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                                                                   EXHIBIT 10.14

                       EQUITY INTEREST TRANSFER AGREEMENT

This Equity Interest Transfer Agreement ("AGREEMENT") is made and entered into
as of April 5, 2004 by and between:

51NET.COM, INC. ("TRANSFEROR"), a company organized under the laws of the
British Virgin Islands, with its registered office at c/o P.O. Box 957, Offshore
Incorporation Centre, Road Town, Tortola, British Virgin Islands, and its legal
representative as ZHEN Rong Hui;

WUHAN MEI HAO QIAN CHENG ADVERTISING COMPANY LIMITED ("TRANSFEREE"), a company
organized under the laws of the People's Republic of China, with its registered
office at Room 4202 World Trade Building, 344 Jie Fang Avenue, Jianghan
District, Wuhan, and its legal representative as FENG Lei, and a part of equity
interests of the Transferee controlled, indirectly, by Qian Jin Network
Information Technology (Shanghai) Company Limited.

WHEREAS:

1.    Qian Jin Network Information Technology (Shanghai) Company Limited
      ("COMPANY"), a Chinese-Foreign joint venture company organized under the
      laws of the People's Republic of China by the Transferor and Beijing Qian
      Cheng Si Jin Advertising Company Limited ("QIAN CHENG SI JIN"), of which
      the registered capital is US$5,000,000.00, with its registered office at
      Suite 2307 Lucky Mansion, 660 Shangcheng Road, Pudong New District,
      Shanghai, China, with its business license number of Qihehupuzongfuji
      No.314997 (Pudong), with its legal representative of ZHEN Ronghui, and the
      Transferor and Qian Cheng Si Jin owns 99% and 1% equity interests of the
      Company, respectively;

2.    Transferor agrees to transfer to the Transferee, and the Transferee agrees
      to accept 48% equity interests of the Company owned by the Transferor;

3.    Qian Cheng Si Jin has waived its first right of refusal for the aforesaid
      48% equity interests of the Company, and agrees that the Transferee may
      purchase the aforesaid equity interests as set out in the Consent Letter
      provided in Appendix I;

4.    After the Transferee obtains the aforesaid equity interests from the
      Transferor, upon the approval of relevant approval authorities and the
      terms, conditions, and of the transaction comply with the requirements of
      the Transferor, then subject to the laws of the PRC the Transferor has the
      right to redeem the aforesaid equity interests obtained by the Transferee
      in accordance with this Agreement, and the Transferee shall warrant to the
      Transferor that it will transfer the aforesaid equity interests to the
      Transferor by then.

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NOW THERFORE, in accordance with the relevant PRC laws and regulations, through
friendly consultations, and based on a principle of mutual benefits, the parties
hereof agree as follows:

                              ARTICLE I DEFINITION

1.1   Unless otherwise defined above or below, the following terms shall have
      the following meanings:

"SHARE" or "EQUITY INTEREST" means the equity interest which investor holds by
contributing to the registered capital of the company or purchasing or otherwise
lawfully acquiring the capital contribution of the original investor of the
company. The percentage of the equity shares held by a shareholder in the
Company shall be equal to his or her proportionate contribution to the
registered capital of the company;

"REDEMPTION" means, after the Transferor transfers the 48% equity interests of
the Company in accordance with this Agreement, Transferor and/or its designee
redeems the aforesaid equity interests transferred to Transferee in accordance
with this Agreement, upon the approval of the relevant approval authorities and
subject to PRC laws;

"PRC LAWS" means all the laws, regulations and decisions made and promulgated by
any PRC legislature, and all the administrative regulations, rules and measures
and other binding official documents;

"APPROVAL" means any approval, consent, license, permit obtained from and/or
issued by any PRC administrative authority in accordance with the PRC Law,
including but not limited to the approval of the administration for commerce
regarding the establishment of foreign invested enterprises ("FIE") and any
changes thereof;

"REGISTRATION" means any application in accordance with PRC Law for legal
registration with relevant PRC authorities, including but not limited to the
registration with a relevant administration for industry and commerce for the
establishment and change of the FIEs;

"PRC" means the People's Republic of China;

"US DOLLAR" or "US$" or "USD" means the legal currency of the United States;

"RENMINBI" or "RMB" means the legal currency of the People's Republic of China;

"PARTY" means any party of this Agreement and "PARTIES" mean the Transferor and

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the Transferee collectively.

