UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549





FORM l0-Q





(Mark One)

|x | QUARTERLY REPORT PURSUANT TO SECTION 13 or 15 (d) OF THE SECURITIES EXCHANGE ACT OF 1934
|- | ----------------------------------------------------------------------------------------

For the quarter ended March 31, 2008

OR



| ̈ | TRANSITION REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE SECURITIES EXCHANGE ACT OF 1934
|- | -----------------------------------------------------------------------------------------

Commission file number 1-5869-1





SUPERIOR UNIFORM GROUP, INC.







|                       |  |                            
|---------------------- |  | ---------------------------
|Incorporated - Florida |  | Employer Identification No.
|                       |  | 11-1385670                 

10055 Seminole Boulevard

Seminole, Florida 33772-2539

Telephone No.: 727-397-9611





Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15 (d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such
shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.    Yes  x    No   ̈

Indicate by check mark whether the registrant is
a large accelerated filer, an accelerated filer, a non-accelerated filer or a smaller reporting company. See definition of accelerated filer and large accelerated filer and smaller reporting company in Rule 12b-2 of the
Exchange Act. (Check one)

Large accelerated filer   ̈    Accelerated
filer   ̈    Non-accelerated filer   ̈    Smaller Reporting Company  x

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange
Act).    Yes   ̈    No  x

As of April 22, 2008 the registrant had 6,672,650 common shares outstanding, which is the registrants only class of common stock.









---

PART IFINANCIAL INFORMATION



|ITEM 1. | Financial Statements
|------- | --------------------

SUPERIOR UNIFORM GROUP, INC. AND
SUBSIDIARY

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

(Unaudited)



|                                                                                            |  |                              |            |   |      |   |            |  
|------------------------------------------------------------------------------------------- |  | ---------------------------- | ---------- | - | ---- | - | ---------- | -
|                                                                                            |  | Three Months Ended March 31, |           
|                                                                                            |  | 2008                         |            |   | 2007 |  
|Net sales                                                                                   |  | $                            | 33,282,630 |   |      | $ | 28,713,303 |  
|Costs and expenses:                                                                         |  |                              |            |   |      |   |            |  
|Cost of goods sold                                                                          |  |                              | 22,374,053 |   |      |   | 19,173,674 |  
|Selling and administrative expenses                                                         |  |                              | 9,299,628  |   |      |   | 9,077,049  |  
|Interest expense                                                                            |  |                              | 104,141    |   |      |   | 92,092     |  
|                                                                                            |  |                              |            |   |      |   |            |  
|                                                                                            |  |                              | 31,777,822 |   |      |   | 28,342,815 |  
|                                                                                            |  |                              |            |   |      |   |            |  
|Earnings from continuing operations before taxes on income                                  |  |                              | 1,504,808  |   |      |   | 370,488    |  
|Taxes on income                                                                             |  |                              | 590,000    |   |      |   | 130,000    |  
|                                                                                            |  |                              |            |   |      |   |            |  
|Net earnings from continuing operations                                                     |  |                              | 914,808    |   |      |   | 240,488    |  
|Loss from discontinued operations, net of tax benefits of $65,000 and $60,000, respectively |  |                              | (113,438   | ) |      |   | (115,893   | )
|                                                                                            |  |                              |            |   |      |   |            |  
|Net earnings                                                                                |  | $                            | 801,370    |   |      | $ | 124,595    |  
|                                                                                            |  |                              |            |   |      |   |            |  
|Weighted average number of shares outstanding during the period                             |  |                              |            |   |      |   |            |  
|(Basic)                                                                                     |  |                              | 6,670,650  |   |      |   | 6,628,158  |  
|(Diluted)                                                                                   |  |                              | 6,674,072  |   |      |   | 6,668,376  |  
|Per Share Data:                                                                             |  |                              |            |   |      |   |            |  
|Basic                                                                                       |  |                              |            |   |      |   |            |  
|Earnings from continuing operations                                                         |  | $                            | 0.14       |   |      | $ | 0.04       |  
|Loss from discontinued operations, net of tax benefits                                      |  |                              | (0.02      | ) |      |   | (0.02      | )
|                                                                                            |  |                              |            |   |      |   |            |  
|Net earnings                                                                                |  | $                            | 0.12       |   |      | $ | 0.02       |  
|                                                                                            |  |                              |            |   |      |   |            |  
|Diluted                                                                                     |  |                              |            |   |      |   |            |  
|Earnings from continuing operations                                                         |  | $                            | 0.14       |   |      | $ | 0.04       |  
|Loss from discontinued operations, net of tax benefits                                      |  |                              | (0.02      | ) |      |   | (0.02      | )
|                                                                                            |  |                              |            |   |      |   |            |  
|Net earnings                                                                                |  | $                            | 0.12       |   |      | $ | 0.02       |  
|                                                                                            |  |                              |            |   |      |   |            |  
|Cash dividends per common share                                                             |  | $                            | 0.135      |   |      | $ | 0.135      |  
|                                                                                            |  |                              |            |   |      |   |            |  

See accompanying notes to condensed consolidated interim financial statements.



2



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SUPERIOR UNIFORM GROUP, INC. AND SUBSIDIARY

CONDENSED CONSOLIDATED BALANCE SHEETS



|                                                                                                         |  |                          |            |   |                      |   |            |  
|-------------------------------------------------------------------------------------------------------- |  | ------------------------ | ---------- | - | -------------------- | - | ---------- | -
|ASSETS                                                                                                   |  |                          |            |   |                      |   |            |  
|                                                                                                         |  | March 31,2008(Unaudited) |            |   | December 31,2007 (1) |  
|CURRENT ASSETS:                                                                                          |  |                          |            |   |                      |   |            |  
|Cash and cash equivalents                                                                                |  | $                        | 782,244    |   |                      | $ | 769,715    |  
|Accounts receivable and other current assets                                                             |  |                          | 24,458,942 |   |                      |   | 22,195,580 |  
|Inventories*                                                                                             |  |                          | 47,650,278 |   |                      |   | 46,463,662 |  
|Assets held for sale                                                                                     |  |                          |           |   |                      |   | 558,476    |  
|                                                                                                         |  |                          |            |   |                      |   |            |  
|TOTAL CURRENT ASSETS                                                                                     |  |                          | 72,891,464 |   |                      |   | 69,987,433 |  
|PROPERTY, PLANT AND EQUIPMENT, NET                                                                       |  |                          | 12,981,091 |   |                      |   | 13,320,218 |  
|GOODWILL                                                                                                 |  |                          | 1,617,411  |   |                      |   | 1,617,411  |  
|OTHER INTANGIBLE ASSETS, NET                                                                             |  |                          | 714,476    |   |                      |   | 774,016    |  
|OTHER ASSETS                                                                                             |  |                          | 2,189,107  |   |                      |   | 2,204,434  |  
|                                                                                                         |  |                          |            |   |                      |   |            |  
|                                                                                                         |  | $                        | 90,393,549 |   |                      | $ | 87,903,512 |  
|                                                                                                         |  |                          |            |   |                      |   |            |  
|LIABILITIES AND SHAREHOLDERS EQUITY                                                                     |  |                          |            |   |                      |   |            |  
|                                                                                                         |  |                         
|CURRENT LIABILITIES:                                                                                     |  |                          |            |   |                      |   |            |  
|Accounts payable                                                                                         |  | $                        | 5,700,404  |   |                      | $ | 6,635,412  |  
|Other current liabilities                                                                                |  |                          | 2,923,461  |   |                      |   | 2,549,680  |  
|Current portion of long-term debt                                                                        |  |                          | 1,577,691  |   |                      |   | 1,551,202  |  
|                                                                                                         |  |                          |            |   |                      |   |            |  
|TOTAL CURRENT LIABILITIES                                                                                |  |                          | 10,201,556 |   |                      |   | 10,736,294 |  
|LONG-TERM DEBT                                                                                           |  |                          | 5,354,150  |   |                      |   | 2,445,604  |  
|LONG-TERM PENSION LIABILITY                                                                              |  |                          | 939,653    |   |                      |   | 923,184    |  
|OTHER LONG-TERM LIABILITIES                                                                              |  |                          | 640,000    |   |                      |   | 603,000    |  
|DEFERRED INCOME TAXES                                                                                    |  |                          | 725,000    |   |                      |   | 750,000    |  
|SHAREHOLDERS EQUITY:                                                                                    |  |                          | 72,533,190 |   |                      |   | 72,445,430 |  
|Preferred stock, $1 par value - authorized 300,000 shares (none issued)                                  |  |                          |           |   |                      |   |           |  
|Common stock, $.001 par value - authorized 50,000,000 shares, issued and outstanding - 6,670,650 shares. |  |                          | 6,670      |   |                      |   | 6,670      |  
|Additional paid-in capital                                                                               |  |                          | 16,951,336 |   |                      |   | 16,763,987 |  
|Retained earnings                                                                                        |  |                          | 56,079,343 |   |                      |   | 56,178,511 |  
|Accumulated other comprehensive loss, net of tax:                                                        |  |                          |            |   |                      |   |            |  
|Cash flow hedges                                                                                         |  |                          | (37,000    | ) |                      |   | (30,000    | )
|Pensions                                                                                                 |  |                          | (467,159   | ) |                      |   | (473,738   | )
|                                                                                                         |  |                          |            |   |                      |   |            |  
|TOTAL SHAREHOLDERS EQUITY                                                                               |  |                          | 72,533,190 |   |                      |   | 72,445,430 |  
|                                                                                                         |  |                          |            |   |                      |   |            |  
|                                                                                                         |  | $                        | 90,393,549 |   |                      | $ | 87,903,512 |  
|                                                                                                         |  |                          |            |   |                      |   |            |  



