This section of the FEDERAL REGISTER

contains documents other than rules or proposed rules that are applicable to the public. Notices of hearings and investigations, committee meetings, agency decisions and rulings, delegations of authority, filing of petitions and applications and agency statements of organization and functions are examples of documents appearing in this

section. 

# Notices Federal Register 

### 21430

Vol. 79, No. 73

Wednesday, April 16, 2014

**DEPARTMENT OF AGRICULTURE**

**Commodity Credit Corporation**

**Notice of Funds Availability: Inviting Applications for the Market Access**  **Program**

Announcement Type: New. Catalog of Federal Domestic Assistance (CFDA) Number: 10.601.

**SUMMARY :**  The Commodity Credit Corporation (CCC) announces that it is inviting proposals for the 2015 Market Access Program (MAP). The intended
effect of this notice is to solicit applications from eligible applicants for fiscal year 2015 and to set out criteria
for the award of funds under the program in October 2014. The MAP is administered by personnel of the Foreign Agricultural Service (FAS).

**DATES :**  All applications must be received by 5 p.m. Eastern Daylight Time, May 19, 2014. Applications
received after this date will not be
considered.

**FOR FURTHER INFORMATION CONTACT :**  Entities wishing to apply for funding assistance should contact the Program Operations Division, Office of Trade Programs, Foreign Agricultural Service by courier address: Room 6512, 1400 Independence Ave. SW., Washington, DC 20250, or by phone: (202) 720–4327,

or by fax: (202) 720–9361, or by email: uesadmin@fas.usda.gov. Information is
also available on the FAS Web site at http://www.fas.usda.gov/programs/ market-access-program-map.

**SUPPLEMENTARY INFORMATION :** 
I. Funding Opportunity Description

Authority: The MAP is authorized under Section 203 of the Agricultural Trade Act of 1978, as amended. MAP regulations appear at 7 CFR part 1485.

Purpose: The MAP is designed to create, expand, and maintain foreign markets for U.S. agriculturalcommodities and products through costshare assistance. Financial assistance
under the MAP will be made available on a competitive basis, and applications will be reviewed against the evaluation
criteria contained herein and in the MAP regulations. All U.S. agricultural commodities, except tobacco, are eligible for consideration.

FAS allocates funds in a manner that effectively supports the strategic decision-making initiatives of the
Government Performance and Results Act (GPRA) of 1993. In deciding whether a proposed project will contribute to the effective creation, expansion, or maintenance of foreign markets, FAS considers whether the applicant provides a clear, long-term agricultural trade strategy and a program effectiveness time line against which results can be measured at specific intervals using quantifiable product or country goals. FAS also considers the extent to which a proposed project targets markets with the greatest growth potential. These factors are part of the FAS resource allocation strategy to fund applicants who can demonstrate performance and address the objectives
of the GPRA.

II. Award Information

Under the MAP, the CCC enters into agreements with eligible Participants to
share the cost of certain overseas marketing and promotion activities. MAP Participants may receive assistance for generic or brand promotion activities. For generic activities, funding priority is given to organizations that have the broadest possible producer representation of the commodity being promoted and that are nationwide in membership and scope. Only non-profit U.S. agricultural trade organizations, nonprofit state regional trade groups (SRTGs), U.S. agricultural cooperatives, and State government agencies can participate directly in the brand program. The MAP generally operates on a reimbursement basis.

III. Eligibility Information

1. Eligible Applicants: To participate in the MAP, an applicant must be a nonprofit U.S. agricultural trade organization, a nonprofit SRTG, a U.S. agricultural cooperative, or a State government agency. A small-sized U.S. commercial entity may participate through a MAP Participant.

2. Cost Sharing: To participate in the MAP, an applicant must agree to contribute resources to its proposed promotional activities. The MAP is intended to supplement, not supplant, the efforts of the U.S. private sector. In the case of generic promotion, the contribution must be at least 10 percent of the value of resources provided by CCC for such generic promotion. In the case of brand promotion, the contribution must be at least 50 percent
of the total cost of such brand promotion.

