SECURITIES AND EXCHANGE COMMISSION

Washington, D.C.  20549

 

FORM 6 -K

 

REPORT OF FOREIGNPRIVATE ISSUER

PURSUANT TO RULE13a-16 or 15d-16 OF

THE SECURITIESEXCHANGE ACT OF  1934

 

Report on Form6-K dated July 12, 2004

(Commission FileNo. 1-15024)

 

 

 

PHILIPPINE LONGDISTANCE TELEPHONE COMPANY

(Name ofRegistrant)

 

Ramon CojuangcoBuilding
Makati Avenue,Makati City

Philippines0721

(Address ofPrincipal Executive Officers)

 

 

 

Indicate by checkmark whether the registrant files or will file annual reports under cover ofForm 20-F or Form 40-F:

 

Form 20-F:y                        Form 40-F:  o

 

Indicate by checkmark if the registrant is submitting the Form 6-K in paper as permitted byRegulation S-T Rule 101 (b) (1):

 

Yes:o                                    No:  y

 

Indicate by checkmark if the registrant is submitting the Form 6-K in paper as permitted byRegulation by Regulation S-T Rule 101 (b) (7):

 

Yes:o                                    No:  y

 

Indicate by checkmark whether the registrant by furnishing the information contained in thisform is also thereby furnishing the information to the Commission pursuant toRule 12g3-2(b) under the Securities Exchange Act of 1934:

 

Yes:o                                    No:  y

 

 

 

 

 

 

 

 

 

 

 

 

Enclosure:

 

 

 

A copy of the press releasethat is being issued today by Philippine Long Distance Telephone Company,entitled “PLDT INCREASES ITS BROADBAND SUBSCRIBER BASE”.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

July 12, 2004

SECURITY CODE:  CM-040
 

 

The Philippine Stock Exchange
Disclosure Department

4th Floor PSE Centre

Exchange Road, Ortigas Center

Pasig City

 

Attention:        Ms. Jurisita M. Quintos

Senior VicePresident 

 

Ladies and Gentlemen:

 

Incompliance with Section 17.1(b) and Section 17.3 of the Securities RegulationCode, we submit herewith a copy of SEC Form 17-C with a copy of a press releaseentitled “PLDT INCREASES ITS BROADBAND SUBSCRIBER BASE”. 

 

This shall also serve as the disclosure letter for thepurpose of complying with PSE Revised Disclosure Rules.

 

Respectfully yours,

 

 

MA. LOURDES C. RAUSA-CHAN

Corporate Secretary

 

 

Encs.

 

 

 

 

 

 

 

 

 

 
 
 
 
 

 

 

 

12 July 2004
 

 

 

SECURITIES& EXCHANGE COMMISSION

CorporationFinance Department 

SECBuilding, EDSA

MandaluyongCity

 

Attention:        DirectorJustina F. Callangan

                        CorporationFinance Department

 

Gentlemen:

 

Re       :           Philippine LongDistance Telephone Company

                        SECRegistration No. PW-55

 

Inaccordance with Section 17.1(b) of the Securities Regulation Code, we submitherewith five (5) copies of SEC Form 17-C with a copy of a press release entitled“PLDT INCREASES ITS BROADBAND SUBSCRIBER BASE”. 

 

Respectfully yours,

 

 

MA. LOURDES C. RAUSA-CHAN

Corporate Secretary

 

 

Encs.

 

 

 

 

 

 

 

 

 

                                           SECURITIESAND EXCHANGE COMMISSION

 

 

SEC FORM 17-C

 

CURRENT REPORTUNDER SECTION 17

OF THESECURITIES REGULATION CODE

AND SRCRULE 17.2(c) THEREUNDER

 

 

1.                 12 July 2004

(Date of earliest event reported)

 

2.                 SEC Identification Number  PW-55

 

3.                 BIR Tax Identification No. 000-488-793

 

4.                 PHILIPPINELONG DISTANCE TELEPHONE COMPANY                                            

            Exactname of registrant as specified in its charter

 

5.         PHILIPPINES                                                6._____________ (SEC Use Only)  

           Province, country orother jurisdiction     Industry Classification Code

           ofIncorporation

 

7.         RamonCojuangco Building, Makati Avenue, Makati City                         1200 

            Addressof principal office                                                                PostalCode

 

8.         (632)814-3664                                           

Registrant's telephone number, including area code
 

9.         NotApplicable                                                               

            Formername or former address, if changed since last report

 

10.       Securitiesregistered pursuant to Sections 8 and 12 of the SRC

 

            Title ofEach Class                            Number of Shares of Common Stock

          Licensed and Amount of Debt Outstanding

 

 

 

 

 

 

 

 

 

Attachedhereto is a copy of a press release entitled “PLDT INCREASES ITS BROADBANDSUBSCRIBER BASE”. 

