CALVIN KLEIN, INC. CEO OUTLINES STRATEGIC CHANGES TO THE BRAND AND                                      ORGANIZATION      New York, NY – January 10, 2019 – Steve Shiffman, chief executive officer of Calvin Klein, Inc., a wholly  owned subsidiary of PVH Corp. (NYSE: PVH), today unveiled a series of strategic changes to the  company in response to the rapidly evolving fashion and retail landscape.     “CALVIN KLEIN has long been driven by its ability to balance art and commerce in a culturally relevant  way – one that has often defied the status quo. Our industry is witnessing a historic transformation in  consumer behavior which presents a significant growth opportunity as we look to grow the brand to $12  billion in global retail sales over the next few years. Now more than ever, we must double down on  meeting consumer demands by creating culturally relevant products and experiences that engage  communities by pushing fashion and culture forward,” said Shiffman.     The brand’s strategy includes three key initiatives:       The brand is relaunching the CALVIN KLEIN 205W39NYC business under a new name, design     approach and creative direction. The new business will focus on connecting directly to all of the other     CALVIN KLEIN brands and amplifying each category with unique products and aspirational     experiences. The relaunched business will be designed to evolve the traditional luxury fashion model     by connecting with a diverse range of communities, offering an unexpected mix of influences and     moving at an accelerated pace. As a result of Calvin Klein, Inc.’s ongoing assessment of its     omnichannel strategy, the 654 Madison Avenue store will be closing in spring 2019. The company is     evaluating options for future retail locations, and will also be unveiling new consumer experiences     both online and offline.          The Calvin Klein, Inc. leadership team has adopted a digital-first approach and introduced a newly     formed “Consumer Marketing Organization (CMO).” The CMO is evolving to accommodate the rapidly     changing demands of today’s consumers, with highly specialized teams focused on new areas     including Consumer Engagement and Shopper Experience.         The business will be streamlining its North America division to become a more effective organization,     including consolidation of operations for the men’s Calvin Klein Sportswear and Calvin Klein Jeans     business as a means of further strengthening the brand’s positioning. The Calvin Klein retail and     ecommerce teams will be integrated to create an omnichannel approach mirroring how consumers     browse, shop and purchase today.           “These strategic initiatives will enable us to run a more modern, dynamic and effective business, as well  as allow us to reinvest in the brand,” said Shiffman.
 SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF  1995: Forward-looking statements made in this release, including, without limitation, statements relating  to the future plans, strategies, objectives, expectations and intentions of PVH Corp. and its subsidiaries  (collectively, “PVH”) are made pursuant to the safe harbor provisions of the Private Securities Litigation  Reform Act of 1995. Investors are cautioned that such forward-looking statements are inherently subject  to risks and uncertainties, many of which cannot be predicted with accuracy, and some of which might not  be anticipated, including (i) PVH’s plans, strategies, objectives, expectations and intentions are subject to  change at any time at its discretion; and (ii) other risks and uncertainties indicated from time to time in  PVH’s filings with the Securities and Exchange Commission.  The Company does not undertake any obligation to update publicly any forward-looking statement,  whether as a result of the receipt of new information, future events or otherwise.     About Calvin Klein, Inc.:  CALVIN KLEIN is a global lifestyle brand that exemplifies bold, progressive ideals and a seductive, and  often minimal, aesthetic. We seek to thrill and inspire our audience while using provocative imagery and  striking designs to ignite the senses.    Founded in 1968 by Calvin Klein and his business partner Barry Schwartz, we have built our reputation  as a leader in American fashion through our clean aesthetic and innovative designs. Global retail sales of  CALVIN KLEIN brand products exceeded $9 billion in 2017 and were distributed in over 110 countries.  Calvin Klein employs over 10,000 associates globally. We were acquired by PVH Corp. in 2003.                                                                                                                              # # #