# Patent

## Title
Method and device for enabling message responses to incoming phone calls

## Abstract

A computing device is configured to receive an incoming communication from another computing device. The incoming communication may be for purpose of initiating a voice-exchange session. In response to receiving the incoming call, the computing device may identify or determine a message identifier of the other computing device. The message identifier is determined based at least in part on data provided with the incoming communication. The computing device may programmatically address a message to the other computing device using the message identifier determined from the incoming communication.

## Background
PRIORITY APPLICATIONS
This application is a Continuation of U.S. patent application Ser. No. 12/901,376, filed Oct. 8, 2010 now U.S. Pat. No. 8,311,189, entitled “Method and Device for Enabling Message Responses to Incoming Phone Calls”, which is a Continuation of U.S. patent application Ser. No. 11/200,511, filed Aug. 8, 2005, now U.S. Pat. No. 7,844,037, each of which is hereby incorporated by reference in its entirety for all purposes.


TECHNICAL FIELD
The disclosed embodiments relate generally to the field of messaging, and more particularly, to a method and apparatus for enabling message responses to incoming calls.
BACKGROUND
Communication devices have evolved to include numerous types of communication capabilities and functionality. For example, handheld devices exist that operate as cellular phones, messaging terminals, Internet devices, while including personal information management (PIM) software and photo-management applications. Additionally, Internet Protocol services exist that can transform Internet-enabled machines into telephony devices. Even stand-alone telephones that connect to traditional Public Switched Telephone Networks (PSTN) now carry software to assist the user in making and managing phone calls.
Mobile phone networks have traditionally been limited to voice communications, but new technologies such as GSM (Global System for Mobile Communications) have enabled mobile phone networks to also include data communications. For example, SMS (Short Message Service) messaging provides a software-independent protocol to send short text messages composed of either: 160-7 bit characters; 70-16 bit characters; or 140 octets of binary data. Individual SMS messages thus require a relatively small network bandwidth and devices can receive messages, even when connected to a voice call. The number of SMS messages a user receives has continually increased because many new types of network devices have joined mobile phone networks. These devices include, for example, PDAs, hybrid PDA/mobile phone devices, and other text messaging devices using GSM networks. Additionally, PSTN devices also exist that support messaging applications such as SMS.



BRIEF DESCRIPTION OF THE DRAWINGS
FIG. 1 is a diagram illustrating a computing device issuing a message response to an incoming caller, according to one or more embodiments of the invention.
FIG. 2 illustrates components for use in a computing device configured according to an embodiment of the invention.
FIG. 3 is a hardware diagram for use with one or more embodiments of the invention.
FIG. 4 illustrates a method for handling incoming calls with message replies, under an embodiment of the invention.
FIG. 5 illustrates an optional process that may be performed in order to determine or verify that a caller is using a message-enabled device, under an embodiment of the invention.
FIG. 6A and FIG. 6B illustrate timelines for different usage scenarios, under one or more embodiments of the invention.



