OPTION AGREEMENT

         THIS OPTION AGREEMENT (the "Option Agreement") is made and entered into
as of the 4th day of April,  2000 by and between Jim  Neidner  ("Optionor")  and
JVWeb, Inc., a Delaware corporation ("Optionee").

                                                      RECITALS:

         WHEREAS, Optionor owns shares of common stock, par value $.01 per share
 ("Common Stock"), in iHomeline.com,  Inc., a Delaware
corporation (the "Company"); and

         WHEREAS, Optionee is also a stockholder in the Company; and

         WHEREAS,  Optionee is  acquiring  substantially  all of the assets (the
"Acquired Assets") of a corporation of which Optionor is a 50% stockholder,  and
in this connection, Optionee is paying 275,000 shares of Optionee's common stock
having an approximate value of $154,687.00; and

         WHEREAS, Optionee is licensing the Acquired Assets to the Company on a
royalty-free basis; and

         WHEREAS,  the value of the Acquired Assets depends  substantially  upon
Optionor's continued service as the host of a radio talk show conducted with the
Acquired Assets titled  "Homeline Talk Radio Show" (the "Radio Talk Show"),  and
consequently  the  Acquired  Assets and the  Company  may have  little  value if
Optionor ceases his service as such; and

         WHEREAS,  to protect  its  investment  in the  Acquired  Assets and the
Company,  Optionee  wants  Optionor  to grant in favor  of  Optionee  an  option
(effective upon the occurrence of certain events) to purchase  certain shares of
Common  Stock (the  "Optioned  Shares")  owned by  Optionor  (after  taking into
account a proposed  stock  dividend  or stock  split to  increase  the number of
shares of Common Stock owned by Optionor to 1.5 million),  and because  Optionor
acknowledges that an option in favor of Optionee to purchase the Optioned Shares
is necessary to protect  Optionee's  investment  in the Acquired  Assets and the
Company, Optionor is willing to grant in favor of Optionee an option to purchase
the  Optioned  Shares,  upon the  terms,  provisions  and  conditions  set forth
hereinafter;

                                                     AGREEMENTS:

         NOW,  THEREFORE,  in  consideration  of the  premises  and  the  mutual
covenants  hereinafter set forth and for other good and valuable  consideration,
the  receipt,  adequacy  and  sufficiency  of which are hereby  acknowledged  by
Optionor and Optionee, the parties hereto hereby agree as follows:

         1.  Grant  of  Option.  In  consideration  of and as an  inducement  to
Optionee's purchase of the Acquired Assets and the issuance of Optionee's common
stock in connection therewith, Optionor hereby grants to Optionee an irrevocable
option  (the  "Option")  to  acquire  750,000  shares of Common  Stock  owned by
Optionor  (after taking into account a proposed stock dividend or stock split to
increase the number of shares of Common Stock owned by Optionor to 1.5 million),
which  shares  shall  constitute  the  Optioned  Shares,  free and  clear of all
encumbrances, security interests, liens, charges, claims and restrictions on the
transfer thereof,  subject to the terms,  provisions and conditions  hereinafter
specified. Notwithstanding the preceding, the Option shall lapse with respect to
a batch of 250,000  share of Common Stock owned by Optionor  (after  taking into
account a proposed  stock  dividend  or stock  split to  increase  the number of
shares of Common  Stock owned by  Optionor to 1.5  million) on each of the first
three annual  anniversaries of the date of this Agreement to the extent that the
Option  remains  unexercised  with  respect to such  numbers of shares,  and the
shares of Common  Stock with  respect to which the Option has lapsed shall cease
to be Optioned Shares for all purposes hereof.  Optionor hereby agrees to submit
to  Optionee  upon  execution  of  this  Option  Agreement  stock   certificates
representing at least 750,000 shares of Common Stock owned by Optionor so that a
legend can be placed thereon indicating the grant of the Option. Optionor hereby
agrees that any replacement stock certificates representing said Optioned Shares
shall bear a legend indicating the grant of the Option.

         2. Cash Consideration for the Option.  Contemporaneously  with the full
execution and delivery of this Option  Agreement,  Optionee has paid to Optionor
the amount of $10.00 as additional  consideration  for the Option,  the receipt,
adequacy and sufficiency of which are hereby acknowledged by Optionor.

         3. Term.  The Option is granted to Optionee as of the date  hereof, and
shall  expire at 5:00 p.m.  Central Time on the third annual  anniversary of the
date hereof  (hereinafter  referred to as the "Term Expiration  Date").  The
period of time during which the
Option may be exercised is referred to hereinafter as the "Term".

         4. Purchase  Price.  The per-share  purchase price for the Optioned
Shares shall be $.01,  which Optionor hereby  acknowledges
            ---------------
to be fair considering the conditions place upon which the effectiveness of the
Option.

         5.  Payment of Purchase  Price.  The  purchase  price for the  Optioned
Shares (the  "Purchase  Price")  shall be paid in its  entirety  in  immediately
available  funds at the closing of the sale and purchase of the Optioned  Shares
pursuant to an exercise of the Option.

         6.  Conditions  to  Exercise  of Option.  The Option may be  exercised
 and  Optioned  Shares may be  acquired  in  connection
             -----------------------------------
herewith only if one of the following conditions (a "Condition Precedent") has
occurred:

         (a) Optionor ceases to serve as the host of the Radio Talk Show, either
voluntarily on his own initiative (other than as a result of death or disability
of Optionor) or through  termination of Optionor as host by the Company for just
cause; or

         (b)      Optionor breaches his current employment agreement with the
Company.

         In  addition,  the Option may be exercised  and Optioned  Shares may be
acquired in  connection  herewith only if Optionor has been paid (at the time of
exercise of the Option or at the time of the  purchase of the  Optioned  Shares)
all amounts  due to him under any and all  employment,  consulting  or any other
similar agreements he has with the Company.

         7.  Procedure  for  Exercise of Option and  Closing.  The Option may be
exercised by Optionee,  at any time or from time to time during the Term after a
Condition Precedent has occurred,  by delivering to the Optionor,  in accordance
with paragraph 10 of this Option Agreement,  written notice of Optionee's desire
to exercise  the Option.  The written  notice shall state the number of Optioned
Shares with respect to which  Optionee  then wants to exercise  the Option,  and
shall  specify a date which  shall not be less than ten (10) days after the date
of such notice,  as the date on which the  Optioned  Shares will be taken up and
payment  made  therefor  in  immediately  available  funds.  In the event of any
failure to pay for Optioned  Shares on the date set forth in the notice,  as the
same may be extended  by written  agreement  of  Optionor,  the  exercise of the
Option shall become void and Optionor may  terminate  the Option with respect to
the Optioned Shares indicated in the related written notice. Upon payment of the
purchase price for the related Optioned  Shares,  Optionor shall deliver the one
or more  stock  certificates  representing  the  Optioned  Shares to be sold and
purchased,  in good form and duly endorsed for transfer or accompanied by a duly
executed stock power. In the event that the number of shares  represented by the
one or more stock  certificates  delivered by Optionor pursuant to the preceding
sentence exceeds the number of Optioned Shares then being purchased by Optionee,
Optionee  shall  cause one or more other  stock  certificates  representing  the
residual Optioned Shares not purchased to be issued in the name of and delivered
to Optionor.

         8.  Adjustments.
             -----------

         (a) If the  outstanding  shares of the Common Stock shall be subdivided
into a greater  number of shares or a dividend in Common  Stock shall be paid in
respect of Common Stock, the per-share  purchase price of the Optioned Shares in
effect  immediately  prior to such  subdivision  or at the  record  date of such
dividend shall  simultaneously  with the  effectiveness  of such  subdivision or
immediately after the record date of such dividend be  proportionately  reduced.
If the  outstanding  shares of Common  Stock  shall be  combined  into a smaller
number of shares,  the per-share purchase price of the Optioned Shares in effect
immediately   prior  to  such  combination   shall,   simultaneously   with  the
effectiveness of such combination, be proportionately increased.

         (b) If there shall occur any capital reorganization or reclassification
of the  Common  Stock  (other  than a change  in par value or a  subdivision  or
combination  as  provided  for in  subsection  (a)  immediately  above),  or any
consolidation  or merger of the Company with or into another  corporation,  or a
transfer  of all or  substantially  all of the  assets  of the  Company,  or the
payment of a liquidating  distribution then, as part of any such reorganization,
reclassification,  consolidation,  merger,  sale  or  liquidating  distribution,
lawful  provision shall be made so that Optionee shall have the right thereafter
to receive upon the exercise hereof (to the extent,  if any, still  exercisable)
the kind and amount of shares of stock or other  securities  or  property  which
Optionee would have been entitled to receive if,  immediately  prior to any such
reorganization,  reclassification,  consolidation,  merger,  sale or liquidating
distribution,  as the case may be,  Optionee  had held the  number  of shares of
Common Stock which were then purchasable upon the exercise of the Option. In any
such  case,  appropriate  adjustment  shall  be made in the  application  of the
provisions set forth herein with respect to the rights and interests  thereafter
of Optionee  such that the  provisions  set forth in this  Section 8  (including
provisions  with respect to adjustment of the  per-share  purchase  price of the
Optioned  Shares)  shall  thereafter be  applicable,  as nearly as is reasonably
practicable,  in relation to any shares of stock or other securities or property
thereafter deliverable upon the exercise of the Option.