|* | Inventories consist of the following:
|- | -------------------------------------



|                |  |                          |            |                  |   |           
|--------------- |  | ------------------------ | ---------- | ---------------- | - | ----------
|                |  | March 31,2008(Unaudited) |            | December 31,2007
|Finished goods  |  | $                        | 36,704,694 |                  | $ | 35,613,513
|Work in process |  |                          | 254,370    |                  |   | 171,842   
|Raw materials   |  |                          | 10,691,214 |                  |   | 10,678,307
|                |  |                          |            |                  |   |           
|                |  | $                        | 47,650,278 |                  | $ | 46,463,662
|                |  |                          |            |                  |   |           



|(1) | The balance sheet as of December 31, 2007 has been derived from the audited balance sheet as of that date and has been condensed.
|--- | ---------------------------------------------------------------------------------------------------------------------------------

See accompanying notes to condensed consolidated interim financial statements.



3



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SUPERIOR UNIFORM GROUP, INC. AND SUBSIDIARY

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

Three Months Ended March 31,

(Unaudited)



|                                                                                                |  |      |             |   |      |   |            |  
|----------------------------------------------------------------------------------------------- |  | ---- | ----------- | - | ---- | - | ---------- | -
|                                                                                                |  | 2008 |             |   | 2007 |  
|CASH FLOWS FROM OPERATING ACTIVITIES                                                            |  |      |             |   |      |   |            |  
|Net earnings                                                                                    |  | $    | 801,370     |   |      | $ | 124,595    |  
|Adjustments to reconcile net earnings to net cash (used in) provided from operating activities: |  |      |             |   |      |   |            |  
|Depreciation and amortization                                                                   |  |      | 807,623     |   |      |   | 879,389    |  
|Provision for bad debts                                                                         |  |      | 45,843      |   |      |   | 25,137     |  
|Share-based compensation expense                                                                |  |      | 187,349     |   |      |   | 425,819    |  
|Deferred income tax benefit                                                                     |  |      | (29,250     | ) |      |   | (176,000   | )
|Gain on sales of property, plant and equipment                                                  |  |      | (13,500     | ) |      |   | (5,500     | )
|Changes in assets and liabilities:                                                              |  |      |             |   |      |   |            |  
|Accounts receivable and other current assets                                                    |  |      | (1,984,599  | ) |      |   | 505,379    |  
|Inventories                                                                                     |  |      | (1,186,616  | ) |      |   | (1,161,474 | )
|Other assets                                                                                    |  |      | 26,156      |   |      |   | (49,675    | )
|Accounts payable                                                                                |  |      | (935,008    | ) |      |   | 815,717    |  
|Accrued expenses                                                                                |  |      | 366,781     |   |      |   | (13,040    | )
|Pension liability                                                                               |  |      | 16,469      |   |      |   | 7,596      |  
|Other long-term liabilities                                                                     |  |      | 37,000      |   |      |   |           |  
|                                                                                                |  |      |             |   |      |   |            |  
|Net cash flows (used in) provided from operating activities                                     |  |      | (1,860,382  | ) |      |   | 1,377,943  |  
|                                                                                                |  |      |             |   |      |   |            |  
|                                                                                                |  |     
|CASH FLOWS FROM INVESTING ACTIVITIES                                                            |  |      |             |   |      |   |            |  
|Additions to property, plant and equipment                                                      |  |      | (408,956    | ) |      |   | (820,630   | )
|Disposals of property, plant and equipment                                                      |  |      | 13,500      |   |      |   | 5,500      |  
|Proceeds from sale of assets held for sale                                                      |  |      | 233,870     |   |      |   |           |  
|                                                                                                |  |      |             |   |      |   |            |  
|Net cash used in investing activities                                                           |  |      | (161,586    | ) |      |   | (815,130   | )
|                                                                                                |  |      |             |   |      |   |            |  
|                                                                                                |  |     
|CASH FLOWS FROM FINANCING ACTIVITIES                                                            |  |      |             |   |      |   |            |  
|Proceeds from long-term debt                                                                    |  |      | 16,732,000  |   |      |   | 4,775,000  |  
|Repayment of long-term debt                                                                     |  |      | (13,796,965 | ) |      |   | (5,458,771 | )
|Payment of cash dividends                                                                       |  |      | (900,538    | ) |      |   | (895,983   | )
|Proceeds received on exercise of stock options                                                  |  |      |            |   |      |   | 225,098    |  
|                                                                                                |  |      |             |   |      |   |            |  
|Net cash provided from (used in) financing activities                                           |  |      | 2,034,497   |   |      |   | (1,354,656 | )
|                                                                                                |  |      |             |   |      |   |            |  
|Net increase (decrease) in cash and cash equivalents                                            |  |      | 12,529      |   |      |   | (791,843   | )
|Cash and cash equivalents balance, beginning of year                                            |  |      | 769,715     |   |      |   | 3,920,276  |  
|                                                                                                |  |      |             |   |      |   |            |  
|Cash and cash equivalents balance, end of period                                                |  | $    | 782,244     |   |      | $ | 3,128,433  |  
|                                                                                                |  |      |             |   |      |   |            |  

See accompanying notes to condensed consolidated interim financial statements.



