PARENT GUARANTY AGREEMENT

        THIS PARENT GUARANTY AGREEMENT (this "Agreement"), is made as of the 5th
day of September, 2001, by The Right Start, Inc., a California corporation (the
"Guarantor"), to Wells Fargo Retail Finance, LLC ("Wells Fargo"), as Agent for
all Lenders (collectively, the "Lenders" and each a "Lender") as may from time
to time be parties to the Loan Agreement referred to below (the "Agent"). Wells
Fargo, in its capacity as Agent for the Lenders, is referred to herein as the
"Agent", which term shall also be deemed to include any other party as acting as
Agent for the Lenders hereunder. Capitalized terms used in this Agreement and
not otherwise defined shall have the same meanings herein as in the Loan
Agreement referred to below.

                                    W I T N E S S E T H :

     WHEREAS,  the Guarantor  owns one hundred  percent (100%) of the issued and
outstanding  capital  stock of ZB Company,  Inc.,  a Delaware  corporation  (the
"Borrower");

     WHEREAS,  the Borrower,  the Lenders and the Agent have entered into a Loan
and  Security  Agreement  dated as of the date  hereof  (as  amended,  restated,
modified, extended and/or supplemented from time to time, the "Loan Agreement"),
pursuant to which the Agent has agreed,  subject to the terms and conditions set
forth therein,  to make certain  revolving  advances and provide other financial
accommodations to the Borrower (collectively, the "Advances");

     WHEREAS, the Guarantor will derive substantial direct and indirect benefits
from the making of the Advances by the Lenders to the Borrower; and

     WHEREAS,  the  obligation of the Lenders to make the Advances is subject to
the  condition,  among  others,  that the  Guarantor  executes and delivers this
Agreement;

     NOW, THEREFORE,  in consideration of the willingness of the Lenders to make
the Advances to the Borrower, and for other good and valuable consideration, the
receipt and sufficiency of which is hereby  acknowledged  by the Guarantor,  the
Guarantor hereby agrees as follows:

1.   Guaranteed   Obligations.    The   Guarantor   does   hereby   irrevocably,
unconditionally  guarantee the due and punctual  payment and  performance by the
Borrower of the following obligations to the Agent (individually,  a "Guaranteed
Obligation" and collectively the "Guaranteed Obligations"):

(a) principal of and premium, if any, and interest on the Advances (including,
without limitation, the payment of interest, and other amounts that would accrue
and become due but for the filing of a petition in bankruptcy or the operation
of the automatic stay under Section 362(a) of Title 11 of the United States
Code, as amended the "Bankruptcy Code"); and

(b) any and all other Obligations of the Borrower to the Agent and the Lenders
under the Loan Agreement and the other Loan Documents or under any agreement or
instrument relating thereto, all as amended from time to time and whether
executed on or after the date hereof, whether for principal, interest, fees,
premiums, expenses, indemnification or otherwise.


<PAGE>


2. Payment Under Guaranty. Upon failure by the Borrower punctually to pay or
perform any Guaranteed Obligation when due (whether at maturity, at a date fixed
for any payment or prepayment thereof or upon acceleration or otherwise), after
the expiration of any applicable grace period, the Agent may make demand upon
the Guarantor for the payment and/or performance of the Guaranteed Obligations,
and the Guarantor binds and obliges itself to make such payment or performance
forthwith upon such demand.

        THE GUARANTOR ACKNOWLEDGES THAT ALL GUARANTEED OBLIGATIONS SHALL, TO THE
FULLEST EXTENT PERMISSIBLE UNDER ANY LAW NOW OR HEREAFTER APPLICABLE HERETO, BE
CONCLUSIVELY PRESUMED TO HAVE BEEN CREATED IN RELIANCE ON THIS GUARANTY.

