# Patent

## Title
System and method for targeted healthcare messaging

## Abstract

A system and method for targeted pharmaceutical messaging is provided. The system includes a central targeted messaging server for receiving targeted advertisements or messages from a plurality of data sources, a notification database for storing the targeted messages and associated, pre-defined criteria, and a web server which can communicate with a plurality of message requesters to receive requests for targeted messages and to convey same to the plurality of message requesters. A customized web site could be provided for allowing vendors (e.g., pharmaceutical companies, etc.) to upload targeted message text files and/or voice files to the system of the present invention. In response to prescription-related activity, requests for targeted messages are transmitted by the plurality of message requesters to the system of the present invention. The targeted messaging server queries the notification database to identify a matching targeted message, and responds with the location of a matching targeted message text and/or voice file. The matching targeted message can then be transmitted and conveyed to the recipient.

## Background
BACKGROUND OF THE INVENTION
1. Field of the Invention
The present invention relates to computer systems for automatically delivering targeted messages to recipients. More specifically, the present invention relates to a system and method for automatically delivering targeted pharmaceutical messages to recipients such as patients, prescribers, pharmacy staff, and other individuals involved in the selection and use of pharmaceuticals and other health care products.
2. Related Art
Electronic advertising systems are well-known in the art. Such systems allow targeted advertisements and messages to be sent to specific recipients, so as to maximize the likelihood that the recipient will purchase advertised goods or services, participate in a requested activity, or provide requested information. Such systems may be operated in connection with interactive voice response (IVR) systems, wherein a targeted advertisement or message is played to a caller. Other systems are operated in connection with Internet web pages, wherein user statistics are tracked by web sites, targeted advertisements or messages are generated based upon the statistics, and the targeted advertisements or messages are transmitted to the user's web browser for display to the user. Still further, various types of targeted electronic mail (e-mail) advertisement systems are known in the art.
It is also known in the art to provide targeted messages to a caller of an IVR-based prescription system. In such systems, a caller dials a telephone number and is provided with information about a particular type of prescription, or other information relating to pharmaceuticals. Additionally, educational information can be provided to the caller.
A particular drawback with existing targeted messaging systems is that they do not provide a central (or universal) system wherein targeted advertisements and messages generated by a plurality of data sources, such as a plurality of pharmaceutical companies, can be centrally gathered and incoming requests for targeted messages can be processed over the Internet. Additionally, such systems do not allow targeted messages to be sent to a plurality of recipients so that targeted messages can be conveyed to recipients in multiple formats, such as by physical mailing, in IVR telephone calls, by electronically transmitting targeted messages to one or more pharmacy computer systems for use thereby, by printing advertisements at pharmacy points-of-sale, in web-based prescription refill applications, in electronic prescription and/or transcription sessions, and by facsimile. As such, the reach of existing systems to a multitude of recipients, each using various communications formats, is limited.
Accordingly, what would be desirable, but has not yet been provided, is a system and method for targeted pharmaceutical messaging which addresses the foregoing limitations of existing messaging systems.
SUMMARY OF THE INVENTION
The present invention relates to a system and method for targeted pharmaceutical messaging. The system includes a central targeted messaging server for receiving targeted advertisements or messages from a plurality of data sources, such as a plurality of pharmaceutical companies, and assigning one or more pre-defined criteria to each message; a notification database for storing the targeted messages and the pre-defined criteria; and a web server which can communicate with a plurality of message requesters to receive requests for targeted messages and to convey same to the plurality of message requesters. A “self-service” web application could be provided by the system, wherein a vendor (e.g., a pharmaceutical company, etc.) can upload a customized targeted message file and/or an associated voice file to the system using a conventional web browser. The notification database is populated by the uploaded targeted message files and/or voice files, and pre-defined criteria are associated with the uploaded targeted message file and/or voice files and stored in the notification database.
In response to a prescription-related activity (such as a patient requesting a prescription refill (in person or electronically), a doctor prescribing a drug (electronically or otherwise), a pharmacist refilling a prescription, authorization of a prescription refill by a doctor, or other prescription-related activity), a request for a targeted message is generated and transmitted to the system of the present invention. Incoming requests may be received by the system of the present invention as hypertext transfer protocol (HTTP), extensible markup language (XML), and/or simple object access protocol (SOAP) requests for targeted messages. The requests contain one or more pre-defined criteria such as patient age, patient gender, National Drug Council (NDC) drug code, original fill date for a prescription, number of refills remaining, quantity remaining, days of supply on last refill, and other information. The targeted messaging server queries the notification database using the pre-defined criteria to identify a matching targeted message. The matching targeted message is then transmitted to the recipient in a suitable format, such as in a text file and/or a voice file, and conveyed to the recipient. The recipient can transmit a message delivery receipt to the targeted messaging server and the targeted messaging server can reply with a delivery confirmation response, so as to confirm receipt of the targeted message to the recipient. The system of the present invention allows targeted messages to be electronically transmitted to recipients in multiple formats, such as by physical mail, electronic mail, audibly in an IVR prescription refill telephone call, printed at a point of sale, audibly in an electronic prescription or transcription session, or by facsimile, etc.



