Reverse and Remand and Opinion June 27, 2018 

S 

In The 

Court of Appeals 

Fifth District of Texas at Dallas 

No. 05-17-00759-CV 

PURA VIDA SPIRITS CO., LLC, Appellant 

V. 

TALENT TREE, LLC, Appellee 

On Appeal from the 193rd Judicial District Court 

Dallas County, Texas 

Trial Court Cause No. DC-16-13924 

MEMORANDUM OPINION 

Before Justices Bridges, Evans, and Whitehill 

Opinion by Justice Whitehill 

 Pure Vida Spirits Co., LLC and Talent Tree, LLC generally agreed that Talent would 

provide product demonstration services to promote Vida’s new tequila product. But Vida refused 

to pay Talent’s full invoice amounts, claiming that Talent poorly performed its services for Vida. 

Talent then sued to recover the unpaid balance based on breach of express contract, suit on sworn 

account, and quantum meruit theories. 

Vida appeals the trial court’s summary judgment for Talent. The key questions before us 

are whether (i) Talent conclusively established the essential terms of an express contract between 

the parties concerning the services at issue and (ii) Vida’s summary judgment response raised fact 

issues regarding the reasonable value of the services that Talent provided. We conclude that the 

trial court erred by granting Talent’s summary judgment motion because the parties’ written 

agreement on which Talent bases its contract claim does not include at least one essential term and 
 –2– 

there are genuine issues of material fact concerning Talent’s other claims. Furthermore, because 

summary judgment was erroneously granted on Talent’s recovery theories, there is no basis for 

awarding Talent’s attorney’s fees. We therefore reverse the trial court’s judgment and remand for 

further proceedings consistent with this opinion. 

I. BACKGROUND

Vida is a boutique crafter of fine tequila and spirits. Its business model relies on its ability 

to leverage in-store product demonstrations into sales. To this end, in 2015, Vida began a 

“Margarita Program” to showcase its tequilas and an orange liquor mixing product called 

“NARANJA” by mixing margaritas at product demonstrations in liquor stores. These promotions 

utilized an atypical preparation method by mixing with cocktail shakers to maximize attention and 

encourage sales. 

Vida contacted Talent to discuss using its services for in-store promotions. The parties 

signed an agreement on March 6, 2015 (the “Agreement”). Talent maintains that the Agreement 

governed the parties’ relationship throughout the relevant time period. Vida disagrees, claiming 

that the Agreement lacks essential terms concerning the promotional events at issue. 

Talent performed promotional presentations for Vida from October through December, but 

Vida refused to pay the related invoices in full. Consequently, Talent sued Vida based on breach 

of contract, sworn account, and quantum meruit. Talent then moved for traditional and noevidence summary judgment on its claims. Talent’s live pleading and summary judgment motion 

staked its contract claim on the premise that the Agreement alone was the contract governing the 

parties’ obligations. 

In support of its summary judgment motion, Talent submitted the affidavit of Priscilla 

Hermes, its president, and an affidavit on attorney’s fees. The Hermes affidavit included the 

Agreement and invoices to Vida totaling $73,032.66. The invoices relate to services Talent 
 –3– 

provided in October, November, and December 2015. According to Hermes, $65,729.40 remained 

unpaid. 

Vida responded to Talent’s motion, and argued that the Agreement lacked essential terms 

concerning the services Talent was to provide during the period covered by Talent’s invoices. 

Instead, Vida argued that those terms were the subject of an implied contract evidenced by a series 

of communications beginning in October 2015. In support of its response, Vida submitted the 

affidavit of its chairman, Stewart Skloss. According to Skloss, the Agreement was for a single 

event, and the parties began discussing a potential long-term contract the following October. His 

affidavit included several e-mails reflecting these discussions. 

During those discussions, Skloss emphasized that a “minimum guarantee of each product” 

was essential. He also specified that the individuals performing the presentations should 

understand that they were making a “La Primera Cocktail” with ice and “creating an 

environment/buzz” by doing so and that they were to push sales during the demonstrations. The 

individuals Talent provided for the promotions were also supposed to know what the 

demonstration set up should look like and understand Vida’s requirements concerning use of the 

shaker, as reflected in the video training Skloss provided for that purpose. Skloss also stressed 

that the product demonstrators should adhere to a certain dress code and should not use their cell 

phones while working. 

On October 13, Talent sent Vida a “Proposal of Services,” estimating 400 three-hour events 

to occur between October and December at a rate of $35 per hour plus bottle incentives. Unlike 

the Agreement, the proposal specifies the services Talent would provide and the specific 

requirements for and duties of the Talent representatives conducting demonstrations. 

When Skloss received the proposal, he expressed concern regarding whether Talent could 

generate a minimum level of sales. Specifically, he emailed Talent that: 
 –4– 

 . . . Our all-in cost is $198.70 per tasting . . . We would need to sell an average of 

20 bottles of tequila, 10 bottles of NARANJA, 5 bottles of bloody mary mix, and 5 

bottles of Sangrita to cover the costs. If you guys can guarantee these numbers, 

sign us up for all the nationwide tastings you can book. 

Given your average thus far, how best can we get to where we both need/want to 

be? We are open to all win/win suggestions. 

The parties continued negotiations, but ultimately did not agree to a contract. Nonetheless, 

Talent performed demonstrations from October through December. Skloss visited some of the 

promotions and saw that Talent representatives were not dressed as they were supposed to be, did 

not engage with customers, did not use Vida’s demonstration methods, and were constantly 

checking their cell phones. Vida complained that the representatives did not make margaritas in 

almost 50% of the promotions and did not sell a single bottle of tequila during any event. Despite 

these complaints, Talent billed Vida for the promotions. 

Talent moved for traditional and no-evidence summary judgment on its breach of an 

express contract, sworn account, and quantum meruit claims. The trial court granted the summary 

judgment motion “on all of Plaintiff’s claims and causes of action.” The judgment awards Talent 

$65,729.40 in damages and $6,000 in attorney’s fees. 

Vida argues, and Talent concedes, that Talent cannot obtain a no-evidence summary 

judgment on its own claims. We agree. See TEX. R. CIV. P. 166a (i). Therefore, we consider only 

whether Talent established that it was entitled to traditional summary judgment, and evaluate all 

issues under that standard of review. 

II. ANALYSIS

A. Standard of Review 

We review a trial court’s summary judgment de novo. Starwood Mgmt., LLC v. Swaim, 

530 S.W.3d 673, 678 (Tex. 2017) (per curiam). With respect to a traditional summary judgment 

motion, we review whether the movant met its burden of demonstrating that no genuine issue of 
 –5– 

material fact exists and judgment should be rendered as a matter of law. TEX. R. CIV. P. 166a(c); 

B.C. v. Steak N Shake Operations, Inc., 512 S.W.3d 276, 279 (Tex. 2017). 

We consider the evidence in the light most favorable to the nonmovant, indulging every 

reasonable inference and resolving any doubts against the motion. Cnty. Health Sys. Prof’l Servs. 

Corp. v. Hansen, 525 S.W.3d 671, 680 (Tex. 2017). We credit evidence favorable to the 

nonmovant if a reasonable factfinder could, and disregard contrary evidence and inferences unless 

a reasonable factfinder could not. B.C., 512 S.W.3d at 279. 

B. First Issue: Did Talent prove its breach of contract claim as a matter of law? 

To prove a breach of contract claim, a party must establish, among other things, that there 

is a valid contract. See Hackberry Creek Country Club, Inc. v. Hackberry Creek Home Owners 

Ass’n, 205 S.W.3d 46, 55 (Tex. App.—Dallas 2006, pet. denied). 

A valid, enforceable contract exists when the following elements are shown: (i) an offer; 

(ii) an acceptance in strict compliance with the terms of the offer; (iii) a meeting of the minds on 

the essential terms of the contract (mutual assent); (iv) each party’s consent to the terms; and (v) 

execution and delivery of the contract with the intent that it be mutual and binding. Levetz v. 

Sutton, 404 S.W.3d 798, 803 (Tex. App.—Dallas 2013, pet. ref’d). 

That the parties must agree on the essential terms to create a binding contract is well 

established: 

In order to be legally binding, a contract must be sufficiently definite in its terms 

so that a court can understand what the promisor undertook. Bendalin v. Delgado,

406 S.W.2d 897, 899 (Tex. 1966); University Nat'l Bank v. Ernst & Whinney, 773 

S.W.2d 707, 710 (Tex. App.—San Antonio 1989, no writ). The material terms of 

the contract must be agreed upon before a court can enforce the contract. Where 

an essential term is open for future negotiation, there is no binding contract. 

Gerdes v. Mustang Exploration Co., 666 S.W.2d 640, 644 (Tex. App.—Corpus 

Christi 1984, no writ). 

Each contract should be considered separately to determine its material terms. 

Bridewell v. Pritchett, 562 S.W.2d 956, 958 (Tex. Civ. App.—Fort Worth 1978, 

writ ref'd n.r.e.). 
 –6– 

T.O. Stanley Boot Co., Inc. v. Bank of El Paso, 847 S.W.2d 218, 221 (Tex. 1992); see COC 

Services, LTD v. CompUSA, Inc., 150 S.W.3d 654, 664-65 (Tex. App.—Dallas 2004, pet. denied). 

The Texas Supreme Court has 

characterized ‘essential terms’ as, among other things, ‘the time of performance, 

the price to be paid, . . . [and] the service to be rendered.’ Kirby Lake Dev. Ltd. v. 

Clear Lake City Water Auth., 320 S.W.3d 829, 838 (Tex. 2010) (quoting Liberto v. 

D.F. Stauffer Biscuit Co., 441 F.3d 318, 324 (5th Cir. 2006)). In the context of 

employment agreements, typical essential terms include, among others, 

“compensation, duties or responsibilities.” Martin v. Credit Prot. Ass’n, Inc., 793 

S.W.2d 667, 669 (Tex. 1990). 

City of Houston v. Williams, 353 S.W.3d 128, 138 (Tex. 2011). Indefiniteness of these terms is 

fatal to contract formation. COC, 150 S.W.3d at 664-65. 

We thus begin by examining the Agreement to determine whether it reflects a meeting of 

the minds on all essential terms in this context. First, it appears to be a standard form dated March 

6, 2015, but the termination date was never supplied in the blank provided. 

Second, the Agreement says that Vida agrees to engage Talent to perform “services,” but 

does not say what those services are to be. Instead, the Agreement contemplates that Vida would 

“forward a promotional request form to [Talent]” to book services. 

Third, the Agreement does not clearly identify the fees Vida will pay for Talent’s services. 

Although a fee schedule is described in one part of the agreement, another part of the agreement 

requires Vida to pay Talent “the rates and fees agreed upon by [the parties] at the time [Talent’s] 

services are booked.”1

 

In sum, the Agreement does not reflect a meeting of the minds on the services to be 

provided, what the compensation for the undefined services will be, or when Talent is to provide 

the services. Accordingly, as a matter of law the Agreement is not a binding contract due to lack 

 1

 The fee schedule identifies a $35 hour off-premises rate (with a three hour minimum), $20 hour for trainings, $40 per hour for special 

event/on premises, $3 sample cups, and $5-10 additional per hour for last minute requests and cities outside major markets. None of these terms 

are defined. 
 –7– 

of agreement on essential terms, let alone being a fully integrated contract. 2 See ISG State 

Operations, Inc. v. Nat’l Heritage Ins. Co., 234 S.W.3d 711, 719 n.10 (Tex. App.—Eastland 2007, 

pet. ref’d) (fully integrated contract is a final and complete expression of all terms in the 

agreement). 

At best, the Agreement is a master services agreement that contemplates further requests 

for services, using a particular form, which services will be agreed upon in the future. But 

agreements to agree in the future of this type are not binding contracts. See Fort Worth Indep. 

Sch. Dist. v. City of Fort Worth, 22 S.W.3d 831, 846 (Tex. 2000) (agreement to make a future 

contract is only enforceable if it is specific as to all essential terms and no terms of the proposed 

agreement are left to future negotiations). 

Here, the evidence does not conclusively establish the existence of a valid contract, and 

therefore does not establish Talent’s right to recover for breach of contract. Accordingly, the trial 

court’s summary judgment was in error. 3

C. Second Issue: Was summary judgment proper on a sworn account? 

 Vida also argues that Talent failed to conclusively prove that the account in this case is just 

and duly owed in light of the parties’ course of dealing. We agree. 

 A sworn account is a procedural tool that limits the evidence necessary to establish a prima 

facie right to recover on certain kinds of accounts. See TEX. R. CIV. P. 185; Williams v. Unifund

CCR Partners Assignee of Citibank, 264 S.W.3d 231, 234 (Tex. App.—Houston [1st Dist.] 2008, 

 

2 Talent argues that Vida’s summary judgment evidence concerning the parties’ October through December discussions is inadmissible parol 

evidence, but this argument is misplaced because: (i) the parol evidence rule would come into play only if the Agreement were a binding contract, 

which we have concluded it isn’t; (ii) Talent did not object to any of Vida’s summary judgment evidence (see TEX. R. APP. P. 33.1(a)); (iii) the 

parol evidence rule only prevents the enforcement of a prior or contemporaneous agreement that is inconsistent with an integrated agreement (see 

Weinacht v. Phillips Coal Co., 673 S.W.2d 677, 679 (Tex. Civ. App.—Dallas 1984, no writ)), and (iv) even if the Agreement were a binding 

contract that included all essential terms, evidence about what occurred from October through December is not prior to or contemporaneous with 

that agreement. If anything, the evidence pertains to the parties’ efforts regarding a subsequent agreement, and the parol evidence rule does not bar 

such agreements. See First Bank v. Brumitt, 519 S.W.3d 95, 111 (Tex. 2017).

3

 Because Talent based its breach of contract summary judgment argument entirely on the March Agreement as the relevant contract and we have 

determined that the Agreement itself is not a binding contract, we need not address in this context Vida’s implied contract arguments. 
 –8– 

no pet.). But if a defendant files a verified denial, the verified claim’s prima facie effect is 

destroyed, and the plaintiff must adduce evidence to prove its claim. TEX. R. CIV. P. 185; Andrews 

v. East Tx. Med. Ctr.–Athens, 885 S.W.2d 264, 267 (Tex. App.—Tyler 1994, no writ). 

Vida filed a verified denial in response to Talent’s sworn account. Thus, to prevail on its 

suit on account as a matter of law, Talent had to prove that (i) it sold and delivered merchandise 

or performed services; (ii) the amount or prices were either charged in accordance with an 

agreement or were customary and reasonable; and (iii) the amount was unpaid. See Parillo v. 

Kofohl Sheet Metal Works, Inc., No. 05-15-01037-CV, 2016 WL 3547965, at *3 (Tex. App.—

Dallas June 28, 2016, no pet.) (mem. op); Day Cruises Maritime, L.L.C. v. Christus Spohn Health 

Sys., 267 S.W.3d 42, 53 (Tex. App.—Corpus Christi-Edinburg 2008, pet. denied).4 

Talent’s summary judgment motion relied on paragraph 6 of the Hermes affidavit to show 

that it performed services and sent invoices to Vida pursuant to an express contract, and according 

to the invoices, $65,729.40 remained unpaid. Talent further insists that there was no implied 

contract between the parties, and therefore it was not required to show that the rates it charged 

were usual and customary. 

We have concluded, however, that there was no express contract for services from October 

through December. Consequently, Talent had to present evidence that the rates it charged were 

usual, customary, or reasonable for the services it provided. See Powers v. Adams, 2 S.W.3d 496, 

499 (Tex. App.—Houston [1st Dist.] no pet.). Talent adduced no such evidence. 

Moreover, the Skloss affidavit Vida submitted in response to Talent’s summary judgment 

motion avers that the Talent invoices are not just and true and “do not reflect commercially 

 4

 Other opinions have described the second element as being that “the amount of the account is ‘just,’ i.e., the prices charged are pursuant to 

an express agreement, or in the absence of an agreement, that the charges are usual, customary, or reasonable.” Ellis v. Reliant Energy Retail 

Services. L.L.C., 418 S.W.3d 235, 244 (Tex. App.—Houston [14th Dist.] 2013, no pet.); Lopez v. M.G. Bldg. Materials, Ltd., No. 04-08-00550-

CV, 2009 WL 1546145, at *2 (Tex. App.—San Antonio June 3, 2009, no pet). (mem. op.). We do not see that there is a material difference between 

the two statements of the second element, and we have previously stated the second element similar to how our sister courts cited in this footnote 

have done so. See Roberts Express, Inc. v. Expert Transp., Inc., 842 S.W.2d 766, 770 (Tex. App.—Dallas 1992, no pet.). 
 –9– 

reasonable prices based on [Talent’s] performance.” The affidavit further states that the invoices 

violate the guarantee that Talent generate sufficient sales to financially justify the promotional 

campaign. Talent did not challenge or refute this evidence, which raises fact issues about whether 

the amounts Talent charged Vida were just, true, and customary. See Garrison Contractors, Inc. 

v. Liberty Mut. Ins. Co., 927 S.W.2d 296, 303–04 (Tex. App.—El Paso 1996), aff'd, 966 S.W.2d 

482 (Tex. 1998) (holding that the plaintiff suing on sworn account failed to carry its burden of 

proof that the amount was just when it offered no evidence beyond the agreement and the defendant 

raised a fact issue as to the validity of the agreement). 

Because Talent failed to carry its burden of proof on the sworn account, the trial court’s 

summary judgment was in error. See TEX. R. CIV. P. 166a(c). 

D. Third Issue: Did Talent prove that it was entitled to summary judgment on its 

quantum meruit claim? 

Vida also challenges the summary judgment based on quantum meruit. Quantum meruit 

is an equitable remedy “based upon the promise implied by law to pay for beneficial services 

rendered and knowingly accepted.” In re Kellogg Brown & Root, Inc., 166 S.W.3d 732, 740 (Tex. 

2005) (quoting Vortt Exploration Co., Inc. v. Chevron U.S.A., Inc., 787 S.W.2d 942, 944 (Tex. 

1990)). 

Generally, a party may recover under quantum meruit only where there is no express 

contract covering the services or materials furnished. Vortt, 787 S.W.2d at 944. 

“To recover under quantum meruit, a claimant must prove that: (i) valuable services were 

rendered or materials furnished, (ii) to the person sought to be charged, (iii) which services or 

materials were accepted, used and enjoyed by that person, (iv) under such circumstances as 

reasonably notified the person sought to be charged that the plaintiff, in performing such services, 

was expecting to be paid by him.” Fulgham v. Fischer, 349 S.W.3d 153, 159 (Tex. App.—Dallas 

2011, no pet.). The measure of damages for a quantum meruit claim is the reasonable value of the 
 –10– 

work or services performed. Lamajak, Inc. v. Frazin, 230 S.W.3d 786, 796 (Tex. App.—Dallas 

2007, no pet.). 

Here, Vida raised genuine issues of material fact concerning the reasonable value of the 

services Talent performed. According to Vida’s summary judgment evidence, the services did not 

meet the standards agreed upon by the parties, including (i) the appearance and approachability of 

Talent’s representatives; (ii) representatives performing demonstrations according to Vida’s 

method; (iii) representatives’ use of cell phones during product demonstrations; and (v) Talent’s 

failure to meet the alleged sales guarantee. Because this evidence raises genuine issues of material 

fact regarding whether the amount billed to Vida was reasonable under the circumstances, Talent 

was not entitled to judgment as a matter of law. 

E. Fourth Issue: Is Talent entitled to attorney’s fees? 

We have concluded that there were genuine issues of material fact concerning Talent’s 

breach of contract, sworn account, and quantum meruit claims. Thus, there was no basis to award 

Talent’s attorney’s fees. See Underwater Services, Inc. v. Offshore Drilling Co., No. 01-11-00889-

CV, 2013 WL 2096640, at *6 (Tex. App.—Houston [1st Dist.] May 14, 2013, no pet.) (mem op.) 

(no attorney’s fees where summary judgment on contract and quantum meruit claims reversed). 

III. CONCLUSION

 We reverse the trial court’s summary judgment in its entirety and remand for further 

proceedings consistent with this opinion. 

 

170759F.P05 

/Bill Whitehill/ 

BILL WHITEHILL 

JUSTICE 
 –11– 

S 

Court of Appeals 

Fifth District of Texas at Dallas 

JUDGMENT 

PURA VIDA SPIRITS CO., LLC, 

Appellant 

No. 05-17-00759-CV V. 

TALENT TREE, LLC, Appellee 

 On Appeal from the 193rd Judicial District 

Court, Dallas County, Texas 

Trial Court Cause No. DC-16-13924. 

Opinion delivered by Justice Whitehill. 

Justices Lang and Evans participating. 

 In accordance with this Court’s opinion of this date, the judgment of the trial court is 

REVERSED and this cause is REMANDED to the trial court for further proceedings consistent 

with this opinion. 

 It is ORDERED that appellant PURA VIDA SPIRITS CO., LLC recover its costs of this 

appeal from appellee TALENT TREE, LLC. 

Judgment entered June 27, 2018.