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                                                                    Exhibit 10.1

                         ALLIANCE MEDICAL CORPORATION
                           1999 STOCK INCENTIVE PLAN

         ARTICLE 1 PURPOSE

         1.1 GENERAL. The purpose of the Alliance Medical Corporation 1999 Stock
Incentive Plan (the "Plan") is to promote the success and enhance the value of
Alliance Medical Corporation (the "Company") by linking the personal interests
of its officers, employees, directors, and consultants or independent
contractors to those of Company stockholders and by providing such individuals
with an incentive for outstanding performance. The Plan is further intended to
provide flexibility to the Company in its ability to motivate, attract, and
retain the services of officers, employees, directors, and consultants or
independent contractors upon whose judgment, interest, and special effort the
successful conduct of the Company's operation is largely dependent.

         ARTICLE 2 EFFECTIVE AND EXPIRATION DATES

         2.1 EFFECTIVE DATE. The Plan is effective as of August 3, 1999 (the
"Effective Date"). Within 12 months of the Effective Date the shareholders of
the Company must approve the Plan. If the shareholders do not approve the Plan
within this time, no Incentive Stock Options may be granted under the Plan and
to the extent that Incentive Stock Options were granted, they will be considered
Non-Qualified Stock Options.

         2.2 EXPIRATION DATE. Unless the Plan is sooner terminated under Article
10, the Plan will expire on August 2, 2009 ("Expiration Date") and after that
date no new Options may be granted under the Plan. However, Options granted
prior to the Expiration Date may continue to be outstanding after such date.

         ARTICLE 3 DEFINITIONS AND CONSTRUCTION

         3.1 DEFINITIONS. When a word or phrase appears in this Plan with the
initial letter capitalized, and the word or phrase does not commence a sentence,
the word or phrase shall generally be given the meaning ascribed to it in this
Section or in Sections 1.1 or 2.1 unless a clearly different meaning is required
by the context. The following words and phrases shall have the following
meanings:

            (a) "Board" means the Board of Directors of the Company.

            (b) "Change of Control" means and includes each of the following:
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                  (1) When the individuals who constituted the Board of
      Directors at the beginning of any one-year period cease, for any reason,
      to constitute at least a majority of the Board of Directors, unless the
      election or nomination for election of each new director was approved by
      the vote of at least two-thirds of the directors then still in office who
      were directors at the beginning of such period;

                  (2) A change of control of the Company through a transaction
      or series of transactions, such that any person (as that term is used in
      Section 13 and 14(d)(2) of the Exchange Act), excluding affiliates of the
      Company as of the Effective Date, is or becomes the beneficial owner (as
      that term is used in Section 13(d) of the Exchange Act) directly or
      indirectly of securities of the Company representing 50.1% or more of the
      combined voting power of the Company's then outstanding securities;

                  (3) Any consolidation or liquidation of the Company in which
      the Company is not the continuing or surviving corporation or pursuant to
      which Stock would be converted into cash, securities or other property,
      other than a merger of the Company in which the holders of the shares of
      Stock immediately before the merger have substantially the same
      proportionate ownership of common stock of the surviving corporation
      immediately after the merger;

                  (4)   The stockholders of the Company approve any plan or
      proposal for the liquidation or dissolution of the Company; or

                  (5) Substantially all of the assets of the Company are sold or
      otherwise transferred to parties that are not within a "controlled group
      of corporations" (as defined in Section 1563 of the Code) of which the
      Company is a member.

            (c) "Code" means the Internal Revenue Code of 1986, as amended.

            (d) "Committee" means the committee of the Board described in
      Article 4.

            (e) "Disability" means any illness or other physical or mental
      condition of a Participant which renders the Participant incapable of
      performing his customary and usual duties for the Company, or any
      medically determinable illness or other physical or mental condition
      resulting from a bodily injury, disease or mental disorder which in the
      judgment of the Committee is permanent and continuous in nature. The
      Committee may require such medical or other evidence as it deems necessary
      to judge the nature and permanency of the Participant's condition.

            (f) "Exchange Act" means the Securities Exchange Act of 1934, as
      amended.


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            (g) "Fair Market Value" means, as of any given date, the fair market
      value of Stock on a particular date determined by the Committee in
      accordance with such methods or procedures as may be established from time
      to time in good faith by the Committee.

            (h) "Incentive Stock Option" means an Option that is intended to
      meet the requirements of Section 422 of the Code or any successor
      provision thereto.