BRIEF DESCRIPTION OF THE DRAWINGS
The foregoing features of the invention will be apparent from the following Detailed Description of the Invention, taken in connection with the accompanying drawings, in which:
FIG. 1 is a block diagram showing the targeted pharmaceutical messaging system of the present invention;
FIG. 2 is a block diagram showing transaction processing implemented by the targeted pharmaceutical messaging system of FIG. 1;
FIG. 3 is a flowchart showing processing logic of the targeted pharmaceutical messaging system of the present invention;
FIG. 4 is a flowchart showing steps for mailing a targeted pharmaceutical message generated by the present invention to a recipient;
FIG. 5 is a flowchart showing steps for providing a targeted pharmaceutical message generated by the present invention to a pharmacy management computer system;
FIG. 6 is a flowchart showing steps for providing an audible targeted pharmaceutical message generated by the present invention during a telephonic prescription refill request;
FIG. 7 is a flowchart showing steps for providing a targeted pharmaceutical message generated by the present invention to a recipient at a pharmacy point of sale;
FIG. 8 is a flowchart showing steps for providing a targeted pharmaceutical message generated by the present invention in a web-based prescription refill request;
FIG. 9 is a flowchart showing steps for providing a targeted pharmaceutical message generated by the present invention in an electronic prescription and/or transcription session; and
FIG. 10 is a flowchart showing processing steps for faxing a targeted pharmaceutical message generated by the present invention to a recipient.



