SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 

 

FORM 6-K

Report of Foreign Private Issuer 

 

Pursuant to Rule 13a-16 or 15d-16 of the Securities Exchange Act of 1934

 

 

**For the month of July 2010**
 

 

**Commission File Number 1-03006**

 

 

Philippine Long Distance Telephone Company
(Exact Name of Registrant asSpecified in Its Charter)

 

**Ramon****Cojuangco Building**

**Makati Avenue**

**Makati****City**

**Philippines**

(Address of principal executiveoffices)

 

 

(Indicate by check markwhether the registrant files or will file annual reports under cover Form 20-For Form 40-F.)

 

Form20-F      Ö                                  Form40-F

 

 

(Indicate by check markwhether by furnishing the information contained in this Form, the registrant isalso thereby furnishing the information to the Commission pursuant to Rule12g3-2(b) under the Securities Exchange Act of 1934.)

 

Yes                                                        No       Ö

 

 

(If "Yes" ismarked, indicate below the file number assigned to the registrant in connectionwith Rule 12g3-2(b): 82- ________ )
****
 

NOTE REGARDINGFORWARD-LOOKING STATEMENTS

 

Some information in this report may containforward-looking statements within the meaning of Section 27A of the U.S.Securities Act of 1933 and Section 21E of the U.S. Securities Exchange Act of1934.  We have based these forward-looking statements on our current beliefs,expectations and intentions as to facts, actions and events that will or mayoccur in the future.  Such statements generally are identified byforward-looking words such as “believe,” “plan,” “anticipate,” “continue,” “estimate,”“expect,” “may,” “will” or other similar words.

A forward-looking statement may include astatement of the assumptions or bases underlying the forward-lookingstatement.  We have chosen these assumptions or bases in good faith.  Theseforward-looking statements are subject to risks, uncertainties and assumptions,some of which are beyond our control.  In addition, these forward-lookingstatements reflect our current views with respect to future events and are nota guarantee of future performance.  Actual results may differ materially frominformation contained in the forward-looking statements as a result of a numberof factors, including, without limitation, the risk factors set forth in“Item 3. Key Information – Risk Factors” in our annual report on Form 20-Ffor the fiscal year ended December 31, 2009.  You should also keep in mind thatany forward-looking statement made by us in this report or elsewhere speaksonly as at the date on which we made it.  New risks and uncertainties come upfrom time to time, and it is impossible for us to predict these events or howthey may affect us.  We have no duty to, and do not intend to, update or revisethe statements in this report after the date hereof.  In light of these risksand uncertainties, you should keep in mind that actual results may differmaterially from any forward-looking statement made in this report or elsewhere.

 
 

 

**EXHIBITS**
 

 

 

Exhibit Number

 

Page

 

1

 

 

 

Copy of the press release entitled “FinanceAsia poll ranks PLDT no. 1 in investor relations and dividend policy” that we filed today with the Securities and Exchange Commission and the Philippine Stock Exchange.

 

 

6

 

 

 

 

 

 

 

 

 

 

 

Exhibit 1

 

 

** **

   

July 29, 2010 

 
 

 

The Philippine Stock Exchange
Disclosure Department

4th Floor PSECentre

Exchange Road, Ortigas Center

Pasig City

 

Attention:        Ms.Janet A. Encarnacion

Head,Disclosure Department

 

Ladies and Gentlemen:

 

In compliance withSection 17.1(b) and Section 17.3 of the Securities Regulation Code, we submitherewith a copy of SEC Form 17-C with a copy of a press release attachedthereto entitled “FinanceAsia poll ranks PLDT no. 1 in investor relations anddividend policy”.

 

 

Respectfully yours,

 

/s/ Ma. Lourdes C.Rausa-Chan

MA. LOURDES C. RAUSA-CHAN

Corporate Secretary 

 

Page 1 of 6

    

Exhibit 1

 

 

 

July 29, 2010 

 

 

SECURITIES &EXCHANGE COMMISSION

Money MarketOperations Department

SEC Building, EDSA

Mandaluyong City

 

Attention         :           DirectorJustina F. Callangan

                                    CorporationsFinance Department

 

Gentlemen:

 

Re       :           PhilippineLong Distance Telephone Company

                        SECRegistration No. PW-55

 

In accordance withSection 17.1 (b) of the Securities Regulation Code, we submit herewith two (2)copies of SEC Form 17-C with a press release attached thereto entitled “FinanceAsiapoll ranks PLDT no. 1 in investor relations and dividend policy”.

