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                                                   PC MALL, INC.

                                        NONQUALIFIED STOCK OPTION AGREEMENT

              THIS NONQUALIFIED STOCK OPTION AGREEMENT (this "Agreement") is made as of  [    ]  (the "Grant
Date"), between PC Mall, Inc., a Delaware corporation (formerly Creative Computers, Inc. and IdeaMall, Inc.) (the
"Company"), and [      ]("Optionee").

                                                     RECITALS:

              A.     The Company has adopted the 1994 Stock Incentive Plan (the "Plan"), which Plan is
incorporated in this Agreement by reference and made a part hereof.

              B.      The Company has determined that it would be to the advantage and in the interest of the
Company and its shareholders to grant the rights and options provided for in this Agreement to Optionee as an
incentive for increased efforts on behalf of the Company and its affiliates.

                                                     AGREEMENT

              Based on the foregoing and the agreements set forth herein, the parties agree as follows:

              1.     Option Grant.  The Company hereby grants to Optionee the right and option (the "Option") to
purchase from the Company on the terms and conditions set forth herein all or any part of an aggregate of
[        ] shares of the Common Stock of the Company (the "Stock").  The purchase price of the Stock subject to
the Option shall be [         ] per share.

              2.     Option Period.  The Option shall be exercisable only during the Option Period.  During such
Option Period, the exercisability of the Option shall be subject to the limitations of paragraph 3 and the
vesting provisions of paragraph 4.  The Option Period shall commence on the Grant Date and except as provided in
paragraph 3, shall end on the Terminal Date which shall be one hundred twenty (120) months from the Grant Date.

              3.     Limits on Option Period.  The Option Period may end before the Terminal Date, as follows:

                     (a)    If Optionee ceases to be a bona fide employee of the Company or of an affiliate
thereof for any reason other than cause, disability (within the meaning of subparagraph 3(c)) or death during the
Option Period, the Option Period shall terminate ninety (90) days after the date of cessation of employment or on
the Terminal Date, whichever is first, and the Option shall be exercisable only to the extent exercisable under
paragraph 4 on the date of Optionee's cessation of employment.

                     (b)    If Optionee should die while in the employ of the Company or its affiliates, the
Option Period shall end one (1) year after the date of death or on the Terminal Date, whichever occurs first, and
Optionee's executor or administrator, or the person or persons to whom Optionee's rights under the Option shall
pass by will or by the applicable laws of descent and distribution may exercise the entire unexercised portion of
the Option to the extent exercisable under paragraph 4 on the date of Optionee's death.

                     (c)    If Optionee's employment is terminated by reason of disability, as defined below, the
Option Period shall end one (1) year after the date of Optionee's cessation of employment or on the Terminal
Date, whichever occurs first, and the Option shall be exercisable only to the extent exercisable under
paragraph 4 on the date of Optionee's cessation of employment.  For purposes of this subparagraph (c), an
individual is disabled if he is unable to engage in any substantial gainful activity for the Company and/or its
affiliates by reason of any medically determinable physical or mental impairment which can be expected to result
in death or which has lasted or can be expected to last for a continuous period of not less than twelve (12)
months.  An individual shall not be considered to be disabled unless he furnishes proof of the existence thereof,
in such form and manner, and at such times, as the Committee of the Board of Directors that administers the Plan
(the "Committee") may require.

                     (d)    If Optionee is on a leave of absence from the Company and any affiliates thereof
because of disability, or for any other reason as may be approved by the Committee, Optionee shall not be deemed
during the period of such absence, by virtue of such absence alone, to have terminated employment with the
Company or an affiliate except as the Committee may otherwise expressly provide.

                     (e)    If Optionee's employment with the Company and any affiliates thereof terminates for
cause during the Option Period, the Option Period shall terminate thirty (30) days from the date of Optionee's
termination of employment and the Option shall not thereafter be exercisable to any extent.

              4.     Vesting of Right to Exercise Options.  The shares covered by the Option shall vest in equal
[        ] installments over a   [        ]-year period from the Grant Date, with the Option 100% vested on the
[         ] anniversary of the Grant Date.