DETAILED DESCRIPTION OF THE INVENTION
The present invention relates to a system and method for targeted pharmaceutical messaging which includes a central targeted messaging server for receiving targeted advertisements or messages from a plurality of data sources, a notification database for storing the targeted messages and associated, pre-defined criteria, and a web server which can communicate with a plurality of message requesters to receive requests for targeted messages and to convey same to the plurality of message requesters. A customized web site could be provided for allowing vendors (e.g., pharmaceutical companies, etc.) to upload targeted message text files and/or voice files to the system of the present invention. In response to prescription-related activity, requests for targeted messages are transmitted by the plurality of message requesters to the system of the present invention. Incoming requests are received by the system of the present invention and contain one or more pre-defined criteria. The targeted messaging server queries the targeted message database using the pre-defined criteria to identify a matching targeted message. The matching targeted message is then transmitted to the recipient in a suitable format, such as in a text file and/or a voice file, and conveyed to the recipient.
FIG. 1 is a block diagram showing the targeted pharmaceutical messaging system (hereinafter, “TPMS” or “notification web service”) of the present invention, indicated generally at 10. The TPMS 10 includes a central targeted messaging server 12, a notification database 14, and a web server 16. The central targeted messaging server 12 communicates with a plurality of data sources 20, such as pharmaceutical companies 22a-22c, to obtain targeted messages relating to pharmaceutical products. Such messages could be electronically transmitted between the data sources 20 and the central targeted messaging server 12 (e.g., over the Internet or through a private network connection, such as a wide-area network (WAN) connection, as e-mails, electronic data interchange (EDI) messages, extensible markup language (XML) messages, file transfer protocol (FTP) file transfers, etc., or any other suitable electronic communications format). Other forms of communication between the data sources 20 and the TPMS 10 are possible, such as by physical mailing or facsimile transmission of targeted messages by the data sources 20 to the TPMS 10. In such circumstances, the messages would be converted by the TPMS 10 into electronic format for storage therein. Importantly, the TPMS 10 can be configured to receive targeted pharmaceutical messages. A customized, “self-service” web site could be provided by the TPMS 10, wherein one or more of the data sources 20 can upload targeted message text and/or voice files to the TMPS 10. Such a web site could be accessed by the data sources 20 using conventional web browsers. User accounts could be provided, such that each data source 20 could selectively log onto the TPMS 10 to modify existing messages, delete messages, upload new messages, and change parameters associated with each message.
The central targeted messaging server 12 stores targeted pharmaceutical messages in the notification database 14. Each message is assigned a pre-defined criteria by the central targeted messaging server 12, or by the data sources 20, so that appropriate messages can be retrieved from the notification database 14 in response to a request for a targeted message. Each targeted message and its associated pre-defined criteria are stored in the notification database 14.
The web server 16 of the TPMS 10 of the present invention can communicate with a plurality of message requesters 30 to receive requests for targeted pharmaceutical messages, transmit such requests to the messaging server 12, receive appropriate targeted messages from the messaging server 12, and transmit the targeted pharmaceutical messages to the plurality of message requesters 30. Communication between the web server 16 and the message requesters 30 is preferably by way of the Internet 32, using standard TCP/IP communications protocols such as hypertext transfer protocol (HTTP), secure HTTP (HTTPS), file transfer protocol (FTP), and other suitable protocols such as electronic data interchange (EDI). It is conceivable that the TPMS 10 could also be configured to communicate with the message requesters 30 using other types of communications media, such as wireless communications (e.g., across one or more cellular telephone networks, pager networks, short messaging service (SMS) communications, etc.) or any other suitable types of wireless or wired communications media. The message requesters 30 generate requests for targeted messages whenever prescription-related activity occurs. Examples of such activities include, but are not limited to, a prescription refill request by a patient (electronically or otherwise), a doctor creating a new prescription, a doctor authorizing a prescription refill request, a pharmacist re-filling a prescription, and other prescription-related activities.
Importantly, the TPMS 10 can receive requests for targeted pharmaceutical messages, and can deliver such messages, in a variety of formats and across a wide variety of end-user platforms. For example, the plurality of messages requesters 30 could include, but is not limited to, a mail server 34 and an associated mail printer 36, a pharmacy management system 38, a prescription refill interactive voice response system 40 (which allows for telephone communication with a patient using the patient's telephone 42), a pharmacy computer system 44 and an associated printer 46, a web-based prescription refill system 48, an electronic prescribing and/or electronic transcription system 50 (which allows for telephone communication with a doctor using the doctor's telephone 52, or using a doctor's computer system connected to the system 50 via the Internet), or a facsimile (fax) server 54 for allowing faxes to be sent to a fax recipient 56.
FIG. 2 is a block diagram showing transaction processing implemented by the TPMS 10 of the present invention. The TPMS 10 (also referred to in FIG. 2 as the notification web service) can provide a customized, “self-service” web site for allowing the data sources 20 (also referred to in FIG. 2 as notification web service vendors) to upload targeted message text and/or voice files to the TPMS 10. Such a web site could be presented to the data sources 20 using one or more secure web pages 57. Each data source 20 could be provided with a user account wherein targeted messages can be managed, edited, added, deleted, and attributes thereof modified as desired. One or more pre-defined criteria can be defined by the data sources 20, and associated with a particular targeted message.
