Total liabilities & shareholders equity                                                                                                              |  | $             | 432,208,511 |                  | 422,780,837
|                                                                                                                                                      |  |               |             |                  |            

See accompanying notes to unaudited consolidated financial statements.



1



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CCF HOLDING COMPANY AND SUBSIDIARY

Consolidated Statements of Operations

(Unaudited)







|                                                                                 |  |                             |           |   |      |          
|-------------------------------------------------------------------------------- |  | --------------------------- | --------- | - | ---- | ---------
|                                                                                 |  | Three Months EndedMarch 31,
|                                                                                 |  | 2008                        |           |   | 2007
|Interest and dividend income:                                                    |  |                             |           |   |      |          
|Interest and fees on loans                                                       |  | $                           | 5,660,254 |   |      | 7,596,312
|Interest-bearing deposits in other financial institutions and federal funds sold |  |                             | 66,973    |   |      | 162,615  
|Interest and dividends on taxable investment securities                          |  |                             | 822,007   |   |      | 524,631  
|Interest on nontaxable investment securities                                     |  |                             | 46,267    |   |      | 46,014   
|                                                                                 |  |                             |           |   |      |          
|Total interest and dividend income                                               |  |                             | 6,595,501 |   |      | 8,329,572
|                                                                                 |  |                             |           |   |      |          
|Interest expense:                                                                |  |                             |           |   |      |          
|Deposit accounts                                                                 |  |                             | 2,521,774 |   |      | 3,238,242
|Other borrowings                                                                 |  |                             | 424,573   |   |      | 440,642  
|                                                                                 |  |                             |           |   |      |          
|Total interest expense                                                           |  |                             | 2,946,347 |   |      | 3,678,884
|                                                                                 |  |                             |           |   |      |          
|Net interest income                                                              |  |                             | 3,649,154 |   |      | 4,650,688
|                                                                                 |  |                            
|Provision for loan losses                                                        |  |                             | 850,000   |   |      | 140,000  
|                                                                                 |  |                             |           |   |      |          
|Net interest income after provision for loan losses                              |  |                             | 2,799,154 |   |      | 4,510,688
|                                                                                 |  |                             |           |   |      |          
|Other income:                                                                    |  |                             |           |   |      |          
|Service charges on deposit accounts                                              |  |                             | 387,710   |   |      | 347,470  
|Gain on sale of securities available-for-sale                                    |  |                             | 27,934    |   |      |         
|Gain on sale of loans                                                            |  |                             | 6,546     |   |      | 50,674   
|Other                                                                            |  |                             | 256,255   |   |      | 224,449  
|                                                                                 |  |                             |           |   |      |          
|Total other income                                                               |  |                             | 678,445   |   |      | 622,593  
|                                                                                 |  |                             |           |   |      |          
|Other expenses:                                                                  |  |                             |           |   |      |          
|Salaries and employee benefits                                                   |  |                             | 1,954,705 |   |      | 1,984,904
|Occupancy                                                                        |  |                             | 675,221   |   |      | 523,911  
|Loss on sale of real estate owned                                                |  |                             | 8,662     |   |      |         
|Other                                                                            |  |                             | 1,642,395 |   |      | 698,544  
|                                                                                 |  |                             |           |   |      |          
|Total other expenses                                                             |  |                             | 4,280,983 |   |      | 3,207,359
|                                                                                 |  |                             |           |   |      |          
|Earnings before income taxes                                                     |  |                             | (803,384  | ) |      | 1,925,922
|                                                                                 |  |                            
|Income tax (benefit) expense                                                     |  |                             | (298,050  | ) |      | 656,700  
|                                                                                 |  |                             |           |   |      |          
|Net (loss) earnings                                                              |  | $                           | (505,334  | ) |      | 1,269,222
|                                                                                 |  |                             |           |   |      |          
|Basic (loss) earnings per share                                                  |  | $                           | (0.14     | ) |      | 0.35     
|                                                                                 |  |                             |           |   |      |          
|Diluted (loss) earnings per share                                                |  | $                           | (0.14     | ) |      | 0.33     
|                                                                                 |  |                             |           |   |      |          

See accompanying notes to unaudited consolidated financial statements



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CCF HOLDING COMPANY AND SUBSIDIARY