              Any portion of the Option not exercised when vested shall accumulate and be exercisable at any time
during the Option Period (subject to early termination pursuant to paragraph 3) prior to the Terminal Date.  No
partial exercise of the Option may be for less than five percent (5%) of the total number of shares then
available under the Option.  In no event shall the Company be required to issue fractional shares.  No portion of
the Option that is not vested on the date of termination of employment, for any reason, including death or
disability, shall vest after the date of such termination.

              5.     Method of Exercise.  Subject to the limitations of paragraphs 3 and 4, Optionee may exercise
the Option with respect to all or any part of the shares of Stock then subject to such exercise as follows:

              By giving the Company written notice of such exercise (the "Notice"), specifying the number of
shares as to which the Option is exercised.  Such Notice shall be accompanied by an amount equal to the option
price of such shares, in the form of any one or combination of the following:  cash, a certified check, bank
draft, postal or express money order payable to the order of the Company in lawful money of the United States.

              As soon as practicable after receipt of the Notice required in the foregoing paragraph, the Company
shall, without transfer or issue tax and without other incidental expense to Optionee, deliver to Optionee at the
office of the Company, at 2555 W. 190th Street, Torrance, California 90504, or such other place as may be
mutually acceptable to the Company and Optionee, a certificate or certificates of such shares of Stock; provided,
however, that the time of such delivery may be postponed by the Company for such period as may be required for
it, with reasonable diligence, to comply with applicable registration requirements under the Securities Act of
1933, as amended, the Securities Exchange Act of 1934, as amended, any applicable listing requirements of any
national securities exchange, and requirements under any other law or regulation applicable to the issuance or
transfer of such shares.

              6.     Corporate Transactions.

                     (a)    If there should be any change in the Stock subject to the Option, through merger,
consolidation, reorganization, reincorporation or other similar change in the corporate structure of the Company,
the Company may make appropriate adjustments in order to preserve, but not to increase, the benefits to Optionee,
including adjustments in the number of shares subject to the Option and in the price per share.  If there shall
be any change in the Stock subject to the Option herein granted, through recapitalization, stock split, stock
dividend (in excess of two percent) or other similar change in the corporate structure of the Company,
adjustments shall automatically occur to preserve but not increase the benefits to Optionee, including
adjustments in the number of shares subject to the Option and in the price per share; provided however, that a
distribution by the Company to its stockholders of all or any portion of the securities of any subsidiary of the
Company (a "Spinoff Transaction") shall not be deemed to be a change in the Stock for purposes of this paragraph
6.  Any adjustment made pursuant to this paragraph 6 as a consequence of a change in the corporate structure of
the Company shall not entitle Optionee to acquire a number of shares of Stock of the Company or shares of stock
of any successor company greater than the number of shares Optionee would receive if, prior to such change,
Optionee had actually held a number of shares of Stock equal to the number of shares then subject to the Option.

                            (b)     In the event of a Spinoff Transaction, the Committee may in its discretion
make such adjustments and take such other action as it deems appropriate with respect to the outstanding options,
SARs and stock purchase or stock bonus awards under the Plan, including but not limited to adjustments to the
number and kind of shares, the price per share and the vesting periods of outstanding options or the
substitution, exchange or grant of options to purchase securities of the subsidiary; provided that the Committee
shall not be obligated to make any such adjustments or take any such action hereunder.

                  7.       Acceleration.

                           (a)      Upon the occurrence of a Change in Control as defined in Section 15(a)(i),
(ii) or (v) of the Plan, this Option shall continue for the remaining term of the Option.  Upon the occurrence of
a Change in Control described in Section 15(a)(iii) or (iv) of the Plan, this Option shall terminate as of the
effective date of the merger, disposition of assets, liquidation or dissolution described therein unless it is
assumed by the successor corporation of parent thereof.  Subject to Section 7(b) below, immediately prior to the
effective date of any Change in Control as defined in Section 15(a) of the Plan, this Option shall vest as to the
next four unvested quarterly installments (the "Accelerated Installment") if any, together with prorated
additional vesting of a portion of any other unvested shares covered by this Option calculated by (x) subtracting
the number of full months remaining until the normal [        ] vesting date of the Option from [    ],
(y) dividing the difference by [      ] and multiplying the resulting fraction times the number of shares, if any,
covered by the next [          ] installment.