 

 

SIGNATURE

 

 

            Pursuantto the requirements of the Securities Regulation Code, the Registrant has dulycaused this report to be signed on its behalf by the undersigned hereto dulyauthorized.

 

 

 

 

PHILIPPINE LONG DISTANCE

TELEPHONE COMPANY

 

 

 

MA. LOURDES C. RAUSA-CHAN

Corporate Secretary

 

 

 

 

 

Date: 12 July 2004

 

Distribution Copies:  5 copies –Securities & Exchange Commission

                        1copy    - Philippine Stock Exchange

                                    1copy    - Company Secretary

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

**PLDT increases itsbroadband subscriber base**
* *

*MANILA,Philippines, July 12, 2004*– Philippine Long Distance Telephone Co. has startedto initiate aggressive moves to increase its broadband subscriber base andfurther extend its lead over other broadband providers.

 

PLDT myDSL already has a dominant market share with over 30,000subscribers, more subscribers than all other telcos combined. The engine ofPLDT’s myDSL initial growth came from its existing nationwide infrastructurethat the company leveraged and maximized to roll out its broadband service atleast cost.

 

“While other telcos are still thinking of spending billions of pesos toroll out a broadband infrastructure, PLDT’s was already in place,” said ButchJimenez, Head of the Retail Business Group. “It is now our intention to furtherenhance our network and generate various applications to heighten the broadbandexperience of our subscribers.”

 

PLDT recently doubled the broadband speeds it offered to itsresidential subscribers. myDSL now offers speeds of 512 kbps and 768 kbps. PLDThas also developed its own online gaming website, PLDT PLAY that will allow itssubscribers to play network-based games without having to go to an Internetcafé.

 

PLDT has also tied up with Level-Up, holders of the Philippine rightsto the number one online game in the world, Ragnarok. PLDT myDSL subscriberscan now easily log on to www.pldtplay.com and play or purchase Ragnarokload through the website. Fees will be conveniently charged to the subscribers’phone bill.

 

“The challenge for PLDT is to combine its broadband infrastructure withrelevant content, therefore creating an enriching experience for thesubscriber,” said Jimenez.

 

He added that the company intends to build on its partnership withmsn.com (Microsoft Network), one of the most popular sites in the Philippineswith over 500,000 unique Filipino subscribers through its Hotmail emailservice.  A special “youth lifestyle” website designed to enhance thebroadband experience is also under construction.

 

“We continue to eye data as one of the major growth drivers for thelandline business moving forward, and we shall aggressively pursue buildingthis business,” added Jimenez.

 

 

XXX

 

 

 

About PLDT

PLDT is the leadingtelecommunications provider in the Philippines. Through its three principalbusiness groups – fixed line, wireless and information communicationstechnology – PLDT offers a wide range of telecommunications services across thePhilippines’ most extensive fiber optic backbone and fixed line, cellular andsatellite network.

PLDT is listed on the PhilippineStock Exchange (PSE:TEL) and its American depositary shares are listed on theNew York Stock Exchange (NYSE:PHI) and the Pacific Exchange.  PLDT has one ofthe largest market capitalizations among Philippine listed companies.

Further information can be obtainedby visiting the web at www.pldt.com.ph.

 

Contact person:

 

Butch Jimenez

PLDT 1st Vice President for Retail Business Group

Tel. No. +63 2 8168468

Email: mgjimenez@pldt.com.ph

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

SIGNATURES

 

 

 

            Pursuant to the requirements ofthe Securities Exchange Act of 1934, the registrant had duly caused this reportto be signed on its behalf by the undersigned, thereunto duly authorized.

 

 

 

PHILIPPINE LONG DISTANCE TELEPHONE COMPANY
 

 

 

 

By:  MA. LOURDES C. RAUSA-CHAN

Corporate Secretary
 

 

 

Date:  July 12, 2004