3. Waiver of Demands,  Notices,  Diligence, etc. The Guarantor hereby assents to
all of the terms and conditions of the Guaranteed Obligations and waives:

(a)     each of:

     (i)  demand for the payment of the principal of any  Guaranteed  Obligation
          or of any claim  for  interest  or any part  thereof  (other  than the
          demand provided for in ss. 2 hereof);

     (ii) notice of (i) the  occurrence  of a default or an event of default and
          (ii) of any  forbearance  or waiver by the Agent or the Lenders  under
          any Guaranteed Obligation;

     (iii)protest  of  the   nonpayment  of  the  principal  of  any  Guaranteed
          Obligation or of any claim for interest or any part thereof;

     (iv) notice of  presentment,  demand  (other than the demand  provided  for
          in ss .2 hereof) and protest;

     (v)  notice of any indulgences or extensions granted to the Borrower or any
          successor  to the  Borrower  or any person or party  which  shall have
          assumed the obligations of the Borrower;

     (vi) any requirement of diligence or promptness on the part of the Agent in
          the  enforcement  of any of its  rights  under the  provisions  of any
          Guaranteed Obligation or this Guaranty Agreement;

     (vii) any enforcement of any Guaranteed Obligation;

     (viii) any right which the Guarantor might have to require the Agent or the
          Lenders to realize on any Collateral; and

     (ix) any and all  notices  of  every  kind  and  description  which  may be
          required   to  be  given  by  any  statute  or  rule  of  law  in  any
          jurisdiction;

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<PAGE>

(b) all rights and benefits under any applicable law purporting to reduce a
guarantor's obligations in proportion to the obligation of the principal or
providing that the obligation of a surety or guarantor must neither be larger
nor in any other respects more burdensome than that of the principal;

(c)  the  benefit  of  any  statute  of  limitations  affecting  the  Guaranteed
Obligations  or the  Guarantor's  liabilities  hereunder or any other law now or
hereafter applicable hereto;

(d) any rights, defenses and other benefits the Guarantor may have by reason of
(i) any failure of the Agent or the Lenders to hold a commercially reasonable
public or private foreclosure sale or to otherwise comply with applicable law in
connection with a disposition of any collateral for the Guaranteed Obligations;
(ii) any election made by the Agent under Section 9501(4) of the New York
Uniform Commercial Code or any other applicable state's Uniform Commercial Code;
or (iii) any protection afforded pursuant to the antideficiency or other laws of
the State of New York or any other state limiting or discharging the Borrower's
indebtedness, and

(e) any rights,  defenses,  claims or benefits waived in ss.4 of this Agreement.
The   waivers   set  forth  in  this  ss.3  and  in  ss.4  shall  be   effective
notwithstanding  the fact  that the  Borrower  ceases  to exist by reason of its
liquidation,  merger,  consolidation,  voluntary or  involuntary  dissolution or
otherwise.

The Guarantor agrees to unconditionally subordinate to the Agent any rights of
subrogation that the Guarantor may have against the Borrower under applicable
law.

4. Obligations of Guarantor Unconditional; Continuing and Irrevocable Guaranty.

(a) All payments hereunder shall be made free and clear of any and all
deductions, withholdings or setoffs, including any and all deductions,
withholdings or setoffs on account of taxes. The liability of the Guarantor
hereunder is independent of and not in consideration of or contingent upon the
liability of the Borrower to the Agent and the Lenders and a separate action or
actions may be brought and prosecuted against the Guarantor, whether or not any
action is brought or prosecuted against the Borrower and regardless of whether
the Borrower is joined in any such action or actions. This Guaranty shall be
construed as a continuing, absolute and unconditional guaranty of payment (and
not merely of collection) without regard to:

(i)            the legality, validity or enforceability of the Loan Agreement or
               any other Loan Documents or any of the other Guaranteed
               Obligations, any lien of the Agent and the Lenders on any item of
               Collateral or any other guaranty;

