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FORM lO-Q



SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549



(Mark One)



|x | QUARTERLY REPORT PURSUANT TO SECTION 13 or 15 (d) OF THE SECURITIES EXCHANGE ACT OF 1934
|- | ----------------------------------------------------------------------------------------



For the quarter ended March 31, 2004



OR



| ̈ | TRANSITION REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE SECURITIES EXCHANGE ACT OF 1934
|- | -----------------------------------------------------------------------------------------



Commission file number 1-5869-1



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SUPERIOR UNIFORM GROUP, INC.



|                       |  |                                   
|---------------------- |  | ----------------------------------
|Incorporated  Florida |  | I.R.S. Employer Identification No.
|                       |  | 11-1385670                        



10055 Seminole
Boulevard

Seminole, Florida 33772-2539

Telephone No.: 727-397-9611



Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15 (d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was
required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.



Yes x     No ̈



Indicate by check mark whether the Registrant is an accelerated filer (as defined in Rule 12b-2 of

the Exchange Act)



Yes ̈No x



As of May 3, 2004 the registrant had 7,441,587 common shares outstanding, which is the registrants only

class of common stock.



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Page 1



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PART IFINANCIAL INFORMATION



ITEM 1. Financial Statements



SUPERIOR UNIFORM GROUP, INC. AND SUBSIDIARY

CONDENSED CONSOLIDATED SUMMARY OF OPERATIONS

(Unaudited)



|                                                                  |  |           |  |                              |            |      |      |   |            |     
|----------------------------------------------------------------- |  | --------- |  | ---------------------------- | ---------- | ---- | ---- | - | ---------- | ----
|                                                                  |  |           |  | Three Months Ended March 31, |           
|                                                                  |  |           |  | 2004                         |            |      | 2003 |  
|Net sales                                                         |  |           |  | $                            | 32,975,388 |      |      | $ | 30,954,947 |     
|                                                                  |  |           |  |                              |            |      |      |   |            |     
|Costs and expenses:                                               |  |           |  |                              |            |      |      |   |            |     
|Cost of goods sold                                                |  |           |  |                              | 21,302,101 |      |      |   | 20,015,455 |     
|Selling and administrative expenses                               |  |           |  |                              | 9,764,758  |      |      |   | 9,802,665  |     
|Interest expense                                                  |  |           |  |                              | 158,061    |      |      |   | 170,641    |     
|                                                                  |  |           |  |                              |            |      |      |   |            |     
|                                                                  |  |           |  |                              | 31,224,920 |      |      |   | 29,988,761 |     
|                                                                  |  |           |  |                              |            |      |      |   |            |     
|Earnings before taxes on income                                   |  |           |  |                              | 1,750,468  |      |      |   | 966,186    |     
|Taxes on income                                                   |  |           |  |                              | 620,000    |      |      |   | 340,000    |     
|                                                                  |  |           |  |                              |            |      |      |   |            |     
|Net earnings                                                      |  |           |  | $                            | 1,130,468  |      |      | $ | 626,186    |     
|                                                                  |  |           |  |                              |            |      |      |   |            |     
|Weighted average number of shares out- standing during the period |  | (Basic)   |  |                              | 7,394,795  | Shs. |      |   | 7,150,767  | Shs.
|                                                                  |  | (Diluted) |  |                              | 7,588,541  | Shs. |      |   | 7,257,680  | Shs.
|Basic net earnings per common share                               |  |           |  | $                            | 0.15       |      |      | $ | 0.09       |     
|                                                                  |  |           |  |                              |            |      |      |   |            |     
|Diluted net earnings per common share                             |  |           |  | $                            | 0.15       |      |      | $ | 0.09       |     
|                                                                  |  |           |  |                              |            |      |      |   |            |     
|Dividends per common share                                        |  |           |  | $                            | 0.135      |      |      | $ | 0.135      |     
|                                                                  |  |           |  |                              |            |      |      |   |            |     



The results of the three months ended
March 31, 2004 are not necessarily indicative of results to be expected for the full year ending December 31, 2004.



See accompanying notes to condensed consolidated interim financial statements.



