<Page>

                                                                   EXHIBIT 10.26

                      SEVENTH AMENDMENT TO CREDIT AGREEMENT

          SEVENTH AMENDMENT TO CREDIT AGREEMENT (this "Amendment"), dated as of
November 22, 2002, among VERTIS HOLDINGS, INC. (f/k/a Big Flower Holdings,
Inc.), a Delaware corporation ("Holdings"), VERTIS, INC. (f/k/a Big Flower Press
Holdings, Inc.), a Delaware corporation ("Vertis"), VERTIS LIMITED (f/k/a Big
Flower Limited), a Wholly-Owned Subsidiary of Vertis and a limited company
organized under the laws of England ("VL"), VERTIS DIRECT MARKETING SERVICES
(CROYDON) LIMITED (f/k/a Olwen Direct Mail Limited), a Wholly-Owned Subsidiary
of VL and a limited company organized under the laws of England ("VDMS"), VERTIS
DIGITAL SERVICES LIMITED (f/k/a Big Flower Digital Services Limited), an
indirect Wholly-Owned Subsidiary of Vertis and a limited company organized under
the laws of England ("VDSL"), FUSION PREMEDIA GROUP LIMITED (f/k/a Troypeak
Limited), an indirect Wholly-Owned Subsidiary of Vertis and a limited company
organized under the laws of England ("Fusion"), PISMO LIMITED, an indirect
Wholly-Owned Subsidiary of Vertis and a limited company organized under the laws
of England ("Pismo"), VERTIS DIRECT RESPONSE LIMITED (f/k/a Colorgraphic Direct
Response Limited), a Wholly-Owned Subsidiary of VL and a limited company
organized under the laws of England ("VDRL"), and THE ADMAGIC GROUP LIMITED, an
indirect Wholly-Owned Subsidiary of Vertis and a limited company organized under
the laws of England ("Admagic" and, together with Vertis, VL, VDMS, VDSL,
Fusion, Pismo and VDRL, the "Borrowers", and each, a "Borrower"), the Lenders
from time to time party to the Credit Agreement referred to below, J.P. MORGAN
SECURITIES, INC. and DEUTSCHE BANK SECURITIES, INC., as Joint Lead Arrangers and
Joint Book Managers (in such capacity, the "Joint Lead Arrangers"), JPMORGAN
CHASE BANK (f/k/a The Chase Manhattan Bank), as Administrative Agent (the
"Administrative Agent"), DEUTSCHE BANK TRUST COMPANY AMERICAS (f/k/a Bankers
Trust Company), as Syndication Agent, BANK OF AMERICA, N.A., as Documentation
Agent, and certain Managing Agents party to the Credit Agreement. All
capitalized terms used herein and not otherwise defined shall have the
respective meanings provided such terms in the Credit Agreement.

                              W I T N E S S E T H:

          WHEREAS, Holdings, the Borrowers, the Lenders, the Agents, the Joint
Lead Arrangers and the Managing Agents are parties to a Credit Agreement, dated
as of December 7, 1999 (as amended, modified or supplemented from time to time
to, but not including, the date hereof, the "Credit Agreement"); and

          WHEREAS, subject to the terms and conditions of this Amendment, the
parties hereto wish to amend the Credit Agreement as herein provided;

          NOW, THEREFORE, it is agreed:

<Page>

I.   AMENDMENT TO CREDIT AGREEMENT.

          1.   Section 4.02(i) of the Credit Agreement is hereby amended by
deleting the text "the first (and only the first)" appearing in subclause (y) of
the proviso appearing in the last sentence of said Section and inserting word
"any" in lieu thereof.

II.  Miscellaneous Provisions.

          1.   In order to induce the Lenders to enter into this Amendment, each
Credit Agreement Party hereby represents and warrants that:

          (a)  no Default or Event of Default exists as of the Seventh Amendment
     Effective Date (as defined below), both immediately before and immediately
     after giving effect to this Amendment; and

          (b)  all of the representations and warranties contained in the Credit
     Agreement or the other Credit Documents are true and correct in all
     material respects on the Seventh Amendment Effective Date both immediately
     before and immediately after giving effect to this Amendment, with the same
     effect as though such representations and warranties had been made on and
     as of the Seventh Amendment Effective Date (it being understood that any
     representation or warranty made as of a specific date shall be true and
     correct in all material respects as of such specific date).

          2.   This Amendment is limited as specified and shall not constitute a
modification, acceptance or waiver of any other provision of the Credit
Agreement or any other Credit Document.

          3.   This Amendment may be executed in any number of counterparts and
by the different parties hereto on separate counterparts, each of which
counterparts when executed and delivered shall be an original, but all of which
shall together constitute one and the same instrument. A complete set of
counterparts shall be lodged with Holdings and the Administrative Agent.

          4.   THIS AMENDMENT AND THE RIGHTS AND OBLIGATIONS OF THE PARTIES
HEREUNDER SHALL BE CONSTRUED IN ACCORDANCE WITH AND GOVERNED BY THE LAW OF THE
STATE OF NEW YORK.