The degree of commitment of an applicant to the promotional strategies contained in its application, as represented by the agreed cost-share contributions specified therein, is considered by FAS when determining which applications will be approved for funding. Cost-share may be actual cash invested or in-kind contributions, such as professional staff time spent on design and execution of activities. The MAP regulations, in section 1485.16, provide detailed discussion of eligible and ineligible cost-share contributions.

3. Other: Applications should include a justification for funding assistance from the program—an explanation as to what specifically could not be accomplished without federal funding assistance, and why participating organization(s) are unlikely to carry out the project without such assistance.

IV. Application and Submission
Information

1. Address To Request Application Package: Organizations are encouraged to submit their MAP applications to FAS through the Unified Export Strategy (UES) application Internet Web
site. The UES allows interested applicants to submit a single consolidated and strategically coordinated proposal that incorporates requests for funding and recommendations for virtually all of the FAS marketing programs, financial assistance programs, and market access programs. The suggested UES format encourages applicants to examine the constraints or barriers to trade that they face, identify activities that would help overcome such impediments, consider the entire pool of complementary marketing tools and program resources, and establish realistic export goals.

Applicants planning to use the Internet-based system must contact the FAS/Program Operations Division to
obtain Web site access information. The Internet-based application may be found


### 21431 Federal Register / Vol. 79, No. 73 / Wednesday, April 16, 2014 / Notices

at the following URL address: https:// www.fas.usda.gov/ues/webapp/.

FAS highly recommends applying via the Internet-based application, as this format virtually eliminates paperwork and expedites the FAS processing and review cycle. However, applicants also have the option of submitting an electronic version of their application to

FAS at uesadmin@fas.usda.gov.

2. Content and Form of Application
Submission: To be considered for the MAP, an applicant must submit to FAS information required by the MAP regulations in section 1485.13. In addition, in accordance with the Office of Management and Budget’s policy (68 FR 38402 (June 27, 2003)) regarding the need to identify entities that are receiving government awards, all applicants must submit a Dun and Bradstreet Data Universal Numbering System (DUNS) number. An applicant may request a DUNS number at no cost by calling the dedicated toll-free DUNS number request line at 1–866–705–5711.

In addition, in accordance with 2 CFR part 25, each entity that applies to MAP and does not qualify for an exemption
under 2 CFR 25.110 must:

(i) Be registered in the CCR prior to submitting an application or plan;

(ii) Maintain an active CCR registration with current information at all times during which it has an active Federal award or an application or plan under consideration by CCC; and

(iii) Provide its DUNS number in each application or plan it submits to CCC.

Similarly, in accordance with 2 CFR Part 170, each entity that applies to MAP and does not qualify for an exception under 2 CFR 170.110(b) must ensure it has the necessary processes and systems in place to comply with the applicable reporting requirements of 2
CFR Part 170 should it receive MAP funding.

Incomplete applications and applications that do not otherwise
conform to this announcement and the MAP regulations will not be accepted
for review.

FAS administers various other agricultural export assistance programs including the Foreign Market Development Cooperator (Cooperator) program, the Emerging Markets Program, the Quality Samples Program,
and the Technical Assistance for Specialty Crops program. Any organization that is not interested in applying for the MAP, but would like to request assistance through one of the other programs mentioned should contact the Program Operations

Division.

3. Submission Dates and Times: All applications must be received by 5 p.m. Eastern Daylight Time, May 19, 2014. All MAP applicants, regardless of the method of submitting an application, must also submit by the application deadline, an original signed certification statement as specified in 7 CFR 1485.13(a)(2)(i)(E) to the Program Operations Division, Office of Trade Programs, Foreign Agricultural Service, U.S. Department of Agriculture, Room 6512, 1400 Independence Ave. SW., Washington, DC 20250. Applications or
certifications received after this date
will not be considered.

4. Funding Restrictions: Certain types of expenses are not eligible for reimbursement by the program, and there are limits on other categories of expenses. CCC also will not reimburse unreasonable expenditures or expenditures made prior to approval.
Full details are available in the MAP regulations in section 1485.17.

V. Application Review Information

1. Criteria and Review Process: Following is a description of the FAS process for reviewing applications and the criteria for allocating available MAP
funds.

