EXHIBIT 6 

 

Case 6:20-cv-00505-ADA Document 53-4 Filed 04/02/21 Page 1 of 7
Contact

www.linkedin.com/in/bradenhess

(LinkedIn)

Top Skills

Management

Leadership

Microsoft Office

Languages

French (Full Professional)

Certifications

Project Management | Harvard

ManageMentor

Foreign Language Certificate -

French (advanced)

Braden Hess

New Product Introduction at Apple | Strategy | Operations |

Marketing | SaaS

Austin, Texas Metropolitan Area

Experience

Apple

Program Manager, Americas Product Launch & NPI Strategy

June 2019 - Present (1 year 9 months)

Austin, Texas Area

Oversee the end-to-end operational strategy and execution of Apple product

launches in North and South America (45+ countries)

Previously managed launches include iPhone 12/12 Pro, iPad Pro, iPad, and

various Beats by Dre headphones

American Airlines

Financial Analyst Intern

2018 - 2018 (less than a year)

Dallas/Fort Worth Area

Interned on the Operating Budgets team within American Airlines Financial

Planning. The Operating Budgets team works closely with the Division

Controller and Corporate Accounting organizations to understand business

issues impacting the financial statements, produces consolidated forecasted

financial statements, and organizes the annual budgeting process.

• Built AA’s 2019 P&L budget model, accurately rolling up all divisional budgets

to create the consolidated P&L; new model currently in use across FP&A.

• Identified $100M of required cost savings for 2019 through financial

modeling; results sent out as goals to all divisions.

Lucid Software Inc.

Chief of Staff

February 2016 - July 2017 (1 year 6 months)

South Jordan, UT

Worked as right-hand to the COO & President, leading strategic initiatives

for the executive team that typically span multiple functions without a clear

owner. Responsibilities included managing investor communications and

relationships, providing ad hoc analysis for C-suite, facilitating company-wide

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objective planning, and running projects aimed at internal strategy and process

improvement.

• Built and managed Lucid’s content marketing team by integrating agile PM

methodology into content production, increasing blog traffic by 400%+ in five

months.

• Created B2B sales collateral used to close deals with multiple Fortune 500

clients.

• Created executive metrics dashboard and provided weekly performance

analysis for executive team; later coordinated the dashboard integration into

Tableau.

• Supervised Search Engine Optimization (SEO) team with two direct reports,

increasing Lucidchart.com’s backlink profile by 40% in three months through

SEO link-building campaigns.

• Created company-wide monthly financial forecasts.

• Managed investor communications, created executive monthly reports and

quarterly board decks.

Vivint Smart Home

2 years 10 months

Manager, Field Service Technology

September 2015 - February 2016 (6 months)

Lehi, Utah

Served as the business project manager and liaison for all technology

development within the Field Service department. Responsibilities included

scoping out business requirements for needed technological developments,

ensuring IT development matched business needs, coordinating multidepartmental IT projects with business leadership.

• Designed a $250k incentive competition for 1,000+ technicians, increasing

new installations by 15% while reducing time from sale to install by 6%

company-wide. 

• Analyzed service areas of 1,000+ technicians using GIS mapping

applications. Data-driven recommendations increased monthly technician

efficiency by 13%

• Functional expert with TacticianOne, providing mapping solutions and

analysis for the Field Service organization.

General Manager, Texas - Vivint Internet

March 2015 - September 2015 (7 months)

San Antonio, Texas

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Ran operations in Texas for Vivint Internet. Responsibilities included directly

managing 20 technicians in El Paso and San Antonio, responsible for hitting

monthly subscriber and revenue numbers, improving operational efficiency in

network build, sale, install, and servicing, and launching additional markets in

Texas.

• Promoted to manage day-to-day operations in three Texas markets with 20

direct reports. Maintained profitability while increasing 1,500+ subscribers in

three months. 

• Negotiated favorable terms with both real estate agencies and local Home

Owner Associations to operate and sell internet services in Texas. 

• Built model to determine needed vehicle inventory for three market launches;

successfully ordered and delivered vehicles on time despite 16-week lead

times. 