4



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SUPERIOR UNIFORM GROUP, INC. AND SUBSIDIARY

NOTES TO CONDENSED CONSOLIDATED INTERIM FINANCIAL STATEMENTS

THREE MONTHS ENDED MARCH
31, 2008 AND 2007

(Unaudited)

NOTE 1 
Summary of Significant Interim Accounting Policies:



| | a) | Basis of presentation
| | -- | ---------------------

The condensed consolidated interim financial
statements include the accounts of Superior Uniform Group, Inc. and its wholly-owned subsidiary, Fashion Seal Corporation. Intercompany items have been eliminated in consolidation. The accompanying unaudited interim financial statements have been
prepared pursuant to the rules and regulations of the Securities and Exchange Commission. Certain information and footnote disclosures normally included in the financial statements prepared in accordance with accounting principles generally accepted
in the United States of America have been condensed or omitted pursuant to such rules and regulations. These condensed consolidated financial statements should be read in conjunction with the audited financial statements and notes thereto included
in the Companys Annual Report on Form 10-K for the year ended December 31, 2007, and filed with the Securities and Exchange Commission. The interim financial information contained herein is not certified or audited; it reflects all
adjustments (consisting of only normal recurring accruals) which are, in the opinion of management, necessary for a fair statement of the operating results for the periods presented, stated on a basis consistent with that of the audited financial
statements. The unaudited financial information included in this report as of and for the three months ended March 31, 2008 has been reviewed by Grant Thornton LLP, independent registered public accounting firm, and their review report thereon
accompanies this filing. Such review was made in accordance with established professional standards and procedures for such a review. The results of operations for any interim period are not necessarily indicative of results to be expected for the
full year.



| | b) | Revenue recognition
| | -- | -------------------

The Company records revenue as products are shipped
and title passes. A provision for estimated returns and allowances is recorded based on historical experience and current allowance programs.



| | c) | Recognition of costs and expenses
| | -- | ---------------------------------

Costs and expenses other than product
costs are charged to income in interim periods as incurred, or allocated among interim periods based on an estimate of time expired, benefit received or activity associated with the periods. Procedures adopted for assigning specific cost and expense
items to an interim period are consistent with the basis followed by the registrant in reporting results of operations at annual reporting dates. However, when a specific cost or expense item charged to expense for annual reporting purposes benefits
more than one interim period, the cost or expense item is allocated to the interim periods.



| | d) | Advertising expenses
| | -- | --------------------

The Company expenses advertising costs as incurred.
Total advertising costs for the three-month periods ended March 31, 2008 and 2007, respectively, were $32,161 and $36,226.



| | e) | Shipping and handling fees and costs
| | -- | ------------------------------------

The Company follows EITF 00-10,
Accounting for Shipping and Handling Fees and Costswhich requires shipping and handling fees billed to customers to be classified as revenue and shipping and handling costs to be either classified as cost of sales or disclosed in the notes
to the financial statements. The Company includes shipping and handling fees billed to customers in net sales. Shipping and handling costs associated with in-bound and out-bound freight are generally recorded in cost of goods sold. Other shipping
and handling costs are included in selling and administrative expenses and totaled $1,993,257, and $1,946,808 for the three months ended March 31, 2008 and 2007, respectively.



| | f) | Inventories
| | -- | -----------

Inventories at interim dates are determined by using both
perpetual records on a first-in, first-out basis and gross profit calculations.



| | g) | Accounting for income taxes
| | -- | ---------------------------

The provision for income taxes is calculated
by using the effective tax rate anticipated for the full year.



5



---

| | h) | Employee benefit plan settlements
| | -- | ---------------------------------

The Company recognizes settlement gains
and losses in its financial statements when the cost of all settlements in a year is greater than the sum of the service cost and interest cost components of net periodic pension cost for the plan for the year.



| | i) | Earnings per share
| | -- | ------------------

Historical basic per share data is based on the
weighted average number of shares outstanding. Historical diluted per share data is reconciled by adding to weighted average shares outstanding the dilutive impact of the assumed exercise of outstanding stock options and stock appreciation rights.



|                                                                                     |  |                              |           |   |      |   |           |  
|------------------------------------------------------------------------------------ |  | ---------------------------- | --------- | - | ---- | - | --------- | -
|                                                                                     |  | Three Months Ended March 31, |          
|                                                                                     |  | 2008                         |           |   | 2007 |  
|Earnings used in the computation of basic and diluted net earnings per common share: |  |                              |           |   |      |   |           |  
|                                                                                     |  |                             
|Earnings from continuing operations                                                  |  | $                            | 914,808   |   |      | $ | 240,488   |  
|Loss from discontinued operations, net of tax benefits                               |  |                              | (113,438  | ) |      |   | (115,893  | )
|                                                                                     |  |                              |           |   |      |   |           |  
|Net earnings used in the computation of basic and diluted earnings per share         |  | $                            | 801,370   |   |      | $ | 124,595   |  
|                                                                                     |  |                              |           |   |      |   |           |  
|                                                                                     |  |                             
|Weighted average shares outstandingbasic                                            |  |                              | 6,670,650 |   |      |   | 6,628,158 |  
|Common stock equivalents                                                             |  |                              | 3,422     |   |      |   | 40,218    |  
|                                                                                     |  |                              |           |   |      |   |           |  
|Total weighted average shares outstandingdiluted                                    |  |                              | 6,674,072 |   |      |   | 6,668,376 |  
|                                                                                     |  |                              |           |   |      |   |           |  
|Per Share Data:                                                                      |  |                              |           |   |      |   |           |  
|Basic                                                                                |  |                              |           |   |      |   |           |  
|Earnings from continuing operations                                                  |  | $                            | 0.14      |   |      | $ | 0.04      |  
|Loss from discontinued operations, net of tax benefits                               |  |                              | (0.02     | ) |      |   | (0.02     | )
|                                                                                     |  |                              |           |   |      |   |           |  
|Net earnings                                                                         |  | $                            | 0.12      |   |      | $ | 0.02      |  
|                                                                                     |  |                              |           |   |      |   |           |  
|Diluted                                                                              |  |                              |           |   |      |   |           |  
|Earnings from continuing operations                                                  |  | $                            | 0.14      |   |      | $ | 0.04      |  
|Loss from discontinued operations, net of tax benefits                               |  |                              | (0.02     | ) |      |   | (0.02     | )
|                                                                                     |  |                              |           |   |      |   |           |  
|Net earnings                                                                         |  | $                            | 0.12      |   |      | $ | 0.02      |  
|                                                                                     |  |                              |           |   |      |   |           |  

Awards to purchase 939,775 shares of common stock with a weighted average exercise price of $13.30 per share were
outstanding during the three-month period ending March 31, 2008 but were not included in the computation of diluted EPS because the awards exercise prices were greater than the average market price of the common shares. Awards to purchase
497,450 shares of common stock with a weighted average exercise price of $14.62 per share were outstanding during the three-month period ending March 31, 2007, but were not included in the computation of diluted EPS because the awards
exercise prices were greater than the average market price of the common shares.



| | j) | Use of estimates
| | -- | ----------------

The preparation of financial statements in conformity
with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the
date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.



| | k) | Comprehensive income
| | -- | --------------------

Total comprehensive income represents the change in
equity during a period from sources other than transactions with shareholders and, as such, includes net earnings. For the Company, the only other components of total comprehensive income are the change in the fair value of derivatives accounted for
as cash flow hedges and pension costs.