The TPMS 10 populates the notification database 14 with the targeted message text and/or voice files, as well as the pre-defined criteria associated with each file. Examples of the pre-defined criteria could include, but are not limited to: message identifier; vendor identifier; drug item name; National Drug Council (NDC) identifier; therapeutic class; manufacturer; last fill dates (including minimum and/or maximum values); first fill dates (including minimum and/or maximum values); days of supply (including minimum and/or maximum values); original refill numbers (including minimum and/or maximum values); remaining refills (including minimum and/or maximum values); patient age (including minimum and/or maximum values); patient gender; patient diagnosis; patient disease state; text file identifier; voice file identifier; file location identifiers; update dates; and/or update identifiers. The locations of uploaded text and/or voice files can be stored as Uniform Resource Locator (URL) addresses, or in any other suitable format. It should also be noted that information relating to vendors (e.g., one or more of the data sources 20) and customers (e.g., one or more of the plurality of message requesters 30 of FIG. 1) could be associated with particular targeted messages and the notification database 14 populated with such information. Examples include, but are not limited to: vendor identifiers; vendor mailing address information; vendor phone information; vendor e-mails; vendor types; vendor account and password information; customer identifiers; customer mailing address information; customer phone information; customer e-mails; customer types; customer account and password information. Also, message logs could be created and stored in the notification database 14 to facilitate administration of transaction activities and user accounts.
In response to a prescription-related activity, one or more of the plurality of message requesters 30 (referred to in FIG. 2 as notification web service customers) generates a request for a targeted message in the form of a notification message request (NMRQ), and transmits the NMRQ to the TPMS 10. The NMRQ could be formatted and transmitted as a conventional Simple Object Access Protocol (SOAP) request (as defined in the SOAP 1.2 W3C specification, located on the Internet at http://www.w3.org/TR/soap/), or in any other suitable format. The NMRQ could include, but is not limited to, the following fields of information: customer identifier; NDC number; last fill date; first fill date; days of supply remaining in current prescription; number of original refills authorized; refills remaining; patient age; patient gender; patient diagnosis; and/or patient disease state.
Upon receipt of the NMRQ, the TPMS 10 utilizes one or more of the fields of the NMRQ to retrieve a matching targeted message from the notification database 14. When a matching targeted message record is found, a notification message response (NMRP) is created by the TPMS 10 and transmitted to the message requester 30 in the form of a SOAP response. It should be noted that any other suitable message format could be used. The NMRP includes, but is not limited to, the following fields of information: customer identifier; message identifier; message retrieval transaction identifier; message retrieval result; and message file location.
When the NMRP is received by the message requester 30, a notification message delivery receipt (NMDR) is sent by the message requester 30 to the TPMS 10. The NMDR could be a SOAP request (or other suitable format) which includes, but is not limited to, the following fields of information: customer identifier; message identifier; message retrieval transaction identifier; and message delivery result. In response to the NMDR, the TPMS 10 generates a notification message delivery confirmation (NMDC), which is sent to the message requester 30 as final confirmation of the transaction. The NMDC could be a SOAP reply (or other suitable format), which includes, but is not limited to, the following fields of information: message delivered indication; message delivery failure indication; or message delivery declined indication.
FIG. 3 is a flowchart, indicated generally at 60, showing processing logic of the TPMS 10 of the present invention. As mentioned above, the TPMS 10 stores targeted pharmaceutical messages from a plurality of data sources (e.g., pharmaceutical companies), processes requests for targeted pharmaceutical messages, and delivers targeted pharmaceutical messages to recipients in a plurality of formats and across a variety of hardware platforms. The TPMS 10 processes incoming targeted messages from one or more data sources in a message handling process 62, and incoming requests for targeted messages are processed in a request handling process 72.
The message handling process 62 begins with monitoring step 64, wherein the TPMS 10 monitors for incoming targeted messages that are provided to the TPMS 10 from a data source, such as the pharmaceutical companies 22a-22c of FIG. 1. In step 66, a determination is made as to whether an incoming targeted message has been received by the TPMS 10. If a negative determination is made, step 64 is repeated. If a positive determination is made, step 68 occurs, wherein one or more targeted messages are received at the TPMS 10. Then, in step 70, one or more of the aforementioned pre-defined criteria are assigned to each message. Then, the notification database 14 (see FIGS. 1-2) of the TPMS 10 is populated with the one or more targeted messages after the criteria have been assigned. Then, steps 64-70 are repeated so that additional incoming messages can be monitored for and processed.
The targeted message request handling process 72 begins with step 74, wherein the TPMS 10 monitors for an incoming request (i.e., an NMRQ request discussed above) for a targeted message. Such a request could be issued from one or more of the plurality of message requesters 30 of FIG. 1. In step 76, a determination is made as to whether an incoming request has been received by the TPMS 10. If a negative determination is made, step 76 is repeated so that incoming requests can be monitored for. If a positive determination is made, step 78 occurs, wherein the incoming request is received at the web server 16 (see FIG. 1) of the TPMS 10.
