Exhibit 10.2


 


NOTE PURCHASE AGREEMENT


 


This Note Purchase Agreement, dated as of February
16, 2016 (this “Agreement”), is entered into by and among SellPoints, Inc., a Delaware corporation (the “Company”),
and the persons and entities listed on the schedule of investors attached hereto as Schedule I (each an “Investor”
and, collectively, the “Investors”), as such Schedule I may be amended in accordance with Section 7 hereof.


 


RECITALS


 


A.           On
the terms and subject to the conditions set forth herein, each Investor is willing to purchase from the Company, and the Company
is willing to sell to such Investor, a subordinated unsecured promissory note in the principal amount set forth opposite such Investor’s
name on Schedule I hereto.


 


B.           Capitalized
terms not otherwise defined herein shall have the meaning set forth in the form of Note (as defined below) attached hereto as Exhibit
A.


 


AGREEMENT


 


NOW THEREFORE, in consideration of the foregoing,
and the representations, warranties, and conditions set forth below, the parties hereto, intending to be legally bound, hereby
agree as follows:


 


1.           The
Notes.


 


(a)          Issuance
of Notes. Subject to all of the terms and conditions hereof, the Company agrees to issue and sell to each of the Investors,
and each of the Investors severally agrees to purchase, a subordinated unsecured promissory note in the form of Exhibit A hereto
(each, a “Note” and, collectively, the “Notes”) in the principal amount set forth opposite
the respective Investor’s name on Schedule I hereto. The obligations of the Investors to purchase Notes are several
and not joint. The aggregate principal amount for all Notes issued hereunder shall not exceed $2,500,000.


 


(b)          Delivery.
The sale and purchase of the Notes shall take place at a closing (the “Closing”) to be held on a date mutually
acceptable to the Company and the Investors (the “Closing Date”). At the Closing, the Company will deliver to
each of the Investors the Note to be purchased by such Investor, against receipt by the Company of the corresponding purchase price
set forth on Schedule I hereto (the “Purchase Price”). The Company may conduct one or more additional
closings on or before February 16, 2016 (each, an “Additional Closing”) to be held at such place and time as
the Company and the Investors participating in such Additional Closing may determine (each, an “Additional Closing Date”).
At each Additional Closing, the Company will deliver to each of the Investors participating in such Additional Closing the Note
to be purchased by such Investor, against receipt by the Company of the corresponding Purchase Price. Each of the Notes will be
registered in such Investor’s name in the Company’s records.


 


(c)          Use
of Proceeds. The proceeds of the sale and issuance of the Notes shall be used for general corporate purposes.


 


(d)          Payments.
The Company will make all cash payments due under the Notes in immediately available funds by 1:00 p.m. pacific time on the date
such payment is due at the address for such purpose specified below each Investor’s name on Schedule I hereto, or
at such other address, or in such other manner, as an Investor or other registered holder of a Note may from time to time direct
in writing.


 




     


     


    

  


2.           Representations
and Warranties of the Company. Except as set forth on the Disclosure Schedule, attached as Schedule II, delivered
to the Investor at the applicable Closing (each, a “Disclosure Schedule”), the Company represents and warrants
to each Investor that:


 


(a)          Due
Incorporation, Qualification, etc. The Company (i) is a corporation duly organized, validly existing and in good standing under
the laws of the State of Delaware; (ii) has the power and authority to own, lease and operate its properties and carry on its business
as now conducted; and (iii) is duly qualified, licensed to do business and in good standing as a foreign corporation in each jurisdiction
where the failure to be so qualified or licensed could reasonably be expected to have a material adverse effect on the Company.


 


(b)          Authority.
The execution, delivery and performance by the Company of each Transaction Document to be executed by the Company and the consummation
of the transactions contemplated thereby (i) are within the power of the Company and (ii) have been duly authorized by all necessary
actions on the part of the Company.


