UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                              Washington, DC 20549

                                    FORM 10-K

(Mark One)
[X] ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
    ACT OF 1934

                   For the fiscal year ended December 31, 2010
                                       OR

[ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
    ACT OF 1934

           For the transition period from ____________ to ___________

                        Commission File Number 000-27795

                              DATAMILL MEDIA CORP.
             (Exact name of registrant as specified in its charter)

        Nevada                                             98-0427526
(State of Incorporation)                    (I.R.S. Employer Identification No.)

                         1205 Hillsboro Mile, Suite 203
                         Hillsboro Beach, Florida 33062
                    (Address of principal executive offices)

       Registrant's telephone number, including area code: (954) 876-1181

      7731 So. Woodridge Drive, Parkland, FL 33067 Telephone: (954)592-5322
       (Former address and telephone number, if changed since last report)

        Securities registered pursuant to Section 12(b) of the Act: None

           Securities registered pursuant to Section 12(g) of the Act:

                          Common Stock, $.001 par value
                               Title of Each Class

Indicate by check mark if the registrant is a well-known seasoned issuer as
defined in Rule 405 of the Securities Act. Yes [ ] No [X]

Indicate by check mark if the registrant is not required to file reports
pursuant to Section 13 or Section 15(d) of the Act. Yes [ ] No [X]

Indicate by check mark whether the registrant: (1) has filed all reports
required by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that he registrant was
required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days. Yes [X] No [ ]

Indicate by check mark whether the registrant has submitted electronically and
posted on its corporate Website, if any, every Interactive Data File required to
be submitted and posted pursuant to Rule 405 of Regulation S-T (Sec. 232.405 of
this chapter) during the preceding 12 months (or for such shorter period that
the registrant was required to submit or post such files). Yes [ ] No [ ]

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405
of Regulation S- K is not contained herein, and will not be contained, to the
best of the registrant's knowledge, in definitive proxy or information
statements incorporated by reference in Part III of this Form 10-K or any
amendment to this Form 10-K. [X]

Indicate by check mark whether the registrant is a large accelerated filer, an
accelerated filer, a non-accelerated filer or a smaller reporting company. See
definitions of "large accelerated filer," "accelerated filer," and "smaller
reporting company" in Rule 12b-2 of the Exchange Act.

Large accelerated filer [ ]                        Accelerated filer [ ]
Non-accelerated filer [ ]                          Smaller reporting company [X]

Indicate by check mark whether the registrant is a shell company (as defined in
Rule 12b-2 of the Act). Yes [X] No [ ]

The aggregate marker value of the voting and non-voting common equity held by
non-affiliates computed by reference to the price at which the common equity was
last sold, or the average bid and asked price of such common equity, as of the
last business day of the Registrant's most recently completed second fiscal
quarter (June 30, 2010) was approximately $ -0- because the Registrant's common
equity was not quoted or traded on such date.

As of March 15, 2011, there were 10,325,000 shares of our common stock
outstanding.

                    DOCUMENTS INCORPORATED BY REFERENCE: NONE
<PAGE>
ITEMS                                                                       PAGE
-----                                                                       ----
                                     PART I

Item 1.  Business                                                              4
Item 1A  Risk Factors                                                          8
Item 1B  Unresolved Staff Comments                                             8
Item 2.  Properties                                                            8
Item 3.  Legal Proceedings                                                     8
Item 4.  (Removed and Reserved)                                                8

                                     PART II

Item 5.  Market For Common Equity and Related Stockholder Matters and
         Issuer Purchases of Equity Securities                                 9
Item 6.  Selected Financial Data                                              11
Item 7.  Management's Discussion and Analysis of Financial Condition
         and Results of Operations                                            11
Item 7A. Quantitative and Qualitative Disclosure About Market Risks           14
Item 8.  Financial Statements and Supplementary Data                          14
Item 9.  Changes in and Disagreements with Accountants on Accounting
         and Financial Disclosure                                             14
Item 9A. Controls and Procedures                                              14
Item 9B. Other Information                                                    16

                                    PART III

Item 10. Directors, Executive Officers and Corporate Governance               16
Item 11. Executive Compensation                                               18
Item 12. Security Ownership of Certain Beneficial Owners and Management
         and Related Stockholder Matters                                      19
Item 13  Certain Relationships and Related Transactions, and Director
         Independence                                                         20
Item 14. Principal Accounting Fees and Services                               21

                                     PART IV

Item 15. Exhibits, Financial Statement Schedules                              22


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CAUTION REGARDING FORWARD-LOOKING STATEMENTS

     This 2010 Annual Report on Form 10-K ("2010 Annual Report"),  including the
accompanying financial statements of the Company and the notes thereto appearing
in Item 8 herein  ("Financial  Statements"),  the  Management's  Discussion  and
Analysis of Financial  Condition and Results of  Operations  appearing in Item 7
herein ("MD&A") and the other Exhibits and Financial  Statement  Schedules filed
as a part hereof or incorporated by reference  herein may contain or incorporate
by  reference   information  that  includes  or  is  based  on  "forward-looking
statements"  within the meaning of Section 27A of the Securities Act of 1933 and
Section 21E of the Securities Exchange Act of 1934.  Forward-looking  statements
give expectations or forecasts of future events.  The reader can indentify these
forward-looking  statements  by the fact that  they do not  relate  strictly  to
historical or current  facts.  They use words such as  "believe(s),"  "goal(s),"
"target(s),"  "estimate(s),"   "anticipate(s),"   "forecast(s),"   "project(s),"
(plan(s)," "intend(s),"  "expect(s)," "might," may" and other words and terms of
similar meaning in connection with a discussion of future  operating,  financial
performance or financial condition.  Forward-looking  statements, in particular,
include statements relating to future actions, prospective services or products,
future  performance or results of current and anticipated  services or products,
sales efforts, expenses, the outcome of contingencies such as legal proceedings,
trends of operations and financial results.

     Any or all  forward-looking  statements  may  turn  out to be  wrong,  and,
accordingly,  readers  are  cautioned  not  to  place  undue  reliance  on  such
statements,  which speak only as of the date of this 2010 Annual  Report.  These
statements are based on current  expectations  and current the current  economic
environment. They involve a number of risks and uncertainties that are difficult
to predict.  These statements are not guarantees of future  performance;  actual
results  could  differ  materially  from  those  expressed  or  implied  in  the
forward-looking  statements.  Forward-looking  statements  can  be  affected  by
inaccurate assumptions or by known or unknown risks and uncertainties. Many such
factors  will be important  in  determining  the  Company's  actual  results and
financial  condition.  The reader should  consider the following list of general
factors that could affect the Company's future results and financial condition.

     Among the general  factors  that could cause actual  results and  financial
condition to differ  materially from estimated  results and financial  condition
are:

     *    the  success or failure of  management's  efforts to  implement  their
          business strategy;

     *    the  ability  of the  Company  to  raise  sufficient  capital  to meet
          operating requirements;

     *    the  uncertainty  of consumer  demand for our  products,  services and
          technologies;

     *    the  ability  of the  Company  to protect  our  intellectual  property
          rights;

     *    the  ability  of  the  Company  to  compete  with  major   established
          companies;

     *    the level of success and costs  expended  in  realizing  economies  of
          scale  and  implementing   significant  business   consolidations  and
          technology initiatives;

     *    heightened competition,  including,  with respect to pricing, entry of
          new  competitors  and  the  development  of new  products  by new  and
          existing competitors;

     *    absolute and relative performance of our products and services;

                                       3
<PAGE>
     *    the effect of changing economic conditions;

     *    the ability of the Company to attract and retain quality employees and
          management;

     *    the current global recession and financial uncertainty; and

     *    other risks which may be  described  in future  filings  with the U.S.
          Securities and Exchange Commission ("SEC").

     No  assurances  can  be  given  that  the  results   contemplated   in  any
forward-looking  statements  will  be  achieved  or  will  be  achieved  in  any
particular timetable.  We assume no obligation to publicly correct or update any
forward-looking  statements as a result of events or developments  subsequent to
the date of this 2010 Annual Report. The reader is advised,  however, to consult
any further disclosures we make on related subjects in our filings with the SEC.

                                     PART I

ITEM 1. BUSINESS.

CORPORATE BACKGROUND

     We were originally incorporated under the laws of Canada in 1990, under the
name  "Creemore  Star  Printing,  Inc." On June 15, 1990, we changed our name to
"Smitten  Press:  Local Lore and Legends,  Inc." We domesticated in the State of
Nevada by filing Articles of Domestication in Nevada on May 8, 2007, and we were
incorporated  in the  State of Nevada on May 8,  2007,  under the name  "Smitten
Press:  Local Lore and Legends,  Inc. On June 30,  2010,  we changed our name to
Datamill  Media  Corp.  The Company  has been in the  developmental  stage since
inception and has conducted virtually no business operations. We may be referred
to in this Annual Report as "Datamill  Media Corp.,"  "Company,"  "we," "us" and
"our.

     On August 30, 2007, the Company's  controlling  shareholder,  the Estate of
Richard Smitten,  through its executor,  Kelley Smitten, sold 152,700 restricted
shares of the Company's common stock held by the estate,  which  represented 68%
of the then outstanding common stock, in a private transaction, to Robert L. Cox
in exchange for cash consideration of $600,000 (the "Transaction"). As a result,
Robert L. Cox became the Company's  controlling  shareholder and new CEO. Robert
L.  Cox  did  not  engage  in  any  loan  transaction  in  connection  with  the
Transaction, and utilized his personal funds.

     On September 14, 2009, the Company's  then  controlling  shareholder,  Carl
Feldman (who obtained his  controlling  interest from Robert Cox in June of 2008
in a private  transaction),  sold  202,700  restricted  shares of the  Company's
common stock held in the name of Mr. Feldman,  which represented 62% of the then
outstanding  common  stock,  in a  private  transaction,  to  Vincent  Beatty in
exchange for cash  consideration  of $10,000 (the  "Transaction").  As a result,
Vincent Beatty became the Company's controlling shareholder.  Mr. Beatty engaged
in a loan transaction in connection with the above mentioned stock purchase.

     On April 30, 2010,  the holders of a majority of the shares of Common Stock
of the Registrant  acting on written  consent elected Vincent Beatty as Director
and President of the Company.

     On April 30, 2010,  our Board of Directors  approved a reverse split of our
Common  Stock on the basis of one new share of Common Stock for each one hundred
shares of Common Stock held of record at the close of business on June 30, 2010,
and an increase in the number of authorized  common stock from 50,000,000 shares
to 150,000,000  shares.  These corporate actions were ratified on April 30, 2010

                                       4
<PAGE>
by holders of a majority of the shares of Common Stock of the Registrant  acting
on written  consent and the  Amendment was filed with the State of Nevada on May
7, 2010.

BUSINESS OVERVIEW

     Although  we have not  decided  on the  subject  matter  or  extent  of the
materials,  we plan to prepare  and  publish  educational  white  papers to help
businesspeople make the decisions for their companies when accessing the capital
markets.  Conducting a securities  offering or being a publicly  traded  company
involves a complex myriad of federal and state laws, rules and  regulations,  as
well as customary  best  practices  and  procedures,  any of which easily can be
misunderstood, misinterpreted or misapplied. We believe that the more management
teams know and  understand  about these  endeavors and the issues that they will
face, the better able they are to make informed decisions.

     We are a management  consulting firm that plans to educate and assist small
businesses  to  improve  their  management,  corporate  governance,   regulatory
compliance  and  other  business  processes,  with a  focus  on  capital  market
participation.  We will provide  solutions  to clients at various  stages of the
business lifecycle:

     *    Educational products to improve business processes or explore entering
          the capital markets;

     *    Startup consulting to early-stage companies planning for growth;

     *    Management  consulting  to  companies  seeking  to enter  the  capital
          markets via  self-underwriting  or direct  public  offering or to move
          from one capital market to another; and

     *    Compliance services to fully reporting, publicly traded companies.

     We have  never  engaged  in the  type  of  consulting  services  we will be
offering and cannot assure any one we will ever achieve profitability.

     We plan to help companies to understand and prepare to meet the obligations
incumbent upon public  reporting  companies to access the public capital markets
primarily through the companies' self underwriting or direct public offerings of
their  securities.  We also plan to guide and assist them in  maintaining  their
periodic reporting  compliance  process.  We plan to focus on the small business
market, which we believe is underserved by larger management consulting services
firms. We are a fully reporting, small business issuer.

     We will initially target clients throughout the United States. Once our
website is fully developed (which we anticipate being done by July 1, 2011), we
will begin marketing our services via emails, direct mailing and telephone
calls.

     We plan to generate  revenue  primarily  from  consulting  services that we
provide to private company clients seeking to become fully  reporting,  publicly
traded  companies.  We also plan to generate revenue from regulatory  compliance
services that we plan to provide to public company  clients that are required to
file periodic and other reports with the United States  Securities  and Exchange
Commission  ("SEC").  The regulatory  compliance  services consist of assistance
with the  preparation of financial  statements,  work papers,  schedules and SEC
filings for review by a client's audit firm and securities attorney,  assistance
with the EDGARization of SEC filings  referring  clients to auditors,  attorneys
and transfer agents that have a proven track record with their clients.  We plan
to offer these services for a flat-fee  consisting of cash and restricted shares
of our clients'  common stock.  Our revenue  recognition  policy for  management
consulting  services  is  based  on  the  value  received  by our  customers  at
measurable  milestones  during the process that our clients  undergo in becoming
public companies. We also plan to generate revenue from sales of our database of
educational white papers, instruction manuals,  instruction booklets and example
templates  to the  public and open line  consultations  with  potential  clients
regarding their prospects of becoming public  companies.  As of the date of this
Annual Report, we have not determined the amount of fees that we will charge for
our services.

                                       5
<PAGE>
      Our  business  office  is  located  at 1205  Hillsboro  Mile,  Suite  203,
Hillsboro  Beach,  FL 33062,  and our telephone  number is (954)  876-1181.  Our
website is www.datamillmedia.com. Our fiscal year end is December 31.

REGULATORY REQUIREMENTS

     We are not  required to obtain any special  licenses,  nor meet any special
regulatory  requirements before  establishing our business,  other than a simple
business license. If new government regulations, laws, or licensing requirements
are passed that would  restrict  or  eliminate  delivery of any of our  intended
products, then our business may suffer. Presently, to the best of our knowledge,
no such regulations,  laws, or licensing  requirements exist or are likely to be
implemented  in the near  future  that would  reasonably  be  expected to have a
material impact on or sales, revenues, or income from our business operations.

     We are not a broker-dealer or Investment Advisor.

MARKETING AND REVENUES

     Initially, our business will be promoted by our two officers and directors.
We also  anticipate  utilizing  other  marketing  avenues  in the  future in our
attempt to make our products known to the general  public and attract  potential
customers.  These  marketing  activities  will be designed  to inform  potential
customers  about  the  benefits  of  using  our  services  and may  include  the
following: development and distribution of marketing literature; direct mail and
email advertising; television infomercials; and promotion of our web site.

COMPETITION

     We  face  intense  competition  in  every  aspect  of  our  business,   and
particularly  from other  firms  which offer  management,  compliance  and other
consulting services to private and public companies. We would prefer to accept a
relatively  low  cash  component  as  our  fee  for  management  consulting  and
regulatory compliance services and take a greater portion of our fee in the form
of  restricted  shares  of our  private  clients'  common  stock.  We also  face
competition from a large number of consulting firms,  investment banks,  venture
capitalists,  merchant banks, financial advisors and other management consulting
and  regulatory   compliance  services  firms  similar  to  ours.  Many  of  our
competitors  have  greater  financial  and  management  resources  and some have
greater market recognition than we do.

REPORTS TO SECURITY HOLDERS

     1.   We are subject to the informational  requirements of the Exchange Act.
          Accordingly,  we will file annual,  quarterly  and  periodic  reports,
          proxy  statements,  information  statements and other information with
          the SEC.

     2.   The public may read and copy any  materials the Company files with the
          SEC at the SEC's Public Reference Room at 100 F Street, NE, Room 1580,
          Washington,  D.C. 20549. The public may call the SEC at 1-800-SEC-0330
          for further  information on the Public Reference Room. Our SEC filings
          will  also  be  available  to the  public  at the  SEC's  web  site at
          http://www.sec.gov.

BUSINESS AND LEGAL DEVELOPMENTS REGARDING CLIMATE CHANGE

     We do not believe  our  business  will be  affected  by business  and legal
developments regarding climate change. However, in the event we acquire or merge
with a business  that  could be  affected  by  business  and legal  developments
regarding  climate  change,  we will  certainly  analyze  such factors and their
potential or actual impact on our future business.

EFFECT OF EXISTING OR PROBABLE GOVERNMENTAL REGULATIONS

     The Company's  common stock is registered  pursuant to Section 12(g) of the
Securities  Exchange Act of 1934 ("1934 Act"). As a result of such registration,
the Company is subject to  Regulation  14A of the "1934  Act,"  which  regulates

                                       6
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proxy  solicitations.  Section  14(a)  requires all  companies  with  securities
registered  pursuant  to  Section  12(g)  thereof  to comply  with the rules and
regulations  of the Commission  regarding  proxy  solicitations,  as outlined in
Regulation 14A. Matters submitted to stockholders of the Company at a special or
annual meeting thereof or pursuant to a written consent will require the Company
to provide its  stockholders  with the information  outlined in Schedules 14A or
14C of Regulation 14;  preliminary  copies of this information must be submitted
to the Commission at least 10 days prior to the date that  definitive  copies of
this information are forwarded to stockholders.

     The  Company  is also  required  to file  annual  reports  on Form 10-K and
quarterly  reports on Form 10-Q with the Commission on a regular basis, and will
be required to disclose  certain  events in a timely  manner,  (e.g.  changes in
corporate  control;  acquisitions  or  dispositions  of a significant  amount of
assets  other than in the  ordinary  course of business;  and  bankruptcy)  in a
Current Report on Form 8-K.

     WE ARE SUBJECT TO THE REQUIREMENTS OF SECTION 404 OF THE SARBANES-OXLEY ACT
OF 2002.  IF WE ARE UNABLE TO TIMELY  COMPLY  WITH  SECTION  404 OR IF THE COSTS
RELATED TO  COMPLIANCE  ARE  SIGNIFICANT,  OUR  PROFITABILITY,  STOCK  PRICE AND
RESULTS OF OPERATIONS  AND  FINANCIAL  CONDITION  COULD BE MATERIALLY  ADVERSELY
AFFECTED.

     The Company is required to comply with the provisions of Section 404 of the
Sarbanes-Oxley  Act of  2002,  which  requires  that we  document  and  test our
internal  controls  and  certify  that we are  responsible  for  maintaining  an
adequate system of internal control  procedures for the 2010 fiscal year. We are
currently  evaluating our existing controls against the standards adopted by the
Committee of Sponsoring  Organizations of the Treadway Commission (COSO). During
the course of our ongoing evaluation and integration of the internal controls of
our business,  we may identify areas requiring  improvement,  and we may have to
design enhanced processes and controls to address issues identified through this
review  (see Item 9A,  below  for a  discussion  of our  internal  controls  and
procedures).

     We believe that the  out-of-pocket  costs,  the  diversion of  management's
attention from running the day-to-day  operations and operational changes caused
by the need to comply with the requirement of Section 404 of the  Sarbanes-Oxley
Act could be significant.  If the time and costs associated with such compliance
exceed  our  current  expectations,  our  results of  operations  and the future
fillings of our Company could be materially adversely affected.

DEPENDENCE ON KEY EMPLOYEES AND NEED FOR ADDITIONAL MANAGEMENT AND PERSONNEL

     The Company is heavily  dependent on the ability of our President,  Vincent
Beatty, who has contributed essential technical and management experience to our
business.  The  Company  will be  dependent  upon Mr.  Beatty  to  recruit  good
management for the Company.

     In the event of future growth in administration,  marketing,  manufacturing
and customer support  functions,  the Company may have to increase the depth and
experience of its management team by adding new members.  The Company's  success
will depend to a large degree upon the active  participation of its key officers
and employees,  as well as the continued service of its key management personnel
and its ability to identify,  hire, and retain additional  qualified  personnel.
There  can be no  assurance  that  the  Company  will be able  to  recruit  such
qualified personnel to enable it to conduct its proposed business successfully.

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RESEARCH AND DEVELOPMENT

     We have never engaged in any research and development  activities nor do we
anticipate  engaging in any  research  and  development  activities  in our near
future.

ITEM 1A. RISK FACTORS.

     We are a smaller  reporting  company  and are not  required  to provide the
information required by this item.

ITEM 1B. UNRESOLVED STAFF COMMENTS.

     Not applicable.

ITEM 2. PROPERTIES.

     We neither rent nor own any  properties at this time. We presently  have no
agreements  to  acquire  any  properties  and have no  policy  with  respect  to
investments or interests in real estate, real estate mortgages or securities of,
or interests in, persons primarily engaged in real estate activities.

     We currently  maintain our executive  offices at 1205 Hillsboro Mile, Suite
203, Hillsboro Beach, Florida 33062, which is the home of our President, Vincent
Beatty.  We pay no rent or other fees for the use of our office space. We do not
presently  believe that we will need to maintain any additional  office space in
order to carry out our plan of operations as described herein.

ITEM 3. LEGAL PROCEEDINGS.

     We are not a party to any  legal  proceedings.  There  have  been no events
under any bankruptcy act, no criminal proceedings and no judgments, injunctions,
orders or decrees material to the evaluation of the ability and integrity of any
director,  executive officer, promoter or control person of ours during the past
10 years.

     On December 22,  2010,  we received a demand  letter from Cort  Poyner,  an
individual, for payment in the amount of $78,676, which is a liability disclosed
in our  financial  statements.  However,  we  believe  that  this  liability  is
meritless  and is to Simply Fit  Holdings  Group,  Inc., a defunct  company.  In
February 2011, the Company and Mr. Poyner decided not to litigate the claim, but
to work out a resolution of the claim over the next six months.  However, we can
offer no assurance that an amicable resolution will occur.

ITEM 4. (REMOVED AND RESERVED).

     Not applicable

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                                     PART II

ITEM 5. MARKET FOR REGISTRANT'S  COMMON EQUITY,  RELATED STOCKHOLDER MATTERS AND
        ISSUER PURCHASES OF EQUITY SECURITIES.

     As of the date of this Annual Report, our Common Stock is not quoted on the
Over-the-Counter Bulletin Board and is not traded in any market.

     Our common stock is  considered  a "penny  stock." The  application  of the
"penny stock" rules to our common stock could limit the trading and liquidity of
the common  stock,  adversely  affect the market  price of our common  stock and
increase your transaction costs to sell those shares. The Commission has adopted
regulations  which  generally  define a "penny stock" to be any equity  security
that has a market price (as defined) of less than $5.00 per share or an exercise
price of less than $5.00 per share, subject to certain exceptions.

     Shareholders  should be aware that,  according to SEC Release No.  34-29093
dated April 17,  1991,  the market for penny stocks has suffered in recent years
from  patterns  of fraud and abuse.  Such  patterns  include  (1) control of the
market for the security by one or a few broker-dealers that are often related to
the promoter or issuer; (2) manipulation of prices through prearranged  matching
of purchases and sales and false and misleading press releases;  (3) boiler room
practices   involving   high-pressure   sales  tactics  and  unrealistic   price
projections  by  inexperienced  sales  persons;  (4) excessive  and  undisclosed
bid-ask  differential  and  markups  by  selling  broker  dealers;  and  (5) the
wholesale dumping of the same securities by promoters and  broker-dealers  after
prices  have been  manipulated  to a desired  level,  along  with the  resulting
inevitable  collapse of those prices and with consequent  investor  losses.  The
occurrence of these  patterns or practices  could increase the volatility of our
share price.

     Our  management is aware of the abuses that have occurred  historically  in
the penny stock market.

HOLDERS

     As of March 15, 2011, there were 41 shareholders of record of the Company's
Common Stock.

DIVIDENDS

     The Company has not declared any cash  dividends with respect to its common
stock or preferred stock during the last two fiscal years and does not intend to
declare dividends in the foreseeable future. There are no material  restrictions
limiting or that are likely to limit the  Company's  ability to pay dividends on
its outstanding securities.

RECENT ISSUANCE OF UNREGISTERED SECURITIES

     In  August,  2010,  we issued a total of  10,000,000  shares of  restricted
common  stock to Vincent  Beatty,  our  President  and  Chairman in lieu of cash
compensation for services rendered valued at $10,000.

     The above  shares  issued to Mr.  Beatty  were  issued in  reliance  of the
exemption from registration  requirements of the 33 Act provided by Section 4(2)
promulgated  thereunder,  as the  issuance of the stock did not involve a public
offering of securities based on the following:

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     *    the investor  represented  to us that he was acquiring the  securities
          for his own  account  for  investment  and not for the  account of any
          other person and not with a view to or for distribution, assignment or
          resale in connection with any  distribution  within the meaning of the
          33 Act;

     *    we provided such investor with written  disclosure  prior to sale that
          the  securities  have  not  been  registered  under  the 33  Act  and,
          therefore,  cannot be resold unless they are  registered  under the 33
          Act or unless an exemption from registration is available;

     *    the investor  agreed not to sell or otherwise  transfer the  purchased
          securities  unless  they  are  registered  under  the 33 Act  and  any
          applicable  state  laws,  or an  exemption  or  exemptions  from  such
          registration are available;

     *    such  investor had  knowledge  and  experience  in financial and other
          business matters such that he was capable of evaluating the merits and
          risks of an investment in us;

     *    such  investor  was  given  information  and  access  to  all  of  our
          documents,  records,  books,  officers and  directors,  our  executive
          offices  pertaining to the investment and was provided the opportunity
          to  ask  questions  and  receive  answers   regarding  the  terms  and
          conditions  of the offering and to obtain any  additional  information
          that we possesses or were able to acquire without  unreasonable effort
          and expense;

     *    such investor had no need for liquidity in their  investment in us and
          could afford the complete loss of their investment in us;

     *    we  did  not  employ  any  advertisement,  article,  notice  or  other
          communication published in any newspaper, magazine or similar media or
          broadcast over television or radio;

     *    we did not  conduct,  hold or  participate  in any  seminar or meeting
          whose  attendees  had been  invited  by any  general  solicitation  or
          general advertising;

     *    we  placed  a  legend  on each  certificate  or  other  document  that
          evidences the  securities  stating that the  securities  have not been
          registered  under the 33 Act and  setting  forth or  referring  to the
          restrictions on transferability and sale of the securities;

     *    we placed stop transfer instructions in our stock transfer records;

     *    no underwriter was involved in the offering; and

     *    we  made   independent   determinations   that  such   person   was  a
          sophisticated  or  accredited  investor  and  that he was  capable  of
          analyzing  the merits  and risks of their  investment  in us,  that he
          understood the speculative  nature of their  investment in us and that
          he could lose their entire investment in us.

ISSUER PURCHASES OF EQUITY SECURITIES

     None.

                                       10
<PAGE>
ITEM 6. SELECTED FINANCIAL DATA.

     Not applicable.

ITEM 7. MANAGEMENT'S  DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
        OF OPERATION.

CAUTIONARY FORWARD - LOOKING STATEMENT

     The following  discussion  should be read in conjunction with our financial
statements and related notes.

     Certain matters  discussed  herein may contain  forward-looking  statements
that are  subject  to risks and  uncertainties.  Such  risks  and  uncertainties
include, but are not limited to, the following:

     *    the volatile and competitive nature of our industry,

     *    the uncertainties surrounding the rapidly evolving markets in which we
          compete,

     *    the uncertainties surrounding technological change of the industry,

     *    our dependence on its intellectual property rights,

     *    the success of marketing efforts by third parties,

     *    the changing demands of customers and

     *    the arrangements with present and future customers and third parties.

     Should one or more of these risks or  uncertainties  materialize  or should
any of the underlying assumptions prove incorrect, actual results of current and
future  operations  may vary  materially  from those  anticipated.  See also the
disclosures under "Cautionary Statement" following the Table of Contents in this
Annual Report.

     The  following  discussion  and analysis of the results of  operations  and
financial  condition of Datamill Media Corp. for the fiscal years ended December
31, 2010 and 2009,  should be read in  conjunction  with the  audited  financial
statements,  and the  notes  to those  financial  statements  that are  included
elsewhere  in this annual  report.  References  to "we,"  "our," or "us" in this
section  refers to the company and its  subsidiaries.  Our  discussion  includes
forward-looking  statements based upon current  expectations  that involve risks
and uncertainties,  such as our plans, objectives,  expectations and intentions.
Actual  results  and the timing of events  could  differ  materially  from those
anticipated  in these  forward-looking  statements  as a result  of a number  of
factors,  including  those set forth  under  the risk  factors,  forward-looking
statements  and  business  sections  in this  prospectus.  We use words  such as
"anticipate,"  "estimate," "plan," "project," "continuing," "ongoing," "expect,"
"believe,"  "intend," "may," "will," "should," "could," and similar  expressions
to identify forward-looking statements.

     We are a  development  stage  corporation  and have  recently  started  our
business operations, and have not yet generated or realized any revenues.

     Our  auditors  have  issued a going  concern  opinion.  This means that our
auditors believe there is substantial  doubt that we can continue as an on-going
business for the next twelve months unless we obtain  additional  capital to pay

                                       11
<PAGE>
our  bills.  It is our  belief  that the  amount  raised in our  planned  public
offering will last twelve months. The difference between the minimum and maximum
amount relates to the website  development;  marketing and advertising;  product
inventory;  computer  equipment;  and hiring one  employee.  In each case, if we
raise the  maximum  amount,  we will  devote  more funds to the same in order to
enhance the quality of the website and promote our  business  plan to  potential
customers.

PLAN OF DEVELOPMENT STAGE ACTIVITIES

     Assuming  we raise at least  $20,000  in our  planned  public  offering  of
securities,  we believe we can satisfy our cash requirements  during the next 12
months.  Assuming we raise the maximum amount of $100,000 in such  offering,  we
believe we can implement our business  plan,  finalize our product  research and
development,  purchase the required  computer  equipment and stock our inventory
with the  electronic  and hard copies of the  instruction  manuals,  instruction
booklets  and example  templates  relating  to the  consulting  and  educational
services  we  intend  to  provide,  including,  but  not  limited  to  corporate
management,  corporate  governance,  regulatory  compliance and various business
processes.  Further,  we do not  expect  significant  changes  in the  number of
employees. If we cannot generate sufficient revenues to continue operations,  we
will suspend or cease  operations.  Upon completion of our public offering,  our
goal is to expand and market our operations.

CRITICAL ACCOUNTING POLICIES AND ESTIMATES

     Our financial  statements and accompanying notes are prepared in accordance
with generally accepted  accounting  principles in the United States.  Preparing
financial  statements requires management to make estimates and assumptions that
affect the reported amounts of assets, liabilities,  revenue and expenses. These
estimates  and  assumptions   are  affected  by  management's   applications  of
accounting policies.  Significant estimates in 2010 and 2009 include an estimate
of the  deferred  tax  asset  valuation  allowance,  valuation  of  stock  based
payments, and valuation of contributed services.

     In May 2009, the Financial  Accounting  Standards  Board ("FASB") issued an
accounting standard that became part of ASC Topic 855,  "Subsequent Events". ASC
Topic 855  establishes  general  standards of accounting  for and  disclosure of
events that occur after the balance sheet date but before  financial  statements
are  issued or are  available  to be  issued.  ASC Topic 855 sets  forth (1) the
period  after the balance  sheet date  during  which  management  of a reporting
entity  should  evaluate  events or  transactions  that may occur for  potential
recognition  or disclosure in the financial  statements,  (2) the  circumstances
under which an entity should  recognize  events or transactions  occurring after
the balance sheet date in its financial  statements and (3) the disclosures that
an entity  should make about  events or  transactions  that  occurred  after the
balance sheet date.  ASC Topic 855 is effective for interim or annual  financial
periods ending after June 15, 2009. The adoption of ASC Topic 855 did not have a
material effect on the Company's financial statements.

     In June 2009,  the FASB  issued an  accounting  standard  whereby  the FASB
Accounting Standards Codification  ("Codification") will be the single source of
authoritative  non-governmental  United  States of  America  generally  accepted
accounting  principles ("GAAP").  Rules and interpretive  releases of the United
States of America Securities and Exchange  Commission ("SEC") under authority of
federal  securities  laws  are  also  sources  of  authoritative  GAAP  for  SEC
registrants.  ASC Topic 105 is effective for interim and annual  periods  ending
after  September 15, 2009. All existing  accounting  standards are superseded as
described in ASC Topic 105. All other accounting  literature not included in the
Codification is  non-authoritative.  The  Codification has not had a significant
impact on the Company's financial statements.

     Other accounting standards that have been issued or proposed by the FASB or
other standards-setting  bodies that do not require adoption until a future date
are not  expected to have a material  impact on the  financial  statements  upon
adoption.

                                       12
<PAGE>
LIMITED OPERATING HISTORY; NEED FOR ADDITIONAL CAPITAL

     There is no historical financial information about us upon which to base an
evaluation of our performance.  We are in development  stage operations and have
not yet generated any revenues from our operations.  We cannot guarantee we will
be  successful  in our  business  operations.  Our  business is subject to risks
inherent in the  establishment of a new business  enterprise,  including limited
capital resources and possible cost overruns.

     In addition to this  offering and  although we have no current  plans to do
so, we may seek  additional  equity  financing  at some  future time in order to
obtain the capital required to implement a substantially  expanded business plan
which would  include an increase in the current  services we intend to offer and
expand our customer base to include clients on a global scale.

     We have no  assurance  that future  financing  will be  available  to us on
acceptable terms. If financing is not available to us on satisfactory  terms, we
may be unable to continue,  develop or expand our operations.  Equity  financing
could result in additional dilution to our existing shareholders.

RESULTS OF OPERATIONS FOR ANNUAL PERIODS

YEAR ENDED DECEMBER 31, 2010 COMPARED TO YEAR ENDED DECEMBER 31, 2009

     The Company has not had any revenue since its inception on June 1, 2003.

     As reflected in the accompanying  financial  statements,  the Company had a
net loss from  operations  of $67,747  ($0.02  per  share)  and $538  ($0.00 per
share), respectively, for the years ended December 31, 2010 and 2009.

     Operating expenses consist of professional fees, general and administrative
expenses  and  officer  compensation.  For the year  ended  December  31,  2010,
operating  expenses of $67,747 consisted of 1) professional fees of $41,372 made
up of  audit  fees  of  $23,916  and  legal  fees of  $17,456,  2)  general  and
administrative expenses of $16,375 made up of consulting fees of $12,500, filing
fees of $3,450 and transfer  ageny fees of $425. For the year ended December 31,
2009, operating expenses of $538 consisted of transfer agency fees. The dramatic
increase in operating expenses for the year ended December 31, 2010, as compared
with the year ended  December 31, 2009, is a result of the  Company's  effort to
become current in its reporting requirements. An outside accountant was hired as
a consultant to bring the Company's  financial  statements current from 2008 and
to prepare the necessary  schedules and filings for the audit firm and attorney.
The attorney  prepared the necessary  filings and reviewed the Company's filings
that required his consent.

LIQUIDITY AND CAPITAL RESOURCES

     As reflected in the accompanying  financial  statements,  the Company had a
net loss and net cash used in operations  of $67,747 and $51,316,  respectively,
for the year ended December 31, 2010,  compared to a net loss of $538 and $0 for
the year ended December 31, 2009. The $51,316 of net cash used in operations was
offset by stock based  compensation of $10,000 issued to the CEO and an increase
of $6,431 in accounts payable for the year ended December 31, 2010.

     The Company had net cash  provided by financing  activities  of $51,686 for
the year ended  December  31,  2010,  compared to no activity for the year ended
December 31, 2009. The $51,686 of net cash provided by financing  activities for
the year ended December 31, 2010 consists of a net amount of $31,686 of loans to
the  Company by the CEO, a total of  $10,000  loaned to the  Company by two note
holders and the sum of $10,000 advanced to the Company by an individual that had
advanced funds previously.

                                       13
<PAGE>
     There was no cash used in investing activities for the years ended December
31, 2010 and 2009.