6



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|                                                                         |  |                              |         |   |      |   |        
|------------------------------------------------------------------------ |  | ---------------------------- | ------- | - | ---- | - | -------
|                                                                         |  | Three Months Ended March 31,
|                                                                         |  | 2008                         |         |   | 2007
|Net earnings                                                             |  | $                            | 801,370 |   |      | $ | 124,595
|Other comprehensive income:                                              |  |                              |         |   |      |   |        
|Net unrealized (loss) gain during the period related to cash flow hedges |  |                              | (7,000  | ) |      |   | 3,000  
|Pensionsreclassification to net earnings during the period              |  |                              | 6,579   |   |      |   | 2,754  
|                                                                         |  |                              |         |   |      |   |        
|                                                                         |  | $                            | 800,949 |   |      | $ | 130,349
|                                                                         |  |                              |         |   |      |   |        



| | l) | Operating Segments
| | -- | ------------------

Statement of Financial Accounting Standards (FAS)
No. 131 Disclosures about Segments of an Enterprise and Related Information requires disclosures of certain information about operating segments and about products and services, geographic areas in which the Company operates, and their
major customers. The Company has evaluated the effect of this standard and has determined that currently it operates in one segment, as defined in this statement.



| | m) | Derivative Financial Instruments
| | -- | --------------------------------

The Company has only limited involvement
with derivative financial instruments. The Company has one interest rate swap agreement to hedge against the potential impact on earnings from increases in market interest rates associated with interest payments on a variable rate term loan. Under
the interest rate swap agreement, the Company receives or makes payments on a monthly basis, based on the differential between a specified interest rate and one month LIBOR. A term loan of $1,823,841 is designated as a hedged item for interest rate
swaps at March 31, 2008.

This interest rate swap is accounted for as a cash flow hedge in accordance with FAS No. 133 and FAS No. 138. As
of the report date, the swap met effectiveness tests, and as such no gains or losses were included in net income during the quarter related to hedge ineffectiveness and there was no income adjustment related to any portion excluded from the
assessment of hedge effectiveness. A loss of $7,000 and a gain of $3,000 were included in other comprehensive income for the three months ended March 31, 2008 and 2007, respectively. The original term of the contract is ten years.



| | n) | Share-Based Compensation:
| | -- | -------------------------

The Company awards share-based compensation as
an incentive for employees to contribute to the Companys long-term success. Historically, the Company has issued options and stock settled stock appreciation rights. At March 31, 2008, the Company had 1,522,725 shares of common stock
authorized for awards of share-based compensation under its 2003 Incentive Stock and Awards Plan.

On January 1, 2006, the Company adopted FAS
No. 123(R), Share-Based Payment (FAS No. 123R). Accordingly, the Company is now recognizing share-based compensation expense for all awards granted to employees, which is based on the fair value of the award on the date
of grant. Under FAS No. 123(R), the Companys reported stock compensation expense will include expense related to stock compensation awards granted subsequent to January 1, 2006, which is based on the grant date fair value estimated
in accordance with the provisions of FAS No. 123(R). All share-based awards previously granted by the Company were fully vested prior to the adoption of FAS No. 123(R). Determining the appropriate fair value model and calculating the fair
value of stock compensation awards requires the input of certain highly complex and subjective assumptions, including the expected life of the stock compensation awards, the Companys common stock price volatility, and the rate of employee
forfeitures. The assumptions used in calculating the fair value of stock compensation awards represent managements best estimates, but these estimates involve inherent uncertainties and the application of judgment. As a result, if factors
change and the Company deems it necessary to use different assumptions, stock compensation expense could be materially different from what has been recorded in the current period.

During the first quarter of 2008 and 2007 respectively, the Company recognized approximately $187,000 and $426,000 of pre-tax share-based compensation expense under FAS No. 123(R), recorded in selling and
administrative expense in the Condensed Consolidated Statements of Operations. This expense was offset by a $15,000 and a $35,000 deferred tax benefit for non-qualified share-based compensation for the first quarter of 2008 and 2007, respectively.
As of March 31, 2008, the Company had no unrecognized compensation cost expected to be recognized for prior share-based awards. The Companys standard vesting policies provide for immediate vesting at the date of grant.

Stock options and stock settled stock appreciation rights.The Company grants stock options and stock settled stock appreciation rights to employees that allow
them to purchase shares of the Companys common stock. Options are also granted to outside members of the Board of Directors of the Company. The Company determines the fair value of stock options and stock settled stock appreciation rights at
the date of grant using the Black-Scholes valuation model.



7



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All options and stock appreciation rights vest immediately at the date of grant. Awards generally expire five years after
the date of grant with the exception of options granted to outside directors, which expire ten years after the date of grant. The Company issues new shares upon the exercise of stock options and stock settled stock appreciation rights.

A summary of options transactions during the three months ended March 31, 2008 follows:



|                              |  |              |   |  |                                |      
|----------------------------- |  | ------------ | - |  | ------------------------------ | -----
|                              |  | No. ofShares |   |  | Weighted AverageExercise Price
|Outstanding December 31, 2007 |  | 798,975      |   |  | $                              | 13.26
|Granted                       |  | 140,600      |   |  |                                | 9.16 
|Exercised                     |  |             |   |  |                                |     
|Lapsed                        |  | (75,800      | ) |  |                                | 12.28
|Cancelled                     |  | (12,400      | ) |  |                                | 12.76
|                              |  |              |   |  |                                |      
|Outstanding March 31, 2008    |  | 851,375      |   |  | $                              | 12.68
|                              |  |              |   |  |                                |      

At March 31, 2008, options outstanding, all of which were fully vested and exercisable, had aggregate
intrinsic values of $122,454.

There were no options exercised during the first quarter of 2008. The weighted average grant date fair value of the
Companys options granted during the three months ended March 31, 2008 and 2007 was $1.03 and $2.34, respectively.

A summary of stock-settled
stock appreciation rights transactions during the three months ended March 31, 2008 follows:



|                              |  |              |  |                                |       
|----------------------------- |  | ------------ |  | ------------------------------ | ------
|                              |  | No. ofShares |  | Weighted AverageExercise Price
|Outstanding December 31, 2007 |  | 232,000      |  | $                              | 13.02 
|Granted                       |  | 41,400       |  |                                | 9.16  
|Exercised                     |  |             |  |                                |      
|Lapsed                        |  |             |  |                                |      
|Cancelled                     |  |             |  |                                |      
|                              |  |              |  |                                |       
|Outstanding March 31, 2008    |  | 273,400      |  | $                              | $12.44
|                              |  |              |  |                                |       

At March 31, 2008, stock appreciation rights outstanding, all of which were fully vested and exercisable, had
aggregate intrinsic values of $34,231.

There were no SARS exercised during the first quarter of 2008. The weighted average grant date fair value of the
Companys SARS granted during the three months ended March 31, 2008 and 2007 was $1.03 and $2.34, respectively.

The following table summarizes
significant assumptions utilized to determine the fair value of share-based compensation awards.