DETAILED DESCRIPTION
Embodiments described herein enable message replies to be made to incoming callers. In an embodiment, a device that receives an incoming phone call, for example, may be used to transmit a message as a reply to the caller. For example, rather than pick up a phone call or forward the phone call to voicemail, the user may simply generate a text (or other form of) message to the caller.
Embodiments of the invention recognize that in some cases, a user answering or not answering a phone call is inconvenient, either to the recipient of the phone call, or the caller, As such, embodiments described herein provide an alternative of messaging the caller of an incoming phone call, rather answering the phone call or forwarding the phone call to voicemail.
Embodiments described herein have particular application to mobile computing devices that offer voice and data capabilities on cellular networks. In this context, embodiments described herein allow the user of the device handling the incoming call to communicate with the caller without actually accepting the call. This can save both the caller and the recipient time, and “minutes” on their respective cellular plans. Furthermore, if the recipient of the incoming call cannot accept the incoming call, the recipient is saved the trouble of having to respond to a voicemail message or having to find the time to return a call.
While one or more embodiments of the invention are described for use with mobile, cellular devices, other telephony and computing devices are contemplated for use with embodiments of the invention. For example, some phones that connect to traditional wireline phone networks have capability to transmit and receive messages.
In one embodiment, a computing device is configured to receive an incoming communication from another computing device. The incoming communication may be for purpose of initiating a voice-exchange session. In response to receiving the incoming call, the computing device may identify or determine a message identifier of the other computing device. The message identifier is determined based at least in part on data provided with the incoming communication. The computing device may programmatically address a message to the other computing device using the message identifier determined from the incoming communication.
According to an embodiment, a computing device is configured to provide a message reply to an incoming phone call. In one embodiment, the computing device identifies a phone number of a caller of the incoming call. The computing device may prompt the user of the computing device to generate a message reply to the incoming phone call. The computing device may then initiate the message reply by opening a message and addressing the message to the phone number of the caller of the incoming phone call.
A voice-exchange includes any data transfer method in which a user's speech or utterance is transmitted across a network to the location of another device or user in real-time (e.g. instantaneous) or near real-time (e.g. less than three seconds). Examples of voice-exchange includes standard telephony practice. Another example of voice-exchange is when a voice transmission is recorded and transmitted as an instant message or file to be received and played back at the recipient. In the latter case, the recipient may not be able to interrupt the speaker, due to time delay, while in the former case, the recipient can interact with the speaker as if they were standing next to each other.
As used herein, the term “instant message” or “instant messaging” means messages that when transmitted to a recipient, or rendered on a device of the recipient immediately, nearly immediately, or alternatively without user-action.
Numerous types of computer telephony devices exist. One type of computer telephony device for use with an embodiment is a wireless, mobile computing device, sometimes called the “smart phone”. Such devices are generally small to fit in one hand, and provide cellular telephony features in combination with other applications, such as contact applications for managing contact records, calendar applications for managing and scheduling events, task applications for keeping lists, and camera applications for capturing images. Another type of computer telephony device contemplated with an embodiment is a desktop computer that is configured to include real-time voice data exchange (e.g. through use of Internet Protocol telephony). Still further, other types of computer telephony devices exist, including standalone devices that connect directly to a telephone network (whether Internet Protocol or Public Switch Telephony System) and provide software interfaces and applications.
Embodiments provide that methods, techniques and actions performed by the communication device are performed programmatically, or as a computer-implemented method. Programmatically means through the use of code, or computer-executable instructions. A programmatically performed step may or may not be automatic.
One or more embodiments described herein may be implemented using modules. A module may include a program, a subroutine, a portion of a program, or a software component or a hardware component capable of performing one or more stated tasks or functions. As used herein, a module can exist on a hardware component independently of other modules, or a module can be a shared element or process of other modules, programs or machines. A module may reside on one machine, such as on a client or on a server, or a module may be distributed amongst multiple machines, such as on multiple clients or server machines.