     In addition,  the Company had an  accumulated  deficit  during  development
stage of $1,137,293 and  stockholders'  deficit of $151,147 at December 31, 2010
and  an  accumulated   deficit  during   development  stage  of  $1,069,546  and
stockholders' deficit of $93,400 at December 31, 2009.

     To meet our need for cash we are attempting to raise money from an offering
of our common  stock.  We  believe  that we will be able to raise  enough  money
through this offering to begin operations,  but we cannot guarantee that once we
begin operations we will stay in business after operations have commenced. If we
are unable to successfully attract customers to utilize our services, we may use
up the proceeds  from this offering and will need to find  alternative  sources,
like a second public offering, a private placement of securities,  or loans from
our officers or others in order for us to continue our  operations.  At present,
we have not made  any  arrangements  to raise  additional  capital,  other  than
through a public offering offering.

     Although  we do not have any  written  agreements  with  our  officers  and
directors  to  loan  us  money,   Vincent  Beatty  has  verbally  expressed  his
willingness  to loan us money for our  operations  until this  offering has been
completed  or until the  offering  period  has  expired.  If we need  additional
capital and cannot raise it we will either have to suspend  operations  until we
do raise the  capital or cease  operations  entirely.  It is our belief that the
amount raised in this offering will last twelve months.  Other than as described
in this paragraph, we have no other financing plans.

     As of the date of this Annual Report,  we have yet to generate any revenues
from our business operations.

     As of December 31, 2010, our total assets were $370, comprised of cash, and
our total liabilities were $151,517.

OFF-BALANCE SHEET ARRANGEMENTS

     The Company had no off-balance sheet arrangements during 2010 and 2009.

ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURE ABOUT MARKET RISK.

     Not applicable.

ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA.

     Our financial  statements and supplementary  data may be found beginning at
page F-1.

ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
        FINANCIAL DISCLOSURE.

     Not applicable.

ITEM 9A. CONTROLS AND PROCEDURES.

EVALUATION OF DISCLOSURE CONTROLS AND PROCEDURES

     We carried out an evaluation  required by Rule  13a-15(b) of the Securities
Exchange Act of 1934, or the Exchange Act,  under the  supervision  and with the
participation of our management, including our Chief Executive Officer and Chief
Financial  Officer,  of the  effectiveness  of the design and  operation  of our
disclosure controls and procedures, as such term is defined in Exchange Act Rule
13a-15(e). Disclosure controls and procedures are designed with the objective of

                                       14
<PAGE>
ensuring that (i)  information  required to be disclosed in an issuer's  reports
filed under the  Exchange Act is recorded,  processed,  summarized  and reported
within  the  time  periods  specified  in the  SEC  rules  and  forms  and  (ii)
information is accumulated and  communicated to management,  including our Chief
Executive  Officer and Chief Financial  Officer,  as appropriate to allow timely
decisions regarding required disclosures.

     The evaluation of our disclosure  controls and procedures included a review
of our objectives and processes and effect on the information  generated for use
in  this  report.  This  type  of  evaluation  is done  quarterly  so  that  the
conclusions  concerning the  effectiveness  of these controls can be reported in
our periodic reports filed with the SEC. We intend to maintain these controls as
processes that may be appropriately modified as circumstances warrant.

     Based upon such evaluation, such person concluded that as of such date, our
disclosure  controls  and  procedures  were  not  effective  at  the  reasonable
assurance  level  because,  due to financial  constraints,  the Company does not
maintain a sufficient  complement  of  personnel  with an  appropriate  level of
technical  accounting  knowledge,  experience and training in the application of
generally  accepted  accounting  principles   commensurate  with  our  financial
accounting  and  reporting  requirements.  There  have  been no  changes  in our
internal  control over  financial  reporting  identified in connection  with the
evaluation  that  occurred  during our last fiscal  quarter that has  materially
affected,  or that is  reasonably  likely to  materially  affect,  our  internal
control over financial  reporting.  In the event that we may receive  sufficient
funds for  internal  operational  purposes,  we plan to retain the  services  of
additional  internal  management  staff to  provide  assistance  to our  current
management  with the  monitoring and  maintenance  of our internal  controls and
procedures.

MANAGEMENT'S REPORT ON INTERNAL CONTROL OVER FINANCIAL REPORTING

     Our management is responsible for  establishing  and  maintaining  adequate
internal control over financial  reporting,  as such term is defined in Exchange
Act Rule  13a-15(f).  Under the supervision  and with the  participation  of our
management,  including our Chief Executive Officer and Chief Financial  Officer,
we conducted an evaluation  of the  effectiveness  of our internal  control over
financial  reporting  as of December 31, 2010 based on the criteria set forth in
Internal  Control -- Integrated  Framework issued by the Committee of Sponsoring
Organizations  of the Treadway  Commission.  Based on our  evaluation  under the
criteria set forth in Internal Control -- Integrated  Framework,  our management
concluded that our internal  control over financial  reporting was not effective
as of December 31, 2010.

     A control  system,  no matter how well conceived and operated,  can provide
only  reasonable,  not absolute,  assurance  that the  objectives of the control
system are met.  Management  necessarily  applied its judgment in assessing  the
benefits  of  controls  relative  to  their  costs.   Because  of  the  inherent
limitations  in all control  systems,  no  evaluation  of  controls  can provide
absolute  assurance  that all control  issues and  instances  of fraud,  if any,
within the company have been  detected.  The design of any system of controls is
based in part upon certain  assumptions  about the  likelihood of future events,
and there can be no  assurance  that any design will  succeed in  achieving  its
stated goals under all potential  future  conditions,  regardless of how remote.
Because of the inherent  limitations in a control system,  misstatements  due to
error or fraud may occur and may not be detected.

     This  report  does not  include an  attestation  report of our  independent
registered  public  accounting  firm regarding  internal  control over financial
reporting.  We were not  required to have,  nor have we engaged our  independent
registered public  accounting firm to perform,  an audit on our internal control
over  financial  reporting  pursuant  to the rules of the SEC that  permit us to
provide only management's report in this report.

                                       15
<PAGE>
     Management   assessed  the  effectiveness  of  our  internal  control  over
financial  reporting  as of  December  31,  2010.  In  making  this  assessment,
management  used  the  framework  set  forth  in the  report  entitled  Internal
Control--Integrated   Framework   issued   by  the   Committee   of   Sponsoring
Organizations of the Treadway Commission, or COSO. The COSO framework summarizes
each of the components of a company's internal control system, including (i) the
control  environment,  (ii) risk  assessment,  (iii)  control  activities,  (iv)
information and communication, and (v) monitoring.

CHANGES IN INTERNAL CONTROLS OVER FINANCIAL REPORTING

     During our most recent fiscal quarter, there has not been any change in our
internal  control over  financial  reporting as such term is defined in Exchange
Act Rule  13a-15(f)  that has materially  affected,  or is reasonably  likely to
affect, our internal control over financial reporting.

     This Annual Report does not include an attestation  report of the Company's
registered  public  accounting  firm regarding  internal  control over financial
reporting.  Management's  report was not subject to attestation by the Company's
registered  public accounting firm pursuant to temporary rules of the Securities
and Exchange  Commission  that permit the Company to provide  only  management's
report in this Annual Report.

ITEM 9B. OTHER INFORMATION.

     Not applicable.

                                    PART III

ITEM 10. DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE.

     Our  executive  officers are elected by the board of directors and serve at
the discretion of the board.  All of the current  directors serve until the next
annual  shareholders'  meeting or until their  successors have been duly elected
and qualified.  The following table sets forth certain information regarding our
current directors and executive officers:

Name               Age                Position                    Director Since
----               ---                --------                    --------------

Vincent Beatty     48     President, Chief Executive Officer,      January 2010
                          Chief Financial Officer, Chairman of
                          the Board and Director

Thomas Hagan       68     Secretary and Director                   January 2011


     Certain  biographical  information of our current directors and officers is
set forth below.

VINCENT BEATTY

     Mr. Beatty has been the President,  Chief Executive Officer and Chairman of
the Board of Directors of the Company since  January  2010. In 1986,  Mr. Beatty
became a retail stockbroker where he worked for First New England Securities and
Greenway Capital Corp.  During his tenure with these firms, Mr. Beatty helped to
syndicate new public offerings and raised capital for these new issuers.

     In 1995,  Mr. Beatty opened his own consulting  firm,  Devken Inc., and has
owned and operated it to the present day. At Devken, Mr. Beatty has transacted

                                       16
<PAGE>
several reverse mergers, as well as guided several start-ups in completing their
own  Direct  Public  Offerings.  Devken  does  not  offer  services  similar  or
competitive to ours.

     From 1980-1983,  Mr. Beatty attended Western  Illinois  University where he
studied Business and Finance.

THOMAS J. HAGAN

     Mr. Hagan has been  appointed  as  Secretary  and a Director of the Company
effective  January 15, 2011,  and brings to the Company a strong  background  in
marketing  and general  management.  He will be  responsible  for  working  with
management  to  develop  a  comprehensive   plan  for  the  Company's   business
operations.

     Mr. Hagan served as President of The Dorette  Company,  a  manufacturer  of
point of purchase  advertising  products,  from January 1987 until October 2002,
and was responsible for a ten-fold  increase in sales at that company during his
tenure.  From October 2002 to the present time Mr. Hagan has been an independent
management  consultant.   His  prior  business  experience  includes  management
positions at General Electric Company in Cleveland, Philadelphia and Schenectady
from 1960 to 1970. As a management consultant at McKinsey & Company from 1970 to
1973,  he  developed  and  managed   marketing   programs  for  numerous   sales
representative organizations, trade shows, key accounts and national accounts.

     Mr.  Hagan is a  graduate  of  Boston  College  School of  Management,  and
received  his  Masters  in  Business  Administration  Degree  from Case  Western
University. He has also served as a Captain in the U.S. Army Corps of Engineers.

COMMITTEES OF THE BOARD OF DIRECTORS

     We do not currently have an audit committee or a compensation committee.

DIRECTORSHIPS

     During the past five years,  none of our directors or persons  nominated or
chosen to become  directors  held any other  directorship  in any company with a
class of securities registered pursuant to Section 12 of the 1934 Act or subject
to the requirements of Section 15(d) of such Act or any other company registered
as an investment company under the Investment Company Act of 1940.

ABSENCE OF INDEPENDENT DIRECTORS

     We do not have any  independent  directors  and are  unlikely to be able to
recruit and retain any  independent  directors due to our small size and limited
financial resources.

OTHER SIGNIFICANT EMPLOYEES

     No other significant employees exist.

FAMILY RELATIONSHIPS

     No family  relationship  exists  between or among any of our  officers  and
directors.

                                       17
<PAGE>
CODE OF BUSINESS CONDUCT AND ETHICS

     We do not currently have a Code of Business Conduct and Ethics. However, we
intend to adopt such a Code during the next few weeks.

ITEM 11. EXECUTIVE COMPENSATION.

     The  following  table sets  forth the  aggregate  compensation  paid by the
Company to our  executive  officers  and  directors  of the Company for services
rendered during the periods indicated. The Company did not compensate any of its
officers or directors during the fiscal year ended December 31, 2009.

                           SUMMARY COMPENSATION TABLE

<TABLE>
<CAPTION>
    Name and                                                  Stock         All Other
Principal Position        Year(1)   Salary($)    Bonus($)    Awards($)   Compensation($)   Total($)
------------------        -------   ---------    --------    ---------   ---------------   --------
<S>                        <C>        <C>         <C>        <C>              <C>          <C>
Vincent Beatty:            2010       $  0        $   0      $10,000(1)       $  0         $10,000
Chief Executive Officer    2009       $  0        $   0      $     0          $  0         $     0
President and Director
</TABLE>

----------
(1)  The Company issued 10,000,000 restricted shares of its common stock for
     services rendered. The shares were valued at $0.001 per share or $10,000.

DIRECTOR COMPENSATION

     We do not have a formal compensation plan for our directors.

EMPLOYMENT CONTRACTS

     We do not have any employment agreements with our employees or officers.

STOCK OPTIONS AND WARRANTS

     We have no outstanding stock options or warrants.

OPTION/SAR GRANTS TABLE

     There were been no stock  options/SARS  granted to  executive  officers and
directors, since we have no such plans in effect.