            (i) "Non-Qualified Stock Option" means an Option that is not
      intended to be an Incentive Stock Option.

            (j) "Option" means a right granted to a Participant under Article 7
      of the Plan to purchase Stock at a specified price during specified time
      periods. An Option may be either an Incentive Stock Option or a
      Non-Qualified Stock Option.

            (k) "Option Agreement" means any written agreement, contract, or
      other instrument or document evidencing an Option.

            (l) "Participant" means a person who, as an officer, employee,
      director, consultant or independent contractor of the Company or any
      Subsidiary, has been granted an Option under the Plan.

            (m) "Plan" means the Alliance Medical Corporation 1999 Stock
      Incentive Plan, as amended from time to time.

            (n) "Stock" means the common stock of the Company and such other
      securities of the Company that may be substituted for Stock pursuant to
      Article 8.

            (o) "Subsidiary" means any corporation of which a majority of the
      outstanding voting stock or voting power is beneficially owned directly or
      indirectly by the Company.

         ARTICLE 4 ADMINISTRATION

         4.1 COMMITTEE. The Plan shall be administered by a Committee that is
appointed by, and shall serve at the discretion of, the Board. If the Board does
not appoint a Committee, references in the Plan to Committee will refer to the
Board.


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         4.2 ACTION BY THE COMMITTEE. A majority of the Committee shall
constitute a quorum. The acts of a majority of the members present at any
meeting at which a quorum is present and acts approved in writing by a majority
of the Committee in lieu of a meeting shall be deemed the acts of the Committee.
Each member of the Committee is entitled to, in good faith, rely or act upon any
report or other information furnished to that member by any officer or other
employee of the Company or any Subsidiary, the Company's independent certified
public accountants, or any executive compensation consultant or other
professional retained by the Company to assist in the administration of the
Plan.

         4.3 AUTHORITY OF COMMITTEE. The Committee has the exclusive power,
authority and discretion to:

            (a) Designate Participants to receive Options;

            (b) Determine the type or types of Options to be granted to each
      Participant;

            (c) Determine the number of Options to be granted and the number of
      shares of Stock to which an Option will relate;

            (d) Determine the terms and conditions of any Option granted under
      the Plan including but not limited to, the exercise price, grant price, or
      purchase price, any restrictions or limitations on the Option, any
      schedule for lapse of forfeiture restrictions or restrictions on the
      exercisability of an Option, accelerations or waivers thereof, and any
      rights of first refusal or other restrictions on the sale of Stock, based
      in each case on such considerations as the Committee in its sole
      discretion determines;

            (e) Determine whether, to what extent, and under what circumstances
      an Option may be settled in, or the exercise price of an Option may be
      paid in, cash, Stock, other Options, or other property, or an Option may
      be canceled, forfeited, or surrendered;

            (f) Prescribe the form of each Option Agreement, which need not be
      identical for each Participant;

            (g) Decide all other matters that must be determined in connection
      with an Option;

            (h) Establish, adopt or revise any rules and regulations as it may
      deem necessary or advisable to administer the Plan; and

            (i) Make all other decisions and determinations that may be required
      under the Plan or as the Committee deems necessary or advisable to
      administer the Plan.

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         4.4 DECISIONS BINDING. The Committee's interpretation of the Plan, any
Options granted under the Plan, any Option Agreement and all decisions and
determinations by the Committee with respect to the Plan are final, binding, and
conclusive on all parties.

         ARTICLE 5 SHARES SUBJECT TO THE PLAN

         5.1 NUMBER OF SHARES. Subject to adjustment provided in Section 9, the
aggregate number of shares of Stock reserved and available for grant under the
Plan shall be 1,000,000.

         5.2 LAPSED OPTIONS. To the extent that an Option terminates, expires or
lapses for any reason, any shares of Stock subject to the Option will again be
available for the grant of an Option under the Plan.

         5.3 STOCK DISTRIBUTED. Any Stock distributed pursuant to an Option may
consist, in whole or in part, of authorized and unissued Stock, treasury Stock
or Stock purchased on the open market.

         ARTICLE 6 ELIGIBILITY AND PARTICIPATION

         6.1 ELIGIBILITY. Persons eligible to participate in this Plan include
all officers, employees, directors, and consultants or independent contractors
of the Company or a Subsidiary, as determined by the Committee, including
employees who are also members of the Board.

         6.2 ACTUAL PARTICIPATION. Subject to the provisions of the Plan, the
Committee may, from time to time, select from among all eligible individuals,
those to whom Options shall be granted and shall determine the nature and amount
of each Option. No individual shall have any right to be granted an Option under
this Plan.

         ARTICLE 7 STOCK OPTIONS

         7.1 GENERAL. The Committee is authorized to grant Options to
Participants on the following terms and conditions:

            (a) EXERCISE PRICE. The exercise price per share of Stock under an
Option shall be determined by the Committee and set forth in the Option
Agreement. It is the intention under the Plan that the exercise price for any
Option shall not be less than the Fair Market Value as of the date of grant;
provided, however that the Committee may, in its discretion, grant Options
(other than Incentive Stock Options) with an exercise price of less than Fair
Market Value on the date of grant.

            (b) TIME AND CONDITIONS OF EXERCISE. The Committee shall determine
the time or times at which an Option may be exercised in whole or in part. The


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Committee also shall determine the performance or other conditions, if any, that
must be satisfied before all or part of an Option may be exercised.

            (c) PAYMENT. The Committee shall determine the methods by which the
exercise price of an Option may be paid, the form of payment, including, without
limitation, cash, shares of Stock, or other property (including broker-assisted
"cashless exercise" arrangements), and the methods by which shares of Stock
shall be delivered or deemed to be delivered to Participants.

            (d) EVIDENCE OF GRANT. All Options shall be evidenced by a written
Option Agreement between the Company and the Participant. The Option Agreement
shall include such provisions as may be specified by the Committee.

         7.2 INCENTIVE STOCK OPTIONS. Incentive Stock Options shall be granted
only to employees and the terms of any Incentive Stock Options granted under the
Plan must comply with the following additional rules:

            (a) EXERCISE PRICE. The exercise price per share of Stock shall be
set by the Committee, provided that the exercise price for any Incentive Stock
Option may not be less than the Fair Market Value as of the date of the grant.

            (b) EXERCISE. In no event may any Incentive Stock Option be
exercisable for more than ten years from the date of its grant.

            (c) LAPSE OF OPTION. An Incentive Stock Option shall lapse under the
following circumstances:

                  (1) The Incentive Stock Option will terminate ten years from
      the date it is granted, unless an earlier time is set in the Option
      Agreement.

                  (2) The Incentive Stock Option will terminate three months
      after the Participant's termination of employment, if the termination of
      employment is for any reason other than death or Disability, provided that
      the Committee has approved, in writing, the continuation of any Incentive
      Stock Option outstanding on the date of the Participant's termination of
      employment.

                  (3) If the Participant dies or becomes Disabled before the
      Option lapses pursuant to paragraph (1) or (2), above, the Incentive Stock
      Option shall lapse, unless it is previously exercised, on the earlier of
      (i) the Option"s Expiration Date; or (ii) 12 months after the date of the
      Participant's termination of employment due to death or Disability. Upon
      the Participant's death or Disability, any Incentive Stock Options
      exercisable at the Participant"s death or Disability may be exercised by
      the Participant's legal representative or representatives, by the person
      or persons entitled to do so under the Participant's last will and
      testament, or, if the Participant shall fail to make testamentary


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      disposition of such Incentive Stock Option or shall die intestate, by the
      person or persons entitled to receive said Incentive Stock Option under
      the applicable laws of descent and distribution.

             (d) INDIVIDUAL DOLLAR LIMITATION. The aggregate Fair Market Value
      (determined as of the time an Option is made) of all shares of Stock with
      respect to which Incentive Stock Options are first exercisable by a
      Participant in any calendar year may not exceed $100,000.00 or such other
      limitation as imposed by Section 422(d) of the Code, or any successor
      provision. To the extent that Incentive Stock Options are first
      exercisable by a Participant in excess of such limitation, the excess
      shall be considered Non-Qualified Stock Options.

             (e) TEN PERCENT OWNERS. Any Incentive Stock Option granted to an
      individual who, at the date of grant, owns stock possessing more than ten
      percent of the total combined voting power of all classes of Stock of the
      Company must be granted at a price that is not less than 110% of Fair
      Market Value on the date of grant and the Option must not be exercisable
      for more than five years from the date of grant.

             (f) EXPIRATION OF INCENTIVE STOCK OPTIONS. No award of an Incentive
      Stock Option may be made pursuant to this Plan after the tenth anniversary
      of the Effective Date.

             (g) RIGHT TO EXERCISE. During a Participant's lifetime, an
      Incentive Stock Option may be exercised only by the Participant.

      ARTICLE 8 PROVISIONS APPLICABLE TO OPTIONS

      8.1 TERM OF OPTION. The term of each Option shall be for the period as
determined by the Committee, provided that in no event shall the term of any
Incentive Stock Option exceed a period of ten years from the date of its grant.

      8.2 FORM OF PAYMENT FOR OPTIONS. Subject to the terms of the Plan and any
applicable law or Option Agreement, payments or transfers to be made by the
Company or a Subsidiary on the grant or exercise of an Option may be made in
such forms as the Committee determines at or after the time of grant, including
without limitation, cash, Stock, other Options, or other property, or any
combination, and may be made in a single payment or transfer, in installments,
or on a deferred basis, in each case determined in accordance with rules adopted
by, and at the discretion of, the Committee.

      8.3 LIMITS ON TRANSFER. No right or interest of a Participant in any
Option may be pledged, encumbered, or hypothecated to or in favor of any party
other than the Company or a Subsidiary, or shall be subject to any lien,
obligation, or liability of such Participant to any other party other than the
Company or a Subsidiary. Except as otherwise provided by the Committee,

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no Option shall be assignable or transferable by a Participant other than by
will or the laws of descent and distribution.

      8.4 BENEFICIARIES. Notwithstanding Section 8.3, a Participant may, in the
manner determined by the Committee, designate a beneficiary to exercise the
rights of the Participant and to receive any distribution with respect to any
Option upon the Participant's death. A beneficiary, legal guardian, legal
representative, or other person claiming any rights under the Plan is subject to
all terms and conditions of the Plan and any Option Agreement applicable to the
Participant, except to the extent the Plan and Option Agreement otherwise
provide, and to any additional restrictions deemed necessary or appropriate by
the Committee. If the Participant is married, a designation of a person other
than the Participant's spouse as his beneficiary with respect to more than 50
percent of the Participant's interest in the Option shall not be effective
without the written consent of the Participant's spouse. If no beneficiary has
been designated or survives the Participant, payment shall be made to the person
entitled thereto under the Participant's will or the laws of descent and
distribution. Subject to the foregoing, a beneficiary designation may be changed
or revoked by a Participant at any time provided the change or revocation is
filed with the Committee.

      8.5 STOCK CERTIFICATES. All Stock certificates delivered under the Plan
are subject to any stop-transfer orders and other restrictions as the Committee
deems necessary or advisable to comply with Federal or state securities laws,
rules and regulations and the rules of any national securities exchange or
automated quotation system on with the Stock is listed, quoted, or traded. The
Committee may place legends on any Stock certificate to reference restrictions
applicable to the Stock.

      8.6 ACCELERATION UPON A CHANGE OF CONTROL. If a Change of Control occurs,
Options may, in the discretion of the Committee, become fully exercisable and
all restrictions on outstanding Options may be waived. To the extent that this
provision causes Incentive Stock Options to exceed the dollar limitation set
forth in Section 7.2(d), the excess Options shall be deemed to be Non-Qualified
Stock Options. Upon, or in anticipation of, such an event, the Committee may
cause every Option outstanding hereunder to terminate at a specific time in the
future and shall give each Participant the right to exercise Options during a
period of time as the Committee, in its sole and absolute discretion, shall
determine, except in the event that the surviving or resulting entity agrees to
assume the Options on terms and conditions that substantially preserve the
Participant"s rights and benefits of the Option then outstanding.


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      ARTICLE 9 CHANGES IN CAPITAL STRUCTURE

      9.1 GENERAL. In the event a stock dividend is declared upon the Stock, the
shares of Stock then subject to each Option (and the number of shares subject
thereto) shall be increased proportionately without any change in the aggregate
purchase price therefor. In the event the Stock shall be changed into or
exchanged for a different number or class of shares of Stock or of another
corporation, whether through reorganization, recapitalization, stock split-up,
combination of shares, merger or consolidation, there shall be substituted for
each such share of Stock then subject to each Option (and for each share of
Stock then subject thereto) the number and class of shares of Stock into which
each outstanding share of Stock shall be so exchanged, all without any change in
the aggregate purchase price for the shares then subject to each Option.

             ARTICLE 10 AMENDMENT, MODIFICATION AND TERMINATION

             10.1 AMENDMENT, MODIFICATION AND TERMINATION. With the approval of
the Board, at any time and from time to time, the Committee may terminate, amend
or modify the Plan.

             10.2 OPTIONS PREVIOUSLY GRANTED. No termination, amendment, or
modification of the Plan shall adversely affect in any material way any Option
previously granted under the Plan, without the written consent of the
Participant.

             ARTICLE 11 GENERAL PROVISIONS

             11.1 NO RIGHTS TO OPTIONS. No Participant , employee, or other
person shall have any claim to be granted any Option under the Plan, and neither
the Company nor the Committee is obligated to treat Participants, employees, and
other persons uniformly.

             11.2 NO STOCKHOLDERS RIGHTS. No Option gives the Participant any of
the rights of a stockholder of the Company unless and until shares of Stock are
in fact issued to such person in connection with such Option.

             11.3 WITHHOLDING. The Company or any Subsidiary shall have the
authority and the right to deduct or withhold, or require a Participant to remit
to the Company, an amount sufficient to satisfy Federal, state, and local taxes
(including the Participant's FICA obligation) required by law to be withheld
with respect to any taxable event arising as a result of this Plan.

             11.4 NO RIGHT TO EMPLOYMENT. Nothing in the Plan or any Option
Agreement shall interfere with or limit in any way the right of the Company or
any Subsidiary to terminate any Participant's employment at any time, nor confer
upon any Participant any right to continue in the employ of the Company or any
Subsidiary.

             11.5 UNFUNDED STATUS OF OPTIONS. The Plan is intended to be an
"unfunded" plan for incentive compensation. With respect to any payments not yet
made to a

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Participant pursuant to an Option, nothing contained in the Plan or any Option
Agreement shall give the Participant any rights that are greater than those of a
general creditor of the Company or any Subsidiary.

             11.6 INDEMNIFICATION. To the extent allowable under applicable law,
each member of the Committee or of the Board shall be indemnified and held
harmless by the Company from any loss, cost, liability, or expense that may be
imposed upon or reasonably incurred by such member in connection with or
resulting from any claim, action, suit, or proceeding to which he or she may be
a party or in which he or she may be involved by reason of any action or failure
to act under the Plan and against and from any and all amounts paid by him or
her in satisfaction of judgment in such action, suit, or proceeding against him
or her provided he or she gives the Company an opportunity, at its own expense,
to handle and defend the same before he or she undertakes to handle and defend
it on his or her own behalf. The foregoing right of indemnification shall not be
exclusive of any other rights of indemnification to which such persons may be
entitled under the Company's Articles of Incorporation or By-Laws, as a matter
of law, or otherwise, or any power that the Company may have to indemnify them
or hold them harmless.

             11.7 RELATIONSHIP TO OTHER BENEFITS. No payment under the Plan
shall be taken into account in determining any benefits under any pension,
retirement, savings, profit sharing, group insurance, welfare or other benefit
plan of the Company or any Subsidiary.

             11.8 EXPENSES. The expenses of administering the Plan shall be
borne by the Company and its Subsidiaries.

             11.9 TITLES AND HEADINGS. The titles and headings of the Sections
in the Plan are for convenience of reference only, and in the event of any
conflict, the text of the Plan, rather than such titles or headings, shall
control.

             11.10 FRACTIONAL SHARES. No fractional shares of stock shall be
issued and the Committee shall determine, in its discretion, whether cash shall
be given in lieu of fractional shares or whether such fractional shares shall be
eliminated by rounding up.

             11.11 SECURITIES LAW COMPLIANCE. With respect to any person who is,
on the relevant date, obligated to file reports under Section 16 of the Exchange
Act, transactions under this Plan are intended to comply with all applicable
conditions of Rule 16b-3 or its successors under the Exchange Act. To the extent
any provision of the Plan or action by the Committee fails to so comply, it
shall be void to the extent permitted by law and voidable as deemed advisable by
the Committee.

             11.12 GOVERNMENT AND OTHER REGULATIONS. The obligation of the
Company to make payment of Options in Stock or otherwise shall be subject to all
applicable laws, rules, and regulations, and to such approvals by government
agencies as may be required. The Company shall be under no obligation to
register under the Securities Act of 1933, as

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amended (the "1933 Act"), any of the shares of Stock paid under the Plan. If the
shares paid under the Plan may in certain circumstances be exempt from
registration under the 1933 Act, the Company may restrict the transfer of such
shares in such manner as it deems advisable to ensure the availability of any
such exemption.

             11.13 GOVERNING LAW. The Plan and all Option Agreements shall be
construed in accordance with and governed by the laws of the State of Arizona.

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