1.2   Unless otherwise defined, references to articles, clauses, and Appendix
      are to the articles, clauses of and appendix to, this Agreement.

1.3   Headings are for ease of reference only and shall not affect the
      interpretation of this Agreement.

                           ARTICLE II SHARE TRANSFER

2.1   Transferor hereof agrees to transfer 48% equity interests of the Company
      and the relevant rights and benefits attached to the Shares to the
      Transferee in accordance with the terms and conditions hereof, and the
      Transferee agrees to accept such Shares. After the completion of the Share
      transfer, the Transferor will hold 51% equity interests of the Company and
      Qian Cheng Si Jin will hold 1% equity interest of the Company.

                ARTICLE III TRANSFER PRICE AND REGISTERED CAPITAL

3.1   Parties hereof agree that, for the 48% equity interests transferred to the
      Transferee, Transferee shall pay Transferor RMB1,000,000.00. After the
      completion of the transfer, the registered capital of the company will
      remain the same.

                        ARTICLE IV COMPLETION AND PAYMENT

4.1   Parties hereof agree that, upon the date when all the conditions as
      provided hereunder are fulfilled, the Transferee will hold the 48% equity
      interests originally owned by the Transferor, after which the Transferor
      holds 51% equity interests, and the Transferee holds 48% equity interests
      of the Company, and the Parties shall enjoy the respective rights and bear
      respective responsibilities in accordance with their proportionate equity
      interest ratio:

      (a)   Approval regarding this Agreement having been issued by the relevant
            approval authority;

      (b)   relevant industry and commerce administration registration
            procedures regarding the Share transfer as provided hereof having
            been completed.

4.2   Transferee agrees that it will submit the entire transfer price as
      provided in Article 3.1 within three (3) months upon the execution of this
      Agreement.

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                 ARTICLE V REDEMPTION OBLIGATION UPON COMPLETION

5.1   Parties hereof agree that, after the Transferee obtains 48% equity
      interests of the Company from the Transferor in accordance with this
      Agreement, subject to PRC Law and upon the Approval of the relevant
      authority, Transferor and/or its designee shall, at any time within the
      effective term of this Agreement, redeem the 48% equity interests from the
      Transferee in a lump sum or in installments in accordance with this
      Agreement and other agreements entered into by the Parties, in the event
      that Transferor is satisfied with the terms and conditions of the
      transaction. Transferee warrants to agree to transfer the Share to the
      Transferor and/or its designee.

5.2   Upon the redemption described above by the Transferor and/or its designee,
      the Transferor and/or its designee shall issue a written notice for the
      Share Redemption. Upon the issuance of the notice, Transferee shall
      transfer the Shares as set out in the notice to the Transferor and/or its
      designee in accordance with this Agreement, the notice and other
      agreements entered into by the Parties.

5.3   Transferee shall, within 60 days of the issuance of the written Redemption
      notice of the Transferor and/or its designee, assist the Transferor and/or
      its designee to complete all necessary Approval and Registration
      procedures for the Redemption of Shares that are held by the Transferee.

                    ARTICLE VI REPRESENTATIONS AND WARRANTIES

6.1   Transferor hereof undertakes and warrants that:

      (a)   it is a company duly organized and validly existing under the laws
            of the British Virgin Islands;

      (b)   at the time of the execution of this Agreement, it owns 99% equity
            interests of the Company, and it has full right, power and
            authorization to execute and perform this Agreement;

      (c)   at the time of the execution of this Agreement, the equity interests
            it owns in the Company are free from any mortgage, pledge, or any
            other security interests or encumbrance in other forms, or any
            undertakings of similar third party interests;

      (d)   after its authorized representative executes this Agreement, the
            provisions hereof shall constitute the legal, effective and
            enforceable

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            obligations upon the Transferor;

      (e)   neither the execution of this Agreement, nor the performance of the
            obligations under this Agreement, conflicts or violates any laws and
            regulations or any governmental or administrative approval, or any
            agreement entered into between Transferor and any third party;

      (f)   to its knowledge, no litigation, arbitration, or governmental,
            administrative or other investigation, or governmental investigation
            is pending or is threatened to be initiated, which is related to the
            matters hereof, or would have an adverse effect upon the execution
            or the performance of this Agreement; and

      (g)   it has disclosed all the documents related to the transaction
            stipulated hereof which are owned and controlled by the Transferor,
            and the documents it provided do not contain any false statements
            and representations or omissions as to the material matters.