Furthermore, one or more embodiments described herein may be implemented through the use of instructions that are executable by one or more processors. These instructions may be carried on a computer-readable medium. Machines shown in figures below provide examples of processing resources and computer-readable mediums on which instructions for implementing embodiments of the invention can be carried and/or executed. In particular, the numerous machines shown with embodiments of the invention include processor(s) and various forms of memory for holding data and instructions. Examples of computer-readable mediums include permanent memory storage devices, such as hard drives on personal computers or servers. Other examples of computer storage mediums include portable storage units, such as CD or DVD units, flash memory (such as carried on many cell phones and personal digital assistants (PDAs)), and magnetic memory. Computers, terminals, network enabled devices (e.g. mobile devices such as cell phones) are all examples of machines and devices that utilize processors, memory, and instructions stored on computer-readable mediums.
FIG. 1 is a diagram illustrating a computing device issuing a message response to an incoming caller, according to one or more embodiments of the invention. In FIG. 1, an initiating computing device 120 (“calling device”) places a call 112 to a recipient computing device 110. Rather than answer the call or perform some other action like forwarding the call to voicemail, one or more embodiments described herein provide that the recipient computing device 110 issues a message response 122 to the calling device 120. In one embodiment, the message response 122 is an alternative to the user of the recipient device 110 having to decline or not answer the incoming call 112.
In an embodiment, the message response 122 is an instant message, meaning that the contents of the message are rendered immediately when received on the calling device 110. One implementation provides that a content of the message response is text. For example, the user of the receiving device 110 may insert or compose a text message (e.g. “Call me later”). A text message response may be provided using a Short Message Service (SMS) format and application. Other embodiments provide for other types of content data to be included in the message, including MMS (Multimedia Messaging Service), EMS (Enhanced Messaging Service), or any data protocol capable of encapsulating messages for transport between networked devices. Thus, one alternative implementation provides that the user may send an image that communicates information. For example, the user may send an image of a clock showing a particular time, indicating that user's desire to be called back at a particular time. Still further, the user may include audio in the message response 122. For example, the user may send a voice blurb or a chime to indicate a message to the user of the caller device 120.
FIG. 1 illustrates implementation of embodiments of the invention with cellular telephony devices, since such devices normally handle both message transmissions and/or receptions over cellular networks. However, there are telephones VoIP (voice-over IP) phones and phones that connect to Public Switched Telephony Networks (PSTN) that can handle messaging. For example, some PSTN phones may support SMS message handling. Thus, embodiments of the invention may extend to devices and networks other than those that are used on cellular networks.
Furthermore, telephone calls are just one example of a voice-exchange session. Embodiments of the invention may be implemented in the context of other types of voice-exchange sessions. For example, caller device 120 may initially communicate a walkie-talkie communication to the recipient device 110, for which recipient device 110 sends back, for example, a text message response.
Component Overview
FIG. 2 illustrates components for use in a computing device configured according to an embodiment of the invention. In FIG. 2, a computing device 200 includes a phone application 210 and a messaging component 220. A message response module 250 may be incorporated to operate in connection with both the phone application 210 and the messaging component 220. According to an embodiment, the message response module 250 triggers initiation of a message response 254 to the incoming call 204. In one implementation, computing device 200 corresponds to a hybrid mobile device having telephonic and messaging capability over cellular networks (sometimes called a “smart phone”). The phone application 210 may correspond to a software element that manages voice data exchanged over one or more wireless communication components 318 (see FIG. 3). In one embodiment, messaging component 220 is an instant messaging application.
One example of a messaging application that is suitable for use with an embodiment is an SMS application, for sending and receiving text instant messages. Alternative instant text messaging applications may also be used. As another example, the messaging application 220 may correspond to a media-based messaging application, such as a Multimedia Messaging Service (MMS) application, for sending and receiving image data.
With reference to FIG. 2, computing device 200 may receive an incoming call 204, which is handled by the phone application 210. At an initial time, the incoming call 204 may include call data 212, which is identified by the phone application 210. In one embodiment, call data 212 includes identification information of the caller (e.g. “Caller ID” information). As such, call data 212 may include (i) a name of the caller, and/or (ii) a phone number used by the caller. The phone application 210 may identify call data 212 from the incoming call 204 while causing transmission of audio rings/chimes, rendering of image data containing the Caller ID information on a display of the device, and/or other incoming call notification (e.g. vibration).