(ii)           any defense (other than payment), deduction (including deductions
               for taxes), withholding, setoff or counterclaim that may now or
               at any time hereafter be available to the Borrower, the
               Guarantor, or any other obligor against, and any right of setoff
               at any time held by, the Agent or the Lenders;

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<PAGE>


(iii)          any claim arising out of or relating to any amendment (including
               amendments which increase the amount of Advances available to the
               Borrower thereunder) or extension of the Loan Agreement consented
               to by the Agent and/or the Lenders, as the Guarantor acknowledges
               and agrees that the Agent and the Lenders shall be entitled to
               amend, extend, forbear or waive any Default or Event of Default
               or take any other action deemed advisable in the sole discretion
               of the Agent and the Lenders with respect to the Loan Agreement;
               or

(iv)           any other circumstance whatsoever, legal or equitable, (with or
               without notice to or knowledge of the Guarantor), whether or not
               similar to any of the foregoing, that constitutes, or might be
               construed to constitute, an equitable or legal discharge of or
               defense to payment available to the Borrower, the Guarantor or
               any other obligor under the Loan Agreement or the other Loan
               Documents or under applicable law, or in any other instance.

        Any payment or other circumstance that operates to toll any statute of
limitations applicable to any Guaranteed Obligations shall also operate to toll
the statute of limitations applicable to the Guarantor. The obligations of the
Guarantor under this Guaranty Agreement shall not be affected by any action
taken under any Guaranteed Obligation in the exercise of any right or remedy
therein conferred, or by any failure or omission on the part of the Agent to
enforce any right given thereunder or hereunder or any remedy conferred thereby
or hereby, or by any release of any security or any other guaranty at any time
existing for the benefit of any Guaranteed Obligation, or by the merger or
consolidation of the Borrower, or by the sale, lease or transfer by the Borrower
to any person of any or all of its properties.

(b) This is a continuing guaranty of the Guaranteed Obligations and may not be
revoked and shall not otherwise terminate unless and until the Guaranteed
Obligations have been indefeasibly paid and performed in full in cash, and the
obligations of the Agent to make Advances under the Loan Agreement shall have
terminated. If, notwithstanding the foregoing, the Guarantor shall have any
right under applicable law to terminate this Guaranty prior to indefeasible
payment in full in cash of the Guaranteed Obligations, no such termination shall
be effective until 12:00 noon on the third Business Day after the Agent shall
receive written notice thereof, signed by the Guarantor. Any such termination
shall not affect this Guaranty in relation to (a) any Guaranteed Obligation that
was incurred or arose prior to the effective time of such notice, (b) any
Guaranteed Obligation incurred or arising after such effective time where such
Guaranteed Obligation is incurred or arises either pursuant to commitments
existing at such effective time or incurred for the purpose of protecting or
enforcing rights against the Borrower, the Guarantor or any other guarantor of
or other Person directly or indirectly liable on the Guaranteed Obligations or
any portion thereof or any security given for the Guaranteed Obligations or any
portion thereof, or (c) any renewals, extensions, readvances, modifications or
rearrangements of any of the foregoing or (d) the liability of any other
guarantor hereunder.

5. Subordination of Claims of Guarantor; Waiver of Subrogation and Certain Other
Rights. Any claims against the Borrower to which the Guarantor may be or become
entitled (including, without limitation, claims by subrogation or otherwise by
reason of any payment or performance by the Guarantor in satisfaction and
discharge, in whole or in part, of his obligations under this Guaranty

