UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549





FORM 10-K







|x | ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
|- | ------------------------------------------------------------------------------------

For the fiscal year ended: January 30, 2010

OR



| ̈ | TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
|- | ----------------------------------------------------------------------------------------

Commission File Number: 000-51300





ZUMIEZ INC.

(Exact name of Registrant as specified in its charter)







|                                         |  |                    
|---------------------------------------- |  | -------------------
|Washington                               |  | 91-1040022         
|(State or other jurisdiction of          |  | (IRS Employer      
|incorporation or organization)           |  | Identification No.)
|                                         | 
|6300 Merrill Creek Parkway, Suite B,     |  |                    
|Everett, Washington                      |  | 98203              
|(Address of principal executive offices) |  | (Zip Code)         

(425) 551-1500

(Registrants telephone number, including area code)





Securities registered under Section 12(b) of the Act: Common Stock

Name of each exchange on which registered: The NASDAQ Global Select Market

Securities registered under Section 12(g) of the Act: None

Indicate by check mark if the Registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities
Act.    Yes   ̈    No  x

Indicate by check mark if the Registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the
Act.    Yes   ̈    No  x

Indicate by check mark whether the Registrant (1) has filed all reports required to be filed by Section 13 or 15 (d) of the
Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the Registrant was required to file such reports), and (2) has been subject to such filing requirements for the last ninety
days.    Yes  x    No   ̈

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein and will not be
contained, to the best of Registrants knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10K.     ̈

Indicate by check mark whether the registrant has submitted electronically and
posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the
registrant was required to submit and post such files).      ̈  Yes     ̈  No

Indicate by check mark whether the Registrant is a large accelerated filer, an accelerated filer, or a non-accelerated filer or a smaller
reporting company. See the definitions of large accelerated filer, accelerated filer and smaller reporting company in Rule 12b-2 of the Exchange Act.



|                        |  |   |  |                           |  |  
|----------------------- |  | - |  | ------------------------- |  | -
|Large accelerated filer |  |  ̈ |  | Accelerated filer         |  | x
|                        |  |   | 
|Non-accelerated filer   |  |  ̈ |  | Smaller reporting company |  |  ̈

Indicate by check mark if the Registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).     Yes   ̈    No  x

As of the last business day of the second fiscal quarter, August 1, 2009, the
aggregate market value of the Registrants voting and non-voting stock held by non-affiliates of the Registrant was approximately $197,371,598 using the closing sales price on that day of $9.55.

As of March 23, 2010, there were 30,422,670 shares of the Registrants common stock outstanding.

DOCUMENTS INCORPORATED BY REFERENCE

The information required by Part III of this report is incorporated by reference from the Registrants definitive proxy statement, relating to the Annual Meeting of Shareholders scheduled to be held
May 26, 2010, which definitive proxy statement will be filed not later than 120 days after the end of the fiscal year to which this report relates.









---

ZUMIEZ INC.

FORM 10-K

PART I.

This Form 10-K contains forward-looking statements. These statements relate to our expectations for future events and future financial
performance. Generally, the words anticipates, expects, intends, may, should, plans, believes, predicts, potential, continue and
similar expressions identify forward-looking statements. Forward-looking statements involve risks and uncertainties, and future events and circumstances could differ significantly from those anticipated in the forward-looking statements. These
statements are only predictions. Actual events or results may differ materially. Factors which could affect our financial results are described in Item 1A below and in Item 7 of Part II of this Form 10-K. Readers are cautioned not to place
undue reliance on these forward-looking statements, which speak only as of the date hereof. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity,
performance or achievements. Moreover, neither we nor any other person assume responsibility for the accuracy and completeness of the forward-looking statements. We undertake no duty to update any of the forward-looking statements after the date of
this report to conform such statements to actual results or to changes in our expectations.

Comment regarding our
fiscal year end: The Companys fiscal year is based on a 52/53-week year ending on the Saturday closest to January 31.

Zumiez, the Company, we, us, our and similar references refer to Zumiez Inc. and our wholly-owned subsidiary Zumiez Nevada, LLC.



|Item 1. | BUSINESS
|------- | --------

We are a mall
based specialty retailer of action sports related apparel, footwear, equipment and accessories operating under the Zumiez brand name. As of January 30, 2010, we operated 377 stores primarily located in shopping malls, giving us a presence in 35
states. We were founded in 1978 by Thomas D. Campion, our Chairman. Our current Chief Executive Officer, Richard M. Brooks joined us as Chief Financial Officer in 1993. Our stores cater to young men and women between the ages of 12 and 24 who seek
popular brands representing a lifestyle centered on activities that include skateboarding, surfing, snowboarding, BMX and motocross. We support the action sports lifestyle and promote our brand through a multi-faceted marketing approach that is
designed to integrate our brand image with our customers activities and interests. This approach, combined with our differentiated merchandising strategy, store design, comprehensive training programs and passionate employees, allows us to
provide an experience for our customers that we believe is consistent with their attitudes, fashion tastes and identities, and is otherwise unavailable in most malls.

Our stores bring the look and feel of an independent specialty shop to the mall by emphasizing the action sports lifestyle through a distinctive store environment and high-energy sales personnel. We seek
to staff our stores with store associates who are knowledgeable users of our products, which we believe provides our customers with enhanced customer service and supplements our ability to identify and react quickly to emerging trends and fashions.
We design our stores to appeal to teenagers and young adults and to serve as a destination for our customers. Most of our stores, which average approximately 2,900 square feet, feature couches and action sports oriented video game stations that are
intended to encourage our customers to shop for longer periods of time and to interact with each other and our store associates. To increase customer traffic, we generally locate our stores near busy areas of the mall such as food courts, movie
theaters, music or game stores and other popular teen retailers. We believe that our distinctive store concept and compelling store economics will provide continued opportunities for growth in both new and existing markets.

We believe that our customers desire merchandise and fashion that is rooted in the action sports lifestyle and reflects their individuality.
We strive to keep our merchandising mix fresh by continuously introducing new brands and styles and categories of product. Our focus on a diverse collection of brands allows us to quickly adjust to changing fashion trends. We believe that our
strategic mix of both apparel and hardgoods, including



---

skateboards, snowboards, bindings, components and other equipment, allows us to strengthen the potential of the brands we sell and helps to affirm our credibility with our customers. In addition,
we supplement our stores with a select offering of private label apparel and products as a value proposition that we believe complements our overall merchandise selection.

Over our 31-year history, we have developed a corporate culture based on a passion for the action sports lifestyle. Our management
philosophy emphasizes an integrated combination of results measurement, training and incentive programs, all designed to drive sales productivity at the individual store associate level. We empower our store managers to make store-level business
decisions and consistently reward their success. We seek to enhance the productivity of our employees and encourage their advancement by offering comprehensive in-store, regional and national training programs, which we refer to collectively as
Zumiez University. We have:



| |  |  | increased our store count from 140 as of the end of fiscal 2004 to 377 as of the end of fiscal 2009, a compounded annual growth rate of 21.9%;
| | - |  | ----------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | experienced average net sales per square foot of $452 for our last five fiscal years ending with fiscal 2009;
| | - |  | -------------------------------------------------------------------------------------------------------------



| |  |  | increased net sales from approximately $153.6 million in fiscal 2004 to approximately $407.6 million in fiscal 2009, representing a compound annual
growth rate of 21.6%;
| | - |  | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | been profitable in every fiscal year of our 31 year history.
| | - |  | ------------------------------------------------------------

Competitive Strengths

We believe that the following competitive
strengths differentiate us from our competitors and are critical to our continuing success.

Attractive Lifestyle Retailing
Concept. We target a large population of 12 to 24 year olds, many of whom we believe are attracted to the action sports lifestyle and desire to promote their personal independence and style through the apparel, shoes and accessories they wear
and the equipment they use. We believe that action sports is a permanent aspect of youth culture, reaching not only consumers that actually participate in action sports, but also those who seek brands and styles that fit a desired action sports
image. We believe we have developed a brand image that our customers view as consistent with their attitudes, fashion tastes and identity that should allow us to benefit in our market.

Differentiated Merchandising Strategy. We have created a highly differentiated retailing concept by offering an extensive selection
of current and relevant action sports brands encompassing apparel, footwear, equipment and accessories. The breadth of merchandise offered at our stores exceeds that offered by many other action sports specialty stores and includes some brands and
products that are available within many malls only at our stores. The action sports lifestyle includes activities that are popular at different times throughout the year, providing us the opportunity to shift our merchandise selection seasonally.
Many of our customers desire to update their wardrobes and equipment as fashion trends evolve or the action sports season dictates. We believe that our ability to quickly recognize changing brand and style preferences and transition our merchandise
offerings allows us to continually provide a compelling offering to our customers.

Deep-rooted Culture. Our culture
and brand image enable us to successfully attract and retain high quality employees who are passionate and knowledgeable about the products we sell. We place great emphasis on customer service and satisfaction, and we have made this a defining
feature of our corporate culture. To preserve our culture, we strive to promote store managers from within and they are given extensive responsibility for most aspects of store level management. We provide these managers with the knowledge and tools
to succeed through our comprehensive training programs and the flexibility to manage their stores to meet localized customer demand. Our store leadership at the district manager level and above have all been promoted from within the Zumiez system
and their leadership provides unique value and insight to our store managers and sales associates.



2



---

Distinctive Store Experience. We strive to provide a convenient shopping environment
that is appealing and clearly communicates our distinct brand image. Our stores are designed to reflect an organized chaos that we believe is consistent with many teenagers and young adults lifestyles. We seek to attract
knowledgeable store associates who identify with the action sports lifestyle and are able to offer superior customer service, advice and product expertise. To further enhance our customers experience, most of our stores feature areas with
couches and action sports oriented video game stations that are intended to encourage our customers to shop for longer periods of time, to interact with each other and our store associates in a familiar and comfortable setting and to visit our
stores more frequently. We believe that our distinctive store environment enhances our image as a leading source for apparel and equipment for the action sports lifestyle.

Disciplined Operating Philosophy. We have an experienced senior management team. Our management team has built a strong operating
foundation based on sound retail principles that underlie our unique culture. Our philosophy emphasizes an integrated combination of results measurement, training and incentive programs, all designed to drive sales productivity to the individual
store associate level. Our comprehensive training programs are designed to provide our home office staff, managers and store associates with enhanced product knowledge, selling skills and operational expertise. We believe that our merchandising
teams immersion in the action sports lifestyle, supplemented with feedback from our customers, store associates, store leadership and managers, allows us to consistently identify and react to emerging fashion trends. We believe that this,
combined with our inventory planning and allocation processes and systems, helps us mitigate markdown and fashion risk.

High-Impact, Integrated Marketing Approach. We seek to build relationships with our customers through a multi-faceted marketing approach that is designed to integrate our brand image with the action sports lifestyle. Our marketing
efforts focus on reaching our customers in their environment and feature extensive grassroots marketing events, such as the Zumiez Couch Tour, which is a series of interactive sports, music and lifestyle events held at various locations throughout
the United States. Our marketing efforts also incorporate local sporting and music event promotions, advertising in magazines popular with our target market and interactive contest sponsorships that actively involve our customers with our brands and
products. Events and activities such as these provide opportunities for our customers to develop a strong identity with our culture and brand. We believe that our immersion in the action sports lifestyle allows us to build credibility with our
customers and gather valuable feedback on evolving customer preferences.

Growth Strategy

We intend to expand our presence as a leading action sports lifestyle retailer by:

Opening New Store Locations. We believe that the action sports lifestyle has national appeal that provides store expansion
opportunities throughout the country. Since the end of January 29, 2005 (fiscal 2004) through the year ended January 30, 2010 (fiscal 2009) we have opened or acquired 241 new stores consisting of 35 stores in fiscal 2005, 62 stores in
fiscal 2006, 50 stores in fiscal 2007, 58 stores in fiscal 2008, and 36 stores in fiscal 2009. We have successfully opened stores in diverse markets throughout the United States, which we believe demonstrates the portability and growth potential of
our concept. We plan to open approximately 25 stores in fiscal 2010, including stores in our existing markets and in new markets, to take advantage of what we believe to be a compelling economic store model. The number of anticipated store openings
may increase or decrease due to market conditions.

Continuing to Generate Sales Growth through Improved Store Level
Productivity. We seek to maximize our comparable store sales and net sales per square foot by maintaining consistent store-level execution and offering our customers a broad and relevant selection of action sports brands and products. We also
intend to continue to expand our brand awareness in an effort to maintain high levels of customer traffic.

Enhancing our
Brand Awareness through Continued Marketing and Promotion. We believe that a key component of our success is the brand exposure that we receive from our marketing events, promotions and



3



---

activities that embody the action sports lifestyle. These are designed to assist us in increasing brand awareness in our existing markets and expanding into new markets by strengthening our
connection with our target customer base. We believe that our marketing efforts have also been successful in generating and promoting interest in our product offerings. In addition, we use our ecommerce presence, designed to convey our passion for
the action sports lifestyle, to increase our brand awareness. We plan to continue to expand our integrated marketing efforts by promoting more events and activities in our existing and new markets.

The Action Sports Market

We believe that action sports is a permanent aspect of youth culture, reaching not only consumers that actually participate in action sports, but also those who seek brands and styles that fit a desired action sports image. We believe that
teens enjoy shopping in malls and purchasing clothing, hardgoods and fashion-related merchandise.

Merchandising and Purchasing

Merchandising Our goal is to be viewed by our customers, both young men and young women, as the definitive source of
merchandise for the action sports lifestyle. We believe that the breadth of merchandise offered at our stores, which includes apparel, footwear, equipment and accessories, exceeds that offered by many other action sports specialty stores at a single
location, and makes our stores a single-stop purchase destination for our target customers. Our apparel offerings include tops, bottoms, outerwear and accessories such as caps, bags and backpacks, belts and sunglasses. Our footwear offerings
primarily consist of action sports related athletic shoes and sandals. Our equipment offerings, or hardgoods, include skateboards, snowboards and ancillary gear such as boots and bindings. We also offer a selection of other items, such as
miscellaneous novelties and DVDs.

We seek to identify action sports oriented fashion trends as they develop and to respond in
a timely manner with a relevant in-store product assortment. We strive to keep our merchandising mix fresh by continuously introducing new brands or styles in response to the evolving desires of our customers. We also take advantage of the change in
action sports seasons during the year to maintain an updated product selection. Our merchandise mix may vary by region, reflecting the specific action sports preferences and seasons in different parts of the country.

We believe that offering an extensive selection of current and relevant brands used and sometimes developed by professional action sports
athletes is integral to our overall success. No single brand, including private label, accounted for more than 6.0% and 6.9% of our net sales in fiscal 2009 and fiscal 2008. We believe that our strategic mix of both apparel and hardgoods, including
skateboards, snowboards, bindings, components and other equipment, allows us to strengthen the potential of the brands we sell and affirms our credibility with our customers.

We believe that our ability to maintain an image consistent with the action sports lifestyle is important to our key vendors. Given our
scale and market position, we believe that many of our key vendors view us as an important retail partner. This position helps ensure our ability to procure a relevant product assortment and quickly respond to the changing fashion interests of our
customers. Additionally, we believe we are presented with a greater variety of products and styles by some of our vendors, as well as certain specially designed items that are only distributed to our stores.

We supplement our merchandise assortment with a select offering of private label products across many of our apparel product categories. Our
private label products complement the branded products we sell, and allow us to cater to the more value-oriented customer. For fiscal, 2009, 2008, and 2007 our private label merchandise represented approximately, 15.7 %, 15.0% and 15.4% of our
net sales.



4



---

Purchasing Our merchandising staff consists of a general merchandising manager,
divisional merchandising managers, planning staff, and a staff of buyers and assistant buyers. Our purchasing approach focuses on quality, speed and cost in order to provide timely delivery of merchandise to our stores. We have developed a
disciplined approach to buying and a dynamic inventory planning and allocation process to support our merchandise strategy. We utilize a broad vendor base that allows us to shift our merchandise purchases as required to react quickly to changing
market conditions. We manage the purchasing and allocation process by reviewing branded merchandise lines from new and existing vendors, identifying emerging fashion trends and selecting branded merchandise styles in quantities, colors and sizes to
meet inventory levels established by management. We also coordinate inventory levels in connection with our promotions and seasonality. Our management information systems provide us with current inventory levels at each store and for our Company as
a whole, as well as current selling history within each store by merchandise classification and by style. We purchase most of our branded merchandise from domestic vendors.

Our merchandising staff remains in tune with the action sports culture by participating in action sports, attending relevant events and
concerts, watching action sports related programming and reading action sports publications. In order to identify evolving trends and fashion preferences, our staff spends considerable time analyzing sales data by category and brand down to the
stock keeping unit, or SKU (an identification used for inventory tracking purposes) level, gathering feedback from our stores and customers, shopping in key markets and soliciting input from our vendors. As part of our feedback
collection process, our merchandise team receives merchandise requests from both customers and store associates and meets with our store managers two to three times per year to discuss current customer trends.

We source our private label merchandise from foreign manufacturers around the world. We have cultivated our private brand sources with a
view towards high quality merchandise, production reliability and consistency of fit. We believe that our knowledge of fabric and production costs combined with a flexible sourcing base enables us to source high-quality private label goods at
favorable costs.

Distribution and Fulfillment

Timely and efficient distribution of merchandise to our stores is an important component of our overall business strategy. We process the vast majority of our merchandise through our distribution center
in Everett, Washington. At this facility, merchandise is inspected, allocated to stores, ticketed when necessary, and boxed for distribution to our stores or segregated in our ecommerce fulfillment area for delivery to our ecommerce customers. A
significant percentage of our merchandise is currently pre-ticketed by our vendors, which allows us to ship merchandise more quickly, reduces labor costs and enhances our inventory management. We continue to work with our vendors to increase the
percentage of pre-ticketed merchandise. Each store is typically shipped merchandise five times a week, providing our stores with a steady flow of new merchandise. We currently use United Parcel Service to ship the majority of our merchandise to our
stores. We believe our current distribution infrastructure is sufficient to accommodate our expected store growth and expanded product offerings over the next several years. In our effort to reduce distribution costs and increase speed of
merchandise delivery to our customers, on March 2, 2010, we acquired a 168,450 square foot building in Corona, California for $11.8 million. We plans to relocate our current distribution facility in Everett, Washington to this facility and
begin distributing inventory to our retail stores in late April 2010.

Stores

As of January 30, 2010, we operated 377 stores with an average of approximately 2,900 square feet per store in 35 states. All of our
stores are leased and substantially all are located in shopping malls of different types. All references in this Annual Report on Form 10-K to square footage of our stores refers to gross square footage, including retail selling, storage and
back-office space.



5



---

The following store list shows the number of stores we operated in each state as of January 30, 2010:



|                       |  |                 |  |                        |  
|---------------------- |  | --------------- |  | ---------------------- | -
|State                  |  | Number ofStores |  | Percent ofTotal Stores |  
|Alaska                 |  | 3               |  | 0.8                    | %
|Arizona                |  | 13              |  | 3.4                    | %
|California             |  | 73              |  | 19.4                   | %
|Colorado               |  | 17              |  | 4.5                    | %
|Connecticut            |  | 8               |  | 2.1                    | %
|Delaware               |  | 2               |  | 0.5                    | %
|Florida                |  | 16              |  | 4.2                    | %
|Hawaii                 |  | 1               |  | 0.3                    | %
|Iowa                   |  | 2               |  | 0.5                    | %
|Idaho                  |  | 6               |  | 1.6                    | %
|Illinois               |  | 16              |  | 4.2                    | %
|Indiana                |  | 6               |  | 1.6                    | %
|Kansas                 |  | 3               |  | 0.8                    | %
|Maine                  |  | 1               |  | 0.3                    | %
|Maryland               |  | 8               |  | 2.1                    | %
|Massachusetts          |  | 4               |  | 1.1                    | %
|Minnesota              |  | 11              |  | 2.9                    | %
|Missouri               |  | 2               |  | 0.5                    | %
|Montana                |  | 4               |  | 1.1                    | %
|New Jersey             |  | 16              |  | 4.2                    | %
|New Hampshire          |  | 2               |  | 0.5                    | %
|Nevada                 |  | 8               |  | 2.1                    | %
|New Mexico             |  | 5               |  | 1.3                    | %
|New York               |  | 31              |  | 8.2                    | %
|Oklahoma               |  | 3               |  | 0.8                    | %
|Oregon                 |  | 12              |  | 3.2                    | %
|Pennsylvania           |  | 15              |  | 4.0                    | %
|Rhode Island           |  | 1               |  | 0.3                    | %
|South Dakota           |  | 1               |  | 0.3                    | %
|Texas                  |  | 36              |  | 9.5                    | %
|Utah                   |  | 12              |  | 3.2                    | %
|Virginia               |  | 4               |  | 1.1                    | %
|Washington             |  | 23              |  | 6.1                    | %
|Wisconsin              |  | 10              |  | 2.7                    | %
|Wyoming                |  | 2               |  | 0.5                    | %
|                       |  |                 |  |                        |  
|Total Number of Stores |  | 377             |  | 100.0                  | %
|                       |  |                 |  |                        |  

As of January 30, 2010, approximately 74.9% of our stores had been opened or remodeled within the
previous five years. The following table shows the number of stores (excluding temporary stores that we operate from time to time for special events) opened and closed in each of our last five fiscal years including 20 stores acquired in the fiscal
2006 Fast Forward acquisition (we closed one Fast Forward store in fiscal 2006):



|            |  |              |  |                |  |              |  |                                  
|----------- |  | ------------ |  | -------------- |  | ------------ |  | ---------------------------------
|Fiscal Year |  | StoresOpened |  | StoresAcquired |  | StoresClosed |  | Total Number ofStores End of Year
|2005        |  | 35           |  |               |  | 1            |  | 174                              
|2006        |  | 42           |  | 20             |  | 1            |  | 235                              
|2007        |  | 50           |  |               |  |             |  | 285                              
|2008        |  | 58           |  |               |  |             |  | 343                              
|2009        |  | 36           |  |               |  | 2            |  | 377                              



6



---

Store Design and Environment We design our stores to create a distinctive and
engaging shopping environment that we believe resonates with our customers and it reflects an organized chaos that is consistent with many teenagers and young adults lifestyles. Our stores feature an industrial look with
concrete floors and open ceilings, dense merchandise displays, action sports focused posters and signage and popular music, all of which are consistent with the look and feel of an independent action sports specialty shop. Most of our stores have
couches and action sports oriented video game stations that are intended to encourage our customers to shop for longer periods of time, to interact with each other and our store associates and to visit our stores more frequently. Our stores are
constructed and finished to allow us to efficiently shift merchandise displays throughout the year as the action sports season dictates. To further enhance our customers experience, we seek to attract enthusiastic store associates who are
knowledgeable about our products and are able to offer superior customer service and expertise. We believe that our store atmosphere enhances our image as a leading provider of action sports lifestyle merchandise.

As of January 30, 2010, our stores averaged approximately 2,900 square feet. In fiscal 2010, we plan on opening new stores with square
footage similar to this average. New stores size is determined by our expected sales volume; for instance, if we project higher sales, we generally try to build larger stores and, conversely, if we believe stores will be lower volume stores we
generally try to build smaller stores.

Expansion Opportunities and Site Selection Since the end of fiscal 2004, we
have opened 241 stores, including 20 acquired in fiscal 2006 through the Fast Forward acquisition, to enhance our position in existing markets, to enter into new markets, to build our brand awareness and to capitalize on our successful store model.
We plan to open approximately 25 new stores in fiscal 2010 and to continue to open new stores in future years. The number of anticipated store openings in fiscal 2010 may increase or decrease due to market conditions. We have opened or acquired, on
a compounded annual growth rate, approximately 22% new stores over each of the last five years. We plan to open new stores in both existing and new markets. We operate stores in high and low sales volume malls.

In selecting a location for a new store, we target high-traffic mall space with suitable demographics and favorable lease terms. We seek
locations near busy areas of the mall such as food courts, movie theaters, music or game stores and other popular teen retailers. We generally locate our stores in malls in which other teen-oriented retailers have performed well. We also focus on
evaluating the market and mall-specific competitive environment for potential new store locations. We seek to diversify our store locations regionally and by caliber of mall. We have currently identified a number of potential sites for new stores in
malls with appropriate market characteristics.

We have successfully and consistently implemented our store concept across a
variety of mall classifications and geographic locations. Our 58 new stores opened in fiscal 2008 generated average net sales of approximately $0.9 million per store during their first full year of operation. On average, our net capital investment
to open the 58 new stores in fiscal 2008 was approximately $311,000 per store, which includes capital expenditures, net of landlord contributions. In fiscal 2009, we opened 36 stores with an average net capital investment of approximately $221,000
per store, which includes capital expenditures, net of landlord contributions. We successfully lowered our new store net capital investment by $90,000 or 28.9% by negotiating better terms with our construction contractors and increasing tenant
improvement allowances from landlords. In addition to capital investments, we make working capital investments consisting primarily of merchandise inventory. However, our capital investment to open new stores and net sales generated by new stores
vary significantly and depend on a number of factors, including manager and sales associate competency and tenure, the geographic location, type of mall and size of those stores. Accordingly, net sales and other operating results for stores that we
open or have opened subsequent to the end of fiscal 2009, as well as our net capital investment to open those stores, may differ substantially from net sales and other operating results and our net capital investment for the stores we opened in
prior years.

Store Management, Operations and Training. We believe that our success is dependent in part on our
ability to attract, train, retain and motivate qualified employees at all levels of our organization. We have developed a



7



---

corporate culture that we believe empowers the individual store managers to make store-level business decisions and consistently rewards their success. We are committed to improving the skills
and careers of our workforce and providing advancement opportunities for employees, as evidenced by a significant number of our store managers that began their careers with us as store associates.

Our store operations are currently organized into divisions, regions and districts. Each division is managed by a divisional manager,
responsible for approximately 125 stores. Each region is managed by a regional manager, responsible for approximately 50 stores. We employ one district sales manager per district, responsible for the sales and operations of approximately 9 stores.
Each of our stores is typically staffed with one store manager, one or more assistant managers and two or more store associates, depending on the season and sales volume of the store. The number of store associates we employ generally increases
during peak selling seasons, particularly the back-to-school and the winter holiday seasons, and will increase to the extent that we open new stores.

We believe we provide our managers with the knowledge and tools to succeed through our comprehensive training programs and the flexibility to manage their stores to meet customer demands. While general
guidelines for our merchandise assortments, store layouts and in-store visuals are provided by our home office, we give our store managers and district managers substantial discretion to tailor their stores to the individual market and empower them
to make store-level business decisions. We design group training programs for our managers, such as our Zumiez Managers Retreat, and Rocktember, to improve both operational expertise and supervisory skills. Our comprehensive
training programs are offered at the store, regional and national levels. Our programs allow managers from all geographic locations to interact with each other and exchange ideas to better operate stores. Our store, district, and regional managers
are compensated in part based on the sales volume of the store or stores they manage.

Our store associates generally have an
interest in the action sports lifestyle and are knowledgeable about our products. Through our training, evaluation and incentive programs, we seek to enhance the productivity of our store associates. Our store associates receive extensive training
from their managers to improve their product expertise and selling skills. We evaluate our store associates weekly on measures such as sales per hour, units per transaction and dollars per transaction to ensure consistent productivity, to reward top
performers and to identify potential training opportunities. We provide sales incentives for store associates such as sales-based commissions in addition to hourly wages and our annual Zumiez 100K event, which recognizes outstanding
sales performance in a resort setting that combines recreation and education. These and other incentive programs are designed to promote a competitive, yet fun, corporate culture that is consistent with the action sports lifestyle we seek to
promote.

Ecommerce Operations. Our website provides current information on our upcoming events and promotions, store
locations and merchandise selection. We also sell products directly through our website, although ecommerce sales currently comprise a small portion of our overall net sales. In fiscal years 2009, 2008 and 2007, ecommerce sales represented 2.3%,
1.5% and 1.1%, of our total net sales. With respect to the freight component of our ecommerce sales, we arrange and pay the freight for our customers and bill them for this service unless the customer chooses to have their product shipped to one of
our stores, in which case shipping is free. Such amounts billed are included in revenue and the related freight cost is charged to cost of goods sold.

Marketing and Advertising

We seek to reach our target customer audience through a multi-faceted
marketing approach that is designed to integrate our brand image with the action sports lifestyle. Our marketing efforts focus on reaching our customers in their environment, and feature extensive grassroots marketing events, such as the Zumiez
Couch Tour, which give our customers an opportunity to experience and participate in the action sports lifestyle.

Our
marketing efforts also incorporate local sporting and music event promotions, advertising in magazines popular with our target market such as Transworld Snowboarding and Transworld Skateboarding and interactive



8



---

contest sponsorships that actively involve our customers with our brands and products. We believe that our immersion in the action sports lifestyle allows us to build credibility with our target
audience and gather valuable feedback on evolving customer preferences.

Our grassroots marketing events are built around the
demographics of our customer base and offer an opportunity for our customers to develop a strong identity with our brand and culture. For example, the Zumiez Couch Tour is a series of entertainment events that includes skateboarding demonstrations
from top professionals, autograph sessions, competitions and live music, and has featured some of todays most popular teenage personalities in action sports and music. The Zumiez Couch Tour provides a high-impact platform where customers can
interact with some of their favorite action sports athletes and vendors can showcase new products. In fiscal 2009, our Zumiez Couch Tour completed a twelve-city tour across the United States.

Advertising expense was approximately $822,000, $775,000 and $805,000 in fiscal 2009, 2008 and 2007.