8



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|                             |  |      |         |   |         |   |         |  
|---------------------------- |  | ---- | ------- | - | ------- | - | ------- | -
|Three months ended March 31, |  | SARS |         |   | Options |  
|Exercise price               |  |      |         |   |         |   |         |  
|2008                         |  | $    | 9.16    |   |         | $ | 9.16    |  
|2007                         |  | $    | 12.74   |   |         | $ | 12.74   |  
|Market price                 |  |      |         |   |         |   |         |  
|2008                         |  | $    | 9.16    |   |         | $ | 9.16    |  
|2007                         |  | $    | 12.74   |   |         | $ | 12.74   |  
|Risk free interest rate (1)  |  |      |         |   |         |   |         |  
|2008                         |  |      | 2.8     | % |         |   | 2.8     | %
|2007                         |  |      | 4.7     | % |         |   | 4.7     | %
|Expected award life (2)      |  |      | 5 years |   |         |   | 5 years |  
|Expected volatility (3)      |  |      |         |   |         |   |         |  
|2008                         |  |      | 23.5    | % |         |   | 23.5    | %
|2007                         |  |      | 24.6    | % |         |   | 24.6    | %
|Expected dividend yield (4)  |  |      |         |   |         |   |         |  
|2008                         |  |      | 5.9     | % |         |   | 5.9     | %
|2007                         |  |      | 4.2     | % |         |   | 4.2     | %



|(1) | The risk-free interest rate is based on the yield of a U.S. treasury bond with a similar maturity as the expected life of the awards.
|--- | -------------------------------------------------------------------------------------------------------------------------------------

|(2) | The expected life in years for awards granted was based on the historical exercise patterns experienced by the Company when the award is made.
|--- | ----------------------------------------------------------------------------------------------------------------------------------------------

|(3) | The determination of expected stock price volatility for awards granted in each of the three-month periods ending March 31, was based on historical Superior common stock prices
over a period commensurate with the expected life.
|--- | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

|(4) | The dividend yield assumption is based on the history and expectation of the Companys dividend payouts.
|--- | --------------------------------------------------------------------------------------------------------

NOTE 2  Recent Accounting Pronouncements:

In July 2006, the FASB
issued FASB Interpretation 48, Accounting for Uncertainty in Income Taxes: an Interpretation of FAS No. 109(FIN No. 48). FIN No. 48, which clarifies FAS No. 109, Accounting for Income Taxes, establishes
the criterion that an individual tax position has to meet for some or all of the benefits of that position to be recognized in the Companys financial statements.

We adopted the provisions of FIN No. 48, and FASB Staff Position No. FIN 48-1, on January 1, 2007. Only tax positions that met the more-likely-than-not recognition threshold at the adoption date were
recognized or continued to be recognized. As a result of the implementation of FIN 48, we recognized a $133,000 increase to the liability for uncertain tax positions, which was accounted for as an adjustment to the beginning balance of retained
earnings. As of the date of adoption, including the increase in the liability noted above, we had approximately $728,000 of unrecognized tax benefits, all of which, if recognized, would favorably affect the annual effective income tax
rate. As of March 31, 2008, we have $640,000 of unrecognized tax benefits, all of which, if recognized, would favorably affect the annual effective income tax rate.

We recognize interest and penalties accrued related to unrecognized tax benefits in the provision for income taxes. During the three months ended March 31, 2008, we recognized approximately $16,000 of
accrued interest associated with uncertain tax positions. As of March 31, 2008, we have approximately $121,000 of accrued interest and $54,000 of accrued penalties related to uncertain tax positions, which are included in the $640,000
noted above. The earliest tax year open to examination by a major taxing jurisdiction is 2001.

In June 2006, the Emerging Issues Task Force reached a
consensus on Issue No. 06-3 (EITF 06-3), Disclosure Requirements for Taxes Assessed by a Governmental Authority on Revenue-Producing Transactions. The consensus allows companies to choose between two acceptable alternatives
based on their accounting policies for transactions in which the company collects taxes on behalf of a governmental authority, such as sales taxes. The guidance should be applied to financial reports through retrospective application for all periods
presented, if amounts are significant, for interim and annual reporting beginning February 1, 2007. The Company collects sales tax for various taxing authorities. It is the Companys policy to record these amounts on a net basis.
Therefore, these amounts are not included in net sales for the Company. The adoption of EITF 06-3 has not had a material effect on our consolidated financial statements.



9



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In September 2006, the FASB issued FAS No. 157, Fair Value Measurements(FAS No. 157). FAS
No. 157 defines fair value, establishes a framework for measuring fair value and enhances disclosures about fair value measurements required under other accounting pronouncements, but does not change existing guidance as to whether or not an
instrument is carried at fair value. The Company adopted FAS No. 157 effective January 1, 2008. The adoption of FAS No. 157 did not have a significant impact on the consolidated financial statements.

In February 2007, the FASB issued FAS No. 159, The Fair Value Option for Financial Assets and Financial Liabilities(FAS No. 159), which
permits entities to choose to measure many financial instruments and certain other items at fair value that are not currently required to be measured at fair value. The Company adopted FAS No. 159 effective January 1, 2008. The adoption of
FAS No. 159 did not have a significant impact on the consolidated financial statements.

In December 2007, the FASB issued FAS No. 141
(revised 2007) (FAS No. 141(R)), Business Combinations, which is a revision of FAS No. 141, Business Combinations.The primary requirements of FAS No. 141(R) are as follows: (I.) Upon initially obtaining control, the
acquiring entity in a business combination must recognize 100% of the fair values of the acquired assets, including goodwill, and assumed liabilities, with only limited exceptions even if the acquirer has not acquired 100% of its target. As a
consequence, the current step acquisition model will be eliminated. (II.) Contingent consideration arrangements will be fair valued at the acquisition date and included on that basis in the purchase price consideration. The concept of recognizing
contingent consideration at a later date when the amount of that consideration is determinable beyond a reasonable doubt, will no longer be applicable. (III.) All transaction costs will be expensed as incurred. FAS No. 141 (R) is effective
as of the beginning of an entitys first fiscal year beginning after December 15, 2008. Adoption is prospective and early adoption is not permitted. The adoption of this standard will affect the consolidated financial statements in the
event of a future business combination.

A variety of proposed or otherwise potential accounting standards are currently under study by standard-setting
organizations and various regulatory agencies. Because of the tentative and preliminary nature of these proposed standards, management has not determined whether implementation of such proposed standards would be material to the Companys
consolidated financial statements.

NOTE 3  Long-Term Debt:



|                                                                                                             |  |               |           |                  |   |          
|------------------------------------------------------------------------------------------------------------ |  | ------------- | --------- | ---------------- | - | ---------
|                                                                                                             |  | March 31,2008 |           | December 31,2007
|Note payable to Wachovia, pursuant to a revolving credit agreement, maturing June 30, 2010                   |  | $             | 5,108,000 |                  | $ | 1,795,000
|                                                                                                             |  |              
|6.75% term loan payable to Wachovia, with monthly payments of principal and interest, maturing April 1, 2009 |  |               | 1,823,841 |                  |   | 2,201,806
|                                                                                                             |  |               |           |                  |   |          
|                                                                                                             |  |              
|                                                                                                             |  |               | 6,931,841 |                  |   | 3,996,806
|                                                                                                             |  |              
|Less payments due within one year included in current liabilities                                            |  |               | 1,577,691 |                  |   | 1,551,202
|                                                                                                             |  |               |           |                  |   |          
|                                                                                                             |  |              
|Long-term debt less current maturities                                                                       |  | $             | 5,354,150 |                  | $ | 2,445,604
|                                                                                                             |  |               |           |                  |   |          

On March 26, 1999, the Company entered into a 3-year credit agreement with Wachovia Bank that made available
to the Company up to $15,000,000 on a revolving credit basis. Interest is payable at LIBOR plus 0.60% based upon the one-month LIBOR rate for U.S. dollar based borrowings (2.7% at March 31, 2008). The Company pays an annual commitment fee of
0.15% on the average unused portion of the commitment. The available balance under the credit agreement is reduced by outstanding letters of credit. As of March 31, 2008, approximately $185,000 was outstanding under letters of credit. On
March 27, 2001, on April 27, 2004, and again on June 25, 2007, the Company entered into agreements with Wachovia Bank to extend the maturity of the revolving credit agreement. The revolving credit agreement matures on June 30,
2010. At the option of the Company, any outstanding balance on the agreement at that date will convert to a one-year term loan. The remaining terms of the original revolving credit agreement remain unchanged. The Company also entered into a
$12,000,000 10-year term loan on March 26, 1999 with the same bank. The term loan is an amortizing loan, with monthly payments of principal and interest, maturing on April 1, 2009. The term loan carries a variable interest rate of LIBOR
plus 0.80% based upon the one-month LIBOR rate for U.S. dollar based borrowings. Concurrent with the execution of the



10



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term loan agreement, the Company entered into an interest rate swap with the bank under which the Company receives a variable rate of interest on a notional
amount equal to the outstanding balance of the term loan from the bank and the Company pays a fixed rate of 6.75% on a notional amount equal to the outstanding balance of the term loan to the bank.

