<Page>

                                                                   Exhibit 10.17

                                                                [EXECUTION COPY]

                       SECOND AMENDMENT AND ACKNOWLEDGMENT
                         TO SENIOR MANAGEMENT AGREEMENT

     This Second Amendment and Acknowledgment to Senior Management Agreement
(this "AMENDMENT"), dated as of April 6, 2004, is made to the Senior Management
Agreement (the "AGREEMENT"), dated as of February 6, 2004, by and among
Medtech/Denorex, LLC, a Delaware limited liability company and now known as
Prestige International Holdings, LLC (the "COMPANY"), Medtech/Denorex
Management, Inc., a Delaware corporation and now known as Prestige Brands, Inc.
("EMPLOYER"), and Peter C. Mann ("EXECUTIVE"), as amended by the First Amendment
and Acknowledgment to Senior Management Agreement, dated March 5, 2004, by and
among the Company, Employer and Executive. Each capitalized term used herein but
not otherwise defined shall have the meaning ascribed to such term in the
Agreement.

     WHEREAS, concurrently herewith, the Company is indirectly acquiring all of
the outstanding shares of capital stock of Bonita Bay Holdings, Inc., a Virginia
corporation and ultimate parent of Prestige Brands International, Inc. (the
"ACQUISITION"); and

     WHEREAS, in connection with the Acquisition, and in order to better reflect
the intent of the undersigned, the undersigned desire to amend certain terms of
the Agreement, make certain acknowledgments with respect to the Agreement and
reaffirm the other term and make provisions of the Agreement.

     NOW, THEREFORE, effective immediately prior to the consummation of the
Acquisition (except as otherwise provided in Section 15 below), the undersigned,
intending to be legally bound, hereby agree as follows:

1.   Each reference, if any, in the Agreement to any of the entities identified
     below shall be deemed a reference to such entity's new name, as indicated:

     (a)  Medtech/Denorex, LLC n/k/a Prestige International Holdings, LLC;

     (b)  SNS Household Holdings, Inc. n/k/a Prestige Household Holdings, Inc.;

     (c)  SNS Household Brands, Inc. n/k/a Prestige Household Brands, Inc.;

     (d)  Medtech Acquisition Holdings, Inc. n/k/a Prestige Products Holdings,
          Inc.;

     (e)  Medtech Acquisition, Inc. n/k/a Prestige Brands, Inc.;

     (f)  Medtech/Denorex Management, Inc. n/k/a Prestige Brands, Inc., as
          successor by merger;

     (g)  Denorex Acquisition Holdings, Inc. n/k/a Prestige Personal Care
          Holdings, Inc.; and

     (h)  Denorex Acquisition, Inc. n/k/a Prestige Personal Care, Inc.

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2.   The fourth introductory paragraph of the Agreement shall be deleted in its
     entirety and amended and restated as follows:

          The execution and delivery of this Agreement by the Company
     and Executive is a condition to (A) the purchase of Class B
     Preferred Units and Common Units by GTCR Fund VIII, L.P., a
     Delaware limited partnership ("GTCR FUND VIII"), GTCR Fund
     VIII/B, L.P., a Delaware limited partnership ("GTCR FUND
     VIII/B"), GTCR Co-Invest II, L.P., a Delaware limited partnership
     ("GTCR CO-INVEST") and the TCW/Crescent Purchasers (as defined
     herein) pursuant to a Unit Purchase Agreement among the Company
     and such Persons dated as of the date hereof (as amended from
     time to time, the "PURCHASE AGREEMENT") and (B) the purchase of
     warrants to acquire Class B Preferred Units and Common Units by
     GTCR Capital Partners, L.P., a Delaware limited partnership
     ("GTCR CAPITAL PARTNERS") and the TCW/Crescent Lenders (as
     defined herein) pursuant to a Warrant Agreement between the
     Company and such Persons dated as of the date hereof. Certain
     provisions of this Agreement are intended for the benefit of, and
     will be enforceable by, the Purchasers (as defined herein).