6.2   Transferee hereof undertakes and warrants that:

      (a)   it is a company duly organized and validly existing under the PRC
            laws;

      (b)   it has full right, power and authorization to execute and perform
            this Agreement, and it has all the right, authorization, and
            approvals to fully perform each of its obligations under this
            Agreement;

      (c)   after its authorized representative executes this Agreement, the
            provisions hereof shall constitute the legal, effective and
            enforceable obligations upon the Transferee;

      (d)   neither the execution of this Agreement, nor the performance of the
            obligations under this Agreement, conflicts or violates any laws and
            regulations or any governmental or administrative approval, or any
            agreement entered into between Transferee and any third party;

      (e)   to its knowledge, no litigation, arbitration, or governmental,
            administrative or other investigation, or governmental investigation
            is pending or is threatened to be initiated, which is related to the
            matters hereof, or would have an adverse effect upon the execution
            or the performance of this Agreement; and

      (f)   it has disclosed all the documents related to the transaction
            stipulated hereof which are owned and controlled by the Transferee,
            and the

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            documents it provided do not contain any false statements and
            representations or omissions as to the material matters.

                 ARTICLE VII LIABILITIES FOR BREACH OF CONTRACT

7.1   Occurrence of any of the following circumstances constitutes a breach to
      this Agreement:


      (a)   breaching of any provisions hereof;

      (b)   violation of any statements, warranties or undertakings made in this
            Agreement, or the making of any false or inaccurate representations,
            warranties or undertakings hereof; and

      (c)   transfer any rights and obligations under this Agreement without the
            other Party's prior written consent.

7.2   Except as stipulated in Article 7.3 hereof, in the event that any Party
      commits any default or breach of the provisions in Article 7.1, the other
      Party has the right to request the breaching Party for the compensation
      for any losses and damages caused by such breach.

7.3   Except as stipulated in Article 7.2, if the Transferee fails to fulfill
      its obligations for the entire payment of the transfer price as stipulated
      in Article 3.1 hereof, then the Transferor shall have the right to either
      redeem the Share as provided in Article 5 hereof, or terminate this
      Agreement without any compensation to the Transferee, which shall not
      affect the Transferor's rights to request compensation from the Transferee
      for any losses caused by the Transferee's breach.

                          ARTICLE VIII CONFIDENTIALITY

8.1   Either Party shall be obligated to keep confidential all the commercial
      information in any form whatsoever in connection with the other Party
      obtained from the other Party for the execution and performance of this
      Agreement, including any content of this Agreement and other cooperation
      matters proposed by the Parties. Either Party may disclose the aforesaid
      information to its employee, agent, distributor, supplier, and advisor
      (including its accountant and attorneys) as necessary to perform its
      obligations under this Agreement.

8.2   This clause does not apply to the disclosure of the following commercial
      information:

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      (a)   that which is available and accessible to the public at the time of
            disclosure;

      (b)   that which is available and accessible to the public after
            disclosure for any reason other than the receiving party's fault;

      (c)   that which the receiving party can prove was in the possession of
            the receiving party prior to the disclosure of such information, and
            not obtained directly or indirectly from the other party; or

      (d)   that which is obligated to be disclosed to relevant government
            authorities, or stock exchange market in accordance with the laws,
            or disclosed to its immediate attorneys or financial advisors as
            needed in the ordinary course of business.

8.3   Parties shall cause its director, officer, and other employee and the
      director, officer and other employee of its subsidiary (if any) to comply
      with the obligations under this confidentiality clause, and shall request
      certain key employees to execute confidentiality agreements.