AGGREGATE OPTION/SAR EXERCISES AND FISCAL YEAR-END OPTION/SAR VALUE TABLE

     There have been no exercises  of stock  options/SAR  by executive  officers
during fiscal 2010 or 2009.

LONG-TERM INCENTIVE PLAN AWARDS

     There were been no  long-term  incentive  plan  awards  made by the company
during fiscal 2010 or 2009.

                                       18
<PAGE>
REPRICING OPTIONS

     We have not repriced any stock options.

COMPENSATION DISCUSSION AND ANALYSIS

     We have  prepared the  following  Compensation  Discussion  and Analysis to
provide you with  information  that we believe is  necessary to  understand  our
executive compensation policies and decisions as they relate to the compensation
of our named executive officers.

     We have two members on our board of directors and do not  currently  have a
compensation committee.

     The  primary  objectives  of the  compensation  committee  with  respect to
executive  compensation  will be to (i)  attract  and retain  the best  possible
executive  talent  available  to us; (ii)  motivate  our  executive  officers to
enhance our growth and profitability and increase  shareholder  value; and (iii)
reward superior  performance and  contributions  to the achievement of corporate
objectives.

     The focus of our  executive  pay  strategy  will be to tie  short-term  and
long-term cash and equity incentives to the achievement of measurable  corporate
and  individual  performance  objectives  or benchmarks  and to align  executive
compensation with the creation and enhancement of shareholder value. In order to
achieve  these  objectives,  our  compensation  committee  will be  tasked  with
developing  and  maintaining  a  transparent  compensation  plan that will tie a
substantial  portion  of our  executives'  overall  compensation  to our  sales,
operational efficiencies and profitability.

     Our board of directors has not set any performance objectives or benchmarks
for 2011, as it intends for those  objectives and benchmarks to be determined by
the  compensation  committee  once it is  constituted  and then  approved by the
board.   However,   we  anticipate  that  compensation   benefits  will  include
competitive  salaries,  bonuses (cash and equity  based),  health  insurance and
stock option plans.

     Our compensation  committee will meet at least quarterly to assess the cost
and effectiveness of each executive benefit and the performance of our executive
officers in light of our revenues, expenses and profits.

ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND
         RELATED STOCKHOLDER MATTERS.

     To our  knowledge,  the following  table sets forth,  as of March 15, 2011,
information regarding the ownership of our common stock by:

     *    Persons who own more than 5% of our common stock

     *    each of our directors and each of our executive officers; and

     *    all directors and executive officers as a group.

Each  person has sole  voting and  investment  power with  respect to the shares
shown, except as otherwise noted.

                                       19
<PAGE>
                                                     Amount and Nature
                                                  of Beneficial Ownership
                                             --------------------------------
          Name and Address
        of Beneficial Owner                  Number Shares         Percent(1)
        -------------------                  -------------         ----------

     Vincent Beatty                            10,201,350            98.8%
     1205 Hillsboro Mile, Suite 203
     Hillsboro, Florida 33062

     All officers and directors as a
      group (1 person)                         10,201,350            98.8%

----------
(1)  The  numbers  and  percentages  set  forth in these  columns  are  based on
     10,325,000  shares of common stock  outstanding  as of March 15, 2011.  The
     number  and  percentage  of  shares  beneficially  owned is  determined  in
     accordance with Rule 13d-3 of the Securities  Exchange Act of 1934, and the
     information is not necessarily  indicative of beneficial  ownership for any
     other purpose. Under such rule, beneficial ownership includes any shares as
     to which the selling  security  holder has sole or shared  voting  power or
     investment power and also any shares, which the selling security holder has
     the right to acquire within 60 days.

     There  are  no  arrangements  or  understandings  among  the  entities  and
individuals  referenced above or their respective associates concerning election
of directors or other any other matters which may require shareholder approval.

CHANGES IN CONTROL

     We are not aware of any arrangements that may result in a change in control
of the Company.

ITEM  13. CERTAIN   RELATIONSHIPS   AND  RELATED   TRANSACTIONS   AND  DIRECTOR
          INDEPENDENCE.

     Although we have not adopted formal procedures for the review,  approval or
ratification of transactions with related persons, we adhere to a general policy
that such transactions should only be entered into if they are on terms that, on
the whole,  are no more favorable,  or no less  favorable,  than those available
from  unaffiliated  third  parties  and their  approval  is in  accordance  with
applicable  law.  Such  transactions  require  the  approval  of  our  board  of
directors.

     On September 14, 2009, the Company's  then  controlling  shareholder,  Carl
Feldman,  (who obtained his controlling interest from Robert Cox in June 2008 in
a private  transaction)  sold 201,350  restricted shares of the Company's common
stock  held in the  name  of Mr.  Feldman,  which  represented  62% of the  then
outstanding  common  stock,  in a  private  transaction,  to  Vincent  Beatty in
exchange for cash consideration of $10,000 ("Transaction"). As a result, Vincent
Beatty became the Company's controlling shareholder.

     The Company's  business  offices are located in the home of our  President,
Vincent Beatty, and we pay no rent to Mr. Beatty for the use of such offices.

                                       20
<PAGE>
ITEM 14. PRINCIPAL ACCOUNTING FEES AND SERVICES.

     The Company has renewed the engagement of Salberg & Company,  P.A. to serve
as the  independent  accounting  firm  responsible  for auditing  our  financial
statements for the fiscal year ended December 31, 2010.

     (1) Audit  Fees.  During  the fiscal  year ended  December  31,  2010,  the
aggregate fees billed by the Company's  auditors,  for services rendered for the
audit  of our  annual  financial  statements  and the  review  of the  financial
statements  included  in our  quarterly  reports  on Form 10-Q and for  services
provided in connection with the statutory and regulatory  filings or engagements
for 2010,  was $14,000.  During the fiscal year ended  December  31,  2009,  the
aggregate fees billed by the Company's  auditors,  for services rendered for the
audit  of our  annual  financial  statements  and the  review  of the  financial
statements  included  in our  quarterly  reports  on Form 10-Q and for  services
provided in connection with the statutory and regulatory  filings or engagements
for 2009, was $9,300.

     (2)  Audit-Related  Fees.  During fiscal years ended  December 31, 2010 our
auditors  billed  $1,600 and in 2009,  our auditors did not receive any fees for
any audit-related services.

     (3) Tax Fees. Our auditors did not provide tax compliance,  tax advice,  or
tax planning advice during the fiscal years ended December 31, 2010 and 2009.

     (4) All Other Fees. None.

     (5) Audit Committee's  Pre-Approval Policies and Procedures.  Effective May
6, 2003, the Securities and Exchange  Commission adopted rules that require that
before  Principal  Accountants  are  engaged  by us to render  any  auditing  or
permitted non-audit related service, the engagement be:

     *    approved by our audit committee (which consists of our entire board of
          directors); or

     *    entered  into  pursuant  to   pre-approval   policies  and  procedures
          established  by the board of  directors,  provided  the  policies  and
          procedures  are detailed as to the  particular  service,  the board of
          directors  is  informed  of  each  service,   and  such  policies  and
          procedures  do not  include  delegation  of the  board  of  directors'
          responsibilities to management.

     The  board  of  directors   pre-approves  all  services   provided  by  our
independent  auditors.  All of the above  services  and fees were  reviewed  and
approved  by the  board of  directors  either  before  or after  the  respective
services were rendered.

     The board of directors has  considered the nature and amount of fees billed
by our  principal  accountants  and believes  that the provision of services for
activities  unrelated to the audit is compatible with  maintaining our principal
accountants' independence.

     During the 2010 and 2009  fiscal  years,  the  Company  used the  following
pre-approval procedures related to the selection of our independent auditors and
the  services  they  provide:  unanimous  consent of all  directors  via a board
resolution.

                                       21
<PAGE>
ITEM 15. EXHIBITS, FINANCIAL STATEMENT SCHEDULES.

     (a) Financial Statements

     Financial  statements  for  Datamill  Media  Corp.  listed  in the Index to
     Financial  Statements and Supplementary  Data on page F-1 are filed as part
     of this Annual Report.

     (b) See Exhibit Index below for exhibits required by Item 601 of Regulation
S-K

                                  EXHIBIT INDEX

     List of Exhibits attached or incorporated by reference pursuant to Item 601
of Regulation S-K.

3.1*        Articles of Incorporation

3.2*        Bylaws

21**        Subsidiaries.

31.1**      Certification of Principal Executive Officer Pursuant to 18 U.S.C.
            Section 1350

31.2**      Certification of Principal Financial Officer Pursuant to 18 U.S.C.
            Section 1350

32.1**      906 Certification of Principal Executive Officer

32.2**      906 Certification of Principal Financial Officer

----------
*    Incorporated  by  reference  from  the  Company's  Form  S-1   registration
     statement  filed with the  Securities  and  Exchange  Commission  (File No.
     333-172010) filed with the Commission February 2, 2011.

**   Filed herewith.

                                       22
<PAGE>
                                   SIGNATURES

     In accordance  with Section 13 or 15(d) of the  Securities  Exchange Act of
1934,  the  Registrant has duly caused this report to be signed on its behalf by
the undersigned, thereunto duly authorized.

                            Datamill Media Corp.


Dated: March 16, 2011            /s/ Vincent Beatty
                                 -----------------------------------------------
                            By:  Vincent Beatty
                            Its: President and Chief Executive Officer

         In accordance with the Securities Exchange Act of 1934, this report has
been signed below by the following  persons on behalf of the  Registrant  and in
the capacities and on the dates indicated.


Dated: March 16, 2011            /s/ Vincent Beatty
                                 -----------------------------------------------
                            By:  Vincent Beatty
                            Its: President, Chief Executive Officer, Chief
                                 Financial Officer and Director
                                 (Principal Executive Officer)
                                 (Principal Accounting and Financial Officer)



Dated: March 16, 2011            /s/ Thomas Hagan
                                 -----------------------------------------------
                            By:  Thomas Hagan
                            Its: Secretary and Director


                                       23
<PAGE>
                          INDEX TO FINANCIAL STATEMENTS

                              DATAMILL MEDIA CORP.
               (f/k/a SMITTEN PRESS: LOCAL LORE AND LEGENDS, INC.)
                          (A DEVELOPMENT STAGE COMPANY)

                                    CONTENTS

                                                                            Page
                                                                            ----

Report of Independent Registered Public Accounting Firm                     F-2

Balance Sheets at December 31, 2010 and 2009                                F-3

Statements of Operations for the Years Ended December 31, 2010 and 2009,
and for the Period from June 1, 2003 (Inception) to December 31, 2010       F-4

Statement of Changes in Stockholders' Deficit for the Years ended
December 31, 2010 and 2009 and for the Period from June 1, 2003
(Inception) to December 31, 2010                                            F-5

Statements of Cash Flows for the Years Ended December 31, 2010 and 2009,
and for the Period from June 1, 2003 (Inception) to December 31, 2010       F-6

Notes to Financial Statements                                               F-7


                                      F-1
<PAGE>
            REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM


To the Board of Directors of:
DataMill Media Corp. (f/k/a Smitten Press: Local Lore and Legends, Inc.)

     We have audited the accompanying balance sheets of DataMill Media Corp.
(f/k/a Smitten Press: Local Lore and Legends, Inc.) (a development stage
company) as of December 31, 2010 and 2009 and the related statements of
operations, changes in stockholders' deficit and cash flows for each of the two
years in the period ended December 31, 2010 and for the period from June 1, 2003
(Inception) to December 31, 2010. These financial statements are the
responsibility of the Company's management. Our responsibility is to express an
opinion on these financial statements based on our audits.

     We conducted our audits in accordance with standards of the Public Company
Accounting Oversight Board (United States). Those standards require that we plan
and perform the audits to obtain reasonable assurance about whether the
financial statements are free of material misstatement. An audit includes
examining, on a test basis, evidence supporting the amounts and disclosures in
the financial statements. An audit also includes assessing the accounting
principles used and significant estimates made by management, as well as
evaluating the overall financial statement presentation. We believe that our
audits provide a reasonable basis for our opinion.