3.   The definitions for each of the following defined terms in the Agreement
     shall be deleted in their entirety and amended and restated as follows:

     (a)  "CREDIT AGREEMENT" means the Credit Agreement, dated as of April 6,
          2004, among Employer, Prestige Brands International, LLC, a Delaware
          limited liability company, the lenders and issuers party thereto,
          Citicorp North America, Inc., as administrative agent and Tranche C
          Agent (as defined therein), Bank of America, N.A., as syndication
          agent for the lenders and issuers, Merrill Lynch Capital, a division
          of Merrill Lynch Business Financial Services Inc., as documentation
          agent for the lenders and issuers, and the other parties named
          therein, as the same may be amended, supplemented or otherwise
          modified from time to time, at any renewal, extension, refunding,
          restructuring, replacement or refinancing thereof (whether with the
          original agent or lenders or another agent or agents or other lenders
          and whether provided under the original Credit Agreement or any other
          credit agreement).

     (b)  "DEBT" means "Indebtedness" as such term is defined in the Credit
          Agreement.

     (c)  "EBITDA" means "Adjusted EBITDA" as such term is defined in the Credit
          Agreement.

     (d)  "LLC AGREEMENT" means the Third Amended and Restated Limited Liability
          Company Agreement of the Company, dated as of April 6, 2004, as
          amended from time to time pursuant to its terms.

     (e)  "MAXIMUM NUMBER OF REPURCHASABLE STANDARD CARRIED COMMON UNITS" means,
          with respect to any Follow-on Purchaser Equity Investment, the product
          of the Purchaser Equity Fund Dilution Percentage MULTIPLIED BY the
          number of Standard

                                        2
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          Carried Common Units owned by Executive immediately prior to the
          Follow-on Purchaser Equity Investment.

4.   The following defined terms in the Agreement shall be deleted in their
     entirety:

     (a)  Maximum Percentage of Repurchaseable Standard Carried Common Units;

     (b)  Purchaser Mezzanine Fund Dilution Factor; and

     (c)  Purchaser Mezzanine Fund Dilution Percentage.

5.   The following defined terms (and related definitions) shall be added to the
     Agreement:

     (a)  "CAPITAL CONTRIBUTIONS" has the meaning set forth in the LLC
          Agreement.

     (b)  "COMET" means The Comet Products Corporation, a Delaware corporation.

     (c)  "PRESTIGE" means Prestige Brands International, Inc. a Virginia
          corporation.

     (d)  "REGISTRATION AGREEMENT" means the Registration Rights Agreement,
          dated as of February 6, 2004, by and among the Company and certain of
          its securityholders, as amended from time to time pursuant to its
          terms.

     (e)  "SPIC AND SPAN" means the The Spic and Span Company, a Delaware
          corporation.

6.   References in the Agreement to the Transition Services Agreement (including
     the definition thereof) shall be disregarded.

7.   Each reference to "Investor" or "Equity Investor" in the Agreement shall
     instead be deemed a reference to "Purchaser"; PROVIDED, HOWEVER, that each
     reference to "Investor" in Sections 3(b)(v) and (vi) of the Agreement shall
     instead be deemed a reference to "Participating Purchaser".

8.   Section 3(b)(ii) of the Agreement shall be deleted in its entirety and
     amended and restated as follows:

     (ii) Subject to the terms and conditions set forth in this
     SECTION 3(b), in the event of any Follow-on Purchaser Equity
     Investment, the Purchasers who participated in such Follow-on
     Purchaser Equity Investment (the "PARTICIPATING PURCHASERS") will
     have the right to repurchase (the "DILUTION REPURCHASE OPTION")
     from Executive and his transferees (including for this purpose
     the Company and, with respect to any Standard Carried Common
     Units acquired other than pursuant to the Dilution Repurchase
     Option, the Purchasers) all or any portion of Executive's Maximum
     Number of Repurchasable Standard Carried Common Units as of such
     Follow-on Purchaser Equity Investment.

