All comments received regarding the Design for the Environment label redesign options between August 9 and October 31, 2014 are provided below.

Comment Commenter Name Company Name

D - The item you are labling is a product; therefore they include chemistry and/or ingredients. One lable 

covers the application. Including a safer notation scale - eg. 1, 2, 3 would be an eaey identifier. Emile Lawrence USDA/NRCS

B is best of the 4 choices. I think SAFER CHOICE should be the main wording, but 'criteria' may a "big 

word" to some therefore 'Meets U.S. EPA Safer Product Standards' is the best message. I like 

including the house in the design and dark blue rather than light blue.

Matthew Hittle Ohio EPA

I like options (B) and (D) and would vote for a design that combines both.

Option (B) is good because it doesn't have the web address at the bottom. I think for anything smaller 

than a 12-ish-oz bottle, those letters are going to be illegible. And people don't need a web address if 

they have heard of Google.

Option (D) is good because I am not sure how the word "chemistry" will resonate with people. I think 

"safer product standards" makes a stronger, more lasting impression.

Andrea Barbery EPA/OCIR

I think the circle in A is better than the house because it is safer for everyone. The house with the 

people says to me it's only safe inside the home and for people not considering pets and others.

The light blue used in B is difficult to see.

Safer choice is better than safer product because this logo is helping the consumer make a choice 

instead of promote one product over another product. All of the products with the logo would be a 

better choice than products without the logo. 

The website address is useful. 

The green leaf signifies the environment and connects people to the environment.

Hope Dalton Tri-County Health 

Department

-I like A best. I like that fact that it is not in a house as one is also encouraging Janitorial staff to use 

these in an industrial setting.

-preferred statement- "meets US EPA safer ingredient criteria" gives consumer a better idea of what 

the label means. 

-Having the website is a good idea for reference and I prefer saferproducts.

Saskia van Bergen WA Ecology

I like Option B with the following modifications: 1) colors match Option A and become darker - stands 

out better, and 2)the website is added to the label. Jorine Compopiano US EPA

Design D conveys the best message because it has the home, the family and the environment. 

However, I would use Choice A's wording. The colors are essential as well I see water and the 

environment making the message stand out. 

Emonica Moye NYC Department of 

Environmental Protection

This may be a USDA issue, but I want to make sure someone is watching over a growing trend 

regarding fruit juices being processed and packaged in China. I have noticed a couple of brands of 

apple juice (examples are Kroger private labeled brand and Veryfine (Costco?) state in very, very tiny 

print they are processed and packaged in China, but say in larger print that the apples are grown in the 

Wanda Murnan EPA Region 4
Comment Commenter Name Company Name

USA. Why would a juice product be shipped from the USA to China and then back to the USA? There 

is no indication that these products have been tested and deemed safe for consumer consumption. I 

had a pet die from dog treats packaged in China, so I am avoid products with questionable production 

methods, in regard to the product and the packaging used to contain it.

I like B best, but using the word "ingredients" instead of "chemistry" which I think will relate better to 

more people. I would also use the word "standards" rather than "criteria" since standards are what most 

people associate with pollutant/maximum contaminant levels. 

Karin Skipper SCDHEC

I like the graphic in choices C & D and the fact that it is bigger/more visible than in A & B, but at the 

same time, it's better to have the words "Safer Choice" in larger print such as in choices A & B. I think 

that it's not essential to spell out "Meets U.S. EPA Safer..." as long as the EPA web site is referenced, 

so that consumers will know that this is an EPA message. As far as color, I prefer the darker blue and 

green colors in choices A, C, and D.

M. Sarros

The house and family symbol identifies the target audience and indicates useage in a confined space 

or outdoors.

"Safer Choice" is a simple catch phrase that is an important eye catcher and is very memorable.

I would prefer to combine B and C by substituting "Meets U.S. EPA Safer Ingredient Criteria" for the 

current bottom phrase on B.

If no design changes can be made, than I vote for B.

Dale Reynolds KY Division of Water

Choice D is best for the following reasons. Other options are less clear and less concise in message. 

Options A and B refer to safer "choice". Choice is a vague term choice about what? By using the word 

"product" D clearly indicates that what is safer is the product the consumer is looking to buy. The term 

"ingredient" is about as good as "product." The word criteria is vague standards is much better. The 

word chemistry has baggage that is distracting from the message. Many people do not want to use 

"chemicals" at all not understanding that all matter is chemicals. The logo with a house, people and 

leaves is better than the people in a snowglobe icon because it communicates more clearly. 

Mark Lombardi Colorado Department of 

Health and Environment

I like A the best. It's "Safer Choice" is the main message. A is less cluttered and more direct. There is 

less for the consumer to read (but there is a website). I think the house silhouette is less attractive than 

the circle - even though it's probably going to cover mostly household products. I also like that the 

"Safer Choice" logo is large and repeated on the web address. I think that would help the customer 

remember the web address rather than have "safer product" in the web address. I also like the use of 

the word "choice" and I think the consumer will like to feel as if they've conscientiouly chosen the better 

product. 

Meg McCarthy EPA
Comment Commenter Name Company Name

D - the rectangle calls attention and the logo is simple with a good two-color process. "Safer Product 

Standards" is language people will understand without sounding like jargon -- criteria. Dustin EPA

I like selection A.

It stands out and grabs your attention that this is a better product.

Thank you for asking!

Kathy Ross Tacoma Pierce County 

Health Department

I like A best. My preference would be to modify A by replacing "Meets US EPA Criteria with "Meets 

US EPA Safer Product Standards." The latter is more definitive and easier to understand by the public. 

I believe it is important for the words "Safer Choice" to be prominently displayed.

Gary Gulka

Vermont Department of 

Environmental 

Conservation

Overall, I like most of the elements of "B" with some additions from "D". The large "Safer Choice" 

lettering makes it easy to identify the main purpose of the label. I also like the building in the graphic, 

since many of the products that have been DfE tested are building cleaners. I like the outside border 

around the logo, it would be more noticeable on a product label than logo "C". I would add the EPA 

website to the "B" logo (important for consumers wanting further information). I would also change the 

wording at the bottom of the graphic from "Meets U.S. EPA Safer Chemistry Criteria" to "Meets U.S. 

EPA Safer Product Standards". I think this is more meaningful to the average consumer than "Safer 

Chemistry Criteria".

In general, I like the label change from the current label and the blue/green color scheme is a good 

choice.

Thank you for the opportunity for input!

Sandy Phillips

Spokane Regional Health 

District (work with 

Washington State 

Department of Ecology on 

Local Source Control 

program)

I prefer option B with a couple change - change the blue to the blue used in option C and add the URL 

from option A.

I think it is important to include both the house and the people to convey the message of "healthy 

family" and "healthy home." I like inclusion of the words "safer choice" because that conveys the exact 

message that you are trying to communicate. Without those words, the message is a bit more vague.

Jennifer Seguin City of San Jose

Visually I like design D or B--I like the border (around the entire label or part of it) and the house (rather 

than the circle behind the human figures). I am not sure which message would resonate better with the 

public--"meets US EPA safer product standards" versus the "safer ingredient criteria." It's probably 

important to convey that the label means that all ingredients are evaluated to make it a safer product, 

so I might lean towards "ingredient" rather than "product." I don't think "meets US EPA criteria" is 

informative enough. 

Barbara EPA
Comment Commenter Name Company Name

A seems vague with the "meets U.S. EPA criteria" statement, though I do like the "Safer Choice" 

emphasis.

I think the "Safer Product Standards" statement in D will resonate with the general public more than the 

"Safer Chemistry/Ingredient Criteria" in B or C.

Mark Snyder Minnesota Pollution 

Control Agency

Use 'A' design with the phrase from D 'Meets US EPA Safer Product Standards'

why this choice? I dislike the 'house' design, as it makes it seem the product is safer for indoor use. 

The circle design seems more nurturing. I like the parent/child combination and the leaves they are 

nestled into.

I like the phrase 'safer choice' as used in A and B.

It is essential that the website is provided, but I think 'saferproduct' is more to the point than safer 

choice (although for the label, the words 'Safer Choice' in large letters conveys the message more 

clearly than only having the phrase 'Meets US EPA....'

Adria Elskus USGS

I like choice A. Although, I like the house over the people better than the circle. Also, may want to 

consider a QR code. Amy Georgeson Washington State 

Department of Health

Design B communicates a safer alternative for the home and would be easier to spot on the packaging 

than designs C and D. The term "safer chemistry" conveys more information and is more transparent 

than the wording in the other designs. My feeling is that the house silhouette in designs B, C and D 

commands more attention than the circle in design A.

Debra Rossi EPA

The messages or choices are confusing. 

EPA Criteria, EPA Safer Chemistry Criteria, EPA Safer Ingredient Criteria, and EPA Safer Product 

Standards. Which does it meet???

Safer Ingredient Criteria appeals the most. The others are vague and open to misunderstanding or 

cause me to ask more questions. What criteria? What standards? What type of chemical analysis? 

Safer Ingredients is more basic and benign.

As for the logo, I prefer logo A. It is the only logo that does not have a house. The target is for familes, 

businesses, etc. If you put a house on the logo it implies a home product. Suggests that it may only be 

used for houses?

VelRey Lozano EPA Region 8
Comment Commenter Name Company Name

I prefer "D" because it really lets me know that EPA has a "Safer Product Standard" and where to go to 

find out more (the website). I like the "label" effect as well because it tells me that this is a specific 

"label" or "designation". The word "safer" is too undescriptive-- safer than what??? Safer for the 

environment? Safer for human health??? Who decides and how??? I'm good with any of the "leaf" 

logos... with or without a house and smoke stack, although the darker blue will show up better than the 

lighter blue...

Kathleen Minnesota Department of 

Health

I like the colors. They are very people friendly. I also like the labels with the shape of a house in the 

background. It gives the impression that it's safe for not only for adults and children, but animals also. 

The leaves let you know its safe for the environment and positioned the way that theyare offers a 

sense of protection/covering for anyone using the product.

Sarah E. Hunt Catawba Co. Government 

- Risk Management

I like design D it is more direct it says it is a safer product with safe ingredients. Arizona DEQ

I like A best.

My favorite element of A's design is that saying "Safer Choice" empowers the buyer and reinforces that 

they, personally, are making a good choice.

I also like that A uses fewer words to say that the product meets EPA criteria (and the lack of specificity 

(what criteria?) is OK/preferable given the audience).

Visually, the stronger colors stand out better, the words are compact/enclosed, and removing the house 

symbol says to me that the potential benefits of my choice are broader than within my own 

house/family.

Beth Means EPA

I like the overall design and word choice in A except it would be better using the house/roof in C. 

Ingredients sounds more like parts of a recipe for foods. The website address is essential to getting 

more information, so please include that in any design. 

Pat McGraw Colorado Department of 

Health and Environment

Go with "A" for sure, it's easiest to read and understand Karin Hopkins Department of State 

Health Services

We like the logo of B (Safer Choice, with house & people), but in the darker blue and with tag line of D 

(Meets U.S. EPA Safer Product Standards). It is important to have the larger "Safer Choice" image to 

be easily and quickly identifiable on the shelf. 

Thank you for the chance to weigh in. This is the consensus of Pollution Prevention staff at the 

Minnesota Pollution Control Agency.

Madalyn Cioci Minnesota Pollution 

Control Agency
Comment Commenter Name Company Name

A is clearly the best--- This has the words "SAFER CHOICE" in larger type which makes it easier to 

catch attention...Less words gets the message across and it will appear only smaller on the container. 

Having a larger graphic is not better because it is not a universally known symbol. Hopefully, this is on 

the front of the product.

Elizabeth Neary Wisconsin Environmental 

Health Center

I like the design of D, but the language of C. The language in A and B is too broad. Justine Weinberg

California Department of 

Public Health, 

Occupational Health 

Branch

I like Option A. Safer Choice clearly marked and website listed. Good colors Janice Pearson US EPA Region 8

D is the more friendlier consumer viewpoint label. While scientists have evaluated, it is the everyday 

consumer purchasing. It presents the information succinctly. As a long-time member of marketing and 

public communications teams. This choice states EPA safter product standards are met and more 

information can be obtained on our website.

Rosemarie Nelson US EPA Region 4 ORA

I think that Option B coveys the safer household choice clearly with the family in the house picture at 

the top of the label. Also, I like the fact that the words "Safer Choice" are on there which will attract 

consumer's attention to that product. I do, however, like the wording on option C that states it "Meets 

U.S. EPA Safer Ingredient Criteria" and includes the website below. I think that many consumers are 

concerned about ingredients in products and may not be aware or educated on what safer chemistry 

would mean to them and their families, as opposed to stating "Safer Ingredients". I also like Option D's 

"Safer Product Standards" wording. 

Colleen Weaver Ohio EPA

I think I like the look of A and B, but I like the clear language on C (safer ingredient criteria). It's the 

only one that uses the words safter ingredient. I think it's going to be understood by more people than 

"safer chemistry" Could you say "Meets US EPA safer ingredient *standards*" instead of *criteria*?

Deanna Rossi CDPH

D - Conveys the message best, better use of plain language and is easy to understand. Graphically, 

the design of B is better, but using the deeper blue and green colors, the language in D and including 

the website URL within the rectangular shape in the same deep green as the leaves. Very exciting! 

Tina Conley US EPA OSWER

My choice is B, but I would make the "Safer Choice" color darker as in A, and also change 

CHEMISTRY to Ingredient (as in C). The words "Safer Choice" in large letters is important because it 

brands the label, and also helps older people see it easier. The house too helps to brand the label. 

The word "chemistry" is scary; "ingredient" is better. The URL should also be added below the label for 

B.

Katsumi Keeler US EPA
Comment Commenter Name Company Name

I like A because it doesn't seem limited to household uses, which is what the designs with the houses 

imply to me. I alao like the way the leaves seem to cradle the people, and the containment of the text 

below with a border and darker blue. Less words is better and the colors break up the text nicely. I also 

like the friendly url at the bottom, outside of the border. Definitely "A". 

Karen Bishop

Oregon Health Authority, 

Environmental Public 

Health

I like B, like the graphic alluding to the house to remind you we should be thinking about safer 

chemicals and products indoors and outdoors. However, I like the darker colors as in option A and 

recommend considering darker tones of blue so the logo detoxes easy and is as sharp in b&w. Thank 

you 

Khanna Johnston US EPA

A - The rest of them have houses. So I chose A, it can be used on commercial products. I thin B 

design with D verbage wuld be nice as well. And add the epa.gov/safeproduct to B. Debbie Westerman US EPA, ORD, NRMRL

B is my first impulse. I would change 2 things: 1) add the web address and 2)I think 'Safer Ingredient 

Criteria' is better for the public than 'Safer Chemistry Criteria'. 

Can't wait to start seeing the new logo on products!

Tova Sardot EPA/AAAS

It would be nice to have option A with the house rather than a circle. And the language in the green 

space below reflect that from option D. 

For a little feedback on the other options, "chemistry criteria" is elusive and not friendly to lower 

reading/comprehension levels. I suggest keeping a box around the image as you have in three of the 

four options to help it stand out from the rest of the information on the product. I also like the "safer 

product standards" rather than "EPA Criteria" as that also does not give the reader much to go on.

Bryn Oakleaf Vermont Agency of 

Natural Resources

I like Logo B the best. Here's why:

1) I think the framed silhouette of a house is a very important feature. People identify with what makes

them safer in their homes and around their families. If it's good for the home, it's a good idea anywhere.

2) It's clear what criteria is being used to label a product as a "safer choice." Saying, "Meets U.S. EPA 

Criteria" is too vague---I'd think that's green washing. Whereas, "Meets U.S. EPA Safer Chemistry 

Criteria" let's me know that there is a specific protocol that the product must be vetted through. I also 

might look into this myself and have specific search terms to use, making it easier for transparency to 

occur.

3) Very cohesive colors, enclosed unit. All messaging is contained. The words "Safer Choice" grab the 

eye. 

Vermont Agency of 

Natural Resources

Design A. darker colors, safe for the world including people, not just inside the home safe. Safer 

choice indicates the consumer has a choice. EPA reference is good. Safer product implies more 

regulation, less choice. Outline makes the design cohesive without being overpowering.

Dianna Kilburn Arkansas Department of 

Environmental Quality
Comment Commenter Name Company Name

I like the words standards and the website info. Melanie Doiron

New Hampshire 

Department of 

Environmental Services

Design A is best because it clearly identifies the product as a "Safer Choice" product. Those who look 

more closely then see it is the EPA who gave it the designation. Design B is busy looking, and 

someone has to actually read C and D in order to know what the label means.

Zachary Weinstein EPA Urban Waters

I think "Safer Ingredient" is the best wording as it doesn't make any claims about efficacy. (Think Ebola 

and bleach, not very green but certainly safer at irradicating the virus.)

I think the logo should include the web and that time should be spent on naming the url. If I were 

starting a voluntary program from scratch today (which I realize you are not), I would spend alot of time 

branding a website. epa.gov/safer might have some intrique and allow for a range of options down the 

road, safer ingredients, safer plastics etc.

You should consider in the design how to make it least prone to stretching. Before ENERGY STAR had 

a square, we had a dome shape and it sometimes got stretched in odd ways. Shape of your logo, 

should be easy to explain to users and easier to control. Option D is the closest to having a boundary, 

but could still be stretched in odd ways. 

Should also consider how the logo looks in black and white only. It is a good check on the design itself, 

and as this may be the only option for labeling by some manufacturers. 

Best of luck with your redesign efforts. Hope this feedback was useful

Maureen McNamara US EPA Energy Star

I'd incorporate your existing brand into design A. Cut the non-plain talked words (criteria) and add your 

logo (in white) in the green space. It would quickly be read as SAFER CHOICE, EPA logo, link for more 

info. Having your logo under "safer choice" would basically say, "meets EPA chemistry/safer 

ingredient/safer product standards/criteria." I'd use the circle/people/leaf logo instead of the house. I 

imagine many of the products that might carry this wouldn't necessarily be just for home use.

Ben Hamilton Washington State 

Department of Health

I like 'A' best. The graphic is easy to read and the colors have good contrast. I like seeing "Safer 

Choice" so prominently because it conveys essential information. Options C & D bury that message 

and require too much reading from the consumer. Since the label is small, it will create readability 

barriers, which Option A overcomes. I do like the house design in B-C-D, but I can envision this label 

on personal care products someday which would make the globe/circle design more transferable 

across other products.

There is one element in Option B that I like: I like seeing "safer chemistry" because it implies that not 

all chemistry is safe, and that we have options. That's an important message! Perhaps if Option B had 

the darker blue color and round globe/circle, I would prefer it to Option A. While I like the website on 

Option A, it's very small. If someone really wanted more info, they could easily figure out how to get to 

the EPA website to learn more.

Thanks for doing this! This type of labeling is so important in supporting our "right to know."

Tamar Hurwitz

San Francisco 

Department of the 

Environment
Comment Commenter Name Company Name

I like C. The house and family (no chimmney-healthier for indoor air quality)and the abscence of the 

border and safer choice. I'm a label reader (or was until I started needing reading glasses) and I have 

often wondered why so many chemical products did not have ingredients listed. It would be great to 

see this logo and know my favorite cleaning product is safe as well as effective. Otherwise it would be 

time to find a safer choice. I'm not sure that saying Safer Choice is the rigth way to go and I'm not sure 

why. Maybe because it seems open ended (safer choice than what- is their a scale).

Erin Hunter US EPA

Option A. It is the simplest and the most clear. Lauren US EPA

I recommend B. I believe it is the clearer label with the most important information. I do not think you 

need a website on a label. Mary Lou Soscia US EPA

Vote: D US EPA

Comments on behalf of the Department of Defense: 

Positives:

* The bolder outline of Design D with most of the label within the outline.

* The words safer choice to catch the shoppers attention. Prefer graphics and large "SAFER CHOICE" 

text of B - conveys meaning behind the label.

* The blue words that define why the product is safer on the white background because it stands out 

better (maybe just a line between "Safer Choice" and the reason).

* "Meets U.S. EPA Safer Product Standards" the best of the four reason why the product is a safer 

choice. Prefer small "Meets U.S. EPA Safer Product Standards" text of D - just stating "EPA Criteria" 

isn't specific enough, and "EPA safer chemistry criteria" or "EPA safer ingredient criteria" may be 

confusing to some.

* The web address below the outline so it doesn't distract from the message but is available if 

somebody is interested.

Negatives:

* The green shadow behind the words defining why the product is safer because it makes it more 

difficult to read.

* Design C because it might get lost in the rest of the label.

Department of Defense

Thank you for this opportunity to comment. I would chose design "C" as best. However, I do not know 

if this new designation is at all appropriate as it appears to be advertising for the chemical corporations 

more than providing for the EPA mandate to protect the people and environment from chemical injury 

and contamination. 

The proposed labels only reinforce inappropriate assurances of safety to the benefit of manufacturers 

and not the public. These lables if used should clearly be "safe" (NOT JUST SAFER) for both children 

and citizens disabled by Toxicant Induced Loss of Tolerance, commonly refered to as Multiple 

Chemical Sensitivity. Toxicant Induced Loss of Tolerance is an exponentially growing disability in all 

industrialized countries that has repeatedly been denied and ignored by the US EPA due to the fact 

that the failure to regulate toxic chemicals is the primary cause of this life changing disability. The EPA 

cannot continue to place it's head in the sand regarding Toxicant Induced Loss of Tolerance. It is time 

that the needs and protections for this neglected community of sensitive citizens was acknowledged 

and accommodated. A first step would be for the EPA to adopt the Environmental Justice Committee 

Elizabeth M.T. O'Nan Protect All Children's 

Environment
Comment Commenter Name Company Name

Resolution on Multiple Chemical Sensitivity National Environmental Justice Advi sory Council 

“Resolution on Multiple Chemical Sensitivity"

NEJAC urges EPA to work with other agencies to:

1. Establish disease registries and make MCS a "reportable condition". Investigate and report the 

prevalence and incidence of MCS in minority communities, low income communities and tribes, 

especially those heavily impacted by environmental pollutants;

2. Provide funding and programs to support increased understanding, education and research that will 

aid in identifying causes, diagnosis, treatment, accommodation and the prevention of MCS;

3. Include MCS as a factor when setting standards and establishing regulations, especially with regard 

to multiple exposures and cumulative effects from environmental chemicals;

4. Examine existing environmental laws and revise or add standards as appropriate to assure 

protection from chemicals that cause initial sensitization and those that trigger existing sensitivities;

5. Encourage states and other government and non-government entities to take regulatory and 

voluntary actions, including notices and restrictions as necessary, to protect individuals with MCS in the 

workplace, office, home and in public places;

6. Assure that accurate information on minority and low income populations is included in the final 

version of the Interagency Workgroup report on MCS and other policy documents issued on the matter 

of MCS;

7. Establish a fragrance-free policy for meetings and identify and utilize facilities that actively attempt to 

reduce and minimize use of toxic chemicals, for example, that use non-toxic building materials, 

cleaning agents and pest control measures.

I like B best; the house shape effectively communicates the idea that this pertains to families, and the 

fact that there isn't a ton of type will make it readable at small sizes or from a distance. Ian Palmer National Safety Council

I like B the best. A and B both say SAFER CHOICE, which I think is important for the public who will 

want to know just that, that it's a safer choice for them. I also like the fact that it says, "Meets U.S. EPA 

"Safer Chemistry Criteria." I think it's important to say why it's safer.

I like A and B best because, for the uninformed public, they see "Safer Choice" and will trust that as 

Paula J. Del Giudice PPRC
Comment Commenter Name Company Name

branding. I like B better than A because the language at the bottom describes the kind of criteria the 

product meets. I also like the outline of the house over the people.

None of the above. 

DFE does not meet US EPA own guidelines for green labels; not all products must meet all criteria, 

hence it is not a standard from a regulatory agency and is misleading. DFE does not have a diverse, 

federally appointed advisory committee; it does not have a transparent process for setting its flexible 

criteria. It has not yet verified all labeled products. DFE's criteria are NOT stringent; they are less 

stringent than private sector third party certifiers. Besides, if the criteria can be skipped over, and or 

there is no verification, what does "stringent" mean? 

EPA's Administrator needs to direct a over-haul of DFE labeling, just as EPA did with its other 

product/equipment labels.

Claire Barnett Healthy Schools Network

I like D the best because it addresses the fact that the product has been evaluated and meets human 

health and environmental criteria. Antoinette Stein Environmental Health Trust

Having the words "Safer Choice" in all caps really matters. So I would vote for A or B. Could B include 

the url underneath? Charlotte Brody BlueGreen Alliance

I like A the best.

1) I like the border around the logo, which helps it stand out. (unlike C)

2) I like the darker blue, seems like a stronger and clearer message (unlike B)

3) I like "safer choice" in clear letters (unlike C or D)

4) I prefer the circle background to the house in B, C, D. The house gives the impression of a safer 

house, not safer chemicals.

Amy Mall NRDC

I like "A" best. The darker blue is a better color - easier to see and gives a more serious tone. The use 

of the circle rather than the house is also better. The house might indicate that this is only for products 

used in the house. The circle could indicate the world and that not only are the products safer for us 

but the world too. Including the website is good too. The larger words "Safer Choice" are helpful 

because they quickly conveys the message without having to read the smaller type. Enclosing the logo 

in a box is good because it clearly defines the boundaries of the logo. 

Margaret Huelsman Improving Kids' 

Environment

I like the darker blue better and I like the simple house design of C, but I think using the thin border and 

large title of A is good. So a combination of the graphic from C and the text/layout of A would be my 

choice.

Jeff Chandler National Environmental 

Education Foundation

I like A for the round field for the people and the darker blue -- lots of people don't have houses, and

lots of products are used somewhere other than in a home. But I prefer the wording at the bottom of C. 

I think safety ingredient is less intimidating than safety chemistry, and I think it's good to offer a website 

for further info. Would further suggest a QR code so people can point and click to go to specific info on 

why that product is safer.

Chip Darius Safety Priority
Comment Commenter Name Company Name

Emphasizing the "Safer Choice" wording makes it clear what this program is about. The bold type in 

choice 'A' is the easiest to read, and it lists the website for more information about the program. I feel 

like the tiny wording on 'B', 'C' and 'D' is confusing and hard-to-read. "Safer Choice" works for me.

Fred Pierre smfpl.org

I like option D - I think most people will connect with 'product' and though I like the word 'Chemistry' in 

option B (my second choice) it may be too distanced for some, though it really drives home the 

intention of the chemical ingredients. I think having the house shape is critical to talk about things in the

home; the outline seems important to stand out within the context of the products' other labeling 

graphics. Having the website link is great - really important.

Kate Bowen Sustainable Belmont

A or B is the best because the eye immediately see the words safer choice. Allison Rich Maryland Environmental 

Health Network

I like Label A the best but I believe Label D will be most easily understood by more people. Recycled Cities

I prefer option D. I like that the logo is surrounded by a thick box, it makes it clear that it is a 

certification and not simply part of the packaging. Tyler Jefferson EcoSolve Americas

C - Is the best option, from a design standpoint. I would change "Criteria" to "Standards." Criteria is too 

academic. You probably don't want to say "Certified" because of some legal requirements, but "US 

EPA Certified SAFER CHOICE" is a strong message. Green leaves are the most generic "eco" "green" 

labeling image.

My only other concern is that is doesn't look official enough, the old label was nice because it carried 

some authoritative weight. 

Mitchell Frister

Pacific Northwest Pollution 

Prevention Resource 

Center

I like the colors and shapes in logo A. The dark blue is bold and readable, and the round (earth) shape 

evokes something broader than just the house - beyond the house into the yard and wider world. I think 

that's what you want to convey. 

I like the wording on logo B - Meets U.S. EPA Safer Chemistry Criteria. Most people probably don't 

even know what EPA stands for and wouldn't know that it's environmental. (Safer - for health? for your 

home so it won't be broken into? could mean all kinds of things if you aren't familiar with EPA.) "Safer 

Chemistry" is clearer. I think Safer Chemistry is kind of a big deal and that people would be excited to 

have that choice clearly labeled, so all the better to use those worlds. 

I think C and D are just dull-looking and didn't want to look twice at those. I especially hate the bold 

border on D. Don't know why. 

What a great project! I'm glad you're doing this. 

Athena Honore San Francisco Estuary 

Partnership

As both an environmentalist working on chemical policy issues and as a consumer I have to say that 

these labels mean nothing to me without all chemical ingredients listed on the label of the product. This 

should be a minimum requirement for one of these labels to be put on the product. Part of my job is to 

actually educate people on what labels mean and to be suspicious of words like "safer" because we 

have no idea what safer means. Is it safe, or just better than another option? Is it safe for humans and 

Andria Ventura Clean Water Action
Comment Commenter Name Company Name

the environment? What about chemicals for which we have little or no safety data? I understand that 

EPA scientists evaluate the ingredients and are probably trying to be truly health protective, but science 

isn't pure either and we know that it can take a long time to understand the problem with a particular 

chemical. Is EPA taking a precautionary approach?

So for now, I wouldn't buy a product that has this label -- unless I can see for myself what is in it and 

thus determine what the potential threats are.

My vote is for choice D. It is a recognizable graphic ,easy to read, and I think it's good to include the link 

at the bottom. Kate Dunnagan Blue Ridge Environmental Defense League

There are too many products that advertise the 'Natural' misleading label, and are and so the Safer 

Choice is not helpful for similar reasons. C or D is preferred with the addition of the definition of what 

Safer Ingredient Criteria label means. 

Dr. MaryAnn Sorensen 

Allacci

Projects for Environmental 

Health, Knowledge & 

Action

B' is my first choice because it clearly states"Safer Choice". The logo is not yet known and is not 

enough by itself (as in 'C' and 'D") to quickly convey the message. Putting the website URL on 'B' would 

be helpful. 

'A' is my second choice. It has the website and the large "Safer Choice", but it is not clear which criteria 

the product is meeting. I also have a preference for the logo with the house; rather than the circle 

(such as in 'A'). 'B' looks to have a lighter shade of blue, which I like. But, it's hard to make a concrete 

choice on that without seeing it on a product.

'D' is third choice.

'C' is last choice due to design. However, the text using the word, "Ingredient" will be most clear to 

shoppers. I would like to see "Meets U.S. EPA Safer Ingredient Standards" on 'B'.

Melissa Sargent Ecology Center

Graphically, I like option "B" best. I like the blue/green colors (though I like the darker blue used in the 

others), leaves, and people in the house. The bold "Safer Choice" words allow the consumer to quickly 

know what they are buying and will help with brand association. Under that, I think it should either say 

"Meets U.S. EPA Safer Ingredient Criteria" or "Meets U.S. EPA Saver Product Standards". Either way, I 

think that having the website listed at the bottom is critical, so that people can learn more about the 

program and its scientific rigor and credibility if they want to.

Jennifer Rowland National Wildlife 

Federation

I like a) the best it catches the eye with a nice design, large font and simple wording along with the site 

URL at the bottom. Jason Gooljar Earth Day Network

Option A

People need bold large letters and logos to attract their attention. Marjory Lokahi Gentsch Hill Country Green Team
Comment Commenter Name Company Name

Overall, I like choice (A). The large typeface "SAFER CHOICE" is essential. That serves as a two-word 

intro that orients the consumer to what this is. The green tag below is more eye-catching than plain text 

of (C) and (D), and "MEETS U.S. EPA CRITERIA" is sufficient. ("Meets U.S. EPA Standards" could 

also be used. Is the word 'Standards' at a lower reading level (better) than 'Criteria'?) No need for 

"chemistry", "Ingredient", or "product". The URL will be used by only about 5% or less, but good to 

know for those folks. The one change I would make to (A) would be use house outline instead of circle. 

Warmer, protective feeling.

Mark E. Miller Kalamzoo Environmental 

Council

Choice B my lord pick number B Kyle Neal Earth Day Network

I like D and A the best. 

- Having the website for additional info is useful. 

- I like having a "box"/boundary in the design; I like the one where the image breaks through the top of 

the box better - more visually interesting

- SAFER CHOICE big is good, but I think I like having the icon bigger

- I like "standards" better than "criteria"

Cassandra Hage St. Louis Earth Day

I vote for either A or D. The boxed in look is necessary for focus, and the website should definitely be 

present, but slightly separate, for readability. A for its simplicity; D for its relateable, homey look. Olivia Dengel Green Dining Alliance

A- so much clearer Louise Pape ClimateToday.org

I prefer option A. It is a strong, clean image and draws the eye directly to the most important words: 

"Safer Choice." Elizabeth Roe Eco Partners

I like Design A best because the text, color palette and layout are easily read, clearly displays the EPA 

reference, provides website to follow-up for more information. Gabriole Van Bryce ECOMB

B comes closest to being consumer friendly; the bold SAFER CHOICE is eye-catching and easy to 

grasp with a quick glance. I would however change the word "chemistry", I would use "SAFER 

INGREDIENT CRITERIA" or "SAFER PRODUCT STANDARDS" instead. The darker shade of blue is 

also better, as it draws more attention. 

Leila Jackson Earth Day Network

I like the words "safer choice" in the logo. I'm not sure what the difference between safer ingredients, 

safer chemistry, safer product standards might be. I like having the website, so I'm torn because no 

one label includes all of the above.

Josephine Sustainable Jersey
Comment Commenter Name Company Name

I like the D graphic the best -- the blue box is visually strongest, but prefer the wording "Safer Ingredient 

Criteria" used in C. The typical American hardware and grocery store contain almost no cleaning 

products that could quality for this label - right? Otherwise, the label is of no value. If you approve 

Enlist, which will be applied in huge quantities to our food, I could not trust you to evaluate the safety of 

a cleaning product.

Karen Melton Citizen's Climate Lobby

I prefer design B: I like the light blue color, I like that the people icons are within a home shape,, I like 

that is states explicitly what it meets (EPA safer chemistry criteria), and that all content fits within the 

image box (not below it).

Nora Knox US Green Building 

Council

Please note that the American Chemistry Council is submitting comments to Assistant Administrator 

Jones via e-mail. The full text, with footnotes, could not be copied here. Michael P. Walls American Chemistry 

Council

I think A captures the needed wording when searching for a safe product for home usage. It also 

provides the URL which is good. I would suggest making the background at the top the house outline 

versus circle just to continue the emphasis around safer for families, in the home, etc. Great work!

Catherine Kummer NASCAR

Hello,

I prefer A. Because the design will be small on a product, I think A is the most eye-catching from a 

relative distance, with "safer choice" in A being most easily seen of all the options, as well as most 

effectively conveying the point of the design (that you are making a safer choice for your family and the 

planet). 

I prefer the round background with the two people as opposed to the house, because we are making 

the safer choice not only for our family but for the planet, as well. 

"Meets U.S. EPA Criteria" in A plus the weblink most effectively visually conveys the information you 

want (meets EPA standards and here is where you can go for additional information) with minimal 

wording which makes it easier to read and understand. Have you thought about including a QR code in 

addition to the weblink? That way a person could scan the QR code with their smartphone right there 

in the store and get more information. (I'm not sure how small those codes can be, though, before they 

become difficult to scan.)

I do like the blue planet shape and the green leaves together, and the combination on the whole design 

in A is very eye-catching, however, the other thought that came to mind was why did the people have to 

be white, and did you try developing a design where the people are some other color than white?

Julie Simpson Nez Perce Tribe - ERWM 

Air Quality Program

Design A -SAFER CHOICE is bold, and conspicuous, to the point. Graphics are simple yet meaningful 

denoting environmental, public & global health benefits. Website address definitely good....spread the 

word!!

Noel Novak-Schulz
Comment Commenter Name Company Name

I like A best. Adding "Safer Chemistry" only repeats a work and chemistry does not add much. Having 

the website link is key. I like C since it has ingredient but not sure the extra words add much. I like 

"saferchoice" webname since it emphasizes that consumers can choose. In A, do you really need to 

say "saferchoice" or can you just say "safer" to keep it simple.

Tom Neltner

- I like label "A" with the border of label "D". 

- Ever thought about:

 A pH scale with the pH of the product circled?

 A Note that says : Do Not Mix This Product with Other Products!

Joe Patrick Tetra Tech

D. This label is easier to read and will make sense to the average person. The others are not as direct. 

Most people are not as aware of EPA criteria or chemistry criterai this makes the other three labels less 

meaningful.

Kay Ogdahl JW Floor Covering -

Safety and Health

Mercury Mercury Mercury! The EPA makes us analyzer Mercury for all sewer discharges under EPA 

1631E, which can trace Mercury to 1.0 ng/L...that's one part per trillion...yet the EPA allows for MSDS 

sheets to not list compounds >1% or 0.1% for carcinogens?? 0.1 % is 1000 mg/L or 1,000,000 ug/L or 

1,000,000,000 ng/L (1.0 part per trillion). So if a company produces a product that has 999,999,999 

ng/L Mercury, it's technically ok to produce? So please tell me why I have to monitor sewers at 1 ng/L 

detection when products are being made in the % range? It's already costing me a fortune on 

diagnosing hot spots but I cant enforce anything against a product which allowed to have Mercury 

within it. Case in point; Thimerosal. Its in Saline, contact solution and every other product as a reagent 

preservative. Not allowed in some 3rd world countries but it's ok in the US? Mercury should be graded 

on a parts per trillion concentration in every product...with no exceptions. This would be the only way to 

see true Mercury Heavy Metal Concentrations. 

John Richter Town of Amherst 

Pretreatment

I like B because safer chemistry is reassuring. Just "Meets U.S. EPA criteria" (A)doesn't say what 

criteria. I also like the house in B. It conveys home, or building, as well as people and the environment 

(leaves). I also like D for many of the same reasons, but I like the larger "SAFER CHOICE" in B. B also 

just looks friendlier. Can you put the URL below B? Would be good idea.

Victoria Leonard

UCSF Pediatric 

Environmental Health

Specialty Unit

With respect to my personal choice, I recommend the design B approach, but not with the house 

symbol in the background. I suggest that the house symbol be replaced with the blue circle (used in 

design A above). This is because as DfE expands its categories not all ingredients and products may 

be used in-doors. I particularly like the design B approach because the letters "SAFER CHOICE" stand 

out and will be easily noticed by the consumer or user. I also like design B because the text is more 

informative and reinforces the idea of "safer" chemistry ("MEETS U.S. EPA SAFER CHEMISTRY 

CRITERiA"). 

Edwin Bisinger AkzoNobel
Comment Commenter Name Company Name

The "B" option is the best image but the wording under the "D" option will convey the message to a 

broader populace. I think that all of the choices could use a little brighter image to help them stand out. 

Perhaps a third color to the green and blue, perhaps in the text.

Katie Larsen

Bishop Paiute Tribe 

Environmental 

Management

I prefer option A. I worry that the blue lettering of the URL will be difficult to read. "SAFER CHOICE" is 

all caps is eye catching. Charles Herrmann Avanti Corporation

A is the best options, visible and clear - the added words, lighter colors etc in the other options only 

confuse the message. If people want more detailed info they can seek it out. Otherwise make it easy 

to see the label and intuitive what it means - "choose this its safer".

