SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 

 

FORM 6-K

Report of Foreign Private Issuer 

 

Pursuant to Rule 13a-16 or 15d-16 of the Securities Exchange Act of 1934

 

 

**For the month of June 2010**
 

 

**Commission File Number 1-03006**

 

 

Philippine Long Distance Telephone Company
(Exact Name of Registrant asSpecified in Its Charter)

 

**Ramon****Cojuangco Building**

**Makati Avenue**

**Makati****City**

**Philippines**

(Address of principal executiveoffices)

 

 

(Indicate by check markwhether the registrant files or will file annual reports under cover Form 20-For Form 40-F.)

 

Form20-F      Ö                                  Form40-F

 

 

(Indicate by check markwhether by furnishing the information contained in this Form, the registrant isalso thereby furnishing the information to the Commission pursuant to Rule12g3-2(b) under the Securities Exchange Act of 1934.)

 

Yes                                                        No       Ö

 

 

(If "Yes" ismarked, indicate below the file number assigned to the registrant in connectionwith Rule 12g3-2(b): 82- ________ )
****
 

NOTE REGARDINGFORWARD-LOOKING STATEMENTS

 

Some information in this report may containforward-looking statements within the meaning of Section 27A of the U.S.Securities Act of 1933 and Section 21E of the U.S. Securities Exchange Act of1934.  We have based these forward-looking statements on our current beliefs,expectations and intentions as to facts, actions and events that will or mayoccur in the future.  Such statements generally are identified byforward-looking words such as “believe,” “plan,” “anticipate,” “continue,” “estimate,”“expect,” “may,” “will” or other similar words.

A forward-looking statement may include astatement of the assumptions or bases underlying the forward-lookingstatement.  We have chosen these assumptions or bases in good faith.  Theseforward-looking statements are subject to risks, uncertainties and assumptions,some of which are beyond our control.  In addition, these forward-lookingstatements reflect our current views with respect to future events and are nota guarantee of future performance.  Actual results may differ materially frominformation contained in the forward-looking statements as a result of a numberof factors, including, without limitation, the risk factors set forth in“Item 3. Key Information – Risk Factors” in our annual report on Form 20-Ffor the fiscal year ended December 31, 2009.  You should also keep in mind thatany forward-looking statement made by us in this report or elsewhere speaksonly as at the date on which we made it.  New risks and uncertainties come upfrom time to time, and it is impossible for us to predict these events or howthey may affect us.  We have no duty to, and do not intend to, update or revisethe statements in this report after the date hereof.  In light of these risksand uncertainties, you should keep in mind that actual results may differmaterially from any forward-looking statement made in this report or elsewhere.

 
 

 

**EXHIBITS**
 

 

 

Exhibit Number

 

Page

 

1

 

 

 

Copy of the press release entitled “PLDT, Digipost revolutionize indoor digital signage with Sweetspots DigiWall in SM cinemas” that we filed today with the Securities and Exchange Commission and the Philippine Stock Exchange.

 

 

6

 

 

 

 

 

 

 

 

 

 

 

Exhibit 1

 

 

 

** **

   
 June 24, 2010 

 
 

 

The Philippine Stock Exchange
Disclosure Department

4th Floor PSECentre

Exchange Road, Ortigas Center

Pasig City

 

Attention:        Ms.Janet A. Encarnacion

Head,Disclosure Department

 

Ladies and Gentlemen:

 

In compliance withSection 17.1(b) and Section 17.3 of the Securities Regulation Code, we submitherewith a copy of SEC Form 17-C with a copy of a press release attachedthereto entitled “PLDT, Digipost revolutionize indoor digital signage withSweetspots DigiWall in SM cinemas”.

 

Respectfully yours,

 

 

/s/ Melissa V. Vergel de Dios___

MELISSAV. VERGEL DE DIOS

Vice President & Headof Investor Relations

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Page 1 of 6

Exhibit 1

 

 

 

 

June 24, 2010 

 

 

SECURITIES &EXCHANGE COMMISSION

Money MarketOperations Department

SEC Building, EDSA

Mandaluyong City

 

Attention         :           DirectorJustina F. Callangan

                                    CorporationsFinance Department

 

Gentlemen:

 

Re       :           PhilippineLong Distance Telephone Company

                        SECRegistration No. PW-55

 

In accordance withSection 17.1 (b) of the Securities Regulation Code, we submit herewith two (2)copies of SEC Form 17-C with a press release attached thereto entitled “PLDT, Digipostrevolutionize indoor digital signage with Sweetspots DigiWall in SM cinemas”.

 

Respectfully yours,

 

 

/s/ Melissa V. Vergel de Dios___

MELISSAV. VERGEL DE DIOS

Vice President & Headof Investor Relations

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Page 2 of 6

 

Exhibit1

 

SECURITIES ANDEXCHANGE COMMISSION

 

 

SEC FORM 17-C

 

CURRENT REPORTUNDER SECTION 17

OF THE SECURITIESREGULATION CODE

AND SRC RULE 17.1

 

 

 

1.                 June 24, 2010

(Date of earliest event reported)

 

2.                 SEC Identification Number  PW-55

 

3.                 BIR Tax Identification No. 000-488-793

 

4.                 PHILIPPINE LONGDISTANCE TELEPHONE COMPANY                                  

            Exactname of registrant as specified in its charter

 

5.         PHILIPPINES6. _____________ (SEC Use Only)  

           Province, country or otherjurisdiction             Industry Classification Code

of Incorporation

 

7.         9th Floor MGO Building

            Legaspicorner dela Rosa Streets, Makati City                     1200 

     Address of principal office                                                      PostalCode

 

8.         (632)816-8553                                           

           Registrant's telephone number, including areacode
 

9.         NotApplicable                                                               

            Formername or former address, if changed since last report

 

10.       Securitiesregistered pursuant to Sections 8 and 12 of the SRC

 

            Titleof Each Class                             Number of Shares of Common Stock

          Licensed and Amount of Debt Outstanding

 

 

 

 

Page 3 of 6

Exhibit 1

 

11.       Item9 – Other Events

 

                Attached hereto is a press release entitled “PLDT, Digipostrevolutionize indoor digital signage with Sweetspots DigiWall in SM cinemas”.

 

 

SIGNATURE

 

            Pursuantto the requirements of the Securities Regulation Code, the Registrant has dulycaused this report to be signed on its behalf by the undersigned hereto dulyauthorized.

 

 

 

 

PHILIPPINE LONG DISTANCE

TELEPHONE COMPANY

 

 

/s/ Melissa V. Vergel de Dios__

MELISSA V. VERGEL DE DIOS

Vice President & Head of Investor Relations

 

 

Date:   June 24, 2010

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Page 4 of 6

 

 

 

Exhibit 1

 

**PLDT********Press Release**

 

 

**PLDT, Digipost revolutionize indoordigital signage with Sweetspots DigiWall in SM cinemas**

** **

** **

***Manila******, Philippines******, June24, 2010...*******ThePhilippine Long Distance Telephone Co. (PLDT) partners with Digipost & SMCinema for the first indoor networked digital wall in the Philippines.

 

In more advanced marketssuch as the US, the use of a networked digital signage solution is alreadymainstream, utilized in high-traffic areas for both indoor and outdoorapplications.  These digital displays are capable of being updated remotelythrough a content management server. 

 

“Our vision is to empowerlocal companies with this breakthrough technology, exhibited on a grander scalevia an industry-leading video wall solution design that offers an almostseamless display—the Sweetspots DigiWall,” shared Eric Alberto, PLDT SeniorVice President and Customer Sales and Marketing Group Head.  

 

“We have chosen topartner with Digipost and SM Cinema for this project because we share the samegoal, which is to revolutionize indoor digital advertising with the latesttechnology,” he added.  

 

“The video wall displaysare to be located initially in 6 select SM Cinema lobbies nationwide – namelySM Mall of Asia, SM Megamall, SM North EDSA, SM Clark, SM Cebu and SMDasmariñas.  As part of our continuing commitment to our moviegoers to providean enhanced SM Cinema experience, this technology is something that we all lookforward to,” related Allan Florendo, SM Cinema Assistant Vice President for Salesand Marketing.   

 

While most indoor digitaladvertising & information displays installed in establishments make use ofregular-sized LCD screens and television sets, PLDT offers a better propositionfor effective marketing communication through a 3 x 3 video wall set-up.

 

 

 

 

Page 5 of 6

 

 

Exhibit 1

 

“The Sweetspots DigiWallstreamlines targeted communications. Message recall is magnified due to thedisplay’s vivid colors, prominent size and relevant content. These indeed, makethe technology a captivating medium that is impossible to ignore,” quippedNerissa Ramos, PLDT First Vice President and Corporate Business Group Head.  

 

As the country’s pioneerin Philippine telecommunications and the leading service provider, PLDT remainscommitted to its mission of changing lives by being enablers of technologicaltransformation.  

 

“Each Sweetspots DigiWallunit will be powered by PLDT infrastructure and connectivity. With ourunparalleled nationwide coverage for fixed and wireless broadband, we ensureon-demand and real time content transmission and updates,” said Vic Tria, PLDTVice President and Head of Business Solutions. 

 

Digipost echoes theenthusiasm for the project. "Digital advertising will never be the sameagain.  We are privileged to be part of this endeavor and is very pleased atraising the bar of standard for local digital advertising. We can now say thatwe are at par with global standards. We look forward to the project expansionin other SM Cinemas nationwide." concluded Ramon S. Soriano, DigipostChief Operations Officer.

 

**About PLDT**

** **

PLDT is the leadingtelecommunications service provider in the Philippines. Through its threeprincipal business groups – wireless, fixed line, and information andcommunications technology – PLDT offers the largest and most diversified rangeof telecommunications services across the Philippines’ most extensive fiberoptic backbone and wireless, fixed line and satellite networks.

 

PLDT is listedon the Philippine Stock Exchange (PSE:TEL) and its American Depositary Sharesare listed on the New York Stock Exchange (NYSE:PHI).  PLDT has one of thelargest market capitalizations among Philippine-listed companies.

 

Furtherinformation can be obtained by visiting the web www.pldt.com.ph.

 

**Contactperson:**

 

**Ramon R.Isberto**

PLDTSpokesperson

Tel. No.: +63 25113101

Fax No.: +63 25113100

 

**Victor Y.Tria**

PLDT BusinessSolutions Vice President

Tel No.: +63 28400002

Email: vytria@pldt.com.ph

Page 6 of 6

   

 

 

Signatures

 

 

Pursuantto the requirements of the Securities Exchange Act of 1934, the registrant hasduly caused this report to be signed on its behalf by the undersigned,thereunto duly authorized.

 

 

 

PHILIPPINE LONG DISTANCE

TELEPHONE COMPANY

 

 

 

By         :    /s/ Melissa V. Vergel de Dios

Name  :    Melissa V. Vergel de Dios

Title     :   Vice President and Head 

of Investor  Relations 

 

 

 

Date:  June 24, 2010