          5.   This Amendment shall become effective on the date (the "Seventh
Amendment Effective Date") when each of the following conditions shall have been
satisfied:

          (i) each Credit Agreement Party, the Administrative Agent, the Lenders
     constituting the Required Lenders and the Lenders holding Tranche A Term
     Loans constituting the Majority Lenders of such Tranche of Term Loans shall
     have signed a counterpart hereof (whether the same or different
     counterparts) and shall have delivered (including by way of facsimile
     transmission) the same to the Administrative Agent at its Notice Office;

                                       -2-
<Page>

          (ii) to the extent required by the Senior Subordinated Credit
     Agreement, the Lenders shall have received an amendment to the Senior
     Subordinated Credit Agreement executed by Vertis, the subsidiaries of
     Vertis party thereto and the Required Lenders under, and as defined in, the
     Senior Subordinated Credit Agreement, which amendment shall be in form and
     substance satisfactory to the Administrative Agent; and

          (iii) Holdings and Vertis shall have paid to the Administrative Agent
     and the Lenders all fees, costs and expenses payable to the Administrative
     Agent and the Lenders to the extent then due.

          6.   From and after the Seventh Amendment Effective Date, all
references in the Credit Agreement and each of the other Credit Documents to the
Credit Agreement shall be deemed to be references to the Credit Agreement as
modified hereby.

                                      * * *

                                       -3-
<Page>

          IN WITNESS WHEREOF, the parties hereto have caused their duly
authorized officers to execute and deliver this Amendment as of the date first
above written.

                                VERTIS HOLDINGS, INC. (f/k/a Big Flower
                                  Holdings, Inc.), as a Guarantor


                                By
                                  ----------------------------------------------
                                  Name:
                                  Title:

                                VERTIS, INC. (f/k/a Big Flower Press Holdings,
                                  Inc.), as a Borrower and a Guarantor


                                By
                                  ----------------------------------------------
                                  Name:
                                  Title:

                                VERTIS LIMITED (f/k/a Big Flower Limited),
                                  as a Borrower


                                By
                                  ----------------------------------------------
                                  Name:
                                  Title:

                                FUSION PREMEDIA GROUP LIMITED (f/k/a
                                Troypeak Limited), as a Borrower


                                By
                                  ----------------------------------------------
                                  Name:
                                  Title:

<Page>

                                PISMO LIMITED, as a Borrower


                                By
                                  ----------------------------------------------
                                  Name:
                                  Title:

                                VERTIS DIRECT RESPONSE LIMITED (f/k/a
                                  Colorgraphic Direct Response Limited),
                                  as a Borrower


                                By
                                  ----------------------------------------------
                                  Name:
                                  Title:

                                VERTIS DIRECT MARKETING SERVICES
                                  (CROYDON) LIMITED


                                By
                                  ----------------------------------------------
                                  Name:
                                  Title:

                                VERTIS DIGITAL SERVICES LIMITED


                                By
                                  ----------------------------------------------
                                  Name:
                                  Title:

                                JPMORGAN CHASE BANK,
                                  Individually, and as Administrative Agent


                                By
                                  ----------------------------------------------
                                  Name:
                                  Title:

<Page>

                                DEUTSCHE  BANK TRUST  COMPANY
                                AMERICAS (f/k/a Bankers Trust Company),
                                  Individually, and as Syndication Agent


                                By
                                  ----------------------------------------------
                                  Name:
                                  Title:


                                BANK OF AMERICA, N.A.
                                  Individually, and as Documentation Agent


                                By
                                  ----------------------------------------------
                                  Name:
                                  Title:


                                [OTHER LENDERS]


                                By
                                  ----------------------------------------------
                                  Name:
                                  Title:


                                WACHOVIA BANK, NATIONAL ASSOCIATION


                                By
                                  ----------------------------------------------
                                  Name:
                                  Title:

                                FLEET NATIONAL BANK


                                By
                                  ----------------------------------------------
                                  Name:
                                  Title:

<Page>

Each of undersigned Subsidiaries of Holdings hereby consents to the provisions
of this Amendment.


                                ABACUS STUDIOS LIMITED, as a U.K.
                                  Subsidiary Guarantor


                                By
                                  ----------------------------------------------
                                  Name:
                                  Title:


                                ADMAGIC LIMITED, as a U.K. Subsidiary Guarantor


                                By
                                  ----------------------------------------------
                                  Name:
                                  Title:


                                PRODUCTION REPSONSE LIMITED, as a U.K.
                                  Subsidiary Guarantor


                                By
                                  ----------------------------------------------
                                  Name:
                                  Title:


                                VERTIS DIRECT MARKETING SERVICES
                                  (LEICESTER) LIMITED., as a U.K. Subsidiary
                                  Guarantor


                                By
                                  ----------------------------------------------
                                  Name:
                                  Title:

<Page>

                                VERTIS FULFILLMENT SERVICES, LIMITED.,
                                  as a U.K. Subsidiary Guarantor


                                By
                                  ----------------------------------------------
                                  Name:
                                  Title:


                                VERTIS HARVEY HUNTER, LIMITED, as a
                                  U.K. Subsidiary Guarantor


                                By
                                  ----------------------------------------------
                                  Name:
                                  Title:


                                VERTIS MAILING SERVICES LIMITED, as a
                                  U.K. Subsidiary Guarantor


                                By
                                  ----------------------------------------------
                                  Name:
                                  Title:


                                VERTIS MARKETING SERVICES LIMITED, as
                                  a U.K. Subsidiary Guarantor


                                By
                                  ----------------------------------------------
                                  Name:
                                  Title: