<PAGE>
                                                                   EXHIBIT 10.29

[GREENFIELD ONLINE GRAPHIC]                          Greenfield Online, Inc.
                                               21 River Road, Wilton, CT 06897
                                             tel: 203.834.8585 fax: 203.834.8686



                                    Agreement

<TABLE>
<CAPTION>
TITLE                           PROVISION
<S>                             <C>
THE PARTIES

GREENFIELD ONLINE ("GFOL")      Greenfield Online, Inc., a Delaware corporation with its offices at 21 River Road, Wilton, CT
                                06897.

XXXX ("XXXX, You or Your)       A _________________corporation with its principal offices at          .
                                                         The Services

PANEL BASED SERVICES            GFOL has developed one of the
                                world's largest Internet based consumer panels
                                (the "Panel") and will grant XXXX access to the
                                Panel and provide it with the Full Service and
                                Sample Delivery Services as described in the
                                Terms and Conditions attached.

VOLUME COMMITMENTS              XXXX will commit to Greenfield to purchase GFOL Services in a minimum amount of $XXXX during
                                the Initial Term.  To the extent that XXXX fails to purchase $XXXX in Services, exclusive of
                                incentives, ("Qualifying Purchases") in the Initial Term, it shall pay GFOL, on or before
                                XXXX, 200X the difference between $XXXX and the Qualifying Purchases.  For example, if
                                Qualifying Purchases in the Initial Term are $XXXX, XXXX will pay GFOL $XXXX on or before
                                XXXX, 2004. This payment shall be called the Minimum Commitment Payment.  In consideration of
                                XXXX's commitment to $XXXX in minimum Qualifying Revenue during the Term, GFOL will grant
                                XXXX a XXXX% discount off retail pricing and provide annual rebates as outlined below.

REBATE PROGRAM                  XXXX will be provided data collection/sample credits based on the following revenue
                                achievement tiers each year during the Term:

                                Recognized Revenue                             Credit

                                $XXXX                                          $XXXX

                                $XXXX                                          $XXXX

                                $XXXX                                          $XXXX

                                Earned credits may be applied to data collection/sample services.

PAYMENT TERMS                   All invoices are due within thirty (30) days of the invoice date.  All amounts outstanding
                                beyond thirty (30) days of the invoice date will be subject to a finance charge of 1.5% per
                                month.  Two-thirds of the total project cost will be invoiced upon receipt of the study Work
                                Order signed by the client and one-third (subject to increases or decreases as a result of
                                changes in specifications such as study length, incidence, delivery time, and number of
                                respondents) will be invoiced upon completion of the project.

TERM                            The Term of this Agreement shall be one (1) year (the "Initial Term") beginning xx/xx/2
                                00X (the "Effective Date"). This Agreement shall automatically renew (each such term a
                                "Renewal Term") for successive periods of XXXX, unless either party gives the other written
                                notice of its intention not to renew at least XXXX days prior to the expiration of the Initial
                                Term or Renewal Term as the case may be.
</TABLE>


Page 1 of 7

The Terms and Conditions of this document, all attachments, and any future
amendments, Work Orders or addenda are Confidential Information and may not be
disclosed, reproduced, or reprinted by XXXX, without the express prior written
consent of Greenfield Online, Inc.
<PAGE>
[GREENFIELD ONLINE GRAPHIC]                          Greenfield Online, Inc.
                                               21 River Road, Wilton, CT 06897
                                             tel: 203.834.8585 fax: 203.834.8686

OTHER PROVISIONS                This Agreement is subject to the
                                Terms and Conditions and Exhibits attached,
                                which are incorporated by reference.

IN WITNESS WHEREOF, GFOL and XXXX have caused duplicate originals of this
Agreement to be executed on the date(s) set forth below:


XXXX                                             Greenfield Online, Inc.

By ______________________________                By ____________________________



Title:  _________________________                Title:  _______________________



Date:  __________________________                Date:  ________________________




Page 2 of 7

The Terms and Conditions of this document, all attachments, and any future
amendments, Work Orders or addenda are Confidential Information and may not be
disclosed, reproduced, or reprinted by XXXX, without the express prior written
consent of Greenfield Online, Inc.
<PAGE>
[GREENFIELD ONLINE GRAPHIC]                                GFOL, Inc.
                                                21 River Road, Wilton, CT 06897
                                             tel: 203.834.8585 fax: 203.834.8686


                              TERMS AND CONDITIONS

1. Description of Services.

1.1. Panel Based Services

1.1.1. Full Service. GFOL will provide You access to GFOL's Panel and other
sample sources a dedicated team of GFOL Client Services staff. GFOL shall
program Your research surveys and distribute invitations to the appropriate
sample source (e.g., GFOL's online panels and other sample sources or sample
sources supplied by You), gather the quantitative marketing research data and
deliver it to You in untabulated form. GFOL reserves the right to reject any
survey on the grounds that it contains profane, obscene, discriminatory, or
otherwise objectionable material. The Services shall be subject to GFOL's
Privacy Policy as published on its website from time to time. Each individual
survey will be the subject of a written Work Order which shall incorporate the
Terms of this Agreement and which will contain terms regarding sample size,
incidence, delivery time, price, and other deliverables.

1.1.2 Sample Delivery. GFOL will direct appropriate potential survey respondents
(each individually a "Potential Respondent" and together the "Potential
Respondents" or "Sample") to surveys programmed and hosted on Your computer
systems and servers or on the computer systems and servers maintained by others
but under Your control (the "Sample Services"). Potential Respondents shall be
recruited from the Panel and other sample sources GFOL's obligation to direct
Sample to Your surveys is subject to its determination that it has sufficient
appropriate Sample and that it can meet the delivery and other terms established
by You as well as Your compliance with the provisions of Section 1.3. Each
instance where You order the Sample Services will be the subject of a written
Work Order which shall incorporate the Terms of this Agreement.

1.2. Performance Covenants. During the Term of this Agreement, You agree to
maintain the following guidelines and practices during the conduct of any such
survey using the Sample Services.

1.2.1. Approval of Surveys. Prior to the delivery of any Potential Respondents,
GFOL must review and approve each survey. GFOL reserves the right to reject any
survey on the grounds that it is too long or complex, contains profane, obscene,
hateful, discriminatory, or otherwise objectionable material, or otherwise fails
to meet the guidelines, rules, or regulations published by GFOL from time to
time.

1.2.2. Approval of Incentive Program. Prior to the delivery of any Potential
Respondents, GFOL must review and approve the incentive program for each survey.
GFOL reserves the right to reject any survey on the grounds that in its opinion
the incentive offered to Potential Respondents is insufficient to attract
qualified respondents.

1.2.3. Qualification and Return of Respondents. As GFOL directs Potential
Respondents to Your surveys it will mask their email address and attach a unique
Respondent identification number. All surveys performed using the Panel Based
Service must qualify each Potential Respondent within the first five (5)
questions. All Respondents who do not qualify will be immediately routed back to
a URL designated by GFOL. All Respondents who complete one of Your surveys must,
at the conclusion of the survey, be routed back to a URL designated by GFOL.

1.2.4. Approval of Systems - Uptime. You shall disclose the technical and
performance specifications of the software and computer systems (including the
software and computer systems of others used to conduct the surveys) so that
GFOL may determine their capacity and capability. You will maintain uptime of
Your systems at 99.5%at all times when GFOL is directing Potential Respondents
to You, and comply in all respects with the terms and conditions of the Service
Level Agreement attached as Exhibit E. GFOL reserves the right to limit the
number of Potential Respondents sent to You based on its assessment of the
capacity of Your software and computer systems. If You experience any downtime
or technical difficulties that result in Your systems not being able to accept
Potential Respondents, collect data, allow Potential Respondents to complete
surveys or in any other way prevent Potential Respondents from taking and
completing surveys (the "Technical Difficulties"), You shall immediately notify
GFOL so it may cease directing Sample to You. In any case where You fail to
notify GFOL of any Technical Difficulty within 15 minutes of its occurrence, You
will be liable (i) in the case of the Panel Based Sample Delivery Service for
the cost of Sample for the entire duration of the Technical Difficulty as if
eighty percent (80%) of the Potential Respondents who visited Your site during
the duration of the Technical Difficulty completed and qualified for the survey
to which they were directed, provided, however, that if the assumed incidence of
Potential Respondents for any survey affected by a Technical Difficulty is
greater than eighty percent (80%), then GFOL will charge You for Sample
delivered at such higher percentage.

1.2.5. Real-Time Reporting. You shall maintain a system of "real-time reporting"
which shall allow GFOL personnel access to Your computer systems via the World
Wide Web (or such other method as the parties may agree) so that they can
determine with respect to each of Your surveys: (i) the number of Potential
Respondents that have been directed to each survey, (ii) the number of Potential
Respondents that have completed each survey, (iii) the number of Potential
Respondents that have taken each survey and whose profile qualifies their
responses as acceptable. Should Your real-time reporting experience any downtime
or technical difficulties while GFOL is delivering Sample to any of Your
surveys, that results in GFOL being unable to access the information required by
this Section 1.3.5, then GFOL shall have the following options: (a) to
discontinue the delivery of Potential

Page 3 of 7

The Terms and Conditions of this document, all attachments, and any future
amendments or addenda are Confidential Information and may not be disclosed,
reproduced, or reprinted by XXXX, without the express prior written consent of
Greenfield Online, Inc..
<PAGE>
[GREENFIELD ONLINE GRAPHIC]                                GFOL, Inc.
                                                21 River Road, Wilton, CT 06897
                                             tel: 203.834.8585 fax: 203.834.8686


Respondents to any or all of Your surveys, or (b) to continue to deliver
Potential Respondents to Your surveys and charge You as if eighty percent (80%)
of the Potential Respondents directed to Your surveys during the duration of the
Technical Difficulty completed and qualified for the survey to which they were
directed, provided, however, that if the assumed incidence of Potential
Respondents for any survey is greater than eighty percent (80%), then GFOL will
charge You for Sample delivered at such higher percentage.

1.2.6. No Collection of Personally Identifiable Data. You will not collect or
attempt to collect any Personally Identifiable Information from any Potential
Respondent directed to Your sites and surveys by GFOL. Personally Identifiable
Information includes any information that would allow You to identify a
Potential Respondent at any time in the future, including, but not limited to,
name, address, and email address. Except as agreed to by GFOL in connection with
the delivery of incentive payments to respondents and with respect to "session
cookies," You will not append cookies or other electronic tags to the browsers
of any Potential Respondent. You shall abide by all CASRO guidelines for online
marketing research.

1.2.7. No Recruitment. You shall take no action to recruit any Potential
Respondent into any panel, community, or group of individuals, online or
offline, or take any action that would allow You to contact, or allow any other
party to contact, any Potential Respondent at any time in the future.

1.2.8. Generic Survey Template. Prior to GFOL directing any Potential
Respondents to Your surveys, You must (i) remove any and all of Your Business
Marks and any reference to You or Your parents or subsidiaries from the online
survey template to be viewed by Potential Respondents, such survey templates to
be pre-approved by GFOL in its sole and absolute discretion, and (ii) remove any
similar references from the URLs of all of Your surveys.

1.2.9. Help Requests. All help requests initiated by Potential Respondents must
be directed to help@greenfieldonline.com. GFOL will give You prompt notice of
the help requests along with the nature of the service issues. You will
designate a help resource to work with Greenfield Help to address the service
issues raised by these help requests. You will work diligently to address all
help requests, and GFOL reserves the right to stop delivering Potential
Respondents to any and/or all of Your surveys until the issues which had given
rise to the help requests have been resolved to GFOL's satisfaction.

1.2.10. Privacy Policy and COPPA. During the Term of this Agreement, You shall
develop and maintain a privacy policy and comply with its terms and the
provisions of the Children's Online Privacy Protection Act and all other
applicable privacy laws, rules, and regulations.

1.3. Incentives: GFOL charges incentives in connection with each study conducted
by its clients. Incentives are designed to promote survey participation across
all studies it conducts. GFOLGFOL applies incentive payments at its discretion
to promote survey participation and to ensure the completion of all pending
studies.

2. Ownership of Sample Sources/Methodologies: You agree that the Panel and the
identities and demographic information of the panelists, the Services, software,
technology, and research methodologies (other than those supplied by You or Your
clients) used by GFOLGFOL to render the Services are and shall be solely owned
by GFOLGFOL and constitutes its confidential, proprietary and trade secret
information. You agree that You shall not acquire any interest in and to the
Services or the sample sources, software, technology, or such methodologies as a
result of this Agreement.

3. Rebate:

3.1.1. Rebates are determined on Qualifying Revenue achieved by XXXX in each
year of the Term. Qualifying Revenue shall include all Services purchased by
XXXX and performed and delivered by GFOL within the Term Year, and shall not
include pass-through expenses such as respondent incentives and data processing
costs.

4. Trademark Usage: Should the parties agree to use each other's Business Marks,
they will enter into an addendum to this Agreement. You agree that you will not
use the Business Marks of the Microsoft Corporation, MSN, or their affiliated
companies without their express written consent, which consent must be obtained
through GFOL.

5. Payment Terms/Stopped Work: All invoices are due within thirty (30) days of
the invoice date. All amounts outstanding beyond thirty (30) days of the invoice
date will be subject to a finance charge of 1.5% per month. Two-thirds of the
total project cost will be invoiced upon receipt of the study Work Order signed
by You and one-third (subject to increases as a result of changes in
specifications such as study length, incidence, delivery time, and number of
respondents) will be invoiced upon completion of the project. .

5.1.     Stopped Work:

5.1.1. Full Service . Unless otherwise agreed to in the addendum for a specific
study, should any study be cancelled or postponed, You agree to compensate GFOL
for: (i) two-thirds of the contract price for all Services where GFOL has
programmed the survey and placed it into the field, or the reasonable value of
all work performed by GFOL through the effective date of such cancellation,
whichever is greater, or (ii) where GFOL has not programmed the survey and
placed it into the field, the reasonable value of all work performed by GFOL
through the effective date of cancellation.

5.1.2. Sample Services. Unless otherwise agreed to in the addendum for a
specific study, should You desire to cancel or postpone any Sample Services, You
shall compensate GFOL for (i) in the case of Sample Services cancelled or
postponed within five (5) days of their scheduled start date, an amount equal to
twenty percent (20%) of the contract price, or (ii) for Sample Services already
underway, the cost of all qualified Respondents


Page 4 of 7

The Terms and Conditions of this document, all attachments, and any future
amendments or addenda are Confidential Information and may not be disclosed,
reproduced, or reprinted by XXXX, without the express prior written consent of
Greenfield Online, Inc..
<PAGE>
[GREENFIELD ONLINE GRAPHIC]                                GFOL, Inc.
                                                21 River Road, Wilton, CT 06897
                                             tel: 203.834.8585 fax: 203.834.8686


delivered by GFOL to a point in time one (1) hour after receipt of a written or
emailed notice of cancellation, provided that notice of cancellation is
delivered by You Monday through Friday (excluding federal and Connecticut
statutory holidays), during normal business hours. If notice of cancellation is
not delivered during normal business hours, the notice shall be deemed to have
been delivered as of the beginning of the next succeeding business day.

6.       Term of Contract and Termination:

6.1.     Term.  The Term of this Agreement is set forth on the cover pages.

6.2. Termination for Breach. This Agreement may be terminated for a material
breach upon thirty (30) days written notice from the non-breaching party if the
breach is not cured during such notice period.

6.3. Effect of Termination. Upon a termination as provided in Sections 6.2 by
GFOL as a result of Your Breach or by You without cause, all rights and duties
of the parties toward each other shall cease except those intended to survive
such termination (including, but not limited to, Sections 2, 4 & 7-14), provided
that You shall be obliged to pay, within thirty (30) days of the effective date
of termination, (i) all amounts owing to GFOL for unpaid and cancelled Services,
(ii) all Reconciliation Payments, and (iii) a final Reconciliation Payment equal
to the result of subtracting all payments made by You through the effective date
of termination from the Guaranteed Purchases.

6.4. Notices. All notices required or permitted under this Agreement shall be in
writing, reference this Agreement and be deemed given one (1) day after deposit
with a commercial overnight carrier for overnight delivery, with written
verification of receipt. All communications will be sent to the following
addresses:

Greenfield Online                XXXX
Dean A. Wiltse, CEO
Greenfield Online, Inc.
21 River Road
Wilton, CT 06897
203-846-5700
dwiltse@greenfield.com

With a Copy to:                  With a Copy to:
Jonathan A. Flatow
Greenfield Online, Inc.
21 River Road
Wilton, CT 06897
T 203-846-5721
F 203-846-5749
jflatow@greenfield.com

7. Confidentiality:

7.1. The parties shall enter into a separate Mutual Non-Disclosure Agreement to
govern their disclosure to each other of Confidential Information.

8. NO GUARANTEES. There are no guarantees whatsoever made by either party as to
the results of Your efforts in connection with marketing the services of each
other or in connection with the services each will provide. There are no
warranties, promises, or statements made by either party except as specifically
stated herein, or in separate addenda as described in Section 1, with respect to
any matter. Neither party has made any affirmation of fact or promise relating
to the services or duties that have become any basis of this Agreement other
than as stated herein, and the parties acknowledge that they have relied on no
warranties, promises, or statements other than those expressly set forth in this
Agreement. The parties acknowledge that any estimates, projections, or forecasts
provided to it by or on behalf of the other party are only estimates and are not
representations that such estimates will be realized.

9. WARRANTY DISCLAIMER. EXCEPT AS EXPRESSLY SET FORTH IN THIS AGREEMENT, OR IN A
SEPARATE WORK ORDER, THE PARTIES MAKE NO WARRANTIES HEREUNDER AND EXPRESSLY
DISCLAIM ALL OTHER WARRANTIES, EXPRESS OR IMPLIED, INCLUDING, WITHOUT
LIMITATION, WARRANTIES OF NON-INFRINGEMENT, MERCHANTABILITY, AND FITNESS FOR A
PARTICULAR PURPOSE.

10. INDEMNIFICATION.

10.1. By GFOL. With respect to claims or actions against one or both parties by
third parties insofar as such claim, demand, or action is attributable to the
acts or omissions of GFOL or a breach by GFOL of a representation and/or
warranty made in this Agreement, and subject to the provisions of Section 12,
GFOL shall (i) indemnify You against any liability, cost, loss, or expense of
any kind; and (ii) hold You harmless and save You from any liability, cost,
loss, or expense of any kind. You shall have the right to select and control
legal counsel for the defense of any such claim, demand, or action and for any
negotiations relating to any such claim, demand, or action; however, GFOL must
approve any settlement of any such claim, demand, or action to the extent that
such settlement imposes any restrictions on or requires GFOL to contribute
financially to such settlement.

10.2. By You. With respect to claims or actions against one or both parties by
third parties insofar as such claim, demand, or action is attributable to the
acts or omissions of You or a breach by You of a representation and/or warranty
made in this Agreement, You shall (i) indemnify GFOL against any liability,
cost, loss, or expense of any kind; and (ii) hold harmless GFOL and save it from
any liability, cost, loss, or expense of any kind. GFOL shall have the right to
select and control legal counsel for the defense of any such claim, demand, or
action and for any negotiations relating to any such claim, demand, or action;
however, You must approve any settlement of any such claim, demand, or action to
the extent that such settlement imposes any restrictions on or requires You to
contribute financially to such settlement.

11. Injunctive Relief. You agree that the breach of Your obligations under
Section 4 will cause irreparable harm to

Page 5 of 7

The Terms and Conditions of this document, all attachments, and any future
amendments or addenda are Confidential Information and may not be disclosed,
reproduced, or reprinted by XXXX, without the express prior written consent of
Greenfield Online, Inc..
<PAGE>
[GREENFIELD ONLINE GRAPHIC]                                GFOL, Inc.
                                                21 River Road, Wilton, CT 06897
                                             tel: 203.834.8585 fax: 203.834.8686


GFOL. Each party agrees that money damages would not be a sufficient remedy for
a breach of these Sections of the Agreement and that in addition to any other
remedies available at law, GFOL shall be entitled to specific performance and
injunctive or other equitable relief, without the necessity for the positing of
any bond or security, as a remedy for any such breach.

12. Limitation of Liability: Research data collected by GFOL will be obtained
and produced in accordance with generally accepted standards of the research
industry. GFOL shall not be liable to the client for lost profits or revenues or
other economic loss, including consequential, special, or other similar damages,
arising from or related to the use by the client of the data provided by GFOL to
the client. Other than as expressly stated, GFOL disclaims any other warranties,
express, implied, or otherwise, regarding the accuracy, completeness, or
performance or fitness of merchantability of the data or deliverables. Liability
of GFOL for any claim made by the client shall be limited to $10,000 or the
amount of the fees paid to GFOL, whichever is less. No action arising out of
this agreement (other than an action by GFOL for the recovery of fees owed by
the client to GFOL) may be brought more than one year after the cause of action
first arose.

13. Audit Rights; Payment for Audit; Confidentiality.

13.1. Audit Rights. GFOL will have the right, during normal business hours and
at a time mutually agreeable by the parties at , to have an independent audit
firm selected by GFOL and reasonably acceptable to XXXX inspect XXXX's
facilities and audit XXXX's records relating to XXXX's activities pursuant to
this Agreement in order to verify that XXXX has paid to GFOL the correct amounts
owed under this Agreement and otherwise complied with the terms of this
Agreement. Such audits will be conducted no more than once in any period of
consecutive months, provided however, if the first audit conducted during such
term reveals a discrepancy in payments in GFOL's favor by more than 5% then the
number of audits shall be unlimited.

13.2. Payment for Independent Audit. The audit will be conducted at GFOL's
expense, unless the audit reveals that XXXX has underpaid the amounts owed to
GFOL by five percent (5%) or more during any three (3) consecutive month period,
or reveals a violation which leads to a penalty under Section 13.3, in which
case XXXX will reimburse GFOL for all reasonable costs and expenses incurred by
GFOL in connection with such audit. XXXX will promptly pay to GFOL any amounts
shown by any such audit to be owing plus interest.

13.3. Audit Confidentiality. Any confidential or proprietary information of XXXX
disclosed to GFOL or the independent accounting firm in the course of the audit
will be subject to a confidentiality agreement reasonably acceptable to GFOL to
be signed by such independent accounting firm. GFOL shall have no right to audit
any payment that was due and payable 18 months prior to any audit request.

14. Prevailing Party. If any legal action or other proceeding is brought in
order to enforce the Terms of this Agreement or collect monies due, the
prevailing party shall be entitled to recover its reasonable attorneys' fees and
other costs incurred in bringing such action or proceeding, in addition to any
other relief to which such party may be entitled.

15. Assignment and Transfer. The parties shall not assign or transfer this
Agreement without the express prior written consent of the other, which consent
shall not be unreasonably withheld, provided that GFOL may assign this Agreement
to any successor corporation by merger, acquisition, or otherwise.

16. Governing Law Choice of Venue. This Agreement shall be governed by and
interpreted in accordance with the laws of the State of Connecticut without
reference to its principles of conflicts of law. All actions arising out of this
Agreement shall be brought in federal or state courts within the District of
Connecticut.

17.      Disclosure.

17.1. Definition. "Confidential Information" means all information disclosed by
a Disclosing Party, whether of a technical, business or any other nature
(including, by way of example and not limitation, trade secrets, inventions,
know-how and information relating to technology, customers, business plans,
promotional and marketing activities, finances and other business affairs), that
has been or is disclosed, whether verbally, electronically, visually or in a
written or other tangible form, which is either identified as confidential or
proprietary or should be reasonably understood to be confidential or proprietary
in nature. For the purposes of this Agreement, Confidential Information shall
also include (a) the fact that discussions or negotiations are taking place
between the Parties (b) any of the terms, conditions or other facts with respect
to any such discussions or negotiations, including the status thereof or the
cessation of discussions or negotiations between the Parties, and (c) the fact
that this Agreement exists or that Confidential Information has been or may be
made available to the Parties.

17.2. Confidentiality. A Receiving Party shall not disclose Confidential
Information in any manner to any third party, except its employees, directors,
officers, and financial and legal advisors (i) whose duties justify access to
such Confidential Information, (ii) who have a need to know such Confidential
Information, and (iii) who are bound by a non-disclosure agreement or
confidentiality obligations consistent with this Agreement. A Receiving Party
shall not use, in whole or in part, Confidential Information without the prior
written consent of the Disclosing Party except for the Purpose of this Agreement
as set forth above. A Receiving Party shall inform its employees of the
limitations on disclosure and use imposed by this Agreement. In the case of any
other third party (including consultants), disclosure is permitted only after
such third party has executed a nondisclosure or confidentiality agreement with
respect to the Confidential Information no less stringent than this

Page 6 of 7

The Terms and Conditions of this document, all attachments, and any future
amendments or addenda are Confidential Information and may not be disclosed,
reproduced, or reprinted by XXXX, without the express prior written consent of
Greenfield Online, Inc..
<PAGE>
[GREENFIELD ONLINE GRAPHIC]                                GFOL, Inc.
                                                21 River Road, Wilton, CT 06897
                                             tel: 203.834.8585 fax: 203.834.8686

Agreement. A Receiving Party shall notify the Disclosing Party immediately in
the event the Receiving Party learns of any unauthorized possession, use or
knowledge of the Confidential Information or materials containing Confidential
Information and will cooperate with the Disclosing Party in any proceeding
against any third persons necessary to protect the Disclosing Party's rights
with respect to the Confidential Information.