Management Information Systems

Our management information systems provide integration of store, merchandising, distribution, financial and human resources functions. We use software licensed from ANT USA for merchandise planning and
software licensed from Epicor CRS that is used for SKU and classification inventory tracking, purchase order management, merchandise distribution, automated ticket making and sales audit functions. Our financial systems are licensed from SAGE and
are used for general ledger, accounts payable, payroll, financial reporting and asset management.

Sales, including ecommerce
sales, are updated daily in our merchandising reporting systems by polling sales information from each stores point-of-sale, or POS, terminals. Our POS system consists of registers providing processing of retail transactions, price
look-up, time and attendance and e-mail. Sales information, inventory tracking and payroll hours are uploaded to our central host system. The host system downloads price changes, performs system maintenance and provides software updates to the
stores through automated nightly two-way electronic communication with each store. We evaluate information obtained through nightly polling to implement merchandising decisions, including product purchasing/reorders, markdowns and allocation of
merchandise on a daily basis.

In addition to our home office staff, each of our regional and district managers can access
relevant business information, including current and historical sales by store, district and region, transaction information and payroll data.

Competition

The teenage and young adult retail apparel, hardgoods and accessories industry is highly
competitive. We compete with other retailers for vendors, teenage and young adult customers, suitable store locations and qualified store associates and management personnel. In the softgoods markets, which includes apparel, accessories and
footwear, we currently compete with other teenage-focused retailers such as Abercrombie & Fitch Co., Aeropostale, Inc., American Apparel, American Eagle Outfitters, Inc., Tillys, Anchor Blue Clothing Company, Forever 21, Inc., Hollister
Co., Hot Topic, Inc., Old Navy, Inc., Pacific Sunwear of California, Inc., The Buckle, Inc., The Wet Seal, Inc. and Urban Outfitters, Inc. In addition, in the softgoods markets we compete with independent specialty shops, department stores and
direct marketers that sell similar lines of merchandise and target customers through catalogs and ecommerce. In the hardgoods markets, which includes skateboards, snowboards, bindings, components and other equipment, we compete directly or
indirectly with the following categories of companies: other specialty retailers that compete with us across a significant portion of our merchandising categories, such as local snowboard and skate shops; large-format sporting goods stores and
chains, such as Big 5 Sporting Goods Corporation, Dicks Sporting Goods, Inc., Sport Chalet, Inc. and The Sports Authority Inc., and ecommerce retailers.



9



---

Competition in our sector is based on, among other things, merchandise offerings, store
location, price and the ability to identify with the customer. We believe that we compete favorably with many of our competitors based on our differentiated merchandising strategy, compelling store environment and deep-rooted culture. However, some
of our competitors are larger than we are and have substantially greater financial, marketing and other resources than we do. See Item 1A Risk Factors. We may be unable to compete favorably in the highly competitive retail industry, and
if we lose customers to our competitors, our sales could decrease.

Seasonality

Historically, our operations have been seasonal, with the largest portion of net sales and net income occurring in the third and fourth
fiscal quarters, reflecting increased demand during the back-to-school and year end holiday selling seasons. During fiscal 2009, approximately 60% of our net sales occurred in the third and fourth quarters. As a result of this seasonality, any
factors negatively affecting us during the last half of the year, including unfavorable economic conditions, adverse weather or our ability to acquire seasonal merchandise inventory, could have a material adverse effect on our financial condition
and results of operations for the entire year. Our quarterly results of operations may also fluctuate based upon such factors as the timing of certain holiday seasons, the popularity of seasonal merchandise offered, the timing and amount of
markdowns, store remodels and closings, competitive influences, and the number and timing of new store openings.

Trademarks

Zumiez, Free World, Alab, Alibi, Aperture (snowboards),
Empyre and Rälik are among our trademarks registered with the United States Patent and Trademark Office. We regard our trademarks as valuable and intend to maintain such marks and any related registrations. We currently
have U.S. trademarks pending for the Dravus, Trillium, Zine, Aperture (apparel), Couch Tour, and Zumiez Couch Tour marks. We are not aware of any claims of infringement or other
challenges to our right to use our marks in the United States. We vigorously protect our trademarks. We also own numerous domain names which have been registered with Corporation for Assigned Names and Numbers.

Employees

As of
January 30, 2010, we employed approximately 1,130 full-time and approximately 3,200 part-time employees, of which approximately 330 were employed at our home office and approximately 4,000 at our store locations. However, the number of
part-time employees fluctuates depending on our seasonal needs and, in fiscal 2009, varied from between approximately 2,600 and 4,500 part-time employees. None of our employees are represented by a labor union and we believe generally that our
relationship with our employees is good.

Our principal website address is www.zumiez.com. We make available, free of charge,
our proxy statement, annual report to shareholders, annual report on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K, and all amendments to those reports as soon as reasonably practicable after such material is electronically
filed with or furnished to the SEC at http://ir.zumiez.com. Information available on our website is not incorporated by reference in and is not deemed a part of this Form 10-K.



|Item 1A. | RISK FACTORS
|-------- | ------------

Investing in our securities involves a high degree of risk. The following risk factors, issues and uncertainties should be considered in evaluating our future prospects. In particular, keep these risk factors in mind when you read
forward-looking statements elsewhere in this report. Forward-looking statements relate to our expectations for future events and time periods. Generally, the words anticipate, believe, expect,
intend and similar expressions identify forward-looking statements. Forward-looking statements involve risks and uncertainties, and future events and circumstances could differ significantly from those anticipated in the forward-looking
statements. Any of the following risks could harm our business, operating results or financial



10



---

condition and could result in a complete loss of your investment. Additional risks and uncertainties that are not yet identified or that we currently think are immaterial may also harm our
business and financial condition in the future.

Our ability to attract customers to our stores depends heavily on the success of
the shopping malls in which our stores are located; any decrease in customer traffic in those malls could cause our sales to be less than expected.

In order to generate customer traffic we depend heavily on locating our stores in prominent locations within successful shopping malls. Sales at these stores are derived, in part, from the volume of
traffic in those malls. Our stores benefit from the ability of a malls other tenants to generate consumer traffic in the vicinity of our stores and the continuing popularity of malls as shopping destinations. Our sales volume and mall traffic
generally may be adversely affected by, among other things, economic downturns in a particular area, competition from ecommerce retailers, non-mall retailers and other malls, increases in gasoline prices and the closing or decline in popularity of
other stores in the malls in which we are located. The continuing slowdown in the United States economy or an uncertain economic outlook could curtail new shopping mall development, decrease shopping mall traffic, reduce the number of hours that
shopping mall operators keep their shopping malls open or force them to cease operations entirely. A reduction in mall traffic as a result of these or any other factors could have a material adverse effect on our business, results of operations and
financial condition.

Our growth strategy depends on our ability to open and operate new stores each year, which could strain our
resources and cause the performance of our existing stores to suffer.

Our growth largely depends on our ability to
open and operate new stores successfully. However, our ability to open new stores is subject to a variety of risks and uncertainties including the current deterioration of the macroeconomic environment, and we may be unable to open new stores as
planned, and any failure to successfully open and operate new stores would have a material adverse effect on our results of operations and on the market price of our common stock. We intend to continue to open new stores in future years while
remodeling a portion of our existing store base annually. In addition, our proposed expansion will place increased demands on our operational, managerial and administrative resources. These increased demands could cause us to operate our business
less effectively, which in turn could cause deterioration in the financial performance of our individual stores and our overall business. To the extent our new store openings are in markets where we already have stores, we may experience reduced net
sales in existing stores in those markets. In addition, successful execution of our growth strategy may require that we obtain additional financing, and we cannot assure you that we will be able to obtain that financing on acceptable terms or at
all.

The number of anticipated store openings in fiscal 2010 may increase or decrease due to market conditions. We have
opened or acquired, on a compounded annual growth rate, approximately 22% new stores over the last five years. As we look to fiscal 2010 and beyond, we will likely slow this rate of growth until we see the macroeconomic environment improve.

Our business could suffer from the effects of inflation that could have a significant effect on increased prices for merchandise
inventories.

We may experience significant cost increases for inventories purchased from foreign vendors. Such
increases are primarily attributable to unfavorable foreign currency exchange rates, giving rise to potential increases in the cost of manufacturing which our vendors may seek to pass along to us. These increases could have a negative impact on our
product margins for our private label and domestic brands.



11



---

If we fail to effectively execute our expansion strategy, we may not be able to successfully open new
store locations in a timely manner, if at all, which could have an adverse affect on our net sales and results of operations.

Our ability to open and operate new stores successfully depends on many factors, including, among others, our ability to:



| |  |  | identify suitable store locations, the availability of which is outside of our control;
| | - |  | ---------------------------------------------------------------------------------------



| |  |  | negotiate acceptable lease terms, including desired tenant improvement allowances;
| | - |  | ----------------------------------------------------------------------------------



| |  |  | source sufficient levels of inventory at acceptable costs to meet the needs of new stores;
| | - |  | ------------------------------------------------------------------------------------------



| |  |  | hire, train and retain store personnel;
| | - |  | ---------------------------------------



| |  |  | successfully integrate new stores into our existing operations; and
| | - |  | -------------------------------------------------------------------



| |  |  | identify and satisfy the merchandise preferences of new geographic areas.
| | - |  | -------------------------------------------------------------------------

In addition, many of our planned new stores are to be opened in regions of the United States in which we currently have few, or no, stores.
The expansion into these markets may present competitive, merchandising and distribution challenges that are different from those currently encountered in our existing markets. Any of these challenges could adversely affect our business and results
of operations.

Our business is dependent upon our being able to anticipate, identify and respond to changing fashion trends, customer
preferences and other fashion-related factors; failure to do so could have a material adverse effect on us.

Customer
tastes and fashion trends in the action sports lifestyle market are volatile and tend to change rapidly. Our success depends on our ability to effectively anticipate, identify and respond to changing fashion tastes and consumer preferences, and to
translate market trends into appropriate, saleable product offerings in a timely manner. If we are unable to successfully anticipate, identify or respond to changing styles or trends and misjudge the market for our products or any new product lines,
our sales may be lower than predicted and we may be faced with a substantial amount of unsold inventory or missed opportunities. In response to such a situation, we may be forced to rely on markdowns or promotional sales to dispose of excess or
slow-moving inventory, which could have a material adverse effect on our results of operations.

Our sales and inventory levels
fluctuate on a seasonal basis, leaving our operating results particularly susceptible to changes in back-to-school and holiday shopping patterns.

Our sales are typically disproportionately higher in the third and fourth fiscal quarters of each fiscal year due to increased sales during the back-to-school and winter holiday shopping seasons. Sales
during these periods cannot be used as an accurate indicator of annual results. Our sales in the first and second fiscal quarters are typically lower than in our third and fourth fiscal quarters due, in part, to the traditional retail slowdown
immediately following the winter holiday season. As a result of this seasonality, any factors negatively affecting us during the last half of the year, including unfavorable economic conditions, adverse weather or our ability to acquire seasonal
merchandise inventory, could have a material adverse effect on our financial condition and results of operations for the entire year. In addition, in order to prepare for the back-to-school and winter holiday shopping seasons, we must order and keep
in stock significantly more merchandise than we carry during other times of the year. Any unanticipated decrease in demand for our products during these peak shopping seasons could require us to sell excess inventory at a substantial markdown, which
could have a material adverse effect on our business, results of operations and financial condition.

Our quarterly results of
operations are volatile and may decline.

Our quarterly results of operations have fluctuated significantly in the past
and can be expected to continue to fluctuate significantly in the future. As discussed above, our sales and operating results are typically lower in



12



---

the first and second quarters of our fiscal year due, in part, to the traditional retail slowdown immediately following the winter holiday season. Our quarterly results of operations are affected
by a variety of other factors, including:



| |  |  | the timing of new store openings and the relative proportion of our new stores to mature stores;
| | - |  | ------------------------------------------------------------------------------------------------



| |  |  | whether we are able to successfully integrate any new stores that we acquire and the presence or absence of any unanticipated liabilities in connection
therewith;
| | - |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | fashion trends and changes in consumer preferences;
| | - |  | ---------------------------------------------------



| |  |  | calendar shifts of holiday or seasonal periods;
| | - |  | -----------------------------------------------



| |  |  | changes in our merchandise mix;
| | - |  | -------------------------------



| |  |  | timing of promotional events;
| | - |  | -----------------------------



| |  |  | general economic conditions and, in particular, the retail sales environment;
| | - |  | -----------------------------------------------------------------------------



| |  |  | actions by competitors or mall anchor tenants;
| | - |  | ----------------------------------------------



| |  |  | weather conditions;
| | - |  | -------------------



| |  |  | the level of pre-opening expenses associated with our new stores; and
| | - |  | ---------------------------------------------------------------------



| |  |  | inventory shrinkage beyond our historical average rates.
| | - |  | --------------------------------------------------------

Failure to successfully integrate any businesses or stores that we acquire could have an adverse impact on our results of operations and financial performance.

We may from time to time acquire other retail stores, individually or in groups, or businesses. We may experience difficulties in
assimilating any stores or businesses we may acquire and any such acquisitions may also result in the diversion of our capital and our managements attention from other business issues and opportunities. We may not be able to successfully
integrate any stores or businesses that we may acquire, including their facilities, personnel, financial systems, distribution, operations and general operating procedures. If we fail to successfully integrate acquisitions or if such acquisitions
fail to provide the benefits that we expect to receive, we could experience increased costs and other operating inefficiencies, which could have an adverse effect on our results of operations and financial performance.

Our business is susceptible to weather conditions that are out of our control including the potential risks of unpredictable weather patterns,
including any weather patterns associated with naturally occurring global climate change, and the resultant unseasonable weather could have a negative impact on our results of operations.

Our business is susceptible to unseasonable weather conditions. For example, extended periods of unseasonably warm temperatures (including
any weather patterns associated with global warming and cooling) during the winter season or cool weather during the summer season could render a portion of our inventory incompatible with those unseasonable conditions. These prolonged unseasonable
weather conditions, particularly in regions of the United States where we have a concentration of stores, could have a material adverse effect on our business and results of operations.

We may be unable to compete favorably in the highly competitive retail industry, and if we lose customers to our competitors, our sales could decrease.

The teenage and young adult retail apparel, hardgoods and accessories industry is highly competitive. We compete with other retailers for
vendors, teenage and young adult customers, suitable store locations, qualified store associates and management personnel. In the softgoods market, which includes apparel, accessories and



13



---

footwear, we currently compete with other teenage-focused retailers. In addition, in the softgoods market we compete with independent specialty shops, department stores, and direct marketers that
sell similar lines of merchandise and target customers through catalogs and ecommerce. In the hardgoods market, which includes skateboards, snowboards, bindings, components and other equipment, we compete directly or indirectly with the following
categories of companies: other specialty retailers that compete with us across a significant portion of our merchandising categories, such as local snowboard and skate shops; large-format sporting goods stores and chains and ecommerce retailers.

Some of our competitors are larger than we are and have substantially greater financial, marketing, including advanced
ecommerce marketing capabilities, and other resources than we do. Direct competition with these and other retailers may increase significantly in the future, which could require us, among other things, to lower our prices and could result in the
loss of our customers. Current and increased competition could have a material adverse effect on our business, results of operations and financial condition.

If we fail to maintain good relationships with vendors or if a vendor is otherwise unable or unwilling to supply us with adequate quantities of their products at acceptable prices, our business and
financial performance could suffer.

Our business is dependent on continued good relations with our vendors. In
particular, we believe that we generally are able to obtain attractive pricing and other terms from vendors because we are perceived as a desirable customer, and deterioration in our relationship with our vendors would likely have a material adverse
effect on our business. We do not have any contractual relationships with our vendors, other than normal course of business purchase orders and, accordingly, there can be no assurance that our vendors will provide us with an adequate supply or
quality of products or acceptable pricing. Our vendors could discontinue selling to us or raise the prices they charge at any time. There can be no assurance that we will be able to acquire desired merchandise in sufficient quantities on terms
acceptable to us in the future. Also, certain of our vendors sell their products directly to the retail market and therefore compete with us directly and other vendors may decide to do so in the future. There can be no assurance that such vendors
will not decide to discontinue supplying their products to us, supply us only less popular or lower quality items, raise the prices they charge us or focus on selling their products directly. In addition, a number of our vendors are smaller, less
capitalized companies and are more likely to be impacted by unfavorable general economic and market conditions than larger and better capitalized companies. These smaller vendors may not have sufficient liquidity during economic downturns to
properly fund their businesses and their ability to supply their products to us could be negatively impacted. Any inability to acquire suitable merchandise at acceptable prices, or the loss of one or more key vendors, would have a material adverse
effect on our business, results of operations and financial condition.

If we lose key management or are unable to attract and retain
the talent required for our business, our financial performance could suffer.

Our performance depends largely on the
efforts and abilities of our senior management, including our Co-Founder and Chairman, Thomas D. Campion, our Chief Executive Officer, Richard M. Brooks, our President and General Merchandising Manager, Lynn K. Kilbourne, our Chief Financial
Officer, Trevor S. Lang, and our Executive Vice President of Stores, Ford K. Wright. None of our employees have employment agreements with us and we do not plan to obtain key person life insurance covering any of our employees. If we lose the
services of one or more of our key executives, we may not be able to successfully manage our business or achieve our growth objectives. As our business grows, we will need to attract and retain additional qualified management personnel in a timely
manner and we may not be able to do so.

Our failure to meet our staffing needs could adversely affect our ability to implement our
growth strategy and could have a material impact on our results of operations.

Our success depends in part upon our
ability to attract, motivate and retain a sufficient number of qualified employees, including, divisional managers, regional managers, district managers, store managers and store



14



---

associates, who understand and appreciate our corporate culture, based on a passion for the action sports lifestyle and are able to adequately represent this culture to our customers. Qualified
individuals of the requisite caliber, skills and number needed to fill these positions may be in short supply in some areas, and the employee turnover rate in the retail industry is high. Competition for qualified employees could require us to pay
higher wages to attract a sufficient number of suitable employees. If we are unable to hire and retain store managers and store associates capable of consistently providing a high level of customer service, as demonstrated by their enthusiasm for
our culture and knowledge of our merchandise, our ability to open new stores may be impaired and the performance of our existing and new stores could be materially adversely affected. We are also dependent upon temporary personnel to adequately
staff our stores and distribution center, particularly during busy periods such as the back-to-school and winter holiday seasons. There can be no assurance that we will receive adequate assistance from our temporary personnel, or that there will be
sufficient sources of temporary personnel. Although none of our employees are currently covered by collective bargaining agreements, we cannot guarantee that our employees will not elect to be represented by labor unions in the future, which could
increase our labor costs and could subject us to the risk of work stoppages and strikes. Any such failure to meet our staffing needs, any material increases in employee turnover rates, any increases in labor costs or any work stoppages or
interruptions or strikes could have a material adverse effect on our business or results of operations.

Our operations, including our
sole distribution center, are concentrated in the western United States, which makes us susceptible to adverse conditions in this region.

Our home office and sole distribution center are located in a single facility in Washington, and a substantial number of our stores are located in the western half of the United States. We also have a
substantial number of stores in the New York/New Jersey region and Texas. As a result, our business may be more susceptible to regional factors than the operations of more geographically diversified competitors. These factors include, among others,
economic and weather conditions, demographic and population changes and fashion tastes. In addition, we rely on a single distribution center to receive, store and distribute the vast majority of our merchandise to all of our stores and to fulfill
our ecommerce sales. As a result, a natural disaster or other catastrophic event, such as an earthquake affecting the West Coast, could significantly disrupt our operations and have a material adverse effect on our business, results of operations
and financial condition.

We are relocating our sole distribution center located in Everett, Washington to Corona, California
in April and May 2010 to receive, store and distribute the vast majority of our merchandise to all of our retail stores. As a result, events may occur during the relocation period and the operating periods subsequent to the relocation, that could
significantly disrupt our operations and have a material adverse effect on our business, results of operations and financial condition.

We are required to make substantial rental payments under our operating leases and any failure to make these lease payments when due would likely have a material adverse effect on our business and growth plans.

We do not own any of our retail stores or our combined home office and ecommerce distribution facility, but instead we lease all of these
facilities under operating leases. Payments under these operating leases account for a significant portion of our operating expenses and has historically been our third largest expense behind cost of sales and our employee related costs. For
example, total rental expense, including additional rental payments (or percentage rent) based on sales of some of the stores, common area maintenance charges and real estate taxes, under operating leases was $58.0 million, $52.9 million
and $43.5 million for fiscal 2009, 2008, and 2007. As of January 30, 2010, we were a party to operating leases requiring future minimum lease payments aggregating approximately $202.3 million through fiscal year 2014 and approximately $118.9
million thereafter. In addition, substantially all of our store leases provide for additional rental payments based on sales of the respective stores, as well as common area maintenance charges, and require that we pay real estate taxes, none of
which is included in the amount of future minimum lease payments. These amounts generally escalate each year. We expect that any new stores we open will also be leased by us under operating leases, which will further increase our operating lease
expenses.



15



---

Our substantial operating lease obligations could have significant negative consequences,
including:



| |  |  | increasing our vulnerability to general adverse economic and industry conditions;
| | - |  | ---------------------------------------------------------------------------------



| |  |  | limiting our ability to obtain additional financing;
| | - |  | ----------------------------------------------------



| |  |  | requiring that a substantial portion of our available cash be applied to pay our rental obligations, thus reducing cash available for other purposes;
and
| | - |  | ---------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | limiting our flexibility in planning for or reacting to changes in our business or in the industry in which we compete, and placing us at a
disadvantage with respect to some of our competitors.
| | - |  | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

We depend on cash flow from operations to pay our
lease expenses and to fulfill our other cash needs. If our business does not generate sufficient cash flow from operating activities, and sufficient funds are not otherwise available to us from borrowings under bank loans or from other sources, we
may not be able to service our operating lease expenses, grow our business, respond to competitive challenges or to fund our other liquidity and capital needs, which would have a material adverse effect on us.

The terms of our revolving credit facility impose operating and financial restrictions on us that may impair our ability to respond to changing
business and economic conditions. This impairment could have a significant adverse impact on our business.

We renewed
and amended our secured credit agreement with Wells Fargo HSBC Trade Bank, N.A., on June 10, 2009, and the prior facility agreement was terminated. The credit agreement provides us with a secured revolving credit facility until September 1,
2011, of up to $25.0 million. The secured revolving credit facility provides for the issuance of a standby letter of credit in an amount not to exceed $5.0 million outstanding at any time and with a term not to exceed 365 days. The commercial line
of credit provides for the issuance of a commercial letter of credit in an amount not to exceed $10.0 million and with terms not to exceed 120 days. The amount of borrowings available at any time under our secured revolving credit facility is
reduced by the amount of standby and commercial letters of credit outstanding at that time. There were no outstanding borrowings under the secured revolving credit facility at January 30, 2010. The Company had open commercial letters of credit
outstanding under our secured revolving credit facility of approximately $0.3 million at January 31, 2009 and approximately $0.6 million at January 30, 2010. The secured revolving credit facility bears interest at the Daily One Month LIBOR rate plus
1.00%. The credit agreement contains a number of restrictions and covenants that generally limit our ability to, among other things, (1) incur additional debt, (2) undergo a change in ownership and (3) enter into certain transactions. The credit
agreement also contains financial covenants that require us to meet certain specified financial tests and ratios, including, a maximum net loss not to exceed $10.0 million after taxes on a trailing four-quarter basis provided, that, there shall be
added to net income all charges for impairment of goodwill and store assets not to exceed $5.0 million in aggregate, and a minimum quick ratio of 1.25. The quick ratio is defined as our cash and near cash equivalents plus certain defined receivables
divided by the outstanding borrowings. All of our personal property, including, among other things, our inventory, equipment and fixtures, has been pledged to secure our obligations under the credit agreement. We must also provide financial
information and statements to our lender. We were in compliance with all such covenants at January 30, 2010.

A breach of any
of these restrictive covenants or our inability to comply with the required financial tests and ratios could result in a default under the credit agreement. If a default occurs, the lender may elect to declare all borrowings outstanding, together
with accrued interest and other fees, to be immediately due and payable. If we are unable to repay outstanding borrowings when due, whether at their maturity or if declared due and payable by the lender following a default, the lender has the right
to proceed against the collateral granted to it to secure the indebtedness. As a result, any breach of these covenants or failure to comply with these tests and ratios could have a material adverse effect on us. There can be no assurance that we
will not breach the covenants or fail to comply with the tests and ratios in our credit agreement or any other debt agreements we may enter into in the future and, if a breach occurs, there can be no assurance that we will be able to obtain
necessary waivers or amendments from the lenders.



16



---

The restrictions contained in our credit agreement could: (1) limit our ability to plan
for or react to market conditions or meet capital needs or otherwise restrict our activities or business plans; and (2) adversely affect our ability to finance our operations, strategic acquisitions, investments or other capital needs or to
engage in other business activities that would be in our interest.

Our business could suffer if our ability to acquire financing is
reduced or eliminated.

In the current economic environment, we cannot be assured that our borrowing relationship with
our lender will continue or that our lender will remain able to support its commitments to us in the future. If our lender fails to do so, then we may not be able to secure alternative financing on commercially reasonable terms, or at all.

Our business could suffer as a result of small parcel delivery services such as United Parcel Service or Federal Express being unable
to distribute our merchandise.

We rely upon small parcel delivery services for our product shipments, including
shipments to, from and between our stores. Accordingly, we are subject to risks, including employee strikes and inclement weather, which may affect their ability to meet our shipping needs. Among other things, any circumstances that require us to
use other delivery services for all or a portion of our shipments could result in increased costs and delayed deliveries and could harm our business materially. In addition, although we have contracts with small parcel delivery services, we have the
right to terminate these contracts upon 30 days written notice. Although the contracts with these small parcel delivery services provide certain discounts from the shipment rates in effect at the time of shipment, the contracts do not limit their
ability to raise the shipment rates at any time. Accordingly, we are subject to the risk that small parcel delivery services may increase the rates they charge, that they may terminate their contracts with us, that they may decrease the rate
discounts provided to us when an existing contract is renewed or that we may be unable to agree on the terms of a new contract with them, any of which could materially adversely affect our operating results.

Our business could suffer if a manufacturer fails to use acceptable labor practices.

We do not control our vendors or the manufacturers that produce the products we buy from them, nor do we control the labor practices of our
vendors and these manufacturers. The violation of labor or other laws by any of our vendors or these manufacturers, or the divergence of the labor practices followed by any of our vendors or these manufacturers from those generally accepted as
ethical in the United States, could interrupt, or otherwise disrupt, the shipment of finished products to us or damage our reputation. Any of these, in turn, could have a material adverse effect on our financial condition and results of operations.
In that regard, most of the products sold in our stores are manufactured overseas, primarily in Asia and Central America, which may increase the risk that the labor practices followed by the manufacturers of these products may differ from those
considered acceptable in the United States.

Additionally, our products are subject to regulation of and regulatory standards
set by various governmental authorities with respect to quality and safety. Regulations and standards in this area are currently in place. These regulations and standards may change from time to time. Our inability to comply on a timely basis with
regulatory requirements could result in significant fines or penalties, which could adversely affect our reputation and sales. Issues with the quality and safety of merchandise we sell in our stores, regardless of our culpability, or customer
concerns about such issues, could result in damage to our reputation, lost sales, uninsured product liability claims or losses, merchandise recalls and increased costs.

Our failure to adequately anticipate a correct mix of private label merchandise may have a material adverse effect on our business.

Sales from private label merchandise accounted for 15.7% of our net sales in fiscal 2009. We may take steps to increase the percentage of net
sales of private label merchandise in the future, although there can be no



17



---

assurance that we will be able to achieve increases in private label merchandise sales as a percentage of net sales. Because our private label merchandise generally carries higher gross margins
than other merchandise, our failure to anticipate, identify and react in a timely manner to fashion trends with our private label merchandise, would likely have a material adverse effect on our comparable store sales, financial condition and results
of operations.

Most of our merchandise is produced by foreign manufacturers, therefore the availability and costs of these products may
be negatively affected by risks associated with international trade and other international conditions.

Most of our
merchandise is produced by manufacturers around the world. Some of these facilities are located in regions that may be affected by natural disasters, political instability or other conditions that could cause a disruption in trade. Trade
restrictions such as increased tariffs or quotas, or both, could also affect the importation of merchandise generally and increase the cost and reduce the supply of merchandise available to us. Any reduction in merchandise available to us or any
increase in its cost due to tariffs, quotas or local issues that disrupt trade could have a material adverse effect on our results of operations. Although the prices charged by vendors for the merchandise we purchase are all denominated in United
States dollars, a continued decline in the relative value of the United States dollar to foreign currencies could lead to increased merchandise costs, which could negatively affect our competitive position and our results of operation.

If our information systems hardware or software fails to function effectively or does not scale to keep pace with our planned growth, our
operations could be disrupted and our financial results could be harmed.

Over the past several years, we have made
improvements to our infrastructure and existing hardware and software systems, as well as implemented new systems. If these or any other information systems and software do not work effectively, this could adversely impact the promptness and
accuracy of our transaction processing, financial accounting and reporting and our ability to manage our business and properly forecast operating results and cash requirements. To manage the anticipated growth of our operations and personnel, we may
need to continue to improve our operational and financial systems, transaction processing, procedures and controls, and in doing so could incur substantial additional expenses that could impact our financial results.

Our inability or failure to protect our intellectual property or our infringement of others intellectual property could have a negative impact
on our operating results.

