Exhibit 12.1



CERTIFICATION



I, José María Alvarez Pallete López, certify that:



| | 1. | I have reviewed this annual report on Form 20-F of TELEFÓNICA HOLDING DE ARGENTINA S.A.;
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| | 2. | Based on my knowledge, this annual report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light
of the circumstances under which such statements were made, not misleading with respect to the period covered by this annual report;
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| | 3. | Based on my knowledge, the financial statements, and other financial information included in this annual report, fairly present in all material respects the financial condition,
results of operations and cash flows of the registrant as of, and for, the periods presented in this annual report;
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| | 4. | The registrants other certifying officers and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules
13a-15(e)) for the company and have:
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| | (a) | Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information
relating to the company, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;
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| | (b) | Evaluated the effectiveness of the companys disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls
and procedures, as of the end of the period covered by this report based on such evaluation; and
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| | (c) | Disclosed in this report any change in the companys internal controls that occurred during the period covered by the annual report that has materially affected, or is
reasonably likely to materially affect, the companys internal controls; and
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| | 5. | The companys other certifying officers and I have disclosed, based on our most recent evaluation, to the companys auditors and the audit committee of the companys
board of directors (or persons performing the equivalent functions):
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| | (a) | All significant deficiencies and material weaknesses in the design or operation of internal controls which are reasonably likely to adversely affect the companys ability to
record, process, summarize and report financial information; and
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| | (b) | Any fraud, whether or not material, that involves management or other employees who have a significant role in the companys internal control over financial reporting.
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Date: April 19, 2004



|       |  |                                     
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|By:    |  | /s/ José María Alvarez Pallete López
|Name:  |  | José María Alvarez Pallete López    
|Title: |  | Chairman