17.3. Exceptions: The obligations set forth in Section 15 of this Agreement
shall not apply to information that is:

17.3.1. already known to or otherwise in the possession of the Receiving Party
at the time of receipt from the Disclosing Party and that was not so known or
received in violation of any confidentiality obligation; or

17.3.2. publicly available or otherwise in the public domain prior to disclosure
by the Receiving Party; or

17.3.3. rightfully obtained by Receiving Party from any third party who did not
acquire or disclose such information by a wrongful or tortious act; or

17.3.4. developed by the Receiving Party independent of any disclosure
hereunder, as evidenced by written records; or

17.3.5. required to be disclosed by a court, administrative body of competent
jurisdiction, government agency or by operation of law.

17.4. No Liability. Notwithstanding the foregoing, the Receiving Party shall not
be liable for the disclosure or use of Confidential Information disclosed
pursuant to the order of a court, administrative body of competent jurisdiction,
government agency or by operation of law, provided that Receiving Party shall
notify the Disclosing Party prior to such disclosure and shall cooperate with
the Disclosing Party in the event the Disclosing Party elects to legally
contest, request confidential treatment, or otherwise avoid such disclosure.

17.5. No License: Nothing in this Agreement shall be construed as granting a
Receiving Party whether expressly, by implication, estoppel, or otherwise, any
license, right, title or interest in any Confidential Information received from
the Disclosing Party, or use any patent, trademark, copyright, know-how, or
similar right now or hereafter owned or controlled by the Disclosing Party.

17.6. Return of Confidential Information: All Confidential Information in
tangible form that has been disclosed to or thereafter created, whether by copy
or reproduction, by a Receiving Party shall be and remain the property of the
Disclosing Party. All such Confidential Information and any and all copies and
reproductions thereof shall, within fifteen (15) days of written request by the
Disclosing Party, be either promptly returned to the Disclosing Party or
destroyed at the Disclosing Party's written direction. In the event of such
requested destruction, the Receiving Party shall provide to the Disclosing Party
written certification of compliance therewith within fifteen (15) days of such
written request.

18. Counterparts: This Agreement may be signed in any number of counterparts,
each of which shall be deemed an original, with the same effect as if the
signatures thereto and hereto were upon the same instrument.


Page 7 of 7

The Terms and Conditions of this document, all attachments, and any future
amendments or addenda are Confidential Information and may not be disclosed,
reproduced, or reprinted by XXXX, without the express prior written consent of
Greenfield Online, Inc..
<PAGE>

                                    EXHIBIT E

                             SERVICE LEVEL AGREEMENT

EXECUTIVE OVERVIEW

This agreement details the service availability of the of the website and
systems operated by ______________(XXXX) to which GFOL directs Potential
Respondents recruited by GFOL from the Microsoft Network ("MSN").

SERVICE AVAILABILITY

The parties' objective for the Agreement is to establish a record of service
availability, averaged over an annual basis, of 99.5%, or less than 0.5% failure
rate subject to the exceptions below. The service availability will be measured
over a thirty (30) day period (the "Service Availability"). The purpose of this
metric is to establish a baseline objective that meets the parties'
expectations.

In the event of any material deviation from the Service Availability objective,
as measured over any thirty (30) day period, XXXX shall take the steps described
below under "Technical Support and Problem Escalation" to restore the level of
service for the Co-Branded Pages to a fully operational condition.

In the event that XXXX does not meet the foregoing Service Availability in any
thirty (30) day period, XXXX shall be required, for an adjacent period of sixty
(60) days, to provide a dedicated person to resolve XXXX's failure to meet the
Service Availability. If, during or after such sixty (60) day period has
expired, XXXX again fails to meet the Service Availability requirement in any
rolling thirty (30) day period as set forth above, then for each rolling thirty
(30) day period XXXX fails to meet such requirement (each an "Additional
Failure"), GFOL may invoice XXXX for Twenty Five Thousand Dollars ($25,000.00)
("Service Failure Payment"). Such amount shall be due 30 days from the date XXXX
receives such invoice. In the event there are two or more Additional Failures in
any rolling 12 month period during the Term, GFOL may elect to terminate the
Agreement to which this Attachment is attached. Notwithstanding the foregoing,
in the event that, despite such Additional Failures, the average annual measure
of XXXX's Service Availability meets or exceeds the Service Availability
requirements above, GFOL shall refund any Service Failure Payments paid by XXXX
for the applicable year. The remedies set forth herein for failure to perform
are in addition to any other remedies that GFOL may have under the Agreement.