 


(c)          Enforceability.
Each Transaction Document executed, or to be executed, by the Company has been, or will be, duly executed and delivered by the
Company and constitutes, or will constitute, a legal, valid and binding obligation of the Company, enforceable against the Company
in accordance with its terms, except as limited by bankruptcy, insolvency or other laws of general application relating to or affecting
the enforcement of creditors’ rights generally and general principles of equity.


 


(d)          Non-Contravention.
The execution and delivery by the Company of the Transaction Documents executed by the Company and the performance and consummation
of the transactions contemplated thereby do not and will not (i) violate the Company’s Certificate of Incorporation or Bylaws
(as amended, the “Charter Documents”) or any material judgment, order, writ, decree, statute, rule or regulation
applicable to the Company; (ii) violate any provision of, or result in the breach or the acceleration of, or entitle any other
Person to accelerate (whether after the giving of notice or lapse of time or both), any material mortgage, indenture, agreement,
instrument or contract to which the Company is a party or by which it is bound; or (iii) result in the creation or imposition of
any Lien upon any property, asset or revenue of the Company or the suspension, revocation, impairment, forfeiture, or nonrenewal
of any material permit, license, authorization or approval applicable to the Company, its business or operations, or any of its
assets or properties.


 


(e)          Subsidiaries.
The Company does not own or control, directly or indirectly, any interest in any corporation, partnership, limited liability company,
association or other business entity.


 


(f)          Approvals.
No consent, approval, order or authorization of, or registration, declaration or filing with, any governmental authority or other
Person (including, without limitation, the shareholders of any Person) is required in connection with the execution and delivery
of the Transaction Documents executed by the Company and the performance and consummation of the transactions contemplated thereby,
other than such as have been obtained and remain in full force and effect and other than such qualifications or filings under applicable
securities laws as may be required in connection with the transactions contemplated by this Agreement.


 


(g)          No
Violation or Default. The Company is not in violation of or in default with respect to (i) its Charter Documents or any material
judgment, order, writ, decree, statute, rule or regulation applicable to such Person; or (ii) any material mortgage, indenture,
agreement, instrument or contract to which such Person is a party or by which it is bound (nor is there any waiver in effect which,
if not in effect, would result in such a violation or default).


 




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(h)          Litigation.
Except as set forth in Item 2(h) of the Disclosure Schedule, no actions (including, without limitation, derivative actions),
suits, proceedings or investigations are pending or, to the knowledge of the Company, threatened in writing against the Company
at law or in equity in any court or before any other governmental authority that if adversely determined (i) would (alone or in
the aggregate) result in a material liability or (ii) seeks to enjoin, either directly or indirectly, the execution, delivery or
performance by the Company of the Transaction Documents or the transactions contemplated thereby.


 


(i)          Title.
The Company owns and has good and marketable title in fee simple absolute to, or a valid leasehold interest in, all real properties
and good title to other assets and properties as reflected in the most recent financial statements delivered to Investors (except
those assets and properties disposed of in the ordinary course of business since the date of such financial statements) and all
assets and properties acquired by the Company since such date (except those disposed of in the ordinary course of business). Such
assets and properties are subject to no Lien other than (i) Liens for current taxes not yet due and payable, (ii) Liens imposed
by law and incurred in the ordinary course of business for obligations not past due, (iii) Liens in respect of pledges or deposits
under workers’ compensation laws or similar legislation, and (iv) Liens, encumbrances and defects in title which do not in
any case materially detract from the value of the property subject thereto or have a Material Adverse Effect, and which have not
arisen otherwise than in the ordinary course of business.


 


(j)          Financial
Statements. The financial statements of the Company that have been delivered to the Investors (i) are in accordance with the
books and records of the Company and have been maintained in accordance with good business practice; (ii) have been prepared in
conformity with GAAP except, with respect to the unaudited financial statements, for the absence of footnotes and subject to normal
year-end adjustments; and (iii) fairly present the consolidated financial position of the Company as of the dates presented therein
and the results of operations, changes in financial positions or cash flows, as the case may be, for the periods presented therein.