In step 80, the notification database 14 (see FIG. 1) of the TPMS 10 is queried using the pre-defined criteria information in the received NMRQ request to locate a record in the notification database 14 corresponding to a matching targeted message. The query could be based on a single pre-defined criteria, or multiple pre-defined criteria, and could be specified in a suitable query language, such as Structured Query Language (SQL). Any desired query conditions could be specified. For example, the query could require that the following conditions must be met:
1. Drug NDC in queried record must match NDC number specified in NMRQ;
2. Values for one of last fill date, first fill date, days of remaining supply, original number of refills authorized, number of refills remaining, patient age, or patient gender must be within minimum and maximum values specified in NMRQ; and
3. If conditions (1) and (2) above are not satisfied, find record having patient diagnosis and/or patient disease state matching diagnosis and/or disease state specified in NMRQ.
In step 82, after querying is complete and a matching record is retrieved from the notification database 14, a response (NMRP) is generated by the TPMS 10 and transmitted to the message requester (i.e., one or more of the message requesters 30 of FIGS. 1-2). As mentioned above, the NMRP could include fields of information which identify a matching targeted message text and/or voice file. When the NMPR is received by the message requester, the targeted message text and/or voice file identified in the NMPR is then accessed by the message requester, and the targeted message contained therein is conveyed to the requester. The message could be downloaded from a location (e.g., a URL) specified in the NMPR, using any suitable transfer protocol such as Secure File Transfer Protocol (SFTP). In step 84, the aforementioned message delivery receipt (NMRP) and confirmation (NMDC) processes are carried out, and the transaction is completed. Steps 74-84 are then repeated so that additional requests for targeted messages can be received and processed. It should be noted that the monitoring steps 64 and 74 described above could be performed using a single web server which automatically responds to incoming requests, in real time.
FIG. 4 is a flowchart, indicated generally at 90, showing steps for mailing a targeted pharmaceutical message generated by the present invention to a recipient. In step 92, an HTTP (SOAP) request for a targeted message (containing one or more of the pre-defined criteria discussed above) is transmitted to the TPMS 10 from a mail server, such as the mail server 34 of FIG. 1, and the request is processed as discussed above with reference to FIG. 2. A text file containing a matching targeted message is then downloaded from the TPMS 10 to the mail server. In step 94, the text file is printed using a local or networked printer, such as the printer 36 of FIG. 1. It should be noted that the text file could be edited or formatted as desired prior to printing. In step 96, the printed targeted message is then mailed to a recipient, such as a pharmacy customer, doctor's office, etc. The recipient could be provided with the ability to “opt-in” to one or more selected targeted messaging campaigns, which could be encouraged through monetary incentives.
FIG. 5 is a flowchart, indicated generally at 100, showing steps for providing a targeted pharmaceutical message generated by the present invention to a pharmacy management computer system. Such a system could include, for example, any commercially-available computer software and associated hardware utilized to manage pharmacy records, transactions, supplies, business records, etc. In step 102, an HTTP request for a targeted message (containing one or more of the pre-defined criteria discussed above) is transmitted to the TPMS 10 from a pharmacy management computer system, such as the system 38 of FIG. 1, and the request is processed as discussed above with reference to FIG. 2. A text file containing a matching targeted message is downloaded from the TPMS 10 to the pharmacy management computer system. In step 104, a targeted message voice file is downloaded to the pharmacy management computer system. In step 106, the targeted message text and voice files are preferably transmitted whenever prescription-related activity occurs, i.e., in real time. For example, when a pharmacist retrieves a prescription refill request from the pharmacy management computer system, a targeted message could be conveyed to the pharmacist. Optionally, the targeted message text and voice files could be stored in the pharmacy management computer system for future use. The pharmacist could be provided with the ability to “opt-in” to one or more selected targeted messaging campaigns, which could be encouraged through monetary incentives. Such targeted message campaigns could occur in response to future refill activities initiated by the pharmacist, such that targeted messages are automatically conveyed to the pharmacist. If a pharmacist chooses not to participate, he or she can disable targeted messages so that they are not conveyed during refill activities.
FIG. 6 is a flowchart, indicated generally at 110, showing steps for providing an audible targeted pharmaceutical message generated by the present invention during a telephonic prescription refill request. In step 112, an HTTP request for a targeted message (containing one or more of the pre-defined criteria discussed above) is transmitted to the TPMS 10 from an interactive voice response (IVR) prescription refill system, such as the system 40 of FIG. 1, and the request is processed as discussed above with reference to FIG. 2. A matching targeted voice message file is then downloaded to the IVR prescription refill system. In step 114, an incoming prescription refill telephone call is processed by the IVR prescription refill system. Then, in step 116, during processing of the prescription refill, or shortly thereafter, the downloaded targeted message voice file is played to the caller. In step 118, the call is ended. The caller could be provided with the ability to “opt-in” to one or more selected targeted messaging campaigns, which could be encouraged through monetary incentives. Such targeted message campaigns could occur in response to future calls, such that targeted messages are automatically conveyed to the caller. If a caller chooses not to participate, he or she can disable targeted messages so that they are not conveyed during calls.