We believe that our trademarks and domain names are valuable assets that are critical to our
success. The unauthorized use or other misappropriation of our trademarks or domain names could diminish the value of the Zumiez brand, our store concept, our private label brands or our goodwill and cause a decline in our net sales. Although we
have secured or are in the process of securing protection for our trademarks and domain names in a number of countries outside of the United States, there are certain countries where we do not currently have or where we do not currently intend to
apply for protection for certain trademarks or at all. Also, the efforts we have taken to protect our trademarks may not be sufficient or effective. Therefore, we may not be able to prevent other persons from using our trademarks or domain names
outside of the United States, which also could adversely affect our business. We are also subject to the risk that we may infringe on the intellectual property rights of third parties. Any infringement or other intellectual property claim made
against us, whether or not it has merit, could be time-consuming, result in costly litigation, cause product delays or require us to pay royalties or license fees. As a result, any such claim could have a material adverse effect on our operating
results.

The effects of war or acts of terrorism could adversely affect our business.

Substantially all of our stores are located in shopping malls. Any threat of terrorist attacks or actual terrorist events, particularly in
public areas, could lead to lower customer traffic in shopping malls. In addition, local authorities or mall management could close shopping malls in response to security concerns. Mall closures, as well as lower customer traffic due to security
concerns, would likely result in decreased sales. Additionally, the



18



---

escalation of the armed conflicts in the Middle East, or the threat, escalation or commencement of war or other armed conflict elsewhere, could significantly diminish consumer spending, and
result in decreased sales for us. Decreased sales would have a material adverse effect on our business, financial condition and results of operations.

The outcome of litigation could have a material adverse effect on our business and may result in substantial costs and could divert managements attention.

We are involved, from time to time, in litigation incidental to our business including complaints filed by investors. This litigation could
result in substantial costs, and could divert managements attention and resources, which could harm our business. Risks associated with legal liability are often difficult to assess or quantify, and their existence and magnitude can remain
unknown for significant periods of time. While we maintain director and officer insurance for litigation surrounding investor lawsuits, the amount of insurance coverage may not be sufficient to cover a claim and the continued availability of this
insurance cannot be assured. The Company also maintains other forms of insurance that have historically been adequate to address lawsuits, however, there can be no assurance that the actual outcome of pending or future litigation will not have a
material adverse effect on our results of operations or financial condition.

Our operations expose us to the risk of litigation which
could lead to significant potential liability and costs that could harm our business, financial condition or results of operations.

We employ a substantial number of full-time and part-time employees, a majority of whom are employed at our store locations. As a result, we are subject to a large number of federal and state laws and
regulations relating to employment. This creates a risk of potential claims that we have violated laws related to discrimination and harassment, health and safety, wage and hour laws, criminal activity, personal injury and other claims. We are also
subject to other types of claims in the ordinary course of our business. Some or all of these claims may give rise to litigation, which could be time-consuming for our management team, costly and harmful to our business.

In addition, we are exposed to the risk of class action litigation. The costs of defense and the risk of loss in connection with class
action suits are greater than in single-party litigation claims. Due to the costs of defending against such litigation, the size of judgments that may be awarded against us, and the loss of significant management time devoted to such litigation, we
cannot assure you that such litigation will not disrupt our business or impact our financial results.

Our ecommerce operations subject
us to numerous risks that could have an adverse effect on our results of operations.

Although ecommerce sales
constitute a small portion of our overall sales, our ecommerce operations subject us to certain risks that could have an adverse effect on our operational results, including:



| |  |  | diversion of traffic and sales from our stores;
| | - |  | -----------------------------------------------



| |  |  | liability for online content; and
| | - |  | ---------------------------------



| |  |  | risks related to the computer systems that operate our website and related support systems, including computer viruses and electronic break-ins and
similar disruptions.
| | - |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------

In addition, risks beyond our control, such as governmental regulation of the
ecommerce, entry of our vendors in the ecommerce business in competition with us, online security breaches and general economic conditions specific to the ecommerce and online commerce could have an adverse effect on our results of operations.



19



---

We have incurred and will continue to incur significant expenses as a result of being a public
company, which will negatively impact our financial performance.

We completed our initial public offering in May 2005
and we have incurred and could continue to incur significant legal, accounting, insurance and other expenses as a result of being a public company. Rules and regulations implemented by the SEC and The NASDAQ Global Select Market, has required
changes in corporate governance practices of public companies. Compliance with these laws could cause us to incur significant costs and expenses, including legal and accounting costs, and could make some compliance activities more time-consuming and
costly. These rules and regulations may make it more expensive for us to obtain director and officer liability insurance. As a result, it may be more difficult for us to attract and retain qualified persons to serve on our board of directors or as
officers. As a result, we may incur significant legal, accounting, insurance and certain other expenses on an ongoing basis, which would negatively impact our financial performance and could have a material adverse effect on our results of
operations and financial condition.

Failure to maintain adequate financial and management processes and controls could lead to errors
in our financial reporting and could harm our ability to manage our expenses.

Reporting obligations as a public
company and our anticipated growth are likely to place a considerable strain on our financial and management systems, processes and controls, as well as on our personnel. In addition, we are required to document and test our internal controls over
financial reporting pursuant to Section 404 of the Sarbanes-Oxley Act of 2002 so that our management can certify as to the effectiveness of our internal controls and our independent registered public accounting firm can render an opinion on the
effectiveness of our internal control over financial reporting on an annual basis. This process requires us to document our internal controls over financial reporting and to potentially make significant changes thereto, if applicable. As a result,
we have incurred and expect to continue to incur substantial expenses to test our financial controls and systems, and we have been and in the future may be required to improve our financial and managerial controls, reporting systems and procedures,
to incur substantial expenses to make such improvements and to hire additional personnel. If our management is ever unable to certify the effectiveness of our internal controls or if our independent registered public accounting firm cannot render an
opinion on the effectiveness of our internal control over financial reporting, or if material weaknesses in our internal controls are ever identified, we could be subject to regulatory scrutiny and a loss of public confidence, which could have a
material adverse effect on our business and our stock price. In addition, if we do not maintain adequate financial and management personnel, processes and controls, we may not be able to accurately report our financial performance on a timely basis,
which could cause a decline in our stock price and adversely affect our ability to raise capital.

The security of our databases that
contain personal information of our retail customers could be breached, which could subject us to adverse publicity, litigation, and expenses. In addition, if we are unable to comply with security standards created by the credit card industry, our
operations could be adversely affected.

Database privacy, network security and identity theft are matters of growing
public concern. In an attempt to prevent unauthorized access to our network and databases containing confidential, third-party information, we have installed privacy protection systems, devices and activity monitoring on our network. Nevertheless,
if unauthorized parties gain access to our networks or databases, they may be able to steal, publish, delete or modify our private and sensitive third-party information. In such circumstances, we could be held liable to our customers or other
parties or be subject to regulatory or other actions for breaching privacy rules. This could result in costly investigations and litigation, civil or criminal penalties and adverse publicity that could adversely affect our financial condition,
results of operations and reputation. Further, if we are unable to comply with the security standards, established by banks and the credit card industry, we may be subject to fines, restrictions and expulsion from card acceptance programs, which
could adversely affect our retail operations.



20



---

The current uncertainty surrounding the United States economy coupled with cyclical economic trends in
action sports retailing could have a material adverse effect on our results of operations.

The action sports retail
industry historically has been subject to substantial cyclicality. As economic conditions in the United States change, the trends in discretionary consumer spending become unpredictable and discretionary consumer spending could be reduced due to
uncertainties about the future. When discretionary consumer spending is reduced, purchases of action sports apparel and related products may decline. The current recession in the U.S. economy and increased government debt spending may result in
economic uncertainties that could have a material adverse impact on our results of operations and financial position.

Because
of this cycle, we believe the value message has become more important to consumers. As a retailer that sells 85% branded merchandise, this trend may negatively affect our business as we generally will have to charge more than vertically
integrated private label retailers.

We may fail to meet analyst expectations, which could cause the price of our stock to decline.

Our common stock is traded publicly and various securities analysts follow our financial results and issue reports on
us. These reports include information about our historical financial results as well as the analysts estimates of our future performance. The analysts estimates are based upon their own opinions and are often different from our estimates
or expectations. If our operating results are below the estimates or expectations of public market analysts and investors, our stock price could decline. In December 2007, a securities class action litigation and associated derivative lawsuits was
brought against us and such actions are frequently brought against other companies following a decline in the market price of their securities. These lawsuits were dismissed with prejudice in March 2009. If our stock price is volatile, we may become
involved in this type of litigation in the future. Any litigation could result in substantial costs and a diversion of managements attention and resources that are needed to successfully run our business.

The trading price of our investment in marketable securities may fluctuate.

We have our excess cash invested in diversified high quality money market accounts, U.S. treasuries, U.S. government agency enterprises,
certificates of deposit, municipal bonds and auction rate securities. The investments have historically been considered very safe investments with minimal default rates. However, the uncertainties in the credit markets have prevented us and other
investors from liquidating holdings of auction rate securities in recent auctions for these securities because the amount of securities submitted for sale has exceeded the amount of purchase orders. As of January 30, 2010, we had $0.9 million,
net of $0.1 million temporary impairment, invested in an auction rate security that is classified in long-term marketable securities on our consolidated balance sheet. For fiscal 2009, we did not incur an impairment charge on this investment.
However, if market liquidity issues continue, we may incur additional impairment charges on this investment in the future.

A decline in
the market price of our stock and our performance may trigger an impairment of the goodwill recorded on our balance sheet.

Goodwill and other intangible assets with indefinite lives must be tested for impairment at least once a year or more frequently if management believes indicators of impairment exist. We evaluate the recoverability of goodwill annually
based on a two-step impairment test. The first step compares the fair value of each reporting unit with its carrying amount, including goodwill. If the carrying amount exceeds fair value, then the second step of the impairment test is performed to
measure the amount of any impairment loss. Any reduction in the carrying value of our goodwill as a result of our impairment analysis could result in a non-cash goodwill impairment charge to our statement of operations. A goodwill impairment charge
could have a significant impact on earnings and potentially result in a violation of our financial covenants, thereby limiting our ability to secure short-term financing.



21



---

Changes to estimates related to our leasehold improvements and equipment, or operating results that
are lower than our current estimates at certain store locations, may cause us to incur non-cash impairment charges.

We
make certain estimates and projections in connection with impairment analyses for certain of our store locations and other property and equipment. For example, we review for impairment all stores for which current cash flows from operations are
either negative or nominal. Recoverability of store assets is measured by a comparison of the carrying amount of an asset to estimated undiscounted future cash flows expected to be generated by the asset. If the carrying amount is higher, impairment
loss is measured by the amount, if any, by which the carrying amount of the assets exceeds their fair value based on the present value of estimated future discounted cash flows. These calculations require us to make a number of estimates and
projections of future results. If these estimates or projections change or prove incorrect, we may be and have been, required to record impairment charges on certain store locations and other property and equipment. If these impairment charges are
significant, our operating results would be adversely affected and our bank covenants may be violated.



|Item 1B. | UNRESOLVED STAFF COMMENTS
|-------- | -------------------------

None.



|Item 2. | PROPERTIES
|------- | ----------

In early
February 2005, we completed our move from the 49,000 square foot combined home office and distribution center that we occupied since 1994 to a new 87,350 square foot combined home office and distribution center, both in Everett, Washington. In
October 2006, we entered into a new lease agreement whereby we agreed to expand our existing lease of 87,350 square feet of home office and distribution center space by 37,350 square feet, bringing the aggregate square footage leased to 124,700
square feet effective January 1, 2007. The new lease agreement terminated and replaced the original February 2005 lease with the landlord. The new lease agreement provides for an initial lease term of 126 months within which we have an option
to extend the lease term for an additional period of five years. Subsequent to the fiscal 2009 year end, we acquired a 168,450 square foot building in Corona, California that will serve as our new warehouse and distribution facility, beginning in
the first half of fiscal 2010.

All of our stores, encompassing approximately 1,107,000 total square feet as of
January 30, 2010, are occupied under operating leases. The store leases range for a term of five to ten years and we are generally responsible for payment of property taxes and utilities, common area maintenance and marketing fees.



|Item 3. | LEGAL PROCEEDINGS
|------- | -----------------

We are
involved from time to time in litigation incidental to our business. We believe that the outcome of current litigation is not expected to have a material adverse effect on our results of operations or financial condition.

See Note 12 to the Notes to Consolidated Financial Statements found in Part IV Item 15 of this Form 10-K (listed under
Litigation under Commitments and Contingencies).



|Item 4. | RESERVED
|------- | --------



22



---

PART II



|Item 5. | MARKET FOR REGISTRANTS COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES
|------- | ------------------------------------------------------------------------------------------------------------



|a) | Market Information
|-- | ------------------

Our
common stock has traded on the NASDAQ Global Select Market under the symbol ZUMZ. As of January 30, 2010, there were 30,250,661 shares of common stock issued. We began trading on the NASDAQ Stock Market on May 6, 2005.
Accordingly, no information prior to this date is available. The following table sets forth the high and low last reported sales prices for our common stock on the NASDAQ Global Select Market for the fiscal years ended January 30, 2010 (fiscal
2009) and January 31, 2009 (fiscal 2008).



|                                                          |  |      |       |     |   |      
|--------------------------------------------------------- |  | ---- | ----- | --- | - | -----
|Fiscal 2009                                               |  | High |       | Low
|First Fiscal Quarter (February 1, 2009May 2, 2009)       |  | $    | 12.89 |     | $ | 6.43 
|Second Fiscal Quarter (May 3, 2009August 1, 2009)        |  | $    | 12.31 |     | $ | 7.38 
|Third Fiscal Quarter (August 2, 2009October 31, 2009)    |  | $    | 17.13 |     | $ | 9.54 
|Fourth Fiscal Quarter (November 1, 2009January 30, 2010) |  | $    | 14.73 |     | $ | 10.93
|                                                          |  |     
|Fiscal 2008                                               |  | High |       | Low
|First Fiscal Quarter (February 3, 2008May 3, 2008)       |  | $    | 22.76 |     | $ | 13.84
|Second Fiscal Quarter (May 4, 2008August 2, 2008)        |  | $    | 22.33 |     | $ | 12.29
|Third Fiscal Quarter (August 3, 2008November 1, 2008)    |  | $    | 18.25 |     | $ | 8.72 
|Fourth Fiscal Quarter (November 2, 2008January 31, 2009) |  | $    | 9.72  |     | $ | 6.12 



|b) | Holders of the Corporations Capital Stock
|-- | ------------------------------------------

We had approximately 341 shareholders of record as of March 16, 2009.



|c) | Dividends
|-- | ---------

No cash
dividends have been declared on our common stock to date nor have any decisions been made to pay a dividend in the foreseeable future. Payment of dividends is evaluated on a periodic basis and if a dividend were paid, it would be subject to
covenants of our lending facility, which may have the effect of restricting our ability to pay dividends.



|d) | Recent Sales of Unregistered Securities
|-- | ---------------------------------------

None



|e) | Issuer Purchases of Equity Securities
|-- | -------------------------------------

None



|Item 6. | SELECTED FINANCIAL INFORMATION
|------- | ------------------------------

The following selected consolidated financial information has been derived from our audited Consolidated Financial Statements. The data should be read in conjunction with our Consolidated Financial Statements and the notes thereto, and
Managements Discussion and Analysis of Financial Condition and Results of Operations included elsewhere herein.

Each
fiscal year consists of four 13-week quarters, with an extra week added to the fourth quarter every five or six years. Our fiscal years ended, January 28, 2006, February 2, 2008, January 31, 2009 and January 30, 2010



23



---

each consisted of 52 weeks. Our fiscal year ended February 3, 2007 consisted of 53 weeks. In this document, we refer to the fiscal year ended January 28, 2006 as fiscal
2005, the fiscal year ended February 3, 2007 as fiscal 2006, the fiscal year ended February 2, 2008 as fiscal 2007, the fiscal year ended January 31, 2009 as fiscal 2008 and the fiscal year
ended January 30, 2010 as fiscal 2009.

The selected statement of operations data for fiscal 2007, fiscal
2008 and fiscal 2009 and the selected balance sheet data as of January 31, 2009 and January 30, 2010 are derived from our audited consolidated financial statements, which are included elsewhere in this document. The selected consolidated
statement of operations data for fiscal 2005 and fiscal 2006 are derived from our audited financial statements not included in this document.



|                                             |  |                                                 |            |   |                 |   |            |                 |  |                 |            |                 |   |            |  |   |           
|-------------------------------------------- |  | ----------------------------------------------- | ---------- | - | --------------- | - | ---------- | --------------- |  | --------------- | ---------- | --------------- | - | ---------- |  | - | ----------
|                                             |  | Fiscal Year Ended                              
|                                             |  | January 28,2006                                 |            |   | February 3,2007 |   |            | February 2,2008 |  | January 31,2009 |            | January 30,2010
|                                             |  | (in thousands, except share and per share data)
|Statement of Operations Data:                |  |                                                 |            |   |                 |   |            |                 |  |                 |            |                 |   |            |  |   |           
|Net sales                                    |  | $                                               | 205,589    |   |                 | $ | 298,177    |                 |  | $               | 381,416    |                 | $ | 408,669    |  | $ | 407,603   
|Cost of goods sold                           |  |                                                 | 133,047    |   |                 |   | 189,959    |                 |  |                 | 244,429    |                 |   | 274,134    |  |   | 272,865   
|                                             |  |                                                 |            |   |                 |   |            |                 |  |                 |            |                 |   |            |  |   |           
|Gross profit                                 |  |                                                 | 72,542     |   |                 |   | 108,218    |                 |  |                 | 136,987    |                 |   | 134,535    |  |   | 134,738   
|Selling, general and administrative expenses |  |                                                 | 52,494     |   |                 |   | 75,774     |                 |  |                 | 98,042     |                 |   | 109,927    |  |   | 122,003   
|                                             |  |                                                 |            |   |                 |   |            |                 |  |                 |            |                 |   |            |  |   |           
|Operating profit                             |  |                                                 | 20,048     |   |                 |   | 32,444     |                 |  |                 | 38,945     |                 |   | 24,608     |  |   | 12,735    
|Interest income                              |  |                                                 | 648        |   |                 |   | 1,178      |                 |  |                 | 1,722      |                 |   | 2,059      |  |   | 1,176     
|Other income (expense)                       |  |                                                 | (1         | ) |                 |   | (16        | )               |  |                 | 3          |                 |   | 36         |  |   | 96        
|                                             |  |                                                 |            |   |                 |   |            |                 |  |                 |            |                 |   |            |  |   |           
|Earnings before income taxes                 |  |                                                 | 20,695     |   |                 |   | 33,606     |                 |  |                 | 40,670     |                 |   | 26,703     |  |   | 14,007    
|Provision for income taxes                   |  |                                                 | 7,844      |   |                 |   | 12,750     |                 |  |                 | 15,344     |                 |   | 9,499      |  |   | 4,876     
|                                             |  |                                                 |            |   |                 |   |            |                 |  |                 |            |                 |   |            |  |   |           
|Net income                                   |  | $                                               | 12,851     |   |                 | $ | 20,856     |                 |  | $               | 25,326     |                 | $ | 17,204     |  | $ | 9,131     
|                                             |  |                                                 |            |   |                 |   |            |                 |  |                 |            |                 |   |            |  |   |           
|Net income per share:                        |  |                                                 |            |   |                 |   |            |                 |  |                 |            |                 |   |            |  |   |           
|Basic (1)                                    |  | $                                               | 0.50       |   |                 | $ | 0.76       |                 |  | $               | 0.89       |                 | $ | 0.59       |  | $ | 0.31      
|                                             |  |                                                 |            |   |                 |   |            |                 |  |                 |            |                 |   |            |  |   |           
|Diluted (1)                                  |  | $                                               | 0.47       |   |                 | $ | 0.73       |                 |  | $               | 0.86       |                 | $ | 0.58       |  | $ | 0.30      
|                                             |  |                                                 |            |   |                 |   |            |                 |  |                 |            |                 |   |            |  |   |           
|Weighted average shares outstanding:         |  |                                                 |            |   |                 |   |            |                 |  |                 |            |                 |   |            |  |   |           
|Basic (1)                                    |  |                                                 | 25,879,675 |   |                 |   | 27,542,891 |                 |  |                 | 28,608,818 |                 |   | 29,126,889 |  |   | 29,499,385
|Diluted (1)                                  |  |                                                 | 27,376,684 |   |                 |   | 28,703,037 |                 |  |                 | 29,322,337 |                 |   | 29,694,112 |  |   | 30,132,560



|(1) | Fiscal 2005 has been restated to reflect the 2 for 1 stock split that occurred in fiscal 2006 in the form of a share dividend.
|--- | ------------------------------------------------------------------------------------------------------------------------------



|                                                         |  |                   |         |                 |   |                 |  |                 |         |                 |   |         |  |   |        
|-------------------------------------------------------- |  | ----------------- | ------- | --------------- | - | --------------- |  | --------------- | ------- | --------------- | - | ------- |  | - | -------
|                                                         |  | Fiscal Year Ended
|                                                         |  | January 28,2006   |         | February 3,2007 |   | February 2,2008 |  | January 31,2009 |         | January 30,2010
|                                                         |  | (in thousands)   
|Balance Sheet Data:                                      |  |                   |         |                 |   |                 |  |                 |         |                 |   |         |  |   |        
|Cash, cash equivalents and current marketable securities |  | $                 | 43,001  |                 | $ | 51,977          |  | $               | 76,532  |                 | $ | 78,582  |  | $ | 108,051
|Working capital                                          |  |                   | 47,357  |                 |   | 54,929          |  |                 | 92,161  |                 |   | 112,092 |  |   | 134,875
|Total assets                                             |  |                   | 114,411 |                 |   | 167,294         |  |                 | 216,095 |                 |   | 233,349 |  |   | 260,265
|Total long term obligations                              |  |                   | 9,129   |                 |   | 12,910          |  |                 | 18,097  |                 |   | 24,177  |  |   | 27,802 
|Total shareholders equity                               |  |                   | 73,684  |                 |   | 104,812         |  |                 | 154,602 |                 |   | 177,951 |  |   | 192,676



24



---

|                                                      |  |                                                                 |         |   |                 |   |         |                 |  |   |                 |   |  |                 |           |   |  |   |           |  
|----------------------------------------------------- |  | --------------------------------------------------------------- | ------- | - | --------------- | - | ------- | --------------- |  | - | --------------- | - |  | --------------- | --------- | - |  | - | --------- | -
|                                                      |  | Fiscal Year Ended                                               |        
|                                                      |  | January 28,2006                                                 |         |   | February 3,2007 |   |         | February 2,2008 |  |   | January 31,2009 |   |  | January 30,2010 |          
|                                                      |  | (in thousands, except square footage and sales per square foot) |        
|Other Financial Data:                                 |  |                                                                 |         |   |                 |   |         |                 |  |   |                 |   |  |                 |           |   |  |   |           |  
|Gross margin percentage (1)                           |  |                                                                 | 35.3    | % |                 |   | 36.3    | %               |  |   | 35.9            | % |  |                 | 32.9      | % |  |   | 33.1      | %
|Capital expenditures                                  |  | $                                                               | 16,453  |   |                 | $ | 22,160  |                 |  | $ | 30,722          |   |  | $               | 28,349    |   |  | $ | 16,551    |  
|Depreciation and Amortization                         |  | $                                                               | 7,535   |   |                 | $ | 10,499  |                 |  | $ | 14,762          |   |  | $               | 19,470    |   |  | $ | 22,950    |  
|Store Data:                                           |  |                                                                 |         |   |                 |   |         |                 |  |   |                 |   |  |                 |           |   |  |   |           |  
|Number of stores open at end of period                |  |                                                                 | 174     |   |                 |   | 235     |                 |  |   | 285             |   |  |                 | 343       |   |  |   | 377       |  
|Comparable store sales increase (decrease) (2)        |  |                                                                 | 14.2    | % |                 |   | 14.5    | %               |  |   | 9.2             | % |  |                 | (6.5%     | ) |  |   | (10.0%    | )
|Net sales per store (3)                               |  | $                                                               | 1,299   |   |                 | $ | 1,389   |                 |  | $ | 1,405           |   |  | $               | 1,240     |   |  | $ | 1,081     |  
|Total square footage at end of period (4)             |  |                                                                 | 475,646 |   |                 |   | 667,337 |                 |  |   | 829,021         |   |  |                 | 1,004,868 |   |  |   | 1,107,121 |  
|Average square footage per store at end of period (5) |  |                                                                 | 2,718   |   |                 |   | 2,840   |                 |  |   | 2,909           |   |  |                 | 2,930     |   |  |   | 2,937     |  
|Net sales per square foot (6)(7)                      |  | $                                                               | 483     |   |                 | $ | 499     |                 |  | $ | 488             |   |  | $               | 424       |   |  | $ | 367       |  





|(1) | Gross margin percentage represents gross profit divided by net sales.
|--- | ---------------------------------------------------------------------



|(2) | Comparable store sales percentage changes are calculated by comparing comparable store sales for the applicable fiscal year to comparable store sales for the prior
fiscal year. Comparable store sales are based on net sales, and stores are considered comparable beginning on the first anniversary of their first day of operation. See Managements Discussion and Analysis of Financial Condition and
Results of OperationsGeneral for more information about how we compute comparable store sales. Comparable stores sales for fiscal years ended January 30, 2010, January 31, 2009, February 2, 2008 and
January 28, 2006 consisted of 52 weeks and February 3, 2007 consisted of 53 weeks, resulting in an extra week of sales in fiscal 2006. Comparable store sales include our ecommerce sales.
|--- | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



|(3) | Net sales per store represents net sales for the period divided by the average number of stores open during the period. For purposes of this
calculation, the average number of stores open during the period is equal to the sum of the number of stores open as of the end of each month during the period divided by the number of months in the period. Net sales per store excludes ecommerce
sales. Fiscal 2006 included an extra week of sales due to the addition of a 53rdweek.
|--- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



|(4) | Total square footage at end of period includes retail selling, storage and back office space.
|--- | ---------------------------------------------------------------------------------------------



|(5) | Average square footage per store at the end of a period is calculated on the basis of the total store square footage at end of period, including retail selling, storage
and back office space, of all stores open at the end of the period.
|--- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



|(6) | Net sales per square foot represents net sales, excluding ecommerce sales, for the period divided by the average square footage of stores open during the period. For
purposes of this calculation, the average square footage of stores open during the period is equal to the sum of the total square footage of the stores open as of the end of each month during the period divided by the number of months in the period.
This calculation excludes our ecommerce sales.
|--- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



|(7) | The fiscal years ended January 28, 2006, February 3, 2007 and February 2, 2008 have been restated to exclude sales related to our ecommerce sales.
|--- | --------------------------------------------------------------------------------------------------------------------------------------------------



|Item 7. | MANAGEMENTS DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
|------- | -------------------------------------------------------------------------------------

The following discussion and analysis of our financial condition and results of operations should be read in conjunction with our
consolidated financial statements and related notes included elsewhere in this document. This discussion contains forward-looking statements that involve risks and uncertainties. Our actual results could differ materially from those anticipated in
these forward-looking statements as a result of certain factors,



25



---

including those discussed in Item 1A Risk Factors. See the cautionary note regarding forward-looking statements set forth at the beginning of Part I of the Annual Report on Form 10-K.

Overview

We are a mall based specialty retailer of action sports related apparel, footwear, equipment and accessories operating under the Zumiez brand name. As of January 30, 2010, we operated 377 stores primarily located in shopping malls,
giving us a presence in 35 states. Our stores cater to young men and women between the ages of 12 and 24 who seek popular brands representing a lifestyle centered on activities that include skateboarding, surfing, snowboarding, BMX and motocross. We
support the action sports lifestyle and promote our brand through a multi-faceted marketing approach that is designed to integrate our brand image with our customers activities and interests. This approach, combined with our differentiated
merchandising strategy, store design, comprehensive training programs and passionate employees, allows us to provide an experience for our customers that we believe is consistent with their attitudes, fashion tastes and identities and is otherwise
unavailable in most malls.

Fiscal 2009A Review of This Past Year

Fiscal 2009 was a difficult year for Zumiez however, while the first two quarters of the year were abnormally challenging, the second half of
the year saw improvement in the U.S. economy. Historically, we have made the majority of our profits in the second half of the year due to the seasonal nature of our business, so as the recession pressures eased in the back half of fiscal 2009, our
sales and profits were better. As the economy improved, we saw traffic increases in our stores and less promotional activity from our competitors. The first six months of fiscal 2009 saw our same store sales decrease 17.2% and we had a diluted loss
per share of $0.16, a decrease of $0.30 from the first six months of fiscal 2008. The second half of fiscal 2009 saw a marked improvement relative to the first half and slight improvement over the second half of fiscal 2008. For the second half of
fiscal 2009, the six months ended January 30, 2010, our same store sales declined 4.7% and our diluted earnings per share increased $0.02 or 4.5%.

Fiscal 2010A Look At the Upcoming Year

We believe it is difficult to
gauge the long-term effects the recent global financial and economic crises will have on consumer spending, the prospects of an economic recovery, and what these factors will have on our financial performance. In the second half of fiscal 2009, we
began to see some encouraging trends, but our comparable store sales were negative and our earnings results were still below historical levels. Our current outlook remains cautious and overall we are planning the business conservatively in 2010,
however we will also be making some strategic investments that will enhance product placement, improve supply chain efficiencies and drive sales through multiple channels. While we expect these investments will benefit our financial performance
long-term, they should have a nominal impact in 2010. These investments will result in higher capital expenditures in 2010 compared to 2009; however, we expect to open fewer stores during the year. Our current forecast projects sustained working
capital similar to previous years, adequate cash and investments, no borrowings on our credit facility and positive cash flow from operations. Inventory levels per square foot should be in line with or slightly above 2009 levels. We believe our
earnings will increase in fiscal 2010 if our same store sales increase.