The act of sending message response 254 to incoming call 204 may involve the following operations: (i) opening a new message for message response 254, (ii) addressing the message, (iii) including a message content 242 or body for the message, and (iv) instructing the messaging component 220 to send the message response. The message response module 230 may perform at least some of these operations by communicating message creation data 222 to the messaging component 220. The message creation data 222 may be generated at one time, or submitted in spurts based on the occurrence of other events. As such, some or all of the steps of sending the message response 254 may be performed automatically.
Alternatively, some or all of the steps of sending the message response 254 may be performed automatically, after input triggers are provided from the user 202. For example, in one case, the user may designate a setting on the computing device 200 to handle all incoming calls with a message response (e.g. “on vacation”).
As another alternative, in one implementation, the message creation data 222 is generated in response to a trigger from a user 202. The phone application 210, message response module 230, or some other component may prompt the user to message respond to a caller in response to receipt of call data 202. The prompt may occur shortly after the incoming call 204 is received, such as with or before the first “ring” generated on the computing device 200 for the incoming call. For example, the user may be able to elect message response as one option along with other options of answering or declining the incoming call 204.
The message creation data 222 may be based on call data 212. In one embodiment, the message creation data 222 may include (i) control data to cause the messaging application 220 to open a new message, and (ii) an address along with other data/instructions for addressing the newly created message. The message content 242 may be provided by a programmatic source 244, and/or by the user 202. In one embodiment, user 202 provides all of the message content 244. In another embodiment, the programmatic source 244 generates the content, in response to a user-input or other trigger. For example, the programmatic source 244 may generate a macro message in response to a user selecting to have incoming call 202 handled by the message response 254. Alternatively, content 242 may be a combination of content provided by the programmatic source 244 and the user. For example, the programmatic source may provide a template content that the user fills in. To illustrate, a portion of the message content 244 may correspond to “please call me in —————— minutes.” The portion of the message content 244 provided by user 202 may correspond to “5”.
An embodiment provides that the address provided by the message creation data 222 is a phone number of the incoming caller. In one embodiment, no verification or check is performed to determine if the device used by the caller is message enabled. For example, the user may manually make this selection in response to seeing the number being used by the caller. If the user recognizes the number as belonging to a cell phone, for example, the user may be assured that the caller's device is message-enabled. Otherwise, the message response 254 may be transmitted, but not received by the caller.
In another embodiment, a programmatic verification step is performed to see if the caller's device is enabled to receive the message response 254. In one embodiment, the message response module 250 (or other programmatic element) may match the number of the caller to a field of a given contact record stored with a contact database 230 on the computing device. If, for example, the contact record information identifies the number of the incoming call as belonging to a “mobile” number, the messaging response module 250 may do one or more of the following: (i) provide an indication that message response is available, (ii) enable the user to elect message response option, and/or (iii) programmatically initiate a new message addressed to the number of the caller.
Conversely, if the number of the incoming call is not identifiable as being message-enabled, embodiments provide that (i) a message or other indication is provided to the user warning that the caller's device is not message enabled, or (ii) the message response feature is disabled. One embodiment may distinguish between not knowing whether the device of the caller can receive messages, and knowing definitively that the caller's device cannot receive incoming messages. For example, in the former case, no action may be taken so that the message response feature is enabled, or a warning may be provided to the user indicating that the caller's device may not be message-enabled. In the latter case, message response may be disabled. Numerous other scenarios are possible and contemplated under embodiments of the invention.
Hardware Diagram
FIG. 3 is a hardware diagram for use with one or more embodiments of the invention. In FIG. 3, a computing device 300 includes one or more processors 310, one or more memory components 320, and a display 330. One or more communication components 318 may enable receipt of call data 204 (FIG. 2), voice exchanges, and message responses 254 (FIG. 2). In one embodiment, the communication components 318 are for wireless communications, and cellular network communications in particular.
The communication components 318 may configure computing device 300 to transmit and receive communications on Code Division Multiple Access (CDMA) networks, Global System for Mobile Communications (GSM) networks, and/or other types of cellular networks. The communication components 318 may include a Subscriber Identity Module (SIM) card, an input/output controller, a radio frequency transceiver, and an input/output controller. Combined, communication components 318 may enable voice-exchange, as well as text and other kinds of message data exchanges.