Page 2



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SUPERIOR UNIFORM GROUP, INC. AND SUBSIDIARY

CONDENSED CONSOLIDATED BALANCE SHEETS



ASSETS



|                                             |  |                           |             |                      |   |            
|-------------------------------------------- |  | ------------------------- | ----------- | -------------------- | - | -----------
|                                             |  | March 31, 2004(Unaudited) |             | December 31,2003 (1)
|CURRENT ASSETS:                              |  |                           |             |                      |   |            
|Cash and cash equivalents                    |  | $                         | 11,869,778  |                      | $ | 14,915,079 
|Accounts receivable and other current assets |  |                           | 28,047,092  |                      |   | 26,575,352 
|Inventories*                                 |  |                           | 37,410,289  |                      |   | 36,380,470 
|                                             |  |                           |             |                      |   |            
|TOTAL CURRENT ASSETS                         |  |                           | 77,327,159  |                      |   | 77,870,901 
|                                             |  |                          
|PROPERTY, PLANT AND EQUIPMENT, net           |  |                           | 19,156,550  |                      |   | 18,289,436 
|GOODWILL AND OTHER INTANGIBLE ASSETS         |  |                           | 3,298,494   |                      |   | 741,929    
|OTHER ASSETS                                 |  |                           | 6,078,078   |                      |   | 6,071,667  
|                                             |  |                           |             |                      |   |            
|                                             |  | $                         | 105,860,281 |                      | $ | 102,973,933
|                                             |  |                           |             |                      |   |            
|LIABILITIES AND SHAREHOLDERS EQUITY        
|CURRENT LIABILITIES:                         |  |                           |             |                      |   |            
|Accounts payable                             |  | $                         | 6,509,079   |                      | $ | 5,400,401  
|Other current liabilities                    |  |                           | 6,508,273   |                      |   | 5,078,982  
|Current portion of long-term debt            |  |                           | 1,200,365   |                      |   | 1,179,021  
|                                             |  |                           |             |                      |   |            
|TOTAL CURRENT LIABILITIES                    |  |                           | 14,217,717  |                      |   | 11,658,404 
|                                             |  |                          
|LONG-TERM DEBT                               |  |                           | 5,956,839   |                      |   | 6,266,047  
|DEFERRED INCOME TAXES                        |  |                           | 100,000     |                      |   | 165,000    
|SHAREHOLDERS EQUITY                         |  |                           | 85,585,725  |                      |   | 84,884,482 
|                                             |  |                           |             |                      |   |            
|                                             |  | $                         | 105,860,281 |                      | $ | 102,973,933
|                                             |  |                           |             |                      |   |            
|* Inventories consist of the following:      |  |                           |             |                      |   |            
|                                             |  | March 31, 2004(Unaudited) |             | December 31,2003    
|Finished goods                               |  | $                         | 32,359,284  |                      | $ | 30,826,116 
|Work in process                              |  |                           | 316,855     |                      |   | 386,517    
|Raw materials                                |  |                           | 4,734,150   |                      |   | 5,167,837  
|                                             |  |                           |             |                      |   |            
|                                             |  | $                         | 37,410,289  |                      | $ | 36,380,470 
|                                             |  |                           |             |                      |   |            

|(1) | The balance sheet as of December 31, 2003 has been derived from the audited balance sheet as of that date and has been condensed.
|--- | ---------------------------------------------------------------------------------------------------------------------------------



See accompanying notes to condensed consolidated interim financial statements.



Page 3



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SUPERIOR UNIFORM GROUP, INC. AND SUBSIDIARY

CONDENSED CONSOLIDATED SUMMARY OF CASH FLOWS

(Unaudited)



|                                                                                    |  |                              |            |   |      |   |            |  
|----------------------------------------------------------------------------------- |  | ---------------------------- | ---------- | - | ---- | - | ---------- | -
|                                                                                    |  | Three Months Ended March 31, |           
|                                                                                    |  | 2004                         |            |   | 2003 |  
|CASH FLOWS FROM OPERATING ACTIVITIES                                                |  |                              |            |   |      |   |            |  
|Net earnings                                                                        |  | $                            | 1,130,468  |   |      | $ | 626,186    |  
|Adjustments to reconcile net earnings to net cash provided by operating activities: |  |                              |            |   |      |   |            |  
|Depreciation and amortization                                                       |  |                              | 801,523    |   |      |   | 916,552    |  
|Provision for bad debts                                                             |  |                              | 29,000     |   |      |   | 45,000     |  
|Deferred income tax benefit                                                         |  |                              | (65,000    | ) |      |   | (170,000   | )
|Changes in assets and liabilities, net of acquisition:                              |  |                              |            |   |      |   |            |  
|Accounts receivable and other current assets                                        |  |                              | 725,617    |   |      |   | 1,308,987  |  
|Inventories                                                                         |  |                              | 1,040,798  |   |      |   | 137,797    |  
|Accounts payable                                                                    |  |                              | 411,063    |   |      |   | (999,157   | )
|Other current liabilities                                                           |  |                              | 1,424,291  |   |      |   | 642,663    |  
|                                                                                    |  |                              |            |   |      |   |            |  
|Net cash flows provided from operating activities                                   |  |                              | 5,497,760  |   |      |   | 2,508,028  |  
|                                                                                    |  |                              |            |   |      |   |            |  
|CASH FLOWS FROM INVESTING ACTIVITIES                                                |  |                              |            |   |      |   |            |  
|Additions to property, plant and equipment                                          |  |                              | (1,726,299 | ) |      |   | (242,433   | )
|Disposals of property, plant and equipment                                          |  |                              | 165,694    |   |      |   | 82,631     |  
|Purchase of business, net of cash acquired                                          |  |                              | (6,275,699 | ) |      |   |           |  
|Other assets                                                                        |  |                              | 5,332      |   |      |   | (205,608   | )
|                                                                                    |  |                              |            |   |      |   |            |  
|Net cash used in investing activities                                               |  |                              | (7,830,972 | ) |      |   | (365,410   | )
|                                                                                    |  |                              |            |   |      |   |            |  
|CASH FLOWS FROM FINANCING ACTIVITIES                                                |  |                              |            |   |      |   |            |  
|Repayment of long-term debt                                                         |  |                              | (287,864   | ) |      |   | (268,945   | )
|Payment of cash dividends                                                           |  |                              | (998,712   | ) |      |   | (966,480   | )
|Proceeds received on exercised stock options                                        |  |                              | 574,487    |   |      |   | 367,184    |  
|Common stock reacquired and retired                                                 |  |                              |           |   |      |   | (365,750   | )
|                                                                                    |  |                              |            |   |      |   |            |  
|Net cash used in financing activities                                               |  |                              | (712,089   | ) |      |   | (1,233,991 | )
|                                                                                    |  |                              |            |   |      |   |            |  
|Net (decrease) increase in cash and cash equivalents                                |  |                              | (3,045,301 | ) |      |   | 908,627    |  
|                                                                                    |  |                             
|Cash and cash equivalents balance, beginning of year                                |  |                              | 14,915,079 |   |      |   | 7,470,719  |  
|                                                                                    |  |                              |            |   |      |   |            |  
|Cash and cash equivalents balance, end of period                                    |  | $                            | 11,869,778 |   |      | $ | 8,379,346  |  
|                                                                                    |  |                              |            |   |      |   |            |  



See
accompanying notes to condensed consolidated interim financial statements.