The credit agreement and the term loan with Wachovia contain restrictive provisions concerning liabilities to tangible net worth ratios (.75:1), other borrowings,
capital expenditures; working capital ratio (2.5:1), and fixed charges coverage ratio (2.5:1). The Company is in full compliance with all terms, conditions and covenants of the various credit agreements.

NOTE 4  Periodic Pension Expense:

The following table presents the
net periodic pension expense under our plans for the three month periods ended March 31:



|                                                 |  |      |          |   |      |   |          |  
|------------------------------------------------ |  | ---- | -------- | - | ---- | - | -------- | -
|                                                 |  | 2008 |          |   | 2007 |  
|Service cost - benefits earned during the period |  | $    | 153,000  |   |      | $ | 164,000  |  
|Interest cost on projected benefit obligation    |  |      | 244,000  |   |      |   | 249,000  |  
|Expected return on plan assets                   |  |      | (351,000 | ) |      |   | (341,000 | )
|Amortization of prior service cost               |  |      | 8,000    |   |      |   | 9,000    |  
|Recognized actuarial loss (gain)                 |  |      | 3,000    |   |      |   | (5,000   | )
|                                                 |  |      |          |   |      |   |          |  
|Net periodic pension cost                        |  | $    | 57,000   |   |      | $ | 76,000   |  
|                                                 |  |      |          |   |      |   |          |  

There were no contributions made to the Companys benefit plans during the periods ended March 31, 2008
or 2007.

NOTE 5  Supplemental Cash Flow Information:

The Company received a short-term note receivable for $324,606 as partial payment related to the sale of the Sope Creek business.

Cash paid for
income taxes was $11,316 and $15,187, respectively for the three-month periods ended March 31, 2008 and 2007. Cash paid for interest was $103,468 and $94,076, respectively for the three-month periods ended March 31, 2008 and 2007.

NOTE 6  Discontinued Operations:

During the fourth
quarter of 2007, the Company made a decision to divest its Sope Creek operations. As a result, the related assets of Sope Creek were classified as held for sale at December 31, 2007 and were written down to their estimated fair value less
selling costs. The write down to fair value resulted in a charge to loss from discontinued operations of approximately $596,000, net of tax benefit in the fourth quarter of 2007. Additionally, the results of operations of Sope Creek have been
reported as a loss from discontinued operations in the condensed consolidated statements of operations. The table below summarizes financial results for the Sope Creek business:



|                                                      |  |                              |         |      |   |        
|----------------------------------------------------- |  | ---------------------------- | ------- | ---- | - | -------
|                                                      |  | Three Months Ended March 31,
|                                                      |  | 2008                         |         | 2007
|Net sales                                             |  | $                            | 281,171 |      | $ | 979,763
|Loss from discontinued operations before income taxes |  | $                            | 178,438 |      | $ | 175,893
|Loss from discontinued operations                     |  | $                            | 113,438 |      | $ | 115,893

Assets held for sale at December 31, 2007 includes $442,889 of inventory, $70,890 of prepaid expenses and
other current assets, and $44,697 of property, plant and equipment.

The Company completed the sale of its Sope Creek business on February 4, 2008.
The Company received $225,000 in cash at closing and a short-term note receivable for $324,606. These proceeds, net of expenses related to the transaction, approximated the carrying value of the assets sold.



11



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NOTE 7  Contingencies:

The Company has entered into indemnification agreements with its directors and certain of its officers that will require the Company, among other things, to indemnify them against certain liabilities that may arise by reason of their status
or service as directors or officers. The Company maintains director and officer insurance, which may cover certain liabilities arising from its obligation to indemnify its directors and officers in certain circumstances. No claims have ever been
filed under these agreements.

It is not possible to determine the aggregate maximum potential loss under these indemnification
agreements. Historically, the Company has not incurred any costs as a result of obligations under these agreements and it has not accrued any liabilities related to such indemnification obligations in its condensed consolidated financial
statements for any period presented.

The Company is involved in various legal actions and claims arising from the normal course of business. In the
opinion of management, the ultimate outcome of these matters will not have a material impact on the Companys results of operations, cash flows, or financial position.



12



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Report of Independent Registered Public Accounting Firm

Board of Directors and Shareholders

Superior Uniform Group, Inc.

We have reviewed the accompanying condensed consolidated balance sheet of Superior Uniform Group, Inc. and subsidiary as of March 31, 2008, and the
related condensed consolidated statements of operations and cash flows for the three-month periods ended March 31, 2008 and 2007. These interim financial statements are the responsibility of the Companys management.

We conducted our review in accordance with the standards of the Public Company Accounting Oversight Board (United States). A review of interim financial information
consists principally of applying analytical procedures and making inquiries of persons responsible for financial and accounting matters. It is substantially less in scope than an audit conducted in accordance with generally accepted auditing
standards, the objective of which is the expression of an opinion regarding the financial statements taken as a whole. Accordingly, we do not express such an opinion.

Based on our review, we are not aware of any material modifications that should be made to the accompanying financial statements for them to be in conformity with accounting principles generally accepted in the United
States of America.

We have previously audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), the
consolidated balance sheet as of December 31, 2007, and the related consolidated statements of earnings, shareholders equity, and cash flows for the year then ended (not presented herein); and in our report dated February 28, 2008,
we expressed an unqualified opinion on those consolidated financial statements that contains an explanatory paragraph relating to the Companys adoption of Financial Accounting Standards Board Interpretation No. 48, Accounting for
Uncertainty in Income Taxes  an Interpretation of FASB Statement No. 109. In our opinion, the information set forth in the accompanying condensed consolidated balance sheet as of December 31, 2007, is fairly stated, in all
material respects, in relation to the consolidated balance sheet from which it has been derived.



|                      
|----------------------
|/s/ GRANT THORNTON LLP
|                      
|Tampa, Florida        
|April 24, 2008        



13



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|ITEM 2. | Managements Discussion and Analysis of Financial Condition and Results of Operations
|------- | -------------------------------------------------------------------------------------

Certain matters discussed in this Form 10-Q are forward-looking statements intended to qualify for the safe harbors from liability established by the Private Securities Litigation Reform Act of 1995.
These forward-looking statements can generally be identified as such because the context of the statement will include words such as we believe, anticipate, expect or words of similar import. Similarly, statements
that describe our future plans, objectives, strategies or goals are also forward-looking statements. Such forward-looking statements are subject to certain risks and uncertainties that may materially adversely affect the anticipated results. Such
risks and uncertainties include, but are not limited to, the following: general economic conditions in the areas of the United States in which the Companys customers are located; changes in the healthcare, resort and commercial industries
where uniforms and service apparel are worn; the impact of competition; the availability of manufacturing materials, and other factors described in the Companys filings with the Securities and Exchange Commission. Shareholders, potential
investors and other readers are urged to consider these factors carefully in evaluating the forward-looking statements made herein and are cautioned not to place undue reliance on such forward-looking statements. The forward-looking statements made
herein are only made as of the date of this Form 10-Q and we disclaim any obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.