     In our opinion, the financial statements referred to above present fairly,
in all material respects, the financial position of DataMill Media Corp. (f/k/a
Smitten Press: Local Lore and Legends, Inc.) (a development stage company) as of
December 31, 2010 and 2009, and the results of its operations, and its cash
flows for each of the two years in the period ended December 31, 2010 and for
the period from June 1, 2003 (Inception) to December 31, 2010, in conformity
with accounting principles generally accepted in the United States of America.

     The accompanying financial statements have been prepared assuming that the
Company will continue as a going concern. As discussed in Note 6 in the
accompanying financial statements, the Company had a net loss and net cash used
in operating activities of $67,747 and $51,316, respectively and had minimal
activity or operations in 2010 and had a deficit accumulated during development
stage of $1,137,293, a working capital deficit of $151,147 and stockholders'
deficit of $151,147 at December 31, 2010 and is a development stage company with
no revenues. These matters raise substantial doubt about the Company's ability
to continue as a going concern. Management's plan in regards to these matters is
also described in Note 6. The financial statements do not include any
adjustments that might result from the outcome of this uncertainty.


/s/ Salberg & Company, P.A.
------------------------------------
SALBERG & COMPANY, P.A.
Boca Raton, Florida
March 15, 2011

                                      F-2
<PAGE>
                              DATAMILL MEDIA CORP.
               (f/k/a SMITTEN PRESS: LOCAL LORE AND LEGENDS, INC.)
                          (A DEVELOPMENT STAGE COMPANY)
                                 BALANCE SHEETS

<TABLE>
<CAPTION>
                                                                                   December 31,
                                                                       -----------------------------------
                                                                           2010                   2009
                                                                       ------------           ------------
<S>                                                                    <C>                    <C>
                                     ASSETS

CURRENT ASSETS
  Cash                                                                 $        370           $         --
                                                                       ------------           ------------
TOTAL CURRENT ASSETS                                                            370                     --
                                                                       ------------           ------------

TOTAL ASSETS                                                           $        370           $         --
                                                                       ============           ============

              LIABILITIES AND STOCKHOLDERS' DEFICIT

CURRENT LIABILITIES
  Accounts payable and accrued expenses                                $     21,155           $     14,724
  Due to related party-officer                                               31,686                     --
  Due to related party                                                           --                 78,676
  Due to former related party                                                78,676                     --
  Advances payable                                                           10,000                     --
  Notes payable                                                              10,000                     --
                                                                       ------------           ------------
TOTAL CURRENT LIABILITIES                                                   151,517                 93,400
                                                                       ------------           ------------

TOTAL LIABILITIES                                                           151,517                 93,400
                                                                       ------------           ------------
STOCKHOLDERS' DEFICIT
  Common stock, $0.001 par value, 150,000,000 shares authorized,
   10,325,000 and 325,000 issued and outstanding at December 31,
   2010 and 2009, respectively                                               10,325                    325
  Additional paid-in capital                                              1,078,341              1,078,341
  Accumulated deficit                                                      (102,520)              (102,520)
  Deficit accumulated during development stage                           (1,137,293)            (1,069,546)
                                                                       ------------           ------------
TOTAL STOCKHOLDERS' DEFICIT                                                (151,147)               (93,400)
                                                                       ------------           ------------

TOTAL LIABILITIES AND STOCKHOLDERS' DEFICIT                            $        370           $         --
                                                                       ============           ============
</TABLE>

                        See notes to financial statements

                                      F-3
<PAGE>
                              DATAMILL MEDIA CORP.
               (f/k/a SMITTEN PRESS: LOCAL LORE AND LEGENDS, INC.)
                          (A DEVELOPMENT STAGE COMPANY)
                            STATEMENTS OF OPERATIONS

<TABLE>
<CAPTION>
                                                                                        For the Period
                                                                                       from June 1, 2003
                                             For the Years Ended December 31,           (Inception) to
                                           -----------------------------------            December 31,
                                               2010                   2009                   2010
                                           ------------           ------------           ------------
<S>                                        <C>                    <C>                    <C>
Revenues                                   $         --           $         --           $         --
                                           ------------           ------------           ------------
OPERATING EXPENSES
  Professional fees                              41,372                     --                200,609
  General and administrative                     16,375                    538                 92,510
  Compensation - officer                         10,000                     --                840,427
                                           ------------           ------------           ------------
Total Operating Expenses                         67,747                    538              1,133,616
                                           ------------           ------------           ------------
Loss from Operations                            (67,747)                  (538)            (1,133,616)

OTHER EXPENSE
  Loss on foreign currency exchange                  --                     --                 (3,677)
                                           ------------           ------------           ------------

Net Loss                                   $    (67,747)          $       (538)          $ (1,137,293)
                                           ============           ============           ============

Net Loss per share - Basic and diluted     $      (0.02)          $      (0.00)          $      (1.54)
                                           ============           ============           ============
Weighted Average Shares Outstanding -
 Basic and diluted                            3,914,041                325,000                738,564
                                           ============           ============           ============
</TABLE>


                        See notes to financial statements

                                      F-4
<PAGE>
                              DATAMILL MEDIA CORP.
               (f/k/a SMITTEN PRESS: LOCAL LORE AND LEGENDS, INC.)
                          (A DEVELOPMENT STAGE COMPANY)
                  STATEMENT OF CHANGES IN STOCKHOLDERS' DEFICIT
                 For the years ended December 31, 2010 and 2009
     and for the period from June 1, 2003 (Inception) to December 31, 2010
<TABLE>
<CAPTION>
                                                                                               Deficit
                                                                                             Accumulated
                                             Common Stock        Additional                    During           Total
                                         --------------------     Paid-in     Accumulated    Development     Stockholders'
                                         Shares     Par Value     Capital       Deficit         Stage          Deficit
                                         ------     ---------     -------       -------         -----          -------
<S>                                     <C>         <C>           <C>           <C>             <C>            <C>
Balance, June 1, 2003 (Inception)       120,000       $ 120     $  120,400     $(102,520)    $        --      $      --

Common stock issued for book rights     102,500         103           (103)           --              --             --
                                     ----------     -------     ----------     ---------     -----------      ---------
Balance, December 31, 2003              222,500         223        102,297      (102,520)             --             --

Contributed officer services                 --          --        100,000            --              --        100,000

Contributed legal services                   --          --          2,500            --              --          2,500

Net loss for the year                        --          --             --            --        (106,211)      (106,211)
                                     ----------     -------     ----------     ---------     -----------      ---------
Balance, December 31, 2004              222,500         223        204,797      (102,520)       (106,211)        (3,711)

Contributed legal services                   --          --          7,500            --              --          7,500

Net loss for the year                        --          --             --            --        (245,365)      (245,365)
                                     ----------     -------     ----------     ---------     -----------      ---------
Balance, December 31, 2005              222,500         223        212,297      (102,520)       (351,576)      (241,576)

Contributed legal services                   --          --          7,500            --              --          7,500

Net loss for the year                        --          --             --            --        (162,106)      (162,106)
                                     ----------     -------     ----------     ---------     -----------      ---------
Balance, December 31, 2006              222,500         223        219,797      (102,520)       (513,682)      (396,182)

Common stock issued for services        100,000         100        392,827            --              --        392,927

Contributed legal services                   --          --          5,000            --              --          5,000

Contributed capital                          --          --        445,719            --              --        445,719

Net loss for the year                        --          --             --            --        (470,860)      (470,860)
                                     ----------     -------     ----------     ---------     -----------      ---------
Balance, December 31, 2007              322,500         323      1,063,343      (102,520)       (984,542)       (23,396)

Contributed officer services                 --          --         15,000            --              --         15,000

Common stock issued for services          2,500           2             (2)           --              --             --

Net loss for the year                        --          --             --            --         (84,466)       (84,466)
                                     ----------     -------     ----------     ---------     -----------      ---------
Balance, December 31, 2008              325,000         325      1,078,341      (102,520)     (1,069,008)       (92,862)

Net loss for the year                        --          --             --            --            (538)          (538)
                                     ----------     -------     ----------     ---------     -----------      ---------
Balance, December 31, 2009              325,000         325      1,078,341      (102,520)     (1,069,546)       (93,400)

Common stock issued for
 officer compensation                10,000,000      10,000             --            --              --         10,000

Net loss for the year                        --          --             --            --         (67,747)       (67,747)
                                     ----------     -------     ----------     ---------     -----------      ---------
Balance, December 31, 2010           10,325,000     $10,325     $1,078,341     $(102,520)    $(1,137,293)     $(151,147)
                                     ==========     =======     ==========     =========     ===========      =========
</TABLE>

                        See notes to financial statements

                                      F-5
<PAGE>
                              DATAMILL MEDIA CORP.
               (f/k/a SMITTEN PRESS: LOCAL LORE AND LEGENDS, INC.)
                          (A DEVELOPMENT STAGE COMPANY)
                            STATEMENTS OF CASH FLOWS

<TABLE>
<CAPTION>
                                                                                                    For the Period
                                                                                                  from June 1, 2003
                                                           For the Years Ended December 31,        (Inception) to
                                                           --------------------------------         December 31,
                                                              2010                  2009                2010
                                                           -----------           ----------          -----------
<S>                                                        <C>                   <C>                 <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
  Net loss                                                 $   (67,747)          $     (538)         $(1,137,293)
  Adjustments to reconcile net loss from operations to
   net cash used in operating activities:
     Contributed services                                           --                   --              115,000
     Contributed legal services                                     --                   --               22,500
     Stock-based compensation                                   10,000                   --              402,927
  Changes in assets and liabilities:
     Accounts payable and accrued expenses                       6,431                  538               94,536
     Accrued compensation - officer                                 --                   --              322,500
                                                           -----------           ----------          -----------
NET CASH USED IN OPERATING ACTIVITIES                          (51,316)                  --             (179,830)
                                                           -----------           ----------          -----------
CASH FLOWS FROM FINANCING ACTIVITIES:
  Proceeds from related party - officer                         36,686                   --              165,200
  Repayment to related party - officer                          (5,000)                  --               (5,000)
  Proceeds from notes payable                                   10,000                   --               10,000
  Proceeds from advances payable                                10,000                   --               10,000
                                                           -----------           ----------          -----------
NET CASH PROVIDED BY FINANCING ACTIVITIES                       51,686                   --              180,200
                                                           -----------           ----------          -----------

NET CHANGE IN CASH                                                 370                   --                  370

CASH - beginning of period                                          --                   --                   --
                                                           -----------           ----------          -----------

CASH - end of period                                       $       370           $       --          $       370
                                                           ===========           ==========          ===========

SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION:

Cash paid for:
  Interest                                                 $        --           $       --          $        --
                                                           ===========           ==========          ===========
  Income taxes                                             $        --           $       --          $        --
                                                           ===========           ==========          ===========

NON-CASH INVESTING AND FINANCING ACTIVITIES

Reduction of liabilities reflected as
 contributed capital                                       $        --           $       --          $   445,719
                                                           ===========           ==========          ===========
</TABLE>

                        See notes to financial statements

                                      F-6
<PAGE>
                              DATAMILL MEDIA CORP.
               (f/k/a SMITTEN PRESS: LOCAL LORE AND LEGENDS, INC.)
                          (A DEVELOPMENT STAGE COMPANY)
                          NOTES TO FINANCIAL STATEMENTS
                           DECEMBER 31, 2010 and 2009


NOTE 1 - NATURE OF BUSINESS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

(A) DESCRIPTION OF BUSINESS

     Smitten Press: Local Lore and Legends, Inc. (the "Company") was
incorporated under the laws of Canada on January 15, 1990 under the name
Creemore Star Printing, Inc. The name was changed to Smitten Press: Local Lore
and Legends, Inc. on July 15, 2003. The Company was inactive until June 1, 2003
when it entered the development stage. The Company had planned to offer
magazines and books for sale. Given the continued delay in recovery in New
Orleans due to Hurricane Katrina and the death of the Company's founder and
president Mr. Richard Smitten in September 2006, the Company had determined that
proceeding with its initial business plan will not be viable. It began seeking
other alternatives to preserve stockholder value, including selling a
controlling interest to a third party who would subsequently merge an operating
business into the company. On August 30, 2007 a change in control occurred (see
below). Activities during the development stage include development of a
business plan, obtaining and developing necessary rights to sell our products,
developing a website, and seeking a merger candidate.