If you really want a more scientific view of which is best - pay for a real set of focus groups and learn 

how actual target consumers react.

Naomi Mermin Naomi Mermin Consulting

I would like to see a hybrid between A and D. The "house" is too retail oriented, and I think DfE has 

great applicability to the industrial/institutional sector as well. The house in the logo will make an I&I 

user feel that the product is too weak for use in his/her facility.

However, I like the message below the logo better in D than in A. It seems less cluttered and a more 

direct message than the half-white/half-green messages in A & B.

I'd like to see D with the globe logo of A instead of the house logo. I think that would be most universal 

for products used in homes and in business.

Carol Chapin Sunshine Makers, Inc.

Go with choice A, which has larger text and a smaller logo. You want to bring attention to it. The 

website beneath is a good opinion, so that people who want to have a deeper understanding can read 

further. 

Larry Page Terracon

I like D the best. OSHA labels ,for the most part, have a border around it. It seems to fit with the 

"pictogram" layout. Gabriel Rivera Harrells LLC

I like 'D' because of the word 'standards'. Margo Burney

D preferred.

colors are fine. it seems that "safer product" is more appropriate than "safer choice". seems like the 

frame around it would improve visibility.

I prefer B. But with a the darker blue color. I like that it states "Safer Choice" and "safer chemistry" right 

on the label so people will know what exactly the label means. I also like the border because I think it 

will make the label stand out more - and the house shape around the people makes it more personal 

(applies to their home) more than just the circle. I would suggest using the darker blue so that it stands 

out more, and the website should definitely be included so people can get more info.

Amy Pierce

b
Comment Commenter Name Company Name

Design A

It's bold, stands out the best, and is the simplest to understand. The thin, darker blue border contains 

the info thus separating it for the rest of the label, and draws your attention to it. Don't need the house 

design as these are household products. Like the web address on it for further info. My only 

suggestion would be to use all simple words, i.e. change the word 'criteria' to 'standard'.

Pat Dahmke PRC

I think A is the best because the phrase "Safer Choice" drives home the point upon first glance, without 

having to read the fine print. And I like the web link, the symmetrical circle, and darker color. Alec Howard City of Sunnyvale Environmental Services

A Connie Reins Lowes Home 

Improvement

i like B. has the words "safer choice" which will is a good marketing strategy for consumers. it 

resonates more than just "safer ingredientâ€¦.". also, "safer chemistry" explains more than just "meets 

us epa criteria" - which is meaningless. the silhouette of a house also makes it more appealing 

(unconsciously or not) to consumers. i actually like the us epa website, but unfortunately "B" doesn't 

have it - you might want to consider adding it.

Jonathan Rivin

I like choice B for the design, but I think the wording of choice C is better. The URL should be included. Christiana Briddell ACS Green Chemistry

I prefer"D". Thr frame will make the statement stand-out regardless of the remainder of the label 

statements and graphics. If a multi-colored label, the EPA label should be in the strongest color used. 

The inclusion of the web address enables users to check on further information, if available. Is the DfE 

no longer going to be used?

Graham Emergy West Sanitation Services

B. Great use of colors , specifically green, which our research shows is very likeable by the consumer.

My only suggestion is to go to with the darker blue on B.

Chad Nordhagen Bona

A -bolder color, covers important information in a snapsis with email address important! Lindsey Walker Emmet County Recycling

I like B. Sharon Root Environmental Office
Comment Commenter Name Company Name

I like the "box" that makes the information stand out better on three of the labels and I like that the 

website is added on three, so people can find out more information.

I like how the house is used for three of the labels, too, since it implies that it will make your living area 

safer for your family.

I also like designs A and B where they clearly identify "Safer Choice" in big letters, and then explain 

why it's safer underneath.

If I had to design my "favorite" label from pieces of these, it would be the darker blue of design A, with 

the "box" around "Safer Choice/Meets US EPA Safer Chemistry Criteria" from design B, with the house 

in the background, and the website below the box.

Colleen McSwiggin

Mount St. Joseph 

University's Environmental 

Action Committee

I like "A" best, but prefer the house in the background, with the bolder color. Terri Cross Hendry County Waste 

Management

I like the round logo of "A" because the product may not always be for your home. It may be for the 

office, car, yard products, etc. The colors will be easy to recognize but I don't like the border around 

"A". I prefer the look of "C" where that is concerned. Less ink is just more economical.

Toni Wright

Five of us reviewed the design and vote for option D. We prefer the word "product" over "chemistry" or 

"ingredient". We also think that the link at the bottom can be eliminated. Thanks. Hugh Cherne Best Buy

My nine salient points are not in order of importance. Each is important in its own way. As someone 

that does considerable research on the computer, I learned early on that the use of "ALL CAPS" is 

wearying to the eyes. This first point of my comment is not to use all caps. Second, certain fonts that 

use thick & thin lines are difficult to read at a distance. For example, a real estate sign using Times 

New Roman will be very difficult to read from a distance, while all-alike fonts like Arial, Garamond, and 

Verdana are much easier to read and are easier on the eyes. Third, a good size font for the most 

important parts of the label is better, i.e., safer. Fourth, cluttering a label with either too much 

information or fancy graphics diminishes its readability, i.e., safety. Flowery graphics or fonts are of no 

help in consumer label safety. Fifth, the old "KISS" adage -- "Keep It Simple, Stupid" -- works far better 

than making the consumer wade through a lot of gobbldygook words like "potential" or "may". I 

personally miss the old skull-and-crossbones Poison label, which left no doubt in anyone's mind that 

the product was poison! Sixth, it is very important to use both words AND pictures for optimum product 

label consumer safety. Seventh, if there is a toll-free number for the consumer to call in case of 

emergency, or for further information, it should be of a size that's readable without having to have a 

magnifying glass. I suggest the EPA spend a little time looking at how many people are squinting at 

current labels, or digging out reading glasses, or simply helpless to read many labels (coupons, too!) 

because of their unfriendly size, font, design, etc. Eighth, be sure the label is of a strong enough ink 

saturation AND color that it does not strain the consumer's eyesight, and is thus rendered 

useless/dangerous. Ninth, and last, any label that is unreadable by a population that is aging -- or has 

other issues related to eyesight -- is a dangerous label, because ... it ... cannot ... be ... read. I recall a 

succinct bumper sticker from decades ago: "If You Can Read This, You're Too Close" No one had to 

Julie Kay Smithson PropertyRightsResearch.o

rg
Comment Commenter Name Company Name

ask what that label meant! Get To The Point! Make Sure The Label Is Readable And Simple!

I like B. To me it says safe for the home, the family, and plants.

I would choose letter D design

Will this new label be allowed on EPA registered antimicrobial products? I am aware of several with 

the current DfE logo, however, I been told that the EPA antimicrobials division will not allow 

designations of "safer" on pesticide prodcuts. Changing the DfE label to include the word "safer" would 

seem to set-up conflict with the antimicrobials division for any product going through the DfE 

antimicrobials pilot.

My preferred option would be Option B, with a few alterations - use the darker Blue color of the other 

three labels, and include the website below the logo. If those alterations are not possible, I would prefer 

option A out of the four options. I think including the website is a very good idea, and I like the "safer 

choice" logo.

Alissa

I would choose D. It is the boldest and most self-contained outline that will be noticeable on most 

products regardless of the box or container. The others may get lost in the advertising or graphics.

Without a doubt A is my stand out choice. It pops I can spot is easily without needed to read all the 

other stuff before I make a purchase. Tony Hesch

I feel that selection D would be more easily understood by the American Consumers. It also seems to 

standout more with the blue box around it. 
Comment Commenter Name Company Name

Choice B would be the best, in my opinion. Sometimes less information is better in order to be more 

eye-catching, and with Google, people can just do a browser search of the words, "safer choice, EPA" 

to find more information. Thanks! 

Option d is best becuase it has the website listed, and the word criteria is too high level for a plajn 

english approach for lesser educated people

I like the wording in options C or D best. I think that "safer ingredient criteria" or "safer product criteria" 

will resonate with non-technical households better than "safer chemistry criteria", and I think "meets 

U.S. EPA criteria" alone is not enough to convey the intended message. However, I like the large-font 

SAFER CHOICE shown in options A and B. I also like the household graphic in all but option A, the 

darker colored blue, and the border around the image. I like the blue/green color scheme overall. I think 

the ideal image contains the dark blue font, the household icon, the large-font SAFER CHOICE 

message, a border around some or all of the words, and the "Safer Ingredient (or Product) Criteria" 

message. Very nice!

Think the government should be out of our lives. The design does not matter- we can read - either will 

do. The problem is HOW MUCH it will cost the consumer all those new regulations and new labels! 

Stop making our lives more and more expensive

A is the best option by far. Also, what about the logo for industrial commercial products? 

why not an envirostar label, build on the energy star recognition and be more visually appealing. the 

little white people might offend some

Label "D" is easy to read and includes the website. Us Boomers don't always carry our glasses when 

we should - surprising huh? How about issuing a Gold label when products Exceed the criteria ? It 

could be called "Gold Label Shopping"!

Don

Option C most clearly communicates that the product is "safer" because it meets the "safer chemistry 

criteria" and provides the website to educate consumers on the standards used by the program.

I would choose option D. It shows the pictorial, says "safer product standards" and gives the website. 

I will say that I also heavily considered B and C for similar reasons, but thought the larger picture with it 

enclosed looked nicer than C and less wording over B.

vote for A
Comment Commenter Name Company Name

A looks the best in my opinion. The use of blue and green is appropriate and how the content is framed 

allows the reader to focus on the primary message and the resource after, which isn't the same in the 

others. Overall, I think they are good designs. 

I like both C and D. To me the bottom line is whether or not all of the ingredients in the product have 

been disclosed and evaluated to be "safe". Thus if you have evaluated all of the ingredients (both 

active and inactive) and determined all of them to be safe then I would agree with using D as opposed 

to C. Many companies do not disclose the inactive ingredients which is a problem.

I like the design of "A" with the statement of "D"

and how much of the tax payers money is going to design a label for what most people don't really care 

about - only if the chemical does the job they need it to do...

well done government, well done. spend more money on something that isn't really needed. Thanks! 

(and yes, that's sarcasim, just in case you didn't catch that).

Choice C - I like the brighter colors of A and the fact the top is rounded instead of square as I'm 

guessing not all products are home use products. 

However I think the text, saferproduct is more critical to convey than safer choice. Be sure to have the 

criteria for saferproduct prominently displayed on EPA website so consumers know what this really 

means since safer is continuum. 

C is the best label. C states "safer ingredient criteria" others do not therefor less clear. 

C also shows the epa web site that the requirements are defined in. This is good too.

Label D is the most accurate statement and is not as misleading as Labels A and B 

D - Clear and concise. The wording is less formal. (Criteria / Standards)

LIke A Choice the best, I think label needs to include EPA's web address so that consumers can 

concur.

Please include the NON-GMO green label.

A. is clearest to me. I think the large words "Safer Choice" are important for the consumer to 

understand the purpose of the label.

I like Option C as it highlights the main element of the DfE program - safer ingredients. 
Comment Commenter Name Company Name

I like option A - It is straightforward, simple, to the point, and lets consumers know that the product they 

are selecting is SAFER.

I like option A, it directs the readers eye's to the main message, namely that the product is a "Safer 

Choice" and gives url where additional information can be found

Selection D provides the most appropriate label format. The house background with family pictograms 

bring home the concept of family values and readily identify the potential impact on loved ones. The 

green leaves elevate the environmental aspect. Safer product is more clear than safer ingredient, safer 

choice or safer chemistry. The surrounding border has the elements of a seal of approval which 

provides a sense of authority and creates an enticement for purchasing decisions.

most appealing is A design due to graphics and color, but should be combined with D where the 

wording is more appealing it shows standard criteria more obvious than the others

What about Genetically Modified Ingredients? Will EPA be creating a label for those?

preferences

1) logo with people in a house, prefer roof line D more than C

2) "Safer Choice" in block letters - let's buyer know the purpose of the label very clearly

3) include website info. like how web address in labels A and D match the label language, unlike C.

4) additional text - as a scientist, I prefer more explicit descriptions. However, for the public, shorter 

messages are easier to "digest". Do not use the term "standards" this is a voluntary program with 

criteria, not a standard. I suggest using the message in label C, Meets USEPA safer ingredient criteria. 

I prefer "Ingredients" over "chemicals" ingredients is a more familiar concept.

Choice A.

Providing a link to more information is very important - the logo stands out because of the boarder and 

large text of "safer choice". I prefer the dark blue coloring to the lighter blue because I think it stands 

out more. Where will the links lead?

D

MY choice is Label C. I like the words "Safer Ingredients" because it conveys the idea that the 

individual components of the product were scientifically evaluated.

I also like the idea of the label not having a border; it makes the EPA website address stand out, 

encouraging the user to visit the site for additional information.
Comment Commenter Name Company Name

My suggestions:

the graphics of "A" are more appealing - because the circle behind the people silhouette is more 

universal, and it recalls the EPA logo. Run the text in a circle around it with "US EPA" at the top, and 

"Safe" underneath - recalling the familiar USDA Organic label. 

What's with "safer" anyway? Why can't you create a standard that can be labeled "safe"? Like 

"Organic" which has some limitations - but a general understanding of the method through which the 

food was produced, your standards could result in items being labeled "Safe" (and caveats can be 

described on your website). 

I'd rather buy "Safe" than "Safer". Safer implies that it's more safe, but it's unclear - driving a car at 100 

mph on a curvy road wearing a seatbelt is "Safer" than driving it not wearing a seatbelt - but that 

doesn't make it "Safe". I want to buy products that are "Safe". 

I think the example C is best mainly because it directly refers to INGREDIENTS as the CRITERIA for 

determining the claim of SAFER CHOICE.

Please don't leave out the blind and partially sighted consumer in this redesign. I've been blind since 

birth, and as a consumer, I find that we are left out more and more everyday when it comes to being 

able to read or listen to a talking label for any product, and this must take top priority, because we can't 

rely on others to just read what they think is important for us to know. Also, when it comes to being 

able to read chemical names, it can be quite challenging for our sighted counterparts to pronounce the 

names of certain chemicals such as Sodium Benzoate and Monosodium Glutamate, which I'm deathly 

allergic to both! We, the blind, can no longer afford to be excluded when it comes to knowing what's in 

*all products we consume, and that includes cleaning products, cosmetics, medicines and food labels. 

Thank you very much for your attention to this critical matter. 

I find Design C to be the most appealing. I think it portrays the necessary information in an easily 

understandable way, but also makes people aware of resources for how this is decided. I am not sure I 

like the emphasized term "Safer Choice" in the first two designs (A and B) since that is a highly 

subjective statement to make. I realize that the term "safer" is in all of the designs, and that there is 

always a certain amount of subjectivity in place when we don't know everything about all chemicals and 

their impacts on human health, but I think it would still be better to draw people's attention to the fact 

that the product meets a set of EPA criteria and where to go for more information, which the last two 

designs do well.

I think D is the best - bolder, easy to understand for family and home health. The outline gives it more 

definition.
Comment Commenter Name Company Name

The "EPA Criteria" version is poor because it is very vague.

"Chemistry" - too science. People will understand that there is science somewhere behind this, but they 

shy away it. 

"Product standards" - too regulatory.

"Safer ingredient" - Goldilocks - just right. 

D is best. must include what standards and the website for more info. don't overlook the possibility of a 

QR Code inside the box, too. nice change. so sick of EPA registered pesticide which is pretty much 

meaningless. A is far second. B and C are too complex. C is not together and B is the worst. I like 

Safer Product terminology the most.

D.

A is my choice, followed by D

I would like to see a bar chart that runs from "0" - Non-toxic to "10" or something with shading going 

from white to dark read indicating a high toxicity at the end. I'd like the value to be based on known 

exposures over a lifetime, like they do with cancer risk and air quality.

A

I like design D the best. It is visually appealing without being too busy. The web address should also be 

in the rectangle so as not to be lost on the label. It might look good to alternate the color for that font to 

the green color so it stands out more. The green color used for the design is appropriate but the blue 

color is bland. 

The /saferchoice part of the web address is better than /saferproduct because the word 'choice' is more 

personal than 'product' and the word choice may lend to personal ownership of the decision being 

made by the consumer.

Choice A stands out best. That would be my pick 

Suggest that EPA's Safer Product program work more closely with EPA's hazardous waste program 

staff to clarify that although the products are intended to be safer and more environmentally friendly, 

that they may not necessarilly meet characteristic hazardous waste criteria after use such that the 

waste produced with their use can be disposed on the ground or in the water without a proper waste 

determination.
Comment Commenter Name Company Name

I like the "safer product standards" language in D. It's the clearest, plain language. However, I'd 

suggest taking the house/chimney out of it and using the circle over the people icon (like in A) because 

I work on health and woodsmoke issues and let's not continue to emphasize chimney/burning wood :) 

in the icons. 

I prefer A's text with web site and B's design of people in house that conveys products for home/ safe 

home and lawn. Minimal words read in single glance. "Criteria" is a word that the 7th grade reader 

might not know, but I don't think that level of reading may (1) pay attention to the label or (2) 

understand "standards" any better. I prefer the darker blue for readability.

I think option A is the most effective. The words "Safer Choice" stand out boldly, and the label design is 

simpler and easier to take in at a glance. Adding a web address is helpful for those who want to learn 

more. 

Thank you for the opportunity to provide input. 

When people are out shopping for household products, they simply aren't going to spend a lot of time 

searching for safety information on each item they purchase. Therefore, I think that design A is the

easiest to see at a glance. However, I would substitute the bold home graphic from C/D for the circle 

graphic in A. I also suggest substituting the text in design D (Meets US EPA Safer Product Standards) 

for the text area in design A, but retain the white font with the green background. The website 

epa.gov/saferchoice is my choice:)

 I believe that simpler is always better. All most people will care about is that one product choice 

might be safer for their family than another product choice. If people want to know about chemistry 

criteria, rigorous evaluation, etc., they will visit the website.

Label A is the most appealing to me. It has a staple trademark of "Safer Choice" which is easily 

recognizable. A smooth rounded design which is appealing. And not having the house around it 

appeals to people who don't have children because it makes it look more like...."this product is safe for 

adults and children"...rather than thinking "this is safe for me and my kids" since I don't have any and 

I'm not thinking in the family aspect of things. 

A

I prefer design "C". To me, it clearly communicates the criteria of the EPA program and provides a 

website for consumers who wish additional information. The design is simple, uncluttered, and to the 

point. 

All hazardous chemicals (such as heavy metals) must not be exempt from the ingredient label. Case in 

point - Mercury. Your limits for discharge are in parts per trillion yet toilet products can be exempt in 

some cases for < 1.0 % of product total. All hazardous chemicals must be accounted for on a ppb 

detection limit, or else what's the point?

I like design A
Comment Commenter Name Company Name

1) Need the webpage as shown in all but B. Otherwise who knows what it actually means.

2) D is best. It stands out.

D

I prefer A, because the circular shape surrounding the human figures aptly conjures the image of a 

globe, while the parent-child graphic incites the notion of family, so both Earth and family are 

represented. I also prefer the bolder colors, and I think the graphic is stronger overall than the other 

options - it stands out more.

D.

D seems to be a nice image that conveys the message and provides an email address. My preference 

would be to explain what this all means - just like the surgeon general warning on cigarettes. 

Given the amount of space on most packaging - it would seem far more prudent to spell it out, rather 

than force people to go to a web site. (remember: many people do not have immediate access to 

iphones, smart phones, or whatever). 

I think Design "B" is the most effective. However I prefer the darker blue coloring used in the other 3 

designs. I also prefer the wording in design "C" of 'Safer Ingredient' as opposed to 'Safer Chemistry'. 

This seems to better convey the message that each chemical ingredient in the product has been 

assessed for safety. Definitely prefer having "Safer Choice" on the label as opposed to not having it 

(designs A & B).

#B Bold letters of Safer Choice and also has the words safer chemistry criteria. Would like the web site 

also noted on this label. Sheila Wisdom

First choice is D:

D appeals more to my sense that we are actually getting a safer product. I like the color combination, 

the larger lettering and the dark boarder.

Second choice is C:

I would use the lettering and wording from D without the border. It is more pleasing to the eye.

I really like (A) the best, SAFER CHOICE stands out better so the public will see that first and 

understand what the labeling is about. Theresa
Comment Commenter Name Company Name

I would like to know that the products I am using are safe all over the country, and not just in California. 

(Since many items say they are not considered safe by California standards.) I don't think there ought 

to be different standards of safety for each part of the country. There ought to be a universal standard 

for everyone, no matter where they are. And if they aren't safe in one state, they should not be allowed 

for sale in other states.

I would like to know if the food I am purchasing has been irradiated, and also if it has been altered prior 

to packaging. I guess I would also like the packaging to be considered "safe", and again the packaging 

should meet food safety standards in all states and countries. 

"D" would be my choice when looking at the labels in stores on packages.

Choice "D" The colors are bolder and the border focuses both the eyes and attention. Walt SUNY Maritime College

The simpler you make it so people understand that a particular product has been tested for safeness 

the better. Gregory Stoner

A is the best choice. Draws the eye to the dark blue text "safer choice" so you know right away what 

the label is for. The other options are unclear and would be easy to ignore. Liz Martson Hanford Challenge

I am a former chemist. I am also an environmental prosecutor. My comments are mine only and not 

those of my employer.

I think I like the one with the word "ingredient" (C) best, since it conveys that the product is safer due to 

what it contains. The first option (A) doesn't convey much at all. I like the one with the words "safer 

chemistry" (B) second best (but there should be a web site listed as with the other 3). The fourth one 

(D) only mentions that the product is safer but not why.

Also, I think the design should incorporate the outline of a house (as 3/4 do) and also have a border 

around it (item C does not but should).

Dije Ndreu

C. is the best best looking , But D has better text -use the common word standards not criteria - lose 

the box and it is the winner Why Not: A & B- begs the question "Safer than what?" B: Chemistry? 

Reminds me of how people referred "good drugs". Really you think that is going to impress people- tell 

your egg heads to shut up and sit down.

Forget about impressing people - they still don't like you - working on letting people know you care and 

the product is safe. " . . convey the scientific rigor of EPA's product evaluation . . " is to make you feel 

good not the public so let it go.

I prefer design "B".
Comment Commenter Name Company Name

I would prefer to see "A" on products:

(1) I was drawn to the words "Safer Choice" and "MEETS EPA CRITERIA". Makes me feel confidant 

in the product that I am purchasing. 

(2) Great to have website address so I can find more information.

(3) I can see the darker blue in "A" better than the lighter blue in "B". 

(4) I prefer the shape of "A" because it includes people, planet and environment which seems more 

inclusive of DFE products as oppose to the "B". "C" and "D", which includes people, house, and 

environment. Having the house in the design makes me think that products are only for use indoors, 

whereas there may be Dfe products for use outside of the house, right? The shape of "A" is very 

pleasing to my eye and keeps everything together, unlike "C" and the others. 

Chris Gillis-Holt

I like "A" best. The Safer Choice stands out. Would like a brighter, deeper green. Also like the web site 

address listing. Is the blue circle meant to represent the earth. If so consider a green circle. Like it 

better than "B" or C&D as the information message is not restrictive. Does not include 'safer xxxxxxxxx'. 

Consider using "Standards" instead of "criteria" to improve general understanding.

Robert F Roth

I think label D best conveys the important message: the graphics clearly depict that the product is safe 

for your family and home as assessed by the EPA. It also makes clearer how to contact EPA for more 

info.

This graphic stands out better than the other three.

Carolyn Shepherd

I recommend using a version of A but look into changing the language in green to something like "EPA 

Approved" or "EPA Certified" - something a little shorter and easier to understand. All of the current 

options are very wordy for a label and if someone is interested in understanding what is behind the 

label they can just google "EPA Safer Choice" to get additional details. Spelling it out seems 

unnecessary. Additionally, providing the URL just makes the logo look cluttered. Most people who 

know how to use the internet will just use google or another search engine to locate additional 

information. 

Option "D" - plain English, strong colors and outline grab the attention.

In order I like D (bolder, has EPA site), B (like the colors and house vs a), A (better than c because it is 

symbol), C (not a symbol) Michael Andrie University of Wisconsin

I like the "SAFER CHOICE" with "Meets U.S. EPA Safer Ingredient Criteria" -- so either A or C or some 

combination. The website, I presume, will give details on what ingredients exactly are considered 

"safer"..... I assume EPA is also contacting manufacturers to let them know which products are now 

considered "unsafe in any amount"... I am particularly concerned about detergents, fabric rinses, airfresheners, sscented candles, and other household products that emit artificial scents into the 

environment which are absorbed directly from the lungs into the bloodstream -- toxic scents which are 

Susan Claire Searles
Comment Commenter Name Company Name

not only noxious to smell in the grocery stores, and which contaminate surrounding food, but as Volatile 

Organic Compounds are dangerous to have in your bloodstream!!!!! AND I ABSOLUTELY BELIEVE 

THAT PESTICIDES SHOULD BE PROHIBITED FROM BEING SOLD IN GROCERY STORES, 

PERIOD. PEOPLE BUY THEM AND USE THEM WITHOUT EVEN READING THE LABELS, 

ENDANGERING THEIR CHILDREN, THEMSELVES, AND EVERY

 ONE IN THE VICINITY. THESE PESTICIDES ENDANGER OUR ENTIRE FOOD SYSTEM BY 

KILLING POLLINATORS AND OTHER SPECIES BENEFICIAL TO GARDENS AND LANDSCAPES. 

See my blog site at http://sites.google.com/site/saynaytospray regarding mosquito spraying.

I like option B. I like the soft blue against the green, and I like the house as an icon. "Chemistry" 

resonates much more than "product." I also think a large "Safer Choice" is preferable. Gabe Rivin

I like 'D' the best. However, I think it might look cleaner if you add the epa url in the border. It really 

stands out! Ryan Kmetz Tighe & Bond

A OR B; prefer A but with house shown in B instead of circle. Including URL is helpful. Given the 

generic house/person/leaf design, C & D don't stand out enough with the quantity and size of the text.

D

D Mike Nelson

D Joe Vitacco

A for sure

B is the design I like the best. I like that it does not have the website cluttering up the design. I also like 

that the words "SAFER CHOICE" dominate the design. I also like the people inside the house, but I 

prefer the darker blue used in the other designs.

Amy Neal Liberty Tribune

I like D, but not sure about using the word standard for a voluntary program is appropriate. The other 

label designs use the word criteria. Thanks. 

I like option B the best out of the proposed labels.

This type of labeling is important. The average consumers does not have the chemistry, biology, or 

ecology training necessary to understand the ingredients in most household products. Moreover, these 

ingredients are often NOT EVEN LISTED ON THE PACKAGING. This is dangerous. Recognizing 

products which have selected safer/greener ingredients is a step in the right direction toward 

empowering consumer choice to affect business practices and, ultimately, improve the health of 

Americans and our environment

Max DuBuisson
Comment Commenter Name Company Name

C. It defines that the product INGREDIENTS are safer. Darker blue vs B will stand out better on label. 

No outline will assist in working design into product label. 

My grandmother would understand D, but not the others. I like D because it uses commonly used 

words. Dr. E. Faye Williams National Congress of Black Women, Inc.

I like D but also so much of product info is in tiny writing that most people cannot read without a 

magnifier. They need to make it clearer.

Also, would like to see COUNTRY OF ORIGIN (what country product was actually manufactured in) 

required in labeling, especially food products! Many companies just say "Distributed by....." so you 

never know what country the product/food was bottled/packaged in.

Rick Swiontek

Option D

I like A because the Safer Choice is in Big letters, I also like D because it says Epa standards some 

people don't know what criteria means., but if they see standard they will be more eager to pick up that 

merchandise faster than others.

Jeffrey Redd

LABEL GMO'S FOR CRYING OUT LOUD.

DO YOUR JOBS FOR ONCE!

I like A, least wordy and I like the world imagery behind the people rather than the household one. I 

guess D would be second, not keen on B or C. 

Prefer option D as the outlined design stands out more amongst the choices. That being said, I prefer 

the phrase 'Safer Ingredient' as opposed to 'Safer Product'

A - it's the simplest; fewest words, and least amount of lines. I like the dark blue too and the url name.

I like Choice A - the word SAFER catches my eye more quickly than the other choices, and I like to see 

the website included. Regarding the other choices, I like the terms Safer Chemistry and Safer Product, 

but in choosing the option that catches my attention the most, those terms are less important when 

scanning the product containers on the store shelves.
Comment Commenter Name Company Name

If choice B had D's bolder color and outline along with the website at the bottom I think would help to 

emphasize the message more clearly also if you could correlate the natural ingredient colors that are 

actually in the product to the label would be great as well. The more emphasized and boldness in 

colors and outlines the more individual(s) will be able to see.

I like the darker blue text (better than the lighter blue in option B).

I also like the border - may make this label stand out when placed among other graphics and text on 

the product packaging.

I'm struggling between C and D for wording. I Like using ingredient since that is what has been 

examined to make a product safer.

I would take option A (you could use the house graphic or not) and then change the wording to say, 

"Meets U.S. EPA Safer Ingredient Criteria" epa.gov/saferchoice.

I like having the word CHOICE in the label because the consumer will see it as their choice - they are 

choosing the better option for their families and the environment.

Ruth Gaulke

I think A is more appealing and catches the eye.

I like the logo and the words Safer Choice of option B (but I do like the darker blue on all of the other 

options) and the wording of option C. I don't think the website is needed. People will just google it since 

they can't click on it from a bottle. 

I like Safer ingredient instead of safer chemistry. I think that speaks to the average American buyer 

better.

Of the logos as they are presented, I prefer logo D without the website information below it. It is the 

most compact yest still has the home, family, environment components. There could be a requirement 

that the website information be included in a sentence on the back but not n the valuable space on the 

front where it would be too small to read on most products. I like the enclosed nature of the square 

around instead of the square growing out of it like logo B. I feel this element highlights the logo and 

draws the eye so the consumer is more likely to see it. 

I think a more concise logo on the front would be powerful than so many words. So I would suggest to 

use the concept of logo D but make the wording "Safer Choice*" and then have the "*" tie to a sentence 

on the back label of the product with "Meets US EPA Safer Product Standards, epa.gov/saferproduct". 

That way the logo is simple, impactful, incorporates the 3 messages they EPA wants to empasize, and 

can easily resize on any packaging but provides more information for people to learn more.

Kristin Cordz Market Actives, LLC

"A" best.

Takes least amount of time to figure out what the sign means "Saver choice"

Stronger colors/more recognizable than B.
Comment Commenter Name Company Name

the "A" identification says a safe product. Could identification on medicines detail the danger of our 

wellbeing? Patrick O'Connor

I like "A" because it doesn't show a "house". My company says commercially, not household.

I like Option A, but think you should add the "Safer Chemistry" qualifier for criteria, as it's not clear to 

me what "safer" refers to. In the intro text above, "safer products for your family's health" is easier to 

understand. I don't understand what C is trying to say regarding ingredient criteria and I wouldn't take 

the time to figure it out. D is ugly.

D stands out the most Jan Sealock

I strongly believe sample D is the appropriate symbol for the average consumer to recognize. Seconds 

count when shopping, and this message is contained within a border, enabling the buyer to focus on 

such. I went right to D as the samples popped up !

Daniel J. Fedak Pa. Vocational Teacher

I select D.

Choice "A" sends strong message! 

I like the new design, I think I would most prefer "A", but with the house from "D".

My only question is whether the products are truly safer than others in the marketplace? EPA can't 

actually claim they're safer because it draws a comparison to other products, which may be just as safe 

or even safer than the ones bearing the new EPA logo. Certainly EPA could claim "Meets U.S. EPA 

Safe Ingredient Criteria" because that is what it is assuring, but safer, it cannot fulfill that promise 

unless the EPA were to test and compare against every major product in the marketplace and actually 

demonstrate that they are safer. 

Besides, the program criteria was originally established as part of the Designed for the Environment 

program, not the Designed to be Safer program. This is portrayed as if it were minor logo change, but 

this is a dramatic shift in branding (now claiming safety instead of eco friendly). Perhaps there should 

two logos because environmental and personal safety are different things.

I find option D to be the most informative and inutitive of the selections. I am only worried that there is a 

difference between the words criteria and standards. 
Comment Commenter Name Company Name

I refer Meets US EPA safer ingredient criteria...

We must change the way we grow our food...

using synthetic fertilizers that put out Nitrous oxide that is 310 more impact on climate change than 

carbon...

To continue to not change and then support the growth of GMO which can only be grown with synthetic 

fertilizers & other chemicals...

All lead to climate change challenges and is degrading our soils, harming others health by reducing the 

60-80 minerals required for healthy soil & people...

Synthetics used in Agriculture is also killing off Pollinators, Bee's, Monarch butterflys. 

The lack of water conservation by Agriculture is consuming up to 90% of the worlds water due to 

compacted soils from over use of NPK...

Now it is getting worse...the EPA is supporting GMO which can only be grow with the use of Synthetic 

Agriculture...

:) jerry President

FYI...

These are the known environmental impacts from the way we grow our food; Nitrates in our ground 

water, rivers, lakes & oceans all are experiencing Blue Green Algea , Hypoxia from pesticide and 

synthetic fertilizer run off...We now have over 450 dead zones in the ocean contributed to Agriculture 

run off...It is time people & planet regain importance over Profits from the Oil & Agriculture systems... 

We do have a Choice...I choose to protect people and the planets environments, animals & 

pollinators...

Jerry Dillard Environmental 

Technologies LLC

I like B. The image implies safe for humans, safe for families with children, safe for homes.

I like B but with the colors of A. I think "SAFER CHOICE" should really stand out but I think the words 

"Safer Chemistry Criteria" have some weight to them that might trigger the consumer to consider why 

this product is the better choice.

Other thoughts - The home is good but I would stay away from pointing out sexuality in the figures of 

people. I think one larger and one smaller suggest male and female. I would go with two equally-sized 

figures and one or two smaller figures in the front to suggest that the product is a safer choice for 

children, who are much more vulnerable to the effects of environmental chemicals.

Jason Harless

1. The words SAFER CHOICE should be large--branding for program.

2. The house image is better than circle background.

3. I would like "Meets US EPA Standards" best, but I am guessing that Standards is a regulatory term 

and can't stand alone; Criteria is okay, maybe higher reading level?

4. Darker blue is better contrast on white background.

5. The outline sets off the image and text, but I prefer the bolder (thicker) outline.

In essence, I like choice A, but with house image and thicker line.

Catherine Thomsen Zero Breast Cancer

I like all of them you shood put all of them on labels the more the better!!! 
Comment Commenter Name Company Name

Label "C" makes the most sense because it is neat and clean. Label "D" would be my next choice.

I am against the term "Safer Choice" as this implies the product is safer than another, which may not be 

true. "Meets U.S. EPA Safer Ingredient Criteria" simply states the facts and does not imply any 

marketing endorsement of the labeled product being better than another.

Josh Grandin

I like A best. It is simpler and puts people first (on top). The darker blue is more visible and readable. 

Having fewer words invites reading the label. I like having a web site address for getting more 

information.

Barbara Ray

I prefer D. The box around it helps define the space and the website gives direction for where to go for 

more information. I would sure like to see it displayed more prominently. Most people have never seen/ 

noticed the designation. 

All Americans have the right to know all the ingredients in the foods they purchase. This information 

should be broken out to include 'things' added to natural products. I agree that if additional sugar is 

added by the processor, that should be indicated on the label and the amount added.

M B Neace

i like A because it has a website and it has safer choice in larger letters. Also the icon is better than the 

one with the house background because then it can be used on anything, not just on items in the 

house. The dark blue stands out better than the blue in B.

I like the box containing the headlines.

Of the four labels presented, Label "C" would seem to be the best choice.

"C" vs. "D" - The 'box' adds little, if anything, visually to convey importance, plus the web address 

outside the box suggests a last-minute idea/addition. Label "C" is simpler overall and follows the old 

advertising maxim: 'white space sells'... e.g., the "he" symbol on laundry soap.

OTHER COMMENTS

The use of the "house" is obvious and personal... the "circle" seems esoteric for a household consumer 

product. Does the circle represent the earth(?) yin-yang(?) a soap bubble(?) dome of protection(?) or 

other?

"SAFER CHOICE" - What are the choices, i.e., safer compared to who or what?

"CRITERIA" - A ten-dollar word... not a good idea with a multi-cultural population. Have a local news 

reporter randomly ask people to define "criteria" and then ask if "criteria" or "criterion" is the more 

correct word.

CD Reach
Comment Commenter Name Company Name

"SAFER CHEMISTRY CRITERIA" - What does this phrase actually mean... R&D, manufacture, or end 

use? A consumer could think: 'OK, I don't have to worry if my kid drinks this stuff.' A similar phrase 

might be NON-SHOCKING ELECTRICAL COMPONENTS... so this item can double as a bath toy.

"Meets U.S. EPA Safer Product Standards" - Far and away the best of the word groups presented. 

However, the phrase begs the question: 'WHAT safer product standards?' and by extension: 'Is the 

Consumer Products Safety Commission not doing their job?'; 'Is this more redundancy in government?'

You - EPA - are asking the population to trust you - a Federal Government Authority. Poll after poll 

shows that, today, the general population does not even like... let alone trust the government. The 

label concept presented appears to focus on consumer cleaning products, and as such, few (very few) 

consumers are actually going to consult 'epa.gov/saferproduct'... and certainly not while standing in a 

store aisle. The link itself looks official and may even provide a "comfort factor", however, a Google 

search yields NO obvious and/or immediately useful information.

So looking ahead, let us say the general population IS environmentally conscious - a fair assumption. 

However, it is almost always forgotten that population data, like any/all statistical data, cannot be 

applied to the individual... and... the label you/EPA are looking to add is ONLY going to be viewed by 

an individual. As a percentage of the whole, few people are staunchly, personally committed to the 

"environment". (If penguins could be distilled into an aphrodisiac... penguins would be extinct before 

they could listed as endangered.) Bottom line risk: the individual consumer buys the product on the 

good-faith of the EPA label, and when used, the "new, better product" does not perform equal to the 

tried-and-true product. In current language: "Game Over!" The individual most likely believes that they 

just wasted their money, hence, more money wasted trusting the government to make their personal 

life better. The label might get a second chance with another product - may be - but it already has a 

black mark against it. If the second product fails in any way, the new label is now a clear symbol for: 

'This is a money wasting, crappy product that doesn't work as good as the old stuff... do not buy it.'

Do I know anything - no - but I do talk to a lot of people in Wal-Mart, Target, Home Depot, various 

grocery chains, etcetera. I was a college kid in the 70's when EPA and the environmental movement 

started gaining traction... and a few glaring errors notwithstanding... you/EPA have done a fabulous job. 

This labeling effort needs a great deal more thinking to be meaningful, or if more true to a career path, 

it offers an almost unparalleled opportunity to look foolish.

Out of the choices, I prefer the design of 'A.' I understand why blue and green are being used, but 

bright obnoxious colors would get attention too! I'm not sure about the word "safer." What about: 

Healthy You,

Healthy Environment

Meets U.S. EPA Safer Product Criteria

(and include the website). 

I think it's important to include something about how the product choice is better for the environment 

and for people. Thank you for requesting input on this!

Label C V. Rajan V. Rajan and Associates
Comment Commenter Name Company Name

D is my choice. I like the house with the chimney and blue border, however I would prefer it to say ... 

"safer ingredient standards", instead of product 

Overall, I don't think any of the four hits your mark yet.

I suggest you test your label with focus groups with different educational, income, race, gender, and 

age levels. Don't just depend on web feedback.

The DARKER BLUE blue is better because it is bolder. 

Initially, I liked A because it is bold and has the word "CHOICE" in it. However, A,B, and C have a 

higher reading level because they have words with three syllables in them. The only one with two 

syllable words is D--for a LOWER READING LEVEL. 

NONE of them convey to me what safety the EPA is determining. Given that you use 4 different words: 

criteria, chemistry, ingredients and products--those are four very different concepts. NONE of these is 

clear about the concepts.

ALL choices convey family. The ones with house convey family and house.

If you are including products for cars, and outside the home, then I think A is better.

Claudia Smith (PhD, MPH, 

RN) Public Health Consultant

Label: Meets U.S. EPA Safer Ingredient Criteria, Label C, seems to be the most honest

Does the EPA have a list of "safer ingredients" by which to decide which companies get the label? 

How can one obtain a copy of the list?

WHERE IS THE BIODEGRADEABLE labels? WHERE ARE THE RECYCLING SYMBOLS IF SAID 

PRODUCTS ARE "safe" Option D is my choice as consumer who is to say that the item is "safer"only 

form of safe should be "safest" and thats not applicable product and their standards are what I am 

looking for as far as info 

Sarah

I would feel much safer if the people around me would come with a warning label to read instead of 

trying to have special x-ray vision or trying to keep track of my magic rose colored sunglasses. Then I 

guess if the people who manufacture what is put on the shelves werent feeding us toxic waste then the 

owners would be able to go outside without there masks on. 

Nicole Clark One Sky Nation

I suggest design B

I feel that using the phrase standard is better than criteria.

Someplace on product should be a website to see those standards.

DonnaMarie Ayala

I like the two green leaves holding the habitat 
Comment Commenter Name Company Name

I like D

Mostly because it has a box around it that will give it more definition on the bottle or packaging and not 

get lost with other writing on the product.

A - would be my next choice - it implies a broader application with the circle around the people instead 

of a house.

Deb Young

I really feel that each has strengths and weaknesses. A is the cleanest aesthetically. But what kind of 

criteria? At least there's a website I can go to to learn more. B has nice colors. The light blue is more 

vibrant and eye-catching. But chemistry standards? Boring to the average American. No website. C 

gets to the heart of the matter. It's each ingredient that is safer. But the lack of larger text loses the 

impact of "USDA ORGANIC" or "FAIR TRADE CERTIFIED." Safer Product is nice. Safer Choice 

probably fits better. Take the box away and try both. Keep the link. D may feel conclusive, but it still 

lacks large text and "ingredient."

Will Davis Litter Awareness & 

Cleanup

I pick A. The less words you have on that label since it will be so small, the easier it will be to read. I 

like the Safer Choice in the dark color against the white - easier to read. Jen Smyers

I prefer product label D. I believe the general public needs to know a "product" meets a safer standard 

level. Label C seems to infer that an ingredient in the bottle meets the standard (which does not mean 

the entire product does)

I object to A & B as I do not feel that the word "Choice" is appropriate (ie: If I can not afford the product 

I am making a choice to put my family at risk) 

Deborah Klein

I like D. Makes the point without being too wordy and has a website for more information.

I like D. Makes the point without being too wordy and has a website for more information.

I like label D best. The defined border makes it easily recognizable. Photocopy/scanned copies may 

not pick up the color contrast. Lance RI Analytical

I like the graphics of A and B, but I think the words on C are most descriptive of what the safer product 

labels means. 

I don't think it matters if the web link is on the label.

First one, all the way. Except you should change "criteria" to "standard" - "meets U.S. EPA standards." 

Many members of the public don't have a good idea of what the word "criteria" means.

 I would like the house in RED. I think D tells it all.
Comment Commenter Name Company Name

D is cleaner and sharper looking and will stand out on its own. I like C would be my second choice. 

I prefer options B and D. Using logo B in a darker shade of blue like the other logos is my preference.

I like B because it has a clear label ("SAFER CHOICE") and I like the house logo over the circle. It 

would be nicer in the dark blue though. I also like D - it's very clear and has less words. The logo looks 

good and is front and center. I think the phrase "safer product standards" is better than the other 

options ("US EPA Criteria", "Safer Chemistry Criteria", and "Safer Ingredient Criteria"). 

Annelise

B: it is simple. This appears to be more necessary since the general public continues to have less 

common sense each day and everything has to be dumbed down to be understood (well sort of 

anyway). Or how about "EPA G&S" that stands for EPA Good and Safe, no need to explain, release an 

app for that, and that site could also have a listing of all kinds of G&S products, along with other safe 

product information.

A. Simple, clean, crisp, with website for further info. Beth Stauffer

I like the boldness of the colors in A, C and D. I like the wording on B (safer chemistry criteria because 

I think that more clearly states the information I want to know when making a choice). For design, I 

prefer C, but I think that a border will probably help make the label visually stand out on the product, so 

I suggest using the house as the back drop but treating the border like A.

Marianne Black

The URL as a reference for more info is essential.

"product standards" is easier to read than "ingredient criteria."

I like the lower left.

D is best and most transparent for the nonscientific lay audience. For example, not everyone will be 

able to understand "ingredient criteria" or "chemistry criteria." Also, just saying "US EPA criteria" 

doesn't address what the criteria are about. Thus D, contains all the pertinent information, using words 

(i.e., "safer", "product", "standard") that are understandable for all audiences. 

A is by far my favorite. I don't like the house design because it limits the concept of these products. I 

like the dark blue color of A. A is succinct and pleasing to the eye.
Comment Commenter Name Company Name

Out of these options C is clearly the best choice because it provides the info people want to see at a 

glance; What is safer about this product? The ingredients, right? The leaves provide a comfort level 

surrounding the people and "caring" for the home. 

CLS Windy Mountain Ent

Design D. Best Choice.

Fits well with design of household products, as the house symbol distiguishes it from other categories 

and is clear to the consumer. Box contains the symbol and will prevent it from getting lost on an already 

designed filled packaging.

Design A. Large and clear lettering. Easy to read at a glance.

Design B. Looks faded and out of date. Word chemistry leader tp additional consumer questrions and 

does not give enough information.

Design C. Appears disorganized and easy to overlook.

b

Label D. The border is bolder and will draw the eye of the consumer. Joyce Evans

While I like #2 best, I'm curious why you didn't embed a QR code in the graphic. That way people 

could go directly to the website for more information.

Here's why I like #2 - Boxed text is easier to read. It focuses the eye to where the information is. Three 

lines of text in the green area. Much easier to read than the 2 lines.

I would like it better if each word was initial capped instead of all in caps. At a glance people won't 

discern the text. 

D

I like the overall design look of B best, but I would like if it had the website below it (as in A with the 

larger/fatter text rather than the smaller text used in D). and with any of the three phrases- meets u.s. 

epa safer [chemistry, ingredient, or product] criteria. I like criteria better than standards for some 

reason.

after looking at them again, i really like the design layout of A as well, though I still prefer the paler 

coloration of B.

A is the best!

C
Comment Commenter Name Company Name

It cost business money to redesign a label. Who cares what the shit in the EPA think. You dam sure 

don't care what the people think. If you did you would cease to exist. You dumbass government NAZI . 

Leave the people alone. Leave the people alone. Leave the people alone. You are not elected, most of 

the citizens in the U.S.A. despise the EPA & want you NAZI dirt bags to LEAVE THE PEOPLE ALONE. 

THE DAY IS COMING. SOOOOOOON---

Jack Rhodus PTDT-EPA

D - like the house, people, and leaf graphic - leaves out words like chemistry which is a little much for 

most people 

Thank you for the opportunity to provide input. I think "A" is the best for the lay person due to the large 

print and general statement "Safer Choice." I also agree with including the website below. 

Isn't this the province of The Consumer Product Safety Commission ? Douglas

All four choices are visual friendly and remarkable, Choice B looks more refresher to me, only have 

some revision suggestions based on this image. 

1)Remove the chimney, just like C's image showing, which can also be viewed as an arrow, pointing at 

the product, dictating this is a safer choice, since the chimney might let people think about smoke which 

is not that green.

2)Replace letters in green area with choice D's characters as well as the link address, which feel easier 

to understand and clearer 

D pops out the most to me

B for sure. Like the home with the couple in it. Could use a couple kids (maybe a dog and cat....just 

kidding, lol) on the side of the couple though. I really like that "Safer Choice" is in a large font. The only 

time I noticed a label like this was on a bottle of CLR. But it was a globe. The only problem with that 

one was that it was very small. You should ask companies to make that symbol larger, like they want to 

advertise that it's safer.

Trevor Morgan

I like A & D, Safer choice bolded and leaf/house design on D possible combind A & D. Sonya Ragsdale

I think that option A is the strongest design. When I entered the page, my eye went straight to the blue 

circle. The curves of the leaves flow right into the circle, almost suggesting a flower. The graphic 

violating the border pulls the eye in and directs the reader to the "Safer Choice" text. I prefer the darker 

blue, as it would be easier to read especially when reduced in size.

Jen
Comment Commenter Name Company Name

I prefer D. It conveys that that product as a whole is safer for my home, my family, and the 

environment. I like the colors (in general I prefer blues over other colors). 

I personally like label "A" best because to me it looks more family friendly and its grabs my attention the 

most compared to the other label ideas. I also like how it has a link to your website on the bottom of the 

label, which is a great marketing choice in this day and age considering over 75% of the U.S. 

population uses smartphones.

Ashley Robertson

prefer modified B - add web addess and change "safer chemistry criteria" to "safer product standards"

Option C gets the message across in simple language.

If I made it up with what's there, I'd say A but replace "meets US EPA criteria" with "meets US EPA 

safer product standards".

With what's there, I'd go with A.

"D" simple and makes the point in a way anyone reading the label should understand. (But should use 

the graphic as shown in "C" a house without a chimney) Bob Lewis Safety

I think C is the best option because it states clearly that this has just meet the qualifications for safe 

ingredients and is not dictating to the consumer which product is "best." It also provides a website for 

the consumer to look at for more information. I recommend putting a box outline around the icon like 

the rest of the options!

Katrina

I prefer "A". The colors will stand out on a label.

My second choice is "C", which appears to be smaller. This would help will smaller labels or if there is 

a large amount of directions on the label.

There must be a promotion on radio and TV when the new label is rolled out. The old label was never 

promoted except on the web site.

Rosemary Gaudreault Rosemary Gaudreault 

Laboratories

Prefer Option A. "Safer choice" in all caps communicates intent more clearly to consumers while 

simplifying chemical connotation if product has all natural ingredients. Diana Ray
Comment Commenter Name Company Name

I think A and B are more effective in first catching the consumers eye and clearly stating in bold wordsSafer Choice. It is the first thing the consumer will draw the consumers attention, and will be more 

meaningful than simply using a logo. 

I like the color choices. 

choice D gives us the most information, without overwhelming us with big words, the images alone 

convey that concept, the words provide the necessary detail.

Interestingly I don't think I've ever noticed any sort of label like this on any of the products on the shelf. 

B! Clean lines design-wise. Good “at home” and “family” message. Leaves out website – good choice 

because that can bog down a logo. Consider changing to darker blue color and changing wording to 

"Meets U.S. EPA Safety Criteria"

Tiffany Hurricane Hauling & 

Demolition, Inc.

I like what "C" says but use "D" border to make stand out 

A- is too generic

B- too pale, plus the words "safer chemistry criteria"may not mean too much to many people. I tight be 

redundant as well. Sure the chemical components of cleaning products need to be safe and meet EPA 

Safety criteria; however, I would think that that is a given if the product has the approval seal.

C- My #2 logo; but font is small and D logo has the box around it to distinguish it from other info on the 

packaging.

D- I think the best one. Bold ink. Font simple and large. In a box to make the logo important and easily 

noticed.

Joan Brinkerhoff Housewife, Retired RN

I like B but would suggest that the website link be included under criteria - within the frame,not outside. 

I like the darker blue used in c & D. Valerie J. Amor Drawing Conclusions LLC

The darker blue outline of "D" catches the viewers eye more quickly. The larger printing of SAFER 

CHOICE (A) is my second choice.

I like the first one. It's simple, fewest words, direct. 

I like Option A the best. "Safer Choice" immediately draws my attention, as do the bold colors. I also 

like that it includes the website.
Comment Commenter Name Company Name

None of these is appropriate because they all say "safer", but the criteria for products and ingredients is 

lower hazard; it ignores exposure. Safe implies lower risk:

"secure from liability to harm, injury, danger, or risk"

"involving little or no risk of mishap, error, etc."

For EPA to say (by allowing the logo to be used on a product) that one product is safer than another 

that does not carry the logo is misleading. Neither the EPA nor the product manufacturer can actually 

say if the labelled product is lower risk.

I understand the need for simple language that most consumers can understand, but that is not an 

excuse for deceptive trade practices.

I like option D. I like all the images that include the house but I like the way image D seems more 

balanced with the box and the web address separate.

I prefer language in D because it is simple and easy to understand, but i prefer the look of B. I also like 

the website included. Is it possible to add a QR code?

 

 

 

 

 

I like the designs A and D. 

I think the termonology used for D fits better, using "product standards"

explaining that the cleaning products have standards instead of the more vauge working for design A in 

which it just says "criteria" which could mean many things. However, I do like the design of A better 

using the bolded words of "safer choice." Those bolded words catch the eye better than the boxed 

version in design D. 

Leya Klingsporn

A----the other three tend to have a "house" motif and many of your products are used outside the home 

as well. (deicers, Marine/RV etc..)

Think outside the box:) and the box here is the house.....

Dennis Gillan

D Options is the best option. The symbol has the thick boundary which will project as protection layer. 

Green color for th leaves is perfect. The word EPA is important because people will come to know 

regarding the EPA guidelines through the website given below.

Label A is my choice. I see it as the most visually appealing. It would be great to see more consumer 

products across a broad spectrum have some kind of label on them grading their safety in terms of 

being non-toxic. 

Option A is the best one among all.
Comment Commenter Name Company Name

My vote is "A" primarily because of he big bold eye catching graphic. It is critical there is a website on 

the logo! I wish "A" said "Meets U.S. EPA Safer Ingredient Criteria" rather than "MEETS U.S. EPA 

CRITERIA". It would be more specific and meaningful.

Susan Skipwith

I prefer version A, but you've done a great job with all of these options. It's very clear now what the DfE 

recognition means to the end user/consumer.

I think Option A stands out the most. It gets the point across in the fastest way possible. Consumers 

won't take the time to read Options C or D. Tom

vote for option B.

I like logo 'C' the best from an image standpoint. I like the text with logo D best. 'Ingredient' isn't 

complete enough of a word and 'Chemistry' may have the wrong connotation in the consumer's mind. I 

think having 'safer product' brings the right balance. 

I like option A above for the proposed new labeling. 

Design for the Environment goes beyond the home. Therefore, I believe the graphic being considered 

are not appropriate. 

A. It's simple, to the point. The unique shape and sectioned information draws the eye and makes the 

label easy to read and understand.

I like C but dropping the "Criteria" word and using the words from "D". Make it large enough to be 

easily seen. Sylvia Barrett

I like option D the best because the fact that the label has a block around it will help it to stand out on a 

package. Sharon

B

I like the darker color best (don't care for the color of B) I like D the best - with the House. 

A is nice, but "Safer Choice" doesn't say much...although D uses the same words to also not say 

much...

Actually, Safer Choice is easier to understand, which is what you are going for, so A but with the house 

of C & D.

Karen

Option A, but add the word chemistry to this one as it lends more credibility to the definition of "safer." Jess Bishop

Out of these four options (which are all very vague) I prefer either C or D, but neither of these is explicit 

enough about what the "Safer Product Standards" or "Safer Ingredient Criteria" are. 

Will those standards be listed at the URL given? FTC Green Guides require explicit qualifying 

language. You should help consumers understand what "safer" means, since "safer" is a relative term. 

Dagmar Ebaugh
Comment Commenter Name Company Name

20% arsenic is "safer" than 50% arsenic -- however both are toxic. MORE information and criteria are 

better! These new labels do not convey any scientific rigor, which is your stated aim.

My first choice is "C" mainly because it mentions "ingredient" (I think people related more to ingredient 

than chemistry). I also like the larger logo of "C". I would propose adding a border, but thinner/lighter 

than "D".

I like Design A best, as it's easy to read and clean and to the point. Caleb Laieski

I like A and D, in that order. Maybe D should read "Safer Choice" and instead of the website, "Meets 

U.S. EPA Criteria".

I like design A the best. For me, the round instead of the house, represents the world and we should 

be thinking of the entire world when we are selecting products. I like how the words "Safer Choice" are 

bold and in a darker blue, and it makes them stand out. Maybe change the words "meets U.S. epa 

criteria" to U.S EPA APPROVED. Keep the web site as is. 

Susan Dilley Towmaster, Inc.

I like design A because the big words "Safer Choice" grab your attention and then you see the rest of 

the label. Kelly Williamson

I like A because of the circle. I feel it represents the world rather then just a section of the world. Cynthia Giguere

B is a standout choice as it alerts consumer to meaning of product decliartion. Logo with house is 

strongest as well.

I vote for A. due to the circle around the people images. It is the one my eyes are drawn too. 

I think Choice A is the easiest to read and will stand out the most on products. It's simple design and 

the call to action with the website underneath provides consumers the most pertinent information they 

need to make an informed purchasing decision and resources to learn more about it.

I like the people and house shape. I like the web link and the large print safer choice. The text "meets 

us epa safer product standards" or "meets us epa safer ingredient criteria" doesn't mean anything to 

me till I read the criteria or standards and I think it waste space. I like choice "C" or "D" with just large 

print "safer choice" and web link. 

The lower the word content the better but provide link for more info USDA ORGANIC is a good 

example http://www.ams.usda.gov/AMSv1.0/ The leaping bunny logo is easy to see example 

http://www.leapingbunny.org/

Jenette Kwong

I like D.

C. Stands alone and conveys the appropriate message.

A
Comment Commenter Name Company Name

B -- larger fonts, most simple for consumers. they can always google if they need the webstie 

Choice D is the best. The house outline is vital to convey the notion of home and the border makes it 

eye catching. 

Choice A is straight forward and also gives an e-mail for folks to look up what the label means, love it! Kathy DeKrey

Design B is the best design. It catches the eye with the big "SAFER CHOICE" and below it explains 

with words what "safe choice" actually means.

It conveys the most information of the four design options.

I prefer B the language and overall design but like the darker blue color for the house.

B is best. i like that all text is contained inside the box. much cleaner look.

I like the graphic design of logo A and the text of logo D. 

In logo A, "Meets U.S. EPA criteria" doesn't say much. "Meets U.S. EPA safer product standards" is a 

much more clear statement, and it doesn't bother me a bit that the combined logo will include the word 

"safer" twice.

Steve Elliott Western IPM Center

D

As far as reaching the goals listed below a very good media blitz introducing the new logo and what it 

stands for, the goals, should go a long way. With regard to the logos I like D the best. The border will 

make it stand out on a product. I think I would put the web address inside the border. Maybe add a 

child to the picture. Criteria, chemistry, no, standards, yes, keep it basic. I like the safer choice catch 

phrase also. People like having a choice and making the right choice, buying the "Safer Choice" the 

ultimate goal, makes them feel good. Maybe it can be added down the sides of the house, one word 

each side.

Michael C Schwartz

"A" is ambiguous.

"B" and "C" are focusing more on the product itself than on who is assuring the safety of it.

I think "D" the best, if it is modified to "Meets U.S. EPA Safer Chemical Product Standards"

Why?

knowing that EPA is the organization of the safety standards, it projects that EPA has the safer 

chemical product standards & rules in place. Meeting them assures the public the safety of the 

product.

Werner Works AGN Works Engineering
Comment Commenter Name Company Name

Choice B. i like the term "safe choice"--not just the visual logo. I like the inclusion of the word 

"chemistry" but you may want to sub the word "ingredient" because thats not as intimidating to many 

consumers. Some may think chemistry means the product will create some sort of reaction, explode, 

etc 

Since I--and I suspect many people--do not know what the Safer Product campaign is about, it is 

imperative that the URL be included in the logo. This allows a bridge between the first contact 

(consumer seeing logo in stores for instance) and means by which to clarify by way of a mobile device 

with internet access. Overall, Design A seems the best of the bunch.

I like A and B best because the fact that it is safer stands out. B is better if it is chemistry criteria we are 

talking about. Susan Moore North Carolina State University

I like option D the best becuase it is clear to the consumer and the border makes the label stand out.

A, clear, short and to the point

D - having the box around it as well as the statement that it meets standards is good.

I like the graphic in option A but would like to see the "safer chemistry" verbiage in it. I also think it's 

important to keep the/a website in the graphic so that people can go there to learn more if they choose 

to.

Aimee LaLonde-Norman

I like "D". 

The heavy boarder really gets attention and the 'Meets U.S. EPA' stands out. That phrase means more 

to me than "Safer Choice" which could just be a meaningless company claim.

I like the darker blue.

I like the house and people (a chimney really makes a house doesn't it?) I like having the url available.

D is better because it's darker, easier to read, and the language (safer product) on the label matches 

the website. That will make it easier to remember. Terry Tiede
Comment Commenter Name Company Name

I like the visual design of option B the best - I think the house icon, prominent "Safer Choice" language 

and the use of the rounded corner rectangle are strong. I think the URL should be added in a similar 

fashion as option A and the language in the green should be adjusted to either "Meets U.S. EPA Safer 

Ingredient Criteria" or "Meets U.S. EPA Safer Product Standards" - it's more user friendly.

To me, item D gets the mesage across most clearly.

C or D are more meaningful to me. 

I like design A, but I think there should be a house instead of a circle. I like how the "Safer Choice" is 

very clear and obvious, as opposed to choices C and D. I also like the darker color scheme as it stands 

out more than choice B. Finally, I like that it has the link to the EPA website. Another suggestion is to 

include "Safer Ingredient Criteria" or "Safer Product Standards" to the text that says "Meets U.S. EPA 

Criteria." This makes it a little clearer about what exact criteria the products meet, without being too 

technical - like "chemistry", which the average consumer probably would not pick up on the meaning 

behind that statement.

The safer choices don't always mean that they are plant based. I think the leaves are suggesting the 

product has to be plant based to be safer and I don't agree that is true. 

I personally like option A the best.

I like the overall design of A, with the house instead of the circle, and the wording of D.

A - because it is bolder and easier to see the word 

EL SÍMBOLO DEL PRODUCTO "D" POSEE UNA MEJOR CALIDAD, POR LO CUAL LLAMARÁ LA 

ATENCIÓN DEL USUARIO.

Julio Fabian Basoalto San 

Juan

ASOCIACIÓN DEL 

MAGSTERIO DE 

ENSEÑANZA TECNICAQUILMES PCIA DE BS

I like choice A better. It is bolder and catches my attention easier. 

I think that Design A works best. Easy to read, clearly states what it is, eye-catching, URL for more 

information. Ross Spiegel RGS Architect

A emphasizes Safer Choice which is the message you are sending. 

A is the simplest to read and understand. It is also the most eye catching. However, I would alter A to 

have the house design say the top rather than the circle. Nadine Dodge

I like B the best- The words Safer Choice are obvious and the Safer Chemistry is specific. Kelly Fox
Comment Commenter Name Company Name

In my opinion, design A is the most appealing. It is informative without being complicated. One look at 

the design tells me what I need to know without overdoing it. While I personally would be interested in 

knowing what “criteria” the label is referring to (as seen in the other designs) because I am a nerd like 

that, I think that the average shopper is not necessarily going to care or would have the time to care. 

What is most important is that the product is designated as a “safer choice” and if the shopper wants to 

know more he/she can check out the website (which on design A is provided under the label). 

I do, however, like the house design seen in the other labels, as this indicates that these products are 

safe for home use, which is important for all families, but especially for those who might have small 

children. My suggestion would be to keep the same dark blue writing and word design from A and just 

replace the dark blue circle behind the person figures with a dark blue house (as seen in designs C and 

D) that is more the size of the house design in design B (do not want to sacrifice the size of the lettering 

of “Safer Choice” for a house design). 

In general, I think it is best to stick with the dark blue (versus the lighter blue in design B) because it will 

probably stick out more and be more easily read by those glancing quickly at products (which most 

shoppers do). 

Charlotte

B seems to be the most eye-catching (speaking as a senior citizen). It seems to show at all, at a 

glance. Safer Choice is very well seen. Paulette Boley

I prefer "B" overall, but I'd like the darker blue for text "SAFER Choice" and the "house" logo on top.

I like the house as part of the logo...seems protective of humans and natural environment. I also prefer 

the precision in the wording "safer chemistry criteria."

"D" would be my second choice, for its simplicity and clear, bold colors.

Dr. LeeAnne G. Kryder

A or D. Greater contrast, bolder colors are better and easier to read. I like the logo of A, but prefer

"meets US EPA safer ingredient standards" versus "meets US EPA criteria". What does "meets EPA 

criteria" mean? Well basically nothing. Tells me nothing except maybe that is a chemical. "Safer 

ingredient standard" is more specific and tells me more.

D

Example D is the best label choice but the line encompassing the logo and words should be green 

rather than blue. Also, the EPA web address should appear inside the line encompassing the logo 

rather than outside. "Safer Choice" should appear more promenantly in this option as well. Finally, I 

think it is important to advise the consumer whether the product may safely be disposed of down the 

drain--yes, I know its basic and most products are designed for sewage disposal, but it is a very 

important issue that consumers think about whether they can freely dump liquids down the drain.

Chad Kruse

I like the graphics on A and the text on D 

I like the graphic in A but the wording in C and B.
Comment Commenter Name Company Name

D.

1-Features outline of home. Home is considered a "safe place" so what you use in your home is 

critical. Colors are bolder/seal is outlined which commands attention.

Vickie Bence Godfrey & Kahn, SC

I like option D.

The colors are great for the purpose and the words safer and standards fit well together. Pete Escarraz

I like letter "C", because the logo with the house in the background implies home safety, the leaves 

mean greener. "A" does not tell us why the choice is safer. I think the public would not get "safer 

chemistry" or "safer product" in choices "B" or "D" as much as they would "safer ingredient" in letter 

"C". I would try to put "safer choice" somewhere in letter "C", or change "B" from "safer chemistry" to 

"safer ingredient". Not sure if website is necessary. 

Lynda

I like Option B best, but I prefer the wording on Option D. Therefore, I would choose Option B, with the 

revised wording to read "Meets U.S. EPA Safer Product Standards" Sarah Fitzgerald

I like A best. Simple and direct. People don't read everything. This gets the message across 

immediately.

Preference = D. Dark colors and strong box and larger text means more. Focus is also on the people 

and homes, which comes across as more positive, less green-washing. Hope this helps and thanks for 

helping people make the knowledge-driven choices.

Carol Schmitt

I like label B best. I feel it best addresses what you're actually deeming is safer. I would make the blue 

the color of the A label and enclose it in the box like the D label.

When are you going to start labeling food? GMO foods need to be labeled just as much as chemicals! hdm

Option D - clearest, most effective

The darker color is important to distinguish it from any other brand labels; The delineated box is 

important to set it apart from any other images/etc; The entire image POPS out with the box and darker 

color Also important to have CLEAR VERBAGE: "MEETS US STANDARDS" 

Althea Avice de Guzman

I think design "D" would be best received by the general public. "Criteria" may be too difficult to 

understand for many people. Eric Lethe Inland Technology
Comment Commenter Name Company Name

For some reason the darker blue stands out more than lighter blue, but B seems the best picture and 

text combination.

Would be good to check with people of other languages about graphics. Is safer easy to translate?

Would be good to include an earth picture somewhere to me since I am not sure that the leaves alone

convey "green" what about adding a third little person with a baby to make it a family of three.

Heidi Geiger

I believe that A is the best design. The shade of blue is dark enough to clearly read, and the large 

"Safer Choice" draws the eye. I would get rid of the url, as that crowds the design, but other than that it 

looks good. I also like the fact that it is just a circle instead of a house. It looks cleaner and more 

professional.

I prefer "D" I think "criteria" may not be understood by many people. If "criteria" could be replaced by 

"standards" in verison B I would perfer it.

I think that all of the labels should incorporate a URL. I would choose B if it included the URL. A does 

not have enough information (US EPA CRITERIA is too vague). I like the people in the house with the 

leaves - nice look and message in the graphic.

Jennifer Jackson

C is my choice, because "safer ingredients" is my biggest concern. Having the website right on the 

label is a big plus as well.

I like the bold lettering of "Safer Choice" in "A", but with the the house and people icon from "D" and 

"Meets U.S. EPA Safer Product Standards" from "D". I also like the bold box around "D". I would like 

to see the green and blue colors be brighter so that they stand out more.

I think option C is the most informative. When choosing products, I want to know that the ingredients 

that are included are not harmful. All of them! The other options use language that is too abstract and 

could be twisted to manipulate consumers, if a company decides not to comply 100% with policy. 

K Jones

I like B the best overall.

I like the "Safer Choice" wording being front and center. That grabs my attention. I also like having the 

home graphic along with the people. I like D a lot, too. Honestly, I'd like a combination.

I think B, with the wording "MEETS U.S.EPA Safer Ingredient (or Product) Criteria. Then I really like the 

website to be included underneath. I just think it lends credibility and a lead for more info.

Donna DiFrancesco City of Mesa
Comment Commenter Name Company Name

I'm partial to choice "A"; most of our product choices for safer ingredients and products may take place 

in the home, but not all of them do. I think "A" is in keeping with the EPA rounded symbol and also the 

generalized global theme is called to mind. It's clear, yet still has the defined label look that "C" is 

missing. Including the website is good, and choosing fewer words is less clutter on the label, so it is 

easier to understand at a glance.

Debra Wolf

Design A

I like A. It has the best graphic. The shapes and colors are perfect Dionne Dent-Lockett

As a working mother of two small children, Option A would stand out best. I don't have a lot of time to 

look at labels; but that one caught my eye. 

Option A is best.

I think Option A is easiest to read and understand. I think the large, dark letters are important and I 

think people assume that it means safer ingredients/safer for health.

Choice A. I think this best conveys the message of a safer choice for consumers, using fewer words. I 

like the new image! Mary Schroeder Colorado State University

"A" is best. Add "safer chemistry. 

I definitely like Design A! Clean, modern and lists the website for more info. That's important in this 

day and age. Jason Smith

Option D is the best choice as the bold border enhances the message....however, would like to add the 

title words " Safer Choice" as listed in option A and adjust the size of the picture to the size shown in 

option A & B to make room for including the text "Safer Choice". Also, would like to see, 

"epa.gov/saferproduct" to be listed inside the box. 

Thank you for allowing me to give my input and am extremely delighted to see that your organization is 

focusing on educating consumers on safe, environmental friendly ingredients/products, to help reduce 

the levels of toxins that are surrounding all of us today. Equally important, is that a list of safe 

ingredients be sent to the "FDA" for their cooperation in implementing safe products in our country. 

Mona

Label A. It clearly marks it as a 'safer choice' while giving the URL for those who want more 

information. The other three designs fail in some way... C and D are too wordy to be effective. 

I think D conveys the message you want to send. 

(A) is the cleanest design and the least wordy. Plus, it includes the URL if folks want more information.

Option B is the clearest choice for promoting consumer safety and "safer chemistry." "Science-based 

criteria" would be better. JM Skirving
Comment Commenter Name Company Name

I prefer D because of its visual clarity. I like having the website for checking on what the EPA safer 

product standards are. Hopefully there will be some PR around what these words actually mean. Terri Brown

If the goal is safer products then D states that the best 

"A" is my choice. 'SAFER CHOICE' stands-out well with the large font & bold color. I like that it has a 

simple circle surrounding the adult/child vs. defining it as a building or home.

"B" & "D" have chimneys...not good for air pollution. "D" would be my second choice without the 

chimney.

Bradley Barnhart Elementary Lead 

Custodian

C. easier to read for older adults

The new labels look great. Blue & Green color also a good choice. I vote for label "D" with the blue 

border. Rick Morton Federal Aviation 

Administration

The point of having the label is to indicate that the product is a safer choice, so Labels A & B with 

SAFER CHOICE in large font seem to accomplish that better than C & D. I like the colors used. As far 

as the logo above the text, it took me quite a while to figure out that the circles inside the sphere and 

houses were supposed to be people. At first glance, I thought that the sphere in Label A was a globe, 

and that the white circles should have represented continents. I don't like the houses - makes it look 

like a HUD logo or EEO sticker. Plus, for some reason, when I look at the house logos, I associate 

them only with cleaning products used inside the home. Of the 4 labels, I think A is the best choice. 

However, I might like it even better if you replaced the sphere to a globe or else gave better definition to 

the people. Thanks for the opportunity to comment - it was fun!

Kathleen Roe

I like "D" best with its bold border and safer product reference. John Kelley EPA Region 5 (retired)

C or D. The words "ingredient" and "product" get the point across clearer to me. Maybe C's words with 

D's design.

I like option A. It is easy to read and not too technical, while still letting me know why I should choose 

the product. But, I would include the two figures in a home, not in a round bubble. That really drives 

home the message that it is best for your family and home.

I like the graphics in option B, but I prefer the wording "Meets U.S. EPA Safer Ingredient Criteria. Jeremy Eng

Put the words from C into the text area of B, but with the Web address from A underneath it. Use the 

house shape, and the darker blue. Alexandria Bradley University of North Texas 

(student)

I vote for the first one, that emphasizes the safer choice part, Choice A.
Comment Commenter Name Company Name

I like design A. The only change I would make would be to include the web address inside the border. 

For the wording, I think "Safer Choice, Meets U.S. EPA Safer Product Standards." For the label to be 

effective, the type needs to be a larger font as well as provide enough contrast so those with difficulty 

seeing are able to read it.

Thank you for your efforts in this area, they are appreciated.

I like A but like wording in D. US doesn't need to be included does it? Any other country have an EPA?

A is good b/c bolder print is easier to see at a glance and likely against background of various colored 

containers. The circle or globe shape is also seen as more natural or holistic. 

While I also like the house graphic b/c it convey a message about appropriate use, b/c these product 

will be in a home aisle in a store, then that is less important. 

I would use A. 

SAFER CHOICE stands out clearly (as opposed to C and D).

I think people will like the fact that there is a website listed.....99.9% of them will never visit the site, but 

it gives some sort of assurance that there is a place to read all about this should they chose to. 

Not having the word 'chemical' on the logo is a wise choice. To a lot of folks (and to most on some 

subliminal level): Chemical=BAD! 

A is also rounder, gentler looking. The house may seem like a nice touch but in reality if you are looking 

to appeal to a broader audience I think it not wise to limit it to a feeling of 'this is stuff you use only in 

the house'. 

I hope this has made some sort of sense.

Deana Mabry

A. Clearly states a safer choice, but also provides link to website for more information. Clear and bold.

I believe the outline from "B" is good, however, I would use the verbiage from "D" -- "Meets U.S. EPA 

Safer Product Standards" -- along with the epa.gov/saferproduct tag. Quwania

I think design A is the most effective. It s easily recognizable and provides a website to go to for more 

information.

I think option D is best. "Meets safer product standards" is the easiest labeling to understand. Also, the 

image of people inside a house on the leaves emphasizes that the product is save for household use. 

Finally, putting a border around everything makes the label easy to see.

Rachel Williams

I like option A. The main information is clear and easy to read - and includes a web link where I could 

find more information.
Comment Commenter Name Company Name

D, or B with a slightly darker blue (to make it easier to read).

I like the simpler wording and the mention of the web page. Erin Rasmussen

I prefer A. It is clear,concise and to the point. Janet Grey

I like A because the darker color, the box around it that draws your eyes to it, and the circle instead of 

the house (I feel like the house makes it too busy) 

I like "A" as the words "SAFER CHOICE" are large. I also like to have the web address. I like the darker 

blue. The circle works as not everyone has a house. It's also less wordy and more visual.

I just wish I felt that the EPA actually cared more about us than the corporations.

Why don't you do a "This product is made with GMO's" label?

Maybe then I'd start trusting you again.

JoAnn Foley

I would like design B with the link added at the bottom and change "safer chemistry criteria" to "Safer 

Ingredient 

I think A is best. It is the boldest, has the crispest outline and clarity. B and C seem a bit washed out 

and D seems to be to standard, which I believe would lead it to be ignored or missed. Highlighting the 

Safer Choice would still communicate the goal to people who are unfamiliar to the program. Chemistry 

seems to be needed and wordy.

Alexander Heid University of Minnesota

I like Option B in terms of color and simplicity (no chimney on the house is cleaner). I think that the 

"SAFER CHOICE" wording is better, however. The other versions have too many words to really be a 

"logo". Are you required to have the "U.S. EPA Safer Chemistry Criteria" language? If not, how about 

just SAFER CHOICE, followed by the url. 

Amy Norgren Salfi

None of these really say anything to me. The wording used throughout the message and the 

prospective labels consistently uses the word "safer" without ever saying "safer than what. And nothing 

is actually called "Safe". To me it's just jargon that is a waste of time. 

Janet Nelson

I think a combination of "A" and "C". "A" is brighter with large, clear lettering. "C" is more specific in it's 

message. Adding "safer ingredient" from "C" to the present "A" label would be optimal.

I like "B." I think having the words "Safer Choice" prominently placed is important/quickly understood. 

"Choice" is active, and gives consumers power. I'd like to see the website addition (as in "A") added to 

"B" - that gives consumers even more information/power if they want it by giving them an easy route to 

learning more. I like the 'house' vs. the 'egg.' In my opinion it's much easier to understand than people 

sprouting out of a plant. Lastly, I like the lighter blue that's in choice "B" now (vs. the darker blue). It 
Comment Commenter Name Company Name

looks more lively and consumer friendly. 

D is my first choice.

"Safer Product Standards" seems more meaningful. 

Option B has the best text - it is more descriptive and informative than many "eco" labels. The people 

symbol of Option A is preferrable as chemicals are not all used indoors or in homes. No website is 

necessary as the print will likely be too small to clearly read with plastic printing and a google search 

should lead to the same information. 

Daniel Aragon

I like the words on D and the image on A 

c is my choice

Icons catch my eye more than words; the word "standards" carries more weight than "criteria"; and 

"product" is more inclusive than "ingredient". The border around the logo and text is eye catching.

I would prefer D as anyone with even simple English would be able to understand "Safer Product 

Standards". "Safer Choice" on A and B are noticeable, however, most people would more understand 

"Standards" rather than "Criteria"......I just like the phrase "Safer Product Standards" better with the 

larger pic. of implied family and home safety.