Critical Accounting Policies

Our significant accounting policies are described in Note 1 to the consolidated financial
statements included in the Companys Annual Report on Form 10-K for the year ended December 31, 2007. Our discussion and analysis of financial condition and results of operations are based upon our consolidated financial statements, which
have been prepared in accordance with accounting principles generally accepted in the United States of America. The preparation of the financial statements requires us to make estimates and judgments that affect the reported amounts of assets,
liabilities, revenues, expenses, and related disclosure of contingent assets and liabilities. On an on-going basis, we evaluate the estimates that we have made. These estimates are based upon our historical experience and on various other
assumptions that we believe to be reasonable under the circumstances. Our actual results may differ from these estimates under different assumptions or conditions.

Our critical accounting estimates are those that we believe require our most significant judgments about the effect of matters that are inherently uncertain. A discussion of our critical accounting estimates, the underlying judgments and
uncertainties used to make them and the likelihood that materially different estimates would be reported under different conditions or using different assumptions is as follows:

Allowance for Losses on Accounts Receivable

These allowances are based on both recent trends of certain customers estimated
to be a greater credit risk as well as general trends of the entire customer pool. If the financial condition of the Companys customers were to deteriorate, resulting in an impairment of their ability to make payments, additional allowances
may be required. An additional impairment in value of one percent of net accounts receivable would require an increase in the allowance for doubtful accounts and would result in additional expense of approximately $216,000.

Inventories

Inventories are stated at the lower of cost or market value.
Judgments and estimates are used in determining the likelihood that new goods on hand can be sold to customers. Historical inventory usage and current revenue trends are considered in estimating both excess and obsolete inventories. If actual
product demand and market conditions are less favorable than those projected by management, additional inventory write-downs may be required.

Goodwill
Impairment

The Company has approximately $1,617,000 of goodwill on its balance sheet related to its largest reporting unit. The Company reviews this
goodwill for impairment at least on an annual basis. The Company completed its most recent valuation in the fourth quarter of 2007. These reviews of fair value involve judgment and estimates of discount rates, transaction multiples and future cash
flows for the reporting unit that may be impacted by future sales and operating results for the reporting unit, market conditions and economic conditions. The Company analyzed various discount rates, transaction multiples and cash flows for the
reporting unit. We believe that we have made reasonable estimates and judgments in determining that our goodwill has not been impaired. However, if there is a material change in the assumptions used in our determination of fair value or if there is
a material change in the conditions or circumstances influencing fair value, we could be required to recognize a material impairment charge.

Insurance

The Company self-insures for certain obligations related to health insurance programs. The Company also purchases stop-loss insurance policies to protect
it from catastrophic losses. Judgments and estimates are used in determining the potential value associated with reported claims and for losses that have occurred, but have not been reported. The Companys estimates



14



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Management s Discussion and Analysis of Financial Condition and Results of Operations (cont)



consider historical claim experience and other factors. The Companys liabilities are based on estimates, and, while the Company believes that the
accrual for loss is adequate, the ultimate liability may be in excess of or less than the amounts recorded. Changes in claim experience, the Companys ability to settle claims or other estimates and judgments used by management could have a
material impact on the amount and timing of expense for any period.

Pensions

The Companys pension obligations are determined using estimates including those related to discount rates, asset values and changes in compensation. The discount rates used are determined based on the
Moodys rating on AA bonds with maturity of 20 years and beyond. This rate was selected as the best estimate of the rate at which the benefit obligations could be effectively settled on the measurement date taking into account the nature and
duration of the benefit obligations of the plan using high-quality fixed-income investments currently available (rated AA or better) and expected to be available during the period to maturity of the benefits. The 8.0% expected return on plan assets
was determined based on historical long-term investment returns as well as future expectations given target investment asset allocations and current economic conditions. The 4.5% rate of compensation increase represents the long-term assumption for
expected increases in salaries among continuing active participants accruing benefits under the plans. Interest rates and pension plan valuations may vary significantly based on worldwide economic conditions and asset investment decisions.

Income Taxes

The Company is required to estimate and record
income taxes payable for federal and state jurisdictions in which the Company operates. This process involves estimating actual current tax expense and assessing temporary differences resulting from differing accounting treatment between tax and
book that result in deferred tax assets and liabilities. In addition, accruals are also estimated for federal and state tax matters for which deductibility is subject to interpretation. Taxes payable and the related deferred tax differences may be
impacted by changes to tax laws, changes in tax rates and changes in taxable profits and losses. Reserves are also estimated for uncertain tax positions that are currently unresolved. The Company routinely monitors the potential impact of such
situations and believes that it is properly reserved. We accrue interest and penalties related to unrecognized tax benefits in income tax expense, and the related liability is included in the total liability for unrecognized tax benefits under FIN
48.

Share-based Compensation

We adopted Statement of
Financial Accounting Standards No. 123 (revised 2004) (FAS No. 123R) on January 1, 2006. FAS 123R requires all share-based payments to employees, including grants of employee stock options, to be recognized in the
financial statements based on their fair values. This statement revises FAS 123, and supersedes Accounting Principles Board (APB) Opinion 25. Share-based compensation expense that was recorded in 2007 and 2006 includes the compensation expense for
the share-based payments granted in those years. In our share-based compensation strategy we utilize a combination of stock options and stock appreciation rights (SARS) that fully vest on the date of grant. Therefore, the fair value of
the options and SARs granted is recognized as expense on the date of grant. We used the Black-Scholes-Merton valuation model to value any share-based compensation under FAS 123R. Option valuation methods, including Black-Scholes-Merton,
require the input of assumptions including the risk free interest rate, dividend rate, expected term and volatility rate. The Company determines the assumptions to be used based upon current economic conditions. The impact of changing any of the
individual assumptions by 10% would not have a material impact on the recorded expense.

Results of Operations

Net sales increased 15.9% from $28,713,303 for the three months ended March 31, 2007 to $33,282,630 for the three months ended March 31, 2008. This increase is
primarily attributed to several large, new customer programs that were distributed in the current period, offset by lower sales from existing customers.

Cost of goods sold, as a percentage of sales, approximated 67.2% for the three-month period ended March 31, 2008 and 66.8% for the three-month period ended March 31, 2007. The increase is primarily attributed to increases in
direct product costs as a percentage of sales (1.9%). This increase is offset by more efficient operations in our value added services area and spreading our overhead costs over significantly higher sales (1.5%). The Companys gross margins may
not be comparable with other entities, since some entities include all of the cost related to their distribution network in cost of goods sold. As disclosed in Note 1 to the Condensed Consolidated Financial Statements, the Company includes a portion
of the costs associated with its distribution network in selling and administrative expenses. The amounts included in selling and administrative expenses for the quarters ended March 31, 2008 and 2007, respectively, were $1,993,257 and
$1,946,808.

Selling and administrative expenses, as a percentage of sales approximated 27.9% for the first three months of 2008 as compared to 31.6% for
the first three months of 2007. The decrease as a percentage of sales is attributed primarily to the following items: increased sales volume (4.5%); decreased share-based compensation expense (0.7%); offset by increased salaries, wages and benefits,
other than share-based compensation, (0.7%) and other general cost increases (0.8%).



15



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Management s Discussion and Analysis of Financial Condition and Results of Operations (cont)



Interest expense of $104,141 for the three-month period ended March 31, 2008 increased 13.1% from $92,092 for
the similar period ended March 31, 2007. This increase is attributed to higher outstanding borrowings in the current period.

The Companys
effective tax rate for the three months ended March 31, 2008 was 39.2% versus 35.1% for the three months ended March 31, 2007. The increase in the rates is attributed primarily to an increase in the effective rate for state income taxes
(2.0%) and an increased accrual for uncertain tax positions (2.7%) in the current period, offset by lower impact of permanent differences between book and tax basis earnings (0.6%) as a result of lower share-based compensation and higher
taxable earnings.