General

Net sales constitute gross sales net of estimated returns. Net sales include our in-store sales and our ecommerce sales, which includes
ecommerce shipping revenue. Information in this report with respect to comparable store sales, includes our ecommerce sales. Ecommerce sales were 1.0% of total net sales for fiscal 2005 through fiscal 2007, 1.5% for fiscal 2008 and 2.3% for fiscal
2009. Sales of gift cards are deferred and recognized when gift cards are redeemed. The amount of the gift card liability is determined taking into account



26



---

our estimate of the portion of gift cards that will not be redeemed or recovered (gift card breakage). Gift card breakage is recognized as revenue after 24 months, at which time the
likelihood of redemption is considered remote based on our historical redemption data.

We report comparable store
sales based on net sales beginning on the first anniversary of the first day of operation of a new store. Our comparable store sales also include our ecommerce sales. Changes in our comparable store sales between two periods are based on net
sales of stores which were in operation during both of the two periods being compared and, if a store is included in the calculation of comparable store sales for only a portion of one of the two periods being compared, then that store is included
in the calculation for only the comparable portion of the other period. Any change in square footage of an existing comparable store, including remodels, does not eliminate that store from inclusion in the calculation of comparable store sales.
There may be variations in the way in which some of our competitors and other apparel retailers calculate comparable or same store sales. As a result, data herein regarding our comparable store sales may not be comparable to similar data made
available by our competitors or other retailers.

Cost of sales consists of branded merchandise costs, and our private label
merchandise including design, sourcing, importing and inbound freight costs. Our cost of sales also includes shrinkage, certain promotional costs and buying, occupancy and distribution and warehousing costs. This may not be comparable to the way in
which our competitors or other retailers compute their cost of goods sold. We do receive insignificant amounts of cash consideration from vendors which have been reported as a reduction of expenses or inventory on hand, as the amounts are
reimbursements of specific, incremental and identifiable costs of selling the vendors products.

With respect to the
freight component of our ecommerce sales, we arrange and pay the freight for our customers and bill them for this service. Such amounts billed are included in revenue and the related freight cost is charged to cost of goods sold.

Selling, general and administrative expenses consist primarily of store personnel wages and benefits, administrative staff and
infrastructure expenses, out-bound freight, store supplies, depreciation on leasehold improvements at our home office and stores, facility expenses, and training, advertising and marketing costs. Credit card fees, insurance, public company expenses,
legal expenses and other miscellaneous operating costs are also included in selling, general and administrative expenses. This may not be comparable to the way in which our competitors or other retailers compute their selling, general and
administrative expenses. We expect that our selling, general and administrative expenses will, as described below, increase in future periods due in part to increased expenses associated with opening new stores.

Our success is largely dependent upon our ability to anticipate, identify and respond to the fashion tastes of our customers and to provide
merchandise that satisfies customer demands. Any inability to provide appropriate merchandise in sufficient quantities in a timely manner could have a material adverse effect on our business, operating results and financial condition.

Key Performance Indicators

Our management evaluates the following items, which we consider key performance indicators, in assessing our performance:

Comparable store sales. As previously described in detail under the caption General, comparable store sales provide a measure of sales growth for stores open at least one year over the comparable prior year period.

Our management considers comparable store sales to be an important indicator of our current performance. Comparable store
sales results are important to achieve leveraging of our costs, including store payroll, store supplies and rent. Comparable store sales also have a direct impact on our total net sales, cash and working capital.



27



---

Gross profit. Gross profit measures whether we are optimizing the price and inventory
levels of our merchandise. Gross profit is the difference between net sales and cost of sales. Any inability to obtain acceptable levels of initial markups or any significant increase in our use of markdowns could have an adverse effect on our gross
profit and results of operations.

Operating profit.We view operating profit as a key indicator of our success. The
key drivers of operating income are comparable store sales, gross profit, our ability to control selling, general and administrative expenses, and our level of capital expenditures affecting depreciation expense.

Store productivity.Store productivity, including net sales per average square foot, average unit retail price, the number of
transactions per store, dollars per transaction, the number of units sold per store and the number of units per transaction, is evaluated by our management in assessing our operational performance. In addition, we review our stores operating income
as a measure of their profitability.

Results of Operations

The following table presents, for the periods indicated, selected items in the consolidated statements of operations as a percent of net
sales:



|                                             |  |                   |   |  |                 |   |  |                 |  
|-------------------------------------------- |  | ----------------- | - |  | --------------- | - |  | --------------- | -
|                                             |  | Fiscal Year Ended |  
|                                             |  | February 2,2008   |   |  | January 31,2009 |   |  | January 30,2010 |  
|Net sales                                    |  | 100.0             | % |  | 100.0           | % |  | 100.0           | %
|Cost of goods sold                           |  | 64.1              | % |  | 67.1            | % |  | 66.9            | %
|                                             |  |                   |   |  |                 |   |  |                 |  
|Gross margin                                 |  | 35.9              | % |  | 32.9            | % |  | 33.1            | %
|Selling, general and administrative expenses |  | 25.7              | % |  | 26.9            | % |  | 30.0            | %
|                                             |  |                   |   |  |                 |   |  |                 |  
|Operating profit                             |  | 10.2              | % |  | 6.0             | % |  | 3.1             | %
|Interest income                              |  | 0.4               | % |  | 0.5             | % |  | 0.3             | %
|                                             |  |                   |   |  |                 |   |  |                 |  
|Earnings before income taxes                 |  | 10.6              | % |  | 6.5             | % |  | 3.4             | %
|Provision for income taxes                   |  | 4.0               | % |  | 2.3             | % |  | 1.2             | %
|                                             |  |                   |   |  |                 |   |  |                 |  
|Net income                                   |  | 6.6               | % |  | 4.2             | % |  | 2.2             | %
|                                             |  |                   |   |  |                 |   |  |                 |  

Fiscal 2009 Results Compared With Fiscal 2008

Net Income

Net income in fiscal 2009 was $9.1 million, or $0.30 per
diluted share, compared with $17.2 million, or $0.58 per diluted share, in fiscal 2008, a decrease of 46.9%. The decrease in net income was driven by the deleveraging effect of increased selling, general and administrative expenses (SG&A) on a
decrease in net sales, partially offset by an improvement in gross profit as a percent of sales. Our effective income tax rate in fiscal 2009 was 34.8% compared to 35.6% in fiscal 2008.

Net Sales

Net sales in fiscal 2009 decreased 0.3% to $407.6
million. The decrease reflected a comparable store sales decline of 10.0% in the 52-week period ended January 30, 2010, mostly offset by the net addition of 34 new stores in fiscal 2009 and a full year of sales from the 58 stores opened in
fiscal 2008.

Geographically our stores west of Texas, which account for 54% of our comparable store sales, declined by 12.4%,
while our comparable store sales in the Northeast, Midwest and South decreased 9.0% combined. The decline in comparable store sales was driven by a decrease in comparable store transactions and all merchandise



28



---

categories experienced comparable store sales declines except footwear. For information as to how we define comparable stores, see General above.

The decrease in total net sales was due to a decline in net sales from comparable stores of approximately $40.5 million, mostly offset by an
increase in non-comparable store sales of approximately $39.4 million. The increase in non-comparable store net sales was primarily due to the opening of 36 new stores in fiscal 2009.

Gross Profit

Gross profit was $134.7 million in fiscal 2009
compared to $134.5 million in fiscal 2008, an increase of $0.2 million or 0.2%. As a percent of net sales, gross profit increased 0.2 percentage points in fiscal 2009 to 33.1% from 32.9% in fiscal 2008. The increase was primarily due to product
margin improvement of 140 basis points and 20 basis points from supply chain efficiencies, largely offset by a store occupancy increase of 140 basis points. Store occupancy is largely a fixed cost for which we have a minimal ability to lower. Store
occupancy costs increased as a percent to sales primarily due to a 10.0% same store sales decline.

Selling, General and Administrative
Expenses

SG&A was $122.0 million in fiscal 2009 compared to $109.9 million in fiscal 2008, an increase of $12.1
million or 11.0%. SG&A as a percent of sales increased by 310 basis points in fiscal 2009 to 30.0% compared to 26.9% in fiscal 2008. The primary contributors to this increase were a 180 basis points increase for expenses associated with the
opening of 36 new stores, 40 basis points related to impairment charges on 21 stores, and legal settlement costs contributing 30 basis points. New stores generally open with lower revenues than stores that have been open greater than one year, but a
majority of new store operating costs are not meaningfully lower than stores greater than one year old. As a result, these stores contribute to higher SG&A as a percent to sales.

Fiscal 2008 Results Compared With Fiscal 2007

Net Income

Fiscal 2008 net income was $17.2 million, or $0.58 per diluted share, compared with approximately $25.3 million, or $0.86 per diluted share
in fiscal 2007. The decrease in net income was due to a decline in gross profit on increased sales and SG&A expenses which increased more, as a percent of sales, for the 52 weeks ended January 31, 2009. Our effective income tax rate was
35.6% in fiscal 2008 compared to 37.7% in fiscal 2007.

Net Sales

Net sales increased to $408.7 million for fiscal 2008 from $381.4 million for fiscal 2007, an increase of $27.3 million, or 7.1%. The
increase resulted primarily from the addition of 58 new stores during fiscal 2008, a full year of net sales from new stores added in fiscal 2007 partially offset by a 6.5% comparable store sales decrease.

Our stores west of Texas, which accounted for 58% of our comparable store sales, declined by 11%. The main driver of the decline in
comparable store sales was a decrease in comparable store transactions and, to a lesser extent, dollars spent per transaction. The decline in comparable store sales was driven by a decrease in comparable store transactions and all merchandise
categories experienced comparable store sales declines except footwear. For information as to how we define comparable stores, see General above.

The increase in total net sales was due to an increase in net sales from non-comparable stores of approximately $52.2 million partially offset by a decline in comparable store sales of approximately $24.9
million. The increase in net sales from non-comparable stores was primarily due to the opening of 58 new stores in fiscal 2008.



29



---

Gross Profit

Gross profit for fiscal 2008 was $134.5 million compared with $137.0 million for fiscal 2007, a decrease of $2.5 million, or 1.8%. As a percentage of net sales, gross profit decreased 3.0% to 32.9% in
fiscal 2008 from 35.9% in fiscal 2007. The decrease in gross profit as a percentage of net sales was driven primarily by store occupancy costs growing at a faster rate than sales (worth 140 basis points), and lower product margins of 160 basis
points primarily due to apparel, which is about 50% of our sales.

Selling, General and Administrative Expenses

SG&A expenses in fiscal 2008 were $109.9 million compared with $98.0 million in fiscal 2007, an increase of $11.9 million, or 12.1%. As a
percentage of net sales, SG&A expenses increased 120 basis points to 26.9% in fiscal 2008 from 25.7% in fiscal 2007. This increase was the result of costs associated with operating new stores, primarily store wages and depreciation, as well as
increases in infrastructure and administrative staff to support our growth, partially offset by a decrease in stock-based and incentive compensation expenses.

Seasonality and Quarterly Results

As is the case with many retailers of
apparel and related merchandise, our business is subject to seasonal influences. As a result, we have historically experienced and expect to continue to experience seasonal and quarterly fluctuations in our net sales and operating results. Our net
sales and operating results are typically lower in the first and second quarters of our fiscal year, while the winter holiday and back-to-school periods historically have accounted for the largest percentage of our annual net sales. Quarterly
results of operations may also fluctuate significantly as a result of a variety of factors, including the timing of store openings and the relative proportion of our new stores to mature stores, fashion trends and changes in consumer preferences,
calendar shifts of holiday or seasonal periods, changes in merchandise mix, timing of promotional events, general economic conditions, competition and weather conditions.

The following table sets forth selected unaudited quarterly consolidated statements of operations data for the last two recent years. The unaudited quarterly information has been prepared on a basis
consistent with the audited consolidated financial statements included elsewhere herein and includes all adjustments that we consider necessary for a fair presentation of the information shown. This information should be read in conjunction with our
audited consolidated financial statements and the notes thereto. The operating results for any fiscal quarter are not indicative of the operating results for a full fiscal year or for any future period and there can be no assurance that any trend
reflected in such results will continue in the future.



|                                           |  |                                       |        |   |                                    |   |        |              |  |   |               |   |  |              |         |   |               |   |        |              |  |   |               |   |  |   |         |   |  |   |         |  
|------------------------------------------ |  | ------------------------------------- | ------ | - | ---------------------------------- | - | ------ | ------------ |  | - | ------------- | - |  | ------------ | ------- | - | ------------- | - | ------ | ------------ |  | - | ------------- | - |  | - | ------- | - |  | - | ------- | -
|                                           |  | Fiscal Year Ended January 31, 2009    |        |   | Fiscal Year Ended January 30, 2010 |  
|                                           |  | FirstQuarter                          |        |   | SecondQuarter                      |   |        | ThirdQuarter |  |   | FourthQuarter |   |  | FirstQuarter |         |   | SecondQuarter |   |        | ThirdQuarter |  |   | FourthQuarter |  
|                                           |  | (in thousands, except per share data) |       
|Net sales                                  |  | $                                     | 78,702 |   |                                    | $ | 92,258 |              |  | $ | 112,245       |   |  | $            | 125,464 |   |               | $ | 76,808 |              |  | $ | 85,170        |   |  | $ | 113,192 |   |  | $ | 132,433 |  
|Gross profit                               |  | $                                     | 24,560 |   |                                    | $ | 30,103 |              |  | $ | 39,263        |   |  | $            | 40,609  |   |               | $ | 21,900 |              |  | $ | 24,644        |   |  | $ | 40,099  |   |  | $ | 48,095  |  
|Operating profit (loss)                    |  | $                                     | 1,626  |   |                                    | $ | 3,912  |              |  | $ | 10,384        |   |  | $            | 8,686   |   |               | $ | (3,438 | )            |  | $ | (5,226        | ) |  | $ | 8,357   |   |  | $ | 13,042  |  
|Net income (loss)                          |  | $                                     | 1,362  |   |                                    | $ | 2,727  |              |  | $ | 6,818         |   |  | $            | 6,297   |   |               | $ | (1,658 | )            |  | $ | (3,085        | ) |  | $ | 5,073   |   |  | $ | 8,801   |  
|Basic net (loss) income per share          |  | $                                     | 0.05   |   |                                    | $ | 0.09   |              |  | $ | 0.23          |   |  | $            | 0.22    |   |               | $ | (0.06  | )            |  | $ | (0.10         | ) |  | $ | 0.17    |   |  | $ | 0.30    |  
|Diluted net (loss) income per share        |  | $                                     | 0.05   |   |                                    | $ | 0.09   |              |  | $ | 0.23          |   |  | $            | 0.21    |   |               | $ | (0.06  | )            |  | $ | (0.10         | ) |  | $ | 0.17    |   |  | $ | 0.29    |  
|Number of stores open end of period        |  |                                       | 306    |   |                                    |   | 324    |              |  |   | 340           |   |  |              | 343     |   |               |   | 358    |              |  |   | 369           |   |  |   | 378     |   |  |   | 377     |  
|Comparable store sales increase (decrease) |  |                                       | (0. 8% | ) |                                    |   | (1.7%  | )            |  |   | (5.8%         | ) |  |              | (13.4%  | ) |               |   | (15.3% | )            |  |   | (18.8%        | ) |  |   | (8.0%   | ) |  |   | (1.7%   | )

Liquidity and Capital Resources

Our primary uses of cash are for capital investments, inventory, store remodeling, store fixtures and ongoing infrastructure
improvements such as technology enhancements and distribution capabilities. Historically, our main sources of liquidity have been cash flows from operations.



30



---

The significant components of our working capital are inventory and liquid assets such as
cash, marketable securities and receivables, reduced by accounts payable and accrued expenses. Our working capital position benefits from the fact that we generally collect cash from sales to customers the same day or within several days of the
related sale, while we typically have longer payment terms with our vendors.

As of January 30, 2010, we held one $1.0
million Auction Rate Security valued at $0.9 million, net of approximately $0.1 million temporary impairment charge. The $1.0 million security failed to sell at its scheduled auction in March 2009. The interest rate for the security reset to a
prescribed tax-free rate of 1.16%. We previously held another $1.0 million auction rate security that was redeemed at par in May 2009. We currently do not intend to hold the security beyond the next auction date and will try to sell this security
when the auction date comes up in March 2010. However, uncertainties in the credit markets this fiscal year have prevented us and other investors from liquidating holdings of auction rate securities in auctions for these securities because the
amount of securities submitted for sale has exceeded the amount of purchase orders. If the March 2010 auction fails, we plan to hold the security until the next auction date and the security coupon rate will reset to a prescribed failure
rate. An unsuccessful auction could result in our holding the security beyond the next scheduled auction reset date if a secondary market does not develop; therefore, limiting the short-term liquidity of the investment. The security has been
classified in long term assets on our consolidated balances sheet as of January 30, 2010 and January 31, 2009.

Fiscal 2009 Cash Flow Summary

We ended fiscal 2009 with approximately $108.1 million of cash and cash
equivalents and short-term investments, compared with approximately $78.6 million at the end of fiscal 2008. Working capital, the excess of current assets over current liabilities, was $134.9 at the end of fiscal 2009, up 20% from approximately
$112.1 million at the end of fiscal 2008. The increase in cash, cash equivalents and short-term investments and working capital were due primarily to the reduced cash out-flow from opening 22 fewer stores in fiscal 2009 and increased cash flow from
operations.

Our capital requirements include construction and fixture costs related to the opening of new stores and
remodeling expenditures for existing stores. Future capital requirements will depend on many factors, including the pace of new store openings, the availability of suitable locations for new stores, and the nature of arrangements negotiated with
landlords. In that regard, our net investment to open a new store has varied significantly in the past due to a number of factors, including the geographic location and size of the new store, and is likely to vary significantly in the future. During
fiscal 2009, we spent approximately $16.6 million on capital expenditures, a majority of which related to leasehold improvements and fixtures for the 36 new stores we opened in fiscal 2009, and a smaller amount related to information technology
projects.

The following table summarizes our cash flows from operating, investing and financing activities for each of the
past three fiscal years (in thousands).



|                                                 |  |                   |         |   |                 |   |         |                 |  |   |         |  
|------------------------------------------------ |  | ----------------- | ------- | - | --------------- | - | ------- | --------------- |  | - | ------- | -
|                                                 |  | Fiscal Year Ended |        
|                                                 |  | February 2,2008   |         |   | January 31,2009 |   |         | January 30,2010 | 
|Total cash provided by (used in)                 |  |                   |         |   |                 |   |         |                 |  |   |         |  
|Operating activities                             |  | $                 | 34,286  |   |                 | $ | 38,337  |                 |  | $ | 45,116  |  
|Investing activities                             |  |                   | (51,220 | ) |                 |   | (11,943 | )               |  |   | (56,683 | )
|Financing activities                             |  |                   | 20,718  |   |                 |   | (5,282  | )               |  |   | 1,460   |  
|                                                 |  |                   |         |   |                 |   |         |                 |  |   |         |  
|Increase (decrease) in cash and cash equivalents |  | $                 | 3,784   |   |                 | $ | 21,112  |                 |  | $ | (10,107 | )
|                                                 |  |                   |         |   |                 |   |         |                 |  |   |         |  



31



---

Operating Activities

Net cash provided by operating activities increased by $6.8 million from $38.3 million in fiscal 2008 to $45.1 million in fiscal 2009. The
increase was primarily due to an increase in accounts payable, income taxes payable and cash flow resulting from decreased inventory, partially offset by a decrease in net income in fiscal 2009 compared to 2008. Net cash provided by operating
activities for fiscal 2008 was $38.3 million compared to $34.3 million for fiscal 2007. The increase was primarily due to the change in the effect of the tax benefit from stock option exercises from fiscal 2007 to 2008, partially offset by a
decrease in net income.

Investing Activities

Net cash used in investing activities was $56.7 million in fiscal 2009 primarily related to capital expenditures for new store openings and existing store renovations of $16.6 million and by net purchases
of marketable securities of $40.1 million. Net cash used in investing activities was $11.9 million in fiscal 2008 primarily related to capital expenditures for new store openings and existing store renovations of $28.3 million partially offset by
net sales of marketable securities of $16.4 million. Net cash used in investing activities was $51.2 million in fiscal 2007 primarily related to capital expenditures for new store openings and existing store renovations of $30.7 million and net
purchases of marketable securities of $20.5 million.

Financing Activities

Net cash provided by financing activities in fiscal 2009 was $1.5 million related to proceeds from stock option exercise and the associated
tax benefits. Net cash used in financing activities in fiscal 2008 was $5.3 million primarily related to short-term use of bank funds partially offset by proceeds from stock option exercise and associated tax benefits. Net cash provided by financing
activities in the fiscal 2007 was $20.7 million, primarily related to proceeds from stock option exercise and associated tax benefits.

Sources of Liquidity

Our most significant sources of liquidity continue to be funds generated by operating
activities, available cash and cash equivalents, and short-term investments. We expect these sources of liquidity and available borrowings under our revolving credit facility will be sufficient to meet our foreseeable cash requirements for
operations and planned capital expenditures for at least the next twelve months. Beyond this time frame, if cash flows from operations and borrowings under our revolving credit facility are not sufficient to meet our capital requirements, then we
will be required to obtain additional equity or debt financing in the future. However, there can be no assurance that equity or debt financing will be available to us when we need it or, if available, that the terms will be satisfactory to us and
not dilutive to our then-current shareholders.

On June 10, 2009, we renewed and amended our secured credit agreement
with Wells Fargo HSBC Trade Bank, N.A., and the prior facility agreement was terminated. The credit agreement provides us with a secured revolving credit facility until September 1, 2011 of up to $25.0 million. The secured revolving credit
facility provides for the issuance of a standby letter of credit in an amount not to exceed $5.0 million outstanding at any time and with a term not to exceed 365 days. The commercial line of credit provides for the issuance of a commercial letter
of credit in an amount not to exceed $10.0 million and with terms not to exceed 120 days. The amount of borrowings available at any time under our secured revolving credit facility is reduced by the amount of standby and commercial letters of credit
outstanding at that time. There were no outstanding borrowings under the secured revolving credit facility at January 30, 2010 or January 31, 2009. The Company had open commercial letters of credit outstanding under our secured revolving
credit facility of $0.6 million at January 30, 2010 and approximately $0.3 million at January 31, 2009. The secured revolving credit facility bears interest at the Daily One Month LIBOR rate plus 1.00%. The credit agreement contains a
number of restrictions and covenants that generally limit our ability to, among other things, (1) incur additional debt, (2) undergo a change in ownership and (3) enter into certain transactions. The credit agreement also contains
financial covenants that require us to meet certain specified financial tests and ratios, including, a maximum net loss not to exceed $10.0



32



---

million after taxes on a trailing four-quarter basis provided, that, there shall be added to net income all charges for impairment of goodwill and store assets not to exceed $5.0 million in
aggregate, and a minimum quick ratio of 1.25. The quick ratio is defined as our cash and near cash equivalents plus certain defined receivables divided by the outstanding borrowings. All of our personal property, including, among other things, our
inventory, equipment and fixtures, has been pledged to secure our obligations under the credit agreement. We must also provide financial information and statements to our lender. We were in compliance with all such covenants at January 30,
2010.

Capital Expenditures

Our capital expenditures for fiscal 2009 were $16.6 million including the opening of 36 new stores and 7 remodeled stores at a cost of $14.8 million, and $1.8 million in information technology
projects and other improvements.

Fiscal 2008 expenditures included $27.1 million related to investment in 58 new stores and 8
remodeled stores. Additionally, we continued to support our infrastructure growth by investing $1.2 million in information technology projects and other improvements.

In upcoming fiscal 2010, we expect to spend approximately $26.0 million to $28.0 million on capital expenditures, a majority of which will relate to leasehold improvements and fixtures for the 25 new
stores we plan to open in fiscal 2010, and the acquisition costs of our new distribution center in Corona, California. There can be no assurance that the number of stores that we actually open in fiscal 2010 will not be different from the number of
stores we plan to open, or that actual fiscal 2010 capital expenditures will not differ from this expected amount.

Contractual Obligations
and Commercial Commitments

There were no material changes outside the ordinary course of business in our contractual
obligations during the fiscal year ended January 30, 2010. Our operating lease obligations are not recognized as liabilities in the financial statements. The following table summarizes the total amount of future payments (in thousands) due
under certain of our contractual obligations as of January 30, 2010:



|                            |  |       |         |                 |   |           |  |           |        |                  |   |        |  |   |        
|--------------------------- |  | ----- | ------- | --------------- | - | --------- |  | --------- | ------ | ---------------- | - | ------ |  | - | -------
|Contractual Obligations     |  | Total |         | Less than1 Year |   | 1-3 Years |  | 3-5 Years |        | More than5 Years
|Operating Lease Obligations |  | $     | 321,166 |                 | $ | 41,584    |  | $         | 82,299 |                  | $ | 78,433 |  | $ | 118,850
|Purchase Obligations        |  |       | 46,937  |                 |   | 46,937    |  |           |       |                  |   |       |  |   |       
|Letters of Credit           |  |       | 576     |                 |   | 576       |  |           |       |                  |   |       |  |   |       
|                            |  |       |         |                 |   |           |  |           |        |                  |   |        |  |   |        
|                            |  | $     | 368,679 |                 | $ | 89,097    |  | $         | 82,299 |                  | $ | 78,433 |  | $ | 118,850
|                            |  |       |         |                 |   |           |  |           |        |                  |   |        |  |   |        

We occupy our retail stores and combined home office
and distribution center under operating leases generally with terms of five to ten years. Some of our leases have early cancellation clauses, which permit the lease to be terminated by us if certain sales levels are not met in specific periods. Some
leases contain renewal options for periods ranging from one to five years under substantially the same terms and conditions as the original leases. In addition to future minimum lease payments, substantially all of our store leases provide for
additional rental payments (or percentage rent) if sales at the respective stores exceed specified levels, as well as the payment of common area maintenance charges and real estate taxes unless guaranteed in the lease agreement. Amounts
in the above table do not include percentage rent, common area maintenance charges or real estate taxes unless these costs are fixed and determinable. Most of our lease agreements have defined escalating rent provisions, which we have straight-lined
over the term of the lease, including any lease renewals deemed to be probable. For certain locations, we receive cash tenant allowances and we have reported these amounts as a deferred liability that is amortized to rent expense over the term of
the lease, including any lease renewals deemed to be probable. Rent expense, including common area maintenance and other occupancy costs, was $58.0 million, $52.9 million and $43.5 million for fiscal 2009, 2007 and 2008.



33



---

At January 30, 2010, we had outstanding purchase orders to acquire merchandise from
vendors for approximately $47.0 million. We have an option to cancel these commitments with no notice prior to shipment, except for private label purchase orders. At January 30, 2010, we had approximately $0.6 million of letters of credit
outstanding.

Off-Balance Sheet Obligations

Our only off-balance sheet contractual obligations and commercial commitments as of January 30, 2010 related to operating lease obligations and letters of credit. We have excluded these items from
our balance sheet in accordance with generally accepted accounting principles GAAP. We presently do not have any non-cancelable inventory purchase commitments, except purchase orders for private label merchandise. At January 30,
2010, we had outstanding purchase orders to acquire merchandise from vendors for approximately $47.0 million. These purchases are expected to be financed by cash flows from operations. We have an option to cancel these commitments with no notice
prior to shipment except for our private label purchase orders. At January 30, 2010, we had approximately $0.6 million of letters of credit outstanding under our revolving credit facility. At January 30, 2010, we were committed to property
owners for operating lease obligations in the approximate amount of $321.2 million. Most of our leases contain cancellation or kick-out clauses in our favor that relieve us from any future obligation under a lease if specified sales levels are not
achieved by a specific date.

Impact of Inflation

We do not believe that inflation has had a material impact on our net sales or operating results for the past three fiscal years. There can be no assurance that our business will not be affected by
inflation in the future.

Quantitative and Qualitative Disclosures About Market Risk

See discussion in Item 7AQuantitative and Qualitative Disclosures About Market Risk.

Critical Accounting Estimates

Our consolidated financial statements are prepared in accordance with GAAP. In connection with the preparation of our consolidated financial statements, we are required to make assumptions and estimates about future events, and apply
judgments that affect the reported amounts of assets, liabilities, revenue, expenses and the related disclosures. We base our assumptions, estimates and judgments on historical experience, current trends and other factors that management believes to
be relevant at the time our consolidated financial statements are prepared. On a regular basis, we review the accounting policies, assumptions, estimates and judgments to ensure that our consolidated financial statements are presented fairly and in
accordance with GAAP. However, because future events and their effects cannot be determined with certainty, actual results could differ from our assumptions and estimates, and such differences could be material.

Our significant accounting policies are discussed in Note 2, Summary of Significant Accounting Policies, of the Notes to Consolidated
Financial Statements, included in Part IV Item 15, Exhibits and Consolidated Financial Statements, of this Annual Report on Form 10-K. We believe that the following accounting estimates are the most critical to aid in fully
understanding and evaluating our reported financial results, and they require our most difficult, subjective or complex judgments, resulting from the need to make estimates about the effect of matters that are inherently uncertain.