B. Big lettering, home indicated.

I believe that "D" is the most effective choice; "A" is my second choice.

option D with the word standard understood to mean this follows a stronger upholding than criteria 

which can be viewed as judgment based.

Option c or d. Hard to say which of those is better... The word standards seems a bit better than 

criteria... But i like the use of the word ingredients , conveys the importance of knowing the ingredients. 

I like designs, well done!! 

Sarah Grimm

A and B are not clear and concise enough for most people to even know what the label is actually 

conveying. Yet, the words " A Safer Choice" in large print grabs your attention.

I like D but add " safer choice."

Analisa DeMartino

I think that the consumer will be put off by the terms "criteria" and "standards". Are there really 

standards? How much safer? How do we know these products are safer? How do we know they are 

safer? Did some lobby get specific questionable ingredients approved? Have the ingredients really 

been tested? How? We are not the ever-trusting populace we used to be.

Linda
Comment Commenter Name Company Name

Rate the risk to health simply 1-10 in several important categories, for example air quality affected by 

its use, risk of absorption through skin, ingestion, risk of cancer associated to its use. Warren Roth

I think D has the clearest wording and the outline of the boundary makes it more obvious as a separate 

element on the product label. The larger house/people/leaves logo also stands out better than the 

smaller ones in A and B.

Cindy May

I think option A is the best design. Safer Choice stands out & that's the most important thing. Also -

gets to the point that it meets EPA criteria. The other designs get into too much detail that will likely be 

lost on the consumer. Less is more! If consumers do want more info, they can go to the listed website 

(epa.gov/saferchoice is better than saferproduct as it stays with the message of "choice").

Lynn McHale A Better Way of Living

I like the simplicity of A, but B is my fav overall. It explains better and house graphic is powerful 

combined with people graphic.

My preference goes to the A logo because of the clarity and simplicity of the message, but I would 

suggest to use the home-shape surrounding the family from the C logo because it symbolizes both the 

shelter (protecting the family and the environment), and the notion of progress (upward arrow) 

Marc-Henri Winter

Thank you for the info. However these labels do not say much of anything. I believe the safestest 

products to humans who use or work in their manufacture are those in which none of the ingredients 

need to be tested on animals. If they do not have to be tested on animals and are from all natural 

sources then humans could finally feel they can believe a label's endorsement. In addition, how many 

times does the same ingredient need to cause immeasurable pain on helpless animals and, even if 

caustic, are bottled for human use. If a chemical needed for certain jobs is caustic, that can be 

determined by pouring it on the surface it is meant to be used on, not on an animal. Again, these labels 

do not say anything that is providing "informed consent" to the use of the contents. Any label should 

have the "leaping bunny" logo otherwise we are just hiding behind labels and are behind our European 

and Asian counterparts. thank you 

This is great. BUT what really needs to be cleaned up is food we put IN our bodies? All non organic 

foods should be labeled with CHEMICALS used on them and when they are GMO? this is my #1 issue 

in life as health is my number importance in my life.

This should be the priorit before all else and then getting rid of the experimental corporate pushed, govt 

controlled education that our children now have to endure :(.

c Belkis & Halynne
Comment Commenter Name Company Name

My first choice is A, and my second choice is D. 

- I like the box around both A and D. 

- I like the large font on Option A to draw attention to SAFER CHOICE

- Option A should says "Meets US EPA Standards," not "criteria." 

- The colors on Option B are too light, and Option B has too many words.

- Option C needs a box around it.

A

B.

A

My partner and I like letter D because it shows people in the house with green leaves which makes me 

think it's eco-friendly :)

B Latamequesha

a

My partner and I really like letter D because it is so nice and really compliments the environment. Brianna Brielle

We like the D the best not just because we are homosexual it just stands out it just clear to see that D 

is the way to go Earl Johnson

me and my partner like option D

B is my favorite - I love the "Safer Choice" clearly written at the top. It's very clear and would resonate 

really well with consumers. The only change I would make is making 'B' as dark as option 'A' so that it 

will pop more. 

I love choice A. It's simple, attractive, and neat.

However, most people don't know what "EPA" stands for. I think it would be a significantly more 

effective label if it said something like, "Meets U.S. environmental criteria"

The link is also a good idea, if people want to learn more.

Dylan Raiman People for Peace

B is educational and informative. I like it best.

D stood out to em first, before I even realized they all say the same thing.

Choice A has fewer words, and thus they are bigger, and darker colors that are easier to read. I like the 

house silhouette, if that can be incorporated, but big and easy to see are important. Theresa Danks

Choice A. It has the cleanest look. Also, the others all show houses - not everyone lives in a house. Jesse J Decker UW-Platteville
Comment Commenter Name Company Name

I like D - the bold outline makes it stand out. The house clarifies it is for the home. Graphics and words 

are nice, graphics will facilitatefor non-native English speakers. I think it's important to ensure the 

product is both safer to use and safer to the environment. It still needs to be clearly stated, this is a 

chemical and not to be treated less than with respect to keeping from kids. As a chemist, it is difficult to 

fully understand the hazards of household cleaning supplies relative to what I work with in the lab, 

where the hazards are more clearly identified.

Choice 'A' is the most appealing, and I like the 'safer choice' wording better as well.

like option d best - more compact but gives the same message as the others 

I like D the best. The house and the leaves graphics speak to both environment and human health. 

Using the term "safer choice" in the web link (as in example A) is annoying, imposing, and too "Big 

Brother" while "safer product" let's me decide if it's actually a better choice. I like the blue line around 

the entire image because it draws your eye to it and looks more official like a stamp of approval. Using 

the term "safer product standards" encompasses more than just chemicals, which is more informative. 

It could also mean alternative energy, less GHG emitted due to less transportation, and it could include 

chemicals. With that said, I would want to know EXACTLY what "Safer" means for each product. Will 

the FTC (or EPA) strongly recommend (require) companies to include information on certain categories 

including the following: 1) type of chemicals ("green" vs not "green" or even Non-Hazardous Waste vs 

HW: AKA no BPA, no Phosphorus, etc), 2) alternative fuel (if it was made w ith it, transported with it, 

and what kind), 3) organic vs synthesized, 4) GHG emissions, 5) recyclable (already happening), 6) 

post-consumer recycled product and what percent (already happening), 7) impact of transportation or 

actual mileage traveled between all transactions of product to shelf (not just origin of manufacturing), 8) 

if the entire chain of product cradle to grave is "safer" (AKA do materials come from practices that are 

not "safe" for the environmental or human element), 9) Fair Trade, 10) Not harvested from rainforest 

land acquisition or displacement of peoples? The last three categories are subcategories of the larger 

"Social Responsibility" of a product. These are the types of things I'm looking for in an environmentally 

and human element "safe" product. Perhaps there could be a scale of ranking the criteria above for 

products, such as 1-5, that EPA can list beneath the label. For example 1 is worst and 5 is best: GHG 

Emission 1 (traveled many, many #mile s, say imported from China), Social Responsibility 5 (a comp!

any uses BMP of #8-10 above), Chemicals 5 (no synthetic chemicals, no Phosphorus, BPA, etc.), and 

so on.

A side idea based on 5) above is that maybe there could be "live" information using a GPS chip in 

every product batch that gives consumers an idea of how far or how many miles a product has traveled 

before purchase by consumer. That may be completely cumbersome to implement, but it would be 

interesting.

Lisa Perez

Choice "A" - green leaves = clean! blue sphere behind people of multiple ages/generations implies 

safer for our world not just our homes. Beth

B seems to stand out more
Comment Commenter Name Company Name

I like D because it stands out the most, describes that the Safer Product Standard is family safety in the 

home and business, and provides a link for more info.

D- cleanest graphic; still wonder: safer than what??

I like the overall graphics design in A the most, because it is simpler. I do prefer the wording in D better 

though. If you used "Meets U.S. EPA Safer Product Standards" in the area in green in graphic A under 

Safer Choice, it would best convey the information to me.

I think for many people the use of criteria is more confusing and including either chemistry or 

ingredients could also confuse people.

What people are looking for are safe products. They may not realize that to have safe products means 

using safer chemistry and ingredients.

Julie Winchell Municipality

I like the logo with the circle and not the house around the people. The house makes it seem like it is 

only for consumer use when in reality the EPA DfE program spans across industrial products as well. I 

like the wording "Meets U.S. EPA Safer Product Standards" or "Meets U.S. EPA Safer Chemistry 

Criteria" instead of "Safer Choice." The first gives a specific and is more in line with the FTC Green 

Guides. The latter doesn't specify what it is safer than. I don't like the words "Safer Ingredient 

Criteria." I don't think consumers would know what it means. I like including the website so people can 

get more information. 

Anne Hawley

I like "D" best. It includes all relevant information, is eye catching and the boxing makes it stand out! Kathryn Robertson Mountain Kat Antiques

I like choice B, but I think the blue should be darker, like in choice A. I like how it says "safer choice" in 

all caps. This is very attention grabbing. I also like how it has people in a house, emphasizing that 

these products promote a healthy home. My only other criticism is that it may be better to write out 

"Environmental Protection Agency," in case the customer has never heard of the EPA.

Emily Martecchini

I like Option A the best, the words Safer Choice stand out clearly - when you're shopping you don't 

have a lot of time to read fine print! 

En mi opinión la opción D. Marithdel Sánchez

I like design B the best. I like that Safer Choice is in large letters and shows the people and their house. 

I also like the color blue used in that design better than the other blues.
Comment Commenter Name Company Name

Personally, 'Safer' means 100% organic, something that could be swallowed by anyone and would 

have NO ill effects. Anything less is NOT 'Safer'!

A minimum of three basic color schemes seem appropriate, green for go, yellow for careful, and red for 

dangerous.

All products need to have at least one of these three color schemed markings.

YOU haven't even set up the link that you have on the label as of yet, it goes to an ERROR page, at the 

least you could have set up a "We Are Working With You To Set Up This Program So It Works For 

Everyone!" page...

Robert J. Banach

I think option A best conveys the message the EPA is trying to get across to the general public, since it 

is cleaner and clearer, both in graphics and text, albeit in regard to “SAFER” products. However, the 

attempt completely ignores the existence of the category of “SAFE” products, which are completely 

harmless and innocuous to any living thing, not just “less harmful”, as the category which currently 

occupies you is. 

It would behoove the EPA, in my opinion, to open a new classification of completely SAFE products, 

such as NABCs (non-active biocatalysts) or others, which differ completely from traditional harmful 

chemical products, which lately have been started to be applied in lower dosages or with newer 

versions which are merely “safer”, i.e., less harmful, but harmful nonetheless. These new technologies 

are, simply stated, completely SAFE and harmless.

Walter C. Dittel

Label A ) John Centioni S.AL.VI.LLC

I like D. It provides the most understandable concept to the consumer. James Slosnerick The Goodyear Tire & 

Rubber Company

Option D is best, more easy to understand the intention of this label. Luisa Dunn Saint-Gobain

I like C because if feels more family friendly 

Summary: I think D is best. Probably. Unless I'd prefer a hybrid of D and B.

Explanation:

I don't like A because I think putting the people in a house is more likely to get shoppers thinking about 

how safer products affect _their_ lives in _their_ homes. With version A, the people could be 

anywhere; they could be any people; maybe the circle is the sun or the moon and these are people out 

camping or are "back-to-nature freaks" or something else irrelevant to most shoppers.

I like D because it looks like a seal of approval. I particularly don't like C because it has no outline at 

all. The way the people "break out of the box" in A and B is attractive, but I think D will be more visible 

on busy product packaging. (You could do some user testing to check for visibility.) If you're going to 

have the people "break out of the box", then B is better than A because the roofline of the house kind of 

keeps the people connected to the box, whereas with the circle, they're floating away.

Sue Felshin
Comment Commenter Name Company Name

I prefer the darker blue of A, C, and D to the lighter blue of B; I think the higher contrast makes it easier 

to see. But it also depends on how the label would be applied to packaging. What if the packaging is 

dark blue, or light blue? Will the label have to be printed on a white background? Actually, that's an 

issue for just about any package color -- the label needs to be printed on white. So dark blue is better.

I don't like the words "chemistry", "ingredient", or "criteria" on the label. "Chemistry criteria" and 

"ingredient criteria" are hard to say, and I bet a lot of people will find them hard to read, too. I think 

more people will be repelled by "that there high falutin' scientist lingo" than will be impressed by it. The 

word "criteria" confuses a lot of people -- is it singular? plural? a mass noun? Better not to use it at all. 

You want people to be thinking about how the label means the product is trustworthy, not wondering 

what the label means.

I have mixed feelings about the "Safer Choice" phrase. On the one hand, a short phrase is quicker and 

easier for people to recognize and seek out. On the other hand, unless the phrase has wide 

recognition, it doesn't do much good. (From what I read, most people think "natural" makes a stronger 

claim than "organic" even though the opposite is true.) Also, when I see "safer choice", I immediately 

think about how the product is merely safer, not safest, and now I want to seek out the safest choice. 

("Safe Choice" would be better, except of course you can't say that since you can't guarantee that any 

choice is completely safe.) When I read "Meets U.S. EPA Safer Product Standards", I don't have to 

wonder what "safer" means, because the word is in context. Perhaps people will mostly key in on the 

first line, "Meets U.S. EPA", and will decide whether to pay attention to the label based on whether they 

think government testing provides value, or the gummint are lying, cheating , regulating thieves. For 

the latter sort of people, the "Safer Choice" phrase would probably be more effective, but there 

probably aren't very many people who distrust the EPA _and_ wouldn't read the subtitle. I think you 

should do some market testing on a random sample of consumers.

I don't like white text on green, like in A and B, because it's hard to read. I guess it's okay if you're 

_trying_ to make that text less readable and if you're trying to get most of your recognition from the 

"Safer Choice" phrase.

I like having the URL on the label, like in A, C, and D. But the text size is too big in C. The URL should 

be no wider than the overall label width. I like having the URL outside of the outline; it makes the main 

logo less busy, and conceptually the URL isn't really part of the logo.

Thank you for collecting comments, but we people who comment are a self-selecting group. I hope 

you'll perform some scientifically valid user testing on your label designs.

P.S. When you label a product, does that apply to the packaging, too? For example, can I trust that 

any plastic packaging is free of endocrine disruptors? That there is no BPA lining? Or an improperly 

tested BPA substitute like BPS?

Option A - I like the bold and clear message of "Safe Choice" and also the lack of house because this 

logo would cover industrial products as well as consumer. Jessica

d looks like the best one to me Anthony Good
Comment Commenter Name Company Name

I made this comment on the site as well. If made it up with what's there, I'd say A but replace "meet US 

criteria" with 'Meets US EPA safer product standards." Whith that there I'd go with A Natan Urbina

I like the C ;-))) Ksenia Saenko

I like choice B...but they are all great ideas..helps consumers make wiser choices Nicole Jenkins

Cool ;-))) Ksenia Saenko

I like D. It is quite simple and symbolic. Fusako Tamura

It is too difficult to read the white writing on the green background. The blue writing on C is too small so 

D would be the easiest to read. However, I like the large “Safer Choice” on A the best if the white 

writing were another color, maybe black.

Karen Hoffman

I think sample D has the clearest and most recognizable symbol for the average consumer to make the 

choice. Seconds count, and the other symbols are too cluttered. Daniel J. Fedak

Since most of the DfE-certified products are for commercial/institutional/industrial applications, the 

background picture of a house does not appear to be appropriate. Henry

I work with insecticides on a regular basis and this is the first I’ve heard of DfE-certified products. I’m 

curious to know what products have earned the label and what criteria are used. I also work teaching 

pesticide safety and certification classes. Instead of adding another logo, like the bee logo added to 

some products, would it not be better for consistency to amend the signal word system? Signal words 

are the first thing applicators are trained to look for. After 45 years, it may be time to consider revising 

the system to add a highest tier safety rating.

Michael Merchant

I agree with Michael. Instead of all the writing—add a highest tier safety rating, as most people will 

have a hard time telling what message you are trying to convey in these 4 designs. Safety must be 

foremost in your planning and readability by whomever is purchasing the item.

Rev. DOC

I applaud your efforts in this critical area of public health and environment. The word “safer” implies a 

comparison is being made, so will it mean that products without the new label are “safe” or even 

“unsafe.” I would imagine there will be serious push back from manufacturers of the “non safer” 

products and ensuing legal wrangling in perpetuity. To qualify “safer”, for example, with products to 

spray on weeds, like glyphosate, is there anything safer than not spraying glyphosate? And then, what 

Jean
Comment Commenter Name Company Name

does “safer” mean? Isn’t everything that the EPA approves “safe.”? How are “unsafe” products getting 

approved for market? I would add babies, animals, and plants to the label graphics–we all breathe and 

all are watching our friends and families die at an increasingly rapid rate and at earlier ages with 

cancer.

Today, families are focusing on buying product that help the environment allowing them to protect the 

health and nature. The four optional logos can help them to choose the right brand of their choice. Logo 

A and B can attract more a costumer on buying product since the logo “Safer Choice” is bigger, brighter 

and will make an easy to them to read. My favorite is A because the “Safer choice” and at the bottom 

they added the url of EPA allowing them to research more about the product and the policy

Efrain

B! Clean lines design-wise. Good “at home” and “family” message. Leaves out website – good choice 

because that can bog down a logo. Tiffany

lettering is to small and I can’t see it without my reading glasses King Cameron

I agree with you sir. Cameron

A is easiest to read and understand at a glance. Joan Hurley

These are nice designs but have you tested applying the label on the actual products? Just to see if the 

safer product graphic gets lost on the product label. Most of the mainstream packaging is so busy with 

graphics and colors, it’s easy to miss small graphics. I personally like label D. I think it helps with white 

background around the box so the graphic can pop but perhaps change to black type and give some 

tracking so it’s legible.

Amy Lee

D is best, but lose the web site. It’s a clean design. C looks unfinished. A & B are too cluttered. Gary Ron

Please, please, please! Stop Syngenta raise tolerance level for ‘bee-killing’ chemical – We need to 

save these amazing and incredibly important to the echo system beings - VR

“A” looks best, but have you considered that labeling products are safe or not safe ignores the fact that 

unsafe products still exist? This puts all of the responsibility in the hands of the consumer to choose 

with their “green purchasing power” to create some change in the industry, while the government shirks 

its responsibility from protecting people from harmful substances. The industry needs to be changed, 

not its labeling.

MT

I like option D the best. It stands out and looks more people friendly Shari Dyal

I prefer D, because it states clearly what it means and is easy to read. LBM

I agree with Karen. I like Label A the best because of the picture. However the writing in the green area 

is too hard to read easily. It has to be a darker color. Sandy
Comment Commenter Name Company Name

A is best. Cora

I prefer the D choice because of the esthetism it provides to products. Amaury Supref

D is my choice. It is eye catching. Also, easier to read. Elizabeth M McCafferty

I am glad you are working on this and accepting comments!

I will send this by the “plain language” folks to see what they think. I think “Safer Choice” is simplest for 

people to understand. I don’t know what C and D mean. Any of them could provoke lawsuits, but 

wouldn’t it be nice if companies redesigned so they could earn the label? I do think the cleaning 

products industry is turning toward the light green. 

I would also prefer a revision of the signal word system. Someone pointed out there are a lot of little 

logo’s on labels. However, if only a small percentage of people know the signal words, there is no 

strong reason to integrate them. Has anyone conducted a survey to see if people know the signal 

words? Caution, Danger, Crikies! and Deadly...

Jennifer Volkman

Prefer example D....

+ The important information is within the box outline which is what the eye focuses on.

+ Since the information is meant for the retail public, the house seems appropriate.

+ The blue printing against the white background is much easier for the eye and brain to comprehend 

than the white on green.

+ Even though the website is extremely small, the majority of the people check the labeling will not be 

reading that part of the information. For those that do care, the printing is no smaller than printing 

already on most packaging

Rich

I think D design is the best one, because it states clearly what it means and is easy to read. Steven He

Hi,

I also think that option A is the best!

Grtz

Jeremy

Jeremy Croes

I like choice A the most out of all four. I think that having a house is unnecessary since many of these 

products won’t be used just at home. Choice A would catch a person’s eye easier since “Safer Choice” 

is in bold and the first thing seen at a glance. Also, having the website at the bottom will make people 

feel safer about using this product

Audrey Jeromin

That is all beautiful, but the main thing is to be HONEST, with us citizens, consumers. All on the label is 

not always rtight. Be specific, direct to the point, no long drama. in the English language so people will 

understand what you are writing

silvy

I vote for A! Mostly happy about having a label Courtney

D Farrah Cox
Comment Commenter Name Company Name

D Mari Armstrong

C Odette Horton

I like A, because it simple yet gets the message across Stephanie DeFlorio-Barker

A simple & sound Masha-allah Jaamac

Design A send a stronger approval message. Design D would be second choice. Tracey Hudson

I like 'B' it is more certain that the product is following safer chemistry guidelines. The house and people 

symbols makes me think that this is a product that is meant to be used in the home and that the EPA 

has set certain requirements on its chemical formula making it safer to use in that venue/context.

Robert Odekirk

I like D the best, but they are all good. Thanks! Denise Nelson

A Jessica Ahlquist

D Joan Clark Norch

D Mame Dior Ndiaye

D is simplistic and would probably garner the most appeal. However, I personally think the most 

accurate statement should win out. The logo is essentially the same but the statements actually say

quite different things. The words are what is most important.

Keith Linker

A Melissa Gourdine

A because it is simpler, easier to read and the top part reminds me of the EPA logo. Joyce Genari

I would prefer to see design "A" on products for the following reasons:Design “A” has the words "Safer 

Choice" and "MEETS EPA CRITERIA"; that would make me feel confident that the product I am 

purchasing is safer for my health and the environment.I like that design "A” depicts people, the planet 

and the environment; I feel that we are all being protected. Seeing the house in the other designs 

makes me think that all products would be for use inside of a house.The darker blue color in design "A" 

is easier to read.Design “A” is very pleasing; keeps crucial information together inside of the shape. 

Text appearing outside of a box could get lost on a label; box also draws you in.Finally, design “A” is a 

major plus because it has a website address so I can find more information.

Chris Gillis

D Laura Brown Booth

Design D Melissa Bowen DeSantis

Like EPA labeling means anything or should even be relied on. It's probably a scam by manufacturers 

who just change the labeling but the product is basically the same and just as harmful Helen Riley
Comment Commenter Name Company Name

A, because it's the most eye-catching to instantly provide the critical info to the consumer!!! Gail Roust

B, for sure. Telling potential buyers that the product is a "Safer Choice" makes more of an impact, plus I 

like that the people growing out of the two leaves are in a house instead of a weird bubble. David Gregorowicz

Label Redesign for the U.S. Environmental Protection Agency. In this age of objective science, US EPA 

may offer a design that reflects science supported projects... Steven M Bauer

Why don't you just ban the unsafe products, in honor of childhood cancer awareness month! Vicki Rich

Labels for dummies. John LeDoux

D Mary Dyson

B design using darker blue (like the others) Marcia Booth

I like A. The rounded edges are more more visually appealing. Kristin Duecker Crotteau

B Dina Swann

Green Washing Jim Greene

More labeling on containers, we have enough already, you can barely read the directions John LeDoux

C is my vote. Mimi Kirk Overton

Go nawaz go Tahir Mahmood

By the way agree that it gets very difficult to read labels. I eventually have to take a picture in the store 

and zoom in! Laetitia Moreau

D is the best although can be perfected. Gives info with the address where I guess you can find 

standard and has rounded square to delimit the claim. You should even put the web info inside. Would 

maybe change that it is a house (is it only for house products). Note B: is a lie, safer choice vs what? 

and no info/ reference. 

Laetitia Moreau

Avisually appeals to me Kathy Alsop

To convey the message that the product is certified, the Web site alone should suffice to convey the 

information about who is certifying. What's most important? U.S. EPA advertizing or letting the public 

know with an instantaneous glance that this is a safe product?

Prairie Stream
Comment Commenter Name Company Name

The most notable blooper in the designs is the emphasis on U.S. EPA. That's what I call redundant 

advertizing. The brand should speak for itself like Nike's SWOOP or the PUMA. Putting U.S. EPAP on 

there is a decision corne out of a contractors's desire to flatter EPA and EPA's need to affirm itself. 

Prairie Stream

I like the graphic of C and D with the layout and colors of A. Prairie Stream

A Lina Moussa

http://fw.to/YUMGmCD Marc Schwabinger

B Paula Cook

I pefer B - but I'd add the URL and maybe go with the darker blue. Jason Nicholas

T'd take a longer icon like C and put Safer Choice under it Travis Loop

D Ann Marie Wyatt

I like the simplicity of C. Second choice: A. Harrison Saunders

Whichever fits true Michael Reeves

C Kendra Moran

I like A Annie Wayz

C Tricia Woodley

D Auldrey Pryor

A Renae Duncan

B Scott D. Hayes

I prefer B because it could be composed of all natural ingredients but if it's a bad mix of essential oils it 

could still be pretty bad Gregory Rogers

I like A Ruth Battaglia

I prefer safer ingredient or safer chemistry language. Just EPA criteria is too vague and safer product 

makes me think CPSC Melissa Bez Cheatham

I like B. Anne Clare

a Carla Zambano Jaenicke

I vote for "A" Julia Moses Johnston

I like A. Skip the house ones- we don't all live in houses, and the focus on "choice" is empowering. The 

inclusion of the website is also key. Erica Hohman

A. The more-saturated color with emphasis on the info (instead of the source) = faster comprehension Neil Clark

Even better - don't allow the sale of unsafe products Kristine Karlson

Wait. You can label cleaning products but not toxic GMO foods??? Peggy Sellers Daily
Comment Commenter Name Company Name

Option "D." Julianne Ture@churchyfur

Option D? Philip Ehrlich@PhilLeiciao

EPA How about one that says GMO free! Jana@LiberalCaliGal

Option D! veronica 

galvez@galvez_veronica

I vote D that is the ideal American label! Pejela Morgan@pejela42

C - cleaner look PooPrints Low 

Cntry@PooPrintsLowCnt

1. Can you put this on organic produce as well? 2. Why are there products on shelves that aren't safer? 

@EPAnewengland pj@wheeliesmom

C & D. But ultimately, the safest cleaners to use around theHouse, especially around pets, ar 

#VINEGAR & #BakingSoda Takako Tokuoka@otterX

I cannot bear the smell of vinegar to clean with. We were dirt poor so that's what we used. Depressing. Mtbkgrl@Mtbkgrl

I only use oxyclean now. For almost everything. Mtbkgrl@Mtbkgrl

I use oxyclean for laundry. *don't like the smell of the dry powder, so I hold my breath! lol* Takako Tokuoka@otterX

We brushed our teeth w/baking soda. I still have awesome teef :) Mtbkgrl @Mtbkgrl

I use it to scrub bathroom and NOTHING works better! Also, gets the stink outta my @Sockwa :D Mtbkgrl@Mtbkgrl

I rescued & had many #houseRabbits, & only thing that cleaned (alkaline) bunny urine well was 

#vinegar! Takako Tokuoka@otterX

I have a dirty secret :( I use Nature's Miracle for Coolie pee. I don't care what's in it, it works. Old dog. Mtbkgrl@Mtbkgrl

I would need to borrow a mask from #DarthVader to do that, but thanks! I need to scrub the shower 

stall Takako Tokuoka @otterX

I can't smell oxyclean at all. I USED to wear a mask in the days I used ajax. Mtbkgrl@Mtbkgrl

I'm telling you! Clean! Shiny! Very little scrubbing! Removes EVERYTHING, like soapy scum and yuck 

in the grout. Mtbkgrl@Mtbkgrl

Just did it. I like B. Trevor Morgan 

@trevorsaddress

I like option A because it is more eye-catching, due to it's bold colors and large print on "SAFER 

CHOICE". Too much verbiage clouds the message.
Comment Commenter Name Company Name

I vote for design A. 

I like the richer and deeper color and font size for "safer choice." As a busy consumer I'm likely to 

peruse the label (NOT read) before deciding to purchase and design "A" caught my attention first. 

D would help consumers understand the safety of the product better - chemical and ingredients may be 

too advanced in terms of words. Colors and graphics are great. Grace Lasker University of Washington

D

d

A. Simple design and easier for multi-lingual audience. web address is also helpful for more 

information. Julie

Go with option A: 

I like that "safer choice" is big and bold. This will stand out next to all the other competing random touts 

manufacturers try and put on products. I also think people tend to just buy things that tout a message 

they want to be a part of (or believe in). Who doesn't want a product that is safe for their family?

"Meets U.S. EPA criteria," says it passed some sort of inspection and was approved but keeps the 

language simple for the general public.

I like the website. For those who want to know more, they can look it up themselves.

I do wish option A had the house around the people like the other three do. I think this makes it even 

more clear that this is a product that is meant to keep you and your family safe in your home while 

being used for it's intended purpose.

Denise Hartsock Public Health Professional

Although I find A more appealing aesthetically with "Safer Choice" catching the consumer's attention, I 

am voting for D due to the "house" in the logo. I think most people need to connect that it isn't about 

"saving the planet" (although that would be very nice) but it is more about having a healthier home for 

your family.

Charlotte

Choice A, and Choice D have darker ink, which in itself makes them more noticeable, and gives their 

message more power. On that premise, I would eliminate Label B because it lacks the power of the 

bolder color. Label C. lacks the definition of the other labels by neither being partially nor fully enclosed 

with a bold outline. Label D is enclosed with a bold rectangle that draws the eye to it. Also, within the 

rectangle a boldly colored "home" is pictured with occupants behind green leaves. Those objects alone 

convey the message that the product is "green" and therefore safer for its eventual return to the 

environment; that it is meant to be used in our homes without being unsafe for the occupants. Also, the 

printed message on Label D tells me what I want to know. I, therefore, endorse Label D as the best 

choice to be used on all products that are EPA approved and does not imply that it is the "winner" of 

the "safest choice" product.

Vivian J. Lamb
Comment Commenter Name Company Name

D, however, I think that it should say SAFER CHOICE/ Meets US EPA Safer Product Standards and 

insert it into B shell with the house, two people and leaves. Karla Simon US Army

Can you create mockups with each logo actually placed on the generic bottle? It makes it easier to 

decide. Sean Kennedy Emory University

My personal favorite is image B for a number of reasons. The fact that the two people are within a 

house evokes a sense of household safety. It is simple and non-cluttered (while I understand the 

importance of listing the website, that is something that people can easily find if they want more 

information). I like that it says "safer chemistry" criteria, because it provides more information regarding 

what the criteria looks at instead of "safer product" or just "criteria". I also like the light blue as opposed 

to the dark blue - it makes it look "cleaner" and gives the feeling of a cleaner environment.

Emily Martecchini Emory University

D

A easiest to read and prioritize

I think that options A and B are the best redesigns. As far as a consumer facing logo, these clearly 

communicate what the program is aiming for. While naming EPA as the program host is important, I 

would like to see the Safer Choice wording featured more prominently. 

I vote for Design D. The logo just seems to stand out more encased in a border and the message is 

simple and direct and gets its point across without any confusion. I like that it includes a website as 

well for research purposes.

Becky School System

I like selection "D", but I would like any choice to read "Meets or exceeds"

As with any product, we expect standards to push higher in the future and this way consumers would 

know we are on the way.

John Jefferson EZ Strip

II prefer most of the elements of "B" - definitely the lighter blue which for me is easier on the eyes. The 

house silhouette conveys what this label is about and the line around is the just thick enough. But the 

wording is cumbersome; I think the wording of "D" says it all. "Standards" is clearer and I believe better 

understood than "criteria". Good luck.

I like A for its bold "safer choice" and the fact that it has a round behind the people as those products 

are not used only in a home but everywhere.
Comment Commenter Name Company Name

First, I would just like to say thank you for your efforts to inform the American public about safer 

products. 

My thoughts on the labels are the following:

- I like the use of the house around the family at the top - this emphasizes that you should be making 

smart choices within your home for your loved ones

- I prefer the logo has 'safer choice' in larger font

- I think 'ingredient' should be used instead of 'chemistry' in logo B

All in all, I like logo B the best. Thank you again for your efforts!

If a chemical in commerce is not safe, EPA or other regulatory agencies are to regulate the product so 

it is safe. This label is saying something is safer than something else already considered safe enough. 

But that is not conveyed by the label. Consumers will not understand the true meaning of the label.

I like version A best because:

1) It stands out the most

2) It is the most simple

3) It gets the message across and provides link

Tim Ingwell Bureau of Land 

Management

Create a combination of Designs A and D: Design A is simplest, easiest to read and visually pleasing. 

Also it is the only version without a traditional house image, making it more inclusive for people who do 

not live in single family residences. However, I prefer the language and URL in Design D, as it indicates 

that this product was compared to others and that standards support this claim. The words "safer 

choice" are vague and lacking context. It seems unlikely that people will check the web address wile 

shopping, so the label needs to communicate some of the important information. 

Overall my choice would be "D", but suggest few edits. 

1. leave off the website. Logo will already be small, suspect most would be unable to read such print, 

and will just add to clutter. 

2. maybe change "safer" to "safe". safer immediately makes me question relative to what? think might 

make folks try to differentiate between "safer" products vs choosing between logo-ed to non-logo-ed. 

3. Work on advertising budget now! I try to live green and believed myself to be in the know about 

product labels. First I've heard of the DfE. Will definitely want more exposure on new label!! 

Orlando R Chapa
Comment Commenter Name Company Name

I don't think these labels convey the correct message nor do they do a good job of even expressing the 

point the EPA is trying to get across. To say that a product is "safer" uses ambiguous language and 

could be very confusing to the consumer. Safer than what? I consider myself pretty up-to-date with 

green products and related stuff however I never knew before now that the EPA even had a "Safer 

Product Label". I am probably in the minority though, because I go by what the ingredients' label states 

to make my product choices. Based on your goals listed below for changing the label, I do not think that 

this label conveys the scientific rigor of the EPA's product evaluation or the fact that the DfE makes 

sure that only the safest ingredients from each class are used. You have a lot of very important 

information to get across to consumers and unfortunately I don't think any of the above pictures/words 

do that.

I like logo D the best. I like the darker color, because I think it's bolder and easier to spot (though I'm 

slightly concerned it would blend in to blue product labels). I also like the use of the word "standards" 

as opposed to "criteria" because it conveys to me a higher quality. It feels like when you meet a 

standard you've done something good, but when you meet criteria you've merely done the bare 

minimum. I also think it's better to use "safer product" as opposed to "ingredient" because a lot of 

things have individually safe ingredients that aren't safe when used together, at least from what I've 

seen on Breaking Bad. "Safer Chemistry" also sounds a little too patronizing. It reminds me of high 

school chem class and the posters about how "Carol never wore her safety glasses, now she doesn't 

need them." "Safer Choice" reminds me that I have to choose to buy this product that is often the most 

expensive and least flashy of several options, but "Safer Product" pretty much

 guilts me into buying it, especially when there's an adult and a child in a house staring at me 

reminding me that if I want to keep my children safe, then I have to buy the safest products out there 

regardless of the extra dollar it might cost. I also like having the border around the whole logo, 

because I think it makes it stand out more. The only thing I don't particularly like about D is that I feel 

like the phrase "Safer Product Standards" should be somehow different so that it's more eye-catching, 

like perhaps a larger font or all capitals or green writing. Also if I were being EXTREMELY particular, I 

think the smokestack should be on the left. The house without a smokestack, though probably more 

environmentally friendly, looks a bit unfinished.

Lindsay Samuel

I like "A" the most, but I would suggest changing the text to read "MEETS U.S.A." - Top Line; "EPA 

CRITERIA" - Bottom Line Rich P Hornblower
Comment Commenter Name Company Name

Label A is the easiest to read and most user friendly; the outlined border helps differentiate the logo 

from whitespace or colored backgrounds. Dark blue type in A is bolder amd more eye-catching than the 

light blue in B. The curved, uninterrupted border of logo D makes it feel more dated than your other 

prospective logos, and text does not accentuate the key "SAFER" driving factor for many consumers. 

Great work overall, and kudos for enhancing your standards and pitch for consumers.

Jonathan Ismail

Option D. The message is very easy to understand (appealing for all levels of intelligence), will stand 

out a bit because of the boarder, and I like the link attachment! Miranda Hanson

Memorial HERMANN 

Surgical Hospital First 

Colony

C' - Talks about ingredients and at the same time directs someone to the website to understand what it 

is all about, educating them 

D is crisper and easier to read. White text on green would be difficult for people with fading vision and 

those with certain types of colorblindness.

I like B. It highlights the most important aspect- that it meets the EPA chemistry standards. I think it 

should include the website though, so as to give it greater legitimacy and information for further 

research.

Blake DeBiase

"D" I think it stands out best and has the URL which might be helpful to some. I think this is important 

that EPA evaluate performance as well, to assure the public that the product "works" because if it is 

"safe" but doesn't clean or do the job intended then it shouldn't be used at all, it is just wasteful.

I like "A" the best - "Safer Choice" stands out; the round background at the top does not distract (like 

the house does); the url is very useful. Carl Grimm Oregon Metro

I recommend A. The safer choice needs to be the first thing you see. Todd Hart

Brighter blue for choice B is more eye catching. It would be perfect if it said, "Safer Product Standards" 

and included the website to visit for more info. 

I don't like "Criteria" bc it is too vague. "Safer Chemistry" is misleading. "Safer Ingredient" is OK but 

doesn't have as nice of a ring to it as "Safer Product." However, legally I might see someone claiming 

that "safer product" could be misleading, as well (eg. safer packaging of product).

Britney Menconi

Hello, I like Options A or B because I like the large "Safer Choice" wording. However I would change 

the smaller wording to "Meets U.S. EPA Safer Product Standards"
Comment Commenter Name Company Name

I like A, as it sends a strong message to the consumer. That said, is it making a claim that perhaps 

can't be substantiated? "Safer Choice" is a comparative claim in that it states that this product is safer 

than something else. It is also an almost opened ended claim in that the only qualifier is that it "Meets 

U.S. EPA Criteria". One could make the case that the claim could be interpreted as "This product is 

safer than a product that doesn't meet U.S. EPA Criteria". In some cases that is certainly true - but in 

others it is certainly false. There are products that chose not to meet the EPA criteria, but which might 

hold themselves to an even higher standard. If all of the above logic is correct, it then becomes a claim 

that the marketer of the product can't substantiate or defend - and that marketer could potentially face 

NAD actions, civil lawsuits, and even government enforcement actions for false advertising. Perhaps 

changing it to "Safe Choice" would negate thos e concerns?

I like the words in C best, including the link. I like the color of B, because there are a lot of products 

that are the darker blue. I like the D logo best. I don't think there is any element that really expresses 

"safer for your health" vs. "safer for the environment" or both. As a matter of fact, the first thing I said 

when I looked at all of them was "does this mean safer for my health, or safer for the environment?" 

Perhaps if it were possible and not too bulky, it would be good to say "Meets U.S. EPA Safer Ingredient 

Criteria for Health and the Environment."

Carol Samuel Hunter College High 

School

I like B the best, but would like it in the darker blue. I like the wording and the house logo. It does need 

the web address though. I like the "Safer Chemistry" within the logo.