                         ARTICLE IX FORCE MAJEURE EVENT

9.1   The Force Majeure Event refers to events uncontrollable or unforeseeable
      by either Party hereof, or foreseeable but unpreventable by either Party,
      and which occurs after the date of execution of this Agreement causing
      either Party to be unable to completely or partially fulfill any
      stipulation hereof. The Force Majeure Event includes but is not limited to
      strike, riot, explosion, fire, earthquake, and other acts of God, war,
      civil disturbance, vandalism, expropriation, confiscation, governmental
      acts, any change in law, or failure to obtain the approval from the
      government authority for any reason other than the fault of either Party,
      and other major or sudden event.

9.2   In the event of a Force Majeure Event, the party affected by such event
      shall immediately notify the other party, and shall provide a detailed
      written report within fifteen (15) days of the occurrence of the event.
      The party affected by the event shall take all appropriate measures to
      eliminate or minimize the effect of the Force Majeure Event and minimize
      the loss to the over party arising thereof. Parties shall, in accordance
      with the effects of the event upon the performance of this Agreement,
      determine whether to terminate this Agreement, or postpone the performance
      of this Agreement, or waive in part or whole the obligations of the party
      affected under this Agreement.

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                             ARTICLE X EFFECTIVENESS

10.1  This Agreement shall become effective after the respective authorized
      representative execute this Agreement and/or affix the company seals on
      this Agreement and upon the approval of relevant competent authorities.
      The term of this Agreement is ten (10) years, and it may be extended upon
      the agreement of the Parties in writing.

                              ARTICLE X TERMINATION

11.1  This Agreement shall terminate upon the occurrence of any of the following
      circumstances:

      (a)   in the event that Parties reach the agreement in writing;

      (b)   in the event that either Party ("Defaulting Party") violate any
            provision hereunder, and upon the receipt of a default notice from
            the other Party ("Non-Defaulting Party"), the violation has not been
            cured within the time stipulated by the notice;

      (c)   in the event of any false or inaccurate statement and representation
            by either party;

      (d)   in the event that this Agreement becomes void and null, or
            unenforceable, or is announced to be void and null, or enforceable,
            or is required to be amended by any government authority and such
            amendment is not acceptable to either Party;

      (e)   in the event that the Transferee fails to pay the entire transfer
            price in accordance with Article 3.1 and 4.2, or in the event of any
            bankruptcy, liquidation, dissolution, suspension or cessation of
            business, or insolvency occurring to Transferee;

      (f)   in the event that the occurrence or effect of a force majeure event
            adversely affects the ability of either Party to perform this
            Agreement, and the Parties fail to find a reasonable solution to
            solve the matter within thirty (30) days of the occurrence of the
            force majeure event.

11.2  In the event of an occurrence stipulated in Article 11.1(a), (b), (e) or
      (g), any Party has the right to terminate this Agreement with a written
      notice to the other Party; in the event of the occurrence stipulated in
      the foresaid Article

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      11.1(c), or (d), then only the Non-Defaulting Party has the right to
      terminate this Agreement with a written notice to the other Party; and in
      the event of the occurrence of the foresaid Article 11.1(f), then only the
      Transferor has the right to terminate this Agreement with a written notice
      to the other Party.

11.3  The termination notice becomes effective on the fifteen (15) days after
      the notice is served to the noticed party as stipulated in Article 13.

11.4  In the event of the termination of this Agreement for a reason as set out
      in this Article 11, then:

      (a)   either Party shall return any shares or share transfer price
            obtained from the other Party as a result of the performance of this
            Agreement;

      (b)   the Party at fault shall compensate the other Party for any losses
            caused due to its fault, and in the event that both Parties are at
            fault, each Party shall compensate the other Party to the extent of
            its respective fault liability.

11.5  The right to termination this Agreement under this Article 11 shall not
      adversely affect any other rights or remedies available under this
      Agreement to the party requesting the termination.

                ARTICLE XII GOVERNING LAW AND DISPUTES RESOLUTION

12.1  The execution, effectiveness, interpretation, performance, and
      enforceability of this Agreement, and dispute resolution in connection
      with this Agreement shall be governed by PRC Law.