 


3.           Representations
and Warranties of Investors. Each Investor, for that Investor alone, represents and warrants to the Company upon the acquisition
of a Note as follows:


 


(a)          Binding
Obligation. Such Investor has full legal capacity, power and authority to execute and deliver this Agreement and to perform
its obligations hereunder. This Agreement and the Transaction Documents constitute valid and binding obligations of such Investor,
enforceable in accordance with their terms, except as limited by bankruptcy, insolvency or other laws of general application relating
to or affecting the enforcement of creditors’ rights generally and general principles of equity.


 


(b)          Accredited
Investor. Such Investor has such knowledge and experience in financial and business matters that such Investor is capable of
evaluating the merits and risks of such investment, is able to incur a complete loss of such investment without impairing such
Investor’s financial condition and is able to bear the economic risk of such investment for an indefinite period of time.
Such Investor is an accredited investor as such term is defined in Rule 501 of Regulation D under the Securities Act (“Accredited
Investor”) and shall submit to the Company such further assurances of such status as may be reasonably requested by the
Company. Such Investor has furnished or made available any and all information requested by the Company or otherwise necessary
to satisfy any applicable verification requirements as to accredited investor status. Any such information is true, correct, timely
and complete. The residency of the Investor (or, in the case of a partnership or corporation, such entity’s principal place
of business) is correctly set forth beneath such Investor’s name on Schedule I hereto.


 




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(c)          Access
to Information. Such Investor acknowledges that the Company has given such Investor access to the corporate records and accounts
of the Company and to all information in its possession relating to the Company, has made its officers and representatives available
for interview by such Investor, and has furnished such Investor with all documents and other information required for such Investor
to make an informed decision with respect to the purchase of the Notes.


 


(d)          Tax
Advisors. Such Investor has reviewed with its own tax advisors the U.S. federal, state and local and non-U.S. tax consequences
of this investment and the transactions contemplated by this Agreement. With respect to such matters, such Investor relies solely
on any such advisors and not on any statements or representations of the Company or any of its agents, written or oral. Such Investor
understands that it (and not the Company) shall be responsible for its own tax liability that may arise as a result of this investment
and the transactions contemplated by this Agreement.


 


(e)          Placement
Agent Fees. Such Investor is aware that the Company and Robertson Stephens Securities LLC (“RSS”) have entered
into a placement agent agreement relating to the sale and issuance of the Notes, and understands that pursuant to the terms of
such agreement RSS is entitled to the receipt of certain cash fees and common stock warrants from the Company based on the aggregate
principal amount of the Notes issued pursuant to this Agreement.


 


4.           Conditions
to Closing of the Investors. Each Investor’s obligations at the Closing are subject to the fulfillment, on or prior
to the Closing Date, of all of the following conditions, any of which may be waived in whole or in part by all of the Investors:


 


(a)          Representations
and Warranties. The representations and warranties made by the Company in Section 2 hereof shall have been true and
correct when made, and shall be true and correct on the Closing Date.


 


(b)          Governmental
Approvals and Filings. Except for any notices required or permitted to be filed after the Closing Date with certain federal
and state securities commissions, the Company shall have obtained all governmental approvals required in connection with the lawful
sale and issuance of the Notes.


 


(c)          Legal
Requirements. At the Closing, the sale and issuance by the Company, and the purchase by the Investors, of the Notes shall be
legally permitted by all laws and regulations to which the Investors or the Company are subject.


 


(d)          Proceedings
and Documents. All corporate and other proceedings in connection with the transactions contemplated at the Closing and all
documents and instruments incident to such transactions shall be reasonably satisfactory in substance and form to the Investors.


 


(e)          Transaction
Documents. The Company shall have duly executed and delivered to the Investors the following documents:


 


(i)          This
Agreement; and


 


(ii)         Each
Note issued hereunder.