The processors 310 may retrieve from the memory components 320 instructions (“application instructions 322”) for executing operations such as described in FIG. 2. With reference to FIG. 2. the application instructions 322 may correspond to execution of phone application 210, messaging application 220 and message response module 230. Phone and/or message data 332 generated from execution of these applications may be signaled to the display 330 so that they can be viewed by the user.
Input mechanisms 340 may enable the user to enter message input 342. The message input 342 may correspond to input triggers, corresponding to, for example: (i) decisions of the user to message reply to an incoming call, (ii) to include a specific pre-formulated message content 242, and/or (iii) to send the message response 254. As an alternative or additional functionality, message input 342 generated by the input mechanisms may include one or more manual entry items, including for example: (i) address and/or phone number of the recipient, and (ii) some or all of the message content 242 (FIG. 2).
When used to compose message content 242 (FIG. 2), input mechanisms 340 may have any one of a variety of forms. For example, input mechanisms 340 may correspond to a set of hard or soft keys (soft keys may be iconic in form and displayed through use of a contact-sensitive display) arranged in the form of a QWERTY keyboard or other layout. The message input 342 may correspond to alphanumeric content, including phrases, keywords, or images that can be generated through use of keyboards (e.g. happy face). As another example, input mechanism 340 may correspond to a microphone, so that the message input is a voice file. Still further, the input mechanism 340 may correspond to a camera or other image capturing device, which captures an image for the message response 354.
According to one embodiment, components 318 receive call data 352 when a phone call or other voice-exchange session is initiated. Subsequently, such as in response to a call pick-up, voice data 362 may be received and transmitted. In one embodiment, a message 354 is transmitted as an alternative to the voice data 362 being exchanged. In another implementation, the message 354 is provided prior to the voice data exchange 362. For example, as described below, transmission of message 354 may result in an understanding between the caller and the recipient that the call pick-up will be delayed.
Methodology
FIG. 4 illustrates a message for handling incoming calls with message replies, under an embodiment of the invention. An embodiment such as described in FIG. 4 may be performed using components and elements such as described in FIG. 2 and other figures. Accordingly, reference may be made to elements of other figures for purpose of illustrating a suitable element or component for performing a step or sub-step being described.
In step 410, an incoming call is received. The call may be transmitted over a cellular network, from one mobile device to another.
Step provides that caller information is identified on the recipient device. This information may correspond to “Caller ID” information, which may include a name of the caller, and a phone number of the device being used to make the call.
According to one embodiment, reply options are provided to the user in step 430. For example, the user may be provided the options of answering the call, declining the call, or message responding to the call. Under one implementation, a graphic-user interface may be generated to enable the user to make the decision on how the call should be answered. The user may signal his or her decision by actuating, for example, a soft key that indicates one of the actions.
A decision is made in step 435 as to whether the user has elected the message response. If the message response was not elected, step 440 provides an elected or default reply action is performed. This may correspond to the phone call being answered, or forwarding the phone call to another phone number or voicemail.
If the user makes a decision in step 435 to message reply to the incoming call, then step 450 provides that a corresponding one of the messaging applications is opened, or otherwise presented in a state of use for the user.
In step 460, a message reply is addressed to the incoming caller. This step may include a new message being created and then addressed. Alternatively, an existing message (such as one stored in a draft folder) may be addressed. In an embodiment such as shown by FIG. 2, the message response module 250 may signal control data to the message application 210 to cause the message creation, and to cause the message application to use the phone number of the incoming caller in the address field of the newly created message.
Step 470 provides that the message body is inserted. Depending on the implementation, the message body may be created by (i) user-input, (ii) programmatically, or (iii) through a combination of user-input and programmatic creation. Programmatic content in the message body may be, for example, in the form of a template (text or image) or in the form of a macro. The macro may be triggered by user-input.
In step 480, the message is transmitted to the caller. The message may be transmitted automatically in response to an event, such upon completion of the message. Alternatively, the message may be transmitted through manual input from the user.
FIG. 5 illustrates an optional process that may be performed in order to determine or verify that a caller using a message-enabled device, under an embodiment of the invention. In step 510, the caller's phone number is identified. As mentioned, an embodiment provides that the Caller ID information may be used to identify the phone number used by the caller of the incoming call.
In step 520, a database of contact records may be accessed to determine (i) a contact record that contains the phone number of the incoming call, and (ii) information provided in the contact record that indicates whether the device is message-enabled. With reference to FIG. 1, contact records stored in, for example, contact database 130 may be scanned for a contact record that contains the phone number of the incoming caller. The field assigned to the identified phone number may be the indicator of whether the device of the caller is message-enabled.