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<PAGE>

Agreement) shall be and hereby are made subject and subordinate to the prior
payment in full in cash or performance in full of the Guaranteed Obligations.
WITHOUT LIMITING THE FOREGOING, THE GUARANTOR WAIVES ANY AND ALL RIGHTS OF
SUBROGATION, INDEMNITY, CONTRIBUTION OR REIMBURSEMENT, AND ANY AND ALL BENEFITS
OF AND RIGHT TO ENFORCE ANY POWER, RIGHT OR REMEDY THAT THE AGENT OR THE LENDERS
MAY NOW OR HEREAFTER HAVE IN RESPECT OF THE GUARANTEED OBLIGATIONS AGAINST THE
BORROWER, THE GUARANTOR OR ANY OTHER OBLIGOR, ANY AND ALL BENEFITS OF AND RIGHTS
TO PARTICIPATE IN ANY COLLATERAL, NOW OR HEREAFTER HELD BY THE AGENT OR THE
LENDERS, AND ANY AND ALL OTHER RIGHTS AND CLAIMS (AS DEFINED IN THE BANKRUPTCY
CODE) THE GUARANTOR MAY HAVE AGAINST THE AGENT, THE LENDERS OR THE BORROWER OR
ANY OTHER OBLIGOR, UNDER APPLICABLE LAW OR OTHERWISE, AT LAW OR IN EQUITY, BY
REASON OF ANY PAYMENT HEREUNDER OR OTHERWISE, UNLESS AND UNTIL THE GUARANTEED
OBLIGATIONS SHALL HAVE BEEN PAID IN FULL IN CASH. Without limitation, the
Guarantor shall exercise no voting rights, shall file no claim, shall waive any
election pursuant to Section 1111(b) of the Bankruptcy Code and shall not
participate or appear in any bankruptcy or insolvency case involving the
Borrower with respect to the Guaranteed Obligations unless and until all the
Guaranteed Obligations shall have been paid in full in cash. If, notwithstanding
the foregoing, any amount shall be paid to the Guarantor on account of any such
rights at any time, such amount shall be held in trust for the benefit of the
Agent and shall forthwith be paid to the Agent to be held as collateral for or
credited and applied in reduction of the Guaranteed Obligations in accordance
with the terms of the Loan Agreement.

6.  Representations,  Warranties  and  Covenants of the  Guarantor.  In order to
induce the Agent and the Lenders to enter into the Loan  Agreement  and make the
Advances to the Borrower  thereunder,  the  Guarantor  represents,  warrants and
covenants that:

(a) This Agreement constitutes the legal, valid and binding obligations of
Guarantor, enforceable against Guarantor in accordance with its terms, except as
may be limited by applicable bankruptcy, insolvency, reorganization, moratorium
or similar laws affecting the enforceability of creditors' rights generally.

(b) The financial statements that have heretofore been submitted by the
Guarantor to the Agent in connection herewith fairly present the financial
condition of the Guarantor for the dates and periods covered thereby. Since the
date of each such financial statement there has occurred no event or condition
which could reasonably be expected to have a Material Adverse Effect on the
Guarantor's financial condition. As used herein, Material Adverse Effect shall
mean any event, matter or condition which could reasonably be expected to have a
material adverse effect on (x) the financial condition or assets of the
Guarantor or (y) the Guarantor's ability to pay and perform its obligations
under this Guaranty in accordance with the terms thereof.

(c) There are no actions or proceedings pending by or against Guarantor before
any court or administrative agency and Guarantor does not have knowledge or
belief of any threatened or imminent litigation, governmental investigations, or
claims, complaints, actions, or prosecutions involving Guarantor. Guarantor is

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<PAGE>

not in default under any applicable law or any material contractual obligation
to which Guarantor is a party or by which its properties are bound.

(d) The Guarantor has filed all federal and state income tax returns and all
other tax returns required to be filed by it and has paid all taxes shown to be
due on the returns so filed as well as all other taxes, assessments and
governmental charges that have become due. The Guarantor does not know of any
proposed, asserted or assessed tax deficiency against it.

(e) The Guarantor has good title to, or valid and subsisting leasehold interests
in, all of the property, whether real or personal, reflected in its financial
statements.