     On August 30, 2007, the Company's controlling shareholder, the Estate of
Richard Smitten, through its executor, Kelley Smitten, sold 152,700 restricted
shares of the Company's common stock held by the estate, which represented 68%
of the then outstanding common stock, in a private transaction, to Robert L. Cox
in exchange for cash consideration of $600,000 (the "Transaction"). As a result,
Robert L. Cox became the Company's controlling shareholder and new CEO. Robert
L. Cox did not engage in any loan transactions in connection with the
Transaction, and utilized his personal funds.

     On September 14, 2009, the Company's then controlling shareholder, Carl
Feldman (who obtained his controlling interest from Robert Cox in June of 2008
in a private transaction), sold 202,700 restricted shares of the Company's
common stock held in the name of Mr. Feldman, which represented 62% of the then
outstanding common stock, in a private transaction, to Vincent Beatty in
exchange for cash consideration of $10,000 (the "Transaction"). As a result,
Vincent Beatty became the Company's controlling shareholder. Mr. Beatty engaged
in a loan transaction in connection with the above mentioned stock purchase.

     On April 30, 2010, the holders of a majority of the shares of Common Stock
of the Registrant acting on written consent elected Vincent Beatty as Director
and President of the Company, and Robert Kwiecinski as Director and Secretary of
the Company, to serve in said positions until the next Meeting of Shareholders.

     On April 30, 2010, our Board of Directors approved a change in name of the
Registrant to DataMill Media Corp., a reverse-split of our Common Stock on the
basis of one new share of Common Stock for each one hundred shares of Common
Stock held of record at the close of business on June 30, 2010 and an increase
in the number of authorized common stock from 50,000,000 shares to 150,000,000
shares. These corporate actions were ratified on April 30, 2010 by holders of a
majority of the shares of Common Stock of the Registrant acting on written
consent and the Amendment was filed with the State of Nevada on May 7, 2010. The
Registrant was notified by Financial Industry Regulatory Authority ("FINRA")
that the name and new symbol change of DATAMILL MEDIA CORP. "SPLID" became
effective on August 23, 2010. All share and per share data has been adjusted to
reflect the effect of the reverse-split.

(B) BASIS OF PRESENTATION AND FOREIGN CURRENCY

     Gains and losses resulting from foreign currency transactions are
recognized in operations in the accompanying financial statements and footnotes
in the period incurred.

                                      F-7
<PAGE>
                              DATAMILL MEDIA CORP.
               (f/k/a SMITTEN PRESS: LOCAL LORE AND LEGENDS, INC.)
                          (A DEVELOPMENT STAGE COMPANY)
                          NOTES TO FINANCIAL STATEMENTS
                           DECEMBER 31, 2010 and 2009


NOTE 1 - NATURE OF BUSINESS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
         (CONTINUED)

(C) USE OF ESTIMATES

     In preparing financial statements, management is required to make estimates
and assumptions that effect the reported amounts of assets and liabilities and
disclosure of contingent assets and liabilities at the date of the financial
statements and revenues and expenses during the periods presented. Actual
results may differ from these estimates.

     Significant estimates in 2010 and 2009 include an estimate of the deferred
tax asset valuation allowance, valuation of shares issued for services, and
valuation of contributed services.

(D) CASH EQUIVALENTS

     For the purpose of the cash flow statement, the Company considers all
highly liquid investments with original maturities of three months or less at
the time of purchase to be cash equivalents.

(E) WEBSITE DEVELOPMENT COSTS

     In accordance with ASC 350-50, formerly EITF Issue No. 00-2, the Company
accounts for its website in accordance with ASC 350-40, formerly Statement of
Position No. 98-1 "Accounting for the Costs of Computer Software Developed or
Obtained for Internal Use" "SOP 98-1".

     ASC 350-40 requires the expensing of all costs of the preliminary project
stage and the training and application maintenance stage and the capitalization
of all internal or external direct costs incurred during the application
development stage. The Company amortizes the capitalized cost of software
developed or obtained for internal use over an estimated life of three years.

(F) STOCK-BASED COMPENSATION

     The Company follows the provisions of ASC 718-20-10 Compensation - Stock
Compensation which establishes standards surrounding the accounting for
transactions in which an entity exchanges its equity instruments for goods or
services. ASC 718-20-10 focuses primarily on accounting for transactions in
which an entity obtains employee services in share-based payment transactions.
ASC 718-20-10 provides for, and the Company has elected to adopt the modified
prospective application under which compensation cost is recognized on or after
the required effective date for the fair value of all future share based award
grants and the portion of outstanding awards at the date of adoption of this
statement for which the requisite service has not been rendered, based on the
grant-date fair value of those awards calculated under ASC 718-20-10 pro forma
disclosures.

(G) PROMOTER CONTRIBUTION AND CONTRIBUTED SERVICES

     The Company accounts for assets provided to the Company by promoters in
exchange for capital stock at the promoter's original cost basis. The value of
services provided to the Company by its officer was $115,000 for the period from
June 1, 2003 (Inception)to December 31, 2010 which was recorded as contributed
services.

(H) REVENUE RECOGNITION

     The Company intends on recognizing revenues in accordance with ASC 605-10.
Revenue will be recognized when persuasive evidence of an arrangement exists, as
services are provided or when product is delivered, and when collection of the
fixed or determinable selling price is reasonably assured.

                                      F-8
<PAGE>
                              DATAMILL MEDIA CORP.
               (f/k/a SMITTEN PRESS: LOCAL LORE AND LEGENDS, INC.)
                          (A DEVELOPMENT STAGE COMPANY)
                          NOTES TO FINANCIAL STATEMENTS
                           DECEMBER 31, 2010 and 2009


NOTE 1 - NATURE OF BUSINESS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
         (CONTINUED)

(I) INCOME TAXES

     The Company accounts for income taxes under ASC 740, formerly Financial
Accounting Standards No. 109 "Accounting for Income Taxes". Under ASC 740,
deferred tax assets and liabilities are recognized for the future tax
consequences attributable to differences between the financial statement
carrying amounts of existing assets and liabilities and their respective tax
bases. Deferred tax assets and liabilities are measured using enacted tax rates
expected to apply to taxable income in the years in which those temporary
differences are expected to be recovered or settled. The effect on deferred tax
assets and liabilities of a change in tax rates is recognized in income in the
period, which includes the enactment date.

     In June 2006, the Financial Accounting Standards Board issued FASB
Interpretation No. 48 (FIN-48), Accounting for Uncertainty in Income Taxes--An
interpretation of FASB Statement No. 109 and codified into ASC 740. FIN-48
clarifies the accounting for uncertainty in income taxes recognized in an
entity's financial statements in accordance with Statement of Financial
Accounting Standards No.109, Accounting for Income Taxes. This Interpretation
prescribed a recognition threshold and measurement attribute for the financial
statement recognition and measurement of a tax position taken or expected to be
taken in a tax return. In addition, FIN-48 provides guidance on de-recognition,
classification, interest and penalties, accounting in interim periods,
disclosure, and transition. The Company adopted the provisions of FIN-48 and
they had no impact on its financial position, results of operations, and cash
flows.

     Based on its evaluation, the Company has concluded that there are no
significant uncertain tax positions requiring recognition in its financial
statements. The Company's evaluation was performed for the tax years ended
December 31, 2004 through December 31, 2010 for U.S. Federal Income Tax, for the
tax years ended December 31, 2004 through December 31, 2010 for the State of
Florida Corporate Income Tax, the years which remain subject to examination by
major tax jurisdictions as of December 31, 2010.

(J) COMPREHENSIVE INCOME (LOSS)

     Comprehensive income (loss) includes net loss as currently reported by the
Company adjusted for other comprehensive income, net of comprehensive losses.
Other comprehensive income for the Company consists of unrealized gains and
losses related to the Company's foreign currency cumulative translation
adjustment. The comprehensive loss for the periods presented in the accompanying
financial statements was not material.

                                      F-9
<PAGE>
                              DATAMILL MEDIA CORP.
               (f/k/a SMITTEN PRESS: LOCAL LORE AND LEGENDS, INC.)
                          (A DEVELOPMENT STAGE COMPANY)
                          NOTES TO FINANCIAL STATEMENTS
                           DECEMBER 31, 2010 and 2009


NOTE 1 - NATURE OF BUSINESS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
        (CONTINUED)

(K) FAIR VALUE OF FINANCIAL INSTRUMENTS

     ASC 825-10, formerly Statement of Financial Accounting Standards No. 107,
"Disclosures about Fair Value of Financial Instruments," requires disclosures of
information about the fair value of certain financial instruments for which it
is practicable to estimate the value. For purpose of this disclosure, the fair
value of a financial instrument is the amount at which the instrument could be
exchanged in a current transaction between willing parties, other than in a
forced sale or liquidation.

     At December 31, 2010 the fair value of current liabilities approximated
book value.

(L) NEW ACCOUNTING PRONOUNCEMENTS

RECENTLY ISSUED ACCOUNTING STANDARDS

     In May 2009, the Financial Accounting Standards Board ("FASB") issued an
accounting standard that became part of ASC Topic 855, "Subsequent Events". ASC
Topic 855 establishes general standards of accounting for and disclosure of
events that occur after the balance sheet date but before financial statements
are issued or are available to be issued. ASC Topic 855 sets forth (1) the
period after the balance sheet date during which management of a reporting
entity should evaluate events or transactions that may occur for potential
recognition or disclosure in the financial statements, (2) the circumstances
under which an entity should recognize events or transactions occurring after
the balance sheet date in its financial statements and (3) the disclosures that
an entity should make about events or transactions that occurred after the
balance sheet date. ASC Topic 855 is effective for interim or annual financial
periods ending after June 15, 2009. The adoption of ASC Topic 855 did not have a
material effect on the Company's financial statements.

     In June 2009, the FASB issued an accounting standard whereby the FASB
Accounting Standards Codification ("Codification") will be the single source of
authoritative non-governmental United States of America generally accepted
accounting principles ("GAAP"). Rules and interpretive releases of the United
States of America Securities and Exchange Commission ("SEC") under authority of
federal securities laws are also sources of authoritative GAAP for SEC
registrants. ASC Topic 105 is effective for interim and annual periods ending
after September 15, 2009. All existing accounting standards are superseded as
described in ASC Topic 105. All other accounting literature not included in the
Codification is non-authoritative. The Codification has not had a significant
impact on the Company's financial statements.

     Other accounting standards that have been issued or proposed by the FASB or
other standards-setting bodies that do not require adoption until a future date
are not expected to have a material impact on the consolidated financial
statements upon adoption.

NOTE 2 - RELATED PARTIES AND ADVANCES PAYABLE

     Office space was and is provided on a month-to-month basis by the Company's
CEO for no charge, however, for all periods presented, the value was not
material.

     A promoter contributed certain rights and inventory to the Company for
102,500 common shares in 2003. (See Note 4)

                                      F-10
<PAGE>
                              DATAMILL MEDIA CORP.
               (f/k/a SMITTEN PRESS: LOCAL LORE AND LEGENDS, INC.)
                          (A DEVELOPMENT STAGE COMPANY)
                          NOTES TO FINANCIAL STATEMENTS
                           DECEMBER 31, 2010 and 2009


NOTE 2 - RELATED PARTIES AND ADVANCES PAYABLE (CONTINUED)

     During each of the years ended December 31, 2004, 2005, 2006 and December
31, 2007, the Company received proceeds totaling $67,037 from the Company's
former officers ($100, $630, $20, $22,573, and $23,734 respectively) for general
and administrative expenses. Additionally, during 2007, a former officer
advanced cash to the company of $8,846. On August 30, 2007, in connection with
the sale of the Company's common stock in a private transaction (See Note 1),
this debt was settled. Accordingly, the Company reduced this debt by $52,149 and
reflected contributed capital of $52,149 by increasing paid-in capital on the
accompanying balance sheet.

     Prior to August 30, 2007, the Company reflected accrued compensation -
officers of $322,500 due to the Company's former officers of $310,000 and
$12,500, respectively. In August 2007, in connection with the sale of certain
common shares of Company's common stock held by a majority stockholder, in a
private transaction (See Note 1), this accrued compensation was settled.
Accordingly, the Company reduced accrued compensation - officers by $322,500 and
reflected contributed capital of $322,500 by increasing paid-in capital on the
accompanying balance sheet.