Otherwise, I would go with A. 

Victoria Davis

Upper Valley Lake 

Sunapee Regional 

Planning Commission

Choice A is best in my opinion. The house is too much. Also, the less text the better. Your logo 

should speak for you. Daniel J. Fedak The Villages of Detroit

Concept D.

Appreciate having the logo 'locked-up" within the rounded rectangle shape. Also think the language of 

'safer product standards' is more easily understood by consumers.

David Brownley GOJO Industries

Example C seems to convey that you are examining the ingredients of a product for health and safety.I 

would like to see a red or blue wide border around it to catch my attention. Thank you for yor 

consideratiion.

I want letter C but it also needs to say Safer Choice in large letters. Safer Choice and Safe Ingredients 

must both be there, or I wouldn't buy it as an ecologist and landscape architect Pete Widin University of Michigan

I like "D"...but I do have concerns that folks will interpret this as "SAFE", not "SAFER" and may not read 

the use directions!
Comment Commenter Name Company Name

Label A is most preferred as none of the information gets lost. It is all important and this label 

encompasses that. D is bold but a little too intruding. Ashley A Dickerson University of Michigan MLA

A.

Safer choice simplifies the decision; it is bold and dominant. Adding EPA gives it credibility. 

Design D is my first choice. It has a large logo (house, leaves) that will be easily spotted by the 

consumer. Consumers don't read containers, they grab and go. A larger logo will capture the attention 

of the consumer and, if they stop to take a closer look, the description of the logo is succinct to convey 

the meaning of the logo. A possible addition, if the the manufacturer of the products agree to allow 

more space to be taken on their labeling, is to add a QR code for consumers to scan and learn more 

about this EPA initiative. The website is good but a consumer will grab the product, see the logo, feel 

good about their choice, put the product in their cart and forgot to look at the website later. A quick 

scan of a code on a smart phone will immediately educate the consumer.

I like Label D, because the house conveys that it is safer to use in my home and around family 

members. I like the simple logo and the link for more information. I like the use of blue and green as 

calming colors.

I like D.
Comment Commenter Name Company Name

-The inclusion of the home shape helps to signify that products consumers purchase for home-use (for 

decor, cleansing and maintenance) are just as important for knowing their impact on human health than 

merely products meant for human consumption or bodily use. 

-Color-wise, the lighter weight of blue in figure B does not grab attention as much as the others. 

Actually, the similar weights of blue and green in figure B creates a "vibration" effect, making it harder 

for the viewer to distinguish the logo contents. What if the blue was a bit heavier in shade so that those 

with color vision deficiencies will see the contrast easier? 

-A bounding box does help to keep the logo contained and easy to focus on.

-The text use of "Safer" creates in my mind a question of..."But is this really the SAFEST product to 

use?" It implies some degree of harm, even if very minimal. 

-Inclusion of the web address is a great move to for more information

-I'm thinking about: "U.S. EPA Product Standard Certified" ... Certified is a word more commonly used 

that more users might recognize. Think LEED Certified, Certified Contractor... etc. 

-Overall, I would like figure A with the home background, better thought on the text, and colors that are 

more easily distinct if photocopied in B/W.

Andy Sell

University of Michigan 

School of Natural 

Resources and 

Environment

B

I like to know it is the safer choice and the detail of safe chemistry AND EPA 

I like option B because it allows the consumer to clearly understand it's a safer choice and explains 

precisely how it's safer. Aaron Conrow

Choice A is best, if a consumer is looking quickly, the Bold simplicity will catch their eye. If they choose 

to look closer, they can visit the website.

I think a logo with the website is the most useful, as those interested in the criteria for "safer choice" 

products will know where to go. I don't know if the "Safer Ingredient" or "Safer Chemistry" is necessary, 

and forces people to scale down the logo, which already appears as though it will be quite small. 

As for the logo, I prefer the circle, or the house without a chimney. The chimney just ooks a bit tacky. 

Also, the border is much too thick around logo D. Framing an object seems easy to make something 

look cheesy in graphic design, and while this is simple and modern, and in style now, I have a feeling in 

10 years when the logo isn't as brand new things like the border and smaller font will start to look dated. 

Also, I am in favor of the green inside the frame, with "Meets US EPA Criteria." And I appreciate the 

typeface. 

I prefer D because it stands out more and is very clear.
Comment Commenter Name Company Name

I think 'C' would be the best symbol. The design is soft and helpful and all the information that is on it is 

more informative, adding the website to find more information is great. Kathryn Griffith Ely Shoshone Tribe

I like option D. It has a defined border and verbiage that is more universally understood. "Criteria" 

screams enviro-hippie and chemistry makes it sound too technical. People who purchase these items 

will relate to the simple design, use of the word "safer" and "product standards" implies a level that a 

product must reach, not like "criteria" which seems like a big-brother concept of watching over 

someone. 

Mary Burns

Choice D

I like D. There should be a star system of how safe the product is, does it just meet the standards or 

does it exceed the standards? Charlene Burke West Bergen/Lincoln Park Neighborhood Coalition

I like the inclusion of the BOLD words "SAFER CHOICE" as in B. but prefer the phrasing in D: "Meets 

U.S.EPA Safer Product Standards" and the inclusion of the link "epa.gov/saferproduct" but would prefer 

to see it as "epa.gov/SaferProduct".

Also, I like the use of the thicker blue line as in D better than the thin line as used in A & B and prefer 

that the line totally encloses the message, as in D. 

Consider placing the BOLD words "SAFER CHOICE" in the box above the house/people/leaves 

graphic, and shrinking that graphic to the relative size of "B". 

Lastly, avoid the use of white letters on a green background, as in A & B - it looks blurry and does not 

facilitate readability 

Ray Nichols

I like the graphic for A best. It looks clean and I like that "Safer Choice" is the focal point. I'm not sure 

that "Meets U.S. EPA Criteria" is the strongest wording; it could be interpreted as meeting the basic 

criteria for safety, not enhanced safety. Maybe pull the wording from one of the other designs. I like 

"Meets U.S. EPA Safer Product Standards" best, because I associate products more closely with 

people than ingredient or chemistry. The two latter options imply to me that the focus is environmental 

safety.

Jana Stewart University of Michigan

I like Choice D. The house background makes more of a statement that I can connect to and 

emphasizes the child in the graphic. I also like the simple language. "Safer Product Standards" is 

easily recognizable and would make more sense to an average consumer purchasing goods for the 

home. Good job on the designs.
Comment Commenter Name Company Name

-I like A and B best. 

-I like the darker blue of A as opposed to B. I

- like the large "SAFER CHOICE" as it is clearer than let's say D. 

-I like the box around it for D, which is perhaps less "pretty" in terms of design but maybe the box 

around makes it clearer -(We should consider what the background color of the product will be? 

Perhaps the background of the logo should always be white? So this would be visible -A has good 

wording , as it is shorter than B (I think "chemistry" is less important for consumers). 

-Good idea about putting the website here, but maybe it takes away from the logo (See Fairtrade logos 

on products or organic product labels in Europe) , maybe on the back side of the product you can 

include the EPA website, with the logo a second time? It's true that the website might give some 

credibility to the logo, especially at the beginning when it isn't well known.

-I think the house in the logo makes it seem like this is only for household products, if that's the case 

then great, but if not, then maybe the circle better conveys a range of products, especially if you want to 

use this logo for many years, it may be important to ensure it's not too specific.

Michelle Gross Ross School of Business, 

University of Michigan

Change the U.S. EPA to a different color so that it pops out and is more visible. Prefer D I like the word 

standard vs criteria but with the green as a background with the EPA Safer Product Standards. Place 

the epa website inside the border. I also like the colors from B they look more environmentally safer 

and the darker tones do not project that image. It would be ideal that all products within the U.S. were 

free of Parabens, Diazolidiny Urea, Diethanolamine, Sodium Lauryl Sulfate, Petrolatum, Propylene 

Glycol,and Triclosan, Ideally we should start a big push to make every product concentrated and 

minimize the abundance of plastic containers, in the same way they want to do away with plastic bags. 

If everyone did their part it would make a life impact. 

Erika CBP AS

B - emphasis on SAFETY rather than the agency (who people may or may not think they agree with 

politically), clean design. Johns Hopkins

Safer than what? I like the idea of having some kind of standards. Don't use a comparison word 

unless it is clear what you are comparing it to. 

Like the Energy Star designation on appliances, a label provides incentive to make products that are 

healthy for people and the environment and for consumer to make educated choices. 

If consumers are not given information about product ingredients, they are being duped, costlng all of 

us more in terms of public health and safety, for the sake of private gain. Not exactly a level playing 

field. 

Katherine D Doerr Lake Minnetonka Garden 

Club

Option A is best because it keeps message simple, direct. All three other options quickly raise a 

question ... what chemistry? what ingredient or what safe product standard? Those three infer some 

details are missing that could be important to the consumer. As a shopper, I don't have time to go look 

for missing details. So, I perfer Option A, it's more like a "good housekeeping" seal of approval that 

provides compfort that product is "safe" for the environment, which is something I want to know. When 

folks see EPA's name, we know it is about protecting the environment!

Jane
Comment Commenter Name Company Name

A and B leave me wondering if it's a safer choice than what and in what way? B is more clear than A, 

and I like that it says safer chemistry criteria, but i'm not really sure what that means. I think D is the 

best looking one. But again I'm not clear what the EPA Safer Product Standards actually are... what 

does that mean? I thought the DFE program was a green chemical program... am I incorrect? if so, 

wouldn't it be more accurate to show the building/house with the people and the leaf, and then say 

"Product Ingredients Safer Choice Than Industry Average" Or use the phrase "SAFER INGREDIENTS: 

Meets US EPA CRITERIA" or something like "Designed for safer disposal" "safer for waterways" "biobased ingredients" "Ingredients are less harmful to Environment" Basically, right now, I think the EPA 

is creating confusion and I am not sure that I would understand what is meant by the phrase on the 

bottle. Can I pour down a sink? Can my kids ingest it? Can I pour it on the groun

d? that's what I fear people may think with safer choice if used too liberally. If the EPA can really hone 

in on what is making the product a safer choice, I think consumers would end up understanding how its 

safer and can act accordingly. Finally, if you include a website, I prefer epa.gov/dfe 

A is best choice...clear message, additional text does not distract but adds value by enabling consumer 

to find out more

B...leaves me wondering what are the criteria and no way to find out more

C...better than B but still 'meets criteria.' hardly allows consumer to make quick decision.

D...better than C but 'meets standards' is still less impactful or clear as A.

I think Design D is the best. It makes the most simple statement. I like that it has a border and seems 

enclosed; it makes it seem like a badge and thus would stand out more on a product label. 

However, do the people on the label have to be white? I understand why characters need to be 

physically ambiguous, and that's why I think they need a little tan. The environmental movement 

already suffers from a broad misconception that it is only a concern of middle-class white America. 

Tanning the characters on the label would demonstrate that safer products and homes are better for all 

people.

Mila Turner

THANKS FOR DOING THIS and broadly involving others!

C includes features that are closer to the reality of what EPA can offer the consumer:

"ingredient" vs "product' or "choice"

"criteria" vs "standards"

Scientific rigor is appropriate, but in my mind "safer chemistry criteria" would lead many people to 

question the rigor rather than feel reassured. 

Decisions about "a safer choice" entail more than ingredients.

Including a web address is useful -- again, using "safer product" rather than "safer choice" is more 

appropriate.

The basic graphic seems good to me. The overall design of D has some merit, as long as all the fonts 

are easily readable. I felt the url in D was a little harder to read than in C, perhaps because it is so near 

the bold bottom of the rectangle.

Rachel Kaplan University of Michigan
Comment Commenter Name Company Name

I prefer label C; it has the link, says clearly what the criteria for labelling it meets, but does not make the 

direct statement of “safer choice”, which could be misread as completely safe. However, I would use 

the word Standards, as on label D; it is more easily understood, I think.

I do not quite understand the image of the 2 people and the green leaves, but as those appear on all 4 

choices, I disregarded them, as I did the house image, with or without chimney; having so many 

choices (including the border/no border difference between C and D) seems to muddy the options, 

making unclear potential reasons for a preference. (I like the border of D, for what it is worth.) I note 

that there are 2 different possible links; saferchoice and saferproduct; I also see “safer chemistry” on 

label B, which makes no sense, as chemistry is a science, not inherently safe or dangerous. Safer 

Ingredient, as used in label C probably actually is the best, and I would change the site to 

epa.gov/saferingredient to match the label, as it is the ingredients that are tested and approved, not the 

product itself, if I understand correctly.

Sally J Gellert

Hmm clean water representation? wavey lines across bottom of graphics top brown and second blue or 

just a wavey line connected to the bottoms of the leaves.

Like the safer ingredient critera. 

Mary Porter

I like D best because most importantly, it contains the word 'product' to explain what is meant by "safer 

choice" (i.e. a safer choice in what). D also has the house (I prefer the chimney) to denote 'household' 

products and the leaves to represent sustainability, green and life. The website is a great addition. It 

has clean visual appeal and still conveys a lot of information and messages.

Selection A is my next favorite in terms of visual text "Safer Choice". I'd like it more if it could say 

"Safer Product" but that might pose legal implications. 

The ranking and percentage

1st:D (70%)

2nd:A (15%)

3rd:B (10%)

4th:C (5%)

Amina Wilkins

Option B plus the weblink seems like a clear and informative option 

I prefer label design D. I do think that there should be some type of ad campaign to make consumers 

more aware of what the label really means. Also the consumer should be aware of the what chemicals 

are in the product. People do not know exactly they are purchasing and bringing into their homes, and 

companies often do not and will not disclose. The public is like a guinea pig, and only the company and 

the regulating agency might be aware of what is being purchased.
Comment Commenter Name Company Name

In terms of content, I like the inclusion of home, particularly because I assume most products bearing 

this label will be used in the home. However, is it possible this would ever be placed on products that 

should *not* be used inside homes (e.g., certain pesticides)? If so, the images with homes may be 

misleading. 

I am more aesthetically drawn to the layout of labels A and B, but prefer the wording/text of label D 

because:

- Inclusion of the website is important if you want to increase awareness of what the label means. 

Otherwise, there is no guidance for where to learn more about the label. 

- White text on color background is difficult for some people to read, particularly on a small label

- I think the term "safer product criteria" is more meaningful to the general public than "safer chemistry 

criteria"

I like choice A best. The round blue shape is appealing as something "safe" or safer. That deeper blue 

color is also more appealing than the lighter ones. To me, including a phrase like "safer choice" is a 

good direction, but I also like the wording in choice D, as an alternative. 

I like that choice A includes a boxy shape around the words, as it seems like that would make it easier 

to find on a product. The number of words seems about right - enough to make it clear what it's about, 

but not so detailed as to be difficult to read. Having the web address there gives me a way to find out 

more, if I want to. 

The "house" shape that appears in all the others is less appealing to me. I associate it with "shelter in 

place" symbols that I've seen. I especially wouldn't want it to include the chimney, which brings smoke 

stacks to mind. Also, although I live in a building that is shaped like that, I'm sensitive to the fact that 

many people don't. 

Choice D would be my second pick, if you removed the chimney. If you replaced the house shape with 

a blue circular or oval shape, I might even prefer D, as I like the fact that all of the image is inside the 

box, and that there are fewer words while still conveying a specific message.

My preference would be either Option B because it's eye popping and the colors are bright, which 

would catch someone's attention from afar but adding the website at the bottom like the others have. 

The link will allow people access to the information necessary to learn that will help them make better 

buying decisions in the long run. Or Option D, but change the color of the blue to the eye-catching blue 

used in Option B. My abolute least favorite in Option C. 

Design D gets my vote because it seems more neutral, plus the border reminds me of other quality 

marks. 

I think C is simple and easy to read, D is okay but pretty busy. Kimberly Dimmick
Comment Commenter Name Company Name

I like the design of "A" best. I like that is says "safer choice". However, I like the words in "D", "Meets 

US EPA Safer Product Standards" over "Meets US EPA Criteris". What is the EPA criteria? That 

means nothing to a consumer. Safe product or safe ingredients will probably mean more to the lay 

person. 

I like D the best. It catches the eye, is simple and easy to understand. I like the house as part of the 

logo. My second choice is C, third is B (but recommend that the colors be brighter), and A is last--don't 

really care for this one.

Mary Love Kentuckians for the 

Commonwealth

I like A - I think its nice that it outlined and has the link!

I prefer D. It is a clean design and the wording is the least likely to cause confusion about the kind of 

assessment EPA has done on the product. Karen Pletnikoff Aleutian Pribilof Islands Association Inc

A

My favorites are options A and B because they have a clear message and an emotional appeal. 

"SAFER CHOICE" is easy to read and gets the message across. Either the darker blue in option A or 

the lighter blue is option B is fine (I think I prefer the lighter blue). I don't think it's necessary to include 

"safer chemistry" in the subtext in option B--the word "safer" is already used in the main text. I don't like 

the web address located at the bottom of option A. It adds too much noise to the logo. If people are 

interested in knowing more, they will know to google search "EPA safer choice label" or something. 

Sam

University of Michigan 

School of Natural 

Resources and 

Environment

option a

I like the design of "B" but the darker colors of the other choices, the wording of "c" and including the 

web address. Michelle Musaman Illinois State Representative

I like letter "B"... 

But, with the darker blue color of the color "C"... and bigger image like "C".

My first look was for the words... "Safer Choice"

My second look was for... the people and the house... giving the message that it is safe for humans and 

to be used in every house.

Third look for the leaves... meaning that it is environmentally friendly.

Fourth look for the wording... EPA Safer Chemistry Criteria 

Mari Rodriguez

A

Option A is most clear to me. This is a relatively new concept for people, so I feel that spelling out the 

purpose is key at this time (by spelling out 'Safer Choice' clearly). But I also prefer the house icon to the 

generic circle, as in option B. Perhaps combine the boldness of option A, and the web address, with the 

meaningful imagery of B? Perhaps after the concept is more ingrained in consumers' minds a shift can 

be made to options C or D.

Rachel Boswell

University of Michigan 

School of Natural 

Resources and 

Environment
Comment Commenter Name Company Name

A. Simple, effective.

I like the elements of A best: a clear (relative) statement, a boundary around the box, and the 

implication of the blue planet we live on. A web link is a must. Blue and green best choices. 

But when will the stringent criteria include tests of germline disruption?

Anna R Godduhn

C I like that it says safer ingredient standards- but does make me wonder where I can find information 

about those standards including how the ingredients were determined to be "safer", and safer in 

comparison to what- nuclear waste? Chemicals that research has identified as Neuroendicrine 

disrupters, carcinogens, etc? Will the web address in the design actually answer those questions? 

However- I like the rounded rectangle border in the other designs. Makes the symbol stand out more. 

A is the best choice. The words Safer Choice jump out. The goal is to have consumers be encouraged 

to select safer products. Those who are interested in looking up additional info can do so on the 

website.

Marilyn Howarth

University of 

Pennsylvania, Center of 

Excellence in 

Environmental Toxicology

I like D. I think the word "safer choice" is a bit biased, so I'd rather not to use that. "Meets U.S. EPA 

Safer Product Standards" alone is impressive enough. Also, a frame outside the labe and the link are 

necessary. 

Mengjie Yang University of Michigan

I like B but would prefer to see it with

- Darker Blue

- Meets Safer US EPA Ingredient criteria - best line - I know what this means

Jen Packer

D conveys the information more clearly and with better detail.

Like A design with c words

The wording of D sounds the least vague, and consequently reflects a level of rigor that the EPA is 

trying to convey. That said, the graphics of A are the best, with D the second best. So glad you have 

this program! Picking safe products is difficult and there is a lot of misinformation out there, so having 

the EPA weigh in is welcome. 

Susan Bryan Washtenaw County

I like the colors scheme chosen. My choice would be A. I think that the image with the house is too 

specific; it might limit people's thoughts on it being good for the household rather than the environment 

in general.

I like option A the best, particularly with the "Safer Choice" label but like option D's "meets EPA safer 

product standards". I prefer the url remaining with the label.
Comment Commenter Name Company Name

Hello, A or D works well I think. The bottom line: we need to easily and quickly read the story. It has to 

be easy for people who are not English-first-language speaking speakers too. Having the border helps 

more easily identify it, and having the letters bolded also helps. Darker lettering is crucial. Having the 

label consitent across various products will really help, and making a list available of what those 

products are will also help. Thank you for considering this.

Carol Rosskam

I like Design D best. It's an official-looking logo which effectively gives the impression that the product 

has been rigorously tested and approved by EPA, and I like that it offers a web address for additional 

information about those standards. 

Sarah

Of the four designs I like Option B. The home and family imagery is powerful, especially nestled in the 

unfurling leaves, in conveying the direct connection between family, home and the environment. I like 

the bolder colors and the lesser amount of text in the box in Option A. 

Our organization has been working with the Puget Sound Partnership on a point of sale intervention to 

shift customers to choose safer alternative pesticide products. We are working with a local retail partner 

and are seeing some success in more sales in alternative safer products versus conventional 

pesticides. It's a pilot program that ends this year. We're looking for ways to continue pursing this 

project and make it available to more communities.

Becca Fong Seattle Tilth

D - clean, clear and uses less ink than A & B.

Choice A is best since it does not distract from people with the silhouette of a house and includes the 

website for further information. It could be improved by changing the "Meets U.S. EPA Criteria" text to 

"Meets U.S. EPA Safer Chemistry Standards". This would draw attention to the focus on chemistry and 

use the plainer English word "standard" in lieu of "criteria."

Matt

I like a combination of A and B. I like the color pallet of B. I don't think a URL is necessary. Someone 

would just do a web search to find out more details anyways. I think it is necessary to have "Safer 

Chemistry" on the label. I like the circle of A instead of the house in B.

Joel Panozzo The Lunch Room

I like A the best. I like the box, makes you look at a specific space. Also, like the other words in green = 

makes me read two separate things. Definitely needs to say "safer choice" in large letters. That allows 

people to know that product is a safer choice without having to read further. I do not like the house 

being in the picture. This is a safer choice to use in the workplace and other type of housing too. I like 

having the website listed so people can go learn more if they want to. Outside the box is best so that it 

doesn't seem cluttered. For the green area, I like the wording "Meets US EPA Safer Ingredient Criteria."

I like including the website so consumers can get more information, and having the house symbol, 

indicating that it is safe for people and their homes. I also like including some sort of frame in the 

image, as is done in A, B, and D. I prefer A & D.
Comment Commenter Name Company Name

I like "A" the best. The darker colors, the large text "Safer Choice" makes it easy to see at a glance that 

this product is a better choice. The rounded shape at the top is more pleasing to the eye than the 

house shaped logo, and also conveys that this choice affects the world rather than just your personal 

home.

Eryn Cook Epic Health & Esthetics

The examples listed are busy and confusing. 

SUGGESTION: Use White lettering only in a dark GREEN LEAF shape stating:

"This product meets U.S. ENVIRONMENTAL PROTECTION AGENCY (EPA) Safer Ingredient Criteria. 

Go to epa.gov/safterproduct.gov for details."

Need to spell out EPA AND also use acronym. I assume ".gov" should be at the end of the website 

address?

Wendy Lashman

I like the graphic of option A. However the wording does not convey that this meets new standards, as 

one would hope that it would meet some EPA standard if it was on the market. The "Safer Product

Standards" is general but conveys the message. I like the graphic of the circle better than the house as 

it gives the impression that is better for the earth not just the home. The darker blue makes it stand out 

better as the lighter option in B looks washed out. I like the box of A as well as it frames your logo in a 

more refined way without being over simplistic as in D.

Option B

I like option A the best because the dark colors caught my eye and made the message easy to read. 

The larger font and fewer words also helped me understand the message.

I like a combination of B and D best. I think the larger wording saying "Safer Choice" is good to catch 

people's attention. But I think the smaller wording saying "Meets US EPA Safer Product Standards" 

may mean more to the average consumer than using "chemistry" or "criteria" in the text. Mentioning a 

website address is good, too.

Thanks for working on this! We all need an easier way to protect ourselves and our families.

D. Is the best one. I think it should have a shape/boundary/edge, so it stands out from company's label 

and colors. On this case I can look for the square that says it's a safer product. Sara Sveshnikov

D is best
Comment Commenter Name Company Name

I like A & D. B could improved through using the darker blue and adding the website - I think that the 

website is important. The frame makes it more formal in a way. I do kind of prefer the home because it 

shows that the logo is designed for things people use in their home on a regular basis. Though the 

leaves and circle reflect the EPA logo. As for text, I like A or D again, "EPA Criteria" or "Safer Product 

Standards". "Chemistry" leans toward man-made chemicals (hopefully something these products move 

away from). And "Safer Ingredient" still seems like they are not as safe as they could be

I think it should say "safer choice" to make the point more quickly. I also think "safer ingredients" or 

"safer chemistry" should be there because it is more specific than "meets EPA criteria (for what? was 

my reaction

Also, I think the circle, perhaps representing the globe, is better than the house as a background. If you 

use the house, don't include the chimney--it is distracting.

Susan Hagle

Yes, a safer choice!!! Patricia Salmon Chalkyitsik Village Council

I choose D because I think "Safer Product Standards" is immediately understood by everyone. And I 

like the box around it. Cari Shurman

B. Great use of colors , specifically green, which our research shows is very likeable by the consumer.

My only suggestion is to go to with the darker blue on B.

Chad Nordhagen Bona

A-Clean and simple, gets the point across and will be easily recognizable. Kathy Brown

I like A and B because the words Safer Choice are prominent. I prefer B over A since it is more clear 

why it's safer. I do like having the URL under the logo though. I would choose B with the URL under it. I 

also like the darker blue color and I like having a house in the background rather than the circle. 

Actually, my ideal would be B with the words Meets US EPA Safer Product Standards with the URL 

underneath, and the blue color being darker. 

C. I like epa.gov is used to show this is an actual federal labeling program and the use of /saferproduct 

as a direct landing site. I like the blue/green branding for EPA. I also like the bigger image for C and 

use of the word "product" to explain that the contents meet the EPA standards, although 

saferchemicals may convey that concept more.

D is easiest for me to 'read' and register. Ironically, the designs with the words in large type don't work 

as well -- the gaze goes for the simpler, nonverbal logo.

B Darlene
Comment Commenter Name Company Name

I like D since, for me, it stands out better without any distraction and is easy to immediately identify. I 

think this is a wonderful idea. BrendaLee Lennick

Design A. Clear and simple wording. Better color contrast. Website info for additional look up. 

I prefer A or C. Eleanor Fox

C conveys the message in the simplest words, and includes the website, which is important. The only 

downside is that the fonts is small. The image conveys home & family, which has great impact. A is 

also a good image but the message is not clear enough / it does not convey enough information. 

Laura Gorecki

I choose A.

The words "Safer Choice" are comforting, more consumer-friendly than just the "Meets US EPA" etc 

wording. 

It's good to have the website listed. Adds credibility.

I prefer A to B because the darker hues are more emphatic.

Trebbe Johnson Radical Joy for Hard 

Times

A keep it simple and easy-to-read on a tiny logo. Like the big "SAFER CHOICE" - even if folks read 

nothing else, it conveys the info if they're not familiar with the logo. Lisa Wildwood CopperMoon Advanced Retreat Center

A or D, as they both include the URL and communicate the 'green & safe' message. I like the house on 

D that lets people know its about home, but prefer the larger 'Safer Choice' label on A more. Richard Hernandez

I like Choice A for color, Choice B for design and Choice C for words (especially "ingredient") 

I like A and B because the words, 'Safer Choice' are very prominent and allow consumer to understand, 

at a glance, what the logo is about. The subtext under B is also more descriptive, but I think I prefer the 

earth-like upper portion on A over the home logo on B- but that's of less importance than safer choice 

wording.

Keith Harrison

I like A or D. They both have a defined area (the box), and they both have darker printing. The lower 

part of A is white letters on green, not quite as easy to see, but it has the large SAFER CHOICE that is 

clearly visible. B uses a lighter blue that is not as easy to see, and C doesn't have the defined area of a 

box. D is good, all print is dark blue on white, but it doesn't have the SAFER CHOICE that would be 

visible from a distance. I think A is best. One option would be to add to A the house part of the logo 

(without chimney) instead of the circle. The Circle isn't bad, but the house indicates a household 

Gaia
Comment Commenter Name Company Name

cleaning product. This is minor, however. I like A.

A - clearer message

i like D

A is best. Has website and SAFER CHOICE in big letters. 

I think they all look good, but choice b caught my eye the most. The words safer choice pop out and I 

like the people shown in the home. Tracey

I like choice number one the best! Ryan Lawrence

I like A the best. It's easy to identify, and it has the website. 

A. works best, visually, informationally. Frances Goff

I prefer C - focus is on EPA assessment - nice image with green and comforting of the home 

I like the first design without the website underneath 

C

I think A is the best.

Option 3 -- cleanest graphically & wording is most on-point Marcy Rothenberg

A is easier to see and understand Daniel Vice

B. I like the house, that SAFER CHOICE stands out, and that says Safer Chemistry so as not to imply 

safe.

I like the graphic with the rounded top better instead of the house, but I like the information provided in 

C the best. Overall, C is my favorite 

I like the house icon on B better than the circle on A. I like the wording on C as it used the word 

ingredient. RedLion York

I like the words--"safer choice" with Label A, but I also like the House with D.

Please include the Shaklee Cleaning products in any survey for the Best environmentally safe 

products--they are very stringent in their formulas..

Angie

C without the website on the bottom because "Safer Ingredient Criteria" gives the correct and 

meaningful amount of information to the consumer. Would also recommend adding the frame included 

in D 

I liked the last one "D". 
Comment Commenter Name Company Name

I like A. It's to the point and pops out more than the others. Lynette

Label C provides a more clear statement about product safety for the general consumer. Kendall Keane East High School

I think A would be the easiest for consumers to identify. Alicia Kern

Design = A

Wording = C

A is best!

B - sounds more authoritative. I just HOPE that the EPA is actually testing such stuff accurately - they 

have a mixed result so far so I'd not really trust them all that much at this point. Alice Artzt

A- I like the bolder Blue, the round Earth shape and the listed website 

A is best because it is more visible and easier to read.

I select Label A. It is quite direct. Thanks. William Allen, Jr.

I choose A. I think that the design is more of a grabber than the other options. Marcia Horn

I like option A best. I just wish the circle behind the people was a house then it would be totally perfect. Jason Nicholas

B is the best design. But maybe utilize the darker color used in the other three options to make it stand 

out more.

design A is the best, the epa web site on the label is a good idea.

d

I like logo c. I don't necessarily trust the EPA, but we do need safer standards.

A. Safer is better than unsafe but not as good as SAFE. I am not happy about the EPA because the 

EPA is lax and appears to be controlled by moneyed interests. Joan Florman

I like both C and D. B looks to be too wordy, and who has time for fine print? A lacks specificity. I 

think the best design would be C's content, with D's bolder border and epa website. And I think the 

word ingredient is better understood by the general public than chemistry. 

Conni Gratop Lewis

I like C the best, since I think it's the clearest.

Design A works the best in terms of clear communication. The house shape from design C would be 

better than the circle than the one in A because it works well as a house, and an upward pointing 

arrow.
Comment Commenter Name Company Name

In my opinion, Design A is the best. The design layout is very appealing. The logo is good: emphises 

family and earth friendly. The font size is great and the message is short & sweet: sometimes i'm too 

lazy to read a bunch of small print mumbo-jumbo. The message is clear/succint. And the website 

address is there if i want to learn more. I like the phrase SAFER CHOICE. I trust the EPA and take 

your word for it when i see this. 

Second runner up would be design C - a blend of A&C would be good. 

Gezelle Lopez

D

D -- seems easier to read, plus had website, which I think is important.

Even though A and B are "louder" visibly, the white background on D makes it easier and simpler and, 

to me, clearer.

Kathleen Reilly

I like A. It seems clearer at a glance and is safe for family use. Holly Bennett

B is the cleanest and easiestbto see and read 

Label A is much easier for my eyes to see. Dolores Penrod

I like "C" best. It makes my eye read it. Serena Wittkopp

I like B if the blue color would be changed to be like the others. And I would vote D if it said SAFER 

CHOICE inside of it because it makes it easier for people to understand what it means, people rarely 

take the time to read fine print. If every logo was to stay the way it is I would vote A because it's the 

best option from the ones given. It would be nice if you could use house instead of the circle in A. 

Agne

I choose B

I like choice A. I like that "SAFER CHOICE is very obvious and central to the design. I also like the 

circle instead of the house and the simple statement highlighted in green "MEETS U.S.EPA 

CRITERIA."

Margaret

D, most clear. The use of the word choice is distracting from the message and makes it look like an 

advertisement by the manufacturer.

B Saadia

Together to Protect 

Human & Environment 

Association

The graphics and wording on label D is the most clear/informative. The outline sets the wording off well.

I like the layout and colors of D. The link to info is great.

A. Bold easy to notice colors. Short and to the point. Website for more info. Soft lines connote more 

trust.
Comment Commenter Name Company Name

Simply, "A" is my choice for best design - is simple; isn't complex; is not complicated; is to-the-point in 

simple easy-to-read east-to-understand straight-forward un-government-like English; is bold, standsout. J Cermak

Option 'C' is a cool design John Chilton MulgaMail Group

D Edward Laurson

"B"

I like B. It has clear verbal labeling ("Safer Choice.") I also prefer the labeling at the bottom of the 

graphic "Meets U.S. EPA Safer Chemistry Criteria" because it gives me a lot of information right away, 

particularly because of the word "Chemistry." I also like that this design includes the people-in-house 

graphic, the borderline surrounding the design, and the lighter blue color. 

Alena

I like the wording of C - Safer Ingredient. I like the box around the D design. Combine the 2 choices.

A

Safer choice is confusing. 

Desing D is best. 

Will the background be white, or clear? It might be hard to see these colors on some bottles, especially 

I they're blue. Having a white background would make the label easier to see! Elise

A Robert Beam

I like A the best. I like that the words Safer Choice are big and bold.

Option B in the color of options A,C&D - Graphically A and D are self contained with a strong color thus 

easier to identify. D conveys better that the item is safer for the consumer as well as the environment 

but A has the word "SAFER" in large text more clearly depicting at a quick glance why a consumer 

should care about the logo. B is a good blend of both but the softer blue doesn't stand out sufficiently.

Aaron Conrow

Thank you for asking. I like "A" because the word "Safer" is prominent and the darker color even more 

so. The average consumer will notice that word before anything else. The extra words in "B" don't add 

anything for the average consumer, though because of its size, it would be my second choice. 

I like design B best because of the "safer Chemistry Criteria" as well as the large print "SAFER 

CHOICE" I am a person who reads labels and this label has the most lucid message. Also like the 

green color which implies environmental friendly. The house with the people is not a well know symbol. 
Comment Commenter Name Company Name

I think "B" is perhaps the best option, though I prefer the bolder blue color on the other options for some 

reason. I like the bold SAFER CHOICE over the lack of this phrase, which I think gets attention, as in 

"C" or "D" I also like the more detailed information than on what that phrase indicates than is provided 

in "A". I mean, "meeting EPA criteria" should be true for all products sold in the US at some level, 

depending on what the product is, whereas "safer chemistry" is pretty clear. Would be nice to also 

have the web address for more info as in the other options, but I think any web-savvy person can find 

more info if they want.

Andy McCollum

Cornell College - Biology 

and Environmental 

Studies

I like A better because it's larger & clearer.

A - it is brighter, clearer easier to read. Janice Capezzuto Cleveland Metropolitan 

Schools

D

I like option D. Americans like "standards". I like that it tells me that a product meets a standard, 

because the term 'safer' is a relative word. (I'm pretty sure that rat poison is "safer" than cyanide, but 

still relatively deadly.) 

James Brusco

I like the symbol with the house, but I like the "Safer Choice" wording with the least criteria info so I 

choose A. I think simple is most effective, and "Safer Choice" catches the eye.

I like figure B best as it conveys the entire safety message but it still needs the website info that is 

listed below the figures in the other examples. Figure B shows what the EPA does for us. Leslie Ockerman

I like both A and D. The box element is important so the approval does not get lost, but I eliminated B 

because it lacks the EPA URL. I like the house element in D because it reminds me that these are 

household chemicals. I think A catches my eye quicker, but SAFER CHOICE is not necessarily the 

safest choice--so I'm not sure how honest it is to be so bold with the phrase.

Bert Jacobson Kankakee Community 

College

like design A best looks bright and cheery 

I like label A/B best because I think SAFER CHOICE should be highlighted. 

D Susan

Choice B. Deborah Voves

B

Label D. The outer blue box makes it stand out more. Plus the darker blue is more noticeable than the 

light blue. The word "chemistry" sounds strange. "Safer product" sounds better. Its a good idea to 

include the website near the label so ppl can reference it to learn more about what the label means.
Comment Commenter Name Company Name

I find A to be the best. I like that is has Safer Choice the first thing you see, and I like the website being 

listed. B would be good as well if the website was added. Sandy Grandchamp

I live B, give more information and concise. THANK YOU for all the work you do. Mimi Guesada

Hands down, I prefer "A". The words "Safer Choice" are prominent and will be the first thing that 

catches the eye. It is crisper than "B". If you go with "B", use the darker blue.

I don't like "C" or "D" at all because the word "safer" is essentially buried.

Kaye

A. it is bolder and easier to see. It also has link, I like that. I like that it is simple and not to much info. 

Safe chemistry seams like an oxymoron. and I like those 2 because of the "Safer Choice" words. 

people will notice it and will take it seriously. even those that are not that educated about ingredients.

Mary Ruttenberg

A -like that it reads "safer choice". B is not bad either, but A is bolder & brighter, thus more noticeable.

perhaps you could use a worldwide safer chemistry logo. Tom Bedford Constituent

A

The circle around the people give the stamp a softer touch. I also like that the website is provided. Candace Littlejohn Bardstown Primary School

I prefer A because of the words "safer choice" which most people can understand as important. C and 

D without these words may not get the attention from consumers concerned about safer chemicals. 

Also prefer A because of its simpler wording.

I pick design A cause the word is big enough to see and easy to understand what is that label for and 

the circle can represented the World and the people inside stand for it is something good for the people 

and the World. 

A is my preference. The darker colors make the info more pronounced and easier to spot. Janeene Porcher

I like A. It is clear and concise. Choice D is nice, too. The other 2 seem a little busy.

Option 'D' stands out the most to me. I like the inclusion of both people and a house. I also like adding 

the website to the label. Inclusion of the green leaves is also a nice touch. Kelly Ambler

A stands out the best, I think, and is easy to read and understand. Jerry Sawyer
Comment Commenter Name Company Name

I like option A because you see the words "Safer Choice" first. I like the house background shape of 

option D better for the logo. I'm slightly concerned people will see or read "Safe Choice" without the "r" 

when they see the label rather than reading "Safer Choice".

Jeff Steenbergen

B

I find D the better option. It is straightforward and the box around it should make it easier to locate.

A

I like choice A. It easy to see, gets peoples attention, and the emphasis on Safer Choice is easy to 

understand. The other ones, specifically C and D are a bit hard to understand unless you already know 

about the EPA and the purpose. 