 


5.           Conditions
to Additional Closings of the Investors. The obligations of any Investor participating in an Additional Closing are subject
to the fulfillment, on or prior to the applicable Additional Closing Date, of all of the following conditions, any of which may
be waived in whole or in part by all of the Investors participating in such Additional Closing:


 




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(a)          Representations
and Warranties. Subject to the Disclosure Schedule, including any update thereto delivered to the Investor prior to or at the
time the Investor executes this Agreement, the representations and warranties made by the Company in Section 2 hereof shall
be true and correct in all material respects on the applicable Additional Closing Date.


 


(b)          Governmental
Approvals and Filings. Except for any notices required or permitted to be filed after the Additional Closing Date with certain
federal and state securities commissions, the Company shall have obtained all governmental approvals required in connection with
the lawful sale and issuance of the Notes at such Additional Closing.


 


(c)          Legal
Requirements. At the Additional Closing, the sale and issuance by the Company, and the purchase by the Investors participating
in such Additional Closing, of the Notes shall be legally permitted by all laws and regulations to which such Investors or the
Company are subject.


 


(d)          Transaction
Documents. The Company shall have duly executed and delivered to the Investors participating in such Additional Closing each
Note to be issued at such Additional Closing and shall have delivered to such Investors fully executed copies, if applicable, of
all documents delivered to the Investors participating in the initial Closing.


 


6.           Conditions
to Obligations of the Company. The Company’s obligation to issue and sell the Notes at the Closing and at each Additional
Closing is subject to the fulfillment, on or prior to the Closing Date or the applicable Additional Closing Date, of the following
conditions, any of which may be waived in whole or in part by the Company:


 


(a)          Representations
and Warranties. The representations and warranties made by the applicable Investors in Section 3 hereof shall be true
and correct when made, and shall be true and correct on the Closing Date and the applicable Additional Closing Date.


 


(b)          Governmental
Approvals and Filings. Except for any notices required or permitted to be filed after the Closing Date or the applicable Additional
Closing Date with certain federal and state securities commissions, the Company shall have obtained all governmental approvals
required in connection with the lawful sale and issuance of the Notes.


 


(c)          Legal
Requirements. At the Closing and at each Additional Closing, the sale and issuance by the Company, and the purchase by the
applicable Investors, of the Notes shall be legally permitted by all laws and regulations to which such Investors or the Company
are subject.


 


(d)          Purchase
Price. Each Investor shall have delivered to the Company the Purchase Price in respect of the Note being purchased by such
Investor referenced in Section 1(b) hereof.


 


(e)          Accredited
Investors. Each of the Investors shall have represented to the Company’s satisfaction that it is an Accredited Investor
and shall be purchasing a Note with a principal amount of at least $50,000.


 


(f)          Subordination
Agreement. Each of the Investors shall have executed and delivered to Square 1 Bank a subordination agreement in the form attached
hereto as Exhibit B.


 




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7.           Covenants.


 


(a)          Protective
Provision. For so long as Notes with an aggregate principal amount that is greater than 50% of the aggregate principal amount
of all of the Notes originally issued pursuant to the Purchase Agreement remain outstanding, the Company hereby covenants and agrees
that it shall not issue and sell other debt securities that are senior to or equal in seniority with the Notes, except for Senior
Indebtedness and additional Notes pursuant to the Purchase Agreement, without the prior written approval of a Majority in Interest
of the Investors.


 


(b)          Certain
Debt Securities. In the event the Company issues and sells other debt securities that are equal in seniority with the Notes,
all of the Notes shall be automatically amended to reflect any terms of such other debt securities that would be more favorable
to the Investors than the terms of the Notes.


 


(c)          Information
Rights. So long as an Investor shall continue to hold an outstanding Note with a principal amount of not less than $50,000
(a “Major Investor”), the Company will furnish each such Major Investor, (i) as soon as practicable after the
end of each fiscal year of the Company, and in any event within one hundred twenty (120) days thereafter, a balance sheet of the
Company, as at the end of such fiscal year, and a statement of income and a statement of cash flows of the Company, for such year,
all prepared in accordance with generally accepted accounting principles consistently applied (except as noted therein or as disclosed
to the recipients thereof), and (ii) as soon as practicable after the end of the first, second and third quarterly accounting periods
in each fiscal year of the Company, and in any event within thirty (30) days thereafter, a balance sheet of the Company as of the
end of each such quarterly period, and a statement of income and a statement of cash flows of the Company for such period and for
the current fiscal year to date, prepared in accordance with generally accepted accounting principles consistently applied (except
as noted therein), with the exception that no notes need be attached to such statements and year-end audit adjustments may not
have been made.


 


(d)          Confidentiality.
Notwithstanding anything to the contrary in this Agreement, no Investor by reason of this Agreement shall have access to any
trade secrets or classified information of the Company or information determined by the Company in good faith to be attorney-client
privileged. The Company shall not be required to comply with any information rights of Section 7(c) above in respect of
any Investor that is a competitor of the Company or an officer, employee, director or holder of more than five percent (5%) of
the outstanding capital stock of a competitor of the Company. Each Investor acknowledges and agrees that the information received
by them pursuant to this Agreement is confidential and for its use only, and each Investor agrees to use the same degree of care
as such Investor uses to protect its own confidential information to keep confidential such information received by them pursuant
to this Agreement. Each Investor agrees that it will not use any such information in violation of the Exchange Act of 1934, as
amended, or reproduce, disclose or disseminate such information to any other person; except that such Investor may disclose such
proprietary or confidential information (i) to any partner, subsidiary or parent of such Investor as long as such partner, subsidiary
or parent is advised of and agrees or has agreed to be bound by the confidentiality provisions of this Section 7(c) or comparable
restrictions; (ii) at such time as it enters the public domain through no fault of such Investor; (iii) that is communicated to
it free of any obligation of confidentiality; (iv) that is developed by Investor or its agents independently of and without reference
to any confidential information communicated by the Company; or (v) as required by applicable law.


 


8.           Miscellaneous.


 


(a)          Waivers
and Amendments. Any provision of this Agreement and the Notes may be amended, waived or modified only upon the written consent
of the Company and a Majority in Interest of Investors; provided however, that no such amendment, waiver or consent shall:
(i) reduce the principal amount of any Note without the affected Investor’s written consent, or (ii) reduce the rate of interest
of any Note without the affected Investor’s written consent. Any amendment or waiver effected in accordance with this paragraph
shall be binding upon all of the parties hereto. Notwithstanding the foregoing, this Agreement may be amended to add a party as
an Investor hereunder in connection with Additional Closings without the consent of any other Investor, by delivery to the Company
of a counterparty signature page to this Agreement. Such amendment shall take effect at the Additional Closing and such party shall
thereafter be deemed an “Investor” for all purposes hereunder and Schedule I hereto shall be updated to reflect
the addition of such Investor.


 




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(b)          Governing
Law. This Agreement and all actions arising out of or in connection with this Agreement shall be governed by and construed
in accordance with the laws of the State of California, without regard to the conflicts of law provisions of the State of California
or of any other state.


 


(c)          Survival.
The representations, warranties, covenants and agreements made herein shall survive the execution and delivery of this Agreement.


 


(d)          Successors
and Assigns. Subject to the restrictions on transfer described in Sections 7(e) and 7(f) below, the rights and
obligations of the Company and the Investors shall be binding upon and benefit the successors, assigns, heirs, administrators and
transferees of the parties.


 


(e)          Registration,
Transfer and Replacement of the Notes. The Notes issuable under this Agreement shall be registered notes. The Company will
keep, at its principal executive office, books for the registration and registration of transfer of the Notes. Prior to presentation
of any Note for registration of transfer, the Company shall treat the Person in whose name such Note is registered as the owner
and holder of such Note for all purposes whatsoever, whether or not such Note shall be overdue, and the Company shall not be affected
by notice to the contrary. Subject to any restrictions on or conditions to transfer set forth in any Note, the holder of any Note,
at its option, may in person or by duly authorized attorney surrender the same for exchange at the Company’s chief executive
office, and promptly thereafter and at the Company’s expense, except as provided below, receive in exchange therefor one
or more new Note(s), each in the principal requested by such holder, dated the date to which interest shall have been paid on the
Note so surrendered or, if no interest shall have yet been so paid, dated the date of the Note so surrendered and registered in
the name of such Person or Persons as shall have been designated in writing by such holder or its attorney for the same principal
amount as the then unpaid principal amount of the Note so surrendered. Upon receipt by the Company of evidence reasonably satisfactory
to it of the ownership of and the loss, theft, destruction or mutilation of any Note and (a) in the case of loss, theft or destruction,
of indemnity reasonably satisfactory to it; or (b) in the case of mutilation, upon surrender thereof, the Company, at its expense,
will execute and deliver in lieu thereof a new Note executed in the same manner as the Note being replaced, in the same principal
amount as the unpaid principal amount of such Note and dated the date to which interest shall have been paid on such Note or, if
no interest shall have yet been so paid, dated the date of such Note.


 


(f)          Assignment
by the Company. The rights, interests or obligations hereunder may not be assigned, by operation of law or otherwise, in whole
or in part, by the Company without the prior written consent of a Majority in Interest of Investors.


 


(g)          Entire
Agreement. This Agreement together with the other Transaction Documents constitute and contain the entire agreement among the
Company and Investors and supersede any and all prior agreements, negotiations, correspondence, understandings and communications
among the parties, whether written or oral, respecting the subject matter hereof.


 




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(h)          Notices.
All notices, requests, demands, consents, instructions or other communications required or permitted hereunder shall in writing
and faxed, mailed or delivered to each party as follows: (i) if to a Investor, at such Investor’s address, email address
or facsimile number set forth in the Schedule of Investors attached as Schedule I, or at such other address, email address
or facsimile number as such Investor shall have furnished the Company in writing, or (ii) if to the Company, at 1198 65th
St., #250, Emeryville, CA 94608 or at such other address as the Company shall have furnished to the Investors in writing. All such
notices and communications will be deemed effectively given the earlier of (i) when received, (ii) when delivered personally, (iii)
one business day after being delivered by facsimile (with receipt of appropriate confirmation), (iv) upon confirmation of delivery
when directed to the relevant email address, if sent during normal business hours of the recipient, or if not sent during normal
business hours of the recipient, then on the recipient’s next business day, (v) one business day after being deposited with
an overnight courier service of recognized standing or (vi) four days after being deposited in the U.S. mail, first class with
postage prepaid.


 


(i)          Expenses.
Each party shall pay all costs and expenses that it incurs with respect to the preparation, execution and delivery of this Agreement
and the other Transaction Documents.


 


(j)          Separability
of Agreements; Severability of this Agreement. The Company’s agreement with each of the Investors is a separate agreement
and the sale of the Notes to each of the Investors is a separate sale. Unless otherwise expressly provided herein, the rights of
each Investor hereunder are several rights, not rights jointly held with any of the other Investors. Any invalidity, illegality
or limitation on the enforceability of the Agreement or any part thereof, by any Investor whether arising by reason of the law
of the respective Investor’s domicile or otherwise, shall in no way affect or impair the validity, legality or enforceability
of this Agreement with respect to other Investors. If any provision of this Agreement shall be judicially determined to be invalid,
illegal or unenforceable, the validity, legality and enforceability of the remaining provisions shall not in any way be affected
or impaired thereby.


 


(k)          Counterparts.
This Agreement may be executed in one or more counterparts, each of which will be deemed an original, but all of which together
will constitute one and the same agreement. Facsimile copies of signed signature pages will be deemed binding originals.


 


(Signature Page Follows)


 




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The parties have caused this Agreement to be
duly executed and delivered by their proper and duly authorized officers as of the date and year first written above.


 


	 	COMPANY:
	 	 
	 	SELLPOINTS, INC.
	 	a Delaware corporation
	 	 
	 	By:	/s/ Brian O'Keefe
	 	 	 
	 	Name:	Brian O'Keefe
	 	 	 
	 	Title:	Chief Executive Officer


 


[Signature page for Note Purchase Agreement]