Consolidated Statements of Cash Flows

(Unaudited)



|                                                                                    |  |                             |             |   |      |             |  
|----------------------------------------------------------------------------------- |  | --------------------------- | ----------- | - | ---- | ----------- | -
|                                                                                    |  | Three Months EndedMarch 31, |            
|                                                                                    |  | 2008                        |             |   | 2007 |            
|Cash flows from operating activities:                                               |  |                             |             |   |      |             |  
|Net (loss) earnings                                                                 |  | $                           | (505,334    | ) |      | 1,269,222   |  
|Adjustments to reconcile net earnings to net cash provided by operating activities: |  |                             |             |   |      |             |  
|Provision for loan losses                                                           |  |                             | 850,000     |   |      | 140,000     |  
|Depreciation, amortization, and accretion, net                                      |  |                             | 163,466     |   |      | 188,367     |  
|Net gain on sale of loans                                                           |  |                             | (6,546      | ) |      | (50,674     | )
|Net gain on sale of securities available-for-sale                                   |  |                             | (27,934     | ) |      |            |  
|Increase in cash surrender value of life insurance                                  |  |                             | (82,831     | ) |      | (79,972     | )
|Change in:                                                                          |  |                             |             |   |      |             |  
|Accrued interest receivable and other assets                                        |  |                             | (252,008    | ) |      | (917,744    | )
|Accrued interest payable and other liabilities                                      |  |                             | 720,694     |   |      | 636,176     |  
|                                                                                    |  |                             |             |   |      |             |  
|Net cash provided by operating activities                                           |  |                             | 859,507     |   |      | 1,185,375   |  
|                                                                                    |  |                             |             |   |      |             |  
|Cash flows from investing activities:                                               |  |                             |             |   |      |             |  
|Proceeds from maturities and calls of investment securities available-for-sale      |  |                             | 18,246,515  |   |      | 3,236,668   |  
|Proceeds from sale of investment securities available-for-sale                      |  |                             | 443,355     |   |      |            |  
|Purchases of investment securities available-for-sale                               |  |                             | (18,431,673 | ) |      | (11,998,458 | )
|Purchase of Federal Home Loan Bank stock                                            |  |                             | (562,500    | ) |      | (38,500     | )
|Federal Home Loan Bank Stock Redemption                                             |  |                             | 793,700     |   |      |            |  
|Proceeds from sales of real estate owned                                            |  |                             | 804,489     |   |      |            |  
|Net decrease (increase) in loans                                                    |  |                             | 6,028,302   |   |      | (1,275,399  | )
|Proceeds from sale of loans                                                         |  |                             | 759,536     |   |      | 262,707     |  
|Purchases of premises and equipment                                                 |  |                             | (502,094    | ) |      | (67,394     | )
|                                                                                    |  |                             |             |   |      |             |  
|Net cash provided by (used in) investing activities                                 |  |                             | 7,579,630   |   |      | (9,880,376  | )
|                                                                                    |  |                             |             |   |      |             |  
|Cash flows from financing activities:                                               |  |                             |             |   |      |             |  
|Net increase in deposits                                                            |  |                             | 11,896,082  |   |      | 8,451,476   |  
|Net increase in securities sold under agreements to repurchase                      |  |                             | 4,078,181   |   |      | 5,980,831   |  
|Repayments of Federal Home Loan Bank borrowings                                     |  |                             | (5,000,000  | ) |      |            |  
|Repayments of Federal Funds purchased                                               |  |                             | (2,132,000  | ) |      |             |  
|Dividends paid                                                                      |  |                             | (359,147    | ) |      | (290,648    | )
|Proceeds from exercise of stock options                                             |  |                             | 121,721     |   |      | 135,062     |  
|                                                                                    |  |                             |             |   |      |             |  
|Net cash provided by financing activities                                           |  |                             | 8,604,837   |   |      | 14,276,721  |  
|                                                                                    |  |                             |             |   |      |             |  
|Increase in cash and cash equivalents                                               |  |                             | 17,043,974  |   |      | 5,581,720   |  
|                                                                                    |  |                            
|Cash and cash equivalents at beginning of period                                    |  | $                           | 7,649,414   |   |      | 24,488,519  |  
|                                                                                    |  |                             |             |   |      |             |  
|Cash and cash equivalents at end of period                                          |  | $                           | 24,693,388  |   |      | 30,070,239  |  
|                                                                                    |  |                             |             |   |      |             |  
|Supplemental disclosure of cash flow information:                                   |  |                             |             |   |      |             |  
|Interest paid                                                                       |  | $                           | 2,790,721   |   |      | 3,579,672   |  
|                                                                                    |  |                             |             |   |      |             |  
|Income taxes paid                                                                   |  | $                           | 155,000     |   |      | 139,000     |  
|                                                                                    |  |                             |             |   |      |             |  

See accompanying notes to unaudited consolidated financial statements.



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CCF HOLDING COMPANY AND SUBSIDIARY

Notes to Consolidated Financial Statements

(Unaudited)



|1. | Basis of Presentation
|-- | ---------------------

The consolidated financial statements for
the three-month periods ended March 31, 2008 and 2007 are not audited and reflect all adjustments (consisting only of normal recurring accruals) which are, in the opinion of management, necessary for a fair presentation of the financial
position, operating results, and cash flows for the interim periods. Accordingly, they do not include all information and disclosures required by generally accepted accounting principles for complete financial statements.