I like "D" the best.

I would choose A. Color is sharper. The house shape gives the message that the product is safer for 

the household rather than indicating a better health choice. Ancilla Roussel

I prefer C. Open (w/o frame) design. Design elements convey the concept w/o having to read text. Yvonne Hansen

I like choice "A" the best. Simple and clear. 

I like design A best because it's the most noticeable and gets "explains the meaning of the label" but 

using the words "safer choice" in bold 

Tough choice - they are all good - i think 'D', because it shows what i think most observers will assume 

is a husband and wife, and approves of the product with the standards of the U.S. EPA, which is what 

we are looking for and hoping to find.

Nancy S. Lovejoy

D works best in my view. There's a house, people and leaves to capture the safety and home concepts 

in a clean, crisp way. Also, the blue rectangle enclosure ties it all together nicely. Great job on all the 

label choices, but I vote for D.

Sandy

I like design D because it is bold, uses the word "standards", and implies the criteria for safer products. 

Sometimes, the criteria set by the EPA does not reflect the real world 's usage (design A). I have found 

that "chemistry" may not be a good thing (design B); and design C uses "safer" as opposed to "safest", 

ie. safer than what?

Diane Vandiver
Comment Commenter Name Company Name

I like A but I think you should add meets US EPA safer ingredient criteria with the website Holly Niehoff Morehead State University

I can't see very well so I like A best because the word "Safer" is easy to read but B is also ok because 

it's a little brighter.

ALSO: The font size used in your messages should be larger AND BOLDER!

I like label A

C looks best Carson City Schools

"A" is my choice because the colors are bright and I see first clearly, "Safer Choice" 

I'm thinking the public wants to know quickly when seeing the logo that they are buying a safer product 

for their homes and families.

Diane

I think any of them which includes the EPA url give the most confidence to the consumer. Also, 

"standards" is a more widely understood term than "criteria".

I like design "A". I like the people being in a circle better than a house; the circle represents earth to 

me. I like the deeper shade of blue & green. I like the green at the bottom and I like the inclusion of 

the web address. 

Suzy Siegmamm

Option D is my favorite. I feel as though it stands out more, and the first thing that I read is the most 

important information: that the product meets US EPA safer product standards. I feel that with options 

A and B, I only read "Safer Choice" and nothing else. The text in the green boxes gets lost. With option 

D, I like that there is an outline around it that makes the label pop.

I prefer A because it can most easily be read & understood in a glance. Cris Staubach

B. I like the subtle house in the logo AND "Safer Choice" has the largest font which works best. If you 

make it in more bold or darker ink colors that would make it perfect. The web address makes 

everything too cluttered so I didn't choose any of the other 3 options.

I prefer A. The big message is in bold print: SAFER CHOICE. That's what stands out most, and is the 

key message.

D is my choice.. Roger Oborn

"A" is best. Wording is most legible.

I think option A is the best! It's easiest to read from a distance, gives someone the URL so they can get 

more info if they want, and is easy to understand for laymen. Julia Strachan

I like A the best, It is the most visible and still contains the URL for more details Shahla Werner
Comment Commenter Name Company Name

I like A best because it catches the eye best. The others don't grab my attention well. Patty

I vote for "C"

Like option A the best, the darker blue and the bigger SAFE CHOICE words. Berenice

My preference would be "D". It seems to convey a message that most consumers should be proud of. Richard Ordonez

If B had the same dark blue as the other choices it would be my preferred selection. It is a more 

detailed explanation of the clearance - not the product itself but the chemistry. Second choice is D. Kathleen Dewhirst

Letter D shows household, is bold enough to be seen more clearly, the web address gives a place to 

actually see what safer standards stands for. My vote is for D Ken For the Children

I find A the easiest to see and read. The others are nice, but A is the most effective.

"A" would be my choice....the larger letters and less print will get my attention ..I don't know how many 

consumers trust the EPA, so I would make those letters smaller and add the website...and saying 

choice on the label makes them aware there is a choice to be made...so research the product...

Junanne Artist for the Environment

In order of preference, from like most to least: A - B - D - C A is the strongest, and "Safer Choice" says 

a lot at a glance, which is why B is my 2nd choice, but it looks a little washed out and noncommittal (at 

least when juxtaposed with A). D requires closer attention from the consumer and doesn't have the 

visceral appeal of "Safer Choice," but at least the frame "contains" it, which I think makes it simpler for 

consumer to grasp quickly. C feels very wimpy (although it may be the most attractive of the 4).

B. Hotchkiss

Label D simply states the facts without preaching! Edd Blackler

I would visually choose A but I thnk D spells the meaning of the label out better for the greneral public.

I like option C the best

Would also like to know if products contain any asthma triggers up front 

I like design D best. To me, that one looks "clean" and "friendly," and it conveys the message clearly. 

D Steve Trammell

A is best - easiest to both read & understand.
Comment Commenter Name Company Name

Design D. Easiest to see at a glance. Includes e-mail to get additional information for what it means. 

White space surrounding graphics with outline. Makes it stand out from packaging label. Anita Rickenberg

A

I would say A or D. Option A might reach a broader audience because the wording is more directive 

(safer choice) and eye-catching than D's more neutral wording (meets safer product standards) that 

requires a bit of interpretation. However, Option D has a cleaner design appeal because the visual 

symbol and the words are enclosed within the border. My preference would definitely be Option D if it 

emphasized the "Safer Product Standards" text with either larger or bolder text or, perhaps by using the 

green background.

Jennifer Irving

A. Clear, easier to read and spelled out. Mostly unambiguous of the four. Robert Kastigar

A - Stands out more.

Design 4. Its message tells a consumer what he/she needs to know and lists the website address for 

further information. The term "Safer Choice" smacks of advertising and offers little concrete information. 

One could reason that a product that meets safety standards is indeed a "safer choice".

Bill Marquardt

I like D the best. It's somehow easiest to read, and provides a nice looking logo and enough 

information in a readable form. Hope everyone else votes for this. Good luck with this effort!

A is the best: most readable June

A

Why?

Words SAFER CHOICE and the logo reinforce each other.

Simpler text vs. B.

Darker blue better than lighter blue.

Circle better than house... More universal.

David Korman

I like choice B, but would do it with the darker blue color like the others. I like Safer Choice being in big 

letters, and the logo with the house because it relates to household products. I would also add the 

EPA.gov/safer choice under the logo.

A. Big bright design easy to understand Joyce Frohn

I like D best! Easy for all to understand! Also web site of EPA shown for further access to information! 

Like design, catches my eye. Charlene Boydston
Comment Commenter Name Company Name

My visceral preference is for B or possibly C, but let me share my thoughts.

I like the iconography of a house in B, C, and D. As a label, I'd like it to stand out, and I have a sense 

that the box around the label in A, C, and D would help.

I think the lighter blue in B is more cheerful, more reminiscent of a daytime sky. I also like SAFER 

CHOICE in larger lettering in both A and B. But the "Meets US EPA Safer Ingredient Criteria" is more 

legible in C and D, and the URL is slightly larger in C.

I'm undecided whether to say "safer chemistry' (B) or "safer ingredient" (as in C). It depends in part on 

what the EPA regulations are actually regulating--processes or ingredients?

In any case, nice work -- but of course the key is ensuring EPA regulations actually have teeth and can 

be enforced before industries conduct a huge experiment on the population.

Vicky Brandt

I like B and C the best, although D is not far behind. The US population has an issue with science, and 

so in some ways B is not as good since it has the word chemistry in it (disclaimer, I'm a chemistry 

professor!). I also do not like the lighter blue color in B. I like that C has the words "safer ingredient" in 

the label. I like that D has the information circled, which is eye-catching. 

I think A is bland and isn't informative enough. 

David Modarelli

*A* - great BOLD graphics with brief (yet effective statement) ! Valerie

I vote for Design A because the colors are bolder, the print is clearer, and it looks like the easiest to 

read and the most likely to attract attention. The most important function of this design is to get noticed, 

and I think A is most likely to get noticed. But If I could keep the visual and change the language, i 

would use the visual for A but the language of D. I don't see a need to use the word "Criteria," if you 

want to appeal to a broad range of buyers, some of whom might barely read English. So I vote for A but 

would ideally prefer the design of A and the statement of D.

Ellen Goodman

I vote for A, the message is clear, and secondary message is easy to read. Ryan Bradley

A

A Clear and accurate description and design meeting customers needs.

Design "A". The word "Safer" stands out, easy to read for the quick consumer. The darker blue pops 

more than the lighter.

a

I vote for D. Concise. Easy to read. Family and home oriented 

I like "B" but why is it the only one without an URL?

I like A and B best. The nice big "Safer Choice" makes an impact and send a clear message. Scarlet Family Focus Blog

I think A is best. "Safer Choice" is clearly visible and there is the web address. 
Comment Commenter Name Company Name

I like the "A" label better because the words "Safer Choice" draw more attention to the label and the 

smaller text informs the consumer that the product had to meet prescribed EPA requirements in order 

to be labeled as a Safer Choice product. I like the colors because they represent to me a conscious 

effort to make better choices to keep our environment clean and healthy for the sustainability of our 

planet and its inhabitants.

I think "D" is the best choice. Quinton Crawford

I think "B" would be a good choice.

I like design A. It's larger letters and brighter colors are easier to read. I can't read the other's. The 

lettering is too small. Steffani LaZier

D. The graphix of people inside the house conjures up the nature of the product: household. The box 

around it makes the point that it's a label. Eliminating the word "critria" makes it sound less scientific; 

including the word "chemistry" would make it more scary!

Stephanie Zucco

I like A the most, then D. These graphics pop more than the others. A's shape draws the eye. 

D Vickie Valigure

D

B is my choice

Prefer choice D because it seems all encompassing.

I like the mention of "chemistry" and the "Safer Choice" wording on the label B, but the design stands 

out better in label D -- the border, the darker colors. 

I like A because it seems like it has all the info, at short glance, that is needed. I would rather it have 

the graphics of B with the house instead of the circle. Or B would be great if you could put the 

epa.gov/saferchoice we address on it. Then I would definitely choose it. 

I like options A and B. I like the big "Safer Choice" followed by a short explanation of the criteria the 

product meets. I also like for the label to have a website url for consumers. 

Label A

Most people are so busy they want to get in/out of the store as fast as possible. Fortunately with all the 

publicity people are somewhat aware they need to make safer choices, they just don't want to have to 

do a lot of reading to figure out what the safer choice is. Label A is my choice as it is very clear that this 

product is a "safer choice", ideal for those who want to quickly decide and grab and go. 

Label A also tells those who want a little bit more assurance. "MEETS U.S. EPA CRITERIA" will be 

enough info for them. They typically don't want more. 

Finally Label A tells those who require a lot of information or data to guarantee this is the best product 

Jan Barosh Coaching Spa
Comment Commenter Name Company Name

that there is a source where they can get the info and assurance they need.

D: I think this stands out better. Richard Hulkenberg II

I think D is the safer choice - little humor there.

I vote for choice A; simple graphic, direct message.

I think graphic "D" enclosed in a square, and using the word "Standards" is the best label to help 

consumers choose a product off a store shelf that is less harmful to families and to the environment 

than a product without such a seal. -- Also, most people associate the color green with being 

environmentally responsible.

I like the SAFER CHOICE in big letters in the A & B, as well as the format with the green bottom. I like 

the msg in C: Meets U.S. EPA safer ingredient criteria msg..

A .... simple and clear Chip Shepherd

I like choice B best. It shows a house, and is very clearly labeled "Safer Choice" –– easy to see at a 

glance.

I like the bold presentation of A best. Mark Meeks

First choice - A; second choice - D. I like the 'Safer Choice' term (A); but I also favor a label that stands 

out and includes a frame around it and including the web site. Alan Kirk

AI like the shade of blue and wording in A the design in B and the line thickness of the rounded 

rectangle of D Julie Student Savannah 

College of Art and Design

Design D gives the message simply and directly and clearly.

A or B. I like the wording on B better, seems that it's a good idea to include the words 'safer chemistry'. Frances Marsh

A is my choice, It has the words "Safer Choice" and the web site listed for more info. I like the larger 

print for Safer Choice. Michael MCCS

I really like B.

I like A the best. "Safer Choice" is very easy to read from a distance and it uses the fewest modifiers. 

The other labels make it seem like the decision consumers must make is more (too) complicated. The 

clear, simple design of A, with website should a consumer want to learn more, is best.

Katie Bard College

A catches the eye the best Kim Northrop Wilde Productions
Comment Commenter Name Company Name

Version D is clear and simple. 

I like D

Option C. 

I also want info on the label about all ingredients in the product and why the EPA deems them safer 

than others. This goes for food as well as household products (speaking of food, the US absolutely 

should label GMO foods as most of the civilized world has already, stop supporting pesticide-spraying, 

chemical-fertilizing agribusiness and start supporting farmers who are growing crops ethically and 

safely for the long term). 

C is best IMO

Label A: It's a bold, concise design - gives necessary information without too many words. Nancy Jenkinson

A. BOLDER. EASIER TO SEE & READ. RIGHT TO THE POINT.

i feel that C is the best since it's simple and shows what it says and tells you what is important. Karen Murphy

I prefer Design D. I believe this could be used on a wider variety of product labels than the other 

choices. James Dicke

D. It stands out to me. Clear and crisp 

I like choice A. the main message: "Safer Choice" is printed in the darker blue, so easily read and 

recognized. I like the color choice of green and blue for earth colors. The explanation for why this is a 

safer choice is explained most succinctly.

Sr. Mariette Kalbac Wheaton Franciscan 

Sisters

D

A - The words safer choice need to pop out and the website should be included.

A -- because it stands out more. Simple logo, darker, and the words SAFER CHOICE are large and 

catch your eye. The wording below explains why it is safer. 

B -- 2nd because it still has the large words, and the house logo says it is good for people and houses. 

Judith White

I like option D best because it includes the image of a home and a bold border. Teresa

A- Easiest to notice and read and has website Patricia Crimmins

I like either A or D personally

I like "A". But I think the wording is best as, "Meets U.S. EPA Safer Ingredient (or Product) Standards". 

The word "chemistry" and "criteria" being used is a little off-putting. And definitely keep the website 

underneath! 

Mandy Jo
Comment Commenter Name Company Name

I like option B the best. The house with chimney icon and leaves are good. I think "SAFER CHOICE" in 

big letters makes the label more noticeable than C or D. But I like the "safer product" text from D. I'd 

use that instead of the "safer chemistry" text in B. And I'd use the darker blue text. The URL at the 

bottom is a good idea for people wanting to know more.

I prefer A - simplest, the word "SAFER" is most prominent.

D

I like "SAFER CHOICE" in big, bold letters - that sums it up! The border helps it stand out. And I like 

the web site if people want to look up additional details. Therefore, I like option A.

A. Makes things clearer for me. Georgia Braithwaite Jacobi Group

B because it lets people be aware that although it may be safer it is still a chemical product. Some 

people equate safety natural ingredients only such a vinegar or baking soda, not just a safer chemical.

I like option D. I like the words "safer product standards", compared to safer "chemistry" or "ingredient" 

criteria. Also like the border on that option. 

I like the A choice. Bright and clear with Safety big & bold.

Option D; While I like the green in options A & B, the outline around the label will make it stand out a bit 

more. Also, the longer label explains the labels purpose a bit more to those who are unaware of its 

purpose.

I think example is A is best, because it is the most simple. It gives the message in large letters, doesn't 

clutter the emblem and gives the website address. Harriet McCleary

"A" stands out the best. 

I still need ALL of the ingredients listed on each product no matter how minute the amount. I've 

developed Chemical Sensitivity and have to be extremely careful of everything in my environment. 

Unfortunately, I'm finding so many others with various degrees of chemical and food sensitivities these 

days

Please keep up the good work and keep pressure on these companies.

Donna Robbins

Option D is best. Least confusing and easier on the eye. Steven Rhodes

I like a combination of A and B. I like the house around the people in B. I like the darker blue and the 

simpler wording of A. If I had to pick one of these I'd pick A.
Comment Commenter Name Company Name

A. Not everyone has a typical home. Many live in an apartment. The home is a middle class symbol 

and leaves out the urban and working poor. All need to make safe choices for their families. Barbara Tanguma Food and Water Watch

Label A is the easiest to read and best conveys message. 

Label D is my second choice.

Very strange that you'd create two different email addresses. 

Judy Hoyle

They are all inadequate. I have no confidence in the EPA's determination of ANYTHING..nor should 

you. Rise to a higher standard and label it accordingly Tom Rippolon

Choice C because it only says that the ingredients are "safer"- the use of the word "standards" makes 

the EPA criteria seems more absolute than they really are. 

B

I vote for A Don Lahti Beaumont High School

I think C will be easier for consumers to understand.

C: I like it because it says safer ingredients, that seems pretty clear to me. 

A is the best choice, because it really gets your attention, as for SAFETY! Personally, I like D best, but 

it may not grab the public as much. V.E. Kral CARA

I don't trust the EPA to safeguard me against anything. Find a better label, being specific about what 

is NOT or what is IN the product 

B is the best choice I think for most consumers because of the graphics and the bigger and bolder 

SAFER CHOICE words. Carlene Louise Petty University of Louisville

"D" is the clearest as to its text, and draws the eye more readily.

I vote for A but think it might be better if you could make the blue background circle into a house 

(combine house from D onto A). I also like the wording of D but only if it can be in the style of A (green 

bakcground with white words). 

I like C best - for a variety of reasons. Eldon Wedlock

D

Bold Debbie Carpel

I like B. It says Safer Choice in big letters, and then explains below that what that means. And I like the 

house with people in it.

I enjoy working with all of the Shaklee products. They are great and have been around for a long time. 

Save the earth!

A. Safer Choice stands out and is easily readable. May I suggest changing the circle to a house shape. Nancy
Comment Commenter Name Company Name

I like choice C for saying that the ingredients are safer. That should be clear enough to people. Patricia Pruitt

Label D

A

I like D. In considering safety, all aspects of the product should be considered.

A. Best to clearly state it is a safer choice.

Label "A" is best - catches the eye

I like B the best, based on the wording and the "safer choice" that is large. Wish the website would fit 

on that one. Sarah

I like label A best. Safer Choice, with EPA standard and the government web site. I like the house with 

people at the top of Label B and would rather have it on Label A , showing it is safer for people and 

household use. I am a great grandmother and want things to be safer for my descendents than they are 

for all of us now. There are too many toxins in the environment, and babies are born with 200 

identifiable toxins in their little bodies, from the mother's blood. This is completely unacceptable to me 

and the EPA should do more to cut down on pesticides, herbicides, air borne toxins from industrial 

plants. We are poisoning our planet and ourselves.

Patricia Grames

This one is the most noticeable and gets the message across simply. You can tell at a glance what it's 

trying to say.

Choice B my lord pick number B

A - simple, quick.

I like B best because it emphasizes the main point: that this is the safer choice for both the environment 

and for your home. 

However, I think the darker blue that's in the other options would look better. Also, the link should be 

included as well in case the consumer is interested about learning more.

D is it...

B notes "Safer Chemistry" Richard Kurz

Overall I like (A) the best. The dark blue with green is easiest to read. I would suggest changing the 

circle to the house however.

I like Sample A the best. It has SAFER CHOICE in big bold dark blue letters making it easier to see and 

read. The colors are great and speak environmental friendly and safer. The best part is this label is 

more to the point. I love that there is a website included in the design so you can get more facts.
Comment Commenter Name Company Name

my eyes seem to pick up on B. the house symbol tells the message even w/o knowing english. the 

darker field seems to draw my eyes visually any one of them seems fine Cathy King

I vote for D because it seems most all inclusive "Safer Product Standards", has the largest print and it 

gives the website address. Jack David Marcus

D

I like A- easiest to read and I like the darker color. It also has the website on it. B is my second choice. 

I like design B the best. It is informative, and catches the eye. Rachael Denny

I like A because it is easy to understand and provides the minimal info needed to inform. Less is more.

Simple. Clear. Good emotive design elements.

Pick "c". DG van Arsdale

I like B best. Lisa Anthony

B

A) The house looks too busy and unnatural coming out of the plant leaves. Also products won't only be 

used at home.

or maybe C because the shape is more recognizable w/out a box around it or on the bottom. This one 

seems the most glancable.

Brett

D

B

I like choice B in every category except there should be a web address INSIDE the border. Casey Dake

A: Best

Essential wording immediately discernible. Additional info and link present. Frame and color increase 

the visibility. Top sketch of bubble/buyers/leaves helps communicate and recognize the message.

D

I like A the best. It is darker than B and it also has the text box as in B & D. 

A is the easiest to read. I like it!

i like "D" the best; it caught my eye immediately

i am glad to see the EPA taking this action 
Comment Commenter Name Company Name

A

D. I think the larger image stands out more, as well as the border around it. I think it will draw the eye 

and make it easier to find on the bottle.

I like A and D. A combination would be good, the large words SAFER CHOICE but also the border 

around it as it is on D makes it stand out.

I like D. I think the border gives it distance from the product information and the idea of "OK" is better 

than "safer." Warren Ingber

I like option A! It's clear and legible. I want to move quickly and find the info I need on product and not 

have to search to find where this label would be.

I liked the look of A, but the message seemed a bit vague--EPA criteria for what? I like the wording of 

C, but without a border, it doesn't seem as eye-catching as the others. For visual appeal and message, 

I chose D.

B

I like D. Just seems easier to read and that it meet the standards. That is the important part...meeting 

the standards 

I like A

it is clear, easy to read and I like the bolder colors. Lori Beaver

Option A looks less cluttered than the other choices, yet provides the website to get more information 

Choice a is clearer messaging and the elimination of the house outline makes it more universal 

D - gives the most information and the bold colors are good - blue type on white background. I like 

having the EPA website, too. Please consider making the font bigger (similar to C). Susan

I like options A or B the best. I think the "Safer Choice" text needs to be highly visible. I prefer the 

darker blue used on A, but I like the house used in B (instead of the circle on A). I like having the 

website address included, too. I would phrase the part in green to read "Meets U.S. EPA Ingredient 

Criteria." I think since it already says "Safer Choice" above, there is no need to say "safer" again.

David Fox

A is clearly the best. It's in bold colors, large print and it's simple. It has to be visible and very simple for 

the American public to understand. Holly Grigg

I prefer either A or B, equal preference for both.

B wording is clearer
Comment Commenter Name Company Name

My choice is B. I like the big words SAFER CHOICE. Could it say SAFE CHOICE instead. Other wise, I 

wonder safer than what else. I like the fact that this label says it meets U.S. safer chemistry criteria, not

just genereic criteria.

Ann Isolde

A is the favorite choice, its eye catching a appealing. When I look at the logos I go towards A first. Dee

I like choice B the best. Its bold lettering of SAFER CHOICE will appeal more to the average American. 

Just as the symbolic house will help buyers to relate the product to the universal sign of home. Alyssa

Label B. Clean and simple.

I vote for A because the darker color and bolder lettering are easier to read. Putting the House instead 

of the circle would say it's about house cleaning products too.

A Larger letter lets everyone read them 

A

In my opinion, A is the fastest read.

A is larger, simpler and has bolder colours 

A is the best choice of design. Greater contrast in color; shape is the most interesting; easiest to read 

quickly; conveys the idea at one quick glance. Good job and looking forward to seeing it on cleaning 

products asap! Thank you for doing this. 

Nancy Jacques

I like choice A because the Safer Choice wording is bigger and darker! Cynthia Bryant

I prefer D. I like the logo w/the house, people, and leaves, and I think "US EPA Safer Product 

Standards" is clearer and easier to understand than any of the other 3. My second choice would be C. Lisa Petrie Fossil Free RI

A, Looks clean and clear.

I like A because the words "Safer Choice" are emphasized. 

It is important that the product meets EPA criteria, but the idea of choosing a safer product will attract 

more attention.

Arlene Dutschke Ione Band of Miwok 

Indians

Design A. The circular background behind human the figures is suggestive of a global scope, "Safer 

Choice" presented so prominently attracts attention, and the URL allows further exploration of the 

program.

d

Option D.
Comment Commenter Name Company Name

I like C because I think it is clearer with the descriptor 'safer ingredient', but it would be better with a line 

around it like the other 3 have (more impactful). Also the chimney on B and D imply safer for your 

home, which is less clear on C - you think it is the home, but the chimney makes it clear.

Although C and D are appealing, I feel that these will not "grab" most consumers. We are so 

accustomed to intense labeling that it will get lost. The bold SAFER CHOICE text conveys the message 

quickly. I prefer the style of B with the little house which may appeal to illiterate consumers, but the 

website should be included, so if I had to pick on these alone, I would decide on A. Having a web 

address allows me to check the standards of "safer" vs other product. 

Tahsha

I like A, because it has a bolder impact, but I'd prefer the house instead of the circle. Irene Brady Nature Works Press

I like choice "D". It is simpler, uses easily understandable words and eye catching colors. The 

rectangle around it draws attention to it. The house behind the two people figures suggests that the 

product is safe for your home.

Sally Marshall

I like D because of it's wording arrangement including brightness of color. 

I like A but think it should have the house on it or a point on the top to make it look like a droplet. I am 

very happy this is being done. I hope you take my student-designer comments into consideration. 

Thanks! 

Rebecca Kiefer Mount St. Joseph 

University

My eye was most drawn to "B" - but I think it needs the website info like "A" also 

A is best, catches the eye better with word safer. Don

A

I prefer B, but A is good too. Need the "Safer Choice" words. I like A's color scheme and website 

address. And I like the words "Safer Chemisty" in B. Pamela Quigley

I like label A. It is much easier to read and not cluttered with too many words. It also has large letters.

COLORS OF A with language of B or C

I like the "A" design: it is very clear that this is a rating (the words "Safe Choice" show that to me), and it 

draws my eye right to it. Then I look at the test underneath. Sheryl Graves

I feel "A "the best design. Knowing it's a safe choice shown by the bold dark writing makes it more 

noticeable than the others. Having the web address allows consumers to go to a source that helps 

make purchasing decisions easier

D ~ Perhaps it'sjust the bolder blue outline that seems to grab the attention better. Don Anderson
Comment Commenter Name Company Name

B quickly conveys the most information. The words "safer choice" influence the shopper most directly. 

and safety is stressed again in the second phrase.

A - more concise but allows people to visit website 

A. The words "Safer Choice" are prominent. The labels should be very obvious so shoppers speeding 

through the store will notice them. Meeting EPA standards may not be high on some people's list of 

things to look for - the words "Safer Choice" grab the consumer. 

I believe option "C" conveys the message best by offering immediate recognition of the Safer Criteria 

and then provides the epa safer product link too. Timothy Coons

I recommend A.

Things I value in it:

*Web address.

*Simple text "Safer Choice"

*Including "EPA" as text validates the safety claim

Critique: I think the box around the image (as seen in D.) makes it look more like a government label. 

This is a good thing in an era of greenwashing and claims of "natural" that have no legal standing - I 

don't want consumers to think that this label carries no weight. I would have voted for D for these 

reasons except it lacks the clear "safer choice" phrase. I do household hazardous waste outreach in 

English language learner communities using the phrase "safer choice." Including this phrase on the 

label offers excellent consistency. The phrase "meets US EPA safer product standards" is less clear.

Nick Neverisky

I select A as the best design. It is clear, doesn't use too many words, and catches your attention better 

than the other three. 

Option B tells me the most information.

A-simple and clear

I like B

Combining in graphics family and home is good, "Saver Choice" and "Safer Chemistry Criteria" 

provides the most information - my vote goes for "B" with an addition of "epa.gov/saferproduct" 

address.

Grazyna Pilatowicz FIT, SUNY

I like A the best because it is easy to see on a small label. It's a bolder design than B and older people 

can see it more easily than the other designs.

I think D would be the most understandable to the most people. I also like the border.

A. Conveys the msg more clearly - in my opinion.
Comment Commenter Name Company Name

A is my choice of possible designs for a new safer product label. I like the darker blue over the lighter 

blue, and I'm partial to a larger font for the words "Safer Choice." Sandra

B Devin Henry

I like the format/graphic and depth of color of A, but instead of Safer Choice, I prefer the text "Safer for 

Your Health" with SAFER in larger font; with the full text and URL found in D. Dena Gross Leavengood Tomorrow Matters!

C Eric Carlson

I like the rounder look of A and the clear words 'Safer Choice'. Karin Elofson

I like c and d. I like the wording on c but the box around d.

Design A : It has the most clear message 

I like the earth shape best as the products should be safe for Earth not just the house. The colors are 

good choices, the leaves are too. Miriam Wright

I like A it is simple and concise Sue

I like A better. It's eye catching, but not so busy. There is no reason to have a house shape, IMO. If you 

are buying a household cleaner, you already know it's for a house. Laura Ross Laura Ross Design

A

I like D best: blue house with parent and child protected by green leaves. It stands out more with the 

border around it.

The words 'safer choice' stand out. If consumers select these products, then manufacturers will include 

better ingredients to get the label on their product.

So, an easily spotted label will probably have a good market place effect.

Herbert Teitelbaum

I think a would be easiest to spot and includes web address to access more information if wanted Gail Schneider

Design A looks best to me. Douglas Boucher

D is the one I like best. I think it would draw my attention and better explains the purpose of the 

graphic.

Choice A. I like it because it is a bit 'out of the box.' I like it without the house because really it is about 

keeping us, people, safe. Thanks. Lisa

A or D ... the brighter color grabs your attention. The outline does look like a label. Good to have the 

epa.gov web site. ''Safer choice''... is good for a quick grab....''Safer Product'' is more thoughtful and 

meaningful. I do like the house shape rather than the circle.

Jan Barosh
Comment Commenter Name Company Name

I like B. Make it obvious it is a safer choice so the label does not get lost in all the info on the product. 

SAFER should stand out.

i like A. it is striking, bold and says it all. Wendy Wilke

Label A

A. Clear and to the point. Other choices are good but I like brief, bold and easy to read!! Cindy Williams

I choose A. "Safer Choice" stands out much more than the others and is easy to catch at a glance. Tiffin Filion

D is best. A and B look like a generic brand name. D is clean and says it all succinctly.

I like the format of B with the words "Safer Choice" but with the message from D in the darker colors. 

Yes, 'Safer Chemistry Criteria' is more specific but for the majority of Americans it won't be as 

meaningful. It would be even better if you could put "stringent human health and environmental 

criteria" but it is too long for the small space.

Bob Miller Mission College

I choose letter A The Safer Choice is what you see first the rest you want to know but it would be 

something I would reach for to read more about how it is Safer Choice. Kathy Cook Saint Aidan's School

Choice B - because "Safer choice"gets your attention and the "Meets US EPA Safer Chemistry 

Criteria" provides an explanation that is clear. Just to say ''EPA'' will turn some people off so it needs 

the reference to chemistry criteria.

Susan

I believe A is the best choice due to the more bold and larger print specifying Safer Choice. Shelton Jenkins

Version A. The colors are strong and "SAFER CHOICE" makes it clear what it is.

I like A best because it seems brighter, has a bigger font, and therefore stands out more. I would like to 

see it say "Safer Choice Meets U.S. EPA Safer Ingredient Criteria." Nancy

I like design A best. It is simple. It provides the EPA website so I can follow up if I have questions 

about the labeling, etc. The box around the Safer Choice words tells the viewer/shopper that there is 

no other information to look out for. For example, example C doesn't clearly mark the area of 

information and since there is so much writing on product containers, someone might think there is 

information to search for.

A is the best choice, I thought about which would stand out amongst all the other icons placed on the 

packaging and it seemed to be the most stand-out-ish and recognizable 
Comment Commenter Name Company Name

D

Choice A has the clearer graphics that pop out at you and is easily understood

I like D. The bold border conveys an "info added" to the design aesthetics any one company brings to 

its labels. I want something that stands out, jumps out as I scan a shelf. And I want it on the FRONT of 

the package. I almost always have to rotate packages to find the ingredients lists on the back [or sides 

- which side?]. [Pesticides are the rare exception which have the ingredients on the front.] Item, the 

circle in A does not sufficiently convey the Earth. B lacks the URL. And C is like D but without the 

border. 

"Safer product," on the other hand - Oh, youse guise are finally going to test not just single chemicals, 

but combinations too? I mean, we all know that some of these chemicals synergize when they 

combineâ€¦.

Debbie Huffman

I like D the best. I think enclosing the whole design brings the words and the figures together for an 

easier read. I like the people in front of a home with leaves (nature), and the simplicity in the wording 

which tells all.

Georgia Mattingly

A. Simpler design that highlights safety

label A is the clearest message Mindy

I like D. 'Meets U.S. EPA Safer Product Standards" is right out there and easy to read. People want to 

know this information and if it's right there where they can find it, it makes it easier. C Nichols

I prefer design C.

# D.

C - Safer ingredient criteria

I like design A. The text is clear, concise, and active (making a choice) . Also the color is good and I 

like the graphic. I also like including the web site address for people who want additional info. 

The "meets US EPA criteria" is vague. I'd prefer "meets US EPA criteria for safer chemicals". Or in the 

name of brevity "meets US EPA safer chemical criteria".

Frances Cassirer

D is the best

A is the best. It is highly visible and tells who is giving the rating. It does not rely on sophisticated 

knowledge or reading skills to understand its message. Glenda Turck

B is the best. It describes the chemical factor but should be the dark blue instead of light to stand out. 

use the circle instead of the house for B, and add the website. Devin McCurdy

I think choice "A" is the most clear and easiest to notice on a package.
Comment Commenter Name Company Name

I like C best because I think it's the clearest statement. Sharon Rothe

I choose A because the Safer Choice label stands out more than the others making it easier to see to 

the shelf.

C Dwayne Florey

D. The strong house outline indicates this is a family responsibility. The house is where most of these 

products are used. The graphics in D are more visible than in C. Timothy Coons

Any one of these would be fine. I think I like C best, but would like it in a box like D. My second choice 

would be D. A doesn't specify what EPA criteria are met, and I think "chemistry" is somewhat 

confusing in B. I marginally prefer "ingredient" to "product" which is why I selected C over D.

B Joann Pohlmann

The "D" version. Cleaner, and easier to read. Since many of us are questioning EPA standards in 

the first place, ( They seem to be letting many unhealthy products be approved or get under the radar 

in some way since the companies have more money power and influence.) I am not sure how much 

good these will do. I hope the EPA will raise their standards before using these labels. Approval of the 

horrible new pesticide containing chemicals from Agent Orange is just one example -- and approval of 

the neonicinoid pesticides that kill bees is another.

Margaret Henke

Logo C is easier to read, web site is included in the logo. I like the simpler design. Blue on white 

background is superior to white on green.

I like A. B is too light (harder to see in colorful bottles). D looks like any other label--a definitive shape 

like A-C helps to identify the message. I like the "SAFER" aspect of A over C; the writing seems mostly 

the same size in C. I like the two big words in A--that makes it easy to see. Overall, A has the dark 

colors, the identifiable shape, and the bigger words for older folks to read. 

Jill

The wording is better, "meets...standards..." The box around the logo gives more emphasis which may 

call the eye to it and it includes web address.

I like choice C the best. It doesn't have too much info that people won't read anyway. 

Your testing does not seem to be able to guarantee the safety of the product itself, so I would be more 

comfortable with "c" designation, the safer ingredient label. Paul Maiden Mueller

Use "A" by switching the top porion of "C" with the top portion of "A", but keep the bottom portion of "A". 

Do NOT include a chimney image. The "house" without a chimney also suggests a movement up to a 

higher standard, as well as creating some active movement. Richard Mammel
Comment Commenter Name Company Name

Rather than using an image with leaves and people, you should replace them with the profile of a green 

hand with its thumb up. The leaves are trite, as are the figures equating to people. 

D. As this is directed at consumers, it is probably best to plat to a varied audience of people, some of 

whom may be lacking in either English comprehension or science. In that respect, safer "product" is 

more concrete and accessible than "ingredient" or "chemistry," and the website gives people who want 

more clarification the option of researching what's involved. "Standards" is stronger and more 

accessible than "Criteria." "Safer choice" in large print good in one respect: it catches the eye; however, 

it also is rather vague, and could pertain to anything, from insecticide to candy. The bolder blue border 

effectively calls attention to the label, and the larger font also directs the eye to the heart of the matter. 

Options B and C look washed out. If D doesn't work for most, go with A.

William Edelman

I like D. because I think it is the most honest. It is very difficult to trust the EPA when they are approving 

chemicals that are dangerous to our environment and therefor to people. Linda Corbin

I like C the best as I like the house and green leaves. A is also good as it is bold and will draw attention 

to the safety rating.

A. It's bold and eye catching.

D. The picture frame attracts attention. The graphics and wording are friendlier. 

I like D. It looks better and good with the surrounding rectangle. The vocabulary is easiest to 

understand. The picture stands out best here.. 

A needst he BIG print...

Like the picture of humans- Bold Letters- clear statement 

I like B best - simple message and not lost with a lot of other words;

- BIG enough, plain enough to see. Good colors and design.

At first, I thought that design "A" was the best because of it's clarity, conveying ease of recognition. 

One doesn't have to look any further than the words "safer choice". The more I look at them, design 

"D" is a better design, incorporating a "house" background and a statement which 'lists' the standard 

that is met. It seems to convey scientific rigor.

D

I like c the best

I strongly feel that the "Safer Choice" logo is a better way to indicate the safety of a product. Naturally I 

would like to see products that are actually much safer but my vote would be for option B. Theo Oregon State University

Label A pops out, isn't took busy, clearly conveys a safer product, and provides the website for further 

information. It's the design that most spirals to me. Michael E Oaks
Comment Commenter Name Company Name

D in my opinion is the best choice because its message is the most clear. Any body can understand 

what the message is trying to convey while the other options may give people some uncertainty. The 

large font on A and B "safer choice" really stands out and catches one's attention. If that could 

somehow be incorporated into D that would make it that much better. The logo with the house 

background and colors work great.

jmartinez0291@yahoo.co

m

I think D stands out more and is more informative up front 

I bold faced blue outline on Design D, as well as the clear bold faced blue "Meets U.S. EPA Safer 

Product Standards" is succinct and clear. I also appreciate the link to learning more below, but outside 

of the main label box.

D

D - I believe it best conveys the message that this product has met the criteria set the U.S. EPA for 

safer products. Mark Elman

I like option D. It conveys all the information in easy to understand wording. I like the logo in a 

surrounded rectangle; it makes the message more clear. 

I vote for B. A and B are much easier to read and B gives the most information and is clear.

I vote for D. It is more eye catching and this is what is needed to quickly infrom the public of the safer 

product. Corky

A Large print makes it easy to spot and read-brighter color helps it to stand out 

Option "A"

I believe this is the best option because the bold SAFER CHOICE quickly lets those that may not be 

familiar with the EPA standards know the simple fact that the label signifies a healthier and better 

choice for their family and the environment. Also, for those that might want to learn more, a website is 

always good to include. 

Allison

Logo A is the most suitable. I think the darker blue is more eye catching. I appreciate the humans in the 

circle rather than the house because these products will be used everywhere, not just within the home. 