(1) Phase 1—Sufficiency Review and
FAS Divisional Review

Applications received by the closing date will be reviewed by FAS to determine the eligibility of the applicants and the completeness of the applications. These requirements appear
in sections 1485.12 and 1485.13 of the MAP regulations. Applications that meet the requirements then will be further evaluated by the appropriate Commodity Branch office of the FAS/ Cooperator Programs Division. The Commodity Branch will review each application against the criteria listed in section 1485.14(b) and (c) of the MAP regulations as well as in this Notice. The purpose of this review is to identify meritorious proposals and to recommend an appropriate funding level for each application based upon
these criteria.

(2) Phase 2—Competitive Review

Meritorious applications then will be passed on to the Office of the Deputy Administrator, Office of Trade Programs, for the purpose of allocating available funds among the applicants. Applicants will compete for funds on the basis of the following allocation criteria as applicable (the number in parentheses represents a percentage weight factor):

(a) Applicant’s Contribution Level (40)

• The applicant’s 4-year average share (2012–2015) of all contributions under the MAP (cash and goods and services provided by U.S. entities in support of overseas marketing and promotion activities) compared to;

• The applicant’s 4-year average share (2012–2015) of the funding level for all MAP Participants.

(b) Past Performance (30)

• The 3-year average share (2011– 2013) of the value of exports promoted by the applicant compared to;

• The applicant’s 2-year average share (2013–2014) of the funding level for all MAP Participants plus, for those groups participating in the Cooperator program, the 2-year average share (2013–2014) of all Cooperator program budgets.

(c) Projected Export Goals (15)

• The total dollar value of projected exports promoted by the applicant for 2015 compared to;

• The applicant’s requested funding level;

(d) Accuracy of Past Projections (15)

• Actual exports for 2013 as reported in the 2015 MAP application compared

to;

• Past projections of exports for 2013 as specified in the 2013 MAP application.

The Commodity Branches’ recommended funding levels for each applicant are converted to percentages
of the total MAP funds available and then multiplied by each weight factor as
described above to determine the
amount of funds allocated to each applicant.

2. Anticipated Announcement Date: Announcements of funding decisions for the MAP are anticipated during
October 2014.

VI. Award Administration Information

1. Award Notices: FAS will notify each applicant in writing of the final disposition of its application. The FAS will send an approval letter and program agreement to each approved applicant. The approval letter and program agreement will specify the terms and conditions applicable to the project, including the levels of MAP funding and cost-share contribution requirements.

2. Administrative and National Policy Requirements: Interested parties should review the MAP regulations, which are available at the following URL address: http://www.fas.usda.gov/programs/ market-access-program-map. Hard copies may be obtained by contacting the Program Operations Division.

3. Reporting: FAS requires various reports and evaluations from MAP Participants. Reporting requirements are


### 21432 Federal Register / Vol. 79, No. 73 / Wednesday, April 16, 2014 / Notices

detailed in the MAP regulations in
section 1485.22 and 1485.23.

VII. Agency Contact(s)

For additional information and assistance, contact the Program Operations Division, Office of Trade Programs, Foreign Agricultural Service, U.S. Department of Agriculture.

Courier address: Room 6512, 1400 Independence Ave. SW., Washington, DC 20250, or by phone: (202) 720–4327,

or by fax: (202) 720–9361, or by email: uesadmin@fas.usda.gov.

Signed at Washington, DC, on the 18th of
March 2014. Bryce Quick, Acting Administrator, Foreign Agricultural Service, and Vice President, Commodity Credit Corporation.

[FR Doc. 2014–08621 Filed 4–15–14; 8:45 am]

**BILLING CODE 3410–10–P**

**DEPARTMENT OF AGRICULTURE**

**Commodity Credit Corporation**

**Notice of Funds Availability: Inviting Applications for the Quality Samples**  **Program**

Announcement Type: New.

Catalog of Federal Domestic Assistance (CFDA) Number: 10.605

**SUMMARY :**  The Commodity Credit Corporation (CCC) announces it is inviting proposals for the 2015 Quality Samples Program (QSP). The intended
effect of this notice is to solicit applications from eligible applicants for fiscal year 2015 and to set out the
criteria for the award of funds under the program in October 2014. QSP is administered by personnel of the Foreign Agricultural Service (FAS).