Page 4



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SUPERIOR UNIFORM GROUP, INC. AND SUBSIDIARY

NOTES TO CONDENSED CONSOLIDATED INTERIM FINANCIAL STATEMENTS

THREE MONTHS ENDED MARCH
31, 2004 AND 2003



(Unaudited)



NOTE 1  Summary of Significant Interim Accounting Policies:



a) Basis of presentation



The condensed consolidated interim financial statements include the accounts of Superior
Uniform Group, Inc. and its wholly-owned subsidiary, Fashion Seal Corporation. Intercompany items have been eliminated in consolidation. The accompanying unaudited interim financial statements have been prepared pursuant to the rules and regulations
of the Securities and Exchange Commission. Certain information and footnote disclosures normally included in the financial statements prepared in accordance with accounting principles generally accepted in the United States of America have been
condensed or omitted pursuant to such rules and regulations. These condensed financial statements should be read in conjunction with the audited financial statements and notes thereto included in the Companys Report on Form 10-K for the year
ended December 31, 2003, and filed with the Securities and Exchange Commission. The interim financial information contained herein is not certified or audited; it reflects all adjustments (consisting of only normal recurring accruals) which are, in
the opinion of management, necessary for a fair statement of the operating results for the periods presented, stated on a basis consistent with that of the audited financial statements. The unaudited financial information included in this report has
been reviewed by Deloitte & Touche LLP, independent certified public accountants, and their review report thereon accompanies this filing; such review was made in accordance with established professional standards and procedures for such a
review. The results of operations for any interim period are not necessarily indicative of results to be expected for the full year.



b) Recognition of costs and expenses



Costs and expenses other than product costs are charged to income in interim periods as incurred, or allocated among interim periods based on an estimate of time expired,
benefit received or activity associated with the periods. Procedures adopted for assigning specific cost and expense items to an interim period are consistent with the basis followed by the registrant in reporting results of operations at annual
reporting dates. However, when a specific cost or expense item charged to expense for annual reporting purposes benefits more than one interim period, the cost or expense item is allocated to the interim periods.



c) Inventories



Inventories at interim dates are determined by using both perpetual records on a first-in, first-out basis and gross profit calculations.



d) Accounting for income taxes



The provision for income taxes is calculated by using the effective tax rate anticipated for
the full year.



e) Earnings per share



Historical basic per share data is based on the weighted average number of shares
outstanding. Historical diluted per share data is reconciled by adding to weighted average shares outstanding the dilutive impact of the exercise of outstanding stock options.



|                                                                                 |  |                              |           |      |   |          
|-------------------------------------------------------------------------------- |  | ---------------------------- | --------- | ---- | - | ---------
|                                                                                 |  | Three Months Ended March 31,
|                                                                                 |  | 2004                         |           | 2003
|Earnings used in the computation of basic and diluted earnings per common share: |  |                              |           |      |   |          
|Net earnings                                                                     |  | $                            | 1,130,468 |      | $ | 626,186  
|                                                                                 |  |                              |           |      |   |          
|Weighted average shares outstanding                                              |  |                              | 7,394,795 |      |   | 7,150,767
|Common stock equivalents                                                         |  |                              | 193,746   |      |   | 106,913  
|                                                                                 |  |                              |           |      |   |          
|Total weighted average shares outstanding                                        |  |                              | 7,588,541 |      |   | 7,257,680
|                                                                                 |  |                              |           |      |   |          
|Earnings per common share:                                                       |  |                              |           |      |   |          
|Basic net earnings                                                               |  | $                            | 0.15      |      | $ | 0.09     
|                                                                                 |  |                              |           |      |   |          
|Diluted net earnings                                                             |  | $                            | 0.15      |      | $ | 0.09     
|                                                                                 |  |                              |           |      |   |          



Page 5



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f) Use of Estimates



The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires
management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses
during the reporting period. Actual results could differ from those estimates.



g) Comprehensive Income



Total comprehensive
income represents the change in equity during a period from sources other than transactions with shareholders and, as such, includes net earnings. For the Company, the only other component of total comprehensive income is the change in the fair
value of derivatives accounted for as cash flow hedges.



|                                                                         |  |                              |           |   |      |   |        
|------------------------------------------------------------------------ |  | ---------------------------- | --------- | - | ---- | - | -------
|                                                                         |  | Three Months Ended March 31,
|                                                                         |  | 2004                         |           |   | 2003
|Net earnings                                                             |  | $                            | 1,130,468 |   |      | $ | 626,186
|Other comprehensive income (loss):                                       |  |                              |           |   |      |   |        
|Net unrealized (loss) gain during the period related to cash flow hedges |  |                              | (5,000    | ) |      |   | 31,000 
|                                                                         |  |                              |           |   |      |   |        
|Comprehensive income                                                     |  | $                            | 1,125,468 |   |      | $ | 657,186
|                                                                         |  |                              |           |   |      |   |        



h) Operating Segments



FAS No. 131 Disclosures about Segments of an Enterprise and Related
Information requires disclosures of certain information about operating segments and about products and services, geographic areas in which the Company operates, and their major customers. The Company has evaluated the effect of this standard
and has determined that currently it operates in one segment, as defined in this statement.



i) Derivative Financial Instruments



The
Company has only limited involvement with derivative financial instruments. The Company has one interest rate swap agreement to hedge against the potential impact on earnings from increases in market interest rates of a variable rate term loan.
Under the interest rate swap agreement, the Company receives or makes payments on a monthly basis, based on the differential between a specified interest rate and one month LIBOR. A term loan of $7,157,204 is designated as a hedged item for interest
rate swaps at March 31, 2004.