(f) The Guarantor hereby acknowledges that it has reviewed and caused its
counsel to review copies of, and is fully familiar with, this Agreement, the
Loan Agreement and each of the other Loan Documents executed and delivered by
the Borrower or the Guarantor. The Guarantor warrants and agrees that each
representation, warranty and waiver set forth in this Guaranty is made with the
Guarantor having full knowledge of its significance and consequences and after
having consulted with counsel of its own choosing and that, under the
circumstances, each such waiver is in the best interest of the Guarantor in
furtherance of its business plan, is reasonable and should not be found contrary
to public policy or law.

(g) Except as set forth herein and any guaranty under the Parent Loan Facility,
the Guarantor has not guaranteed any Obligations of the Borrower or of any other
Person, and covenants that it will not, after the date hereof, execute any such
guaranty.

(h)     Each Subsidiary of the Guarantor is identified on Exhibit A hereto.

The Guarantor acknowledges and agrees that any breach of any representation,
warranty or covenant of the Guarantor in this Agreement shall constitute an
Event of Default under the Loan Agreement and under each of the other Loan
Documents.

7. Set-off. In addition to any rights now or hereafter granted under applicable
law and not by way of limitation of any such rights, upon the occurrence and
during the continuance of an Event of Default, the Agent and the Lenders are
hereby authorized, to the extent not prohibited by applicable law, without
notice to the Guarantor or to any other Person, any such notice being expressly
waived, to set off and to appropriate and apply any and all deposits (general or
special) and any other indebtedness at any time held or owing by the Agent or
the Lenders to or for the credit or the account of the Guarantor, against and on
account of the obligations and liabilities of the Guarantor to the Agent and the
Lenders under this Guaranty, irrespective of whether or not the Agent or the
Lenders shall have made any demand hereunder and although said obligations,
liabilities, deposits or claims, or any of them, shall be contingent or
unmatured. The Agent and the Lenders agree to promptly notify the Guarantor
after any such set off and application, provided, however, that the failure to
give such notice shall not affect the validity of such set off and application.

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<PAGE>

8. Reinstatement. This Agreement shall continue to be effective, or be
reinstated, as the case may be, if at any time any amount received by the Agent
or the Lenders in respect of the Guaranteed Obligations is rescinded or must
otherwise be restored or returned by the Agent or the Lenders upon the
insolvency, bankruptcy, dissolution (voluntary or involuntary), liquidation or
reorganization of the Borrower or, as applicable, the Guarantor, or upon the
appointment of an intervenor or conservator of, or trustee or similar official
for, the Borrower or the Guarantor or any substantial part of any of their
respective properties, or otherwise, all as though said payments had not been
made.

9. Notices.  All notices and other  communications to the Guarantor or the Agent
hereunder  shall be in writing and shall be  personally  delivered  or mailed by
telegraphic,  telex or facsimile  transmission,  reputable  overnight courier or
first class mail, postage prepaid, as follows:

               If to the Agent:

               Wells Fargo Retail Finance, LLC
               One Boston Place
               18th Floor
               Boston, MA  02108
               Attention:  Andrew Moser
               Facsimile No.:  617.523.4032

               with a copy to:

               Peter M. Palladino, P.C.
               Choate, Hall & Stewart
               Exchange Place
               53 State Street
               Boston, Massachusetts  02109
               Facsimile No.: 617.248.4000

               If to the Guarantor:

               The Right Start, Inc.
               26610 Agoura Road, Suite 250
               Calabasas, California  91302
               Attention: Legal
               Facsimile No.:  818.735.7242

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<PAGE>

               with a copy to:
               Fulbright & Jaworski L.L.P.
               865 South Figueroa Street
               29th Floor
               Los Angeles, California  90017
               Attention:  Victor Hsu
               Facsimile No.: 213.680.4518

or to such other address or addresses as the party to whom such notice is
directed may have designated in writing to the other parties hereto. A notice
shall be deemed to have been given upon the earlier to occur of (i) three (3)
days after the date on which it is deposited in the U.S. mails or (ii) receipt
by the party to whom such notice is directed.

