BRANSON JEWELRY (USA), INC.
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EXHIBIT 31.1 - CERTIFICATIONS
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I, Kevan Attwood, certify that:

1.   I have reviewed this report on Form 10-KSB of Branson Jewelry (USA) Inc.;

2.   Based on my  knowledge,  this  report on Form  10-KSB  does not contain any
     untrue  statement  of a  material  fact or omit to  state a  material  fact
     necessary to make the statements made, in light of the circumstances  under
     which such  statements were made, not misleading with respect to the period
     covered by this quarterly report;

3.   Based on my  knowledge,  the  financial  statements,  and  other  financial
     information  included in this report on Form 10-KSB,  fairly present in all
     material respects the financial  condition,  results of operations and cash
     flows of the  registrant  as of, and for,  the  periods  presented  in this
     quarterly report;

4.   I am responsible for establishing and maintaining  disclosure  controls and
     procedures  (as  defined in Exchange  Act Rules  13a-14 and 15d-14) for the
     registrant and I have:

     a) designed such disclosure controls and procedures to ensure that material
     information   relating  to  the  registrant,   including  its  consolidated
     subsidiaries,  is  made  known  to  us by  others  within  those  entities,
     particularly  during  the period in which  this  quarterly  report is being
     prepared;
     b) evaluated the effectiveness of the registrant's  disclosure controls and
     procedures  as of a date  within 90 days prior to the  filing  date of this
     quarterly report (the "Evaluation Date"); and
     c)  presented  in  this  quarterly   report  our   conclusions   about  the
     effectiveness  of the  disclosure  controls  and  procedures  based  on our
     evaluation as of the Evaluation Date;

5.   I have disclosed,  based on our most recent evaluation, to the registrant's
     auditors and the audit  committee of  registrant's  board of directors  (or
     persons   performing  the   equivalent   function):   a)  all   significant
     deficiencies  in the design or operation of internal  controls  which could
     adversely affect the registrant's ability to record, process, summarize and
     report financial data and have identified for the registrant's auditors any
     material weaknesses in internal controls;  and b) any fraud, whether or not
     material,   that  involves   management  or  other  employees  who  have  a
     significant role in the registrant's internal controls; and

6.   I have  indicated  in this  quarterly  report  whether  or not  there  were
     significant  changes in internal  controls or in other  factors  that could
     significantly  affect internal controls  subsequent to the date of our most
     recent  evaluation,   including  any  corrective  actions  with  regard  to
     significant deficiencies and material weaknesses.

Date: July 1, 2004

/s/ Kevan Attwood
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Kevan Attwood, Chief Executive Officer, Chief Financial Officer
President & Director of Branson Jewelry (USA), Inc


















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Form 10KSB - For the period ending March 31, 2004                      Page 26