This interest rate swap is accounted for as a
cash flow hedge in accordance with FAS 133 and FAS 138. As of the report date, all swaps met effectiveness tests, and as such no gains or losses were included in net income during the quarter related to hedge ineffectiveness and there was no income
adjustment related to any portion excluded from the assessment of hedge effectiveness. A loss of $ 5,000 and a gain of $31,000 was included in other comprehensive income for the three months ended March 31, 2004 and 2003, respectively. The original
term of the contract is ten years.



j) Stock-based
Compensation:



In December 2002, the Financial Accounting Standards Board
(FASB) issued Statement of Financial Accounting Standards No. 148 (FAS) No. 148, Accounting for Stock-Based CompensationTransition and Disclosure. This Statement amends FAS No. 123, Accounting for Stock-Based
Compensation, to provide alternative methods of transition for a voluntary change to the fair value based method of accounting for stock-based employee compensation. In addition, this Statement amends the disclosures in both annual and
interim financial statements regarding the method of accounting for stock-based employee compensation and the effect of the method used on reported results. The Company continues to apply Accounting Principles Board Opinion No. 25 for the method
used to account for stock-based employee compensation arrangements, where applicable, but has adopted the disclosure requirements of SFAS 148 beginning with its first quarter ending March 31, 2003. The Company estimated the fair value of options
utilizing the Black-Scholes option pricing model.



The following table
illustrates the effect on net earnings and earnings per common share as if the fair value based method had been applied to all awards in each period.



Page 6



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|                                                                                                                                            |  |                              |           |      |   |        
|------------------------------------------------------------------------------------------------------------------------------------------- |  | ---------------------------- | --------- | ---- | - | -------
|                                                                                                                                            |  | Three Months Ended March 31,
|                                                                                                                                            |  | 2004                         |           | 2003
|Net earnings, as reported                                                                                                                   |  | $                            | 1,130,468 |      | $ | 626,186
|                                                                                                                                            |  |                             
|Deduct: Total stock-based employee compensation expense determined under fair value based method for all awards, net of related tax
effects |  |                              | 401,521   |      |   | 260,234
|                                                                                                                                            |  |                              |           |      |   |        
|Pro forma net earnings                                                                                                                      |  | $                            | 728,947   |      | $ | 365,952
|                                                                                                                                            |  |                              |           |      |   |        
|Net earnings per common share:                                                                                                              |  |                              |           |      |   |        
|Basic  as reported                                                                                                                         |  | $                            | 0.15      |      | $ | 0.09   
|                                                                                                                                            |  |                              |           |      |   |        
|Basic  pro forma                                                                                                                           |  | $                            | 0.10      |      | $ | 0.05   
|                                                                                                                                            |  |                              |           |      |   |        
|Diluted  as reported                                                                                                                       |  | $                            | 0.15      |      | $ | 0.09   
|                                                                                                                                            |  |                              |           |      |   |        
|Diluted  pro forma                                                                                                                         |  | $                            | 0.10      |      | $ | 0.05   
|                                                                                                                                            |  |                              |           |      |   |        



k) Reclassifications



Certain reclassifications to the 2003 financial information have been made to
conform to the 2004 presentation.



NOTE 2  Acquisitions



On March 1, 2004, the Company acquired substantially all of the net assets of UniVogue, Inc.
(UniVogue), a supplier of uniforms with a strong national presence, particularly in the hospitality, lodging, food service and culinary markets, with revenues for the year ended December 2003 of approximately $9,300,000. The acquisition
has been accounted for utilizing the purchase method of accounting. The purchase price for this acquisition, subject to adjustment, was approximately $6,296,000 and was allocated as follows:



|                                      |  |   |          
|------------------------------------- |  | - | ---------
|Cash                                  |  | $ | 20,431   
|Accounts Receivable                   |  |   | 1,965,646
|Other Current Assets                  |  |   | 260,711  
|Inventories                           |  |   | 2,070,617
|Property, Plant & Equipment           |  |   | 108,032  
|Other Assets                          |  |   | 11,743   
|Goodwill and Other Intangible Assets  |  |   | 2,556,565
|                                      |  |   |          
|                                      | 
|TOTAL ASSETS                          |  | $ | 6,993,745
|                                      |  |   |          
|Accounts Payable and Accrued Expenses |  | $ | 697,615  
|                                      |  |   |          



The Company is in the process of
completing its valuation of the intangible assets acquired in the acquisition. Once this valuation is completed, the Company will allocate the intangible value between goodwill and other intangible assets that may require periodic amortization
charges. No amortization was taken for any of these intangibles in the first quarter of 2004.



NOTE 3  Recent Accounting Pronouncements:



On January 17, 2003, the Financial Accounting Standards Board (FASB) issued Interpretation No. 46, Consolidation of Variable Interest Entities(FIN No. 46). FIN No. 46 addresses consolidation of entities that
are not controlled through voting interests or in which the equity investors do not bear the residual economic risks and rewards. These entities have been commonly referred to as special purpose entities. FIN No. 46 provides guidance related to
identifying variable interest entities and determining whether such entities should be consolidated. It also provides guidance related to the initial and subsequent measurement of assets, liabilities and non-controlling interests in newly
consolidated variable interest entities and requires disclosures for both the primary beneficiary of a variable interest entity and other beneficiaries of the entity. To date, the Company has not created any variable interest entities.