In step 525, the determination is made as to whether the device of the caller is message-enabled. For example, if the phone number of the incoming call is matched to a contact record, and the number is listed in the contact record as belonging to a mobile, cellular device, the determination in step 525 may be that the caller's device is message-enabled. Step 540 provides that a message response feature is provided as an option to the user if the determination in step 535 is that the caller's device is message-enabled.
One embodiment provides that if the determination in step 525 is negative, then step 530 provides that no message-response options are provided to the user. For example, step 530 may be performed in response to the determination that (i) that the caller's device is not message-enabled, or (ii) unknown. Alternatively, unknown numbers may be treated as message-enabled.
While an embodiment such as described with FIG. 4 illustrates the use of multiple reply options, alternative implementations may be used where no reply option is provided. For example, the user may designate (i) message replies are to be generated for all incoming calls, or (ii) message replies are to be generated for all callers whom are known to be using a message-enabled device; or (iii) message replies are to be generated for a specific caller or set of callers. Thus, the user may remove the need to decide through manual input whether a particular call should be message replied. Additionally, message generation may correspond to (i) the message being created and addressed, or (ii) the message being created, addressed, and transmitted. In the latter case, pre-formulated or programmatically generated content may be inserted as message content 242 (FIG. 2).
Usage Scenarios
FIG. 6A and FIG. 6B illustrate timelines for different usage scenarios, under one or more embodiments of the invention. In particular, FIG. 6A and FIG. 6B illustrate different show message responses where the manner in which an incoming phone call is resolved differently. In the case of FIG. 6A, the incoming call is declined, while in FIG. 6B, the incoming call is answered.
In FIG. 6A, a timeline is shown for an embodiment in which the user can message response the user in connection with declining to answer the incoming call. At an initial time, the incoming call 602 is received. One embodiment provides that a call notification 606 is generated. The call notification 606 may display, for example, information on the caller or the caller's number. The call notification 606 may also present options as to whether the user can answer the call, decline the call, and/or message reply the call. In the scenario shown by FIG. 6A, the user elects to message reply the user with an SMS message 608. In one implementation, the SMS message 608 may occur at a later time in order to give the user a chance to enter input as part of the message body. The SMS message 608 may include content entered or selected by the user that communicates the user's intent to have the caller call back at a later time. At a time when the caller receives the SMS message 608, termination 610 may occur, at the option of the user.
FIG. 6B illustrates a timeline where a message response is provided in connection with the recipient of an incoming call answering the call. At the initial time, the incoming call 612 is received. As with the previous scenario, the call notification 616 may occur to provide the user with the opportunity to answer, decline, or message reply to the incoming call. In the scenario shown, the user replies to the incoming call with a SMS message 618 subsequent to the call notification 616 occurring. In this scenario, the user wants to answer the call, but would like to have more time. The SMS message 618 may communicate this intent through content entered or selected by the user. At a delayed interval, the all pickup 620 occurs. In a scenario shown by FIG. 6B, the user may need to delay voicemail forwarding or pickup, so that the incoming call and “ring” for an extended duration.
Numerous other usage scenarios are contemplated with embodiments of the invention. For example, a user may elect to automatically message reply all incoming calls when the user is unavailable (e.g. “on vacation”). Alternatively, the user may elect to have all calls from a particular caller message replied automatically, with a standard message for that caller or class of callers (e.g. “use my other number”). Examples such as described enable users the convenience of initiating a communication with a phone call, but communicating using less intrusive or more rapid communication responses as a substitute for a conversation. Still further, the user may maintain a list of preformed text message responses. In response to an incoming call, the user may scroll the device and select one of the preformed responses, such as “Call back” or “Try me tomorrow at home”.
Although illustrative embodiments of the invention have been described in detail herein with reference to the accompanying drawings, it is to be understood that the invention is not limited to those precise embodiments. As such, many modifications and variations will be apparent to practitioners skilled in this art. Accordingly, it is intended that the scope of the invention be defined by the following claims and their equivalents. Furthermore, it is contemplated that a particular feature described either individually or as part of an embodiment can be combined with other individually described features, or parts of other embodiments, even if the other features and embodiments make no mentioned of the particular feature. This, the absence of describing combinations should not preclude the inventor from claiming rights to such combinations.