FIG. 7 is a flowchart, indicated generally at 120, showing steps for providing a targeted pharmaceutical message generated by the present invention to a recipient at a pharmacy point of sale. In step 122, an HTTP request for a targeted message (containing one or more of the pre-defined criteria discussed above) is transmitted to the TPMS 10 from a point-of-sale pharmacy computer system, such as the system 44 of FIG. 1, and the request is processed as discussed above with reference to FIG. 2. A matching targeted message text file is then downloaded to a pharmacy computer system. Targeted messages could be provided in real time, i.e., whenever a prescription-related activity occurs, or they could be downloaded to the pharmacy computer system for future use. In step 124, an in-person (i.e., a customer at a pharmacy) prescription refill request is processed using the pharmacy computer system. In step 126, while the prescription refill request is processed, the targeted message text file is printed (e.g., at the point of sale). Then, in step 128, the printed targeted message is provided to the customer with the refilled prescription. The targeted message could be provided to the customer when the filled prescription is picked up, or when it is delivered to the recipient's home. Pharmacy personnel could be provided with the ability to “opt-in” to one or more selected targeted messaging campaigns, which could be encouraged through monetary incentives. Such targeted message campaigns could occur in response to future refill activities, such that targeted messages are automatically conveyed to the pharmacy personnel. If pharmacy personnel choose not to participate, targeted messages can be disabled so that they are not conveyed in the future.
FIG. 8 is a flowchart, indicated generally at 130, showing steps for providing a targeted pharmaceutical message generated by the present invention in a web-based prescription refill request. The web-based prescription refill system allows a user to refill a prescription over the Internet. In step 132, an HTTP request for a targeted message (containing one or more of the pre-defined criteria discussed above) is transmitted to the TPMS 10 from a web-based prescription refill system, such as the system 48 of FIG. 1, and the request is processed as discussed above with reference to FIG. 2. A matching targeted message text file is downloaded to a web-based prescription refill system, such as the system 48 of FIG. 1. In step 134, a prescription refill request is processed by the web-based prescription refill system, and the prescription is refilled. In step 136, the targeted message is provided to the web-based user. The targeted message could be displayed using a conventional web browser. Optionally, a targeted voice or multimedia message could be played to the user. In step 138, the web-based prescription refill request is completed. The web-based user could be provided with the ability to “opt-in” to one or more selected targeted messaging campaigns, which could be encouraged through monetary incentives. Such targeted message campaigns could occur in response to future refill activities initiated by the user, such that targeted messages are automatically conveyed to the user. If a user chooses not to participate, he or she can disable targeted messages so that they are not conveyed in the future.
FIG. 9 is a flowchart, indicated generally at 140, showing steps for providing a targeted pharmaceutical message generated by the present invention in an electronic prescription and/or transcription session. Electronic prescription (“e-prescribe”) systems allow physicians to electronically generate prescriptions for patients and to transmit same to a pharmacy. An electronic transcription system provides a central server that receives telephone calls from doctors, allows the doctors to speak a prescription, and automatically transcribes the spoken prescription into text using voice recognition technology. An example of such a system is disclosed in U.S. Pat. No. 6,804,654 to Kobylevsky, et al., the entire disclosure of which is expressly incorporated herein by reference in its entirety.
In step 142, an HTTP request for a targeted message (containing one or more of the pre-defined criteria discussed above) is transmitted to the TPMS 10 from an electronic prescription and/or transcription system, such as the system 50 of FIG. 1, and the request is processed as discussed above with reference to FIG. 2. A matching targeted message text file, and/or a matching targeted message voice file is provided to the physician during the prescription and/or transaction session, i.e., in real time. Optionally, messages could be downloaded to electronic prescription and/or transcription system and stored for future use. In step 144, a prescription and/or transcription session is processed. In step 146, the targeted message is provided to the physician. During an e-prescription session, a targeted message text file could be displayed to the physician on a computer system utilized by the physician during the e-prescription session. Optionally, a voice or multimedia targeted message could be played to the physician. During an electronic transcription session, a targeted message voice file could be played to the physician. Importantly, physicians could be provided with the ability to “opt-in” to one or more selected targeted messaging campaigns issued by a pharmaceutical company. The decision to opt-in could be encouraged through monetary incentives. Such targeted message campaigns could occur in future prescription or transcription sessions initiated by the physician, such that targeted messages are automatically conveyed to the physician in future sessions. If a physician chooses not to participate, he or she can disable targeted messages so that they are not conveyed during prescription or transcription sessions. In step 148, the prescription and/or transcription session is ended.
FIG. 10 is a flowchart, indicated generally at 150, showing processing steps for faxing a targeted pharmaceutical message generated by the present invention to a recipient. In step 152, an HTTP request for a targeted message (containing one or more of the pre-defined criteria discussed above) is transmitted to the TPMS 10 from a fax server, such as the fax server 54 of FIG. 1, and the request is processed as discussed above with reference to FIG. 2. A text file containing a matching targeted message is then downloaded from the TPMS 10 to the fax server. In step 154, a fax containing the targeted message is prepared. In step 156, the fax is then transmitted to a recipient, such as a pharmacy customer, doctor's office, etc. The recipient could be provided with the ability to “opt-in” to one or more selected targeted messaging campaigns, which could be encouraged through monetary incentives.
Having thus described the invention in detail, it is to be understood that the foregoing description is not intended to limit the spirit or scope thereof. What is desired to be protected is set forth in the following claims.