Manager, Strategy and Operations - Vivint Internet

May 2014 - March 2015 (11 months)

Provo, UT

Served as project manager for Vivint Internet, where I launched an ancillary

VoIP product to sell alongside Vivint Internet. I also managed the end-to-end

launch of out-of-state market launches (San Antonio, DFW). Also integrated

a standardized program management organization alongside Accenture.

I helped grow Vivint Internet from 50 customers to tens of thousands of

customers, and from 10 employees to over 400 in only two years.

• Product Manager of Vivint Voice, managed both system and operational

integration of white-labeled VoIP provider into the Internet vertical, increasing

monthly recurring revenue by 35%. 

• Built operational readiness checklist and launched San Antonio and DFW

markets for Wireless Internet products, with San Antonio launching three

weeks ahead of schedule. 

• Instituted a program management organization in conjunction with

Accenture resulting in improved cross-departmental collaboration. Process

implementation was key to successful launch of El Paso, TX Internet launch.

• Coordinated integration of 3rd party taxation system into current billing CRM

Strategic Business Analyst - Vivint Internet

May 2013 - May 2014 (1 year 1 month)

Provo, UT

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Served as an analyst at Vivint Internet, where responsibilities included

conducting competitive analysis to determine if the business could scale in the

telecommunications market, market sizing, and ad hoc analysis.

• Analyzed potential acquisition against Fibernet and convinced executive

team not to pursue. 

• Performed competitive analysis against telecommunication competitors

through 10-k research and industry interviews; created financial models

determining Vivint’s competitive advantage. 

• Launched and managed pilot satellite TV reseller program within Vivint

Internet. Vivint pursued a long-term TV offering as a result of the successful

pilot program.

• Performed market sizing for additional market launches for Vivint Internet,

working directly under the COO.

• Only employee sent to represent Vivint as an analyst at the national cable

convention in Washington D.C.

Bluehost

2 years 10 months

Billing Trainer / Peer to Peer Mentor

November 2012 - May 2013 (7 months)

Provo, Utah Area

Personally managed all training aspects for the billing department in Bluehost's

Contact Center. Responsibilities included training on product positioning for

Bluehost hosting add-on products as well as training on the proprietary UI for

Bluehost employees.

• Analyzed incoming call trends and recommended solution to decrease call

volume by over 20% 

• Created slide decks explaining company products, policies, and procedures,

which are currently used in training classes for all departments (600+

employees in company)

• Created marketing emails and product briefs for all Bluehost products

• Increased weekly percentage of product recommendations to customers

from less than 1% of calls to greater than 40% of calls by conducting individual

training classes

Retention Specialist

August 2011 - November 2012 (1 year 4 months)

Provo, Utah Area

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• Improved company tracking efficiency by creating new formulas to

automatically track employee statistics 

• Awarded employee of the month and week (out of 15 employees) on multiple

occasions as a result of the highest retention results 

• Maintained an average customer satisfaction of 8.8/9.0 when interacting with

customers regarding their hosting accounts

• Accounted for a weekly average of $16,963 in revenue for Bluehost through

retention practices

Billing Specialist

August 2010 - August 2011 (1 year 1 month)

Provo, UT

• Assisted Bluehost customers with billing needs and questions regarding their

hosting account. 

• Gained extensive knowledge of Bluehost billing systems and product line.

Utah County Fire Department

Wildland Firefighter

March 2010 - August 2010 (6 months)

Provo, Utah Area

Spent two summers (2007, 2010) working as a wildland firefighter for the Utah

County Fire Department.

• Worked in a Class 2 IA (initial assessment) fire crew to distinguish wildland

firefighters in the Western United States.

• Certified sawyer, responsible for cutting down hazardous trees while

firefighting

The Church of Jesus Christ of Latter-day Saints

Volunteer Missionary

December 2007 - December 2009 (2 years 1 month)

Paris Area, France

• Assisted the mission president in organizing logistical operations of over

130+ representatives 

• Reorganized mission areas based on transportation needs, saving over

€3,000 annually 

• Trained 130+ representatives monthly in communication, leadership training,

and teaching skills 

• Performed religious music as a pianist and organist at local French churches

as a service to local French citizens

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Education

Duke University - The Fuqua School of Business

Master of Business Administration - MBA 

Brigham Young University

Bachelor of Business Administration (B.B.A.), Business Strategy Emphasis,

Minor in French

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