EXHIBIT 31.1

             SECTION 302 CERTIFICATION OF CHIEF EXECUTIVE OFFICER

I, E. Scott Beattie, certify that:

1.  I have reviewed this quarterly report on Form 10-Q of Elizabeth Arden,
Inc. (the "registrant");

2.  Based on my knowledge, this quarterly report does not contain any untrue
statement of a material fact or omit to state a material fact necessary to
make the statements made, in light of the circumstances under which such
statements were made, not misleading with respect to the period covered by
this report;

3.  Based on my knowledge, the financial statements, and other financial
information included in this report, fairly present in all material respects
the financial condition, results of operations and cash flows of the
registrant as of, and for, the periods presented in this report;

4.  The registrant's other certifying officer and I are responsible for
establishing and maintaining disclosure controls and procedures (as defined in
Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over
financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f))
for the registrant and have:

    a)  Designed such internal control over financial reporting, or caused
    such internal control over financial reporting to be designed under our
    supervision, to provide reasonable assurance regarding the reliability of
    financial reporting and the preparation of financial statements for
    external purposes in accordance with generally accepted accounting
    principles;

    b)  Evaluated the effectiveness of the registrant's disclosure controls
    and procedures and presented in this report our conclusions about the
    effectiveness of the disclosure controls and procedures, as of the end of
    the period covered by this report based on such evaluation;

    c)  Disclosed in this report any change in the registrant's internal
    control over financial reporting that occurred during the registrant's
    most recent fiscal quarter that has materially affected, or is reasonably
    likely to materially affect, the registrant's internal control over
    financial reporting; and

5.  The registrant's other certifying officer and I have disclosed, based on
our most recent evaluation of internal control over financial reporting, to
the registrant's auditors and the audit committee of registrant's board of
directors (or persons performing the equivalent function):

    a)  All significant deficiencies and material weaknesses in the design or
    operation of internal control over financial reporting which are
    reasonably likely to adversely affect the registrant's ability to record,
    process, summarize and report financial information; and

    b)  Any fraud, whether or not material, that involves management or other
    employees who have a significant role in the registrant's internal control
    over financial reporting.


Date:  June 3, 2004                  /s/ E. Scott Beattie
       ------------                  --------------------
                                     E. Scott Beattie
                                     Chairman and Chief Executive Officer
                                     (Principal Executive Officer)