In April 2003, the FASB issued FAS No. 149, Amendment of Statement 133 on Derivative
Instruments and Hedging Activities, which amends and clarifies accounting for derivative instruments, including certain derivative instruments embedded in other contracts and for hedging activities under FAS No. 133, Accounting for Derivative
Instruments and Hedging Activities. FAS No. 149 is generally effective for derivative instruments, including derivative instruments embedded in certain contracts, entered into or modified after June 30, 2003 and for hedging relationships
designated after June 30, 2003. The adoption of FAS No. 149 has not had a material impact on the Companys financial position and results of operations.



In May 2003, the FASB issued FAS No. 150, Accounting for Certain Financial Instruments with Characteristics of both Liabilities and Equity.FAS No. 150 establishes
standards for how to classify and measure certain financial instruments with characteristics of both



Page 7



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liabilities and equity. FAS No. 150 is effective for financial instruments entered into or modified after May 31, 2003,
and otherwise is effective at the beginning of the first interim period beginning after June 15, 2003. The adoption of FAS No. 150 has not had a material impact on the Companys financial position and results of operations.



NOTE 4  Goodwill and Other Intangible Assets:



In June 2001, the FASB issued FAS No. 141, Business Combinations, which
eliminates the pooling method of accounting for all business combinations initiated after June 30, 2001 and addresses the initial recognition and measurement of goodwill and other intangible assets acquired in a business combination. The Company has
adopted this accounting standard.



Effective January 1, 2002, the Company
adopted FAS No. 142, Goodwill and Other Intangible Assets, which addresses the financial accounting and reporting standards for the acquisition of intangible assets outside of a business combination and for goodwill and other intangible
assets subsequent to their acquisition. This accounting standard requires that goodwill be separately disclosed from other intangible assets in the statement of financial position, and no longer be amortized but tested for impairment on a periodic
basis.



In accordance with FAS No. 121, Accounting for the Impairment of
Long-Lived Assets and for Long-Lived Assets to be Disposed Of, the Company has historically evaluated goodwill for impairment by comparing the entity level balance of goodwill to projected undiscounted cash flows, which did not result in an
indicated impairment. FAS No. 142 requires that goodwill be tested for impairment at the reporting unit level upon adoption and at least annually thereafter or more frequently, if indicators of impairment arise, utilizing a two-step methodology. The
initial step requires the Company to determine the fair value of each reporting unit and compare it to the carrying value, including goodwill, of such unit. The Company determined the fair value of each reporting unit by using a combination of
present value and multiple of earnings valuation techniques and compared it to the reporting units carrying values. If the fair value exceeds the carrying value, no impairment loss would be recognized. However, if the carrying value of the
reporting unit exceeds its fair value, the goodwill of this unit may be impaired. The amount, if any, of the impairment would then be measured in the second step.



NOTE 5  Long-Term Debt:



|                                                                                                             |  |               |           |                  |   |          
|------------------------------------------------------------------------------------------------------------ |  | ------------- | --------- | ---------------- | - | ---------
|                                                                                                             |  | March 31,2004 |           | December 31,2003
|Note payable to Wachovia, pursuant to revolving credit agreement, maturing April 26, 2007                    |  | $             |          |                  | $ |         
|6.75% term loan payable to Wachovia, with monthly payments of principal and interest, maturing April 1, 2009 |  |               | 7,157,204 |                  |   | 7,445,068
|                                                                                                             |  |               |           |                  |   |          
|                                                                                                             |  |               | 7,157,204 |                  |   | 7,445,068
|                                                                                                             |  |              
|Less payments due within one year included in current liabilities                                            |  |               | 1,200,365 |                  |   | 1,179,021
|                                                                                                             |  |               |           |                  |   |          
|                                                                                                             |  | $             | 5,956,839 |                  | $ | 6,266,047
|                                                                                                             |  |               |           |                  |   |          



On March 26, 1999, the Company entered
into a 3-year credit agreement with Wachovia Bank that made available to the Company up to $15,000,000 on a revolving credit basis. Interest is payable at LIBOR plus 0.60% based upon the one-month LIBOR rate for U.S. dollar based borrowings (1.7% at
March 31, 2004). The Company pays an annual commitment fee of 0.15% on the average unused portion of the commitment. The available balance under the credit agreement is reduced by outstanding letters of credit. As of March 31, 2004, approximately
$1,003,000 was outstanding under letters of credit. On March 27, 2001 and again on April 27, 2004, the Company entered into agreements with Wachovia Bank to extend the maturity of the revolving credit agreement. The revolving credit agreement
matures on April 26, 2007. At the option of the Company, any outstanding balance on the agreement at that date will convert to a one-year term loan. The remaining terms of the original revolving credit agreement remain unchanged. The Company also
entered into a $12,000,000 10-year term loan on March 26, 1999 with the same bank. The term loan is an amortizing loan, with monthly payments of principal and interest, maturing on April 1, 2009. The term loan carries a variable interest rate of
LIBOR plus 0.80% based upon the one-month LIBOR rate for U.S. dollar based borrowings. Concurrent with the execution of the term loan agreement, the Company entered into an interest rate swap with the bank under which the Company receives a variable
rate of interest on a notional amount equal to the outstanding balance of the term loan from the bank and the Company pays a fixed rate of 6.75% on a notional amount equal to the outstanding balance of the term loan to the bank.



The credit agreement and the term loans with Wachovia contain restrictive provisions
concerning debt to net worth ratios, other borrowings, capital expenditures, rental commitments, tangible net worth ($71,108,000 at March 31, 2004); working capital ratio



Page 8



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(2.5:1), fixed charges coverage ratio (2.5:1), stock repurchases and payment of dividends. At March 31, 2004, under the
most restrictive terms of the debt agreements, retained earnings of approximately $11,833,000 were available for declaration of dividends. The Company is in full compliance with all terms, conditions and covenants of the various credit agreements.



