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                                  EXHIBIT 10.1

                               Purchase Agreement


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                               Purchase Agreement


         This Purchase Agreement ("the Agreement") is dated Monday, March 25,
2001 in Orange County, California by and between InPurple, Inc. a Delaware
corporation (formerly known as Voice 21, Incorporated) whose business address is
600 Anton Blvd. Plaza Tower, 11th floor, Costa Mesa 92626, and Mr. Stephen Paul
North and Ms. Allison Sparrow whose addresses are 3 White Horse Drive, Epsom,
Surrey, England KT18 7NE on behalf of Talkpoint Company Ltd. of Epsom, Surrey,
England and Call 21 Ltd of Epsom, Surrey, England.

                                    Recitals

A.       InPurple, Inc. desires to purchase both Talkpoint Company, Ltd. and
         Call 21, Ltd. for cash and stock.

B.       Talkpoint Company Ltd. desires to sell all of its issued and
         outstanding shares of stock, of which there are 1,000, to InPurple,
         Inc. for cash and stock.

C.       Call 21, Ltd. desires to sell all of its issued and outstanding shares
         of stock, of which there is one share to InPurple, Inc. for cash and
         stock.

D.       Mr. Stephen Paul North owns 999 shares of stock in Talkpoint Company,
         Ltd.

E.       Ms. Allison Sparrow owns 1 share of stock in Talkpoint Company, Ltd.

F.       Mr. Stephen Paul North owns 1 share of Call 21, Ltd.

G.       The most recent, internally prepared, financial statements for
         Talkpoint Company, Ltd. reflect the fact that the net worth of
         Talkpoint Company, Ltd. is negligible.

H.       The most recent, internally prepared, financial statements for Call 21,
         Ltd. reflect the fact that the net worth of Call 21, Ltd is negligible.

NOW THEREFORE; as consideration for the promises, covenants and conditions
contained herein the parties hereto agree as follows:

1.0      That a total purchase price to be paid by InPurple, Inc. for the
         acquisition of all of the issued and outstanding shares of both
         Talkpoint Company, Ltd. and Call 21, Ltd. shall be ten-thousand dollars
         ($10,000.00) plus seven-hundred thousand one (700,001) shares of stock
         of InPurple, Inc.

2.0      That Mr. Stephen Paul North shall be paid nine-thousand nine-hundred
         eighty dollars ($9,980.00) as cash consideration for his nine-hundred
         ninety-nine shares of stock in Talkpoint Company, Ltd. plus six-hundred
         ninety-nine thousand nine-hundred ninety-nine (699,999) shares of stock
         of InPurple, Inc.


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3.0      That Ms. Allison Sparrow shall be paid ten dollars ($10.00) as cash
         consideration for her one (1) share of stock in Talkpoint Company, Ltd.
         plus one (1) share of stock of InPurple, Inc.

4.0      That Mr. Stephen Paul North shall be paid ten dollars ($10.00) as cash
         consideration for his one (1) share of stock in Call 21, Ltd. plus one
         (1) share of stock of InPurple, Inc.

5.0      That InPurple, Inc. shall issue a check, within thirty days of the date
         first appearing hereon, in the amount of nine-thousand nine-hundred
         ninety dollars ($9,990) to Mr. Stephen Paul North which includes the
         cash paid to Mr. Stephen Paul North for both Talkpoint Company, Ltd
         (nine-thousand nine-hundred eighty dollars, $9,980.00, plus the cash
         paid to Mr. Stephen Paul North for Call 21, Ltd (ten dollars $10.00).

6.0      That InPurple, Inc. shall issue a check, within thirty days of the date
         first appearing hereon, in the amount of ten dollars ($10.00) to Ms.
         Allison Sparrow as cash consideration for her one share of Talkpoint
         Company, Ltd.

7.0      That InPurple, Inc. shall issue, and record upon its books and records,
         within thirty days of the date first appearing hereon, a share
         certificate in favor of Mr. Stephen Paul North in the amount of
         seven-hundred thousand (700,000) shares which includes the share
         consideration for both Talkpoint Company, Ltd. and Call 21, Ltd.

8.0      That InPurple, Inc. shall issue, and record upon its books and records,
         within thirty days of the date first appearing hereon, a share
         certificate in favor of Ms. Allison Sparrow in the amount of one (1)
         share as share consideration for her one share of Talkpoint Company,
         Ltd.

9.0      That Mr. Stephen Paul North shall, or shall cause, within thirty days
         of the date first appearing hereon, the surrender of his share
         certificate(s), in Talkpoint Company, Ltd., properly endorsed, to the
         law offices of the attorney for InPurple, Inc. c/o Richard Knecht Esq.
         Knecht & Hansen, Attorneys at Law, 1301 Dove Street, Suite 900, Newport
         Beach, CA 92660

10.0     That Ms. Allison Sparrow shall, or shall cause, within thirty days of
         the date first appearing hereon, the surrender of her share
         certificate, in Talkpoint Company, Ltd., properly endorsed, to the law
         offices of the attorney for InPurple, Inc. c/o Richard Knecht Esq.
         Knecht & Hansen, Attorneys at Law, 1301 Dove Street, Suite 900, Newport
         Beach, CA 92660

11.0     General Provisions

         11.1     Severable Provisions- The provisions of this Agreement are
                  severable and if any one or more provisions may be determined
                  to be judicially enenforceable, in whole or in part, the
                  remaining provisions shall nevertheless be binding and
                  enforceable.


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         11.2     Binding Agreement- The parties hereto represent and warrant
                  that they have the power and authority
                  to execute this Agreement.

         11.3     Attorneys fees- If any legal action arises under this
                  Agreement or by reason of any asserted breach of it, the
                  prevailing party shall be entitled to recover all costs and
                  expenses, including attorneys fees, incurred in enforcing or
                  attempting to enforce any of the terms, covenants or
                  condition, including costs incurred prior to the commencement
                  of legal action, and all costs and expensed, including
                  reasonable attorneys fees, incurred in any appeal from an
                  action brought to enforce any of the terms, covenants or
                  conditions.

         11.4     Waiver- Either party's failure to enforce any provision or
                  provisions of his Agreement shall not in any way be construed
                  as a waiver of any such provision or provisions, or prevent
                  that party thereafter from enforcing each and every other
                  provision of this Agreement.

         11.5     Entire agreement- This Agreement supersedes any and all other
                  agreements, either oral or in writing, between the parties
                  hereto and contains all of the covenants and agreements
                  between the parties.

         11.6     Titles and headings- Titles and headings to sections of this
                  Agreement are for the purpose of reference only and shall in
                  no way limit, define or otherwise affect the interpretation or
                  construction of such provisions.

         11.7     Governing law- The parties agree that it is their intention
                  and covenant that this Agreement and performance under it,
                  that all suits and special proceedings that may ensue from its
                  breach, be construed in accordance with and under the laws of
                  the State of California, and that in any action, special
                  proceeding or other proceeding that may be brought arising out
                  of, in connection with, or by reason of this Agreement, the
                  laws of the State of California shall be applicable and shall
                  govern to the exclusion of the law of any other forum, without
                  regard to the jurisdiction in which any action or special
                  proceeding may be instituted.

         IN WITNESS WHEREOF, the parties have executed this Agreement as of
the day and year first above written.

----------------------     ----------------------       ----------------------
Mr. Stephen Paul North     Ms. Allison Sparrow          Mr. Sean P. Lewis
Talkpoint Company, Ltd.    Talkpoint Company, Ltd.      Chairman
Call 21, Ltd.                                           InPurple, Inc.