The results of operations for the three-month period ended March 31, 2008 are not necessarily indicative of the results for the entire year ending December 31,
2008.



|2. | Accounting Policies
|-- | -------------------

Reference is made to the accounting policies
of CCF Holding Company (the Company) described in the notes to the consolidated financial statements contained in the Companys Annual Report on Form 10-K for the fiscal year ended December 31, 2007, filed with the Securities
and Exchange Commission.



|3. | Reclassification
|-- | ----------------

Certain amounts in the prior period financial
statements have been reclassified to conform to the presentation used in the current period unaudited consolidated financial statements.



|4. | Earnings per share
|-- | ------------------

Basic earnings per share are based on the
weighted average number of common shares outstanding during the period while the effects of potential shares outstanding during the period are included in diluted earnings per share. The reconciliation of the amounts used in the computation of both
basic earnings per share and diluted earnings per share for each period is presented as follows:

For the
three-months ended March 31, 2008



|                                           |  |             |          |   |              |           |                 |   |       |  
|------------------------------------------ |  | ----------- | -------- | - | ------------ | --------- | --------------- | - | ----- | -
|                                           |  | NetEarnings |          |   | CommonShares |           | Per ShareAmount |  
|Basic earnings per share                   |  | $           | (505,334 | ) |              | 3,594,015 |                 | $ | (0.14 | )
|Effect of dilutive common stock issuances: |  |             |          |   |              |           |                 |   |       |  
|Stock options                              |  |             |         |   |              |          |                 |   |      |  
|                                           |  |             |          |   |              |           |                 |   |       |  
|Diluted earnings per share                 |  | $           | (505,334 | ) |              | 3,594,015 |                 | $ | (0.14 | )
|                                           |  |             |          |   |              |           |                 |   |       |  

For the three-months ended March 31, 2007



|                                           |  |             |           |              |           |                 |   |       |  
|------------------------------------------ |  | ----------- | --------- | ------------ | --------- | --------------- | - | ----- | -
|                                           |  | NetEarnings |           | CommonShares |           | Per ShareAmount |  
|Basic earnings per share                   |  | $           | 1,269,222 |              | 3,638,114 |                 | $ | 0.35  |  
|Effect of dilutive common stock issuances: |  |             |           |              |           |                 |   |       |  
|Stock options                              |  |             |          |              | 165,640   |                 |   | (0.02 | )
|                                           |  |             |           |              |           |                 |   |       |  
|Diluted earnings per share                 |  | $           | 1,269,222 |              | 3,803,754 |                 | $ | 0.33  |  
|                                           |  |             |           |              |           |                 |   |       |  



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|5. | Dividends Payable
|-- | -----------------

On March 19, 2008, the Company declared a
$0.05 dividend per share to shareholders of record on April 7, 2008, with a payment date of April 21, 2008.



|6. | Loans
|-- | -----

During the quarter ended March 31, 2008, nonperforming
assets increased $4.6 million over the quarter ended December 31, 2007. Specific allocations in the loan loss reserve increased approximately $1 million, to $2.6 million, during the quarter ending March 31, 2008. The activity in the
reserve is as follows:



|                                                  |  |   |            |  
|------------------------------------------------- |  | - | ---------- | -
|Balance at beginning of period, December 31, 2007 |  | $ | 4,081,029  |  
|Provision for loan losses                         |  |   | 850,000    |  
|Loan charge-offs                                  |  |   | (1,195,205 | )
|Loan recoveries                                   |  |   | 45,103     |  
|Balance at end of period, March 31, 2008          |  | $ | 3,780,927  |  



|7. | Fair Value
|-- | ----------

The Company utilizes fair value measurements to record
fair value adjustments to certain assets and liabilities and to determine fair value disclosures. Securities available-for-sale and derivatives are recorded at fair value on a recurring basis. Additionally, from time to time, the Company may be
required to record at fair value other assets on a nonrecurring basis, such as loans held for sale, loans held for investment and certain other assets. These nonrecurring fair value adjustments typically involve application of lower of cost or
market accounting or write-downs of individual assets.

Fair Value Hierarchy

Effective January 1, 2008, the Company early adopted Statement of Financial Accounting Standards No. 157, Fair Value Measurements (SFAS 157). In September 2006, the Financial Accounting Standards
Board issued SFAS 157, which defines fair value, establishes a framework for measuring fair value and expands disclosures about fair value measurements. Under SFAS 157, the Company groups assets and liabilities at fair value in three levels, based
on the markets in which the assets and liabilities are traded and the reliability of the assumptions used to determine fair value. These levels are:



|        |  |                                                                                                                                                                                                                                                                                                                                                                                   
|------- |  | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|Level 1 |  | Valuation is based upon quoted prices for identical instruments traded in active markets.                                                                                                                                                                                                                                                                                         
|        | 
|Level 2 |  | Valuation is based upon quoted prices for similar instruments in active markets, quoted prices for identical or similar instruments in markets that are not active, and model-based valuation
techniques for which all significant assumptions are observable in the market.                                                                                                      
|        | 
|Level 3 |  | Valuation is generated from model-based techniques that use at least one significant assumption not observable in the market. These unobservable assumptions reflect estimates of assumptions
that market participants would use in pricing the asset or liability. Valuation techniques include use of option pricing models, discounted cash flow models and similar techniques.

Following is a description of valuation methodologies used for assets and liabilities recorded at fair value.

Investment Securities Available-for-Sale

Investment
securities available-for-sale are recorded at fair value on a recurring basis. Fair value measurement is based upon quoted prices, if available. If quoted prices are not available, fair values are measured using independent pricing models or other
model-based valuation techniques such as the present value of future cash flows, adjusted for the securitys credit rating, prepayment assumptions and other factors such as credit loss assumptions. Level 1 securities include those traded on an
active exchange, such as the New York Stock Exchange, U.S. Treasury securities that are traded by dealers or brokers in active over-the-counter markets and money market funds. Level 2 securities include mortgage-backed securities issued by
government sponsored entities, municipal bonds and corporate debt securities. Securities classified as Level 3 include asset-backed securities in less liquid markets.



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Loans

The Company
does not record loans at fair value on a recurring basis. However, from time to time, a loan is considered impaired and an allowance for loan losses is established. Loans for which it is probable that payment of interest and principal will not be
made in accordance with the contractual terms of the loan agreement are considered impaired. Once a loan is identified as individually impaired, management measures impairment in accordance with SFAS 114, Accounting by Creditors for Impairment
of a Loan, (SFAS 114). The fair value of impaired loans is estimated using one of several methods, including collateral value, market value of similar debt, enterprise value, liquidation value and discounted cash flows. Those impaired loans
not requiring an allowance represent loans for which the fair value of the expected repayments or collateral exceed the recorded investments in such loans. At March 31, 2008, substantially all of the total impaired loans were evaluated based on
the fair value of the collateral. In accordance with SFAS 157, impaired loans where an allowance is established based on the fair value of collateral require classification in the fair value hierarchy. When the fair value of the collateral is based
on an observable market price or a current appraised value, the Company records the impaired loan as nonrecurring Level 2. When an appraised value is not available or management determines the fair value of the collateral is further impaired below
the appraised value and there is no observable market price, the Company records the impaired loan as nonrecurring Level 3.

Derivative Assets and
Liabilities

Substantially all derivative instruments held or issued by the Company for risk management are traded in over-the-counter markets where
quoted market prices are not readily available. For those derivatives, the Company measures fair value using market data estimates received from the counterparty. The Company classifies derivatives instruments held or issued for risk management or
customer-initiated activities as Level 2.

Foreclosed Assets

Foreclosed assets are adjusted to fair value upon transfer of the loans to foreclosed assets. Subsequently, foreclosed assets are carried at the lower of carrying value or fair value. Fair value is based upon independent market prices,
appraised values of the collateral, or managements estimation of the value of the collateral. When the fair value of the collateral is based on an observable market price or a current appraised value, the Company records the foreclosed asset
as nonrecurring Level 2. When an appraised value is not available or management determines the fair value of the collateral is further impaired below the appraised value and there is no observable market price, the Company records the foreclosed
asset as nonrecurring Level 3.

Assets and Liabilities Recorded at Fair Value on a Recurring Basis

The table below presents the recorded amount of assets and liabilities measured at fair value on a recurring basis as of March 31, 2008.



|                                         |  |       |      |         |   |         |  |         |      |  |   |  
|---------------------------------------- |  | ----- | ---- | ------- | - | ------- |  | ------- | ---- |  | - | -
|(in millions)                            |  |       |      |         |   |         |  |        
|March 31, 2008                           |  | Total |      | Level 1 |   | Level 2 |  | Level 3
|Investment securities available-for-sale |  | $     | 72.3 |         |   |        |  | $       | 72.3 |  |   | 
|Derivative assets                        |  |       | 1.4  |         |   |        |  |         | 1.4  |  |   | 
|                                         |  |       |      |         |   |         |  |         |      |  |   |  
|Total assets at fair value               |  | $     | 73.7 |         | $ |        |  | $       | 73.7 |  | $ | 
|                                         |  |       |      |         |   |         |  |         |      |  |   |  
|Derivative liabilities                   |  | $     |     |         | $ |        |  | $       |     |  | $ | 
|                                         |  |       |      |         |   |         |  |         |      |  |   |  
|Total liabilities at fair value          |  | $     |     |         | $ |        |  | $       |     |  | $ | 
|                                         |  |       |      |         |   |         |  |         |      |  |   |  



6



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Assets and Liabilities Recorded at Fair Value on a Nonrecurring Basis

The Company may be required, from time to time, to measure certain assets at fair value on a nonrecurring basis in accordance with U.S. generally accepted accounting
principles. These include assets that are measured at the lower of cost or market that were recognized at fair value below cost at the end of the period. Assets measured at fair value on a nonrecurring basis are included in the table below.