## Claims

1. A system for targeted healthcare messaging, comprising:
a first computer system for receiving a targeted healthcare message uploaded to the first computer system from a data source remote from the first computer system, the first computer system allowing the data source to create at least one pre-defined criteria to and to associate the at least one pre-defined criteria with the targeted healthcare message, the first computer system in communication with the data source;
a database in communication with the first computer system for storing the targeted healthcare message and the at least one pre-defined criteria;
a second computer system remote from the first computer system for automatically generating a request for a targeted healthcare message whenever a prescription-related activity occurs at the second computer system, the request including a field of information relating to the prescription-related activity; and
a third computer system remote from the second computer system and in communication with the first computer system, the third computer system receiving the request for the targeted healthcare message,
wherein the request is processed to extract the field of information relating to the prescription-related activity and a matching targeted healthcare message is identified by comparing the field of information to the pre-defined criteria, the matching targeted healthcare message is transmitted to the second computer system, and the second computer system conveys the matching targeted healthcare message to a recipient.

2. The system of claim 1, wherein the data source comprises a pharmaceutical company.

3. The system of claim 1, wherein the data source comprises an entity interested in providing targeted healthcare messages to consumers.

4. The system of claim 1, wherein the targeted healthcare message comprises an advertisement relating to a pharmaceutical product.

5. The system of claim 1, wherein the targeted healthcare message comprises a text file containing information about a pharmaceutical product.

6. The system of claim 1, wherein the targeted healthcare message comprises a voice file containing information about a pharmaceutical product.

7. The system of claim 1, wherein the request for a targeted healthcare message and the matching targeted healthcare message are transmitted using Simple Object Access Protocol (SOAP).

8. The system of claim 1, wherein the second computer system comprises a mail server and the matching targeted healthcare message is transmitted to the mail server for mailing the matching targeted healthcare message to a recipient.

9. The system of claim 1, wherein the second computer system comprises a pharmacy management system and the matching targeted healthcare message is transmitted to the pharmacy management system for storage therein.

10. The system of claim 1, wherein the second computer system comprises a prescription refill interactive voice response system and the matching targeted healthcare message is transmitted to the prescription refill interactive voice response system for conveying the message to a caller during a prescription refill call.

11. The system of claim 1, wherein the second computer system comprises a point-of-sale computer system at a pharmacy and the matching targeted healthcare message is transmitted to the point-of-sale computer system at the pharmacy for printing the message and conveying a printed targeted healthcare message to a pharmacy customer.

12. The system of claim 1, wherein the second computer system comprises a web-based prescription refill system and the matching targeted healthcare message is transmitted to the web-based prescription refill system for conveying the message to a user during a prescription refill session.

13. The system of claim 1, wherein the second computer system comprises an electronic prescription system and the matching targeted healthcare message is transmitted to the electronic prescription system for conveying the message to a user during a prescription generation session.

14. The system of claim 1, wherein the second computer system comprises an electronic transcription system and the matching targeted healthcare message is transmitted to the electronic transcription system for conveying the message to a caller during a prescription transcription session.

15. The system of claim 1, wherein the second computer system comprises a facsimile server and the matching targeted healthcare message is transmitted to the facsimile server for faxing the message to a recipient.

16. The system of claim 1, further comprising a web page for allowing the data source to upload the targeted healthcare message to the first computer system.