Having SAFER CHOICE large is an asset for both A and B. I like the compact design that A and B have 

and the offset of the white text with the green background, this adds dimension. I like that A gives a link 

to where one can gather more information and find out exactly what the EPA Criteria is.

Margo Fredericks
Comment Commenter Name Company Name

A I think the green strip helps make the words pop and separates thoughts conveyed in the logo. I like 

the link because it allows folks to do their own research if they want more information. I also like the 

darker blue. However I do prefer the house shape instead of the circle. 

D

Simply put, Choice A jumped out at me first. The colors and image in general seemed strongest. Marc Beschler

I like choice B. I think it is the most specific, and graphically captures your attention quicker/easier. The 

meaning is quickly conveyed.

D works for me Lemoyn Salmonsen

D is my favorite bolder but I do like the "safer chemistry criteria" of B.

Option A. Well rounded and clear message.

I like A the best. The darker print in the oval, rectangle outline and print stands out very clearly. I also 

like the web address clearly under it to be able to check what it means. Perhaps change the dark blue 

oval with a dark blue house imprint?

I do like the D choice if it was in darker blue, except that the "Safer Choice" needs to be more 

prominent. Nice job!

I like Label D. It has that label shape to it.

A design seems stronger,more coherent, intact, easier to grasp at once.

D is my choice because safe products are very important.

A

I prefer Option B because the words 'Safer Choice' are prominent and because it states which EPA 

criteria is being met.

A because it's bigger, bolder, and stands out more. Paul Maiden Mueller

I like the "A" label. The lettering is large enough to read. Also, there is a web address that we the 

consumer can contact for further information.

I vote for label "A." It is the most eye catching to me because the colors are bolder, "safer choice" 

lettering is bigger and stands out immediately, & it looks less cluttered. The house and people in the 

other labels aren't necessary since this will be on household goods.

F. Carlene Reuscher
Comment Commenter Name Company Name

B

The larger lettering will make it more noticeable. I do wish it had the web address.

I like the wording of C but the design of A. I feel that C using 'Safer Ingredient Criteria' is important 

since as a consumer I am staunch at reviewing ingredients before I make a purchase. I feel the word 

product doesn't accurately convey the message as consumers need to be aware of what the make up

of the products consist of. As far as color and design they all look nice and as a consumer I'd be happy 

with any of those but I am more partial to A as it's cleaner with a modern look.

Now if all the products were required to NOT test on animals that would be AWESOME!

A - the most clear.

D. "Standards" is a much more meaningful word than "criteria". This label also is cleaner, easy to 

identify and read. Callie Riley

I like C. Not too many words and NO OUTLINE.

Outline makes all three other choices look officious and unfriendly. Marcia Burtt Marcia Burtt Gallery

A

A

biggest, brightest, clearest statement

easiest to read

gives best/most info

Diann

b

I much prefer either C or D because of their graphic simplicity. D stands out a bit more because of the 

border, but "safer ingredient" seems like a clearer, more accurate phrase. Rosemary Bienz

I would like the most accurate description, which would be "C". The EPA is certifying the ingredients, 

not the combination of ingredients, I would assume. If the combination of ingredients is certified, then 

"D" would be more accurate and preferable (to me). 

I like design A - it's bold & when you look @ it - it's easy to read & understand. Sandra McGee Sierra's Haven

Offering "A": Boldest message while still conveying EPA approval. Robert Haslag

I like D because of the house with people and the green base. The logo and the print is clear, precise 

and enclosed in sharp outline. Joann Pohlmann

I like D best.
Comment Commenter Name Company Name

I like A. The box around it is important to separate it from the product media. The large bold letters 

"SAFER CHOICE" catch the eye. The simple circle with a larger and smaller person inside says that 

the product is sufficient for applications in most all facilities (not just residential homes). The words 

"MEETS U.S. EPA CRITERIA" is short and to the point, those who wish to learn more can go to 

"epa.gov/saferchoice".

A

A has dark large print.

B It shows a house and family. I like the SAFER CHOICE. Makes me think safer than the usual 

cleaning products. Uses the word chemistry which implies it is not totally safe/that caution may still 

need to be used. EPA indicates there is some oversight of the ingredients. I wish B were darker in 

color like A, C, and D and encircled with a border like D

M L Baccelli

I like A the best. good graphics, easy to see on a store shelf, conveys the message succinctly.

c

The label doesn't need an outline; it is distracting.

I like the logo combining the house with two people, as it signifies safer home products, food products, 

cosmetics, etc. the colors are "green"-very nice. It seems that the word "ingredient" is a good choiceeasy for anyone to understand. I particularly like idea C-simple, not too wordy, large logo, eye catching 

and to the point.

Susan Reed

I'd choose option A, though I prefer the word "product" to just "choice". On the other hand, "choice" 

might be possible to use in other fields, should the label be shared with them (familiarity makes things 

simpler).

I liked the shapes of A & B. I prefer B overall because it has the word "chemistry" in it. I also like the 

gov't web site under A. C & D just look like a logo, not so much a message.

Does the "safer standard" mean that the product was tested on animals? If so, I wouldn't consider that 

safer for humans since animal tests can't predict safety for humans. I wrote about this extensively in my 

1997 book, Lethal Laws: http://www.amazon.com/Lethal-Laws-Animal-TestingEnvironmental/dp/1856494985

Alix Fano

Label B works best for me. It is the easiest to read, provides consumer relevant information, and I like 

the house symbol.

Choice A has a clean, easily read appearance. The contrast of the darker print on the light background 

is attractive and visually appealing. It is not cluttered, and it supplies the information that the consumer 

needs to make a wise purchase.
Comment Commenter Name Company Name

I prefer design A the most. The words "SAFER CHOICE" are bold and easy to identify. It also contains 

the epa.gov/saferchoice url so people can look up what it means to be a "safer choice". Nadine Sapirman

I like "A" because SAFER CHOICE is easier to read and I like the people graphic to indicate safe for 

humans. Julie Carlisle

A bold colors grab your attention but it might be better with the people in the house rather than the 

circle 

I choose label D. Reasons below why other are not my pick. 

A - "Criteria" sounds vague and the globe shape behind seems lacking a feeling of SAFER partly 

because it's more open or outside and vulnerable.

B - "Chemistry" is fine, but what about other aspects of it's use. The lighter blue with the spring green 

seems wimpy.

C - Again "Safer Ingredient Criteria" is okay, but limits future aspects of product usage. "Criteria" is 

scientific jargon and "not about me". I like the house design, with or without the chimney, although the 

chimney does add a sense of home. The word "Criteria" is a widow and looks awkward there.

D - "Safer Product Standards" gives a sense that more is involved in developing specific and overall 

standards (tested & approved). The box around the design in Choice D does give a more protective 

kind of image. The website at the bottom is easy to find out of the box for more info.

Dave Fisher

I like choice D. Its clear and concise about what standards it meets. The picture indicates that it is a 

safe product for house hold use and around a family, The leaf indicates environmental safety. Even if 

the consumer were unable to read the words the picture could still be understood as an 

environmentally safe product. 

Choices A and B make me ask safer than what other product?

V. Lujan

A

Option D is best. It is clear simple plain English. I think you need to consider the languages of at least

Spanish and French for neighborhoods where the predominant populations do not speak English.

B

I like D the best. It's big and I think it is important to include the web site.

I like A. It has a surrounding bubble protecing the people and no house. It might be better without the 

extra design elements though, and more like C's less use of ink and no surrounding box.
Comment Commenter Name Company Name

I like B. It says it better with the word 'chemistry'. Rocky Dezelle

A, it catches my eye more. I think it will make it easier to spot as well

Design A is may favourtite because:

The darker blue stands out more

The large SAFER CHOICE words make it more obvious compared to the ones where it is written small. 

Most people will not know the icon by heart since there are a million icons for labels and standards out 

there.

I like that the website is there in case you want to know more.

Less least amount of words while still getting the point across, the better. This one does that.

One possible change might be to use A, but with the house, not the circle.

Mitchell Leckner

A - clearer label at a quick glance

B

I chose B John Pasqua

C is my top choice as it is clear that the "safer" part is in relation to the ingredients. The website should 

be included. I prefer the "ingredient" term vs "chemistry" as it seems more basic & common place. 

"Safer Product Standards" could mean anything & it's not clear that they're meaning the ingredients.

Maria

A is clearest and direct

Choice A.

I like the darker colors. I would like the house outline as in choice B. 'Safer choice' really makes the 

label easy to remember.

Callie Schwartz

Choice . A...it jumps out at the consumer 

B

Option C is the most clear choice. 

A

I like c because the text stands out the most.

I like the larger font of "Safer Choice," as it highlights both "safer" and the notion of "choice." Rather 

than simply stating "meets US EPA criteria" that are not necessarily trusted, if this label does mean that 

these products are more scrutinized and transcend general EPA criteria, then I would include that. If 

not, then I would like to send a message to the EPA that enforcement is key.

Carol Savary

I like the house better than the circle. Colors are good, green for a good ecological choice. I like the 

"safer Ingredient" words better than the others (but maybe it would depend on the product. Royal Graves

it's easily A. simple and to the point, few words, but features them over a non-specific graphic. 

definitely A.
Comment Commenter Name Company Name

B Mary Frese

I like the design of B with "SAFER CHOICE", but with the text of D: "Meets U.S. EPA Safer Product 

Standards". I don't have a preference for the URL (/saferchoice versus /saferproduct), but I think it 

should be included in the design.

Eric Fosburgh

I choose "A". the design and wording tell me that it's a safer choice to buy, plus it meets the U.S. EPA 

critera.

My second choice would be "D" because the design and wording is boxed in with the logo inside and 

the wording telling me the product is Safe and meets U.S. EPA standards= all encompassing.

Logo "A" is most readable. For whatever reason, I find it very clear at a glance.

However, I prefer the text on logo "D" (i.e., "Meets U.S. EPA Safer Product Standards") because it's 

more informative than simply writing "safer choice."

John Passante

D

B. i like that it says "safer choice" in large font. and i like the people inside the house. Lori Beaver

I like the wording of design B better but I think the overall design of design D is clearer and more official 

looking. Julia Briggs

D looks best. V. Alexiades

I prefer choice B mostly because of the "chemistry" term. I like the graphics of D---open, large enough 

to read easily and the box somehow makes scanning for it easier. etc. Not sure if others prefer the 

chemistry word but as a science educator I like it's specificity. I also think the email is great addition. I 

am beyond excited to have this happen--simply knowing what I"m buying is really helpful.

I like C for its simplicity.

Label D. conveys both safer food and safer household products.

I like D as it portrays home and people safer with green cleaning products.

I like B, the house, the people, the plants-all in one, and the words SAFER CHOICE attract the 

attention it needs! Ann de Vitry

D

However, everything should be in the box because companies with add crap around the seal to create 

a counterfeit seal if possible.

B

A. It is easy to read and has the website Robert Sullivan
Comment Commenter Name Company Name

"A" is the strongest message - both visually and message-wise. "SAFER CHOICE" is what would best 

interest people in buying a product.

ONE CHANGE - I would like to see the LITTLE HOUSE in the DARKER BLUE IN "A", instead of the 

circle, and with the leaves the same size as already in "A". It ads another good message and is more 

interesting and eye-catching in the design.

My appreciation to the artist - this is a very good, positive design idea and powerful "grabber" to make 

shoppers think!

Shari

D..easy to read, not confused with a product named "Safer" which is not so safe.

None are great, i.e.; dramatic but 'C' is best as containing more key words; ' ingredient' ; also has the 

web-site address should any-one wish to know more. Could do better...... Howard Dillon SAG/AFTRA

A. Easiest to pick right product.

A is the best: clean design, deep colors, important text stands out Debra Rehn

A

Meets U.S. EPA. Safer ingredient criteria.... This label makes it more user friendly, using a little 

more common words.

D is my choice Kyle Peterson

I think the larger house designs are better. Either C or D would also look good in monochrome, to 

reduce the number of colors that need printing, and perhaps be more appropriate to using less 

environmentally damaging inks.

Thank you.

Spencer Cathey

I vote C because it uses the word, 'ingredient' but I would prefer a border around this design to make it 

stand out & more easily seen. Janet H

I like A best because the shape and design see to stand out the best. Judy Embry

I would say Design A would work best. Greg Sells

Choose "A".

D is my choose because I think the wording is the best & the size & color of the wording are the most 

appealing. Christen

I like A - it seems the most official and clean

safer sounds like .. better then worst but not the best 

appreciate the website link, add transparency to the label

although I dont trust anything that sounds government regulated anyways 
Comment Commenter Name Company Name

A

B

My pick is "A" over all.

Ok, so I like the website info, it also has in large letters the "safer choice" it's in your face, with the 

green leaves with adult and child.

Like the darker colors, but like the home outline better than the round ball 

Marsha Lowry

I like A. It spells out clearly and succinctly all of the information we need to know.

D because it's darker and easily seen.

I prefer B. version, because it shows people in a house, which is where they'll use the product, and it 

mentions chemistry criteria, which is more to the point.

A is the best.

I prefer option D. I like the logo bigger and the whole thing outlined

I vote for "D". It not only stands out but, the wording is clear. I like the "Safer Product Standards" 

wording over "Ingredient Criteria" for most households. Does everyone even know what criteria are 

being considered? "D" is plain, simple and immediately understandable. The graphics are very clean.

Margaret Wilson

I like D best, it is clear and bold compared to the other choices. I think that including the epa.gov is 

important and should remain a part of whatever design is chosen. 

I feel words that convey what EPA criteria are is most effective for me. Just saying it meets "criteria" is 

too vague. I feel "chemistry criteria" is most specific, and ingredient criteria is fairly good. I do like 

adding the web address. I feel the deeper color stands out more, as does the rectangle around the 

label, as it does in D. 

I like the bolder blue, contained in the square.

Its important to have the website epa.gov.....

They are all very good but B is the weakest one.

Keep going with a great idea, we need this kind of labeling.

A
Comment Commenter Name Company Name

The larger designs stand out and, thus, more readily meet the eye. The word "Safer" of course is not 

the same as SAFE; however, including the statement "Safer Chemistry" in Choice B would seem to at 

least alert the consumer that chemicals are the concern of the industry and would hopefully prompt 

consumers to research specific chemicals and make a decision based on their level of safety/toxicity as 

defined by the industry. It's not enough, in my opinion, to simply state "Meets U.S. EPA...Standards" 

since I doubt most consumers are familiar with the overall standards of the EPA but may consider 

products safe nevertheless since environmental PROTECTION may inadvertently imply that we are 

"protected" from exposure to chemicals-- which may or may not be the case in its entirety.

Choice A, therefore, does not make a strong enough statement; i.e., the word "criteria" is not enough 

which also eliminates Choice C (that and its smaller size). 

Although Choice B includes the word "criteria," it at least draws attention to the chemical components. 

I'm curious as to why there is no GREEN designation since consumers seem to look for this descriptor 

more often in choosing their products. Using the color green on the label may suggest Green but might 

also for some suggest deception. Those of us who are already committed to using green/safer 

products have for the most part familiarized ourselves on what is or is not toxic and will continue to read 

and research listed ingredients. What I feel is important is to get the message out to your typical 

shopper who is not particularly aware that they should be concerned about the ingredients in products 

they have used all their lives. As to how that might be accomplished eludes me at the moment, but I 

strongly feel it needs addressing.

A because it has bigger writing. 

I like D. because it uses the word "Standards".

I like c. It has all information i like its low key look.

I really like the way B looks best but I also want the web address so I picked D only because it had the 

web address. If you did B with the web address at the bottom I would pick that. Corrine

I think "B" is the best. "Safer Choice" is obvious and legible. Furthermore the lower descriptor gives 

more of an explanation of exactly *what* criteria are being met, should one be interested. And the 

house icon makes it more clear than the "globe" icon that this is a household concern.

Quinn Montana

I like them all. I prefer B but would also like the URL. If that's not possible with B then D is my 2nd 

choice Curt Lansing

Option B most clearly and prominently displays the words safer choice. Safer chemistry also further 

clarifies that the safety being described is material in nature. The people inside the home rather than 

the people inside the circle also tell me that it relates to making your home a safe place. 

B with A's dark blue color

I like the message in D--the EPA should stand for safer products--ingredients alone don't guarantee 

there isn't some scary chemistry that takes place between them. I think the round top of A is more 

appropriate in that we don't spend all day in a house, we all live on a nearly spherical planet, and not 

Shannan Johnson
Comment Commenter Name Company Name

everyone has a chimney. If there is to be an EPA label, it should send a clear message. No one reads 

the ingredients in Doritos or they wouldn't buy them. The message should be about the product.

A

The one that stands out the best is choice "A" Patti Packer

D. Simple and clear. Implies home, family, health. Border holds it together -- doesn't "float"

I like B. I like it best because the words "safer choice" are the first things my eye sees. It makes the 

message come across much more quickly and easily than the ones with smaller type. Ellen J Keiter Ellen's Arts

I like A the best followed closely by D.

I like graphic A best. It is easier to read and comprehend in a glance. Thank you!

I prefer letter A. It easy to read and immediately to the point. Older people, like me, will be able to see it 

because it is dark too. 

I like A best.

The circle at the top seems to the be hugging the family--making it feel like the family is being 

protected.

Ginny Wolter

choice A has bolder graphics and is easily read and has my vote Linda

B. It says it is safer and reminds us that chemicals are in it... it says safer choice which is important. Linda Simpson

B is best

Design A is the most appealing. Although, none of your designs indicate it is safer for people's health. 

Your narrative from the second paragraph indicates it is safer for people's health. This is quite 

extraordinary to me, because I had no idea EPA issued product labels. Are only American made 

products allowed to have EPA product labels? I recommend to eliminate the lofty goal of "better 

convey the scientific rigor of EPA's product evaluation, " and not include too much information on the 

label. Too much information will lead to confusion about the message, dilute the primary goal of just 

getting information out to the public that EPA tests and endorses products. The EPA label provides an 

assumption on the part of the consumer that the product is endorsed by EPA. 

B Rochelle Maloy

A. More noticeable. But make the Meets criteria bit lowercase, it feels like it's shouting. B also works if 

the blue was as dark as the others.

Prefer design A for circle or design B for colors that stand out. 

A or B!!!!
Comment Commenter Name Company Name

Design B is by far my favorite. The "Safer Choice" is very apparent. I think shoppers will be more likely 

to see those words and be tempted to buy something that claims to be safer. However, I wold like the 

blue house to replace the blue circle. The house subconsciously says, "I will be good for your home." I 

would also like blue outline to be expanded to form more of a block like label, as in D, it gives it the 

more official look. Otherwise, I think A is the best choice in terms of looks and purpose.

Option A because the "Safer Choice" is large and it is the least wordy.

I think A stands out the most and will make the biggest impact. The colors on B aren't bright enough, 

and the house is the focus on C and D rather than the leaves and message which I think present the 

product better than the house. 

Vote for D. I like the layout of the design. The box around the entire area focuses attention on this 

item/message. 

Either A or D, whichever is least expensive/ easier to print on products. Just make sure the website 

provided is accurate! The image and text of both of these logos gets the message across, and the 

outlined box makes it stand out. Sorry I can't help to narrow it down more, but I really do think they both 

accomplish the job equally well.

OPTION A.

Thank you.

I would select design A. It is visually most appealing and gets the point across in a way that most 

people could understand. Nancy LaVerda GWU

Option A. I like the combination of bold print and fine print, the bolder blue, and the bounding box. Scott R. Tess

I like design A with the wording Safer Choice: Meets U.S. EPA Safer Product Standards; 

epa.gov/saferchoice David Dutcher

Are you trying to promote safer ingredients or a safer product? A & B are generic C & D are specific. Patty Langston SciWorks

I like A, bolder colors, gets to the point quicker. B is second choice, mainly because it is lighter and 

doesn't quite catch the eye as much. I don't really like c or d, no special reason, it just doesn't seem to 

catch my eye as quickly, not as interesting. When I am buying in grocery store, usually don't have a lot 

of time to stand and read labels, need something bold, eye-catching and to the point. 

Mary Miller
Comment Commenter Name Company Name

Design A is best because it clearly identifies the product as a "Safer Choice" product. Those who look 

more closely then see it is the EPA who gave it the designation. Design B is busy looking, and 

someone has to actually read C and D in order to know what the label means.

B is the best choice because it explains everything on the label without having to go to the internet to 

read up on it. You can also have the website added to it if someone wanted to go read up on it but B is 

the clearest.

Dave Popoff

style B Jacob

C- Don't think the label requires an envelope & 'safer ingredient criteria' is the most readily 

understandable verbiage. 

Label A - simple, easy to read, shape will become identifiable on package.

B - it has all the information I need

"A" is best. I prefer the darker blue font, the clear, simply "safer choice" and "meets US EPA criteria," 

the bounding of the logo, and the inclusion of the website. The house is limiting (institutional buyers are 

key). I do not think you should use the "safer product" term. I may like to see "Meets US EPA Safer 

Ingredient Criteria" for additional clarity, but do not feel strongly about this.

D. Broad range of products; safe for families, and hence, everyone 

I like A or D, I can't decide. On small bottles, A might stand out better because "Safer Choice" would 

be easier to read.

I think option "B" is the best choice. The words "safer choice" draws the eye, and the subtext gives a 

clearer view this product was weighed against other products by the EPA. 

A Greg Birdwell

The house should be included for emphasis on household cleaning safety. The house should also be 

bolded for further emphasis. The bolded line around image D helps increase the clarity of the image--it, 

too, might help with the consistency of the image across all product packaging categories.

Ingredient does not have enough meaning.

Consumers have high awareness of the EPA.

Safer chemistry may distract some consumers, especially if they have a low need for cognition.

Sean Dotson Ohio State University

"B" - The works "Safer Choice" stand out and the wording regarding chemistry helps. Kathy Kearns

D looks straight to the point without hard to understand words for the common folks like chemistry and 

criteria. Gil Antonio Penaranda
Comment Commenter Name Company Name

A Jacqueline Martin

Option D: highlighted border, with brightest image of home/family/plant,

avoids backlash from those who feel resistant to being "told" how to choose. Marvin

I like B or C best, because I appreciate that it states what the EPA standards are that it meets. i.e. 

"Safer ingredient criteria" or "safer chemistry criteria"

As far as the message is concerned, I strongly object to the word "safer". Any product can be safer 

than toxic chemicals, but that does not necessarily make it environmentally friendly and people-safe. If 

the EPA cannot guarantee the safety of the product, the label would convey a misleading message. So 

please change "safer" to "safe".

As far as the design is concerned, I like the "box" of A and the message of C.

Elise Knaap

I like D. Standing about 3 feet away from it, D draws me in to read it, whereas the others don't. Dianne Douglas

D. This one stands out the best and lists it as a "safer product" which any one will understand and 

hopefully buy. Keep up the great work EPA!! Jeff Salvaryn

D - just a better package Michael Marquardt

I like B best - "Safer Choice" conveys the key message simply, I like the home logo better than the 

circle since these are typically household goods, and "safer chemistry" criteria is more descriptive than 

simply EPA criteria. But you have to include the website!

Coby Skye

D

It's eye-catching, and I like the home illustration. Dana Weintraub

"A" succinct makes point very clearly & gives the epa.gov contact info Should however add "safer 

ingredient 

I like A the best. 

B is my favorite including the text and it's clarity to convey the facts. A's image with the family depicts a 

global idea as it looks like the Earth, whereas B's image with the house shape in the background 

indicates 'safe for your family'. I think B should also include the weblink for authenticity to fact check, 

which can easily be done in a retail location via internet device. The term "Safer Choice" is a great term 

to educate the public of the dangers of household chemicals. This is another reason why the house 

graphic is a great idea.

Karen Miller

A
Comment Commenter Name Company Name

I feel that A is most pleasing to the eye and gives a website for more info. Conveys safe for planet and 

people. Donna

Make it big and bold, A is the best choice Richard Howlett

D

I like the "safer chemistry" text in B, but I also like the URL in the others!

These labels do not tell us what "Safer criteria, chemistry, ingredient or product standard" is. State 

clearly what is in it; GMOs, ENMs, cleaning chemicals, or that the food was processed using cleaning 

chemicals. This would include anything containing white flour or white sugar since they are made white 

with chlorine, a poisonous cleaning chemical. Some companies using cleaning chemicals to clean their 

machinery leave traces of it in the food. CA law permits too much toluene in food products, for 

example.

Tom Stevens

Choice A is too vague. Choice B will scare of less educated Americans, and while Choice C is probably 

the best choice overall, some will believe the word "ingredient" means it can be consumed. So, overall, 

Choice D is probably the best.

At first glance, I like A the best. It’s very attractive and balanced. I like the darker blue with the green, 

the big bold SAFER CHOICE (it conveys the message quickly), the box around the words (so you know 

it's all EPA's message and not just other info on the bottle) and there’s not too much white space, like in 

D. But after looking longer, I like the house, rather than just the circle, around the people and I like 

seeing the web address. So if you changed the blue in B so that it’s darker and have it say “meets U.S. 

EPA Safer Ingredient Criteria” and included the web address, it’d be perfect ;) 

Kate

I like selection "A" because it is simple and does not have the house image in the background. I feel 

that whatever location is chosen should be gender neutral and location-neutral. Even homeless people 

need to feel that such a label speaks to them, but the home image in choices "B"-"D" presupposes that 

all Americans live in houses. This is not the case, but those individuals are deserving of receiving the 

same education and not feeling alienated by an image.

Dara Nix-Stevenson

I prefer option A. Safer Choice is bold and easy to see. The web address is present for those seeking 

more information. Tracy Farr

A

I like B and D.

Definitely "A". People need to be hit in the face with the words "safer choice". It's something that nonenvironmentalists can relate to. But leave out the word "chemistry". Sounds scientific and inscrutable to 

non-math types. 
Comment Commenter Name Company Name

Graphically, I think design A is attention-getting, simple and clearly states "safer choice". I like the 

house part of the other designs but this is not very important in terms of the message. Ellen Halbert

C

I like the color and logo.

Would the label give more information about the ingredients?

A. It's clear and concise, therefore should be the most effective. 

Design D would be my choice for the new label.

D jumps out more than C, and both are less hyperbolic than the first two.

"Safer" is a word pandering to the tendency of US residents to be overanxious and aroused to anger. 

"Safer" than WHAT?

DDT? Tsunamis? Thermonuclear explosions?

Please forget the first two stress-inducers and stick to the factual. D ist the best of the two viable 

choices.

Michael McLaughlin

Either 'A' or 'D'. Both stand out well compared to the others, and would look good on almost any label. Christian M Zummer

A is best. It's easiest to quickly read and interpret, it's not too wordy yet thorough, and it provides a 

web site for those wanting more info. 

Also, avoid incorporating a house into the design....I assume that some products would be used outside 

of the house-?-

Voting for #C

Like the darker colors and house/family logo 

I like option D. I think the rectangular frame around the symbol/words is a great eye catcher. I also think 

it nicely conveys the idea that the product is good not only for the environment, but also for families. 

The thing I would change would be to add the green colored background in option B behind the 

lettering in D.

Nick

C

I like A because I can read it without getting out my glasses.

I like A the best because it is the most easily read and easily recognizable. The letters is "Safe Choice" 

are bold and large.
Comment Commenter Name Company Name

D

My first vote was for B, then A. Just going on a visual thing! Nicely done! Michelle Ficken Mental Health Institute

A is the clearest and most concise.

Generally like B. I like larger text for "Safer Choice". Perhaps combine with "Safer Ingredient Criteria" 

wording rather than "Safer Chemistry" Richard Ross

I like D. The wording seems to be easier to understand for everyone, especially those with limited 

reading skills. I like the website info below it. I like the colors and that it is in a square to stand out. 

I would say that one of the others that say "Safer Choice" would also catch people's attention and be 

easy to understand but with the "Meets US EPA Safer Product Standards" wording in the green area. 

I would choose D. But...I like the phrasing Safer Ingredient Criteria better. I think it is very important to 

have the link listed so consumers can research exactly what the "safer Ingredient criteria" are. I do 

think the box around the wording helps to pull focus which is good and the darker blue works better.

Robin Renken

I would choose option D. It shows people in a home and Meets US EPA Safer Product Standards 

stands out best in Option D. David Starr Berkshire Natural

Option D 

I like option d.

A is my favorite. It is a clear message and attracts my attention.

D is my second choice. Nancy Bramlage Mount St. Joseph University

A is easier to read and looks "stronger." Nathan

A

Choice is #A

B

A. No one knows about the criteria??

B. Again, very few know about the Chemistry Criteria C. Better, but still about criteria that know one 

understands.

D. My choice (of the 4) due to its generic quality and use of Safer Product.

Bill Humboldt Watershed 

Council

I like A the best. The layout is clean, easy to read, provides all the neccessary information without 

being too verbose ( like C and D), and I think it will be easy to spot on different products.

I like B best altho D works too. I like the idea that the chemistry is safer. the product is kind of vague. 
Comment Commenter Name Company Name

d I like the word standards better and in closed in a box sets it apart and I think the house makes it 

easier to see. I also like the address under the box Jo

A is best. Easy to read, large & colorful enough to catch person's attention.

I like option A. It boldly states "SAFER CHOICE" then gives the website address to find out more. I 

think the darker blue stands out better. The circle behind the human figures suggests its safer for 

people and our environment (Earth), not just safer for humans in a household.

I like D best. The border helps, and having a website link is good. The Safer Choice term may be too 

much of a value judgment. 

I'd like to see the words in design C with A's Safer choice logo.

I don't like the colors in B. I prefer the bolder colors in A, C and D.

I prefer the large "Safer Choice" words in A and B to the lack of them in C and D.

Overall, A is the strongest design, with or without the URL. But I also wouldn't object to a version of A 

that incorporated the house or arrow shape.

Keith Ammann

I like D. More graphic, less wordy, more simple & clear. The picture of family implies safety without the 

large "Safer Choice" text, but also includes "EPA Safer Product Standards" below it. The picture can 

be read despite difference in languages.

Design A: is the easiest to read, stands out Edward Rengers

I prefer "C" because I think it explains why its a safer choice by adding the word ingredient. I think we 

would want people to understand WHY purchasing the product with that particular label would be the 

safer choice!

Karen Earwood

I like option A. Safer choice in dark blue makes it pop out more. Using the phrase safer choice is 

important because it helps consumers understand that all of the other options are NOT safe.

I like C. It gives more information while speaking to all levels of education. 

Option C

Uses the least space

Explains logo

Includes website

A Lynk

B, explains it the best/ would be the least confusing; also easy to read and understand 
Comment Commenter Name Company Name

I like the words SAFER CHOICE (dark blue like A) and then the green part below sectioned off. But I 

like the graphics on Choice D, but I would make the house part smaller with the words Safer Choice 

(like in A) but with the wording on D--Meets US EPA Safer Product Standards and I like how it is all 

boxed in.

Bea Morvan Mary Lee Clark 

Elementary

A - I like the simple design, colors, graphics and url. It catches the eye and is easy to understand Liz Keegans

I vote for D

Clearer with all white background. 

"product" is universal terminology; "Chemistry" is confusing and a little scary for people (like me) who 

didn't like chemistry in school (I was an art major :-) "Standards" seems greener

Judy

I like the look of A or D but I prefer the words on 'D'

Choice A

clean, visible, includes web site link

A is the best one new label - it is easy to read, clear and concise. Deborah B. Friend

I like choice A. It includes "safer choice", is surrounded with an outline and provides a web address for 

more information. J Kersey

I like choice A, because the large and bold SAFER CHOICE logo catches my eye. I like option C, 

because it states that the product meets Safer Ingredient Criteria, which I believe many people would 

understand. 

Maybe you could combine the two, options A and C. The resulting label would be both eye catching, 

and self explanatory. 

Lori Kegler

I prefer B because it specifies "chemistry," and that has been the chief problem of consumer products. 

We haven't understood what these products contain and whether they are harmful. B draws attention 

to "safer choice" with large letters. Why they're safer follows immediately in green section. Just add the 

epa.gov/safer product address to provide access for further information.

I prefer label 1

They all would be good choices. I like "D" the best.

Option A - eye catching

Simple way of identifying safer products for buyers Gloria Maese Boral Stone Products LLC
Comment Commenter Name Company Name

Design D is my choice. The box isolates the logo & text making it stand out from other labeling 

contents and easier to spot. It is important to have the EPA web link accompany the logo--would you 

consider lengthening the box so that info appears inside the box instead of outside? Thank you. 

Elisabeth Carroll

I think the box around D might make it the most obvious. I think it would be good to use either the word 

ingredient or chemistry in the label. Without that, people could imagine lots of reasons it is safer. I like 

having the web address below for similar reasons. If people assume it just isn't going to burn their skin, 

they might look and find out it doesn't hurt the environment either. I also like how A and B have the 

large Safer Choice with more in smaller text below. I think B might be my favorite if they can't be 

tweaked because of the box, safer choice, and I honestly like the lighter blue. It pops more here, but it 

might not on certain bottles.

Cori Bishop

Choice A. It is the most visible and indicates a global prospective in the graphic... Sr. Joan Agro Sisters of St. Dominic

D. I like the blue box on outside and the fact that the EPA safer product standards is in larger type.

When I'm label reading, I try to look quickly. That makes the "safer choice" large text designs better. I 

prefer the darker blue letters as they stand out more. I also like the URL so you can find out more.

I like D the best. The border, bold color, house, leaves and clear wording 

Design D has simple language and the image conveys it is safe for people, the home, and the 

environment.

Choice A catches attracts my eye more easily than the others. I like the design. I like the words SAFER 

CHOICE being big and bold. Bridget Pomaville

A James NPS

I don't understand what the difference is between "safer chemistry criteria," "safer ingredient criteria," 

and "safer product standards"....so I chose option A. Then again, one of the other options could be 

more specific....but I don't know which word is better for the public. 

A is best, Safer Choice is in bolder color and those are the first words the consumer will see. It has a 

bold outline that draws the eyes to what's inside. Marsha King

I think B is the best choice. Both A and B are better than C and D for being immediately clear, but 

"safer chemistry" is more definitive as to what the criteria implies, and is therefore more trustworthy. 

I am a medical writer by trade.

Elizabeth Robson

**D** At first I liked the words "safer choice" but then remembered how multilingual our nation is 

becoming, so a good image/picture would be better. I do like having the URL for more information on 

there, because the first question after reading "meets US EPA safer product standards" is "What are 

the EPA's safer product standards?" and folks can pull that up on their phones right there in the store. I 

Paula Ryburn
Comment Commenter Name Company Name

also think "product" is a better word choice than "chemistry" or "ingredient," and "standards" is better 

than "criteria." I like the house as the back image. I especially like that you are using "safer" instead of 

"safe." People are (should be?) wary of absolute guarantees, since there really aren't any. Thanks for 

asking for our input!

The words SAFER CHOICE stand out, so are immediately noticeable. Bolder blue is also easier to 

spot. Using "safer ingredient" will be more understandable to a wider group of consumers.

Vote for label D. It has the best visiual and to the point information Steven L. Beumer ST. John Evangelical 

Lutheran Church

I think option A is the best one. "Safer choice" should be the main message, and in option A that is the 

biggest part of the label. Also, the colors are darker in A than in B, making it more visible.

I like the look of D the best--the family in the house is great, it uses the darker blue so it doesn't look 

faded, and the border around the design seems more official and less likely to be lost in a visual scan 

of a product. However, I like C's wording: Meets U.S. EPA Safer Ingredient Criteria. As someone who 

researches pretty much everything to ensure I'm buying the safest possible option, 'A' doesn't sound 

convincing. Just meeting EPA criteria doesn't sound exclusive enough. Meeting 'Safer Chemistry 

Criteria' in option B could potentially dissuade people; even though everything is chemistry in some 

form or fashion, many mistake "chemistry" for meaning (harmful) chemicals. The 'Safer Product 

Standards' of D sounds vague. The 'Safer Ingredient Criteria' immediately caught my eye. I would pick 

up a bottle to peruse it. Admittedly, I'd probably still do research on it, but the word "ingredients" is 

specific and applicable, and they're not just "safe" (which, through all the greenwashing going on, 

most people are confronted with daily), but "safER," which implies that these are recognized as being 

BETTER. And we all want better alternatives.

I like B the best but I think you should add the website below like on the others. Second choice would 

be C. Hollis Mehl

Choice A seems to convey the appropriate idea. Carol McGarry WVW School

A or D

Keep it simple but needs to show that there is rigor in the criteria......

Is Safer the best word choice???? Is it not then safe? Just safer? Where is the safest?

C Easy to read with all needed info

I vote for "A." The graphics are clean, bold, and suggest the planet or a household with the circular 

background. Good to include the web address so that consumers can research the criteria if they want 

to. "D" is worst. It perpetuates the chimney in our icon of a house. Since we have to avoid burning in 

chimneys to protect the air, it's better if we stop using it in our "idealized house" picture. The house 

itself is a bit problematic. It normalizes houses as the standard dwelling and that's just not the case 

anymore. It suggests, like it or not, a middle class lifestyle that is less available for many. The circle 

can suggest any household or even the earth. It's versatility wins. The wording of "B" is best because it 

Joanna Straughn
Comment Commenter Name Company Name

best explains what the seal means.

D Label seems to me the better because it attracts the eyes to the bold shape square and the inside 

information. Minerva Cartagena

I like the cleanness of D and the outline makes it stand out more.

The white in the green of A & B is harder to read.

I like "D".

I like option A. It is more clear and concise at a glance. It reflects recognizable images and phrases 

with a bolder color selection. Option 2 would be D Pamela Dumm Jefferson Community & Technical Col

A

I like "A" best, but prefer the house in the background, with the bolder color. Terri Cross Hendry County Waste 

Management

I like C & D best. Something about being enclosed by the blue square in D makes it look like an official 

stamp of approval as well, but the lack of the square in C accentuates the cute little house & people. I 

like both the "safer ingredient criteria" language and the "safer product standards" language. As a 

consumer, both would make me feel more comfortable about buying the product. So in sum, I like both 

C & D about the same.

Alison Kurth

D is my choice the box makes it appear to be secure for family and environment. Mary Bartusis

I prefer "D"; it's artistic, eye-catching and still gets the message across with a symbol as well as words.

B seems the clearest for the general consumer that it is safer and also mentioning safer chemistry on 

the label without requiring going to a website.

B. Softer color, the 'frame' around the text is nice. 

D

It is simple and direct. The frame around it draws attention to it and it is the one I think that drew my 

eyes to it first. Kate

A. makes the most impact. They're all nice 

"D" combines all of the elements, with the easiest language.

I like D the best. The out line border is more define. Stands out more.
Comment Commenter Name Company Name

Option A. It says what it needs to say boldly and simply; the others are not impactful and too wordy.

A

I like D the best. It includes the website and the words "Safer Product Standards" are mostly 

understood by everyone. However, I also like the words "Safer Choice" in large font such as in 

examples B and C. The large words on the label would attract attention. I don't like C at all. It's 

awkward. I guess it's a toss then between A and D, D being my favorite.

Good work there!