                           (b)      Notwithstanding the provisions of Section 7(a) above, vesting under this
Option shall not accelerate as provided in Section 7(a) if and to the extent: (i) this Option is, in connection
with the Change in Control, either assumed by the successor corporation or parent thereof or replaced with a
comparable award with respect to shares of the capital stock of the successor corporation or parent thereof or
(ii) this Option is to be replaced with a cash incentive program of the successor corporation which preserves the
compensation element of this Option existing at the time of the Change in Control and provides for subsequent
payout in accordance with the same vesting schedule applicable to this Option; provided, however, that vesting
under this Option (if assumed), the replacement award (if replaced), or the cash incentive program automatically
shall accelerate as provided in Section 7(a) above immediately upon the date Optionee ceases to be a bona fide
employee of the successor employer corporation if such termination is made within twelve (12) months of the
Change in Control either (i) without Cause (as defined below) or (ii) voluntarily by the Optionee with Good
Reason (as defined below) .  The determination of award comparability above shall be made by the Administrator.

                           (c)      The Company shall give Optionee reasonable notice of a Change in Control to
enable Optionee to exercise this Option prior to the effective date of the Change in Control to the extent this
Option is then exercisable in accordance with the terms of this Option Agreement.

                           (d)      For purposes of this Agreement:

                                    (i)     "Cause" shall mean, with respect to the termination by the Company, a
related entity, or a successor employer (each the "Employer") of the Optionee's status as a bona fide employee of
such Employer, that such termination is for "cause" as such term is expressly defined in a then-effective written
agreement between the Optionee and the Employer, or in the absence of such then-effective written agreement and
definition, is based on the Optionee's:  (A) refusal or failure to act in accordance with any specific, lawful
direction or order of the Employer; (B) unfitness or unavailability for service or unsatisfactory performance
(other than as a result of disability (as defined in Section 3(c)); (C) performance of any act or failure to
perform any act in bad faith and to the detriment of the Employer; (D) dishonesty, intentional misconduct or
material breach of any agreement with the Employer; or (E) commission of a crime involving dishonesty, breach of
trust, or physical or emotional harm to any person; and

                                    (ii)    "Good Reason" shall mean the occurrence after a Change in Control of
any of the following events or conditions unless consented to by the Optionee: (A) a change in the Optionee's
status, title, position or responsibilities which represents an adverse change from the Optionee's status, title,
position or responsibilities as in effect at any time within six (6) months preceding the date of a Change in
Control or at any time thereafter; (B) a reduction in the Optionee's base salary to a level below that in effect
at any time within six (6) months preceding the date of a Change in Control or at any time thereafter; or (C)
requiring the Optionee to be based at any place outside a 50-mile radius from the Optionee's job location prior
to the Change in Control, except for reasonably required travel on business which is not materially greater than
such travel requirements prior to the Change in Control.

              8.     Limitations on Transfer.  The Option shall, during Optionee's lifetime, be exercisable only
by him, and neither the Option nor any right hereunder shall be transferable by Optionee, except by operation of
law or by will or the laws of descent and distribution; provided that any such successor or transferee shall not
be entitled to further transfer the Option and any shares acquired upon execution of the Option shall be subject
to the restrictions set forth herein and in the Plan.  In the event of any attempt by Optionee to alienate,
assign, pledge, hypothecate, or otherwise dispose of the Option, or of any right hereunder, except as provided
for in this Agreement, or in the event of the levy of any attachment, execution, or similar process upon the
rights or interest hereby conferred, the Company, at its election may terminate the Option by notice to Optionee
and the Option shall thereupon become null and void.

              9.     No Shareholder Rights.  Neither Optionee, nor any person entitled to exercise Optionee's
rights in the event of his death, shall have any of the rights of a shareholder with respect to the shares of
Stock subject to the Option except to the extent the certificates for such shares shall have been issued upon the
exercise of the Option.