## Claims

1. A method for operating a first computing device, the method being performed by one or more processors and comprising:
receiving an incoming call to initiate a voice-exchange session from a second computing device;
providing a notification of the incoming call on a display of the first computing device, the notification including (i) an identifier associated with the second computing device, and (ii) a first feature that is selectable to answer the incoming call and a second feature that is selectable to send a message response without answering the incoming call;
receiving a user input to select the second feature to send a message to the second computing device; and
in response to receiving the user input, enabling the user to select a pre-formulated message content for the message or compose a message content for the message.

2. The method of claim 1, further comprising transmitting the message to the second computing device, the message including the pre-formulated message content or the composed message content.

3. The method of claim 2, wherein transmitting the message to the second computing device includes using a phone number of the second computing device as an address for the message.

4. The method of claim 1, wherein the message is a Short Message Service (SMS) text message.

5. The method of claim 1, further comprising, in response to receiving the incoming call, determining a message identifier associated with the second computing device using data provided with the incoming call.

6. The method of claim 1, wherein the identifier associated with the second computing device includes a name associated with the second computing device or a phone number associated with the second computing device.

7. A mobile computing device comprising:
a transceiver to transmit and receive communications over a cellular network;
a display;
an input mechanism;
one or more processors coupled to the transceiver and the display, the one or more processors to:
receive an incoming call to initiate a voice-exchange session from another computing device;
provide a notification of the incoming call on the display, the notification including (i) an identifier associated with the other computing device, and (ii) a first feature that is selectable to answer the incoming call and a second feature that is selectable to send a message response without answering the incoming call;
receiving a user input to select the second feature, via the input mechanism, to send a message to the other computing device; and
in response to receiving the user input, enabling the user to select a pre-formulated message content for the message or compose a message content for the message.

8. The mobile computing device of claim 7, wherein the one or more processors further transmit the message to the other computing device using the cellular network, the message including the pre-formulated message content or the composed message content.

9. The mobile computing device of claim 8, wherein the one or more processors transmit the message to the second computing device by using a phone number of the other computing device as an address for the message.

10. The mobile computing device of claim 7, wherein the message is a Short Message Service (SMS) text message.

11. The mobile computing device of claim 7, wherein the one or more processors further, in response to receiving the incoming call, determine a message identifier associated with the other computing device using data provided with the incoming call.

12. The mobile computing device of claim 7, wherein the identifier associated with the other computing device includes a name associated with the other computing device or a phone number associated with the other computing device.

13. The mobile computing device of claim 7, wherein the display is a touch-sensitive display, and the input mechanism is at least a part of the touch-sensitive display.

14. A non-transitory computer readable medium storing instructions that, when executed by one or more processors, causes the one or more processors of a first computing device to perform steps comprising:
receiving an incoming call to initiate a voice-exchange session from a second computing device;
providing a notification of the incoming call on a touch-sensitive display of the first computing device, the notification including (i) an identifier associated with the second computing device, and (ii) a first feature that is selectable to answer the incoming call and a second feature that is selectable to send a message response without answering the incoming call;
receiving a user input to select the second feature, via the touch-sensitive display, to send a message to the second computing device; and
in response to receiving the user input, enabling the user to select a pre-formulated message content for the message or compose a message content for the message.

15. The non-transitory computer readable medium of claim 14, wherein the instructions further cause the one or more processors to transmit the message to the second computing device using a phone number of the second computing device as an address for the message, the message including the pre-formulated message content or the composed message content.