|                                |  |       |      |         |   |         |  |         |   |  |   |     
|------------------------------- |  | ----- | ---- | ------- | - | ------- |  | ------- | - |  | - | ----
|(in millions)                   |  |       |      |         |   |         |  |        
|March 31, 2008                  |  | Total |      | Level 1 |   | Level 2 |  | Level 3
|Non-performing loans            |  | $     | 9.9  |         | $ |        |  | $       |  |  | $ | 9.9 
|Other Real Estate Owned         |  |       | 8.3  |         |   |        |  |         |  |  |   | 8.3 
|                                |  |       |      |         |   |         |  |         |   |  |   |     
|Total assets at fair value      |  | $     | 18.2 |         | $ |        |  | $       |  |  | $ | 18.2
|                                |  |       |      |         |   |         |  |         |   |  |   |     
|Total liabilities at fair value |  | $     |     |         | $ |        |  | $       |  |  | $ |    
|                                |  |       |      |         |   |         |  |         |   |  |   |     



|8. | Recent Accounting Pronouncements
|-- | --------------------------------

Other accounting standards that
have been issued or proposed by the Financial Accounting Standards Board and other standard setting entities that do not require adoption until a future date are not expected to have a material impact on the Companys consolidated financial
statements upon adoption.



|Item 2. | Managements Discussion and Analysis of Financial Condition and Results of Operations
|------- | -------------------------------------------------------------------------------------

The Company may from time to time make written or oral forward-looking statements, including statements contained in the Companys filings with the Securities and Exchange Commission (including this
report on Form 10-Q), in its reports to stockholders and in other communications by the Company, which are made in good faith by the Company pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995.

These forward-looking statements involve risks and uncertainties, such as statements of the Companys plans, objectives, expectations, estimates and
intentions, that are subject to change based on various important factors, some of which are beyond the Companys control. The following factors, among others, could cause the Companys financial performance to differ materially from the
plans, objectives, expectations, estimates and intentions expressed in such forward-looking statements: the strength of the United States economy in general and the strength of the local economies in which the Company conducts operations; the
effects of, and changes in, trade, monetary and fiscal policies and laws, including interest rate policies of the Board of Governors of the Federal Reserve System; inflation; interest rate, market and monetary fluctuations; the timely development of
and acceptance of new products and services of the Company and the perceived overall value of these products and services by users, including the features, pricing and quality compared to competitors products and services; the willingness of
users to substitute competitors products and services for the Companys products and services; the success of the Company in gaining regulatory approval of its products and services, when required; the impact of changes in financial
services laws and regulations, including laws concerning taxes, banking, securities and insurance; technological changes and acquisitions; managing credit risk; changes in consumer spending and saving habits; the impact of the war on
terrorism; and the success of the Company at managing the risks involved in the foregoing.

The Company cautions that these important factors are not
exclusive. The Company does not undertake to update any forward-looking statement, whether written or oral, that may be made from time to time by or on behalf of the Company.

Comparison of Financial Condition at March 31, 2008 and December 31, 2007

Assets  The Companys
total assets increased $9.4 million, or 2.2%, between December 31, 2007, and March 31, 2008. Net loans receivable decreased $11.7 million, or 3.7%, to $305.2 million at March 31, 2008, from $316.9 million at December 31, 2007.
The Companys loan production for the quarter ending March 31, 2008



7



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##### Table of Contents

totaled $15.9 million with $11.2 million in commercial loans, $2.8 million in constructions loans and $1.9 million in consumer loans. However, due to
repayments and reclassification of loans to real estate owned, net loans outstanding declined. Commercial loans increased $1.3 million and consumer loans increased $156,000 during the period. This growth was offset by net reductions in construction,
acquisition and development and lot loans of $11.4 million, commercial real estate loans of $1.8 million, and 1-4 family first mortgage loans of $289,000. Draws for construction loans decreased from $8.6 million during the first quarter of 2007 to
$2.4 million during the first quarter of 2008. In general, the economic activity, primarily in the housing sector, has been stagnant or has declined during the first quarter of 2008.

Cash and cash equivalents increased $17.0 million during the quarter, primarily in federal funds sold. The increase was the result of a plan to increase deposit account balances and increase liquidity on the balance
sheet of Heritage Bank (the Bank).

Investment securities totaled $72.3 million, which were relatively flat, with an increase of $377,000, or
0.52%, over a balance of $71.9 million at December 31, 2007

Premises and equipment increased $338,000 due to purchases of furniture, fixtures and
equipment during the quarter totaling $502,000, partially offset by the depreciation of assets totaling $164,000. The purchases were primarily related to the move of the executive group, retail branch and lending group to the new leased facility at
Eagles Landing in Stockbridge, Georgia.

Other assets owned increased $3.3 million in the three month period ending March 31, 2008, from $5.0 million
at December 31, 2007 to $8.3 million at March 31, 2008. Current holdings are detailed below in the discussion of operating results.