         9.  Governing  Law and  Jurisdiction.  THIS OPTION  AGREEMENT  HAS BEEN
ENTERED  INTO IN THE STATE OF TEXAS AND SHALL BE  GOVERNED BY AND  CONSTRUED  IN
ACCORDANCE WITH THE LAWS OF THE STATE OF TEXAS. The parties hereto stipulate and
agree that the courts of the State of Texas shall have in personam  jurisdiction
for any claim, lawsuit or proceeding  regarding this Option Agreement,  and that
mandatory venue for any such claim,  lawsuit or proceeding shall be in any state
or federal court having competent  jurisdiction located in Harris County, Texas.
The prevailing  party in any proceeding  brought  pursuant to or with respect to
this Option  Agreement  shall be entitled to recover  from the losing  party all
reasonable  attorneys'  fees  and  costs  incurred  by the  prevailing  party in
connection with the proceeding.

         10. Notices.  Any notices,  requests,  demands, or other communications
herein  required  or  permitted  to be  given  shall  be in  writing  and may be
personally  served,  sent by United States mail, or sent by an overnight courier
who keeps proper  records  regarding its  deliveries.  Notice shall be deemed to
have been given if personally  served,  when served,  or if mailed, on the third
business day after  deposit in the United  States mail with postage  pre-paid by
certified or  registered  mail and properly  addressed,  or if sent by overnight
courier as aforesaid  with charges being billed to the sender,  when received by
the party being notified.  As used in this Option Agreement,  the term "business
day" means days  other than  Saturdays,  Sundays,  and  holidays  recognized  by
Federal banks. For purposes of this Option Agreement,  the physical addresses of
the parties hereto shall be the physical addresses as set forth on the signature
pages of this Option  Agreement.  Any party to be notified  hereunder may change
its physical  address by notifying  each other party hereto in writing as to the
new physical address for sending notices.

         11.      Headings.  The headings of the paragraphs of this Option
Agreement  have been inserted for  convenience of reference
                  --------
only and shall in no way restrict or modify any of the terms or provisions
hereof.

         12. Severability.  If any provision of this Option Agreement is held to
be illegal,  invalid,  or  unenforceable  under present or future laws effective
during the term hereof,  such provision shall be fully severable and this Option
Agreement  shall be  construed  and  enforced  as if such  illegal,  invalid  or
unenforceable  provision had never comprised a part of this Option Agreement and
the remaining provisions of this Option Agreement shall remain in full force and
effect  and shall not be  affected  by the  illegal,  invalid  or  unenforceable
provision or by its severance from this Option Agreement.

         13.      Entire Agreement.  This Option Agreement  embodies the entire
agreement and understanding  between the parties hereto
                  ----------------
with respect to the subject matter hereof and supersede all prior agreements and
  understandings,  whether written or oral, relating to
the subject matter hereof.

         14. Binding  Effect.  This Option  Agreement  shall be binding upon and
shall inure to the benefit of each party hereto and its  successors and assigns,
but neither this Option  Agreement  nor any rights  hereunder may be assigned by
any party hereto without the consent in writing of the other party.

         15.  Cumulative  Remedies.  No remedy  conferred by any of the specific
provisions  of this Option  Agreement  is intended to be  exclusive of any other
remedy,  and each and every remedy shall be cumulative  and shall be in addition
to every other remedy given hereunder or now or hereafter  existing at law or in
equity or by statute or  otherwise.  The election of any one or more remedies by
any party  hereto  shall not  constitute  a waiver of the right to pursue  other
available remedies.

         16. Specific Performance.  Optionor hereby acknowledges that the Common
Stock is unique personal property,  and that if the Optionor fails to tender the
Common Stock pursuant to a proper  exercise of the Option,  a court of competent
jurisdiction  shall be entitled to enforce  specifically  this  Agreement and to
require Optionor to tender the Common Stock as required hereby.

         17.  Binding  Effect and  Prohibition  of Pledge.  If any of the Option
Shares are transferred,  the Option Shares  transferred  shall remain subject to
the  Option,  which may be  exercised  with  respect  to such  Option  Shares in
accordance with the provisions  hereof.  Optionor hereby agrees that, so long as
the Option is in effect,  Optionor will not pledge any of the Option Shares, and
that any purported pledge shall be null and void.

         IN WITNESS  WHEREOF,  the  parties  hereto  have  executed  this Option
Agreement to be effective the date first set forth above.

                                                     "OPTIONOR"


                                                     /s/ Jim Neidner
                                                     ---------------------------
                                                     Jim Neidner
                                                     Address: #15 Villas Way

                                                     Montgomery, Tx. 77456



                                                     "OPTIONEE"

                                                     JVWEB, INC.


                                                     By:  /s/ Greg J. Micek
                                                              -----
                                                     Greg J. Micek, President

                                            Address: 5444 Westheimer, Suite 2080
                                                     Houston, Texas 77056