9.   Section 3(b)(iv) of the Agreement shall be deleted in its entirety and
     amended and restated as follows:

                                        3
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     (iv) As soon as practicable after the Company has determined the
     Maximum Number of Repurchasable Standard Carried Common Units in
     respect of any Follow-on Purchaser Equity Investment, the Company
     shall give written notice (the "DILUTION REPURCHASE OPTION
     NOTICE") to the Participating Purchasers setting forth the
     Maximum Number of Repurchasable Standard Carried Common Units and
     the purchase price therefor. The Participating Purchasers may
     elect to purchase any or all of the Maximum Number of
     Repurchasable Standard Carried Common Units by giving written
     notice to the Company within 30 days after the Dilution
     Repurchase Option Notice has been given by the Company. If the
     Participating Purchasers elect to purchase an aggregate number
     greater than the Maximum Number of Repurchasable Standard Carried
     Common Units, the Maximum Number of Repurchasable Standard
     Carried Common Units shall be allocated among the Participating
     Purchasers on a pro rata basis consistent with each such
     Participating Purchaser's portion of such Follow-on Purchaser
     Equity Investment Amount. As soon as practicable, and in any
     event within 10 days after the expiration of the 30-day period
     set forth above, the Company shall notify each holder of the
     Standard Carried Common Units as to the number of units being
     purchased from such holder by the Participating Purchasers, the
     aggregate consideration to be paid for such units and the time
     and place for the closing of the transaction (the "DILUTION
     REPURCHASE NOTICE"). At such time, the Company shall also deliver
     written notice to each Participating Purchaser setting forth the
     number of units such Participating Purchaser is entitled to
     purchase, the aggregate purchase price and the time and place of
     the closing of the transaction.

10.  In Section 6(b) of the Agreement, the phrase "must agree in writing to be
     bound by the provisions of this Agreement and the LLC Agreement" shall be
     deleted in its entirety and amended and replaced with the phrase "must
     agree in writing to be bound by the provisions of this Agreement, the LLC
     Agreement, the Securityholders Agreement and the Registration Agreement".

11.  In Section 10(a) of the Agreement, the phrase "the Company, Employer,
     Medtech, Denorex" shall be deleted in its entirety and amended and
     replaced, in each case in each instance in which it appears, with the
     phrase "the Company, Employer, Medtech, Denorex, Spic and Span, Comet,
     Prestige".

12.  EXHIBIT B to the Agreement shall be replaced and superseded in its entirety
     by the form of EXHIBIT B attached hereto.

13.  The parties hereto agree that the defined term "Substantial
     Underperformance" and the references thereto in the Agreement shall be
     disregarded until July 1, 2004, at which time such defined term and the
     references thereto shall be reinstated in the Agreement with full force and
     effect.

14.  Any notices sent to Kirkland & Ellis LLP pursuant to the terms of the
     Agreement shall be sent to the attention of Kevin R. Evanich, P.C. and
     Christopher J. Greeno.

                                        4
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15.  Immediately following the consummation of the Acquisition and the
     transactions related thereto, the definitions for each of the following
     defined terms in the Agreement shall be deleted in their entirety and
     amended and restated as follows:

     (a)  "EQUITY EQUIVALENTS" means, at any time, without duplication with any
          other Equity Securities or Equity Equivalents, any rights, warrants,
          options, convertible debt or equity securities, exchangeable debt or
          equity securities, or other rights exercisable for or convertible or
          exchangeable into, directly or indirectly, Equity Securities or
          securities convertible or exchangeable into Equity Securities, whether
          at the time of issuance or upon the passage of time or the occurrence
          of a future event; PROVIDED THAT, (i) any of the foregoing shall only
          be considered an Equity Equivalent to the extent (and only to the
          extent) that it is convertible or exchangeable into an Equity Security
          at a price below the then Fair Market Value of such Equity Security
          and (ii) in no event shall the Senior Preferred Units (as defined in
          the LLC Agreement) be deemed Equity Equivalents hereunder

     (b)  "EQUITY SECURITIES" means all Class A Preferred Units, Class B
          Preferred Units, Common Units and other Units (as defined in the LLC
          Agreement) or other equity interests in the Company (including other
          classes or series thereof having different rights) that are purchased
          simultaneously with Common Units as a strip of securities as may be
          authorized for issuance by the Company from time to time. Equity
          Securities will also include equity of the Company (or a corporate
          successor to the Company or a Subsidiary of the Company) issued with
          respect to Equity Securities (i) by way of a unit split, unit
          dividend, conversion, or other recapitalization, (ii) by way of
          reorganization or recapitalization of the Company in connection with
          the incorporation of a corporate successor in accordance with Section
          15.7 of the LLC Agreement, or (iii) by way of a distribution of
          securities of a Subsidiary of the Company to the members of the
          Company following or with respect to a Subsidiary Public Offering.