 

 

Very trulyyours,

 

/s/ Ma. Lourdes C. Rausa-Chan

MA. LOURDES C. RAUSA-CHAN

Corporate Secretary 

 

Page 2 of 6

   

Exhibit 1

 

 

SECURITIES ANDEXCHANGE COMMISSION

 

 

SEC FORM 17-C

 

CURRENT REPORTUNDER SECTION 17

OF THE SECURITIESREGULATION CODE

AND SRC RULE 17.1

 

 

 

1.                 July 29, 2010

(Date of earliest event reported)

 

2.                 SEC Identification Number  PW-55

 

3.                 BIR Tax Identification No. 000-488-793

 

4.                 PHILIPPINE LONGDISTANCE TELEPHONE COMPANY                                 

Exact name of registrant as specified in its charter

 

5.         PHILIPPINES6. _____________ (SEC Use Only)  

           Province, country or otherjurisdiction             Industry Classification Code

of Incorporation

 

7.         9th Floor MGO Building

            Legaspicorner dela Rosa Streets, Makati City          1200 

     Address of principal office                                          PostalCode

 

8.         (632)816-8553                                           

           Registrant's telephone number, including areacode
 

9.         NotApplicable                                                               

            Formername or former address, if changed since last report

 

10.       Securitiesregistered pursuant to Sections 8 and 12 of the SRC

 

            Titleof Each Class                             Number of Shares of Common Stock

          Licensed and Amount of Debt Outstanding

 

 

Page 3 of 6

   

Exhibit 1

 

 

11.       Item9 – Other Events

 

            Attachedhereto is a press release entitled “FinanceAsia poll ranks PLDT no. 1 in investorrelations and dividend policy”.

 

 

SIGNATURE

 

            Pursuantto the requirements of the Securities Regulation Code, the Registrant has dulycaused this report to be signed on its behalf by the undersigned hereto dulyauthorized.

 

 

 

 

PHILIPPINE LONG DISTANCE

TELEPHONE COMPANY

 

 

/s/ Ma. Lourdes C. Rausa-Chan

MA. LOURDES C. RAUSA-CHAN

Corporate Secretary

 

 

Date:   July 29, 2010

 

 

 

Page 4 of 6

    

Exhibit 1

 

**PLDT********pressrelease**

 

 

FinanceAsia poll ranks PLDT no. 1 ininvestor relations and dividend policy

 

*** ***

***MANILA******, Philippines, July 29, 2010***– Investors and analysts have chosen the Philippine Long Distance TelephoneCompany as “Best in Investor Relations” and “Most Committed to Strong DividendPolicy” in an annual survey conducted by *FinanceAsia* magazine, one ofthe leading finance publications in Asia.

 

This is the secondconsecutive year where PLDT topped the said categories.

 

FinanceAsia gathered morethan 330 responses from carefully selected regional investors and analysts tocome up with its Asia’s Best Companies poll.  

 

“We are pleased to notethat the investment community has recognized our initiatives in investorrelations,” said PLDT Chairman Manuel V. Pangilinan.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Page 5 of 6

   

 

Exhibit 1

 

“We value our investorsand have given priority to keeping our lines of communication with them open.We are committed to ensuring that our investors have access to updates on PLDT,not only during good times, but more importantly, during challenging times,” headded.

 

PLDT President and CEONapoleon L. Nazareno said the dividend policy of PLDT further reflects PLDT’scommitment to its shareholders.

 

“For three years in a row starting 2007, PLDT has paida 30% special dividend on top of the 70% regular dividend. This reflects PLDT’sstrong earnings and cashflow position,” said Nazareno.

 

PLDT also receivedcitations in overall management, corporate social responsibility and corporate governancein the survey.

 

Shown here during theawarding rites in Manila sponsored by ATR Kim Eng are, from left: ATR Kim EngFinancial Corp. President and CEO Manuel Tordesillas, PLDT Senior VicePresident and Treasurer Anabelle Lim-Chua, Chairman of ATR King Eng FinancialCorp. Chairman Ramon Arnaiz, PLDT Vice President and Investor Relations HeadMelissa Vergel de Dios, and ATR Kim Eng Securities President Lorenzo Roxas.

 

XXX

** **

**About PLDT**

 

PLDTis the leading telecommunications service provider in the Philippines. Through its three principal business groups – wireless, fixed line, andinformation and communications technology – PLDT offers the largest and mostdiversified range of telecommunications services across the Philippines’ mostextensive fiber optic backbone and wireless, fixed line and satellite networks.

 

PLDTis listed on the Philippine Stock Exchange (PSE:TEL) and its AmericanDepositary Shares are listed on the New York Stock Exchange (NYSE:PHI). PLDT has one of the largest market capitalizations among Philippine-listedcompanies.

 

Furtherinformation can be obtained by visiting the web at www.pldt.com.ph.

 

**Contact person:**

** **

**Ramon R. Isberto**

**PLDT Spokesperson**

**Tel. No.: +63 2 5113101**

**Fax No.: +63 2 5113100**

** **

Page 6 of 6

    

Signatures

 

 

Pursuantto the requirements of the Securities Exchange Act of 1934, the registrant hasduly caused this report to be signed on its behalf by the undersigned,thereunto duly authorized.

 

 

 

PHILIPPINE LONG DISTANCE

TELEPHONE COMPANY

 

 

 

By         :    /s/ Ma. Lourdes C. Rausa-Chan

Name  :    Ma. Lourdes C. Rausa-Chan

Title     :    Senior Vice President, Corporate

                  Affairs and Legal Services Head 

                  and Corporate Secretary

 

 

 

Date:  July 29, 2010