NOTE 6  Periodic Pension Expense



The following table presents the net periodic pension expense under our plans for the three
month periods

ended March 31,:



|                                               |  |      |          |   |      |   |          |  
|---------------------------------------------- |  | ---- | -------- | - | ---- | - | -------- | -
|                                               |  | 2004 |          |   | 2003 |  
|Service costbenefits earned during the period |  | $    | 168,000  |   |      | $ | 175,000  |  
|Interest cost on projected benefit obligation  |  |      | 258,000  |   |      |   | 274,000  |  
|Expected return on plan assets                 |  |      | (312,000 | ) |      |   | (250,000 | )
|Amortization of prior service cost             |  |      | 43,000   |   |      |   | 44,000   |  
|Recognized actuarial loss                      |  |      | 8,000    |   |      |   | 53,000   |  
|                                               |  |      |          |   |      |   |          |  
|Net periodic pension cost                      |  | $    | 165,000  |   |      | $ | 296,000  |  
|                                               |  |      |          |   |      |   |          |  



NOTE 7  Contingencies:



The Company is involved in various legal actions and claims arising from the
normal course of business. In the opinion of management, the ultimate outcome of these matters will not have a material impact on the Companys results of operations, cash flows, or financial position.



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INDEPENDENT ACCOUNTANTS REPORT



Board of Directors

Superior Uniform Group,
Inc.

Seminole, Florida



We have reviewed the accompanying condensed consolidated balance sheet of Superior Uniform Group, Inc. and subsidiary (the Company) as of March 31, 2004 and
the related condensed consolidated summaries of operations and cash flows for the three-month periods ended March 31, 2004 and 2003. These financial statements are the responsibility of the Companys management.



We conducted our review in accordance with standards established by the American Institute of
Certified Public Accountants. A review of interim financial information consists principally of applying analytical procedures to financial data and of making inquiries of persons responsible for financial and accounting matters. It is substantially
less in scope than an audit conducted in accordance with auditing standards generally accepted in the United States of America, the objective of which is the expression of an opinion regarding the financial statements taken as a whole. Accordingly,
we do not express such an opinion.



Based on our review, we are not aware of
any material modifications that should be made to such condensed consolidated financial statements for them to be in conformity with accounting principles generally accepted in the United States of America.



We have previously audited, in accordance with auditing standards generally accepted in the
United States of America, the consolidated balance sheet of Superior Uniform Group, Inc. and subsidiary as of December 31, 2003, and the related consolidated statements of earnings, shareholders equity, and cash flows for the year then ended
(not presented herein); and in our report dated February 27, 2004, we expressed an unqualified opinion on those consolidated financial statements. In our opinion, the information set forth in the accompanying condensed consolidated balance sheet as
of December 31, 2003 is fairly stated, in all material respects, in relation to the consolidated balance sheet from which it has been derived.



/s/ Deloitte & Touche LLP



Certified Public Accountants

Tampa, Florida

April 21, 2004



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ITEM 2.



Managements Discussion and Analysis of Financial Condition and Results of Operations



Certain matters discussed in this Form 10-Q are forward-looking statements intended to qualify for the safe harbors from
liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements can generally be identified as such because the context of the statement will include words such as we believe,
anticipate, expect or words of similar import. Similarly, statements that describe our future plans, objectives, strategies or goals are also forward-looking statements. Such forward-looking statements are subject to certain
risks and uncertainties that may materially adversely affect the anticipated results. Such risks and uncertainties include, but are not limited, to the following: general economic conditions in the areas of the United States in which the
Companys customers are located; changes in the healthcare, resort and commercial industries where uniforms and service apparel are worn; the impact of competition; the availability of manufacturing materials, and other factors described in the
Companys filings with the Securities and Exchange Commission. Shareholders, potential investors and other readers are urged to consider these factors carefully in evaluating the forward-looking statements made herein and are cautioned not to
place undue reliance on such forward-looking statements. The forward-looking statements made herein are only made as of the date of this Form 10-Q and we disclaim any obligation to publicly update such forward-looking statements to reflect
subsequent events or circumstances.



Critical Accounting Policies



Our significant accounting policies are described in Note 1 to the
consolidated financial statements included in the Companys Annual Report on Form 10-K for the year ended December 31, 2003. Our discussion and analysis of financial condition and results of operations are based upon our consolidated financial
statements, which have been prepared in accordance with accounting principles generally accepted in the United States. The preparation of the financial statements requires us to make estimates and judgments that affect the reported amounts of
assets, liabilities, revenues, expenses, and related disclosure of contingent assets and liabilities. On an on-going basis, we evaluate the estimates that we have made. These estimates are based upon our historical experience and on various other
assumptions that we believe to be reasonable under the circumstances. Our actual results may differ from these estimates under different assumptions or conditions. We believe the following critical accounting policies affect our more significant
judgments and estimates used in the preparation of our consolidated financial statements.



Revenue Recognition and Allowance for Doubtful Accounts



The Company recognizes revenue in the period in which the product is shipped. Judgments and estimates are used in determining the collectability of accounts receivable. The Company analyzes specific accounts
receivable and historical bad debt experience, customer credit worthiness, current economic trends and the age of outstanding balances when evaluating the adequacy of the allowance for doubtful accounts. Management judgments and estimates are used
in connection with establishing the allowance in any accounting period. Changes in estimates are reflected in the period they become known. If the financial condition of the Companys customers were to deteriorate, resulting in an impairment of
their ability to make payments, additional allowances may be required. Material differences may result in the amount and timing of bad debt expense recognition for any given period if management makes different judgments or utilizes different
estimates.



