**Exhibit        31.01**

**CERTIFICATION**

I, John Tulin, certify        that:

|  | 1.      | I have reviewed                    this Quarterly Report of Swank, Inc.; |
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|  | 2.      | Based on my                    knowledge, this report does not contain any untrue statement of a material fact                    or omit to state a material fact necessary to make the statements made, in                    light of the circumstances under which such statements were made, not                    misleading with respect to the period covered by this report; |
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|  | 3.      | Based on my                    knowledge, the financial statements, and other financial information included                    in this report, fairly present in all material respects the financial                    condition, results of operations and cash flows of the registrant as of, and                    for, the periods presented in this report; |
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|  | 4.      | The registrant's                    other certifying officer and I are responsible for establishing and maintaining                    disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e)                    and 15d-15(e)) for the registrant and have: |
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|  | a.      | Designed such                    disclosure controls and procedures, or caused such disclosure controls and                    procedures to be designed under our supervision, to ensure that material                    information relating to the registrant, including its consolidated                    subsidiaries, is made known to us by others within those entities, particularly                    during the period in                    which this report is being prepared; |
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|  | b.      | Evaluated the                    effectiveness of the registrant's disclosure controls and procedures and                    presented in this report our conclusions about the effectiveness of the                    disclosure controls and procedures, as of the end of the period covered by this                    report based on such evaluation; and |
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|  | c.      | Disclosed in this                    report any change in the registrant's internal control over financial reporting                    that occurred during the registrant's most recent fiscal quarter (the                    registrant's fourth fiscal quarter in the case of an annual report) that has                    materially affected, or is reasonably likely to materially affect, the                    registrant's internal control over financial reporting; and |
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|  | 5.      | The registrant's                    other certifying officer and I have disclosed, based on our most recent                    evaluation of internal control over financial reporting, to the registrant's                    auditors and the audit committee of the registrant's board of directors (or                    persons performing the equivalent functions): |
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|  | a.      | All significant                    deficiencies and material weaknesses in the design or operation of internal                    control over financial reporting which are reasonably likely to adversely                    affect the registrant's ability to record, process, summarize and report                    financial information; and |
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|  | b.      | Any fraud,                    whether or not material, that involves management or other employees who have a                    significant role in the registrant's internal control over financial                    reporting. |
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Date: November 14, 2007        /s/ John Tulin        _________________________________        John Tulin, Chairman of the Board and        Chief Executive Officer