34



---

|                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |  | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |  | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|Description                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 |  | Judgments and Uncertainties                                                                                                                                                                                                                                                                                                                                                                                                                                                                   |  | Effect If Actual Results DifferFrom Assumptions                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
|                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
|Revenue Recognition                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
|                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
|We recognize revenue upon purchase by customers at our retail store locations or upon shipment for orders placed through our website as
both title and risk of loss have transferred. Revenue is recorded net of estimated and actual sales returns and deductions for coupon redemptions and other promotions. 
Revenue is not recorded on sale of gift cards. A current liability is recorded upon sale, and revenue is recognized when the gift card is redeemed for
merchandise. The amount of the gift card liability is determined taking into account our estimate of the portion of gift cards that will not be redeemed or recovered (gift card breakage). Gift card breakage is recognized as revenue after
24 months, at which time the likelihood of redemption is considered remote based on our historical redemption data. |  | Our revenue recognition accounting methodology contains uncertainties because it requires management to make assumptions regarding future sales returns and the amount and timing of
gift cards projected to be redeemed by gift card recipients. Our estimate of the amount and timing of sales returns and gift cards to be redeemed is based primarily on historical transaction experience.                                                                                               |  | We have not made any material changes in the accounting methodology used to measure sales returns or recognize revenue for our gift card
program during the past three fiscal years.  We do not believe there is a
reasonable likelihood that there will be a material change in the future estimates or assumptions we use to recognize revenue However, if actual results are not consistent with our estimates or assumptions, we may be exposed to losses or gains that
could be material.  A 10% change in our sales return reserve at January 30,
2010, would have affected net income by approximately $19,000 in fiscal 2009.  A 10% change in our unredeemed gift card breakage life at January 30, 2010, would have affected net income by up to $310,000 in fiscal 2009.
|                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
|Valuation of Merchandise Inventories                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
|                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
|We value our inventory at the lower of cost or fair market value through the establishment of write-down and inventory loss reserves.  Our write-down reserve represents the excess of the carrying value,
typically average cost, over the amount we expect to realize from the ultimate sales or other disposal of the inventory. Write-downs establish a new cost basis for our inventory. Subsequent changes in facts or circumstances do not result in the
restoration of previously recorded write-downs or an increase in that newly established cost basis.  Our inventory loss reserve represents anticipated physical inventory losses (shrinkage reserve) that have occurred since the last physical inventory dates. Each quarter, we reserve for
anticipated physical inventory losses on an aggregate basis.                |  | Our write-down reserve contains uncertainties because the calculation requires management to make assumptions based on the current rate
of sales, the age of inventory and other factors.  Our inventory loss
reserve contains uncertainties because the calculation requires management to make assumptions and to apply judgment regarding a number of factors, including historical percentages that can be affected by changes in merchandise mix and changes in
actual shrinkage trends. |  | We do not believe there is a reasonable likelihood that there will be a material change in the future estimates or assumptions we use to
calculate our inventory reserves. However, if actual results are not consistent with our estimates and assumptions, we may be exposed to losses or gains that could be material.  A 10% decrease in ultimate sales price at January 30, 2010, would have affected net
income by approximately $200,200 in fiscal 2009.  A 10% difference in
actual physical inventory shrinkage reserved at January 30, 2010, would have affected net income by approximately $209,000 in fiscal 2009.                                                                                                                                                    



35



---

|                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |  | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |  | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|Description                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                |  | Judgments and Uncertainties                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 |  | Effect If Actual Results DifferFrom Assumptions                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
|                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
|Long-Lived Assets Impairment                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
|                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
|We review the carrying value of our leasehold improvements and equipment for impairment whenever events or changes in circumstances
indicate that the carrying value of such asset may not be recoverable.  Recoverability of assets to be held and used is determined by a comparison of the carrying amount of an asset to future undiscounted net cash flows expected to be generated by the asset. If such assets are considered impaired, the
impairment recognized is measured by comparing projected individual store discounted cash flow to the asset carrying values. Declines in projected store cash flow could result in the impairment of assets. The actual economic lives of these assets
may be different than our estimated useful lives, thereby resulting in a different carrying value. These evaluations could result in a change in the depreciable lives of those assets and therefore our depreciation expense in future
periods. |  | Our impairment loss calculations contain uncertainties because they require management to make assumptions and to apply judgment to estimate future cash flows and asset fair values,
including forecasting future sales, gross profit and operating expenses and selecting the discount rate that reflects the risk inherent in future cash flows.                                                                                                                                                                                                                                                                                                         |  | We do not believe there is a reasonable likelihood that there will be a material change in the estimates or assumptions we use to calculate long-lived asset impairment losses.
However, if actual results are not consistent with our estimates and assumptions, our operating results could be adversely affected.                                                                                                                                                                                                                                                                        
|                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
|Goodwill                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
|                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
|We evaluate goodwill for impairment annually and when an event occurs or circumstances change to suggest that the carrying value may not
be recoverable. We complete our impairment evaluation by performing internal valuation analyses, considering other publicly available market information, and where appropriate by use of an independent valuation firm.  We test goodwill for impairment by first comparing the carrying value of net assets to
the fair value of the related operations. If the fair value is determined to be less than carrying value, a second step is performed to compute the amount of impairment. We estimate fair value using discounted cash flows of reporting
units.                                                                                                                                                                                                                                                 |  | Forecasts of future cash flow are based on our best estimate of future net sales and operating expenses. These types of analyses contain uncertainties because they require
management to make assumptions and to apply judgment to estimate economic factors and the profitability of future business operations.                                                                                                                                                                                                                                                                                                                                          |  | We have not made any material changes in our impairment loss assessment methodology during the past three fiscal years.  We do not believe there is a reasonable likelihood that there will be a material change
in the future estimates or assumptions we use to test for impairment losses on goodwill. However, if actual results are not consistent with our estimates or assumptions, we may be exposed to an impairment charge that could be material.  A 10% decrease in the fair value of the Company as of January 30, 2010 would have no
impact on the carrying value of goodwill.
|                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
|Asset Retirement Obligations                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
|                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
|An asset retirement obligation (ARO) represents a legal obligation associated with the retirement of a tangible long-lived asset that is incurred upon the acquisition, construction,
development, or normal operation of that long-lived asset. Our AROs are primarily associated with leasehold improvements, which, at the end of a lease, we are contractually obligated to remove in order to comply with certain lease agreements.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  |  | The ARO is recorded in leasehold improvements and equipment and other current and long-term liabilities in the consolidated balance
sheet at January 30, 2010 and will be subsequently adjusted for changes in fair value. The associated estimated asset retirement costs are capitalized as part of the carrying amount of the long-lived asset and depreciated over its useful
life.  The ARO recorded contains uncertainties because management is
required to make assumptions and judgments to estimate the costs associated with closing a store, the timing of future estimated costs to a store and the credit risk and interest rate assumptions. |  | We do not believe there is a reasonable likelihood that there will be a material change in the estimates or assumptions we use to
calculate our AROs. However, if actual results are not consistent with our estimates or assumptions, we may be exposed to losses or gains that could be significant.  A 10% change in our estimated ARO liability at January 30, 2010, would have affected net
income by approximately $48,000.                                                                                                                                                          



36



---

|                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |  | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|Description                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            |  | Judgments and Uncertainties                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       |  | Effect If Actual Results DifferFrom Assumptions                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
|                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
|Stock-Based Compensation                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
|                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
|We maintain a 2005 Equity Incentive Plan under which non-qualified stock options and restricted stock have been granted to employees and
non-employee directors.  In determining the fair value of our share-based
issuances, we use the Black-Scholes option pricing model, which requires management to apply judgment and make assumptions to determine the fair value of our awards.  We determine the fair value of our restricted stock awards based on the closing market price of our stock on the grant date. |  | The calculation of stock-based compensation requires management to make assumptions and to apply judgment to determine the fair value of our awards. These assumptions and judgments
include estimating the inputs to the Black Scholes option pricing model, future employee turnover rates and future employee stock option exercise behaviors. Changes in these assumptions can materially affect the fair value estimate.                                                                                                                                                                                                                                                                     |  | We do not believe there is a reasonable likelihood there will be a material change in the future estimates or assumptions we use to
determine stock-based compensation expense. However, if actual results are not consistent with our estimates or assumptions, we may be exposed to changes in stock-based compensation expense that could be material.  A 10% change in our stock-based compensation expense for the year ended January 30,
2010, would have affected net income by approximately $271,000 in fiscal 2009.
|                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
|Accounting for Income Taxes                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
|                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
|As part of the process of preparing the financial statements, income taxes are estimated for each of the jurisdictions in which we operate. This process involves estimating actual
current tax exposure together with assessing temporary differences resulting from differing treatment of items for tax and accounting purposes. These differences result in deferred tax assets and liabilities, which are included within the balance
sheet.                                                                      |  | Significant judgment is required in evaluating our tax positions and determining our provision for income taxes. During the ordinary course of business, there are many transactions
and calculations for which the ultimate tax determination is uncertain. For example, our effective tax rates could be adversely affected by earnings being lower than anticipated in jurisdictions where we have lower statutory rates and higher than
anticipated in jurisdictions where we have higher statutory rates, by changes in the valuation of our deferred tax assets and liabilities, or by changes in the relevant tax, accounting and other laws, regulations, principles and interpretations. |  | Although management believes that the income tax related judgments and estimates are reasonable, actual results could differ and we may
be exposed to losses or gains that could be material.  Upon income tax
audit, any unfavorable tax settlement generally would require use of our cash and may result in an increase in our effective income tax rate in the period of resolution. A favorable tax settlement may be recognized as a reduction in our effective
income tax rate in the period of resolution.           

Recent Accounting Pronouncements

See Item 15 of Part IV, Exhibits and Consolidated Financial StatementsNote 2 Summary of Significant Accounting
PoliciesRecent Accounting Pronouncements

Risk Factors, Issues and Uncertainties

Please refer to the information set forth under Item 1A, Risk Factors, above for a discussion of risk factors, issues and
uncertainties that our business faces.



|Item 7A. | QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
|-------- | ----------------------------------------------------------

We are susceptible to market value fluctuations with regard to our short-term investments. However, due to the relatively short maturity period of those investments and our intention and ability to hold
those investments until maturity, the risk of material market value fluctuations is not expected to be significant.

During
different times of the year, due to the seasonality of our business, we may borrow under our revolving credit facility. To the extent we borrow under our revolving credit facility, which bears interest at the Daily One Month Libor rate plus 1.0%, we
are exposed to market risk related to changes in interest rates. At



37



---

January 30, 2010, we had no borrowings outstanding under our secured revolving credit facility. At January 30, 2010, we had $0.6 million of letters of credit outstanding under our
secured revolving credit facility. We are not a party to any derivative financial instruments. Fluctuations in interest rates did not have a material effect on the results of operations in fiscal 2009.

Interest Rate Risk

Our
earnings are affected by changes in market interest rates as a result of our short-term and long-term investments in tax-exempt U.S. treasuries, municipal bonds, taxable agency bonds, and auction rate securities, which have long-term contractual
maturities but feature variable interest rates that reset at short-term intervals. We also invest in long-term agency bonds. If our current portfolio average yield rate decreases by 10% in fiscal 2010, our net income will decrease by approximately
$0.1 million. Our current expectation is that our investment yields will remain low in 2010 due to historically low interest rates. These amounts are determined by considering the impact of the hypothetical yield rates on our cash, short-term and
long-term investment balances. These analyses do not consider the effects of the reduced level of overall investments that could happen in such an environment. Further, in the event of a change of such magnitude, management would likely take actions
to further mitigate its exposure to the change. However, due to the uncertainty of the specific actions that would be taken and their possible effects, the sensitivity analysis assumes no changes in our investments structure.



|Item 8. | CONSOLIDATED FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
|------- | --------------------------------------------------------

Information with respect to this item is set forth in Index to the Consolidated Financial Statements, under Part IV, Item 15 of this report.



|Item 9. | CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE
|------- | ------------------------------------------------------------------------------------

None.



|Item 9A. | CONTROLS AND PROCEDURES
|-------- | -----------------------

Evaluation of Disclosure Controls and Procedures. We carried out an evaluation, under the supervision and with the participation of our management, including our Chief Executive Officer (CEO) and Chief Financial Officer
(CFO), of the effectiveness of the design and operation of our disclosure controls and procedures (as defined in Securities Exchange Act Rule 13a-15(e)). Based on this evaluation, our CEO and CFO concluded that, as of January 30,
2010 our disclosure controls and procedures were effective.

Changes in Internal Control Over Financial Reporting.
There has been no change in our internal control over financial reporting (as defined in Securities Exchange Act Rule 13a-15(f)) during the quarter ended January 30, 2010 that has materially affected, or is reasonably likely to materially
affect, our internal control over financial reporting. The effectiveness of Zumiez Inc. internal control over financial reporting as of January 30, 2010 has been audited by Moss Adams LLP, the Companys independent registered public
accounting firm, as stated in their report, which appears herein.

Managements Report on Internal Control Over Financial
Reporting is included in this Form 10-K under Part IV, Item 15, Exhibits and Consolidated Financial Statements.



|Item 9B. | OTHER INFORMATION
|-------- | -----------------

None.



38



---

PART III



|Item 10. | DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE
|-------- | ------------------------------------------------------

Information regarding our directors and nominees for directorship is presented under the headings Election of Directors, in our definitive proxy statement for use in connection with our 2010
Annual Meeting of Shareholders (the Proxy Statement) that will be filed within 120 days after our fiscal year ended January 30, 2010 and is incorporated herein by this reference thereto. Information concerning our executive officers
is set forth under the heading Executive Officers in our Proxy Statement, and is incorporated herein by reference thereto. Information regarding compliance with Section 16(a) of the Exchange Act, our code of conduct and ethics and
certain information related to the Companys Audit Committee and Governance Committee is set forth under the heading Corporate Governance in our Proxy Statement, and is incorporated herein by reference thereto.



|Item 11. | EXECUTIVE COMPENSATION
|-------- | ----------------------

Information regarding the compensation of our directors and executive officers and certain information related to the Companys Compensation Committee is set forth under the headings Executive Compensation, Director
Compensation, Compensation Discussion and Analysis, Compensation Committee Report and Compensation Committee Interlocks and Insider Participation in our Proxy Statement, and is incorporated herein by this
reference thereto.



|Item 12. | SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS, AND MANAGEMENT AND RELATED SHAREHOLDER MATTERS
|-------- | -----------------------------------------------------------------------------------------------

Information with respect to security ownership of certain beneficial owners and management is set forth under the headings Security
Ownership of Certain Beneficial Owners and Management and Equity Compensation Plan Information in our Proxy Statement, and is incorporated herein by this reference thereto.



|Item 13. | CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS AND DIRECTOR INDEPENDENCE
|-------- | ------------------------------------------------------------------------

Information regarding certain relationships and related transactions and director independence is presented under the heading Corporate
Governance in our Proxy Statement, and is incorporated herein by this reference thereto.



|Item 14. | PRINCIPAL ACCOUNTANT FEES AND SERVICES
|-------- | --------------------------------------

Information concerning principal accounting fees and services is presented under the heading Fees Paid to Independent Registered Public Accounting Firm for Fiscal Year 2009 and 2008 in our
Proxy Statement, and is incorporated herein by this reference thereto.

PART IV



|Item 15. | EXHIBITS AND CONSOLIDATED FINANCIAL STATEMENTS.
|-------- | -----------------------------------------------



| | a) | Exhibits and Consolidated Financial Statements
| | -- | ----------------------------------------------



| | 1. | Managements Annual Report on Internal Control Over Financial Reporting.
| | -- | ------------------------------------------------------------------------



| | 2. | Report of Independent Registered Public Accounting Firm on Internal Control over Financial Reporting.
| | -- | -----------------------------------------------------------------------------------------------------



| | 3. | Consolidated Financial Statements.
| | -- | ----------------------------------



| | 4. | Index to Consolidated Financial Statements.
| | -- | -------------------------------------------



| | 5. | Exhibits Index.
| | -- | ---------------



39



---

MANAGEMENTS ANNUAL REPORT ON INTERNAL CONTROL OVER FINANCIAL REPORTING

The management of Zumiez Inc. (the Company) is responsible for establishing and maintaining adequate internal control over
financial reporting, as defined in Rule 13a-15(f) of the Securities Exchange Act of 1934. The Companys internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial
reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles.

This process includes policies and procedures that: (i) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions of the Company;
(ii) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the Company are being
made only in accordance with authorizations of management and directors of the Company; and (iii) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the Companys
assets that could have a material effect on the financial statements. Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements, and can provide only reasonable, not absolute, assurance
that the objectives of the control system are met. Furthermore, because of changes in conditions, the effectiveness of internal control may vary over time.

The Companys management, with the participation of the Chief Executive Officer and Chief Financial Officer, assessed the effectiveness of the Companys internal control over financial reporting
as of January 30, 2010. Managements assessment was based on criteria described in the Internal ControlIntegrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO). Based on
that assessment, the Companys management concluded that the Companys internal control over financial reporting was effective as of January 30, 2010.

The effectiveness of Zumiez Inc. internal control over financial reporting as of January 30, 2010 has been audited by Moss Adams LLP, the Companys independent registered public accounting firm,
as stated in their report, which appears herein.



40



---

SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused this report
to be signed on its behalf by the undersigned, thereunto duly authorized.



|                                                                                           |  |        
|------------------------------------------------------------------------------------------ |  | -------
|ZUMIEZ INC.                                                                                |  |        
|/S/ RICHARD M. BROOKS, JR.                                                                 |  | 3/23/10
|Signature                                                                                  |  | Date   
|By:   Richard M. Brooks, Jr.,Chief Executive Officer, Director                             |  |        
|                                                                                           | 
|/S/ TREVOR S. LANG                                                                         |  | 3/23/10
|Signature                                                                                  |  | Date   
|By:   Trevor S. Lang, Chief Financial Officer and Secretary (Principal Accounting Officer) |  |        

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed
by the following persons on behalf of the Registrant and in the capacities and on the dates indicated.



|                            |  |         |  |  |  |                                  |  |        
|--------------------------- |  | ------- |  |  |  | -------------------------------- |  | -------
|/S/ THOMAS D. CAMPION       |  | 3/23/10 |  |  |  | /S/ WILLIAM M. BARNUM, JR.       |  | 3/23/10
|Signature                   |  | Date    |  |  |  | Signature                        |  | Date   
|Thomas D. Campion, Chairman |  |         |  |  |  | William M. Barnum, Jr., Director |  |        
|                            |  |         |  | 
|/S/ MATTHEW L. HYDE         |  | 3/23/10 |  |  |  | /S/ JIM WEBER                    |  | 3/23/10
|Signature                   |  | Date    |  |  |  | Signature                        |  | Date   
|Matthew L. Hyde, Director   |  |         |  |  |  | Jim Weber, Director              |  |        
|                            |  |         |  | 
|/S/ GERALD F. RYLES         |  | 3/23/10 |  |  |  |                                  |  |        
|Signature                   |  | Date    |  |  |  |                                  |  |        
|Gerald F. Ryles, Director   |  |         |  |  |  |                                  |  |        



41



---

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Board of Directors and Shareholders of

Zumiez Inc.

We have audited Zumiez Inc.s internal control over financial reporting as of January 30, 2010, based on
criteria established in Internal Control-Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (the COSO criteria). The Companys management is responsible for maintaining effective
internal control over financial reporting and for its assessment of the effectiveness of internal control over financial reporting included in the accompanying Managements Annual Report on Internal Control over Financial Reporting. Our
responsibility is to express an opinion on the Companys internal control over financial reporting based on our audit.

We conducted our
audit in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether effective internal control over
financial reporting was maintained in all material respects. Our audit included obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness exists and testing and evaluating the design and
operating effectiveness of internal control. Our audit also includes performing such other procedures as we considered necessary in the circumstances. We believe that our audit provides a reasonable basis for our opinion.

A companys internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial
reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles. A companys internal control over financial reporting includes those policies and procedures that
(1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the company; (2) provide reasonable assurance that transactions are recorded as
necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being made only in accordance with authorizations of management and directors
of the company, and (3) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the Companys assets that could have a material effect on the financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of
any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

In our opinion, Zumiez Inc. maintained effective internal control over financial reporting as of January 30, 2010, in all material respects, based on
the COSO criteria.

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States),
the consolidated balance sheets of Zumiez Inc. as of January 30, 2010 and January 31, 2009, and the related consolidated statements of operations, shareholders equity, and cash flows for the periods ended January 30,
2010, January 31, 2009 and February 2, 2008 and our report dated March 23, 2010 expressed an unqualified opinion thereon.

/s/ Moss Adams LLP

Seattle, Washington

March 23, 2010



42



---

INDEX TO CONSOLIDATED FINANCIAL STATEMENTS



|                                                           |  |   
|---------------------------------------------------------- |  | --
|Reports of Independent Registered Public Accounting Firm   |  | 44
|Consolidated Balance Sheets                                |  | 45
|Consolidated Statements of Operations                      |  | 46
|Consolidated Statements of Changes in Shareholders Equity |  | 47
|Consolidated Statements of Cash Flows                      |  | 48
|Notes to Consolidated Financial Statements                 |  | 49



43



---

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Board of Directors and Shareholders of

Zumiez Inc.

We have audited the accompanying consolidated balance sheets of Zumiez Inc. as of
January 30, 2010 and January 31, 2009 and the related consolidated statements of operations, shareholders equity and cash flows for each of the periods ended January 30, 2010, January 31, 2009 and February 2,
2008. These consolidated financial statements are the responsibility of the Companys management. Our responsibility is to express an opinion on these consolidated financial statements based on our audits.

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we
plan and perform the audits to obtain reasonable assurance about whether the financial statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial
statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for
our opinion.

In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the financial
position of Zumiez Inc. as of January 30, 2010 and January 31, 2009 and the results of its operations and its cash flows for the periods ended January 30, 2010, January 31, 2009 and February 2, 2008 in conformity with
accounting principles generally accepted in the United States of America.

We also have audited, in accordance with the standards of the
Public Company Accounting Oversight Board (United States), Zumiez Inc.s internal control over financial reporting as of January 30, 2010, based on criteria established in Internal Control-Integrated Framework issued by the Committee of
Sponsoring Organizations of the Treadway Commission, and our report dated March 23, 2010 expressed an unqualified opinion.

/s/ Moss
Adams LLP

Seattle, Washington

March 23, 2010



44



---

ZUMIEZ INC.

CONSOLIDATED BALANCE SHEETS

(In thousands, except share amounts)



|                                                                                                                                                                                        |  |                 |         |                 |   |        
|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |  | --------------- | ------- | --------------- | - | -------
|                                                                                                                                                                                        |  | January 31,2009 |         | January 30,2010
|Assets                                                                                                                                                                                  |  |                 |         |                 |   |        
|Current assets                                                                                                                                                                          |  |                 |         |                 |   |        
|Cash and cash equivalents                                                                                                                                                               |  | $               | 33,057  |                 | $ | 22,950 
|Marketable securities                                                                                                                                                                   |  |                 | 45,525  |                 |   | 85,101 
|Receivables                                                                                                                                                                             |  |                 | 4,555   |                 |   | 6,380  
|Inventory                                                                                                                                                                               |  |                 | 51,974  |                 |   | 50,916 
|Prepaid expenses and other                                                                                                                                                              |  |                 | 5,614   |                 |   | 6,270  
|Deferred tax assets                                                                                                                                                                     |  |                 | 2,588   |                 |   | 3,045  
|                                                                                                                                                                                        |  |                 |         |                 |   |        
|Total current assets                                                                                                                                                                    |  |                 | 143,313 |                 |   | 174,662
|                                                                                                                                                                                        |  |                
|Leasehold improvements and equipment, net                                                                                                                                               |  |                 | 73,932  |                 |   | 66,008 
|Goodwill and other intangibles                                                                                                                                                          |  |                 | 13,236  |                 |   | 13,186 
|Marketable securitieslong term                                                                                                                                                         |  |                 | 1,767   |                 |   | 872    
|Deferred tax assets                                                                                                                                                                     |  |                 | 1,101   |                 |   | 5,537  
|                                                                                                                                                                                        |  |                 |         |                 |   |        
|Total long-term assets                                                                                                                                                                  |  |                 | 90,036  |                 |   | 85,603 
|                                                                                                                                                                                        |  |                 |         |                 |   |        
|Total assets                                                                                                                                                                            |  | $               | 233,349 |                 | $ | 260,265
|                                                                                                                                                                                        |  |                 |         |                 |   |        
|                                                                                                                                                                                        |  |                
|Liabilities and Shareholders Equity                                                                                                                                                    |  |                 |         |                 |   |        
|Current liabilities                                                                                                                                                                     |  |                 |         |                 |   |        
|Trade accounts payable                                                                                                                                                                  |  | $               | 15,909  |                 | $ | 16,817 
|Accrued payroll and payroll taxes                                                                                                                                                       |  |                 | 4,739   |                 |   | 6,593  
|Income taxes payable                                                                                                                                                                    |  |                 | 238     |                 |   | 4,006  
|Current portion of deferred rent and tenant allowances                                                                                                                                  |  |                 | 2,682   |                 |   | 3,248  
|Other accrued liabilities                                                                                                                                                               |  |                 | 7,653   |                 |   | 9,123  
|                                                                                                                                                                                        |  |                 |         |                 |   |        
|Total current liabilities                                                                                                                                                               |  |                 | 31,221  |                 |   | 39,787 
|                                                                                                                                                                                        |  |                
|Long-term deferred rent and tenant allowances, less current portion                                                                                                                     |  |                 | 24,000  |                 |   | 26,375 
|Other long-term liabilities                                                                                                                                                             |  |                 | 177     |                 |   | 1,427  
|                                                                                                                                                                                        |  |                 |         |                 |   |        
|Total long-term liabilities                                                                                                                                                             |  |                 | 24,177  |                 |   | 27,802 
|                                                                                                                                                                                        |  |                 |         |                 |   |        
|Total liabilities                                                                                                                                                                       |  |                 | 55,398  |                 |   | 67,589 
|                                                                                                                                                                                        |  |                 |         |                 |   |        
|Commitments and contingencies (Note 12)                                                                                                                                                 |  |                 |         |                 |   |        
|                                                                                                                                                                                        |  |                
|Shareholders equity                                                                                                                                                                    |  |                 |         |                 |   |        
|Preferred stock, no par value, 20,000,000 shares authorized; none issued and outstanding                                                                                                |  |                 |        |                 |   |       
|Common stock, no par value, 50,000,000 shares authorized; 29,533,067 shares issued and outstanding at January 31, 2009 and
30,250,661 shares issued and outstanding at January 30, 2010 |  |                 | 75,789  |                 |   | 81,399 
|Accumulated other comprehensive income                                                                                                                                                  |  |                 | 117     |                 |   | 101    
|Retained earnings                                                                                                                                                                       |  |                 | 102,045 |                 |   | 111,176
|                                                                                                                                                                                        |  |                 |         |                 |   |        
|Total shareholders equity                                                                                                                                                              |  |                 | 177,951 |                 |   | 192,676
|                                                                                                                                                                                        |  |                 |         |                 |   |        
|Total liabilities and shareholders equity                                                                                                                                              |  | $               | 233,349 |                 | $ | 260,265
|                                                                                                                                                                                        |  |                 |         |                 |   |        

See accompanying notes to consolidated financial
statements



45



---

ZUMIEZ INC.

CONSOLIDATED STATEMENTS OF OPERATIONS

(In thousands, except share and per share amounts)



|                                                                   |  |                   |            |                 |   |                 |  |   |           
|------------------------------------------------------------------ |  | ----------------- | ---------- | --------------- | - | --------------- |  | - | ----------
|                                                                   |  | Fiscal Year Ended
|                                                                   |  | February 2,2008   |            | January 31,2009 |   | January 30,2010
|Net sales                                                          |  | $                 | 381,416    |                 | $ | 408,669         |  | $ | 407,603   
|Cost of goods sold                                                 |  |                   | 244,429    |                 |   | 274,134         |  |   | 272,865   
|                                                                   |  |                   |            |                 |   |                 |  |   |           
|Gross profit                                                       |  |                   | 136,987    |                 |   | 134,535         |  |   | 134,738   
|                                                                   |  |                   |           
|Selling, general and administrative expenses                       |  |                   | 98,042     |                 |   | 109,927         |  |   | 122,003   
|                                                                   |  |                   |            |                 |   |                 |  |   |           
|Operating profit                                                   |  |                   | 38,945     |                 |   | 24,608          |  |   | 12,735    
|                                                                   |  |                   |           
|Interest income, net                                               |  |                   | 1,722      |                 |   | 2,059           |  |   | 1,176     
|Other income                                                       |  |                   | 3          |                 |   | 36              |  |   | 96        
|                                                                   |  |                   |            |                 |   |                 |  |   |           
|Earnings before income taxes                                       |  |                   | 40,670     |                 |   | 26,703          |  |   | 14,007    
|                                                                   |  |                   |           
|Provision for income taxes                                         |  |                   | 15,344     |                 |   | 9,499           |  |   | 4,876     
|                                                                   |  |                   |            |                 |   |                 |  |   |           
|                                                                   |  |                   |           
|Net income                                                         |  | $                 | 25,326     |                 | $ | 17,204          |  | $ | 9,131     
|                                                                   |  |                   |            |                 |   |                 |  |   |           
|                                                                   |  |                   |           
|Basic net income per share                                         |  | $                 | 0.89       |                 | $ | 0.59            |  | $ | 0.31      
|                                                                   |  |                   |            |                 |   |                 |  |   |           
|                                                                   |  |                   |           
|Diluted net income per share                                       |  | $                 | 0.86       |                 | $ | 0.58            |  | $ | 0.30      
|                                                                   |  |                   |            |                 |   |                 |  |   |           
|Weighted average shares used in computation of earnings per share: |  |                   |            |                 |   |                 |  |   |           
|Basic                                                              |  |                   | 28,608,818 |                 |   | 29,126,889      |  |   | 29,499,385
|                                                                   |  |                   |           
|Diluted                                                            |  |                   | 29,322,337 |                 |   | 29,694,112      |  |   | 30,132,560

See accompanying
notes to consolidated financial statements



46



---

ZUMIEZ INC.