Inventories



Inventories are accounted for on a first-in, first-out basis and stated at the lower of cost
or market value. Judgments and estimates are used in determining the likelihood that new goods on hand can be sold to customers. Historical inventory usage and current revenue trends are considered in estimating both excess and obsolete inventories.
If actual product demand and market conditions are less favorable than those projected by management, additional inventory write-downs may be required.



Insurance



The Company self-insures for certain obligations related to health and workers compensation programs. The Company also purchases stop-loss insurance policies to protect it from catastrophic losses. Judgments and
estimates are used in determining the potential value associated with reported claims and for losses that have occurred, but have not been reported. The Companys estimates consider historical claim experience and other factors. The
Companys liabilities are based on estimates, and, while the Company believes that the accrual for loss is adequate, the ultimate liability may be in excess of or less than the amounts recorded. Changes in claim experience, the Companys
ability to settle claims or other estimates and judgments used by management could have a material impact on the amount and timing of expense for any period.



Results of Operations



Net sales increased from $30,954,947 for the three months ended March 31, 2003 to $32,975,388 for the three months ended March 31, 2004. The increase is attributed to a general improvement in the economy and increased
business from several new contracts that were entered into during the latter part of 2003. Slightly less than half of the increase was attributed to the acquisition of UniVogue March 1, 2004.



Page 11



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Cost of goods sold, as a percentage of sales, approximated 64.6% and 64.7%, respectively, for the three months ended
March 31, 2004 and 2003.



Selling and administrative expenses, as a percentage
of sales approximated 29.6% for the first three months of 2004 as compared to 31.7% for the first three months of 2003. The decrease as a percentage of sales is primarily attributed to the increase in sales volume and the reductions in selling and
administrative expenses in the current quarter as a result of prior year cost reduction activities.



Interest expense of $158,061 for the three-month period ended March 31, 2004 decreased 7.4% from $170,641 for the similar period ended March 31, 2003. This decrease is attributed to lower outstanding borrowings in the
current period.



Net earnings increased 80.5% to $1,130,468 for the three
months ended March 31, 2004 as compared to net earnings of $626,186 for the same period ended March 31, 2003.



Liquidity and Capital Resources



Accounts receivable and other current assets increased 5.5% from $26,575,352 on December 31, 2003 to $28,047,092 as of March 31, 2004 due primarily to the acquisition of UniVogue and the increase in sales.



Inventories as of March 31, 2004 increased 2.8% to $37,410,289 from $36,380,470 on December
31, 2003 due primarily to the acquisition of UniVogue offset by continued improvement in our inventory management.



Goodwill and Other Intangible Assets increased from $741,929 at December 31, 2003 to $3,298,494 as a result of the acquisition of UniVogue as of February 28, 2004. The
Company is in the process of completing its valuation of the intangible assets acquired in the acquisition. Once this valuation is completed, the Company will allocate the intangible value between goodwill and other intangible assets that may
require periodic amortization charges. No amortization was taken for any of these intangibles in the first quarter of 2004.



Accounts payable increased 20.5% from $5,400,401 on December 31, 2003 to $6,509,079 on March 31, 2004 due primarily to the acquisition of UniVogue and the timing of
inventory purchases within the two periods.



Cash and cash equivalents
decreased by $3,045,301 from $14,915,079 on December 31, 2003 to $11,869,778 as of March 31, 2004. This decrease is attributed to $5,498,000 provided from operating activities offset by $7,831,000 utilized in investing activities and $712,000
utilized in financing activities. The $7,831,000 utilized in investing activities consists primarily of $6,276,000 utilized in the acquisition of UniVogue and $1,726,000 utilized for additions to fixed assets with the majority of these funds
expended on the upgrade of the Companys central warehouse distribution system in Eudora, Arkansas. Total borrowings under long-term debt agreements decreased by $287,864 from $7,445,068 on December 31, 2003 to $7,157,204 on March 31, 2004 as a
result of scheduled repayments of outstanding borrowings. The Company has operated without hindrance or restraint with its present working capital, as income generated from operations and outside sources of credit, both trade and institutional, have
been more than adequate. At March 31, 2004, our principal sources of liquidity consisted of cash and available borrowings under our revolving credit facility and term loan with Wachovia.



In the foreseeable future, the Company will continue its ongoing capital expenditure program designed to maintain and improve its
facilities. The Company at all times evaluates its capital expenditure program in light of prevailing economic conditions.



During the three months ended March 31, 2004 and 2003, respectively, the Company paid cash dividends of $998,712 and $966,480. During the three months ended March 31,
2003, the Company reacquired and retired 35,000 shares of the Companys Common Stock for $365,750. The Company did not reacquire any shares of its Common Stock in the current year quarter. The Company anticipates that it will continue to pay
dividends and that it will reacquire and retire additional shares of its common stock in the future as financial conditions permit.



The Company believes that its cash flow from operating activities together with other capital resources and funds from credit sources will be adequate to meet all of its
funding requirements for the remainder of the year and for the foreseeable future.



ITEM 3. Quantitative and Qualitative Disclosures About Market Risk



The Company is exposed to market risk from changes in interest rates, which may adversely affect its results of operations and financial condition. The Company seeks to minimize the risks from these interest rates when considered
appropriate, through the limited use of derivative financial instruments. The Companys policy is to not use financial instruments for trading or other speculative purposes and is not a party to any leveraged financial instruments. The Company
has debt obligations with variable interest rates tied to LIBOR which are described in Liquidity and Capital Resources as well as Note 1 of the Notes to Consolidated Financial Statements. The Company estimates that a hypothetical
increase in interest rates of 1% would have resulted in no change in the Companys interest expense for the quarter ended March 31, 2004.