MEASUREMENT

GFOL will monitor the availability of the services using appropriate measurement
tools. XXXX Services will be monitored at border routers of the GFOL data
centers
<PAGE>
GFOL will use third party industry standard systems, such as Sitescope,
developed by Freshwater Software, to measure and monitor quality of service. MSN
uses Sitescope to measure availability of its own and GFOL sites. GFOL uses
measurements taken at border routers of the GFOL data center for calculating
service levels.

The XXXX Services listed below will be sampled at two (2) minute intervals or
more often as GFOL determines in its sole discretion:

      URL FOR CLIENT'S SURVEY AND REPORTING SITES.(SURVEY SITE)

EXPECTATIONS

Unlike traditional service organizations that provide service level agreements,
Internet services like the XXXX Website are routinely impacted by events that
XXXX may have no control over and which events may negatively impact the Service
Availability. Accordingly, the occurrence of any of the following events shall
constitute an exception to XXXX's obligation to meet the Service Availability
objective specified above:

            1.    An outage of services that is due to the failure or
                  non-performance of any equipment, connections, or services
                  that are not under the direct control or supervision of XXXX;
                  or

            2.    An outage of services caused by a third party, including MSN,
                  not under the direct control or supervision of XXXX; or

            3.    An outage caused by scheduled routine or preventive
                  maintenance unless such maintenance is performed outside of
                  the specified time that has been mutually agreed to by the
                  parties (XXXX shall perform such routine or preventative
                  maintenance during times that will minimize impact to
                  end-users and during times when GFOL is not directing
                  Potential Respondents to the Survey Site. The parties agree
                  that such time is initially designated as Tuesdays from 3 to 6
                  a.m. Eastern Time), or

            4.    An outage of Services that is caused by an event that is
                  beyond the reasonable control of XXXX (e.g., acts of God, acts
                  of any government in its sovereign or contractual capacity;
                  fires; floods; snowstorms; hurricanes, tornadoes, earthquakes;
                  epidemics; quarantine restrictions; wars, riots, rebellions,
                  insurrections or civil unrest; strikes or other work
                  stoppages; hacker attacks such as "Denial of Service").

OPERATING STANDARDS

XXXX Operations will maintain a high degree of operational support. The services
that comprise operational support include monitoring the software that provides
the XXXX Survey Site, managing the computers that run the survey and reporting
software used at the Survey Site, and managing the key infrastructure pieces
such as the networking architecture and internet connectivity that are required
to allow customers to reach and utilize the XXXX Survey Site.
<PAGE>
TECHNICAL SUPPORT AND PROBLEM ESCALATION

This section describes XXXX's process for handling technical support requests.
The process is comprised of three key elements:

            -     Priority level definitions and assignment

            -     Escalation process

            -     Response times

The technical support request processing details listed below provide the
criteria that should be used to define the four priority levels for a technical
support request made by GFOL to XXXX.

XXXX shall cooperate with GFOL in order to facilitate XXXX's provision of the
Survey Site on a continuous basis while GFOL is directing Potential Respondents
to the Survey Site. For example (and by way of illustration and not limitation),
GFOL shall: (1) promptly notify XXXX (as described below) when it believes that
a problem requiring technical support has arisen; (2) reasonably cooperate with
XXXX with respect to troubleshooting and/or resolution of the problem; and (3)
furnish XXXX with such relevant information as XXXX may reasonably require in
order to provide technical support.

PRIORITY LEVEL DEFINITIONS AND ASSIGNMENTS

With GFOL's input, XXXX will assign each technical support request a priority
level based on the criteria listed below.

PRIORITY                          CRITERIA AND EXAMPLES
--------------------------------------------------------------------------------
Immediate
                        CRITERIA:

                        -     One of the following web sites is unavailable:

                        URL FOR SURVEY SITE

                        -     Service malfunction is causing serious disruption
                              to the normal operation capabilities as seen by
                              GFOL MSN users and/or GFOL's Operations Team.

                        EXAMPLES:

                        -     page is unavailable

                        -     Significant functionality on web sites is
                              unavailable due to broken links or otherwise
                              malformed web content.

--------------------------------------------------------------------------------
High                    CRITERIA:

                        -     Obvious and significant flaw in quality of any
<PAGE>
                              XXXX Property or Service apparent to fifty percent
                              (50%) or more of GFOL/MSN users.

                        -     Obvious and significant flaw in quality of
                              Property or Service that produces errors or
                              degrades performance of GFOL Ads Serving Engine

                        EXAMPLES:

                        -     Content feeds are frequently unavailable

                        -     Content feeds are continually errant

                        -     Partner URL is incorrectly coded for serving
                              GFOL-served Ads and results in scripting errors
                              that degrade the performance/availability of Ads
                              Servers.

                        -     Certain security related issues.
--------------------------------------------------------------------------------
Normal
                        CRITERIA:

                        -     Problem with any Property or Service that is
                              inconvenient but can be worked around or affects
                              less than twenty-five percent (25%) of GFOL/MSN
                              users.

                        EXAMPLES:

                        -     A particular piece of content is unavailable.
--------------------------------------------------------------------------------
Project
                        CRITERIA:

                        -     System enhancement or improvement requests that
                              can be planned into a normal release cycle. These
                              requests are presented to program management for
                              assessment and prioritization into the release
                              schedule.