12.2  Any disputes arising from the interpretation or performance of this
      Agreement shall be resolved through friendly consultations between the
      Parties hereof. If such dispute has not been settled within sixty (60)
      days after commencement of friendly consultation, or within a longer
      period of time as agreed to by the Parties, either Party may submit the
      dispute to China International Economic and Trade Arbitration Commission
      ("CIETAC") in Beijing for arbitration in accordance with then effective
      arbitration rules of CIETAC. The arbitration award shall be final and
      binding upon both parties hereto. During the course of any dispute or
      arbitration of any dispute, both parties hereto shall continue to perform
      the duties and obligations under this Agreement not the subject of the
      disputes.

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                               ARTICLE XIII NOTICE

13.1  Any notice hereunder shall be delivered by hand or via facsimile or
      registered airmail to the following addresses and numbers, unless a Party
      has notified the other Party of its changed addresses and numbers. Notices
      sent by registered airmail shall be deemed as being effectively served on
      the fifth day after the date dispatched. Notices delivered by hand or sent
      via facsimile shall be deemed as being effectively served on the next day
      after the delivery or transmission. If transmitted by facsimile, the
      original copy of the notices shall be sent by registered airmail or
      delivered by hand to the other Party immediately after the transmission.

      TRANSFEROR: 51NET.COM INC.
      Address: Suite 2602, The Center, 99 Queen's Road Central, Hong Kong
      Attention: Rick Yan
      Phone Number: 852-29077880
      Facsimile:    852-29077881

      TRANSFEREE: WUHAN MEI HAO QIAN CHENG ADVERTISING COMPANY LIMITED
      Attention: Mr. FENG Lei
      Address: c/o Zhaoshangju Building 32F, 118 Jianguo road, Chaoyang
      District, Beijing
      Postal Code: 100022
      Phone Number: 8610-65669393
      Facsimile:    8610-65669199

                            ARTICLE XIV MISCELLANEOUS

14.1  This Agreement may not be changed, modified or amended without the written
      agreements between the Parties signed by the authorized representatives,
      after which the amendment shall become an integral part of this Agreement
      and shall have the same legal effect upon the approval from the original
      approval authority.

14.2  Any tolerance or allowance granted by one Party to the other Party for any
      breach caused by the other Party, or any postponement in the exercise of a
      right or power enjoyed hereunder by one Party for the breach caused by the
      other Party, shall not be deemed as a waiver of such Party's rights and
      power and shall not prejudice, affect or otherwise restrict other rights
      and power enjoyable by such Party in accordance with this Agreement and
      relevant PRC

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      laws and regulations. Any separate or partial exercise of any rights,
      power or remedies enjoyed by one Party hereunder shall not prejudice such
      Party's further exercise of such right, power or remedy, and shall not
      prejudice such Party's exercise of other rights, powers or remedies.

14.3  The invalidity, nullity and unenforceability of any provision hereof shall
      not affect or prejudice the validity, effectiveness and enforceability of
      other provisions hereof. However, the Parties hereto shall cease the
      performance of such invalid, null and unenforceable provision and shall
      avoid the effects of such invalidity, nullity, and unenforceability to
      this Agreement to the maximum extent, as in accordance with the purposes
      of this Agreement.

14.4  This Agreement shall be transcribed in Chinese, written in five (5)
      counterparts, each Party shall hold one counterpart and the remaining
      copies shall be submitted to the approval authorities.

IN WITNESS WHEREOF, the Parties or their respective authorized representative
execute and sign this Agreement as of the day and year first above written.

TRANSFEROR: 51NET.COM, INC.

By: _____________________________
Authorized representative:

TRANSFEREE: WUHAN MEI HAO QIAN CHENG ADVERTISING COMPANY LIMITED

By: _____________________________
Authorized representative:

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                            APPENDIX I CONSENT LETTER

To:   51net.com Inc.
      Wuhan Mei Hao Qian Cheng Advertising Company Limited

Regarding the 48% equity interests of Qian Jin Network Information Technology
(Shanghai) Company Limited owned and transferred by 51net.com Inc., we as a
shareholder of the joint venture company hereof waive our first right of refusal
for the aforesaid 48% equity interests, and we hereof agree for Wuhan Mei Hao
Qian Cheng Advertising Company Limited to purchase such shares.

Beijing Qian Cheng Si Jin Advertising Company Limited (seal)

_______________________________

Date: April 5, 2004

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