Page 12



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The Company has only limited involvement with derivative financial instruments. The Company has one interest rate swap
agreement to hedge against the potential impact on earnings from increases in market interest rates of a variable rate term loan. Under the interest rate swap agreement, the Company receives or makes payments on a monthly basis, based on the
differential between a specified interest rate and one month LIBOR. A term loan of $7,157,204 is designated as a hedged item for interest rate swaps at March 31, 2004. This interest rate swap is accounted for as a cash flow hedge in accordance with
FAS 133 and FAS 138. As of the report date, all swaps met effectiveness tests, and as such no gains or losses were included in net income during the quarter related to hedge ineffectiveness and there was no income adjustment related to any portion
excluded from the assessment of hedge effectiveness. A loss of $ 5,000 and a gain of $31,000 was included in other comprehensive income for the three months ended March 31, 2004 and 2003, respectively. The original term of the contract is ten years.



The Company is also exposed to changes in prevailing market interest rates
affecting the return on its investments but does not consider this interest rate market risk exposure to be material to its financial condition or results of operations. The Company invests primarily in highly liquid debt instruments with strong
credit ratings and short-term (less than three months) maturities.



ITEM 4.
Controls and Procedures



(a) Evaluation of Disclosure
Controls and Procedures. The Chief Executive Officer, Michael Benstock, and the Chief Financial Officer, Andrew D. Demott, Jr., evaluated the effectiveness of Superiors disclosure controls and procedures as of the end of the period covered
by this Quarterly Report on Form 10-Q (the Evaluation Date), and concluded that, as of the Evaluation Date, Superiors disclosure controls and procedures were effective to ensure that information Superior is required to disclose in
its filings with the Securities and Exchange Commission under the Securities Exchange Act of 1934 is recorded, processed, summarized and reported, within the time periods specified in the Commissions rules and forms, and to ensure that
information required to be disclosed by Superior in the reports that it files under the Exchange Act is accumulated and communicated to Superiors management, including its principal executive officer and principal financial officer, as
appropriate to allow timely decisions regarding required disclosure.



(b) Changes to Internal Controls and Procedures for Financial Reporting.There were no significant changes to Superiors internal controls or in other factors that could significantly affect these controls subsequent to the
Evaluation Date.



PART IIOTHER INFORMATION



ITEM 1. Legal Proceedings



None.



ITEM 2. Changes in Securities



None.



ITEM 3. Defaults Upon Senior Securities



Inapplicable.



ITEM 4. Submission of Matters to
a Vote of Security-Holders



None.



ITEM 5. Other Information



Inapplicable.



ITEM 6. Exhibits and Reports on Form 8-K



| | a) | Exhibits
| | -- | --------



| |  |      |  |                                                                                                                                                                 
| |  | ---- |  | ----------------------------------------------------------------------------------------------------------------------------------------------------------------
| |  | 15   |  | Letter from Deloitte & Touche LLP re: Unaudited Interim Financial Information.                                                                                  
| |  |     
| |  | 31.1 |  | Certification by the Chief Executive Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.                                                         
| |  |     
| |  | 31.2 |  | Certification by the Chief Financial Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.                                                         
| |  |     
| |  | 32   |  | Certification of Periodic Financial Report by the Chief Executive Officer and Chief Financial Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.



Page 13



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| | b) | Reports on Form 8-K
| | -- | -------------------



| |  | On February 25, 2004, the Company filed a report on Form 8-K containing a press release announcing its earnings for the fourth quarter and year-end operating results for the year
ended December 31, 2003.
| | - | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  | On March 1, 2004, the Company filed a report on Form 8-K containing a press release announcing the acquisition of UniVogue of Dallas, Texas.
| | - | --------------------------------------------------------------------------------------------------------------------------------------------



| |  | On April 22, 2004, the Company filed a report on Form 8-K containing a press release announcing its earnings for the quarter ended March 31, 2004.
| | - | --------------------------------------------------------------------------------------------------------------------------------------------------



SIGNATURES



Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly
caused this report to be signed on its behalf by the undersigned thereunto duly authorized.



|                  |  |                              |  |                                             
|----------------- |  | ---------------------------- |  | --------------------------------------------
|Date: May 7, 2004 |  | SUPERIOR UNIFORM GROUP, INC.
|                  |  |                             
|                  |  | By:                          |  | /s/ Michael Benstock                        
|                  |  |                              |  |                                             
|                  |  |                              |  | Michael Benstock                            
|                  |  |                              |  | Chief Executive Officer                     
|                  |  |                              |  |                                             
|                  |  |                             
|                  |  | By:                          |  | /s/ Andrew D. Demott, Jr.                   
|                  |  |                              |  |                                             
|                  |  |                              |  | Andrew D. Demott, Jr.                       
|                  |  |                              |  | Sr. Vice President, Chief Financial Officer 
|                  |  |                              |  | and Treasurer (Principal Accounting Officer)
|                  |  |                              |  |                                             



Page 14



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EXHIBIT INDEX



|           |  |                                                                                                                                                                 
|---------- |  | ----------------------------------------------------------------------------------------------------------------------------------------------------------------
|ExhibitNo. |  | Description                                                                                                                                                     
|15         |  | Letter re: Unaudited Interim Financial Information.                                                                                                             
|           | 
|31.1       |  | Certification by the Chief Executive Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.                                                         
|           | 
|31.2       |  | Certification by the Chief Financial Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.                                                         
|           | 
|32         |  | Certification of Periodic Financial Report by the Chief Executive Officer and Chief Financial Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.