EXHIBIT 31.1

                   CERTIFICATION OF CHIEF EXECUTIVE OFFICER
                   ----------------------------------------

I, E. Scott Beattie, certify that:

1.  I have reviewed this quarterly report on Form 10-Q of Elizabeth Arden,
Inc. (the "registrant");

2.  Based on my knowledge, this quarterly report does not contain any untrue
statement of a material fact or omit to state a material fact necessary to
make the statements made, in light of the circumstances under which such
statements were made, not misleading with respect to the period covered by
this report;

3.  Based on my knowledge, the financial statements, and other financial
information included in this report, fairly present in all material respects
the financial condition, results of operations and cash flows of the
registrant as of, and for, the periods presented in this report;

4.  The registrant's other certifying officer and I are responsible for
establishing and maintaining disclosure controls and procedures (as defined in
Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over
financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f))
for the registrant and have:

    a) Designed such disclosure controls and procedures, or caused such
    disclosure controls and procedures to be designed under our supervision,
    to ensure that material information relating to the registrant, including
    its consolidated subsidiaries, is made known to us by others within those
    entities, particularly during the period in which this report is being
    prepared;

    b) Designed such internal control over financial reporting, or caused
    such internal control over financial reporting to be designed under our
    supervision, to provide reasonable assurance regarding the reliability of
    financial reporting and the preparation of financial statements for
    external purposes in accordance with generally accepted accounting
    principles;

    c) Evaluated the effectiveness of the registrant's disclosure
    controls and procedures and presented in this report our conclusions about
    the effectiveness of the disclosure controls and procedures, as of the end
    of the period covered by this report based on such evaluation;

    d) Disclosed in this report any change in the registrant's internal
    control over financial reporting that occurred during the registrant's
    most recent fiscal quarter that has materially affected, or is reasonably
    likely to materially affect, the registrant's internal control over
    financial reporting; and

5.  The registrant's other certifying officer and I have disclosed, based
on our most recent evaluation of internal control over financial reporting, to
the registrant's auditors and the audit committee of registrant's board of
directors (or persons performing the equivalent function):

<PAGE>
    a) All significant deficiencies and material weaknesses in the design
    or operation of internal control over financial reporting which are
    reasonably likely to adversely affect the registrant's ability to record,
   process, summarize and report financial information; and

    b) Any fraud, whether or not material, that involves management or
    other employees who have a significant role in the registrant's internal
    control over financial reporting.


Date:  December 8, 2003                 /s/ E. Scott Beattie
       ----------------                 --------------------
                                        E. Scott Beattie
                                        Chairman and Chief Executive Officer
                                        (Principal Executive Officer)