Liabilities
 Total deposits during the three months ended March 31, 2008 increased to $358.3 million, an increase of $11.9 million, or 3.45%, from $346.4 million at December 31, 2007. Transaction accounts (which include non-interest bearing
demand deposit accounts, NOW accounts and money market accounts) decreased $30.3 million, or 13.63%, to $191.4 million, from $221.7 million at December 31, 2007. Time deposits increased $41.5 million, or 34.47% during the three-month period
from $120.3 million at December 31, 2007, to $161.8 million at March 31, 2008. As rates continue to decline, the Company has noted that depositors are returning to fixed rate time accounts.

Repurchase accounts, used by small businesses as a cash management tool, increased during the twelve-month period by $11.8 million from $12.8 million average balance at
March 31, 2007, to $24.6 million average at March 31, 2008. During the three-month period ended March 31, 2008, average repurchase account balances increased by $1.4 million, or 6.03%, over the December 31, 2007 average balance
of $23.2 million. These accounts required pledges from the investments portfolio, which, when combined with an increase in public fund account balances, has resulted in the Banks purchase of additional bonds of approximately $17.2 million for
use as collateral during the twelve month period.

Shareholders Equity  Shareholders equity increased $357,000, from $32.1 million at
December 31, 2007, to $32.5 million at March 31, 2008. This increase was the result of the change in fair value of available-for-sale investment securities portfolio and the change in the fair value of the cash flow hedge which combined
totaled $922,000, and cash received for the exercise of stock options of approximately $122,000. These increases were partially offset by the net loss of $505,000 in the first quarter of 2008 and the declaration of a $0.05 per share dividend
totaling $181,000. The ratio of shareholders equity as a percentage of total assets was 7.51% at March 31, 2008 and 7.59% at December 31, 2007. Book value per share increased from $8.94 at December 31, 2007, to $8.99 at
March 31, 2008.

Comparison of Operating Results for the Three Months Ended March 31, 2008 and March 31, 2007

Operating Results  The Company had a net loss of $505,000 for the three-month period ended March 31, 2008, compared to net earnings of $1.3 million in the same
three-month period in 2007. This represents a decrease in earnings of $1.8 million. During the first quarter of 2008, the Bank incurred a pre-tax loss of $923,000 as the result of a deposit account fraud. Net of the fraud loss, earnings for the
Company would have



8



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##### Table of Contents

been approximately break-even. In addition to the deposit fraud loss, during the first quarter of 2008 (as compared to the first quarter of 2007) the Bank
increased the provision for loan losses $710,000, had non-performing assets increase $22.6 million, and incurred $96,000 more in expenses related to other real estate.

Net Interest Income  Net interest income for the three-month period ended March 31, 2008, decreased $1.0 million, from $4.6 million in 2007, to $3.6 million. Interest income decreased $1.7 million for the
period, from $8.3 million at March 31, 2007, to $6.6 million at March 31, 2008. This decrease is due to the decrease in loans outstanding from $338.1 million at March 31, 2007, to $309.3 million at March 31, 2008 combined with
the 225 basis point decline in the prime rate for the same twelve-month period and the increase of $22.6 million in non-performing assets. The yield on earning assets declined during the twelve-month period by 160 basis points, from 8.42% at
March 31, 2007, to 6.82% at March 31, 2008. By comparison, the cost of funding decreased by 89 basis points during the same 12 month period.

Interest expense decreased $733,000 from $3.7 million in the period ending March 31, 2007, to $2.9 million for the three-month period ended March 31, 2008. The decrease is due to the repricing at lower rates of deposit accounts as
the Federal Reserve Bank lowered interest rates 225 basis points during the twelve-month period. The majority of the Banks certificates of deposit have maturities of twelve-months, indicating that the majority of the time deposits will
re-price over the twelve months following the last federal funds increase. The repricing of fixed rate time deposits lags the repricing of floating rate assets causing a negative impact on the margin as well. The average rate paid for deposits
decreased from 3.67% for the period ending March 31, 2007, to 2.78% for the period ending March 31, 2008.

During the first quarter, the
Companys margin declined 98 basis points from 4.69% at the quarter ended March 31, 2007, to 3.71% at the quarter ended March 31, 2008. As noted earlier, the decline in the net interest margin is primarily due to the reduction in
interest income as non-performing loans increased and outstanding loans declined. During the increasing rate cycle through 2006, the rates paid on deposit accounts did not increase at the same pace as interest charged on loan accounts. As a result,
the rate of interest paid on some deposit accounts cannot be adjusted downward to match the decline in prime rate experienced in the first quarter of 2008.

Provision for Loan Losses  The Banks provision for loan losses for the three-month period ended March 31, 2008, was $850,000 as compared to a provision of $140,000 for the period ended March 31, 2007. The loan loss
reserve balance at March 31, 2008, was $3.8 million, or 1.22% of loans outstanding. For the period ending March 31, 2007, the loan loss reserve was $4.1 million, or 1.22% of loans outstanding. Based on the Banks internal calculation
the allowance for loan losses is considered adequate. Management will continue to monitor and adjust the allowance provision as necessary during the year based on growth in the loan portfolio, loss experience, workout of non-performing loans,
financial condition of borrowers, and continued monitoring of local economic conditions, as well as any other external factors.