             10.     No Effect on Terms of Employment.  Notwithstanding any prior express or implied agreement to
the contrary, except for a written employment agreement, the Company shall have the right to terminate or change
the terms of employment of Optionee at any time and for any reason, with or without cause.

             11.     Notice.  Any notice required to be given under the terms of this Agreement shall be in
writing and addressed to the Company in care of its Chief Financial Officer at the office of the Company at 2555
W. 190th Street, Torrance, California 90504 and any notice to be given to Optionee shall be in writing and
addressed to him at the address given by him beneath his signature to this Agreement, or such other address as
either party to this Agreement may hereafter designate in writing to the other.  Any such notice shall be deemed
to have been duly given (i) five business days after a properly sealed envelope addressed as aforesaid,
registered or certified is deposited (postage or registration or certification fee prepaid) in a post office,
(ii) on the date of personal service, or (iii) on the business day after sending notice by an overnight delivery
service.

             12.     Committee Decisions Conclusive.  All decisions of the Committee which administers the Plan
upon any question arising under the Plan or under this Agreement shall be conclusive.

             13.     Successors.  This Agreement shall be binding upon and inure to the benefit of any successor
or successors of the Company.  Where the context permits, "Optionee" as used in this Agreement shall include
Optionee's executor, administrator or other legal representative or the person or persons to whom Optionee's
rights pass by will or the applicable laws of descent and distribution.

             14.     Withholding.

                     (a)    No Shares will be delivered to the Optionee or other person pursuant to the exercise
of the Option until the Optionee or other person has made arrangements acceptable to the Company for the
satisfaction of applicable income tax and employment tax withholding obligations, including, without limitation,
such other tax obligations of the Optionee incident to the receipt of Stock issuable upon exercise of the Option
or the disqualifying disposition of Stock received on exercise of an incentive stock option.  Optionee may
satisfy withholding tax obligations by delivering cash; or, if permitted by the Committee, (i) shares of Stock
(including electing to have the Company withhold from the Stock to be issued to the Optionee shares of Stock)
having a fair market value equal to the amount of the withholding tax required to be withheld, or (ii) a portion
of the proceeds from the sale of such Stock (e.g., in connection with a "cashless" exercise arrangement or
broker-dealer sale and remittance procedure).  Upon exercise of the Option, the Company or the Optionee's
employer may offset or withhold (from any amount owed by the Company or the Optionee's employer to the Optionee,
including withholding from periodic wage payments) or collect from the Optionee or other person an amount
sufficient to satisfy such tax obligations and/or the employer's withholding obligations.

                     (b)    The Optionee agrees to satisfy all applicable foreign, federal, state and local
income and employment tax withholding obligations and agrees to make arrangements acceptable to the Company to
satisfy such obligations.  In the case of an incentive stock option, the Optionee also agrees, as partial
consideration for the designation of the Option as an incentive stock option, to notify the Company in writing
within thirty (30) days of any disposition of any shares acquired by exercise of the Option if such disposition
occurs within two (2) years from the Grant Date or within one (1) year from the date the shares were transferred
to the Optionee.  If the Company is required to satisfy any foreign, federal, state or local income or employment
tax withholding obligations as a result of such an early disposition, the Optionee agrees to satisfy the amount
of such withholding in a manner that the Committee prescribes.

             15.     Governing Law.  The interpretation, performance, and enforcement of this Agreement shall be
governed by the laws of the State of California.

         IN WITNESS WHEREOF, the Company has caused this Agreement to be executed on its behalf by its President
and Chief Executive Officer, and Optionee has signed this Agreement as of the day and year first above written.

                                      PC MALL, INC.

                                      By:_____________________________________________________

                                      Name: Frank Khulusi_____________________________________

                                      Title: CEO______________________________________________

                                      OPTIONEE:

______________________________________________________________________________________________
                                      ________________________, Optionee

                                      Address: _______________________________________________
                                      _______________________________________
                                      _______________________________________
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