Exhibit 10.2


 





CUSTOMER AND SERVICE PROVIDER CONFIDENTIAL


 










EXHIBIT A


 


FORM OF WORK ORDER


 


This Work Order (the “Work Order”)
is made effective as of August 20, 2015 (“Work Order Effective Date”), by and between Walker Digital,
LLC, a Delaware limited liability company having its principal office located at 2 High Ridge Park, Stamford, CT 06905 (“Customer”)
and Walker Innovation Inc., a Delaware corporation having its principal office located at 2 High Ridge Park, Stamford, CT 06905
(“Service Provider”), and is incorporated by reference into and made a part of that certain Engagement Agreement,
dated August 20, 2015 (the “Agreement”), by and between Customer and Service Provider.


 


		1.	Definitions



 


Any capitalized
terms that are not defined in this Work Order shall have the meanings set forth in the Agreement. In addition, the following terms
shall have the following meanings for the purpose of this Work Order:


 


		1.1	“Work Order Services” has the meaning given
in Section 4 below.



 


 


		2.	Management
                                         Summary



 


		2.1	Financial Summary



 


Below is
a summary of the charges for this Work Order. For a more detailed breakdown of the charges please refer to Section 5 of this
Work Order:


 





	First payment - $1,000,000	Payment date –
August 21, 2015
	Second payment - $500,000	Payment date – December 21, 2015
	Third payment - $500,000	Payment date – March 21, 2016
	Fourth payment - $750,000	Payment date – June 21, 2016
	Fifth payment - $250,000	Payment date – September 21, 2016



 


		3.	Term
                                         and Termination



 


The term of this Work Order shall
commence on the Work Order Effective Date and shall continue until December 31, 2016, unless terminated earlier or extended
in accordance with this Work Order or the Agreement.


 


		4.	Services-SUBCONTRACTOR SERVICES AGREEMENT



 


Service
Provider shall provide the following services under this Work Order (“Work Order Services”): Customer has a
contract with a third party located outside Connecticut to provide certain services as are discussed more fully herein and
wishes to subcontract such services to Service Provider. Service Provider’s services are integral, inseparable
components of the services to be provided by Customer and such services are essential to complete the performance of
Customer’s service and without which such service could not be rendered. Accordingly, Customer will fully resell
Service Provider’s services to such customer. The services to be provided hereunder include: Business prototype
development services in connection with the Prototype Development Plan dated July 6, 2015, including Supplement A thereto
dated July 15, 2015 previously provided to Service Provider.


 


		4.1	Milestone/Deliverables



 


The Work Order Services shall
be provided by Service Provider to Customer in accordance with the following timetable:


 






    	Exhibit 18 (Form of Work Order)
 Execution Version




     


    

  


CUSTOMER
AND SERVICE PROVIDER CONFIDENTIAL


 


 


	Month	Check Point	Benchmarks (see below)	Payment
	0	21-Aug-15	Signing of contractual agreements 	$1,000,000
	4	21-Dec-15	
        Approved prototype plan

        (1)    
        Design and document user experience

        (2)    
        Successful completion of 5 out of 7 of the following tasks:

        a.      
        Determine initial product name and positioning

        b.      
        Establish insurance technology, creative and media partners

        c.       
        Finalize launch marketing and media plan

        d.      
        Establish initial team

        e.       
        Complete technology requirements, design and user interface

        f.       
        Develop and execute pre-launch research

        g.       
        Begin site development
	$500,000
	7	21-Mar-16	
        Acquire >500 test groups at <$250 per group

        (1)    
        Sell at least 500 test groups at an acquisition cost of less than $250 per group

        (2)    
        Successful completion of the following tasks:

        a.      
        Launch consumer website and online presence

        b.      
        Launch marketing and media campaigns

        c.       
        Develop and execute post launch research

        d.      
        Deliver marketing metrics reporting package
	$500,000
	10	21-Jun-16	
        Cross-sell >200 contracts at <150% First Year Premium
        (“FYP”)