During the quarter ended
March 31, 2008, nonperforming assets increased $4.6 million over the quarter ended December 31, 2007. Nonperforming assets at March 31, 2008 were comprised of $8.3 million in other real estate and $18.7 million in non-accrual loans.

Other real estate totaling $8.3 million includes:



| |  | $1.8 million secured by 22.5 acres of commercial property in Fulton County, Georgia;
|- |  | ------------------------------------------------------------------------------------



| |  | $5.1 million secured by 33 completed new construction single family detached homes located in Fayette County, Henry County, Coweta County, Clayton County, Rockdale
County and Spalding County, Georgia;
|- |  | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  | $200,000 secured by rental properties located in Spalding County, Georgia; and
|- |  | ------------------------------------------------------------------------------



| |  | $1.2 million in residential lots located in Henry County, Fayette County, Coweta County, Dekalb County and Clayton County Georgia.
|- |  | ----------------------------------------------------------------------------------------------------------------------------------

Non-accrual loans totaling $18.7 million, or 6.1% of total loans, include:



| |  | $6.7 million in loans secured by new construction single family detached homes in various stages of completion;
|- |  | ---------------------------------------------------------------------------------------------------------------



| |  | $6.6 million in loans secured by developed vacant lots;
|- |  | -------------------------------------------------------



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##### Table of Contents

| |  | $3.2 million of commercial loans, primarily secured by commercial real estate located in Henry County, Clayton County and Fayette County, Georgia;
|- |  | --------------------------------------------------------------------------------------------------------------------------------------------------



| |  | $860,000 secured by land located in Coweta County and Newton County, Georgia;
|- |  | -----------------------------------------------------------------------------



| |  | $1.3 million secured by developed property in Cobb County and Bibb County, Georgia; and $86,000 in consumer loans secured by personal property.
|- |  | -----------------------------------------------------------------------------------------------------------------------------------------------

Other Income  Other income was $678,000 for the period ending March 31, 2008, which exceeded other income of $623,000 for the
same period in 2007 by $55,000, or 8.97%. Of the increase, service charges accounted for $40,000.

Other Expenses  Other expenses totaling $4.3
million for the period ended March 31, 2008 increased a net of $1.1 million. Net of the deposit account fraud noted earlier, other expenses would have been $3.5 million as compared to $3.2 million for the three-month period ended March 31,
2007, an increase of $300,000 or 9.4%. Salaries and employee benefits declined $30,000 for the three-month period ended March 31, 2008, to $1.95 million, as compared to $1.98 million during the same three-month period in 2007. Annual salary
increases were offset by a reduction in the accrual for bonuses of $157,000. Occupancy expenses increased $151,000, or 28.88%, from $524,000 at March 31, 2007, to $675,000 at March 31, 2008. This increase is due to the rent expense for the
new leased facility at Eagles Landing. Miscellaneous other expenses, net of the deposit fraud, increased $130,000, or 18.61%, from March 31, 2007 to March 31, 2008. Included in miscellaneous other expenses is real estate owned expenses,
which increased $96,000 and the Federal Deposit Insurance Corporation (FDIC) charges for the insurance fund, which increased $61,000 over first quarter 2007 as the assessments were raised to increase the funds balance nationally.

Liquidity  The Banks short-term liquidity was 11.8% as of March 31, 2008. The Bank is required to maintain minimum levels of liquid
assets as defined by the Georgia Department of Banking and Finance and FDIC regulations. The Bank adjusts its liquidity level as appropriate to meet its asset/liability objectives. The primary sources of funds are deposits, amortization and
prepayments of loans and mortgage-backed securities, maturity of investments, and funds provided from operations. As an alternative to supplement liquidity needs, the Bank has the ability to borrow from the Federal Home Loan Bank of Atlanta and
other correspondent banks. These commitments totaled $56.6 million at March 31, 2008, with $5.0 million drawn. Scheduled loan amortization and maturing investment securities are a relatively predictable source of funds, however, deposit flow
and loan prepayments are greatly influenced by, among other things, market interest rates, economic conditions, and competition. The Banks liquidity, represented by cash, cash equivalents, and unpledged securities available-for-sale, is a
product of its operating, investing, and financing activities.

Capital Ratios  Quantitative measures established by regulation to ensure capital
adequacy require the Company and the Bank to maintain minimum amounts and ratios of total and Tier 1 capital to risk-weighted assets, and of Tier 1 capital to average assets. As of March 31, 2008, the most recent notification from the FDIC
categorized the Bank as well capitalized under the regulatory framework for prompt corrective action. There are no conditions or events since that notification that management believes have changed the Banks capital category.