CONSOLIDATED STATEMENTS OF CHANGES IN SHAREHOLDERS EQUITY

(In thousands)



|                                                                                                       |  |              |  |                                            |        |  |                  |      |       |  |   |         |  |   |         |  
|------------------------------------------------------------------------------------------------------ |  | ------------ |  | ------------------------------------------ | ------ |  | ---------------- | ---- | ----- |  | - | ------- |  | - | ------- | -
|                                                                                                       |  | Common Stock |  | AccumulatedOtherComprehensiveIncome (Loss) |        |  | RetainedEarnings |      | Total | 
|                                                                                                       |  | Shares       |  | Amount                                     |        |  |                 
|Balance at February 3, 2007                                                                            |  | 27,881       |  | $                                          | 45,311 |  | $                | (14  | )     |  | $ | 59,515  |  | $ | 104,812 |  
|Exercise of common stock options, including tax benefit of $16,527                                     |  | 1,122        |  |                                            | 19,417 |  |                  |     |       |  |   |        |  |   | 19,417  |  
|Stock based compensation                                                                               |  |             |  |                                            | 4,569  |  |                  |     |       |  |   |        |  |   | 4,569   |  
|Unrealized gains, net                                                                                  |  |             |  |                                            |       |  |                  | 478  |       |  |   |        |  |   | 478     |  
|Net income                                                                                             |  |             |  |                                            |       |  |                  |     |       |  |   | 25,326  |  |   | 25,326  |  
|                                                                                                       |  |              |  |                                            |        |  |                  |      |       |  |   |         |  |   |         |  
|Balance at February 2, 2008                                                                            |  | 29,003       |  |                                            | 69,297 |  |                  | 464  |       |  |   | 84,841  |  |   | 154,602 |  
|                                                                                                       |  |              |  |                                            |        |  |                  |      |       |  |   |         |  |   |         |  
|Exercise of common stock options, including tax benefit of $1,173                                      |  | 530          |  |                                            | 2,102  |  |                  |     |       |  |   |        |  |   | 2,102   |  
|Stock based compensation                                                                               |  |             |  |                                            | 4,390  |  |                  |     |       |  |   |        |  |   | 4,390   |  
|Unrealized (losses), net of tax of $213                                                                |  |             |  |                                            |       |  |                  | (347 | )     |  |   |        |  |   | (347    | )
|Net income                                                                                             |  |             |  |                                            |       |  |                  |     |       |  |   | 17,204  |  |   | 17,204  |  
|                                                                                                       |  |              |  |                                            |        |  |                  |      |       |  |   |         |  |   |         |  
|Balance at January 31, 2009                                                                            |  | 29,533       |  |                                            | 75,789 |  |                  | 117  |       |  |   | 102,045 |  |   | 177,951 |  
|                                                                                                       |  |              |  |                                            |        |  |                  |      |       |  |   |         |  |   |         |  
|Exercise of common stock options and vesting of restricted common stock, including tax benefit of $707 |  | 719          |  |                                            | 1,461  |  |                  |     |       |  |   |        |  |   | 1,461   |  
|Stock based compensation                                                                               |  |             |  |                                            | 4,149  |  |                  |     |       |  |   |        |  |   | 4,149   |  
|Unrealized (losses), net of tax of $7                                                                  |  |             |  |                                            |       |  |                  | (16  | )     |  |   |        |  |   | (16     | )
|Net income                                                                                             |  |             |  |                                            |       |  |                  |     |       |  |   | 9,131   |  |   | 9,131   |  
|                                                                                                       |  |              |  |                                            |        |  |                  |      |       |  |   |         |  |   |         |  
|Balance at January 30, 2010                                                                            |  | 30,252       |  | $                                          | 81,399 |  | $                | 101  |       |  | $ | 111,176 |  | $ | 192,676 |  
|                                                                                                       |  |              |  |                                            |        |  |                  |      |       |  |   |         |  |   |         |  

See accompanying notes to consolidated financial statements



47



---

ZUMIEZ INC.

CONSOLIDATED STATEMENTS OF CASH FLOWS

(in thousands)



|                                                                                        |  |                   |          |   |                 |   |         |                 |  |   |         |  
|--------------------------------------------------------------------------------------- |  | ----------------- | -------- | - | --------------- | - | ------- | --------------- |  | - | ------- | -
|                                                                                        |  | Fiscal Year Ended |         
|                                                                                        |  | February 2,2008   |          |   | January 31,2009 |   |         | January 30,2010 | 
|Cash flows from operating activities:                                                   |  |                   |          |   |                 |   |         |                 |  |   |         |  
|Net income                                                                              |  | $                 | 25,326   |   |                 | $ | 17,204  |                 |  | $ | 9,131   |  
|Adjustments to reconcile net income to net cash provided by operating activities:       |  |                   |          |   |                 |   |         |                 |  |   |         |  
|Depreciation, amortization and accretion                                                |  |                   | 14,762   |   |                 |   | 19,470  |                 |  |   | 22,092  |  
|Deferred tax expense                                                                    |  |                   | (1,826   | ) |                 |   | (1,221  | )               |  |   | (4,886  | )
|Stock-based compensation expense                                                        |  |                   | 4,569    |   |                 |   | 4,390   |                 |  |   | 4,149   |  
|Loss on disposal of assets                                                              |  |                   | 119      |   |                 |   | 271     |                 |  |   | 141     |  
|Impairment of long-lived assets                                                         |  |                   |         |   |                 |   | 812     |                 |  |   | 2,538   |  
|Gain from sales of marketable securities, net                                           |  |                   | (2       | ) |                 |   | (36     | )               |  |   | (36     | )
|Excess tax benefit from stock options                                                   |  |                   | (16,527  | ) |                 |   | (1,173  | )               |  |   | (707    | )
|Changes in operating assets and liabilities:                                            |  |                   |          |   |                 |   |         |                 |  |   |         |  
|Receivables                                                                             |  |                   | 448      |   |                 |   | 220     |                 |  |   | (319    | )
|Inventory                                                                               |  |                   | (6,564   | ) |                 |   | (3,253  | )               |  |   | 1,058   |  
|Prepaid expenses and other                                                              |  |                   | (847     | ) |                 |   | (1,174  | )               |  |   | (656    | )
|Trade accounts payable                                                                  |  |                   | (4,492   | ) |                 |   | (3,763  | )               |  |   | 908     |  
|Accrued payroll and payroll taxes                                                       |  |                   | 313      |   |                 |   | (358    | )               |  |   | 1,854   |  
|Income taxes payable                                                                    |  |                   | 9,976    |   |                 |   | 1,364   |                 |  |   | 4,475   |  
|Other accrued liabilities                                                               |  |                   | 2,244    |   |                 |   | (1,230  | )               |  |   | 1,457   |  
|Deferred rent and tenant allowances                                                     |  |                   | 6,787    |   |                 |   | 6,814   |                 |  |   | 3,917   |  
|                                                                                        |  |                   |          |   |                 |   |         |                 |  |   |         |  
|Net cash provided by operating activities                                               |  |                   | 34,286   |   |                 |   | 38,337  |                 |  |   | 45,116  |  
|                                                                                        |  |                   |          |   |                 |   |         |                 |  |   |         |  
|Cash flows from investing activities:                                                   |  |                   |          |   |                 |   |         |                 |  |   |         |  
|Additions to leasehold improvements and equipment                                       |  |                   | (30,722  | ) |                 |   | (28,349 | )               |  |   | (16,548 | )
|Purchases of marketable securities                                                      |  |                   | (143,957 | ) |                 |   | (82,607 | )               |  |   | (90,841 | )
|Sales and maturities of marketable securities                                           |  |                   | 123,459  |   |                 |   | 99,013  |                 |  |   | 50,706  |  
|                                                                                        |  |                   |          |   |                 |   |         |                 |  |   |         |  
|Net cash used in investing activities                                                   |  |                   | (51,220  | ) |                 |   | (11,943 | )               |  |   | (56,683 | )
|                                                                                        |  |                   |          |   |                 |   |         |                 |  |   |         |  
|Cash flows from financing activities:                                                   |  |                   |          |   |                 |   |         |                 |  |   |         |  
|Change in book overdraft                                                                |  |                   | 1,301    |   |                 |   | (7,384  | )               |  |   |        |  
|Proceeds from exercise of stock options                                                 |  |                   | 2,890    |   |                 |   | 929     |                 |  |   | 753     |  
|Excess tax benefit from stock options                                                   |  |                   | 16,527   |   |                 |   | 1,173   |                 |  |   | 707     |  
|                                                                                        |  |                   |          |   |                 |   |         |                 |  |   |         |  
|Net cash provided by (used in) financing activities                                     |  |                   | 20,718   |   |                 |   | (5,282  | )               |  |   | 1,460   |  
|                                                                                        |  |                   |          |   |                 |   |         |                 |  |   |         |  
|Net increase (decrease) in cash and cash equivalents                                    |  |                   | 3,784    |   |                 |   | 21,112  |                 |  |   | (10,107 | )
|Cash and cash equivalents, beginning of period                                          |  |                   | 8,161    |   |                 |   | 11,945  |                 |  |   | 33,057  |  
|                                                                                        |  |                   |          |   |                 |   |         |                 |  |   |         |  
|Cash and cash equivalents, end of period                                                |  | $                 | 11,945   |   |                 | $ | 33,057  |                 |  | $ | 22,950  |  
|                                                                                        |  |                   |          |   |                 |   |         |                 |  |   |         |  
|Supplemental disclosure on cash flow information:                                       |  |                   |          |   |                 |   |         |                 |  |   |         |  
|Cash paid during the period for interest                                                |  | $                 | 4        |   |                 | $ | 11      |                 |  | $ | 10      |  
|Cash paid during the period for income taxes                                            |  |                   | 7,324    |   |                 |   | 9,422   |                 |  |   | 5,288   |  
|Non-cash operating activitydisposition of gift card breakage liability                 |  |                   | 303      |   |                 |   |        |                 |  |   |        |  
|Non-cash investing activityacquisition costs in other accrued liabilities              |  |                   | 250      |   |                 |   |        |                 |  |   |        |  
|Non-cash investing activityrefundable use tax on leasehold improvements and equipment  |  |                   |         |   |                 |   |        |                 |  |   | (1,506  | )
|Non-cash investing activityasset retirement obligations in other long-term liabilities |  |                   |         |   |                 |   |        |                 |  |   | 1,095   |  

See accompanying notes
to consolidated financial statements



48



---

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

1.    Nature and Ownership of Business and Basis of Presentation

Nature of BusinessZumiez Inc. (the Company) is a leading specialty retailer of action sports related apparel,
footwear, equipment and accessories operating under the Zumiez brand name. As of January 30, 2010, the Company operated 377 stores primarily located in shopping malls, giving the Company a presence in 35 states. The Companys stores cater
to young men and women between the ages of 12 and 24 who seek popular brands representing a lifestyle centered on activities that include skateboarding, surfing, snowboarding, bicycle motocross (or BMX) and motocross. The Company
supports the action sports lifestyle and promotes its brand through a multi-faceted marketing approach that is designed to integrate its brand image with its customers activities and interests. In addition, the Company operates a website which
sells merchandise online and provides content and a community for its target customers. The Company, based in Everett, WA, was formed in August 1978 and operates within one reportable segment.

Fiscal YearThe Company uses a fiscal calendar widely used by the retail industry that result in a fiscal year consisting of a
52- or 53- week period ending on the Saturday closest to January 31. Each fiscal year consists of four 13-week quarters, with an extra week added to the fourth quarter every five or six years. Fiscal 2007, fiscal 2008 and fiscal 2009 were
52-week periods ended February 2, 2008, January 31, 2009 and January 30, 2010. Fiscal 2006 was a 53-week period ended February 3, 2007.

Basis of PresentationThe accompanying consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America
(GAAP). The consolidated financial statements include the accounts of Zumiez Inc. and its subsidiary, Zumiez Nevada, LLC. All significant intercompany transactions and balances are eliminated in consolidation.

Reclassification of Previously Issued Financial StatementsThe Company has reclassified certain current liabilities on the
consolidated balance sheet as of January 31, 2009 related to store equipment from current portion of deferred rent and tenant allowances to other accrued liabilities in the amount of $53,000. The Company also reclassified the long-term portion
of certain liabilities from long-term deferred rent and tenant allowances to other long-term liabilities as of January 31, 2009 of $177,000. There was no impact on total current liabilities and total long-term liabilities as of January 31,
2009. As a result of the reclassification, the statement of cash flows as of January 31, 2009 was revised to reflect this reclassification. The effect of the reclassification decreased the use of operating cash from other accrued liabilities
and reduced the operating cash provided by deferred tenant allowances by $230,000 on the consolidated statement of cash flows. There was no impact on the net cash provided by operating activities on the consolidated statement of cash flows for the
fiscal year ended January 31, 2009.

2.    Summary of Significant Accounting Policies

Use of EstimatesThe preparation of financial statements in conformity with GAAP requires management to make estimates and
assumptions that affect the reported amounts of assets and liabilities and the disclosure of contingent assets and liabilities at the date of the financial statements as well as the reported amounts of revenues and expenses during the reporting
period. These estimates can also affect supplemental information disclosed by the Company, including information about contingencies, risk, and financial condition. Actual results could differ from these estimates and assumptions.

Concentration of RiskThe Company maintains its cash and cash equivalents in accounts with major financial institutions in the
United States of America, in the form of demand deposits, certificates of deposits and money market accounts. Deposits in these financial institutions may exceed the amount of federal deposit insurance provided on such deposits. The Company has not
experienced any losses on its deposits of cash and cash equivalents.



49



---

Marketable SecuritiesAt January 30, 2010 and January 31, 2009,
marketable securities, classified as available for sale, were $86.0 million and $47.3 million, and consisted of state and local municipal, U.S. treasury reserves and U.S. agency debt instruments with original maturities over 90 days. As of
January 30, 2010, we had $0.9 million invested, net of temporary impairment charge of $0.1 million, in an auction rate security which is classified as a long term available-for-sale marketable security on our consolidated balance sheets.

Auction rate securities are generally long-term debt instruments that provide liquidity through a Dutch auction process that
resets the applicable interest rate at pre-determined calendar intervals. This mechanism generally allows existing investors to rollover their holdings and to continue to own their respective securities or liquidate their holdings by selling their
securities at par value. Prior to fiscal 2008, we invested in these securities for short periods of time as part of our cash management program. However, the uncertainties in the credit markets, that began in early 2008, have prevented us and other
investors from liquidating holdings of auction rate securities in recent auctions for these securities because the amount of securities submitted for sale has exceeded the amount of purchase orders. Should the auctions continue to fail, we
anticipate we have the ability to hold these securities until the liquidity in the market improves. These investments are fully collateralized by the United States government. Although we are uncertain as to when the liquidity issues relating to
these investments will improve, we consider these issues to be only temporary. It is possible that further declines in fair value may occur, and those declines, if any, would be recognized in our consolidated balance sheet as accumulated other
comprehensive income (loss). If we deem these losses to be other than temporary, we will realize these losses in our consolidated statement of operations. We continue to monitor the market for auction rate securities and consider its impact,
if any, on the fair market value of the investment.

InventoryMerchandise inventories are valued at the lower of
cost or market. The cost of merchandise inventories are based upon an average cost methodology. Merchandise inventories may include items that have been written down to the Companys best estimate of their net realizable value. The
Companys decisions to write-down its merchandise inventories are based on its current rate of sale, the age of the inventory and other factors. Actual final sales prices to customers may be higher or lower than the Companys estimated
sales prices and could result in a fluctuation in gross profit. Historically, any additional write-downs have not been significant to the Company. We have reserved for inventory as of January 30, 2010 and January 31, 2009 in the amounts of
approximately $2.8 million and $3.6 million. The inventory reserve includes inventory whose estimated market value is below cost and an estimate for inventory shrinkage. We estimate an inventory shrinkage reserve for anticipated losses for the
period. Shrinkage refers to a reduction in inventory due to shoplifting, employee theft and paperwork errors. The inventory related to these reserves is not marked up in subsequent periods.

Leasehold Improvements and EquipmentLeasehold improvements and equipment are stated at cost less accumulated depreciation
utilizing the straight-line method over the assets estimated useful lives. The useful lives of our major classes of assets are as follows:



|                                                      |  |                                           
|----------------------------------------------------- |  | ------------------------------------------
|Leasehold improvements                                |  | Lesser of 7 years or the term of the lease
|Fixtures                                              |  | 3 to 7 years                              
|Computer equipment, software, store equipment & other |  | 3 to 5 years                              

The cost and related accumulated depreciation of assets sold or otherwise disposed of is removed from the accounts and the related gain or loss is reported in the consolidated statement of operations.

Valuation of Long-Lived AssetsThe Company reviews the carrying value of long-lived assets for impairment
whenever events or changes in circumstances indicate that the carrying value of such assets may not be recoverable. Measurement of the impairment loss is based on the fair value of the asset or group of assets. Generally, fair value will be
determined using accepted valuation techniques, such as the present value of expected future cash flows.

Management performs
a review of the carrying value of long-lived assets conducted in accordance with GAAP annually, or as indicators of impairment are present. In fiscal 2009, the review revealed that 21 stores



50



---

were impaired, resulting in a non-cash impairment charge of $2.5 million that is included in selling, general and administrative expense. For fiscal 2008, the review revealed that five stores
were impaired, resulting in a non-cash impairment charge of $0.8 million that was included in selling, general and administrative expenses.

Fair Value of Financial InstrumentsThe Company discloses the estimated fair value of certain assets and liabilities as financial instruments. Financial instruments are generally defined as
cash, evidence of ownership interest in an entity, or a contractual obligation that both conveys to one entity a right to receive cash or other financial instruments from another entity and imposes on the other entity the obligation to deliver cash
or other financial instruments to the first entity. At January 30, 2010 and January 31, 2009, the carrying amounts of cash and cash equivalents, receivables, payables and other accrued liabilities approximated fair value because of the
short maturity of these financial instruments. The carrying value of marketable securities, excluding auction rate securities described below, approximate the fair value because these financial instruments have floating interest rates which reflect
current market conditions.

Generally accepted accounting principles require recording an investment impairment charge at the
point we believe an investment has experienced a decline in value that is other-than-temporary. In determining whether an other-than-temporary impairment has occurred, we review information about the underlying investment that is publicly available
such as analyst reports, applicable industry data and other pertinent information, and assess our ability to hold the security for the foreseeable future. The investment would be written down to its current market value at the time the impairment is
deemed to have occurred. Future adverse changes in market conditions, continued poor operating results of underlying investments or other factors could result in further losses that may not be reflected in an investments current carrying
value, possibly requiring an additional impairment charge in the future.

Deferred Rent, Rent Expense and Tenant
AllowancesThe Company occupies its retail stores and combined home office and distribution center under operating leases generally with terms of five to ten years. Some of these leases have early cancellation clauses, which permit the
lease to be terminated if certain sales levels are not met in specific periods. Some leases contain renewal options for periods ranging from one to five years under substantially the same terms and conditions as the original leases. Most of the
store leases require payment of a specified minimum rent, plus a contingent rent based on a percentage of the stores net sales in excess of a specified threshold. Most of the lease agreements have defined escalating rent provisions, which are
straight-lined over the term of the related lease, including any lease renewals deemed to be probable. The Company straight-lines and recognizes its rent expense over the term of the lease, plus the construction period prior to occupancy of the
retail location, using a mid-month convention. For certain locations, the Company receives cash tenant allowances and has reported these amounts as a deferred liability, which is amortized to rent expense over the term of the lease. Also included in
rent expense are payments of real estate taxes, insurance and certain common area and maintenance costs in addition to the future minimum operating lease payments. All other pre-opening costs are expensed as incurred.

Goodwill and Other Intangible AssetsThe Company evaluates the recoverability of goodwill annually based on a two-step
impairment test. The first step compares the fair value of each reporting unit with its carrying amount, including goodwill. If the carrying amount exceeds fair value, then the second step of the impairment test is performed to measure the amount of
any impairment loss. Additional impairment assessments may be performed on an interim basis if the Company encounters events or changes in circumstances that would indicate that, more likely than not, the book value of goodwill has been impaired.
The Company, in accordance with GAAP, does not amortize goodwill derived from business combinations. There was no impairment of goodwill in the 2009, 2008 and 2007 fiscal years.

Asset Retirement ObligationsAn asset retirement obligation (ARO) represents a legal obligation associated with the retirement
of a tangible long-lived asset that is incurred upon the acquisition, construction, development, or normal operation of that long-lived asset. The Companys AROs are primarily associated with



51



---

leasehold improvements, which, at the end of a lease, we are contractually obligated to remove in order to comply with certain lease agreements. The ARO is recorded in leasehold improvements and
equipment and other current and long-term liabilities in the consolidated balance sheet as of January 30, 2010 and will be subsequently adjusted for changes in fair value. The associated estimated asset retirement costs are capitalized as part
of the carrying amount of the long-lived asset and depreciated over its useful life.

Income TaxesThe provision
for income taxes includes both current and deferred tax expenses. Current tax expense is the amount associated with current operating results. The Company follows the liability method of accounting for income taxes, which requires recognition of
deferred tax assets and liabilities for the expected future tax consequences of temporary differences between the carrying amounts and the tax bases of the assets and liabilities. Valuation allowances may be established when necessary to reduce
deferred tax assets to the amount expected to be realized. The Company did not record a valuation allowance in fiscal years 2009, 2008 and 2007.

Comprehensive IncomeComprehensive income represents all changes in equity during a period except those resulting from investments by and distributions to shareholders. Comprehensive income
for fiscal 2009, 2008 and 2007 was $9.1 million, $16.9 million and $25.8 million comprised of net income plus or (minus) net unrealized gains or (losses) on our available-for-sale securities.

Revenue RecognitionSales are recognized upon purchase at the Companys retail store locations or upon shipment for orders
placed through the Companys website as both title and risk of loss have transferred. Taxes collected from the Companys customers are recorded on a net basis. The Company records the sale of gift cards as a current liability and
recognizes revenue when a customer redeems a gift card. The amount of the gift card liability is determined taking into account our estimate of the portion of gift cards that will not be redeemed or recovered (gift card breakage). Gift
card breakage is recognized as revenue after 24 months, at which time the likelihood of redemption is considered remote based on our historical redemption data. The Company reports shipping revenues and costs within sales and cost of goods sold. The
Company accrues for estimated sales returns by customers based on historical sales return results. The allowance for sales returns as of January 30, 2010 and January 31, 2009 was approximately $294,000 and $282,000. The Company offers a
return policy of 30 days.

The Company operates exclusively in the retail apparel industry in which the Company distributes,
designs and produces clothing, accessories and related products catering to the teenage/young adult demographic through primarily mall-based retail stores. The Company accounts for its business operation as one reportable segment based on the
similar nature of products sold, production, merchandising and distribution processes involved, target customers, and economic characteristics.

The Company presents its merchandise assortment as a percentage of net sales for the following categories: Mens, which includes mens apparel; Womens, which
includes womens apparel; and Accessories and Other, which includes all other merchandise (e.g., hardgoods, accessories, footwear, etc.). The percentage of net sales for each of the aforementioned categories for fiscal 2009, fiscal
2008 and fiscal 2007 was as follows:



|                      |  |                   |   |  |                 |   |  |                 |  
|--------------------- |  | ----------------- | - |  | --------------- | - |  | --------------- | -
|                      |  | Fiscal Year Ended |  
|                      |  | February 2,2008   |   |  | January 31,2009 |   |  | January 30,2010 |  
|Mens                 |  | 32.4              | % |  | 30.6            | % |  | 31.2            | %
|Womens               |  | 15.4              | % |  | 14.2            | % |  | 11.2            | %
|Accessories and Other |  | 52.2              | % |  | 55.2            | % |  | 57.6            | %
|                      |  |                   |   |  |                 |   |  |                 |  
|Total                 |  | 100.0             | % |  | 100.0           | % |  | 100.0           | %
|                      |  |                   |   |  |                 |   |  |                 |  

Cost of Goods SoldCost of sales consists of branded merchandise costs, and our private label
merchandise including design, sourcing, importing and inbound freight costs. Our cost of sales also includes



52



---

shrinkage, certain promotional costs and buying, occupancy and distribution and warehousing costs. This may not be comparable to the way in which the Companys competitors or other retailers
compute their cost of goods sold. The Company does receive insignificant amounts of cash consideration from vendors which have been reported as a reduction of expenses or inventory on hand, as the amounts are reimbursements of specific, incremental
and identifiable costs of selling the vendors products.

With respect to the freight component of our ecommerce sales,
we arrange and pay the freight for our customers and bill them for this service. Such amounts billed are included in revenue and the related freight cost is charged to cost of goods sold. For fiscal years ended January 30,
2010, January 31, 2009 and February 2, 2008, the Company incurred shipping costs related to ecommerce sales of approximately $1.2 million, $0.8 million and $0.5 million.

Selling, General and Administrative ExpenseSelling, general and administrative expenses consist primarily of store personnel
wages and benefits, administrative staff and infrastructure expenses, out-bound freight, store supplies, depreciation on leasehold improvements at the home office and stores, facility expenses, training, and advertising and marketing costs. Credit
card fees, insurance and other miscellaneous operating costs are also included in selling, general and administrative expenses. This may not be comparable to the way in which the Companys competitors or other retailers compute their selling,
general and administrative expenses.

AdvertisingThe Company expenses advertising costs as incurred. Advertising
expenses are net of sponsorships. Advertising expense was approximately $822,000, $775,000 and $805,000 in fiscal years ended January 30, 2010, January 31, 2009, and February 2, 2008.

Stock CompensationThe Company maintains the 2005 Equity Incentive Plan under which non-qualified stock options and restricted
stock have been granted to employees and non-employee directors. The Company accounts for stock-based compensation by which the estimated fair value of share-based awards granted under the 2005 Equity Incentive Plan is recognized as compensation
expense over the vesting period.

The fair value of stock option grants, excluding options granted under the exchange offer,
discussed below, are estimated on the date of grant using the Black-Scholes option pricing method with the following weighted-average assumptions used for grants issued during the fiscal years ended January 30, 2010, January 31, 2009
and February 2, 2008.



|                                  |  |                   |   |  |                  |   |  |                  |  
|--------------------------------- |  | ----------------- | - |  | ---------------- | - |  | ---------------- | -
|                                  |  | Fiscal Year Ended |  
|                                  |  | January 31, 2009  |   |  | January 30, 2010 |   |  | February 2, 2008 |  
|Dividend yield                    |  | 0.0               | % |  | 0.0              | % |  | 0.0              | %
|Volatility rate                   |  | 53.4              | % |  | 55.4             | % |  | 66.8             | %
|                                  |  |                   |  
|Average expected life (in years): |  |                   |   |  |                  |   |  |                  |  
|Expected livesFour years         |  |                  |   |  | 6.25             |   |  | 6.25             |  
|Expected livesFive years         |  | 6.00              |   |  | 6.50             |   |  | 6.50             |  
|Expected livesEight years        |  | 6.38              |   |  | 7.25             |   |  |                 |  

The
Company accounts for stock-based compensation expense using the Black-Scholes option pricing method based on the following subjective assumptions:

VolatilityThis is a measure of the amount by which a stock price has fluctuated or is expected to fluctuate. The Company uses actual daily historical changes in the market value of our stock
since becoming a public company in May 2005. An increase in the expected volatility will increase compensation expense.

Risk-free interest rateThis is the U.S. Treasury rate as of the grant date having a term equal to the expected term of the option. An increase in the risk-free interest rate will increase compensation expense.



53



---

Expected termThe expected term was calculated using the simplified method
outlined by SEC Staff Accounting Bulletin No. 107, Share-Based Payment (SAB 107). Under this method, the expected term is equal to the sum of the weighted average vesting term plus the original contractual term divided by two. We have elected
this method as we have concluded that we do not have sufficient historical exercise data to provide a reasonable basis upon which to estimate expected term due to the limited period of time our equity shares have been publicly traded.

Dividend yieldThe Company does not have plans to pay dividends in the foreseeable future. An increase in the dividend yield will
decrease compensation expense.

ForfeituresThe Company estimates forfeitures of stock-based awards based on
historical experience and expected future activity.

Stock Option Exchange

On July 21, 2009, the Company completed an offer to exchange certain employee stock options issued under the 2005 Equity Incentive Plan
(Exchange Offer). Certain previously granted stock options were exchanged for new, lower-priced stock options granted on a one and one half-for-one basis (1.5:1). An aggregate of 460,700 previously granted stock options were exchanged
for an aggregate of 307,138 new stock options granted pursuant to the Exchange Offer with an exercise price of $8.64 per share. The new stock option grants will vest annually over a four-year period beginning on the first anniversary of the date
granted. The Exchange Offer resulted in a nominal increase in stock-based compensation expense.