10.     Miscellaneous; Successors; Counterparts; Severability.

(a) This Agreement shall inure to the benefit of and be binding upon the Agent,
the Lender and the Guarantor and their respective successors and assigns, and
the term "Lenders" shall be deemed to include any other holder or holders of any
of the Guaranteed Obligations. In case any provision in this Agreement shall be
invalid, illegal or unenforceable, the validity, legality and enforceability of
the remaining provisions shall not in any way be affected or impaired thereby.
This Agreement may be executed in any number of counterparts and by the
different parties hereto on separate counterparts, each of which shall be an
original, but all of which together shall constitute one instrument. References
herein to this "Agreement" or this "Guaranty" shall be deemed references to this
Guaranty Agreement as amended, modified and/or supplemented from time to time.

(b) All covenants under this Agreement shall be given independent effect so that
if a particular action or condition is not permitted by any such covenant, the
fact that it would be permitted by another covenant, by any exception thereto,
or otherwise within the limitations thereof, shall not avoid the occurrence of a
Default or Event of Default if such action is taken or such condition exists.

(c) None of the parties to this Guaranty shall be deemed to be the drafter of
this Agreement, and this Agreement shall not be interpreted in favor of or
against any party hereto on such basis.

(d) No claim shall be made by the Guarantor against the Agent or the Affiliates,
directors, officers, employees or agents of the Agent for any special, indirect,
consequential or punitive damages in respect of any claim for breach of contract
or under any other theory of liability arising out of or related to the
transactions contemplated by this Agreement, or any act, omission or event
occurring in connection therewith; and the Guarantor waives, releases and agrees
not to sue upon any claim for any such damages.

11. Governing Law; Jurisdiction; Waiver of Jury Trial. This Agreement, including
the validity hereof and the rights and obligations of the parties hereunder,
shall be construed in accordance with and governed by the laws of the State of
New York. The Guarantor, to the extent that it may lawfully do so, hereby
consents to the jurisdiction of the state and federal courts located in the

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<PAGE>

county of New York, State of New York, as well as to the jurisdiction of all
courts to which an appeal may be taken from such courts, for the purpose of any
suit, action or other proceeding arising out of any of its obligations hereunder
or with respect to the transactions contemplated hereby, and expressly waives
any and all objections it may have as to venue in any such courts. The Guarantor
further agrees that a summons and complaint commencing an action or proceeding
in any of such courts shall be properly served and shall confer personal
jurisdiction if served personally or by certified mail to it at its address as
provided in ss.9 of this Agreement or as otherwise provided under the laws of
the State of New York. The Guarantor irrevocably waives all right to a trial by
jury in any suit, action or other proceeding instituted by or against it in
respect of its obligations hereunder or the transactions contemplated hereby.

12. Costs of Collection. The Guarantor shall be liable to the Agent and the
Lenders for and shall pay on demand, all reasonable costs (including without
limitation reasonable attorneys' fees and expenses) incurred by the Agent and
the Lenders in enforcing performance of or collecting any payments due under
this Agreement.





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        IN WITNESS WHEREOF, the parties have executed this Guaranty Agreement as
a sealed instrument as of the date first above written.

                                          GUARANTOR:
                                          THE RIGHT START, INC.

                                          By:  /s/ Raymond P. Springer
                                             ---------------------------------

                                          Name:  Raymond P. Springer

                                          Title: Chief Financial Officer





        The foregoing Guaranty Agreement is hereby accepted:

                                          WELLS FARGO RETAIL FINANCE, LLC


                                          By:  /s/ Patrick J. Norton
                                             ---------------------------------

                                          Name:  Patrick J. Norton

                                          Title: Vice President

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                                    EXHIBIT A

                                  SUBSIDIARIES

     The Right Start, Inc. Subsidiary I (inactive)
     The Right Start, Inc. Subsidiary II (inactive)
     ZB Operating Co. (inactive)
     ZB Company, Inc.
     Targoff-RS, LLC