        (1)    
        Cross-sell at least 200 individual contracts at <150% FYP

        (2)    
        Successful completion of the following tasks:

        e.       
        Deliver technology reporting package

        f.       
        Launch phase 2 of site functionality (cross-sell functionality)

        g.       
        Launch testing of cross-sell engine
	$750,000
	13	21-Sep-16	
        Approved business plan for scaling into 2017 and beyond

        (1)    
        Approved scale-up plan and rollout decision, including consideration of corporate structure for business
	$250,000
	16	31-Dec-16	
        Cross-sell >1,500 contracts at <150% FYP

        (1)    
        Continued marketing campaigns (phase 2 of media spend)

        (2)    
        Continued testing of upsell engine
	TBD per Plan


 


 


		4.2	Meetings



 


The
parties shall engage in meetings as specified below during the term of this Work Order:


 


(a) monthly
milestone checkpoints where Service Provider shall review with Customer or its designee milestone progress and tracking towards
prospective capital injections and (b) weekly standups where Service Provider shall review with Customer or its designee tactical
activities and milestone progress.


  



    	 	Exhibit A - 2	Work Order
 Execution Version




     


    




 


CUSTOMER
AND SERVICE PROVIDER CONFIDENTIAL


 


		4.3	Customer-Provided Resources and Responsibilities



 


Customer or
its designee shall provide the following resources and fulfill the following responsibilities to enable Service Provider to provide
the Work Order Services:


 


	Resource
	Subject matter experts covering actuarial product design, experimental design and other functions as deemed necessary to the prototype team


 


 


		5.	Charges
                                         and Other Fees/Invoicing



 


		5.1	Charges and Other Fees



 


Customer shall pay Service Provider
the following charges for the Work Order Services:


 





	First payment - $1,000,000	Payment date –
August 21, 2015
	 	 
	Second payment - $500,000	Payment date –
December 21, 2015
	 	 
	Third payment - $500,000	Payment date – March
21, 2016
	 	 
	Fourth payment - $750,000	Payment date –
June 21, 2016
	 	 
	Fifth payment - $250,000	Payment date – September
21, 2016



  


After the first and second payments
have been made, Customer may by written notice to Service Provider elect to discontinue its payments to the Service Provider if
at least 500 groups (as described in the Plan) have not been sold prior to March 19, 2016 at a media acquisition cost of less than
$250 per group. After the first, second and third payments have been made to the Service Provider, Customer may by written notice
to Service Provider elect to discontinue its payments to the Service Provider if at least 200 policies (as described in the Plan)
have not been sold prior to June 19, 2016 at an acquisition cost of no more than 150% of the year one premium value for such policies.


 


		5.2	Termination for Convenience Fee



 


None.


 






    	 	Exhibit A - 3	Work Order
 Execution Version




     


    

 


CUSTOMER
AND SERVICE PROVIDER CONFIDENTIAL


 


 


Customer and Service
Provider agree that the complete agreement between them regarding this Work Order consists of the Agreement, this Work Order and
any other documents attached hereto and expressly incorporated by reference herein. If a conflict occurs between the terms of the
Agreement (including its Exhibits) and the terms of this Work Order, the terms of the Agreement shall control; provided, however,
that this Work Order may modify any provision of the Agreement provided that such modification specifically identifies by Section
number the provision to be modified and expressly identifies such modification as a modification to the Agreement. Such modification
by a Work Order shall be as to such Work Order only.


 


IN WITNESS WHEREOF,
each of Customer and Service Provider have executed or caused this Work Order to be executed as of the date set forth above by
its duly authorized representative.


 


 





	WALKER DIGITAL, LLC	 	WALKER INNOVATION iNC.
	 	 	 
	By: /s/ Jay Walker	 	By: /s/ Jonathan Ellenthal
	 	 	 
	 	 	 
	 	 	 
	Name: Jay Walker	 	Name: Jonathan Ellenthal
	 	 	 
	 	 	 
	 	 	 
	Title: Chairman	 	Title: Vice Chairman & CEO
	 	 	 
	 	 	 
	 	 	 
	Date: 8/20/15	 	Date: 8/20/15
	 	 	 
	 	 	 



 






    	 	Exhibit A - 4	Work Order
 Execution Version