The following table
summarizes the Companys stock option activity for the fiscal years ended January 30, 2010, January 31, 2009 and February 2, 2008 (in thousands except weighted-average exercise price):



|                                |  |               |   |  |                                         |       |                                                     |      |                                   |   |       
|------------------------------- |  | ------------- | - |  | --------------------------------------- | ----- | --------------------------------------------------- | ---- | --------------------------------- | - | ------
|                                |  | Stock Options |   |  | Grant DateWeightedAverage ExercisePrice |       | Weighted-AverageRemainingContractual Life(in Years) |      | Intrinsic Value (3)(in thousands)
|Outstanding at February 3, 2007 |  | 2,675         |   |  | $                                       | 6.76  |                                                     | 5.35 |                                   | $ | 72,007
|                                |  |               |   |  |                                         |       |                                                     |      |                                   |   |       
|Granted                         |  | 515           |   |  | $                                       | 36.54 |                                                     |      |                                   |   |       
|Exercised                       |  | (1,095        | ) |  | $                                       | 2.05  |                                                     |      |                                   |   |       
|Forfeited                       |  | (137          | ) |  | $                                       | 17.55 |                                                     |      |                                   |   |       
|                                |  |               |   |  |                                         |       |                                                     |      |                                   |   |       
|Outstanding at February 2, 2008 |  | 1,958         |   |  | $                                       | 16.29 |                                                     | 6.39 |                                   | $ | 18,511
|                                |  |               |   |  |                                         |       |                                                     |      |                                   |   |       
|Granted                         |  | 160           |   |  | $                                       | 14.25 |                                                     |      |                                   |   |       
|Exercised                       |  | (211          | ) |  | $                                       | 2.46  |                                                     |      |                                   |   |       
|Forfeited                       |  | (114          | ) |  | $                                       | 28.20 |                                                     |      |                                   |   |       
|                                |  |               |   |  |                                         |       |                                                     |      |                                   |   |       
|Outstanding at January 31, 2009 |  | 1,793         |   |  | $                                       | 17.13 |                                                     | 5.90 |                                   | $ | 3,799 
|                                |  |               |   |  |                                         |       |                                                     |      |                                   |   |       
|Granted (1)                     |  | 528           |   |  | $                                       | 8.03  |                                                     |      |                                   |   |       
|Exercised                       |  | (258          | ) |  | $                                       | 1.64  |                                                     |      |                                   |   |       
|Forfeited (2)                   |  | (568          | ) |  | $                                       | 29.50 |                                                     |      |                                   |   |       
|                                |  |               |   |  |                                         |       |                                                     |      |                                   |   |       
|Outstanding at January 30, 2010 |  | 1,495         |   |  | $                                       | 11.88 |                                                     | 6.05 |                                   | $ | 7,667 
|                                |  |               |   |  |                                         |       |                                                     |      |                                   |   |       
|Exercisable at January 30, 2010 |  | 621           |   |  | $                                       | 12.46 |                                                     | 4.41 |                                   | $ | 4,013 
|                                |  |               |   |  |                                         |       |                                                     |      |                                   |   |       



|(1) | Includes 307,138 stock options issued pursuant to the Exchange Offer.
|--- | ---------------------------------------------------------------------

|(2) | Includes 460,700 stock options exchanged in the Exchange Offer
|--- | --------------------------------------------------------------

|(3) | The intrinsic value of options is defined as the difference between the market price of the Companys common stock and the weighted average exercise price of
in-the-money options outstanding at the end of each fiscal year.
|--- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



54



---

During the fiscal year ended January 30, 2010 the Company granted approximately 528,000
stock options of which approximately 307,000 were issued in conjunction with the stock option exchange that occurred July 21, 2009. There were approximately 221,000 stock options granted during the fiscal year ended January 30, 2010, not
issued in conjunction with the Exchange Offer, with a Black-Scholes weighted average fair value of $4.44. In connection with the stock options granted in fiscal years ended January 30, 2010, January 31, 2009 and February 2, 2008
the Company recognized approximately $0.4 million, $0.5 million and $3.3 million in stock-based compensation expense. The intrinsic value of stock options exercised during the fiscal year ended January 30, 2010 and January 31, 2009 was
approximately $2.5 million and $3.4 million.

The following table summarizes the Companys restricted stock activity for
the fiscal years ended January 30, 2010, January 31, 2009 and February 2, 2008 (in thousands except weighted-average fair value):



|                                |  |                  |   |  |                                     |       |                     |   |      
|------------------------------- |  | ---------------- | - |  | ----------------------------------- | ----- | ------------------- | - | -----
|                                |  | Restricted Stock |   |  | Grant DateWeightedAverage FairValue |       | Intrinsic Value (1)
|Outstanding at February 3, 2007 |  |                 |   |  |                                     |      |                     |   |     
|                                |  |                  |   |  |                                     |       |                     |   |      
|Granted                         |  | 16               |   |  |                                     |      |                     |   |     
|                                |  |                  |   |  |                                     |       |                     |   |      
|Outstanding at February 2, 2008 |  | 16               |   |  | $                                   | 37.19 |                     | $ | 321  
|                                |  |                  |   |  |                                     |       |                     |   |      
|Granted                         |  | 333              |   |  | $                                   | 14.52 |                     |   |     
|Vested                          |  | (5               | ) |  | $                                   | 37.54 |                     |   |     
|Forfeited                       |  | (59              | ) |  | $                                   | 14.05 |                     |   |     
|                                |  |                  |   |  |                                     |       |                     |   |      
|Outstanding at January 31, 2009 |  | 285              |   |  | $                                   | 15.49 |                     | $ | 2,034
|                                |  |                  |   |  |                                     |       |                     |   |      
|Granted                         |  | 450              |   |  | $                                   | 7.17  |                     |   |     
|Vested                          |  | (81              | ) |  | $                                   | 16.17 |                     |   |     
|Forfeited                       |  | (32              | ) |  | $                                   | 9.80  |                     |   |     
|                                |  |                  |   |  |                                     |       |                     |   |      
|Outstanding at January 30, 2010 |  | 622              |   |  | $                                   | 9.67  |                     | $ | 7,921
|                                |  |                  |   |  |                                     |       |                     |   |      



| | (1) | Intrinsic value for restricted stock awards is defined as the market value on the last business day of the fiscal year. The market value of the restricted stock awards
was $12.73 at January 30, 2010, $7.15 at January 31, 2009 and $20.04 at February 28, 2008. | 
| | --- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | 

During the year ended January 30, 2010, the Company granted
approximately 450,000 shares of restricted stock with a weighted average fair market value on the date of grant of $7.17 per share. In connection with these restricted stock grants, in fiscal years ended January 30, 2010, January 31,
2009 and February 2, 2008, the Company recognized approximately $689,000, $828,000 and $69,000 in stock-based compensation expense of which approximately $163,000, $155,000 and $0 was attributable to the Board of Directors.

The Company recorded approximately $4.1 million, $4.4 million and $4.6 million of total stock-based compensation expense for the years ended
January 30, 2010, January 31, 2009 and February 2, 2008, of which approximately $0.4 million, $0.5 million and $0.8 million was attributable to the Board of Directors. The stock-based compensation expense is calculated on an
accelerated method for stock options and a straight-line basis for restricted stock over the vesting periods of the related equity grant. This charge had no impact on the Companys reported cash flows. At January 30,
2010, January 31, 2009, and February 2, 2008 there was approximately $7.3 million, $8.6 million and $9.2 million of total unrecognized compensation cost related to unvested stock options and restricted stock grants of which
approximately $0.1 million, $0.2 million and $0.5 million was attributable to the Board of Directors. This cost is expected to be recognized over a weighted-average period of approximately three to eight years.

Net Income per ShareBasic net income per share is based on the weighted average number of common shares outstanding during the
period. Diluted net income per share is based on the weighted average number of



55



---

common shares and common share equivalents outstanding during the period. Common share equivalents included in the computation represent shares issuable upon assumed exercise of outstanding stock
options and non-vested restricted stock. Potentially anti-dilutive securities not included in the calculation of diluted earnings per share include options to purchase common stock where the option exercise price is greater than the average market
price of the Companys common stock during the period reported. Total anti-dilutive common stock options not included in the calculation of diluted earnings per share were approximately 447,000, 814,000 and 130,000 for the fiscal years ended
January 30, 2010, January 31, 2009 and February 2, 2008.

Merchandise RiskThe Companys
success is largely dependent upon its ability to gauge the fashion tastes of its customers and provide merchandise that satisfies customer demand. Any inability to provide appropriate merchandise in sufficient quantities in a timely manner could
have a material adverse effect on the Companys business, operating results and financial condition.

Recent Accounting Pronouncements

Effective July 2009, the FASB codified accounting literature into a single source of authoritative accounting principles,
except for certain authoritative rules and interpretive releases issued by the Securities and Exchange Commission. Since the codification did not alter existing U.S. GAAP, it did not have an impact on our consolidated financial statements. All
references to pre-codified U.S. GAAP have been removed from this Form 10-K.

In December 2007, the FASB issued guidance
that continues to require the acquisition method of accounting to be applied to all business combinations but significantly changes the accounting for certain aspects of business combinations. Acquisition costs will generally be expensed as
incurred; non-controlling interests will be valued at fair value at the acquisition date; in-process research and development will be recorded at fair value as an indefinite-lived intangible asset at the acquisition date; restructuring costs
associated with a business combination will generally be expensed subsequent to the acquisition date; and changes in deferred tax asset valuation allowances and income tax uncertainties after the acquisition date generally will affect income tax
expense. This guidance is to be applied prospectively to business combinations for which the acquisition date is on or after the beginning of the first annual period subsequent to December 15, 2008. We expect this guidance to have an impact on
our accounting for future business combinations, if any, but the effect is dependent upon the acquisitions that are made in the future.

In December 2007, the FASB established new accounting and reporting standards for the noncontrolling interest in a subsidiary and for deconsolidation of a subsidiary. This guidance clarifies that a
noncontrolling interest in a subsidiary (minority interest) is an ownership interest in the consolidated entity that should be reported as equity in the Consolidated Financial Statements and separate from the parent companys equity. Among
other things, this guidance requires consolidated net income to be reported at amounts that include the amounts attributable to both the parent and the noncontrolling interest. It also requires disclosure, on the face of the Consolidated Statements
of Operations of the amounts of consolidated net income attributable to the parent and to the noncontrolling interest, if material. This guidance was effective for us on February 1, 2009 and it did not have a material impact on our consolidated
financial statements.

In April 2008, the FASB issued guidance that amends the factors that should be considered in developing
renewal or extension assumptions used to determine the useful life of a recognized intangible asset. The intent of this guidance is to improve the consistency between the useful life of a recognized intangible asset and the period of expected cash
flows used to measure the fair value of the asset. This guidance was effective for us for consolidated financial statements issued for periods ending on or after January 31, 2009. We do not expect this guidance to have a material impact on our
accounting for future acquisitions or renewals of intangible assets, but the potential impact is dependent upon the acquisitions, if any, or renewals of intangible assets in the future.

In March 2009, the FASB issued guidance that provides additional advice on determining whether a market for a financial asset is not active
and eliminates the proposed presumption that all transactions are distressed (not



56



---

orderly) unless proven otherwise. This guidance is effective for us for interim and annual consolidated financial statements for periods ending on or after August 1, 2009. The Companys
adoption of this guidance does not have a material impact on its consolidated financial statements.

In March 2009, the FASB
issued guidance that provides additional support for determining whether impairment is other-than-temporary to debt securities in the financial statements. This guidance requires other-than-temporary impairments to be separated into the amount
representing the decrease in cash flows expected to be collected from a security (referred to as credit losses) which is recognized in earnings and the amount related to other factors (referred to as noncredit losses) which is recognized in other
comprehensive income. This guidance is effective for us for interim and annual periods ending on or after August 1, 2009. The Company does not meet the conditions necessary to recognize other-than-temporary or credit losses of its marketable
securities in earnings and as such, this guidance does not have a material impact on its consolidated financial statements.

In April 2009, the FASB issued guidance requiring us to provide disclosures about fair value of financial instruments in interim financial information and requires those disclosures in summarized financial information at interim reporting
periods. These disclosures are effective for us for interim periods ending on or after August 1, 2009. The adoption of this guidance does not have a material impact on our consolidated financial statements.

In May 2009, the FASB issued guidance on subsequent events that establishes general standards of accounting for and disclosure of events
that occur after the balance sheet date but prior to the issuance of the financial statements. The guidance requires disclosure of the date through which subsequent events were evaluated and the basis for that date. The guidance sets forth the
following: (1) the period after the balance sheet date during which management of a reporting entity should evaluate events or transactions that may occur for potential recognition or disclosure in the financial statements; (2) the
circumstances under which an entity should recognize events or transactions occurring after the balance sheet date in its financial statements; and (3) the disclosures that an entity should make about events or transactions that occurred after
the balance sheet date. This guidance was effective for us for the period ending August 1, 2009 and required prospective application. We have evaluated certain events and transactions occurring through the date of our Form10-K filing.

In January 2010, the FASB issued amendments related to recurring and non-recurring fair value measurement disclosures for the
amounts of significant transfers in and out of Levels 1 and 2, describing the reasons for the transfers. These new disclosures and clarifications of existing disclosures are effective for interim and annual reporting periods beginning after
December 16, 2009. The amendment also requires how activity in Level 3 fair value measurements should present separately, information about purchases, sales issuances and settlements (gross basis). These disclosures are effective for fiscal
years beginning after December 15, 2010, and for interim periods within those fiscal years.

3.    Cash and Cash
EquivalentsThe Company considers all highly liquid investments with original maturity of three months or less when purchased to be cash equivalents.



57



---

The following tables summarize the estimated fair market value of our cash and marketable
securities, the gross unrealized holding gains and losses and the length of time available-for-sale securities were in a continuous unrealized loss positions as of January 31, 2009 and January 30, 2010 (in thousands):



|                                      |  |                  |         |                             |   |                              |  |   |                    |   |                                             |   |         |                                                            |   |    |   |  |   |      |  
|------------------------------------- |  | ---------------- | ------- | --------------------------- | - | ---------------------------- |  | - | ------------------ | - | ------------------------------------------- | - | ------- | ---------------------------------------------------------- | - | -- | - |  | - | ---- | -
|                                      |  | January 30, 2010 |        
|                                      |  | AmortizedCost    |         | GrossUnrealizedHoldingGains |   | GrossUnrealizedHoldingLosses |  |   | EstimatedFairValue |   | UnrealizedLossPositionLess ThanTwelveMonths |   |         | ContinuousUnrealizedLoss PositionGreater ThanTwelve Months |  
|Cash and cash equivalents:            |  |                  |         |                             |   |                              |  |   |                    |   |                                             |   |         |                                                            |   |    |   |  |   |      |  
|Cash                                  |  | $                | 22,950  |                             | $ |                             |  | $ |                   |   |                                             | $ | 22,950  |                                                            | $ |   |   |  | $ |     |  
|                                      |  |                  |         |                             |   |                              |  |   |                    |   |                                             |   |         |                                                            |   |    |   |  |   |      |  
|Total cash and cash equivalents       |  |                  | 22,950  |                             |   |                             |  |   |                   |   |                                             |   | 22,950  |                                                            |   |   |   |  |   |     |  
|                                      |  |                  |         |                             |   |                              |  |   |                    |   |                                             |   |         |                                                            |   |    |   |  |   |      |  
|Short-term investments                |  |                  |         |                             |   |                              |  |   |                    |   |                                             |   |         |                                                            |   |    |   |  |   |      |  
|Treasury and agency securities        |  |                  | 6,095   |                             |   | 7                            |  |   |                   |   |                                             |   | 6,102   |                                                            |   |   |   |  |   |     |  
|State and local government securities |  |                  | 49,597  |                             |   | 176                          |  |   | (6                 | ) |                                             |   | 49,767  |                                                            |   | (6 | ) |  |   |     |  
|                                      |  |                  |         |                             |   |                              |  |   |                    |   |                                             |   |         |                                                            |   |    |   |  |   |      |  
|Total short-term investments          |  |                  | 55,692  |                             |   | 183                          |  |   | (6                 | ) |                                             |   | 55,869  |                                                            |   | (6 | ) |  |   |     |  
|                                      |  |                  |         |                             |   |                              |  |   |                    |   |                                             |   |         |                                                            |   |    |   |  |   |      |  
|Long-term investments                 |  |                  |         |                             |   |                              |  |   |                    |   |                                             |   |         |                                                            |   |    |   |  |   |      |  
|Treasury and agency securities        |  |                  | 9,173   |                             |   | 41                           |  |   |                   |   |                                             |   | 9,214   |                                                            |   |   |   |  |   |     |  
|State and local government securities |  |                  | 20,941  |                             |   | 79                           |  |   | (130               | ) |                                             |   | 20,890  |                                                            |   | (2 | ) |  |   | (128 | )
|                                      |  |                  |         |                             |   |                              |  |   |                    |   |                                             |   |         |                                                            |   |    |   |  |   |      |  
|Total long-term investments           |  |                  | 30,114  |                             |   | 120                          |  |   | (130               | ) |                                             |   | 30,104  |                                                            |   | (2 | ) |  |   | (128 | )
|                                      |  |                  |         |                             |   |                              |  |   |                    |   |                                             |   |         |                                                            |   |    |   |  |   |      |  
|Total                                 |  | $                | 108,756 |                             | $ | 303                          |  | $ | (136               | ) |                                             | $ | 108,923 |                                                            | $ | (8 | ) |  | $ | (128 | )
|                                      |  |                  |         |                             |   |                              |  |   |                    |   |                                             |   |         |                                                            |   |    |   |  |   |      |  

The long-term gross unrealized holding losses on the state and local obligations primarily consist of an
unrealized loss on the Companys sole auction rate security. The Company has the ability and intent to hold its available-for-sale securities until recovery of fair value, which may be at maturity, and thus does not currently consider any
securities to be other-than-temporarily impaired. All of our available-for-sale securities mature in two years or less and may be liquidated, at the Companys discretion, prior to maturity.



|                                      |  |                  |        |                             |   |                              |  |   |                    |   |                                             |   |        |                                                            |   |      |   |  |   |  
|------------------------------------- |  | ---------------- | ------ | --------------------------- | - | ---------------------------- |  | - | ------------------ | - | ------------------------------------------- | - | ------ | ---------------------------------------------------------- | - | ---- | - |  | - | -
|                                      |  | January 31, 2009
|                                      |  | AmortizedCost    |        | GrossUnrealizedHoldingGains |   | GrossUnrealizedHoldingLosses |  |   | EstimatedFairValue |   | UnrealizedLossPositionLess ThanTwelveMonths |   |        | ContinuousUnrealizedLoss PositionGreater ThanTwelve Months
|Cash and cash equivalents:            |  |                  |        |                             |   |                              |  |   |                    |   |                                             |   |        |                                                            |   |      |   |  |   |  
|Cash                                  |  | $                | 33,057 |                             | $ |                             |  | $ |                   |   |                                             | $ | 33,057 |                                                            | $ |     |   |  | $ | 
|                                      |  |                  |        |                             |   |                              |  |   |                    |   |                                             |   |        |                                                            |   |      |   |  |   |  
|Total cash and cash equivalents       |  |                  | 33,057 |                             |   |                             |  |   |                   |   |                                             |   | 33,057 |                                                            |   |     |   |  |   | 
|                                      |  |                  |        |                             |   |                              |  |   |                    |   |                                             |   |        |                                                            |   |      |   |  |   |  
|Short-term investments                |  |                  |        |                             |   |                              |  |   |                    |   |                                             |   |        |                                                            |   |      |   |  |   |  
|Treasury and agency securities        |  |                  | 8,329  |                             |   | 60                           |  |   |                   |   |                                             |   | 8,389  |                                                            |   |     |   |  |   | 
|State and local government securities |  |                  | 21,235 |                             |   | 149                          |  |   |                   |   |                                             |   | 21,384 |                                                            |   |     |   |  |   | 
|                                      |  |                  |        |                             |   |                              |  |   |                    |   |                                             |   |        |                                                            |   |      |   |  |   |  
|Total short-term investments          |  |                  | 29,564 |                             |   | 209                          |  |   |                   |   |                                             |   | 29,773 |                                                            |   |     |   |  |   | 
|                                      |  |                  |        |                             |   |                              |  |   |                    |   |                                             |   |        |                                                            |   |      |   |  |   |  
|Long-term investments                 |  |                  |        |                             |   |                              |  |   |                    |   |                                             |   |        |                                                            |   |      |   |  |   |  
|State and local government securities |  |                  | 17,540 |                             |   | 254                          |  |   | (275               | ) |                                             |   | 17,519 |                                                            |   | (275 | ) |  |   | 
|                                      |  |                  |        |                             |   |                              |  |   |                    |   |                                             |   |        |                                                            |   |      |   |  |   |  
|Total long-term investments           |  |                  | 17,540 |                             |   | 254                          |  |   | (275               | ) |                                             |   | 17,519 |                                                            |   | (275 | ) |  |   | 
|                                      |  |                  |        |                             |   |                              |  |   |                    |   |                                             |   |        |                                                            |   |      |   |  |   |  
|Total                                 |  | $                | 80,161 |                             | $ | 463                          |  | $ | (275               | ) |                                             | $ | 80,349 |                                                            | $ | (275 | ) |  | $ | 
|                                      |  |                  |        |                             |   |                              |  |   |                    |   |                                             |   |        |                                                            |   |      |   |  |   |  

The Company did not record a realized loss for
other-than-temporary impairments during the year fiscal ended January 30, 2010 or for the fiscal year ended January 31, 2009.



58



---

At January 30, 2010, marketable securities, classified as available for sale, were
$86.0 million and consisted primarily of state and local municipal instruments, U.S. treasury reserves and U.S. agency debt instruments with original maturities over 90 days. As of January 31, 2009, we held two separate $1.0 million auction
rate securities. In May 2009, one of the auction rate securities sold at auction for par. As of January 30, 2010, we had $0.9 million invested, net of temporary impairment charge of $0.1 million, in an auction rate security that is classified
as long-term, available-for-sale marketable securities on our consolidated balance sheets.

4.    ReceivablesAt January 30, 2010 and January 31, 2009, receivables include the following:



|                             |  |                   |       |                  |   |      
|---------------------------- |  | ----------------- | ----- | ---------------- | - | -----
|                             |  | Fiscal Year Ended
|                             |  | January 31, 2009  |       | January 30, 2010
|                             |  | (in thousands)   
|Credit cards receivable      |  | $                 | 1,884 |                  | $ | 2,161
|Refundable use tax           |  |                   |      |                  |   | 1,506
|Tenant allowances receivable |  |                   | 901   |                  |   | 1,057
|Interest receivable          |  |                   | 418   |                  |   | 894  
|Employee receivables         |  |                   | 410   |                  |   | 300  
|Vendor credits               |  |                   | 483   |                  |   | 194  
|Other receivables            |  |                   | 459   |                  |   | 268  
|                             |  |                   |       |                  |   |      
|                             |  | $                 | 4,555 |                  | $ | 6,380
|                             |  |                   |       |                  |   |      

The Company does not extend credit to its customers
except through independent third-party credit cards, which are generally collected in several business days.

5.    Leasehold Improvements and Equipment

Leasehold improvements and equipment consist of
the following:



|                                                        |  |                   |         |   |                  |   |         |  
|------------------------------------------------------- |  | ----------------- | ------- | - | ---------------- | - | ------- | -
|                                                        |  | Fiscal Year Ended |        
|                                                        |  | January 30, 2010  |         |   | January 31, 2009 |  
|                                                        |  | (in thousands)    |        
|Leasehold improvements                                  |  | $                 | 82,167  |   |                  | $ | 88,892  |  
|Fixtures                                                |  |                   | 43,983  |   |                  |   | 46,219  |  
|Computer equipment, software, store equipment and other |  |                   | 11,857  |   |                  |   | 11,807  |  
|                                                        |  |                   |         |   |                  |   |         |  
|Leasehold improvements and equipment at cost            |  |                   | 138,007 |   |                  |   | 146,918 |  
|Less accumulated depreciation                           |  |                   | (64,075 | ) |                  |   | (80,910 | )
|                                                        |  |                   |         |   |                  |   |         |  
|                                                        |  | $                 | 73,932  |   |                  | $ | 66,008  |  
|                                                        |  |                   |         |   |                  |   |         |  

Depreciation expense on leasehold improvements and equipment was $20.3 million, $18.8 million, and $14.6
million for fiscal years ended January 30, 2010, January 31, 2009 and February 2, 2008.

6.    Fair
Value MeasurementsThe Company defines fair value, establishes a framework for measuring fair value and expands disclosure about fair value measurements as follows:



| |  |  | Level 1Quoted prices in active markets for identical assets or liabilities;
| | - |  | ----------------------------------------------------------------------------



| |  |  | Level 2Quoted prices for similar assets or liabilities in active markets or inputs that are observable;
| | - |  | --------------------------------------------------------------------------------------------------------



| |  |  | Level 3Inputs that are unobservable.
| | - |  | -------------------------------------

The Company follows the guidelines for assessing fair value measurements consistent with GAAP that requires an assessment of whether certain factors exist to indicate that the market for an instrument is
not



59



---

active at the measurement date. If, after evaluating those factors, the evidence indicates the market is not active, a company must determine whether recent quoted transaction prices are
associated with distressed transactions.

The following table summarizes assets measured at fair value on a recurring basis at
January 31, 2009 and January 30, 2010:



|                      |  |                |   |         |   |         |  |   |      
|--------------------- |  | -------------- | - | ------- | - | ------- |  | - | -----
|Marketable securities |  | Level 1        |   | Level 2 |   | Level 3
|                      |  | (in thousands)
|January 31, 2009      |  | $              |  |         | $ | 45,525  |  | $ | 1,767
|January 30, 2010      |  | $              |  |         | $ | 85,101  |  | $ | 872  

The $0.9 million in
Level 3 marketable securities at January 30, 2010 represents a $1.0 million auction rate security, net of temporary impairment charge of $0.1 million. This security failed to sell at its scheduled auction in March 2009. The interest rate of
this security reset to a tax-free rate of 1.16%. The next scheduled auction for this security is in fiscal 2010. The Companys valuation method is based on numerous assumptions including assessments of the underlying security, expected cash
flows, credit ratings, liquidity and other relevant factors. Accordingly, this security is classified as Level 3 within valuation hierarchy. The assumptions, assessments and the interpretations of relevant market data are subject to uncertainties
and are difficult to predict and require significant judgment. The use of different assumptions, applying different judgment to inherently subjective matters and changes in future market conditions could result in significantly different estimates
of fair value.

As a result of the temporary declines in fair value for the Companys auction rate security, which the
Company attributes to current liquidity issues rather than credit issues, it has recorded an unrealized loss of approximately $0.1 million to accumulated other comprehensive income in the consolidated balance sheet as of January 30, 2010. The
Company believes the current illiquid conditions are temporary in nature and that it has the ability to hold the auction rate security until liquidity returns to the market. If it is later determined that the fair value of the security is other than
temporarily impaired, the Company will record a loss in the consolidated statement of operations. Due to the Companys belief that the market for this investment may take in excess of twelve months to fully recover, the Company has classified
it as a noncurrent asset on the accompanying consolidated balance sheet as of January 30, 2010.

The Level 2 marketable
securities includes high quality money market accounts, U.S. treasuries, U.S. government agency enterprises, certificates of deposit, and municipal bonds traded in the over-the-counter market. Fair values are based on quoted market prices for
similar assets or liabilities or determined using inputs that use as their basis readily observable market data that are actively quoted and can be validated through external sources, including third-party pricing services, brokers, and market
transactions.

The following table presents the changes in the Level 3 fair-value category for the years ended
January 31, 2009 and January 30, 2010. The Company classifies financial instruments in Level 3 of the fair-value hierarchy when there is reliance on at least one significant unobservable input to the valuation model. In addition to these
unobservable inputs, the valuation models for Level 3 financial instruments (auction rate securities) may also rely on a number of inputs that are readily observable either directly or indirectly.



|                                                                          |  |                   |       |   |                  |   |        |  
|------------------------------------------------------------------------- |  | ----------------- | ----- | - | ---------------- | - | ------ | -
|                                                                          |  | Fiscal Year Ended |      
|                                                                          |  | January 31, 2009  |       |   | January 30, 2010 |  
|                                                                          |  | (in thousands)    |      
|Balance beginning of year                                                 |  | $                 |      |   |                  | $ | 1,767  |  
|Transfers in and/or out of level 3                                        |  |                   | 2,000 |   |                  |   |       |  
|Sale of auction rate security                                             |  |                   |      |   |                  |   | (1,000 | )
|Unrealized income (loss) in accumulated other comprehensive income (loss) |  |                   | (233  | ) |                  |   | 105    |  
|                                                                          |  |                   |       |   |                  |   |        |  
|Balance end of year                                                       |  | $                 | 1,767 |   |                  | $ | 872    |  
|                                                                          |  |                   |       |   |                  |   |        |  



60



---

The following table represents the fair value hierarchy for assets measured at fair value on
a nonrecurring basis as of January 31, 2009 and January 30, 2010 (in thousands):



|                                      |  |                              |     |                                                           |   |          |  |   |      
|------------------------------------- |  | ---------------------------- | --- | --------------------------------------------------------- | - | -------- |  | - | -----
|                                      |  | Fair Value Measurements     
|Long-Lived Assets Held and Used as of |  | Fair Value AtFiscal Year End |     | Using SignificantUnobservable Inputs(Level 3Measurements) |   | Net Loss
|January 31, 2009                      |  | $                            | 130 |                                                           | $ | 130      |  | $ | 812  
|January 30, 2010                      |  | $                            | 30  |                                                           | $ | 30       |  | $ | 2,538

During fiscal year
2009, in accordance with the accounting for impairments of long-lived assets classified as held and used, 21 stores (primarily leasehold improvements and equipment) with a net carrying amount of $2.6 million were written down to their fair value of
less than $0.1 million, resulting in a net impairment charge of $2.5 million which was included in selling, general and administrative expense for the year ended January 30, 2010. The fair value was determined using a discounted cash flow model
at a store level. Store impairment expense was recorded net of the remaining tenant allowance. The estimation of future cash flows from operating activities requires significant judgments of factors that include future sales, gross profit and
operating expenses. If the Companys sales, gross profit or operating expenses are not achieved at or above the forecasted level, the carrying value of certain store assets may prove unrecoverable and the Company may incur additional impairment
charges in the future. During fiscal 2008, certain long-lived store assets with a net carrying amount of $0.9 million were written down to their fair value of $0.1 million, resulting in a net impairment charge of $0.8 million, which was included in
selling, general and administrative expense as of January 31, 2009.