As of March 31, 2008, total risk based capital ratios were 11.36% for the Bank and 11.94% for the consolidated company. The ratio of Tier 1 capital to risk weighted
assets was 10.30% for the Bank and 10.68% for the consolidated company. The Tier 1 capital to average asset ratio (leverage ratio) was 8.58% for the Bank and 9.08% for the consolidated company.



|Item 3. | Quantitative and Qualitative Disclosures about Market Risk
|------- | ----------------------------------------------------------

Pursuant to the revised disclosure requirements for smaller reporting companies effective February 4, 2008, no disclosure under this item is required.



|Item 4. | Controls and Procedures
|------- | -----------------------

Within the 90-day period prior to the date
of this report, the Company, under the supervision and with the participation of our management, including our Chief Executive Officer and Chief Financial Officer, carried



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out an evaluation of the effectiveness of the design and operation of the Companys disclosure controls and procedures as defined in Exchange Act Rule
13a  15(e). The design of any system of controls and procedures is based in part upon certain assumptions about the likelihood of future events. There can be no assurance that any design will succeed in achieving its stated goals under all
potential future conditions, regardless of how remote. Based upon this evaluation, our Chief Executive Officer and Chief Financial Officer concluded that our disclosure controls and procedures are effective as of March 31, 2008 in ensuring that
material information relating to the Company, including our consolidated subsidiaries, is made known to them by others within those entities, particularly during the period in which this quarterly report was being prepared. There were no significant
changes in our internal controls or in other factors during the fiscal quarter ended March 31, 2008 that have materially affected or are reasonable likely to materially affect these controls subsequent to the date of the evaluation.



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##### Table of Contents

PART II. OTHER INFORMATION



|Item 1. | Legal Proceedings
|------- | -----------------

None.



|Item 1A. | Risk Factors
|-------- | ------------

You should carefully consider the factors discussed
in Part I, Item 1. Description of Business under the heading Risk Factors in our Annual Report on Form 10-K for the year ended December 31, 2007, which could materially affect our business, financial condition or future
results. The risks described in our Annual Report on Form 10-K are not the only risks facing the Company. Additional risks and uncertainties not currently known to us or that we currently deem to be immaterial also may materially adversely affect
our business, financial condition and/or operating results.



|Item 2. | Unregistered Sales of Equity Securities and Use of Proceeds
|------- | -----------------------------------------------------------



| | (a) | Not applicable.
| | --- | ---------------



| | (b) | Not applicable.
| | --- | ---------------



| | (c) | The following table sets forth the Companys repurchases of its common equity during the first quarter of 2008:
| | --- | ---------------------------------------------------------------------------------------------------------------



|                                     |  |                                |  |                           |  |                                                                              |  |                                                                                                         
|------------------------------------ |  | ------------------------------ |  | ------------------------- |  | ---------------------------------------------------------------------------- |  | --------------------------------------------------------------------------------------------------------
|Period                               |  | Total Numberof SharesPurchased |  | AveragePricePaid perShare |  | Total Number ofShares Purchased asPart of PubliclyAnnounced Plans orPrograms |  | Maximum Number (orApproximate DollarValue) of Shares that MayYet Be Purchased Underthe
Plans or Programs
|January 1, through January 31, 2008  |  |                               |  |                          |  |                                                                             |  |                                                                                                        
|February 1 through February 29, 2008 |  |                               |  |                          |  |                                                                             |  |                                                                                                        
|March 1 through March 31, 2008       |  |                               |  |                          |  |                                                                             |  |                                                                                                        
|Total                                |  |                               |  |                          |  |                                                                             |  |                                                                                                        



|Item 3. | Defaults Upon Senior Securities
|------- | -------------------------------

None.



|Item 4. | Submission of Matters to a Vote of Security Holders
|------- | ---------------------------------------------------

None.



|Item 5. | Other Information
|------- | -----------------

None.



|Item 6. | Exhibits
|------- | --------



|     |  |                                                                                                                                                   
|---- |  | --------------------------------------------------------------------------------------------------------------------------------------------------
|31.1 |  | Certification of Chief Executive Officer Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.                                               
|     | 
|31.2 |  | Certification of Chief Financial Officer Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.                                               
|     | 
|32.1 |  | Certification of Chief Executive Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
|     | 
|32.2 |  | Certification of Chief Financial Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.



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CCF HOLDING COMPANY AND SUBSIDIARY

SIGNATURES

In accordance with the requirements of the Exchange Act, the registrant caused this report to be signed on its behalf by the undersigned, thereunto duly
authorized.

CCF HOLDING COMPANY



|                   |  |     |  |                                               
|------------------ |  | --- |  | ----------------------------------------------
|Date: May 14, 2008 |  | BY: |  | /s/ David B. Turner                           
|                   |  |     |  | David B. Turner                               
|                   |  |     |  | President and Chief Executive Officer         
|                   |  |    
|Date: May 14, 2008 |  | BY: |  | /s/ Mary Jo Rogers                            
|                   |  |     |  | Mary Jo Rogers                                
|                   |  |     |  | Sr. Vice President and Chief Financial Officer



13