                        EXAMPLES:

                        -     Request for a new information service that is not
                              part of a current service.

                        -     Request for a new report type or report format.
--------------------------------------------------------------------------------

If XXXX discovers problems of immediate or high priority; XXXX will notify GFOL
Service Operations Center (SOC) as soon as possible using commercially
reasonable efforts.

XXXX may, upon consultation with MSN, downgrade the priority level of a problem
if XXXX determines, in good faith, that the problem does not meet the priority
level first assigned to it by GFOL.

ESCALATION PROCEDURES

In the event that GFOL discovers a problem, the following process should be used
for problem resolution call escalation.
<PAGE>
GFOL shall provide XXXX with a list of authorized personnel (the "Authorized
GFOL Representatives") who are authorized to contact XXXX, which person(s) shall
have the technical capability and authority to make appropriate decisions on
behalf of MSN. GFOL shall be responsible for providing XXXX with updated
information (as necessary) regarding such authorized personnel. XXXX shall have
no obligation to take any action based upon a report from any person purporting
to represent GFOL unless such person is an Authorized GFOL Representative and
can provide sufficient information (i.e., password) to verify his or her
identity.

In order to minimize confusion, maintain security, and streamline the
communications between GFOL and XXXX, when reporting a problem or when following
up on a problem, the GFOL Authorized Representative shall provide XXXX contact
with the following information:

            1.    The XXXX name and particular service(s) that is (are)
                  experiencing a problem;

            2.    The name of the Authorized GFOL Representative who is making
                  the report;

            3.    The prearranged mutually agreed upon password (initially
                  "xxxxxx") for verification;

            4.    An E-mail notification address or alias to facilitate
                  communication;

            5.    All relevant detail information regarding the problem; and

            6.    Other pertinent contact information, which shall include but
                  not be limited to, a telephone number and or a pager number
                  for the Authorized GFOL Representative.

As described in greater detail below under "Response Time Targets," XXXX
representative will: (1) provide the Authorized GFOL Representative with a
problem tracking number; (2) work through the XXXX-established escalation
process to facilitate timely resolution of the problem; and (3) provide the
Authorized GFOL Representative with updated information specific to the problem.

It should be understood that the Authorized GFOL Representative does not have
the authority to instruct XXXX to perform any direct action concerning any
equipment, software or network that constitute the XXXX Service. Similarly, it
should be understood that no XXXX representative has the authority to instruct
GFOL to perform any direct action concerning any equipment, software or network
operated by GFOL or that constitutes the MSN service.

RESPONSE TIME TARGETS

<TABLE>
<CAPTION>
------------------------------------------------------------------------------------------------
PRIORITY              INITIAL RESPONSE              UPDATE INTERVAL         RESOLUTION GOAL
------------------------------------------------------------------------------------------------
<S>                   <C>                           <C>                     <C>
Immediate             60 minutes or less            Every 2 hours           4 hours
------------------------------------------------------------------------------------------------
High                  60 minutes or less            Every 4 hours           8 hours
------------------------------------------------------------------------------------------------
Normal                1 business day or less        Weekly                  1 week or less
------------------------------------------------------------------------------------------------
Project               1 business day or less        Weekly                  Next product release
------------------------------------------------------------------------------------------------
</TABLE>

XXXX will use commercially reasonable efforts to meet the above Response Time
Targets.
<PAGE>
If a Resolution Goal is not met, an advisory will be provided to GFOL's contact
point. In, "Immediate" priority situations where Resolution Goals are not met,
XXXX will provide contact information to extend the escalation path up through
executive management.

INITIAL RESPONSE

Initial response is defined as the first contact provided to GFOL after the
Authorized GFOL Representative has submitted a service request through the
above-mentioned escalation procedure. This response may be in the form of an
email message, phone call, or personal acknowledgement and will normally contain
the service request number for tracking purposes.

UPDATE INTERVAL

The update interval is defined as any communication between XXXX support or
product team and GFOL where the status and plan of action for the service
request is communicated. The purpose of these updates is to keep GFOL informed
of the progress being made to resolve the problem reported through the service
request, to gather additional details for support or troubleshooting purposes,
or to communicate a resolution of the problem to GFOL.

CONTACT NAMES AND PHONE NUMBERS

In order to keep communication lines open between both companies, the following
information is required. GFOL in turn will provide XXXX with our escalation
contact information.

<TABLE>
<CAPTION>
--------------------------------------------------------------------------------
TIER SUPPORT          NAME             EMAIL                  PHONE NUMBERS
--------------------------------------------------------------------------------
<S>                   <C>              <C>                    <C>
Tier 1                                                        Work
                                                              Cell
                                                              Pager
                                                              Home
--------------------------------------------------------------------------------
Tier 2                                                        Work
                                                              Cell
                                                              Pager
                                                              Home
--------------------------------------------------------------------------------
Tier 3                                                        Work
                                                              Cell
                                                              Pager
                                                              Home
--------------------------------------------------------------------------------
</TABLE>