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EXHIBIT 10.1
 Preferred Pricing Plan for D&B Risk Management Solutions(11-07)
    

(D&B LOGO)
 This Preferred Pricing Plan for D&B Risk Management Solutions (PPP) is subject to the Terms and Conditions set forth below in addition to the Master Agreement between Customer and D&B and constitutes an Order under the Master Agreement. Such Master
Agreement means the Master Agreement between the parties dated June 17, 2002. Notwithstanding anything to the contrary contained in the Master Agreement, this Order constitutes Customers binding commitment for the term of this Order. Customer may make
Services under this PPP available to entities located in the United States that are subsidiaries, divisions or affiliates, wholly-owned or controlled by Customer (US Affiliates) and identified on a Schedule of Affiliates attached to this Order and signed
by the parties and that are not currently eligible to receive any Included Services under an existing agreement with D&B to support their respective US businesses.
 Customer Name:Advanta Bank Corp.
    
    
    
    
    
    Governing MA DUNS #:122683253Effective Date: March 19, 2008
    
    Schedule of Affiliates:
    
    Customer:Yes - See Attached
    
    o New þ Existing
    
    Subscriber #:004012511Initial Term: 1 Year
    
    
    
    o MDP Conversion
 PPP Terms and Conditions
  1.
    
    The term of this Order shall commence on the Effective Date and continue for the Initial Term. Each 12 month period beginning on the Effective Date is referred to herein as a (Contract Year).2.
    
    In consideration of Customers payment of the fee for each Contract Year as set forth below (PPP Fee), Customer shall be entitled to receive an unlimited amount of Included Services, subject to usage limits on selected products and services included
within the Included Services (which limits are referred to as Product Usage Limits), determined by reference to the applicable pricing set forth below (subject to Customers band discount set forth below);3.
    
    Any use of Included Services in excess of the applicable Product Usage Limits during a particular Contract Year shall be billed to Customer at the below referenced pricing, including applicable band discount;4.
    
    The use of Included Services under this Order applies to Customer as it exists on the Effective Date, and may be used by Customer only to support its U.S. business. Any change to Customer via merger or acquisition (including the acquisition of a
portfolio), shall require a written addendum between D&B and Customer to reflect such change, which addendum shall include the applicable revised PPP Fee(s).
 PPP Fee
    
    Band Discount: Band 6
    
    Product Usage Limits(per Contract Year)Contract Year 1: $1,117,083Contract Year 2:
    
    Applicable Pricing: D&Bs published pricing
    
    þ International ReportsContract Year 3:
    
    for 2008
    
    15 % of PPP FeeAnnual Service Fee: $717
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ADDITIONAL PRICING TERMS:
 1.
    
    Notwithstanding the PPP Fee for any Contract Year(s) indicated above, the PPP Fee for any Contract Year following Contract Year 1 shall include 50% of the amount, if any, by which Customers usage in the previous Contract Year exceeded three (3) times
times the PPP Fee for such Contract Year. For purposes of clarification Customer shall not be charged any retroactive fees (i.e. true-ups) for previous Contract Years.2.
    
    Customers actual usage for a particular Contract Year and the PPP Fee for the subsequent Contract Year shall be determined by D&B by reference to the above referenced pricing, including applicable band discount and communicated to Customer within thirty
(30) days after the end of the applicable Contract Year.3.
    
    PPP Fees include the Annual Service Fee, and are non-refundable, and unused amounts may not be carried over to subsequent Contract Years.4.
    
    In the event Customer does not renew this Order prior to or on the expiration date, Customer may continue to receive Services, provided that Customer will pay D&Bs then current published pricing (subject to Customers discount associated with the prior
Contract Year PPP Fee set forth herein) for such Included Services for the sixty day period following the expiration date.
 Payment Terms: þ o o
 Payment
Method: o  o
 Payment Terms Fee:
 Complete if Other  Selected Above
 
 
 
   AGREED TO BY:DUN & BRADSTREET, INC.
    
    CUSTOMERApproved:
    
    Company Name: Advanta Bank CorpAuthorized Signature: /s/ Joseph Di Bartolomeo
    
    Authorized Signature: /s/ Kevin WalshName (Please Print): Joseph Di Bartolomeo
    
    Name (Please Print): Kevin WalshTitle: Senior Vice President Strategic Customer Solutions
    
    Title: Senior Vice PresidentDate: March 12, 2008
    
    Date: March 13, 2008
 CUSTOMER BILL TO ADDRESS:
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Company Name: Advanta Bank CorpAddress: Welsh and McKean RoadsCity: Spring House
    
    
    
    State: PA
    
    
    
    
    
    Zip: 19477Attention: Kevin WalshTelephone #: 215-444-5673
    
    
    
    
    
    Fax #:D&B D-U-N-S #: 122683253
    
    E-Mail: kwalsh@advanta.com
    
    
    
    Purchase Order#:SUBSCRIBER #: 004012511CUSTOMER SHIPPING INFORMATION:Company Name: Advanta Bank CorpAddress*: Welsh and McKean RoadsCity: Spring House
    
    
    
    State: PA
    
    
    
    
    
    Zip: 19477Attention: Kevin WalshRM Name: Jay McGrath
    
    
    
    RM #: 115920
    
    Center
    
    #: 3126RM Telephone #: 610-984-3862
    
    
    
    Ext:
    
    E-Mail: mcgrathj@dnb.comRM Fax: 866-368-9190
    
    
    
    ORC:
 
 *
    
    Attach usage address, if different (Attach Schedule of Affiliates for participating points.) Page 3 of 4




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Appendix A
 Included Services
 RMS TRANSACTIONAL PRODUCTS
 Bankers Advisory Service
    
    Industry Norm ReportBusiness Background Report
    
    Insurance ReportsBusiness Information Report
    
    International Reports (except Country Risk),
subject to usage limitComprehensive Report
    
    Standard Investigations (other than priority)Credit Advisory System
    
    Payment Analysis ReportCredit Check Report
    
    Predictive Scoring ReportsD&B ID and Rating Lookup
    
    Public RecordsData Integration Packets
    
    RAM Data PacketsDUNS Financial Profile
    
    Report Refresh Service*DunsLink Standard Packets
    
    SBRI Reports (for SBRI participants only)Global DecisionMaker Reports
    
    Text SectionsGovernment Activity Report
    
    Financial Stress Scoring ReportRisk Scoring Report
 
 *
    
    Customer is required to license Report Refresh Service under a new Order if this PPP is not
renewed.  Page 4 of 4