**DATES :**  To be considered for funding, applications must be received by 5 p.m. Eastern Daylight Time, May 19, 2014. Any applications received after this time will be considered only if funds are
still available.

**FOR FURTHER INFORMATION CONTACT :**  Entities wishing to apply for funding assistance should contact the Program Operations Division, Office of Trade Programs, Foreign Agricultural Service by courier address: Room 6512, 1400 Independence Ave. SW., Washington, DC 20250, or by phone: (202) 720–4327,

or by fax: (202) 720–9361, or by email: podadmin@fas.usda.gov. Information is
also available on the FAS Web site at http://www.fas.usda.gov/programs/ quality-samples-program-qsp.

**SUPPLEMENTARY INFORMATION :**  I. Funding Opportunity Description

Authority: QSP is authorized under Section 5(f) of the CCC Charter Act, 15 U.S.C. 714c(f).

Purpose: QSP is designed to encourage the development and expansion of export markets for U.S. agricultural commodities by assisting U.S. entities in providing commodity samples to potential foreign importers to promote a better understanding and appreciation for the high quality of U.S. agricultural commodities.

QSP participants will be responsible for procuring (or arranging for the procurement of) commodity samples, exporting the samples, and providing
the on-site technical assistance necessary to facilitate successful use of the samples by importers. Participants
that are funded under this announcement may seek reimbursement from QSP for the sample purchase price, the cost of transporting the samples domestically to the port of export, and then to the foreign port or point of entry. Transportation costs from the foreign port or point of entry to the final destination will not be eligible for
reimbursement. CCC will not reimburse the costs incidental to purchasing and transporting samples, for example, inspection or documentation fees. Although providing technical assistance is required for all projects, QSP will not reimburse the costs of providing technical assistance. A QSP participant
will be reimbursed after CCC reviews its
reimbursement claim and determines that the claim is complete.

General Scope of QSP Projects: QSP projects are the activities undertaken by a QSP participant to provide an appropriate sample of a U.S. agricultural commodity to a foreign importer, or a group of foreign importers, in a given market. The purpose of the project is to provide information to an appropriate target audience regarding the attributes, characteristics, and proper use of the U.S. commodity. A QSP project addresses a single market/commodity
combination.

As a general matter, QSP projects should conform to the following guidelines:

• Projects should benefit the represented U.S. industry and not a specific company or brand;

• Projects should develop a new market for a U.S. product, promote a new U.S. product, or promote a new use for a U.S. product, rather than promote
the substitution of one established U.S. product for another;

• Sample commodities provided under a QSP project must be in sufficient supply and available on a commercial basis;

• The QSP project must either subject the commodity sample to further processing or substantial transformation in the importing country, or the sample
must be used in technical seminars in the importing country designed to demonstrate to an appropriate target audience the proper preparation or use of the sample in the creation of an end product;

• Samples provided in a QSP project shall not be directly used as part of a retail promotion or supplied directly to consumers. However, the end product, that is, the product resulting from further processing, substantial transformation, or a technical preparation seminar, may be provided
to end-use consumers to demonstrate to importers consumer preference for that end product; and

• Samples shall be in quantities less than a typical commercial sale and
limited to the amount sufficient to achieve the project goal (e.g., not more than a full commercial mill run in the destination country).

• Projects should be completed within one year of CCC approval.

QSP projects shall target foreign importers and audiences who:

• Have not previously purchased the U.S. commodity that will be transported under QSP;

• Are unfamiliar with the variety, quality attribute, or end-use characteristic of the U.S. commodity;

• Have been unsuccessful in previous attempts to import, process, and market the U.S. commodity (e.g., because of improper specification, blending, formulation, sanitary, or phytosanitary issues);

• Are interested in testing or demonstrating the benefits of the U.S. commodity; or

• Need technical assistance in processing or using the U.S. commodity.

II. Award Information

Under this announcement, the number of projects per participant will not be limited. However, individual projects will be limited to $75,000 of QSP reimbursement. Projects comprised of technical preparation seminars, that is, projects that do not include further processing or substantial transformation, will be limited to $15,000 of QSP reimbursement as these projects require smaller samples.
Financial assistance will be made
available on a reimbursement basis only; cash advances will not be made available to any QSP participant.

All proposals will be reviewed against
the evaluation criteria contained herein