EXHIBIT 10.53  November 6, 2004  Mr. Herbert Moloney Vertis, Inc. 250 W. Pratt St. Baltimore, MD 21201  Re: 
Transition Arrangements  Dear Herb:  In keeping with the conversations that you
have had with the Board and its various members regarding the Boards long term
planning for Vertis and how that impacts you, this letter is intended to
memorialize an arrangement wherein we mutually agree to allow you to pursue
other opportunities while continuing to provide valuable service to Vertis,
Inc. (Vertis) for a period of time and Vertis agrees to treat your leaving as
a termination without cause at the end of that period. Additionally, Vertis
will agree to accelerate your outplacement benefits as set forth below.  This arrangement is designed to provide Vertis
with predictability and assistance in the transition to a new management
organization and in particular assurance that you will provide to Mr. Joe
Scott, Vertis new Senior VP Sales of North American, as much insight as
possible into Vertis sales organization and its relationships with customers
and the industry. Vertis will expect you to attend internal and external
meetings, consult with the Board, management, and the field organization as the
Board and Vertis senior management directs. The Board has every confidence that
you will honor its expectation of continued high performance just as you have
performed in your many years of service to Vertis.  In exchange, the arrangement will provide to
you a dignified transition to your next professional position, adequate notice
of your end date with Vertis and compensation for a period of two years as set
forth in your Employment Agreement of August 31, 2003 Employment Agreement in
circumstances equivalent to a termination without cause.  From the date of your counter-signature of
this letter, you will provide services to Vertis as requested by the Board or
its senior management. Vertis anticipates that within the reorganization
currently underway and prior to the Date of Termination as hereinafter defined
that your reporting relationships and job responsibilities will evolve and
change. Vertis will continue to pay your regular salary and benefits as set
forth in your employment agreement until your Date of Termination as
hereinafter defined. In addition to the definitions of the Date of Termination
in paragraph 4(d) of your Employment Agreement, the Date of Termination shall
otherwise be March 31, 2005. Assuming no other definition for the Date of
Termination shall apply, your employment with Vertis will cease and Vertis will
pay you severance and benefits as set forth in your Employment Agreement,
except as modified below. Your equity holdings will continue to be governed by
the terms of the applicable existing documents and Vertis will honor their
terms as they apply to a termination without cause. As we have discussed your
Restricted Shares in Vertis Holdings, Inc. will be forfeited upon the Date of
Termination absent a Liquidity Event, your death or the date upon which you
suffer a Disability.


As this letter constitutes a modification of
your employment arrangements and given your executive status in Vertis, United
States law requires disclosure of these arrangements via a Form 8-K filing with
the United States Securities and Exchange Commission. Additionally, Vertis
desires to notify its customers, employees, investors and vendors of your
transition in a transparent way that is respectful and thankful of your prior
service via a press release. Vertis will seek your reasonable input on the
announcement, which needs to occur within four (4) business days of your
countersignature of this letter.  Upon your execution of this agreement, Vertis
will make available to you your outplacement benefits, which shall be delivered
as otherwise in accordance with the terms and conditions of your Employment
Agreement. Vertis agrees to accommodate your reasonable requests for time
during working hours to conduct outplacement activities, networking and
interviews as long as they do not unreasonably interfere with your services to
Vertis through the Date of Termination. Additionally, Vertis will continue to
make available to you in accordance with past practices the corporate apartment
in Baltimore through the end of the existing lease date of March 31, 2005.  In the event you choose to leave your
employment with Vertis prior to the Date of Termination, your leaving will be
considered a Termination by the Executive without Good Reason. You agree as
part of this letter that you shall no longer have a right to Termination with Good
Reason under Section 4(c)(i)(a) due to Vertis reducing your authority, duties,
responsibilities or changes in your reporting lines. Vertis agrees it will not
alter your title as Chief Operating Officer North America.  Please countersign the letter in the space
provided below and return it to John Howard, Vertis General Counsel and
Secretary no later than Saturday, November 6, 2005 at 6 pm.   Sincerely yours,   /S/ Donald E. RolandDon Roland   I have read and understood this letter and
agree to its terms.   /S/ Herbert MoloneyHerbert MoloneyDate: