SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 

 

FORM 6-K

Report of Foreign Private Issuer 

 

Pursuant to Rule 13a-16 or 15d-16 of the Securities Exchange Act of 1934

 

 

**For the month of October 2009**
 

 

**Commission File Number 1-03006**

 

 

Philippine Long Distance Telephone Company
(Exact Name of Registrant asSpecified in Its Charter)

 

**Ramon****Cojuangco Building**

**Makati Avenue**

**Makati****City**

**Philippines**

(Address of principal executiveoffices)

 

 

(Indicate by check markwhether the registrant files or will file annual reports under cover Form 20-For Form 40-F.)

 

Form20-F      Ö                                  Form40-F

 

 

(Indicate by check markwhether by furnishing the information contained in this Form, the registrant isalso thereby furnishing the information to the Commission pursuant to Rule12g3-2(b) under the Securities Exchange Act of 1934.)

 

Yes                                                        No       Ö

 

 

(If "Yes" ismarked, indicate below the file number assigned to the registrant in connectionwith Rule 12g3-2(b): 82- ________ )
****
 

 

NOTE REGARDINGFORWARD-LOOKING STATEMENTS

 

Some information in this report may containforward-looking statements within the meaning of Section 27A of the U.S.Securities Act of 1933 and Section 21E of the U.S. Securities Exchange Act of1934.  We have based these forward-looking statements on our current beliefs,expectations and intentions as to facts, actions and events that will or mayoccur in the future.  Such statements generally are identified byforward-looking words such as “believe,” “plan,” “anticipate,” “continue,”“estimate,” “expect,” “may,” “will” or other similar words.

A forward-looking statement may include astatement of the assumptions or bases underlying the forward-lookingstatement.  We have chosen these assumptions or bases in good faith.  Theseforward-looking statements are subject to risks, uncertainties and assumptions,some of which are beyond our control.  In addition, these forward-lookingstatements reflect our current views with respect to future events and are nota guarantee of future performance.  Actual results may differ materially frominformation contained in the forward-looking statements as a result of a numberof factors, including, without limitation, the risk factors set forth in“Item 3. Key Information – Risk Factors” in our annual report on Form 20-Ffor the fiscal year ended December 31, 2008.  You should also keep in mind thatany forward-looking statement made by us in this report or elsewhere speaksonly as at the date on which we made it.  New risks and uncertainties come upfrom time to time, and it is impossible for us to predict these events or howthey may affect us.  We have no duty to, and do not intend to, update or revisethe statements in this report after the date hereof.  In light of these risksand uncertainties, you should keep in mind that actual results may differmaterially from any forward-looking statement made in this report or elsewhere.

 
 

 

**EXHIBITS**
 

 

 

Exhibit Number

 

Page

 

 

1

 

 

 

 

 

 

 

Copy of the press release entitled “PLDT introduces newest broadband innovation” that we filed today with the Securities and Exchange Commission and the Philippine Stock Exchange.

 

 

 

 

 

 

 

 

 

 

6

 

 

 

 

 

 

 

 

 

 

Exhibit 1

** **

   

 

October 9, 2009 

 
 

 

The Philippine Stock Exchange
4th Floor PSECentre

Exchange Road, OrtigasCenter

Pasig City

 

Attention:        Ms.Janet A. Encarnacion

Head,Disclosure Department

 

Ladies and Gentlemen:

 

In compliance withSection 17.1(b) and Section 17.3 of the Securities Regulation Code, we submitherewith a copy of SEC Form 17-C with a copy of a press attached theretoentitled “PLDT introduces newest broadband innovation”. 

 

This shall also serve asour disclosure letter for the purpose of complying with the PSE RevisedDisclosure Rules.

 

 

Respectfully yours,

 

/s/ Ma. Lourdes C.Rausa-Chan

MA. LOURDES C. RAUSA-CHAN

Corporate Secretary 

 

Page 1 of 6

    

Exhibit 1

 

 

October 9, 2009

 

 

SECURITIES &EXCHANGE COMMISSION

Money MarketOperations Department

SEC Building,EDSA

Mandaluyong City

 

Attention         :           DirectorJustina F. Callangan

                                    CorporationsFinance Department

 

Gentlemen:

 

Re       :           PhilippineLong Distance Telephone Company

                        SECRegistration No. PW-55

 

In accordance withSection 17.1 (b) of the Securities Regulation Code, we submit herewith three(3) copies of SEC Form 17-C with a copy of a press release attached thereto entitled “PLDTintroduces newest broadband innovation”. 

 

 

Respectfully yours,

 

/s/ Ma. Lourdes C.Rausa-Chan

MA. LOURDES C. RAUSA-CHAN

Corporate Secretary 

 

 

Page 2 of 6

    

Exhibit 1

 

**SECURITIES ANDEXCHANGE COMMISSION**

** **

** **

**SEC FORM 17-C**

** **

**CURRENT REPORTUNDER SECTION 17**

OF THE SECURITIESREGULATION CODE

AND SRC RULE 17.1

 

 

1.                 October 9, 2009 

(Date of earliest event reported)

 

2.                 SEC Identification Number  PW-55

 

3.                 BIR Tax Identification No. 000-488-793

 

4.                 PHILIPPINE LONGDISTANCE TELEPHONE COMPANY                                  

            Exactname of registrant as specified in its charter

 

5.         PHILIPPINES6. _____________ (SEC Use Only)  

           Province, country or otherjurisdiction             Industry Classification Code

of Incorporation

 

7.         9thFloor MGO Building

            Legaspicorner dela Rosa Streets, Makati City                                  1200 

     Address of principal office                                                                  PostalCode

 

8.         (632)816-8553                                           

           Registrant's telephone number, including areacode
 

9.         NotApplicable                                                               

            Formername or former address, if changed since last report

 

10.       Securitiesregistered pursuant to Sections 8 and 12 of the SRC

 

            Titleof Each Class                             Number of Shares of Common Stock

          Licensed and Amount of Debt Outstanding

 

 

Page 3 of 6

   

 

Exhibit 1

 

 

11.       Item9 – Other Events

 

Attached hereto is a press release entitled“PLDT introduces newest broadband innovation”.

 

 

 

SIGNATURE

 

            Pursuantto the requirements of the Securities Regulation Code, the Registrant has dulycaused this report to be signed on its behalf by the undersigned hereto dulyauthorized.

 

 

 

 

PHILIPPINE LONG DISTANCE

TELEPHONE COMPANY

 

 

/s/ Ma. Lourdes C. Rausa-Chan

MA. LOURDES C. RAUSA-CHAN

Corporate Secretary

 

 

 

Date:   October 9, 2009 

 

Page 4 of 6

   

 

Exhibit 1

**PRESS RELEASE**

 

** **

**PLDT introduces newest broadbandinnovation**

** **

***MANILA, Philippines,October 9, 2009*** – The Philippine Long Distance Telephone Co. recentlyintroduced another pioneering innovation that makes watching TV over theinternet easier and more satisfying.

 

Through PLDT Watchpad,myDSL subscribers can now watch their favorite TV shows, award-winning films,and more over the internet. Available channels now include National Geographic,Cartoon Network, Pinoy Box Office, CNN, Animax Mobile, CNBC, and GMA 7, withmore coming soon.

 

Best experienced startingwith myDSL Plan 1299, Watchpad is available for free to all myDSL subscribersnationwide. Subscribers just need to register at www.pldtwatchpad.com to gettheir username and password.

 

PLDT Customer Sales andMarketing Group Head Eric R. Alberto said PLDT Watchpad is a fittingdemonstration of synergy in the PLDT Group made possible by a partnership withMediascape, the media partner.

 

“Through the years, wehave continuously reached more households more than all competitors with highimpact, direct-hitting acquisition programs, which not only raised awarenessand relevance of Internet, but also changed the overall complexion of thebusiness,” says Alberto.

 

“Our commitment toinnovate and continuously raise the bar of excellence has earned PLDT myDSL themost preferred broadband status – 4 times more preferred versus competition.”

 

PLDT Watchpad promises togive PLDT broadband subscribers another first – a revolutionary service thatcombines a broadband connection with rich multimedia content.

 

“There’s something foreveryone on Watchpad. While surfing, DSL subscribers can watch the hottestchannels, movies and even play online games for free. You can even update yourFacebook, Multiply and Twitter accounts without having to leave your WatchpadPlayer,” says PLDT myDSL AVP Gary Dujali.

 

Page 5 of 6

  “Not onlythat, but even the award-winning films of Cannes Film Festival Best DirectorDante Mendoza will be featured in Watchpad. Best of all Watchpad can be enjoyedby all MyDSL subscribers for free. Expect more, bigger offerings in the comingmonths,” Dujali added.

 

Exhibit 1

 

With the grand launchingof Watchpad, PLDT expects to increase not only Watchpad registrants but alsoDSL broadband subscribers as well.

 

XXX

**About PLDT**

PLDT is theleading telecommunications service provider in the Philippines. Through itsthree principal business groups – wireless, fixed line, and information andcommunications technology – PLDT offers the largest and most diversified rangeof telecommunications services across the Philippines’ most extensive fiberoptic backbone and wireless, fixed line and satellite networks.

 

PLDT is listed onthe Philippine Stock Exchange (PSE:TEL) and its American Depositary Shares arelisted on the New York Stock Exchange (NYSE:PHI).  PLDT has one of the largestmarket capitalizations among Philippine-listed companies.

 

Furtherinformation can be obtained by visiting the web at www.pldt.com.ph.

 

 

**Contactpersons:**

 

**Ramon R. Isberto**

PLDT Spokesperson

Tel. No.: +63 2 5113101 

Fax No.: +63 2 5113100

**Horace A. Lavides**

PLDT Senior Manager

Tel. No.: +63 2 8168684

 

Page 6 of 6

   

 

Signatures

 

 

Pursuantto the requirements of the Securities Exchange Act of 1934, the registrant hasduly caused this report to be signed on its behalf by the undersigned,thereunto duly authorized.

 

 

 

PHILIPPINE LONG DISTANCE

TELEPHONE COMPANY

 

 

By        :      /s/ Ma. Lourdes C. Rausa-Chan 

Name  :      Ma. Lourdes C. Rausa-Chan

Title     :     Senior Vice President, Corporate 

                  Affairs and Legal Services Head

                        and Corporate Secretary

 

 

 

Date:October 9, 2009