EXHIBIT 10.29

January 25, 2000





                                 CONSULTING AND
                     FINANCIAL COMMUNITY RELATIONS AGREEMENT
                            FOR VALUESTAR CORPORATION



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This Consulting and Financial Community Relations Agreement (the "Agreement") is
entered into as of January 25, 2000 between ValueStar Corporation  ("ValueStar")
and Hull Capital Corp. ("Hull Capital").

WHEREAS,  ValueStar  hereby engages Hull Capital and Hull Capital hereby accepts
such engagement to provide  consulting  services to ValueStar for the purpose of
helping ValueStar  increase  visibility in the financial  community,  subject to
terms and conditions set forth herein. Duties and activities will consist of the
following as from time to time requested by ValueStar:

1.                Arrange informational meetings between ValueStar and prominent
                  institutional investors, portfolio managers, brokers, buy-side
                  and   sell-side   research   analysts   and  other   financial
                  professionals  in the  investment  community  to increase  and
                  maintain interest in ValueStar.

2.                Provide ValueStar with information  regarding  developments in
                  the financial  markets that may have use in formulating  their
                  long and short-term funding strategies.

3.                Maintain  dialog  with  investors  to whom  Hull  Capital  has
                  introduced  to  ValueStar  in  order  to  increase   awareness
                  throughout    our   network   of   investors   and   financial
                  professionals.   In  addition,  this  network  can  provide  a
                  continual  source of feedback on investors'  attitudes  toward
                  ValueStar's business and strategic initiatives.

Hull Capital will serve as an  independent  consultant to ValueStar for a period
of two (2) years from the date hereof and subject to the termination  provisions
set out herein.

This Agreement is independent of any other relationship, directly or indirectly,
between the parties.


<PAGE>

As the sole consideration for the consulting services provided hereunder by Hull
Capital, ValueStar will compensate Hull Capital as follows:

         1.       Upon  execution  of this  Agreement,  Hull  Capital  shall  be
                  granted  warrants  exercisable  into an  aggregate  of 500,000
                  shares of  ValueStar's  common shares at an exercise  price of
                  $1.00 for a term of five (5) years.

                  (a)      The 500,000 warrants will vest as follows:

                           250,0000  warrants  shall be exercisable on grant for
                           the first year's service.

                           250,000  warrants  shall vest and become  exercisable
                           after twelve months from the date of this  Agreement,
                           upon commencement of the second year of services.

         2.       When  and as the  Series  CC form S3  registration  is  filed,
                  ValueStar  will include  these  warrants in such  registration
                  statement, the expense of which shall be borne by the issuer.

         3.       The warrants  are to contain  language  consistent  with prior
                  warrant  agreements  entered  into by the Company and as to be
                  negotiated by officers of the Corporation.

         4.       In  addition,  ValueStar  will pay all  pre-approved  expenses
                  incurred by Hull Capital.

This Agreement will be subject to the following terms and conditions:

         1.       ValueStar may terminate  this  Agreement  with 60 (sixty) days
                  prior written notice to Hull Capital upon (i)  representations
                  or statements  concerning  ValueStar or its  operations  being
                  made by Hull Capital, its employees or agents to third parties
                  which are not based on public  information or not contained in
                  or based on the written material provided by ValueStar to Hull
                  Capital,  (ii) the gross  negligence or willful  misconduct of
                  Hull Capital,  its employees or agents,  or (iii) a failure by
                  Hull  Capital,  its  employees  or agents  to comply  with all
                  applicable  laws.  Upon  termination of this  Agreement,  Hull
                  Capital shall be entitled to receive its  compensation in full
                  as provided for in this Agreement and shall retain any and all
                  rights granted to Hull Capital under this Agreement, including
                  Hull  Capital's  right to exercise  (i) the  warrants and (ii)
                  registration rights, granted under this Agreement.

         2.       Nothing in this  Agreement  shall  create any  partnership  or
                  joint venture between the parties


<PAGE>

                  hereto;  it being  understood  and agreed that the parties are
                  independent contractors and neither ValueStar nor Hull Capital
                  has the authority to bind the other in any way.

         3.       This  Agreement  has  been  made in the  State of New York and
                  shall be construed  and governed in  accordance  with the laws
                  thereof, without giving effect to its conflict of laws.

         4.       This Agreement  constitutes the entire  agreement  between the
                  parties and supersedes any prior  agreements,  whether written
                  or  oral,   between  the  parties  regarding  the  duties  and
                  activities  described  herein.  No modification,  extension or
                  change in the  Agreement  shall be  effective  unless it is in
                  writing and signed by both parties.


ACCEPTED BY:

HULL CAPITAL CORP.                                   VALUESTAR CORPORATION

BY: /s/ J. Mitchell Hull                             BY: /s/ James Stein
    --------------------                                 ---------------

TITLE: President                                     TITLE: CEO
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DATE: 1/25/01                                        DATE: 1/25/01
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