Liquidity and Capital Resources

Accounts receivable and other current assets increased 10.2% from $22,195,580 on December 31, 2007 to $24,458,942 as of March 31, 2008, primarily as a result of increased sales in the current period.

Inventories increased 2.6% from $46,463,662 on December 31, 2007 to $47,650,278 as of March 31, 2008, due to increased sales volumes as well as an increase in
the amount of inventory sourced in the Far East.

Accounts payable decreased 14.1% from $6,635,412 on December 31, 2007 to $5,700,404 on
March 31, 2008. This decrease is attributed to the significant increases to inventory that were required during the last half of 2007, in preparation for the increased sales volumes experienced in the first quarter of 2008. Inventory purchasing
levels are now beginning to level off.

Other current liabilities increased 14.7% from $2,549,680 on December 31, 2007 to $2,923,461 on March 31,
2008 primarily due to increased income taxes payable.

Other long-term liabilities increased from $603,000 on December 31, 2007 to $640,000 on
March 31, 2008 as a result of the accrual of interest and penalties on uncertain tax positions as well as current uncertain tax positions not recognized for financial statement purposes.

Cash and cash equivalents increased by $12,529 from $769,715 on December 31, 2007 to $782,244 as of March 31, 2008. The Company utilized $1,860,382 in cash
from operating activities, primarily from increased accounts receivable and other current assets, utilized $161,586 in investing activities primarily related to fixed asset additions, and generated $2,034,497 in financing activities. Financing
activities included the payment of cash dividends as discussed below and net proceeds of long-term debt of $2,935,035. The Company is in full compliance with all terms, conditions and covenants of the various credit agreements.

In the foreseeable future, the Company will continue its ongoing capital expenditure program designed to maintain and improve its facilities. The Company at all times
evaluates its capital expenditure program in light of prevailing economic conditions.

During the three months ended March 31, 2008 and 2007,
respectively, the Company paid cash dividends of $900,538 and $895,983. The Company did not reacquire any shares of its common stock in the three-month periods ended March 31, 2008 or 2007. The Company anticipates that it will continue to pay
dividends and that it will reacquire and retire additional shares of its common stock in the future as financial conditions permit.

The Company believes
that its cash flows from operating activities together with other capital resources and funds from credit sources will be adequate to meet all of its funding requirements for the remainder of the year and for the foreseeable future.



|ITEM 3. | Quantitative and Qualitative Disclosures About Market Risk
|------- | ----------------------------------------------------------

The Company is
exposed to market risk from changes in interest rates, which may adversely affect its results of operations and financial condition. The Company seeks to minimize the risks from these interest rates when considered appropriate, through the limited
use of derivative financial instruments. The Companys policy is to not use financial instruments for trading or other speculative purposes and it is not a party to any leveraged financial instruments. The Company has debt obligations with
variable interest rates tied to LIBOR which are described in Note 3 of the Notes to Condensed Consolidated Financial Statements. The Company estimates that a hypothetical increase in interest rates of 1% would have resulted in an insignificant
change in the Companys interest expense for the quarter ended March 31, 2008.



16



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The Company has one interest rate swap agreement to hedge against the potential impact on earnings from increases in
market interest rates of a variable rate term loan. Under the interest rate swap agreement, the Company receives or makes payments on a monthly basis, based on the differential between a specified interest rate and one month LIBOR. The interest
payments associated with a term loan of $1,823,841 are designated as a hedged item at March 31, 2008. This interest rate swap is accounted for as a cash flow hedge in accordance with FAS 133 and FAS 138. As of the report date, all swaps met
effectiveness tests, and as such no gains or losses were included in net income during the quarter related to hedge ineffectiveness and there was no income adjustment related to any portion excluded from the assessment of hedge effectiveness. A loss
of $7,000 and a gain of $3,000 were included in other comprehensive income for the three months ended March 31, 2008 and 2007, respectively. The original term of the contract is ten years.

The Company is also exposed to changes in prevailing market interest rates affecting the return on its investments but does not consider this interest rate market risk
exposure to be material to its financial condition or results of operations. The Company invests primarily in highly liquid debt instruments with strong credit ratings and short-term (less than three months) maturities.



|ITEM 4. | Controls and Procedures
|------- | -----------------------

The Principal Executive Officer,
Michael Benstock, and the Principal Financial Officer, Andrew D. Demott, Jr., evaluated the effectiveness of the Companys disclosure controls and procedures as of the end of the period covered by this report (the Evaluation Date),
and, based on such evaluation, concluded that, as of the Evaluation Date, the Companys disclosure controls and procedures were effective to ensure that information the Company is required to disclose in its filings with the Securities and
Exchange Commission under the Securities Exchange Act of 1934 is recorded, processed, summarized and reported, within the time periods specified in the Commissions rules and forms, and to ensure that information required to be disclosed by the
Company in the reports that it files or submits under the Exchange Act is accumulated and communicated to the Companys management, including its principal executive officer and principal financial officer, as appropriate to allow timely
decisions regarding required disclosure. There have been no changes in the Companys internal control over financial reporting identified in connection with this evaluation that occurred during the period covered by this report that have
materially affected, or are reasonably likely to materially affect, the Companys internal control over financial reporting.

PART II - OTHER INFORMATION



|ITEM 1. | Legal Proceedings
|------- | -----------------

None.



|ITEM 1A. | Risk Factors
|-------- | ------------

We are exposed to certain risks and uncertainties that could
have a material adverse impact on our business, financial condition and operating results. There have been no material changes to the Risk Factors described in Part I, Item 1A-Risk Factors in our annual report on Form 10-K for the year ended
December 31, 2007.



|ITEM 2. | Unregistered Sales of Equity Securities and Use of Proceeds
|------- | -----------------------------------------------------------

Inapplicable.



|ITEM 3. | Defaults Upon Senior Securities
|------- | -------------------------------

Inapplicable.



|ITEM 4. | Submission of Matters to a Vote of Security Holders
|------- | ---------------------------------------------------

None.



|ITEM 5. | Other Information
|------- | -----------------

None.



|ITEM 6. | Exhibits
|------- | --------

See Exhibit Index.



17



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SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.



|                     |  |                              |  |                                                                                                      
|-------------------- |  | ---------------------------- |  | -----------------------------------------------------------------------------------------------------
|Date: April 25, 2008 |  | SUPERIOR UNIFORM GROUP, INC.
|                     |  |                             
|                     |  | By                           |  | /s/ Michael Benstock                                                                                 
|                     |  |                              |  | Michael Benstock                                                                                     
|                     |  |                              |  | Chief Executive Officer (Principal Executive Officer)                                                
|                     |  |                             
|                     |  | By                           |  | /s/ Andrew D. Demott, Jr.                                                                            
|                     |  |                              |  | Andrew D. Demott, Jr.                                                                                
|                     |  |                              |  | Sr. Vice President, Chief Financial Officerand Treasurer (Principal Financial and Accounting Officer)



18



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EXHIBIT INDEX



|            |  |                                                                                                                                                                 
|----------- |  | ----------------------------------------------------------------------------------------------------------------------------------------------------------------
|Exhibit No. |  | Description                                                                                                                                                     
|15          |  | Letter re: Unaudited Interim Financial Information.                                                                                                             
|            | 
|31.1        |  | Certification by the Chief Executive Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.                                                         
|            | 
|31.2        |  | Certification by the Chief Financial Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.                                                         
|            | 
|32          |  | Certification of Periodic Financial Report by the Chief Executive Officer and Chief Financial Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.