7.    Other Accrued LiabilitiesAt
January 30, 2010 and January 31, 2009 other liabilities consisted of the following:



|                          |  |                   |       |                  |   |      
|------------------------- |  | ----------------- | ----- | ---------------- | - | -----
|                          |  | Fiscal Year Ended
|                          |  | January 31, 2009  |       | January 30, 2010
|                          |  | (in thousands)   
|Gift cards payable        |  | $                 | 3,061 |                  | $ | 2,930
|Accrued payables          |  |                   | 2,564 |                  |   | 2,695
|Accrued legal settlement  |  |                   |      |                  |   | 1,512
|Accrued sales tax         |  |                   | 1,425 |                  |   | 1,497
|Other current liabilities |  |                   | 603   |                  |   | 489  
|                          |  |                   |       |                  |   |      
|                          |  | $                 | 7,653 |                  | $ | 9,123
|                          |  |                   |       |                  |   |      

8.    Revolving Credit Facility

On June 10, 2009, we renewed and amended our secured credit agreement with Wells Fargo HSBC Trade Bank, N.A., and the prior facility
agreement was terminated. The credit agreement provides us with a secured revolving credit facility until September 1, 2011 of up to $25.0 million. The secured revolving credit facility provides for the issuance of a standby letter of credit in
an amount not to exceed $5.0 million outstanding at any time and with a term not to exceed 365 days. The commercial line of credit provides for the issuance of a commercial letter of credit in an amount not to exceed $10.0 million and with terms not
to exceed 120 days. The amount of borrowings available at any time under our secured revolving credit facility is reduced by the amount of standby and commercial letters of credit outstanding at that time. There were no outstanding borrowings under
the secured revolving credit facility at January 30, 2010 or January 31, 2009. The Company had open commercial letters of credit outstanding under our secured revolving credit facility of $0.6 million at January 30, 2010 and
approximately $0.3 million at January 31, 2009. The secured revolving credit facility bears interest at the Daily One Month LIBOR rate plus 1.00%. The credit agreement contains a number of restrictions and covenants that generally limit our
ability to, among other things, (1) incur additional debt, (2) undergo a change in ownership and (3) enter into certain transactions. The credit agreement also contains financial covenants that



61



---

require us to meet certain specified financial tests and ratios, including, a maximum net loss not to exceed $10.0 million after taxes on a trailing four-quarter basis provided, that, there shall
be added to net income all charges for impairment of goodwill and store assets not to exceed $5.0 million in aggregate, and a minimum quick ratio of 1.25. The quick ratio is defined as our cash and near cash equivalents plus certain defined
receivables divided by the outstanding borrowings. All of our personal property, including, among other things, our inventory, equipment and fixtures, has been pledged to secure our obligations under the credit agreement. We must also provide
financial information and statements to our lender. We were in compliance with all such covenants at January 30, 2010.

9.    Income Taxes

During fiscal 2007, we adopted a comprehensive model for recognizing,
measuring, presenting, and disclosing in our financial statements uncertain tax positions that the Company has taken or expects to take on a tax return. The tax benefit from an uncertain position may be recognized only if it is more likely
than not that the position is sustainable, based on its technical merits. The tax benefit of a qualifying position is the largest amount of tax benefit that is greater than fifty percent likely of being realized upon ultimate settlement with a
taxing authority having full knowledge of all relevant information. Interest recognized may be classified in the financial statements as either income taxes or interest expense. The Company has elected to classify any interest expense recognized as
income taxes. The Company files income tax returns in the U.S. federal jurisdiction and various state jurisdictions. The Companys U.S. federal income tax returns are no longer subject to examination for years before fiscal 2006.

The components of deferred income taxes are:



|                                                      |  |                   |         |   |                  |   |         |  
|----------------------------------------------------- |  | ----------------- | ------- | - | ---------------- | - | ------- | -
|                                                      |  | Fiscal Year Ended |        
|                                                      |  | January 31, 2009  |         |   | January 30, 2010 |  
|                                                      |  | (in thousands)    |        
|Deferred tax assets                                   |  |                   |         |   |                  |   |         |  
|Deferred rent                                         |  | $                 | 9,942   |   |                  | $ | 11,496  |  
|Inventory                                             |  |                   | 2,133   |   |                  |   | 1,945   |  
|Employee benefits, including stock based compensation |  |                   | 4,424   |   |                  |   | 5,547   |  
|Other                                                 |  |                   | 394     |   |                  |   | 1,325   |  
|                                                      |  |                   |         |   |                  |   |         |  
|Total deferred tax assets                             |  |                   | 16,893  |   |                  |   | 20,313  |  
|                                                      |  |                   |         |   |                  |   |         |  
|Deferred tax liabilities;                             |  |                   |         |   |                  |   |         |  
|Property and equipment                                |  |                   | (11,642 | ) |                  |   | (9,973  | )
|Goodwill and other intangibles                        |  |                   | (1,069  | ) |                  |   | (1,422  | )
|Prepaid expenses                                      |  |                   | (421    | ) |                  |   | (271    | )
|Other                                                 |  |                   | (72     | ) |                  |   | (65     | )
|                                                      |  |                   |         |   |                  |   |         |  
|Total deferred tax liabilities                        |  |                   | (13,204 | ) |                  |   | (11,731 | )
|                                                      |  |                   |         |   |                  |   |         |  
|Net deferred tax asset                                |  | $                 | 3,689   |   |                  | $ | 8,582   |  
|                                                      |  |                   |         |   |                  |   |         |  



62



---

The components of the provision (benefit) for income taxes are:



|                           |  |                   |        |   |                  |   |        |                  |  |   |        |  
|-------------------------- |  | ----------------- | ------ | - | ---------------- | - | ------ | ---------------- |  | - | ------ | -
|                           |  | Fiscal Year Ended |       
|                           |  | February 2, 2008  |        |   | January 31, 2009 |   |        | January 30, 2010 | 
|                           |  | (in thousands)    |       
|Current                    |  |                   |        |   |                  |   |        |                  |  |   |        |  
|Federal                    |  | $                 | 14,554 |   |                  | $ | 9,164  |                  |  | $ | 7,760  |  
|State                      |  |                   | 2,616  |   |                  |   | 1,556  |                  |  |   | 2,002  |  
|                           |  |                   |        |   |                  |   |        |                  |  |   |        |  
|Total current              |  |                   | 17,170 |   |                  |   | 10,720 |                  |  |   | 9,762  |  
|                           |  |                   |        |   |                  |   |        |                  |  |   |        |  
|Deferred                   |  |                   |        |   |                  |   |        |                  |  |   |        |  
|Federal                    |  |                   | (1,550 | ) |                  |   | (1,147 | )                |  |   | (3,872 | )
|State                      |  |                   | (276   | ) |                  |   | (74    | )                |  |   | (1,014 | )
|                           |  |                   |        |   |                  |   |        |                  |  |   |        |  
|Total deferred             |  |                   | (1,826 | ) |                  |   | (1,221 | )                |  |   | (4,886 | )
|                           |  |                   |        |   |                  |   |        |                  |  |   |        |  
|Provision for income taxes |  | $                 | 15,344 |   |                  | $ | 9,499  |                  |  | $ | 4,876  |  
|                           |  |                   |        |   |                  |   |        |                  |  |   |        |  

The reconciliation of the income tax provision at the U.S. federal statutory rate to the Companys
effective income tax rate is as follows for the fiscal year ended:



|                                                      |  |                   |   |  |                  |   |  |                  |  
|----------------------------------------------------- |  | ----------------- | - |  | ---------------- | - |  | ---------------- | -
|                                                      |  | Fiscal Year Ended |  
|                                                      |  | February 2, 2008  |   |  | January 31, 2009 |   |  | January 30, 2010 |  
|Expected U.S. federal income taxes at statutory rates |  | 35.0              | % |  | 35.0             | % |  | 35.0             | %
|State and local income taxes, net of federal effect   |  | 3.7               |   |  | 3.6              |   |  | 4.6              |  
|Tax exempt interest                                   |  | (1.1              | ) |  | (1.9             | ) |  | (2.9             | )
|Other                                                 |  | 0.1               |   |  | (1.1             | ) |  | (1.9             | )
|                                                      |  |                   |   |  |                  |   |  |                  |  
|Effective Tax Rate                                    |  | 37.7              | % |  | 35.6             | % |  | 34.8             | %
|                                                      |  |                   |   |  |                  |   |  |                  |  

10.    Equity Awards

During fiscal 2004, the Company adopted the 2004 Stock Option Plan (the 2004 Plan) to provide for the granting of incentive stock
options and nonqualified stock options to executive officers and key employees of the Company as determined by the 2004 Plan Committee of the Companys board of directors. The terms of the 2004 Plan are generally the same as the 1993 Plan. The
Company has authorized 7,365,586 split adjusted shares of common stock for issuance under the 2004 Plan. The Company does not plan on making any new stock option grants under the 2004 Plan.

The Company adopted the 2005 Equity Incentive Plan (the 2005 Plan) on January 24, 2005 and the Companys shareholders
approved it on April 27, 2005. Unless sooner terminated by the Board, the 2005 Plan will terminate on the day before the tenth anniversary of the date that the 2005 Plan was approved by the Companys shareholders. The 2005 Incentive Plan
provides for the grant of incentive stock options, nonqualified stock options, stock bonuses, restricted stock awards, restricted stock units and stock appreciation rights, which may be granted to the Companys employees (including officers),
directors and consultants.

The aggregate number of shares of common stock that may be issued pursuant to awards granted under
the 2005 Plan will not exceed 5,850,000 plus (1) the number of shares that are subject to awards under the 2005 Plan, the 1993 Plan or the 2004 Plan that have been forfeited or repurchased by us or that have otherwise expired or terminated,
(2) at our option, the number of shares that were reserved for issuance under the 2004 Plan but that were not subject to a grant under such plan at the completion of the Companys initial public offering in May 2005, and (3) an annual
increase on the first business day of each fiscal year such that the total number of shares



63



---

available for issuance under the 2005 Plan shall equal 15% of the total number of shares of common stock outstanding on such business day; provided, that with respect to such annual increase, the
board may designate a lesser number of additional shares or no additional shares during such fiscal year. In no event, however, will the aggregate number of shares available for award under the 2005 Plan exceed 8,775,000 split adjusted shares. As a
result of this limitation on the aggregate number of shares available for award under the 2005 Plan, and the 6,614,594 split adjusted shares of the Companys common stock that were reserved for issuance under our 2004 Plan but that were not
subject to grants under that plan at the completion of the initial public offering, up to 2,925,000 split adjusted shares, may currently be added to the shares of common stock that may be issued pursuant to awards granted under the 2005 Plan
pursuant to clause (2) of the first sentence of this paragraph; however, the Company does not currently intend to add any of those shares to the 2005 Plan.

There were approximately 221,000 (excluding Exchange Offer), 160,000 and 515,000 stock options granted during fiscal years 2009, 2008 and 2007. In addition, the Company issued approximately 450,000 shares
of restricted stock in fiscal 2009, 333,000 shares in fiscal 2008 and 16,000 shares of restricted stock in fiscal 2007. As of January 30, 2010 and January 31, 2009 there were approximately 1.5 million and 1.2 million options to
purchase shares of common stock and 622,000 and 285,000 shares of restricted stock issued and outstanding under the 2005 Plan.

The following table summarizes information concerning outstanding and exercisable options at January 30, 2010:



|                      |  |                     |  |                                          |  |                 
|--------------------- |  | ------------------- |  | ---------------------------------------- |  | ----------------
|                      |  | Options Outstanding |  | OptionsExercisable                      
|Exercise Price        |  | Number ofOptions    |  | WeightedAverageRemainingContractual Life |  | Number ofOptions
|$                1.78 |  | 212,745             |  | 1.6                                      |  | 212,745         
|$                3.87 |  | 323,720             |  | 4.6                                      |  | 189,835         
|$                6.88 |  | 213,200             |  | 9.1                                      |  |                
|$                8.64 |  | 298,471             |  | 6.7                                      |  |                
|$    14.00-18.50      |  | 153,500             |  | 8.2                                      |  | 35,950          
|$    27.31-33.59      |  | 131,500             |  | 6.2                                      |  | 97,167          
|$    35.85-38.19      |  | 162,250             |  | 7.3                                      |  | 85,182          
|                      |  |                     |  |                                          |  |                 
|Total                 |  | 1,495,386           |  |                                          |  | 620,879         
|                      |  |                     |  |                                          |  |                 

11.    Related Party Transactions

The Company committed charitable contributions to Zumiez Foundation of approximately $331,000 in fiscal 2009, $368,000 in
fiscal 2008 and $581,000 in fiscal 2007. The Company has accrued charitable contributions payable to Zumiez Foundation for the fiscal years ended January 30, 2010, January 31, 2009 and February 2, 2008 of approximately $175,000,
$250,000 and $738,000. Zumiez Foundation is a charitable based nonprofit organization focused on meeting the various needs of the under-privileged in communities where the Company has retail stores. The Companys Chairman of the Board is also
the President of Zumiez Foundation.

12.    Commitments and Contingencies

LeasesThe Company is committed under operating leases for all of its retail store locations. In addition to minimum future lease
payments, substantially all store leases provide for additional rental payments based on sales, as well as common area maintenance charges. In September 2006, the Company entered into a lease agreement for a combined home office and distribution
center and an additional 37,000 square feet of warehouse space. This lease agreement terminated and replaced the original fiscal 2004 lease with the Landlord. The new lease agreement provides for an initial lease term of 126 months within which we
have an option to extend the



64



---

lease term for an additional period of five years. For leases that have fixed escalation clauses, minimum rents are recognized on a straight-line basis over the term of the lease. The Company
expenses escalated percentage rent payments in the period they become known.

Total rent expense, base rent and contingent
rent for the three fiscal years ended January 30, 2010, January 31, 2009 and February 2, 2008 (in thousands) are as follows:



|                                  |  |                   |        |                  |   |                  |  |   |       
|--------------------------------- |  | ----------------- | ------ | ---------------- | - | ---------------- |  | - | ------
|                                  |  | Fiscal Year Ended
|                                  |  | February 2, 2008  |        | January 31, 2009 |   | January 30, 2010
|Base Rent Expense                 |  | $                 | 24,931 |                  | $ | 31,772           |  | $ | 35,208
|Contingent and Other Rent Expense |  |                   | 18,548 |                  |   | 21,101           |  |   | 22,774
|                                  |  |                   |        |                  |   |                  |  |   |       
|Total Rent Expense                |  | $                 | 43,479 |                  | $ | 52,873           |  | $ | 57,982
|                                  |  |                   |        |                  |   |                  |  |   |       

Future minimum commitments (in thousands) on all
leases at January 30, 2010 are as follows:



|            |  |               |         |             |   |       |  |   |        
|----------- |  | ------------- | ------- | ----------- | - | ----- |  | - | -------
|            |  | Retail Stores |         | Home Office |   | Total
|Fiscal 2010 |  | $             | 40,789  |             | $ | 795   |  | $ | 41,584 
|Fiscal 2011 |  |               | 40,986  |             |   | 816   |  |   | 41,802 
|Fiscal 2012 |  |               | 39,650  |             |   | 847   |  |   | 40,497 
|Fiscal 2013 |  |               | 39,189  |             |   | 869   |  |   | 40,058 
|Fiscal 2014 |  |               | 37,483  |             |   | 892   |  |   | 38,375 
|Thereafter  |  |               | 116,598 |             |   | 2,252 |  |   | 118,850
|            |  |               |         |             |   |       |  |   |        
|            |  | $             | 314,695 |             | $ | 6,471 |  | $ | 321,166
|            |  |               |         |             |   |       |  |   |        

Purchase CommitmentsThe Company had
outstanding purchase orders to acquire merchandise from vendors of $47.5 million, including $0.6 million in letters of credit, and $40.3 million, including $0.3 million in letters of credit, at January 30, 2010 and January 31, 2009. These
purchases are expected to be financed by cash flows from operations, cash reserves and, if needed, the Companys revolving credit facility. The Company has an option to cancel such commitments with no notice prior to shipment.

LitigationOn December 10, 2007, a putative class action complaint was filed in the U.S. District Court for the Western
District of Washington against the Company and certain of its current and former directors and officers. The action was purported to be brought on behalf of a class of purchasers of the Companys stock during the period March 14, 2007 to
January 4, 2008 and alleged that the defendants violated the federal securities laws during this period of time by, among other things, having made materially false or misleading statements and that the defendants engaged in insider trading.
The defendants moved to dismiss all claims in October 2008. On March 30, 2009, the U.S. District Court for the Western District of Washington issued its ruling without oral argument, dismissing the case with prejudice.

In addition, on December 20, 2007, a shareholder derivative action was filed in the Superior Court of the State of Washington
(Snohomish County), allegedly on behalf of and for the benefit of the Company, against certain of the Companys current directors and current and former officers. Following the March 30, 2009 ruling by the U.S District Court on the
putative class action complaint, the related shareholder derivative action was voluntarily dismissed.

On March 5, 2008,
a former employee commenced an action against the Company in California state court (Evan Johnson v. Zumiez, Inc., et al.,Case No. RG08374968, Alameda County Superior Court, filed March 5, 2008) alleging that the Company failed to pay
all overtime wages owing to him and other employees in California, failed to provide meal breaks as required by California law, failed to provide employees with proper itemized wage statements (pay stubs) as required by California law, and failed to
pay terminated employees



65



---

waiting time penalties under California Labor Code section 203. On July 16, 2009, the Company announced that it had reached an agreement to settle. The claims made settlement agreement was
submitted to the court for preliminary approval, but the court denied approval without prejudice and encouraged the parties to restructure and resubmit the agreement to the court for approval. The Company and plaintiffs counsel renegotiated
the settlement, and resubmitted it to the court for approval. The court granted preliminary approval of the settlement on March 16, 2010, and set a final approval hearing for July 13, 2010. Class members who wish to exclude themselves from
the settlement (opt out) will have until June 1, 2010 to do so. The total amount of the renegotiated settlement is $1.35 million. This entire amount will be paid out in settlement awards to the class members, attorneys fees
and costs, claims administration fees and other payments required by the settlement, with no reversion of unclaimed funds to the Company. This accrued charge was recorded in selling, general and administrative expenses in the consolidated statement
of operations for the three months ended August 1, 2009.

A putative class action, Chandra Berg v. Zumiez Inc.,
was filed against the Company in the Los Angeles Superior Court under case number BC408410 on February 25, 2009. The action alleges causes of action for failure to pay overtime wages to present and former store managers in California, failure
to provide meal periods and rest breaks to store managers, failure to reimburse retail employees for clothing required by the Companys dress code, failure to reimburse retail employees for business expenses, failure to provide store managers
with accurate itemized wage statements, failure to pay terminated store managers all wages due at the time of termination, unfair business practices and declaratory relief. The Company has filed an answer to the Complaint and discovery is being
conducted. Subsequent to January 30, 2010, the Company attended a mediation with the plaintiff wherein no settlement was reached. The court has set the date of May 28, 2010 for a hearing on class certification. At this early stage of the
case, it is not possible to estimate the amount or relevant range of potential loss with any degree of certainty. The Company continues to believe that this lawsuit is without merit and will continue to oppose it vigorously if necessary.

Insurance ReservesThe Company is responsible for medical and dental insurance claims up to a specified aggregate amount. The
Company maintains a reserve for estimated medical and dental insurance claims based on historical claims experience and other estimated assumptions.

Employment AgreementPrior to November 2009 the Company had an employment agreement in place with a key employee. On November 18, 2009, the Board of Directors of the Company and the key
employee mutually agreed to terminate the Employment Agreement.

13.    Goodwill and Other Intangible Assets

The Company recorded $13.2 million of goodwill as the excess of the purchase price of $15.5 million over the fair value of
the net amounts assigned to assets acquired and liabilities assumed. The Company will continue to assess, in accordance with our goodwill policy as stated in Note 2, whether goodwill is impaired.

On September 16, 2008, the Company acquired the assets of an Island Snow store from Kodama Incorporated located in Honolulu, Hawaii. In
connection with the purchase, the Company entered into a noncompetition agreement for which the Company paid $100,000, and recorded an intangible asset. Under this agreement, Kodama Incorporated agreed not to compete with Zumiez for a period of two
years. The Company has amortized the non-compete agreement over the term of the agreement.

14.    Employee Benefit
Plans

The Zumiez Investment Plan (Z.I.P.) is a qualified plan under Section 401(k) of the Internal Revenue Code.
Employees that have been with the Company for a year, work an average of thirty hours a week and are twenty-one or older are eligible to participate in the Z.I.P. The Companys 401(k) matching and profit-sharing contributions are discretionary
and are determined annually by the Company. The Company committed $175,000 to the plan for the fiscal year ended January 30, 2010; $250,000 for fiscal year ended January 31, 2009 and $250,000 for fiscal year ended February 2, 2008.



66



---

The Company offers an Employee Stock Purchase Plan (the ESPP) for eligible
employees to purchase the Companys common stock at a 15% discount of the lesser of fair market value of the stock on the first business day or the last business day of the offering period. The ESPP provides for six month offering periods
commencing on October 1 and April 1 of each year. Employees can contribute up to 15% of their pay but may not exceed $25,000 of aggregate stock value in a calendar year. The maximum number of shares an employee may purchase during an
offering period is 2,000 shares. Employees are eligible to participate in the ESPP if they work at least 20 hours a week and at least five months in a calendar year.

15.    Net Income per Share, Basic and Diluted

Basic
net income per share is based on the weighted average number of common shares outstanding during the period. Diluted net income per share is based on the weighted average number of common shares and common share equivalents, including unvested
restricted stock grants, outstanding during the period. Common share equivalents included in the computation represent shares issuable upon assumed exercise of outstanding stock options, employee stock option funds held to acquire stock and
non-vested restricted stock. Potentially anti-dilutive securities not included in the calculation of diluted earnings per share includes options to purchase common stock where the option exercise price is greater than the average market price of the
Companys common stock during the period reported. Total common stock options not included in the calculation of diluted earnings per share were 447,250, 814,175, and 130,000 for the fiscal years ended January 30,
2010, January 31, 2009 and February 2, 2008.

The following table sets forth the computation of basic and
diluted net income per share (in thousands, except share and per share data):



|                                                                |  |                   |            |                  |   |                  |  |   |           
|--------------------------------------------------------------- |  | ----------------- | ---------- | ---------------- | - | ---------------- |  | - | ----------
|                                                                |  | Fiscal Year ended
|                                                                |  | February 2, 2008  |            | January 31, 2009 |   | January 30, 2010
|Net income                                                      |  | $                 | 25,326     |                  | $ | 17,204           |  | $ | 9,131     
|Weighted average common shares for basic net income per share   |  |                   | 28,608,818 |                  |   | 29,126,889       |  |   | 29,499,385
|Dilutive effect of stock options and restricted stock           |  |                   | 713,519    |                  |   | 567,223          |  |   | 633,175   
|                                                                |  |                   |            |                  |   |                  |  |   |           
|Weighted average common shares for diluted net income per share |  |                   | 29,322,337 |                  |   | 29,694,112       |  |   | 30,132,560
|                                                                |  |                   |            |                  |   |                  |  |   |           
|Basic net income per share                                      |  | $                 | 0.89       |                  | $ | 0.59             |  | $ | 0.31      
|                                                                |  |                   |            |                  |   |                  |  |   |           
|Diluted net income per share                                    |  | $                 | 0.86       |                  | $ | 0.58             |  | $ | 0.30      
|                                                                |  |                   |            |                  |   |                  |  |   |           

16.    Subsequent Events

On March 2, 2010 the Company acquired a 168,450 square foot building in Corona, California for $11.8 million. The Company plans to
relocate its current distribution facility in Everett, Washington to this facility and begin distributing inventory to its retail stores in late April 2010. In conjunction with the plan to close Everett, Washington distribution center, the Company
expects to incur approximately $3.0 million to $3.2 million in cash expenses.

The Company has evaluated subsequent
events through the filing date of this Form 10-K and has determined that there were no additional subsequent events to recognize or disclose in these financial statements.



67



---

EXHIBIT INDEX



|      |  |                                                                                                                                                                                                                                                                                                                                                                
|----- |  | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|      | 
|3.1   |  | Articles of Incorporation. [Incorporated by reference to Exhibit 3.1 to the Companys Registration Statement on Form S-1 (file No. 333-122865)]                                                                                                                                                                                                                
|      | 
|3.2   |  | Bylaws. [Incorporated by reference to Exhibit 3.1 to the Companys Current Report on Form 8-K filed on August 25, 2008                                                                                                                                                                                                                                         
|      | 
|4.1   |  | Form of Common Stock Certificate of Zumiez Inc. [Incorporated by reference to Exhibit 4.1 to the Companys Registration Statement on Form S-1 (file No.
333-122865)]                                                                                                                                                                                           
|      | 
|10.1  |  | Business Loan Agreement dated May 29, 2003 between Bank of America, N.A. and Zumiez Inc., as modified by Loan Modification Agreement dated September 30, 2004. [Incorporated by
reference to Exhibit 10.1 to the Companys Registration Statement on Form S-1 (file No. 333-122865)]                                                                           
|      | 
|10.2  |  | Lease Agreement between Merrill Creek Holdings, LLC and Zumiez Inc. dated August 2, 2004. [Incorporated by reference to Exhibit 10.2 to the Companys Registration Statement on
Form S-1 (file No. 333-122865)]                                                                                                                                                
|      | 
|10.4  |  | Carrier Agreement between United Parcel Service Inc. and Zumiez Inc. dated July 4, 2005. [Incorporated by reference to Exhibit 10.4 to the Companys Quarterly Report on Form
10-Q for the period ended July 30, 2005 as filed on September 13, 2005]                                                                                                          
|      | 
|10.6  |  | Zumiez Inc. 2004 Stock Option Plan. [Incorporated by reference to Exhibit 10.6 to the Companys Registration Statement on Form S-1 (file No. 333-122865)]                                                                                                                                                                                                      
|      | 
|10.7  |  | Zumiez Inc. 2005 Equity Incentive Plan. [Incorporated by reference to Exhibit 10.7 to the Companys Registration Statement on Form S-1 (file No. 333-122865)]                                                                                                                                                                                                  
|      | 
|10.8  |  | Zumiez Inc. 2005 Employee Stock Purchase Plan. [Incorporated by reference to Exhibit 10.8 to the Companys Registration Statement on Form S-1 (file No.
333-122865)]                                                                                                                                                                                           
|      | 
|10.9  |  | Form of Indemnity Agreement between Zumiez Inc. and each of its officers and directors. [Incorporated by reference to Exhibit 10.9 to the Companys Registration Statement on
Form S-1 (file No. 333-122865)]                                                                                                                                                  
|      | 
|10.10 |  | Limited Liability Company Agreement of Zumiez Holdings LLC. [Incorporated by reference to Exhibit 10.10 to the Companys Registration Statement on Form S-1 (file No.
333-122865)]                                                                                                                                                                             
|      | 
|10.11 |  | Modification dated May 11, 2005 to Business Loan Agreement dated May 29, 2003 between Bank of America, N.A. and Zumiez Inc., as modified by Loan Modification Agreement dated
September 30, 2004. [Incorporated by reference to Exhibit 10.11 to the Companys Quarterly Report on Form 10-Q for the period ended July 30, 2005 as filed on September 13, 2005]
|      | 
|10.12 |  | Equity Purchase Agreement with Gerald R. Anderson, Brandon C. Batton, AC Fast Forward LLC and AC Fast Forward Mgt., LLC dated May 16, 2006. [Incorporated by reference to Exhibit
10.12 to the Companys Quarterly Report on Form 10-Q for the period ended July 29, 2006 as filed on September 12, 2006]                                                      
|      | 
|10.13 |  | Lease Agreement between Merrill Creek Holdings, LLC and Zumiez Inc. dated October 2, 2006. [Incorporated by reference to Exhibit 10.13 to the Companys Form 8-K filed on
October 4, 2006]                                                                                                                                                                     
|      | 
|10.15 |  | Zumiez Inc. 2005 Equity Incentive Plan, as amended and restated effective May 27, 2009 [Incorporated by reference from Exhibit 10.15 to the Form 8-K filed by the Company on June 1,
2009]                                                                                                                                                                     
|      | 
|10.16 |  | Credit Agreement, including Revolving Line of Credit Note, with Wells Fargo HSBC Trade Bank, N.A. dated June 10, 2009 [Incorporated by reference from Exhibit 10.16 to the Form 8-K
filed by the Company on June 11, 2009]                                                                                                                                     
|      | 
|21.1  |  | Subsidiaries of the Company. [Incorporated by reference to Exhibit 21.1 to the Companys Registration Statement on Form S-1 filed on October 18, 2005 (file No. 333-129101)]                                                                                                                                                                                   
|      | 
|23.1  |  | Consent of Moss Adams LLP, Independent Registered Public Accounting Firm.                                                                                                                                                                                                                                                                                      
|      | 
|31.1  |  | Principal Executive Officer pursuant to Rule 13a-14(a)/15d-14(a) of the Securities Exchange Act of 1934, as amended, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of
2002.                                                                                                                                                                     
|      | 
|31.2  |  | Certification of the Principal Financial Officer (Principal Accounting Officer) pursuant to Rule 13a-14(a)/15d-14(a) of the Securities Exchange Act of 1934, as amended, as adopted
pursuant to Section 302 of the Sarbanes-Oxley Act of 2002                                                                                                                  
|      | 
|32.1  |  | Certifications of the Principal Executive Officer and Principal Financial Officer (Principal Accounting Officer) pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, 18 U.S.C.
Section 1350                                                                                                                                                             

Copies of Exhibits may be obtained upon request directed to the attention of our Chief Financial Officer, 6300
Merrill Creek Parkway, Suite B, Everett, WA 98203, and are available at the SECs website found at www.sec.gov.