     During the years ended December 31, 2004 through 2007, in connection with
legal services provided by a former officer of the Company, the Company valued
these services at their fair market value and recorded compensation expense and
contributed capital totaling $22,500 for the period from June 1, 2003
(Inception) to December 31, 2010.

     During the years ended December 31, 2007 and 2008, an affiliated company
related to the Company's former chief executive officer through common
ownership, advanced funds of $17,199 and $61,477, respectively, to the Company
for working capital purposes. These advances, totaling $78,676, are reflected as
due to related party on the accompanying December 31, 2010 and 2009 balance
sheets, are non-interest bearing and are payable on demand.

     On August 23, 2010, the Company issued 10,000,000 restricted shares of its
common stock to its chief executive officer, Vincent Beatty, for services
rendered. The shares were valued at $0.001 per share, a nominal value as there
was no evidence of fair value, or $10,000 and expensed immediately as
compensation.

     During the year ended December 31, 2010, the Company received proceeds
totaling $36,686 from the Company's current chief executive officer for general
and administrative expenses and repaid $5,000 of the amount during the same
period. The net amount of $31,686 is reflected as due to related party-officer
on the accompanying December 31, 2010 balance sheet.

NOTE 3 - NOTES AND ADVANCES PAYABLE

     As of December 31, 2010, the Company had two Notes Payable with unrelated
parties. On October 20, 2010, two individuals each loaned the Company $5,000 in
exchange for Promissory Notes for the amounts loaned. The notes, with a term of
one year, are due on October 19, 2011 and in lieu of interest, restricted shares
of the Company's common stock will be issued to the note holders. Upon maturity,
the principal amount loaned of $5,000 is due to each note holder and an
aggregate amount of 30,000 restricted common stock shares will be issued to the
note holders, pursuant to the terms of the notes. The value of the shares to be
issued was not material.

     In September 2010, an individual advanced $10,000 to the Company. The
advance is non-interest bearing and due on demand. This amount is reflected as
advances payable on the accompanying December 31, 2010 balance sheet.

                                      F-11
<PAGE>
                              DATAMILL MEDIA CORP.
               (f/k/a SMITTEN PRESS: LOCAL LORE AND LEGENDS, INC.)
                          (A DEVELOPMENT STAGE COMPANY)
                          NOTES TO FINANCIAL STATEMENTS
                           DECEMBER 31, 2010 and 2009


NOTE 4 - STOCKHOLDERS' DEFICIT

     In June 2003, the Company issued 102,500 shares to R. L. Smitten who was
considered a promoter for perpetual exclusive rights to market local lore and
legend magazines. There was no net accounting effect of this transaction as the
original cost basis to the promoter was zero.

     During 2004, compensation in the amount of $100,000 was recorded to
additional paid-in capital for services provided by the officer.

     During 2004, legal expenses in the amount of $2,500 were recorded to
additional paid-in capital for legal services provided.

     During 2005, legal expenses in the amount of $7,500 were recorded to
additional paid-in capital for legal services provided.

     During 2006, legal expenses in the amount of $7,500 were recorded to
additional paid-in capital for legal services provided.

     During 2007, legal expenses in the amount of $5,000 were recorded to
additional paid-in capital for legal services provided.

     On May 8, 2007, the Company filed Articles of Domestication and Articles of
Incorporation with the State of Nevada. The Company became a Nevada corporation
and had 50,000,000 shares of $0.001 par value common stock authorized prior to
the 2010 increase to 150,000,000 authorized common shares discussed in Note 1(A)
and elimination of the authorized preferred shares. The effect of the
re-domestication was to reclassify $80,270 to additional paid-in capital from
common stock for the change in par value. All share and per share amounts have
been retroactively reflected for the change.

     On August 30, 2007, in connection with the sale of the Company's common
stock in a private transaction (See Note 1), accounts payable amounting to
$73,381 was repaid and the former officer's estate retained the remaining cash
balance of $2,311. Accordingly, the Company reduced accounts payable by $73,381
and reduced cash by $2,311 and reflected a contributed capital of $71,070 by
increasing paid-in capital on the accompanying balance sheet.

     On August 30, 2007, in connection with the sale of the Company's common
stock in a private transaction (See Note 1), amounts due to former officers of
the company of $52,149 and accrued compensation - officers of $322,500 was
settled. Accordingly, the Company reflected a contributed capital of $374,649 by
increasing paid-in capital on the accompanying balance sheet.

     On September 30, 2007, the Company issued 100,000 shares of its common
stock to its chief executive officer for services rendered. The shares were
valued and expensed at $392,927 or $0.039 per share which was a contemporaneous
sale price in a private transaction where a former officer's estate sold a
portion of his common shares of the Company to the new officer (see Note 1).

     During 2008, compensation in the amount of $15,000 was recorded as
additional paid-in capital for services provided by an officer of the Company.

     In April 2008, the Company issued 2,500 shares of common stock for
services. The value of the shares issued was not material.

     On August 23, 2010, the Company issued 10,000,000 restricted shares of its
common stock to its chief executive officer, Vincent Beatty, for services
rendered. The shares were valued at $0.001 per share, a nominal amount since
there was no other evidence of fair value of the shares, or $10,000 and expensed
immediately as compensation.

                                      F-12
<PAGE>
                              DATAMILL MEDIA CORP.
               (f/k/a SMITTEN PRESS: LOCAL LORE AND LEGENDS, INC.)
                          (A DEVELOPMENT STAGE COMPANY)
                          NOTES TO FINANCIAL STATEMENTS
                           DECEMBER 31, 2010 and 2009


NOTE 5 - INCOME TAXES

     There was no income tax expense for the years ended December 31, 2010 and
2009 due to the Company's net losses. The Company has established a 100%
valuation allowance against any deferred tax assets which primarily relate to
the Company's net operating loss carry-forwards.

     The Company's tax expense differs from the "expected" tax expense for
Federal income tax purposes for the years ended December 31, 2010 and 2009,
(computed by applying an estimated Corporate tax rate of 40% to loss before
taxes), as follows:

                                                     Years Ended December 31,
                                                    --------------------------
                                                      2010              2009
                                                    --------          --------
Computed "expected" tax benefit                     $(27,099)         $   (215)
Contributed services                                      --                --
Change in deferred tax asset valuation allowance      27,099               215
                                                    --------          --------
                                                    $     --          $     --
                                                    ========          ========

The effects of temporary differences that gave rise to significant portions of
deferred tax assets and liabilities at December 31, 2010 and 2009 are as
follows:

                                                     Years Ended December 31,
                                                  -----------------------------
                                                     2010                2009
                                                  ---------           ---------
Deferred tax assets:
  Operating loss carry-forward                    $ 440,925           $ 413,826
  Total gross deferred tax assets                   440,925             413,826
Less valuation allowance                           (440,925)           (413,826)
                                                  ---------           ---------
Net deferred tax assets                           $      --           $      --
                                                  =========           =========

     The valuation allowance at December 31, 2010 and 2009 was $440,925 and
$413,826, respectively. The valuation allowance increased by $27,099 during the
year ended December 31, 2010. The Company has net operating losses of
approximately $1,240,000 at December 31, 2010 available to offset future net
income through 2030.

     The utilization of the net operating loss carry-forwards is dependent upon
the ability of the Company to generate sufficient taxable income during the
carry-forward period. The Company has had a change of ownership and change in
business as defined by the Internal Revenue Code Section 382. As a result, a
substantial annual limitation may be imposed upon the future utilization of its
net operating loss carry-forwards.

     Based on its evaluation, as described in Note 1, the Company has concluded
that there are no significant uncertain tax positions requiring recognition in
its financial statements. The Company's evaluation was performed for the tax
years ended December 31, 2004 through December 31, 2010 for both U.S. Federal
Income Tax and for the State of Florida Corporate Income Tax, the years which
remain subject to examination by the respective tax jurisdictions as of December
31, 2010.

                                      F-13
<PAGE>
                              DATAMILL MEDIA CORP.
               (f/k/a SMITTEN PRESS: LOCAL LORE AND LEGENDS, INC.)
                          (A DEVELOPMENT STAGE COMPANY)
                          NOTES TO FINANCIAL STATEMENTS
                           DECEMBER 31, 2010 and 2009


NOTE 6 - GOING CONCERN

     As reflected in the accompanying financial statements, the Company had a
net loss and net cash used in operations of $67,747 and $51,316, respectively,
for the year ended December 31, 2010 and a deficit accumulated during
development stage of $1,137,293, a working capital deficit of $151,147 and
stockholders' deficit of $151,147 at December 31, 2010 and is a development
stage company with no revenues. The ability of the Company to continue as a
going concern is dependent on the Company's ability to further implement its
business plan, raise capital, and generate revenues. We are a management
consulting firm that plans to educate and assist small businesses to improve
their management, corporate governance, regulatory compliance and other business
processes, with a focus on capital market participation. We intend to generate
revenues, with our two or possibly three employees, by providing consulting and
educational services to primarily private companies seeking to become publicly
traded companies. Management believes that the actions presently being taken
provide the opportunity for the Company to continue as a going concern. The
financial statements do not include any adjustments that might be necessary if
the Company is unable to continue as a going concern.

NOTE 7 - CONCENTRATIONS

     As discussed in Note 1, through the change in ownership of the Company,
from August 2007 through 2008, the Company was funded solely by funds totaling
$78,676, advanced through a commonly controlled affiliate, Simply Fit Holdings
Group, Inc. The amount owed as of December 31, 2010 and 2009 was $78,676.

NOTE 8 - COMMITMENTS AND CONTINGENCIES

     The Company was named as a defendant with others in a lawsuit filed June
24, 2008 in the Florida Southern District Court, Case No. 0:2008cv60953. The
plaintiff, a New York individual, alleges a RICO count against all of the
defendants. On September 14, 2009 a settlement agreement was reached with the
plaintiff on behalf of the Company where all claims were settled. There was no
accounting effect on the Company as a result of the settlement.

NOTE 9 - LEGAL MATTERS

     On December 22, 2010, the Company received a Demand Letter from an
individual for payment in the amount of $78,676, which is a liability disclosed
in the financial statements, but payable to another entity. The Company believed
the claim by the individual was without merit and the Company was informed by
counsel for the individual that he intends to commence litigation against the
Company with respect to his claim.

     During February 2011, the Company and the individual have discussed the
claim and the parties have decided not to litigate the claim, but to agree on
terms to satisfy the claim within the next six months.

                                      F-14
<PAGE>
                              DATAMILL MEDIA CORP.
               (f/k/a SMITTEN PRESS: LOCAL LORE AND LEGENDS, INC.)
                          (A DEVELOPMENT STAGE COMPANY)
                          NOTES TO FINANCIAL STATEMENTS
                           DECEMBER 31, 2010 and 2009


NOTE 10 - SUBSEQUENT EVENTS

     The Company has performed an evaluation of subsequent events in accordance
with ASC Topic 855. Other than the events noted below, the Company is not aware
of any subsequent events which would require recognition or disclosure in the
financial statements.

     On January 5, 2011, an individual loaned the Company $25,000 in exchange
for a Promissory Note bearing interest at 5%. The note, with a term of six
months, is due on July 4, 2011 and in lieu of the interest payment, restricted
shares of the Company's common stock will be issued to the note holder. Upon
maturity, the principal amount loaned of $25,000 is due to the note holder and
an aggregate amount of 75,000 restricted common stock shares will be issued to
the note holder, pursuant to the terms of the note. In addition, Vincent Beatty,
the CEO of the Company, has personally guaranteed the obligations and payment of
the note.

     During February 2011, both the Company and an individual claiming that the
Company owed him $78,676, have decided not to litigate the claim, but to agree
on terms to satisfy the claim within the next six months.

     During March 2011, the Company paid in full notes payable to two
individuals totaling $10,000. An aggregate of 30,000 shares of common stock, per
the agreements, will be issued to these individuals on the anniversary date of
these notes, October 2011.

     During March 2011, an officer loaned $40,000 to the Company for operating
funds to pay on-going expenses, including the re-payment of certain notes
payable and advances.

                                      F-15