SECURITIES AND EXCHANGE COMMISSION

Washington, D.C.  20549

 

FORM 6 -K

 

REPORT OF FOREIGNPRIVATE ISSUER

PURSUANT TO RULE13a-16 or 15d-16 OF

THE SECURITIESEXCHANGE ACT OF  1934

 

Report on Form6-K dated May 6, 2004

(Commission FileNo. 1-15024)

 

 

 

PHILIPPINE LONGDISTANCE TELEPHONE COMPANY

(Name ofRegistrant)

 

Ramon CojuangcoBuilding
Makati Avenue, MakatiCity

Philippines0721

(Address ofPrincipal Executive Officers)

 

 

            Indicate by check markwhether the registrant files or will file annual reports under cover of Form20-F or Form 40-F:

 

Form 20-F:  y                        Form 40-F:  o

 

            Indicate by check mark if theregistrant is submitting the Form 6-K in paper as permitted by Regulation S-TRule 101 (b) (1):

 

Yes:  o                                    No:  y

 

            Indicate by check mark if theregistrant is submitting the Form 6-K in paper as permitted by Regulation byRegulation S-T Rule 101 (b) (7):

 

Yes:  o                                    No:  y

            Indicate by check markwhether the registrant by furnishing the information contained in this form isalso thereby furnishing the information to the Commission pursuant to Rule12g3-2(b) under the Securities Exchange Act of 1934:

 

Yes:  o                                    No:  y

 

 

 

 

 

 

 

 

 

 

 

Enclosure:

 

 

 

A copy ofthe press release that is being issued today by Philippine Long Distance TelephoneCompany, entitled “PLDT wins SuperBrands 2004 Award”.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

6 May 2004

SECURITY CODE:  CM-040
 

 

The Philippine Stock Exchange

Disclosure Department

4th Floor PSE Centre

Exchange Road, Ortigas Center

Pasig City

 

Attention:         Mr. Jose G. Cervantes

Senior VicePresident 

 

Ladiesand Gentlemen:

 

Enclosed is a copy of a Current Reportunder Section 17 of the Securities Regulation Code (“SRC”) with a copy of thepress release entitled “PLDT wins SuperBrands 2004 Award”.

 

Thisshall also serve as the disclosure letter for the purpose of complying with PSERevised Disclosure Rules.

 

Respectfully yours,

 

 

FLORENTINO D. MABASA, JR.

Asst. Corporate Secretary

 

FDM:csm

 

 

 

 

 

 

 

 

 

 

 

6 May 2004
 

 

 

SECURITIES & EXCHANGE COMMISSION

Corporate Finance Department 

SEC Building, EDSA

Mandaluyong City

 

Attention:         Director  Justina F. Callangan

                        Corporate Finance Department

 

Gentlemen:

 

Re       :           Philippine LongDistance Telephone Company

                        SEC Registration No. PW-55

 

In accordance with Section 17.1 (b) of the SecuritiesRegulation Code, we submit herewith five (5) copies of a Current Report with acopy of the press release entitled “PLDT wins SuperBrands 2004 Award”.

 

Respectfully yours,

 

 

FLORENTINO D. MABASA, JR.

Asst. Corporate Secretary

 

FDM:csm

 

 

 

 

 

 

 

COVER SHEET

 

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S.E.C. Registration No.

 

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(Company’s Full Name)

 

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(Business Address: No. StreetCity/Town/Province)

 

ATTY. MA. LOURDES C. RAUSA-CHAN

 

814-3552

**ContactPerson                                                            CompanyTelephone Number**

 

 

1

 

2

 

 

3

 

1

 

CURRENT REPORT UNDER THE

SECURITIES REGULATION CODE

 

 

0

 

6

Every 2nd

Tuesday

 

 

Month    Day                                      FORMTYPE                                  Month    Day    FiscalYear                                                                                                                             AnnualMeeting

 

C

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D

 

N/A

Dept. Requiring thisDoc.Amended Articles 

                                                                                                                             Number/Section

 

Total Amount of Borrowings

2,205,655

As of April 9, 2004

 

N/A

 

 

N/A

Total No.of Stockholders                                     Domestic            Foreign

-----------------------------------------------------------------------------------------------------------------------------------

To be accomplished by SEC Personnelconcerned
 

 

 

 

 

 

 

 

 

 

 

           File Number                                        ____________________________________

LCU

 

 

 

 

 

 

 

 

 

 

           Document I.D.                                                ____________________________________

                                                                                                      Cashier

 

STAMPS
 

 

Remarks: Please use black ink for scanning purposes.

 

 

 

 

 

                                              SECURITIESAND EXCHANGE COMMISSION

 

 

 

 

                                                 CURRENTREPORT UNDER SECTION 17

                                        OFTHE SECURITIES REGULATION CODE (“SRC”)

 

 

 

 

1.                 6 May 2004

(Date of earliest event reported)

 

2.                 SEC Identification Number  PW-55

 

3.                 BIR Tax Identification No. 000-488-793

 

4.                 PHILIPPINELONG DISTANCE TELEPHONE COMPANY                                        

            Exact name of registrant as specified in itscharter

 

5.         PHILIPPINES                  6. _____________ (SEC Use Only)  

Province, country or other jurisdiction                        IndustryClassification Code

            ofIncorporation

 

7.         RamonCojuangco Building, Makati Avenue, Makati City                    1200 

            Addressof principal office                                                                   PostalCode

 

8.         (632)814-3664                                           

            Registrant'stelephone number, including area code
 

9.         NotApplicable                                                               

            Formername or former address, if changed since last report

 

10.       Securitiesregistered pursuant to Sections 8 and 12 of the SRC

 

            Title ofEach Class                             Number of Shares of Common Stock

          Licensed and Amount of Debt Outstanding

 

 

 

 

 

 

 

 

 

 

 

Attached hereto is a copy of the pressrelease entitled “PLDT wins SuperBrands 2004 Award”.