16.  In connection with the Follow-on Purchaser Equity Investment consummated as
     part of the Acquisition, Executive (a) represents and warrants that
     Executive owns the 90,054 Standard Carried Common Units being purchased
     from Executive pursuant to the related Dilution Repurchase Option free and
     clear of all liens, restrictions, charges and encumbrances (other than as
     contemplated by the Agreement and the other agreements referenced therein)
     and the same will not be subject to any adverse claims and (b) acknowledges
     and agrees that, of the Standard Carried Common Units being purchased from
     Executive pursuant to the related Dilution Repurchase Option, 13,508
     constitute Vested Carried Common Units under the terms of the Agreement.

17.  Except for the changes noted above, the Agreement shall remain in full
     force and effect and any dispute under this Amendment shall be resolved in
     accordance with the terms of the Agreement, including, but not limited to,
     Section 13(g) thereof (Choice of Law).

18.  This Amendment may be executed in any number of counterparts (including by
     means of facsimiled signature pages), which shall together constitute one
     and the same instrument.

                                        5
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                                   * * * * * *

                                        6
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     IN WITNESS WHEREOF, the parties hereto have executed this Second Amendment
and Acknowledgment to Senior Management Agreement on the date first written
above.

                                         PRESTIGE INTERNATIONAL
                                         HOLDINGS, LLC

                                         By:        /S/ PETER J. ANDERSON
                                                --------------------------------
                                         Name:      Peter J. Anderson
                                                --------------------------------
                                         Title:     Chief Financial Officer
                                                --------------------------------

                                         PRESTIGE BRANDS, INC.

                                         By:        /S/ PETER J. ANDERSON
                                                --------------------------------
                                         Name:      Peter J. Anderson
                                                --------------------------------
                                         Title:     Vice President
                                                --------------------------------


                                           /S/  PETER C. MANN
                                         ---------------------------------------
                                         PETER C. MANN

Agreed and Accepted:

GTCR FUND VIII, L.P.

By:   GTCR Partners VIII, L.P.
Its:  General Partner

By:   GTCR Golder Rauner II, L.L.C.
Its:  General Partner

By:  /S/ DAVID A. DONNINI
   ----------------------------------
Name:    David A. Donnini
Its:     Principal

GTCR FUND VIII/B, L.P.

By:   GTCR Partners VIII, L.P.
Its:  General Partner

By:   GTCR Golder Rauner II, L.L.C.
Its:  General Partner

By:  /S/ DAVID A. DONNINI
   ----------------------------------
Name:    David A. Donnini
Its:     Principal


  [PRESTIGE INTERNATIONAL HOLDINGS, LLC: SIGNATURE PAGE TO SECOND AMENDMENT AND
                 ACKNOWLEDGMENT TO SENIOR MANAGEMENT AGREEMENT]

<Page>

GTCR CO-INVEST II, L.P.

By:   GTCR Golder Rauner II, L.L.C.
Its:  General Partner

By:  /S/ DAVID A. DONNINI
   ----------------------------------
Name:    David A. Donnini
Its:     Principal


GTCR CAPITAL PARTNERS, L.P.

By:   GTCR Mezzanine Partners, L.P.
Its:  General Partner

By:   GTCR Partners VI, L.P.
Its:  General Partner

By:   GTCR Golder Rauner, L.L.C.
Its:  General Partner

By:  /S/ DAVID A. DONNINI
   ----------------------------------
Name:    David A. Donnini
Its:     Principal


TCW/CRESCENT MEZZANINE PARTNERS III, L.P.
TCW/CRESCENT MEZZANINE TRUST III
TCW/CRESCENT MEZZANINE PARTNERS III
  NETHERLANDS, L.P.

By:   TCW/Crescent Mezzanine
      Management III, L.L.C.,
      its Investment Manager

By:   TCW Asset Management Company,
      its Sub-Advisor


By:  /S/ TIMOTHY P. COSTELLO
   ----------------------------------
Name:    Timothy P. Costello
Its:    Managing Director


  [PRESTIGE INTERNATIONAL HOLDINGS, LLC: SIGNATURE PAGE TO SECOND AMENDMENT AND
                 ACKNOWLEDGMENT TO SENIOR MANAGEMENT AGREEMENT]

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                                                                       EXHIBIT B

                                     EBITDA

<Table>
<Caption>
Fiscal Year                                Annual EBITDA
-----------                                -------------
<S>                                        <C>
2004                                       $ 102 million

2005                                       $ 102 million

2006                                       $ 102 million

2007                                       $ 102 million

2008                                       $ 102 million
</Table>