Karen Holleschau

I favor design B but using the darker blue that was used in version A. From a design aspect I like A 

better, but think it would be improved by using the house version of the logo rather than the circle, and 

by using the text that is in B referring to the "safer chemistry" aspect. I think the emblem has to have 

the bold "safer choice" so that consumers are aware of what it represents. So C and D are not as 

good. Not everyone is going to immediately recognize what the symbol represents unless that "safer 

choice" is the clearly stated.

Kerry Parslow

I like "D" the best. I definitely think the darker border works better. I prefer the wording in "D" also. It 

conveys that there are standards and tests needed to use the label.

Actually I prefer a combination of A and B. I like the house of B but the darker colors and website of A. I 

believe using "Meets U.S. EPA safer chemistry criteria" is confusing to the vast majority of Americans 

and keeping it simple is better with "Meets U.S. EPA criteria".

C and D again is confusing with the concept of "safer ingredient criteria" when it's possible to keep it 

simple with "Safer Choice".

One caveat to my opinion - I am a secondary reading coach so I spend my days with students and 

parents not reading on grade level.

Sherry Walsh Clay County Schools

Design: definitely D.The heavier dark border and high contrast logo make it simple and easier to see. 

Content: What is the truth? is it (all) ingredients, chemicals? Since the EPA has pretty low standards in 

some instances, I think a specific description would be helpful.

I like A. the best. It gets its message across the most quickly and when shopping that will be critical to 

customers. I think the official EPA logo would be good to add possibly. William Anderson

C More explicit. Gives you a limk.
Comment Commenter Name Company Name

A is the clearest choice especially since the icon will actually be much smaller. The large bold type 

face in dark blue reads best for the SAFER CHOICE logo. 

The "Meets US EPA Criteria" also looks better with the green background.

If you could fit the word "chemistry" in with that line, that would be more specific.

The house icon is nice but the parent and child in the bud clearly communicates the message.

Good ideas to keep the epa.gov/saferchoice web address there too!

It is great that the epa is doing this. it helps separate the wheat from the chaff.

Now we have to work on labeling GMOs so that we know to avoid those!

Diane Gnagnarelli Saint Ann's School

Shapes are good, I don't like A as it is missing the house. I like B best, simply phrase, not too wordy. 

Probably need the website info below. BC Newkirk bGrnR.me

My vote for A is based on the bold "SAFER" etc. That's the reason for our choice. Jan Fletcher

A. SAFER CHOICE very prominent. Includes url so people can get more info. Alternating colors at track 

one's eye. Good examples.

(I do like the house behind the silhouettes, so if chemistry criteria was left off & url included, I'd choose 

B.) 

Maggie

c

LABEL GMO CONTENTS ON FOOD PACKAGING.

I PREFER LABELS LISTING SPECIFIC CONTENTS AND WILL MAKE MY OWN DECISIONS ABOUT 

WHETHER OR NOT AND HOW TO USE THEM.

Rife

B is the best choice. It is the clearest of the chioces, and it gets the information across at a glance.

A- stronger message, simple

A. It's the boldest and clearest of the four choices Susan Rubinsky

I prefer option D.

I prefer the wording on D (it seems simpler and more direct for the general public) I prefer the graphics 

on B 

I like the words Safer Choice large and easy to see as in design A & B. 

I like B best. The Safer choice in large type delivers the main message. 

Prefer C but with the border of D.

Sorry I work in large scale fair enviroments doing education presentations and words like criteria scare 

people. even product standards will baffle many. D is the one dumbed down the most but go even more 

common denominator 

I like A the best because safer choice is so prominent, however the part underneath in green is harder 

to read and needs more contrast or upper and lower case letters.
Comment Commenter Name Company Name

D would be my second choice.

I like "A" because it really stands out the most, but would prefer the wording, in the green space, to 

read "Meets U.S. EPA Safer Ingredient Criteria" 

The words "SAFER CHOICE" really got my attention. 

Uta McQuade

I like A. The darker color makes it stand out. The words "Meets U.S. EPA..." stand out so that you see 

up front the value of the product. 

I vote for "A". I like the darker lettering and the combination of the writing and picture. Looks great! Kimberly Frey

First choice is D. Best wording to understand what label means Elizabeth McDonough

A is perfect. Olga Jimenez Puerto Rico Department of 

Education

I think "D" is the best design--easy to read and eye-catching! Elizabeth Gutman

A

This one jumped out at me the fastest.

I think A is the best graphic. I like that the globe is in the background and at the top. If we take care of 

ourselves properly, we will take take of the Earth too!

I like "A" .

D is best. The word 'standards' is probably better understood than criteria. It is bold and easily seen 

A. Straight forward. Informative

D, like the prominence of the green leaves, border makes message clear and easy to read. 

C -- seems to me to best explain the reason for the label.

A is the clearest!

I like the leaves/people; if this is only for household stuff the house is good but if it includes garden and 

workshop items then the circle is better - maybe? the house does make its point about "close to home".

Yes website. Safer "product" is simpler than "ingredient" (since they are rating the whole product) (and 

"criteria" is a big word... don't want to scare people off), and "product" is more accurate than "choice", 

as I stand looking at the shelf in my mind, since there may be several w/ same label.

So I guess I like D best.

Virginia
Comment Commenter Name Company Name

I prefer both Safer Choice wording designs as they address specifically why to choose. I prefer the 

darker blue of Safer Choice A but I prefer the added words "safer chemistry" in Safer Choice B. Safer 

chemistry is the important criteria EPA is using and that stipulation is needed. 

So: I prefer a combination of A and B. Thank you for this!

Susan Clemens

Wording in A. House image in C & D. Website a A. 

A. has best impact from a design sense Brian Skowron

D is good Adnan Khan

Design A is my favorite.

A. Color is richer. All info is there. Safer is in in larger text. Jason Fish

D

..for consistency of statement and website

I like "A". It stands out the most and gives quick information. Sakura Vesely

I like A the best in every way except it doesn't have a house, which helps clarify that it's a household 

product. I'm not sure I like the two figures, though; it looks like it's supposed to be a man and a woman 

but that's an old-fashioned expectation about who would be in a house. I guess it could be a parent and 

child, but given the relative sizes, I assume it's a man and woman.

I like D the next best, but I think the huge "SAFER CHOICE" of A and B is more attention-getting and 

conveys the right message instantly. 

I like the stronger colors of A and D better than the paler B.

I don't really like the design with no outline in C. 

It's good to have the website on the label.

I like the bold border around option D because I think it would be easier to find on a package than 

would the other choices. Although the circle in option A is pleasing to the eye, the house brings in the 

cleaning aspect and jogs the memory, along with the leaves and family, about the meaning behind the 

label. The lighter blue in B and the borderless option C look like they might be easily lost among the 

clutter of claims, etc., on a typical product label.

I think that the large words Safer Choice is good so I like B best but I would like to see the blue as dark 

as the others. Charity Moschopoulos

I prefer the B, because it's clearer to everyone that that product is safer for them, their family and their 

planet!
Comment Commenter Name Company Name

I like C the best because the average person understands the meaning of safer ingredients compared 

to the other statements on the other logos. Good color scheme that would be easy to spot on a 

product.

Kimberly Wiley

A. Its clearer, and the circle also represents the planet. Also just in case you dont know what this is all 

about, you can fine the address easily for further information. Oladipo Ogundipe Think Aloud

I like version A. I think the round shape symbolizes security better than they pointy house shape. I like 

the "Safer Choice" in large caps for quick, easy identification. I like the cradling green leaves, and the 

inclusion of "epa.gov/saferchoice," which sounds slightly better than "saferproduct." 

Susan Brown

They are all good.

B is the best. 

A and B make a stronger statement

with Safe Choice in larger letters.

A prefer "A", simple and clean, yet contains site for more info. Suzi Nash

D. I like the box around the design and it has the epa.gov address

I vote for "A". I am a graphic artist myself and feel that it is important for the text to read easily and 

quickly in this circumstance. "A" is a nice balance between icon and text as neither dominates. It 

actually looks more official while looking user friendly. That's my choice and I'm sticking to it!

Rhonda Dooley Dooley Graphics

I like D best. The wording is simple and easy to understand. The richer color is best for being noticible 

and easy to read/see. With the border around it allows the symbol to be printed on a dark background, 

leave the inside white, and not compromise the printability.

I like option A the best. It is simple and clear, especially compared to the others which are too wordy. Mark DuRussel

I like B or D best.

NONE OF THEM... LIST THE INGREDIENTS AND LABEL GMO OR NON GMO.

THOSE LABELS TELL NOTHING ABOUT CHOSEN TO NAME AS SAFE INGREDIENTS AS THAT 

DETERMINATION IS DECIDED BY OUTSIDE CONTROLLER'S OF THE EPA WHO PUT FORTH 

THE ARGUMENT TO HIDE THE INGREDIENTS IS OKAY .

A is my choice
Comment Commenter Name Company Name

Colors are great! The less writing the better, we have so many labels to read now. I like the idea of the 

little house, but circles and roundness give a warmer and friendlier feeling. I like number A. Katherine Wuthrich

A - layout/logo is more appealing;

D - text is more appealing

My favorite is A. The colors are brighter and more "eye catching". The design is "cleaner". Less to 

read. LESS IS MORE. Shirley Armand

A

I liked D best! It's simple, easy to comprehend and the wording is simplistic!

D because it says family, home and green. Its strong rectangle looks like an official seal. Its colors are 

strong. The other white letters on green do not stand out.

D is the best label. Alice McGough

C

A because it is easiest to see/read

I like D best because it highlights official US status. Karen Larson

D- just seems to be a direct easy message! Diana Adamson Boys & Girls Clubs of the 

Twin Cities

I would go with A Mary R

I like D best. The "Safer Choice" slogan is too easy to confuse with other, possibly misleading slogans. 

The border on D gives the label definition and the language is less sophisticated (read: more 

accessible) than the language on C. 

I prefer design b. The color seems to stand out more to me with the additional green on the bottom. 

I like C because it has the image of the home, the website, uses the words safer ingredient.

A is clear simple easy to read at a glance. Americans are becoming anti science despite daily use of 

its resultant technology. Robert Haile

I like A the best because it is easiest to see and hence read. It's big and bold. Keep it.

D It is simple and clear. Carol Fordonski

D

"A" is the best choice, best color and most attractive. It caught my eye the quickest!
Comment Commenter Name Company Name

I like the symbols. I think D is the best choice because it is simple, and easily recognized. Even if 

people have limited skills, the can still see by the symbol that it is safe. Green leaves are easily 

identified as a eco friendly, the house represents the same and shows that it is a safe product for your 

home and family. It is simple and to the point. I would keep the green leaves, but go with a brighter 

color for the house....these 2 colors together seem to seen on many products. Orange is a great bright 

color for the house!

Melissa Balzen Galm Elementary

Design B- eye-catching and appealing whether or not the environment affects your consumer 

decisions. 

Visual: I feel that the house shape is a more effective image than the circle; the presence or absence 

of the chimney feels visually irrelevant (but its absence would save ink). The style used in options A 

and B (i.e. the box with the thin border, not encompassing the house portion) is more appealing than 

the subsequent choices. The white text against the green background shown in A and B is attractive, 

but I believe the use of blue text against a white background would still prove this design to be better 

than that of either choice C or choice D. The darker blue makes the image more striking.

I think that the use of the word 'Ingredient' is more powerful than the other text options, although the 

inclusion of the word 'chemistry' would be next best. More significantly, 'criteria' is a much stronger 

choice than 'standards'.

The URL should definitely be included in the label.

I think B is the best of the options. The words Safer Choice need to be big to grab attention. The words 

"safer chemistry criteria" is clearer than "meets EPA criteria" though neither is the best possible. Why 

don't you combine the slogan from D with the colors and layout of A then you'll have a winner.

Pam Ramirez

design A. Larger print is more likely read. the less words, the better. Frank Belcastro

I like A because it stands out the most by clearly stating "SAFER CHOICE" and then putting why 

underneath. James Losada

I prefer option D, which stands out clearly, drawing the eye. A also does a good job of this, but D's use 

of a house image behind the adult and child really conveys the idea that this product is safer for your 

home and family. Nice job!

Heather Nelson

I like the ones with the largest "safer" text. Having the website readily visible is important too. Betty Leonhard

C. The house makes it seem family friendly and it states why it's safer Michelle

A looks best to me, because it's simplest. The colors are fine. Melvin Woody

Option A stands out and the "SAFER CHOICE" communicates very clearly without having to read the 

fine print. Arlene Malkin

"A"- easier to read and the green signifies earth-friendly Tye Block
Comment Commenter Name Company Name

I like B the best

B graphic caught my eye right away. But the darker blue color also caught my eye which B does not 

have! Those are my thoughts, thanx for asking! Michele

I like example C in the picture above. The graphic image above and the text below. It catches my eye.

At that time, I can read the text below. John F. Kohler

Combine D's graphic with Safer Choice of A and pea.gov/safer product of C.

I don't think either criteria or ingredients are good choices for the text. D's graphic is brighter and 

outlined but I think Safer Choice in big and bold letters is both more compelling and more visible.

Elisabeth Burton

A. Easiest to read and nice clean design.

"A" works the best for my tired 67 yr old eyes 

A.

I like A. It is clean, I like the circle over the people - softer than the house, with the nice border. I am 

certain the government would prefer D because it fits into a nice "seal" like shape, but I still prefer A. 

Having the "Meets US EPA Criteria" in Green makes it stand out more as a green product.

Renee Weinberg

Design Lines 

Business/Sierra Club 

member

A

I like B but to say meets safer ingredient criteria.

The most important info is very easy to read I vote for choice B

B option is the best. While the picture is useful on all, it isn't specific why there are people in a plant. 

Having the words "Safer Choice" as well makes it clear what the label means. Including meets US 

EPA safer chemistry on the label gives people something to think about. People may wonder why 

other products don't have the label and perhaps they would look closer at the chemical make up of 

other items.

C

Vote for choice A

I definitely prefer a border around it and the darker color.

I like D, where the border is around the whole thing better than A, however, I like the "SAFER CHOICE" 

phrase -- perhaps it will catch on like ENERGY STAR. In that way I like A better.

I think including the website is an excellent thing to do as well.

Michelle Robinson

I like B the best. I like the lighter color because it stands out more and I also like the border which 

gives it the feel/look of a badge or seal. I also like the house graphic because we all want to feel like 

we are safe in our own homes. Finally, I like the use of the word chemistry rather than words 

ingredient or product. Chemistry reflects that active nature of a cleaning (or other chemical) product; 

ingredient & product are more static words that have a broader use in the marketplace (e.g. ingredients 
Comment Commenter Name Company Name

can be found in a food product) 

I like B best because it is easily seen, explains readily what the label means, and is attractive. Ken Burleson

I would choose "D" due to the eye appeal, information included (web site), and terminology (safer 

product). I feel the general public would most easily relate to it, and are likely to go to the web site to 

find out more information.

none of the above at this time

DFE must fully comply with all EPA guidance on green labels, prior to designing its own designs above 

are misleading: DFE criteria are "flexible' or intentionally vague so 'meeting' them does not have a 

specific meaning 

I like choice "B" because the house and the people indicate that these are products designed for safe 

use in the home; it clearly states "safer choice"; and it states what kind of standards there are.

I like A the best. The words Safer Choice are more readable. This label catches the eye more. Al Sundby

I like Choice B the best. The words "Safer Choice" jump out at me. The inclusion of the house gives 

me the feeling the product is safer for my home and family. The circle alone doesn't give that feeling to 

me. I also think the simple description of why this is a safer choice is all I need to know. Speaking for 

myself, I highly doubt I will go to a website included on the bottle under the label, so it doesn't seem 

necessary, especially if it means you don't have room for "safer choice". I like the color selection. It is 

in keeping with the WaterSense label colors, which brings continuity throughout your labels. I also 

want people to start thinking about being "blue", too, as opposed to only "green". I think water is 

important enough to get its own recognition, possibly with "blue" products. But that is another story...

Laurie Loftin

I like A. Has safer choice and fewer words. Great logo!

I like D. It shows both people & home on the logo. I also like the fact that it says "standards" instead of 

just criteria. Standards implies much more than mere criteria. 

I also like having the web site listed below.

Sue Fair Trade San Diego

I choose B! I like that it mentions the chemistry, noting that the chemicals in the ingredients are actually 

safer and it's not an arbitrary greenwashing technique. I also like that the words "safer choice" are bold 

so that consumer see it easily. However, I would like to see the EPA's website on it as well so that 

consumers again can look up the validity of the label and what it means. 

Clark University

I think "A" is the best choice because it says, in large letters, "Safer Choice". I think it's also very 

important to include the URL so people can learn more about the criteria if they are so inclined. 
Comment Commenter Name Company Name

I believe design D is the best. The logo is the nicest looking to me and the wording best conveys the 

message of a safer product more than the other three logos.

Like the Energy Star and Organic logos, the most important part of these new logos will be if I can trust 

that labeled products are rigorously evaluated or held to a very high standard. That being said, I like "A" 

the best.

David Mellor Virginia Tech

The A. choice is most definitive, without being distracting.

I vote for Option A or D. They both seem easy to "official" yet are easy to read (which is not always 

easy with a government issued label!). The blue and green colors are good for "clean" and "safe." I like 

the house as part of the icon in Option D, provided all products are household cleaning products. 

Otherwise the logo for A seems good. Adding the URL is also nice so that I know where to go for more 

information about what this label actually means (provided the information on that webpage is clear and 

helpful). Overall, great work and thanks for asking for feedback!

A

I choose A. It's simple wording, picture, and large SAFER CHOICE altogether is more pleasing to the 

eye than the other 3 choices. The coloring is better than B. I don't like the house encompassing picture 

for B,C, and D. And I like the soft border for A, rather than D. and the coloring for A rather than B.

So I choose A.

A

I would choose D! I like how it communicates the importance of safer chemicals in the household. Aurora DiFiore University of Mary 

Washington

I believe that option "a" is the strongest option as it is well organized, the colors are easy to see and the 

strong claim of "safer choice" is prominent. I also prefer the family inside of the circle a it fits better with 

the rounded rectangle and leaves.

I actually like a hybrid. I suggest using the template from Design B and keeping the "Safer Choice" 

slogan, but replacing "Meets U.S. EPA Safer Chemistry Criteria" with "Meets U.S. EPA Safer Products 

Standards" from Design D. The "Safer Choice" label is much more effective that just the icons offered 

in Designed C & D. The reference to "Safer Product Standards" is also much clearer to the consumer.

Brian S. Phinney City of Biddeford

I'd like to see a combination of "A" and "D," specifically:

1. Use the picture logo from D, sized as in D and using a "house" background instead of a circle behind 

the figures.

2. Use the thickly-lined blue box around the entire label, as seen in D, not just under the logo.

3. Use the text and graphics (white and green sections) from A, especially the words "SAFER CHOICE" 

rather than the word "product." Use the word "choice" in the web link as well. I think "Safer Choice" is 

better for a number of reasons than is "Safer Product."

2. Under "Safer Choice," instead of "Meets U.S. EPA Criteria," use the words "Meets U.S. EPA Safer 

Product Standards." (Here I think the word "product" is okay, or you could use the word "Ingredient 

Criteria."

Mary Ann Trulli
Comment Commenter Name Company Name

Thank you for the opportunity to weigh in on this.

I like the design of c and d. And the wording of d the best. It will need to be very simple, eye-catching 

and clear. 

People are overwhelmed by the amount of information, that most of them have no idea how to 

decipher, that a clear label like this is a quick way for those who are concerned to i.d. the safer item. 

Kate McLaughlin Prince William 

Soundkeeper

I like "D" the best. It's clearly recognizable, attractive and simple. The leaves symbolizes 

environmental friendliness and the figures in a home symbolizes family health and the home 

environment. This was not an easy decision since all the designs are good. 

Nina Bailey

B

Option "A" is my choice! This is the clearest label (to me) and would be something I would look for. The 

others are a bit busy...I might not be apt to stop and read them. "B" is too light. "C" could be lost in the 

product's own design (because it's without border). 

A

I like the colors and graphics overall. My favorite choices are A and B because the words "Safer 

Choice" are large and noticeable.

A.

I like choice A best. The box is a nice "stamp" indicator. Use of the house silhouette in B, C, and D 

implies the DFE program only applies to household products, but it's my understanding the program is 

broader than that, so I prefer A. 

D would be more noticeable inside the box and it best explains what the symbol above it means. 

a or d Anita Stoner SEGSD

I think A is the best choice. It's descriptive and boldly colored. 

I like choice A the best. I think the large "Safer Choice" makes it very obvious for people in a hurry. 

Less to read than the other options. I think the blue in choice B is too pale, and choice C doesn't have 

the border around it to make it stand out
Comment Commenter Name Company Name

D

Changing the logo represents significant costs for our industry. As a chemical manufacturer committed 

to formulating and commercializing sustainable chemicals, there would be costs incurred on label 

design, plates, scrap associated with compliance deadlines, etc. In addition, there would be costs 

associated with training and education on the new mark. I hope you can consider the impact to your 

manufacturer partners when looking at a change like this.

I like D

I like D. It's easy to read and is clear that it meets certain standards the EPA set. While this presumably 

is a "safer choice", it makes it clear to the consumer exactly what the logo means; A and B strike me as 

too bold in their claim. C is just now as attractive.

I like option D best. Options A and B are misleading - a safer choice than what? 

Options C & D clearly state the product meets a "safer" standard based on EPA criteria.

April

Institute of the 

Environment, University of 

Minnesota

I like design "A" best - the darker colors are better than the lighter ones from design "B", and I like the 

circular shape behind the people better than the sharp edges of the house in the rest of the designs. 

A

clean and clear for a quick read. Might put the house behind the people in Figure A using the circle's 

dark blue color. Also would turn the top line so EPA is on the 2nd line. 

Option "B" looks easiest to read. Dan Johnston

The larger words/all caps words of safer choice is the most appealing in A & B, but I appreciate also 

having a website that I could go to for more information on what the criteria is. Rbecca

D

I like D the best. It is the most understandable wording and most appealing graphics. April Bahen

I like option A. It's clear and reader friendly. Margie

D USA EPA safer product standards gives me a feeling of confidence 
Comment Commenter Name Company Name

Print is large, readable and brighter in the A design Lenore Sheridan

I prefer either A or D, as these logos stand out, and the EPA name also stands out. That is important, 

as there are so many bogus logos being used that have no backing in terms of legitimacy. Both denote 

safety and family. I like the bolder fonts for A, but also like the use of the house logo in D. Logo C 

does not really stand out, perhaps due to the lack of a border. B looks a bit washed out. 

I think D stands out the most. Denise Lytle

B is the best!

C

I support design A of the choices shown

I think C provides the best description . It is good that the link is included, that gives consumers the 

resourse to obtain more knowledge about the standards . Maybe adding a border similar to the one in 

chiice D would make it look better.

A

I vote A or B. 

C was the most visually pleasing, but I feel like having "Safer Choice" is vital. It's clear what the 

message is. 

Jason Mehl

Choice A

I like A best. The 'Safer Choice' in bold is an easy read and the dark blue good. It makes the Safer 

Choice the eye draw and then provides other information about why and who to contact. I also like the 

box around it...separates it from other items that will be on the label.

A' is the cleaner and more concise design with good hierarchy. The "home" symbol is not the important 

aspect, but rather the people. The darker blue text is more legible and the first thing I read. Corey

C Farhan Nakheel

Design B is nice, the only suggestion i would make is replace safer chemistry criteria with Safer 

Product Standards. Kristin

By stating that this product meets safer ingredient criteria you are catering to the majority of shoppers 

who are not chemically inclined. If you utilized safer chemistry criteria the below average shopper may 

feel intimidated by the word "chemistry." Especially those with less than a college education who do not 

understand or have ever taken chemistry the thought can be intimidating. Plus they may not 

understand what that actually entails. The word ingredient is much less daunting. It also allows 

consumers to understand that it is the chemical ingredients that are potentially unsafe in todays 
Comment Commenter Name Company Name

products not just the product it self. 

I really like design A since it does not limit the safer product choices to just household chemicals it 

would be appropriate across a wide range of home and garden products as well. Susan Young Houlton Band of Maliseet Indians

I like A but with the word standards instead of criteria. Criteria is an unnecessarily difficult word.

I think that 'standards' implies a higher level of safety than criteria, which sounds optional, allowing 

'wiggle room', and still allowing the label to be unchallenged. Terre Tulsiak

I like option B. :). It would be better on light colored products if the color was darker like option D. But 

since it will probably go on both light and dark colored products the shade is fine.

D - people want to see that the product they are purchasing safer - although it is very vague as to what 

the product standards are. Lower VOCs? Few toxic chemicals? All of the above? There will have to 

be education as to what this means so people can make informed choices. Everyone is already 

suspicious about "greenwashed" products - are they really better or is it just marketing?

A. The public doesn't need to be overwhelmed with info. 

I like A best. The circle (instead of the building or house) is more neutral and further-reaching. But I 

also like how C says "Meets U.S. EPA Safer ingredient Criteria." 

I like A & B the best because the word SAFE is largest. Do the urls /saferproduct and /saferchoice lead 

to the same place? Why are they on different labels? I'd prefer A to B because the lighter blue on B 

doesn't stand out.

B or A. Simpler is best. Larger works, less text. I appreciate the use of the word "safer" instead of 

"safe." Erinne Goodell

I like option D the best. The colors are bright and bold, making the logo easier to identify. I like the 

border around the logo to make it more official. The two individuals within the home is an appealing 

concept. I like the simpler language in option D as it would increase comprehension of individuals with 

low health literacy.

C looks good

I like design (A) the best because I think the darker and larger words "Safer Choice" are most important 

to grab attention and explain what the label is about. I also like the house emblem in (B), but I think the 

big and dark words "safer choice" are most important. For the wording at the bottom about meeting the 

criteria, I prefer the wording in (C) because it seems to most clear about what is being investigated 

(ingredients). If the packaging is also investigated, selection (B) or (D) could be used too, but if not, I 
Comment Commenter Name Company Name

would recommend using the wording in (C).

c

D - most consumer friendly and understood 

Option D - In a simple and effective manner, this new logo mock-up will help consumers and buyers 

understand the positive impact of your program!

This label should go on the front of the container (larger), not at the bottom. Advertise it more. This safe 

label is designed safe for the environment, but is it geared for directly improving public health also, in 

terms of reducing harsh exposures in the home 

Alesia

Selection "A" is my choice for the following reasons:

1. For older eyes, the dark blue letters on the white background provide a superior visual recognition at 

a glance. Trust me, when you get old you will know what I mean.

2. The statement "Meets U.S. EPA Criteria" is the most succinct of the statements and provide the 

consumer that a level of government standard has been met.

Dave

I like the circle around the people better than the "home" (Sample "A"), but like the layout and verbiage 

of Sample "B". 

Choice 'A' seems to jump out at me. It's bold, and immediately lets the person now that it's a preferred 

choice.

C Kyle Barker

D.

d

D. It's fire

A Maggie

D. cock sucker

A or B

A

A

D. suck my ass faggot

I like A and D because A looks big but D has a home on it... also the box around D makes it seem more 

important 
Comment Commenter Name Company Name

B because it clearly tells you that it is the safer choice and that it meets criteria.

D because the box helps you notice the label more.

A

D because it looks nice

I like C & D if it is safe for the home, it will be safe for the environment!! The box on D might make it 

stand out more depending on labels

C Joanne B. Herdick

I actually prefer A, without the house in the background but rather 'the earth'. . .yet I realize that in our 

current society the house image will probably be more powerful for 'safety' in the US. 

I also like the green bottom with white letters for the "Meets U.S. EPA. . . " so for me A is still #1.

I think B is too pale, so if you don't take my criteria for A, my second choice is D.

Colors are fine. I do not like the house in B,C,D as not all Design for the Environment approved 

products are for the home consumer - many are industrial. Why not use the existing EPA logo? Would 

love to see something that says reviewed and certified to meet US EPA criteria.

Tom Dunn The Filta Group

A or D -- clearer, easier to read. language is simpler than other 2 options, and dark blue will stand out 

more on produts.

The labels should contaion a list of all of the contents so we can make our own decisions. People don't 

want some beareaucrat, waiting for their revolving door corporate "bonus", deciding what is safe and 

what isn't. And, label foods that contain GMO's.

Je vais essayer de partitionner avec le live ubuntu, aujourdhui je vais laisser kaella de coté. Hier avant 

de partir jai redonné la taille normal à hda2, pour voir si je pouvais déplacer hda3 en direction hda2 

mais non et ça me semble logiq 

kocis1965 a écrit:.La meilleure solution a mon avis : A laide du live cd, tu accèdes au linux installé et tu 

sauvegardes tes données.Ya til un moyen de récupérer le Grub dans ce cas là Sachant que jai 

supprimé le Grub avec Bootrepair, et que je nai que le MBR avec lequel je peux lancer que Windows 

8.peut être estce expliqué dans une autre discussion je vais chercher.

superdry

I think that D is more complete, more graphically "together" and more attractive. Elizabeth Marcus

I like choice A the best. We distribute industrial products in bulk, and feel choice A is more appropriate 

specifically because of the circle. The house gives more of a consumer commodity image for 

household, as oppose to industrial setting, which is more applicable to our industry. 
Comment Commenter Name Company Name

It seems the intent of this project is primarily directed toward household/ consumer products. 

We in the industrial/institutional market have a different situation with selling our products. Often the 

purchaser is remotely connected to the product and never sees the logo. Over the 15 years of 

promoting the DfE globe and listings the industry has come to recognize the DfE products under the 

terms "DfE Approved" or "DfE Recognized". Bids request DfE products, customers ask for products by 

the DfE identity. Changing the identity of the program will create confusion in our marketplace. I hope 

it will still be allowed and appropriate to use the DfE globe logo and reference to the products' 

recognition by the DfE program, and the list of DfE Recognized products will still be listed under the 

DfE identity.

Bill Scepanski Sunburst Chemicals, Inc.

I think they are all great designs. Prefer to stay away from the reversed out copy as found in A and B 

to better accomodate legibility on smaller packages (with smaller logos). All in all the cleaner (less busy 

appearance) of C seems to fit the best. The statement "Meets U.S. EPA Safer Product Standards" 

found in D is better than "Meets U.S. EPA Safer Ingredient Criteria" used in C. Summary: PLace the D 

statment in the C style for a great new logo.

Lewis Gray Fuller Industries

Prefer C Kirk Northcutt Auto-Chlor System

I like D, I think the wording on the label would related better to the general public Tony Cioffi Auto-Chlor System

I like Label D with border the best. The border will make if stand out and the label has both green leaf 

( environment) and Home ( Safe for family) on the label. Tim Carpenter Auto-Chlor System

The "A" image is best: fewest words, simplest image, no chimney and allows easiest application as a 

single label except that the tag at the bottom "epa.gov/saferchoice" should be inside of the bottom of 

the label.

Kim C. Kristoff GEMTEK

A is a good choice for overall products. I believe that incorporates everything needed. B would work 

also but I am concerned with the house behind the people as that makes it look like consumer products 

for home use and we do industrial chemicals which people may question. 

Judy Arnold Midlab

I like logo A but with the house in logo B, C or D.

'Safer Choice' in logo A gives clarity to what is trying to be achieved....which are safer products. Chris Eck Holloway House

I like the "Safer Choice" tagline on both A and B. I think that tagline is a winner. The consumer will see 

that at first glance and know what they are looking at! I like the colors on A, C, and D better since they 

are darker and slightly easier to read. I like the logo on C and D with the house the best, since our 

products are mainly for the residential segment. I think the white lettering on the green background will 

be difficult to read once the logo is scaled down to fit on the label. I also like the border on D, a nice 

thick, bold border that encloses the entire EPA label. This will help differentiate the EPA label from any 

verbiage/pictures on our labels. Great progress on the redesign of the label!! 

Mike Thomas Holloway House

I like "A". The only thing I'd worry about is copy-cats and knock-offs. Would using the current EPA 

Logo followed by EPA, as pictured on the top left of this page, be an option if you included "SAFER Luke Bobek Earth Friendly Products
Comment Commenter Name Company Name

CHOICE" directly underneath. It would be harder to create an imitation of that. 

I am still disappointed that "DfE" is not part of any of the designs proposed. As mentioned during the 

previous webinars, many of us have spent incalculable time and money promoting the awareness of 

the DfE program that will have no connection to the new logo/Safer Choice program. Of the designs 

themselves, the most graphically pleasing to me is choice B. 

Michelle S. DeVito American Cleaning 

Solutions

I like Option A, but I would incorporate the House image in option D over the circular background in A;

the darker blue seems to stand out more than the lighter blue in B.

I also like the boxed shape around D, however, the color contrast provided in A is better, with the 

"Meets US EPA Criteria."

To me, this seal has the ability to create a market place identifier similar to the USDA Organic seal; a 

logo that can scale in size on a product (think something that would have to fit on a Tide-stick, for 

example, as well as a laundry detergent).

Ultimately, the SAFER CHOICE of option A and B is going to be the first thing a consumer recognizes, 

as the font is larger than the image graphics. That said, I like that! 

On one hand, you will need to educate the general public on this standard and to be looking for it, until 

it is commonplace enough as THE identifying marker. On the other hand, creating a text/image visual 

needs to contrast the two in universal colors.

An additional thought of consideration: Blue/Green are lovely choices, but would be unrecognizable to 

someone who is blue/green color blind? I love the contrasting color scheme going on, but that was 

something I thought would be helpful commentary as well.

Michael Raimondi The Honest Company

NO HOUSE PLEASE! Our company manufacturers cleaning products for Industrial and Institutional 

use. Having a house on the label makes I&I buyers think that the product is "retail grade" or 

"household strength" and they typically want stronger products that are "industrial strength" or 

"commercial grade." Our DfE partner products are powerful, and we've won the confidence of a lot of 

customers who thought all green products were watered down junk. Please don't put a house on the 

design. We like the darker colors. We like the "Safer Choice" being big and bold. We like the website 

being right there on the label (and we prefer choice over product). We like the "MEETS U.S. EPA 

CRITERIA" better than the other variations. We like the borders better than no border. Hopefully there 

will be a single color version of this logo for use on silk-screen bottles as many of us still use one-color 

silk-screens or single color labels.

West Gary Momar

A is the only design appropriate for our industry, although the tag line should be broader as with B. 

Which EPA criteria does it meet?

We are a supplier to the food service, healthcare and lodging industries.

B,C, & D all look like logos designed for household products.

We have been actively promoting DfE and customers are starting to understand what in means. With 

this change we will have to start the education process over.

Doug Innes Auto-Chlor System
Comment Commenter Name Company Name

I like A. Safer Choice speaks to the consumer immediately. Steven Eck Holloway House

As an I&I chemical formulator with 8 products current recognized under the DfE program, we feel that 

logo options B, C, and D with the silhouette of the house implies that the product is intended for 

consumer/household use. We believe that using this logo (B,C or D) on an 'industrial use only' product 

would be confusing for the end user. 

Washing Systems

We like A, it would be better for the Industrial, Institutional market, I don't like the house,to me there 

house would be more for Retail trade, the round circle suggests more global usage, like the website 

right on there too!

Ron Ingber American Cleaning 

Solutions

Options A and B communicate more clearly that the logo indicates a "safer choice" for the consumer. 

To be universally effective, it must not leave anything requiring the reader's interpretation.

I prefer the darker colors and simpler subtext (Meets U.S. EPA Criteria) in example A, but I think the 

graphic in example B, which includes the house silhouette, is more effective.

Overall I think this is a very good approach. The existing logo, while attractive, does not necesarily 

communicate that the product so labeled has been screened and meets the criteria for a safer choice. 

Del Rector Eastman Chemical 

Company

I like option D - the border helps it stand out, the blue is strong, green is important, and EPA is 

important. Saferproduct sounds more definitive to me than saferchoice. EPA website is important too. 

Also like the use of the word Standards. Looks good. Definitely not B - weak colors, no border. Dislike 

use of word chemistry. 

Tim Hartigan Summit Brands

I do not think the word "SAFER" belongs in any of these logos. Consumers tend to not use chemical 

products marked as "safer" as responsibly as those products not marked as "safer" ... and there is 

always the question of "safer than what?"

Also, none of these logos mentions the DESIGN FOR ENVIRONMENT program by name. Why not: 

"Meets U.S. EPA Design for Environment Criteria" ??

or "Evaluated and Listed by U.S. EPA Design for Environment Program" - or just the logo with "A U.S. 

EPA Design for Environment Product" underneath.

Lastly, I commented before about the logo image -- I still believe that the outline of a house is too 

household-oriented, when the DfE program encompasses consumer and commercial products. In that 

regard, I prefer the imagery of choice A.

Carol Chapin Sunshine Makers, Inc.

Space is always at a premium on labels, particularly on the front panel. Sample A seems to have the 

best use of space due to the amount of words and pictograph. Sample B would be our 2nd choice.

We strongly like the use of 'Safer Choice' as being a primary communication.

Eileen Koop National Eco Wholesale
Comment Commenter Name Company Name

Prefer C, then A. The overall design is effective...any of the choices. The "meets ...safe ingredient 

criteria" sends the right message. It's not necessarily a safer product standard, but is about using 

better/safer ingredients to get the intended job done.

David Schimpff DuBois Chemicals

B)

I would like to see option B "Safer choice" in a darker blue. The green back ground behind "Meets U.S. 

EPA safer chemistry criteria darker green too. 

And place "epa.gov/saferproducts underneath to continue spreading the word

Mario Stewart Earth Friendly Products

The "D" option. The message of "safe product" (Safer Product), is clearer for the consumer. Hector Morales Amway Distributor

C this best describes what DFE is achieving. Jennifer Upchurch Sunburst Chemicals, Inc.

The new label examples convey a safer product to be used in the home, but what about industrial 

products? There should be some consideration given to having separate labels for home cleaning 

products and for industrial products. The safer formulations should be tied to safer chemistry in the 

descriptive name as in example B.

Kevin Rapp Cargill

Ecolab commends the Agency’s efforts to make the DfE program better recognized and more 

successful and submits the following comments on the proposed B, C, and D. designs:

1. The proposed B, C, and D designs have human shapes in a house which implies more of a 

household consumer focus. The use of DfE certified products are widely use in industrial, institutional 

and commercial settings. We recommend use of a circle with people which will not imply any particular 

segment of the market.

2. Use of “Safer” in the proposed designs may eliminate the use of DfE for EPA registered 

pesticides/antimicrobials. The Agency’s longstanding labeling requirements at 40 CFR 156.10 (a)(5)(x) 

characterizes safety claims as “False and Misleading”. In addition Chapter 12 of EPA’s November 

2013 Label Review Manual in Section II “General Claims” (pg. 12-2) that safety claims of a pesticide or 

its ingredients with or without a qualifying phrase as when use as directed.

3. The Agency should consult with the Consumer Product Safety Commission for non FIFRA regulated 

consumer products.

4. Ecolab suggests the Agency consider alternative statements for the proposed DfE designs such as:

Meets U.S. EPA Design for Environment Standards Meets U.S. EPA Chemical Product Standards 

Meets U.S. EPA Product Standards

Ecolab