 

 

 

SIGNATURE

 

 

            Pursuant to the requirements of the SecuritiesRegulation Code, the Registrant has duly caused this report to be signed on itsbehalf by the undersigned hereto duly authorized.

 

 

 

 

PHILIPPINE LONG DISTANCE

TELEPHONE COMPANY

 

 

 

FLORENTINO D. MABASA, JR. 

Asst. Corporate Secretary

 

 

 

 

 

Date: 6 May 2004

 

Distribution Copies:    5 copies –Securities & Exchange Commission

                        1copy    - Philippine Stock Exchange

                                    1copy    - Company Secretary

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

PLDT wins SuperBrands2004 Award
*MANILA, Philippines, May 6, 2004* – PhilippineLong Distance Telephone Co. recently bagged the Reader’s Digest SuperBrands2004 Platinum Award for being the most trusted and preferred brand fortelecommunications services in the country.

 

“We are very honored to have this award.It only shows that Filipino consumers believe in our products and services andthat PLDT satisfies customers’ communications needs,” said PLDT President andCEO Napoleon L. Nazareno.

 

The awardees were determined through asurvey conducted by Reader’s Digest across 41 different product categories insix key Asian markets, namely, Hong Kong, Malaysia, Singapore, Taiwan, Thailandand the Philippines.

 

Simon Cholmeley, Reader’s Digest RegionalAdvertising Director, said this survey could be a valuable reference tool forconsumers and marketers throughout Asia.

 

“To become a SuperBrand, the brand should have top of mind awareness,that’s always. But there are other criteria that include quality, value, strongimage, trustworthiness and understanding of customer needs. The Reader’s DigestSuperBrands survey measures all of these criteria. It is the readers whodetermine the SuperBrand,” he said during the recent awarding ceremonies forthe winners in the Philippines.

 

Raul Alvarez, PLDT Center Head for Marketing Services, said this awardwould spur PLDT to continue innovating and providing excellent services.

 

“We’d like to reiterate our commitment to strive harder to givecustomers the best service. Surveys and awards like this serve as a sign thatwe are heading towards the right direction in achieving our goal,” he said.

The survey was conductedvia mailed questionnaires plus telephone survey, handled by Nielsen MediaResearch. A total of 6,000 valid responses were analyzed, 1,000 for eachcountry.

Respondents were asked toname, unprompted, their most preferred brand for each category, then rate thatbrand on a scale of 1 to 5 for five key attributes: quality, value,trustworthiness, strong image and understanding of customer needs. A score wasthen calculated for each mentioned brand to serve as a yardstick foridentifying the SuperBrands. Quantitative and qualitative data were used todetermine the winners.

 

Because PLDT achieved a score three times that of the nearest brand andhad an average quality rating of more than 4 on a scale of 1 to 5, it wasawarded the Platinum Award.

 

 

The PLDT Group also recently obtained sixawards from two leading international finance magazines for its achievements inoverall management, corporate governance, financial administration and investorrelations.

 

PLDT/Smart was chosen as the Best ManagedCompany and the Best in Investor Relations in the Philippines by FinanceAsia inits 2004 Asia’s Best Companies Poll where 424 fund managers, portfoliomanagers, equity investors and research analysts ranked companies in Asia.PLDT/Smart also placed 2nd for Best in Corporate Governance in thecountry.

 

PLDT has also been chosen by investorsworldwide as the best-managed company in the Philippines in a recent survey by Asiamoney,one of Asia’s most influential financial magazines.  Some 201 investors from180 institutions worldwide participated in Asiamoney’s 2003 survey that rankedAsia’s leading listed companies.

 

 

XXX

 

**About PLDT**

PLDT is the leadingtelecommunications provider in the Philippines. Through its three principalbusiness groups – fixed line, wireless and information communicationstechnology – PLDT offers a wide range of telecommunications services across thePhilippines’ most extensive fiber optic backbone and fixed line, cellular andsatellite network.

PLDT is listed on the PhilippineStock Exchange (PSE:TEL) and its American depositary shares are listed on theNew York Stock Exchange (NYSE:PHI) and the Pacific Exchange.  PLDT has one ofthe largest market capitalizations among Philippine listed companies.

Further information can be obtainedby visiting the web at www.pldt.com.ph.

 

Contact person:

 

Menardo G.Jimenez Jr.

First VicePresident, Media and Corporate Communications

Tel. No.8168468

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

SIGNATURES

 

 

 

Pursuantto the requirements of the Securities Exchange Act of 1934, the registrant hadduly caused this report to be signed on its behalf by the undersigned,thereunto duly authorized.

 

 

 

                                PHILIPPINE LONG DISTANCETELEPHONE COMPANY
 

 

 

 

By:  FLORENTINO D. MABASA, JR.

Assistant Corporate Secretary
 

 

 

Date:May 6, 2004